Speaker 1: Hi, I'm Britney Saunders and welcome to Big Business, the
Speaker 1: place where business is far from boring. And today I'm
Speaker 1: recording on Gadigel Land. Now I somehow manage to build
Speaker 1: an empire from my garage and I'm here to share
Speaker 1: it all with you, from the winds, the huge mistakes,
Speaker 1: the challenging times and funny moments in between. So, whether
Speaker 1: you're in business already, you're wanting to start, or you're
Speaker 1: not even in business at all and you're just looking
Speaker 1: for some inspiration, you want to hear a good story
Speaker 1: or the tea, this is the podcast for you. Coming
Speaker 1: up in today's episode, we're talking all things sizing at Fate.
Speaker 1: Our size range starts at six and goes right through
Speaker 1: to size twenty six. We offer our full size range
Speaker 1: in every single style that we make, both online and
Speaker 1: throughout all of our stores. So why do some brands
Speaker 1: only go to a twelve or a fourteen or a sixteen?
Speaker 1: Why do some brands only do some styles in extended
Speaker 1: sizing and then others not? And how can Fate offer
Speaker 1: such a great size range but other big brands don't.
Speaker 1: I'm going to be sharing a lot of my thoughts
Speaker 1: with you on this topic today. So, as you know,
Speaker 1: time is money, So let's get down to business now.
Speaker 1: I've got to give a massive shout out to one
Speaker 1: of my followers on my Big Business Podcast Instagram account,
Speaker 1: whose name is Caitlyn. I won't expose your whole name.
Speaker 1: Caitlyn sent me a DM that was quite lengthy and
Speaker 1: it's what inspired me to make this episode. I feel
Speaker 1: like making this episode was always on my to do list,
Speaker 1: but she's kind of mapped out the whole episode for me.
Speaker 1: So shout out to you, Caitlin. This episode's few and
Speaker 1: I'm going to be dming it to you when it
Speaker 1: comes out. Caitlyn has sent through a bunch of amazing questions,
Speaker 1: so her DM starts with this. It's no secret that
Speaker 1: Fate is leading the way in size inclusive fashion. This
Speaker 1: is a huge gap in the market, especially in physical stores.
Speaker 1: Why are you one of the only brands.
Speaker 2: That does this? What a good question, and I haven't written.
Speaker 1: Down anything else to this episode, so I'm quite literally
Speaker 1: just swinging it here. So why are we one of
Speaker 1: the only brands that does this? There's a further part
Speaker 1: to the question too. There's obviously some brands making an
Speaker 1: effort with having curve ranges, et cetera. But your point
Speaker 1: of difference is that every item is available in every size.
Speaker 1: So why I'm not saying that we're the only brand
Speaker 1: that does the sizing that we do. There are a
Speaker 1: lot of others out there, But in saying that, it
Speaker 1: is still a small amount of brands in comparison to
Speaker 1: how many brands are actually out there.
Speaker 2: So why are we one of the only ones that
Speaker 2: does this?
Speaker 1: Now? The funny thing is on this topic and when
Speaker 1: talking about inclusive sizing and inclusive fashion, I don't know
Speaker 1: if anyone notices this, but I and we don't call
Speaker 1: ourselves an inclusive clothing brand. We don't use those words anywhere.
Speaker 1: We don't, you know, preach that. We don't say we're
Speaker 1: an inclusive fashion brand, whereas like maybe a lot of
Speaker 1: other people would. And the reason for that is, inclusivity
Speaker 1: goes a lot further beyond just sizing. Inclusivity is a
Speaker 1: whole lot of other things. That's why you never actually
Speaker 1: see me saying I own an inclusive fashion brand, because
Speaker 1: when it comes to inclusivity, there's so many different avenues
Speaker 1: of it. We obviously do size A six through to
Speaker 1: twenty six. We could do sizes lower, we could do
Speaker 1: sizes higher. Like, there really is no end to inclusivity,
Speaker 1: and it also goes in different areas beyond sizing. So
Speaker 1: that's one little fun fact for you all. I never
Speaker 1: actually say that. And one of the funny things about
Speaker 1: us doing sizes six to twenty six is I forget
Speaker 1: how powerful it is that we do that, because that
Speaker 1: is the norm to us. We have done our size
Speaker 1: range for however many years now. Mind you, we never
Speaker 1: started out doing all of these sizes. It was something
Speaker 1: that I built over years, and I think that's a
Speaker 1: really hard thing for anyone that is getting into fashion.
Speaker 1: I don't think it's achievable for someone to launch a
Speaker 1: clothing brand and straight off the bat offer every single
Speaker 1: size because obviously the more sizes that you're doing, the
Speaker 1: more of a commitment you're making, the more of a
Speaker 1: scary thing it is to do. We started out with
Speaker 1: just sizes six to fourteen, like most brands do, and
Speaker 1: I very quickly learned we need to do more than this,
Speaker 1: so I then added sixteen, eighteen, twenty twenty two, twenty
Speaker 1: four to twenty six. It was a gradual thing and
Speaker 1: I don't want to be out here saying like I
Speaker 1: own this inclusive fashion brand and we've always done amazing,
Speaker 1: Like I started small like everyone else, and like slowly
Speaker 1: worked my way up. But we've obviously been doing these
Speaker 1: sizes for however many years now.
Speaker 2: And I always say that I.
Speaker 1: Live in my little bubble in Newcastle where it's just
Speaker 1: Fate and it feels like I'm living in a Fate
Speaker 1: bubble and there's nothing else in the world, and I
Speaker 1: often forget just how powerful it is that we do
Speaker 1: those sizes. And I've said this before. I'm not sure
Speaker 1: if I've said it on the podcast, but I've definitely
Speaker 1: said it on my social media. I forget how powerful
Speaker 1: it is. And what reminds me of it is when
Speaker 1: we open a new store and I get to meet
Speaker 1: people in person and they're coming in to shop with us,
Speaker 1: maybe for the first time, because a lot of people
Speaker 1: are too scared to shop online these days, so maybe
Speaker 1: when we open up a new store, they will come
Speaker 1: to our store and that's the first time that they're
Speaker 1: shopping with us, which is so cool. And it's then
Speaker 1: when I'm out in the real world meeting people, meeting
Speaker 1: customers that I'm reminded that what we're doing is actually
Speaker 1: really fucking cool, and it's not something that a lot
Speaker 1: of brands are doing. Because I have customers come in,
Speaker 1: let's say there are size twenty, and they're going around
Speaker 1: our store. They're picking things off the racks. I'm watching
Speaker 1: them go into the change room. I'm watching them step out.
Speaker 1: They've got tears rolling down their eyes because they have
Speaker 1: been able to find genes that them amazingly and they
Speaker 1: say like this is everything to me, Like this has
Speaker 1: absolutely changed the game for me. And it's at that
Speaker 1: point that I go, Shit, what we're doing is actually
Speaker 1: really cool, and I think it's just something that I forget.
Speaker 1: I guess because I'm in that Fate bubble and we've
Speaker 1: had our Newcastle store for over four years and we
Speaker 1: just always have people of all different shapes and sizes
Speaker 1: coming and going into our stores. I forget that that's
Speaker 1: not the way that it is everywhere else. And that's
Speaker 1: just something that I thought it was worth touching on.
Speaker 1: I never like to say that we are a brand
Speaker 1: that's doing everything at the absolute most and that we're
Speaker 1: the best, but I definitely do think that we are
Speaker 1: doing a lot of great things that a lot of
Speaker 1: other brands aren't. So why are we one of the
Speaker 1: only brands that does this. There's a lot of reasons
Speaker 1: why other brands maybe don't. Number one, I don't think
Speaker 1: we should put pressure on smaller brands to be able
Speaker 1: to do what we are doing. It's not it's not
Speaker 1: especially if someone's starting up a business by themselves. They
Speaker 1: simply can't afford to make the risk of coming out
Speaker 1: with all these sizes straight off the bat. But I
Speaker 1: think more so in Caitlyn's messages, she's probably asking about
Speaker 1: the bigger brands. She's asked, is it the cost of
Speaker 1: material in making bigger sizes? Yes, if I'm being completely
Speaker 1: just straightforward and honest with you, the more sizes that
Speaker 1: you're doing, the more fabric that you're using, and the.
Speaker 2: More it's going to cost.
Speaker 1: But I always look at it like if any big
Speaker 1: brand out there used that as an excuse, especially if
Speaker 1: they're bigger than Fate or been around a lot longer
Speaker 1: than we have, I don't see that as an excuse
Speaker 1: because I'm single handedly funding this business myself, and there's
Speaker 1: brands out there that would have investors and all sorts
Speaker 1: of capital, So I know brands have used that excuse
Speaker 1: in the past. Oh, it's just too much fabric and
Speaker 1: it's too much of a risk with the cost. That's
Speaker 1: a lot of shit. Caitlyn also said, is it and
Speaker 1: I hate to say it reputation and only wanting to
Speaker 1: target a demographic of smaller bodied people. And I get
Speaker 1: where she's coming with that, saying she hates to say it,
Speaker 1: but I think that's probably one of the biggest reasons
Speaker 1: why brands don't do extended sizing. I feel like I'm
Speaker 1: going to be pissing off so many people with this episode,
Speaker 1: but I definitely think there's obviously a lot of fat
Speaker 1: phobia in the world and especially in the fashion industry,
Speaker 1: and brands do want to have a certain look, which
Speaker 1: is sad and it makes no sense to me at all.
Speaker 1: But I'd say that in itself would have to be
Speaker 1: one of the biggest reasons why certain brands only go
Speaker 1: to a certain size, especially if they're a large business.
Speaker 1: It's not because they can't afford it. It's not because
Speaker 1: the customers aren't there. There's no demand. Like trust me,
Speaker 1: there is the demand, because I'm living proof of it.
Speaker 1: I think the number one reason is because they don't
Speaker 1: want bigger bodied people to be seen in their closed
Speaker 1: because it doesn't fit their aesthetic. But what has opened
Speaker 1: my eyes is owning our retail stores, seeing how not
Speaker 1: included a lot of people are, especially when it comes
Speaker 1: to in store shopping. If a brand is only going
Speaker 1: to a size large or extra large or whatever, and
Speaker 1: especially if it's a physical retail store, that is that
Speaker 1: brand saying sorry, like if you're a size bigger, two
Speaker 1: sizes bigger, three sizes bigger, you are literally.
Speaker 2: Not welcome in here.
Speaker 1: And I have always said I could never own retail
Speaker 1: stores if I only went to a certain size.
Speaker 2: Because how could you live with yourself?
Speaker 1: How could you live with yourself if you're like, oh,
Speaker 1: we only go to a fourteen. Sorry, if you're a
Speaker 1: size sixteen, eighteen, twenty, you can't come in here. And
Speaker 1: then it creates this whole thing of friends not being
Speaker 1: able to shop with one another because what if one
Speaker 1: of them is a size six but the other friend
Speaker 1: is a size eighteen, They then can't go shopping together
Speaker 1: in the same shop, Like the size eighteen friend would
Speaker 1: just have to then awkwardly be in the shop but
Speaker 1: know that they can't find their size on the rack
Speaker 1: and that's why our stores are so special. We have
Speaker 1: experienced fat phobia from people walking past our stores and.
Speaker 2: People have said things to me.
Speaker 1: For example, when we open our stores, I'm always there
Speaker 1: at the opening kind of thing. And when we open
Speaker 1: our Westfield Miranda store in Sydney, I was there for
Speaker 1: like two weeks and I always was like standing out
Speaker 1: the front and like saying hello to people and welcoming
Speaker 1: them in because I was just like so happy to
Speaker 1: be there and welcoming people.
Speaker 2: In and just me alone.
Speaker 1: I had two different instances because we have mannequins in
Speaker 1: the window and one mannequin is a size six and
Speaker 1: the other ones like a size fourteen, so like an
Speaker 1: average size. And I had two separate women walk past
Speaker 1: and look up at the mannequin and look at me,
Speaker 1: and they said things to my face like is this
Speaker 1: a shop for fat women?
Speaker 2: And like turning their nose up at it.
Speaker 1: And this I experience is in real life, like people saying, oh,
Speaker 1: like yuck, when we've got this curvy mannequin that has
Speaker 1: big boobs and that's just me. Like then, our staff
Speaker 1: when we did that opening experience a lot of fat
Speaker 1: phobia from people. A lady came in and these are
Speaker 1: obviously people that are not in our community. Like the
Speaker 1: people that come in our community love it, but it's
Speaker 1: like random people that are.
Speaker 2: Coming in because we're in a Westfield.
Speaker 1: And our general manager M, who was like a size eight,
Speaker 1: she was working there because it was like our store
Speaker 1: opening and whatever, and a lady and it's always more
Speaker 1: like middle aged ladies are a little bit older, like
Speaker 1: they don't just fucking they don't get it. And she
Speaker 1: said to M, why are you working here? This is
Speaker 1: a shop for fat people? And M was like, you
Speaker 1: have missed the whole fucking point. Like we obviously all
Speaker 1: know that fat phobia is a real thing in today's society,
Speaker 1: but working in fashion and doing the sizes that we
Speaker 1: do has opened my eyes to it in in in
Speaker 1: real life. And it's just it's absolutely wild because anyone
Speaker 1: that would look at our store and be like, oh,
Speaker 1: I'm not going to shop there because you know they
Speaker 1: do size twenty or whatever, like, you have completely missed
Speaker 1: the point.
Speaker 2: And I think.
Speaker 1: Especially for us people that we hire. We don't hire
Speaker 1: people based on their body shape, obviously, but I think
Speaker 1: one really great thing that has come out of fate
Speaker 1: is like, we do have women of all different shapes
Speaker 1: and sizes working for us in our warehouse, you our office,
Speaker 1: and in our stores. But I think it's been a
Speaker 1: really good lesson for our staff who are like naturally
Speaker 1: a size six and like really slim naturally and never
Speaker 1: had any kind of issues when it comes to shopping
Speaker 1: for clothes. Like I've had my employees say to me like,
Speaker 1: this has really opened my eyes to how much of
Speaker 1: a problem this actually is. Because understandably, if you are
Speaker 1: a size six and you've been a size six your
Speaker 1: whole life, and you've always just been able to go
Speaker 1: and get your size no matter what, your eyes aren't
Speaker 1: open to like the struggles that some people face because
Speaker 1: you just don't know, like you'd have never experienced that.
Speaker 1: So I've received that kind of feedback from our staff
Speaker 1: as well to be like, wow, this is really like
Speaker 1: open my eyes to how excluded some people have felt
Speaker 1: when it comes to buying clothes. And that brings me
Speaker 1: on to Caitlin's next question. Is it ignorance of the demand,
Speaker 1: I'd say absolutely. I think more so it would be
Speaker 1: the previous question, like reputation and only wanting to target
Speaker 1: a demographic of smaller bodied people. I'd hands down say
Speaker 1: that like the big brands out there that stop at
Speaker 1: a size fourteen or sixteen, they just simply don't want
Speaker 1: to do those sizes, which makes no sense to me
Speaker 1: at all when not a plus size brand. I am
Speaker 1: trying to bridge the gap in between this whole straight
Speaker 1: size and plus size thing and even some stores. Now
Speaker 1: you'll go into some stores and they'll have all their
Speaker 1: straight sizes, but then there'll be one little section in
Speaker 1: the store that has their plus sizes, and that, yes,
Speaker 1: you're doing something like you're trying and you're including more people.
Speaker 2: But what is that.
Speaker 1: Saying that it's only a small little section of the
Speaker 1: shop and it's like shoved in the back corner, and
Speaker 1: like someone will go in and go, hey, I'm a
Speaker 1: size eighteen, Like where's the size eighteen's? Like, oh, up
Speaker 1: there in the back corner. What is that saying? That's
Speaker 1: not being inclusive, that's trying to be maybe a little
Speaker 1: bit performative, but like pushing everyone into a corner, Whereas
Speaker 1: what we're doing with Fate is just making it everyone
Speaker 1: being able to shop together. It's not small sizes and
Speaker 1: bigger sizes it's just sizing. So is it ignorance of
Speaker 1: the demand. Caitlin asked, perhaps it is. Perhaps some of
Speaker 1: these brands are owned by people that have been a
Speaker 1: size six their whole life and they're none the wiser.
Speaker 2: It could definitely be that as well.
Speaker 1: But in saying that, just like open your eyes, like
Speaker 1: go walk around, Like go to a Westfield and look
Speaker 1: at every like you could do market research by literally
Speaker 1: going to a Westfield and walking around and looking at
Speaker 1: all the body shapes, Like you don't walk around Westfield
Speaker 1: and see everyone that looks like a size six beautiful
Speaker 1: Instagram model, Like you walk around and everyone is so diverse.
Speaker 1: So I don't understand why brands would ever say, oh,
Speaker 1: it's because there's no demand or whatever. And exactly like,
Speaker 1: look at Fate and look at us and look at
Speaker 1: what we're doing. I have done it just me, and
Speaker 1: these brands are huge. If I can do it, anyone can,
Speaker 1: especially if they're bigger than me. Caitlin also asked, is
Speaker 1: it a manufacturing or design issue? It definitely can be.
Speaker 1: There would be certain manufacturers out there that wouldn't want
Speaker 1: to make a certain size for whatever reason, like maybe
Speaker 1: that's not how their business works or whatever. But again,
Speaker 1: if I have done it, and if I have made
Speaker 1: connections over the years and built relationships and found manufacturers
Speaker 1: that are willing to do any size that I want,
Speaker 1: then I don't see why other bigger brands can't, especially
Speaker 1: when they would be way more well connected than I am.
Speaker 1: Like I'm still relatively new to this. And I even
Speaker 1: had he's a bit of tea for you all I had,
Speaker 1: And no shame to this person. I'm obviously not gonna
Speaker 1: name names, but I had the owner of a women's
Speaker 1: fashion brand in Australia reach out to me like just
Speaker 1: wanting to connect and whatever, and I'm all for that,
Speaker 1: and she straight up asked me, like, how are you
Speaker 1: coming out with so many sizes? Like I can't seem
Speaker 1: to find manufacturers that want to And it just blows
Speaker 1: my mind because this is someone that's been in business
Speaker 1: for like fifteen plus years, and I'm like, I figured
Speaker 1: it out in the first couple of years, Like you're
Speaker 1: not trying hard enough, like put in the work and
Speaker 1: do it, like you've got the experience, you've got the stuff,
Speaker 1: Like you can make it happen. Caitlin has also asked
Speaker 1: does Fate experience any losses by providing bigger sizes, not
Speaker 1: at all. I think maybe the only loss that we
Speaker 1: would experience by offering more sizes, but it's not really
Speaker 1: a lot, is losing those customers that would think that
Speaker 1: they don't want to shop with us because they don't
Speaker 1: want to shop from a brand that does all those sizes,
Speaker 1: like those nasty women that have walked past me in
Speaker 1: our Westfield stores. But is that really a loss because
Speaker 1: I don't want those kinds of people shopping with me anyway,
Speaker 1: because they literally just don't get it. So I would say, no, Caitlyn,
Speaker 1: we do not experience any losses at all, Like it's nothing.
Speaker 2: Nothing but gains.
Speaker 1: And Caitlyn's last question is do you find that the
Speaker 1: bigger sizes in your brand sell just as much as
Speaker 1: the smaller sizes.
Speaker 2: Absolutely.
Speaker 1: It's a gamble when it comes to fashion, especially when
Speaker 1: we're coming out with new styles or things that we
Speaker 1: haven't made before. So it's always a bit of a
Speaker 1: guessing game when we are making a new style. You know, oh,
Speaker 1: how many size sixteens do we order? And how many
Speaker 1: size eights do we order? And that's a huge part
Speaker 1: of our job is looking at the history of how
Speaker 1: many we sell in this, that and the other. But
Speaker 1: I think we've done a pretty good job at it.
Speaker 1: Our best selling sizes in Fate are sizes fourteen, sixteen,
Speaker 1: and then eighteen.
Speaker 2: Is that right, AJ?
Speaker 1: We've got AJ in the studio and they're the most
Speaker 1: popular and quickest selling sizes and they are in the middle.
Speaker 1: So like that in itself there is proof that. Then
Speaker 1: obviously there are sizes on either side of that that
Speaker 1: are going to sell. And that's why I don't get
Speaker 1: when brands out that the demand isn't there, Like it
Speaker 1: absolutely is. All of our sizes sell, and we listen
Speaker 1: to our community a lot and learn from them about
Speaker 1: what kinds of styles they want to see us come
Speaker 1: out with. And that's the hardest thing as well. When
Speaker 1: you are catering to such a broad range of sizes,
Speaker 1: it is hard to make a piece of clothing that
Speaker 1: every single size is going to love.
Speaker 2: Whereas maybe when brands are.
Speaker 1: Just say doing six to twelve like it's very niche,
Speaker 1: and they're like, we know that size six to twelve
Speaker 1: will like love this style, where it is more tricky
Speaker 1: when you are making one item in a bunch of
Speaker 1: different sizes because not everyone's going to love it.
Speaker 2: So that's another huge part of our job as well, is.
Speaker 1: We want to make all of our pieces in all
Speaker 1: of the sizes, But then I'm also mindful that not
Speaker 1: everyone's going to feel comfortable in the exact same piece,
Speaker 1: But that's just a part of the business. I guess
Speaker 1: one of the good things about us at Fate and
Speaker 1: the kinds of styles that we make is we are
Speaker 1: most well known for making like your everyday capsule wardrobe,
Speaker 1: basic pieces, like pieces that everyone is generally going to
Speaker 1: love and get a lot of weares out of. I
Speaker 1: know there's a lot of brands out there that are
Speaker 1: more specific where they might be doing clubbing outfits or
Speaker 1: like skimpy bikinis, and I think doing something niche like
Speaker 1: that would definitely make it a lot harder, especially if
Speaker 1: you are catering to more sizes. The hard thing with
Speaker 1: fashion as well is sizing and how people feel in
Speaker 1: their clothes is completely subjective and it's different for every person.
Speaker 1: And the crazy thing is as well. Let's say, for example,
Speaker 1: we have a pair of genes, and let's say we
Speaker 1: have two customers who are both a size twenty two.
Speaker 1: They come into our store and these size twenty two customers,
Speaker 1: let's say their body shape is even really similar. They
Speaker 1: could both.
Speaker 2: Try on that same pair of genes.
Speaker 1: One could love it and one could hate it, because
Speaker 1: it all comes down to the individual and how they
Speaker 1: feel in a piece of clothing. And that's one thing
Speaker 1: that my eyes again have been really open to, is
Speaker 1: you can't make a size twenty two pair of genes
Speaker 1: and say every size twenty two customer is going to
Speaker 1: absolutely love them. You know, someone could love it, someone
Speaker 1: could hate it. But we communicate a lot with our
Speaker 1: Fate community. We even made a Facebook group just like
Speaker 1: two months ago and it's called Fate Society. And because
Speaker 1: we obviously have our social media and stuff and people
Speaker 1: can comment on our social media and whatever, but we
Speaker 1: wanted to take it to the next level and have
Speaker 1: a place.
Speaker 2: Where our community could talk back to us.
Speaker 1: So we created this Facebook group literally two months ago,
Speaker 1: and we just put it up on our socials and said,
Speaker 1: join this group. We want to have a place where
Speaker 1: we can talk to you, but you can talk to
Speaker 1: us and you can post your photos and everyone else
Speaker 1: can talk. And it's been like the highlight of our
Speaker 1: business this year. So far in two months, we've already
Speaker 1: got nearly fifteen thousand members and it is absolutely popping off.
Speaker 1: And it's been great because it gives us an avenue
Speaker 1: where our customers can have that extra connection with us
Speaker 1: and they can have their say.
Speaker 2: And so now what.
Speaker 1: We're doing in there is I'm posting like photos of
Speaker 1: all of our samples, being like, what do you think
Speaker 1: about this, I'm working on this for summer, and then
Speaker 1: they can all jump in and have their say, and
Speaker 1: it's just been amazing because that's another thing like I
Speaker 1: think with a lot of these big, bigger businesses that
Speaker 1: aren't doing more sizes, is they're not listening to the people.
Speaker 1: They're just coming out with what they want instead. So
Speaker 1: having that Facebook page has been the best thing that
Speaker 1: we've done this year. But another area that we get
Speaker 1: such valuable feedback from on our styles is in our stores,
Speaker 1: because we're not just having customers ordering online and getting
Speaker 1: it at home and trying it on home and we don't.
Speaker 2: Get to hear what their feedback is.
Speaker 1: We've got our stores where customers come in, they're trying
Speaker 1: on stuff in front of us, they're stepping out of
Speaker 1: the change room, they're saying, oh, I don't like this,
Speaker 1: I don't like that, And I think that's one of
Speaker 1: the most important parts of our business and our community
Speaker 1: is that our customers do feel really open sharing their
Speaker 1: feedback with us. And I'm open to hearing that because
Speaker 1: I started this business in the garage underneath my house
Speaker 1: and thought nothing of it, and that was I guess
Speaker 1: it was a selfish thing for me to start because
Speaker 1: I wanted to start the business for me. But now
Speaker 1: it's about everyone else, Like fate is no longer about
Speaker 1: me and what I want to do. I'm doing it
Speaker 1: for everyone that shops with us. I love being able
Speaker 1: to hear feedback from our community. So all in all,
Speaker 1: thank you so much, Caitlin for sending through these questions.
Speaker 1: I don't have a definitive answer of why brands don't
Speaker 1: extend their sizing. It's a myriad of reasons. But at
Speaker 1: the end of the day, I guess all I can
Speaker 1: say to it is if I who funds this business alone,
Speaker 1: I don't have any investors or any sort of money
Speaker 1: there are that getting given to me. If I can
Speaker 1: manage to do it all on my own, other brands
Speaker 1: that are bigger than us and have been around longer. Fuck,
Speaker 1: why can't I talk just lead this in. There's no
Speaker 1: reason why they can't. There's no reason other than the
Speaker 1: fact that they don't want to or they're too lazy
Speaker 1: to do their research and figure out how to make
Speaker 1: it happen. Mark my word in this podcast, see where
Speaker 1: I am in five years from now, Fate's taken over.
Speaker 2: I'm waiting for us to get so big that one
Speaker 2: of them is going to come in and offer to
Speaker 2: buy us. Like, why are they not? Am I wrong?
Speaker 1: Aj? I couldn't, but you know what I mean, Like
Speaker 1: they should be scared. I'm very passionate about this. In
Speaker 1: case you can't tell anyway, Thank you all so much
Speaker 1: for listening, and thank you to Caitlin for sending through
Speaker 1: your questions. You have made this episode amazing. My tip
Speaker 1: of the week and this is a really good one.
Speaker 1: It's really going to help you all out. Join our
Speaker 1: Facebook group, which is Fate Society on Facebook. Genuinely, it
Speaker 1: is the most positive thing I have seen on the
Speaker 1: Internet in a long time. We have so many posts
Speaker 1: happening in there every day that we're like trying to
Speaker 1: slow it down, and it's just the most amazing supportive community.
Speaker 1: Our customers are posting their outfit photos in there, and
Speaker 1: then it's just like hundreds of comments hyping everyone up.
Speaker 1: And that's what we just need to see more of
Speaker 1: in the world, especially with women supporting women, where we're
Speaker 1: so often pitted against one another when it comes to
Speaker 1: social media. Join our Facebook group if you want to
Speaker 1: have a positive experience and a safe space to be online. Anyway,
Speaker 1: my friends, that is all for today's episode, all the
Speaker 1: usual things. Make sure you subscribe me five stars please.
Speaker 1: I upload new episodes every Monday, and I now have
Speaker 1: my bonus episodes on Wednesday, so I'll be in your
Speaker 1: ears on Wednesday and until next time. Why are you
Speaker 1: laughing at me saying I'll be in your ears? You
Speaker 1: just told him it was on Wednesday twice?
Speaker 2: Oh did I?
Speaker 1: I've been talking a lot forgive me until next time.
Speaker 1: As you all know, chase after your dreams as if
Speaker 1: they owe you money.