WEBVTT - Calling Out Brands That Don’t Stock Extended Sizing 0:00:04.200 --> 0:00:07.080 Hi, I'm Britney Saunders and welcome to Big Business, the 0:00:07.160 --> 0:00:10.000 place where business is far from boring. And today I'm 0:00:10.039 --> 0:00:13.600 recording on Gadigel Land. Now I somehow manage to build 0:00:13.640 --> 0:00:16.639 an empire from my garage and I'm here to share 0:00:16.640 --> 0:00:19.320 it all with you, from the winds, the huge mistakes, 0:00:19.480 --> 0:00:23.239 the challenging times and funny moments in between. So, whether 0:00:23.280 --> 0:00:26.239 you're in business already, you're wanting to start, or you're 0:00:26.280 --> 0:00:28.680 not even in business at all and you're just looking 0:00:28.680 --> 0:00:31.280 for some inspiration, you want to hear a good story 0:00:31.600 --> 0:00:34.320 or the tea, this is the podcast for you. Coming 0:00:34.400 --> 0:00:38.640 up in today's episode, we're talking all things sizing at Fate. 0:00:38.800 --> 0:00:41.520 Our size range starts at six and goes right through 0:00:41.560 --> 0:00:44.960 to size twenty six. We offer our full size range 0:00:45.000 --> 0:00:48.120 in every single style that we make, both online and 0:00:48.320 --> 0:00:51.800 throughout all of our stores. So why do some brands 0:00:51.960 --> 0:00:55.120 only go to a twelve or a fourteen or a sixteen? 0:00:55.400 --> 0:00:58.520 Why do some brands only do some styles in extended 0:00:58.560 --> 0:01:01.840 sizing and then others not? And how can Fate offer 0:01:01.920 --> 0:01:05.160 such a great size range but other big brands don't. 0:01:05.680 --> 0:01:07.760 I'm going to be sharing a lot of my thoughts 0:01:07.800 --> 0:01:10.280 with you on this topic today. So, as you know, 0:01:10.560 --> 0:01:17.000 time is money, So let's get down to business now. 0:01:17.000 --> 0:01:19.440 I've got to give a massive shout out to one 0:01:19.760 --> 0:01:24.480 of my followers on my Big Business Podcast Instagram account, 0:01:24.480 --> 0:01:26.920 whose name is Caitlyn. I won't expose your whole name. 0:01:27.480 --> 0:01:30.959 Caitlyn sent me a DM that was quite lengthy and 0:01:31.040 --> 0:01:34.000 it's what inspired me to make this episode. I feel 0:01:34.000 --> 0:01:37.600 like making this episode was always on my to do list, 0:01:37.959 --> 0:01:40.880 but she's kind of mapped out the whole episode for me. 0:01:41.000 --> 0:01:43.240 So shout out to you, Caitlin. This episode's few and 0:01:43.280 --> 0:01:46.000 I'm going to be dming it to you when it 0:01:46.120 --> 0:01:49.840 comes out. Caitlyn has sent through a bunch of amazing questions, 0:01:50.280 --> 0:01:53.440 so her DM starts with this. It's no secret that 0:01:53.480 --> 0:01:57.480 Fate is leading the way in size inclusive fashion. This 0:01:57.640 --> 0:02:01.560 is a huge gap in the market, especially in physical stores. 0:02:02.080 --> 0:02:05.440 Why are you one of the only brands. 0:02:05.000 --> 0:02:10.359 That does this? What a good question, and I haven't written. 0:02:10.160 --> 0:02:12.200 Down anything else to this episode, so I'm quite literally 0:02:12.200 --> 0:02:15.680 just swinging it here. So why are we one of 0:02:15.760 --> 0:02:19.440 the only brands that does this? There's a further part 0:02:19.440 --> 0:02:21.880 to the question too. There's obviously some brands making an 0:02:21.960 --> 0:02:25.080 effort with having curve ranges, et cetera. But your point 0:02:25.120 --> 0:02:29.080 of difference is that every item is available in every size. 0:02:29.440 --> 0:02:33.520 So why I'm not saying that we're the only brand 0:02:33.520 --> 0:02:35.880 that does the sizing that we do. There are a 0:02:35.880 --> 0:02:38.280 lot of others out there, But in saying that, it 0:02:38.400 --> 0:02:40.519 is still a small amount of brands in comparison to 0:02:40.560 --> 0:02:42.000 how many brands are actually out there. 0:02:42.400 --> 0:02:44.480 So why are we one of the only ones that 0:02:44.520 --> 0:02:44.880 does this? 0:02:45.400 --> 0:02:49.400 Now? The funny thing is on this topic and when 0:02:49.440 --> 0:02:54.080 talking about inclusive sizing and inclusive fashion, I don't know 0:02:54.080 --> 0:02:58.079 if anyone notices this, but I and we don't call 0:02:58.080 --> 0:03:03.919 ourselves an inclusive clothing brand. We don't use those words anywhere. 0:03:04.000 --> 0:03:06.480 We don't, you know, preach that. We don't say we're 0:03:06.520 --> 0:03:09.160 an inclusive fashion brand, whereas like maybe a lot of 0:03:09.200 --> 0:03:13.079 other people would. And the reason for that is, inclusivity 0:03:13.160 --> 0:03:16.720 goes a lot further beyond just sizing. Inclusivity is a 0:03:16.720 --> 0:03:18.960 whole lot of other things. That's why you never actually 0:03:19.000 --> 0:03:21.960 see me saying I own an inclusive fashion brand, because 0:03:22.160 --> 0:03:25.200 when it comes to inclusivity, there's so many different avenues 0:03:25.240 --> 0:03:27.640 of it. We obviously do size A six through to 0:03:27.680 --> 0:03:31.079 twenty six. We could do sizes lower, we could do 0:03:31.160 --> 0:03:33.760 sizes higher. Like, there really is no end to inclusivity, 0:03:33.760 --> 0:03:37.880 and it also goes in different areas beyond sizing. So 0:03:37.920 --> 0:03:39.600 that's one little fun fact for you all. I never 0:03:39.640 --> 0:03:42.400 actually say that. And one of the funny things about 0:03:43.000 --> 0:03:48.320 us doing sizes six to twenty six is I forget 0:03:48.360 --> 0:03:50.800 how powerful it is that we do that, because that 0:03:50.960 --> 0:03:55.280 is the norm to us. We have done our size 0:03:55.400 --> 0:03:57.800 range for however many years now. Mind you, we never 0:03:57.840 --> 0:04:00.920 started out doing all of these sizes. It was something 0:04:00.920 --> 0:04:03.200 that I built over years, and I think that's a 0:04:03.240 --> 0:04:06.320 really hard thing for anyone that is getting into fashion. 0:04:06.680 --> 0:04:09.440 I don't think it's achievable for someone to launch a 0:04:09.480 --> 0:04:12.240 clothing brand and straight off the bat offer every single 0:04:12.280 --> 0:04:15.280 size because obviously the more sizes that you're doing, the 0:04:15.280 --> 0:04:18.680 more of a commitment you're making, the more of a 0:04:19.080 --> 0:04:21.520 scary thing it is to do. We started out with 0:04:21.640 --> 0:04:23.880 just sizes six to fourteen, like most brands do, and 0:04:23.920 --> 0:04:26.360 I very quickly learned we need to do more than this, 0:04:26.440 --> 0:04:29.120 so I then added sixteen, eighteen, twenty twenty two, twenty 0:04:29.120 --> 0:04:31.440 four to twenty six. It was a gradual thing and 0:04:31.680 --> 0:04:33.960 I don't want to be out here saying like I 0:04:34.000 --> 0:04:36.320 own this inclusive fashion brand and we've always done amazing, 0:04:36.360 --> 0:04:39.000 Like I started small like everyone else, and like slowly 0:04:39.000 --> 0:04:43.039 worked my way up. But we've obviously been doing these 0:04:43.080 --> 0:04:45.640 sizes for however many years now. 0:04:45.760 --> 0:04:48.000 And I always say that I. 0:04:48.160 --> 0:04:51.320 Live in my little bubble in Newcastle where it's just 0:04:51.440 --> 0:04:53.559 Fate and it feels like I'm living in a Fate 0:04:53.640 --> 0:04:58.239 bubble and there's nothing else in the world, and I 0:04:58.279 --> 0:05:02.359 often forget just how powerful it is that we do 0:05:02.600 --> 0:05:04.800 those sizes. And I've said this before. I'm not sure 0:05:04.800 --> 0:05:06.440 if I've said it on the podcast, but I've definitely 0:05:06.440 --> 0:05:10.359 said it on my social media. I forget how powerful 0:05:10.400 --> 0:05:14.680 it is. And what reminds me of it is when 0:05:14.720 --> 0:05:17.840 we open a new store and I get to meet 0:05:17.880 --> 0:05:20.840 people in person and they're coming in to shop with us, 0:05:20.839 --> 0:05:23.039 maybe for the first time, because a lot of people 0:05:23.080 --> 0:05:25.440 are too scared to shop online these days, so maybe 0:05:25.480 --> 0:05:27.800 when we open up a new store, they will come 0:05:27.839 --> 0:05:29.520 to our store and that's the first time that they're 0:05:29.520 --> 0:05:32.919 shopping with us, which is so cool. And it's then 0:05:33.400 --> 0:05:36.159 when I'm out in the real world meeting people, meeting 0:05:36.200 --> 0:05:40.239 customers that I'm reminded that what we're doing is actually 0:05:40.440 --> 0:05:43.800 really fucking cool, and it's not something that a lot 0:05:43.800 --> 0:05:46.840 of brands are doing. Because I have customers come in, 0:05:46.920 --> 0:05:50.520 let's say there are size twenty, and they're going around 0:05:50.560 --> 0:05:52.839 our store. They're picking things off the racks. I'm watching 0:05:52.880 --> 0:05:55.000 them go into the change room. I'm watching them step out. 0:05:55.000 --> 0:05:57.880 They've got tears rolling down their eyes because they have 0:05:58.440 --> 0:06:01.360 been able to find genes that them amazingly and they 0:06:01.400 --> 0:06:04.160 say like this is everything to me, Like this has 0:06:04.200 --> 0:06:06.560 absolutely changed the game for me. And it's at that 0:06:06.760 --> 0:06:11.080 point that I go, Shit, what we're doing is actually 0:06:11.520 --> 0:06:14.719 really cool, and I think it's just something that I forget. 0:06:14.800 --> 0:06:17.000 I guess because I'm in that Fate bubble and we've 0:06:17.040 --> 0:06:19.240 had our Newcastle store for over four years and we 0:06:19.640 --> 0:06:22.520 just always have people of all different shapes and sizes 0:06:22.520 --> 0:06:25.840 coming and going into our stores. I forget that that's 0:06:25.880 --> 0:06:28.800 not the way that it is everywhere else. And that's 0:06:28.800 --> 0:06:31.800 just something that I thought it was worth touching on. 0:06:32.600 --> 0:06:34.719 I never like to say that we are a brand 0:06:34.720 --> 0:06:37.800 that's doing everything at the absolute most and that we're 0:06:37.880 --> 0:06:40.039 the best, but I definitely do think that we are 0:06:40.120 --> 0:06:42.279 doing a lot of great things that a lot of 0:06:42.320 --> 0:06:46.600 other brands aren't. So why are we one of the 0:06:46.640 --> 0:06:50.320 only brands that does this. There's a lot of reasons 0:06:50.360 --> 0:06:53.920 why other brands maybe don't. Number one, I don't think 0:06:53.920 --> 0:06:56.680 we should put pressure on smaller brands to be able 0:06:56.720 --> 0:07:00.680 to do what we are doing. It's not it's not 0:07:01.000 --> 0:07:03.360 especially if someone's starting up a business by themselves. They 0:07:03.960 --> 0:07:07.120 simply can't afford to make the risk of coming out 0:07:07.120 --> 0:07:09.400 with all these sizes straight off the bat. But I 0:07:09.440 --> 0:07:12.679 think more so in Caitlyn's messages, she's probably asking about 0:07:12.720 --> 0:07:15.360 the bigger brands. She's asked, is it the cost of 0:07:15.400 --> 0:07:21.040 material in making bigger sizes? Yes, if I'm being completely 0:07:21.080 --> 0:07:24.000 just straightforward and honest with you, the more sizes that 0:07:24.040 --> 0:07:27.400 you're doing, the more fabric that you're using, and the. 0:07:27.320 --> 0:07:28.480 More it's going to cost. 0:07:28.680 --> 0:07:31.480 But I always look at it like if any big 0:07:31.520 --> 0:07:35.800 brand out there used that as an excuse, especially if 0:07:35.800 --> 0:07:38.840 they're bigger than Fate or been around a lot longer 0:07:38.880 --> 0:07:41.280 than we have, I don't see that as an excuse 0:07:41.320 --> 0:07:45.800 because I'm single handedly funding this business myself, and there's 0:07:45.840 --> 0:07:48.200 brands out there that would have investors and all sorts 0:07:48.240 --> 0:07:51.280 of capital, So I know brands have used that excuse 0:07:51.320 --> 0:07:53.720 in the past. Oh, it's just too much fabric and 0:07:54.080 --> 0:07:56.320 it's too much of a risk with the cost. That's 0:07:56.360 --> 0:08:00.120 a lot of shit. Caitlyn also said, is it and 0:08:00.160 --> 0:08:03.280 I hate to say it reputation and only wanting to 0:08:03.360 --> 0:08:07.960 target a demographic of smaller bodied people. And I get 0:08:08.000 --> 0:08:10.560 where she's coming with that, saying she hates to say it, 0:08:10.640 --> 0:08:13.080 but I think that's probably one of the biggest reasons 0:08:13.120 --> 0:08:16.800 why brands don't do extended sizing. I feel like I'm 0:08:16.800 --> 0:08:20.240 going to be pissing off so many people with this episode, 0:08:20.920 --> 0:08:23.960 but I definitely think there's obviously a lot of fat 0:08:24.000 --> 0:08:27.920 phobia in the world and especially in the fashion industry, 0:08:27.960 --> 0:08:31.960 and brands do want to have a certain look, which 0:08:32.000 --> 0:08:35.680 is sad and it makes no sense to me at all. 0:08:36.040 --> 0:08:39.319 But I'd say that in itself would have to be 0:08:39.400 --> 0:08:42.640 one of the biggest reasons why certain brands only go 0:08:42.679 --> 0:08:46.200 to a certain size, especially if they're a large business. 0:08:46.280 --> 0:08:48.600 It's not because they can't afford it. It's not because 0:08:49.280 --> 0:08:52.200 the customers aren't there. There's no demand. Like trust me, 0:08:52.320 --> 0:08:54.559 there is the demand, because I'm living proof of it. 0:08:54.840 --> 0:08:57.559 I think the number one reason is because they don't 0:08:57.679 --> 0:09:00.319 want bigger bodied people to be seen in their closed 0:09:00.360 --> 0:09:03.360 because it doesn't fit their aesthetic. But what has opened 0:09:03.400 --> 0:09:07.320 my eyes is owning our retail stores, seeing how not 0:09:07.480 --> 0:09:10.240 included a lot of people are, especially when it comes 0:09:10.280 --> 0:09:13.559 to in store shopping. If a brand is only going 0:09:13.600 --> 0:09:17.160 to a size large or extra large or whatever, and 0:09:17.280 --> 0:09:20.120 especially if it's a physical retail store, that is that 0:09:20.280 --> 0:09:23.360 brand saying sorry, like if you're a size bigger, two 0:09:23.360 --> 0:09:26.439 sizes bigger, three sizes bigger, you are literally. 0:09:26.120 --> 0:09:27.560 Not welcome in here. 0:09:28.320 --> 0:09:32.760 And I have always said I could never own retail 0:09:32.800 --> 0:09:37.160 stores if I only went to a certain size. 0:09:36.720 --> 0:09:38.440 Because how could you live with yourself? 0:09:39.240 --> 0:09:41.120 How could you live with yourself if you're like, oh, 0:09:41.200 --> 0:09:42.880 we only go to a fourteen. Sorry, if you're a 0:09:42.920 --> 0:09:46.160 size sixteen, eighteen, twenty, you can't come in here. And 0:09:46.200 --> 0:09:48.840 then it creates this whole thing of friends not being 0:09:48.840 --> 0:09:51.040 able to shop with one another because what if one 0:09:51.040 --> 0:09:53.240 of them is a size six but the other friend 0:09:53.280 --> 0:09:55.920 is a size eighteen, They then can't go shopping together 0:09:56.440 --> 0:09:59.679 in the same shop, Like the size eighteen friend would 0:09:59.720 --> 0:10:01.520 just have to then awkwardly be in the shop but 0:10:01.679 --> 0:10:04.800 know that they can't find their size on the rack 0:10:04.840 --> 0:10:08.000 and that's why our stores are so special. We have 0:10:08.160 --> 0:10:12.319 experienced fat phobia from people walking past our stores and. 0:10:12.280 --> 0:10:14.040 People have said things to me. 0:10:14.720 --> 0:10:17.720 For example, when we open our stores, I'm always there 0:10:18.040 --> 0:10:20.120 at the opening kind of thing. And when we open 0:10:20.160 --> 0:10:22.680 our Westfield Miranda store in Sydney, I was there for 0:10:22.760 --> 0:10:25.160 like two weeks and I always was like standing out 0:10:25.160 --> 0:10:27.079 the front and like saying hello to people and welcoming 0:10:27.080 --> 0:10:28.880 them in because I was just like so happy to 0:10:28.920 --> 0:10:30.920 be there and welcoming people. 0:10:30.679 --> 0:10:32.720 In and just me alone. 0:10:32.880 --> 0:10:36.839 I had two different instances because we have mannequins in 0:10:36.880 --> 0:10:39.679 the window and one mannequin is a size six and 0:10:39.720 --> 0:10:41.760 the other ones like a size fourteen, so like an 0:10:41.800 --> 0:10:46.520 average size. And I had two separate women walk past 0:10:46.679 --> 0:10:49.360 and look up at the mannequin and look at me, 0:10:49.920 --> 0:10:52.080 and they said things to my face like is this 0:10:52.160 --> 0:10:53.319 a shop for fat women? 0:10:54.760 --> 0:10:56.199 And like turning their nose up at it. 0:10:56.240 --> 0:11:00.640 And this I experience is in real life, like people saying, oh, 0:11:01.080 --> 0:11:03.520 like yuck, when we've got this curvy mannequin that has 0:11:03.559 --> 0:11:07.120 big boobs and that's just me. Like then, our staff 0:11:07.160 --> 0:11:09.440 when we did that opening experience a lot of fat 0:11:09.480 --> 0:11:13.200 phobia from people. A lady came in and these are 0:11:13.200 --> 0:11:15.280 obviously people that are not in our community. Like the 0:11:15.320 --> 0:11:17.520 people that come in our community love it, but it's 0:11:17.559 --> 0:11:18.840 like random people that are. 0:11:18.720 --> 0:11:20.160 Coming in because we're in a Westfield. 0:11:20.720 --> 0:11:24.280 And our general manager M, who was like a size eight, 0:11:24.880 --> 0:11:27.480 she was working there because it was like our store 0:11:27.520 --> 0:11:31.680 opening and whatever, and a lady and it's always more 0:11:31.760 --> 0:11:34.160 like middle aged ladies are a little bit older, like 0:11:34.160 --> 0:11:36.880 they don't just fucking they don't get it. And she 0:11:37.200 --> 0:11:40.920 said to M, why are you working here? This is 0:11:40.920 --> 0:11:44.440 a shop for fat people? And M was like, you 0:11:44.640 --> 0:11:47.960 have missed the whole fucking point. Like we obviously all 0:11:48.000 --> 0:11:51.880 know that fat phobia is a real thing in today's society, 0:11:52.000 --> 0:11:55.840 but working in fashion and doing the sizes that we 0:11:56.000 --> 0:12:00.520 do has opened my eyes to it in in in 0:12:00.559 --> 0:12:05.880 real life. And it's just it's absolutely wild because anyone 0:12:05.960 --> 0:12:07.800 that would look at our store and be like, oh, 0:12:07.840 --> 0:12:09.559 I'm not going to shop there because you know they 0:12:09.600 --> 0:12:12.720 do size twenty or whatever, like, you have completely missed 0:12:12.760 --> 0:12:13.200 the point. 0:12:13.640 --> 0:12:14.760 And I think. 0:12:15.360 --> 0:12:18.400 Especially for us people that we hire. We don't hire 0:12:18.400 --> 0:12:21.960 people based on their body shape, obviously, but I think 0:12:22.000 --> 0:12:24.280 one really great thing that has come out of fate 0:12:24.360 --> 0:12:26.679 is like, we do have women of all different shapes 0:12:26.720 --> 0:12:29.280 and sizes working for us in our warehouse, you our office, 0:12:29.320 --> 0:12:31.520 and in our stores. But I think it's been a 0:12:31.520 --> 0:12:35.600 really good lesson for our staff who are like naturally 0:12:35.640 --> 0:12:38.079 a size six and like really slim naturally and never 0:12:38.120 --> 0:12:40.880 had any kind of issues when it comes to shopping 0:12:40.880 --> 0:12:43.480 for clothes. Like I've had my employees say to me like, 0:12:43.559 --> 0:12:46.400 this has really opened my eyes to how much of 0:12:46.440 --> 0:12:49.920 a problem this actually is. Because understandably, if you are 0:12:49.960 --> 0:12:51.800 a size six and you've been a size six your 0:12:51.800 --> 0:12:53.560 whole life, and you've always just been able to go 0:12:53.600 --> 0:12:56.160 and get your size no matter what, your eyes aren't 0:12:56.200 --> 0:12:58.800 open to like the struggles that some people face because 0:12:58.800 --> 0:13:01.600 you just don't know, like you'd have never experienced that. 0:13:01.760 --> 0:13:04.640 So I've received that kind of feedback from our staff 0:13:04.640 --> 0:13:06.240 as well to be like, wow, this is really like 0:13:06.679 --> 0:13:10.200 open my eyes to how excluded some people have felt 0:13:10.400 --> 0:13:12.280 when it comes to buying clothes. And that brings me 0:13:12.320 --> 0:13:16.240 on to Caitlin's next question. Is it ignorance of the demand, 0:13:16.640 --> 0:13:19.720 I'd say absolutely. I think more so it would be 0:13:20.840 --> 0:13:24.360 the previous question, like reputation and only wanting to target 0:13:24.400 --> 0:13:27.360 a demographic of smaller bodied people. I'd hands down say 0:13:27.400 --> 0:13:29.800 that like the big brands out there that stop at 0:13:29.800 --> 0:13:32.440 a size fourteen or sixteen, they just simply don't want 0:13:32.480 --> 0:13:35.559 to do those sizes, which makes no sense to me 0:13:35.679 --> 0:13:39.079 at all when not a plus size brand. I am 0:13:39.160 --> 0:13:42.440 trying to bridge the gap in between this whole straight 0:13:42.559 --> 0:13:46.320 size and plus size thing and even some stores. Now 0:13:46.360 --> 0:13:49.040 you'll go into some stores and they'll have all their 0:13:49.200 --> 0:13:52.160 straight sizes, but then there'll be one little section in 0:13:52.200 --> 0:13:55.440 the store that has their plus sizes, and that, yes, 0:13:55.480 --> 0:13:59.040 you're doing something like you're trying and you're including more people. 0:13:59.080 --> 0:13:59.920 But what is that. 0:14:00.080 --> 0:14:02.600 Saying that it's only a small little section of the 0:14:02.640 --> 0:14:05.040 shop and it's like shoved in the back corner, and 0:14:05.120 --> 0:14:06.559 like someone will go in and go, hey, I'm a 0:14:06.640 --> 0:14:09.440 size eighteen, Like where's the size eighteen's? Like, oh, up 0:14:09.480 --> 0:14:13.160 there in the back corner. What is that saying? That's 0:14:13.200 --> 0:14:17.440 not being inclusive, that's trying to be maybe a little 0:14:17.440 --> 0:14:20.640 bit performative, but like pushing everyone into a corner, Whereas 0:14:20.920 --> 0:14:24.200 what we're doing with Fate is just making it everyone 0:14:24.280 --> 0:14:27.160 being able to shop together. It's not small sizes and 0:14:27.160 --> 0:14:34.840 bigger sizes it's just sizing. So is it ignorance of 0:14:34.880 --> 0:14:38.960 the demand. Caitlin asked, perhaps it is. Perhaps some of 0:14:39.000 --> 0:14:42.280 these brands are owned by people that have been a 0:14:42.360 --> 0:14:45.240 size six their whole life and they're none the wiser. 0:14:45.920 --> 0:14:49.120 It could definitely be that as well. 0:14:49.440 --> 0:14:52.240 But in saying that, just like open your eyes, like 0:14:52.680 --> 0:14:55.360 go walk around, Like go to a Westfield and look 0:14:55.400 --> 0:14:58.160 at every like you could do market research by literally 0:14:58.200 --> 0:15:01.640 going to a Westfield and walking around and looking at 0:15:01.680 --> 0:15:04.720 all the body shapes, Like you don't walk around Westfield 0:15:04.720 --> 0:15:07.760 and see everyone that looks like a size six beautiful 0:15:07.880 --> 0:15:11.520 Instagram model, Like you walk around and everyone is so diverse. 0:15:12.120 --> 0:15:15.280 So I don't understand why brands would ever say, oh, 0:15:15.320 --> 0:15:17.840 it's because there's no demand or whatever. And exactly like, 0:15:18.080 --> 0:15:19.720 look at Fate and look at us and look at 0:15:19.720 --> 0:15:23.800 what we're doing. I have done it just me, and 0:15:24.080 --> 0:15:27.880 these brands are huge. If I can do it, anyone can, 0:15:28.200 --> 0:15:31.760 especially if they're bigger than me. Caitlin also asked, is 0:15:31.760 --> 0:15:36.920 it a manufacturing or design issue? It definitely can be. 0:15:37.160 --> 0:15:40.160 There would be certain manufacturers out there that wouldn't want 0:15:40.200 --> 0:15:42.600 to make a certain size for whatever reason, like maybe 0:15:42.600 --> 0:15:45.200 that's not how their business works or whatever. But again, 0:15:45.440 --> 0:15:47.520 if I have done it, and if I have made 0:15:47.560 --> 0:15:51.640 connections over the years and built relationships and found manufacturers 0:15:51.640 --> 0:15:55.000 that are willing to do any size that I want, 0:15:56.000 --> 0:15:59.320 then I don't see why other bigger brands can't, especially 0:15:59.360 --> 0:16:02.760 when they would be way more well connected than I am. 0:16:02.920 --> 0:16:05.840 Like I'm still relatively new to this. And I even 0:16:05.920 --> 0:16:10.080 had he's a bit of tea for you all I had, 0:16:10.440 --> 0:16:12.640 And no shame to this person. I'm obviously not gonna 0:16:12.680 --> 0:16:16.600 name names, but I had the owner of a women's 0:16:16.640 --> 0:16:20.120 fashion brand in Australia reach out to me like just 0:16:20.280 --> 0:16:22.040 wanting to connect and whatever, and I'm all for that, 0:16:23.000 --> 0:16:25.240 and she straight up asked me, like, how are you 0:16:25.320 --> 0:16:28.680 coming out with so many sizes? Like I can't seem 0:16:28.720 --> 0:16:32.080 to find manufacturers that want to And it just blows 0:16:32.120 --> 0:16:34.160 my mind because this is someone that's been in business 0:16:34.160 --> 0:16:37.080 for like fifteen plus years, and I'm like, I figured 0:16:37.080 --> 0:16:38.840 it out in the first couple of years, Like you're 0:16:38.880 --> 0:16:41.640 not trying hard enough, like put in the work and 0:16:41.720 --> 0:16:43.960 do it, like you've got the experience, you've got the stuff, 0:16:44.080 --> 0:16:47.080 Like you can make it happen. Caitlin has also asked 0:16:47.520 --> 0:16:52.080 does Fate experience any losses by providing bigger sizes, not 0:16:52.400 --> 0:16:55.720 at all. I think maybe the only loss that we 0:16:55.800 --> 0:16:59.560 would experience by offering more sizes, but it's not really 0:16:59.640 --> 0:17:03.840 a lot, is losing those customers that would think that 0:17:03.880 --> 0:17:05.720 they don't want to shop with us because they don't 0:17:05.760 --> 0:17:08.160 want to shop from a brand that does all those sizes, 0:17:08.200 --> 0:17:10.159 like those nasty women that have walked past me in 0:17:10.160 --> 0:17:12.720 our Westfield stores. But is that really a loss because 0:17:12.720 --> 0:17:14.879 I don't want those kinds of people shopping with me anyway, 0:17:14.920 --> 0:17:18.600 because they literally just don't get it. So I would say, no, Caitlyn, 0:17:18.680 --> 0:17:22.680 we do not experience any losses at all, Like it's nothing. 0:17:22.760 --> 0:17:23.760 Nothing but gains. 0:17:24.560 --> 0:17:27.800 And Caitlyn's last question is do you find that the 0:17:27.800 --> 0:17:31.240 bigger sizes in your brand sell just as much as 0:17:31.280 --> 0:17:32.280 the smaller sizes. 0:17:32.680 --> 0:17:33.320 Absolutely. 0:17:33.440 --> 0:17:36.679 It's a gamble when it comes to fashion, especially when 0:17:36.720 --> 0:17:39.439 we're coming out with new styles or things that we 0:17:39.560 --> 0:17:43.520 haven't made before. So it's always a bit of a 0:17:43.560 --> 0:17:46.959 guessing game when we are making a new style. You know, oh, 0:17:47.080 --> 0:17:49.760 how many size sixteens do we order? And how many 0:17:49.800 --> 0:17:51.600 size eights do we order? And that's a huge part 0:17:51.600 --> 0:17:55.320 of our job is looking at the history of how 0:17:55.440 --> 0:17:57.720 many we sell in this, that and the other. But 0:17:57.760 --> 0:18:01.440 I think we've done a pretty good job at it. 0:18:02.000 --> 0:18:06.440 Our best selling sizes in Fate are sizes fourteen, sixteen, 0:18:06.560 --> 0:18:07.400 and then eighteen. 0:18:07.480 --> 0:18:08.280 Is that right, AJ? 0:18:08.800 --> 0:18:12.399 We've got AJ in the studio and they're the most 0:18:12.600 --> 0:18:16.400 popular and quickest selling sizes and they are in the middle. 0:18:17.040 --> 0:18:20.160 So like that in itself there is proof that. Then 0:18:20.320 --> 0:18:23.040 obviously there are sizes on either side of that that 0:18:23.080 --> 0:18:24.800 are going to sell. And that's why I don't get 0:18:24.840 --> 0:18:27.040 when brands out that the demand isn't there, Like it 0:18:27.080 --> 0:18:31.600 absolutely is. All of our sizes sell, and we listen 0:18:31.640 --> 0:18:35.240 to our community a lot and learn from them about 0:18:35.240 --> 0:18:38.480 what kinds of styles they want to see us come 0:18:38.520 --> 0:18:41.200 out with. And that's the hardest thing as well. When 0:18:41.240 --> 0:18:45.240 you are catering to such a broad range of sizes, 0:18:45.320 --> 0:18:47.119 it is hard to make a piece of clothing that 0:18:47.200 --> 0:18:49.400 every single size is going to love. 0:18:50.600 --> 0:18:52.240 Whereas maybe when brands are. 0:18:52.320 --> 0:18:55.600 Just say doing six to twelve like it's very niche, 0:18:55.840 --> 0:18:57.680 and they're like, we know that size six to twelve 0:18:57.720 --> 0:19:00.000 will like love this style, where it is more tricky 0:19:00.119 --> 0:19:02.879 when you are making one item in a bunch of 0:19:02.960 --> 0:19:05.239 different sizes because not everyone's going to love it. 0:19:05.880 --> 0:19:09.280 So that's another huge part of our job as well, is. 0:19:09.640 --> 0:19:12.040 We want to make all of our pieces in all 0:19:12.080 --> 0:19:14.399 of the sizes, But then I'm also mindful that not 0:19:14.480 --> 0:19:17.080 everyone's going to feel comfortable in the exact same piece, 0:19:17.160 --> 0:19:19.679 But that's just a part of the business. I guess 0:19:20.200 --> 0:19:23.640 one of the good things about us at Fate and 0:19:23.800 --> 0:19:26.440 the kinds of styles that we make is we are 0:19:26.560 --> 0:19:31.800 most well known for making like your everyday capsule wardrobe, 0:19:31.880 --> 0:19:36.240 basic pieces, like pieces that everyone is generally going to 0:19:36.880 --> 0:19:39.320 love and get a lot of weares out of. I 0:19:39.359 --> 0:19:41.080 know there's a lot of brands out there that are 0:19:41.119 --> 0:19:45.479 more specific where they might be doing clubbing outfits or 0:19:45.520 --> 0:19:49.159 like skimpy bikinis, and I think doing something niche like 0:19:49.200 --> 0:19:51.400 that would definitely make it a lot harder, especially if 0:19:51.440 --> 0:19:55.240 you are catering to more sizes. The hard thing with 0:19:55.359 --> 0:19:59.159 fashion as well is sizing and how people feel in 0:19:59.200 --> 0:20:04.679 their clothes is completely subjective and it's different for every person. 0:20:04.720 --> 0:20:07.280 And the crazy thing is as well. Let's say, for example, 0:20:07.800 --> 0:20:09.760 we have a pair of genes, and let's say we 0:20:09.840 --> 0:20:12.960 have two customers who are both a size twenty two. 0:20:13.280 --> 0:20:17.400 They come into our store and these size twenty two customers, 0:20:17.480 --> 0:20:19.719 let's say their body shape is even really similar. They 0:20:19.720 --> 0:20:20.440 could both. 0:20:20.240 --> 0:20:22.439 Try on that same pair of genes. 0:20:22.600 --> 0:20:25.640 One could love it and one could hate it, because 0:20:26.160 --> 0:20:28.480 it all comes down to the individual and how they 0:20:28.600 --> 0:20:31.080 feel in a piece of clothing. And that's one thing 0:20:31.119 --> 0:20:33.760 that my eyes again have been really open to, is 0:20:34.400 --> 0:20:37.560 you can't make a size twenty two pair of genes 0:20:37.600 --> 0:20:40.040 and say every size twenty two customer is going to 0:20:40.040 --> 0:20:42.720