1 00:00:00,280 --> 00:00:03,880 Speaker 1: This podcast is recorded on gaddigle Land Always was, always 2 00:00:03,880 --> 00:00:14,040 Speaker 1: will be Aboriginal Land. Hey you chicks, I'm out and 3 00:00:14,160 --> 00:00:16,079 Speaker 1: this is two broad Chicks, the show that shares life 4 00:00:16,160 --> 00:00:20,959 Speaker 1: lessons and just the tip to make you rebrand And 5 00:00:21,239 --> 00:00:26,079 Speaker 1: welcome back to another Cheeky Tuesday episode. Jake Joday with 6 00:00:26,320 --> 00:00:28,520 Speaker 1: chee Chips, Day with the cheeks. 7 00:00:28,720 --> 00:00:31,360 Speaker 2: How are yeah? I'm good? Tell me about your life 8 00:00:31,880 --> 00:00:35,040 Speaker 2: it all started turn dark and gloomin ight. 9 00:00:35,520 --> 00:00:36,040 Speaker 3: No, I'm good. 10 00:00:36,159 --> 00:00:38,000 Speaker 2: How do you know what the weather was on your birthday? 11 00:00:38,800 --> 00:00:39,159 Speaker 2: I don't know. 12 00:00:39,200 --> 00:00:40,640 Speaker 3: We should look that up, though, I would love to 13 00:00:40,680 --> 00:00:41,159 Speaker 3: look that up. 14 00:00:41,280 --> 00:00:44,159 Speaker 2: Yeah, let's look it up right now. Oh no, it 15 00:00:44,200 --> 00:00:47,279 Speaker 2: does Oh I found it. Okay. So on the day 16 00:00:47,280 --> 00:00:49,760 Speaker 2: that I was born, it. 17 00:00:50,000 --> 00:00:54,080 Speaker 1: Was a high of twenty one point five degrees and 18 00:00:54,120 --> 00:00:57,080 Speaker 1: a low of seven point four with zero percent chance 19 00:00:57,160 --> 00:00:58,120 Speaker 1: of precipitation. 20 00:00:58,280 --> 00:00:59,480 Speaker 2: That sounds great. What was mine? 21 00:01:00,120 --> 00:01:03,720 Speaker 1: Oh a warm day? It was twenty four point three 22 00:01:04,040 --> 00:01:06,920 Speaker 1: high degree celsius and a low of eighteen point three. 23 00:01:07,400 --> 00:01:09,000 Speaker 2: The next day was twenty seven degrees. 24 00:01:09,120 --> 00:01:12,480 Speaker 4: Sounds about right. My birthday is always hot anyway. So 25 00:01:12,560 --> 00:01:13,679 Speaker 4: what's the website so the. 26 00:01:13,640 --> 00:01:14,720 Speaker 3: Chicks can look up theirs? 27 00:01:15,360 --> 00:01:20,080 Speaker 1: It was extreme weather watch dot com AU. There's no AU, 28 00:01:20,160 --> 00:01:23,840 Speaker 1: but anyway, y'all gets it one. Now that we've gone 29 00:01:23,880 --> 00:01:26,920 Speaker 1: through one side track of the episode, I'm sure there. 30 00:01:26,800 --> 00:01:27,760 Speaker 2: Will be many more. 31 00:01:27,880 --> 00:01:31,399 Speaker 1: We have come to discuss a very important question, and 32 00:01:31,840 --> 00:01:33,720 Speaker 1: it's is personal style dead? 33 00:01:34,680 --> 00:01:35,160 Speaker 2: Is it dead? 34 00:01:35,720 --> 00:01:38,520 Speaker 1: Is it waiting to be revived? Does it need CPR? 35 00:01:39,440 --> 00:01:40,880 Speaker 3: Is it on the operating table? 36 00:01:41,080 --> 00:01:43,720 Speaker 2: Yeah? Or I don't know. 37 00:01:43,880 --> 00:01:47,880 Speaker 1: We'll discover later in this episode. But yeah, So we're 38 00:01:47,920 --> 00:01:51,960 Speaker 1: doing taste first trend is personal style dead and how 39 00:01:52,040 --> 00:01:57,560 Speaker 1: you can resuscitate your own personal style if needed. But 40 00:01:57,720 --> 00:02:00,840 Speaker 1: before we get into the episode, have you seen this 41 00:02:01,480 --> 00:02:08,760 Speaker 1: like awards ceremony, the last last culturalist culture awards that 42 00:02:08,960 --> 00:02:10,919 Speaker 1: was basically the oscars for gay people? 43 00:02:11,360 --> 00:02:11,520 Speaker 4: Oh? 44 00:02:11,840 --> 00:02:12,519 Speaker 2: Is that what? 45 00:02:12,639 --> 00:02:12,799 Speaker 1: That? 46 00:02:13,400 --> 00:02:14,280 Speaker 2: What that was? 47 00:02:14,360 --> 00:02:18,799 Speaker 1: And it had like literally some huge celebrities, like it 48 00:02:18,840 --> 00:02:22,480 Speaker 1: had Jeff Goldbloom, Rene Rap, huge celebrities. 49 00:02:23,040 --> 00:02:23,839 Speaker 2: What is going on? 50 00:02:23,960 --> 00:02:26,440 Speaker 1: And it was like the awards were like the dumbest 51 00:02:26,440 --> 00:02:28,800 Speaker 1: thing ever that I haven't watched the whole thing, but 52 00:02:28,800 --> 00:02:30,639 Speaker 1: I'm like, I actually need to sit down and watch 53 00:02:30,720 --> 00:02:33,480 Speaker 1: this because it was like cool girl award. 54 00:02:33,880 --> 00:02:35,799 Speaker 3: So good? Do we have like a list of the 55 00:02:36,520 --> 00:02:37,200 Speaker 3: of the winners? 56 00:02:37,440 --> 00:02:39,079 Speaker 1: We don't because I want to watch it and I 57 00:02:39,080 --> 00:02:41,640 Speaker 1: don't want to spoil it for myself. But there was 58 00:02:41,760 --> 00:02:45,520 Speaker 1: one bit that I have to show you because it 59 00:02:45,600 --> 00:02:49,920 Speaker 1: has been living in my head rent free since it 60 00:02:50,000 --> 00:02:52,360 Speaker 1: came up on my feed and I sent it to you, 61 00:02:52,600 --> 00:02:55,400 Speaker 1: and then I deleted it because I was like, actually, 62 00:02:55,520 --> 00:02:58,840 Speaker 1: I don't want you to see anyway. It is Ben 63 00:02:58,880 --> 00:03:03,239 Speaker 1: Platt singing a cover of Diet Pepsi at the Culturalist 64 00:03:03,400 --> 00:03:09,920 Speaker 1: Culture Awards, and I prefer it the original. Okay, when 65 00:03:10,000 --> 00:03:14,959 Speaker 1: we tied in your car on a Baby Nocence and 66 00:03:15,080 --> 00:03:18,760 Speaker 1: the basis say your love, see you love, see. 67 00:03:18,560 --> 00:03:24,320 Speaker 2: You love me asense and basi, that. 68 00:03:24,520 --> 00:03:27,239 Speaker 1: Was amazing, and that also was like the perfect crowd 69 00:03:27,280 --> 00:03:30,320 Speaker 1: for that, Like, those are the people who would. 70 00:03:30,160 --> 00:03:32,480 Speaker 3: Really appreciate and understand how important that is. 71 00:03:32,520 --> 00:03:37,160 Speaker 1: If I was Addison Ray, I would sue, that's like 72 00:03:37,200 --> 00:03:39,960 Speaker 1: when Kelly Clarkson ever does a cover and people are like, well, 73 00:03:40,040 --> 00:03:43,040 Speaker 1: it's Kelly's song now, yeah, exactly, that's Ben Platt's song. 74 00:03:43,120 --> 00:03:45,600 Speaker 2: Now, that's so and Ray does a great job, but 75 00:03:45,840 --> 00:03:49,440 Speaker 2: that cover, how dare you? 76 00:03:49,520 --> 00:03:53,720 Speaker 1: Anytime there are violins in a song, hits every time. 77 00:03:53,920 --> 00:03:55,200 Speaker 2: Just look at the veronicas. 78 00:03:55,400 --> 00:03:59,920 Speaker 1: Yeah, honestly, anyway, that's my obsession of the week. 79 00:04:00,400 --> 00:04:02,320 Speaker 3: Yeah, I really want to watch that award show too. 80 00:04:02,800 --> 00:04:08,560 Speaker 4: Moving on, let's get into the episode. 81 00:04:09,840 --> 00:04:13,320 Speaker 1: The reason we wanted to chat through this topic today 82 00:04:13,480 --> 00:04:16,320 Speaker 1: is I feel like I've seen it all over my FYP. 83 00:04:16,640 --> 00:04:20,279 Speaker 1: But there was an article and post from the Citizen's 84 00:04:20,320 --> 00:04:23,960 Speaker 1: Post which asked the question does anyone really have taste anymore? 85 00:04:24,400 --> 00:04:28,760 Speaker 1: And great title immediately engaged. Yeah, immediately, I'm like, thumb 86 00:04:28,800 --> 00:04:32,560 Speaker 1: stuff up. Literally, I'm like, do we? And this post 87 00:04:32,600 --> 00:04:35,919 Speaker 1: had so like seventy five thousand likes, Like it was 88 00:04:36,520 --> 00:04:40,159 Speaker 1: very very interesting to see how much people engaged with 89 00:04:40,200 --> 00:04:43,360 Speaker 1: it in the comments section as well, that it's evidently 90 00:04:43,400 --> 00:04:46,120 Speaker 1: something that we're all kind of wondering slash thinking. 91 00:04:46,320 --> 00:04:48,160 Speaker 2: Yeah, so I'm going to read out some. 92 00:04:48,200 --> 00:04:50,279 Speaker 1: Of it so the chicks can kind of get an idea, 93 00:04:50,360 --> 00:04:53,120 Speaker 1: and will also include a link in the show notes. So, 94 00:04:53,240 --> 00:04:56,480 Speaker 1: taste versus trend? What are we actually consuming? Taste in 95 00:04:56,520 --> 00:04:58,040 Speaker 1: its truest form is slow. 96 00:04:58,520 --> 00:04:59,479 Speaker 2: It's built over. 97 00:04:59,360 --> 00:05:04,520 Speaker 1: Time, through exposure, reflection, and context, a quiet, cultivated awareness. 98 00:05:04,920 --> 00:05:09,320 Speaker 1: As Pierre Bordeaux argued Indistinction nineteen seventy nine, taste is 99 00:05:09,320 --> 00:05:12,760 Speaker 1: more than personal It's a socially coded language that reveals 100 00:05:12,920 --> 00:05:17,160 Speaker 1: what we value and why. But in today's hyper fragmented landscape, 101 00:05:17,200 --> 00:05:19,240 Speaker 1: trends have overtaken that language. 102 00:05:19,400 --> 00:05:20,760 Speaker 2: From La Booboo's. 103 00:05:20,360 --> 00:05:25,440 Speaker 1: Inflatable kitsch and polka dot maximalism to the core industrial complex. 104 00:05:25,839 --> 00:05:29,360 Speaker 1: Esthetic shifts now happen faster than anyone can question them. 105 00:05:29,680 --> 00:05:31,920 Speaker 1: And while it's fine to enjoy these things, the issue 106 00:05:31,960 --> 00:05:34,919 Speaker 1: is that few people ask why, where did these visuals 107 00:05:34,960 --> 00:05:37,960 Speaker 1: come from? What are they referencing? What do they signal? 108 00:05:38,440 --> 00:05:42,760 Speaker 1: Most participation is reflexive. We've been trained to scroll, save 109 00:05:42,920 --> 00:05:46,360 Speaker 1: and where before we even think. According to a twenty 110 00:05:46,400 --> 00:05:49,880 Speaker 1: twenty three study by the London College of Fashions, Fashion 111 00:05:50,120 --> 00:05:54,359 Speaker 1: Futures Insight Labs say that title ten times. Over sixty 112 00:05:54,360 --> 00:05:57,520 Speaker 1: eight percent of gen z respondents admitted they adopt trends 113 00:05:57,520 --> 00:06:01,800 Speaker 1: from TikTok or Pinterest without researching their origin, designer, or 114 00:06:01,839 --> 00:06:06,280 Speaker 1: cultural context. Taste is no longer a process, It's a performance. 115 00:06:06,839 --> 00:06:09,680 Speaker 4: I think that this has been a conversation that people 116 00:06:09,720 --> 00:06:14,039 Speaker 4: have been starting to have quite a bit in recent years, 117 00:06:14,160 --> 00:06:18,320 Speaker 4: but I feel like the labuboo trend is what really 118 00:06:18,400 --> 00:06:22,680 Speaker 4: has had everybody asking this question, Maybe because it's so 119 00:06:22,839 --> 00:06:26,640 Speaker 4: different to any other trend that like adult women have 120 00:06:26,800 --> 00:06:30,240 Speaker 4: really got around before. I think that's what has made 121 00:06:30,240 --> 00:06:32,760 Speaker 4: a lot of people be like, wait, why do we 122 00:06:33,640 --> 00:06:37,279 Speaker 4: like this? Whereas fashion, I think is a little bit different, 123 00:06:37,360 --> 00:06:39,800 Speaker 4: or beauty trends is a little bit different. 124 00:06:40,360 --> 00:06:42,799 Speaker 3: Whereas this I think has really shocked people. 125 00:06:43,480 --> 00:06:46,880 Speaker 1: I just think you could argue this with any of 126 00:06:47,120 --> 00:06:51,599 Speaker 1: the weird out of the blue trends that everyone gets around, 127 00:06:51,600 --> 00:06:54,080 Speaker 1: Like you could say it with Stanley cups. Yeah, because 128 00:06:54,080 --> 00:06:57,760 Speaker 1: as well, a lot of these things existed already for 129 00:06:57,920 --> 00:07:00,880 Speaker 1: so many years, and then what feels like out of 130 00:07:00,920 --> 00:07:04,320 Speaker 1: the blue boom. It's like the girl must have but 131 00:07:04,560 --> 00:07:09,320 Speaker 1: that changes every single month. Yeah, So it's so interesting 132 00:07:09,320 --> 00:07:13,560 Speaker 1: and that's why I was like subscribed to the article. 133 00:07:14,120 --> 00:07:17,360 Speaker 1: So it goes into more detail on the website, and 134 00:07:17,680 --> 00:07:20,880 Speaker 1: essentially the article discusses how social media and the turbo 135 00:07:20,960 --> 00:07:26,160 Speaker 1: trends cycle has killed our ability to express taste through 136 00:07:26,400 --> 00:07:29,680 Speaker 1: fashion and style, and the also points out that within 137 00:07:29,720 --> 00:07:32,240 Speaker 1: a year, we've made it through the fashion trends of 138 00:07:32,280 --> 00:07:35,080 Speaker 1: like the two thousands with like low rise jeans, the 139 00:07:35,120 --> 00:07:38,440 Speaker 1: twenty tens with like dresses over jeans. Oh, I say, 140 00:07:38,480 --> 00:07:41,840 Speaker 1: that's actually more two thousands and even she said that 141 00:07:41,920 --> 00:07:45,200 Speaker 1: she was seeing a twenty nineteen fashion edit on her 142 00:07:45,280 --> 00:07:48,280 Speaker 1: TikTok with the undertone of like a throwback. 143 00:07:48,520 --> 00:07:50,680 Speaker 2: No, I know. 144 00:07:50,840 --> 00:07:55,160 Speaker 4: That reminds me of when Spotify have their throwback Thursday 145 00:07:55,160 --> 00:07:58,120 Speaker 4: playlist and it will be like a twenty twenty throwback 146 00:07:58,120 --> 00:07:58,560 Speaker 4: and I'm like. 147 00:07:58,640 --> 00:08:02,240 Speaker 1: That's not far, I know, And do you know what 148 00:08:02,280 --> 00:08:06,600 Speaker 1: we're even seeing like the twenty sixteen tumbler girl King 149 00:08:06,720 --> 00:08:09,960 Speaker 1: Kylie Yeah, King Kylie era, like the cut crease, like 150 00:08:10,080 --> 00:08:14,960 Speaker 1: that's all coming back that. I'm like, I absolutely feel 151 00:08:15,000 --> 00:08:20,160 Speaker 1: like the time frame that we churned through errors and 152 00:08:20,240 --> 00:08:24,920 Speaker 1: like the decades of trends has absolutely sped up, because 153 00:08:24,920 --> 00:08:29,280 Speaker 1: I swear when like it was the nineties trend for ages, 154 00:08:29,480 --> 00:08:32,120 Speaker 1: like we moved past that for a really long time, 155 00:08:32,240 --> 00:08:35,400 Speaker 1: like when we were going up like the nineties genes, 156 00:08:35,559 --> 00:08:39,160 Speaker 1: nineties like makeup like that was really cool. Yeah, and 157 00:08:39,200 --> 00:08:41,960 Speaker 1: then I feel like now it's like quick, quick, quick, quick. 158 00:08:41,880 --> 00:08:43,280 Speaker 2: We're just going to catch up in time and then 159 00:08:43,320 --> 00:08:44,199 Speaker 2: where do we go from there? 160 00:08:44,320 --> 00:08:50,040 Speaker 4: Honestly, because I think before fashion cycles would come in 161 00:08:50,080 --> 00:08:53,240 Speaker 4: like twenty year rounds. So when you look back at 162 00:08:53,240 --> 00:08:57,600 Speaker 4: fashion from even the seventies, there'll be colors and silhouettes 163 00:08:57,600 --> 00:08:58,680 Speaker 4: and textures. 164 00:08:58,240 --> 00:08:59,920 Speaker 3: That were in vogue in the feet. 165 00:09:00,520 --> 00:09:03,240 Speaker 4: Yeah, and you would see that sort of like twenty 166 00:09:03,360 --> 00:09:07,640 Speaker 4: year kind of loop, which makes sense because it has 167 00:09:07,720 --> 00:09:11,280 Speaker 4: nostalgia from when you were growing up and it's given 168 00:09:11,360 --> 00:09:13,480 Speaker 4: enough time for it to come back. Whereas, yeah, like 169 00:09:13,520 --> 00:09:15,760 Speaker 4: you said, in the last five years, we've gone from 170 00:09:15,960 --> 00:09:19,959 Speaker 4: the early aughts ye to twenty sixteen, and now you're 171 00:09:19,960 --> 00:09:22,360 Speaker 4: saying that you saw a twenty nineteen in it. I 172 00:09:22,480 --> 00:09:26,760 Speaker 4: didn't the a sorry or did like, Yeah, we're moving 173 00:09:26,800 --> 00:09:28,959 Speaker 4: so quickly that I'm like, are we just going to 174 00:09:29,080 --> 00:09:31,439 Speaker 4: keep like churning through the same things or will something 175 00:09:31,480 --> 00:09:33,440 Speaker 4: have to give and will have to come up with 176 00:09:34,120 --> 00:09:37,960 Speaker 4: more unique aesthetics to sell people stuff. But you know what, 177 00:09:38,080 --> 00:09:40,600 Speaker 4: as well, sometimes I do just wonder if I'm just 178 00:09:40,720 --> 00:09:42,560 Speaker 4: like an old bat being like, oh, I. 179 00:09:42,559 --> 00:09:44,760 Speaker 1: Used to wear that when I was in high school 180 00:09:44,840 --> 00:09:45,720 Speaker 1: and set. 181 00:09:45,600 --> 00:09:49,040 Speaker 4: The Little Girls live totally, because when I was wearing 182 00:09:49,040 --> 00:09:52,960 Speaker 4: stuff that was, you know, very nineties influenced when I 183 00:09:53,000 --> 00:09:55,959 Speaker 4: was in my early twenties, there would have been people. 184 00:09:56,000 --> 00:09:57,720 Speaker 2: Being like, I used to wear that in high school. 185 00:09:57,760 --> 00:09:59,320 Speaker 2: It wasn't cool then, or like whatever. 186 00:10:00,440 --> 00:10:02,440 Speaker 4: Yeah, but I think for me personally, the reason that 187 00:10:02,520 --> 00:10:05,480 Speaker 4: I liked it was because it reminded me of my 188 00:10:05,640 --> 00:10:07,720 Speaker 4: childhood and the things that I would look up to, 189 00:10:07,800 --> 00:10:10,520 Speaker 4: you know, like Britney Spears and Spice Girls, or even 190 00:10:10,559 --> 00:10:13,840 Speaker 4: like grunge culture. And I loved that as a little kid. 191 00:10:14,760 --> 00:10:16,120 Speaker 4: And then so as an adult, you're like, oh, well, 192 00:10:16,120 --> 00:10:18,120 Speaker 4: I've got my own money now and I can dress myself. 193 00:10:18,160 --> 00:10:19,280 Speaker 2: I have big girl money now. 194 00:10:19,360 --> 00:10:21,960 Speaker 1: Yeah that's I saw a post the other day and 195 00:10:22,000 --> 00:10:25,440 Speaker 1: it was about like the potential Hannah Montana concert and 196 00:10:25,480 --> 00:10:27,439 Speaker 1: it was like, Miley, please make it a world tour. 197 00:10:27,520 --> 00:10:29,920 Speaker 1: I have big girl money now, And I'm like, anyway, 198 00:10:30,040 --> 00:10:34,920 Speaker 1: I do think the relationship between trends and belonging is 199 00:10:35,080 --> 00:10:39,120 Speaker 1: very interesting. So a creator called Asha where You're at 200 00:10:40,480 --> 00:10:43,640 Speaker 1: full link in the show notes, wrote a post called 201 00:10:43,800 --> 00:10:47,560 Speaker 1: What's the next trend to Kill our Personality, in which 202 00:10:47,600 --> 00:10:50,720 Speaker 1: she said, we don't know if we actually like these things, 203 00:10:51,040 --> 00:10:53,560 Speaker 1: we just know they make us feel like we belong 204 00:10:53,960 --> 00:10:56,760 Speaker 1: and she discusses how trends can provide a sense of 205 00:10:56,800 --> 00:10:59,559 Speaker 1: belonging to feel like we're a part of something big. 206 00:10:59,720 --> 00:11:03,040 Speaker 1: And this was a whole rabbit hole that I. 207 00:11:03,000 --> 00:11:05,480 Speaker 3: Was like, Holy shit, yeah makes sense. 208 00:11:05,520 --> 00:11:05,840 Speaker 2: I see. 209 00:11:05,880 --> 00:11:07,679 Speaker 1: I think we've just cracked the gold bass. 210 00:11:07,880 --> 00:11:08,240 Speaker 3: Yeah. 211 00:11:08,320 --> 00:11:13,080 Speaker 1: So psychologist Donald Wincott calls it the false self, and 212 00:11:13,120 --> 00:11:17,080 Speaker 1: it's a version of us built to win approval, and 213 00:11:17,679 --> 00:11:21,200 Speaker 1: media has simply media and brands have simply monetized it. 214 00:11:21,600 --> 00:11:25,360 Speaker 1: And I think this is really interesting because with even 215 00:11:25,400 --> 00:11:27,559 Speaker 1: the trends that we were kind of even just talking 216 00:11:27,559 --> 00:11:30,280 Speaker 1: about the start of this episode, like labuobus free example, 217 00:11:31,040 --> 00:11:34,960 Speaker 1: it's how these trends do create a sense of belonging 218 00:11:35,000 --> 00:11:37,600 Speaker 1: and how being a part of trends can create a 219 00:11:37,679 --> 00:11:40,400 Speaker 1: sense of security because there. 220 00:11:40,280 --> 00:11:42,520 Speaker 2: Is a little bit of discomfort with standing out. 221 00:11:42,920 --> 00:11:46,040 Speaker 1: Yeah, right, But it's like if I have a labubu 222 00:11:46,160 --> 00:11:48,720 Speaker 1: on my bag, Like let's continue with that example, and 223 00:11:48,760 --> 00:11:50,840 Speaker 1: I cross the street and I see a girly pot 224 00:11:50,840 --> 00:11:53,400 Speaker 1: with a labooboo on her bag, we're the same, ye, 225 00:11:53,679 --> 00:11:57,319 Speaker 1: we are a part of the colds together community together 226 00:11:57,960 --> 00:12:01,120 Speaker 1: cold yeah, you know. And that's exactly what I think 227 00:12:01,160 --> 00:12:04,600 Speaker 1: you find with so many of these trends that it's 228 00:12:04,679 --> 00:12:09,040 Speaker 1: like it creates a sense of security because I and 229 00:12:09,120 --> 00:12:12,440 Speaker 1: this isn't I'm not saying this is necessarily right, but 230 00:12:12,600 --> 00:12:18,319 Speaker 1: it's like, Okay, I won't look wrong or out of place, 231 00:12:18,600 --> 00:12:21,320 Speaker 1: or like I don't know what I'm doing if I'm 232 00:12:21,360 --> 00:12:23,920 Speaker 1: wearing what everyone else is wearing. Yeah, and it's a 233 00:12:23,960 --> 00:12:28,280 Speaker 1: bit of this like yeah, essentially security mechanism and self 234 00:12:28,280 --> 00:12:33,560 Speaker 1: preservation in society. Yeah, of subscribing to trends because you're 235 00:12:34,240 --> 00:12:35,679 Speaker 1: seeking that sense of belonging. 236 00:12:35,800 --> 00:12:37,880 Speaker 3: Yeah, we all want to fit in. I think that's 237 00:12:37,960 --> 00:12:40,319 Speaker 3: an innate human behavior. 238 00:12:40,760 --> 00:12:44,640 Speaker 1: There was this amazing quote in the article that we 239 00:12:44,760 --> 00:12:48,440 Speaker 1: discussed above, and it said, ask yourself, if no one 240 00:12:48,520 --> 00:12:50,839 Speaker 1: was going to see me in this, would I still 241 00:12:50,880 --> 00:12:53,320 Speaker 1: buy it? And it was one of those things that 242 00:12:53,360 --> 00:12:57,280 Speaker 1: my brain just goes oh, because I think asking yourself 243 00:12:57,320 --> 00:13:01,360 Speaker 1: that question is going to help help you so much. 244 00:13:01,440 --> 00:13:06,280 Speaker 1: Because it is, I find it increasingly more difficult to 245 00:13:06,440 --> 00:13:09,400 Speaker 1: look at things and be like do I like this? 246 00:13:10,200 --> 00:13:12,839 Speaker 1: Or have I just seen it everywhere? And it does 247 00:13:12,880 --> 00:13:16,400 Speaker 1: get trickier because as well, whenever you're maybe going to 248 00:13:16,400 --> 00:13:19,920 Speaker 1: buy something for an event or you need a new 249 00:13:19,920 --> 00:13:24,320 Speaker 1: pair of jeens, it is not a coincidence that every 250 00:13:24,360 --> 00:13:27,959 Speaker 1: website you go on basically has the same stuff, yeah, 251 00:13:28,000 --> 00:13:31,400 Speaker 1: because they're following the trend cycle. So it's like, okay, well, 252 00:13:31,400 --> 00:13:34,040 Speaker 1: if that's everything that's available, then like, I guess I 253 00:13:34,240 --> 00:13:35,800 Speaker 1: like it exactly. 254 00:13:35,920 --> 00:13:40,080 Speaker 4: Like your choices and your ability to make choices that 255 00:13:40,120 --> 00:13:43,200 Speaker 4: feel personal to you are kind of limited based on 256 00:13:43,240 --> 00:13:46,960 Speaker 4: what is actually out there unless you are looking beyond 257 00:13:47,920 --> 00:13:49,960 Speaker 4: you know, the brands that we would typically shop with, 258 00:13:50,040 --> 00:13:53,959 Speaker 4: and you're looking vintage or secondhand, or if you can 259 00:13:54,000 --> 00:13:56,720 Speaker 4: sew your own clothes, you know, things like that that 260 00:13:57,320 --> 00:13:57,800 Speaker 4: where you can. 261 00:13:58,040 --> 00:13:59,160 Speaker 2: I said I was going to learn that at the 262 00:13:59,160 --> 00:13:59,800 Speaker 2: start of the years. 263 00:14:00,160 --> 00:14:02,880 Speaker 1: Hasn't, But yeah, I think that question is really good 264 00:14:02,880 --> 00:14:05,840 Speaker 1: to have in your back pocket with trends to help 265 00:14:05,880 --> 00:14:09,160 Speaker 1: you identify whether or not, oh, trends are anything, to 266 00:14:09,200 --> 00:14:12,040 Speaker 1: be honest, whether or not buying you're buying something because 267 00:14:12,040 --> 00:14:16,520 Speaker 1: you genuinely like it, or whether or not you're trying 268 00:14:16,520 --> 00:14:22,320 Speaker 1: to seek a sense of belonging through style. And when 269 00:14:22,320 --> 00:14:24,400 Speaker 1: I read that, I kind of like looked at my 270 00:14:24,520 --> 00:14:28,360 Speaker 1: wardrobe or like thought about some things that I've purchased recently, 271 00:14:29,080 --> 00:14:32,960 Speaker 1: and I was kind of a bit shocked by the 272 00:14:32,960 --> 00:14:36,160 Speaker 1: fact that there was definitely items that I purchased that 273 00:14:36,280 --> 00:14:36,680 Speaker 1: I was. 274 00:14:36,600 --> 00:14:38,480 Speaker 2: Like, yeah, I do. 275 00:14:38,600 --> 00:14:40,720 Speaker 1: I did buy that because I wanted to take a 276 00:14:40,720 --> 00:14:42,760 Speaker 1: photo and post it on Instagram. 277 00:14:43,040 --> 00:14:44,880 Speaker 4: Going back to a point that you were making before 278 00:14:45,000 --> 00:14:49,640 Speaker 4: that also, is that really important question of do I 279 00:14:49,680 --> 00:14:51,920 Speaker 4: actually like it or is it because I'm just seeing 280 00:14:51,920 --> 00:14:57,480 Speaker 4: it everywhere? Yeah, there's actually psychological theories that look into this, 281 00:14:58,000 --> 00:15:01,760 Speaker 4: and there's one that I saw called the mere exposure effect. 282 00:15:02,080 --> 00:15:04,760 Speaker 4: This is going to be me So I think what's 283 00:15:04,800 --> 00:15:07,280 Speaker 4: interesting about this is that a lot of these conversations 284 00:15:07,320 --> 00:15:10,000 Speaker 4: where like, oh, it's because of TikTok, it's because of 285 00:15:10,320 --> 00:15:13,360 Speaker 4: you know, Pinterest, it's because of our access. 286 00:15:13,360 --> 00:15:14,239 Speaker 3: Via the internet. 287 00:15:14,480 --> 00:15:16,360 Speaker 4: But a lot of these series have been around for 288 00:15:16,400 --> 00:15:19,680 Speaker 4: a long time, but I think maybe, you know, we 289 00:15:19,720 --> 00:15:22,640 Speaker 4: can apply them to these modern conversations, which is interesting the. 290 00:15:22,560 --> 00:15:24,360 Speaker 2: Way we consume media. 291 00:15:24,680 --> 00:15:27,920 Speaker 1: Like, yeah, I think if you read these articles fifteen 292 00:15:28,000 --> 00:15:30,720 Speaker 1: years ago, it would have been talking about print media 293 00:15:31,000 --> 00:15:34,280 Speaker 1: and Vogue and how certain trends were across all of 294 00:15:34,280 --> 00:15:35,440 Speaker 1: the fashion magazine. 295 00:15:35,760 --> 00:15:37,600 Speaker 2: It's just the way that we. 296 00:15:37,440 --> 00:15:43,840 Speaker 1: Consume trends and fashion and style inspiration has evolved to 297 00:15:43,960 --> 00:15:45,120 Speaker 1: different platforms. 298 00:15:45,440 --> 00:15:46,320 Speaker 3: Yeah, exactly. 299 00:15:46,720 --> 00:15:50,360 Speaker 4: And it's the accessibility of that which makes it easier 300 00:15:50,400 --> 00:15:53,040 Speaker 4: for us to do. But the mere exposure effects refers 301 00:15:53,040 --> 00:15:57,120 Speaker 4: to our tendency to develop preferences for things simply because. 302 00:15:56,840 --> 00:15:57,720 Speaker 3: They are familiar. 303 00:15:58,680 --> 00:16:01,760 Speaker 4: So one possible explanation for this is the fact that 304 00:16:01,960 --> 00:16:04,720 Speaker 4: helps us deal with this feeling of uncertainty. So it's 305 00:16:04,800 --> 00:16:07,360 Speaker 4: kind of like what we were saying, yeah, with that 306 00:16:07,480 --> 00:16:11,280 Speaker 4: sense of security because it also reduces the amount of 307 00:16:11,320 --> 00:16:15,520 Speaker 4: effort that it takes to process and make decisions when 308 00:16:15,520 --> 00:16:18,480 Speaker 4: it comes to what we're wearing or what we're buying. 309 00:16:18,840 --> 00:16:21,240 Speaker 4: It's so interesting when you think about it like that, 310 00:16:21,400 --> 00:16:24,120 Speaker 4: because it seems silly being like, but choosing something to 311 00:16:24,160 --> 00:16:28,560 Speaker 4: wear this is hard, and that it is like emotional 312 00:16:28,640 --> 00:16:30,000 Speaker 4: layby in a way. 313 00:16:30,000 --> 00:16:34,600 Speaker 1: By people whose whole job well, there's literally style people. 314 00:16:34,760 --> 00:16:36,600 Speaker 3: It's a billion dollar industry. 315 00:16:36,200 --> 00:16:38,320 Speaker 1: For reason dressing ourselves. 316 00:16:38,400 --> 00:16:41,239 Speaker 3: We are all styles exactly. 317 00:16:41,360 --> 00:16:44,000 Speaker 4: But it just made me think that by wearing the 318 00:16:44,000 --> 00:16:47,880 Speaker 4: striped shirt that we've seen all over TikTok, that is 319 00:16:47,960 --> 00:16:51,560 Speaker 4: helping us free up brain space and shift out focus 320 00:16:51,720 --> 00:16:55,200 Speaker 4: to something else, which is great, but it also means 321 00:16:55,200 --> 00:16:57,520 Speaker 4: we're all wearing the same shirt. But I was like, 322 00:16:57,600 --> 00:17:01,480 Speaker 4: where do these trends actually come from? Because I was like, 323 00:17:01,480 --> 00:17:04,800 Speaker 4: what comes first? Like the chicken or the eggcare? And 324 00:17:04,880 --> 00:17:07,800 Speaker 4: I saw in an article that was published in Vogue Business, 325 00:17:08,040 --> 00:17:12,400 Speaker 4: Yumi Shin, who is the chief merchandising officer of Bergodoff Goodman, 326 00:17:13,119 --> 00:17:16,040 Speaker 4: which is like a department store in the States, says 327 00:17:16,040 --> 00:17:20,160 Speaker 4: that trends emerge in threes. So if designers see something 328 00:17:20,840 --> 00:17:24,520 Speaker 4: three times, that's when they'll put it in like their 329 00:17:24,520 --> 00:17:26,359 Speaker 4: mood boards, and that's when it comes up in the 330 00:17:26,400 --> 00:17:29,400 Speaker 4: meetings and that's why we see it. But fashion trends 331 00:17:29,440 --> 00:17:33,000 Speaker 4: can be a three to five year process. Yeah, and 332 00:17:33,080 --> 00:17:37,000 Speaker 4: designers show their collections six months or more in advance, 333 00:17:37,520 --> 00:17:41,280 Speaker 4: and trend forecasting agencies are hired to tell you these 334 00:17:41,320 --> 00:17:44,120 Speaker 4: fashion designers what is going to be coming in when 335 00:17:44,119 --> 00:17:45,680 Speaker 4: it comes to color silhouettes. 336 00:17:45,760 --> 00:17:46,760 Speaker 3: One hundred Fabric. 337 00:17:47,160 --> 00:17:50,680 Speaker 1: One of our best friends is a fashion buyer, and 338 00:17:51,119 --> 00:17:57,119 Speaker 1: they put into production for the Deni Maxi skirt a 339 00:17:57,240 --> 00:18:00,240 Speaker 1: year and a half before it was trending. Yeah, they 340 00:18:00,280 --> 00:18:04,240 Speaker 1: started getting samples and producing the Denomaxi skirt like a 341 00:18:04,320 --> 00:18:05,000 Speaker 1: year and a half. 342 00:18:05,240 --> 00:18:07,040 Speaker 2: And the other thing with this, and this is kind 343 00:18:07,040 --> 00:18:07,920 Speaker 2: of getting a little. 344 00:18:07,680 --> 00:18:11,359 Speaker 1: Bit brandy side rather than consumer side. But they have 345 00:18:11,480 --> 00:18:16,240 Speaker 1: to time it really well because they dropped it maybe 346 00:18:16,520 --> 00:18:21,800 Speaker 1: two months before the peak, and so it wasn't quite 347 00:18:22,280 --> 00:18:25,400 Speaker 1: bang when it happened, and so it's like even that 348 00:18:25,480 --> 00:18:28,960 Speaker 1: it's like people saw it on this website. I'm like, 349 00:18:29,160 --> 00:18:32,960 Speaker 1: ill a DENOMAXI skirt yeacke, and then two months later 350 00:18:33,000 --> 00:18:36,040 Speaker 1: I was like, I'm becking that made dnomaxis girl. Yeah, 351 00:18:36,080 --> 00:18:37,760 Speaker 1: and it's so so interesting. 352 00:18:37,840 --> 00:18:38,880 Speaker 2: I don't know. 353 00:18:39,400 --> 00:18:42,800 Speaker 1: How designers do it, honestly, it's so impressive, but I 354 00:18:42,800 --> 00:18:44,000 Speaker 1: guess that's a good job. 355 00:18:44,200 --> 00:18:44,879 Speaker 3: Yeah, that's the thing. 356 00:18:44,920 --> 00:18:49,639 Speaker 4: And they have these trend forecasting agencies who would work 357 00:18:49,680 --> 00:18:52,760 Speaker 4: probably across like lots of different brands, and they're all 358 00:18:52,800 --> 00:18:54,920 Speaker 4: telling them the same thing, which is why you see 359 00:18:55,440 --> 00:18:59,560 Speaker 4: across the runways like similarities. Like it's not an accident, 360 00:18:59,840 --> 00:19:01,919 Speaker 4: and it never has been. But I do think that 361 00:19:02,480 --> 00:19:04,720 Speaker 4: because of the Internet and fast fashion, the cycle is 362 00:19:04,760 --> 00:19:05,320 Speaker 4: moving quicker. 363 00:19:05,400 --> 00:19:06,439 Speaker 2: So I think it's. 364 00:19:06,320 --> 00:19:09,639 Speaker 4: Okay to follow trends and be interested in trends, but 365 00:19:10,080 --> 00:19:13,080 Speaker 4: I think that now, because of how quickly it is moving, 366 00:19:13,720 --> 00:19:16,000 Speaker 4: that is why we need to maybe have a little 367 00:19:16,000 --> 00:19:18,600 Speaker 4: bit more critical thinking about it to stop us from 368 00:19:18,640 --> 00:19:19,320 Speaker 4: wasting money. 369 00:19:19,359 --> 00:19:21,000 Speaker 3: And of course, like it has its impact on the 370 00:19:21,080 --> 00:19:21,720 Speaker 3: environment too. 371 00:19:21,840 --> 00:19:25,360 Speaker 1: Yeah, and I think there is definitely this like villainous 372 00:19:25,400 --> 00:19:28,639 Speaker 1: overtone to or undertone, however you want to look at it. 373 00:19:29,000 --> 00:19:32,360 Speaker 1: Two trends of being like, oh, if you fall into 374 00:19:32,400 --> 00:19:34,800 Speaker 1: a trend, you're evil and bad and you. 375 00:19:34,800 --> 00:19:37,000 Speaker 3: Subscribe to all this and trend final boss. 376 00:19:37,080 --> 00:19:39,680 Speaker 2: Yeah, yeah, it's not like that. 377 00:19:39,720 --> 00:19:42,000 Speaker 1: Like, I think trends are a really great way to 378 00:19:42,800 --> 00:19:47,000 Speaker 1: experiment with your personal style and to understand what your 379 00:19:47,280 --> 00:19:52,600 Speaker 1: uniform and core aesthetic to who you are is that 380 00:19:53,200 --> 00:19:56,159 Speaker 1: There's definitely been trends that have come in and have 381 00:19:56,240 --> 00:19:59,680 Speaker 1: come out, but I still wear them because I was like, fuck, yeah, 382 00:19:59,680 --> 00:20:02,080 Speaker 1: I love like do you know what a great example 383 00:20:02,240 --> 00:20:06,240 Speaker 1: is when ten years ago, when I was like twenty 384 00:20:06,240 --> 00:20:08,200 Speaker 1: two and we were working our old job, I was 385 00:20:08,280 --> 00:20:10,800 Speaker 1: dating this guy and he always wore blazers and I 386 00:20:10,880 --> 00:20:14,040 Speaker 1: was like, yuck. I was like, don't wear blaze like 387 00:20:14,080 --> 00:20:17,199 Speaker 1: that's and I literally hated them. 388 00:20:17,200 --> 00:20:18,520 Speaker 2: I thought they were the ugliest thing in the world. 389 00:20:18,720 --> 00:20:21,280 Speaker 1: And then like the blazer trend came in and I 390 00:20:21,320 --> 00:20:24,400 Speaker 1: haven't stopped wearing them since. Yea, Like I literally wear 391 00:20:24,400 --> 00:20:26,760 Speaker 1: a blazer every single day. And it was because that 392 00:20:26,800 --> 00:20:28,800 Speaker 1: trend came in. I saw it styled in a way 393 00:20:28,840 --> 00:20:32,280 Speaker 1: that I actually liked, and I was like, oh, I 394 00:20:32,320 --> 00:20:35,360 Speaker 1: actually like that, and that has like obviously that's probably 395 00:20:35,359 --> 00:20:37,640 Speaker 1: the most like neutral trend that I could pick. 396 00:20:38,200 --> 00:20:39,840 Speaker 2: But it's just an example. 397 00:20:39,480 --> 00:20:41,680 Speaker 1: Of how like it can come in and you can 398 00:20:41,800 --> 00:20:44,040 Speaker 1: kind of pull as inspiration from these things. 399 00:20:44,320 --> 00:20:46,600 Speaker 2: Yeah, like it can be pulling all. 400 00:20:46,480 --> 00:20:49,159 Speaker 1: Your inspiration from it and then it dies with the 401 00:20:49,160 --> 00:20:50,440 Speaker 1: trend exactly. 402 00:20:50,840 --> 00:20:51,199 Speaker 2: Yeah. 403 00:20:51,240 --> 00:20:54,879 Speaker 4: But we did also throw the mic over to you, chicks, 404 00:20:55,200 --> 00:20:59,840 Speaker 4: so we put some Instagram stories up to ask you 405 00:21:00,359 --> 00:21:03,000 Speaker 4: what you thought about personal style and whether or not 406 00:21:03,400 --> 00:21:06,880 Speaker 4: it was dead. And I was actually really surprised by 407 00:21:06,920 --> 00:21:10,440 Speaker 4: some of these results. So we are seventeen thousand chicks 408 00:21:10,440 --> 00:21:12,959 Speaker 4: whether or not they thought personal style was dead, and 409 00:21:13,520 --> 00:21:16,520 Speaker 4: forty one percent of women in their twenties and thirties 410 00:21:17,320 --> 00:21:19,919 Speaker 4: thought personal style was slowly dying. 411 00:21:21,040 --> 00:21:22,879 Speaker 2: That's so sad, I know. 412 00:21:23,640 --> 00:21:27,600 Speaker 1: And then twenty five percent of chicks said they already 413 00:21:27,640 --> 00:21:31,199 Speaker 1: think personal style is dead, but thirty three percent said no. 414 00:21:32,000 --> 00:21:33,160 Speaker 3: Okay, so I. 415 00:21:33,280 --> 00:21:35,080 Speaker 2: Feel like that's. 416 00:21:34,840 --> 00:21:39,119 Speaker 1: A pretty even ish split of twenty five percent of 417 00:21:39,119 --> 00:21:42,119 Speaker 1: people said yes, thirty three percent of people said no, 418 00:21:42,240 --> 00:21:44,399 Speaker 1: and forty one percent of people said they think it's 419 00:21:44,440 --> 00:21:45,240 Speaker 1: slowly happening. 420 00:21:45,280 --> 00:21:48,159 Speaker 4: I would love to speak to each of these people 421 00:21:48,160 --> 00:21:51,640 Speaker 4: individually and like learn more about like where they get 422 00:21:51,640 --> 00:21:54,879 Speaker 4: their style inspiration from, like where they're shopping because I 423 00:21:54,880 --> 00:21:59,240 Speaker 4: would love to know what perspective has been influencing these results, Like, 424 00:21:59,240 --> 00:22:01,879 Speaker 4: are the people who were saying, know, are the people 425 00:22:01,880 --> 00:22:06,040 Speaker 4: who dress with a really individual style and have like 426 00:22:06,080 --> 00:22:11,280 Speaker 4: a really unique and individual personal taste. Across a lot 427 00:22:11,320 --> 00:22:14,200 Speaker 4: of the articles and videos and things that we watched 428 00:22:14,240 --> 00:22:17,640 Speaker 4: and read in research for this episode, a lot of 429 00:22:18,359 --> 00:22:23,120 Speaker 4: the blame for personal style dying sat with influencers. 430 00:22:23,520 --> 00:22:26,240 Speaker 2: Yeah, and I. 431 00:22:26,440 --> 00:22:30,280 Speaker 1: Kind of think it leads back into the belonging and 432 00:22:30,320 --> 00:22:36,760 Speaker 1: security thing because there are so many creators online that 433 00:22:37,320 --> 00:22:42,040 Speaker 1: their personal style is so unique and so different that 434 00:22:42,359 --> 00:22:46,639 Speaker 1: I genuinely just don't subscribe to that idea or notion. 435 00:22:47,600 --> 00:22:51,439 Speaker 1: Do I think we see fashion trends and aesthetics that 436 00:22:51,520 --> 00:22:57,320 Speaker 1: are similar across influencers and creators and brand media. Of course, Yeah, 437 00:22:57,359 --> 00:23:00,000 Speaker 1: because that's what's going to perform, that's what the algorith 438 00:23:00,119 --> 00:23:02,680 Speaker 1: them prioritize, that's what's fashionable at the time. 439 00:23:02,960 --> 00:23:06,280 Speaker 3: Yeah, how is that different to any celebrity style? 440 00:23:06,400 --> 00:23:09,800 Speaker 4: Though I agree it's the exact same, So I don't 441 00:23:09,840 --> 00:23:11,120 Speaker 4: think that that's a new concept. 442 00:23:11,160 --> 00:23:13,880 Speaker 3: It's just the way that we're consuming the media. 443 00:23:13,760 --> 00:23:17,000 Speaker 1: Yeah, where do you get your like fashion media from? 444 00:23:17,160 --> 00:23:22,800 Speaker 1: And most of it is through social media. But it 445 00:23:22,920 --> 00:23:27,160 Speaker 1: then also got us thinking about how has AI kind 446 00:23:27,160 --> 00:23:31,359 Speaker 1: of influenced our relationship with style and shopping. And I 447 00:23:31,400 --> 00:23:34,440 Speaker 1: was thinking about this because obviously a couple of weeks ago, 448 00:23:34,800 --> 00:23:40,200 Speaker 1: Vogue had an AI ad which was like, I think 449 00:23:40,200 --> 00:23:42,840 Speaker 1: there were multiple pages or it was like a full 450 00:23:43,160 --> 00:23:46,200 Speaker 1: page AI ad for. 451 00:23:46,560 --> 00:23:47,479 Speaker 2: A fashion brand. 452 00:23:47,760 --> 00:23:54,080 Speaker 1: Yeah, and it was like this tanned blonde woman in 453 00:23:54,160 --> 00:23:58,119 Speaker 1: like a dress. Right. Would you ever buy a piece 454 00:23:58,160 --> 00:23:59,560 Speaker 1: of clothing from an AI ad? 455 00:24:00,840 --> 00:24:01,399 Speaker 2: Knowingly? 456 00:24:02,359 --> 00:24:06,520 Speaker 4: No, Yeah, I would assume automatically that that's not going 457 00:24:06,560 --> 00:24:10,040 Speaker 4: to work on me because it's not real. Well, it 458 00:24:10,119 --> 00:24:13,240 Speaker 4: hasn't worked on anyone for me to see yet, yeah, 459 00:24:13,280 --> 00:24:15,760 Speaker 4: you know. And I think as well, there's a certain 460 00:24:15,880 --> 00:24:20,520 Speaker 4: element of transparency when a garment is put on a 461 00:24:20,560 --> 00:24:24,639 Speaker 4: real person because I can kind of see how it 462 00:24:24,760 --> 00:24:27,159 Speaker 4: sits on them, regardless of whether or not we have 463 00:24:27,320 --> 00:24:30,360 Speaker 4: the same body type or shape or whatever. The way 464 00:24:30,400 --> 00:24:32,800 Speaker 4: that it sits on that person can kind of give 465 00:24:32,800 --> 00:24:34,520 Speaker 4: me an idea of how it's going to sit on 466 00:24:34,560 --> 00:24:35,879 Speaker 4: me to an extent. 467 00:24:36,359 --> 00:24:39,960 Speaker 1: But when it's on an AI model, which she. 468 00:24:40,000 --> 00:24:43,360 Speaker 2: Doesn't exist, So I'm like, when it's on an. 469 00:24:42,960 --> 00:24:49,840 Speaker 1: AI coding human, I can't trust that you've shown everything, 470 00:24:50,320 --> 00:24:52,720 Speaker 1: because it doesn't you that garment's not there. 471 00:24:52,960 --> 00:24:54,760 Speaker 2: It's not real. I think, not real. 472 00:24:55,040 --> 00:24:59,040 Speaker 4: That's the thing though, because advertising has always involved smoke 473 00:24:59,080 --> 00:25:02,760 Speaker 4: and mirrors, and I was always known that, but I 474 00:25:02,800 --> 00:25:06,480 Speaker 4: think that the AI element just adds an extra level 475 00:25:06,680 --> 00:25:08,359 Speaker 4: of feeling like we're being hoodwinked. 476 00:25:08,600 --> 00:25:09,520 Speaker 2: I know. But then it. 477 00:25:09,480 --> 00:25:14,159 Speaker 1: Made me start thinking about shampoo and conditioner advertisements and 478 00:25:14,280 --> 00:25:19,320 Speaker 1: mascara ads that we've had for years, and I've just 479 00:25:19,359 --> 00:25:22,560 Speaker 1: been like, that's just that's just the ad. Like you know, 480 00:25:22,640 --> 00:25:25,360 Speaker 1: those shampoo and conditioner ads that you would have come 481 00:25:25,359 --> 00:25:28,760 Speaker 1: on while you were watching the Stars. 482 00:25:29,280 --> 00:25:34,120 Speaker 3: We have very different lives. I'm like Big Brother, our plate. 483 00:25:35,359 --> 00:25:38,320 Speaker 1: With the Stars, and then the ad would come on 484 00:25:38,480 --> 00:25:44,000 Speaker 1: and it's this just fake photoshopped hair that's like glistening 485 00:25:44,040 --> 00:25:44,760 Speaker 1: and shimmering. 486 00:25:44,880 --> 00:25:48,680 Speaker 4: It's the Barbie movie essentially, Or like the mascara ads 487 00:25:48,680 --> 00:25:51,280 Speaker 4: where she puts the mascara on her eyelashes and they 488 00:25:51,560 --> 00:25:54,320 Speaker 4: quadriple in size and like that's not real either. 489 00:25:54,880 --> 00:25:57,000 Speaker 2: But that for some. 490 00:25:57,200 --> 00:26:03,040 Speaker 1: Reason sat better than now with this, because maybe it 491 00:26:03,080 --> 00:26:05,760 Speaker 1: was like because kind of some of it was human, 492 00:26:05,800 --> 00:26:08,320 Speaker 1: and then we could just be like, yeah, that's evidently photoshopped, 493 00:26:08,359 --> 00:26:08,919 Speaker 1: like we know that. 494 00:26:09,400 --> 00:26:10,040 Speaker 3: Yeah. 495 00:26:10,280 --> 00:26:13,000 Speaker 4: I also wonder though, if with all these things, we 496 00:26:13,080 --> 00:26:16,159 Speaker 4: have a lot of outrage with something that's new and 497 00:26:16,200 --> 00:26:19,639 Speaker 4: then like it will just continue to happen, that we'll 498 00:26:19,680 --> 00:26:21,119 Speaker 4: just have to accept it. 499 00:26:21,200 --> 00:26:23,879 Speaker 1: Yeah, But I think what's really interesting, exactly with what 500 00:26:23,880 --> 00:26:29,800 Speaker 1: you said before, is knowingly no. And it's getting harder 501 00:26:29,800 --> 00:26:32,439 Speaker 1: and harder to tell the amount of times I've fallen 502 00:26:32,720 --> 00:26:35,080 Speaker 1: for an AI video. I sent sal that one of 503 00:26:35,119 --> 00:26:37,040 Speaker 1: the bunnies jumping on the trampoline, and then she was like, 504 00:26:37,400 --> 00:26:40,000 Speaker 1: so sad this is AI and I was like what, Yeah, 505 00:26:40,080 --> 00:26:43,240 Speaker 1: I was like fuck that as well. I think the 506 00:26:43,280 --> 00:26:46,159 Speaker 1: transparency regulations around it are going to have to get 507 00:26:46,880 --> 00:26:51,000 Speaker 1: so much bigger. But I also think the use of 508 00:26:51,119 --> 00:26:57,200 Speaker 1: filters on social media platforms has also conditioned us to 509 00:26:58,400 --> 00:27:03,239 Speaker 1: being used to seeing like AI versions of humans. And 510 00:27:03,280 --> 00:27:05,840 Speaker 1: I also looked up because I was like, fuck that 511 00:27:05,920 --> 00:27:10,560 Speaker 1: ad backfired for that brand. I looked up how much 512 00:27:10,600 --> 00:27:12,960 Speaker 1: it costs for a Vogue full page ad, and I 513 00:27:12,960 --> 00:27:16,240 Speaker 1: couldn't really find a stock standard rate, like that's obviously 514 00:27:16,600 --> 00:27:20,280 Speaker 1: under lock and key. But according to a couple articles, 515 00:27:20,640 --> 00:27:25,080 Speaker 1: Vogue ads reportedly start at eighteen thousand USD but can 516 00:27:25,119 --> 00:27:28,080 Speaker 1: go up to one hundred thousand USD. 517 00:27:28,760 --> 00:27:32,480 Speaker 3: Yeah, so I'm like, yeah. 518 00:27:32,520 --> 00:27:36,040 Speaker 1: We also asked you chicks whether or not you would 519 00:27:36,040 --> 00:27:40,679 Speaker 1: buy from an AI ad and seven percent of people 520 00:27:40,840 --> 00:27:45,520 Speaker 1: said yes, fifty three percent of people said no, and 521 00:27:45,640 --> 00:27:50,600 Speaker 1: thirty nine percent of people said I'm not sure. And again, 522 00:27:50,680 --> 00:27:54,560 Speaker 1: I would love to know more on that third option 523 00:27:54,600 --> 00:27:56,800 Speaker 1: of being like, what are you not sure about? 524 00:27:57,000 --> 00:27:59,120 Speaker 2: Is it the ethic? Is it? 525 00:27:59,200 --> 00:28:01,760 Speaker 1: Because you don't know if you're getting transparency of what 526 00:28:01,760 --> 00:28:04,840 Speaker 1: the product can actually do. But a really really strong 527 00:28:05,040 --> 00:28:08,879 Speaker 1: response we had to that story was I don't know 528 00:28:08,960 --> 00:28:11,639 Speaker 1: if it is AI. Yeah, And I think that is 529 00:28:11,960 --> 00:28:15,480 Speaker 1: one hundred percent. I think there are definitely tools from 530 00:28:15,640 --> 00:28:19,919 Speaker 1: AI that can help, for example, styling AI tools like 531 00:28:20,480 --> 00:28:23,080 Speaker 1: that can mix and match your wardrobe together for you 532 00:28:23,160 --> 00:28:25,960 Speaker 1: and help you in that way, or tools that help 533 00:28:26,000 --> 00:28:28,040 Speaker 1: you find like the colors that suit your skin. Like, 534 00:28:28,040 --> 00:28:30,840 Speaker 1: I'm not trying to sit here and say it's all bad, yeah, 535 00:28:30,880 --> 00:28:33,720 Speaker 1: but I think in advertisement and the sense of transparency, 536 00:28:34,160 --> 00:28:35,760 Speaker 1: it's not necessarily good. 537 00:28:36,400 --> 00:28:37,600 Speaker 3: Yeah. 538 00:28:37,640 --> 00:28:40,600 Speaker 4: And I also think even with some of these things, 539 00:28:40,600 --> 00:28:42,840 Speaker 4: you could argue, like you don't want to rely on 540 00:28:43,520 --> 00:28:47,280 Speaker 4: AI always to be picking out things for you because 541 00:28:47,320 --> 00:28:49,680 Speaker 4: you still want to be able to use critical thinking 542 00:28:50,200 --> 00:28:50,880 Speaker 4: and have your. 543 00:28:50,720 --> 00:28:51,800 Speaker 3: Own personal style. 544 00:28:52,040 --> 00:28:53,560 Speaker 2: And because do you have. 545 00:28:53,560 --> 00:28:56,440 Speaker 1: Personal style if you only have use AI to put 546 00:28:56,440 --> 00:28:57,160 Speaker 1: an outfit together? 547 00:28:57,600 --> 00:28:58,200 Speaker 2: That's a question. 548 00:28:58,680 --> 00:29:02,120 Speaker 4: And because it's an exists in an algorithm that is 549 00:29:02,200 --> 00:29:04,920 Speaker 4: telling you what you want to hear as well, So 550 00:29:04,960 --> 00:29:08,080 Speaker 4: there's also that like it's a thing that wants to 551 00:29:08,160 --> 00:29:10,920 Speaker 4: keep you using the platform, So it's going to continue 552 00:29:10,960 --> 00:29:13,720 Speaker 4: to feed you things that you want to hear or 553 00:29:13,760 --> 00:29:17,360 Speaker 4: that you know, like marketing tactics, essentially to keep you 554 00:29:17,480 --> 00:29:19,040 Speaker 4: using the platform or relying on it. 555 00:29:19,040 --> 00:29:20,880 Speaker 1: And the other thing I think with these is like 556 00:29:21,600 --> 00:29:28,200 Speaker 1: there is a vast majority of models available to. 557 00:29:27,880 --> 00:29:29,440 Speaker 2: Be in these advertisements. 558 00:29:29,680 --> 00:29:32,120 Speaker 3: Yeah, stop taking away jobs. 559 00:29:34,000 --> 00:29:39,080 Speaker 4: Definitely, very very interesting, But yeah, I will be interested 560 00:29:39,120 --> 00:29:42,120 Speaker 4: to see what regulations and like disclosures have to come around, 561 00:29:42,120 --> 00:29:45,360 Speaker 4: because even with that Vogue ad, it was the tiniest 562 00:29:45,400 --> 00:29:49,800 Speaker 4: little hidden in like the spine of. 563 00:29:49,760 --> 00:29:52,960 Speaker 1: The magazine's son Look, I'm just a secret, little baby girl. 564 00:29:53,120 --> 00:29:55,040 Speaker 4: Yeah, and I think a lot of people wouldn't have 565 00:29:55,080 --> 00:29:56,720 Speaker 4: realized that it was AI. 566 00:29:57,440 --> 00:30:01,280 Speaker 1: But with all of this in mind, do you think 567 00:30:01,320 --> 00:30:02,440 Speaker 1: personal style is dead? 568 00:30:03,480 --> 00:30:05,320 Speaker 2: No? No, neither, I don't. 569 00:30:06,320 --> 00:30:08,800 Speaker 4: I don't and I also think it's never too late 570 00:30:09,000 --> 00:30:11,800 Speaker 4: to develop your personal style and for it to grow 571 00:30:11,840 --> 00:30:15,240 Speaker 4: and evolve. And I do think it's an important question 572 00:30:15,600 --> 00:30:16,840 Speaker 4: and conversation to have. 573 00:30:17,240 --> 00:30:18,920 Speaker 3: But I don't think it's dead. 574 00:30:19,520 --> 00:30:20,920 Speaker 2: No, I don't think so either. 575 00:30:21,320 --> 00:30:24,320 Speaker 1: Yeah, I don't think you can kill creativity because that's 576 00:30:24,360 --> 00:30:28,720 Speaker 1: what it is. Yeah, And we wanted to also get 577 00:30:28,760 --> 00:30:32,840 Speaker 1: into the final part of this episode, and it's how 578 00:30:32,880 --> 00:30:36,520 Speaker 1: to reconnect with yourself and your personal style if you 579 00:30:36,600 --> 00:30:40,360 Speaker 1: do feel like it's on the resuscitation table. 580 00:30:41,080 --> 00:30:41,400 Speaker 2: Yeah. 581 00:30:41,440 --> 00:30:45,280 Speaker 1: I saw a TikTok months ago, like earlier this year 582 00:30:45,560 --> 00:30:50,160 Speaker 1: from a creator called Kendra Austin kind of around this conversation, 583 00:30:50,440 --> 00:30:52,920 Speaker 1: and it sprung to mind when we were doing research 584 00:30:53,000 --> 00:30:56,680 Speaker 1: for this episode, and she made a really good point 585 00:30:56,760 --> 00:31:01,960 Speaker 1: that personal style is built through hobbies, and to paraphrase 586 00:31:02,000 --> 00:31:05,200 Speaker 1: her thoughts, she said, the reason young people are having 587 00:31:05,200 --> 00:31:08,160 Speaker 1: a hard time developing a sense of personal style is 588 00:31:08,200 --> 00:31:10,960 Speaker 1: because that requires having interest outside. 589 00:31:10,440 --> 00:31:12,840 Speaker 3: Of the Internet and other people's opinions. 590 00:31:13,480 --> 00:31:16,280 Speaker 2: And I think that is so true. 591 00:31:16,680 --> 00:31:19,200 Speaker 1: Just comes back again to the security thing and the 592 00:31:19,280 --> 00:31:21,040 Speaker 1: marning outside of people's opinion. 593 00:31:21,280 --> 00:31:26,120 Speaker 4: For me personally, I definitely do gravitate towards lots of 594 00:31:26,400 --> 00:31:29,600 Speaker 4: different trends that come and go. But I actually do 595 00:31:29,680 --> 00:31:33,000 Speaker 4: think I have a very strong sense of personal style. 596 00:31:33,600 --> 00:31:35,720 Speaker 4: And if I look back at photos of myself when 597 00:31:35,720 --> 00:31:38,840 Speaker 4: I was thirteen, I can see things that I was 598 00:31:38,840 --> 00:31:42,360 Speaker 4: wearing then that I still wear now, or like the 599 00:31:42,480 --> 00:31:47,840 Speaker 4: influencers are the same, but maybe my access to get 600 00:31:47,880 --> 00:31:51,680 Speaker 4: a real leather jacket, for example, or to buy vintage fashion, 601 00:31:52,240 --> 00:31:54,480 Speaker 4: but I can do that now with my adult money, 602 00:31:54,520 --> 00:31:57,160 Speaker 4: whereas maybe I couldn't do that back then. But so 603 00:31:57,280 --> 00:32:01,120 Speaker 4: many of my influences and inspirations I've remained the same 604 00:32:01,160 --> 00:32:03,480 Speaker 4: from when I was a child and teenager to now 605 00:32:03,520 --> 00:32:06,920 Speaker 4: in my thirties. And it's because for me, like my 606 00:32:07,080 --> 00:32:10,719 Speaker 4: personal style is influenced by my interest in music and 607 00:32:10,760 --> 00:32:14,120 Speaker 4: live music and that hasn't changed. 608 00:32:15,160 --> 00:32:16,280 Speaker 3: And Mary Kate and Ashley. 609 00:32:16,000 --> 00:32:18,760 Speaker 4: Also but even then, the things that I love about 610 00:32:18,800 --> 00:32:20,880 Speaker 4: their style was like their rock and roll bo Ho 611 00:32:21,080 --> 00:32:26,560 Speaker 4: Chikh of the two thousands. So for me personally, like 612 00:32:26,640 --> 00:32:29,680 Speaker 4: the reason why I definitely still you know, will have 613 00:32:29,760 --> 00:32:31,320 Speaker 4: moments to be like, oh, that's cool, and then I'm like, 614 00:32:31,360 --> 00:32:34,600 Speaker 4: you know, that doesn't fit in my wardrobe, Like would 615 00:32:34,640 --> 00:32:36,440 Speaker 4: love to buy that and wear it once, but will 616 00:32:36,440 --> 00:32:38,040 Speaker 4: I actually wear it again and then you know. 617 00:32:38,520 --> 00:32:39,560 Speaker 2: But I think that for. 618 00:32:39,600 --> 00:32:44,560 Speaker 4: Me personally, because I have always had a really strong 619 00:32:44,640 --> 00:32:47,520 Speaker 4: understanding of my hobbies and what I'm interested in, I 620 00:32:47,520 --> 00:32:50,680 Speaker 4: feel like my personal style hasn't like it's evolved, but 621 00:32:50,760 --> 00:32:54,280 Speaker 4: it definitely has remained consistent throughout most of my life. 622 00:32:54,960 --> 00:32:56,680 Speaker 4: And so I think that that is like a question 623 00:32:56,720 --> 00:33:00,280 Speaker 4: that people could be asking themselves, like tap into what 624 00:33:00,360 --> 00:33:03,520 Speaker 4: you look to do and how you can express it 625 00:33:04,080 --> 00:33:06,400 Speaker 4: through your style, Like is it the music that you 626 00:33:06,480 --> 00:33:09,800 Speaker 4: listen to it are you inspired by a particular decade 627 00:33:10,040 --> 00:33:12,680 Speaker 4: or do you really love a certain type of art? 628 00:33:12,920 --> 00:33:14,800 Speaker 4: Or are there hobbies that you love, like do you 629 00:33:14,840 --> 00:33:18,240 Speaker 4: love playing sport or do you love being creative? 630 00:33:18,280 --> 00:33:19,600 Speaker 3: Do you love working with your hands? 631 00:33:19,640 --> 00:33:21,840 Speaker 4: Like how are these things that you actually love to 632 00:33:21,840 --> 00:33:25,040 Speaker 4: do with your life and with your time being reflected 633 00:33:25,680 --> 00:33:30,280 Speaker 4: in your clothes and your style? And because we need 634 00:33:30,320 --> 00:33:33,320 Speaker 4: to bring the personal back into personal. 635 00:33:32,920 --> 00:33:34,960 Speaker 2: Style one hundred percent. 636 00:33:35,200 --> 00:33:39,360 Speaker 1: And there is an amazing video from Olivia's Style Tips 637 00:33:39,400 --> 00:33:43,200 Speaker 1: where she discusses the difference between taste, fashion and style. 638 00:33:43,960 --> 00:33:46,880 Speaker 2: So it's taste verse style, verse fashion. 639 00:33:47,080 --> 00:33:50,280 Speaker 1: And she explains how all of those three things are 640 00:33:50,320 --> 00:33:53,960 Speaker 1: actually three separate and different things, and it was so interesting, 641 00:33:54,240 --> 00:33:56,040 Speaker 1: So I'll anthivity on the show notes, but I'll give 642 00:33:56,080 --> 00:33:58,040 Speaker 1: you like a rundown of it. 643 00:33:58,360 --> 00:33:59,920 Speaker 2: And basically, fashion. 644 00:33:59,720 --> 00:34:03,960 Speaker 1: Is more more cultural, and taste and style are more personal, 645 00:34:04,480 --> 00:34:08,200 Speaker 1: so exactly what you're saying. And fashion is like the 646 00:34:08,280 --> 00:34:11,560 Speaker 1: fashionable right now, so it's a reflection of like the 647 00:34:11,680 --> 00:34:15,840 Speaker 1: current place in time. It's the new arrival section on 648 00:34:15,880 --> 00:34:21,320 Speaker 1: a website. It's what other people are currently wearing. And basically, 649 00:34:21,320 --> 00:34:25,440 Speaker 1: if someone is wearing all the latest items and pieces, 650 00:34:25,560 --> 00:34:29,360 Speaker 1: that makes them fashionable, but it doesn't make them stylish, 651 00:34:29,360 --> 00:34:33,239 Speaker 1: and it doesn't mean they have taste, yeah, and that's 652 00:34:33,239 --> 00:34:37,239 Speaker 1: because it's not personal, yeah, Whereas taste is whether or 653 00:34:37,280 --> 00:34:41,200 Speaker 1: not you like an item, and it's independent from fashion. 654 00:34:41,239 --> 00:34:42,080 Speaker 2: So something could be. 655 00:34:42,080 --> 00:34:45,120 Speaker 1: Fashionable, but it's not your taste. 656 00:34:45,560 --> 00:34:46,080 Speaker 2: Yeah. 657 00:34:46,280 --> 00:34:49,640 Speaker 1: And she also notes how taste is like ever changing 658 00:34:50,400 --> 00:34:54,920 Speaker 1: and always evolving, but it never goes away because you 659 00:34:54,960 --> 00:34:56,080 Speaker 1: will always like. 660 00:34:56,080 --> 00:34:57,800 Speaker 2: Something or dislike something. 661 00:34:58,120 --> 00:35:02,759 Speaker 1: Yeah, but that paste can change, which I was like, 662 00:35:02,800 --> 00:35:07,160 Speaker 1: that's so interesting. And lastly, and I think this is 663 00:35:07,520 --> 00:35:10,319 Speaker 1: what feeds into what you're saying as well, is that 664 00:35:10,480 --> 00:35:13,760 Speaker 1: style is whether or not you would put something physically 665 00:35:13,760 --> 00:35:16,280 Speaker 1: on your body, about whether or not you would actually 666 00:35:16,280 --> 00:35:16,759 Speaker 1: wear it. 667 00:35:17,160 --> 00:35:19,799 Speaker 2: And there was another thing that I saw. 668 00:35:19,760 --> 00:35:24,000 Speaker 1: That said style comes from livingness, and it's what you 669 00:35:24,080 --> 00:35:26,920 Speaker 1: do in your day to day that fits your style 670 00:35:27,040 --> 00:35:31,799 Speaker 1: because it's an entire encompassment of what you do, which 671 00:35:31,880 --> 00:35:36,040 Speaker 1: includes hobbies but also includes things like if you work 672 00:35:36,080 --> 00:35:40,160 Speaker 1: in an office, you're probably going to where and your 673 00:35:40,200 --> 00:35:44,040 Speaker 1: style will encompass things that bits that livingness, or if 674 00:35:44,040 --> 00:35:47,440 Speaker 1: you live on a coastal beach town, like that is 675 00:35:47,480 --> 00:35:50,279 Speaker 1: going to affect your style. Yeah, like all these things 676 00:35:50,280 --> 00:35:53,000 Speaker 1: like if you worked on your feet, you're probably not 677 00:35:53,040 --> 00:35:55,560 Speaker 1: going to own a pair of six inch heels that 678 00:35:55,640 --> 00:35:57,560 Speaker 1: you wear every day because that's not your style. And 679 00:35:57,600 --> 00:36:01,640 Speaker 1: I just thought it was so int that she also 680 00:36:01,680 --> 00:36:04,719 Speaker 1: says that not everything that is your taste needs to 681 00:36:04,760 --> 00:36:07,960 Speaker 1: be your style, and falling into this trap is how 682 00:36:08,000 --> 00:36:09,680 Speaker 1: we end up with a bunch of clothes that we 683 00:36:09,719 --> 00:36:13,279 Speaker 1: don't wear because we can like everything. I might like 684 00:36:13,400 --> 00:36:15,880 Speaker 1: the six inch Louis batons that I can't walk in, 685 00:36:16,400 --> 00:36:19,000 Speaker 1: but it's not my style because it doesn't match my 686 00:36:19,360 --> 00:36:21,000 Speaker 1: lifestyle ecosystem. 687 00:36:21,120 --> 00:36:23,800 Speaker 2: Yeah, it's so interesting. Love it all right, chickies. 688 00:36:23,840 --> 00:36:25,719 Speaker 1: Well that is a wrap for today's episode of two 689 00:36:25,800 --> 00:36:29,000 Speaker 1: Roach Chicks and thank you so much for having us 690 00:36:29,080 --> 00:36:30,160 Speaker 1: in your ear holes. 691 00:36:30,239 --> 00:36:31,520 Speaker 2: We love to be here. 692 00:36:31,560 --> 00:36:33,440 Speaker 1: Shout out to MKA Maid for making this episode of 693 00:36:33,440 --> 00:36:34,360 Speaker 1: Two Broa Chicks possible. 694 00:36:34,760 --> 00:36:36,440 Speaker 2: Bate cheek, Bye chicky lobes.