Speaker 1: Hello, I'm Tory Archbold. For two decades, I've nurtured the
Speaker 1: world's top performing retail brands and celebrities. Now I'm asking entrepreneurs, CEOs,
Speaker 1: and influencers to share their own secrets to success. They're
Speaker 1: high as their lows, the game changing moments, and how
Speaker 1: they got to where they are today. It's a podcast
Speaker 1: equivalent of opening the best Little Black Book of Contacts Ever.
Speaker 1: If this resonates with you and you're ready to step
Speaker 1: outside of your comfort zone and into your power zone,
Speaker 1: I invite you to join my exclusive community via our
Speaker 1: website for Powerful Josh Steps dot com.
Speaker 2: Welcome to Powerful Leadership, a collaboration between Powerful Steps and
Speaker 2: Fear and Greed. This is the third episode of our
Speaker 2: six part series examining leadership and becoming the leader you
Speaker 2: want to be. I'm chatting again this morning to the
Speaker 2: wonderful Toy Archbold, pe guru, publicist extraordinaire and founder of
Speaker 2: Powerful Steps. Good morning Tory, Good morning Sean. So we've
Speaker 2: spoken about your story with spoken about creating a brand
Speaker 2: and how powerful that can be. I really just want
Speaker 2: to take this third episode to look at the lessons learned,
Speaker 2: and I'm going to lead you down the path in
Speaker 2: this instance, powerful steps. Three things that you like to
Speaker 2: do when you talk about powerful steps, Coffee within your tribe,
Speaker 2: coffee outside your tribe, and then social media. Can we
Speaker 2: go through all three of them?
Speaker 1: Yeah, So I absolutely love Sean the power of connection,
Speaker 1: human connection, virtual connection, connection anywhere in the world, and
Speaker 1: throughout my entire career, I've always committed to three coffee
Speaker 1: dates a week, so you're absolutely right. I have a
Speaker 1: coffee date with someone in my tribe, which would be
Speaker 1: you today this morning. The second one is someone that
Speaker 1: I wish to partner with, and the third is someone
Speaker 1: completely outside my comfort zone. And it's a ritual that
Speaker 1: I've been doing for over two decades now and it's
Speaker 1: allowed me to build a very powerful global network that
Speaker 1: I'm able to tap into to build not only my
Speaker 1: personal brand, but the brands of the people that I represent.
Speaker 2: Yeah, one of those earlier episodes you were talking about
Speaker 2: Drew Barrymore and how you got involved with her, you
Speaker 2: said you had a coffee with someone a couple of
Speaker 2: years previously and they ring you out of the bloom.
Speaker 2: And there's an example of the benefit of it.
Speaker 1: It's a great example. Look whenever I was in LA
Speaker 1: I would always do two days of coffee dates towards
Speaker 1: the end of my business trips, and you know, occasionally
Speaker 1: in espresso martini. Of course, you can't be a good
Speaker 1: girl all the time. And one of those was actually
Speaker 1: a partnership coffee date with an agency that I wanted
Speaker 1: to represent brands that I was responsible for launching into
Speaker 1: the US, and unbeknownst to me, two years later, an
Speaker 1: email came through with that wonderful introduction, which I'm incredibly
Speaker 1: grateful for.
Speaker 2: Why did coffee dates work.
Speaker 1: Coffee dates work because it's a mutual exchange of energy.
Speaker 1: It's an opportunity for you, as a leader, or as
Speaker 1: a manager, or as an entrepreneur to actually share what's
Speaker 1: going on in your world, how you can help that
Speaker 1: other person, how you can possibly form a partnership. But
Speaker 1: most importantly, it gets you out of the office or
Speaker 1: out of the house, and it brings you alive, because
Speaker 1: there's something really incredible when you connect with someone else
Speaker 1: and you exchange energy in terms of like what are
Speaker 1: you doing today, Sean, what's going on with Fear and Greed,
Speaker 1: what's happening with the boys, what are you collaborating on
Speaker 1: like I'm interested in all of those things. When I
Speaker 1: go on a coffee date with someone and they might
Speaker 1: be interested in asking me questions that you know they've
Speaker 1: been wanting to know as well. That's how you not
Speaker 1: only build a relationship a partnership, but you also create memories,
Speaker 1: which is why I commit to them no matter where
Speaker 1: I am all over the world. Because it's also about
Speaker 1: the place that you do meet, right. You want to
Speaker 1: meet at a coffee shop which has got a really
Speaker 1: good vibe, or that you know that you're going to
Speaker 1: be seen and heard. I think that's really important as well.
Speaker 1: If you're in a leadership role but you're really short
Speaker 1: on time, go park yourself in a coffee shop. I mean,
Speaker 1: I love Bambini trust in Sydney's CBD. I think it's
Speaker 1: a fantastic I could park myself in there all day
Speaker 1: with Angela just looking after me and doing one coffee
Speaker 1: date after another.
Speaker 2: Tela, so many years ago, I lived in Bondi and
Speaker 2: Angela and her then partner owned the Bondi pizza factory
Speaker 2: I think it was, and late at night I'd often
Speaker 2: find myself at Angela's pizza place. Anyway, I grew up
Speaker 2: and we all grew up, and years later I went
Speaker 2: to Bambini Trust and there was Angela serving confidence. What
Speaker 2: are you doing? Like I'd missed her? She was my
Speaker 2: late night friend.
Speaker 1: She's amazing. She loves the art of conversation, which is
Speaker 1: what a coffee date's all about. And you know what,
Speaker 1: you created memories with her back then, which she would
Speaker 1: then remember when you walked into Bambini Trust.
Speaker 2: Okay, so tell me another lesson that you've written about
Speaker 2: the first twenty minutes of your day is the most
Speaker 2: important twenty minutes.
Speaker 1: It absolutely is. I believe that when you wake up,
Speaker 1: you really need to get your mindset right. If you're
Speaker 1: going to conquer the day, if you're going to make
Speaker 1: the most of the day, you need to invest in
Speaker 1: self care. So that for me, after I've done my
Speaker 1: morning walk and talk with my husband because I think
Speaker 1: that connection is important as well, is to jump in
Speaker 1: the shower and actually set myself up for success with
Speaker 1: this shower that we spoke about in the previous episode.
Speaker 1: So it's really anchoring yourself to your intent, your purpose,
Speaker 1: what do you want to get out of the day,
Speaker 1: But most importantly, giving yourself time to just sink into
Speaker 1: your intuition, trusting your gut instinct, strategize what is that
Speaker 1: day going to be like, and most importantly, at the
Speaker 1: end of the day, when you've had all these wonderful
Speaker 1: opportunities that have come your way in business or maybe personally,
Speaker 1: say thank you, be grateful. You don't need a sleeping
Speaker 1: tubel at night. You just need a happy heart.
Speaker 2: Something that you've mentioned in all three episodes we've spoken
Speaker 2: so far is the whole idea of instinct. And you
Speaker 2: are a believer in instinct, how important is it to
Speaker 2: actually follow what you think is the right way to go.
Speaker 1: It's really important, Sean. And it's that niggle in your stomach,
Speaker 1: those butterflies, that excitement of new beginnings, or you know,
Speaker 1: that fear that comes up when you know that you're
Speaker 1: going to make a wrong move, or you know that
Speaker 1: that deals not quite in a line. I'm with your
Speaker 1: values or intent. I trust it all the time. It's
Speaker 1: the way I build tourse stites. Definitely the way I
Speaker 1: started powerful steps, and I wouldn't be where I am
Speaker 1: today if I didn't trust my intuition or my gun instinct.
Speaker 2: Okay, now, many of our listeners will be individuals or
Speaker 2: small medium sized businesses. Are the rules the same for
Speaker 2: global brands as building your own brand? What can we
Speaker 2: learn off those global brands?
Speaker 1: Well, the global brands are creating customer journeys, and I
Speaker 1: say a personal brand is the journey of your life.
Speaker 1: So there are similarities. And I also believe that we
Speaker 1: are one now. We are living in a virtual world,
Speaker 1: and I think Lockdown proved that to us. We had
Speaker 1: to be visible in a virtual world. So when you
Speaker 1: talk about a global brand versus your own personal brand,
Speaker 1: we are all using BRANDSEO to create and build. It's
Speaker 1: exactly the same.
Speaker 2: I suppose it's a lot easier in a virtual world
Speaker 2: to have your own personal brand.
Speaker 1: Yes it is, but you also want it to be
Speaker 1: anchored to your truth and what you want to attract.
Speaker 2: Okay, now, something else that you've written recently is about
Speaker 2: the five pr lessons. Now, you're not you don't necessarily
Speaker 2: do a lot of public relations now, but I thought
Speaker 2: was really really interesting. So the first one stick to
Speaker 2: your values.
Speaker 1: One hundred percent. So I am a big believer that
Speaker 1: if you align and anchor your every move to your values,
Speaker 1: you are going to attract a higher vibrational outcome. So
Speaker 1: for me, I'm all about passion, integrity, and delivery. And
Speaker 1: when I align with other brands or people that are
Speaker 1: also into those three values, gosh, you can create the
Speaker 1: most extraordinary results.
Speaker 2: Number two marinate in shit rule.
Speaker 1: I love.
Speaker 2: This one is h sort of a start, I know.
Speaker 1: So oh the good old Buddhist monk in Thailand taught
Speaker 1: me this one as well, and yes he did swear.
Speaker 1: So he basically said to me, Tory, when you have
Speaker 1: a challenge, and I'm halfway through my life now as
Speaker 1: you are as well, he said, you can marinate in shit.
Speaker 1: Think about the challenge. It's shit, right. You can marinate
Speaker 1: in shit for forty five years. And he goes, but
Speaker 1: I'm guessing you don't have forty five years to waste,
Speaker 1: and I was like, no, I don't. He said, you
Speaker 1: can choose to marinate it forty five minutes, And at
Speaker 1: some point in my life I really did have a
Speaker 1: spare forty five minutes to marinate in it. Now I
Speaker 1: only marinate in forty five seconds, which means that if
Speaker 1: I have a challenge within forty five seconds, I translate
Speaker 1: it into a possibility. Because no one wants to marinate
Speaker 1: in shit.
Speaker 2: No, I'm with you. Number three, Connecting is the most
Speaker 2: powerful tool, and throughout the whole three episodes this has
Speaker 2: been a theme connection.
Speaker 1: Honestly, it makes a well go around. Without it, you
Speaker 1: and I wouldn't be here having this powerful chat and
Speaker 1: collaborating today. And I do believe that if you're stuck
Speaker 1: in your career or something in your personal life and
Speaker 1: you feel isolated, just reach out to I want to ask
Speaker 1: them for help. Lean into the power of your community,
Speaker 1: or your family, or your work, whatever that is. When
Speaker 1: you actually ignite a conversation, it allows you to think,
Speaker 1: and when you think, you can evolve, and when you evolve,
Speaker 1: you grow.
Speaker 2: Okay, Number fours make coffee dates. We've discussed that. Number
Speaker 2: five put yourself first.
Speaker 1: Love this one. I learned many years ago that a
Speaker 1: happy heart is a magnet for miracles, and to have
Speaker 1: a happy heart, you need to strip out what no
Speaker 1: longer serves you to create space for what does. And
Speaker 1: the number one bit of advice I can give anyone
Speaker 1: is when you're happy, everyone else is happy.
Speaker 2: How do you do it when you've got such a
Speaker 2: busy life.
Speaker 1: Such a tough question, Sean, because I struggled with this
Speaker 1: for such a long time. I create boundaries, and I
Speaker 1: understand the power of the word no.
Speaker 2: Right. That surprises me somewhat because I can't imagine you
Speaker 2: saying no.
Speaker 1: I say no all the time. Right. So someone might say,
Speaker 1: can I please meet you for a coffee dat in person? No,
Speaker 1: but I can meet you virtually, yeah, right. So it's
Speaker 1: creating boundaries because I don't have time to hop in
Speaker 1: my car go to a coffee shop, you know over
Speaker 1: in Woo. Well, I'm a busy woman. I've got stuff
Speaker 1: that's going on. But yeah, I can dedicate fifteen minutes
Speaker 1: of my time on Zoom to connect with you and
Speaker 1: help you. Absolutely.
Speaker 2: You've spoken earlier on about people's moments when that changed
Speaker 2: their lives. What was yours?
Speaker 1: I definitely think that live and die moment when I
Speaker 1: had septa simia because I was given a six month recovery,
Speaker 1: which in actual fact it ended up being three to
Speaker 1: four years because I got adrenaline chronic fatigue. It was
Speaker 1: definitely that game changing moment for me because I realized
Speaker 1: that I had to come back into alignment with my values,
Speaker 1: my intent, my purpose. I realized that there are a
Speaker 1: lot of takers in my life, and I realized that
Speaker 1: life is about mutual energy exchange. It's give or take.
Speaker 1: So I had to make some really really hard decisions
Speaker 1: about who I wanted in my life, who was actually
Speaker 1: going to make up my core tribe. I needed to
Speaker 1: create space to win the battle of my life really,
Speaker 1: which was freedom for my daughter and I to be
Speaker 1: able to step into our own power. And then after
Speaker 1: that it was all just about give yourself space right,
Speaker 1: get to know yourself. And once I understood myself, once
Speaker 1: I had that happy heart, I mean, this is going
Speaker 1: a bit off peace, and I attracted my soulmate, so
Speaker 1: I had a happy ending as well.
Speaker 2: What about people who come into your life and you
Speaker 2: know they take from you? How do you know the
Speaker 2: ones that are giving to you as well? How do
Speaker 2: you ensure that you're around the right people. I like
Speaker 2: the term tribe because I think of my children. You know,
Speaker 2: each of them need their own tribe. They feel safe
Speaker 2: within that. But you're really asking it's a give and take.
Speaker 2: If you're in a tribe, how do you find those people?
Speaker 1: Yeah, it's really that's a really really interesting question, Sean,
Speaker 1: and I love this, so I'll give an analogy around
Speaker 1: a coffee date because I opened my diary for coffee
Speaker 1: dates and I did during lockdown at some when I
Speaker 1: was having twice did you handle COVID twenty two coffee
Speaker 1: dates a week? I loved it because I was connecting
Speaker 1: with people. I just love the conversation. I love leaning in,
Speaker 1: I love learning how I could help people, you know,
Speaker 1: and you know, going back to that point about how
Speaker 1: do you know if it's the right person or the
Speaker 1: wrong person during that time frame, a lot of people would,
Speaker 1: you know, lock in the coffee date with me virtually
Speaker 1: and they'd just be like, I want to know this,
Speaker 1: I want to know that. Gimme, gimme, gimme. And I
Speaker 1: be like, hang on, there's something that right here. And
Speaker 1: at first I was like, oh, should I give them
Speaker 1: that time? Maybe they might pull around, And then I
Speaker 1: realized I don't have the time. Actually, I will know
Speaker 1: within ninety seconds if you're a giver or a taker.
Speaker 1: And I just want people that I intermutual exchange of energy.
Speaker 1: How can I help you, Tory, and vice versa? How
Speaker 1: can I help you, Sean?
Speaker 2: I'm going to start a torri Archbold at torri Archbold,
Speaker 2: what's your next Powerful steph.
Speaker 1: I'm entering the US markets. How exciting, and I'm having
Speaker 1: lots of coffee dates to make it happen, right.
Speaker 2: Tory, thank you very much for being part of Powerful Leaderships,
Speaker 2: a collaboration between Powerful Steps and Fear and Greed. This
Speaker 2: was our third episode of out six part series. Don't
Speaker 2: forget to hit follow on your favorite podcast platform to
Speaker 2: make sure you get episode four, and of course go
Speaker 2: back and listen to one and two if you haven't
Speaker 2: done so yet. I'm sure I.
Speaker 1: Alma, thank you for being here with me today. I
Speaker 1: trust that you enjoyed listening to yet another powerful story.
Speaker 1: Sometimes we can forget just how incredible we are as
Speaker 1: women and how important it is to support each other.
Speaker 1: I'd love for you to take a moment to review
Speaker 1: the podcast and help support the show. You can also
Speaker 1: take a screenshot of this episode and share it across
Speaker 1: your social media. Be sure to tag me so that
Speaker 1: I can give you a shout out too. I'm a
Speaker 1: true believer of women supporting women, and I look forward
Speaker 1: to connecting with you again soon. Much love, Toy