WEBVTT - Fear + Greed Collab Ep 3: Tory Archbold's Blueprint for Professional Growth and support

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<v Speaker 1>Hello, I'm Tory Archbold. For two decades, I've nurtured the

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<v Speaker 1>world's top performing retail brands and celebrities. Now I'm asking entrepreneurs, CEOs,

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<v Speaker 1>and influencers to share their own secrets to success. They're

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<v Speaker 1>high as their lows, the game changing moments, and how

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<v Speaker 1>they got to where they are today. It's a podcast

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<v Speaker 1>equivalent of opening the best Little Black Book of Contacts Ever.

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<v Speaker 1>If this resonates with you and you're ready to step

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<v Speaker 1>outside of your comfort zone and into your power zone,

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<v Speaker 1>I invite you to join my exclusive community via our

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<v Speaker 1>website for Powerful Josh Steps dot com.

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<v Speaker 2>Welcome to Powerful Leadership, a collaboration between Powerful Steps and

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<v Speaker 2>Fear and Greed. This is the third episode of our

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<v Speaker 2>six part series examining leadership and becoming the leader you

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<v Speaker 2>want to be. I'm chatting again this morning to the

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<v Speaker 2>wonderful Toy Archbold, pe guru, publicist extraordinaire and founder of

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<v Speaker 2>Powerful Steps. Good morning Tory, Good morning Sean. So we've

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<v Speaker 2>spoken about your story with spoken about creating a brand

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<v Speaker 2>and how powerful that can be. I really just want

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<v Speaker 2>to take this third episode to look at the lessons learned,

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<v Speaker 2>and I'm going to lead you down the path in

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<v Speaker 2>this instance, powerful steps. Three things that you like to

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<v Speaker 2>do when you talk about powerful steps, Coffee within your tribe,

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<v Speaker 2>coffee outside your tribe, and then social media. Can we

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<v Speaker 2>go through all three of them?

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<v Speaker 1>Yeah, So I absolutely love Sean the power of connection,

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<v Speaker 1>human connection, virtual connection, connection anywhere in the world, and

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<v Speaker 1>throughout my entire career, I've always committed to three coffee

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<v Speaker 1>dates a week, so you're absolutely right. I have a

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<v Speaker 1>coffee date with someone in my tribe, which would be

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<v Speaker 1>you today this morning. The second one is someone that

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<v Speaker 1>I wish to partner with, and the third is someone

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<v Speaker 1>completely outside my comfort zone. And it's a ritual that

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<v Speaker 1>I've been doing for over two decades now and it's

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<v Speaker 1>allowed me to build a very powerful global network that

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<v Speaker 1>I'm able to tap into to build not only my

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<v Speaker 1>personal brand, but the brands of the people that I represent.

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<v Speaker 2>Yeah, one of those earlier episodes you were talking about

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<v Speaker 2>Drew Barrymore and how you got involved with her, you

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<v Speaker 2>said you had a coffee with someone a couple of

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<v Speaker 2>years previously and they ring you out of the bloom.

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<v Speaker 2>And there's an example of the benefit of it.

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<v Speaker 1>It's a great example. Look whenever I was in LA

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<v Speaker 1>I would always do two days of coffee dates towards

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<v Speaker 1>the end of my business trips, and you know, occasionally

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<v Speaker 1>in espresso martini. Of course, you can't be a good

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<v Speaker 1>girl all the time. And one of those was actually

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<v Speaker 1>a partnership coffee date with an agency that I wanted

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<v Speaker 1>to represent brands that I was responsible for launching into

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<v Speaker 1>the US, and unbeknownst to me, two years later, an

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<v Speaker 1>email came through with that wonderful introduction, which I'm incredibly

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<v Speaker 1>grateful for.

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<v Speaker 2>Why did coffee dates work.

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<v Speaker 1>Coffee dates work because it's a mutual exchange of energy.

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<v Speaker 1>It's an opportunity for you, as a leader, or as

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<v Speaker 1>a manager, or as an entrepreneur to actually share what's

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<v Speaker 1>going on in your world, how you can help that

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<v Speaker 1>other person, how you can possibly form a partnership. But

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<v Speaker 1>most importantly, it gets you out of the office or

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<v Speaker 1>out of the house, and it brings you alive, because

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<v Speaker 1>there's something really incredible when you connect with someone else

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<v Speaker 1>and you exchange energy in terms of like what are

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<v Speaker 1>you doing today, Sean, what's going on with Fear and Greed,

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<v Speaker 1>what's happening with the boys, what are you collaborating on

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<v Speaker 1>like I'm interested in all of those things. When I

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<v Speaker 1>go on a coffee date with someone and they might

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<v Speaker 1>be interested in asking me questions that you know they've

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<v Speaker 1>been wanting to know as well. That's how you not

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<v Speaker 1>only build a relationship a partnership, but you also create memories,

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<v Speaker 1>which is why I commit to them no matter where

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<v Speaker 1>I am all over the world. Because it's also about

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<v Speaker 1>the place that you do meet, right. You want to

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<v Speaker 1>meet at a coffee shop which has got a really

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<v Speaker 1>good vibe, or that you know that you're going to

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<v Speaker 1>be seen and heard. I think that's really important as well.

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<v Speaker 1>If you're in a leadership role but you're really short

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<v Speaker 1>on time, go park yourself in a coffee shop. I mean,

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<v Speaker 1>I love Bambini trust in Sydney's CBD. I think it's

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<v Speaker 1>a fantastic I could park myself in there all day

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<v Speaker 1>with Angela just looking after me and doing one coffee

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<v Speaker 1>date after another.

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<v Speaker 2>Tela, so many years ago, I lived in Bondi and

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<v Speaker 2>Angela and her then partner owned the Bondi pizza factory

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<v Speaker 2>I think it was, and late at night I'd often

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<v Speaker 2>find myself at Angela's pizza place. Anyway, I grew up

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<v Speaker 2>and we all grew up, and years later I went

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<v Speaker 2>to Bambini Trust and there was Angela serving confidence. What

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<v Speaker 2>are you doing? Like I'd missed her? She was my

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<v Speaker 2>late night friend.

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<v Speaker 1>She's amazing. She loves the art of conversation, which is

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<v Speaker 1>what a coffee date's all about. And you know what,

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<v Speaker 1>you created memories with her back then, which she would

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<v Speaker 1>then remember when you walked into Bambini Trust.

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<v Speaker 2>Okay, so tell me another lesson that you've written about

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<v Speaker 2>the first twenty minutes of your day is the most

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<v Speaker 2>important twenty minutes.

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<v Speaker 1>It absolutely is. I believe that when you wake up,

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<v Speaker 1>you really need to get your mindset right. If you're

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<v Speaker 1>going to conquer the day, if you're going to make

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<v Speaker 1>the most of the day, you need to invest in

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<v Speaker 1>self care. So that for me, after I've done my

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<v Speaker 1>morning walk and talk with my husband because I think

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<v Speaker 1>that connection is important as well, is to jump in

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<v Speaker 1>the shower and actually set myself up for success with

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<v Speaker 1>this shower that we spoke about in the previous episode.

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<v Speaker 1>So it's really anchoring yourself to your intent, your purpose,

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<v Speaker 1>what do you want to get out of the day,

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<v Speaker 1>But most importantly, giving yourself time to just sink into

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<v Speaker 1>your intuition, trusting your gut instinct, strategize what is that

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<v Speaker 1>day going to be like, and most importantly, at the

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<v Speaker 1>end of the day, when you've had all these wonderful

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<v Speaker 1>opportunities that have come your way in business or maybe personally,

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<v Speaker 1>say thank you, be grateful. You don't need a sleeping

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<v Speaker 1>tubel at night. You just need a happy heart.

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<v Speaker 2>Something that you've mentioned in all three episodes we've spoken

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<v Speaker 2>so far is the whole idea of instinct. And you

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<v Speaker 2>are a believer in instinct, how important is it to

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<v Speaker 2>actually follow what you think is the right way to go.

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<v Speaker 1>It's really important, Sean. And it's that niggle in your stomach,

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<v Speaker 1>those butterflies, that excitement of new beginnings, or you know,

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<v Speaker 1>that fear that comes up when you know that you're

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<v Speaker 1>going to make a wrong move, or you know that

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<v Speaker 1>that deals not quite in a line. I'm with your

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<v Speaker 1>values or intent. I trust it all the time. It's

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<v Speaker 1>the way I build tourse stites. Definitely the way I

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<v Speaker 1>started powerful steps, and I wouldn't be where I am

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<v Speaker 1>today if I didn't trust my intuition or my gun instinct.

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<v Speaker 2>Okay, now, many of our listeners will be individuals or

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<v Speaker 2>small medium sized businesses. Are the rules the same for

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<v Speaker 2>global brands as building your own brand? What can we

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<v Speaker 2>learn off those global brands?

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<v Speaker 1>Well, the global brands are creating customer journeys, and I

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<v Speaker 1>say a personal brand is the journey of your life.

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<v Speaker 1>So there are similarities. And I also believe that we

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<v Speaker 1>are one now. We are living in a virtual world,

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<v Speaker 1>and I think Lockdown proved that to us. We had

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<v Speaker 1>to be visible in a virtual world. So when you

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<v Speaker 1>talk about a global brand versus your own personal brand,

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<v Speaker 1>we are all using BRANDSEO to create and build. It's

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<v Speaker 1>exactly the same.

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<v Speaker 2>I suppose it's a lot easier in a virtual world

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<v Speaker 2>to have your own personal brand.

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<v Speaker 1>Yes it is, but you also want it to be

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<v Speaker 1>anchored to your truth and what you want to attract.

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<v Speaker 2>Okay, now, something else that you've written recently is about

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<v Speaker 2>the five pr lessons. Now, you're not you don't necessarily

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<v Speaker 2>do a lot of public relations now, but I thought

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<v Speaker 2>was really really interesting. So the first one stick to

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<v Speaker 2>your values.

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<v Speaker 1>One hundred percent. So I am a big believer that

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<v Speaker 1>if you align and anchor your every move to your values,

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<v Speaker 1>you are going to attract a higher vibrational outcome. So

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<v Speaker 1>for me, I'm all about passion, integrity, and delivery. And

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<v Speaker 1>when I align with other brands or people that are

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<v Speaker 1>also into those three values, gosh, you can create the

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<v Speaker 1>most extraordinary results.

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<v Speaker 2>Number two marinate in shit rule.

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<v Speaker 1>I love.

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<v Speaker 2>This one is h sort of a start, I know.

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<v Speaker 1>So oh the good old Buddhist monk in Thailand taught

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<v Speaker 1>me this one as well, and yes he did swear.

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<v Speaker 1>So he basically said to me, Tory, when you have

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<v Speaker 1>a challenge, and I'm halfway through my life now as

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<v Speaker 1>you are as well, he said, you can marinate in shit.

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<v Speaker 1>Think about the challenge. It's shit, right. You can marinate

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<v Speaker 1>in shit for forty five years. And he goes, but

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<v Speaker 1>I'm guessing you don't have forty five years to waste,

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<v Speaker 1>and I was like, no, I don't. He said, you

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<v Speaker 1>can choose to marinate it forty five minutes, And at

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<v Speaker 1>some point in my life I really did have a

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<v Speaker 1>spare forty five minutes to marinate in it. Now I

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<v Speaker 1>only marinate in forty five seconds, which means that if

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<v Speaker 1>I have a challenge within forty five seconds, I translate

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<v Speaker 1>it into a possibility. Because no one wants to marinate

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<v Speaker 1>in shit.

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<v Speaker 2>No, I'm with you. Number three, Connecting is the most

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<v Speaker 2>powerful tool, and throughout the whole three episodes this has

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<v Speaker 2>been a theme connection.

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<v Speaker 1>Honestly, it makes a well go around. Without it, you

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<v Speaker 1>and I wouldn't be here having this powerful chat and

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<v Speaker 1>collaborating today. And I do believe that if you're stuck

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<v Speaker 1>in your career or something in your personal life and

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<v Speaker 1>you feel isolated, just reach out to I want to ask

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<v Speaker 1>them for help. Lean into the power of your community,

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<v Speaker 1>or your family, or your work, whatever that is. When

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<v Speaker 1>you actually ignite a conversation, it allows you to think,

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<v Speaker 1>and when you think, you can evolve, and when you evolve,

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<v Speaker 1>you grow.

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<v Speaker 2>Okay, Number fours make coffee dates. We've discussed that. Number

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<v Speaker 2>five put yourself first.

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<v Speaker 1>Love this one. I learned many years ago that a

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<v Speaker 1>happy heart is a magnet for miracles, and to have

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<v Speaker 1>a happy heart, you need to strip out what no

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<v Speaker 1>longer serves you to create space for what does. And

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<v Speaker 1>the number one bit of advice I can give anyone

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<v Speaker 1>is when you're happy, everyone else is happy.

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<v Speaker 2>How do you do it when you've got such a

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<v Speaker 2>busy life.

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<v Speaker 1>Such a tough question, Sean, because I struggled with this

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<v Speaker 1>for such a long time. I create boundaries, and I

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<v Speaker 1>understand the power of the word no.

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<v Speaker 2>Right. That surprises me somewhat because I can't imagine you

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<v Speaker 2>saying no.

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<v Speaker 1>I say no all the time. Right. So someone might say,

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<v Speaker 1>can I please meet you for a coffee dat in person? No,

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<v Speaker 1>but I can meet you virtually, yeah, right. So it's

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<v Speaker 1>creating boundaries because I don't have time to hop in

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<v Speaker 1>my car go to a coffee shop, you know over

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<v Speaker 1>in Woo. Well, I'm a busy woman. I've got stuff

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<v Speaker 1>that's going on. But yeah, I can dedicate fifteen minutes

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<v Speaker 1>of my time on Zoom to connect with you and

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<v Speaker 1>help you. Absolutely.

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<v Speaker 2>You've spoken earlier on about people's moments when that changed

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<v Speaker 2>their lives. What was yours?

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<v Speaker 1>I definitely think that live and die moment when I

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<v Speaker 1>had septa simia because I was given a six month recovery,

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<v Speaker 1>which in actual fact it ended up being three to

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<v Speaker 1>four years because I got adrenaline chronic fatigue. It was

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<v Speaker 1>definitely that game changing moment for me because I realized

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<v Speaker 1>that I had to come back into alignment with my values,

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<v Speaker 1>my intent, my purpose. I realized that there are a

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<v Speaker 1>lot of takers in my life, and I realized that

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<v Speaker 1>life is about mutual energy exchange. It's give or take.

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<v Speaker 1>So I had to make some really really hard decisions

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<v Speaker 1>about who I wanted in my life, who was actually

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<v Speaker 1>going to make up my core tribe. I needed to

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<v Speaker 1>create space to win the battle of my life really,

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<v Speaker 1>which was freedom for my daughter and I to be

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<v Speaker 1>able to step into our own power. And then after

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<v Speaker 1>that it was all just about give yourself space right,

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<v Speaker 1>get to know yourself. And once I understood myself, once

0:11:18.840 --> 0:11:21.640
<v Speaker 1>I had that happy heart, I mean, this is going

0:11:21.640 --> 0:11:24.160
<v Speaker 1>a bit off peace, and I attracted my soulmate, so

0:11:24.320 --> 0:11:25.760
<v Speaker 1>I had a happy ending as well.

0:11:26.120 --> 0:11:29.880
<v Speaker 2>What about people who come into your life and you

0:11:29.880 --> 0:11:32.400
<v Speaker 2>know they take from you? How do you know the

0:11:32.440 --> 0:11:35.440
<v Speaker 2>ones that are giving to you as well? How do

0:11:35.520 --> 0:11:40.040
<v Speaker 2>you ensure that you're around the right people. I like

0:11:40.080 --> 0:11:42.160
<v Speaker 2>the term tribe because I think of my children. You know,

0:11:42.360 --> 0:11:44.800
<v Speaker 2>each of them need their own tribe. They feel safe

0:11:45.080 --> 0:11:49.000
<v Speaker 2>within that. But you're really asking it's a give and take.

0:11:49.040 --> 0:11:51.280
<v Speaker 2>If you're in a tribe, how do you find those people?

0:11:51.440 --> 0:11:54.199
<v Speaker 1>Yeah, it's really that's a really really interesting question, Sean,

0:11:54.280 --> 0:11:56.000
<v Speaker 1>and I love this, so I'll give an analogy around

0:11:56.000 --> 0:11:58.000
<v Speaker 1>a coffee date because I opened my diary for coffee

0:11:58.040 --> 0:12:00.199
<v Speaker 1>dates and I did during lockdown at some when I

0:12:00.280 --> 0:12:02.720
<v Speaker 1>was having twice did you handle COVID twenty two coffee

0:12:02.760 --> 0:12:04.679
<v Speaker 1>dates a week? I loved it because I was connecting

0:12:04.720 --> 0:12:08.040
<v Speaker 1>with people. I just love the conversation. I love leaning in,

0:12:08.440 --> 0:12:10.720
<v Speaker 1>I love learning how I could help people, you know,

0:12:11.440 --> 0:12:14.160
<v Speaker 1>and you know, going back to that point about how

0:12:14.160 --> 0:12:15.400
<v Speaker 1>do you know if it's the right person or the

0:12:15.400 --> 0:12:18.280
<v Speaker 1>wrong person during that time frame, a lot of people would,

0:12:18.520 --> 0:12:20.640
<v Speaker 1>you know, lock in the coffee date with me virtually

0:12:21.200 --> 0:12:22.680
<v Speaker 1>and they'd just be like, I want to know this,

0:12:22.800 --> 0:12:25.559
<v Speaker 1>I want to know that. Gimme, gimme, gimme. And I

0:12:25.760 --> 0:12:29.439
<v Speaker 1>be like, hang on, there's something that right here. And

0:12:29.520 --> 0:12:30.880
<v Speaker 1>at first I was like, oh, should I give them

0:12:30.880 --> 0:12:32.720
<v Speaker 1>that time? Maybe they might pull around, And then I

0:12:32.760 --> 0:12:35.360
<v Speaker 1>realized I don't have the time. Actually, I will know

0:12:35.440 --> 0:12:38.280
<v Speaker 1>within ninety seconds if you're a giver or a taker.

0:12:38.880 --> 0:12:43.600
<v Speaker 1>And I just want people that I intermutual exchange of energy.

0:12:43.800 --> 0:12:45.959
<v Speaker 1>How can I help you, Tory, and vice versa? How

0:12:45.960 --> 0:12:47.040
<v Speaker 1>can I help you, Sean?

0:12:47.960 --> 0:12:50.480
<v Speaker 2>I'm going to start a torri Archbold at torri Archbold,

0:12:50.840 --> 0:12:53.640
<v Speaker 2>what's your next Powerful steph.

0:12:53.679 --> 0:12:57.440
<v Speaker 1>I'm entering the US markets. How exciting, and I'm having

0:12:57.480 --> 0:13:00.079
<v Speaker 1>lots of coffee dates to make it happen, right.

0:13:00.559 --> 0:13:03.720
<v Speaker 2>Tory, thank you very much for being part of Powerful Leaderships,

0:13:03.760 --> 0:13:06.959
<v Speaker 2>a collaboration between Powerful Steps and Fear and Greed. This

0:13:07.160 --> 0:13:10.520
<v Speaker 2>was our third episode of out six part series. Don't

0:13:10.559 --> 0:13:13.040
<v Speaker 2>forget to hit follow on your favorite podcast platform to

0:13:13.040 --> 0:13:15.200
<v Speaker 2>make sure you get episode four, and of course go

0:13:15.320 --> 0:13:17.199
<v Speaker 2>back and listen to one and two if you haven't

0:13:17.240 --> 0:13:19.079
<v Speaker 2>done so yet. I'm sure I.

0:13:19.040 --> 0:13:21.520
<v Speaker 1>Alma, thank you for being here with me today. I

0:13:21.559 --> 0:13:24.480
<v Speaker 1>trust that you enjoyed listening to yet another powerful story.

0:13:24.880 --> 0:13:27.680
<v Speaker 1>Sometimes we can forget just how incredible we are as

0:13:27.760 --> 0:13:30.480
<v Speaker 1>women and how important it is to support each other.

0:13:30.679 --> 0:13:32.439
<v Speaker 1>I'd love for you to take a moment to review

0:13:32.480 --> 0:13:35.199
<v Speaker 1>the podcast and help support the show. You can also

0:13:35.240 --> 0:13:37.520
<v Speaker 1>take a screenshot of this episode and share it across

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<v Speaker 1>your social media. Be sure to tag me so that

0:13:39.920 --> 0:13:42.080
<v Speaker 1>I can give you a shout out too. I'm a

0:13:42.120 --> 0:13:45.640
<v Speaker 1>true believer of women supporting women, and I look forward

0:13:45.679 --> 0:13:48.920
<v Speaker 1>to connecting with you again soon. Much love, Toy