1 00:00:04,160 --> 00:00:07,320 Speaker 1: Welcome back to another bonus episode of Big Business. I 2 00:00:07,360 --> 00:00:10,600 Speaker 1: feel like these bonus episodes are actually just turning into 3 00:00:11,160 --> 00:00:14,160 Speaker 1: me answering your questions. It's like a little advice series. 4 00:00:14,200 --> 00:00:15,880 Speaker 1: Maybe we need to change the name of them, Xander. 5 00:00:15,880 --> 00:00:19,200 Speaker 1: It's no longer bonus episodes. It's like BRIT's advice series. 6 00:00:19,680 --> 00:00:24,040 Speaker 1: I've got adm here from stephie Hi, Brittany April and 7 00:00:24,160 --> 00:00:28,680 Speaker 1: producer x Big fan Here. This podcast has honestly been 8 00:00:28,760 --> 00:00:31,520 Speaker 1: a godsend for someone like me taking a step into 9 00:00:31,520 --> 00:00:34,960 Speaker 1: the business world. I just wanted some advice and insight. 10 00:00:35,400 --> 00:00:40,560 Speaker 1: I recently received a two star review that was completely unjustified. 11 00:00:40,960 --> 00:00:44,880 Speaker 1: They left a Google review under a fake name. They've 12 00:00:44,920 --> 00:00:46,760 Speaker 1: even given us the name here. I won't read that 13 00:00:46,800 --> 00:00:51,320 Speaker 1: one out and after some sleuthing, I know I'm crazy, 14 00:00:51,840 --> 00:00:53,239 Speaker 1: I figured out who it was. 15 00:00:54,520 --> 00:00:55,680 Speaker 2: I've already replied to. 16 00:00:55,640 --> 00:00:58,640 Speaker 1: The Google review, But do you think I should also 17 00:00:58,760 --> 00:01:02,720 Speaker 1: message them personally? I often read comments on your posts 18 00:01:02,760 --> 00:01:07,080 Speaker 1: and I love the clapbacks. It has helped me reply 19 00:01:07,319 --> 00:01:10,560 Speaker 1: to comments on mine. Anyways, thank you for all of 20 00:01:10,600 --> 00:01:13,280 Speaker 1: the all that you do and for being an inspiration 21 00:01:13,360 --> 00:01:15,520 Speaker 1: to all the women out there chasing their dreams. Lots 22 00:01:15,520 --> 00:01:20,319 Speaker 1: of love, Stephie. Well, thanks Steffie for sending in your question. 23 00:01:21,200 --> 00:01:23,760 Speaker 1: This is a tough one and I think back to 24 00:01:23,840 --> 00:01:29,040 Speaker 1: my earlier days of Fate, in those first few Foundational years, 25 00:01:29,600 --> 00:01:36,360 Speaker 1: and I would take reviews like negative reviews so so personally, 26 00:01:36,680 --> 00:01:38,600 Speaker 1: like they hit you like a ton of bricks, and 27 00:01:39,400 --> 00:01:42,039 Speaker 1: especially like because you've figured out who this person is 28 00:01:42,240 --> 00:01:46,800 Speaker 1: and you know them, it feels so personal and hurtful. 29 00:01:47,400 --> 00:01:48,600 Speaker 2: I used to do the same. 30 00:01:50,000 --> 00:01:53,000 Speaker 1: Even when, like, not if it was a public review, 31 00:01:53,040 --> 00:01:55,480 Speaker 1: but if we had a customer send us like a 32 00:01:55,600 --> 00:01:59,160 Speaker 1: horrible email, or someone just fully coming at us, like, 33 00:01:59,200 --> 00:02:00,920 Speaker 1: you know, trying to give us a piece of their mind. 34 00:02:00,960 --> 00:02:04,680 Speaker 1: I'm all for constructive criticism and feedback on my products 35 00:02:04,760 --> 00:02:07,800 Speaker 1: or our service or anything in between, or our business 36 00:02:07,840 --> 00:02:11,240 Speaker 1: as a whole. But when someone just does something that 37 00:02:11,320 --> 00:02:14,640 Speaker 1: just feels so intentionally nasty, it's hard to not get 38 00:02:14,720 --> 00:02:18,959 Speaker 1: upset by it. So I can understand how you feel now. 39 00:02:19,240 --> 00:02:22,560 Speaker 1: Me in my early stages of Fate, I definitely would 40 00:02:22,560 --> 00:02:25,639 Speaker 1: have like went real far with a two star review, 41 00:02:25,960 --> 00:02:27,600 Speaker 1: Like if I was in your position, I would have 42 00:02:27,600 --> 00:02:29,240 Speaker 1: messaged them and said, Hi, I. 43 00:02:29,600 --> 00:02:30,880 Speaker 2: Like, what the fuck are you doing? 44 00:02:32,520 --> 00:02:36,160 Speaker 1: But twenty twenty five me, I wouldn't give it the 45 00:02:36,200 --> 00:02:40,160 Speaker 1: time of day at all unless you want to get 46 00:02:40,200 --> 00:02:43,040 Speaker 1: funny with it with a viral piece of content. 47 00:02:43,120 --> 00:02:44,280 Speaker 2: But I'll get I'll get to that. 48 00:02:45,160 --> 00:02:48,760 Speaker 1: I think for anyone, not just you, Steph, but anyone 49 00:02:49,160 --> 00:02:51,560 Speaker 1: you've done the right thing where someone's left you a 50 00:02:51,680 --> 00:02:55,359 Speaker 1: two star review on Google which is public, and you've 51 00:02:55,360 --> 00:02:59,079 Speaker 1: done the right thing by replying to them. Always make 52 00:02:59,120 --> 00:03:02,959 Speaker 1: sure you do that because it shows that you're a 53 00:03:03,040 --> 00:03:06,079 Speaker 1: human behind your business profile on Google, and it shows 54 00:03:06,080 --> 00:03:08,440 Speaker 1: that you care. I obviously don't know what they've written, 55 00:03:08,520 --> 00:03:11,919 Speaker 1: and I don't know what you've said back, but when 56 00:03:11,919 --> 00:03:14,960 Speaker 1: it comes to replying to reviews and if someone has 57 00:03:14,960 --> 00:03:18,360 Speaker 1: said nasty things or things that aren't true, it's just 58 00:03:18,440 --> 00:03:21,120 Speaker 1: important to hit them back with the facts and like 59 00:03:21,160 --> 00:03:25,200 Speaker 1: acknowledge their feedback and say, actually, we did do this 60 00:03:25,320 --> 00:03:27,840 Speaker 1: for you and that like, if you've got the answers 61 00:03:27,919 --> 00:03:29,880 Speaker 1: as to what they're saying, you can lay it out 62 00:03:29,919 --> 00:03:31,720 Speaker 1: and be like, well, I'm sorry that you did have 63 00:03:31,800 --> 00:03:35,600 Speaker 1: a bad experience with your return, but blah blah blah, 64 00:03:35,680 --> 00:03:37,760 Speaker 1: and like spell it out and then make it like 65 00:03:37,800 --> 00:03:40,440 Speaker 1: a sandwich like some positivity at the start. Hit them 66 00:03:40,480 --> 00:03:42,560 Speaker 1: with the facts in the middle and thank them again 67 00:03:42,600 --> 00:03:45,360 Speaker 1: for their feedback at the end. And I think this 68 00:03:45,440 --> 00:03:47,720 Speaker 1: is good because number one, it puts them in their 69 00:03:47,760 --> 00:03:50,920 Speaker 1: place and you've shown them the facts. But also it 70 00:03:51,000 --> 00:03:54,160 Speaker 1: shows anyone looking at your Google reviews that you are 71 00:03:54,320 --> 00:03:58,440 Speaker 1: active when it comes to like problem solving or helping customers. 72 00:03:58,880 --> 00:04:02,120 Speaker 2: And a good thing to have bad reviews. 73 00:04:03,000 --> 00:04:06,640 Speaker 1: I know that sounds crazy to say, but it's a 74 00:04:06,640 --> 00:04:09,640 Speaker 1: good thing to have a few like not so good 75 00:04:09,640 --> 00:04:12,680 Speaker 1: reviews mixed in with your great ones because it makes 76 00:04:12,720 --> 00:04:15,320 Speaker 1: it seem more real and legit, Like if a business 77 00:04:15,320 --> 00:04:19,000 Speaker 1: only has five star everything, it seems sus like it's 78 00:04:19,080 --> 00:04:22,479 Speaker 1: normal for businesses to have a few negative reviews. It 79 00:04:22,560 --> 00:04:25,600 Speaker 1: makes it more real, it makes it more human. So 80 00:04:26,240 --> 00:04:28,760 Speaker 1: I wouldn't let it eat you alive. And if it 81 00:04:28,839 --> 00:04:31,279 Speaker 1: was me, I wouldn't reach out to that person. I 82 00:04:31,320 --> 00:04:34,200 Speaker 1: think they've got enough going on in their own life, obviously, 83 00:04:34,279 --> 00:04:36,719 Speaker 1: if they've made a fake account and they're going to 84 00:04:36,800 --> 00:04:40,000 Speaker 1: the lengths of leaving you a negative review, and you 85 00:04:40,040 --> 00:04:43,640 Speaker 1: don't want to stoop to their level, and you also 86 00:04:43,760 --> 00:04:47,440 Speaker 1: kind of don't want to let them know how much 87 00:04:47,520 --> 00:04:49,839 Speaker 1: you care about whatever it is that they've said. Because 88 00:04:49,880 --> 00:04:52,680 Speaker 1: it's only just going to like give them satisfaction, if 89 00:04:52,720 --> 00:04:53,320 Speaker 1: you know what I mean. 90 00:04:53,720 --> 00:04:55,080 Speaker 2: So I would just leave it as that. 91 00:04:55,720 --> 00:04:58,200 Speaker 1: And if you're a new business, it can be really 92 00:04:58,240 --> 00:05:02,920 Speaker 1: damaging when you have like an Google profile and if 93 00:05:02,920 --> 00:05:05,680 Speaker 1: you don't have many other reviews, because then it can 94 00:05:05,720 --> 00:05:08,200 Speaker 1: really bring your star rating down if someone's given you 95 00:05:08,240 --> 00:05:09,760 Speaker 1: a two and then you've only. 96 00:05:09,600 --> 00:05:12,240 Speaker 2: Got a couple of other five star reviews. 97 00:05:12,560 --> 00:05:14,920 Speaker 1: So what I would do if that is what you're 98 00:05:15,440 --> 00:05:19,960 Speaker 1: in the situation of, is to just maybe think of 99 00:05:20,120 --> 00:05:23,440 Speaker 1: some creative ways to get yourself some new reviews to 100 00:05:23,760 --> 00:05:26,880 Speaker 1: kind of drown out the bad review if there's not 101 00:05:27,000 --> 00:05:28,840 Speaker 1: many there, So maybe you can reach out to your 102 00:05:28,839 --> 00:05:30,839 Speaker 1: family and friends and ask if they could give you 103 00:05:31,040 --> 00:05:33,599 Speaker 1: a review on your business. You could reach out to 104 00:05:33,640 --> 00:05:38,080 Speaker 1: customers via email or social media, and I think then 105 00:05:38,320 --> 00:05:41,880 Speaker 1: you'll feel better knowing that there's some more positive reviews 106 00:05:42,160 --> 00:05:45,520 Speaker 1: to kind of sandwich and squish the two star review. 107 00:05:46,520 --> 00:05:48,280 Speaker 2: Now the only other thing that. 108 00:05:48,240 --> 00:05:51,560 Speaker 1: You could really do, but you've got to do it 109 00:05:51,760 --> 00:05:55,360 Speaker 1: so carefully, and you've got to do it right. And 110 00:05:56,080 --> 00:05:59,560 Speaker 1: I don't know your business or anything, so I can't 111 00:05:59,600 --> 00:06:02,839 Speaker 1: look up on socials. You know what you're doing but 112 00:06:03,720 --> 00:06:05,800 Speaker 1: one thing that you can do because, as you said, 113 00:06:05,839 --> 00:06:09,279 Speaker 1: people love a clapback moment, and I've done this many 114 00:06:09,320 --> 00:06:11,599 Speaker 1: times over the years, where you get a bad review 115 00:06:11,839 --> 00:06:14,520 Speaker 1: and you turn it into a hilarious piece of content. 116 00:06:15,160 --> 00:06:17,440 Speaker 1: So there is the opportunity for you to do that, 117 00:06:17,720 --> 00:06:21,080 Speaker 1: but I do think you've got a way. 118 00:06:21,000 --> 00:06:22,080 Speaker 2: Up whether it's worth it. 119 00:06:22,560 --> 00:06:25,680 Speaker 1: And because this person knows you personally and you know 120 00:06:25,760 --> 00:06:28,719 Speaker 1: one another, it might feel like you're just doing it 121 00:06:28,760 --> 00:06:32,960 Speaker 1: as a personal attack, whereas like I've done videos about 122 00:06:33,360 --> 00:06:36,640 Speaker 1: terrible comments that I've gotten when it's just some random 123 00:06:36,680 --> 00:06:37,800 Speaker 1: Joe blow that I don't know. 124 00:06:37,720 --> 00:06:39,480 Speaker 2: Saying, oh, good luck with your store, it's going. 125 00:06:39,480 --> 00:06:41,720 Speaker 1: To fail, then I use that to make a really 126 00:06:41,760 --> 00:06:45,520 Speaker 1: funny video moment. So I don't know what your content 127 00:06:45,640 --> 00:06:49,080 Speaker 1: is like, but there is always opportunity to turn it 128 00:06:49,120 --> 00:06:52,400 Speaker 1: into a piece of funny content or an educational piece 129 00:06:52,440 --> 00:06:53,560 Speaker 1: of content. 130 00:06:54,240 --> 00:06:55,719 Speaker 2: And you could keep it really light. 131 00:06:56,520 --> 00:06:58,560 Speaker 1: You know, I don't know what the review was, but 132 00:06:58,600 --> 00:07:01,640 Speaker 1: if let's say it's someone saying your cupcakes are shit, 133 00:07:02,320 --> 00:07:05,120 Speaker 1: and you could be like Joe said that our cupcakes 134 00:07:05,160 --> 00:07:08,400 Speaker 1: are shit, and then you know or whatever it is, 135 00:07:08,440 --> 00:07:09,920 Speaker 1: and then you can turn it into a positive and 136 00:07:09,960 --> 00:07:12,680 Speaker 1: like you could make it educational about how amazing your 137 00:07:12,720 --> 00:07:15,400 Speaker 1: products actually are. But it just depends, like on the 138 00:07:15,400 --> 00:07:18,560 Speaker 1: context of the review, on your relationship with that person 139 00:07:18,600 --> 00:07:21,560 Speaker 1: and how you do know them. If it feels personal 140 00:07:21,680 --> 00:07:23,600 Speaker 1: and you know one another, I would kind of just 141 00:07:23,680 --> 00:07:25,960 Speaker 1: lay it to rest. But if you want to have 142 00:07:26,000 --> 00:07:29,520 Speaker 1: fun with it, there's also a great content opportunity there. 143 00:07:30,320 --> 00:07:36,240 Speaker 1: I actually had someone leave the nastiest, like the nastiest 144 00:07:36,520 --> 00:07:40,200 Speaker 1: review a few months back, well actually it might have 145 00:07:40,280 --> 00:07:43,840 Speaker 1: even been like six months ago now, and it was 146 00:07:43,920 --> 00:07:47,080 Speaker 1: like the size of two a four pieces of paper 147 00:07:47,760 --> 00:07:50,920 Speaker 1: and it was on our Downtown pants, which is like 148 00:07:51,000 --> 00:07:53,760 Speaker 1: one of our best selling products, Like people fucking love 149 00:07:53,800 --> 00:07:56,240 Speaker 1: our Downtown pants and I need to go back and 150 00:07:56,280 --> 00:07:58,000 Speaker 1: find it. But I kind of read it and went 151 00:07:58,080 --> 00:08:02,280 Speaker 1: like whoa. So when I started reading this review, it 152 00:08:02,400 --> 00:08:06,720 Speaker 1: was so nasty that I thought that they were starting 153 00:08:06,720 --> 00:08:08,720 Speaker 1: it off nasty and then it was going to end 154 00:08:08,760 --> 00:08:11,200 Speaker 1: with like, I'm just kidding, these are the best pants ever. Like, 155 00:08:11,240 --> 00:08:13,960 Speaker 1: this review was so horrible that I thought it was 156 00:08:14,000 --> 00:08:18,520 Speaker 1: like a prank, but it wasn't. And I remember reading 157 00:08:18,560 --> 00:08:21,960 Speaker 1: it and thinking, oh God, that's so horrible, And because 158 00:08:22,000 --> 00:08:25,480 Speaker 1: it was about one of our best selling products. I thought, 159 00:08:25,480 --> 00:08:28,280 Speaker 1: holy shit, I could make a video about this and 160 00:08:28,400 --> 00:08:31,760 Speaker 1: like have us all wearing the Downtown Pants and reading out. 161 00:08:31,600 --> 00:08:34,960 Speaker 2: This really really horrible review. But I just kind of 162 00:08:35,040 --> 00:08:35,400 Speaker 2: left it. 163 00:08:35,480 --> 00:08:37,520 Speaker 1: And actually I've thought about it every now and then, 164 00:08:37,640 --> 00:08:39,200 Speaker 1: like over the last couple of months. 165 00:08:39,640 --> 00:08:40,640 Speaker 2: But it's one of those things. 166 00:08:40,679 --> 00:08:44,480 Speaker 1: It's like, yes, it creates an opportunity for fun content, 167 00:08:44,600 --> 00:08:47,040 Speaker 1: and everyone would find that so funny and it's clever. 168 00:08:47,520 --> 00:08:49,760 Speaker 1: You know, we could market our Downtown Pants using that 169 00:08:49,840 --> 00:08:53,120 Speaker 1: bad review. But sometimes it's better to just you know, 170 00:08:53,240 --> 00:08:55,400 Speaker 1: put it to the side and like not think about it. 171 00:08:55,440 --> 00:08:57,920 Speaker 1: And also, you've got to be careful with creating content 172 00:08:57,960 --> 00:09:00,720 Speaker 1: about negative reviews. Obviously I've done it a few times 173 00:09:00,720 --> 00:09:03,079 Speaker 1: over the years, but you don't want to become known 174 00:09:03,120 --> 00:09:06,080 Speaker 1: for that because then it just might come across that 175 00:09:06,400 --> 00:09:09,560 Speaker 1: you focus on the negativity. It also might draw more 176 00:09:09,720 --> 00:09:12,720 Speaker 1: negativity towards your business or your products. It might inspire 177 00:09:12,800 --> 00:09:15,440 Speaker 1: others to leave bad reviews. So you just got to 178 00:09:15,480 --> 00:09:19,959 Speaker 1: tread so lightly when it comes to creating that kind 179 00:09:20,000 --> 00:09:22,080 Speaker 1: of content. But I have been sitting on that idea 180 00:09:22,120 --> 00:09:23,760 Speaker 1: for ages, and I do kind of want to go 181 00:09:23,880 --> 00:09:27,319 Speaker 1: back to that review of the downtown Pants and make 182 00:09:27,640 --> 00:09:32,920 Speaker 1: a masterpiece piece of content for it. But tread lightly 183 00:09:33,400 --> 00:09:38,360 Speaker 1: is all I'm going to say. 184 00:09:39,000 --> 00:09:40,640 Speaker 2: To all of your business owners out there. 185 00:09:41,320 --> 00:09:44,000 Speaker 1: I know how hard it is when you receive bad feedback, 186 00:09:44,080 --> 00:09:47,600 Speaker 1: negative feedback, or a negative review, but you've just got 187 00:09:47,640 --> 00:09:48,199 Speaker 1: to take it with. 188 00:09:48,160 --> 00:09:48,960 Speaker 2: A grain of salt. 189 00:09:49,040 --> 00:09:52,640 Speaker 1: If negative reviews are constructive and you can take anything 190 00:09:52,679 --> 00:09:55,360 Speaker 1: away from it and learn how to improve for next time, 191 00:09:55,679 --> 00:09:58,360 Speaker 1: or improve your products or service, whatever it may be, 192 00:09:58,840 --> 00:10:01,080 Speaker 1: take that as a lesson, and just try not to 193 00:10:01,160 --> 00:10:04,040 Speaker 1: let it get you down, because I know how easy 194 00:10:04,080 --> 00:10:07,120 Speaker 1: that is, and you feel like it just feels so 195 00:10:07,200 --> 00:10:10,640 Speaker 1: personal and it's so upsetting, but it's honestly just part 196 00:10:10,640 --> 00:10:14,120 Speaker 1: of the game at the end of the day. And hey, 197 00:10:14,280 --> 00:10:16,840 Speaker 1: I think it's a great thing that you know, we 198 00:10:17,080 --> 00:10:19,760 Speaker 1: have customers in the first place that have the opportunity 199 00:10:19,800 --> 00:10:22,079 Speaker 1: to leave us reviews. But maybe in this instant, this 200 00:10:22,360 --> 00:10:24,640 Speaker 1: person might not have even been a customer, And I 201 00:10:24,679 --> 00:10:28,520 Speaker 1: get how mad that must make you feel. But it's 202 00:10:28,559 --> 00:10:30,760 Speaker 1: better to just like let it go, especially if it's 203 00:10:30,800 --> 00:10:32,839 Speaker 1: someone that you know personally. So thank you so much, 204 00:10:32,880 --> 00:10:35,719 Speaker 1: Stephie for sending in your questions. Sandy, would you like 205 00:10:35,760 --> 00:10:37,719 Speaker 1: me to answer one more question or you just want 206 00:10:37,760 --> 00:10:40,480 Speaker 1: to leave it at that, Okay, I'll just answer this. 207 00:10:40,520 --> 00:10:43,360 Speaker 1: We've got quick dms here, We've got like this big 208 00:10:43,440 --> 00:10:47,839 Speaker 1: shared like board that we put everyone's dms on. Hey, 209 00:10:47,840 --> 00:10:49,280 Speaker 1: brid I would love to know your take on the 210 00:10:49,320 --> 00:10:54,080 Speaker 1: Bonds marketing with old Robert iconic iconic And this is 211 00:10:54,559 --> 00:10:56,520 Speaker 1: like I'm sure everyone's seen it, cause it's kind of 212 00:10:56,520 --> 00:11:00,600 Speaker 1: old by now, but this viral campaign, all this campaign 213 00:11:00,640 --> 00:11:03,520 Speaker 1: that Bonds did went absolutely viral because it was Robert 214 00:11:03,559 --> 00:11:06,960 Speaker 1: Irwin sitting there in his undies in like a traditional 215 00:11:07,080 --> 00:11:11,040 Speaker 1: Aussie backyard on a plastic chair, and it was just 216 00:11:12,120 --> 00:11:16,800 Speaker 1: so like, whoever thought of that idea? So so clever 217 00:11:17,720 --> 00:11:20,760 Speaker 1: because you just I think we all still associate Robert 218 00:11:20,840 --> 00:11:23,200 Speaker 1: Erwin with being like a little boy, and so for 219 00:11:23,320 --> 00:11:25,480 Speaker 1: him to kind of be in his undies with like 220 00:11:25,520 --> 00:11:28,560 Speaker 1: all these clothes off, basically, it was just such. 221 00:11:28,320 --> 00:11:29,240 Speaker 2: An iconic moment. 222 00:11:29,920 --> 00:11:31,920 Speaker 1: And I take my hat off to Bonds, and this 223 00:11:31,960 --> 00:11:36,880 Speaker 1: is a great example of a traditional brand that has 224 00:11:36,920 --> 00:11:41,400 Speaker 1: been around for a really long time. When did Bonds start? 225 00:11:42,920 --> 00:11:45,959 Speaker 1: It just automatically googled when did Bond start? 226 00:11:46,040 --> 00:11:47,960 Speaker 2: Juicing? What the fuck is that. 227 00:11:49,400 --> 00:11:56,080 Speaker 1: Bond's clothes clothing started in nineteen fifteen. Wow, so that's 228 00:11:56,120 --> 00:11:58,560 Speaker 1: been around for over a hundred years. 229 00:11:59,200 --> 00:11:59,840 Speaker 2: That's crazy. 230 00:12:00,000 --> 00:12:02,560 Speaker 1: I was speaking about that in an episode recently about 231 00:12:02,600 --> 00:12:05,480 Speaker 1: like how businesses are not often around for one hundred years. 232 00:12:06,000 --> 00:12:08,760 Speaker 2: So this is the perfect example of a. 233 00:12:08,800 --> 00:12:11,520 Speaker 1: Brand that has been around for a really, really long 234 00:12:11,600 --> 00:12:16,360 Speaker 1: time pivoting and just staying relevant. And you know, we've 235 00:12:16,360 --> 00:12:19,200 Speaker 1: had many discussions on the pod about brands that just 236 00:12:19,559 --> 00:12:23,400 Speaker 1: become stale and old, for example Jean's West and how 237 00:12:23,440 --> 00:12:24,760 Speaker 1: they're closing down all their stores. 238 00:12:24,800 --> 00:12:25,880 Speaker 2: It's because these brands. 239 00:12:25,640 --> 00:12:27,880 Speaker 1: Have been around for so long, but they don't have 240 00:12:27,960 --> 00:12:32,080 Speaker 1: it in them to adapt and change and do something new. 241 00:12:32,640 --> 00:12:35,439 Speaker 2: Whereas clearly Bonds knows their shit. 242 00:12:35,559 --> 00:12:38,600 Speaker 1: They've hired younger people that are coming up with these 243 00:12:38,640 --> 00:12:41,240 Speaker 1: marketing ideas because no offense to the Bonds team, but 244 00:12:41,280 --> 00:12:43,520 Speaker 1: I don't think like a sixty five year old person 245 00:12:43,600 --> 00:12:46,400 Speaker 1: is coming up with this marketing strategy of using Robert. 246 00:12:46,120 --> 00:12:49,600 Speaker 2: Irwin in their campaign. So it's just so clever. 247 00:12:49,800 --> 00:12:54,240 Speaker 1: I loved everything about it. It was so simple, yet 248 00:12:54,360 --> 00:12:58,040 Speaker 1: it was so powerful, you know, Like it was so simple. 249 00:12:58,080 --> 00:13:00,640 Speaker 1: He's just sitting in the backyard and the camera pans out. 250 00:13:00,679 --> 00:13:03,160 Speaker 1: You can hear like crickets and it's just Robert Herwin 251 00:13:03,240 --> 00:13:03,920 Speaker 1: in Bonds. 252 00:13:04,760 --> 00:13:06,880 Speaker 2: I absolutely loved. 253 00:13:06,559 --> 00:13:10,320 Speaker 1: That, and it makes me think, fuck, I wish I 254 00:13:10,360 --> 00:13:12,920 Speaker 1: had the money and also just like the creativeness to 255 00:13:12,960 --> 00:13:16,320 Speaker 1: come up with something like that, because that is just iconic. 256 00:13:16,360 --> 00:13:18,600 Speaker 1: But I feel like a brand only as iconic as 257 00:13:18,600 --> 00:13:21,640 Speaker 1: Bonds could do something like that. Anyway, that's all for 258 00:13:21,679 --> 00:13:24,480 Speaker 1: today's bonus episode, and I'll be back in your ears 259 00:13:24,480 --> 00:13:25,360 Speaker 1: next week with a main