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Speaker 1: Hi, I'm Britney Saunders, and welcome to Big Business, the

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Speaker 1: place where business is far from boring. And today I'm

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Speaker 1: recording on gaddigl Land. Now I somehow manage to build

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Speaker 1: an empire from the garage underneath my house, and I'm

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Speaker 1: here to share it all with you, from the winds,

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Speaker 1: the mistakes, the challenging times, and funny moments in between.

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Speaker 1: Whether you're in business already, you're not in the game

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Speaker 1: at all, You want some inspo, or you simply just

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Speaker 1: want to hear the tea, this is the podcast for you.

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Speaker 1: Coming up on today's episode, I am joined by a

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Speaker 1: very exciting guest. It's none other than Christian Hull, and

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Speaker 1: I'm sure a lot of you know that name. Christian

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Speaker 1: Hull is an actor nominated Australian comedian and content creator

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Speaker 1: who has accumulated over six hundred and seventy million views

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Speaker 1: on his plethora of hilarious videos. Christian is best recognized

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Speaker 1: for his character sketches, guessing paint colors, reacting to hilarious

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Speaker 1: five minute craft hacks, and trying to find the Soy

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Speaker 1: sauce Cole's Mini Christian has since published his book titled

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Speaker 1: Leave Me Alone. Which instantly became a bestseller. And today

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Speaker 1: we're switching things up and talking about something a little

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Speaker 1: different With Christian. He launched a business called fuck Off

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Speaker 1: Shop in COVID Times and he has just shut it down.

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Speaker 1: He did a video which went quite viral on TikTok

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Speaker 1: and it caught my attention. He was very vulnerable in

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Speaker 1: the video, so I thought, what a great opportunity to

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Speaker 1: get Christian on the show and chat all things business,

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Speaker 1: the mistakes that he's made, and why he's made the

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Speaker 1: decision to shut this thing down.

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Speaker 2: Hi. Hi, it's me. Oh I'm really loud. Yeah, I

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Speaker 2: talk very loudly. Oh my god, a little naturally. If

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Speaker 2: I start talking, you're just talk louder. Yeah. No, it

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Speaker 2: is his show as a powel operator. You ready, No,

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Speaker 2: thanks for having me.

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Speaker 1: Welcome to be business, Christian.

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Speaker 2: It feels weird to be here talking to you at

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Speaker 2: the end of my business career. What time time. Thanks

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Speaker 2: for reaching out while I'm found and closed. I could

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Speaker 2: have used your advice two years ago.

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Speaker 1: Reached out to me.

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Speaker 2: I'm too nervous. Stop you're you're my Jeanine Ellis.

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Speaker 1: Stop. Yeah really, yeah, I've seen your comments on my

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Speaker 1: TikTok and stuff over like the last a year or so,

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Speaker 1: and I've oh, that's so nice, like you comment nice

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Speaker 1: things on my like behind the scenes videos.

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Speaker 2: When I'm secretly like I'm going to copy that idea,

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Speaker 2: let's make a salad of the worst candies ever, which.

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Speaker 1: How genius was that?

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Speaker 2: That was so smart? So, just for reference, I've had

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Speaker 2: a business for four years and I've just shut it

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Speaker 2: down because the world is imploding in on it, which.

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Speaker 1: Is what we're going to talk about in detail today, Okay,

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Speaker 1: but yeah, keep going.

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Speaker 2: And yeah, and so I used to watch all your

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Speaker 2: stuff and be so inspired by all of your content.

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Speaker 2: I want to do that, and then I try to

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Speaker 2: do it and it's really it's really hard. You make

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Speaker 2: it look really easy I do.

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Speaker 1: And that's something I almost think I'm a little bit

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Speaker 1: guilty of, like how easy I actually do make just

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Speaker 1: look you make.

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Speaker 2: It look really simple.

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Speaker 1: I don't intentionally set out to go, yeah, I'm going

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Speaker 1: to make this look like a piece of piss.

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Speaker 2: But I think it's really motivating, Like it was really

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Speaker 2: motivating for me to go, all right, I can do it.

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Speaker 2: I mean, except your products are way more valuable and

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Speaker 2: needed than my Dick soaps and Dick cheese boards and

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Speaker 2: a water bottle in the shape of a penis.

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Speaker 1: It's iconic, though, come on, yeah, I mean, yeah, is

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Speaker 1: it it is? We're going to dive into that today.

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Speaker 1: But if there's one thing that I'm really passionate about

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Speaker 1: on big business when I do get guests on, which

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Speaker 1: isn't all that often, so consider yourself lucky, thank you,

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Speaker 1: But I want to get guests on to speak about

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Speaker 1: the realities of business, because as fun and easy as

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Speaker 1: it all looks on social media, business is actually really hard.

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Speaker 1: And that's something that I always say here on the pod.

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Speaker 1: I'm not really going to use my social media to

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Speaker 1: kind of say this is fucked and this is happening.

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Speaker 1: But I feel like on the pod this is a

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Speaker 1: perfect place for us to come together and talk about

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Speaker 1: these issues.

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Speaker 2: My podcasts are amazing because you can in depth talk

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Speaker 2: about something exactly and funnel people there. Because TikTok no, no, no,

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Speaker 2: they just want thirty seconds.

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Speaker 1: Yeah, oh, they want five seconds on bloody TikTok two

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Speaker 1: seconds and un.

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Speaker 2: Scrolling a brand deal and they were like, yeah, we

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Speaker 2: just want a twenty second video and we want you

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Speaker 2: to do the following I'm like, how much most to

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Speaker 2: squeeze that into twenty seconds?

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Speaker 1: It's crazy.

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Speaker 2: I did, and they loved it and it did really well,

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Speaker 2: and I was annoyed because I just thought it wasn't

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Speaker 2: going to work cool. That was a tid bit of

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Speaker 2: information I didn't need to share with you.

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Speaker 1: I love it.

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Speaker 2: I think you're welcome.

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Speaker 1: Well back to what I was saying, Sorry, we want

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Speaker 1: to talk about the real shit here on big business.

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Speaker 1: And a video that you recently posted on TikTok caught

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Speaker 1: my eye and Xander's I produces Xander, and we thought,

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Speaker 1: let's get Christian on the pod to talk about this.

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Speaker 1: You are shutting down or have shut down your business.

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Speaker 2: Yeah, last few weeks closed it down officially on the

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Speaker 2: books thirtieth of June. Just wrapped that up for a

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Speaker 2: financial year, and I just packed it in. I'd had

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Speaker 2: eighteen months of absolute the most unbelievable financial stress and

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Speaker 2: worry because of rising interest rates, cost of living, and

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Speaker 2: because of the products that I sell aren't really essential items.

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Speaker 2: No one was buying anything, and so I was, yeah,

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Speaker 2: I just someone actually had to tell me. They were like,

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Speaker 2: you should stop, you should close down my warehouse team

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Speaker 2: who pick and pack all my orders. Trudy yes, was

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Speaker 2: one of them. And then there's a group called the

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Speaker 2: Collab Bar so they do a lot of influencer work.

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Speaker 2: And they were like, Christian, you're doing everything completely wrong

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Speaker 2: and you've actually like I was in the red two

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Speaker 2: hundred thousand dollars. Even knowing that, I was like, no,

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Speaker 2: I'm good.

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Speaker 1: It's hard to admit defeat.

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Speaker 2: It's pretty hard. As soon as Trudy and Sam were

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Speaker 2: like you know what, that's closed, I was bursting the teas.

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Speaker 2: I was on the ferry in Brisbane, that's where I live,

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Speaker 2: and I was like I need you. It was really quite.

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Speaker 2: It was quite sad. And because you put everything into

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Speaker 2: a business, like everything, and did you get a UNI

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Speaker 2: for business at all?

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Speaker 1: No?

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Speaker 2: See, so you learn all of these lessons that I'm

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Speaker 2: sure they teach you in business school, like tax is

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Speaker 2: a thing.

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Speaker 1: Yep.

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Speaker 2: I mean obviously it's a thing. But when you've got

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Speaker 2: so much coming at you all at once, you're just

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Speaker 2: not realizing that no.

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Speaker 1: One teaches you. I always say, like, no one teaches

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Speaker 1: you how to be a business owner, No one teaches

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Speaker 1: you how to be a boss. No one teaches you

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Speaker 1: any of those fundamentals of business, you quite literally just

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Speaker 1: learn them as you go.

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Speaker 2: And that's something that theory if you get a business degree,

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Speaker 2: But like business and practice is so different.

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Speaker 1: So different, I felt, you can't learn any of the

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Speaker 1: things without just giving it a go, fucking it up

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Speaker 1: learning the next time.

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Speaker 2: I think, I don't I joke, I'm like, oh my,

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Speaker 2: the family I fanned, But I actually don't see it

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Speaker 2: like that at all. I am so excited to launch

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Speaker 2: into whatever I do next because I've made all these mistakes.

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Speaker 2: I know exactly what to expect. I believe that. I mean,

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Speaker 2: there's always something. That's what I realized, there's always something

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Speaker 2: so just planned for that, always something.

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Speaker 1: Something is, something fucked up is always going to be happening,

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Speaker 1: always at all times. In business. You're never going to

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Speaker 1: have a period where everything's just running smoothly and perfectly.

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Speaker 1: There's always at least one thing going wrong and you think.

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Speaker 2: You're on top of everything. A good example of that

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Speaker 2: was you're maybe two years in. I was like, I

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Speaker 2: think I've got this, and then my accountant was like,

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Speaker 2: you're actually I wasn't charging enough postage, so I lost

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Speaker 2: six thousand dollars over the course of a few months

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Speaker 2: in postage, and it's like, ah, and then you realize

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Speaker 2: and so you're up your postage and now everyone's like.

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Speaker 1: Your postage is really experienceive.

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Speaker 2: But I'm like, and then you just screenshot the oz

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Speaker 2: post rates and you get it. That's that's what it is. Well,

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Speaker 2: so and so isn't charging that I have a deal

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Speaker 2: with post and if you sell a lot you get

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Speaker 2: it's a bit. And then I'm like, I don't know

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Speaker 2: what to do, and then I just have a mental

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Speaker 2: breakdown and hide in a corner. And I would often

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Speaker 2: give those jobs to Trudy, who was ultimately.

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Speaker 1: Oh that's what I loved at in your video And

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Speaker 1: the reason why I remember Trudy's name because like, halfway

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Speaker 1: through the TikTok that you posted, you know, to announce

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Speaker 1: that you were closing the business. I love that. In

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Speaker 1: the middle you just like and poor Trudy, my operations manager.

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Speaker 2: So Trudy is my best friend. Which again, so there's

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Speaker 2: that is that they say never partner with you like

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Speaker 2: she was an employee, Like, imagine that as a relationship

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Speaker 2: best friend, but I'm the boss.

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Speaker 1: Was she your best friend before becoming your.

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Speaker 2: Employee for years.

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Speaker 1: Yeah, Like we've met each other for fifteen years, and

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Speaker 1: that has worked out well between you both.

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Speaker 2: She's very tolerant and she was she was a social worker,

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Speaker 2: so she's done a lot of work with troubled teens

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Speaker 2: and I just fit easily into that category. So she

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Speaker 2: was able to She's just able to see things and

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Speaker 2: read things. And I also didn't want that relationship to

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Speaker 2: ever go sour. So there were things like I was

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Speaker 2: never going to reduce her pay and so I mean

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Speaker 2: that was one thing that ultimately all the money that

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Speaker 2: I was losing was going into her pay because the

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Speaker 2: business wasn't making money to pay her. So I was

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Speaker 2: having to do it. And I didn't mind, but not

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Speaker 2: when you're sort of not.

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Speaker 1: Making like it's really hard because you want to look

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Speaker 1: out for your employee. Then also you've got to put

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Speaker 1: your business first. You have to because if the business flops,

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Speaker 1: then how are you going to pay anyone?

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Speaker 2: That's the thing. You've got to look out for yourself first,

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Speaker 2: because you're looking out for them. Yes, And it was

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Speaker 2: hard because I didn't want to admit that things. We

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Speaker 2: all knew it wasn't going well, but I didn't want

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Speaker 2: to say that because I thought, what's she going to do,

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Speaker 2: Like she's a full time employee. I'm I'll just keep

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Speaker 2: it going and it'll be fine. And then she basically

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Speaker 2: was like closed down. Now immediately, he's the plan. She

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Speaker 2: just like slipped me a plan. That's how good she is.

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Speaker 2: She knew i'd be like and she was like, here's

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Speaker 2: the plant. We've already discussed it. Bing bang bong. I

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Speaker 2: was like, on the ferry you do. It's like, how

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Speaker 2: a big girl. I've also done all of this other work.

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Speaker 2: It'll be fine. It's like okay. And then just the

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Speaker 2: relief of going, oh my god, that thing that's been

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Speaker 2: It's like it was like a money bucket with a

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Speaker 2: huge hole in it. And I was making just in

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Speaker 2: covid as a just on my own, as like a

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Speaker 2: content creator, so much money, so much And then so

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Speaker 2: the business exploded via a TikTok of me making some

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Speaker 2: resin pendance in lockdown, and I thought, oh, I'm onto

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Speaker 2: something here. If it's like selling snake oil, who wants

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Speaker 2: a resin pendant for twenty two dollars? It cost me

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Speaker 2: fifty cents to make them, And I was still for

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Speaker 2: twenty two and I just got such a big ego. Oh,

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Speaker 2: I could sell anything to anyone. So then I launched

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Speaker 2: into this business with that mindset, and nothing has ever

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Speaker 2: been able to live up. She goes like, I made

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Speaker 2: half a million dollars in six months. We in my pocket.

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Speaker 1: So let's take it back to when you did start

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Speaker 1: this business. So you've it was called fuck Off Shop,

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Speaker 1: and you called it fuck off Shop because we were

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Speaker 1: in COVID lockdown times and we were basically having to

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Speaker 1: tell everyone to fuck off and stay away from me.

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Speaker 1: That's where the name came.

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Speaker 2: I went five meters away at all times from everyone.

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Speaker 1: That's where the name came from.

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Speaker 2: Right, what a dream? Oh do you sit there and go, oh,

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Speaker 2: I wish we could go back into COVID. I hate

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Speaker 2: people like I'm wearing my cuddy. That's just leave me alone,

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Speaker 2: like fuck off. That's who I am. I hate people.

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Speaker 2: I don't want to be around them, and COVID was

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Speaker 2: this dream scenario, and that's you know. I moved to Brisbane,

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Speaker 2: I bought a house, I had a comedy tour lined

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Speaker 2: up which was going to pay the mortgage for a year.

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Speaker 2: I thought we're all set, and then I moved to Brisbane,

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Speaker 2: COVID happened, tour was canceled, and I thought, shit, what

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Speaker 2: am I going to do for money?

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Speaker 1: So this is where fuck off shop where it came.

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Speaker 1: And so what was the first product? That was it?

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Speaker 1: The resin Yeah, it was dependance. So you were making

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Speaker 1: resin pendance, like pouring them into a mold.

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Speaker 2: Correct, So I was making I made like ten at

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Speaker 2: a time. So you just got the molds off wish.

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Speaker 2: You bought these molds off wish that took eight weeks.

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Speaker 1: Was a necklace or something.

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Speaker 2: Yeah, And so when I moved to Brisbane, I was

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Speaker 2: all like airy fairy, like, oh I love crystal? Is

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Speaker 2: there a there's Chrystopher everything? For love, for passion, for lust.

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Speaker 2: I'm like, where's the crystal that tells people to fuck off?

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Speaker 2: Like where does the radiate?

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Speaker 1: So you wanted to go into that and there wasn't one.

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Speaker 2: So I was like, well, I'll just make one. I

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Speaker 2: thought that's a bit funny. I'll make it. I'll do

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Speaker 2: a video and I was, you know, ultimately giving them

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Speaker 2: away to Patreon members yep, and then they all wanted one.

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Speaker 2: They're like, well, buy one. I was like, oh, I

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Speaker 2: can't all right, fine, and then they'd all bought one,

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Speaker 2: and Jess, one of my big patrons, was like, just

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Speaker 2: start selling them, just open it up and sell them

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Speaker 2: to the public. And I was like, who would buy

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Speaker 2: this shit? And I did. I think what people loved

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Speaker 2: was I would pour the dance in the molds and

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Speaker 2: then yell into them to charge them. Fuck off, you dirty,

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Speaker 2: fucking bitch. And so I yell into them to charge them.

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Speaker 2: That is that's really funny. And so that video blew

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Speaker 2: up and people sort of loved that idea, and it

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Speaker 2: just kept selling and selling and selling, and I was

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Speaker 2: the only one doing it, and.

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Speaker 1: So it was just one product. To start with one

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Speaker 1: product on your website.

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Speaker 2: I could only make eight at a time because that's

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Speaker 2: all the molds I had. So then I was like,

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Speaker 2: oh my god, I've sold one hundred and fifty and

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Speaker 2: I take twenty four hours to make.

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Speaker 1: Three hours constant.

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Speaker 2: Had nothing else to do. I was trapped at home,

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Speaker 2: so it was constant. So I was pouring resin, I

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Speaker 2: was doing lives and so suddenly you're on this hilarious

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Speaker 2: journey of I've got to make a thousand of these,

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Speaker 2: but I've only got eight molds.

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Speaker 1: Why didn't you buy? It?

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Speaker 2: Takes six to eight weeks to get here, So I

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Speaker 2: do all these molds. I went to Spotlight and I

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Speaker 2: was doing their whole styf because I put these little

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Speaker 2: flowers in them.

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Speaker 1: Right.

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Speaker 2: It was a fuck off flower because I to make it,

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Speaker 2: I don't know, fun and interesting. And so I ended

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Speaker 2: up having a great relationship with Spotlight because as soon

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Speaker 2: as they get the orders for these ribbon flowers, which

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Speaker 2: no one would ever buy, they were like, oh, we'll

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Speaker 2: hold these for you. I'd buy thousands off them and

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Speaker 2: they would run out and then they'd have to go

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Speaker 2: to their supplier in China, so then it was taking

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Speaker 2: another six to eight weeks to get to them. So

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Speaker 2: it was just growing and growing and growing. And so

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Speaker 2: what I would do is I'd wake up at three

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Speaker 2: am and I'd de moold a lot of them and

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Speaker 2: then pour and then go to bed, and then at

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Speaker 2: about six or seven am, I could then demold those

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Speaker 2: and pour another one. And I was just I said,

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Speaker 2: seventeenth thousand. I made seventeen thousand. That's insane, it's crazy.

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Speaker 2: And then it was just sort of like, oh, I

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Speaker 2: think I have a business model here because then I

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Speaker 2: started making a fragrance like an essential filmber. So it

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Speaker 2: was a roll on. So I got into my essential

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Speaker 2: oils because it's again what you do crystals and essential

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Speaker 2: oils when you become eighty five years old. And so

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Speaker 2: I made a fragrance and then I thought, well, i'll

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Speaker 2: involve the people, very hamuchinanity. It's the people fragrance like.

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Speaker 2: But that's what I'd learned from my years.

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Speaker 1: People love. There's a tick for everyone listening. People like

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Speaker 1: your community, whatever your business or product. People love feeling

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Speaker 1: like they've.

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Speaker 2: Got some input part of the journey.

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Speaker 1: Yes, they want to have their say, they want to

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Speaker 1: name a piece, they want to say what color it

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Speaker 1: should be. So there's a good takeaway from this is

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Speaker 1: involved your community.

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Speaker 2: Yeah, And I'd learned that from my radio days, because

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Speaker 2: you'd involve the listeners in. And what I also learned

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Speaker 2: in your radio days is you plan the whole story anyway,

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Speaker 2: regardless of their feedback. So you've got a path that

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Speaker 2: you can follow, but it's guided loosely by them, just

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Speaker 2: so it doesn't go too wayward and you get carried away.

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Speaker 2: And so I thought, well, I'll let them name the

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Speaker 2: fragrance and I wish I could remember her name. Swarovsky

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Speaker 2: was a big thing, and she said call it someone

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Speaker 2: in bougie, you'd call it Pakovski. I was like, that's genius.

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Speaker 2: So I did that, and there was what was a

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Speaker 2: blend of fragrances, and then I got everyone involved, and

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Speaker 2: you know, I sold maybe two and a half thousand

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Speaker 2: bottles of those, and that was me pouring and so.

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Speaker 1: Laboring, mixing essential oils to make this fragrance.

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Speaker 2: Now I tried to find like where learn how.

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Speaker 1: To do that? Or did you just wing it?

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Speaker 2: I just winged it. I mean, just got a YouTube.

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Speaker 2: How do I make it?

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Speaker 1: Yeah?

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Speaker 2: Cool? And then you priced it an exhorbitant amount of money.

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Speaker 2: And then but it was like I think at the

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Speaker 2: end of that, I was like, I am never making

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Speaker 2: a product again.

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Speaker 1: Like the manual labor.

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Speaker 2: I wasn't wearing any safety masks, and resin is very poisonous.

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Speaker 2: So I realized that at the end when I had

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Speaker 2: breathing issues, Yeah cool, so that's probably I get resin

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Speaker 2: cancer at some point in the future. But it's like

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Speaker 2: it was very labor intensive. And then I thought, what's

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Speaker 2: the next thing going to be?

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Speaker 1: And so you've just essentially started with your resin pendance,

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Speaker 1: and then you've done your oil for Kowsky spray, and

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Speaker 1: then you went from that to like so many products hoodies,

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Speaker 1: hoodies that was your next door.

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Speaker 2: Hoodies and realize, oh, it's so much easier if you

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Speaker 2: just someone else makes them and you order them, and

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Speaker 2: then what's next. And it was like for Cosky Fragrant

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Speaker 2: soaps and just dig water bottles, and then it just

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Speaker 2: escalated into what's funny gag products that I think are

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Speaker 2: funny because in my mind, if I just made a

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Speaker 2: post about it and the post went viral, I'd sell

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Speaker 2: out right, which is less than number one.

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Speaker 1: Were you doing any sort of like paid advertising Facebook Ads, Instagram?

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Speaker 1: So it was all organically being sold through you. Did

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Speaker 1: you ever work with any influences or anything.

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Speaker 2: Have you seen how much we charge? It's a lot

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Speaker 2: of money. And for me personally, my manager will kill me,

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Speaker 2: like the return on investment, for there is no return

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Speaker 2: on investment. I'm like a brand awareness. I can give

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Speaker 2: you brand awareness and I can expose your brand to

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Speaker 2: a lot of people and create some hype. If we

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Speaker 2: want to do a journey scenario, that's the best way

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Speaker 2: to bring me in, but I'm not like Kim Kutashian

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Speaker 2: who were like, I'm having hydrogen water and then she

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Speaker 2: sells fifty billion dollars worth of hydrogen.

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Speaker 1: I think the influencer space has definitely changed, especially in

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Speaker 1: me as well, coming from being an influencer now a

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Speaker 1: retired influencer. Brands still reach out to me today, and

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Speaker 1: I say.

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Speaker 2: Don't retired, retired, Yeah, I mean, to be fair, you

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Speaker 2: probably don't have any time.

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Speaker 1: Yeah, but no, I don't do sponsored posts anymore. I

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Speaker 1: think I've done two in the last two years. One

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Speaker 1: was for Coca Cola no sugar and the other one.

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Speaker 2: How much were they paying you for that one? Good money?

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Speaker 1: Yeah, good money? Yeah yeah, because I love Coke zero,

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Speaker 1: so that was easy. And then another one I did

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Speaker 1: was for zero Software, which is a software that we're

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Speaker 1: use in our business anyway, and they let me do

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Speaker 1: like a ski test. But they're my only two that

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00:18:36,840 --> 00:18:39,520
Speaker 1: I've done. But even now I get brands reaching out

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Speaker 1: and I'm like, don't work with someone like me because

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Speaker 1: we do charge a lot because we have a large following.

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Speaker 1: Brands these days are better off investing in micro influencers. Yes,

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Speaker 1: with small.

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Speaker 2: Following smaller brands, bigger brands at Christian Hull on Instagram.

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Speaker 1: If you're a big brand, you can reach out to Christian.

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Speaker 1: But my advice even for big brands, small creators ten

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Speaker 1: thousand follow I was twenty thousand followers, small engaged communities

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Speaker 1: is where it's act.

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Speaker 2: With a niche. Because I would say we both did comedy.

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Speaker 2: That's not a niche.

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Speaker 1: It's I'm not so funny though, I'm not like you.

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Speaker 2: No, you're pretty funny. I laughed. I thought you're funny, okay,

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Speaker 2: But like, it's our audience is so broad that we're

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Speaker 2: not really talking to anyone specific. So if you talk

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Speaker 2: to someone specific with that ten thousand, twenty thousand followers

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Speaker 2: on that specific topic, you sell shitload of product.

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Speaker 1: So back to fuck off shop. You've got your resin,

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Speaker 1: you've got your sprays, then you're doing all dick products.

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Speaker 1: You've turned into basically a novelty store, like novelty, gimmicky,

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00:19:42,760 --> 00:19:48,919
Speaker 1: funny gifts to give people. How quickly did the business grow? Like,

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Speaker 1: was it really fast or was it No?

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Speaker 2: It didn't really grow, So that that led me into

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Speaker 2: about two years in So I had penance, I had hoodies,

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Speaker 2: hoodies like four hundred thousand dollars worth the hoodies, so

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Speaker 2: it's a lot of hoodies. I sort a lot of

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Speaker 2: penance and the fragrances did really well, and that's why

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Speaker 2: I was like, cool, well this is easy. And then

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Speaker 2: I got a three PL which is pickpack post.

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Speaker 1: How did you find that? And for everyone listening, if

435
00:20:14,520 --> 00:20:17,160
Speaker 1: you don't know what a THREEPL is, it's essentially there

436
00:20:17,200 --> 00:20:19,639
Speaker 1: are these businesses all around the country and the world

437
00:20:19,720 --> 00:20:23,359
Speaker 1: where you can pay them to warehouse your stock so

438
00:20:23,440 --> 00:20:25,480
Speaker 1: that you don't have to pack your orders. They have

439
00:20:25,560 --> 00:20:28,080
Speaker 1: all your stock, all your inventory. The orders get sent

440
00:20:28,119 --> 00:20:29,879
Speaker 1: to them and they ship them out. And I've heard

441
00:20:30,240 --> 00:20:32,840
Speaker 1: from other business owners a lot of horror stories about

442
00:20:32,840 --> 00:20:37,400
Speaker 1: three pls because you've lost control over that process. You know,

443
00:20:37,480 --> 00:20:40,840
Speaker 1: if something goes missing, like they can't contact you to

444
00:20:41,000 --> 00:20:43,440
Speaker 1: find it. They have to contact like the THREEPL has

445
00:20:43,480 --> 00:20:44,240
Speaker 1: to find out.

446
00:20:44,320 --> 00:20:48,320
Speaker 2: Right, Yeah, And so as a business owner, no one

447
00:20:48,359 --> 00:20:51,320
Speaker 2: knows that. So they'll message you, my order is taking

448
00:20:51,520 --> 00:20:52,480
Speaker 2: three weeks, where is it.

449
00:20:52,560 --> 00:20:55,120
Speaker 1: I'm like, then you have to go to the three process. Yeah,

450
00:20:55,160 --> 00:20:56,439
Speaker 1: you have to go to the three PL And it

451
00:20:56,440 --> 00:20:58,359
Speaker 1: creates this big messy chain.

452
00:20:58,480 --> 00:21:00,600
Speaker 2: But you're also suddenly in a queue of people who

453
00:21:00,600 --> 00:21:03,560
Speaker 2: they're managing. So I go from you know, I'm the

454
00:21:03,560 --> 00:21:07,480
Speaker 2: priority in my own business obviously, into the three pl who.

455
00:21:07,320 --> 00:21:12,359
Speaker 1: Manages twenty other businesses.

456
00:21:09,320 --> 00:21:13,320
Speaker 2: In no money in comparison, like even half a million

457
00:21:13,359 --> 00:21:16,359
Speaker 2: dollars is no money in comparison to what some of

458
00:21:16,400 --> 00:21:19,640
Speaker 2: their clients are making multimillion dollars. And so they look

459
00:21:19,680 --> 00:21:22,280
Speaker 2: at you and go, well, we'll put cool, we'll address

460
00:21:22,359 --> 00:21:25,360
Speaker 2: that customer service later. And so then it becomes stressful.

461
00:21:25,359 --> 00:21:30,080
Speaker 2: They will I didn't have any horror stories, but it

462
00:21:30,200 --> 00:21:33,720
Speaker 2: is scary to hand all of that over. And you go,

463
00:21:33,800 --> 00:21:36,320
Speaker 2: that's okay, because now my time is really important. So

464
00:21:36,359 --> 00:21:39,399
Speaker 2: what am I good at? I'll invest my time into

465
00:21:39,560 --> 00:21:42,920
Speaker 2: the marketing side, and so I won't be handling all

466
00:21:42,960 --> 00:21:43,760
Speaker 2: the packing and.

467
00:21:43,720 --> 00:21:46,920
Speaker 1: The posting, which is very time consuming, I might add

468
00:21:46,920 --> 00:21:47,240
Speaker 1: it like.

469
00:21:47,240 --> 00:21:49,400
Speaker 2: For the most time consuming. Yeah, and trying to work

470
00:21:49,400 --> 00:21:51,320
Speaker 2: out how to print labels with someone's name and address

471
00:21:51,320 --> 00:21:53,000
Speaker 2: on it and print a thousand of those.

472
00:21:53,440 --> 00:21:56,720
Speaker 1: Oh, it's a whole thing pulling your hair out. So

473
00:21:56,760 --> 00:22:01,000
Speaker 1: where in this journey of you skyrocketing business and coming

474
00:22:01,040 --> 00:22:04,120
Speaker 1: out with all your products, where do you think along

475
00:22:04,160 --> 00:22:06,359
Speaker 1: that line there you kind of went wrong.

476
00:22:07,119 --> 00:22:10,360
Speaker 2: I thought I could sell anything to anyone, and I

477
00:22:10,400 --> 00:22:14,000
Speaker 2: feel like I grew too quickly, so that a lot

478
00:22:14,000 --> 00:22:15,960
Speaker 2: of money in hoodies, a lot of money in pendance,

479
00:22:16,000 --> 00:22:18,959
Speaker 2: and I just thought cool. So I overinvested in product. Ye,

480
00:22:19,160 --> 00:22:21,320
Speaker 2: so I'd be like, well, I'll order a thousand of

481
00:22:21,359 --> 00:22:24,639
Speaker 2: these soaps. No, they don't want that. Where's the journey,

482
00:22:24,640 --> 00:22:27,320
Speaker 2: where's the process? Why the soap? So it was de pendent?

483
00:22:27,440 --> 00:22:29,399
Speaker 2: There was a reason why it was. COVID was a lockdown.

484
00:22:29,440 --> 00:22:32,720
Speaker 2: The fragrance I brought everyone in the hoodies, I mean apparel.

485
00:22:34,359 --> 00:22:36,600
Speaker 2: I don't want to generalize, because you sell apparel. I

486
00:22:36,600 --> 00:22:40,280
Speaker 2: feel like that's can be an easier sell than a

487
00:22:40,320 --> 00:22:43,560
Speaker 2: Dick water bottle. Yes, so, because everyone sort of gets

488
00:22:43,640 --> 00:22:46,520
Speaker 2: right into fashion and it's really personal. Dick water bottle

489
00:22:46,560 --> 00:22:50,040
Speaker 2: not so much. But I didn't know that, And so.

490
00:22:50,280 --> 00:22:52,199
Speaker 1: You kind of got this false sense of confidence from

491
00:22:52,320 --> 00:22:55,320
Speaker 1: seeing the success of those products that you'd so heavily

492
00:22:55,320 --> 00:22:57,840
Speaker 1: taken your audience on a journey with you that then

493
00:22:57,880 --> 00:22:59,720
Speaker 1: you're thinking, all right, if I can sell these in

494
00:22:59,720 --> 00:23:01,280
Speaker 1: that way, I can sell a thousand hoodies, I can

495
00:23:01,320 --> 00:23:03,800
Speaker 1: sell four hundred soaps, And you kind of overdid it.

496
00:23:04,160 --> 00:23:07,119
Speaker 2: At that point, So the fragrances and the pendants. I

497
00:23:07,200 --> 00:23:10,280
Speaker 2: controlled the quantities. So if I could sell a thousand,

498
00:23:10,320 --> 00:23:12,600
Speaker 2: and I could make a thousand, and I could do it.

499
00:23:13,200 --> 00:23:16,920
Speaker 2: When you're ordering products from China, there's like can be

500
00:23:17,000 --> 00:23:20,439
Speaker 2: a six month window from orders shopping.

501
00:23:20,480 --> 00:23:21,000
Speaker 1: It takes time.

502
00:23:21,119 --> 00:23:22,600
Speaker 2: So I'm like, well, I don't want to sell out

503
00:23:22,600 --> 00:23:24,840
Speaker 2: this product when I could have ordered a thousand and

504
00:23:24,840 --> 00:23:27,760
Speaker 2: made all this money. By the time I sell it out,

505
00:23:27,760 --> 00:23:30,639
Speaker 2: that's another six months. Then the products had its day

506
00:23:30,680 --> 00:23:31,680
Speaker 2: and it's over.

507
00:23:31,840 --> 00:23:34,040
Speaker 1: That's one of the hardest things about fashion is how

508
00:23:34,080 --> 00:23:37,280
Speaker 1: far ahead in advance you have to work. You're like

509
00:23:37,320 --> 00:23:41,560
Speaker 1: eighteen months almost, you're so far ahead, and then it's

510
00:23:41,600 --> 00:23:44,560
Speaker 1: that predicting how many are going to sell in each one.

511
00:23:44,800 --> 00:23:47,199
Speaker 1: And my advice to and if you had reached out

512
00:23:47,240 --> 00:23:50,560
Speaker 1: to me two years ago, I would have said, just

513
00:23:50,680 --> 00:23:52,320
Speaker 1: go the minimum order quantity.

514
00:23:52,840 --> 00:23:53,480
Speaker 2: That's my advice.

515
00:23:53,600 --> 00:23:56,760
Speaker 1: Usually when you're making clothes, like they'll have a minimum MOQ.

516
00:23:57,080 --> 00:24:00,000
Speaker 1: It's called minimum order quantity, and they'll have a minimum

517
00:24:00,119 --> 00:24:02,199
Speaker 1: that you have to make in that one hoodie in

518
00:24:02,240 --> 00:24:04,359
Speaker 1: that one color, and it might be one hundred, it

519
00:24:04,400 --> 00:24:06,320
Speaker 1: might be one hundred and fifty. It might be two hundred.

520
00:24:06,560 --> 00:24:09,399
Speaker 1: My advice, especially if you're starting out and scaling, just

521
00:24:09,480 --> 00:24:13,640
Speaker 1: pick that smallest number and go from there and scale

522
00:24:13,680 --> 00:24:14,360
Speaker 1: your way up.

523
00:24:15,119 --> 00:24:19,159
Speaker 2: Yeah. I could not agree more. But I also feel

524
00:24:19,200 --> 00:24:24,200
Speaker 2: like my personality is I had to learn these lessons myself,

525
00:24:24,280 --> 00:24:26,159
Speaker 2: Oh for sure. So I will have a lot of

526
00:24:26,160 --> 00:24:28,560
Speaker 2: people ask me for advice and I go, look, obviously

527
00:24:28,600 --> 00:24:31,880
Speaker 2: it's advice. Here's what's happened to me. Go and make

528
00:24:31,920 --> 00:24:34,480
Speaker 2: those mistakes. But like this mistake that you're saying, that'll

529
00:24:34,520 --> 00:24:37,399
Speaker 2: cost your entire business, you'll lose everything. Suggest keep that

530
00:24:37,440 --> 00:24:41,840
Speaker 2: in mind. I mean, Hi, Josh has just brought out hoodies, yes,

531
00:24:41,920 --> 00:24:44,040
Speaker 2: and so he works with the same warehouse that I've got,

532
00:24:44,280 --> 00:24:46,320
Speaker 2: and so he was like, oh, do you have any advice?

533
00:24:46,359 --> 00:24:49,320
Speaker 2: I was like, right, sit down, and he took some

534
00:24:49,359 --> 00:24:51,920
Speaker 2: of it on board and.

535
00:24:51,840 --> 00:24:54,200
Speaker 1: He's made like a galas and it.

536
00:24:54,240 --> 00:24:56,560
Speaker 2: Sold really well, which I was thrilled, but also jealous

537
00:24:56,600 --> 00:25:02,439
Speaker 2: of the dig do it. And that was exactly my advice.

538
00:25:02,560 --> 00:25:06,080
Speaker 2: Just go the minimum, yep, because especially now you're really

539
00:25:06,160 --> 00:25:06,560
Speaker 2: hard to.

540
00:25:06,520 --> 00:25:10,240
Speaker 1: Sell, go your minimum, start small, hope that it'll sell out,

541
00:25:10,440 --> 00:25:13,040
Speaker 1: then use that money to then fund the next round.

542
00:25:13,080 --> 00:25:14,159
Speaker 2: Have you ever overordered.

543
00:25:16,000 --> 00:25:21,159
Speaker 1: I wouldn't say to an extreme at all, Like our

544
00:25:21,280 --> 00:25:23,720
Speaker 1: orders are pretty big now because we have this big community,

545
00:25:24,240 --> 00:25:26,320
Speaker 1: but there's definitely been like pieces that I thought would

546
00:25:26,320 --> 00:25:28,399
Speaker 1: sell better than they did kind of thing. But I

547
00:25:28,440 --> 00:25:30,840
Speaker 1: think that's a thing with fashion and apparel. It is

548
00:25:30,840 --> 00:25:33,240
Speaker 1: a big guessing game. Like you can try to know

549
00:25:33,400 --> 00:25:35,439
Speaker 1: your audience and customer as well as you can, and

550
00:25:35,480 --> 00:25:37,919
Speaker 1: you can invest money into something and think this is

551
00:25:37,960 --> 00:25:39,720
Speaker 1: going to be great and then they're not as interested

552
00:25:39,720 --> 00:25:43,160
Speaker 1: in it. But it's about if you do something like that,

553
00:25:43,560 --> 00:25:47,560
Speaker 1: pivoting from that, how can we sell this stock? And

554
00:25:47,600 --> 00:25:51,560
Speaker 1: I guess that's where then you're paid advertising comes into play.

555
00:25:51,600 --> 00:25:54,680
Speaker 1: That's where your influences come into play. And like having

556
00:25:54,680 --> 00:25:56,560
Speaker 1: a social media team, which I know is really hard

557
00:25:56,560 --> 00:26:00,560
Speaker 1: when you have a personal brand like myself and you like,

558
00:26:00,840 --> 00:26:03,880
Speaker 1: we still feel like we are the ones driving the sales,

559
00:26:04,240 --> 00:26:07,760
Speaker 1: but it's like putting those people in your team, having

560
00:26:07,840 --> 00:26:10,719
Speaker 1: a social team, putting trust into them that they can

561
00:26:10,760 --> 00:26:13,720
Speaker 1: also market your product in a different way than what

562
00:26:13,760 --> 00:26:16,800
Speaker 1: you and I can. Even though we still feel like

563
00:26:16,800 --> 00:26:18,520
Speaker 1: like I feel like if I stop tomorrow, fate would

564
00:26:18,560 --> 00:26:20,600
Speaker 1: go down, you know, Like I feel like I'm driving

565
00:26:20,600 --> 00:26:23,800
Speaker 1: all the sales myself, but it's trusting others, it's working

566
00:26:23,840 --> 00:26:24,720
Speaker 1: with influences.

567
00:26:25,160 --> 00:26:28,360
Speaker 2: Are you still driving all the sales majority of them yourself?

568
00:26:28,440 --> 00:26:31,439
Speaker 1: It's a really hard question, like am I like is

569
00:26:31,480 --> 00:26:32,760
Speaker 1: it our videos.

570
00:26:32,320 --> 00:26:34,320
Speaker 2: That have made you notice? Have you ever gone for

571
00:26:34,440 --> 00:26:37,320
Speaker 2: periods of where you've gone away or yeah, I.

572
00:26:37,240 --> 00:26:40,040
Speaker 1: Think I noticed, Like if we always like and even

573
00:26:40,160 --> 00:26:43,000
Speaker 1: my staff, like in our marketing team, they're always like, Brittany,

574
00:26:43,000 --> 00:26:44,440
Speaker 1: we're doing a shoot next week because they want to

575
00:26:44,440 --> 00:26:46,359
Speaker 1: get me in the content because they do know that

576
00:26:46,520 --> 00:26:49,520
Speaker 1: it does sell better if people see.

577
00:26:49,600 --> 00:26:52,280
Speaker 2: It's way more exciting when you're in it. I mean,

578
00:26:52,359 --> 00:26:54,960
Speaker 2: I'm not your audience, but I will stop and I

579
00:26:54,960 --> 00:26:57,760
Speaker 2: will watch all of your when you're in it. I'm like,

580
00:26:57,920 --> 00:27:00,320
Speaker 2: this would be fun. And because you're so funny.

581
00:27:00,119 --> 00:27:04,480
Speaker 1: Person and engaging thing like being you know, everyone always

582
00:27:04,480 --> 00:27:07,400
Speaker 1: talks about personal brand, Like we hear personal brand everywhere,

583
00:27:07,640 --> 00:27:10,760
Speaker 1: and it's really hard to kind of try to step

584
00:27:10,800 --> 00:27:13,640
Speaker 1: away from it and have a brand scale up into

585
00:27:13,640 --> 00:27:16,080
Speaker 1: something of its own, which I think Fate very much

586
00:27:16,280 --> 00:27:18,080
Speaker 1: is like that. There'd be so many people that shop

587
00:27:18,119 --> 00:27:20,080
Speaker 1: with Fate, they have no clue about me. If they

588
00:27:20,080 --> 00:27:21,800
Speaker 1: don't like follow us on socials if they just like

589
00:27:21,840 --> 00:27:24,280
Speaker 1: jumping on our website kind of thing. But I still

590
00:27:24,400 --> 00:27:28,240
Speaker 1: very much do feel like I am the driving force

591
00:27:28,320 --> 00:27:29,680
Speaker 1: of like a lot of our sales.

592
00:27:30,119 --> 00:27:33,160
Speaker 2: Yeah, I think you always will be yes. And it's

593
00:27:33,520 --> 00:27:35,800
Speaker 2: something that we both would have learned in socials is

594
00:27:36,440 --> 00:27:38,840
Speaker 2: a brand isn't a person, so you can't relate to it,

595
00:27:38,960 --> 00:27:41,840
Speaker 2: whereas you're a person, we can relate to you, and

596
00:27:41,880 --> 00:27:43,760
Speaker 2: so we have a much better connection with you than

597
00:27:43,800 --> 00:27:46,000
Speaker 2: we would singing posts.

598
00:27:45,640 --> 00:27:46,960
Speaker 1: From some other brand.

599
00:27:47,000 --> 00:27:50,400
Speaker 2: Basically, Yeah, and I don't think that'll ever change. No,

600
00:27:50,600 --> 00:27:53,359
Speaker 2: So that's why I think your brand is just so

601
00:27:54,359 --> 00:27:58,440
Speaker 2: hugely successful is because you've had all of that time

602
00:27:58,480 --> 00:28:00,760
Speaker 2: on socials, so you've built your following, but you know

603
00:28:00,800 --> 00:28:03,439
Speaker 2: how to talk to them, and you're so relaxed in

604
00:28:03,440 --> 00:28:05,919
Speaker 2: front of the camera and you're comfortable doing it. A

605
00:28:05,960 --> 00:28:09,119
Speaker 2: lot of business owners, a lot of them ask for

606
00:28:09,160 --> 00:28:10,960
Speaker 2: advice from me, and oh, I don't want to be

607
00:28:10,960 --> 00:28:11,640
Speaker 2: in front of the camera.

608
00:28:11,760 --> 00:28:13,520
Speaker 1: And that's a really hard thing because I feel like,

609
00:28:13,920 --> 00:28:16,800
Speaker 1: and I asked my friends in business, my friend Anita,

610
00:28:16,880 --> 00:28:19,760
Speaker 1: for example, who does a lot of coaching to business owners.

611
00:28:19,800 --> 00:28:22,320
Speaker 1: She owns Hero Packaging. I'm not sure if you know them. Yes.

612
00:28:22,640 --> 00:28:24,359
Speaker 1: Like one of her questions that she gets asked a

613
00:28:24,400 --> 00:28:26,560
Speaker 1: lot off business owners is like, do I have to

614
00:28:26,600 --> 00:28:28,080
Speaker 1: be in the content? I don't really want to, but

615
00:28:28,119 --> 00:28:30,720
Speaker 1: I feel like that's the way like the world is

616
00:28:30,800 --> 00:28:32,119
Speaker 1: going for businesses.

617
00:28:32,720 --> 00:28:36,439
Speaker 2: The friend of mine, Heidi Anderson over sim.

618
00:28:36,640 --> 00:28:37,840
Speaker 1: She's originally from Newcastle.

619
00:28:39,600 --> 00:28:42,920
Speaker 2: Yeah, she was on God with It was Heidi Heath

620
00:28:43,080 --> 00:28:45,120
Speaker 2: and Normy I believe it's the radio show and then

621
00:28:45,120 --> 00:28:46,800
Speaker 2: she went on a Big Brother and she's doing all

622
00:28:46,800 --> 00:28:49,920
Speaker 2: that well. She does a lot of motivational coaching for

623
00:28:50,040 --> 00:28:53,080
Speaker 2: women and I was doing some things with her, and

624
00:28:53,080 --> 00:28:54,840
Speaker 2: I've been following a lot of the women she coaches

625
00:28:54,880 --> 00:28:57,120
Speaker 2: and they were all like, oh, I'm not I'm not

626
00:28:57,160 --> 00:28:58,960
Speaker 2: going to be in the content. And now I see

627
00:28:59,040 --> 00:29:01,680
Speaker 2: them in all of it. They do the line I.

628
00:29:01,560 --> 00:29:02,560
Speaker 1: Have to embrace it.

629
00:29:02,760 --> 00:29:05,160
Speaker 2: Well, it's you've got to start. You've got to rip

630
00:29:05,160 --> 00:29:06,479
Speaker 2: that band aid off and you'll get used to it.

631
00:29:06,520 --> 00:29:09,840
Speaker 2: Like driving a car, it's very stressful, but then you know,

632
00:29:09,960 --> 00:29:12,880
Speaker 2: like today to my own horn, drove over the Hupper Bridge.

633
00:29:14,480 --> 00:29:18,960
Speaker 1: Stressful thing it is, especially because they saw that roadworks happening.

634
00:29:18,960 --> 00:29:20,800
Speaker 2: At the moment, there's eight lanes. If you're in the

635
00:29:20,840 --> 00:29:22,640
Speaker 2: wrong lane. You end up going to new Castle and

636
00:29:22,680 --> 00:29:25,200
Speaker 2: there's no way you can turn back. But then you

637
00:29:25,320 --> 00:29:27,280
Speaker 2: get used to it. You do get used to it,

638
00:29:27,800 --> 00:29:28,360
Speaker 2: say too.

639
00:29:28,360 --> 00:29:30,720
Speaker 1: Like look back. If not that anyone's going to scroll

640
00:29:30,720 --> 00:29:32,200
Speaker 1: that far, but if you scroll far back and up.

641
00:29:32,240 --> 00:29:34,640
Speaker 1: On my Instagram, my videos used to be shipped. Yeah,

642
00:29:34,680 --> 00:29:35,840
Speaker 1: like you get better the.

643
00:29:35,840 --> 00:29:37,880
Speaker 2: More you go, and mine is so cringing.

644
00:29:38,160 --> 00:29:39,800
Speaker 1: Oh same. I had to drive it all my YouTube

645
00:29:39,840 --> 00:29:41,080
Speaker 1: videos because they're that embarrassed. Went.

646
00:29:41,160 --> 00:29:42,800
Speaker 2: I left it up because I was like, just I

647
00:29:42,840 --> 00:29:44,880
Speaker 2: want everyone to see the development I've made.

648
00:29:45,120 --> 00:29:48,320
Speaker 1: That's a thing like content creation, building a personal brand,

649
00:29:48,360 --> 00:29:51,120
Speaker 1: building a brand, It is a journey. And I think

650
00:29:51,520 --> 00:29:54,480
Speaker 1: one of the interesting things that maybe you've experienced, and

651
00:29:54,560 --> 00:29:56,880
Speaker 1: I know I have as well, is, especially when I

652
00:29:56,920 --> 00:30:00,400
Speaker 1: started Fate six or so years ago. Now, people did say, oh, well,

653
00:30:00,440 --> 00:30:02,240
Speaker 1: this is going to be easy for her because she

654
00:30:02,400 --> 00:30:06,240
Speaker 1: has all these followers. But I like to I disagree.

655
00:30:06,680 --> 00:30:09,760
Speaker 1: I think it's easy to start a business if you

656
00:30:09,760 --> 00:30:12,240
Speaker 1: have a following. Absolutely you're ahead of the game. You've

657
00:30:12,240 --> 00:30:15,600
Speaker 1: got potential customers. I think having a following and starting

658
00:30:15,600 --> 00:30:19,440
Speaker 1: a business and then actually sustaining the business, yeah, like

659
00:30:19,560 --> 00:30:21,840
Speaker 1: just because you have followers doesn't mean you know how

660
00:30:21,840 --> 00:30:22,440
Speaker 1: to keep a business.

661
00:30:22,480 --> 00:30:24,240
Speaker 2: I've got three point three million followers and I've just

662
00:30:24,240 --> 00:30:27,480
Speaker 2: shut mine down, So does that means shit? All?

663
00:30:27,680 --> 00:30:30,320
Speaker 1: Yeah, when it comes to like the logistics of business

664
00:30:30,560 --> 00:30:32,160
Speaker 1: and the financial side of business.

665
00:30:32,200 --> 00:30:35,440
Speaker 2: The other thing I learned is just because people say

666
00:30:35,800 --> 00:30:38,880
Speaker 2: they love a product and they would buy it, doesn't

667
00:30:38,880 --> 00:30:41,360
Speaker 2: mean they will. So I would do I'd throw up

668
00:30:41,360 --> 00:30:42,600
Speaker 2: a post to be like, oh my god, I'm going

669
00:30:42,640 --> 00:30:44,520
Speaker 2: to order this because isn't it hilarious. Everone's like, that's

670
00:30:44,560 --> 00:30:47,479
Speaker 2: the funniest thing I've ever seen. I'd love one. When

671
00:30:47,520 --> 00:30:50,640
Speaker 2: push comes to show up, they're like, actually, I mean no,

672
00:30:50,840 --> 00:30:52,080
Speaker 2: I'm not. I'm not going to buy that.

673
00:30:52,160 --> 00:30:54,760
Speaker 1: And so I'm like, she said, you said, stuck with.

674
00:30:54,720 --> 00:30:57,640
Speaker 2: A thousand of these little tiny tips of a penis

675
00:30:57,640 --> 00:31:00,000
Speaker 2: to put on your toothpaste tube and you score it

676
00:31:00,360 --> 00:31:02,800
Speaker 2: looks like the penis is jizzy. I'm like, as if

677
00:31:02,800 --> 00:31:04,520
Speaker 2: that it's hilarious, what do you mean?

678
00:31:04,560 --> 00:31:04,680
Speaker 1: You know?

679
00:31:04,680 --> 00:31:06,760
Speaker 2: Want to spend twelve dollars? I have a thousand of them?

680
00:31:06,800 --> 00:31:07,600
Speaker 1: What am I gonna do?

681
00:31:08,440 --> 00:31:10,440
Speaker 2: And so it's like you make that mistake three times,

682
00:31:10,440 --> 00:31:13,200
Speaker 2: which I have, and you go Okay, well, that smaller

683
00:31:13,280 --> 00:31:16,160
Speaker 2: quantity amount is like the best advice.

684
00:31:16,840 --> 00:31:18,520
Speaker 1: That's my advice to everyone, and that would have been

685
00:31:18,520 --> 00:31:20,800
Speaker 1: my advice to you a couple of years ago. But

686
00:31:20,920 --> 00:31:27,680
Speaker 1: you live and you learn in this whole journey with

687
00:31:27,720 --> 00:31:31,239
Speaker 1: your fuck off shop. You've announced it on socials that

688
00:31:31,320 --> 00:31:34,200
Speaker 1: you're shutting down in quite a vulnerable video.

689
00:31:34,320 --> 00:31:36,680
Speaker 2: That video. I did that on a whim because a

690
00:31:36,680 --> 00:31:38,240
Speaker 2: lot of people were asking me. I was doing a

691
00:31:38,280 --> 00:31:42,000
Speaker 2: lot of lives from our warehouse packing orders, so I

692
00:31:42,080 --> 00:31:44,440
Speaker 2: genuinely thought, I was like, right, I'm closing the business down.

693
00:31:44,440 --> 00:31:46,640
Speaker 2: That it's toll a closing down sale. I have two

694
00:31:46,680 --> 00:31:48,600
Speaker 2: hundred and forty thousand dollars of stock that I need

695
00:31:48,640 --> 00:31:48,920
Speaker 2: to move.

696
00:31:49,120 --> 00:31:51,720
Speaker 1: Like, it's two hundred and forty grand cost if you

697
00:31:51,760 --> 00:31:52,240
Speaker 1: were to sell.

698
00:31:52,200 --> 00:31:55,720
Speaker 2: If I were to sell, yep, and uh oh, actually,

699
00:31:56,280 --> 00:31:58,040
Speaker 2: if you think i've treated no the answer.

700
00:31:57,760 --> 00:31:59,960
Speaker 1: That yeah, call up Trudy two hundred and forty grand.

701
00:32:00,000 --> 00:32:02,760
Speaker 2: Two hundred and forty grand. And I thought, shit, like

702
00:32:03,200 --> 00:32:04,800
Speaker 2: it's going to cost me a fortune to try to

703
00:32:05,000 --> 00:32:08,080
Speaker 2: offload it onto someone else. Yeah, And we had the

704
00:32:08,120 --> 00:32:10,080
Speaker 2: sale idea, and I thought, well, if no one's buying it,

705
00:32:11,240 --> 00:32:12,280
Speaker 2: why would they buy it now.

706
00:32:12,560 --> 00:32:16,040
Speaker 1: I think it's easy if you are on that downfall

707
00:32:16,200 --> 00:32:19,240
Speaker 1: in your business, like you're going from a high to

708
00:32:19,360 --> 00:32:23,080
Speaker 1: a low, it is really easy to just feel like

709
00:32:23,200 --> 00:32:25,720
Speaker 1: it's better to just give up and like not say

710
00:32:25,760 --> 00:32:28,040
Speaker 1: anything about it, not post anything about it. And you

711
00:32:28,080 --> 00:32:30,280
Speaker 1: said in your video that you did just kind of

712
00:32:30,320 --> 00:32:32,960
Speaker 1: give up and put your hands up, and well, yeah.

713
00:32:32,760 --> 00:32:35,120
Speaker 2: Actually you would it earlier. I switched off and gave

714
00:32:35,160 --> 00:32:37,880
Speaker 2: everything over to Trudy, which I mean she also had

715
00:32:37,880 --> 00:32:41,520
Speaker 2: a mental breakdown because I couldn't handle it all. I'm

716
00:32:41,520 --> 00:32:44,360
Speaker 2: not data, I'm not analytics. I hate meetings. If you

717
00:32:44,440 --> 00:32:47,320
Speaker 2: run a business, those are the three things that you

718
00:32:47,440 --> 00:32:49,960
Speaker 2: need to do. And so anytime I was in a

719
00:32:50,000 --> 00:32:53,000
Speaker 2: meeting or there was any data or analytics, like I

720
00:32:53,040 --> 00:32:55,920
Speaker 2: feel like I probably have I have something, I physically

721
00:32:56,000 --> 00:33:00,000
Speaker 2: couldn't compute it all. I'd like just like zone out.

722
00:33:00,760 --> 00:33:02,120
Speaker 2: And it was just getting to a lot of that

723
00:33:02,200 --> 00:33:04,240
Speaker 2: and I was like, this is this isn't fun anymore.

724
00:33:04,600 --> 00:33:06,960
Speaker 2: I don't have any products that I'm making, so I'm

725
00:33:07,000 --> 00:33:09,600
Speaker 2: not engaged in them. I'm over all of these things

726
00:33:09,600 --> 00:33:11,560
Speaker 2: because no one's buying them. I don't want to do them.

727
00:33:11,560 --> 00:33:14,880
Speaker 2: I've got no money to try something else to invest in.

728
00:33:15,600 --> 00:33:19,360
Speaker 2: I really wanted to do the sex toys, but I

729
00:33:19,400 --> 00:33:22,360
Speaker 2: came in too late for that. Yeah, and so I

730
00:33:22,360 --> 00:33:24,520
Speaker 2: didn't have the money to invest in them, and so

731
00:33:24,560 --> 00:33:26,720
Speaker 2: there was all these ifs and ans and maybes down

732
00:33:26,760 --> 00:33:29,680
Speaker 2: the line. And then I was just like, oh, too much, Tritty.

733
00:33:29,840 --> 00:33:32,680
Speaker 2: You take it. You do whatever you think you need

734
00:33:32,720 --> 00:33:35,160
Speaker 2: to do. And she just looked at everything and went, well,

735
00:33:35,200 --> 00:33:36,800
Speaker 2: I think the best course of action is to close

736
00:33:36,840 --> 00:33:37,120
Speaker 2: it down.

737
00:33:37,160 --> 00:33:40,440
Speaker 1: Did you build an email subscriber list during this time, Claviy?

738
00:33:40,520 --> 00:33:42,239
Speaker 2: Oh, we had, you know, We've got I've got a

739
00:33:42,360 --> 00:33:44,640
Speaker 2: huge email database.

740
00:33:44,240 --> 00:33:47,520
Speaker 1: Which is really important for alliness owners out there. Put

741
00:33:47,560 --> 00:33:50,000
Speaker 1: that banner on your website and get people subscribing to

742
00:33:50,000 --> 00:33:50,640
Speaker 1: that newsletter.

743
00:33:50,760 --> 00:33:53,920
Speaker 2: Yeah, what's your incentive? Do you have incentives?

744
00:33:54,000 --> 00:33:55,760
Speaker 1: Yeah? I think we do, like ten percent off the

745
00:33:55,760 --> 00:33:56,680
Speaker 1: first order kind of thing.

746
00:33:56,640 --> 00:33:57,640
Speaker 2: Can I'll give you some advice?

747
00:33:57,760 --> 00:33:57,960
Speaker 1: Yeah?

748
00:33:59,160 --> 00:34:00,479
Speaker 2: I had a spin wheel.

749
00:34:00,680 --> 00:34:01,560
Speaker 1: Oh yes, I've seen that.

750
00:34:02,080 --> 00:34:03,840
Speaker 2: I saw that, and I was any website that has

751
00:34:03,880 --> 00:34:05,680
Speaker 2: a spinn whee. I'm like, oh my god. And it's

752
00:34:05,720 --> 00:34:08,600
Speaker 2: like the same percentage off that you would give on

753
00:34:08,640 --> 00:34:10,960
Speaker 2: your pop up. But I'm like I won Okay, I'm

754
00:34:10,960 --> 00:34:11,600
Speaker 2: gonna buy.

755
00:34:11,400 --> 00:34:13,759
Speaker 1: Something, yes, and you have seen those fine?

756
00:34:13,920 --> 00:34:16,640
Speaker 2: Do is you add in some really good ones in

757
00:34:16,680 --> 00:34:18,560
Speaker 2: there because they have to put their emails and stuff

758
00:34:18,560 --> 00:34:21,040
Speaker 2: in to use it, and then you can put in

759
00:34:21,400 --> 00:34:23,040
Speaker 2: this is how it works in the back end. You go,

760
00:34:23,080 --> 00:34:25,839
Speaker 2: I'll see that ninety five percent off. Okay, for every

761
00:34:25,920 --> 00:34:28,440
Speaker 2: thousand people that use it, we're gonna give that one

762
00:34:28,920 --> 00:34:31,439
Speaker 2: zero times as a wind. I mean no, I put

763
00:34:31,480 --> 00:34:34,080
Speaker 2: once yeap. But you can control it all that way,

764
00:34:34,160 --> 00:34:36,840
Speaker 2: so you're not otherwise you're just losing money.

765
00:34:36,719 --> 00:34:37,359
Speaker 1: Throw money away.

766
00:34:37,400 --> 00:34:41,520
Speaker 2: But when we instigated that, holy shit, so many sign

767
00:34:41,600 --> 00:34:45,799
Speaker 2: ups people. When we send emails out, I can tell

768
00:34:45,800 --> 00:34:48,160
Speaker 2: I can you always tell because I've got Shopify on

769
00:34:48,280 --> 00:34:50,480
Speaker 2: my Do you have this like on my home screen?

770
00:34:50,520 --> 00:34:51,720
Speaker 2: It tells me the sales numbers?

771
00:34:51,760 --> 00:34:52,359
Speaker 1: Oh that's cool.

772
00:34:52,360 --> 00:34:55,680
Speaker 2: And so today we're sitting at two hundred dollars. You're like,

773
00:34:56,000 --> 00:35:00,720
Speaker 2: oh wow, yes, I make that every second. But yesterday

774
00:35:00,719 --> 00:35:02,520
Speaker 2: it was like two thousand. I'm like, well, obviously an

775
00:35:02,520 --> 00:35:04,279
Speaker 2: email went out and so I'll scroll through them. Ah,

776
00:35:04,360 --> 00:35:04,560
Speaker 2: it did.

777
00:35:04,680 --> 00:35:06,200
Speaker 1: And that's the interesting thing as well. The other day

778
00:35:06,200 --> 00:35:09,279
Speaker 1: I actually posted a video just giving business advice on

779
00:35:09,320 --> 00:35:13,160
Speaker 1: whether I think paid ads or email marketing is more important,

780
00:35:13,360 --> 00:35:16,160
Speaker 1: and a bunch of people commented on it saying, I

781
00:35:16,239 --> 00:35:18,400
Speaker 1: hate emails. I hate email marketing, which a lot of

782
00:35:18,440 --> 00:35:21,000
Speaker 1: people do and I do as well, Like every day

783
00:35:21,000 --> 00:35:23,880
Speaker 1: else where, I'm unsubscribing to everything. But you don't actually

784
00:35:23,960 --> 00:35:28,200
Speaker 1: realize how big of a portion email marketing is when

785
00:35:28,239 --> 00:35:30,200
Speaker 1: it comes to a business, Like we bring in a

786
00:35:30,239 --> 00:35:34,000
Speaker 1: lot of revenue through our email. It's called flows and campaigns.

787
00:35:34,400 --> 00:35:37,439
Speaker 1: So like when people abandon their cart or when they

788
00:35:37,960 --> 00:35:40,359
Speaker 1: place their second order, like you have all flows in

789
00:35:40,440 --> 00:35:43,600
Speaker 1: place that they'll get these automated emails depending on their

790
00:35:43,640 --> 00:35:47,640
Speaker 1: activity on your website. And I think a lot of

791
00:35:47,680 --> 00:35:51,320
Speaker 1: brands overdo their email marketing. If a brand is emailing

792
00:35:51,360 --> 00:35:54,000
Speaker 1: me twice a day or even every day, I'm unsubscribing.

793
00:35:54,040 --> 00:35:56,319
Speaker 1: But I think for all of you business owners out there,

794
00:35:56,360 --> 00:35:59,440
Speaker 1: if you can do it tastefully and give your customers

795
00:35:59,560 --> 00:36:02,560
Speaker 1: value in those emails, they're going to want to open them.

796
00:36:02,840 --> 00:36:05,680
Speaker 1: We send out one a week at fate, and there's

797
00:36:05,719 --> 00:36:08,200
Speaker 1: fashion brands that send two a day. We just do it.

798
00:36:08,520 --> 00:36:11,080
Speaker 2: Subject heating is so gross, I'm like, make it a

799
00:36:11,120 --> 00:36:14,000
Speaker 2: fun subject hittingause sometimes that's the only thing they're seeing

800
00:36:14,040 --> 00:36:16,440
Speaker 2: and they'll see the first four words.

801
00:36:16,160 --> 00:36:17,240
Speaker 1: And that's the most important.

802
00:36:17,320 --> 00:36:17,560
Speaker 2: Yeah.

803
00:36:17,719 --> 00:36:20,799
Speaker 1: I see the title of your email as like the

804
00:36:20,840 --> 00:36:24,839
Speaker 1: first page on like a real estate page, Like that's

805
00:36:24,840 --> 00:36:29,040
Speaker 1: the top real estate. Same with your new arrivals page

806
00:36:29,040 --> 00:36:31,320
Speaker 1: and new arrivals page on your website. Is the number

807
00:36:31,360 --> 00:36:32,960
Speaker 1: one landing page that people will go to?

808
00:36:33,080 --> 00:36:38,000
Speaker 2: Really, Yeah, mine's the sale one.

809
00:36:38,680 --> 00:36:41,520
Speaker 1: I love that. But like you're the first products, so

810
00:36:41,560 --> 00:36:44,200
Speaker 1: people see on that page, that's your number one landing page.

811
00:36:44,200 --> 00:36:46,839
Speaker 1: That's like prime real estate. You're going to put your

812
00:36:46,880 --> 00:36:50,000
Speaker 1: best products there and your most high stock products there.

813
00:36:51,840 --> 00:36:52,480
Speaker 2: Were around.

814
00:36:52,560 --> 00:36:55,799
Speaker 1: Correct, you should have DMed me for if you want

815
00:36:55,800 --> 00:36:56,520
Speaker 1: to save money.

816
00:36:56,560 --> 00:36:59,279
Speaker 2: Here's also another tip. You go, you put things in

817
00:36:59,320 --> 00:37:03,160
Speaker 2: your cart, just escape out of it, maybe give it

818
00:37:03,200 --> 00:37:05,040
Speaker 2: twenty four hours, and you usually get like a five

819
00:37:05,160 --> 00:37:07,839
Speaker 2: or ten percent off or you've abandoned your cart. Come back,

820
00:37:07,880 --> 00:37:11,080
Speaker 2: he's a discount, that is true. Yeah, you sign up

821
00:37:11,120 --> 00:37:12,680
Speaker 2: for the email, you get ten percent off that one.

822
00:37:12,920 --> 00:37:14,960
Speaker 2: And now because you've already you've already signed up, you

823
00:37:15,000 --> 00:37:16,919
Speaker 2: go and you do the abandoned cart one. It's clear

824
00:37:16,960 --> 00:37:19,120
Speaker 2: that you have an abandoned can't discount. Then you get

825
00:37:19,120 --> 00:37:22,680
Speaker 2: your bandoned can't discount but then you your program will

826
00:37:23,120 --> 00:37:25,680
Speaker 2: it knows when users are doing that, so it usually

827
00:37:26,320 --> 00:37:28,239
Speaker 2: you get one or two shots at that. Because my

828
00:37:28,280 --> 00:37:30,879
Speaker 2: brother works at Adobe, so he handles all of those

829
00:37:30,960 --> 00:37:34,719
Speaker 2: operating systems, right, So he tells me, he's, oh yeah,

830
00:37:34,760 --> 00:37:36,880
Speaker 2: just wait, wait for the fourth email from this brand,

831
00:37:36,920 --> 00:37:37,640
Speaker 2: because if.

832
00:37:37,560 --> 00:37:39,720
Speaker 1: I'm buying like a big appliance, you wait.

833
00:37:39,760 --> 00:37:42,239
Speaker 2: Sometimes they'll flick you like a twenty five percent off.

834
00:37:42,560 --> 00:37:44,319
Speaker 2: Love that if it's an end of stock line that

835
00:37:44,320 --> 00:37:46,799
Speaker 2: they really want to get rid of. I love it,

836
00:37:47,239 --> 00:37:49,600
Speaker 2: but I'm too impatient. I want it now. I'll just

837
00:37:50,200 --> 00:37:51,640
Speaker 2: yesterday and I'll pay for expression.

838
00:37:56,560 --> 00:38:00,600
Speaker 1: Circling back to your TikTok that went viral, I think

839
00:38:00,880 --> 00:38:03,080
Speaker 1: you posted that you're like sitting in a corner in

840
00:38:03,120 --> 00:38:05,960
Speaker 1: your warehouse on like a little stool, and you essentially

841
00:38:06,080 --> 00:38:07,880
Speaker 1: made this video which was quite long and it was

842
00:38:07,960 --> 00:38:10,520
Speaker 1: very emotional, and you announced to your community that you

843
00:38:10,560 --> 00:38:13,160
Speaker 1: were shutting down and that you were doing this big sale,

844
00:38:13,440 --> 00:38:16,319
Speaker 1: and then I think you would have been surprised at

845
00:38:16,320 --> 00:38:19,919
Speaker 1: the support that was then shown, like from you doing

846
00:38:19,920 --> 00:38:20,400
Speaker 1: that video.

847
00:38:20,520 --> 00:38:23,640
Speaker 2: Absolutely thought that video, because it was twelve minutes, you

848
00:38:23,880 --> 00:38:26,439
Speaker 2: do it well on no platforms. It was just there

849
00:38:26,480 --> 00:38:28,040
Speaker 2: because a lot of people were like, why are you

850
00:38:28,080 --> 00:38:31,120
Speaker 2: closing down? So I thought, right, I don't have a

851
00:38:31,120 --> 00:38:33,680
Speaker 2: podcast anymore, so I couldn't push people to an episode

852
00:38:33,680 --> 00:38:35,640
Speaker 2: of that. So I'll just sit down and I'll make

853
00:38:35,640 --> 00:38:38,600
Speaker 2: a video. And it just blew up, and I think

854
00:38:38,640 --> 00:38:42,960
Speaker 2: people really connected with just that feeling of defeat. You know,

855
00:38:43,120 --> 00:38:46,239
Speaker 2: you tried, you gave it your best. And that's when

856
00:38:46,280 --> 00:38:49,080
Speaker 2: I realized that this closing down sale has been like

857
00:38:49,120 --> 00:38:51,800
Speaker 2: a journey for a lot of people. They've seen the pendants,

858
00:38:51,880 --> 00:38:54,800
Speaker 2: the hoodies, the fragrance, me trying all the dick and

859
00:38:55,239 --> 00:39:00,080
Speaker 2: weird related things, and so they haven't forgotten. And I thought, oh, well,

860
00:39:00,080 --> 00:39:02,080
Speaker 2: you know thirty seven, now I'm a bit irrelevant.

861
00:39:02,160 --> 00:39:03,719
Speaker 1: That's what you were saying in the video. You were

862
00:39:03,719 --> 00:39:07,200
Speaker 1: saying that you felt like you no one cared anymore,

863
00:39:07,800 --> 00:39:09,960
Speaker 1: that you were irrelevant. No one's going to care about

864
00:39:09,960 --> 00:39:12,279
Speaker 1: this sale. And then it was the complete opposite. When

865
00:39:12,320 --> 00:39:15,560
Speaker 1: you did the sales, it exceeded your expectations.

866
00:39:15,840 --> 00:39:18,520
Speaker 2: Well, it gave me such huge motivation because advertisers had

867
00:39:18,560 --> 00:39:21,960
Speaker 2: stopped spending, so I wasn't really doing any brand deals

868
00:39:22,000 --> 00:39:25,240
Speaker 2: like I was. I was struggling to sell tickets for tours.

869
00:39:26,840 --> 00:39:29,680
Speaker 2: Patreon revenue was down, Facebook revenue was down, the business

870
00:39:29,719 --> 00:39:31,040
Speaker 2: was down. I was like, oh, well, I gave it

871
00:39:31,040 --> 00:39:33,200
Speaker 2: a good go. It's time to go back to full

872
00:39:33,200 --> 00:39:37,640
Speaker 2: time work though, Oh god, and then it just I

873
00:39:37,719 --> 00:39:40,279
Speaker 2: went into this closing down cell, going, please just sell

874
00:39:40,440 --> 00:39:41,560
Speaker 2: ninety grands worth of stock.

875
00:39:41,640 --> 00:39:42,239
Speaker 1: That was your goal.

876
00:39:42,360 --> 00:39:45,880
Speaker 2: Do ninety grand and that will pay off the minimum

877
00:39:45,920 --> 00:39:47,960
Speaker 2: of debts that I That'll just be so good. Just

878
00:39:48,080 --> 00:39:50,719
Speaker 2: pay off what I owe and then I will work

879
00:39:50,760 --> 00:39:52,040
Speaker 2: out what to do with the rest of the one

880
00:39:52,080 --> 00:39:55,120
Speaker 2: hundred and eighty thousand dollars or the stock. And literally

881
00:39:55,600 --> 00:39:58,839
Speaker 2: we launched it, you know, on Monday at midday, and

882
00:39:58,880 --> 00:40:02,840
Speaker 2: by the end of Monday, I'd done maybe like sixty

883
00:40:02,920 --> 00:40:04,799
Speaker 2: thousand dollars in a day, and I was like, ooh,

884
00:40:05,719 --> 00:40:07,319
Speaker 2: but the sale was a month long, so I had

885
00:40:07,320 --> 00:40:08,600
Speaker 2: a month to make ninety grand.

886
00:40:08,680 --> 00:40:10,680
Speaker 1: Yeah, wow, you nearly did it in a day.

887
00:40:10,840 --> 00:40:13,040
Speaker 2: And so then I was the plan was to go

888
00:40:13,120 --> 00:40:16,040
Speaker 2: live and pack orders to drive sales. Yeah. I was like, oh,

889
00:40:16,120 --> 00:40:19,000
Speaker 2: I really don't need to do much sales driving and

890
00:40:19,800 --> 00:40:21,960
Speaker 2: people love the lives and that's when I was starting

891
00:40:21,960 --> 00:40:25,360
Speaker 2: to realize, oh, they're really in on the journey and

892
00:40:25,440 --> 00:40:29,840
Speaker 2: then you know, sixty became one, twenty became one forty five.

893
00:40:30,040 --> 00:40:31,839
Speaker 2: So three days in I'd made one hundred and forty

894
00:40:31,880 --> 00:40:34,319
Speaker 2: five grand, and you know, totally I think I think

895
00:40:34,320 --> 00:40:37,200
Speaker 2: I thought about two hundred and twenty thousand dollars worth

896
00:40:37,200 --> 00:40:37,479
Speaker 2: of stop.

897
00:40:37,520 --> 00:40:39,719
Speaker 1: Wow, you got rid of most of it.

898
00:40:39,920 --> 00:40:44,319
Speaker 2: Ah, so good, And then I'm constantly like, how much

899
00:40:44,400 --> 00:40:48,359
Speaker 2: goes into my personal account? It's first I've seen money

900
00:40:48,400 --> 00:40:51,640
Speaker 2: in so long, and so what was good about that

901
00:40:51,840 --> 00:40:53,960
Speaker 2: is of all the money that came in, So that

902
00:40:54,040 --> 00:40:58,040
Speaker 2: was two hundred and twenty thousand dollars of net profit,

903
00:40:58,760 --> 00:41:01,400
Speaker 2: gross profits a little different. And then you've got overall

904
00:41:01,880 --> 00:41:05,560
Speaker 2: revenue like revenue, so the overall revenue was like, you know,

905
00:41:05,640 --> 00:41:08,359
Speaker 2: up close to three hundred thousand, so old Christian would

906
00:41:08,360 --> 00:41:10,480
Speaker 2: have seen old revenue. On I've just made three hundred grand,

907
00:41:11,040 --> 00:41:12,680
Speaker 2: and then go right, I'm going to buy this, I'm

908
00:41:12,680 --> 00:41:14,040
Speaker 2: going to invest in this, I'm going to do all

909
00:41:14,040 --> 00:41:16,759
Speaker 2: this with the business. And then the invoices come a

910
00:41:16,800 --> 00:41:19,480
Speaker 2: month later for shipping costs which are included in that

911
00:41:19,560 --> 00:41:22,520
Speaker 2: three hundred grand, which whoops, I have forgotten about in

912
00:41:22,520 --> 00:41:24,640
Speaker 2: the past, and so now I'm hit with an eighty

913
00:41:24,640 --> 00:41:28,440
Speaker 2: grand shipping bill of money that I've spent on product

914
00:41:28,520 --> 00:41:31,239
Speaker 2: that I can't sell. And so that's the cycle that

915
00:41:31,280 --> 00:41:33,759
Speaker 2: I was in, and that's why I ended up closing down,

916
00:41:33,840 --> 00:41:36,239
Speaker 2: is because I had so much product that I couldn't sell.

917
00:41:36,280 --> 00:41:37,640
Speaker 1: And I think that's one of the hard things for

918
00:41:37,719 --> 00:41:40,440
Speaker 1: business owners is you get into business and said, let's

919
00:41:40,480 --> 00:41:42,800
Speaker 1: say it is successful. You are making all these sales,

920
00:41:43,440 --> 00:41:46,000
Speaker 1: and this money's coming straight into your account. You forget

921
00:41:46,000 --> 00:41:49,080
Speaker 1: that that's not all yours to spend. If anything, I

922
00:41:49,080 --> 00:41:51,400
Speaker 1: would say, have the mentality of half of it isn't yours?

923
00:41:51,719 --> 00:41:53,880
Speaker 2: Correct? Even more, I go sixty percent yes, and then

924
00:41:53,920 --> 00:41:55,520
Speaker 2: all I've got a bit of an extra bonus.

925
00:41:55,760 --> 00:41:56,080
Speaker 1: Yes.

926
00:41:56,160 --> 00:42:00,560
Speaker 2: But another thing I learned is because you know, as

927
00:42:00,600 --> 00:42:03,359
Speaker 2: an example, I made a backpack, so that backpack costs

928
00:42:03,360 --> 00:42:05,879
Speaker 2: forty dollars from the manufacturer. I go, okay, cool, what's

929
00:42:06,320 --> 00:42:09,160
Speaker 2: you know for recommended retail? You double it, so eighty dollars.

930
00:42:09,800 --> 00:42:12,680
Speaker 2: And then what I'd learned is, no, you've got a

931
00:42:12,719 --> 00:42:16,080
Speaker 2: shipping cost on top, you've got the warehouse storage fee.

932
00:42:16,360 --> 00:42:18,320
Speaker 2: You've also got the pick and pack fee that the

933
00:42:18,360 --> 00:42:20,920
Speaker 2: warehouse charged you. It's like four dollars, three dollars fifty

934
00:42:20,960 --> 00:42:22,800
Speaker 2: per for them to pick it up and put it

935
00:42:22,840 --> 00:42:23,640
Speaker 2: in an envelope.

936
00:42:24,000 --> 00:42:26,239
Speaker 1: It costs amount of money, and then another amount for

937
00:42:26,280 --> 00:42:28,320
Speaker 1: the label. Yeah. That's one of the scary things about

938
00:42:28,320 --> 00:42:30,760
Speaker 1: working with those three pls is, yeah, you're not packing

939
00:42:30,760 --> 00:42:32,799
Speaker 1: the orders yourself, you're not paying your staff to pack,

940
00:42:32,840 --> 00:42:34,200
Speaker 1: but you're paying someone else.

941
00:42:34,320 --> 00:42:37,960
Speaker 2: Yeah. So if you don't realistically go okay, well the backpack.

942
00:42:38,040 --> 00:42:40,160
Speaker 2: So add the three dollars fifty for the packing. So

943
00:42:40,200 --> 00:42:43,719
Speaker 2: now that's forty three dollars fifty for cost, Add a

944
00:42:43,800 --> 00:42:47,160
Speaker 2: dollar for the marketing on Facebook for each product at

945
00:42:47,200 --> 00:42:50,120
Speaker 2: another two dollars here for the warehouse storage fees, and

946
00:42:50,160 --> 00:42:52,960
Speaker 2: then you've basically got about fifty bucks. So then you

947
00:42:53,000 --> 00:42:55,680
Speaker 2: double that what you work on to sell for eighty,

948
00:42:55,719 --> 00:42:59,680
Speaker 2: you're now actually selling for one hundred and so that

949
00:42:59,760 --> 00:43:02,520
Speaker 2: took many lessons for me to work out.

950
00:43:02,960 --> 00:43:05,279
Speaker 1: I had that struggle as well in the start of

951
00:43:05,280 --> 00:43:08,440
Speaker 1: my business journey, and fate was I did the same.

952
00:43:08,520 --> 00:43:10,640
Speaker 1: If I'm selling it for just double the amount of

953
00:43:10,680 --> 00:43:12,440
Speaker 1: what I bought it, then I've made money, Like you know,

954
00:43:12,880 --> 00:43:14,960
Speaker 1: buy it for thirty, sell it for sixty. Perfect, But

955
00:43:14,960 --> 00:43:17,719
Speaker 1: it's not how it works. And then I also did

956
00:43:17,800 --> 00:43:20,320
Speaker 1: have a massive fear of people complaining that it was

957
00:43:20,360 --> 00:43:22,160
Speaker 1: going to be too expensive if I went too high.

958
00:43:22,960 --> 00:43:27,120
Speaker 1: So then I was pricing pieces out of fear that

959
00:43:27,200 --> 00:43:29,600
Speaker 1: people would say it's too much. So go, oh, I'm

960
00:43:29,600 --> 00:43:32,000
Speaker 1: only going to price that at forty forty five because

961
00:43:32,000 --> 00:43:33,520
Speaker 1: I feel like if I do fifty five then people

962
00:43:33,520 --> 00:43:36,000
Speaker 1: will complain. But you really have to learn to let go.

963
00:43:35,880 --> 00:43:38,680
Speaker 2: Of you're also you're not giving yourself room to put

964
00:43:38,680 --> 00:43:40,960
Speaker 2: it on sale. Yes, so say you think it's going

965
00:43:41,000 --> 00:43:42,680
Speaker 2: to be amazing, or just keep it forty four so

966
00:43:42,760 --> 00:43:44,839
Speaker 2: we can sell out. You don't sell out. You've got

967
00:43:44,840 --> 00:43:45,520
Speaker 2: nowhere to go.

968
00:43:45,840 --> 00:43:49,160
Speaker 1: Yes, what has been so? Obviously you've done your massive sale.

969
00:43:49,320 --> 00:43:51,920
Speaker 1: You moved a lot of your inventory, which is amazing.

970
00:43:52,040 --> 00:43:54,440
Speaker 1: It's better to sell it at cheaper than just be

971
00:43:54,520 --> 00:43:57,040
Speaker 1: sitting on it. Correct, And now it's fully shut and

972
00:43:57,080 --> 00:43:59,080
Speaker 1: you're done with the fuck off shop pretty much.

973
00:43:59,080 --> 00:44:03,040
Speaker 2: I've just got these hoodies. So I ordered hoodies in

974
00:44:03,120 --> 00:44:06,759
Speaker 2: October of last year because that's what you have to do,

975
00:44:07,320 --> 00:44:11,560
Speaker 2: and I put them on pre order because that just

976
00:44:11,560 --> 00:44:13,960
Speaker 2: gives you that extra cash to be able to place

977
00:44:14,000 --> 00:44:17,000
Speaker 2: a big order. And obviously, doing a pre order for

978
00:44:17,040 --> 00:44:21,160
Speaker 2: a hoodie in the middle of January is hard, So

979
00:44:21,160 --> 00:44:21,640
Speaker 2: I didn't sell.

980
00:44:21,840 --> 00:44:23,560
Speaker 1: No one's thinking of hood so of course not.

981
00:44:24,000 --> 00:44:27,160
Speaker 2: And I'd plan for them to be here before the sale,

982
00:44:27,600 --> 00:44:29,440
Speaker 2: I should clarify, I didn't think I was going to

983
00:44:29,440 --> 00:44:32,040
Speaker 2: close at that point. Yes, But then when we did

984
00:44:32,320 --> 00:44:34,640
Speaker 2: pick dates, well, the hoodies will be here early May

985
00:44:35,160 --> 00:44:36,960
Speaker 2: and we can sell, we can include those in the

986
00:44:36,960 --> 00:44:38,520
Speaker 2: sal potentially and just get rid of everything to be

987
00:44:38,560 --> 00:44:42,319
Speaker 2: done by the thirtieth of June. And then as things go,

988
00:44:42,480 --> 00:44:44,800
Speaker 2: we were actually eight weeks of delays in the hoodie

989
00:44:45,040 --> 00:44:48,000
Speaker 2: and they'd only literally just arrived, you know, a third

990
00:44:48,040 --> 00:44:50,200
Speaker 2: of the way through winter. I mean I ordered them,

991
00:44:50,480 --> 00:44:54,320
Speaker 2: I'd planned for them in October, i'd ordered them early January,

992
00:44:55,000 --> 00:44:58,359
Speaker 2: and they still it took six months basically to get here.

993
00:44:58,760 --> 00:45:01,280
Speaker 2: And it's the most stressful because you're like, I'm losing

994
00:45:01,320 --> 00:45:03,040
Speaker 2: my window of winter.

995
00:45:03,440 --> 00:45:04,560
Speaker 1: Yeah, and so.

996
00:45:04,480 --> 00:45:06,719
Speaker 2: These are the last things to go, and then I'm

997
00:45:06,800 --> 00:45:08,880
Speaker 2: officially done done.

998
00:45:09,200 --> 00:45:12,239
Speaker 1: What has been the biggest lesson that you've taken away

999
00:45:12,239 --> 00:45:14,040
Speaker 1: from this whole experience.

1000
00:45:14,680 --> 00:45:17,480
Speaker 2: Thinking you can do something and then investing all the

1001
00:45:17,480 --> 00:45:20,239
Speaker 2: money in and going all that money I've invested if

1002
00:45:20,239 --> 00:45:26,440
Speaker 2: this doesn't work, the business will collapse and don't do that.

1003
00:45:26,920 --> 00:45:30,239
Speaker 1: Don't overestimate it. Overestimate, but don't underestimate as well. You've

1004
00:45:30,239 --> 00:45:31,359
Speaker 1: got to find that perfect.

1005
00:45:31,360 --> 00:45:34,799
Speaker 2: Rather underestimate than overestimated. That's the lesson, oh no, we

1006
00:45:34,960 --> 00:45:38,239
Speaker 2: sold out, rather than oh no, I have a thousand

1007
00:45:39,040 --> 00:45:41,359
Speaker 2: dick shaped toothpaste topers to get rid of.

1008
00:45:41,880 --> 00:45:44,200
Speaker 1: What's it been? The biggest personal lesson that you've learned?

1009
00:45:44,480 --> 00:45:47,279
Speaker 1: Like not a business lesson that.

1010
00:45:47,320 --> 00:45:52,480
Speaker 2: I genuinely despise business, that I can't do the data,

1011
00:45:52,560 --> 00:45:57,480
Speaker 2: I can't do the analytics. I actually hate it. I

1012
00:45:57,520 --> 00:45:58,000
Speaker 2: hate it.

1013
00:45:58,080 --> 00:45:59,520
Speaker 1: But that's I think that's a good thing for you

1014
00:45:59,600 --> 00:46:02,160
Speaker 1: to realize, because I think business can look really easy

1015
00:46:02,360 --> 00:46:06,400
Speaker 1: on social media, but there's so much to it.

1016
00:46:05,040 --> 00:46:11,280
Speaker 2: It's a lot of work. It's like a child, a needy, needy, needy,

1017
00:46:11,840 --> 00:46:15,799
Speaker 2: really expensive child, Yes, which is pretty much me. So

1018
00:46:15,800 --> 00:46:18,400
Speaker 2: I tell moms like, oh, it's just like looks like

1019
00:46:18,480 --> 00:46:21,880
Speaker 2: you as a baby, the money pit that never returned anything.

1020
00:46:22,480 --> 00:46:24,880
Speaker 2: Trudy really wants to do something again.

1021
00:46:26,080 --> 00:46:28,280
Speaker 1: To my next question, like what is next?

1022
00:46:28,640 --> 00:46:30,799
Speaker 2: So a lot of people have always been asking for

1023
00:46:30,840 --> 00:46:34,440
Speaker 2: me to design some fun nurses scrubs because I made

1024
00:46:34,480 --> 00:46:37,239
Speaker 2: a video like six years ago where I pretended to

1025
00:46:37,280 --> 00:46:39,080
Speaker 2: be a nurse and it's one of my most popular

1026
00:46:39,280 --> 00:46:41,720
Speaker 2: and so a huge amount of my audience are nurses

1027
00:46:42,120 --> 00:46:45,359
Speaker 2: and teachers. And so I'm like, all right, well I'll

1028
00:46:45,400 --> 00:46:48,640
Speaker 2: do one. But I've learned that you say you want

1029
00:46:48,719 --> 00:46:51,040
Speaker 2: something and you never buy it. So it's just like

1030
00:46:51,760 --> 00:46:53,640
Speaker 2: just a small I'll test the water.

1031
00:46:54,640 --> 00:46:58,239
Speaker 1: I would suggest get some paid ads running. Yeah, Facebook

1032
00:46:58,280 --> 00:47:01,239
Speaker 1: ads and Instagram ads. Yeah, you can sell all your

1033
00:47:01,239 --> 00:47:03,400
Speaker 1: products on your own, but the ads are going to

1034
00:47:03,400 --> 00:47:05,640
Speaker 1: bring in new customers that don't know who you are.

1035
00:47:05,680 --> 00:47:07,760
Speaker 1: They're going to be those people that are purchasing outside

1036
00:47:07,800 --> 00:47:09,920
Speaker 1: of you, and I think that's really important. Yeah, to

1037
00:47:10,040 --> 00:47:12,520
Speaker 1: have this very important coming in from different angles.

1038
00:47:12,920 --> 00:47:15,000
Speaker 2: God do you sound like them? Yeah, they're like it's

1039
00:47:15,040 --> 00:47:18,279
Speaker 2: really important. I'm like, well, just do it. Like I

1040
00:47:18,280 --> 00:47:20,399
Speaker 2: don't want to be in this meeting. I think that's

1041
00:47:20,960 --> 00:47:23,680
Speaker 2: also why I failed. I just like I don't want

1042
00:47:23,680 --> 00:47:25,040
Speaker 2: to do that, Like I don't want to be here.

1043
00:47:25,840 --> 00:47:31,520
Speaker 2: Oh email is it good? Okay? Well approved, I don't

1044
00:47:31,640 --> 00:47:36,279
Speaker 2: blame me alone. I'm really relieved. I'm glad ut out

1045
00:47:36,280 --> 00:47:39,080
Speaker 2: A lot of people get I get stopped a lot now,

1046
00:47:39,200 --> 00:47:41,759
Speaker 2: but I'm so sorry that you I'm like, no, I'm

1047
00:47:41,800 --> 00:47:44,840
Speaker 2: a new person, like this is the best thing to

1048
00:47:44,880 --> 00:47:45,320
Speaker 2: ever happen.

1049
00:47:45,360 --> 00:47:46,920
Speaker 1: I felt this has been just a chapter. And I

1050
00:47:46,960 --> 00:47:49,360
Speaker 1: think there is a lot of fear with business owners

1051
00:47:49,400 --> 00:47:51,680
Speaker 1: that you know, everyone is scared of failure, and when

1052
00:47:51,680 --> 00:47:54,239
Speaker 1: you're in business, there's so much at risk, and businesses

1053
00:47:54,239 --> 00:47:57,440
Speaker 1: can close down at any point. I always think, one day,

1054
00:47:57,680 --> 00:48:01,800
Speaker 1: like fate will end. It's great highlight the realities of business,

1055
00:48:01,880 --> 00:48:03,840
Speaker 1: of how tough it is and how fucked up it

1056
00:48:03,920 --> 00:48:07,319
Speaker 1: Isn't that essentially every business will end one day, and

1057
00:48:07,360 --> 00:48:10,560
Speaker 1: I don't necessarily see it as a failure if you've

1058
00:48:10,560 --> 00:48:12,799
Speaker 1: decided to close down a business. I think I meet

1059
00:48:12,840 --> 00:48:14,759
Speaker 1: a lot of people in Sydney that are more like

1060
00:48:14,840 --> 00:48:18,080
Speaker 1: top dog. Things they say like exit when it's at

1061
00:48:18,120 --> 00:48:20,160
Speaker 1: its peak, like you know, sell it off to someone else.

1062
00:48:20,160 --> 00:48:22,840
Speaker 1: What's your exit strategy? People always ask me. I'm like,

1063
00:48:22,840 --> 00:48:23,680
Speaker 1: I'm not fucking selling this.

1064
00:48:24,040 --> 00:48:26,120
Speaker 2: I start this to sell it off a lot of

1065
00:48:26,160 --> 00:48:28,120
Speaker 2: money exactly. So passionate about this.

1066
00:48:28,200 --> 00:48:31,640
Speaker 1: I think if if you or anyone has been on

1067
00:48:31,680 --> 00:48:33,759
Speaker 1: a business journey, they've built it from the ground up,

1068
00:48:33,800 --> 00:48:36,000
Speaker 1: they've seen it at its peak, and they've seen it

1069
00:48:36,040 --> 00:48:38,279
Speaker 1: out to its end. When it has come crashing down.

1070
00:48:38,360 --> 00:48:40,520
Speaker 1: I don't see that as a failure. So I think

1071
00:48:40,520 --> 00:48:42,640
Speaker 1: it's been so good for you to document that on

1072
00:48:42,680 --> 00:48:45,919
Speaker 1: social media because no one talks about I'm surprised, Yeah,

1073
00:48:46,040 --> 00:48:47,200
Speaker 1: no one talks about that shit.

1074
00:48:47,600 --> 00:48:50,120
Speaker 2: Yeah. I think it's all this mask of we're doing great,

1075
00:48:50,600 --> 00:48:54,360
Speaker 2: especially having worked in radio as an industry there's there's

1076
00:48:54,400 --> 00:48:57,239
Speaker 2: no and companies in general, it's how are we going

1077
00:48:57,320 --> 00:48:59,160
Speaker 2: to grow? What are we going to do with the climate?

1078
00:48:59,360 --> 00:49:00,640
Speaker 2: What do you mean how we going to grow? The

1079
00:49:00,640 --> 00:49:03,359
Speaker 2: climate is so bad at the moment, but they want

1080
00:49:03,400 --> 00:49:06,000
Speaker 2: that growth, so okay, well we'll fire all the stuff

1081
00:49:06,000 --> 00:49:07,520
Speaker 2: that's going to save us a lot of money, so

1082
00:49:07,560 --> 00:49:10,800
Speaker 2: then in that financial year we can report that we've grown. Meanwhile,

1083
00:49:10,840 --> 00:49:12,520
Speaker 2: your business is fucking falling.

1084
00:49:12,239 --> 00:49:14,160
Speaker 1: Apart, struggling because there's no people in it.

1085
00:49:15,200 --> 00:49:17,759
Speaker 2: Why is there this perception that every year we have

1086
00:49:17,840 --> 00:49:20,440
Speaker 2: to grow? Why do we have to grow? You're comfortable,

1087
00:49:21,040 --> 00:49:21,920
Speaker 2: stay comfortable.

1088
00:49:21,960 --> 00:49:24,040
Speaker 1: There is no end to it. And one thing I

1089
00:49:24,080 --> 00:49:29,680
Speaker 1: do try to do is like enjoy now and realize

1090
00:49:29,680 --> 00:49:32,000
Speaker 1: that where I am now I never could have dreamt

1091
00:49:32,040 --> 00:49:34,640
Speaker 1: of being three years ago. But it's hard when you

1092
00:49:34,719 --> 00:49:39,000
Speaker 1: are scaling to then stop and enjoy you want to

1093
00:49:39,080 --> 00:49:42,320
Speaker 1: keep going for that next thing because it's never fucking ending.

1094
00:49:43,200 --> 00:49:43,920
Speaker 1: Is that your stomach?

1095
00:49:43,920 --> 00:49:46,480
Speaker 2: Oh my god, do you feed him?

1096
00:49:46,760 --> 00:49:48,359
Speaker 1: N I just make him work all day.

1097
00:49:48,560 --> 00:49:50,600
Speaker 2: That was so loud. That wouldn't the mics wouldn't have

1098
00:49:50,640 --> 00:49:55,719
Speaker 2: picked that up. But Xander is that signed to wrap

1099
00:49:55,840 --> 00:49:56,839
Speaker 2: up and go for lunch.

1100
00:49:57,760 --> 00:50:00,239
Speaker 1: For the end of every Big Business episode, I like

1101
00:50:00,280 --> 00:50:03,319
Speaker 1: to leave our listeners with just a tip of the week.

1102
00:50:03,400 --> 00:50:05,440
Speaker 1: It can be big, small, it can be a personal

1103
00:50:05,480 --> 00:50:07,719
Speaker 1: life tip, it can be business. Do you have a

1104
00:50:07,760 --> 00:50:09,320
Speaker 1: tip of the week for us?

1105
00:50:09,560 --> 00:50:11,919
Speaker 2: Oh Jesus, I feel like we've ready. You did prep

1106
00:50:11,960 --> 00:50:13,680
Speaker 2: me for this? Did I email you an answer? My

1107
00:50:13,719 --> 00:50:15,560
Speaker 2: tip is don't overthink. But that's I feel like that's

1108
00:50:15,600 --> 00:50:17,680
Speaker 2: something that's that's the big problem that you need to

1109
00:50:17,719 --> 00:50:20,480
Speaker 2: see a therapist for because I overthink a lot. It

1110
00:50:20,480 --> 00:50:24,000
Speaker 2: will be bleak and dystopian. Oh yeah, just give up,

1111
00:50:25,440 --> 00:50:27,680
Speaker 2: Just give up everyone my tip.

1112
00:50:31,200 --> 00:50:34,560
Speaker 1: Woll what a positive to end on for this episode. Yea,

1113
00:50:36,200 --> 00:50:36,719
Speaker 1: I love it.

1114
00:50:37,040 --> 00:50:37,560
Speaker 2: So welcome.

1115
00:50:37,640 --> 00:50:39,759
Speaker 1: I love it. Thank you so much for coming on

1116
00:50:39,800 --> 00:50:41,360
Speaker 1: Big Business and.

1117
00:50:41,239 --> 00:50:44,279
Speaker 2: You never heard from me again. Now, thank you so

1118
00:50:44,400 --> 00:50:47,680
Speaker 2: much for having me honestly throughout my whole journey of this.

1119
00:50:48,160 --> 00:50:51,800
Speaker 2: I would constantly look and watch you filled with jealous

1120
00:50:51,880 --> 00:50:52,680
Speaker 2: rage because I'm.

1121
00:50:52,520 --> 00:50:54,799
Speaker 1: Like, I wish you had reached out to me. And

1122
00:50:54,800 --> 00:50:58,880
Speaker 1: this is another tip for you, listening, reach out to people.

1123
00:50:59,000 --> 00:51:02,840
Speaker 2: That's a good tip. Read so. I love giving advice.

1124
00:51:03,120 --> 00:51:05,759
Speaker 2: It also fuels your ego a bit. That's another thing

1125
00:51:05,760 --> 00:51:08,200
Speaker 2: I learned from radio is just ask for advice from someone.

1126
00:51:08,400 --> 00:51:10,520
Speaker 2: If you want to get in at a company, you

1127
00:51:10,640 --> 00:51:13,839
Speaker 2: ask the top CEO for advice. And did we all

1128
00:51:13,880 --> 00:51:15,040
Speaker 2: hear that growling again?

1129
00:51:15,160 --> 00:51:15,640
Speaker 1: Yes?

1130
00:51:15,680 --> 00:51:16,279
Speaker 2: I did.

1131
00:51:16,600 --> 00:51:19,480
Speaker 1: I pushed through his stomach is growling. We're making him

1132
00:51:19,480 --> 00:51:24,760
Speaker 1: work through his lunch break for advice. This has gone rogue.

1133
00:51:24,880 --> 00:51:27,279
Speaker 1: Ask for advice, give up and that's it.

1134
00:51:28,000 --> 00:51:29,680
Speaker 2: Yeah, ask for advice. If you don't like the advice,

1135
00:51:29,760 --> 00:51:33,080
Speaker 2: just give up. You're welcome, Thanks, thanks for having me.