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Speaker 1: Audi have won the battle for the cheapest supermarket according

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Speaker 1: to a new Choice survey that has found that a

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Speaker 1: basket of food at Woolies has risen. I mean, I

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Speaker 1: don't think Woolies or Cauls are in the popular stakes

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Speaker 1: at the moment in any case, but Audi and Cul's

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Speaker 1: baskets including specials have dropped since their first survey. Woollies

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Speaker 1: has risen from and that puts them from second to

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Speaker 1: third place in this latest research. Let's have a chat

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Speaker 1: about that, Mark Sorel's editorial director of Choice, Mark good morning,

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Speaker 1: good morning. So okay, Aldi winning the battle? Are we

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Speaker 1: comparing like with like here though? Because Audi have a

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Speaker 1: lot of sort of no brand name or at least

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Speaker 1: different brand name products.

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Speaker 2: Well it's a track you one read because aldill Aldi

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Speaker 2: throducts and they don't really sell their different piece of

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Speaker 2: brands right saw that one as about challenging. But we

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Speaker 2: try and compare league for leak as much as you can.

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Speaker 2: The gore the whole shopping supermarket survey thing is to

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Speaker 2: represent how everyday Australian shop. So there is a mix

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Speaker 2: of like home brands and national brands across all the

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Speaker 2: supermarkets we go into Yah. And the thing that we

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Speaker 2: always say to people is we could have gone cheaper

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Speaker 2: with Aldi as well, when we could have gone cheaper

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Speaker 2: with coals and woollies, with the goals to kind of

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Speaker 2: represent that middle ground.

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Speaker 1: Okay, fourteen items that you look at? Is that enough?

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Speaker 1: What are the items?

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Speaker 2: Yeah, there's not's. We try and go with the staples.

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Speaker 2: So someone told me that the shopping basket looked like

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Speaker 2: a pension of shopping basket. I don't know if that's

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Speaker 2: a compliment or an insult, but yeah, there's things like

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Speaker 2: mince cheese, milk foot and vege, all the staples. But

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Speaker 2: I do think in some ways that might favor Aldi

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Speaker 2: a little bit, because Aldi doesn't sell everything, right, Yeah,

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Speaker 2: And I don't know personally. When I go to a shop,

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Speaker 2: I'll I'll buy the basics of Aldi, the things I

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Speaker 2: can buy at Aldi, and then the things I can

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Speaker 2: and buy Aldi op over to calls and rulies to

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Speaker 2: get that.

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Speaker 1: All right, Well, you can't get the coals and woolies

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Speaker 1: to get wildering equipment or you know, a grand piano.

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Speaker 2: Baby, I love that, Medele.

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Speaker 1: What's that about? Anyway? So all right, this this is

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Speaker 1: one out now it's not the first time. So is

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Speaker 1: it lower prices or is it just the comparison it's

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Speaker 1: it's perhaps an unequal comparison because of the way AUDI

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Speaker 1: is set up.

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Speaker 2: I think we try and do it as fairly as possible.

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Speaker 2: So I do think as a fair comparison, I think

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Speaker 2: across the board, Aldi is cheaper than Calls and Molies.

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Speaker 2: But I do understand when some people are like, oh,

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Speaker 2: I can't buy that's Aldi, or or you know, it's

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Speaker 2: only whole brass, it's kind of it's kind.

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Speaker 1: Of yeah, all right, so but as far as your

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Speaker 1: staples go, you do look at those and look at

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Speaker 1: the moment Woolies and Coals, particularly after the a triple

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Speaker 1: C action against them, Well, they wouldn't be in anyone

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Speaker 1: shopping basket, would they going to those.

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Speaker 2: Tough year for the for both closing rulies. But in

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Speaker 2: a lot of ways they kind of what kind of

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Speaker 2: had it coming, especially with the way that they represent

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Speaker 2: specials and stores. I think they triple C is absolutely

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Speaker 2: within their rights to go after them and the way

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Speaker 2: they have.

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Speaker 1: Yeah, so all right, there it is. So, now, how

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Speaker 1: often do you do? Is this a quarterly survey? You do?

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Speaker 2: Yeah?

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Speaker 1: We do it.

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Speaker 2: We're going to do every quarter, and we're going to

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Speaker 2: do it for the next couple of years at least,

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Speaker 2: so stay tuned for that. See how things evolve.

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Speaker 1: All right, You looked at IGI and food Land as well,

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Speaker 1: and other stores too.

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Speaker 2: Yeah, IG in particular, that was a request from the

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Speaker 2: last one when we from kind of dramatically increased the

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Speaker 2: amount of IGS we looked at this time. But the

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Speaker 2: IgA one's a bit trickier because it's not it's more

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Speaker 2: of a franchise situation, you know, it's not so the

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Speaker 2: prices differ dramatically from store to store, in state to state,

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Speaker 2: so it's trickier to make any really broad conclusions from

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Speaker 2: the stuff we found there, unfortunately.

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Speaker 1: All right, so shopping basket at LD fourteen, items of

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Speaker 1: staples fifty, I'll just go in round dollars. In fact

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Speaker 1: around them, Apple Den fifty one dollars, Coles was sixty six,

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Speaker 1: Woollies was sixty eight, and Aldi was seventy nine for

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Speaker 1: the same items. So potentially IgA rather was seventy nine.

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Speaker 1: So potentially that one could be quite different depending on

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Speaker 1: which store you go.

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Speaker 2: To, That's right. So that's why IgA and I don't

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Speaker 2: know about you and how has done and idly. But

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Speaker 2: for me it's like, oh, craft, I forgot milk. I

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Speaker 2: need to go and get milk. Yeah, I go to

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Speaker 2: the IgA. Of course, it's not I'm not very often

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Speaker 2: going there on spending like three or four hundred dollars

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Speaker 2: in grocery.

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Speaker 1: Yeah, exactly. Yeah, most people wouldn't. I suspect it's those

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Speaker 1: extra things you need at home that you just realize

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Speaker 1: you've run out of. Yeah, appreciate your time, Mark, Thank

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Speaker 1: you always.

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Speaker 2: Thanks Yips.

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Speaker 1: Mark Cerels, who is the editorial director at Sure, It's