1 00:00:04,120 --> 00:00:07,280 Speaker 1: Welcome back to a bonus episode of Big Business. If 2 00:00:07,360 --> 00:00:10,240 Speaker 1: you aren't aware, I come out with two episodes every 3 00:00:10,240 --> 00:00:13,280 Speaker 1: single week. We've got our main episodes and then these 4 00:00:13,280 --> 00:00:17,120 Speaker 1: little bonus ones, just little short snippets, easy. 5 00:00:16,840 --> 00:00:20,200 Speaker 2: To listen to, just to give you more content. 6 00:00:20,680 --> 00:00:24,120 Speaker 1: For today's bonus, I am going to answer a question 7 00:00:24,239 --> 00:00:25,720 Speaker 1: that I got in my DMS. 8 00:00:26,320 --> 00:00:27,480 Speaker 2: If you don't know, I. 9 00:00:27,400 --> 00:00:32,159 Speaker 1: Have a business podcast Instagram account like Big Business Podcast 10 00:00:32,200 --> 00:00:36,800 Speaker 1: Insta and it is monitored by myself and producer Xander, 11 00:00:36,840 --> 00:00:39,360 Speaker 1: as well as April, and we check the dms every day. 12 00:00:39,680 --> 00:00:41,520 Speaker 1: So if you ever have a question that you would 13 00:00:41,560 --> 00:00:44,480 Speaker 1: like me to answer on the pod, please slide into 14 00:00:44,479 --> 00:00:45,000 Speaker 1: my DMS. 15 00:00:45,040 --> 00:00:46,720 Speaker 2: There we check them every day and. 16 00:00:46,640 --> 00:00:49,479 Speaker 1: Then we've just got this massive board written down with 17 00:00:49,840 --> 00:00:53,160 Speaker 1: everyone's questions, so we're like saving them for a rainy day. 18 00:00:53,440 --> 00:00:55,280 Speaker 1: So if we don't get back to your DM, please 19 00:00:55,320 --> 00:00:59,000 Speaker 1: know we definitely see it and I usually save it 20 00:00:59,320 --> 00:01:00,440 Speaker 1: for an episode. 21 00:01:00,520 --> 00:01:02,840 Speaker 2: So let's just get straight into one of these questions. 22 00:01:02,880 --> 00:01:04,240 Speaker 1: I don't know if I'm just going to do one, 23 00:01:04,600 --> 00:01:06,759 Speaker 1: I might do another if this ends up not being 24 00:01:06,800 --> 00:01:09,720 Speaker 1: long enough. Do you get people who complain about the 25 00:01:09,800 --> 00:01:13,080 Speaker 1: quality of your products? If so, does it. 26 00:01:13,040 --> 00:01:14,559 Speaker 2: Put doubt in your mind? 27 00:01:15,040 --> 00:01:21,119 Speaker 1: This is a great question, and yes, we absolutely have 28 00:01:21,319 --> 00:01:24,880 Speaker 1: people who complain about the quality of your products. I 29 00:01:24,920 --> 00:01:28,119 Speaker 1: wouldn't say that I would like to use the word complain. 30 00:01:28,680 --> 00:01:32,199 Speaker 1: I think you can call something a complaint if it's 31 00:01:33,160 --> 00:01:36,200 Speaker 1: I guess not true, or if they're just complaining for 32 00:01:36,240 --> 00:01:38,640 Speaker 1: the sake of it. But I think if someone is 33 00:01:38,680 --> 00:01:42,440 Speaker 1: coming to us complaining about the quality, I don't ever 34 00:01:42,480 --> 00:01:45,200 Speaker 1: really see it as a complaint. I see it more 35 00:01:45,240 --> 00:01:48,640 Speaker 1: so as feedback. And I think that's really important when 36 00:01:49,160 --> 00:01:52,200 Speaker 1: you are starting a business, maybe you're just starting out, 37 00:01:52,320 --> 00:01:54,400 Speaker 1: or even if you're like me and you're so many 38 00:01:54,480 --> 00:02:00,320 Speaker 1: years in. I think it's important to be receptive to 39 00:02:00,680 --> 00:02:04,680 Speaker 1: feedback always. And just because you know, I've been running 40 00:02:04,680 --> 00:02:07,080 Speaker 1: Faith for over seven years now, it doesn't mean that 41 00:02:07,200 --> 00:02:10,360 Speaker 1: our product is perfect. It doesn't mean that our service 42 00:02:10,480 --> 00:02:14,840 Speaker 1: is perfect. Like we are so open to feedback, and 43 00:02:14,880 --> 00:02:18,000 Speaker 1: we're also open to the idea that we are not perfect. 44 00:02:18,120 --> 00:02:22,079 Speaker 1: We can always improve even if we, you know, think 45 00:02:22,080 --> 00:02:23,880 Speaker 1: that we're nailing everything on the head. 46 00:02:23,880 --> 00:02:25,040 Speaker 2: That is so not true. 47 00:02:25,200 --> 00:02:28,000 Speaker 1: And I think it's really important as owners and founders 48 00:02:28,320 --> 00:02:31,280 Speaker 1: that we are okay with the fact that we aren't perfect. 49 00:02:31,360 --> 00:02:34,600 Speaker 1: Like I'm not the perfect brand, I'm not the perfect boss, 50 00:02:34,840 --> 00:02:38,600 Speaker 1: I'm not the perfect manager. We don't have the perfect product. 51 00:02:38,680 --> 00:02:41,360 Speaker 1: Do I absolutely try to make all of those things perfect? 52 00:02:41,400 --> 00:02:41,920 Speaker 2: Absolutely? 53 00:02:41,960 --> 00:02:44,480 Speaker 1: And am I willing to try to make those things 54 00:02:44,480 --> 00:02:49,040 Speaker 1: perfect when there's areas for improvement one hundred percent. So 55 00:02:49,360 --> 00:02:51,680 Speaker 1: to answer your question, do you get people who complain 56 00:02:51,720 --> 00:02:53,119 Speaker 1: about the quality of your products? 57 00:02:53,320 --> 00:02:57,160 Speaker 2: Yes? And if so, does it put doubt in your mind? 58 00:02:58,280 --> 00:03:01,160 Speaker 1: I don't think it puts doubt in my mind. If anything, 59 00:03:01,320 --> 00:03:05,840 Speaker 1: it just pushes me to improve. The last thing I 60 00:03:05,880 --> 00:03:09,000 Speaker 1: want to do is be a business owner that says, oh, well, 61 00:03:09,040 --> 00:03:11,160 Speaker 1: too bad if you don't like the way our genes 62 00:03:11,200 --> 00:03:15,840 Speaker 1: fit or the fabrica of our linen pants, Because I 63 00:03:15,919 --> 00:03:19,239 Speaker 1: just think there's always room for improvement. And I think 64 00:03:19,240 --> 00:03:22,680 Speaker 1: that's one thing that I really pride myself on as 65 00:03:22,720 --> 00:03:25,480 Speaker 1: a founder is I'm so open to people giving me 66 00:03:25,520 --> 00:03:29,600 Speaker 1: their honest feedback, whether it's from the fit, the feel, 67 00:03:29,760 --> 00:03:33,040 Speaker 1: the fabric, how something has washed, how something has worn 68 00:03:33,080 --> 00:03:36,400 Speaker 1: after a couple of weares, and I only want to 69 00:03:36,560 --> 00:03:39,640 Speaker 1: continue to improve the way that we do things. And 70 00:03:39,680 --> 00:03:42,920 Speaker 1: there's been so many times over the years where we've 71 00:03:42,920 --> 00:03:45,440 Speaker 1: had people come to us saying they weren't happy with 72 00:03:45,840 --> 00:03:48,520 Speaker 1: whatever it may be the quality, the fit, the feel, 73 00:03:48,600 --> 00:03:51,520 Speaker 1: the way it washed, and then we take that information. 74 00:03:51,600 --> 00:03:54,720 Speaker 1: We collect all of this type of information, like we 75 00:03:54,760 --> 00:03:59,480 Speaker 1: have massive boards with all of our product feedback and complaints. 76 00:04:00,000 --> 00:04:01,800 Speaker 1: I feel like that's a really bad word to use, 77 00:04:02,320 --> 00:04:04,720 Speaker 1: but we collect all of our feedback and then we 78 00:04:04,840 --> 00:04:09,200 Speaker 1: report on if we're noticing any inconsistencies that keep happening, 79 00:04:09,200 --> 00:04:11,000 Speaker 1: you know, like if a button keeps falling off a 80 00:04:11,040 --> 00:04:13,800 Speaker 1: certain item, we're going to keep track of that. So really, 81 00:04:13,840 --> 00:04:17,400 Speaker 1: we use customers feedback on our products to better them. 82 00:04:17,880 --> 00:04:21,120 Speaker 1: And you know, if we're receiving enough feedback about something, 83 00:04:21,279 --> 00:04:25,440 Speaker 1: it'll obviously set off an alert in our minds that 84 00:04:25,960 --> 00:04:28,039 Speaker 1: will make us be like, all right, we're getting this 85 00:04:28,120 --> 00:04:31,680 Speaker 1: continuous feedback from this item, Like let's take a further 86 00:04:31,720 --> 00:04:34,440 Speaker 1: and get investigation into what is going on, like why 87 00:04:34,480 --> 00:04:37,520 Speaker 1: does this fault keep happening or how can we improve 88 00:04:38,000 --> 00:04:39,480 Speaker 1: the quality of this item. 89 00:04:40,320 --> 00:04:42,520 Speaker 2: So, yes, we get. 90 00:04:42,279 --> 00:04:45,479 Speaker 1: Complaints, but I don't really see them as complaints. I 91 00:04:45,520 --> 00:04:48,800 Speaker 1: see them as our customers hopefully wanting to give us 92 00:04:48,839 --> 00:04:51,240 Speaker 1: genuine feedback. And I think it also comes down to 93 00:04:51,640 --> 00:04:53,480 Speaker 1: how the feedback is given to us. You know, if 94 00:04:53,480 --> 00:04:56,280 Speaker 1: someone's coming at us in the emails, just yelling at 95 00:04:56,400 --> 00:05:00,800 Speaker 1: us and you know, not giving us feedback that's overly productive, 96 00:05:01,320 --> 00:05:04,080 Speaker 1: then of course I'm going to see it differently in 97 00:05:04,120 --> 00:05:07,240 Speaker 1: comparison to someone just reaching out, which is that's the 98 00:05:07,240 --> 00:05:08,800 Speaker 1: way that it is most of the time. Like we 99 00:05:08,839 --> 00:05:11,919 Speaker 1: have the best community and the best customers. If someone 100 00:05:11,960 --> 00:05:14,640 Speaker 1: reaches out to us as a business, going hey, I 101 00:05:14,760 --> 00:05:18,680 Speaker 1: just wanted to flag this quality issue or this sizing issue. 102 00:05:18,800 --> 00:05:21,800 Speaker 1: I think this is wrong. I noticed this fault and 103 00:05:21,839 --> 00:05:24,200 Speaker 1: I just wanted to let you know, like we absolutely 104 00:05:24,279 --> 00:05:28,200 Speaker 1: appreciate that, and I only want to continue making every 105 00:05:28,240 --> 00:05:30,640 Speaker 1: single product of ours better. And we've changed so many 106 00:05:30,640 --> 00:05:33,040 Speaker 1: products over the years. We have a lot of products 107 00:05:33,040 --> 00:05:36,279 Speaker 1: that we've had for many years in fate, but those 108 00:05:36,480 --> 00:05:40,080 Speaker 1: products themselves have evolved and changed to improve the quality 109 00:05:40,200 --> 00:05:43,360 Speaker 1: or improve the fit over the years, and that's what 110 00:05:43,400 --> 00:05:47,240 Speaker 1: I absolutely want to do. Obviously, you want to improve 111 00:05:47,400 --> 00:05:51,080 Speaker 1: everything for your customers. So that's how I kind of 112 00:05:51,360 --> 00:05:56,240 Speaker 1: approach complaints or negative feedback. And it definitely doesn't put 113 00:05:56,279 --> 00:05:59,160 Speaker 1: doubt in my mind, that was part of your question. 114 00:05:59,360 --> 00:06:02,279 Speaker 1: It doesn't put in my mind at all. If anything, 115 00:06:02,279 --> 00:06:05,120 Speaker 1: I think it just inspires me to keep bettering at 116 00:06:05,160 --> 00:06:08,120 Speaker 1: all of our products, but also like our service and everything, 117 00:06:08,160 --> 00:06:11,680 Speaker 1: our systems, like businesses, are never perfect and there's always 118 00:06:11,760 --> 00:06:15,679 Speaker 1: room for improvements, So try not to see complaints about 119 00:06:15,760 --> 00:06:19,039 Speaker 1: quality as a bad thing. I think, more oftentimes than not, 120 00:06:19,160 --> 00:06:21,440 Speaker 1: especially if you're a smaller business, it will be coming 121 00:06:21,440 --> 00:06:23,760 Speaker 1: from a good place from the customer, and take it 122 00:06:23,760 --> 00:06:26,240 Speaker 1: as a learning curve and look at your products and 123 00:06:26,360 --> 00:06:28,960 Speaker 1: think how can I how can I do this better? 124 00:06:29,120 --> 00:06:30,000 Speaker 2: Because at the end. 125 00:06:29,960 --> 00:06:32,360 Speaker 1: Of the day, I can't speak for other business owners, 126 00:06:32,480 --> 00:06:34,640 Speaker 1: but I know for myself, all I want to do 127 00:06:34,720 --> 00:06:36,920 Speaker 1: is like keep making better products so people will love 128 00:06:36,960 --> 00:06:39,200 Speaker 1: them even more. And I'm okay with the fact that 129 00:06:39,640 --> 00:06:41,719 Speaker 1: our products aren't going to be perfect for everyone, and 130 00:06:41,800 --> 00:06:44,880 Speaker 1: I can only, you know, try my best to make 131 00:06:44,920 --> 00:06:52,560 Speaker 1: them more amazing for everyone in the future. Okay, I'm 132 00:06:52,560 --> 00:06:55,839 Speaker 1: just going through my list of questions here and sticking 133 00:06:55,880 --> 00:06:58,800 Speaker 1: to the same theme of products. How do you keep 134 00:06:58,880 --> 00:07:02,720 Speaker 1: up with ever changing fashion trends? This is a great 135 00:07:02,800 --> 00:07:07,560 Speaker 1: question and my answer to that is with ease. But 136 00:07:08,080 --> 00:07:09,600 Speaker 1: I think the reason why I can say that we 137 00:07:09,680 --> 00:07:12,480 Speaker 1: keep up with trends with ease is because I don't 138 00:07:12,520 --> 00:07:17,400 Speaker 1: necessarily think that we as a brand really jump on trends. 139 00:07:17,720 --> 00:07:21,400 Speaker 1: Number one, I don't know how fashion brands come out 140 00:07:21,440 --> 00:07:24,280 Speaker 1: with things so quickly. You know, we'll see a trend 141 00:07:24,400 --> 00:07:28,000 Speaker 1: rise on social media and within within the month or 142 00:07:28,000 --> 00:07:30,160 Speaker 1: something like, every brand's coming out with their. 143 00:07:30,080 --> 00:07:33,400 Speaker 2: Own version of that. I have no idea how they 144 00:07:33,520 --> 00:07:35,800 Speaker 2: do that, Like, I can't. 145 00:07:35,520 --> 00:07:39,760 Speaker 1: Imagine it to be overly ethical to be able to 146 00:07:39,800 --> 00:07:42,880 Speaker 1: produce something so quickly. And I've done lots of other 147 00:07:42,920 --> 00:07:48,440 Speaker 1: episodes where I've talked about the timeline of making something 148 00:07:48,480 --> 00:07:50,680 Speaker 1: from start to finish. I think there's a whole other 149 00:07:50,760 --> 00:07:53,080 Speaker 1: episode on it. I can't remember exactly when it was 150 00:07:53,160 --> 00:07:57,360 Speaker 1: or what it's called. But we don't have the capacity 151 00:07:57,440 --> 00:07:59,920 Speaker 1: to jump on a trend as soon as it comes out. 152 00:08:00,200 --> 00:08:03,000 Speaker 1: If something comes out and it's trending, now, give me 153 00:08:03,160 --> 00:08:05,040 Speaker 1: like six to twelve months and we can make our 154 00:08:05,080 --> 00:08:07,600 Speaker 1: own version of it. But we're not the kind of 155 00:08:07,600 --> 00:08:09,440 Speaker 1: brand that wants to jump on a trend anyway, because 156 00:08:09,440 --> 00:08:12,200 Speaker 1: I feel like trends die as quickly as they come 157 00:08:12,560 --> 00:08:14,920 Speaker 1: up on our feeds, you know what I mean, And 158 00:08:14,960 --> 00:08:17,960 Speaker 1: so I think what we do more so at Fate 159 00:08:18,080 --> 00:08:21,000 Speaker 1: is Number one, we listen to our community, and that's 160 00:08:21,000 --> 00:08:22,720 Speaker 1: where we get a lot of inspiration for what we 161 00:08:22,760 --> 00:08:23,320 Speaker 1: come out with. 162 00:08:23,960 --> 00:08:26,880 Speaker 2: We've also been in business for so long now, and we've. 163 00:08:26,680 --> 00:08:29,960 Speaker 1: Made so many like core styles that we have, like 164 00:08:30,040 --> 00:08:32,320 Speaker 1: all of our best sellers that we just make again 165 00:08:32,360 --> 00:08:35,280 Speaker 1: and again and again, and we might do new colorways 166 00:08:35,320 --> 00:08:38,160 Speaker 1: in our best sellers, or we might do like a 167 00:08:38,200 --> 00:08:40,640 Speaker 1: modified version of a best seller, Like we've got like 168 00:08:40,640 --> 00:08:42,760 Speaker 1: a pretty big catalog if that's what you want to 169 00:08:42,760 --> 00:08:45,840 Speaker 1: call it, of products that we've made over the years. 170 00:08:45,840 --> 00:08:48,280 Speaker 1: And obviously we've tried and tested over the years, and 171 00:08:48,320 --> 00:08:51,320 Speaker 1: we've figured out what our core styles are and the 172 00:08:51,320 --> 00:08:53,520 Speaker 1: ones that we know that we can keep bringing back 173 00:08:53,720 --> 00:08:56,560 Speaker 1: in a new color or a new print. So that 174 00:08:56,600 --> 00:08:58,400 Speaker 1: definitely makes it easy for us. 175 00:08:59,080 --> 00:09:00,200 Speaker 2: And at the end of the. 176 00:09:00,120 --> 00:09:02,920 Speaker 1: Day, especially now, like who knows, like the style of 177 00:09:02,920 --> 00:09:06,600 Speaker 1: our brand might change as the years, Robbie, but so 178 00:09:06,760 --> 00:09:10,280 Speaker 1: far throughout the life of Fate, we've just always been 179 00:09:10,320 --> 00:09:14,760 Speaker 1: about creating. I guess you could say those capsule wardrobe basics. 180 00:09:14,600 --> 00:09:16,800 Speaker 2: Pieces that will never really go out of style. 181 00:09:17,200 --> 00:09:19,160 Speaker 1: I would never want to like try to jump on 182 00:09:19,200 --> 00:09:21,440 Speaker 1: a micro trend that everyone's going to get over in 183 00:09:21,480 --> 00:09:24,600 Speaker 1: five seconds what we make is just timeless pieces. 184 00:09:25,120 --> 00:09:27,360 Speaker 2: We've got something for everyone as well. 185 00:09:27,400 --> 00:09:30,679 Speaker 1: Like I love being in our stores and seeing you know, 186 00:09:30,920 --> 00:09:33,400 Speaker 1: girls coming in they've got their mum with them. We've 187 00:09:33,480 --> 00:09:36,839 Speaker 1: kind of got something for everyone, from you know, something 188 00:09:36,920 --> 00:09:39,920 Speaker 1: special to out to a special occasion, to all of 189 00:09:39,960 --> 00:09:43,720 Speaker 1: your basic best work wear. And I think that has 190 00:09:43,880 --> 00:09:46,320 Speaker 1: made our job really easier as well, because I can't 191 00:09:46,360 --> 00:09:49,319 Speaker 1: even begin to imagine what it's like to work in 192 00:09:49,400 --> 00:09:53,360 Speaker 1: such a vast pace environment where you're like jumping on trends. 193 00:09:53,880 --> 00:09:56,160 Speaker 1: How do we keep up with the ever changing fashion trends. 194 00:09:56,200 --> 00:09:57,960 Speaker 1: I feel like we don't. 195 00:09:58,080 --> 00:09:58,880 Speaker 2: At the end of the day. 196 00:09:58,960 --> 00:10:03,720 Speaker 1: We do base wardrobe staples really well. Denim is one 197 00:10:03,760 --> 00:10:06,680 Speaker 1: of our best selling categories, and I'm actually currently working 198 00:10:06,720 --> 00:10:10,720 Speaker 1: on a new denim range, like a more premium elevated denim, 199 00:10:11,240 --> 00:10:12,559 Speaker 1: which I'm really excited about. 200 00:10:12,960 --> 00:10:16,360 Speaker 2: And we just get a lot of inspo from our community. 201 00:10:16,400 --> 00:10:20,000 Speaker 1: For example, just recently, we released some pieces in a 202 00:10:20,559 --> 00:10:25,319 Speaker 1: leopard print and we launched it in like I think 203 00:10:25,320 --> 00:10:25,840 Speaker 1: it was in May. 204 00:10:25,880 --> 00:10:27,679 Speaker 2: I think it was this month. And there are a 205 00:10:27,679 --> 00:10:28,400 Speaker 2: few pieces that. 206 00:10:28,360 --> 00:10:31,880 Speaker 1: I water Coachella in April, and we'd planned that, you know, 207 00:10:32,000 --> 00:10:33,839 Speaker 1: way back in last year and I finally got to 208 00:10:33,880 --> 00:10:34,640 Speaker 1: wear it to Coachella. 209 00:10:34,720 --> 00:10:37,400 Speaker 2: This year, we released it and everyone. 210 00:10:37,040 --> 00:10:40,000 Speaker 1: Absolutely loved it, and our community were singing in their 211 00:10:40,000 --> 00:10:42,319 Speaker 1: praises that they're obsessed with this leopard print. 212 00:10:42,559 --> 00:10:44,600 Speaker 2: So I'm like constantly learning off our community. 213 00:10:44,640 --> 00:10:47,760 Speaker 1: Okay, Like there's a huge part of our community that 214 00:10:47,960 --> 00:10:50,200 Speaker 1: love leopard print, so we kind of like listen to 215 00:10:50,240 --> 00:10:54,000 Speaker 1: everyone's feedback. We're very open to having people tell us 216 00:10:54,000 --> 00:10:56,320 Speaker 1: what they hope to come out with. I'll often post 217 00:10:56,400 --> 00:10:59,800 Speaker 1: in our Fate Society Facebook group or like on our Instagram, 218 00:11:00,120 --> 00:11:02,320 Speaker 1: what are you hoping that we come out with. I 219 00:11:02,400 --> 00:11:06,600 Speaker 1: love getting feedback, so that's definitely made our job a 220 00:11:06,640 --> 00:11:10,600 Speaker 1: lot easier, getting that community feedback and not feeling the 221 00:11:10,600 --> 00:11:12,920 Speaker 1: pressure as a brand to like jump on the latest 222 00:11:13,360 --> 00:11:18,080 Speaker 1: micro trend because like, I actually don't know how people 223 00:11:18,280 --> 00:11:21,720 Speaker 1: do that, because we certainly can't. I'm going to do 224 00:11:21,800 --> 00:11:25,760 Speaker 1: one more question for this bonus episode. Someone has asked 225 00:11:25,760 --> 00:11:27,800 Speaker 1: what do you do when there is a manufacturing error? 226 00:11:28,400 --> 00:11:30,400 Speaker 1: That's a really good question, and I think this all 227 00:11:30,440 --> 00:11:34,400 Speaker 1: comes down to relationship building. A lot of people will 228 00:11:34,400 --> 00:11:38,000 Speaker 1: often ask me, who's your manufacturer or. 229 00:11:37,960 --> 00:11:40,040 Speaker 2: Can I have the details of your manufacturer? 230 00:11:40,320 --> 00:11:43,960 Speaker 1: And when it comes to manufacturing anything like not just clothing, 231 00:11:44,000 --> 00:11:47,080 Speaker 1: but if you're doing I don't know, pencil cases or 232 00:11:47,600 --> 00:11:51,920 Speaker 1: lipstick tubes or packaging or anything, a lot of your 233 00:11:52,080 --> 00:11:58,440 Speaker 1: business will involve relationship building. And it's so important to 234 00:11:58,600 --> 00:12:02,040 Speaker 1: really prioritize a relationship building when you're wanting to start 235 00:12:02,280 --> 00:12:05,960 Speaker 1: a business because when stuff goes wrong, like things go 236 00:12:06,000 --> 00:12:08,520 Speaker 1: wrong all the time in business, that's just life, and 237 00:12:08,559 --> 00:12:12,040 Speaker 1: that includes when you're manufacturing stuff, and when something goes 238 00:12:12,080 --> 00:12:14,880 Speaker 1: really wrong, you want to have a good relationship in 239 00:12:14,920 --> 00:12:17,400 Speaker 1: place that you have fostered over however long you've been 240 00:12:17,440 --> 00:12:21,120 Speaker 1: working together, so that as a team of two businesses 241 00:12:21,120 --> 00:12:23,600 Speaker 1: working together, when something goes wrong, you can come to 242 00:12:23,679 --> 00:12:27,400 Speaker 1: a resolution together. So what do we do when things 243 00:12:27,400 --> 00:12:31,360 Speaker 1: go wrong when it comes to manufacturing. We've really only 244 00:12:31,480 --> 00:12:35,679 Speaker 1: had two things go wrong, like two styles go wrong 245 00:12:35,800 --> 00:12:39,199 Speaker 1: to the point of we couldn't sell them, and we 246 00:12:39,240 --> 00:12:43,240 Speaker 1: turned those into positive things on social media, which if 247 00:12:43,280 --> 00:12:45,600 Speaker 1: you follow me or you follow Fate you might have seen. 248 00:12:46,000 --> 00:12:48,480 Speaker 1: A couple of years back, we made some core sets 249 00:12:49,000 --> 00:12:52,160 Speaker 1: and the straps were they didn't we didn't do an 250 00:12:52,160 --> 00:12:55,040 Speaker 1: adjustable slider on the strap, which is totally my fault. 251 00:12:55,120 --> 00:12:57,079 Speaker 1: But I was trying to make them like really seamless, 252 00:12:57,600 --> 00:12:59,560 Speaker 1: and so the straps, because it was kind of like 253 00:12:59,800 --> 00:13:03,400 Speaker 1: a thick, silky feel fabric, it didn't really have much stretch, 254 00:13:03,960 --> 00:13:07,839 Speaker 1: and so the straps were perfect on some people, then 255 00:13:07,840 --> 00:13:10,120 Speaker 1: they were too long on others and they kind of 256 00:13:10,120 --> 00:13:12,680 Speaker 1: like fell off the side of your shoulder. And then 257 00:13:13,200 --> 00:13:16,199 Speaker 1: it was we got the stock. Like I didn't catch 258 00:13:16,200 --> 00:13:18,880 Speaker 1: onto this problem until we got the bolk stock. 259 00:13:19,120 --> 00:13:21,520 Speaker 2: And we thought, what are we gonna do? 260 00:13:22,080 --> 00:13:25,160 Speaker 1: So I just jumped on our TikTok and Instagram reel 261 00:13:25,280 --> 00:13:27,240 Speaker 1: one day and I just kind of made a video 262 00:13:27,320 --> 00:13:30,199 Speaker 1: being like, I have totally stuffed up these corsets. 263 00:13:30,200 --> 00:13:31,160 Speaker 2: This is my fault. 264 00:13:31,640 --> 00:13:33,480 Speaker 1: So we're just going to be putting them and in 265 00:13:33,559 --> 00:13:36,560 Speaker 1: people's orders just as a little gift with purchase. And 266 00:13:36,600 --> 00:13:39,000 Speaker 1: I kind of made that video as an educational video 267 00:13:39,440 --> 00:13:41,840 Speaker 1: and just to kind of laugh at ourselves and you 268 00:13:41,880 --> 00:13:45,319 Speaker 1: know say that sometimes shit happens in business, and you 269 00:13:45,480 --> 00:13:47,959 Speaker 1: just got to like make light out of a bad situation. 270 00:13:49,040 --> 00:13:51,040 Speaker 1: I don't know what other brands would do in that 271 00:13:51,120 --> 00:13:53,719 Speaker 1: kind of instance. Some very well may just throw them 272 00:13:53,720 --> 00:13:56,920 Speaker 1: in the bin, but that didn't feel right for us 273 00:13:56,960 --> 00:13:59,959 Speaker 1: to do. And We also thought that if someone did 274 00:14:00,040 --> 00:14:02,599 Speaker 1: get one of these corsets and the shoulder strap was 275 00:14:02,640 --> 00:14:05,120 Speaker 1: a little bit too long, you could very easily like 276 00:14:05,200 --> 00:14:08,320 Speaker 1: have someone make the straps shorter, or like take it 277 00:14:08,360 --> 00:14:10,960 Speaker 1: to a seamstress. I just didn't want to like take 278 00:14:11,000 --> 00:14:13,240 Speaker 1: them all to a seamstress and get them to fix 279 00:14:13,280 --> 00:14:15,320 Speaker 1: it all because it would have taken forever and cost 280 00:14:15,400 --> 00:14:17,480 Speaker 1: a lot of money. So we put up this video 281 00:14:17,720 --> 00:14:20,800 Speaker 1: just to kind of make light of a negative situation. 282 00:14:21,360 --> 00:14:24,440 Speaker 1: And I didn't think it through properly, Like I didn't say, like, 283 00:14:24,480 --> 00:14:26,960 Speaker 1: if you want one, like enter this code or whatever. 284 00:14:27,040 --> 00:14:28,320 Speaker 1: I kind of just said, we're just going to be 285 00:14:28,360 --> 00:14:31,000 Speaker 1: chucking them in random orders, And as a team, we 286 00:14:31,120 --> 00:14:34,080 Speaker 1: decided we're just going to put them in orders where 287 00:14:34,120 --> 00:14:36,920 Speaker 1: people have ordered a top or they've ordered like a dress, 288 00:14:37,080 --> 00:14:39,880 Speaker 1: where we could kind of guess what size they would be, 289 00:14:40,040 --> 00:14:42,640 Speaker 1: you know, if they've ordered a size fourteen other top, 290 00:14:42,680 --> 00:14:44,880 Speaker 1: will give them the fourteen in the corset. And to 291 00:14:44,920 --> 00:14:49,480 Speaker 1: my surprise, that video absolutely went viral or like mini viral, 292 00:14:49,520 --> 00:14:51,320 Speaker 1: and then we had everyone ordering on the website. We 293 00:14:51,360 --> 00:14:53,920 Speaker 1: had people emailing being like please I want one of 294 00:14:53,960 --> 00:14:56,000 Speaker 1: the corsets because they were really nice like there was 295 00:14:56,040 --> 00:14:57,880 Speaker 1: just a slight chance that the strap was maybe going 296 00:14:57,960 --> 00:15:00,000 Speaker 1: to be long on some people, like just depending on 297 00:15:00,120 --> 00:15:02,640 Speaker 1: how your shoulders were. And so it turned into this 298 00:15:02,720 --> 00:15:05,120 Speaker 1: like really positive thing and everyone was dming us and 299 00:15:05,160 --> 00:15:07,000 Speaker 1: emailing us saying, what one of the corsets I just 300 00:15:07,040 --> 00:15:09,240 Speaker 1: plays an order. I was like, oh my goodness. And 301 00:15:09,320 --> 00:15:12,560 Speaker 1: so we did that again this year with a red 302 00:15:12,640 --> 00:15:14,160 Speaker 1: dress that we were meant to come out with at 303 00:15:14,240 --> 00:15:14,920 Speaker 1: Christmas time. 304 00:15:15,640 --> 00:15:16,920 Speaker 2: The dress was double. 305 00:15:16,640 --> 00:15:21,040 Speaker 1: Lined and the inner lining was sewn to the outside 306 00:15:21,600 --> 00:15:25,080 Speaker 1: you know when like your lining is attached, but because 307 00:15:25,160 --> 00:15:28,640 Speaker 1: the inner lining was obviously shorter than the outer part 308 00:15:28,640 --> 00:15:30,120 Speaker 1: of the dress, which is what you want, but it 309 00:15:30,160 --> 00:15:32,720 Speaker 1: was sewn together as kind of pulling. 310 00:15:32,520 --> 00:15:35,000 Speaker 2: The bottom of the dress up and underneath itself. It 311 00:15:35,040 --> 00:15:35,760 Speaker 2: was like puckering. 312 00:15:36,200 --> 00:15:38,680 Speaker 1: And again like I went to social media and said, look, 313 00:15:38,680 --> 00:15:41,000 Speaker 1: we've stuffed up these beautiful dresses and we were meant 314 00:15:41,000 --> 00:15:42,960 Speaker 1: to launch them in December, but we've held onto them 315 00:15:42,960 --> 00:15:44,840 Speaker 1: thinking what are we going to do? And we did 316 00:15:44,880 --> 00:15:48,080 Speaker 1: the same thing again where we gave them away for free, 317 00:15:48,120 --> 00:15:50,320 Speaker 1: but this time we got people to use a code 318 00:15:50,680 --> 00:15:53,880 Speaker 1: with their size in it, and each code only had 319 00:15:53,920 --> 00:15:55,840 Speaker 1: a certain amount of uses so let's say, for example, 320 00:15:55,920 --> 00:15:58,920 Speaker 1: if we had thirty size twelve dresses, we made like 321 00:15:59,000 --> 00:16:01,880 Speaker 1: thirty of the sized code, and again, like they all 322 00:16:01,920 --> 00:16:03,840 Speaker 1: went in a heartbeat because it was a really easy 323 00:16:03,920 --> 00:16:06,280 Speaker 1: fix for the customers. They just had to cut the 324 00:16:06,320 --> 00:16:08,640 Speaker 1: outer lining away from the inner and then the problem 325 00:16:08,880 --> 00:16:11,720 Speaker 1: was resolved. But those are like the two times that 326 00:16:11,720 --> 00:16:14,640 Speaker 1: we've had where things have gone so wrong to the 327 00:16:14,640 --> 00:16:17,360 Speaker 1: point of not being able to sell them. We've had 328 00:16:17,400 --> 00:16:20,080 Speaker 1: tiny little things go wrong, you know, things that have 329 00:16:20,160 --> 00:16:23,720 Speaker 1: been stickered incorrectly, like the wrong barcode or whatever, and 330 00:16:23,760 --> 00:16:26,560 Speaker 1: then it's just like a manual process of us having 331 00:16:26,600 --> 00:16:30,800 Speaker 1: to fix fix them, put on the correct stickers or 332 00:16:30,800 --> 00:16:33,560 Speaker 1: barcodes or whatever it is, and you know what, like 333 00:16:33,640 --> 00:16:37,840 Speaker 1: these things just happen. And I think if your processes 334 00:16:37,920 --> 00:16:42,680 Speaker 1: with manufacturing as detailed as they can be, and sampling especially, 335 00:16:42,680 --> 00:16:44,760 Speaker 1: and I know I've spoken about this a lot in 336 00:16:44,880 --> 00:16:47,520 Speaker 1: other episodes, but just making sure like you're doing that 337 00:16:47,800 --> 00:16:51,200 Speaker 1: pre production sample before it's going into production, and then 338 00:16:51,240 --> 00:16:54,640 Speaker 1: once your bulk is done, getting that reshipment sample, because 339 00:16:54,680 --> 00:16:56,960 Speaker 1: then you're just pulling a piece from the bulk and 340 00:16:56,960 --> 00:16:58,480 Speaker 1: if there's something wrong with it, you'll be able to 341 00:16:58,480 --> 00:17:01,280 Speaker 1: pick up on it before or the bulk shipment comes 342 00:17:01,360 --> 00:17:04,200 Speaker 1: to you, and then if you are noticing something going wrong, 343 00:17:04,400 --> 00:17:07,359 Speaker 1: it's then you know, having that relationship with your manufacturers 344 00:17:07,480 --> 00:17:09,600 Speaker 1: where you can say, hey, like I've noticed this is wrong. 345 00:17:09,680 --> 00:17:10,840 Speaker 2: What are we going to do about this? 346 00:17:11,119 --> 00:17:13,240 Speaker 1: Because we've had that happen a lot of times where 347 00:17:13,240 --> 00:17:15,600 Speaker 1: like the bulk has turned out wrong, but it's been 348 00:17:15,920 --> 00:17:19,240 Speaker 1: you know, the manufacturer's fault for whatever reason, a cutting 349 00:17:19,520 --> 00:17:24,120 Speaker 1: issue hardware like lots of zipper and button issues we've 350 00:17:24,119 --> 00:17:26,439 Speaker 1: had over the years. But that all comes back to 351 00:17:26,680 --> 00:17:30,600 Speaker 1: having a strong relationship that you built and trust between 352 00:17:30,640 --> 00:17:33,600 Speaker 1: yourself and your manufacturers that you can negotiate and say, okay, 353 00:17:33,960 --> 00:17:36,680 Speaker 1: like you know, this is completely your fault or it's 354 00:17:36,680 --> 00:17:39,120 Speaker 1: half your fault, like this is just when it all 355 00:17:39,119 --> 00:17:42,240 Speaker 1: comes down to that relationship that you have and hopefully 356 00:17:42,280 --> 00:17:45,760 Speaker 1: being able to come to a resolution together to redo 357 00:17:45,760 --> 00:17:48,880 Speaker 1: the product or fix the product before it gets. 358 00:17:48,680 --> 00:17:49,639 Speaker 2: Sent out to you in bulk. 359 00:17:49,920 --> 00:17:51,879 Speaker 1: But anyway, this has actually turned out to be kind 360 00:17:51,880 --> 00:17:54,160 Speaker 1: of a long bonus episode. And I'd better stop here 361 00:17:54,359 --> 00:17:56,600 Speaker 1: because Xander's not here with me, because I'm at home 362 00:17:56,800 --> 00:17:58,879 Speaker 1: and I know for a fact, if we were sitting 363 00:17:58,880 --> 00:18:01,199 Speaker 1: in the studio right now doing a signal to me 364 00:18:01,280 --> 00:18:04,160 Speaker 1: to be like, Okay, that's enough for the bonus. But anyway, 365 00:18:04,600 --> 00:18:07,200 Speaker 1: that is it for today's bonus, and I'll be back 366 00:18:07,320 --> 00:18:14,200 Speaker 1: next week with my main episode.