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Speaker 1: From the newsroom I used to come to.

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Speaker 2: Good Eate there. I'm Andrew Buffalow and I don't want

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Speaker 2: to make you feel old, but you will not believe

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Speaker 2: some of the things that are turning twenty this year.

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Speaker 2: The first Twilight book, the Xbox three sixty, the term sexty,

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Speaker 2: and even one of my favorite movies, Wedding Crashes Don't

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Speaker 2: Ever Leave Me Good? Did They Find You? But none

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Speaker 2: of those things have had as big an impact on

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Speaker 2: the world as a certain website, which has just had

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Speaker 2: its twentieth birthday. I am talking about YouTube, the site

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Speaker 2: that brought us moments like.

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Speaker 3: These Double Rainbow, Oh my God, whooh my god, Oh

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Speaker 3: my god, labor alone.

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Speaker 2: You're luckys.

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Speaker 1: She even performed for you, bastards, lave really alone.

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Speaker 2: To celebrate this monumental milestone. We're about to meet the

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Speaker 2: person behind Australia's most two channel. Get this. They've a

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Speaker 2: massive thirty two point five million followers. They are megastars,

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Speaker 2: but I bet you've never even heard of them. You

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Speaker 2: can find out who they are in just a moment.

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Speaker 2: Allow me to introduce you to Bounce Patrol, a group

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Speaker 2: from Melbourne who make music for young kids and their families.

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Speaker 2: Their videos, which feature modern twists on classic nursery rhymes,

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Speaker 2: are a hit online and I've seen them become Australia's

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Speaker 2: most popular YouTube channel. Bounce Patrol so when you like

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Speaker 2: the fuss, go round and round, round and round. Shannon

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Speaker 2: Jones is the creator and director of Bounce Patrol. Shannon,

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Speaker 2: congratulations on your success. It is huge. You've got more

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Speaker 2: YouTube subscribers than Adele Drake even Beyonce. How does that feel.

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Speaker 2: It feels kind of wild.

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Speaker 1: Actually, yeah, I just it doesn't make sense to me

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Speaker 1: when you compare to those kinds of artists that we're

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Speaker 1: in that sort of sphere. But yeah, it's delightful to know,

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Speaker 1: particularly because our audience is young kids, and so it's

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Speaker 1: wonderful to know that there are kids all over the

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Speaker 1: world who are jamming to our music because that is

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Speaker 1: just the cutest picture.

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Speaker 2: Tell me how Bounce Patrol came to be. Well, so we're.

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Speaker 1: A bunch of mates. So most of us went to

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Speaker 1: high school together and I always had, you know, different

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Speaker 1: sort of creative projects that I was working on. A

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Speaker 1: run a theater company, I around a choir, I did

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Speaker 1: a few different things, and I just sort of had

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Speaker 1: a circle of friends that I always called up when

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Speaker 1: I had some new wacky scheme that I wanted to

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Speaker 1: work on, and I called them all up and said,

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Speaker 1: this is what I want to do. I had another

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Speaker 1: YouTube channel prior to this, and that was teaching high

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Speaker 1: school maths though.

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Speaker 2: So I did a bit of a pivot.

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Speaker 1: I decided I wanted to be a professional YouTube creator,

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Speaker 1: but wanted to do something that I'd be really passionate about.

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Speaker 1: And this group of friends and I loved performing in

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Speaker 1: musical theater and singing and dancing, so we sort of

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Speaker 1: decid that we'd do that for kids.

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Speaker 2: So that was back in twenty thirteen. You joined YouTuber's

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Speaker 2: bounced Patrol. Is that right?

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Speaker 1: Yeah? Yeah, So we actually started working on the first

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Speaker 1: video in twenty twelve, but we had a couple sort

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Speaker 1: of prepared and ready to go by the time we

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Speaker 1: launched the channel in twenty thirteen.

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Speaker 2: So you go live in twenty thirteen. Was it immedia

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Speaker 2: success or did it take a while to build up?

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Speaker 1: No, it took a long time to build up. Yeah,

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Speaker 1: I mean every YouTube channel starts at zero. So you know,

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Speaker 1: our first subscriber was my mum, and that was delightful.

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Speaker 1: When we had one, and then you know, we slowly

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Speaker 1: built up. We had you know, a couple one hundred

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Speaker 1: in the first few months, and then it took us

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Speaker 1: a couple of years to reach ten thousand, then one

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Speaker 1: hundred thousand, and the growth got faster the bigger we got.

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Speaker 1: So the space of time between having one hundred thousand

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Speaker 1: subscribers and having a million subscribers was about the same

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Speaker 1: time as it took us to get from a million

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Speaker 1: to ten million, and then was about the same time

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Speaker 1: it took us to get from you know, ten million

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Speaker 1: to twenty five million, and now we're at thirty two

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Speaker 1: million subscribers.

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Speaker 2: Was there one videoarticular that popped off that really like

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Speaker 2: picked up your number of subscribers.

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Speaker 1: Oh yeah, baby Shark. I don't know it's out of it,

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Speaker 1: but uh, most parents with no baby Shark. It's it's

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Speaker 1: a very catchy nursery rhyme. That's it's more popular in

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Speaker 1: the States as a nursery rhyme in preschools there than

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Speaker 1: it is here. But yeah, we did a cover of

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Speaker 1: baby Shark and just the rest is history.

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Speaker 2: It just went ballistic.

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Speaker 3: Baby shag do Do Do Do Do Pee de shack

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Speaker 3: do do do do do do babies? Shack do do

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Speaker 3: do do Sharks.

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Speaker 2: There's probably so many parents around the world that are

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Speaker 2: so grateful to you and your mates for putting this

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Speaker 2: channel together, but equally so many parents that probably hate

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Speaker 2: you for putting baby Shark in their kids heads.

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Speaker 1: Absolutely absolutely, it's such an earworm. Once you've heard it,

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Speaker 1: you just you never go back.

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Speaker 2: So how often does Bounce Patrol post videos and how

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Speaker 2: long do they take to film? Yeah, well, they take a.

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Speaker 1: Long time because what we do is original music videos.

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Speaker 1: So we're writing a song and then we're recording all

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Speaker 1: of the instruments, recording the vocals, doing all of the

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Speaker 1: production on the music. Then we film it and we

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Speaker 1: film everything on a green screen, and then we're our

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Speaker 1: illustrator works on all of the backgrounds, and then we

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Speaker 1: sort of edit the whole video together. So there's a

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Speaker 1: big team of people who are working on them, and

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Speaker 1: so from go to woe they probably take three to

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Speaker 1: four months, but we have about one a month come

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Speaker 1: off the end of the production line, So about one

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Speaker 1: a month is how often we're posting.

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Speaker 2: I've interviewed the Wiggles a fair few times. They obviously

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Speaker 2: have a big production studio where they do all of

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Speaker 2: their own stuff. Where do you guys do this?

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Speaker 1: Yeah, so we have a production studio in the suburbs

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Speaker 1: of Melbourne and it's not as big as the Wiggles

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Speaker 1: production studio. We filmed there when we did a collaboration

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Speaker 1: with them, and their space is just amazing.

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Speaker 2: So, once you've put a video on YouTube, what's a

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Speaker 2: good number of views for a Bounce Patrol video?

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Speaker 1: Well, over the life of a video, something like, you know,

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Speaker 1: ten to twenty million views would be a good number.

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Speaker 2: But the thing about our.

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Speaker 1: Videos is that they get views over time because kids

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Speaker 1: don't want to watch just the new thing that came

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Speaker 1: out this week. They want to watch over and over

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Speaker 1: again for one video that they absolutely love. So the

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Speaker 1: trick is to sort of become that thing that a

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Speaker 1: toddler just wants to watch every single day and then

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Speaker 1: so they just they'll watch it one hundred times over

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Speaker 1: the course of a year.

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Speaker 2: You know, when you post a video on YouTube for

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Speaker 2: Bounce Patrol, how quickly do you know if it's going

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Speaker 2: to be a success or not?

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Speaker 1: Oh, I mean usually within about twelve hours to be asked, yeah,

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Speaker 1: because either because it gets sent out to a bunch

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Speaker 1: of our subscribers as a like test audience before YouTube

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Speaker 1: will send it out to sort of like a wider

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Speaker 1: group of people, and that that audience will either respond

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Speaker 1: well or not so well. And kids are brutally honest,

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Speaker 1: you know, like if they like something, you know about it,

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Speaker 1: and if they don't, they've wandered off. If you've lost

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Speaker 1: their attention. When they too, it's like bow, you never

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Speaker 1: get a hit back.

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Speaker 3: Ummy, such cheese sulper juicy sere.

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Speaker 2: Army, such cheese silker chuicy silper sweep. Subtly, you're the

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Speaker 2: biggest YouTube subscription in Australia, but obviously you've got more

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Speaker 2: than the population of Australia subscribe to your channel. Which

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Speaker 2: countries are you most popular in? Apart from down Under?

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Speaker 1: The countries that have larger populations tend to be where

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Speaker 1: we see sort of the most users. So we're big

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Speaker 1: in the US, particularly India, Brazil, Vietnam, Thailand, just all

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Speaker 1: over the world.

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Speaker 2: Really, it's pretty incredible. I mean we were talking about

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Speaker 2: this in the office before all of the news dot

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Speaker 2: com dot Au journalists and we were like, how does

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Speaker 2: the revenue work here? If you've got thirty two and

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Speaker 2: a half million subscribers. Does YouTube pay you perview?

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Speaker 1: No, No, they pay for They share in the advertising revenue.

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Speaker 1: So you know, when you're watching a YouTube video, sometimes

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Speaker 1: an ad plays before the video and you can choose

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Speaker 1: to skip it or some of them you don't. They

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Speaker 1: split the revenue that comes from that advertisement with the

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Speaker 1: creator of the video that you're about to watch.

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Speaker 2: You mentioned a team before. How many people are part

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Speaker 2: of the Bounce Patrol organization.

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Speaker 1: Yeah, yeah, so it's about ten of us, all.

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Speaker 2: Up and all full time.

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Speaker 1: No, no, not all full time. So we have three

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Speaker 1: full timers and then the rest are part time and contract.

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Speaker 2: More with Shannon in just a moment, Welcome back. I'm

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Speaker 2: chatting to Shannon Jones, the creator of Bounce Patrol, which

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Speaker 2: is Australia's most popular YouTube channel. Shannon, the group features

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Speaker 2: five main performers. Is this their only gig or do

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Speaker 2: they have day jobs as well? Some of them do.

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Speaker 1: One of them works full time in the business as

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Speaker 1: one of our full timers, and then the rest of them, Yeah,

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Speaker 1: they all have other day jobs.

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Speaker 2: It must be pretty crazy for these five performers in particular,

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Speaker 2: who are so big around the world. But most assise

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Speaker 2: would probably walk past in the street, have no idea

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Speaker 2: who they are. Do they get recognized at all occasionally?

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Speaker 1: But the thing is when people recognize them, it's usually kids,

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Speaker 1: and kids just have the reaction of like being really

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Speaker 1: shy and will like hide behind mum's leg if they

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Speaker 1: see you.

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Speaker 2: Down the shops.

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Speaker 1: So we don't tend to get like swarmed in public,

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Speaker 1: which is lovely. But yeah, also when we're not in costume,

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Speaker 1: you know, and we're just kind of in our trackies

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Speaker 1: walking down the street, we don't necessarily look like our

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Speaker 1: you know, vibrant bouts patrolled colorful selves.

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Speaker 2: So it's great we have this.

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Speaker 1: We have huge numbers, but we actually have quite a

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Speaker 1: bit of anonymity, which is nice.

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Speaker 2: Given you're so popular on YouTube, you obviously strike a

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Speaker 2: chord with kids with young viewers. So why haven't we

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Speaker 2: seen you on commercial TV? Have there been offers from

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Speaker 2: seven nine ten, the ABC?

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Speaker 3: No?

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Speaker 1: I mean we've never really spoken to people from the

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Speaker 1: linear TV space. It's not really what we do, you know,

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Speaker 1: Like we've come up as creators making content specifically for YouTube.

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Speaker 1: We never had the goal to like do YouTube as

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Speaker 1: a stepping stone towards doing linear TV. I'm really passionate

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Speaker 1: that online media is where audiences are moving to and

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Speaker 1: it's a really exciting space. And you make content differently

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Speaker 1: for an online audience than you do for a traditional

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Speaker 1: TV audience. And so you know, that's our home, that's

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Speaker 1: where we live, and that's what we love making content for.

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Speaker 2: So what's the goal for the future for Bounce Patrol. A. Well,

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Speaker 2: we have.

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Speaker 1: Lots of things that we're always working on. We love

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Speaker 1: making YouTube videos. We're actually thinking about doing a live

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Speaker 1: show for the first time this year, which would be

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Speaker 1: very exciting later in the year. But we're working on

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Speaker 1: a new album this year as well, which is very exciting.

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Speaker 1: We're hoping to have out in the next few months.

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Speaker 1: So lots of exciting.

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Speaker 2: Projects and those albums get put out on Spotify and

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Speaker 2: Apple Music stuff lately.

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Speaker 1: Yeah, so we're a big artist a bit on Spotify

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Speaker 1: as well.

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Speaker 2: Shannon can go. Gratulations to you and the Bounced Patrol team.

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Speaker 2: It's so good to see some ossies doing well on

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Speaker 2: an international stage. And thanks for chatting to news dot

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Speaker 2: com today. You thank you so much. I thought i'd

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Speaker 2: finish off with some fun facts about YouTube seeing as

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Speaker 2: we're celebrating its twentieth birthday, so here we go. The

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Speaker 2: site was founded by three former PayPal employees, and Google

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Speaker 2: snapped it up in two thousand and six for one

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Speaker 2: point sixty five billion dollars. That's a nice paydays. The

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Speaker 2: most followed channel in the world is mister Beast, who

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Speaker 2: has three hundred and sixty one million subscribers. He's famous

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Speaker 2: for doing elaborate games and giveaways.

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Speaker 1: I recreated every single Separence Squad game in real life, and.

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Speaker 2: Whichever one of these four hundred and fifty six people survives.

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Speaker 2: The longest was four hundred and fifty six grams, and

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Speaker 2: the most mute video, which has been watched a staggering

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Speaker 2: fifteen point six billion times.

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Speaker 3: Is.

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Speaker 2: Baby Checked It. Baby Checked It. Baby. That is going

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Speaker 2: to be in your head all day now. Apologies about that,

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Speaker 2: but thank you for listening to from the Newsroom

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Speaker 1: Follow us, subscribe to from the Newsroom wherever you get

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Speaker 1: your podcasts.