1 00:00:03,660 --> 00:00:07,360 Sean Aylmer: Welcome to the Fear and Greed Daily Interview. I'm Sean Aylmer. Anyone 2 00:00:07,360 --> 00:00:10,700 Sean Aylmer: in business knows that now more than ever there is so 3 00:00:10,700 --> 00:00:13,260 Sean Aylmer: much power in data. The systems we use and the 4 00:00:13,260 --> 00:00:16,270 Sean Aylmer: information that we capture can bring great insight into how 5 00:00:16,270 --> 00:00:18,930 Sean Aylmer: well businesses are operating and what we can do better. 6 00:00:18,940 --> 00:00:23,410 Sean Aylmer: MYOB is an Australian multinational corporation that provides tax accounting 7 00:00:23,500 --> 00:00:26,570 Sean Aylmer: and business services software to thousands of small and medium 8 00:00:26,570 --> 00:00:29,410 Sean Aylmer: businesses. They see so much of the economy through the 9 00:00:29,410 --> 00:00:33,140 Sean Aylmer: services that they provide, the data they see, and the insights to 10 00:00:33,140 --> 00:00:36,700 Sean Aylmer: business they can bring. It's an Australian success story, and I 11 00:00:36,700 --> 00:00:39,000 Sean Aylmer: wanted to find out more from MYOB about the best 12 00:00:39,000 --> 00:00:41,909 Sean Aylmer: ways to use digital data and how to provide the 13 00:00:41,909 --> 00:00:45,330 Sean Aylmer: right services to the right clients. Today, we're talking to 14 00:00:45,330 --> 00:00:50,430 Sean Aylmer: Daniel West, Chief Sales & Support Officer for MYOB Australia. Fear 15 00:00:50,510 --> 00:00:52,560 Sean Aylmer: and Greed is a partner of the Accounting Business Expo, 16 00:00:52,560 --> 00:00:56,280 Sean Aylmer: and MYOB is the Title Sponsor and the Central Cafe 17 00:00:56,280 --> 00:00:59,240 Sean Aylmer: Sponsor too. So, Daniel, thanks very much for keeping everyone 18 00:00:59,290 --> 00:01:01,090 Sean Aylmer: caffeinated. Well done. Welcome to Fear and Greed. 19 00:01:01,840 --> 00:01:03,530 Daniel West: Thank you very much. It's a pleasure to be here. 20 00:01:03,650 --> 00:01:05,500 Sean Aylmer: It's good to be back at an expo, as opposed 21 00:01:05,500 --> 00:01:06,160 Sean Aylmer: to a Zoom call. 22 00:01:06,319 --> 00:01:09,740 Daniel West: It is. It's been 18 months of being stuck in 23 00:01:09,740 --> 00:01:13,090 Daniel West: my home office, and so to be out here with 24 00:01:13,090 --> 00:01:16,840 Daniel West: our customers and partners, and even my own team, some 25 00:01:16,840 --> 00:01:20,709 Daniel West: of whom I haven't met in person before, is great. 26 00:01:20,709 --> 00:01:23,090 Daniel West: It's great to be here, and this is my first 27 00:01:23,110 --> 00:01:27,190 Daniel West: Accountants Business Expo, but it's great for MYOB to be 28 00:01:27,190 --> 00:01:28,150 Daniel West: back at this event. 29 00:01:28,240 --> 00:01:30,539 Sean Aylmer: Yeah. One of the things that I have noticed in 30 00:01:30,540 --> 00:01:32,830 Sean Aylmer: the last couple of months as we have come out 31 00:01:32,830 --> 00:01:35,850 Sean Aylmer: of it, when you're with someone physically, it is amazing 32 00:01:35,850 --> 00:01:38,110 Sean Aylmer: how much more you get out of the experience. 33 00:01:38,500 --> 00:01:43,100 Daniel West: Absolutely. I think the major difference that I've observed over 34 00:01:43,100 --> 00:01:46,390 Daniel West: the last couple of years is that being on Zoom 35 00:01:46,390 --> 00:01:51,330 Daniel West: or Teams calls makes those interactions quite transactional, whereas when 36 00:01:51,330 --> 00:01:55,400 Daniel West: you're with people physically in a room, in person, you 37 00:01:55,400 --> 00:02:00,980 Daniel West: can whiteboard, the creativity, the creative juices are flowing much 38 00:02:00,980 --> 00:02:03,450 Daniel West: more effectively, and it gives you an opportunity to get 39 00:02:03,450 --> 00:02:06,030 Daniel West: to know people in a way that's I think far 40 00:02:06,030 --> 00:02:09,350 Daniel West: more effective than virtual meetings. While they served a purpose, 41 00:02:09,350 --> 00:02:11,650 Daniel West: because we wouldn't have got through the pandemic without them, 42 00:02:12,050 --> 00:02:14,570 Daniel West: I'm definitely glad that we're over that stage. 43 00:02:14,850 --> 00:02:17,220 Sean Aylmer: Okay. So let's get into it. You presented on The 44 00:02:17,220 --> 00:02:20,880 Sean Aylmer: Journey to Good Digitization. I'm going to ask for a 101 45 00:02:21,060 --> 00:02:25,329 Sean Aylmer: first up. When you say digitization, you must mean many 46 00:02:25,330 --> 00:02:26,590 Sean Aylmer: different things to different people? 47 00:02:27,419 --> 00:02:31,750 Daniel West: Yes, so digitization for us, and good digitization in particular, 48 00:02:33,139 --> 00:02:35,470 Daniel West: what we mean by that is it's when everything really 49 00:02:35,510 --> 00:02:39,760 Daniel West: connects and it's cohesive. It allows you to have insight 50 00:02:39,760 --> 00:02:42,710 Daniel West: into your business and it allows you to automate the 51 00:02:42,720 --> 00:02:45,310 Daniel West: workflows that really matter. That's what we mean by good 52 00:02:45,310 --> 00:02:49,600 Daniel West: digitization. So as an example, we have identified six key 53 00:02:49,600 --> 00:02:53,669 Daniel West: business processes, that when digitized, can bring significant benefit to 54 00:02:53,669 --> 00:02:58,010 Daniel West: a business. They're things like cash flow, revenue, what's the work 55 00:02:58,010 --> 00:03:00,829 Daniel West: in progress, what jobs do you have underway? How are you 56 00:03:00,830 --> 00:03:03,590 Daniel West: managing your suppliers? How are you managing your staff, and how are 57 00:03:03,590 --> 00:03:07,690 Daniel West: you staying compliant with the tax regulations and other regulations 58 00:03:07,690 --> 00:03:09,889 Daniel West: that you need to abide by as a small or 59 00:03:09,889 --> 00:03:10,980 Daniel West: medium sized business? 60 00:03:11,010 --> 00:03:13,450 Sean Aylmer: Okay, so much of it is process, really. It's so 61 00:03:13,450 --> 00:03:16,530 Sean Aylmer: long as you put in the correct information up front, 62 00:03:17,320 --> 00:03:18,580 Sean Aylmer: MYOB does the work for you? 63 00:03:19,020 --> 00:03:22,310 Daniel West: Yeah. Our vision, I suppose, is to ultimately have a 64 00:03:22,680 --> 00:03:27,900 Daniel West: very seamless and cohesive experience across our platform, so that 65 00:03:27,900 --> 00:03:30,730 Daniel West: when you enter data in one part of the system, 66 00:03:31,040 --> 00:03:33,810 Daniel West: that data traverses its way through the entire system and 67 00:03:33,810 --> 00:03:35,600 Daniel West: you don't have to reenter it somewhere else. 68 00:03:35,660 --> 00:03:40,740 Sean Aylmer: Okay. So, that's good digitization. How important is that entering 69 00:03:40,810 --> 00:03:43,820 Sean Aylmer: data part? And I know software companies spend, I mean, 70 00:03:43,820 --> 00:03:47,040 Sean Aylmer: led by Apple, who have made the user experience so 71 00:03:47,040 --> 00:03:51,900 Sean Aylmer: easy, how much is the user actually putting the information 72 00:03:51,900 --> 00:03:54,500 Sean Aylmer: in up front, and how much is the software company 73 00:03:54,510 --> 00:03:56,850 Sean Aylmer: is responsible for making it intuitive? 74 00:03:58,320 --> 00:04:01,440 Daniel West: I think it really varies based on the business process 75 00:04:01,580 --> 00:04:03,700 Daniel West: that you're talking about. But let me give you an 76 00:04:03,700 --> 00:04:07,430 Daniel West: example. One of our recent partnerships is with a company 77 00:04:07,430 --> 00:04:11,530 Daniel West: called Flare. Flare is an employee onboarding and HR employee 78 00:04:11,530 --> 00:04:14,650 Daniel West: benefit solution. One of the great things for our customers 79 00:04:14,650 --> 00:04:18,190 Daniel West: with the Flare integration that we have developed, is the 80 00:04:18,190 --> 00:04:22,500 Daniel West: employee, when they join an organization, they receive an email 81 00:04:22,550 --> 00:04:26,330 Daniel West: from Flare. They enter in their information, they enter in 82 00:04:26,860 --> 00:04:29,920 Daniel West: their name, their address, their contact details, their tax file 83 00:04:29,920 --> 00:04:34,120 Daniel West: number, and they effectively do that data entry on behalf 84 00:04:34,120 --> 00:04:38,120 Daniel West: of the employer that they're joining, which means that employer 85 00:04:38,120 --> 00:04:40,330 Daniel West: has now just become more efficient and saved time. 86 00:04:40,750 --> 00:04:42,650 Sean Aylmer: Stay with me, Daniel. We'll be back in a minute. 87 00:04:48,480 --> 00:04:50,919 Sean Aylmer: My guest this morning is Daniel West, Chief Sales & Support 88 00:04:50,920 --> 00:04:55,710 Sean Aylmer: Officer for MYOB Australia. Data, you mentioned that data seems 89 00:04:55,710 --> 00:04:57,660 Sean Aylmer: to be a catch- all. Everyone says the world is 90 00:04:57,660 --> 00:05:02,000 Sean Aylmer: about data. What exactly is data? I mean, it's nowhere 91 00:05:02,000 --> 00:05:03,850 Sean Aylmer: near as complicated as some people make it out to 92 00:05:03,850 --> 00:05:04,429 Sean Aylmer: be, I think. 93 00:05:04,690 --> 00:05:08,320 Daniel West: I mean, data can be anything. Can be names, addresses, 94 00:05:08,750 --> 00:05:16,040 Daniel West: tax file information, invoicing, reports, sales figures, project IDs, project 95 00:05:16,040 --> 00:05:19,219 Daniel West: status. I mean, data literally can be anything. Ultimately, it's 96 00:05:19,220 --> 00:05:19,780 Daniel West: ones and zeros, right? 97 00:05:20,720 --> 00:05:23,599 Sean Aylmer: Yeah. So, data in a sense of table stakes, managing 98 00:05:23,600 --> 00:05:27,620 Sean Aylmer: the data is the next step. How difficult is that, 99 00:05:27,890 --> 00:05:30,570 Sean Aylmer: to manage the data? I mean, that's what MYOB does, 100 00:05:30,970 --> 00:05:34,300 Sean Aylmer: but it's not necessarily a simple process managing that data. 101 00:05:34,589 --> 00:05:37,080 Sean Aylmer: Then the question after that is, who does it best 102 00:05:37,490 --> 00:05:40,840 Sean Aylmer: and how do you get your comparative advantage by managing data well? 103 00:05:41,779 --> 00:05:45,489 Daniel West: I think what of the things that COVID has shown 104 00:05:45,490 --> 00:05:49,160 Daniel West: us is that, while it was always important to be 105 00:05:49,430 --> 00:05:55,150 Daniel West: digitally literate, it is now critical to be digitally fluent. 106 00:05:56,150 --> 00:05:58,940 Daniel West: I think Microsoft came out with a stat that said 107 00:05:58,940 --> 00:06:04,640 Daniel West: that COVID in two years accelerated digitization, as much digitization 108 00:06:04,640 --> 00:06:07,550 Daniel West: as we would've expected in 10 years. And so it's 109 00:06:07,550 --> 00:06:10,700 Daniel West: really about, digitally fluent is really about not just being 110 00:06:10,700 --> 00:06:13,660 Daniel West: able to interact with those digital tools, but it's knowing 111 00:06:13,660 --> 00:06:16,460 Daniel West: how to apply them. And it's knowing how to use 112 00:06:16,460 --> 00:06:18,539 Daniel West: those tools in a way that are going to drive 113 00:06:18,540 --> 00:06:21,330 Daniel West: benefits for your business. One of the things that we 114 00:06:21,330 --> 00:06:23,489 Daniel West: have seen from the research that we have done is 115 00:06:23,490 --> 00:06:28,640 Daniel West: that SMEs with advanced levels of digitization are 50% more 116 00:06:28,640 --> 00:06:32,540 Daniel West: likely to grow their revenue than those without. So it's 117 00:06:32,540 --> 00:06:36,880 Daniel West: not just digitization for digitization's sake, it's digitization to power 118 00:06:37,660 --> 00:06:38,930 Daniel West: the growth of your business. 119 00:06:39,250 --> 00:06:43,830 Sean Aylmer: Okay, and so give me the example of a well- 120 00:06:43,830 --> 00:06:48,020 Sean Aylmer: managed digital, a company who has good digitization, how they 121 00:06:48,020 --> 00:06:51,100 Sean Aylmer: can actually grow their revenue base. Is that through using 122 00:06:51,100 --> 00:06:55,450 Sean Aylmer: that data to access customers more regularly, is that the sort 123 00:06:55,450 --> 00:06:56,330 Sean Aylmer: of thing we're talking about? 124 00:06:56,890 --> 00:06:59,450 Daniel West: I would say that there are a number of different 125 00:06:59,890 --> 00:07:04,529 Daniel West: examples of how you could use data or digitization to 126 00:07:04,529 --> 00:07:08,100 Daniel West: drive growth of your business. One is that you understand 127 00:07:08,290 --> 00:07:11,580 Daniel West: which of your customers are using which of your products, 128 00:07:11,930 --> 00:07:15,480 Daniel West: and therefore where there are cross- sell and upsell opportunities. 129 00:07:15,980 --> 00:07:19,720 Daniel West: Where can you go and offer different services, where can 130 00:07:19,720 --> 00:07:23,460 Daniel West: you go and compliment what you were already offering to 131 00:07:23,460 --> 00:07:26,530 Daniel West: a customer to drive greater value for them? That would 132 00:07:26,530 --> 00:07:29,520 Daniel West: be one area, is kind of cross- sell, upsell. Another 133 00:07:29,520 --> 00:07:33,570 Daniel West: area might be in the SME world, making sure that 134 00:07:33,680 --> 00:07:36,830 Daniel West: as an SME, you are able to gain access to 135 00:07:36,830 --> 00:07:40,690 Daniel West: cash when you need it. For example, having the ability 136 00:07:40,690 --> 00:07:45,370 Daniel West: to manage your inventory in a very tight way, and 137 00:07:45,370 --> 00:07:49,180 Daniel West: then being able to see that your inventory levels are 138 00:07:49,350 --> 00:07:53,110 Daniel West: maybe below a certain threshold, but you don't have enough 139 00:07:53,440 --> 00:07:56,250 Daniel West: cash at hand to be able to go and buy 140 00:07:56,250 --> 00:07:59,130 Daniel West: the inventory that you need, but you have a whole 141 00:07:59,180 --> 00:08:03,390 Daniel West: set of outstanding invoices with your customers, and using those 142 00:08:03,390 --> 00:08:07,370 Daniel West: outstanding invoices as collateral to get financing, so that you 143 00:08:07,370 --> 00:08:11,070 Daniel West: can basically make those acquisitions and ensure that you have 144 00:08:11,070 --> 00:08:15,290 Daniel West: enough inventory on hand because your business growth is accelerating 145 00:08:15,290 --> 00:08:18,020 Daniel West: or demand is accelerating due to some sort of external 146 00:08:18,020 --> 00:08:21,560 Daniel West: market factor, or the fact you've got brilliant marketing, right? 147 00:08:21,610 --> 00:08:21,700 Sean Aylmer: Sure, yep. 148 00:08:22,520 --> 00:08:25,430 Daniel West: And so those would be a couple of examples where 149 00:08:25,430 --> 00:08:28,310 Daniel West: data can be used very effectively to help ensure that 150 00:08:28,310 --> 00:08:31,530 Daniel West: a business is well positioned to take advantage of the 151 00:08:31,530 --> 00:08:33,189 Daniel West: opportunities that present themselves. 152 00:08:33,500 --> 00:08:35,420 Sean Aylmer: Okay. Now, we learn as much from our mistakes as 153 00:08:35,420 --> 00:08:37,780 Sean Aylmer: we do our successes. What are some of the most 154 00:08:37,780 --> 00:08:42,380 Sean Aylmer: common mistakes that people make in working with data, bad 155 00:08:42,380 --> 00:08:43,570 Sean Aylmer: digitization perhaps? 156 00:08:44,010 --> 00:08:48,089 Daniel West: I think the first mistake is not enough digitization, so 157 00:08:48,090 --> 00:08:52,140 Daniel West: keeping things too manual. As I said, the pandemic was 158 00:08:52,140 --> 00:08:55,780 Daniel West: a trigger that got a lot of businesses online. As 159 00:08:55,780 --> 00:08:58,360 Daniel West: I mentioned earlier, Microsoft says that we have seen two 160 00:08:58,360 --> 00:09:03,220 Daniel West: years' worth of digitization in two months. Two years of 161 00:09:03,220 --> 00:09:06,679 Daniel West: digital adoption in a two month period. But at the 162 00:09:06,679 --> 00:09:09,440 Daniel West: same time, we kind of saw this divide between the 163 00:09:09,440 --> 00:09:13,809 Daniel West: haves and the have- nots. Those companies who were able 164 00:09:13,809 --> 00:09:17,429 Daniel West: to, who maybe were larger in scale, were able to 165 00:09:17,429 --> 00:09:22,140 Daniel West: invest ahead of the curve and get themselves ready, whereas 166 00:09:22,140 --> 00:09:27,340 Daniel West: smaller companies maybe didn't have those same advantages. MYOB's own modeling 167 00:09:27,340 --> 00:09:32,620 Daniel West: has shown that one in five Australian SMEs, so 466,000 SMEs, 168 00:09:32,980 --> 00:09:36,559 Daniel West: have low to no digital engage. They haven't started that 169 00:09:36,900 --> 00:09:41,309 Daniel West: digital journey at all. We also, from that same research, 170 00:09:41,309 --> 00:09:45,230 Daniel West: know that the impact of those 20% of Australian SMEs 171 00:09:45,450 --> 00:09:49,840 Daniel West: becoming digitized can add an incremental $ 10 billion to the 172 00:09:49,840 --> 00:09:54,950 Daniel West: Australian economy. And so in the future, if those businesses 173 00:09:54,960 --> 00:09:59,290 Daniel West: don't digitize and there is another situation, like another pandemic, 174 00:10:00,179 --> 00:10:03,380 Daniel West: they may not survive in that type of scenario. The 175 00:10:03,380 --> 00:10:10,480 Daniel West: second mistake is too much digitization. With the pandemic, a 176 00:10:10,480 --> 00:10:15,030 Daniel West: lot of people rushed out and digitized for the sake 177 00:10:15,030 --> 00:10:18,969 Daniel West: of digitization. They were very focused on keeping their doors 178 00:10:18,970 --> 00:10:21,860 Daniel West: open however they could, so they adopted as many digital 179 00:10:21,860 --> 00:10:24,890 Daniel West: tools as they could. But without a cohesive approach and 180 00:10:24,890 --> 00:10:28,429 Daniel West: a cohesive strategy, you end up oversubscribed. It's like... 181 00:10:28,429 --> 00:10:29,400 Sean Aylmer: Too much streaming services. 182 00:10:29,400 --> 00:10:30,880 Daniel West: Well, I was going to say, it's like if you turn 183 00:10:30,890 --> 00:10:33,620 Daniel West: on your TV, if it's anything like mine, you've got 184 00:10:33,620 --> 00:10:35,870 Daniel West: Netflix, Apple TV. 185 00:10:36,070 --> 00:10:36,410 Sean Aylmer: Amazon Prime. 186 00:10:36,410 --> 00:10:40,610 Daniel West: Amazon Prime, Hulu, Disney+, et cetera, so you end up oversubscribed 187 00:10:40,960 --> 00:10:44,199 Daniel West: with all of these different services at your disposal. And 188 00:10:44,200 --> 00:10:46,510 Daniel West: so the risk there is that you end up with 189 00:10:46,510 --> 00:10:49,609 Daniel West: a bunch of different systems and applications that don't talk 190 00:10:49,610 --> 00:10:52,439 Daniel West: to each other and they're disconnected, and you don't get 191 00:10:52,440 --> 00:10:54,829 Daniel West: as much value out of them as you could. And 192 00:10:54,830 --> 00:10:56,710 Daniel West: so we believe that now is the time to really 193 00:10:56,710 --> 00:11:00,620 Daniel West: evaluate, just like everyone is doing with their subscriptions, evaluate 194 00:11:00,620 --> 00:11:02,710 Daniel West: which ones you really need and which ones you're getting 195 00:11:02,710 --> 00:11:04,620 Daniel West: value out of, and which ones you can afford to 196 00:11:04,620 --> 00:11:07,840 Daniel West: let go. The third area is, the third mistake I 197 00:11:07,840 --> 00:11:10,370 Daniel West: think that could be made, is that you don't know 198 00:11:10,370 --> 00:11:14,600 Daniel West: what you've got at your fingertips. What's fantastic, as we 199 00:11:14,600 --> 00:11:18,360 Daniel West: talked about before, is that with digitization, it comes with 200 00:11:18,360 --> 00:11:20,460 Daniel West: a lot of power in the data and what you 201 00:11:20,460 --> 00:11:22,490 Daniel West: can extract from that and the benefits that you can 202 00:11:22,490 --> 00:11:25,890 Daniel West: drive with that. If you take MYOB as an example, 203 00:11:26,170 --> 00:11:29,360 Daniel West: there is a stack of reporting functionality in there that 204 00:11:29,360 --> 00:11:32,270 Daniel West: really helps you understand as a small business owner what 205 00:11:32,270 --> 00:11:35,350 Daniel West: works and what doesn't for your business, and helps you make 206 00:11:35,350 --> 00:11:39,900 Daniel West: those future plans. But unless you invent as the user 207 00:11:39,900 --> 00:11:43,550 Daniel West: or the business owner in really understanding what those tools are 208 00:11:43,550 --> 00:11:46,380 Daniel West: capable of, you're never going to get the most out 209 00:11:46,380 --> 00:11:49,260 Daniel West: of them, because you're not using all of that functionality and 210 00:11:49,260 --> 00:11:51,530 Daniel West: all that capability that it can provide, and therefore not 211 00:11:51,530 --> 00:11:53,920 Daniel West: getting all of the value that they can offer. So, 212 00:11:53,920 --> 00:11:55,630 Daniel West: one of the things we are doing from an MYOB 213 00:11:55,630 --> 00:11:59,580 Daniel West: perspective is putting a lot of investment into our customer 214 00:11:59,580 --> 00:12:04,569 Daniel West: success team to ensure that our customers have the support 215 00:12:04,570 --> 00:12:07,450 Daniel West: and the resources that they need in order to be 216 00:12:07,450 --> 00:12:10,589 Daniel West: able to adopt those parts of our platform that are 217 00:12:10,590 --> 00:12:12,640 Daniel West: going to help them get the most out of our 218 00:12:12,640 --> 00:12:16,559 Daniel West: offerings and help them power their businesses accordingly. And then 219 00:12:16,559 --> 00:12:21,290 Daniel West: the last one, last mistake, is forgetting to rely on 220 00:12:21,290 --> 00:12:24,380 Daniel West: the advice of your trusted advisor. We hear time and 221 00:12:24,380 --> 00:12:28,939 Daniel West: again how crucial our accounting community and the bookkeeping community 222 00:12:28,970 --> 00:12:32,579 Daniel West: are to small businesses. They are their trusted business partners, 223 00:12:32,580 --> 00:12:35,040 Daniel West: they are the people that they go to help them 224 00:12:35,040 --> 00:12:38,120 Daniel West: make decisions on where they should be focusing their business 225 00:12:38,120 --> 00:12:40,070 Daniel West: and the types of digital tools that they should be 226 00:12:40,070 --> 00:12:44,200 Daniel West: using. But particularly when it comes to business management software, 227 00:12:44,750 --> 00:12:47,950 Daniel West: SMEs should really be talking to their advisor, to their 228 00:12:47,950 --> 00:12:51,110 Daniel West: accountant, to their bookkeeper about how they can get the 229 00:12:51,110 --> 00:12:54,100 Daniel West: most value out of those digital tools that they've invested 230 00:12:54,100 --> 00:12:57,640 Daniel West: in, because ultimately, those people are the subject matter experts. 231 00:12:57,910 --> 00:12:59,271 Sean Aylmer: Daniel, thank you for talking to Fear and Greed. 232 00:12:59,271 --> 00:13:00,510 Daniel West: You're very welcome. 233 00:13:00,730 --> 00:13:04,030 Sean Aylmer: That was Daniel West, Chief Sales & Support Officer for MYOB 234 00:13:04,030 --> 00:13:07,510 Sean Aylmer: Australia. He's appearing at the Accounting Business Expo in Sydney. 235 00:13:07,850 --> 00:13:09,689 Sean Aylmer: This is the Fear and Greed Daily Interview. Join us 236 00:13:09,690 --> 00:13:11,720 Sean Aylmer: every morning for the full episode of Fear and Greed, 237 00:13:11,900 --> 00:13:15,990 Sean Aylmer: Australia's most popular business podcast. I'm Sean Aylmer. Enjoy your day.