WEBVTT - Pip Edwards on change, challenges & why she's more than who she's dating 0:00:06.200 --> 0:00:09.200 Hello, and welcome to Something to Talk About the Stellar podcast. 0:00:09.280 --> 0:00:12.479 I'm Sarah Lamarquin, your host, and every week I sit 0:00:12.520 --> 0:00:14.600 down with some of the biggest names in the country 0:00:14.680 --> 0:00:18.239 because when Australia's celebrities are ready to talk, they come 0:00:18.280 --> 0:00:23.000 to Something to Talk About. Earlier this year, Pip Edward 0:00:23.120 --> 0:00:26.320 surprised everybody when she announced she was stepping down from 0:00:26.400 --> 0:00:29.840 pe Nation, the active where brand she co founded in 0:00:29.880 --> 0:00:34.480 twenty sixteen and helped turn into a global force. Then 0:00:34.840 --> 0:00:38.320 a month later, Pip now she would be rejoining Subie, 0:00:38.680 --> 0:00:41.080 the brand where she kicked off her career in fashion 0:00:41.240 --> 0:00:45.520 twenty years ago. In her first in depth conversation since 0:00:45.560 --> 0:00:49.280 those headline making professional moves, Pip joins me in the 0:00:49.400 --> 0:00:53.000 Something to Talk About studio today to explain how her 0:00:53.040 --> 0:00:55.880 return to Subie is part of a much larger and 0:00:56.040 --> 0:00:57.680 total personal rebrand. 0:00:58.200 --> 0:00:59.520 It's my son's birthright. 0:01:00.160 --> 0:01:04.280 Pip also opens up about the media's continued obsession with 0:01:04.400 --> 0:01:06.360 her love life and who she's dating. 0:01:06.600 --> 0:01:09.560 I don't know what's so interesting about my boyfriend's I 0:01:09.600 --> 0:01:10.760 think I'm more interesting. 0:01:11.560 --> 0:01:14.959 Her bond with friend and radio presenter Jackie. 0:01:14.640 --> 0:01:18.320 O where spiritually aligned, were emotionally connected, and I just 0:01:18.360 --> 0:01:19.360 will forever have her. 0:01:19.280 --> 0:01:23.080 Back and at forty four, why she believes she has 0:01:23.200 --> 0:01:24.679 truly come into her own. 0:01:24.880 --> 0:01:28.240 I'm now going to prove myself right. Pip Edwards. 0:01:28.440 --> 0:01:30.200 Welcome to something to talk about. 0:01:30.640 --> 0:01:31.680 It's so nice to be here. 0:01:31.800 --> 0:01:33.880 It is so nice to have you here on the 0:01:34.000 --> 0:01:35.360 cover of Stella today. 0:01:35.959 --> 0:01:39.440 Last time you and I sat down together with microphones 0:01:39.440 --> 0:01:43.120 in front of us was early this year with Julie Bishop, 0:01:43.240 --> 0:01:46.800 but also more recently you and I ran into each 0:01:46.840 --> 0:01:48.640 other at the Travis Scott. 0:01:48.360 --> 0:01:51.080 Concert where we were happy to have each other at 0:01:51.120 --> 0:01:53.160 that concert with our sons. O. 0:01:53.640 --> 0:01:55.080 Well, I mean, what a night. 0:01:55.480 --> 0:01:57.800 I don't know about you. You see much more of 0:01:57.840 --> 0:01:59.760 the cool person that would be in that sort of 0:02:00.040 --> 0:02:03.440 ironment me and a Travis Scott constant, not not the 0:02:03.480 --> 0:02:04.640 most obviously. 0:02:05.000 --> 0:02:07.720 Your trainers on. You know, I was impressed. I did. 0:02:07.720 --> 0:02:09.720 I was trying to never seen you in a trainer No, 0:02:09.840 --> 0:02:10.160 I was. 0:02:10.120 --> 0:02:12.560 Trying to channel my my inner Pip, but you were. 0:02:12.600 --> 0:02:14.560 I was definitely very excited to see there. But the 0:02:14.639 --> 0:02:17.320 things that a mother will do for her teenage son. 0:02:17.400 --> 0:02:19.400 And that's what I think we were talking about. It's 0:02:19.440 --> 0:02:22.040 amazing when you get to a point where you do 0:02:22.160 --> 0:02:24.519 get this amazing access, but to share it with them 0:02:24.520 --> 0:02:27.079 and make it really special for them, and they get 0:02:27.120 --> 0:02:30.240 to see things that they might not ordinarily get to. 0:02:30.480 --> 0:02:31.480 That's what's exciting. 0:02:31.800 --> 0:02:34.359 And it's also a reminder of the passage of time 0:02:34.520 --> 0:02:38.079 because you know, your son, Justice is eighteen, he's been 0:02:38.080 --> 0:02:39.000 doing his final year. 0:02:39.040 --> 0:02:41.240 It's last exam tomorrow. 0:02:41.480 --> 0:02:43.119 Oh what what? 0:02:43.280 --> 0:02:45.119 Who's more relieved? She org him. 0:02:45.960 --> 0:02:48.639 I think both of us are, but I think, yeah, 0:02:48.800 --> 0:02:51.720 it's end of end of an era. Lots of lots 0:02:51.800 --> 0:02:55.520 of endings of eras, lots of endings of eras. And 0:02:55.560 --> 0:02:58.959 that's right, because a lot to talk about today is 0:02:58.960 --> 0:03:02.600 the name of the podcast, suggest something to talk about, 0:03:03.520 --> 0:03:07.040 you know, one ending of an era, of course, referring 0:03:07.080 --> 0:03:10.160 to peeing nations. So it was August of this year 0:03:10.200 --> 0:03:15.400 you announced on Instagram that you had decided to step 0:03:15.480 --> 0:03:19.400 down from the brand that you co founded. You're still 0:03:19.440 --> 0:03:24.119 remaining on as a director in substantial shareholding, but PIP 0:03:24.360 --> 0:03:30.760 such an iconic brand that bears your initials, so successful 0:03:30.840 --> 0:03:34.720 so quickly in less than a decade old. Talk us 0:03:34.720 --> 0:03:36.960 through a little bit if you caught about making that 0:03:37.040 --> 0:03:40.200 decision and how you're feeling. A couple of months after 0:03:40.240 --> 0:03:45.280 going public with that decision. I mean, we collectively achieved 0:03:45.320 --> 0:03:50.640 the unimaginable, you know, and it was an amazing whirlwind 0:03:51.080 --> 0:03:53.480 ten years of blood, sweat and tears. There was a 0:03:53.600 --> 0:03:57.560 lot of effort that's gone into that, and we reached 0:03:57.600 --> 0:04:00.800 heights we never thought possible. I mean, I don't even 0:04:00.840 --> 0:04:03.480 know if we even took stock of all the amazing 0:04:03.520 --> 0:04:06.920 things we did because we was just so in turbo mode. 0:04:08.280 --> 0:04:13.640 And the decision around that really was a holistic life decision, 0:04:13.680 --> 0:04:15.440 and I think that's kind of what I wanted to 0:04:15.440 --> 0:04:21.120 make clear. And you touched on justice, you know, finishing school, 0:04:21.200 --> 0:04:23.479 there's a whole lot of change going on, and I 0:04:23.520 --> 0:04:28.000 actually thrive on change. I'm curious. I love creative disruption. 0:04:28.400 --> 0:04:33.520 I grow from that. I searched for that, and I 0:04:33.560 --> 0:04:36.760 think the timing of going through the rebrand for PA 0:04:36.960 --> 0:04:42.440 Nation and seeing that go down the runway and seeing 0:04:42.480 --> 0:04:46.560 the results of that for me was just tying into 0:04:46.560 --> 0:04:48.400 this whole stuff that was going on in the background 0:04:48.400 --> 0:04:52.480 for me personally with life and justice, and it was 0:04:52.600 --> 0:04:56.840 just like the business got a rebrand, and in that. 0:04:56.839 --> 0:04:58.760 Process I reflected too. 0:05:00.920 --> 0:05:03.279 So it's a part of my own rebrand and I'm 0:05:03.320 --> 0:05:07.640 sitting here, you know, obviously just as finishing school tomorrow, 0:05:07.960 --> 0:05:12.279 like legitimately, and he's going off into the wild world 0:05:12.320 --> 0:05:16.359 and he wants to go overseas, and I felt that 0:05:17.320 --> 0:05:21.760 the timing of this whole change was all fitting in holistically. 0:05:22.160 --> 0:05:25.800 And then I got this job offer that actually required 0:05:25.880 --> 0:05:27.000 some creative disruption. 0:05:27.200 --> 0:05:29.120 It required a lot of learning. 0:05:29.320 --> 0:05:32.200 It was, you know, of the move to Subie was 0:05:32.279 --> 0:05:36.120 it's a huge global brand that's based in America. That's 0:05:36.160 --> 0:05:39.080 where my son wants to live, and it saw me 0:05:39.440 --> 0:05:41.040 I might spend more time over there. 0:05:41.080 --> 0:05:41.880 All this stuff was. 0:05:41.880 --> 0:05:45.040 Going on, and it just aligned in the way that 0:05:45.200 --> 0:05:46.560 for once it suited me. 0:05:46.839 --> 0:05:49.479 So it was twenty years ago. If I have the 0:05:49.520 --> 0:05:52.360 maths right that you first started at sub To two 0:05:52.440 --> 0:05:53.560 thousand and four. 0:05:53.720 --> 0:05:55.640 Two thousand and three, two thousand and four. 0:05:55.600 --> 0:05:58.600 We're sitting here in November twenty twenty four. 0:05:59.320 --> 0:06:01.760 How was it? You can't expect it? Actually can? 0:06:01.800 --> 0:06:05.520 You really can't script it? And as you say, a 0:06:05.560 --> 0:06:11.280 new offer, but going there as creative director again talking 0:06:11.320 --> 0:06:15.719 about chapters ending new beginnings, can I ask you to 0:06:15.800 --> 0:06:18.160 talk me through the pip Edwards walking in there as 0:06:18.240 --> 0:06:22.680 creative director after this mammoth success that you have built 0:06:23.520 --> 0:06:26.359 as opposed to the young woman that went in there. 0:06:26.880 --> 0:06:28.520 You were working on Nie. 0:06:28.920 --> 0:06:33.760 I went from Price water House Coopers to suvi As 0:06:34.720 --> 0:06:38.279 initially as Dan's Pa, Dan's Justice's father, and then I 0:06:38.360 --> 0:06:41.000 moved moved into the PR department for years, and then 0:06:41.040 --> 0:06:43.560 they put me into women's wear. I think what people 0:06:43.600 --> 0:06:46.560 don't know is that while I was at university studying 0:06:46.839 --> 0:06:49.800 at comments at Sydney UNI, I actually had a retail 0:06:49.880 --> 0:06:52.800 job and I was with Marx, so I worked the floor, 0:06:52.839 --> 0:06:56.520 so I had this practical knowledge of fashion. And Marx 0:06:56.640 --> 0:06:58.919 ended up the late Mark Kirey, who was one of 0:06:58.920 --> 0:07:01.200 my first ever great men tours in the industry and 0:07:01.240 --> 0:07:04.279 everyone he's loved and adored. He took me into head 0:07:04.320 --> 0:07:07.640 office and I was fit model and I was the 0:07:07.760 --> 0:07:11.760 muse for the diffusion collection called baby Doll and it 0:07:11.840 --> 0:07:16.239 was based on Denham. So I have had this string 0:07:16.400 --> 0:07:18.680 of denim and if I look back at my whole career, 0:07:19.240 --> 0:07:22.560 so at UNI, even though using you know, my corporate 0:07:22.760 --> 0:07:25.720 like maths side of my brain, I was learning practical 0:07:26.120 --> 0:07:30.480 denim knowledge on the ground in retail at Marx. I 0:07:30.520 --> 0:07:33.760 then go to SUBI anchored in Denham. I then go 0:07:34.000 --> 0:07:38.520 to Sassinbaid anchored in Denham. I then go to General Pants, 0:07:39.040 --> 0:07:42.800 anchored in Denham. And it's almost like the detour was 0:07:42.840 --> 0:07:43.360 p Nation. 0:07:43.800 --> 0:07:45.680 I was just going to say, that's like things, and 0:07:45.760 --> 0:07:46.280 I think. 0:07:46.200 --> 0:07:50.040 That people don't even because everything's associated with PA. And 0:07:50.120 --> 0:07:53.120 don't get me wrong, PE Nation wasn't a detour. It 0:07:53.280 --> 0:07:58.480 was almost just putting working knowledge into play. And what 0:07:58.600 --> 0:08:00.840 a great success story for all of us. 0:08:00.880 --> 0:08:01.400 With PE. 0:08:01.440 --> 0:08:06.560 We disrupted the market, We had global recognition, We really 0:08:06.680 --> 0:08:10.240 resonated with women. We impacted women, we gave them their confidence. 0:08:10.280 --> 0:08:14.920 We turned active, where ath leisure on its head. You know, 0:08:14.960 --> 0:08:19.040 it became a wardrobe staple. I can only speak glowingly 0:08:19.120 --> 0:08:22.440 about the brand. And yes, the brand had you know, 0:08:22.560 --> 0:08:24.720 my energy and all those things. But the brand is 0:08:24.720 --> 0:08:29.120 bigger than me, as any brand should be. But my 0:08:29.200 --> 0:08:33.480 love for fashion lies in Dennit it always has and 0:08:33.559 --> 0:08:36.320 that's that's the return home. And I think for me, 0:08:36.440 --> 0:08:40.400 the biggest thing which really still gets me emotional, it's 0:08:40.480 --> 0:08:46.720 my son's birthright. And when I talk about PE and YPN, 0:08:47.440 --> 0:08:50.920 why you know, put all this effort into it. It 0:08:51.040 --> 0:08:53.200 was a sign of the times to survive like it 0:08:53.280 --> 0:08:56.840 really that job was to really look after my son 0:08:56.960 --> 0:08:58.560 and get him to a point where I got him 0:08:58.559 --> 0:09:00.680 through school and give him all the life that I 0:09:00.679 --> 0:09:04.600 want him to have. And this decision is about me 0:09:04.960 --> 0:09:09.000 and my growth and my experience in my knowledge, but 0:09:09.120 --> 0:09:13.640 it ties in something so deep. I'm so deeply connected 0:09:13.679 --> 0:09:17.960 and passionate about that. It's still about him, but it's 0:09:17.960 --> 0:09:19.880 for me, and it's a family legacy. 0:09:20.559 --> 0:09:21.160 It's wild. 0:09:21.400 --> 0:09:26.520 So the intersection of you joining sub as creative director 0:09:26.679 --> 0:09:32.360 happening literally the same month almost as Justice finishing up school, 0:09:33.000 --> 0:09:36.480 is not at all a coincidence. It's very much. 0:09:37.400 --> 0:09:38.400 It was very much. 0:09:39.320 --> 0:09:43.200 Yeah, it was a month of planning around that for sure. 0:09:43.840 --> 0:09:46.760 And the funny thing is is that Justice has this 0:09:46.880 --> 0:09:51.760 newfound love for the brand. He's obsessed with SUBI and 0:09:51.800 --> 0:09:55.280 it's a beautiful joy to see because it's his dad's creation. 0:09:56.000 --> 0:09:59.560 You know, it's in his genes no pun intended, literally 0:10:00.720 --> 0:10:05.000 in his genes. And the you know, the culture and 0:10:05.040 --> 0:10:09.520 what sub have done overseas internationally is just ridiculously amazing 0:10:10.000 --> 0:10:14.240 impressive global footprint, but especially in America, which Justice has 0:10:14.280 --> 0:10:19.640 this affinity to the basketball urban vibe. It's it's almost 0:10:19.760 --> 0:10:24.319 like I don't know, but we both gravitated in that way. 0:10:24.880 --> 0:10:29.800 He must be, I imagine, so proud of you. But sometimes 0:10:29.840 --> 0:10:32.760 if you're the I'm sure any parent listening things on 0:10:32.840 --> 0:10:39.880 my team, How has he reacted to this? Sounds like 0:10:40.000 --> 0:10:41.880 he's absolutely elated. 0:10:43.080 --> 0:10:46.400 Like he obviously is so supportive of Pe and he 0:10:46.440 --> 0:10:49.280 would wear pe and understood. But this is a different 0:10:49.360 --> 0:10:53.800 kind of This culturally fits with his vibe. It's his aesthetic, 0:10:53.880 --> 0:10:57.760 it's his swagger, it's his dad's, it's now his mom's. 0:10:58.040 --> 0:11:02.400 It's a wild scenario, but he, you know, he's so 0:11:02.720 --> 0:11:05.760 the kids that are at eighteen, they are watching the 0:11:05.800 --> 0:11:09.800 TikTok as, they are watching the basketballers and SUBI has 0:11:09.840 --> 0:11:13.320 that cut through. So he's just now, oh my god, 0:11:13.640 --> 0:11:15.600 like this is actually happening. 0:11:16.440 --> 0:11:18.760 I've got this new credibility with my son. I think 0:11:18.800 --> 0:11:21.439 that that's wow. I'll take it. I'll take it. 0:11:22.320 --> 0:11:26.319 You talk about disruption a couple of times, creative disruption. 0:11:26.960 --> 0:11:30.240 What's your vision for the brand as you come into 0:11:30.280 --> 0:11:31.840 sub as creative director. 0:11:32.320 --> 0:11:35.040 I think a big part of what I do in 0:11:35.080 --> 0:11:39.000 there is to amplify what they're already doing. They've already 0:11:39.000 --> 0:11:41.920 got an incredible base. What they've done globally is amazing. 0:11:42.880 --> 0:11:47.719 You know, flagship stores all over the States, LA, New York, Chicago, Miami, 0:11:48.200 --> 0:11:51.240 new one in London, now Sydney, like it's really got 0:11:51.280 --> 0:11:54.680 a global footprint. I think a little bit of having 0:11:54.720 --> 0:11:58.960 that original energy in there is really important and I 0:11:59.000 --> 0:12:04.040 can see since being in there how that resonates with 0:12:04.080 --> 0:12:08.160 the staff and understanding you know the connection between the art, 0:12:08.200 --> 0:12:08.880 the music and that. 0:12:09.000 --> 0:12:11.839 So I'm amplifying that. But a big thing for. 0:12:11.880 --> 0:12:16.280 Me is really leading design innovation and all the fit 0:12:16.360 --> 0:12:17.400 swashes and stuff. 0:12:17.400 --> 0:12:19.000 So I'm going right from the beginning. 0:12:19.120 --> 0:12:24.720 But it's not changing, it's amplifying and together it's improving. 0:12:24.800 --> 0:12:28.199 And I really want Sube to be that global success. 0:12:28.480 --> 0:12:32.040 From my time back in Subi it was, it was 0:12:32.160 --> 0:12:36.320 the pinnacle and all I want is for that to 0:12:36.360 --> 0:12:39.040 be it again, but fully globally. And I'm just there to, 0:12:39.600 --> 0:12:42.559 you know, get it to those heights. 0:12:42.640 --> 0:12:47.040 And what about your esthetic and your design origin in 0:12:47.120 --> 0:12:50.080 terms of the audience, because obviously with a pe Nations 0:12:50.200 --> 0:12:54.880 such a huge female demographic and with Subi. 0:12:54.559 --> 0:12:58.439 There's obvious it's very much I think it's seventy eighty 0:12:58.440 --> 0:13:00.800 percent male. So for me, that's where that's where I 0:13:00.840 --> 0:13:05.439 get my disruption. I'm learning a lot about men'swear globally. 0:13:05.480 --> 0:13:08.520 I'm learning a lot about America, which was a market 0:13:08.600 --> 0:13:11.280 that was quite hard for P Nation to penetrate. So 0:13:11.360 --> 0:13:14.240 there's a lot of learnings which is amazing and hats 0:13:14.240 --> 0:13:17.320 off to Subi for really nailing that. I think for me, 0:13:17.880 --> 0:13:21.000 what I bring is the Aussie mentality I do. 0:13:21.040 --> 0:13:23.800 I bring the woman to the business and. 0:13:23.720 --> 0:13:29.079 What relates there is Australia and Europe, so combined it's 0:13:29.440 --> 0:13:32.600 it's a pretty powerful combo. And under the helm of 0:13:33.200 --> 0:13:36.079 Craig King, who's the CEO, who was my boss when 0:13:36.080 --> 0:13:40.160 I was at General Pants, So there's a beautiful synergy 0:13:40.200 --> 0:13:43.800 in working relationship that exists in Subi. There's a lot 0:13:43.800 --> 0:13:46.079 of the team I have worked with in the past. 0:13:46.080 --> 0:13:49.120 I've been in this industry for so long. And then 0:13:49.160 --> 0:13:51.280 there's a lot of respect for the heritage, and then 0:13:51.280 --> 0:13:55.200 there's a lot of respect for obviously what we created 0:13:55.200 --> 0:13:58.800 at p Nation and it's just ready to thrive in 0:13:58.840 --> 0:14:02.000 a new way. That's speaks that leans into my fashion roots, 0:14:02.480 --> 0:14:05.360 and Sube wants to lean into the fashion roots. 0:14:06.120 --> 0:14:09.439 You mentioned the woman in the business, and I'd love 0:14:09.480 --> 0:14:12.240 to talk to you a little bit about your business acumen, 0:14:12.320 --> 0:14:16.800 because you are somebody who has been and is still 0:14:16.800 --> 0:14:22.360 a very successful creative director, designer, but also has co 0:14:22.440 --> 0:14:27.600 founded a business, has really strong entrepreneurial background. Do you 0:14:27.800 --> 0:14:31.240 have a preference between that side of your brain the 0:14:31.560 --> 0:14:34.040 left side or the right side, and what part of 0:14:34.080 --> 0:14:37.160 yourself do you think you might be drawing on more 0:14:37.280 --> 0:14:38.680 coming into this new chapter. 0:14:39.480 --> 0:14:44.040 My skill set is I'm ingrained. I'm trained from school 0:14:44.040 --> 0:14:48.280 to university. I'm wired that way naturally, so I'll always 0:14:48.280 --> 0:14:52.160 think about the commercials before. So whatever's on top the 0:14:52.200 --> 0:14:56.520 creative decision has a commercial footing anyway. I think I'm 0:14:56.600 --> 0:14:59.960 always trained to look at margin and think of that, 0:15:00.440 --> 0:15:02.440 all of those things, but they just come naturally. Some 0:15:02.480 --> 0:15:05.080 want of decisions made and it is a gut decision. 0:15:05.120 --> 0:15:08.440 It's an informed, gut decision. It's not just a creative 0:15:08.480 --> 0:15:12.640 gut decision. I can't explain it. But there is a regard, 0:15:12.840 --> 0:15:15.600 and more so now in this landscape, it has to 0:15:15.640 --> 0:15:19.560 have that regard. But you can work in creative disruption 0:15:19.680 --> 0:15:21.520 if you know your market, you know your audience, you 0:15:21.560 --> 0:15:22.400 know your numbers, you know. 0:15:22.400 --> 0:15:22.960 All the things. 0:15:23.400 --> 0:15:27.600 So it's all of it together. It's not nothing's in isolation. 0:15:28.120 --> 0:15:28.320 Yeah. 0:15:28.360 --> 0:15:31.160 I love the way that you explain that about that 0:15:31.200 --> 0:15:34.040 gut instinct, but gut instinct backed up by. 0:15:34.640 --> 0:15:36.760 By data, and I take it on and I like 0:15:36.800 --> 0:15:37.080 to know. 0:15:38.040 --> 0:15:40.280 I like to know all the pieces of data so 0:15:40.360 --> 0:15:43.400 that whatever the creative decision is made, it's already it's 0:15:43.440 --> 0:15:44.360 already got the base. 0:15:45.000 --> 0:15:48.280 It's always difficult for any of us to think about 0:15:48.320 --> 0:15:51.840 how our own brains work, but I would still like 0:15:51.960 --> 0:15:54.640 to ask you a little bit about it because this 0:15:54.800 --> 0:15:58.320 left brain v right brain. So obviously, as everyone knows, 0:15:58.320 --> 0:16:02.680 you've got the left brain traditionally, you know, analytical, logical, 0:16:03.200 --> 0:16:06.240 the part of the brain that might have a preference 0:16:06.240 --> 0:16:08.600 for learning languages or being good at maths, and then 0:16:08.640 --> 0:16:13.920 the right side very much creative intuitive. You obviously are 0:16:14.000 --> 0:16:17.720 somebody that has both parts of the brain are firing. 0:16:17.920 --> 0:16:21.320 I dip in and out or they intersect. I think 0:16:21.560 --> 0:16:25.040 common sense. I think my training in terms of experience 0:16:25.120 --> 0:16:29.000 in fashion coming from Marks and going to SIBBA, But 0:16:29.040 --> 0:16:31.560 more so what I learned at General Pants is common 0:16:31.600 --> 0:16:34.320 sense around who your customer is. That's the analytical side. 0:16:34.520 --> 0:16:37.880 So even if I'm being creatively disruptive or trying to 0:16:37.920 --> 0:16:42.480 push them boundaries. I won't hold my ground. I feel 0:16:42.520 --> 0:16:45.000 there's a commercial decision that's better, I will go for that. 0:16:45.080 --> 0:16:48.840 But you're always still ahead of the curve because my 0:16:49.320 --> 0:16:54.000 creative vision can be wild, but when it's tamed back 0:16:54.000 --> 0:16:57.280 to the commercial, it's still something different, and I think 0:16:57.280 --> 0:16:58.320 that's where the magic is. 0:16:59.200 --> 0:17:01.360 I also love the fact that you you know, you 0:17:01.440 --> 0:17:05.240 did study law commerce and you have always lent in 0:17:05.280 --> 0:17:09.120 to that side of your skill set as well, because 0:17:09.480 --> 0:17:13.239 sometimes I think in our society we can from a 0:17:13.240 --> 0:17:19.480 gender perspective, encourage women to follow that more creative humanities 0:17:19.480 --> 0:17:23.120 for instance, and boys we can tend to more encourage 0:17:23.160 --> 0:17:26.880 them in the sciences and the maths. Was that anything 0:17:26.920 --> 0:17:30.520 that you ever felt or are you conscious of now 0:17:30.720 --> 0:17:34.000 that your business success and the fact that you understand 0:17:34.000 --> 0:17:36.840 the data you don't just need people to be feeding 0:17:36.840 --> 0:17:39.760 it to you. Are you aware or conscious of the 0:17:39.800 --> 0:17:43.119 fact that that is still really pushing back a little 0:17:43.320 --> 0:17:46.800 bit about agenda trope I would argue still probably exists 0:17:46.800 --> 0:17:49.160 a bit in Australia in twenty twenty four. 0:17:49.600 --> 0:17:55.000 My parents are highly academic and followed their path. I 0:17:55.000 --> 0:17:57.960 always say, I think it's important to know the underlying 0:17:57.960 --> 0:18:00.760 of that all those financials or understand and know how 0:18:00.760 --> 0:18:03.640 to read things or inquire about them, because you can't 0:18:03.720 --> 0:18:08.080 do one without the other. The gender thing, I think, 0:18:08.880 --> 0:18:11.120 I'm sorry. I just keep thinking about Justice and kind 0:18:11.119 --> 0:18:14.199 of where I sit with him, and he's following a 0:18:14.240 --> 0:18:17.360 different road to you know, if he doesn't do basketball, 0:18:17.359 --> 0:18:19.440 he's going to do psychology, which I just love. So 0:18:19.480 --> 0:18:21.680 he's gone down a mindset roade. But it is all 0:18:21.720 --> 0:18:25.560 about that too. What I've learned from Justice is mindset, 0:18:25.720 --> 0:18:29.080 and that's how you succeed, you know, if you overcome 0:18:29.119 --> 0:18:32.040 your mind and the niggle of your brain and commit 0:18:32.119 --> 0:18:37.359 and understand that, that's powerful for anybody. So yeah, he's 0:18:37.440 --> 0:18:40.120 really and he reads a lot of books around mindset 0:18:40.200 --> 0:18:43.119 and it's like all of the stuff. So I'm you know, 0:18:43.240 --> 0:18:45.480 that's not something that you know, my parents were like, 0:18:45.520 --> 0:18:47.119 you're you know, you're going to You're going to be 0:18:47.160 --> 0:18:49.280 an accountant, You're going to do and I was just 0:18:49.400 --> 0:18:52.679 like Justice, I'm like, oh no, that's where his passion is. 0:18:52.680 --> 0:18:55.520 And so that's and do you think then for you 0:18:55.600 --> 0:18:58.840 as a mother hearing Justice, that's clearly sounds like he's 0:18:58.840 --> 0:19:03.800 got very well round ideas about you know, mindset and 0:19:03.840 --> 0:19:07.879 something like psychology, but also has been allowed to pursue 0:19:07.920 --> 0:19:09.960 his love of sport. 0:19:10.160 --> 0:19:12.840 I did facilitate that. But what he has learned as 0:19:12.840 --> 0:19:17.040 well is you know, structure and discipline to achieve. And 0:19:17.080 --> 0:19:19.840 I think that's a really important lesson all round. So 0:19:20.400 --> 0:19:23.359 whether or not, I think for me, university was about 0:19:23.400 --> 0:19:28.080 structure and knowing, knowing that place or knowing that, knowing 0:19:28.119 --> 0:19:29.879 the hierarchy, and really focusing. 0:19:30.800 --> 0:19:32.600 And I learned that at university. 0:19:32.640 --> 0:19:35.760 Apart from whatever you know the content or the subject is, 0:19:36.000 --> 0:19:38.440 it's more sticking to this structure and plan to get 0:19:38.560 --> 0:19:42.959 something and achieve something. He's actually learned that through basketball, 0:19:43.400 --> 0:19:45.560 which is amazing that he's learned that through his passion, 0:19:46.200 --> 0:19:50.560 because sometimes fashion doesn't teach you that going into fashion. 0:19:50.600 --> 0:19:55.119 It's so great And nowadays the term creative directors use 0:19:55.200 --> 0:19:58.040 quite loosely, isn't it insens. 0:19:57.920 --> 0:19:58.320 It can be. 0:19:58.440 --> 0:20:01.320 It can be, but there is a structure to that, 0:20:01.520 --> 0:20:03.920 and there are KPIs to that, and it is linked 0:20:03.920 --> 0:20:05.760 to the bottom line and all of that stuff. 0:20:05.800 --> 0:20:09.400 So I learned it corporately. 0:20:09.480 --> 0:20:13.760 First, you've mentioned with Subie there'll be a big global focus. 0:20:13.920 --> 0:20:15.800 SUBI will probably see me travel a lot more to 0:20:15.840 --> 0:20:18.800 the States to really understand that business over there. They've 0:20:18.800 --> 0:20:21.720 got a big office in New York, and you know, 0:20:22.000 --> 0:20:25.159 there's focus on London as well, So I'm really looking 0:20:25.240 --> 0:20:27.880 forward to spending time on the ground over there because 0:20:27.960 --> 0:20:30.480 it is a big business and it's a beast and 0:20:30.960 --> 0:20:31.719 they've cracked it. 0:20:32.680 --> 0:20:37.000 Would you see yourself in the future permanently relocating or 0:20:37.040 --> 0:20:40.919 splitting your time between two countries, especially you say Justice as. 0:20:40.920 --> 0:20:45.000 Yeah, I don't think it's a permanent situation, but you know, 0:20:45.040 --> 0:20:47.320 the CEO does spend a significant amount of time, like, 0:20:48.240 --> 0:20:49.840 you know, three months at a time over there, so 0:20:49.880 --> 0:20:52.840 I can probably see myself doing a stint once a 0:20:52.920 --> 0:20:56.879 quarter definitely, and that's exciting. Yeah, I long for that, 0:20:57.080 --> 0:20:59.960 and I think that suits where Justice is going. 0:21:03.480 --> 0:21:06.480 And coming up Pip on why female friendships is so 0:21:06.560 --> 0:21:10.399 important to her, how she deals with negative headlines, and 0:21:10.440 --> 0:21:14.000 why she's finally ready to own exactly who she is. 0:21:16.600 --> 0:21:18.720 I'd like to shift gears a bit if we can 0:21:18.800 --> 0:21:21.520 and talk about something that is an issue that you 0:21:21.680 --> 0:21:24.920 have been I think a real trailblazer on the last 0:21:24.920 --> 0:21:29.440 eighteen months about talking about publicly, which is about perimenopause menopause. 0:21:30.240 --> 0:21:33.080 This started your public story. Of course, you actually spoke 0:21:33.119 --> 0:21:36.280 about it in Stella in March of last year, twenty 0:21:36.320 --> 0:21:40.240 twenty three with the white chirt campaign, where you revealed 0:21:40.720 --> 0:21:43.400 that it was only at thirty nine that you first 0:21:43.480 --> 0:21:48.760 started getting symptoms and realizing that you were going through perimenopause. 0:21:49.240 --> 0:21:53.200 And in the eighteen months since then you've spoken about 0:21:53.240 --> 0:21:57.159 how it is a completely natural and common experience and 0:21:57.200 --> 0:22:00.520 we shouldn't be made to feel like we are going 0:22:00.560 --> 0:22:02.919 through it alone. But when you were going through it, 0:22:03.320 --> 0:22:05.800 you really struggled. You said, I didn't know where to 0:22:05.880 --> 0:22:10.040 turn for help or information. Since March of last year, PEP, 0:22:10.080 --> 0:22:13.600 when you first started that conversation, right through to now 0:22:13.680 --> 0:22:16.880 where you're still talking about it and advocating about how 0:22:16.920 --> 0:22:19.800 we tackle it in the workplace, I'd love to talk 0:22:19.840 --> 0:22:23.399 to you about do you feel less isolated now? Would 0:22:23.480 --> 0:22:26.040 you agree that you have helped make a lot of 0:22:26.119 --> 0:22:30.160 other Australian women feel a lot less isolated about it? 0:22:30.240 --> 0:22:33.560 Are we getting somewhere in terms of destigmatizing it. 0:22:33.880 --> 0:22:35.040