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Speaker 1: Let's spill the tea on what brands you all do

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Speaker 1: not trust. This is a bonus episode, by the way, everyone,

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Speaker 1: They're always a little bit more informal than my main episodes.

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Speaker 1: I come out with two a week just in case

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Speaker 1: you didn't know, and we have a bit of fun.

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Speaker 1: We let a little bit loose on the bonus episodes.

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Speaker 1: And you know what, I want to say, this episode

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Speaker 1: was not my idea. This was producer Xander's idea.

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Speaker 2: Guilty as charged. I took over the DMS because I

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Speaker 2: am a tea fueled individual and I needed some drama

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Speaker 2: and you've you've provided that. I was flooded with responses.

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Speaker 3: How good?

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Speaker 1: And so what's your objective of this episode today, Xander?

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Speaker 2: My objective is I want to see, uh, what are

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Speaker 2: like the common links with brands and businesses as to

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Speaker 2: why people don't trust them. Is there something in common

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Speaker 2: that they're all doing?

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Speaker 3: Like what themes are we seeing?

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Speaker 2: Yeah? And then also which the ones that we do trust?

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Speaker 2: Why do we trust them? What makes them so trustworthy?

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Speaker 1: I think brand trust is something that is really undervalued when.

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Speaker 3: It comes to businesses.

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Speaker 1: When you start a business, or when anyone starts a business,

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Speaker 1: you don't think, Okay, how am I going to get

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Speaker 1: people to trust me? But trust is so important when

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Speaker 1: it comes to owning a brand and having a community

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Speaker 1: and having customers, Like earning their trust is fucking everything.

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Speaker 1: But no one ever really talks about it. But when

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Speaker 1: you think about it, like, we put so much trust

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Speaker 1: in brands, and there are other brands that we just

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Speaker 1: don't trust at all. So I think let's start with

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Speaker 1: the spicy messages, Xander. I'm going to go straight in

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Speaker 1: and I'm going to read out some of the brands

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Speaker 1: that people don't trust them why and oh my goodness,

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Speaker 1: I want to say, these are not my words. I'm

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Speaker 1: reading this from everyone's messages that were sent through on

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Speaker 1: my Big Business podcast Instagram. But you know what, I'm

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Speaker 1: going to give my opinion and fear back on all

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Speaker 1: of these messages. So oh no, I'm i gonna have

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Speaker 1: these brands come after me. I'm shooting myself in the

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Speaker 1: foot here, Xander. Oh okay, let's just these are in

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Speaker 1: no particular order.

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Speaker 3: Some of these I'm like, what, Oh my god, there's

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Speaker 3: so many holy shit.

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Speaker 1: I quickly when you put up those stories, Xander, I

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Speaker 1: quickly like scrolled through the replies. But seeing them all

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Speaker 1: here now, I'm like, oh my goodness, Okay, in no

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Speaker 1: particular order, let's just go through and read some of

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Speaker 1: these out. These are the brands that you don't trust

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Speaker 1: and why April's looking at me like scared? Okay, Jetstar

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Speaker 1: always canceling flights, et cetera. I would say this is

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Speaker 1: a pretty common one. I think a lot of people

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Speaker 1: have just based off like friends and what I've heard,

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Speaker 1: like Jetstar is one of those brands that kind of

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Speaker 1: sadly has that reputation of not being overly trustworthy. And

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Speaker 1: you know what I will say to this, We fly

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Speaker 1: with Jetstar a lot from Newcastle because we're like a

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Speaker 1: regional city and we have a regional airport. We don't

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Speaker 1: get to be fussy when it comes to who we

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Speaker 1: fly with if we need to get somewhere, and the

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Speaker 1: jet Star flight is the only one there because we

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Speaker 1: don't have that many flights.

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Speaker 3: Every day we fly it.

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Speaker 1: And I know one of my friends in Melbourne he

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Speaker 1: is like a Virgin snob, like he loves Virgin airlines

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Speaker 1: and he's like, oh O, never fly with Jetstar. And

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Speaker 1: I'm like, well, some of us don't have the luxury

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Speaker 1: of picking and choosing which one we fly with, because

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Speaker 1: when you're from Nui, you just take whatever flight is

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Speaker 1: at the time that you need to fly, Which is

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Speaker 1: a shame about jet Star. I see some of the

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Speaker 1: stuff that they do on social media, and like, I

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Speaker 1: think they're really trying to like level it up over there,

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Speaker 1: and they do some cool things on social media and

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Speaker 1: cool campaigns.

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Speaker 3: And stuff that I see pop up. But yeah, Jetstar

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Speaker 3: is one that even I know.

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Speaker 1: For a fact that people don't really trust them. Next one,

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Speaker 1: MC Beauty. I hate the copycat approach seems so so

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Speaker 1: sneaky and untrustworthy. Again, I feel like this is a

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Speaker 1: This is another one that people have like strong opinions about.

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Speaker 1: People love it because they say, well, fuck it, Like

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Speaker 1: I can't afford the you know, the big designers, expensive

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Speaker 1: makeup brands. If someone's out there making a jupe of it,

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Speaker 1: of course it's more affordable and more accessible. I'm going

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Speaker 1: to shop with them. But then where do your ethics

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Speaker 1: lie in terms of just blatantly copying other brands? So

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Speaker 1: I'm with you on that one. It does leave a

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Speaker 1: bad taste in your mouth. But also at the same time,

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Speaker 1: I completely understand that you have to shop, you know,

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Speaker 1: within your budget, and if what you can afford is

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Speaker 1: the designer jupes, then by all means, who am I

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Speaker 1: to say that.

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Speaker 3: You shouldn't support them.

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Speaker 1: They're just say yeah, like they make some good jupes,

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Speaker 1: Like I've used a few of them over the years,

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Speaker 1: and yeah, they're like not bad products at all, Like

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Speaker 1: they do their job, but it's just extremely ballsy, Like

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Speaker 1: I know that lady doesn't owned it anymore, is it, Shelley?

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Speaker 3: She doesn't own it anymore? She completely.

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Speaker 1: Yeah, she's just gone fuck it like I can do it.

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Speaker 1: I've got the lawyers and solicitors. And part of me

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Speaker 1: is like, okay, well, good on you, like if you're

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Speaker 1: that confident. But then also I'm like, also what the hell, Like,

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Speaker 1: you know, if I copied a cookeye something, people would

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Speaker 1: call me out straight away. But you know, she has

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Speaker 1: a whole business that is just based off making like

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Speaker 1: an almost identical dupe and gets away with it. So

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Speaker 1: it's just a really interesting business concept. But she yeah,

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Speaker 1: sold her other half just recently, so she's got nothing

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Speaker 1: to do with it anymore. I'll be interested to see

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Speaker 1: where that business goes now. That she's not part of it,

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Speaker 1: because I feel like I think I named Shelley. She

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Speaker 1: was a driving force behind MCO. This next one, I

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Speaker 1: actually know this. Maybe I feel like this is more

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Speaker 1: niche the seams brand with the washed up guy from

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Speaker 1: Maps in their reels.

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Speaker 3: I don't know if you guys know that one.

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Speaker 1: I don't know what it's called, but I think his

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Speaker 1: name is Brent and he was on Maps. He made

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Speaker 1: this sea moss company. You'll have to look it up

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Speaker 1: on TikTok, Like you know how you eat sea moss

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Speaker 1: and it's meant to have all the health benefits and whatever. Anyway,

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Speaker 1: he started this company after Maths and then no one

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Speaker 1: was getting their orders or they were getting them, and

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Speaker 1: all the sea moss had exploded in the bag, like

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Speaker 1: it was just nuts.

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Speaker 3: It was this whole thing on TikTok.

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Speaker 1: And then he's made really defensive videos that come off

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Speaker 1: extremely passive aggressive. If you want to go down a

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Speaker 1: bit of a rabbit hole, look up sea moss Brent. Anyway, Yeah,

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Speaker 1: I done a doozy with that one, So I'm with

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Speaker 1: you on that one.

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Speaker 3: Ooh.

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Speaker 1: This one's a clothing brand, Gandha Clothing, Honeybird Deette, which

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Speaker 1: I know that brand has been under so much fire

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Speaker 1: and in the media so much from the way that

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Speaker 1: they treat their employees like overworked understaff, no lunch breaks.

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Speaker 1: So that's another way that people can lose trust with

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Speaker 1: brands is by actually being employed by the brands. Oh,

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Speaker 1: Temple and Webster three orders and issues every time. See like,

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Speaker 1: that's so interesting because I've ordered off Temple and Webster

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Speaker 1: so much and I've had great experienceperiences. It just goes

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Speaker 1: to show as well, like people can experience a brand

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Speaker 1: in different ways, you know, And I think the same

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Speaker 1: could apply for Fate. I think they're like I know

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Speaker 1: for a fact there would be people out there that

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Speaker 1: absolutely don't trust us for whatever reason.

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Speaker 3: Maybe they've had one bad experience.

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Speaker 1: I've had people go into our stores and then not

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Speaker 1: had the greatest experience. They email us and say, this

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Speaker 1: was the worst experience ever, I'm never coming there again.

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Speaker 1: And then we've got, you know, regular customers that go

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Speaker 1: to our stores every single week and have the time

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Speaker 1: of their lives. And I think from a business perspective,

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Speaker 1: that's just something that you have to accept the same

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Speaker 1: way that I accept that I can't make all of

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Speaker 1: my staff happy at every moment of every day. I

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Speaker 1: also accept the fact that I can't make every customer

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Speaker 1: happy every moment of every day, because that's just physically impossible.

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Speaker 3: I love this one too.

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Speaker 1: I don't trust brands that are heavily promoted by influencers

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Speaker 1: who seem only to promote products on every post. The

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Speaker 1: influencers that don't post any normal content always an ad

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Speaker 1: it's giving I'm only promoting this to get paid and

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Speaker 1: I haven't actually used it or tried it give an

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Speaker 1: honest opinion.

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Speaker 3: I think that's a massive one.

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Speaker 1: And influencer marketing is obviously a super powerful tool, and

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Speaker 1: I once upon a time was an influencer that did

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Speaker 1: paid posts every single week and that was my income.

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Speaker 1: But as business owners, we have to be really tasteful

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Speaker 1: and careful with our marketing because I'm exactly the same.

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Speaker 1: If there's a brand out there and every influencer is

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Speaker 1: promoting it, it's painting a picture around your brand that

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Speaker 1: it's just a brand that people get paid to post about.

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Speaker 1: And whilst that can have amazing short term impact and

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Speaker 1: I'm sure your sales would go through the roof, it

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Speaker 1: can also have a longer lasting impact on your customers

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Speaker 1: and they will always remember you for being that brand

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Speaker 1: that just worked with every influencer all the time. Man,

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Speaker 1: there's so many you know what, There's so many on

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Speaker 1: here that I'm actually scared to read out because I

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Speaker 1: don't want the brands to come for me.

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Speaker 3: I'll pick one more.

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Speaker 1: Oh, High Smile toothpaste is gross and toothbrush lich is

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Speaker 1: just a stick that vibrates zero out of debt. I

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Speaker 1: see all businesses from the consumer standpoint, like I'm a

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Speaker 1: consumer of businesses and brands, but I also see everything

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Speaker 1: from a brand standpoint. High Smile are extremely successful. They've

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Speaker 1: done an amazing job getting to the size that they are,

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Speaker 1: Like they're a Gold Coast brand. They're absolutely huge. They've

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Speaker 1: worked with massive names. They have done some extreme marketing campaigns.

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Speaker 3: That have worked amazingly for them.

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Speaker 1: They've also pissed off a lot of people because I

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Speaker 1: know everyone sees their ads and they're like.

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Speaker 3: No more High Smile ads.

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Speaker 1: But at the same time, like, yeah, there's a lot

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Speaker 1: of negativity around them online too, because they're everywhere in

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Speaker 1: everyone's face. But I can't say I've've actually tried any

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Speaker 1: of their toothpastes because for me, toothpaste just needs to

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Speaker 1: be mint like.

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Speaker 3: I don't want chocolate flavored toothpaste. Thank you very much.

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Speaker 3: Let's end this episode on a positive.

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Speaker 1: Let's read through some of the brands that you trust

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Speaker 1: and why you trust them. Now. Got to say a

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Speaker 1: special thanks to so many of you that wrote Fate

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Speaker 1: because that's really nice.

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Speaker 3: So there's just Fate with a love heart. Why do

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Speaker 3: people love Fate because of me? Hey? I love that.

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Speaker 3: Let's read some other ones that people love. Bunnings.

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Speaker 1: Their shit is sound, they have great returns, and the

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Speaker 1: staff know everything straight to the point. I love it, mecha,

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Speaker 1: great loyalty program, quantus good safety record. That is a

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Speaker 1: reason to love a brand for sure. Like safety. Same

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Speaker 1: goes for like car brands, like we want to be

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Speaker 1: looking at the safety of the cars that we're buying,

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Speaker 1: and we've got more here LSKD Genuine customer service is

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Speaker 1: top tier legacy brands. Longevity equals trust. Oh that's an

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Speaker 1: interesting one. So think Este Lauder, Eve, Saint Laurent, Dior Chanelle.

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Speaker 1: So this person is saying if a brand has been

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Speaker 1: around for a long time, that makes them feel like

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Speaker 1: they can trust them, And I think that's kind of

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Speaker 1: interesting because yeah, like you must be doing something right

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Speaker 1: for your brand to last a really long time. Breezebalm

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Speaker 1: loved their message and that it was family founded. Only

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Speaker 1: lip Balm I use, hey, Lucy, you should get yourself

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Speaker 1: a glazy but I do love Breeze Balm. If you

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Speaker 1: don't know Breeze Balm, it's owned by Sammy Leo and

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Speaker 1: her grandfather started the formula back in the day in

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Speaker 1: New Zealand.

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Speaker 3: It's an amazing brand.

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Speaker 1: Fate transparency friendly, Yes, please, I've never heard of that,

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Speaker 1: but it says nutrition backed friendly and transparent.

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Speaker 3: I'll have to look well, I have to look.

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Speaker 1: That up someone having accidentally put in here temu because

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Speaker 1: you don't know what you're.

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Speaker 3: Getting until you get it. But I think that I'm

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Speaker 3: meant to put that in the one that they dislike.

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Speaker 1: Naked Harvest founder led Content Transparency Community Focus, which I

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Speaker 1: know Naked Harvest has just rebranded to New Harvest. Someone

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Speaker 1: said that they try small businesses, and I would agree,

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Speaker 1: like there's this level of trust when you know that

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Speaker 1: you're like supporting a small business as opposed to a

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Speaker 1: large corporation. Aldi they know their position in the market

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Speaker 1: and head off of staff. I know, always love the company.

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Speaker 1: I love Aldi two.

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Speaker 3: You know what good on you? Aldi snaps for Aldi?

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Speaker 1: I love Aldi two And every time I go back

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Speaker 1: to Aldi, I'm like, I need to shop here every

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Speaker 1: single time, but I'm just so lazy and love a

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Speaker 1: click and collect the iconic really great customer service. I

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Speaker 1: love the iconic too, and I always talk about that.

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Speaker 1: So what does make a trustworthy brand? From reading all

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Speaker 1: of these responses, I think transparency is the number one thing.

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Speaker 1: People really appreciate a business that is transparent with its

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Speaker 1: customers and community. The other thing that I'm seeing here

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Speaker 1: is great customer service. Great customer service goes an absolute

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Speaker 1: mile and it great service in stores as well. Like

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Speaker 1: when it comes to retail, people like a good loyalty program.

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Speaker 1: People also love a brand that has quality. So for example,

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Speaker 1: if you're shopping clothes like people are looking for that

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Speaker 1: really great quality. I think all of those things combined

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Speaker 1: is what will make people trust a brand. But the

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Speaker 1: thing that's standing out the most in these dms above

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Speaker 1: everything is transparency. So business owners out there, if there's

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Speaker 1: anything that you can take away from this episode to

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Speaker 1: implement into your business, transparency is what people are favoring

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Speaker 1: the most when it comes to trusting a brand, And

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Speaker 1: how can you be transparent as a brand. You can

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Speaker 1: be transparent on your organic social media, you can be

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Speaker 1: transparent in your email marketing. You can be transparent in

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Speaker 1: your customer service. Just in all ways that you communicate

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Speaker 1: with your customers is where you can be transparent. And

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Speaker 1: it just goes to show just looking at all of

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Speaker 1: these dms, like the most common theme is transparency.

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Speaker 3: So I feel like that's even a great reminder for me.

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Speaker 1: I feel like we're always transparent as a business and

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Speaker 1: a brand, but I want to be more transparent. Oh,

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Speaker 1: I've got to do one more last honorable mention Hero Packaging.

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Speaker 1: The realness and the realness and honesty of her business

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Speaker 1: is great and that is owned by my friend Anita,

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Speaker 1: and if you ever need any packaging, hit her up

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Speaker 1: because they do basically everything these days. But you know what,

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Speaker 1: I could read through all of these and I'm sure

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Speaker 1: everyone would want me to keep reading the brands we

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Speaker 1: don't trust one more. But this is just a bonus episode,

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Speaker 1: so I can't let it go for too long because

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Speaker 1: Sander says they just need to be short and snappy

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Speaker 1: and thank you Xander for thinking of this episode idea

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Speaker 1: and putting the DM the stories up and getting all

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Speaker 1: the dms. And in case you didn't know, send us

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Speaker 1: a DM on the Big Business Instagram because that's where

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Speaker 1: we read all your dms. And Xander and I and

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Speaker 1: April are on that account, so we're getting all your notifications.

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Speaker 1: That's all from for today's bonus episode and I'll see

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Speaker 1: you next week