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Speaker 1: Some Thing's coming Big Business. For this week's bonus episode,

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Speaker 1: I thought I would reflect on an episode that I

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Speaker 1: did last year, which I went and checked and I

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Speaker 1: listened to, and it was my goals of twenty twenty

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Speaker 1: five in Business and in Fate, and I've still got

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Speaker 1: the note in my phone. So I thought, because it's

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Speaker 1: the end of the year, I'm going to reflect on

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Speaker 1: what my goals were for this year. And you can

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Speaker 1: go back and listen to the episode as well if

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Speaker 1: you want to hear more about my goals in detail.

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Speaker 1: But I thought, let's wrap up the year. Well, not

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Speaker 1: wrap up the year. We still got a lot of

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Speaker 1: episodes coming out, but let's reflect on the goals that

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Speaker 1: I had at the start of this year.

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Speaker 2: I'm not like a huge goal setter.

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Speaker 1: I probably should be, and I did do this episode

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Speaker 1: and I wrote down these goals. They're very broad, but

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Speaker 1: I'm very much you know, just go into it and

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Speaker 1: see what the year brings me kind of thing as well.

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Speaker 1: But let's just jump straight into this list. So my

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Speaker 1: first and main goal that I set for myself in

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Speaker 1: twenty twenty five is actually pretty funny. I've been staring

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Speaker 1: at this list and really thinking about whether those things

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Speaker 1: happened or not. So my overall goal of twenty twenty

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Speaker 1: five was to enjoy it a little more.

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Speaker 2: I think I would have.

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Speaker 1: Written this because maybe i'd you know, been feeling a

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Speaker 1: little bit stressed out or whatever, which is very easy

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Speaker 1: to do when you're a business owner. It is so

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Speaker 1: so easy to just get swept up in the day

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Speaker 1: to day all the little things, all the little fires,

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Speaker 1: the things that are going wrong. And you know, I

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Speaker 1: often feel this way that I just wish I could

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Speaker 1: stop and enjoy it all a little more. But it's

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Speaker 1: hard when you're bunked down with everything from logistics to

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Speaker 1: product and staffing and all the things in between.

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Speaker 2: So my overall goal was to enjoy it a little more.

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Speaker 1: And so I guess in this episode, I'm going to

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Speaker 1: reflect on whether I've done these things. Oh this is

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Speaker 1: hard to say, but I think I haven't, and I

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Speaker 1: don't want anyone to think that's a bad thing. Twenty

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Speaker 1: twenty five has definitely been the most mentally challenging year

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Speaker 1: in business for me, I would say, and I think

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Speaker 1: that makes perfect sense because we've been growing. You know,

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Speaker 1: if you've got a business and you're scaling and you're growing,

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Speaker 1: You're going to be dealing with more issues, and I've

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Speaker 1: definitely been challenged the.

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Speaker 2: Most this year.

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Speaker 1: I also have to say I am offended by how

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Speaker 1: quick this year has gone. As I've been going through

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Speaker 1: this note and kind of thinking of all the phases

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Speaker 1: that I've gone through this year, I'm like, where the

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Speaker 1: heck has twenty twenty five gone?

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Speaker 2: I almost can't think of all the.

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Speaker 1: Stuff that I've done this year because it's gone so

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Speaker 1: fuss Like, this is definitely the quickest year in.

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Speaker 2: Business for me.

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Speaker 1: So did I enjoy it a little more? It's not

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Speaker 1: to say that I haven't enjoyed it. I obviously love business,

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Speaker 1: even when it's so hard. I am built for this stuff.

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Speaker 1: But would I say that I went into this year

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Speaker 1: and enjoyed the whole thing that little bit more than

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Speaker 1: maybe last year?

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Speaker 2: I'm gonna say no.

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Speaker 1: I've had many moments of thinking, am I cut out

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Speaker 1: for this?

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Speaker 2: You know?

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Speaker 1: Which is very normal. But it's not to say that

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Speaker 1: I haven't enjoyed twenty twenty five. We've had an amazing

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Speaker 1: year with so many amazing successes. But I think it's

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Speaker 1: two complete different things to run a business and then

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Speaker 1: to mentally enjoy it yourself, because when you're the owner,

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Speaker 1: it's all on you right at the end of the day,

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Speaker 1: like it all falls back on you. So, yes, we've

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Speaker 1: had an amazing year, but I wouldn't say that I've

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Speaker 1: kind of stepped back and enjoyed it a little bit

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Speaker 1: more because I've faced a lot of challenges in twenty

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Speaker 1: twenty five. It's not to say I haven't loved every

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Speaker 1: minute of it. I absolutely have. I've learned the most

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Speaker 1: this year in any year of business. I've learned a

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Speaker 1: lot about what I want for fate moving forward, and

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Speaker 1: what our standards are and the way that I would

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Speaker 1: like not only myself but everyone in the company to

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Speaker 1: be treated. And yet you can only grow from going

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Speaker 1: through business challenges.

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Speaker 2: So have I enjoyed it a little more?

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Speaker 1: No, I've enjoyed it just the same as always, And

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Speaker 1: I want to take this goal into twenty twenty six

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Speaker 1: with me and maybe apply it a little bit more.

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Speaker 1: And I don't want anyone to take what I'm saying

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Speaker 1: the wrong way. We've had a fucking amazing year, but

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Speaker 1: it's not to say that it hasn't been challenging, because

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Speaker 1: I have been challenged and tested in a million different ways,

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Speaker 1: but let's go on to the next one. My next

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Speaker 1: goal was let go of the regret surrounding feeling like

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Speaker 1: I have to be doing everything for everyone at all times.

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Speaker 2: And what I mean by this is kind of going

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Speaker 2: back again to when you're the founder.

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Speaker 1: It's all on you at the end of the day, right,

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Speaker 1: Like you obviously have your team, which do an amazing job,

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Speaker 1: but I'm still very much involved in the day to

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Speaker 1: day operations of my business, obviously, and it's something that

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Speaker 1: I've built within myself.

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Speaker 2: Oh, I shouldn't have said regret. I mean guilt, not regret,

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Speaker 2: that's the wrong word.

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Speaker 1: The guilt surrounding feeling like I have to be doing

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Speaker 1: everything for everyone at all times. This is a guilt

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Speaker 1: that I have taught myself, and it's a guilt that

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Speaker 1: I talk to AJ a lot about and he says,

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Speaker 1: why are you thinking like that? Like, stop thinking like that?

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Speaker 1: And I think a lot of other business owners will

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Speaker 1: feel the same. Some examples of this is like we

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Speaker 1: have an office and a warehouse that are separate to

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Speaker 1: one another. So if I spend all week at the

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Speaker 1: office and I'm not at the warehouse, I then struggle

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Speaker 1: with this guilt of, you know, I should be there

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Speaker 1: for everyone at the warehouse as well, and vice versa.

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Speaker 1: If I'm at the warehouse a lot, I'll have this

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Speaker 1: guilt that I'm not at the office. It's something that

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Speaker 1: I a one hundred percent put on myself. It's nothing

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Speaker 1: that anyone has ever said to me.

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Speaker 2: But I have this.

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Speaker 1: Guilt of feeling like I need to be there for

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Speaker 1: everyone at all times. And I think it stems from

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Speaker 1: starting fate so small and being very hands on, and

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Speaker 1: then building it to the size it is where now

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Speaker 1: it's too big for me to be able to be

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Speaker 1: there for everyone at every moment.

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Speaker 2: So have I let go of that guilt.

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Speaker 1: Surrounding the feeling like I have to be doing everything

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Speaker 1: for everyone at all times.

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Speaker 2: I want to say I'm halfway there.

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Speaker 1: I definitely still have a long way to go, and

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Speaker 1: this is another goal that I'm going to take with

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Speaker 1: me into twenty twenty six. But I will say I

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Speaker 1: have kind of I've stepped back mentally from that feeling

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Speaker 1: of oh, I need to be there to help so

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Speaker 1: and so with this and that, which is a very

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Speaker 1: difficult thing to do. And I would say I have

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Speaker 1: done this in twenty twenty five, I'm halfway there or

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Speaker 1: a little more where I've stepped back and just become

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Speaker 1: a little bit more okay with the fact that I

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Speaker 1: can't do everything all at once for everyone. And also

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Speaker 1: it's you know, learning to trust my team even more

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Speaker 1: and know that they've got it and that I don't

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Speaker 1: need to be there for every single moment in every

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Speaker 1: single person's day. It's definitely a very me problem. Some

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Speaker 1: thing's coming big business. The next goal that I had

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Speaker 1: for twenty twenty five was let go of the feeling

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Speaker 1: that I need to just keep achieving the next thing.

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Speaker 2: Yeah.

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Speaker 1: Look, I think I'm at a really happy place right

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Speaker 1: now with fate. Of course, I want to keep growing

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Speaker 1: and doing more, and I think again it's a feeling

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Speaker 1: that if you're an overachiever, you can never shake that feeling,

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Speaker 1: a feeling like you just always have so much more

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Speaker 1: to do and so much more to achieve. But I

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Speaker 1: think I am at a place where I am really

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Speaker 1: happy with where we are at as a company. I

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Speaker 1: definitely want to keep growing, and I definitely get that

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Speaker 1: itch on the weekend if I just decide I'm going

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Speaker 1: to do nothing all weekend where I feel like I

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Speaker 1: should be doing more and more and more. And that's

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Speaker 1: something that I'm absolutely working on. But have I let

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Speaker 1: go of the feeling that I need to just keep

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Speaker 1: achieving a thing?

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Speaker 2: Probably not.

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Speaker 1: This is the worst follower to a goals podcast ever,

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Speaker 1: But hey, I'm just being realistic here, Okay. This was

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Speaker 1: the next goal, really refine all of the roles in

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Speaker 1: the company. We are at the size that we what

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Speaker 1: have I written here? We are at the size now

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Speaker 1: where we have got a lot of chefs in the kitchen. Now,

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Speaker 1: you know what I can say one hundred percent we

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Speaker 1: did this in twenty twenty five. In twenty twenty five,

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Speaker 1: as you know, we haven't opened any new stores, and

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Speaker 1: this is the first year in three years where we

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Speaker 1: haven't opened a store, and it's been great for us

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Speaker 1: because we've been able to focus on everything that we've

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Speaker 1: got going on at Fate. At the moment, we have

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Speaker 1: absolutely refined all of our roles in the company and

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Speaker 1: we're working better than we ever have before in terms

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Speaker 1: of a company and the way that we are structured

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Speaker 1: and all of our different departments. So I can confidently

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Speaker 1: say we have absolutely done this in twenty twenty five.

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Speaker 1: It's something that you'll always be working on. You never

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Speaker 1: get to a sweet perfect spot with everyone's roles, and

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Speaker 1: you know it's just something there's always moving parts. But

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Speaker 1: we've absolutely done that. So that's the first one in

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Speaker 1: this list that I can say, yes, we did that,

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Speaker 1: and then the last one that I had retten that

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Speaker 1: my last goal was do more community involved activations. I

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Speaker 1: would say we did this at the start of the year.

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Speaker 1: We did a Valentine's Day picnic in all of the

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Speaker 1: cities that our stores are in, so in Sydney, Newcastle,

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Speaker 1: Brisbane and Melbourne we had picnics which was really nice.

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Speaker 1: And then we also did our Fate eight for our

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Speaker 1: eighth birthday, where we took the eight customers on an

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Speaker 1: influencer style, all expensive expenses paid retreat. I think they're

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Speaker 1: the only two that we did. And then we did

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Speaker 1: our instore VIP nights oh no, and we did my

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Speaker 1: book tour as well. So there's been like four key

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Speaker 1: community activations. I want to say I would love to

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Speaker 1: do way more than that, just like social clubs and

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Speaker 1: all sorts of things within our community, but with four

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Speaker 1: main events, our eighth birthday, our Valentine's Day, picnics, my

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Speaker 1: book tour where I went around to every single one

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Speaker 1: of our stores and did like a signing kind of night,

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Speaker 1: and then our VIP shopping nights as well. We've done

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Speaker 1: four main community activations throughout the year, one for each quarter,

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Speaker 1: but I would love to do more, just getting our

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Speaker 1: community together at any chance we can, whether that's you know,

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Speaker 1: with book clubs or walking clubs in the mornings. Like

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Speaker 1: I just feel like we have such a big community

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Speaker 1: at Fate and a lot of people who are very

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Speaker 1: like minded, and we have the best community. I'd definitely

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Speaker 1: love to do more with our community, but.

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Speaker 2: I'd say that one.

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Speaker 1: We definitely did four things, but I'd love to do more.

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Speaker 1: And that's a bit of a look at the goals

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Speaker 1: that I had set for twenty Did I just say

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Speaker 1: twenty twenty four before? I don't know, sorry, but those

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Speaker 1: some of my goals for twenty twenty five. As I

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Speaker 1: said at the start of the episode, I don't ever

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Speaker 1: really set goals like this, but maybe I should, and

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Speaker 1: maybe I should do one of these again, but for

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Speaker 1: twenty twenty six, because it's good to kind of write

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Speaker 1: things down, and you obviously write them down with how

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Speaker 1: you're feeling in that moment, and then it's really cool

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Speaker 1: to kind of reflect on whether you achieved them or if.

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Speaker 2: You didn't or if you completely ignored them.

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Speaker 1: I feel like the most of my list I definitely

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Speaker 1: didn't achieve, but hey, that's life and that's business. So

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Speaker 1: I think I might have to do another one of

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Speaker 1: these episodes, but with my goals for next year, and

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Speaker 1: it's really good to come back a year later. Twenty

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Speaker 1: twenty five has been, like I said before, the quickest

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Speaker 1: year ever.

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Speaker 2: In business for me. It is absolutely flown by.

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Speaker 1: We've achieved a lot, We've developed our workplace a lot,

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Speaker 1: which I'm really proud of. We've implemented a lot of

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Speaker 1: new procedures and policies and programs which I'm absolutely loving.

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Speaker 1: But it has definitely been my most mentally challenging year

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Speaker 1: in business so far, and I'm not complaining about that whatsoever.

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Speaker 2: I signed up for this.

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Speaker 1: And the bigger that you're going to grow your business, Obviously,

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Speaker 1: it's going to become harder and harder, and I'm so

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Speaker 1: okay with that. I thrive in the stress, I thrive

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Speaker 1: in the challenges, But that first goal of enjoying it

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Speaker 1: a little more. I'm going to be taking that one

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Speaker 1: with me into twenty twenty six and actually trying to

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Speaker 1: make that happen. But that's all for today's bonus episode

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Speaker 1: A Big Business, and I'll be back next week with

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Speaker 1: a main