WEBVTT - #159 Mia Freedman: A candid conversation with the creative force behind Mamamia

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<v Speaker 1>Him Mike Boris, and this is straight Talk. Can you

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<v Speaker 1>just take you quickly inside a woman's world, the women's world,

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<v Speaker 1>Go Me Freeman.

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<v Speaker 2>Hello, Marke Worris, Hello Phaps, Well the straight Talk. Thanks

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<v Speaker 2>for having me on straight Talk. I was fascinated always

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<v Speaker 2>in the news and information and what we would now

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<v Speaker 2>call content. I used to love magazines. There was no

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<v Speaker 2>other medium that really at that time spoke to women.

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<v Speaker 2>The old joke is that Dolly taught you what an

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<v Speaker 2>orgasm was. Cleo taught you how to have one, Cosmo

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<v Speaker 2>taught you had a fake one, and the W This

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<v Speaker 2>Weekly taught you had to knit one, and then you died.

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<v Speaker 2>And so it was like we built our communities around

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<v Speaker 2>these brands. It was really powerful. Part of the reason

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<v Speaker 2>I left magazines was because I got tired of trying

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<v Speaker 2>to explain to my bosses that armageddon was coming in

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<v Speaker 2>the form of the Internet and that we needed to move,

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<v Speaker 2>we needed to evolve, and they were like, no, we're

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<v Speaker 2>a magazine company. What we do at Mama MEA, I

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<v Speaker 2>guess is cover all of those things. We've got sixty

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<v Speaker 2>four different podcasts we speak to eight million Australian women

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<v Speaker 2>every month. Is to make the world a better place

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<v Speaker 2>for women and girls.

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<v Speaker 1>Look, I'm just looking over it, tour producer me are

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<v Speaker 1>starting to interview me, Yeah, as she can't help it

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<v Speaker 1>MEA Freeman.

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<v Speaker 2>Hello, Mark Werris, Hello, welcomes straight Talk. Thanks for having

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<v Speaker 2>me on Straight Talk.

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<v Speaker 1>I love the way you dressed like they're so cool.

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<v Speaker 1>You need to get to a stage in your life

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<v Speaker 1>that being cool as not what everyone else things being

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<v Speaker 1>as called as you wear, what the hell you feel

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<v Speaker 1>like wearing it?

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<v Speaker 2>Yeah, just be comfortable, exactly be comfortable. But for me,

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<v Speaker 2>it's also sparking joy. So I realized I don't dress

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<v Speaker 2>for men. I don't dress for women either, because I

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<v Speaker 2>often just dressed in a ridiculous way. But it just

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<v Speaker 2>gives me joy. And if someone hates it, it doesn't

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<v Speaker 2>honestly doesn't affect me, and it's not interesting to me

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<v Speaker 2>what they think. It just sparks joy in me.

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<v Speaker 1>Do you know I don't know if you know this,

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<v Speaker 1>but I know, and I'm hoping you still that. But

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<v Speaker 1>I knew your dad in the nineties, did you Yeah? Yeah,

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<v Speaker 1>And I also knew I knew Brian better. Yeah, But

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<v Speaker 1>your dad and Brian Sherman were the equity known as

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<v Speaker 1>equid Linked Twins in those days, they were, and they

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<v Speaker 1>were one of the first group to ever go sort

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<v Speaker 1>of one of the most prominent groups and first groups

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<v Speaker 1>to work move into the funds management sort of sphere

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<v Speaker 1>in Australia before it was even known. And I got

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<v Speaker 1>to meet him through some people who are good mates

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<v Speaker 1>of mine, who were friends there and actually they're a

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<v Speaker 1>Jewish lawyer guy who used to work for back in

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<v Speaker 1>the nineties. And that's where I first met Your Father's

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<v Speaker 1>your father still alive? He is well, none perfect.

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<v Speaker 2>I see him every week. He is he turned eighty

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<v Speaker 2>last year.

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<v Speaker 1>Wow.

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<v Speaker 2>Yeah, and he's still great.

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<v Speaker 1>Well, please give him my regards if he remembers me

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<v Speaker 1>at all. But I was only a young fellow when

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<v Speaker 1>I did meet him, and I was with it in

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<v Speaker 1>a law fulm called Simon Zebowski, and that's where I

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<v Speaker 1>meet him in those days, back in those days. Yeah, Mason,

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<v Speaker 1>feel me feel really ancient. But I'm sitting here in

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<v Speaker 1>front of someone who's the daughter of somebody I know,

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<v Speaker 1>or the son of somebody I know.

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<v Speaker 2>I feel the same way. I had dinner with a

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<v Speaker 2>girlfriend last night and her daughter is an entrepreneur. You

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<v Speaker 2>know her daughter, who I knew when she was a

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<v Speaker 2>little kid, is an entrepreneur of the skin of the

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<v Speaker 2>sunscreen band Ultraviolet. And I now interview the children of

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<v Speaker 2>people I used to know. So I hear you totally.

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<v Speaker 1>Well, what's for me is what's worse though, was you're

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<v Speaker 1>a mature woman, have grown How old are kids?

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<v Speaker 2>Twenty seven, eighteen and sixteen?

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<v Speaker 1>So you've got grown kids? Yeah, pretty much.

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<v Speaker 2>I've got a grandchild.

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<v Speaker 1>Do you have Wow?

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<v Speaker 2>Yeah, my grandma, my eccentric grandmother era.

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<v Speaker 1>I have a grand I have three grandsons.

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<v Speaker 2>Isn't it the best?

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<v Speaker 1>So good?

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<v Speaker 2>Do you love it?

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<v Speaker 1>Yeah?

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<v Speaker 2>I do?

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<v Speaker 1>I do, I really have it. I'm actually on a weekend.

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<v Speaker 1>What's weird? It's amazing. I'm just looking over it. A

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<v Speaker 1>producer me are starting to interview me as she can't

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<v Speaker 1>help it. But I tell you why I love it

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<v Speaker 1>is that on a weekend when I'm thinking what am

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<v Speaker 1>I going to do? Like I'm trying to I try

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<v Speaker 1>to chill on weekends. And I just sent them a

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<v Speaker 1>text for all my sons and I say, semi photograph

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<v Speaker 1>with the kids. Yeah, And they send me video with

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<v Speaker 1>the kids doing something stupid or you know. I bought

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<v Speaker 1>them all at punching ball the other day.

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<v Speaker 2>And how old are their grandkids?

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<v Speaker 1>The two of them are one two, one year old

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<v Speaker 1>each one. There's two weeks between them and the other one.

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<v Speaker 1>And George's six at seventh. Sorry, And I just love

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<v Speaker 1>watching their antics.

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<v Speaker 2>Yeah, I've got more patients as a grandmother than they

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<v Speaker 2>probably did as a mum, Like you can enjoy it more.

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<v Speaker 1>Well, also, you're not as exhausted because I mean, you

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<v Speaker 1>ever think back, you've got three kids. Yeah, when you

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<v Speaker 1>think back, I had four sons, and I think back,

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<v Speaker 1>how the hell did I do it?

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<v Speaker 2>Were your hands on dad?

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<v Speaker 1>Yeah? Well yes, with in my second marriage with the

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<v Speaker 1>three boys, I was more so because my wife at

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<v Speaker 1>the time, she was ill for a lot a lot

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<v Speaker 1>of time, and unfortunately, so I had to do a lot.

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<v Speaker 1>When I say hands on, did I go to everything

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<v Speaker 1>like school, parent teaching me?

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<v Speaker 2>Know?

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<v Speaker 1>But I was always there. Yeah, And like in the

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<v Speaker 1>morning I had to get them ready for school, and

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<v Speaker 1>I feel someone ill. I would make sure that nanny

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<v Speaker 1>or my grand my mother came over and the other

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<v Speaker 1>grandmother came over, and I was always sort of organizing crap.

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<v Speaker 1>But I was sort of pretty hands on relative to

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<v Speaker 1>the fact that I was trying to run a business. Yeah,

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<v Speaker 1>and I was running the Wizard business in those days,

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<v Speaker 1>so it was pretty full on, and I had a

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<v Speaker 1>pretty full on partner who was sort of very demanding

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<v Speaker 1>of me. So and that's not James, that's scary. So

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<v Speaker 1>I had really but I wonder where I got the

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<v Speaker 1>energy from, Like, like I couldn't do it.

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<v Speaker 2>I just well, no, because you're older.

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<v Speaker 1>I'm old. I just don't have that energy all the patients,

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<v Speaker 1>I think, and I do you think you get into

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<v Speaker 1>a fog when you're a mom or a dad and

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<v Speaker 1>you've got and you're sort of just you're just doing Look, yeah,

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<v Speaker 1>you're not standing back thinking about it.

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<v Speaker 2>No, I mean you have no choice. Whereas that's what's

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<v Speaker 2>so lovely about being a grandparent is that you can

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<v Speaker 2>actually enjoy it because it's for shorter periods of time.

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<v Speaker 1>How old is your grand.

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<v Speaker 2>She's one and a half. So even if she stays

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<v Speaker 2>the night and she wakes up, I don't even care

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<v Speaker 2>because it's one night, Like I don't I can sleep

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<v Speaker 2>in the next day like no, you know, like I've

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<v Speaker 2>got to get to work tomorrow and put the load

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<v Speaker 2>of washing on and get dinner, and you know that

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<v Speaker 2>it's like you feel quite beleagued.

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<v Speaker 1>Does she get into bed.

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<v Speaker 2>When your kids are little? No, she sleeps in a

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<v Speaker 2>little sleeping bag. I'm very strict about why not strict,

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<v Speaker 2>but I follow all the rules that my son puts

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<v Speaker 2>down for This is what she did, This is her routine.

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<v Speaker 2>And I wouldn't dare.

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<v Speaker 1>Cross that you have one son.

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<v Speaker 2>My eldest is twenty seven, my daughter is eighteen, and

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<v Speaker 2>then I've got a younger son who's sixteen, still at school. Yeah,

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<v Speaker 2>I've got a child at My husband's biggest fear is

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<v Speaker 2>we still have kids at school while we had grown children.

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<v Speaker 2>And hey, it's come to pass. But I'm stoked because

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<v Speaker 2>I wanted more than three kids. So I feel like,

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<v Speaker 2>you know, I've got a little bit of that.

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<v Speaker 1>At eighteen months old, one and a half years, they're walking,

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<v Speaker 1>they're actually that's total level. That's when they're a little

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<v Speaker 1>bit mischievous.

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<v Speaker 2>What do your personalities come out?

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<v Speaker 1>But also like there, what do you do is your house?

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<v Speaker 2>We play with my jewelry. I've got a room set

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<v Speaker 2>up for her. She loves reading books. We go to

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<v Speaker 2>the park. But I like we're a family of homebodies.

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<v Speaker 2>I like hanging out at home and just mucking around.

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<v Speaker 1>Yeah. Yeah, but do you job with your house? Like

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<v Speaker 1>so do you you're running around making sure there's a Yeah,

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<v Speaker 1>you have to.

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<v Speaker 2>Buy all the new stuff, like I have to buy

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<v Speaker 2>a cot again. I have to buy pram again in

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<v Speaker 2>a high chair and all that stuff I've just completely

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<v Speaker 2>forgotten about, and nappies and you know, a lot of

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<v Speaker 2>the stuff stay the same, but there's you know a

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<v Speaker 2>few funky new inventions. I like a funky new pram.

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<v Speaker 1>And are you one of those grandparents I try to

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<v Speaker 1>be who tries to be constructive with the kid, for example,

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<v Speaker 1>relatively the way I was with my kids growing up.

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<v Speaker 1>I just happy for me to get up, beat their

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<v Speaker 1>food and go back to sleep. Yeah, as opposed to

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<v Speaker 1>now when George is there, he's a seven year old.

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<v Speaker 1>I'm always trying to give in constructive things to do,

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<v Speaker 1>like lego, let's make something, let's do something like I

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<v Speaker 1>try to be like more educational.

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<v Speaker 2>No, I just want to be fun.

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<v Speaker 1>You want to be fun?

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<v Speaker 2>Yes, I just want to be fun. And that's what

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<v Speaker 2>one of the things I love. There's no pressure, like

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<v Speaker 2>if she doesn't have all the food groups at my house.

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<v Speaker 2>Oh well, like we just have fun. I feel no

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<v Speaker 2>pressure to tick all the boxes and do all the things.

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<v Speaker 1>On the Tiger are you Yeah, that's weird. I'm the

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<v Speaker 1>Tiger grand dad. I'm going he's got to be able

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<v Speaker 1>to you know, like bounce of basketball, hit the punch

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<v Speaker 1>of pads.

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<v Speaker 2>No, I forget all that stuff, like I forget like

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<v Speaker 2>even with my third I've sort of forgot that I

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<v Speaker 2>had to teach him things like how to tie shoelaces,

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<v Speaker 2>how to answer the phone, like I sort of because

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<v Speaker 2>there was such a big gap between my kids. It

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<v Speaker 2>was like I've been a parent for so long and

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<v Speaker 2>now I'm you know, I'm now being a grandparent. So

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<v Speaker 2>I kind of I've never been very good. I'm good

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<v Speaker 2>at the life lessons, like the teaching about you know, feminism,

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<v Speaker 2>and I love nothing more than having my kids trapped

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<v Speaker 2>in the car with me so I can deliver a lecture.

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<v Speaker 1>Your kids will got about life.

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<v Speaker 2>What about grandkids, Well, I don't talk to she's too

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<v Speaker 2>little to absorbed my life lessons. But particularly I love

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<v Speaker 2>a car of teenage boys on the way to sport,

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<v Speaker 2>where I can just give them a little bit of

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<v Speaker 2>coaching about life and about women and about consent and

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<v Speaker 2>about how to be a good guy.

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<v Speaker 1>That's interesting because they usually.

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<v Speaker 2>Try to get out of the car while it's still

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<v Speaker 2>moving to get away from me.

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<v Speaker 1>Thanks missus, Frevean, Why, thank you? Thank you?

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<v Speaker 2>Thanks?

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<v Speaker 1>Okay, Well, sixteen year old is a pretty interesting age group.

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<v Speaker 1>Fifteen sixteen is a pretty interesting age group.

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<v Speaker 2>I love sixteen year old boys.

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<v Speaker 1>They're pretty aware, they're so.

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<v Speaker 2>Oh, they're so funny. My son's group of friends are

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<v Speaker 2>just so funny and interesting and quirky, and they're just

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<v Speaker 2>good kids. They're just really interesting, good kids. I love

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<v Speaker 2>talking to, you know, younger people, my daughter's friends as.

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<v Speaker 1>Well, But when they're that age me like, you can

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<v Speaker 1>get the boys who are not not sulky, but it's

0:09:51.960 --> 0:09:53.440
<v Speaker 1>not cool to talk to MoMA or be sin as

0:09:53.440 --> 0:09:54.000
<v Speaker 1>talking to mom.

0:09:53.920 --> 0:09:55.800
<v Speaker 2>In front of them. Yeah, they've come out of that.

0:09:55.840 --> 0:09:58.520
<v Speaker 2>He's come out of that. Luckily. That always breaks my heart,

0:09:58.559 --> 0:10:00.480
<v Speaker 2>that face. At least I was prepared for it because

0:10:00.480 --> 0:10:03.160
<v Speaker 2>it happened with my eldest. But I find those years

0:10:03.160 --> 0:10:06.880
<v Speaker 2>between about twelve and about sixteen really hard. I really

0:10:06.960 --> 0:10:09.440
<v Speaker 2>missed them because they're just they don't even you know,

0:10:09.520 --> 0:10:10.120
<v Speaker 2>you touch them.

0:10:10.080 --> 0:10:12.920
<v Speaker 1>And they literally totally you were touched before.

0:10:13.240 --> 0:10:15.360
<v Speaker 2>Like they recoil from you, and that breaks my heart.

0:10:15.400 --> 0:10:17.280
<v Speaker 2>But then they come back around this age we.

0:10:17.200 --> 0:10:20.080
<v Speaker 1>Were just talking about, because it's interesting you just said

0:10:20.120 --> 0:10:21.760
<v Speaker 1>to me about you know, you might talk to about

0:10:21.760 --> 0:10:24.920
<v Speaker 1>life lessons, things that you've learned and experienced and things

0:10:24.920 --> 0:10:26.920
<v Speaker 1>that you're passionate about, and you know, and that is,

0:10:27.679 --> 0:10:30.320
<v Speaker 1>you know, I don't want to see women's rights and

0:10:30.440 --> 0:10:34.080
<v Speaker 1>feminism generally in the broader sense and all those things

0:10:34.080 --> 0:10:37.520
<v Speaker 1>ago with it, and you know the position of women

0:10:37.760 --> 0:10:44.000
<v Speaker 1>in society. I actually read most of my sons on

0:10:44.040 --> 0:10:47.439
<v Speaker 1>my own, so it was me and before sons, and

0:10:47.480 --> 0:10:50.840
<v Speaker 1>then we had a male dog as well. And one

0:10:50.840 --> 0:10:54.400
<v Speaker 1>of the things that I noticed that when they all

0:10:54.520 --> 0:10:56.360
<v Speaker 1>went out on their own, they left time at made

0:10:56.360 --> 0:11:00.840
<v Speaker 1>in nineteen twenty. They'd had very little experience with it

0:11:00.960 --> 0:11:05.000
<v Speaker 1>other than my mother and that was more a grandmother.

0:11:05.280 --> 0:11:06.600
<v Speaker 2>Did they go to boys schools as well?

0:11:06.800 --> 0:11:08.760
<v Speaker 1>They were Cranbrooken Escot And.

0:11:08.720 --> 0:11:12.600
<v Speaker 2>I think that's really really challenging, you know. I think

0:11:12.640 --> 0:11:19.040
<v Speaker 2>that single sex education is yeah, is problematic, particularly if

0:11:19.080 --> 0:11:22.480
<v Speaker 2>kids don't have siblings of the opposite sex at home.

0:11:23.040 --> 0:11:25.880
<v Speaker 2>I think it can It can mean that, I mean,

0:11:25.920 --> 0:11:27.960
<v Speaker 2>and I went to a girl's high school, but it

0:11:28.040 --> 0:11:31.600
<v Speaker 2>can mean that weekends can just be about hooking up.

0:11:32.120 --> 0:11:34.720
<v Speaker 2>Like you're so focused on the hook up, you almost

0:11:34.760 --> 0:11:38.360
<v Speaker 2>don't have time to have girls as friends or boys

0:11:38.360 --> 0:11:40.120
<v Speaker 2>as friends unless you're in a sort of a group,

0:11:40.120 --> 0:11:42.240
<v Speaker 2>which I had growing up because my best friend had

0:11:42.280 --> 0:11:43.840
<v Speaker 2>a twin brother, so we had this big group of

0:11:43.840 --> 0:11:45.880
<v Speaker 2>girls and boys. And my son has that as well.

0:11:45.920 --> 0:11:49.280
<v Speaker 2>They have a big group of girls and guys that

0:11:49.320 --> 0:11:53.640
<v Speaker 2>are all mates. But yeah, I think that that's it's

0:11:53.720 --> 0:11:56.520
<v Speaker 2>so important to have friends of the opposite sex.

0:11:56.720 --> 0:11:58.920
<v Speaker 1>Well, given it that you're someone who's you operate in

0:11:59.000 --> 0:12:03.080
<v Speaker 1>this environment, what would you have said to someone like

0:12:03.160 --> 0:12:12.800
<v Speaker 1>me and during that period, because I was acutely unaware

0:12:13.440 --> 0:12:15.719
<v Speaker 1>of what might be the consequences of not having them

0:12:15.760 --> 0:12:18.840
<v Speaker 1>exposed to enough women in their life, influencial women I'm

0:12:18.840 --> 0:12:21.719
<v Speaker 1>talking about. And they all relied on each other quite

0:12:21.760 --> 0:12:25.040
<v Speaker 1>heavily because I was always flying overseas to work. So

0:12:25.400 --> 0:12:28.200
<v Speaker 1>we had a nanny there, but she was Japanese, couldn't

0:12:28.200 --> 0:12:30.600
<v Speaker 1>speak hardly in the English, and she would take over

0:12:30.640 --> 0:12:33.199
<v Speaker 1>when I was away, and the boys had sort of

0:12:33.200 --> 0:12:35.679
<v Speaker 1>pretty much run right. What don't mean by that? Not

0:12:35.679 --> 0:12:38.800
<v Speaker 1>in a bad way. But they owned the house. They

0:12:38.840 --> 0:12:41.120
<v Speaker 1>owned the place because it's four of them, and they

0:12:41.240 --> 0:12:47.559
<v Speaker 1>range from nineteen down to nine and a probably a

0:12:47.559 --> 0:12:49.360
<v Speaker 1>bit overwhelming for the poor girl when I think about

0:12:49.400 --> 0:12:51.640
<v Speaker 1>it in hindsight. But I never used think about this stuff.

0:12:52.960 --> 0:12:55.000
<v Speaker 1>But I didn't really have an alternative. I guess I've

0:12:55.000 --> 0:12:56.960
<v Speaker 1>got a sold them to send them to, a sold them,

0:12:56.960 --> 0:12:59.160
<v Speaker 1>could have sold them to, could have sent him to

0:12:59.160 --> 0:13:02.640
<v Speaker 1>a co at school. But I wasn't aware of those things.

0:13:02.920 --> 0:13:05.440
<v Speaker 1>You know, maybe I'm maybe I'm the problem. Maybe I

0:13:05.559 --> 0:13:08.240
<v Speaker 1>was just totally unaware of having proper balance for them.

0:13:08.240 --> 0:13:09.920
<v Speaker 1>I only become aware of when they got older. What

0:13:09.960 --> 0:13:11.679
<v Speaker 1>would you say to someone like that? Because there must

0:13:11.679 --> 0:13:13.040
<v Speaker 1>be other men in those situations.

0:13:14.280 --> 0:13:17.160
<v Speaker 2>I just think they learn a lot by how the

0:13:17.920 --> 0:13:20.240
<v Speaker 2>men in their life treat women and talk about women.

0:13:20.520 --> 0:13:24.120
<v Speaker 2>I think that that's I think that you model that behavior,

0:13:24.280 --> 0:13:28.200
<v Speaker 2>whether it's how the men in their life treat their

0:13:28.240 --> 0:13:36.040
<v Speaker 2>mother or their grandmother, or their aunts or their you know, waitress,

0:13:36.320 --> 0:13:39.559
<v Speaker 2>or you know someone that works in their house or

0:13:39.600 --> 0:13:42.800
<v Speaker 2>that works for them, or their teacher. You know, it's

0:13:42.880 --> 0:13:46.280
<v Speaker 2>how you talk about women. It's how you talk about

0:13:46.280 --> 0:13:47.960
<v Speaker 2>women that you know, how you talk about women that

0:13:48.000 --> 0:13:50.000
<v Speaker 2>you don't know, women that are in the news, women

0:13:50.080 --> 0:13:52.800
<v Speaker 2>you know, And I think they learn a lot about

0:13:52.840 --> 0:13:56.120
<v Speaker 2>how to be in the world just by osmosis. It's

0:13:56.120 --> 0:13:58.120
<v Speaker 2>not though, it's not you know, for all of my

0:13:58.160 --> 0:14:00.920
<v Speaker 2>life lessons in the car, it's not really that. It's

0:14:00.960 --> 0:14:05.840
<v Speaker 2>the quantity exposure that they get. Because kids biggest role

0:14:05.880 --> 0:14:08.160
<v Speaker 2>models are always their parents, and they have the most

0:14:08.200 --> 0:14:11.680
<v Speaker 2>exposure to their parents in most cases. So I think

0:14:11.880 --> 0:14:13.720
<v Speaker 2>that it's about that interesting.

0:14:13.760 --> 0:14:15.599
<v Speaker 1>So probably what I should have been doing at that

0:14:15.679 --> 0:14:18.080
<v Speaker 1>time is because I was very close to my mother

0:14:18.080 --> 0:14:21.000
<v Speaker 1>and my sister, I probably should have been exposing them. Well,

0:14:21.120 --> 0:14:23.040
<v Speaker 1>I did expose them a bit, but I should expose them.

0:14:23.120 --> 0:14:25.120
<v Speaker 1>I should have exposed them more to those things. It's

0:14:25.160 --> 0:14:27.560
<v Speaker 1>funny because I just never grew up aware of those things.

0:14:27.560 --> 0:14:31.880
<v Speaker 1>Maybe it's a generational thing too for my generation. You know,

0:14:31.920 --> 0:14:33.960
<v Speaker 1>men and men women women. Men went to work, you know,

0:14:34.360 --> 0:14:37.560
<v Speaker 1>provided the women stayed hound mind the kids. You know,

0:14:37.600 --> 0:14:39.880
<v Speaker 1>if the husband and wife never sort of crossed paths

0:14:39.880 --> 0:14:42.360
<v Speaker 1>because when he got home she was on a bed,

0:14:42.440 --> 0:14:44.520
<v Speaker 1>or because she was too tight, and that was pretty normal.

0:14:45.160 --> 0:14:48.720
<v Speaker 1>Certainly when I grew up and a firm believe monkey,

0:14:48.760 --> 0:14:51.600
<v Speaker 1>see monkey, do exactly. It doesn't matter what you get told,

0:14:52.200 --> 0:14:56.320
<v Speaker 1>you said Biasmosis. And as you said that, I'm thinking, well, observation.

0:14:56.440 --> 0:15:00.760
<v Speaker 1>I observed I did, and my son's probably observed me.

0:15:00.840 --> 0:15:03.880
<v Speaker 1>I wasn't disrespectful to women, but I just had no

0:15:03.920 --> 0:15:05.920
<v Speaker 1>women in life. I didn't even have a girlfriend. Like.

0:15:06.040 --> 0:15:07.360
<v Speaker 1>I didn't want to do that because I didn't want

0:15:07.360 --> 0:15:09.600
<v Speaker 1>to challenge them with that, So I was just Dad

0:15:09.640 --> 0:15:12.840
<v Speaker 1>went to work. Dad came home and looked and you know,

0:15:13.080 --> 0:15:14.680
<v Speaker 1>marked around with the boys and told him do the

0:15:14.720 --> 0:15:16.600
<v Speaker 1>home and go to bed, and then Dad would go

0:15:16.640 --> 0:15:18.760
<v Speaker 1>on a work trip and come back ye later.

0:15:19.120 --> 0:15:21.960
<v Speaker 2>I don't know how you would have constructed that, like

0:15:22.000 --> 0:15:24.960
<v Speaker 2>without it, you know, it's not like, let's go and

0:15:25.000 --> 0:15:26.960
<v Speaker 2>be around some women like I don't know if you

0:15:27.000 --> 0:15:30.360
<v Speaker 2>can sort of do that, but it's you know, I

0:15:30.360 --> 0:15:33.960
<v Speaker 2>think one of the toughest things for boys and girls

0:15:34.040 --> 0:15:37.240
<v Speaker 2>is seeing the opposite sex is the other. And you know,

0:15:37.320 --> 0:15:39.840
<v Speaker 2>one of the I remember saying to my son he

0:15:39.880 --> 0:15:42.760
<v Speaker 2>really appreciated were on the way to school one day

0:15:42.760 --> 0:15:44.920
<v Speaker 2>he had like an exam. He was in the middle

0:15:44.960 --> 0:15:46.920
<v Speaker 2>of his exams and something had happened in the US.

0:15:46.960 --> 0:15:48.920
<v Speaker 2>I think it was the Supreme Court Roe versus Weight

0:15:49.040 --> 0:15:52.560
<v Speaker 2>or something, and I was trying to explain that the

0:15:52.640 --> 0:15:57.560
<v Speaker 2>rights to reproductive right. It's like the abortion being legal

0:15:57.840 --> 0:16:00.360
<v Speaker 2>is not just a women's issue. It's also a man's

0:16:00.360 --> 0:16:02.560
<v Speaker 2>issue because if you accidentally get a goal pregnant, which

0:16:02.600 --> 0:16:06.080
<v Speaker 2>you probably will in your lifetime at some stage, guess

0:16:06.080 --> 0:16:09.120
<v Speaker 2>what that is half of your problem. And if she

0:16:09.120 --> 0:16:12.840
<v Speaker 2>doesn't have access to abortion legally. And I was giving

0:16:12.880 --> 0:16:16.120
<v Speaker 2>this whole copse, and it's like, can I please just

0:16:16.160 --> 0:16:20.000
<v Speaker 2>study for my friends Inciente? And I was like, okay, yeah,

0:16:20.000 --> 0:16:21.680
<v Speaker 2>but it's really important.

0:16:22.120 --> 0:16:24.600
<v Speaker 1>So can I just do you mind if I just

0:16:25.160 --> 0:16:27.880
<v Speaker 1>take a little bit. I don't know. I mean, there's

0:16:27.880 --> 0:16:29.360
<v Speaker 1>a lot of stuff in the bedro on Wikipedia, but

0:16:29.440 --> 0:16:31.480
<v Speaker 1>I know half the stuff in Wikipedia, with the gross perspective,

0:16:31.480 --> 0:16:34.240
<v Speaker 1>Wikipedia is incorrect. I know that my birthday is on

0:16:34.280 --> 0:16:37.000
<v Speaker 1>there sometime in November, and it's like my birthday was

0:16:37.000 --> 0:16:41.520
<v Speaker 1>in June. So what my team produced to me is

0:16:41.520 --> 0:16:44.760
<v Speaker 1>probably incorrect. So can I go back? Mea Friedman as

0:16:44.800 --> 0:16:47.680
<v Speaker 1>a young kid? Yeah, where'd you were up?

0:16:48.760 --> 0:16:51.640
<v Speaker 2>I grew up in Sydney, brothers and sisters. An older

0:16:51.680 --> 0:16:52.760
<v Speaker 2>brother seven years older.

0:16:53.000 --> 0:16:57.440
<v Speaker 1>Yeah, and mum and dad divorce, married, married, still married,

0:16:57.560 --> 0:17:01.240
<v Speaker 1>happily married. And your dad, my dad.

0:17:01.200 --> 0:17:06.239
<v Speaker 2>Was started his own business when I was probably in

0:17:07.000 --> 0:17:09.760
<v Speaker 2>late primary school. So it was like he had a

0:17:09.800 --> 0:17:13.080
<v Speaker 2>business partner. He'd worked in you know, he'd been as

0:17:13.080 --> 0:17:16.320
<v Speaker 2>sort of a stockbroker, went out on his own entrepreneur.

0:17:17.800 --> 0:17:20.280
<v Speaker 2>It was very much the two families because it was

0:17:21.200 --> 0:17:26.440
<v Speaker 2>his business partner was his cousin's husband, and they kind

0:17:26.440 --> 0:17:29.680
<v Speaker 2>of literally from the kitchen table, like I have very

0:17:29.680 --> 0:17:32.000
<v Speaker 2>strong memories of the two families sort of grew up together,

0:17:32.480 --> 0:17:35.399
<v Speaker 2>and it was you know, we'd be putting things in

0:17:35.520 --> 0:17:38.600
<v Speaker 2>envelopes and sending them out the kids, and it would

0:17:38.680 --> 0:17:40.439
<v Speaker 2>be walking, you know, trying to think of names for

0:17:40.480 --> 0:17:44.560
<v Speaker 2>the business. So we watched that happen. I wasn't you know.

0:17:44.600 --> 0:17:47.080
<v Speaker 2>He was an immigrant from South Africa, so his whole

0:17:47.080 --> 0:17:50.280
<v Speaker 2>family came over as a political protest to apartheid in

0:17:50.359 --> 0:17:52.639
<v Speaker 2>the sixties because that's the only way you could protest

0:17:52.720 --> 0:17:56.600
<v Speaker 2>apartheid is by leaving. And they had a great life there.

0:17:56.640 --> 0:17:58.920
<v Speaker 2>His father was a doctor and his mother was an artist,

0:17:59.000 --> 0:18:02.359
<v Speaker 2>and you know, white people had great lives in South

0:18:02.400 --> 0:18:07.440
<v Speaker 2>Africa during apartheid, but they found it absolutely oborron and

0:18:08.640 --> 0:18:12.600
<v Speaker 2>they left in protest and came to Australia with nothing

0:18:12.600 --> 0:18:16.320
<v Speaker 2>and had to start again. So I did not grow

0:18:16.359 --> 0:18:19.200
<v Speaker 2>up in a house with money. My mum, her father's

0:18:19.200 --> 0:18:23.280
<v Speaker 2>a doctor, but you know, very working class and middle class,

0:18:23.880 --> 0:18:28.400
<v Speaker 2>and she was Australian or yeah Australian, you know, back

0:18:28.440 --> 0:18:32.479
<v Speaker 2>to the convicts. And so, yeah, I grew up in

0:18:32.480 --> 0:18:35.880
<v Speaker 2>a house that was, you know, kind of typical seventies

0:18:35.920 --> 0:18:39.560
<v Speaker 2>where the parents were doing their own thing. A parent

0:18:39.640 --> 0:18:44.399
<v Speaker 2>was something you were, not something that you did, you know,

0:18:44.760 --> 0:18:48.400
<v Speaker 2>kind of normal regular childhood. And my dad's business became

0:18:48.440 --> 0:18:53.360
<v Speaker 2>really successful probably when when I was in my late

0:18:53.440 --> 0:18:57.000
<v Speaker 2>years of primary school, but it kind of wasn't really overnight.

0:18:58.000 --> 0:19:03.600
<v Speaker 2>And yeah, so I always had an entrepreneur in my world.

0:19:03.800 --> 0:19:06.000
<v Speaker 2>You saw it since Yeah, I saw it. I saw

0:19:06.040 --> 0:19:06.720
<v Speaker 2>what it looked.

0:19:06.520 --> 0:19:10.600
<v Speaker 1>Like watching your dad starting a startup, doing a startup.

0:19:10.720 --> 0:19:13.320
<v Speaker 2>Yeah, it was very much a startup with business existed.

0:19:13.400 --> 0:19:16.960
<v Speaker 1>Yeah, yeah, very much started and this is the this

0:19:17.080 --> 0:19:18.399
<v Speaker 1>is the funds managed business.

0:19:18.520 --> 0:19:18.720
<v Speaker 2>Yeah.

0:19:18.760 --> 0:19:21.000
<v Speaker 1>Yeah, so that was pretty new. I don't know if

0:19:21.040 --> 0:19:23.840
<v Speaker 1>you know that, but yeah, there was a lot of

0:19:23.880 --> 0:19:27.200
<v Speaker 1>going on in the US. It got exported or imported

0:19:27.200 --> 0:19:30.280
<v Speaker 1>from US to Australia. We didn't really have funds management,

0:19:30.320 --> 0:19:33.280
<v Speaker 1>particularly definitely in the eighties. There was a few people

0:19:33.320 --> 0:19:36.239
<v Speaker 1>talking about it. It was nowhere near as prevalent as

0:19:36.320 --> 0:19:39.560
<v Speaker 1>was in the United States. And then a few people

0:19:39.560 --> 0:19:42.960
<v Speaker 1>like your dad and his business partner started to have

0:19:43.040 --> 0:19:45.199
<v Speaker 1>a crack of these things. But it wasn't easy to

0:19:45.280 --> 0:19:47.560
<v Speaker 1>raise the money. It wasn't easy to get.

0:19:47.640 --> 0:19:50.040
<v Speaker 2>And they traveled a lot and they raised money Australia,

0:19:50.080 --> 0:19:54.160
<v Speaker 2>went overseas, got money to be invested in Australia. And

0:19:54.600 --> 0:19:58.679
<v Speaker 2>you know, I remember any kid whose parents run a

0:19:58.720 --> 0:20:02.320
<v Speaker 2>business and grows up in that family, there are really

0:20:02.359 --> 0:20:05.359
<v Speaker 2>tough times, and there are scary times, and it's the

0:20:05.400 --> 0:20:09.320
<v Speaker 2>stakes are high, and you know, there's there's highs, a

0:20:09.320 --> 0:20:10.160
<v Speaker 2>lot of highs and lows.

0:20:10.200 --> 0:20:12.280
<v Speaker 1>Could you see that, I mean, as a young girl,

0:20:12.600 --> 0:20:13.840
<v Speaker 1>how would you been, like, Yeah.

0:20:13.640 --> 0:20:15.680
<v Speaker 2>I remember the big I remember the stock market crash

0:20:15.720 --> 0:20:18.479
<v Speaker 2>that was terrifying in the age seven yeah yeah, and

0:20:18.520 --> 0:20:23.160
<v Speaker 2>I was what sixteen then, and that was like shockwaves

0:20:23.359 --> 0:20:27.760
<v Speaker 2>through the world. But but I was not protected from that,

0:20:28.040 --> 0:20:30.000
<v Speaker 2>like that was potentially ruinous.

0:20:30.160 --> 0:20:33.800
<v Speaker 1>What happened. I mean, remember, what did you feel though,

0:20:34.040 --> 0:20:35.960
<v Speaker 1>fear in the household.

0:20:35.840 --> 0:20:38.200
<v Speaker 2>Absolute terror because like, is this the end.

0:20:39.119 --> 0:20:41.600
<v Speaker 1>Stock marke rush was a big deal, Like it was huge, massive,

0:20:42.280 --> 0:20:45.760
<v Speaker 1>and your dad's fund would have been investing in the

0:20:45.760 --> 0:20:47.679
<v Speaker 1>stock market. So one in those days people do is

0:20:48.080 --> 0:20:50.159
<v Speaker 1>maybe I'm a high net worth person. I put in,

0:20:50.280 --> 0:20:52.480
<v Speaker 1>you know, maybe a million dollars into the fund, and

0:20:52.520 --> 0:20:55.840
<v Speaker 1>the objective was your dad would invest mine and all

0:20:55.920 --> 0:20:58.920
<v Speaker 1>my other friends' money. In those days, they would invest

0:20:58.920 --> 0:21:01.200
<v Speaker 1>in the stock market. They didn't really startups and equity

0:21:01.240 --> 0:21:03.760
<v Speaker 1>private equity stuff in those days, but the investment stock market,

0:21:03.960 --> 0:21:08.360
<v Speaker 1>stock market crashes. Do you have any sense of as

0:21:08.400 --> 0:21:11.920
<v Speaker 1>a teenager, have any sense of the devastation that you

0:21:11.960 --> 0:21:15.760
<v Speaker 1>would the anxiety that your father would have been experiencing.

0:21:16.000 --> 0:21:20.159
<v Speaker 2>Oh massive. I mean, my whole childhood was just anxiety.

0:21:20.200 --> 0:21:22.520
<v Speaker 2>Before I realized that I actually had anxiety, which is

0:21:22.560 --> 0:21:25.840
<v Speaker 2>only sort of much later in my life. I was

0:21:25.840 --> 0:21:28.320
<v Speaker 2>an incredibly anxious child because there was also the threat

0:21:28.359 --> 0:21:31.199
<v Speaker 2>of nuclear war because it was the Cold War with

0:21:31.280 --> 0:21:34.080
<v Speaker 2>Russia and America, so I lived and then there was

0:21:34.119 --> 0:21:37.120
<v Speaker 2>also AIDS, so that was the eighties. So the eighties

0:21:37.280 --> 0:21:40.080
<v Speaker 2>was just the worst time to grow up because between

0:21:40.119 --> 0:21:43.600
<v Speaker 2>the stock market Crash, AIDS and the Cold War. We

0:21:43.600 --> 0:21:47.800
<v Speaker 2>were a generation that was just terrified, constantly terrified.

0:21:47.880 --> 0:21:50.040
<v Speaker 1>Well, the ads major terrified AIDS.

0:21:50.200 --> 0:21:56.119
<v Speaker 2>Absolutely because we became of age sexually when sex was

0:21:56.119 --> 0:22:01.560
<v Speaker 2>connected with death and so that was our introduction to

0:22:01.600 --> 0:22:05.640
<v Speaker 2>sex that it could kill you. And the Simon Reynolds,

0:22:05.880 --> 0:22:10.720
<v Speaker 2>the Grim Reaper ads, and it was everything was scary.

0:22:10.840 --> 0:22:15.600
<v Speaker 2>My memory of my childhood and adolescents was just terror,

0:22:16.080 --> 0:22:17.080
<v Speaker 2>absolute terror.

0:22:17.720 --> 0:22:19.880
<v Speaker 1>How did you become aware? Because aware of those things,

0:22:19.920 --> 0:22:24.640
<v Speaker 1>because it's pretty unusual that, certainly in my household at

0:22:24.640 --> 0:22:28.639
<v Speaker 1>that stage, I had a teenage son. Close enough to

0:22:28.680 --> 0:22:32.200
<v Speaker 1>teenage son, I would not have brought home the newspaper

0:22:32.200 --> 0:22:34.359
<v Speaker 1>to him. How is it that mer Freedman was aware

0:22:34.359 --> 0:22:35.960
<v Speaker 1>of that? Did you? Was it from TV? I mean,

0:22:35.960 --> 0:22:38.440
<v Speaker 1>the ads are on television, but was it? Did you watch?

0:22:39.640 --> 0:22:44.080
<v Speaker 2>My parents were always very you know, my mother's always

0:22:44.080 --> 0:22:47.000
<v Speaker 2>been heavily into social justice and used to take us

0:22:47.080 --> 0:22:52.399
<v Speaker 2>on Palm Sunday anti nuclear marches. When all my friends

0:22:52.440 --> 0:22:55.159
<v Speaker 2>at school were, you know, going to tennis days and stuff,

0:22:55.160 --> 0:22:57.960
<v Speaker 2>we'd be in the city carrying placards going to know

0:22:58.080 --> 0:23:02.280
<v Speaker 2>nuke's marches. So I grew up with a real understanding

0:23:02.280 --> 0:23:04.800
<v Speaker 2>of the world and social justice and politics, and because

0:23:04.800 --> 0:23:07.080
<v Speaker 2>my father had come from South Africa, all of those

0:23:07.119 --> 0:23:10.960
<v Speaker 2>conversations would happen around our table, and I was fascinated

0:23:11.080 --> 0:23:13.960
<v Speaker 2>always in the news and information and what we would

0:23:13.960 --> 0:23:18.919
<v Speaker 2>now call content. But I used to love magazines. I would,

0:23:19.000 --> 0:23:22.720
<v Speaker 2>you know, watch magazines were my thing as a kid

0:23:22.840 --> 0:23:25.400
<v Speaker 2>growing up, because that was the only women's media, any

0:23:25.440 --> 0:23:27.240
<v Speaker 2>magazines I could get my hand on. I mean, Cleo

0:23:27.440 --> 0:23:31.800
<v Speaker 2>was my go to and favorite, and you know, gold Star,

0:23:31.960 --> 0:23:34.959
<v Speaker 2>but everything from of course, I started with Dolly and

0:23:35.040 --> 0:23:37.919
<v Speaker 2>followed Lisa Wilkinson through her career. But I would buy

0:23:37.960 --> 0:23:39.760
<v Speaker 2>Women's Weekly, I'd Buyom's Day, I would buy a new

0:23:39.800 --> 0:23:42.840
<v Speaker 2>Idea because there was no other medium that really at

0:23:42.840 --> 0:23:46.280
<v Speaker 2>that time spoke to women and that covered issues that

0:23:46.320 --> 0:23:48.359
<v Speaker 2>were relevant to women. And I don't just mean like

0:23:48.400 --> 0:23:55.080
<v Speaker 2>lipstick and sex, but like relationships, career, you know, physical health,

0:23:55.520 --> 0:23:59.080
<v Speaker 2>all of those kinds of things. They would all be

0:23:59.160 --> 0:24:02.080
<v Speaker 2>in women's make. So that was when I really and

0:24:02.160 --> 0:24:04.000
<v Speaker 2>I was a really lonely kid, so all I wanted

0:24:04.000 --> 0:24:05.800
<v Speaker 2>to do was read magazines, and it just drove me

0:24:05.840 --> 0:24:07.439
<v Speaker 2>crazy that they would only come out, most of them

0:24:07.440 --> 0:24:07.920
<v Speaker 2>once a month.

0:24:08.119 --> 0:24:09.159
<v Speaker 1>I had a mean lonely.

0:24:09.200 --> 0:24:11.399
<v Speaker 2>Like in that year, my brother I was seven years older,

0:24:11.640 --> 0:24:16.560
<v Speaker 2>so that was that was a big gap. And I well,

0:24:16.760 --> 0:24:18.760
<v Speaker 2>you know, now I know that I had ADHD, So

0:24:19.760 --> 0:24:22.399
<v Speaker 2>I was like bored. I needed a lot of stimulation

0:24:22.760 --> 0:24:26.159
<v Speaker 2>and I didn't have it, Like I didn't you know,

0:24:26.520 --> 0:24:28.840
<v Speaker 2>I didn't have anyone to play with on the weekends,

0:24:28.840 --> 0:24:31.000
<v Speaker 2>and my parents were kind of busy with their own lives,

0:24:31.040 --> 0:24:35.080
<v Speaker 2>and so I would love, you know, I would just

0:24:35.119 --> 0:24:36.880
<v Speaker 2>go and buy magazines. I spent a lot of time

0:24:36.880 --> 0:24:39.080
<v Speaker 2>with my dog, and I would just go out to

0:24:39.160 --> 0:24:41.120
<v Speaker 2>the shops and save all my pocket money to buy

0:24:41.160 --> 0:24:42.480
<v Speaker 2>magazines and lawleies.

0:24:42.840 --> 0:24:44.919
<v Speaker 1>Okay, I'm just sort of having an imagination of you

0:24:45.000 --> 0:24:49.920
<v Speaker 1>sitting at home, sitting on your bed with magazine, reading magazine.

0:24:49.520 --> 0:24:51.320
<v Speaker 2>Yeah, and cutting things out and sticking them on my

0:24:51.359 --> 0:24:53.520
<v Speaker 2>wall and sticking them in my school diary and on

0:24:53.560 --> 0:24:54.240
<v Speaker 2>my school folder.

0:24:54.400 --> 0:24:57.320
<v Speaker 1>More than that, more than just reading, you were participating

0:24:57.359 --> 0:24:57.560
<v Speaker 1>in that.

0:24:57.720 --> 0:24:59.400
<v Speaker 2>Yeah, it was as much as you could. And it's

0:24:59.440 --> 0:25:03.320
<v Speaker 2>funny you say that, because one of the wonderful things

0:25:03.320 --> 0:25:05.919
<v Speaker 2>about the Internet and that has been so revelatory for

0:25:05.960 --> 0:25:09.400
<v Speaker 2>women is the two way that engagement. You couldn't really

0:25:09.440 --> 0:25:11.520
<v Speaker 2>engage with magazines unless you wrote a letter to Dolly

0:25:11.520 --> 0:25:13.760
<v Speaker 2>doctor or that was pretty much all you could do.

0:25:14.600 --> 0:25:16.560
<v Speaker 2>But you know, I'd cut them out and I wanted

0:25:16.600 --> 0:25:18.680
<v Speaker 2>to I wanted to become them.

0:25:18.840 --> 0:25:23.000
<v Speaker 1>Yeah, that's very interesting because not too many people and

0:25:23.080 --> 0:25:25.280
<v Speaker 1>officer those people like, if you want to be good

0:25:25.280 --> 0:25:27.159
<v Speaker 1>at something, you've got to take the next step. Just

0:25:27.160 --> 0:25:29.800
<v Speaker 1>don't read about it, cut it out even today, or

0:25:30.440 --> 0:25:32.400
<v Speaker 1>if you're reading online's a bit different. But maybe you've

0:25:32.560 --> 0:25:36.720
<v Speaker 1>photoshot it and you put it in record it somewhere.

0:25:36.840 --> 0:25:39.520
<v Speaker 2>Which is so anyone can make content now, but.

0:25:39.480 --> 0:25:41.840
<v Speaker 1>You've got to get the content and you've got to

0:25:41.880 --> 0:25:44.199
<v Speaker 1>be part of it. You've got to be participatory as

0:25:44.359 --> 0:25:46.639
<v Speaker 1>I was, just being an observations reading kind of the

0:25:46.680 --> 0:25:49.720
<v Speaker 1>next thing because then because then it becomes part of

0:25:49.720 --> 0:25:52.600
<v Speaker 1>your brain's DNA, you really get it inside your head.

0:25:52.600 --> 0:25:58.000
<v Speaker 1>And Dolly magazine and Cleo. I remember because my girlfriend

0:25:58.040 --> 0:26:01.160
<v Speaker 1>at the time, who became a she used to get

0:26:01.160 --> 0:26:02.920
<v Speaker 1>all the magazines and she'd we still always want you

0:26:03.000 --> 0:26:05.159
<v Speaker 1>do those quizzes and stuff.

0:26:05.240 --> 0:26:09.719
<v Speaker 2>Yeah, relationship quizes and that was interesting, yeah, yeah, yeah, absolutely,

0:26:10.119 --> 0:26:14.800
<v Speaker 2>And it was like in a media that didn't speak

0:26:14.800 --> 0:26:17.320
<v Speaker 2>to women or care about women. And a culture that

0:26:17.400 --> 0:26:19.200
<v Speaker 2>kind of didn't really rate women, and it was very

0:26:19.200 --> 0:26:23.560
<v Speaker 2>focused on men. Women's magazines were where we built our

0:26:23.600 --> 0:26:27.480
<v Speaker 2>communities around these brands. And you know, the old joke

0:26:27.640 --> 0:26:30.439
<v Speaker 2>is that Dolly taught you what an orgasm was, Cleo

0:26:30.520 --> 0:26:32.560
<v Speaker 2>taught you how to have one, Cosmo taught you had

0:26:32.560 --> 0:26:34.760
<v Speaker 2>a fake one, and then this Weekly taught you had

0:26:34.760 --> 0:26:37.359
<v Speaker 2>a knit one, and then you died. And so it

0:26:37.440 --> 0:26:40.040
<v Speaker 2>was like, we built our communities around these brands, and

0:26:40.080 --> 0:26:42.200
<v Speaker 2>we moved from brand to brand as we got older

0:26:42.240 --> 0:26:46.439
<v Speaker 2>in our interests, in our life stage changed, and it

0:26:46.520 --> 0:26:48.960
<v Speaker 2>was really powerful, which is why it's just such a

0:26:49.119 --> 0:26:52.439
<v Speaker 2>travesty and yet an opportunity for me that, you know,

0:26:52.480 --> 0:26:54.879
<v Speaker 2>when I went on to work for those magazines and

0:26:55.000 --> 0:26:58.600
<v Speaker 2>edit some of them, that company didn't understand that what

0:26:58.640 --> 0:27:02.960
<v Speaker 2>they had were incredible. They had the most amazing collateral

0:27:03.040 --> 0:27:05.880
<v Speaker 2>in those brands that they just pissed into the wind.

0:27:05.920 --> 0:27:09.320
<v Speaker 2>And it's so sad that there's no Cleo, there's no Dolly.

0:27:10.720 --> 0:27:12.920
<v Speaker 2>You know, even brands like The Bulletin. There was these

0:27:12.920 --> 0:27:16.560
<v Speaker 2>incredible brands that meant so much and that should have

0:27:16.600 --> 0:27:21.320
<v Speaker 2>become these iconic digital brands across different platforms and they

0:27:21.320 --> 0:27:23.520
<v Speaker 2>were just you know, part of the reason I left

0:27:23.560 --> 0:27:26.800
<v Speaker 2>magazines was because I got tired of trying to explain

0:27:26.840 --> 0:27:30.080
<v Speaker 2>to my bosses that armageddon was coming in the form

0:27:30.119 --> 0:27:34.280
<v Speaker 2>of the Internet and that we needed to move, we

0:27:34.359 --> 0:27:36.199
<v Speaker 2>needed to evolve, and they were like, no, we're a

0:27:36.200 --> 0:27:40.000
<v Speaker 2>magazine company. Internet's are fad where a print company and

0:27:40.080 --> 0:27:42.159
<v Speaker 2>magazines are a fad. And anything that we put on

0:27:42.240 --> 0:27:46.280
<v Speaker 2>our website for the magazines is just to get people

0:27:46.320 --> 0:27:49.600
<v Speaker 2>to buy the magazine, and we don't want to you know,

0:27:49.920 --> 0:27:53.440
<v Speaker 2>if we put content online, then they won't buy the magazine,

0:27:53.480 --> 0:27:54.560
<v Speaker 2>and that's our business model.

0:27:54.720 --> 0:27:56.280
<v Speaker 1>Yeah. They didn't want to bussardize.

0:27:57.119 --> 0:27:59.040
<v Speaker 2>Yeah, they thought it was going to be killing the

0:27:59.040 --> 0:28:01.680
<v Speaker 2>golden goose, and in fact, he killed the golden goose

0:28:01.720 --> 0:28:05.320
<v Speaker 2>by not seeing what was happening under their nose.

0:28:05.600 --> 0:28:08.680
<v Speaker 1>Before we moved past that. What was your first introduction

0:28:09.240 --> 0:28:10.960
<v Speaker 1>to working in magazines.

0:28:10.800 --> 0:28:15.720
<v Speaker 2>Doing work experience at CLEO Lisa Wilkinson and Deborah Thomas. Yeah,

0:28:16.400 --> 0:28:19.479
<v Speaker 2>I mean, iconic, amazing. I had dinner with them both

0:28:19.560 --> 0:28:24.080
<v Speaker 2>last night and some of my CLEO friends. So that

0:28:24.280 --> 0:28:27.960
<v Speaker 2>was the most incredible education that I could have got.

0:28:28.119 --> 0:28:30.919
<v Speaker 2>Like I to work at the knee of those women,

0:28:31.160 --> 0:28:34.320
<v Speaker 2>and to be in that building in Park Street during

0:28:34.359 --> 0:28:39.560
<v Speaker 2>that time of when the Packers owned it and it

0:28:39.600 --> 0:28:43.920
<v Speaker 2>was Nannie King and it was it wasn't at a Buttros,

0:28:43.960 --> 0:28:47.520
<v Speaker 2>but it was like Lisa and Pat Ingram and you know,

0:28:47.880 --> 0:28:53.320
<v Speaker 2>absolute icons and Richard Walshon and then Nick Chan and

0:28:53.920 --> 0:28:56.920
<v Speaker 2>even later John Alexander liked it. But yeah, Ja, to

0:28:57.000 --> 0:29:01.480
<v Speaker 2>be around those people was an ab salute privilege and

0:29:01.520 --> 0:29:03.200
<v Speaker 2>like that was my university because I dropped out of

0:29:03.280 --> 0:29:05.720
<v Speaker 2>university almost immediately and that was my university.

0:29:05.880 --> 0:29:08.080
<v Speaker 1>I just scored the job. How old you get?

0:29:08.160 --> 0:29:10.200
<v Speaker 2>I just wrote a letter. I just wrote a letter,

0:29:10.280 --> 0:29:14.040
<v Speaker 2>and it was like to Lisa and to just like,

0:29:14.840 --> 0:29:16.640
<v Speaker 2>you know, can I please call I love mag It

0:29:16.680 --> 0:29:20.280
<v Speaker 2>wasn't a very original letter. And you know, she came

0:29:20.320 --> 0:29:22.640
<v Speaker 2>and said, I knew someone else who'd been a guy

0:29:22.720 --> 0:29:25.680
<v Speaker 2>actually who'd been doing work experience like a day a week,

0:29:26.040 --> 0:29:28.920
<v Speaker 2>and that was my dream. And you know, I think

0:29:28.960 --> 0:29:30.720
<v Speaker 2>I sort of used his name to get in the door.

0:29:30.880 --> 0:29:34.080
<v Speaker 2>And you know, in my naivity, I thought Lisa would

0:29:34.080 --> 0:29:36.320
<v Speaker 2>offer me a job. But like I was a nineteen

0:29:36.360 --> 0:29:38.720
<v Speaker 2>year old, eighteen year old, I had no experience, nothing,

0:29:40.280 --> 0:29:42.080
<v Speaker 2>And she said, I remember exactly what she said in

0:29:42.080 --> 0:29:45.960
<v Speaker 2>that conversation, she said, because she was no doubt useful.

0:29:46.000 --> 0:29:48.560
<v Speaker 2>A lot of people going on magazines, it's glamorous. I

0:29:48.600 --> 0:29:50.760
<v Speaker 2>didn't want to go to the photo shoots. I wanted

0:29:50.800 --> 0:29:53.120
<v Speaker 2>like she was my hero, not the models on the cover.

0:29:53.680 --> 0:29:55.680
<v Speaker 2>It was Lisa. I wanted to be in the office.

0:29:55.720 --> 0:29:59.680
<v Speaker 2>I wanted with the disgusting carpet that was masking tape

0:29:59.720 --> 0:30:02.840
<v Speaker 2>down and the shit falling from the ceiling and the little

0:30:02.920 --> 0:30:05.520
<v Speaker 2>rabbit Warren. You know, Carrie didn't get rich by spending

0:30:05.520 --> 0:30:08.800
<v Speaker 2>money on his officers. But that's where I wanted to be,

0:30:09.000 --> 0:30:12.600
<v Speaker 2>learning at the knee of those incredible women, and that's

0:30:12.640 --> 0:30:16.440
<v Speaker 2>where I spent the next pretty much fifteen years of

0:30:16.480 --> 0:30:16.880
<v Speaker 2>my career.

0:30:16.960 --> 0:30:19.160
<v Speaker 1>It's pretty full on though, as a nine year old

0:30:19.400 --> 0:30:25.120
<v Speaker 1>thinking that way, especially as opposed to playing the ball

0:30:25.440 --> 0:30:28.240
<v Speaker 1>the magazine, you played the man the woman. In this case,

0:30:28.400 --> 0:30:30.840
<v Speaker 1>he played the player. So you actually wanted to be

0:30:30.880 --> 0:30:34.720
<v Speaker 1>with Lisa Wilkinson. What did she what did she represent you?

0:30:35.680 --> 0:30:40.120
<v Speaker 1>And how do you know Lisa was as important a

0:30:40.120 --> 0:30:45.200
<v Speaker 1>person potentially into the characteristics as you did know about

0:30:45.200 --> 0:30:48.640
<v Speaker 1>like most people. Was she the editor of She'd.

0:30:48.440 --> 0:30:51.760
<v Speaker 2>Been the youngest ever editor in Australia twenty one because

0:30:51.760 --> 0:30:55.040
<v Speaker 2>I'd read Dolly as an eight year old or nine

0:30:55.080 --> 0:30:58.840
<v Speaker 2>year old whatever. And my favorite thing was Lisa's editor's

0:30:58.880 --> 0:31:01.080
<v Speaker 2>letter at the front of the magazine. And it's so

0:31:01.160 --> 0:31:04.000
<v Speaker 2>funny that editor's letters ended up becoming, you know, these

0:31:04.040 --> 0:31:08.760
<v Speaker 2>airbrushed glamour shots. But Lisa was always very relatable. She

0:31:08.800 --> 0:31:11.560
<v Speaker 2>had this long hair, and she had like glasses and

0:31:11.920 --> 0:31:17.960
<v Speaker 2>she looked like a regular woman girl like she was

0:31:18.000 --> 0:31:22.080
<v Speaker 2>my idol, absolutely, and then meeting her and just learning

0:31:22.240 --> 0:31:25.120
<v Speaker 2>so much from her over the time that I was

0:31:25.120 --> 0:31:28.440
<v Speaker 2>there before she you know, left and had a baby

0:31:28.440 --> 0:31:30.479
<v Speaker 2>and whent a maternity leave and I can't remember if

0:31:30.480 --> 0:31:32.280
<v Speaker 2>she came back before she had a second child, but

0:31:33.360 --> 0:31:36.600
<v Speaker 2>you know, sitting with her and Deborah, and the most

0:31:36.600 --> 0:31:41.440
<v Speaker 2>important thing Lisa ever taught me was something that's a

0:31:41.480 --> 0:31:43.880
<v Speaker 2>core value at Mamma Mia now, which is walking her shoes.

0:31:44.000 --> 0:31:46.360
<v Speaker 2>And she didn't use those exact words, but she always said, look,

0:31:46.840 --> 0:31:50.120
<v Speaker 2>we're making this magazine not for ourselves, not to impress

0:31:50.480 --> 0:31:54.400
<v Speaker 2>our peers or other people at other magazines or our friends.

0:31:54.640 --> 0:31:58.960
<v Speaker 2>We're making it for our readers. And so every photoshoot

0:31:59.000 --> 0:32:01.600
<v Speaker 2>that you're on, every cover line, you write every story

0:32:01.640 --> 0:32:04.280
<v Speaker 2>you pitch. Don't think about what you want to put

0:32:04.320 --> 0:32:06.600
<v Speaker 2>out to the audience, think about what it looks like

0:32:06.680 --> 0:32:10.920
<v Speaker 2>from their point of view. And that has been something

0:32:10.960 --> 0:32:13.960
<v Speaker 2>I've never forgotten, and that has informed every career decision

0:32:13.960 --> 0:32:16.120
<v Speaker 2>I've ever made, and every content decision I've ever made

0:32:16.160 --> 0:32:17.000
<v Speaker 2>is walking her shoes.

0:32:17.120 --> 0:32:21.600
<v Speaker 1>That's funny because as well Kerry say to me, he

0:32:21.680 --> 0:32:24.760
<v Speaker 1>used to say, I couldn't give a damn what you

0:32:24.840 --> 0:32:27.920
<v Speaker 1>think borrowers want. I want you to work out what

0:32:27.960 --> 0:32:31.280
<v Speaker 1>they want, and that's what you talk to them about. Yeah,

0:32:31.320 --> 0:32:33.080
<v Speaker 1>and that's the only reason we're in business.

0:32:33.200 --> 0:32:36.880
<v Speaker 2>A lot of people make content for themselves or to

0:32:36.920 --> 0:32:40.840
<v Speaker 2>impress other people, and that's one thing to do. But

0:32:41.840 --> 0:32:44.640
<v Speaker 2>that's never been interesting to me. The way I've always edited,

0:32:44.680 --> 0:32:48.160
<v Speaker 2>the way I've always thought about content is not through

0:32:48.200 --> 0:32:52.440
<v Speaker 2>the eyes of me to them, but from through their

0:32:52.520 --> 0:32:55.080
<v Speaker 2>eyes what they can see, what they can hear.

0:32:55.520 --> 0:32:56.480
<v Speaker 1>And who's your consumer?

0:32:56.520 --> 0:32:58.440
<v Speaker 2>Other words, Yeah, who's your consumer? And always be the

0:32:58.440 --> 0:32:59.640
<v Speaker 2>eyes and ears of your consumer.

0:33:00.200 --> 0:33:03.000
<v Speaker 1>That's that's And how would you find out what your

0:33:03.080 --> 0:33:05.840
<v Speaker 1>consumer wanted? I mean, I mean, you're a survey of

0:33:06.120 --> 0:33:08.600
<v Speaker 1>you're an end of one, you know, just one in

0:33:08.680 --> 0:33:11.480
<v Speaker 1>the whole algorithm. So it's good to look at yourself

0:33:11.520 --> 0:33:13.680
<v Speaker 1>what I think I would like to see as a consumer,

0:33:13.720 --> 0:33:16.960
<v Speaker 1>But how do you find out what your consumers wanted?

0:33:17.000 --> 0:33:19.640
<v Speaker 1>I mean, would you let's just elevation now from the

0:33:19.680 --> 0:33:22.720
<v Speaker 1>nineteen year old just started. Yeah, and you became the editor.

0:33:22.840 --> 0:33:24.760
<v Speaker 1>You became the editor of which magazine? Cosmo?

0:33:24.800 --> 0:33:25.320
<v Speaker 2>Adam Cosmo?

0:33:25.400 --> 0:33:28.560
<v Speaker 1>Yeah, yeah, you become the out of Cosmo. How would

0:33:28.560 --> 0:33:29.680
<v Speaker 1>you say? What would you say to your team in

0:33:29.760 --> 0:33:32.680
<v Speaker 1>terms of finding out at that point what your audience wants?

0:33:32.880 --> 0:33:34.080
<v Speaker 1>Was it? Survey based.

0:33:35.320 --> 0:33:38.880
<v Speaker 2>Surveys are always unreliable, so as market research because you'll

0:33:38.880 --> 0:33:41.880
<v Speaker 2>often you know, those those market researchers. Back in the

0:33:41.880 --> 0:33:47.240
<v Speaker 2>magazine days, people would say, like, numbers don't lie. So

0:33:47.240 --> 0:33:49.880
<v Speaker 2>people would say, oh, you should have more interesting people

0:33:49.880 --> 0:33:52.200
<v Speaker 2>on the cover, Like you know, I remember someone saying

0:33:52.200 --> 0:33:53.920
<v Speaker 2>to me in the nineties, you should have like Natasha

0:33:53.960 --> 0:33:56.040
<v Speaker 2>Stott to spoiler on the cover. She was the head

0:33:56.080 --> 0:34:00.520
<v Speaker 2>of the Democrat Party back then. And it's like, oh,

0:34:00.560 --> 0:34:01.920
<v Speaker 2>you should have this one on the cover or that

0:34:01.960 --> 0:34:05.480
<v Speaker 2>one on the cover. But the covers that sold were

0:34:05.560 --> 0:34:08.520
<v Speaker 2>very different. So what people say they want and what

0:34:08.560 --> 0:34:12.319
<v Speaker 2>they actually want. The numbers don't lie, and same with

0:34:12.680 --> 0:34:15.359
<v Speaker 2>digital even more so now. But in terms of how

0:34:15.520 --> 0:34:18.960
<v Speaker 2>before we had this intense feedback loop that digital media

0:34:19.000 --> 0:34:21.480
<v Speaker 2>gives you where you are not short of anyone's opinion

0:34:21.520 --> 0:34:24.200
<v Speaker 2>in real time, and the analytics that you have can

0:34:24.280 --> 0:34:30.759
<v Speaker 2>literally show you what works and what doesn't work. Back then,

0:34:31.160 --> 0:34:34.799
<v Speaker 2>I've always had this real split in me because I'm

0:34:34.840 --> 0:34:37.920
<v Speaker 2>such a consumer of women's media. I'm always able to

0:34:38.000 --> 0:34:43.080
<v Speaker 2>split between me and the creator and me and the consumer,

0:34:43.120 --> 0:34:45.560
<v Speaker 2>and I'm always just able to flip. I I can't

0:34:45.560 --> 0:34:48.160
<v Speaker 2>even explain it. But sometimes when I'm talking to people,

0:34:48.239 --> 0:34:52.640
<v Speaker 2>I'll say I don't understand that headline. I'm really confused

0:34:53.440 --> 0:34:56.759
<v Speaker 2>by what And they're like, but you you know what

0:34:56.840 --> 0:35:00.080
<v Speaker 2>that headline? I don't mean me? MEA, I mean me.

0:35:00.480 --> 0:35:03.560
<v Speaker 2>I'll slip into first person as the voice of the

0:35:03.600 --> 0:35:06.160
<v Speaker 2>audience in their shoes, yeah, walking in her shoes, and

0:35:06.239 --> 0:35:09.480
<v Speaker 2>someone who comes to it without assumed knowledge, without having

0:35:09.560 --> 0:35:12.560
<v Speaker 2>read the whole article. She's just reading the headline. That

0:35:12.600 --> 0:35:15.000
<v Speaker 2>doesn't make sense. That headline only makes sense if you've

0:35:15.040 --> 0:35:17.600
<v Speaker 2>read the whole article. And I'm just able to flip.

0:35:17.640 --> 0:35:19.880
<v Speaker 2>I can't explain how I'm just always able to flip

0:35:20.200 --> 0:35:24.800
<v Speaker 2>and put myself in the shoes of other women.

0:35:25.239 --> 0:35:28.359
<v Speaker 1>Do you think it's fair to say, because I've noticed

0:35:28.400 --> 0:35:33.800
<v Speaker 1>this sometimes that when experts on a topic have conversations,

0:35:34.880 --> 0:35:37.319
<v Speaker 1>they're generally speaking when they're talking to an audience, having

0:35:37.320 --> 0:35:39.520
<v Speaker 1>a conversation with themselves about what they know, as opposed

0:35:39.520 --> 0:35:41.360
<v Speaker 1>to having conversation with the audience about what the audience

0:35:41.400 --> 0:35:43.560
<v Speaker 1>is actually out there to find out about them. You know,

0:35:44.880 --> 0:35:47.360
<v Speaker 1>we all can do it. We tend to. And I

0:35:47.400 --> 0:35:48.560
<v Speaker 1>know what happens to him when it comes to the

0:35:48.560 --> 0:35:51.680
<v Speaker 1>interest rates. I forget that I've got an audiences doesn't

0:35:51.680 --> 0:35:54.640
<v Speaker 1>know maybe anything about interest rates and just wants me

0:35:54.719 --> 0:35:56.680
<v Speaker 1>to break it down from a certain way. But I

0:35:56.840 --> 0:35:59.320
<v Speaker 1>sometimes I slip into the same mistake all the time

0:35:59.680 --> 0:36:02.960
<v Speaker 1>is start having a conversation with myself with Mark. It's

0:36:03.040 --> 0:36:04.040
<v Speaker 1>Mark talking to Mark.

0:36:04.360 --> 0:36:04.640
<v Speaker 2>Yeah.

0:36:04.680 --> 0:36:07.719
<v Speaker 1>And in your case, you've got experts who know where

0:36:07.719 --> 0:36:09.560
<v Speaker 1>the topic is, and they therefore they put the headline

0:36:09.600 --> 0:36:13.759
<v Speaker 1>up that reads well to themselves writing a speech and

0:36:13.760 --> 0:36:16.239
<v Speaker 1>then getting up and speaking what you wrote, and it

0:36:16.280 --> 0:36:19.959
<v Speaker 1>sounds completely this sound sounds really dull relative to what.

0:36:19.880 --> 0:36:22.120
<v Speaker 2>You've always got to be a clean skin like you know,

0:36:22.200 --> 0:36:24.120
<v Speaker 2>if I'm thinking about the first thing I asked you

0:36:24.160 --> 0:36:25.560
<v Speaker 2>when we sat down was just tell me a bit

0:36:25.560 --> 0:36:28.200
<v Speaker 2>about your audience, because I'm thinking about what's going to

0:36:28.200 --> 0:36:31.399
<v Speaker 2>be interesting to your audience. Because I will, I will

0:36:31.400 --> 0:36:35.120
<v Speaker 2>give different answers than if I was doing a podcast

0:36:35.160 --> 0:36:38.680
<v Speaker 2>about fashion, or a podcast pitch to women in business,

0:36:38.760 --> 0:36:44.600
<v Speaker 2>or a podcast pitch to you know, news or content creators.

0:36:44.880 --> 0:36:48.440
<v Speaker 2>And it's not that the answers aren't authentic, but it's like, Okay,

0:36:48.520 --> 0:36:51.479
<v Speaker 2>I need to thin, slice and package up the most

0:36:51.480 --> 0:36:54.919
<v Speaker 2>interesting thing for this audience in a way that's most

0:36:54.960 --> 0:36:57.120
<v Speaker 2>interesting to them, not what do I want to talk

0:36:57.160 --> 0:36:58.799
<v Speaker 2>about today, because that's a whole other thing.

0:36:58.960 --> 0:36:59.920
<v Speaker 1>Yeah, we're not sitting down.

0:37:00.360 --> 0:37:01.799
<v Speaker 2>We're not here to hear what I want to talk

0:37:01.800 --> 0:37:02.640
<v Speaker 2>about y or.

0:37:02.600 --> 0:37:04.560
<v Speaker 1>Me for that matter. And by the way, that's part

0:37:04.560 --> 0:37:06.640
<v Speaker 1>of the skill of podcasting, isn't it. Like I mean,

0:37:07.239 --> 0:37:09.600
<v Speaker 1>it's about my audience doesn't really give it down what

0:37:09.640 --> 0:37:11.480
<v Speaker 1>I think anyway. They're more interested in hearing what me

0:37:11.760 --> 0:37:12.280
<v Speaker 1>for even.

0:37:12.480 --> 0:37:26.399
<v Speaker 2>I don't know. I think podcasting is different. I think

0:37:26.440 --> 0:37:28.680
<v Speaker 2>podcasting is different. I think that you know and you

0:37:28.719 --> 0:37:30.080
<v Speaker 2>look at all you have to do is look at

0:37:30.120 --> 0:37:33.799
<v Speaker 2>the US election. I think the difference between podcasting and

0:37:33.880 --> 0:37:38.480
<v Speaker 2>traditional interviewing on news media like say seven thirty or

0:37:38.520 --> 0:37:39.600
<v Speaker 2>sixty minutes.

0:37:39.280 --> 0:37:40.240
<v Speaker 1>A three minute clip.

0:37:40.680 --> 0:37:45.160
<v Speaker 2>Yeah, it's that. And it's also that's about I get you,

0:37:45.600 --> 0:37:49.040
<v Speaker 2>whereas a podcast is about getting to know you. And

0:37:49.040 --> 0:37:52.120
<v Speaker 2>that's why Donald Trump went to Austin and sat down

0:37:52.120 --> 0:37:54.719
<v Speaker 2>for Joe Rogan for three hours, and that was a

0:37:54.760 --> 0:37:59.160
<v Speaker 2>really smart use of his time. And the other biggest

0:37:59.160 --> 0:38:02.000
<v Speaker 2>cut through was Kamala Harris's interview with Alex Cooper from

0:38:02.040 --> 0:38:05.480
<v Speaker 2>Call Her Daddy, which she paid for Alex to come

0:38:05.520 --> 0:38:09.200
<v Speaker 2>to her, but still did it in Alex's format. So

0:38:10.000 --> 0:38:13.200
<v Speaker 2>you know, it's interesting you look at we've just seen

0:38:13.239 --> 0:38:15.799
<v Speaker 2>the first podcast election and we've got our election in

0:38:15.840 --> 0:38:19.120
<v Speaker 2>Australia next year, and it will be really interesting to

0:38:19.120 --> 0:38:22.120
<v Speaker 2>see what happens because at the last election, I remember

0:38:22.160 --> 0:38:26.600
<v Speaker 2>so clearly. You know where the biggest women's media company

0:38:26.680 --> 0:38:29.600
<v Speaker 2>in the world in Australia we speak to We have

0:38:29.640 --> 0:38:31.680
<v Speaker 2>the biggest podcast network in the world. We speak to

0:38:31.719 --> 0:38:36.560
<v Speaker 2>eight million Australian women every month. Anthony Albernezi straight away, Yes,

0:38:36.600 --> 0:38:38.600
<v Speaker 2>I'll come talk to you, I'll sit down, do no filter.

0:38:39.040 --> 0:38:41.680
<v Speaker 2>Scott Morrison wouldn't have a bar of us would not

0:38:41.760 --> 0:38:43.759
<v Speaker 2>do it. And I remember, it's not like he wasn't here,

0:38:43.760 --> 0:38:45.839
<v Speaker 2>because he came in and talk to you, And I

0:38:45.840 --> 0:38:48.879
<v Speaker 2>remember that day. I'm like, he's literally up the road

0:38:48.880 --> 0:38:51.960
<v Speaker 2>because we are one hundred meters down the road our office,

0:38:52.080 --> 0:38:53.600
<v Speaker 2>and he wouldn't come to Mamma Mia.

0:38:53.960 --> 0:38:55.320
<v Speaker 1>He didn't ask, he refused.

0:38:55.360 --> 0:38:58.040
<v Speaker 2>Oh, we asked him for months. We asked as we said,

0:38:58.080 --> 0:38:59.960
<v Speaker 2>it's not a gotcha, we just want to sit down.

0:39:00.360 --> 0:39:02.320
<v Speaker 2>Anthony Aberneze has come on no filter. We want to

0:39:02.320 --> 0:39:05.160
<v Speaker 2>give you the same opportunity. I mean, you know, I'm

0:39:05.160 --> 0:39:07.480
<v Speaker 2>not Lee Sales. I'm not going to give him a grilling.

0:39:07.640 --> 0:39:09.399
<v Speaker 2>It was just an open invitation with no.

0:39:10.800 --> 0:39:13.160
<v Speaker 1>Probably should totally sales too, to be frank with him,

0:39:13.200 --> 0:39:15.400
<v Speaker 1>and he did, Yeah, of course he did, but he should.

0:39:16.080 --> 0:39:19.080
<v Speaker 2>But I'm not saying it's in instead of but the

0:39:19.239 --> 0:39:21.759
<v Speaker 2>fact that he was always and Tony Abbott was the same.

0:39:21.760 --> 0:39:25.040
<v Speaker 2>I've interviewed every Australian Prime minister since i've you know,

0:39:25.360 --> 0:39:28.000
<v Speaker 2>over the last fifteen years, except for Tony Abbot and

0:39:28.000 --> 0:39:31.719
<v Speaker 2>Scott Morrison, who would not sit down with me. And

0:39:31.760 --> 0:39:36.720
<v Speaker 2>it's like, why why would you? And it's not about

0:39:36.760 --> 0:39:39.560
<v Speaker 2>me anyone at Muma Mea. They would not engage with

0:39:39.640 --> 0:39:41.880
<v Speaker 2>Muma Mea. They gave interviews to all kinds of people

0:39:42.160 --> 0:39:45.120
<v Speaker 2>you twice, but they would not give an interview to

0:39:45.200 --> 0:39:48.680
<v Speaker 2>the biggest women's media company in Australia. What does that say,

0:39:49.200 --> 0:39:52.160
<v Speaker 2>you know, we're talking earlier about attitudes to women. What

0:39:52.280 --> 0:39:57.279
<v Speaker 2>does that say about their understanding of fifty percent of

0:39:57.320 --> 0:40:00.279
<v Speaker 2>their electorate fifty one percent of their electorate actually or

0:40:00.480 --> 0:40:05.200
<v Speaker 2>they're disdained for and their understanding of the influence that

0:40:05.239 --> 0:40:07.760
<v Speaker 2>women have. Like it's almost like these men have such

0:40:09.000 --> 0:40:11.640
<v Speaker 2>old fashioned ideas about women. It's like, oh, they'll just

0:40:11.680 --> 0:40:15.000
<v Speaker 2>vote the way their husband tells them, Like, I don't

0:40:15.000 --> 0:40:17.080
<v Speaker 2>know what they would think. It didn't go well for

0:40:17.160 --> 0:40:17.759
<v Speaker 2>either of them.

0:40:17.880 --> 0:40:21.120
<v Speaker 1>That's sort of the assumption anyone could make, whether they

0:40:21.120 --> 0:40:25.000
<v Speaker 1>think that way or not. It could be definitely different

0:40:25.000 --> 0:40:27.360
<v Speaker 1>assumption century who.

0:40:27.160 --> 0:40:29.279
<v Speaker 2>Could make the assumption that women will just vote the

0:40:29.320 --> 0:40:31.120
<v Speaker 2>way their men tell them.

0:40:30.960 --> 0:40:34.960
<v Speaker 1>To What's interesting as Peter Dutton reached out to you.

0:40:34.280 --> 0:40:36.920
<v Speaker 2>No, but we've reached out to him, so we've opened

0:40:37.040 --> 0:40:39.799
<v Speaker 2>up an invitation for you know, we know that the

0:40:39.960 --> 0:40:41.880
<v Speaker 2>election is going to be sometime in the next nine months.

0:40:42.080 --> 0:40:44.480
<v Speaker 2>The invitations there for Peter Dutton to come on mom

0:40:44.520 --> 0:40:47.160
<v Speaker 2>a Mayor Out Loud, which is our flagship show and

0:40:47.200 --> 0:40:49.880
<v Speaker 2>it's the third biggest podcast in Australia of any kind.

0:40:50.800 --> 0:40:54.840
<v Speaker 2>And of course Anthony Albanezy now I hope, like it

0:40:54.840 --> 0:40:57.000
<v Speaker 2>would be madness for him not to. We've seen what

0:40:57.080 --> 0:40:59.040
<v Speaker 2>happened in America. Like I think one of the biggest

0:40:59.080 --> 0:41:01.120
<v Speaker 2>mistakes come in and made not going to sit down

0:41:01.160 --> 0:41:05.480
<v Speaker 2>with Joe Rogan. I think that was a real, really

0:41:05.480 --> 0:41:08.520
<v Speaker 2>missed opportunity. I'm not saying it would have moved the election,

0:41:09.040 --> 0:41:13.480
<v Speaker 2>but I just think that idea of is really old fashioned.

0:41:13.560 --> 0:41:15.880
<v Speaker 2>Scott will only talk to you, and Abbott will only

0:41:15.880 --> 0:41:18.560
<v Speaker 2>talk to you because you're a man, like we won't

0:41:18.560 --> 0:41:22.160
<v Speaker 2>talk to It's like, come on, those days are over.

0:41:22.560 --> 0:41:25.640
<v Speaker 1>That's really interesting. You should make that point because don't

0:41:25.680 --> 0:41:29.680
<v Speaker 1>actually is coming on our show and they reach out

0:41:29.680 --> 0:41:32.000
<v Speaker 1>to us. But of course that's the thing.

0:41:32.160 --> 0:41:33.960
<v Speaker 2>I would reach out to you, but it won't occur

0:41:34.040 --> 0:41:37.440
<v Speaker 2>to them. Even though women are responsible for it's I

0:41:37.520 --> 0:41:41.680
<v Speaker 2>think it's eighty percent of purchasing decisions in Australia. This

0:41:41.760 --> 0:41:45.920
<v Speaker 2>is why smart advertisers advertised to women because this idea

0:41:46.000 --> 0:41:48.600
<v Speaker 2>that women and not Women aren't just responsible for like

0:41:48.920 --> 0:41:57.080
<v Speaker 2>buying the breakfast cereal and the washing powder, finance, investment, insurance, banking, cars,

0:41:57.560 --> 0:42:03.680
<v Speaker 2>real estate. Women are incredibly influential, if not entirely responsible

0:42:04.160 --> 0:42:05.480
<v Speaker 2>for making those decisions.

0:42:05.800 --> 0:42:07.480
<v Speaker 1>That's our experience in the lending business.

0:42:07.560 --> 0:42:10.400
<v Speaker 2>The purchasing power of women is extraordinary. The voting power

0:42:10.400 --> 0:42:13.400
<v Speaker 2>of women is extraordinary. And the thing about women is

0:42:13.440 --> 0:42:18.799
<v Speaker 2>that women are kind of programmed to be viral. Like

0:42:19.360 --> 0:42:22.560
<v Speaker 2>the word of mouth and the amplification of your message

0:42:23.000 --> 0:42:25.560
<v Speaker 2>when you put it in the mouths of women or

0:42:25.600 --> 0:42:29.399
<v Speaker 2>you can get women to engage with you is I'm told, look,

0:42:29.480 --> 0:42:30.480
<v Speaker 2>men don't amplify.

0:42:31.200 --> 0:42:32.560
<v Speaker 1>What would you say to Peter Dutton because I want

0:42:32.560 --> 0:42:34.000
<v Speaker 1>to show him this clip when he comes on in

0:42:34.080 --> 0:42:37.440
<v Speaker 1>the show, What would you say to Peter in this camera?

0:42:37.680 --> 0:42:40.840
<v Speaker 2>I'm not going to look down the camera because, to

0:42:40.920 --> 0:42:44.319
<v Speaker 2>be honest, I think Peter Dutton needs women more than

0:42:44.360 --> 0:42:47.799
<v Speaker 2>women need Peter Dutton. I think it's I think it's

0:42:47.840 --> 0:42:50.960
<v Speaker 2>his game to lose in that sense in winning the

0:42:51.000 --> 0:42:52.120
<v Speaker 2>hearts and minds of women.

0:42:53.360 --> 0:42:54.560
<v Speaker 1>Do you just need to win them or does he

0:42:54.640 --> 0:42:56.120
<v Speaker 1>just need to introduce himself at least?

0:42:56.239 --> 0:42:58.680
<v Speaker 2>Yeah, I think it's that and I mean it used

0:42:58.719 --> 0:43:00.359
<v Speaker 2>to be oh, they'd go and do an in view

0:43:00.520 --> 0:43:03.200
<v Speaker 2>with the Women's Weekly, which Scott Morrison did last election

0:43:03.280 --> 0:43:05.760
<v Speaker 2>campaign and he did sixty minutes and he played his ukoleli.

0:43:06.800 --> 0:43:11.239
<v Speaker 2>But that part of the audience is absolutely dwindling. Like

0:43:11.280 --> 0:43:13.840
<v Speaker 2>if you want to reach women over the age of

0:43:13.880 --> 0:43:19.279
<v Speaker 2>eighteen up to about fifty five, you know, Mum and

0:43:19.320 --> 0:43:23.240
<v Speaker 2>Maya is where they are. We've got sixty four different

0:43:23.280 --> 0:43:27.200
<v Speaker 2>podcasts we've got, you know, between our social our written content.

0:43:29.320 --> 0:43:33.279
<v Speaker 2>This idea that women are somehow a niche is just

0:43:34.360 --> 0:43:36.000
<v Speaker 2>kind of well, it is laughable.

0:43:36.200 --> 0:43:38.759
<v Speaker 1>We'll given the voting in this country's compulsory to It

0:43:38.760 --> 0:43:41.359
<v Speaker 1>just doesn't make sense mathematic right. I mean it's funny

0:43:41.400 --> 0:43:48.520
<v Speaker 1>you should say that about Morrison because I've invited Elbow

0:43:48.560 --> 0:43:53.000
<v Speaker 1>in this show and Jim Charmers so many times.

0:43:52.680 --> 0:43:53.319
<v Speaker 2>And they won't come.

0:43:53.400 --> 0:43:57.160
<v Speaker 1>They won't come on my show, which is interesting he

0:43:57.239 --> 0:43:59.359
<v Speaker 1>goes on your show. I don't know if it's in

0:43:59.360 --> 0:44:03.319
<v Speaker 1>my case on an think it's necessarily my audience, and

0:44:03.360 --> 0:44:06.759
<v Speaker 1>I don't think it's necessarily men versus women or their views.

0:44:06.840 --> 0:44:09.120
<v Speaker 1>I think it's more about what they think my politics is.

0:44:09.160 --> 0:44:11.200
<v Speaker 1>Because I've had Scott Morrison on and I'm not going

0:44:11.280 --> 0:44:13.319
<v Speaker 1>to I'm not here to pull olbos pants and I

0:44:13.320 --> 0:44:14.480
<v Speaker 1>just want to talk to about his story.

0:44:14.680 --> 0:44:16.359
<v Speaker 2>Of course, that's what my shows, of course, And that's

0:44:16.360 --> 0:44:19.319
<v Speaker 2>the thing it's getting to. It's not a gotcha anyone

0:44:19.480 --> 0:44:24.600
<v Speaker 2>that political leaders and their advisors have not got that

0:44:24.719 --> 0:44:28.399
<v Speaker 2>message that podcasts aren't a hostile environment. I mean, I'm

0:44:28.400 --> 0:44:33.880
<v Speaker 2>not Lesa Ales, you're not Kerry O'Brien, like if only

0:44:34.000 --> 0:44:36.200
<v Speaker 2>I bow down to those people. But that's not what

0:44:36.280 --> 0:44:39.920
<v Speaker 2>a podcast is. It's just not and it actually is

0:44:39.960 --> 0:44:47.680
<v Speaker 2>the best way for someone to introduce themselves and to yeah,

0:44:47.760 --> 0:44:49.719
<v Speaker 2>tell people who they are. And it's like, you know,

0:44:50.120 --> 0:44:52.759
<v Speaker 2>I wouldn't be interested. I'm not the best person and

0:44:52.800 --> 0:44:55.120
<v Speaker 2>out with Cooper said this when she interviewed Kamala to

0:44:55.200 --> 0:44:58.120
<v Speaker 2>sit down and talk about fracking and talk about the

0:44:58.160 --> 0:45:03.520
<v Speaker 2>economy necessarily, but she spoke to her about reproductive rights

0:45:03.520 --> 0:45:06.120
<v Speaker 2>and about abortion because that is such a critical issue

0:45:06.120 --> 0:45:07.520
<v Speaker 2>for women. As it turned out, it wasn't such a

0:45:07.560 --> 0:45:11.719
<v Speaker 2>critical issue when it came to voting. But there's just

0:45:11.760 --> 0:45:14.640
<v Speaker 2>not a lot of downside. There's not a lot of

0:45:14.680 --> 0:45:19.120
<v Speaker 2>downside because I think what people expect now not just

0:45:19.120 --> 0:45:24.040
<v Speaker 2>from politicians, but from public figures. Is not just a

0:45:24.160 --> 0:45:27.640
<v Speaker 2>sound bite, you know, it's to understand or who are

0:45:27.680 --> 0:45:30.200
<v Speaker 2>they really? Because if there's one thing people can always

0:45:30.200 --> 0:45:32.359
<v Speaker 2>say about Donald Trump, you know who he is.

0:45:32.600 --> 0:45:33.680
<v Speaker 1>Yeah, you know what you're going to get.

0:45:33.719 --> 0:45:35.719
<v Speaker 2>You know what you're going to get, and whether you

0:45:35.760 --> 0:45:40.480
<v Speaker 2>think what you get is awful or spectacular, you know.

0:45:41.080 --> 0:45:43.560
<v Speaker 2>And going into this election in the US, I think

0:45:43.560 --> 0:45:45.560
<v Speaker 2>it was eighty five percent of people said they will

0:45:45.600 --> 0:45:48.439
<v Speaker 2>not have their mind changed about Donald Trump, no matter

0:45:48.440 --> 0:45:51.080
<v Speaker 2>what they thought about him, good or bad. Their mind

0:45:51.160 --> 0:45:53.600
<v Speaker 2>was made up and nothing that could be said or

0:45:53.640 --> 0:45:57.200
<v Speaker 2>done to change their mind. And I think that's really interesting.

0:45:57.600 --> 0:46:02.200
<v Speaker 1>Do you think that in terms of Trump anyway? Do

0:46:02.239 --> 0:46:05.480
<v Speaker 1>you think his propensity that I just don't care what

0:46:05.520 --> 0:46:07.960
<v Speaker 1>people think. I'll go on any podcast.

0:46:08.040 --> 0:46:09.840
<v Speaker 2>Do you think it's his sor But he didn't and

0:46:09.880 --> 0:46:12.680
<v Speaker 2>go on Alex Cooper, So he only what goes on friendly,

0:46:12.840 --> 0:46:15.440
<v Speaker 2>He only goes on friendlies. And I understand like politicians

0:46:15.440 --> 0:46:20.560
<v Speaker 2>go on friendly want to do Rogan Rogan was Necessarilyrogan's

0:46:20.640 --> 0:46:23.080
<v Speaker 2>very friendly. Rogan very friendly, and I think he would

0:46:23.080 --> 0:46:24.600
<v Speaker 2>have been fine to cume Ala and I think he would

0:46:24.600 --> 0:46:29.880
<v Speaker 2>have been awful. But to Donald Trump, he was very friendly,

0:46:30.080 --> 0:46:32.800
<v Speaker 2>like very friendly.

0:46:32.480 --> 0:46:35.640
<v Speaker 1>As opposed to not being unfriendly well.

0:46:35.400 --> 0:46:37.880
<v Speaker 2>As opposed to like calling him out on his bullshit,

0:46:38.120 --> 0:46:40.759
<v Speaker 2>Like he's not going to do that because that's just

0:46:40.840 --> 0:46:43.600
<v Speaker 2>not the kind of podcast that he has. Yeah, you know,

0:46:43.960 --> 0:46:46.439
<v Speaker 2>like you can go on to Rogan and pretty much

0:46:46.480 --> 0:46:48.920
<v Speaker 2>talk about yourself for three hours and he'll just kind

0:46:49.000 --> 0:46:50.400
<v Speaker 2>of let.

0:46:50.239 --> 0:46:53.200
<v Speaker 1>You, Yeah, which is sort of what both of us do.

0:46:53.360 --> 0:46:56.120
<v Speaker 2>Yeah, for sure, exactly. We're not interested in having someone

0:46:56.160 --> 0:46:57.680
<v Speaker 2>there to tell them what we think.

0:46:57.880 --> 0:46:58.840
<v Speaker 1>That's an podcast.

0:46:59.040 --> 0:47:03.480
<v Speaker 2>Yeah, that's our podcast work. And that's why podcasts are

0:47:03.920 --> 0:47:05.880
<v Speaker 2>in Dex so much higher for women than they do

0:47:05.960 --> 0:47:09.600
<v Speaker 2>for men. And that's why for us at mum and MEA,

0:47:09.920 --> 0:47:12.080
<v Speaker 2>so much of our business is built on audio and

0:47:12.120 --> 0:47:13.520
<v Speaker 2>on our podcast network.

0:47:13.640 --> 0:47:16.040
<v Speaker 1>Can I go back to momom me? Then just kicked

0:47:16.080 --> 0:47:17.760
<v Speaker 1>off early two thousands.

0:47:18.239 --> 0:47:22.440
<v Speaker 2>Two thousands, two thousand and eight, actually yeah, sorry, two

0:47:22.440 --> 0:47:24.360
<v Speaker 2>thousand and yet started as a blog yeap.

0:47:24.280 --> 0:47:25.759
<v Speaker 1>Just me blogs is a thing.

0:47:26.040 --> 0:47:28.120
<v Speaker 2>Yeah, it was just someone writing on the internet really,

0:47:28.320 --> 0:47:30.680
<v Speaker 2>and it wasn't a personal blog, so it was always

0:47:30.760 --> 0:47:33.880
<v Speaker 2>going to be about, you know, just what I wanted

0:47:33.880 --> 0:47:35.960
<v Speaker 2>to write about, really, what I thought might be interesting

0:47:36.000 --> 0:47:41.200
<v Speaker 2>to people because back in that time there were women's

0:47:41.440 --> 0:47:45.080
<v Speaker 2>women's websites were like, they were very net specific. They

0:47:45.080 --> 0:47:47.920
<v Speaker 2>were about cooking, or they're about gossip, or they're about fashion,

0:47:47.960 --> 0:47:50.640
<v Speaker 2>or they're about parenting. And I was interested in all

0:47:50.680 --> 0:47:52.160
<v Speaker 2>of these things, but I was also interested in news

0:47:52.200 --> 0:47:54.200
<v Speaker 2>and pop culture, and every other woman I know was

0:47:54.239 --> 0:47:57.440
<v Speaker 2>not just interested in one of those things. So it

0:47:57.480 --> 0:48:00.680
<v Speaker 2>made sense to me to have a log and then

0:48:00.719 --> 0:48:03.319
<v Speaker 2>a website and our media company that covers all of

0:48:03.320 --> 0:48:06.319
<v Speaker 2>those things, because this idea of women's issues through a

0:48:06.320 --> 0:48:08.640
<v Speaker 2>different looking at the world through a female lens versus

0:48:08.640 --> 0:48:13.200
<v Speaker 2>women's issues. All issues are women's issues, but what we

0:48:13.239 --> 0:48:15.000
<v Speaker 2>do at Mum and mea I guess, is look at

0:48:15.000 --> 0:48:18.000
<v Speaker 2>it through a female lens, because most of the media

0:48:18.080 --> 0:48:19.960
<v Speaker 2>tends to look at it through a male lens, just

0:48:20.000 --> 0:48:23.600
<v Speaker 2>by virtue of the fact that most media companies, in fact,

0:48:23.600 --> 0:48:26.880
<v Speaker 2>pretty much all media companies are run by men. So

0:48:27.120 --> 0:48:30.240
<v Speaker 2>I just saw, you know, a gap in the market,

0:48:30.360 --> 0:48:32.319
<v Speaker 2>and then I established that there was a market in

0:48:32.360 --> 0:48:36.719
<v Speaker 2>that gap, and then I'd been growing an audience. But

0:48:36.840 --> 0:48:41.239
<v Speaker 2>I was a one woman operator, and I was completely exhausted,

0:48:41.480 --> 0:48:44.239
<v Speaker 2>and my husband had sold his business he'd been in

0:48:44.239 --> 0:48:46.600
<v Speaker 2>the liquor industry and he was looking for something to

0:48:46.640 --> 0:48:51.640
<v Speaker 2>invest his time in, and he'd sold his company and

0:48:51.800 --> 0:48:54.160
<v Speaker 2>so he came on board as a co founder after

0:48:54.160 --> 0:48:56.839
<v Speaker 2>about eighteen months, and he said, let's try and monetize

0:48:56.880 --> 0:48:59.799
<v Speaker 2>this in the next twelve months, or because I hadn't

0:48:59.800 --> 0:49:03.080
<v Speaker 2>earned it sent in two years, or it's time to

0:49:03.320 --> 0:49:04.799
<v Speaker 2>you know, it's going to be time to get another job,

0:49:04.840 --> 0:49:07.400
<v Speaker 2>because we've got a mortgage to pay. And so he

0:49:07.440 --> 0:49:10.319
<v Speaker 2>came on board and we did. We monetized it. We

0:49:10.320 --> 0:49:15.080
<v Speaker 2>were profitable, I think in that first year, which was

0:49:15.120 --> 0:49:17.440
<v Speaker 2>not as impressive as it sounds, because it was just

0:49:17.520 --> 0:49:19.880
<v Speaker 2>him and me and we weren't earning any money. There

0:49:19.920 --> 0:49:24.160
<v Speaker 2>was no else to pay, so we were profitable. But

0:49:24.280 --> 0:49:27.640
<v Speaker 2>then we just slowly moved into a little tiny office

0:49:27.680 --> 0:49:30.759
<v Speaker 2>and slowly started hiring people. And of course nobody wanted

0:49:30.800 --> 0:49:33.600
<v Speaker 2>to really come and do this thing. The internet was

0:49:33.640 --> 0:49:38.439
<v Speaker 2>still a bit untested, and yeah, we we just grew

0:49:38.520 --> 0:49:40.200
<v Speaker 2>from there, and now we've got about one hundred and

0:49:40.239 --> 0:49:46.399
<v Speaker 2>fifty people, and yeah, we're sort of a pretty big bill.

0:49:46.560 --> 0:49:48.400
<v Speaker 2>Not not a small business anymore.

0:49:48.440 --> 0:49:51.560
<v Speaker 1>When two people husband and wife, Yeah, at the coffee

0:49:51.600 --> 0:49:54.920
<v Speaker 1>table or whatever the kitchen table, and often wonder about

0:49:56.280 --> 0:49:58.840
<v Speaker 1>let's say at that stage husband wasn't involved, and you

0:49:58.880 --> 0:50:03.839
<v Speaker 1>were doing your blogs of is a blog for some

0:50:03.880 --> 0:50:05.080
<v Speaker 1>people therapy?

0:50:07.360 --> 0:50:09.600
<v Speaker 2>That's a really interesting it was for some people. I

0:50:09.600 --> 0:50:13.719
<v Speaker 2>think what was amazing about the rise of blogging, particularly

0:50:14.360 --> 0:50:17.960
<v Speaker 2>the parenting bloggers of around that time, which I never was,

0:50:18.680 --> 0:50:21.440
<v Speaker 2>but I was very influenced by them. It was this

0:50:21.640 --> 0:50:27.120
<v Speaker 2>very flourishing way of women to communicate to other women

0:50:27.360 --> 0:50:29.879
<v Speaker 2>in a way where there was no gatekeeper, so there

0:50:29.920 --> 0:50:33.200
<v Speaker 2>wasn't no edit, and there was no one saying, well,

0:50:33.200 --> 0:50:35.840
<v Speaker 2>that's interesting to people or that's not interesting to people,

0:50:36.800 --> 0:50:40.080
<v Speaker 2>and there was no goal is that going to be

0:50:40.120 --> 0:50:42.160
<v Speaker 2>interesting to enough people to be able to monetize it

0:50:42.200 --> 0:50:45.880
<v Speaker 2>through advertising. It was just women expressing how they felt

0:50:45.880 --> 0:50:50.000
<v Speaker 2>about things, and it was an amazing time. It was

0:50:50.160 --> 0:50:52.319
<v Speaker 2>fairly short lived, but it was an amazing time. And

0:50:52.360 --> 0:50:56.719
<v Speaker 2>for me, I wasn't interested in writing personally, particularly, but

0:50:56.840 --> 0:51:00.440
<v Speaker 2>I was interested in being the one. I've been an

0:51:00.560 --> 0:51:03.560
<v Speaker 2>editor for so long and then an editor in chief

0:51:03.600 --> 0:51:08.879
<v Speaker 2>with lots of magazines under me ACP, and I'd been

0:51:08.920 --> 0:51:11.800
<v Speaker 2>sort of managing people and teaching other people and editing

0:51:11.840 --> 0:51:14.279
<v Speaker 2>other people for so long. I've spent a lot of

0:51:14.320 --> 0:51:17.000
<v Speaker 2>my career climbing up the ladder because I'm very ambitious,

0:51:17.120 --> 0:51:20.120
<v Speaker 2>but then realizing I don't really like it up there,

0:51:20.200 --> 0:51:22.480
<v Speaker 2>and climbing back down and wanting to get back to

0:51:22.520 --> 0:51:25.520
<v Speaker 2>the cold face without anyone between me and an audience,

0:51:25.560 --> 0:51:28.719
<v Speaker 2>and just wanting to communicate directly, and that's what I love,

0:51:28.840 --> 0:51:31.840
<v Speaker 2>And ironically I'm in the process of that at the

0:51:31.880 --> 0:51:34.320
<v Speaker 2>moment again, de escalating, coming back to the cold face

0:51:34.520 --> 0:51:36.800
<v Speaker 2>where I can just create directly for an audience.

0:51:37.280 --> 0:51:41.680
<v Speaker 1>And what are the signs that you and your husband

0:51:42.640 --> 0:51:47.839
<v Speaker 1>saw that either encouraged him or you to think, how

0:51:49.160 --> 0:51:51.719
<v Speaker 1>he's going to take on the co founder role and

0:51:51.760 --> 0:51:54.520
<v Speaker 1>we're going to monetize this. What did you say exactly?

0:51:54.560 --> 0:51:58.560
<v Speaker 2>What it was? No, there were probably about ten thousand

0:51:58.600 --> 0:52:01.160
<v Speaker 2>or more people coming every day to read what I

0:52:01.200 --> 0:52:02.919
<v Speaker 2>was writing. I was doing about six posts a day

0:52:03.480 --> 0:52:06.120
<v Speaker 2>on my own per day. Per day I was there

0:52:06.120 --> 0:52:08.760
<v Speaker 2>were thousands of comments. I was moderating every single comment

0:52:08.920 --> 0:52:10.400
<v Speaker 2>like I had no one to work for me. It

0:52:10.400 --> 0:52:12.760
<v Speaker 2>was literally me walking around with my laptop in my house.

0:52:14.000 --> 0:52:16.400
<v Speaker 2>And then I had another baby during that time. But

0:52:16.440 --> 0:52:18.759
<v Speaker 2>the reason that he realized there was something there is,

0:52:18.880 --> 0:52:21.800
<v Speaker 2>because I kept getting approached by private equity who wanted

0:52:21.840 --> 0:52:25.279
<v Speaker 2>to start things and get me to run them for them, and.

0:52:25.200 --> 0:52:26.040
<v Speaker 1>He would come with me.

0:52:26.880 --> 0:52:29.520
<v Speaker 2>Yeah, there was. There was a big thing at the

0:52:29.560 --> 0:52:31.400
<v Speaker 2>time called Daily Candy Out of the US, which was

0:52:31.400 --> 0:52:34.000
<v Speaker 2>a daily email that would like do a roundup of

0:52:34.040 --> 0:52:37.120
<v Speaker 2>the best kind of deals and fashion things and various things.

0:52:37.160 --> 0:52:40.520
<v Speaker 2>And so everyone wanted to to get into this women's

0:52:40.520 --> 0:52:43.120
<v Speaker 2>digital space. And so I'd get Jason to come to

0:52:43.160 --> 0:52:47.160
<v Speaker 2>these meetings with me and Jason Levine being my husband,

0:52:47.200 --> 0:52:51.200
<v Speaker 2>and and you know, we went to a couple and

0:52:51.360 --> 0:52:53.640
<v Speaker 2>it was like, why on earth would we go and

0:52:53.680 --> 0:52:58.360
<v Speaker 2>work for these clowns to make something for women when

0:52:58.920 --> 0:53:01.439
<v Speaker 2>I know how to do this. Let's just we're doing

0:53:01.440 --> 0:53:03.319
<v Speaker 2>it like so that that's where he was like, well,

0:53:03.360 --> 0:53:05.640
<v Speaker 2>if they can see something in it. And he was

0:53:05.680 --> 0:53:09.240
<v Speaker 2>starting at Harvard at the time, and he used Mama

0:53:09.239 --> 0:53:11.080
<v Speaker 2>Maya as because he didn't have his business. He just

0:53:11.120 --> 0:53:13.479
<v Speaker 2>sold his business before he'd started this three year Harvard course,

0:53:13.520 --> 0:53:16.040
<v Speaker 2>and he used Mama Mea as A as a model

0:53:16.040 --> 0:53:18.080
<v Speaker 2>because they had to sort of plug in their business. Yeah,

0:53:18.800 --> 0:53:20.520
<v Speaker 2>not a case study, but they had to plug in

0:53:20.560 --> 0:53:23.319
<v Speaker 2>their own businesses to these things they were learning, and

0:53:23.560 --> 0:53:25.600
<v Speaker 2>he used Mama Maya at the time, and it just

0:53:25.680 --> 0:53:29.399
<v Speaker 2>made him see the potential there. And I was getting

0:53:29.440 --> 0:53:32.040
<v Speaker 2>all these approaches, but I didn't have the bandwidth or

0:53:32.680 --> 0:53:36.120
<v Speaker 2>the skills, to be honest, to monetize any of the

0:53:36.120 --> 0:53:40.319
<v Speaker 2>approaches I was getting. So for a while, you know,

0:53:40.440 --> 0:53:43.799
<v Speaker 2>he was managing me and people would get me to

0:53:43.880 --> 0:53:46.239
<v Speaker 2>come and you know, they wanted me to be the

0:53:46.400 --> 0:53:48.600
<v Speaker 2>brand ambassador for their whatever, and he would do those

0:53:48.600 --> 0:53:53.799
<v Speaker 2>deals and then he's like, there's a business here potentially,

0:53:54.239 --> 0:53:56.239
<v Speaker 2>and he could see that I was completely burning out

0:53:56.280 --> 0:53:58.840
<v Speaker 2>and I didn't have a capacity to monetize it myself.

0:53:59.160 --> 0:54:01.000
<v Speaker 2>And I also didn't I didn't have a business plan.

0:54:01.040 --> 0:54:02.640
<v Speaker 2>I didn't know how to do a business plan. He

0:54:02.800 --> 0:54:06.680
<v Speaker 2>was like, what's what's your exit? You're not and I'm like,

0:54:06.960 --> 0:54:09.719
<v Speaker 2>I don't know. Rupert Murticle, come along and buy me.

0:54:09.800 --> 0:54:11.680
<v Speaker 2>And he's like, by what it's You're on your laptop,

0:54:11.719 --> 0:54:14.960
<v Speaker 2>there's nothing to buy. And I was like, I couldn't.

0:54:15.080 --> 0:54:16.799
<v Speaker 2>I couldn't see that because I was just so caught

0:54:16.880 --> 0:54:18.840
<v Speaker 2>up in it. And he was the one that's always

0:54:18.880 --> 0:54:21.520
<v Speaker 2>had the vision. I've always been really good at this,

0:54:21.880 --> 0:54:23.640
<v Speaker 2>and he's always been the one that can see over

0:54:23.680 --> 0:54:25.520
<v Speaker 2>the horizon and been like, no, Mom and man needs

0:54:25.560 --> 0:54:27.000
<v Speaker 2>to be a website that you edit, and I'm like,

0:54:27.000 --> 0:54:29.759
<v Speaker 2>oh no, that'll never work. Or he's like, Mum and

0:54:29.840 --> 0:54:31.799
<v Speaker 2>me needs to and I'm like, oh no, that'll never work,

0:54:31.840 --> 0:54:33.920
<v Speaker 2>and then he's right, and he's right, and he's right.

0:54:34.000 --> 0:54:37.960
<v Speaker 2>So we've been a really good combination, whereas he's very

0:54:38.040 --> 0:54:42.000
<v Speaker 2>much steered the business and the financial side of it

0:54:42.080 --> 0:54:44.880
<v Speaker 2>and everything other than the content, and I've steered the

0:54:44.920 --> 0:54:49.160
<v Speaker 2>content and it's worked, you know, really well for seventeen

0:54:49.239 --> 0:54:52.520
<v Speaker 2>years and one of the most dangerous times for any startup.

0:54:52.560 --> 0:54:55.120
<v Speaker 2>And I'm much more suited to start up culture, I've realized.

0:54:56.400 --> 0:54:59.799
<v Speaker 2>But he always had much bigger ambitions and the most

0:55:00.000 --> 0:55:02.960
<v Speaker 2>angous time for a business we learned was, oh we

0:55:03.040 --> 0:55:05.680
<v Speaker 2>knew was going from startup to scale up because culturally

0:55:06.120 --> 0:55:08.359
<v Speaker 2>it's a big shift. The people that you hire as

0:55:08.400 --> 0:55:12.200
<v Speaker 2>generalists you then move to needing specialists. It's a big

0:55:12.320 --> 0:55:17.759
<v Speaker 2>risk moving up. And he managed us through that. He

0:55:17.920 --> 0:55:20.600
<v Speaker 2>was now that he's been an outstanding CEO, managing through

0:55:20.719 --> 0:55:23.880
<v Speaker 2>all of those rocky waters and through COVID and through

0:55:24.200 --> 0:55:26.200
<v Speaker 2>we tried to you know, not everything we've done has worked.

0:55:26.239 --> 0:55:28.480
<v Speaker 2>We tried to expand into the US, that didn't work,

0:55:28.560 --> 0:55:32.000
<v Speaker 2>so we closed that down and decided to really focus here.

0:55:33.520 --> 0:55:36.280
<v Speaker 2>But probably the biggest thing for us was when Facebook

0:55:36.320 --> 0:55:38.880
<v Speaker 2>told everybody to pivot to video. They told publishers to

0:55:38.880 --> 0:55:43.239
<v Speaker 2>pivot to video, and everybody sacked their riders, invested all

0:55:43.239 --> 0:55:48.040
<v Speaker 2>this money, started making video, pivoted, and then Facebook quent

0:55:48.680 --> 0:55:54.920
<v Speaker 2>ah yeah nah, yeah, And that was sort of the

0:55:54.960 --> 0:55:58.680
<v Speaker 2>beginning of the end for the buzzfeeds, the vices, and

0:55:58.719 --> 0:56:00.960
<v Speaker 2>they just ended up getting more and more investment, more

0:56:01.000 --> 0:56:04.760
<v Speaker 2>and more, needing more and more, doing bigger and bigger

0:56:04.760 --> 0:56:08.080
<v Speaker 2>cat raisers to fund this bigger and bigger expansion. And

0:56:08.120 --> 0:56:11.400
<v Speaker 2>because we've never done that, we've always been in control

0:56:11.440 --> 0:56:13.560
<v Speaker 2>of our own destiny. And that's a decision that Jason

0:56:13.560 --> 0:56:16.759
<v Speaker 2>made because he knew that, you know, and I would say,

0:56:16.880 --> 0:56:19.160
<v Speaker 2>how come they've got all this cup raising and we don't,

0:56:19.680 --> 0:56:21.680
<v Speaker 2>and He's like, it means that we can make the

0:56:21.719 --> 0:56:25.960
<v Speaker 2>best decisions for our business. So when everyone pivoted to video,

0:56:26.520 --> 0:56:30.120
<v Speaker 2>we actually pivoted to audio, and that was before most

0:56:30.120 --> 0:56:34.279
<v Speaker 2>people knew what a podcast was, and that ended up

0:56:34.680 --> 0:56:36.160
<v Speaker 2>being a really, really good decision.

0:56:36.160 --> 0:56:39.239
<v Speaker 1>For us. So I just want the co found a thing,

0:56:39.280 --> 0:56:42.520
<v Speaker 1>because often people say to me, do I need to

0:56:42.560 --> 0:56:44.640
<v Speaker 1>co founder? Or some people come to me and say

0:56:45.040 --> 0:56:48.080
<v Speaker 1>I knew the co founder because they heard someone else

0:56:48.120 --> 0:56:49.280
<v Speaker 1>say that you need a co founder.

0:56:49.600 --> 0:56:50.840
<v Speaker 2>Well, I needed a co founder.

0:56:50.960 --> 0:56:53.680
<v Speaker 1>Well is it better to say, though, mere that I'm

0:56:53.719 --> 0:56:55.440
<v Speaker 1>really good at this, but I'm not so good at

0:56:55.440 --> 0:56:57.840
<v Speaker 1>those things? Those things are important in my business. In

0:56:57.920 --> 0:57:01.360
<v Speaker 1>the business, therefore, a co founder can do those things.

0:57:01.560 --> 0:57:03.920
<v Speaker 1>Because you know, my old man is my dad, uses

0:57:04.000 --> 0:57:06.320
<v Speaker 1>always say just always put up on a whiteboard what

0:57:06.400 --> 0:57:09.719
<v Speaker 1>you're good at and what but equally, be honest, what's

0:57:09.719 --> 0:57:13.319
<v Speaker 1>your crap at? And you know? And I often say

0:57:13.480 --> 0:57:16.400
<v Speaker 1>my various businesses. And I've always had my brother involved,

0:57:16.440 --> 0:57:18.960
<v Speaker 1>my younger brother involved as a lawyer. I say, I

0:57:19.040 --> 0:57:23.040
<v Speaker 1>cut his sows, and you know, and if because he's

0:57:23.080 --> 0:57:25.200
<v Speaker 1>he's really good at stitching things up, making really nice

0:57:25.200 --> 0:57:28.160
<v Speaker 1>and neat and tighty and relevant, et cetera. Not in

0:57:28.200 --> 0:57:31.560
<v Speaker 1>terms of content, but just in terms of structure finances.

0:57:32.760 --> 0:57:35.040
<v Speaker 2>It can't need to break in an accelerator totally.

0:57:35.720 --> 0:57:41.919
<v Speaker 1>They are. So did you did you me or sort

0:57:41.920 --> 0:57:44.160
<v Speaker 1>of recognize that your husband had those qualities?

0:57:44.320 --> 0:57:47.760
<v Speaker 2>Yes, I knew that I couldn't do because I was

0:57:47.880 --> 0:57:50.360
<v Speaker 2>just all I knew I was really really good at

0:57:50.360 --> 0:57:54.320
<v Speaker 2>this one thing, but I was not. There was this

0:57:54.360 --> 0:57:57.000
<v Speaker 2>whole other thing that not only was I not good at,

0:57:57.560 --> 0:58:00.640
<v Speaker 2>wasn't interested in coming at it, I didn't enjoy it.

0:58:01.040 --> 0:58:03.240
<v Speaker 2>It wasn't a good use of my time doing this

0:58:03.240 --> 0:58:06.400
<v Speaker 2>thing that I didn't understand or wasn't good at. And

0:58:06.480 --> 0:58:09.320
<v Speaker 2>so for me, not only did Jas have skills that

0:58:09.360 --> 0:58:13.200
<v Speaker 2>I didn't have in terms of business and finance, but

0:58:13.560 --> 0:58:18.720
<v Speaker 2>he also had a different mindset. Because I have a

0:58:18.840 --> 0:58:22.280
<v Speaker 2>high I have a low boredom threshold and a high

0:58:22.320 --> 0:58:28.520
<v Speaker 2>appetite for risk. He is more cautious, and I think

0:58:29.200 --> 0:58:33.480
<v Speaker 2>that has been in a business. If you just have

0:58:34.840 --> 0:58:42.360
<v Speaker 2>unharnessed ambition or unharnessed risk appetite, that's really dangerous, both

0:58:42.360 --> 0:58:44.960
<v Speaker 2>of you risky. Yeah, you can't. And so I think

0:58:45.800 --> 0:58:48.600
<v Speaker 2>you know the best partnerships. And I've always said, you know,

0:58:48.640 --> 0:58:51.560
<v Speaker 2>I ran this whole course part of the business for

0:58:51.720 --> 0:58:53.640
<v Speaker 2>many years called Lady Startup, which is about helping women

0:58:53.680 --> 0:58:56.280
<v Speaker 2>start businesses and about the co founder thing. I would

0:58:56.320 --> 0:58:59.840
<v Speaker 2>always say exactly what you've said, which is either partner

0:58:59.840 --> 0:59:03.200
<v Speaker 2>with someone who has different strengths to you or higher

0:59:03.240 --> 0:59:05.480
<v Speaker 2>if you can afford to. And the problem is that

0:59:05.520 --> 0:59:07.800
<v Speaker 2>most people their co founders will be like a friend

0:59:08.520 --> 0:59:10.760
<v Speaker 2>or a sister or something and I had you know,

0:59:11.000 --> 0:59:13.240
<v Speaker 2>they'll say, oh, this is my co founder. We're really different,

0:59:13.400 --> 0:59:16.840
<v Speaker 2>like I'm this, and it's like your differences are like this.

0:59:17.320 --> 0:59:19.680
<v Speaker 2>You need differences that are like this, like whether you're

0:59:19.720 --> 0:59:21.080
<v Speaker 2>really you know, you look at some of the most

0:59:21.080 --> 0:59:27.720
<v Speaker 2>successful partnerships in Australian business, Nicki and Simone Zimmermann, you know,

0:59:28.920 --> 0:59:34.040
<v Speaker 2>clothing zimmm and sisters Yeah, Nick creative, Nicole is I

0:59:34.080 --> 0:59:37.600
<v Speaker 2>think a lawyer by trade or maybe an accountant and

0:59:37.680 --> 0:59:41.680
<v Speaker 2>so you know, they're very clear about who does what.

0:59:41.960 --> 0:59:44.880
<v Speaker 2>And I think that that's been that's been the key

0:59:44.880 --> 0:59:46.720
<v Speaker 2>for me and Jason. There's no way I could have

0:59:46.760 --> 0:59:49.520
<v Speaker 2>done this without him, and you know he would have

0:59:49.560 --> 0:59:51.360
<v Speaker 2>done something else without me, but it wouldn't have been

0:59:51.360 --> 0:59:52.080
<v Speaker 2>this So.

0:59:53.160 --> 0:59:56.040
<v Speaker 1>An important point here though, and I've seen this happen

0:59:56.560 --> 0:59:59.640
<v Speaker 1>with people, especially husband and wife or a boyfriend, girlfriend

0:59:59.760 --> 1:00:04.120
<v Speaker 1>or brother and sister, etc. Brothers and sisters. If you

1:00:04.160 --> 1:00:07.040
<v Speaker 1>have somebody like you say, with your skills and things

1:00:07.080 --> 1:00:10.000
<v Speaker 1>you like doing and with a high appetite for risk.

1:00:10.680 --> 1:00:13.600
<v Speaker 1>You say, and this is sort of what you're explaining

1:00:13.600 --> 1:00:14.960
<v Speaker 1>to it. You say, look, I want to do this,

1:00:15.000 --> 1:00:16.440
<v Speaker 1>and he will come back and he'll say, well, wait

1:00:16.480 --> 1:00:18.360
<v Speaker 1>a minute, let's just check this out and do a

1:00:18.360 --> 1:00:20.120
<v Speaker 1>bit of analysis on and blah blah blah.

1:00:20.240 --> 1:00:21.479
<v Speaker 2>Did you cut once?

1:00:22.360 --> 1:00:24.320
<v Speaker 1>But would you ever get to the point where you'd say, well,

1:00:24.320 --> 1:00:27.520
<v Speaker 1>hang on, don't you believe in me? Like this is

1:00:27.520 --> 1:00:28.880
<v Speaker 1>what I believe in. Do you ever get to the

1:00:28.880 --> 1:00:30.760
<v Speaker 1>point and say I just want you to believe in me,

1:00:31.080 --> 1:00:33.040
<v Speaker 1>And he's going to say, well, hang on, I do

1:00:33.080 --> 1:00:35.760
<v Speaker 1>believe in you, but my role is correct. Now how

1:00:35.760 --> 1:00:37.880
<v Speaker 1>do you deal with that little a small conflict there?

1:00:37.920 --> 1:00:40.040
<v Speaker 1>But would happened counseling?

1:00:42.000 --> 1:00:46.000
<v Speaker 2>It was? It's really interesting we've come to really like

1:00:46.160 --> 1:00:52.200
<v Speaker 2>I bristle at being held back and he bristles at

1:00:52.280 --> 1:00:57.080
<v Speaker 2>me running headlong into something passionately. But what we've learned

1:00:57.120 --> 1:01:00.000
<v Speaker 2>over the years is that is to trust each other.

1:01:00.240 --> 1:01:04.200
<v Speaker 2>Like it's been proven time and time again that my

1:01:04.400 --> 1:01:07.440
<v Speaker 2>instincts when I want to run hard at something I

1:01:07.480 --> 1:01:11.160
<v Speaker 2>can't often explain. Like with podcasts, there was no business model.

1:01:11.360 --> 1:01:13.360
<v Speaker 2>I just knew that it was something we had to do.

1:01:13.440 --> 1:01:15.880
<v Speaker 2>And I remember getting up in a leadership team meeting

1:01:16.240 --> 1:01:18.520
<v Speaker 2>and explaining podcasts and they all kind of like laughed

1:01:18.560 --> 1:01:21.240
<v Speaker 2>at me and whatever, and I'm like, no, guys, like

1:01:21.800 --> 1:01:23.320
<v Speaker 2>take this in. It's like, oh me, I' like we've

1:01:23.320 --> 1:01:24.960
<v Speaker 2>got our business plan. We can't we do it. This

1:01:25.000 --> 1:01:27.560
<v Speaker 2>is our strategy. We can't. And I'm like, and so

1:01:27.680 --> 1:01:29.160
<v Speaker 2>I'll just go off and do it on my own.

1:01:29.240 --> 1:01:31.800
<v Speaker 2>It's like Lady Startup. I just Jase walked past my

1:01:31.800 --> 1:01:33.200
<v Speaker 2>office one day and I was on the floor and

1:01:33.240 --> 1:01:34.840
<v Speaker 2>I was cutting things up, or maybe it was the

1:01:35.000 --> 1:01:38.000
<v Speaker 2>Very Pery Summit and I was whatever, and he's like, oh, babe,

1:01:38.040 --> 1:01:40.400
<v Speaker 2>you know what are you doing? What's and I said,

1:01:40.440 --> 1:01:41.960
<v Speaker 2>and he goh, what's the business plan? I'm like, I'm

1:01:41.960 --> 1:01:44.920
<v Speaker 2>not sure, Like what's the revenue attached to it? And

1:01:44.920 --> 1:01:46.880
<v Speaker 2>I'm like, I'm not sure, but I'm sure I'll find it.

1:01:47.480 --> 1:01:50.560
<v Speaker 2>And I always have, so, whether it's been podcasts, the

1:01:50.840 --> 1:01:54.200
<v Speaker 2>Very Pery Summit that I did, or the Lady Startup.

1:01:53.960 --> 1:01:56.280
<v Speaker 1>Courseause Erry menopause.

1:01:56.360 --> 1:02:01.840
<v Speaker 2>Yeah, So they've all been like multimillion dollar become multimillion

1:02:01.880 --> 1:02:05.560
<v Speaker 2>dollar parts of our business, but they didn't start off

1:02:05.600 --> 1:02:07.439
<v Speaker 2>going how can we make a lot of money. It's

1:02:07.480 --> 1:02:11.840
<v Speaker 2>been I've gone what walking in her shoes? What do

1:02:11.880 --> 1:02:17.000
<v Speaker 2>women want? Okay? And then we find a way to

1:02:17.160 --> 1:02:20.560
<v Speaker 2>make it financially viable to actually do it because we're

1:02:20.600 --> 1:02:23.800
<v Speaker 2>not a charity, where a purpose driven business, and our

1:02:23.800 --> 1:02:25.440
<v Speaker 2>purpose is to make the world a better place for

1:02:25.480 --> 1:02:28.120
<v Speaker 2>women and girls. So I'm always looking at what can

1:02:28.160 --> 1:02:32.960
<v Speaker 2>I make that fulfills that purpose. So yeah, that's kind

1:02:32.960 --> 1:02:33.720
<v Speaker 2>of how it works.

1:02:34.240 --> 1:02:37.320
<v Speaker 1>So can you just list out? I know you've got

1:02:37.760 --> 1:02:40.600
<v Speaker 1>fifty odd podcasts or something like that in your group,

1:02:41.320 --> 1:02:42.400
<v Speaker 1>and I don't want you to list every one of

1:02:42.440 --> 1:02:47.120
<v Speaker 1>those out, but I would imagine. But could you just

1:02:47.160 --> 1:02:49.560
<v Speaker 1>explain your model, mum? And mean model? Is it sort

1:02:49.560 --> 1:02:51.600
<v Speaker 1>of an umbrella model that sort of sits Lots of

1:02:51.640 --> 1:02:54.040
<v Speaker 1>other podcasters sit inside your model.

1:02:54.080 --> 1:02:56.560
<v Speaker 2>So we are pure We're a pure podcast network, so

1:02:56.600 --> 1:02:58.520
<v Speaker 2>we're all owned and operated, all and operated.

1:02:58.640 --> 1:03:01.520
<v Speaker 1>So you go and find the talent to do a

1:03:01.560 --> 1:03:03.280
<v Speaker 1>particular podcast theme or has it.

1:03:03.360 --> 1:03:06.360
<v Speaker 2>Yeah, so we will. You know, our first podcast was

1:03:06.400 --> 1:03:09.080
<v Speaker 2>Muma mea Out Loud, which is about sort of what

1:03:09.080 --> 1:03:10.880
<v Speaker 2>women are talking about, and that's a daily it's now

1:03:10.960 --> 1:03:14.120
<v Speaker 2>daily show. It started as a weekly show. So we

1:03:14.160 --> 1:03:16.480
<v Speaker 2>built that first and then I started doing an interview

1:03:16.480 --> 1:03:19.800
<v Speaker 2>podcast called No Filter, and then we went, Okay, we

1:03:19.840 --> 1:03:22.960
<v Speaker 2>want to do a parenting podcast. So we found two

1:03:23.080 --> 1:03:27.320
<v Speaker 2>people and we did a weekly parenting podcast.

1:03:27.640 --> 1:03:29.200
<v Speaker 1>Do people to run the podcast?

1:03:29.400 --> 1:03:30.640
<v Speaker 2>Yeah? To host the podcast?

1:03:31.080 --> 1:03:31.320
<v Speaker 1>Talent?

1:03:31.400 --> 1:03:35.560
<v Speaker 2>Yep, yeap talent. And then you have advertisers who are like, oh,

1:03:35.600 --> 1:03:38.880
<v Speaker 2>we want to advertise to parents, so we'll advertise on

1:03:38.920 --> 1:03:41.440
<v Speaker 2>that podcast, or will sponsor that whole show. And then

1:03:41.440 --> 1:03:43.920
<v Speaker 2>we're like, well, what else do women want? The news

1:03:43.960 --> 1:03:47.160
<v Speaker 2>is pretty hectic, there's a lot of assume knowledge in

1:03:47.200 --> 1:03:50.840
<v Speaker 2>the news. How about a quick daily news podcast. So

1:03:50.960 --> 1:03:53.959
<v Speaker 2>that's when we started The Quickie, which is now twice

1:03:54.040 --> 1:03:56.560
<v Speaker 2>daily news podcast. Then we did The Spill, which is

1:03:56.600 --> 1:03:58.400
<v Speaker 2>a once daily entertainment podcast.

1:03:58.440 --> 1:04:00.000
<v Speaker 1>And you're finding talent for these shows every time.

1:04:00.040 --> 1:04:04.320
<v Speaker 2>Yeah, that among our writers, among our editors, in house talent.

1:04:05.000 --> 1:04:07.280
<v Speaker 2>A lot of the time. Now we also work with

1:04:07.680 --> 1:04:12.160
<v Speaker 2>external talent, but they're our shows. We create them. We're

1:04:12.200 --> 1:04:14.720
<v Speaker 2>about to launch a show called Diary of Birth with

1:04:14.840 --> 1:04:17.280
<v Speaker 2>people tell their birth stories. We're launching a story about

1:04:17.320 --> 1:04:21.680
<v Speaker 2>once upon a Once upon a Divorce, about stories about divorce.

1:04:23.600 --> 1:04:25.800
<v Speaker 2>You know. We have podcasts about true crime, we have

1:04:25.880 --> 1:04:30.480
<v Speaker 2>podcasts about comedy, pop culture, different aspects of pop culture,

1:04:32.280 --> 1:04:34.120
<v Speaker 2>you know, all that we've done sport before, all our

1:04:34.320 --> 1:04:38.120
<v Speaker 2>different aspects of women's lives and areas of interest.

1:04:38.440 --> 1:04:42.720
<v Speaker 1>So the umbrella business sort of is really like you're

1:04:42.760 --> 1:04:45.760
<v Speaker 1>a big publisher, one big published, a media company. You're

1:04:45.800 --> 1:04:48.280
<v Speaker 1>a media company, correct, so you and underneath it you

1:04:48.360 --> 1:04:50.360
<v Speaker 1>own all the various aspects. A bit it's a bit

1:04:50.440 --> 1:04:52.520
<v Speaker 1>like the old you know, maybe it's a bit like

1:04:52.560 --> 1:04:54.720
<v Speaker 1>news Corp. You know, you might back when it was

1:04:55.040 --> 1:04:57.160
<v Speaker 1>you know, there's not only the early Telegraph and but

1:04:57.160 --> 1:04:59.040
<v Speaker 1>there's a whole lot of magazines that might sit under there,

1:04:59.080 --> 1:05:00.400
<v Speaker 1>and there might be a bit of tea, a bit

1:05:00.440 --> 1:05:00.880
<v Speaker 1>of yeah.

1:05:00.960 --> 1:05:03.000
<v Speaker 2>So some people say, are you a branded house or

1:05:03.040 --> 1:05:05.480
<v Speaker 2>a house of brands? We're actually both. So we're a

1:05:05.480 --> 1:05:08.240
<v Speaker 2>branded house in terms of Mumma Maya, but we're also

1:05:08.280 --> 1:05:10.480
<v Speaker 2>a house of brands in terms of we've got the

1:05:10.520 --> 1:05:13.160
<v Speaker 2>canceled podcast, we've got the Quickie podcast, we've got Mama

1:05:13.200 --> 1:05:16.520
<v Speaker 2>Maya out Loud podcast. So we've got all these different brands.

1:05:16.520 --> 1:05:19.080
<v Speaker 2>We've got a whole beauty podcast, we've got a fashion podcast,

1:05:19.120 --> 1:05:21.560
<v Speaker 2>we've got a midlife podcast, we've got a mental health podcast,

1:05:21.560 --> 1:05:26.800
<v Speaker 2>a wellness podcast. So we've got all these different you know, categories,

1:05:27.040 --> 1:05:29.440
<v Speaker 2>and each of them have their own ecosystems. So around

1:05:29.480 --> 1:05:32.960
<v Speaker 2>our wellness podcasts, for example, there's a newsletter, there is

1:05:33.000 --> 1:05:35.320
<v Speaker 2>a you know, it might be a Facebook group. There

1:05:35.400 --> 1:05:37.960
<v Speaker 2>might be written content on our website. There will be

1:05:38.040 --> 1:05:40.920
<v Speaker 2>social accounts, so there'll be tiktoks, they'll be Instagram, so

1:05:41.720 --> 1:05:44.240
<v Speaker 2>you know, there are these ecosystems that are built around

1:05:44.280 --> 1:05:46.440
<v Speaker 2>these brands as well as the podcasts themselves.

1:05:46.640 --> 1:05:49.320
<v Speaker 1>Given that you built that, how do you keep excited?

1:05:49.400 --> 1:05:51.439
<v Speaker 1>I mean, what's exciting coming up? What are you thinking about?

1:05:51.480 --> 1:05:52.160
<v Speaker 1>What's going on?

1:05:52.520 --> 1:05:56.320
<v Speaker 2>Yeah, so at the moment, I'm super excited about it.

1:05:56.920 --> 1:05:58.760
<v Speaker 2>I do.

1:05:59.200 --> 1:06:02.560
<v Speaker 1>Yeah, I got the vibe when you walked in. Yeah.

1:06:02.800 --> 1:06:05.760
<v Speaker 2>Do you know why? Because I'm extracting myself from management

1:06:06.560 --> 1:06:10.720
<v Speaker 2>after seventeen years, we've finally made some big hires. We've

1:06:10.760 --> 1:06:14.120
<v Speaker 2>hired a CEO this year for the first time. We've

1:06:14.160 --> 1:06:16.360
<v Speaker 2>hired a chief content officer for the first time.

1:06:17.760 --> 1:06:19.480
<v Speaker 1>Roles sort of yeah, exactly.

1:06:19.560 --> 1:06:23.080
<v Speaker 2>Well, Jason was CEO and I was Chief content officer essentially,

1:06:23.240 --> 1:06:27.720
<v Speaker 2>and we've hired to replace ourselves and we've sort of

1:06:27.920 --> 1:06:34.080
<v Speaker 2>got this whole big management team now senior leadership team.

1:06:34.400 --> 1:06:36.800
<v Speaker 2>You know, we've got a chief operating, a product officer,

1:06:36.840 --> 1:06:40.320
<v Speaker 2>We've got CFO, We've got all these people head of content.

1:06:40.840 --> 1:06:45.439
<v Speaker 2>And I'm climbing back down the ladder and I'm back

1:06:45.480 --> 1:06:50.240
<v Speaker 2>to making content. So I've got an audio documentary that

1:06:50.320 --> 1:06:55.600
<v Speaker 2>I'm making. I'm still doing my maror out loud. Yeah,

1:06:55.840 --> 1:07:01.160
<v Speaker 2>I'm really excited because the running the business part, I'm

1:07:01.280 --> 1:07:04.240
<v Speaker 2>very tired. Like that's been seventeen years of Mum and

1:07:04.280 --> 1:07:07.040
<v Speaker 2>Maya and before that, I was in management for another

1:07:07.080 --> 1:07:07.880
<v Speaker 2>fifteen years.

1:07:09.000 --> 1:07:11.440
<v Speaker 1>And you're both a long time you're both a podcast

1:07:11.760 --> 1:07:13.040
<v Speaker 1>and in the business of podcasting.

1:07:13.160 --> 1:07:14.840
<v Speaker 2>Yeah, so I run three hat. I have three hats

1:07:14.840 --> 1:07:17.200
<v Speaker 2>in the business. I'm a co founder and co owner.

1:07:17.560 --> 1:07:21.360
<v Speaker 2>I am a manager, and I am talent. I'm a

1:07:21.360 --> 1:07:23.840
<v Speaker 2>creative and a content creator. And that's what I want

1:07:23.880 --> 1:07:25.000
<v Speaker 2>to be. I mean, I of course I'm a co

1:07:25.120 --> 1:07:27.720
<v Speaker 2>founder in that stays and a co owner, but I

1:07:28.320 --> 1:07:30.360
<v Speaker 2>want to be a creator. I want to get back

1:07:30.400 --> 1:07:31.600
<v Speaker 2>to actually making stuff.

1:07:31.800 --> 1:07:34.800
<v Speaker 1>How important is for someone like yourself? And we're going

1:07:34.840 --> 1:07:36.440
<v Speaker 1>to have to draw a close moment because our audience

1:07:36.520 --> 1:07:39.480
<v Speaker 1>is done to last more than forty four minutes, not

1:07:39.600 --> 1:07:42.000
<v Speaker 1>long me though I've trained them that way before.

1:07:42.000 --> 1:07:43.200
<v Speaker 2>What if, I mean, it's quite a long time.

1:07:43.280 --> 1:07:46.440
<v Speaker 1>It is a long time. But how important is it

1:07:46.480 --> 1:07:48.920
<v Speaker 1>to some one I've never experienced this, But how important

1:07:49.000 --> 1:07:54.560
<v Speaker 1>is it someone like you to be independently successful as

1:07:55.280 --> 1:07:58.560
<v Speaker 1>a woman in the family, like your parents' family and

1:07:58.000 --> 1:08:01.080
<v Speaker 1>your own sibling and you're and your mum and dad.

1:08:01.360 --> 1:08:04.920
<v Speaker 1>How important is it for you to be successful in

1:08:05.000 --> 1:08:10.280
<v Speaker 1>your own right without any help from a super successful father.

1:08:12.160 --> 1:08:14.760
<v Speaker 2>Yeah, I'm really proud of that. I'm really proud of

1:08:14.960 --> 1:08:18.360
<v Speaker 2>you know. I'm so proud. No, I'm so proud of

1:08:18.400 --> 1:08:21.519
<v Speaker 2>my dad. And you know, let's be very clear about

1:08:21.720 --> 1:08:25.960
<v Speaker 2>privilege and all of those things I grew up. You know,

1:08:26.000 --> 1:08:29.080
<v Speaker 2>it's a huge privilege to even have that modeled in

1:08:29.120 --> 1:08:32.280
<v Speaker 2>your family. And I also know that even though I

1:08:32.320 --> 1:08:37.000
<v Speaker 2>didn't grow up you know, hugely, we didn't grow up

1:08:37.040 --> 1:08:41.120
<v Speaker 2>wealthy or anything. My father became very successful when I

1:08:41.200 --> 1:08:43.719
<v Speaker 2>was a teenager, and there is a degree of mental

1:08:43.760 --> 1:08:48.920
<v Speaker 2>safety of that that can't be underscored, like the confidence

1:08:48.960 --> 1:08:53.559
<v Speaker 2>of that. But Jason and I literally have built this

1:08:53.600 --> 1:08:58.200
<v Speaker 2>from our lounge room together and it has been the

1:08:58.280 --> 1:09:01.639
<v Speaker 2>hardest thing we have ever done. It has nearly brought

1:09:01.720 --> 1:09:03.240
<v Speaker 2>us to the brink of divorce. Lucky we got the

1:09:03.280 --> 1:09:05.360
<v Speaker 2>divorce out of the way earlier and got back together.

1:09:05.439 --> 1:09:08.639
<v Speaker 2>But it has been so tough. It is still so tough,

1:09:08.680 --> 1:09:11.640
<v Speaker 2>like business is still so tough. Like it is a

1:09:11.720 --> 1:09:14.000
<v Speaker 2>great We're in a great place now and the business

1:09:14.040 --> 1:09:17.760
<v Speaker 2>is doing really, really well. But you know, no one

1:09:17.840 --> 1:09:21.439
<v Speaker 2>saw COVID coming, and you never know. When you're a

1:09:21.439 --> 1:09:24.480
<v Speaker 2>business owner, it never stops being stressful.

1:09:24.680 --> 1:09:26.519
<v Speaker 1>So I can ask a question. Jerry Harvey once said

1:09:26.520 --> 1:09:28.760
<v Speaker 1>to me on a golf course. I said, mate, why

1:09:28.760 --> 1:09:31.439
<v Speaker 1>are you collecting all these crappy old golf balls you're

1:09:31.479 --> 1:09:33.920
<v Speaker 1>finding on the side that other people discarded and putting

1:09:33.920 --> 1:09:38.000
<v Speaker 1>in a bag And though and we're playing golf up

1:09:38.040 --> 1:09:40.559
<v Speaker 1>and New South Wales and this is some years ago,

1:09:40.600 --> 1:09:42.240
<v Speaker 1>and he said to me, and at that stage you

1:09:42.280 --> 1:09:45.080
<v Speaker 1>would have been a billionaire Forsial at that stage, And

1:09:45.080 --> 1:09:47.599
<v Speaker 1>he said to me, Mark, he said, I never think,

1:09:48.960 --> 1:09:52.240
<v Speaker 1>or I continually think that one I don't deserve it,

1:09:53.040 --> 1:09:55.760
<v Speaker 1>and two someone could take it away from me at

1:09:55.760 --> 1:09:58.120
<v Speaker 1>any time, because they could. And I think the same.

1:09:58.520 --> 1:10:01.080
<v Speaker 2>I think the same too, And that drives you, of course,

1:10:01.120 --> 1:10:02.960
<v Speaker 2>it does. No you're one hundred percent right. And sometimes

1:10:03.000 --> 1:10:05.000
<v Speaker 2>people come into Mama meha, and we have a big

1:10:05.040 --> 1:10:07.479
<v Speaker 2>office now down there, And if they don't, if they

1:10:07.520 --> 1:10:09.719
<v Speaker 2>don't own a business, they'll come in and they go, wow,

1:10:09.880 --> 1:10:12.920
<v Speaker 2>it's so big. It's amazing. And if they do own

1:10:12.960 --> 1:10:14.760
<v Speaker 2>a business or have owned a business, they'll walk in

1:10:14.760 --> 1:10:17.519
<v Speaker 2>and they go, wow, it's so big because they see

1:10:17.520 --> 1:10:20.400
<v Speaker 2>what we know, which is the cost of paying the

1:10:20.439 --> 1:10:23.320
<v Speaker 2>salary of every person and every computer and the tea

1:10:23.320 --> 1:10:25.680
<v Speaker 2>bags in the kitchen, and the rent, the rent and

1:10:25.720 --> 1:10:29.479
<v Speaker 2>the like. They don't. If you're a business owner, you

1:10:29.600 --> 1:10:32.880
<v Speaker 2>see the duck paddling underneath, right, and you see the

1:10:33.040 --> 1:10:38.880
<v Speaker 2>stress of it and the risk and the uncertainty and

1:10:39.360 --> 1:10:42.360
<v Speaker 2>all of those things, and you know we've had to

1:10:42.760 --> 1:10:45.320
<v Speaker 2>just metabolize that. So I think most business owners don't

1:10:45.320 --> 1:10:47.200
<v Speaker 2>spend a lot of time patting themselves on the back

1:10:47.560 --> 1:10:49.360
<v Speaker 2>and going, gee, look at what we've achieved. Like I

1:10:49.439 --> 1:10:51.760
<v Speaker 2>literally never ever, ever do that. I always am like,

1:10:51.800 --> 1:10:54.120
<v Speaker 2>what can we do better? What haven't we done well

1:10:54.200 --> 1:10:56.960
<v Speaker 2>enough today? How can I make this better? What can

1:10:57.000 --> 1:11:03.240
<v Speaker 2>we do next? I spend very little time going yeah, no,

1:11:03.360 --> 1:11:06.639
<v Speaker 2>I never like never, never, never, never, never, never.

1:11:06.800 --> 1:11:12.920
<v Speaker 1>Do you feel failure constantly in whose eyes, eyes, your eyes,

1:11:12.960 --> 1:11:16.920
<v Speaker 1>your dad's eyes.

1:11:15.240 --> 1:11:18.840
<v Speaker 2>Having been canceled a few times, that that always lives

1:11:18.880 --> 1:11:22.639
<v Speaker 2>like a big, you know, weight over me, the specter

1:11:22.760 --> 1:11:26.080
<v Speaker 2>of that, not just because of the personal damage that

1:11:26.120 --> 1:11:29.400
<v Speaker 2>does me mentally everything, but the implications for the business,

1:11:29.400 --> 1:11:34.400
<v Speaker 2>Like that's a lot of pressure to carry. But luckily

1:11:34.439 --> 1:11:37.760
<v Speaker 2>the business exists kind of separate from me now and

1:11:37.800 --> 1:11:41.200
<v Speaker 2>I've been backing out the door for seventeen years. Has

1:11:41.240 --> 1:11:44.559
<v Speaker 2>been always our mission is to make ourselves redundant within

1:11:44.600 --> 1:11:47.200
<v Speaker 2>the business, and I think we're closer than ever to

1:11:47.320 --> 1:11:52.160
<v Speaker 2>doing that. But I always feel failure every I'm madly competitive,

1:11:53.200 --> 1:11:54.280
<v Speaker 2>hugely competitive.

1:11:55.240 --> 1:11:59.840
<v Speaker 1>File you fail, don't fail? Who wants to fail? So

1:11:59.880 --> 1:12:01.320
<v Speaker 1>the obsession is not to fail all.

1:12:01.200 --> 1:12:03.519
<v Speaker 2>The time, to be clear, Like, I fail and I

1:12:03.560 --> 1:12:06.160
<v Speaker 2>fuck up, and I get things wrong, and I make

1:12:06.240 --> 1:12:11.479
<v Speaker 2>mistakes like all the time, but I try like i'd

1:12:11.479 --> 1:12:14.920
<v Speaker 2>prefer not to. But you own the mistakes too, Oh yeah,

1:12:15.040 --> 1:12:17.000
<v Speaker 2>oh my god, Yes, I mean, I think our mistakes

1:12:17.000 --> 1:12:19.040
<v Speaker 2>are the most interesting part of our stories. I don't

1:12:19.080 --> 1:12:20.000
<v Speaker 2>think our successes are.

1:12:20.120 --> 1:12:21.160
<v Speaker 1>Yeah, totally well for us.

1:12:21.360 --> 1:12:23.320
<v Speaker 2>I learn a lot more about myself about my own

1:12:23.680 --> 1:12:25.920
<v Speaker 2>diss from my failures.

1:12:25.479 --> 1:12:28.080
<v Speaker 1>We learn about ourselves. Yeah, but others sort of are

1:12:28.120 --> 1:12:31.680
<v Speaker 1>very interested in our successes because you know, failure is

1:12:32.000 --> 1:12:34.720
<v Speaker 1>a great driver to be successful. It's a great drive

1:12:34.800 --> 1:12:37.120
<v Speaker 1>to be competitive. So in order not to fail, I

1:12:37.160 --> 1:12:39.880
<v Speaker 1>have to compete some people. Where do you think it

1:12:39.960 --> 1:12:40.280
<v Speaker 1>comes from?

1:12:40.400 --> 1:12:43.400
<v Speaker 2>Like, well, women aren't really women talk. Women have to

1:12:43.400 --> 1:12:47.800
<v Speaker 2>talk a lot about our failures and our mistakes because

1:12:48.000 --> 1:12:52.040
<v Speaker 2>we expected Yeah, because it's you know, by the world

1:12:52.280 --> 1:12:58.080
<v Speaker 2>doesn't like a woman who is successful, and yeah, the

1:12:58.080 --> 1:12:59.040
<v Speaker 2>world doesn't like that.

1:12:59.160 --> 1:13:00.640
<v Speaker 1>Do you think other women like that too? Do you

1:13:00.640 --> 1:13:02.680
<v Speaker 1>think other women also think, well, I don't like her

1:13:02.720 --> 1:13:03.680
<v Speaker 1>because she's successful.

1:13:03.960 --> 1:13:07.479
<v Speaker 2>When a woman calls another woman ambitious, that's very coded

1:13:08.080 --> 1:13:12.240
<v Speaker 2>for what for usually bad mother. Someone goes, no, not

1:13:12.640 --> 1:13:16.560
<v Speaker 2>it can be, but it's it often is she's very ambitious.

1:13:16.760 --> 1:13:20.400
<v Speaker 2>It just is is. It's a real burn like it is.

1:13:20.560 --> 1:13:23.680
<v Speaker 1>That's mad. Obviously live in that world, but that's mad.

1:13:24.000 --> 1:13:24.840
<v Speaker 1>I've never thought about it.

1:13:24.720 --> 1:13:25.400
<v Speaker 2>It shouldn't be.

1:13:25.560 --> 1:13:27.160
<v Speaker 1>Yeah, but when you just what about when you describe

1:13:27.160 --> 1:13:27.720
<v Speaker 1>yourself as very.

1:13:27.880 --> 1:13:30.200
<v Speaker 2>It's interesting I say cool by self competitive. See I've

1:13:30.200 --> 1:13:32.479
<v Speaker 2>internalized that, and I'm like, I'm not going to say

1:13:32.479 --> 1:13:35.200
<v Speaker 2>I'm ambitious because that doesn't feel like an okay thing

1:13:35.240 --> 1:13:38.960
<v Speaker 2>for a woman to say. I say competitive is because

1:13:39.000 --> 1:13:42.200
<v Speaker 2>for some somehow you're allowed to be competitive, But saying

1:13:42.240 --> 1:13:44.559
<v Speaker 2>ambitious feels like you're a bit too full of yourself.

1:13:44.560 --> 1:13:47.040
<v Speaker 2>I don't know, so I don't. Yeah, I think of

1:13:47.080 --> 1:13:48.160
<v Speaker 2>myself as competitive.

1:13:48.240 --> 1:13:50.479
<v Speaker 1>Can you just take me quickly inside a woman's world,

1:13:50.479 --> 1:13:54.320
<v Speaker 1>the women's world, because you know obviously I'm not in there.

1:13:54.560 --> 1:13:57.559
<v Speaker 1>But take me inside for a second, Okay. The level

1:13:57.600 --> 1:14:03.719
<v Speaker 1>of envy that exists in that world for someone who's

1:14:03.720 --> 1:14:06.439
<v Speaker 1>more successful than them, or the level of the level

1:14:06.439 --> 1:14:10.479
<v Speaker 1>of competition. Maybe it's not necessarily it's probably Maybe I'm

1:14:10.520 --> 1:14:13.920
<v Speaker 1>just speculating it's less so after certain age groups, but

1:14:14.040 --> 1:14:18.040
<v Speaker 1>more intense in a coort. Maybe I'm just making it's

1:14:18.120 --> 1:14:20.040
<v Speaker 1>up twenty to forty five. I mean, what's it like?

1:14:20.160 --> 1:14:23.439
<v Speaker 1>Is it really competitive? Men? Men aren't like quite like that.

1:14:24.040 --> 1:14:26.240
<v Speaker 1>We don't really give it damn.

1:14:26.600 --> 1:14:27.639
<v Speaker 2>I don't think that's guys.

1:14:27.800 --> 1:14:30.040
<v Speaker 1>I don't really give damn bout something else. Most of

1:14:30.080 --> 1:14:32.240
<v Speaker 1>it's only interested in what we're doing, how we do.

1:14:32.600 --> 1:14:35.479
<v Speaker 2>The culture kind of has always said there's only room

1:14:35.960 --> 1:14:39.000
<v Speaker 2>for one woman, or like, you know, a couple of

1:14:39.040 --> 1:14:43.120
<v Speaker 2>women and there's also that thing of generationally, you have

1:14:43.200 --> 1:14:46.840
<v Speaker 2>to overthrow the generation above you to take your place. Right.

1:14:46.920 --> 1:14:49.720
<v Speaker 2>It's like the you know, the line will attack the

1:14:49.720 --> 1:14:52.479
<v Speaker 2>headline of the pride of that. And you know, I've

1:14:52.520 --> 1:14:55.080
<v Speaker 2>noticed that the people who have the hardest go at

1:14:55.120 --> 1:14:57.720
<v Speaker 2>me are usually younger feminists who were wanting to come

1:14:57.800 --> 1:14:58.719
<v Speaker 2>up and make their name.

1:14:59.400 --> 1:15:01.320
<v Speaker 1>And is that because they can take you out. They

1:15:01.320 --> 1:15:02.840
<v Speaker 1>think they can take you out to make their name.

1:15:02.840 --> 1:15:04.839
<v Speaker 1>They ought to take you out, Yeah.

1:15:04.720 --> 1:15:07.479
<v Speaker 2>I think, I think also to I think it's also like,

1:15:07.880 --> 1:15:10.599
<v Speaker 2>I've got a daughter, and I know that it's really

1:15:10.640 --> 1:15:14.000
<v Speaker 2>important for people to define themselves in opposition to what's

1:15:14.040 --> 1:15:18.439
<v Speaker 2>gone before them. Yeah, yeah, which is interesting. I think

1:15:18.560 --> 1:15:22.519
<v Speaker 2>father's sons and mother sorry father daughter and mother son

1:15:22.600 --> 1:15:25.280
<v Speaker 2>relationships are a little bit different. But I think that

1:15:26.320 --> 1:15:33.200
<v Speaker 2>generations of women, often in media, will feel and I

1:15:33.240 --> 1:15:35.320
<v Speaker 2>know that I did it. When I came out of magazines,

1:15:35.360 --> 1:15:37.280
<v Speaker 2>I said awful things about magazines. I think I was

1:15:37.320 --> 1:15:41.519
<v Speaker 2>really angry about magazine. I was angry at magazines, and

1:15:41.760 --> 1:15:44.280
<v Speaker 2>which is a funny thing to say, but I was

1:15:44.360 --> 1:15:47.280
<v Speaker 2>really horrible about magazines for a while because I guess

1:15:47.280 --> 1:15:52.120
<v Speaker 2>I had to establish what I was doing in opposition

1:15:52.160 --> 1:15:55.000
<v Speaker 2>to magazines like Mom and Me or is everything magazines

1:15:55.040 --> 1:15:57.200
<v Speaker 2>aren't in that we're not perfect, We're not about making

1:15:57.200 --> 1:15:59.560
<v Speaker 2>women feel bad. We're not about being old fashioned and

1:15:59.600 --> 1:16:02.639
<v Speaker 2>being st and being all photoshopped and all of those things.

1:16:03.080 --> 1:16:06.040
<v Speaker 2>But now I'm sort of I'm very affectionate and Mum

1:16:06.120 --> 1:16:08.719
<v Speaker 2>and MEA stands on the shoulders of women's magazines and

1:16:08.840 --> 1:16:12.200
<v Speaker 2>those phenomenal editors, the actual women who ran them, who

1:16:12.280 --> 1:16:15.320
<v Speaker 2>were absolute icons and who were not recognized for the

1:16:15.320 --> 1:16:18.519
<v Speaker 2>incredible business women that they were, you know, Eita and

1:16:18.680 --> 1:16:22.520
<v Speaker 2>Ninie and Lisa and Deborah and all of those phenomenal

1:16:22.560 --> 1:16:30.320
<v Speaker 2>women women's media and even those bloggers now and years ago.

1:16:30.520 --> 1:16:33.639
<v Speaker 2>We are stood on the shoulders of those giants.

1:16:33.840 --> 1:16:37.800
<v Speaker 1>Do you feel as though me Friedman is now in

1:16:37.840 --> 1:16:41.720
<v Speaker 1>the same role as deb and Lisa and that you

1:16:41.760 --> 1:16:44.320
<v Speaker 1>should or you'd probably do it anyway? Do you do it?

1:16:44.360 --> 1:16:47.680
<v Speaker 1>I should ask you encourage young women to come in

1:16:48.000 --> 1:16:50.400
<v Speaker 1>if they write your letter, you know, do encourage young

1:16:50.439 --> 1:16:51.799
<v Speaker 1>women to come and do what you did with.

1:16:51.960 --> 1:16:55.360
<v Speaker 2>We employ Lisa, more than one hundred of them, probably

1:16:55.760 --> 1:16:57.840
<v Speaker 2>have one hundred and fifty staff. Probably one hundred and

1:16:57.880 --> 1:17:00.439
<v Speaker 2>forty of them are young women. So yeah, yeah, that's

1:17:00.479 --> 1:17:05.639
<v Speaker 2>what stoked. I love it. I mean it's I learned

1:17:05.720 --> 1:17:10.200
<v Speaker 2>so much from them. They're delightful. Like, you know, I'm

1:17:10.280 --> 1:17:14.400
<v Speaker 2>a big fan of cross generational friendships, Like I've got

1:17:14.400 --> 1:17:18.160
<v Speaker 2>great friends who are in their twenties, thirties, sixties, seventies,

1:17:18.479 --> 1:17:22.240
<v Speaker 2>you know, not just in my decade, in my fifties,

1:17:22.400 --> 1:17:25.280
<v Speaker 2>and so yeah, I love it. I think young women

1:17:25.360 --> 1:17:29.760
<v Speaker 2>are phenomenal. I think they're so exciting and interesting and

1:17:29.920 --> 1:17:33.880
<v Speaker 2>different to us and energetic and energetic. But they've got

1:17:34.000 --> 1:17:36.720
<v Speaker 2>very good boundaries. Mark, they've got very good boundaries.

1:17:37.040 --> 1:17:38.639
<v Speaker 1>Yeah, the younger generally speaking.

1:17:38.680 --> 1:17:41.080
<v Speaker 2>Yeah, it's like I've got my work and then I'm

1:17:41.120 --> 1:17:44.400
<v Speaker 2>switching off my work and you know, I have my

1:17:44.520 --> 1:17:46.880
<v Speaker 2>right to disconnect and all of those things. And I

1:17:46.880 --> 1:17:50.000
<v Speaker 2>think that's actually really healthy. After you get over the

1:17:50.000 --> 1:17:51.519
<v Speaker 2>part where you go all back in my day, I

1:17:51.520 --> 1:17:53.120
<v Speaker 2>didn't and that lane you go, oh my god, I

1:17:53.160 --> 1:17:58.120
<v Speaker 2>sound like positively geriatric, and then you go, you know what,

1:17:58.200 --> 1:17:59.280
<v Speaker 2>that's actually kind of cool.

1:18:00.000 --> 1:18:02.920
<v Speaker 1>That's actually great. Well it also makes sense. And before

1:18:02.920 --> 1:18:05.639
<v Speaker 1>I go, I mean, can you throw that over here? Sure?

1:18:07.680 --> 1:18:09.320
<v Speaker 1>I really want it to be really good? Is this

1:18:09.320 --> 1:18:09.920
<v Speaker 1>for ADHD?

1:18:10.160 --> 1:18:10.320
<v Speaker 2>Yeah?

1:18:10.400 --> 1:18:12.639
<v Speaker 1>Yeah, and do you take it everywhere?

1:18:12.680 --> 1:18:14.160
<v Speaker 2>Everywhere I drive with it. I hold it in my

1:18:14.200 --> 1:18:15.120
<v Speaker 2>hand while I'm driving.

1:18:15.640 --> 1:18:18.479
<v Speaker 1>And it's interesting. Like I was, I was wondering to myself,

1:18:19.680 --> 1:18:23.160
<v Speaker 1>is this a little technique that helps you concentrate on

1:18:23.240 --> 1:18:29.360
<v Speaker 1>the conversation or is it she's I know you're very clever,

1:18:29.800 --> 1:18:32.200
<v Speaker 1>and is this is this a process to sort of

1:18:32.240 --> 1:18:33.080
<v Speaker 1>send me distract me?

1:18:33.320 --> 1:18:35.680
<v Speaker 2>Because oh, I didn't think about that. No. Do you

1:18:35.680 --> 1:18:38.120
<v Speaker 2>know why this one's really good is because usually I'm

1:18:38.200 --> 1:18:40.800
<v Speaker 2>used to doing a podcast interview, either it'll be on

1:18:40.880 --> 1:18:43.400
<v Speaker 2>zoom or it'll be with a desk, right, So usually

1:18:43.439 --> 1:18:45.679
<v Speaker 2>I do it under the desk sols, not to distract anyone,

1:18:45.920 --> 1:18:47.719
<v Speaker 2>and also because you know, I don't know, some people

1:18:47.800 --> 1:18:50.600
<v Speaker 2>might find this embarrassing and silly. I always you have

1:18:50.680 --> 1:18:53.920
<v Speaker 2>little toys in meetings. But this is my special podcasting

1:18:53.920 --> 1:18:56.639
<v Speaker 2>one because I've got a whole you know, a whole

1:18:56.720 --> 1:18:59.200
<v Speaker 2>basket of fidgets on my on my desk and everywhere

1:18:59.200 --> 1:19:02.920
<v Speaker 2>that I record. But I can't have noisy ones in podcasts. No,

1:19:03.040 --> 1:19:07.280
<v Speaker 2>I'm the absolute arch enemy of producers and sound engineers.

1:19:07.400 --> 1:19:09.759
<v Speaker 2>So this one someone gave to me because it's silent

1:19:09.800 --> 1:19:10.439
<v Speaker 2>and I love it.

1:19:10.640 --> 1:19:13.960
<v Speaker 1>I love it too. Yeah, yeah, I love it. And

1:19:14.000 --> 1:19:16.280
<v Speaker 1>I'll just put on the camera what I love about

1:19:16.280 --> 1:19:18.639
<v Speaker 1>this because it wouldn't have picked you up because you're

1:19:18.880 --> 1:19:20.920
<v Speaker 1>shot from the waist up, So why I wanted to

1:19:21.960 --> 1:19:22.920
<v Speaker 1>Was it distracting for you?

1:19:23.040 --> 1:19:23.240
<v Speaker 2>No?

1:19:23.240 --> 1:19:27.720
<v Speaker 1>No, no, I I love these things. There's something I

1:19:27.800 --> 1:19:32.360
<v Speaker 1>don't know in a physic sense and a chemistry sense,

1:19:32.400 --> 1:19:35.719
<v Speaker 1>so quite fascinating about how this thing doesn't fall apart

1:19:35.760 --> 1:19:40.360
<v Speaker 1>and doesn't squeeze out, and it's a fascination to me.

1:19:40.439 --> 1:19:43.000
<v Speaker 2>It is, yes, it is, and it's very It's I

1:19:43.040 --> 1:19:45.920
<v Speaker 2>can't explain why. It helps me concentrate, and I've got

1:19:46.000 --> 1:19:49.200
<v Speaker 2>various different ones. But otherwise I tend to pick my fingers,

1:19:50.080 --> 1:19:52.360
<v Speaker 2>so this is that. Yeah, I'll pick the skin off

1:19:52.360 --> 1:19:55.760
<v Speaker 2>my fingers because I won't even be where I'm doing it.

1:19:55.800 --> 1:19:59.479
<v Speaker 2>I just need something physical while we're talking. It just

1:19:59.479 --> 1:20:00.000
<v Speaker 2>helps me com.

1:20:00.720 --> 1:20:03.360
<v Speaker 1>Yeah, it's My mother was like that, and of course

1:20:03.479 --> 1:20:07.200
<v Speaker 1>ADHD wasn't a diagnosed thing in those days, but she

1:20:07.240 --> 1:20:08.600
<v Speaker 1>used to pick her fingers all the time and I

1:20:08.680 --> 1:20:10.720
<v Speaker 1>used to say, Mum, what are you doing? And her

1:20:10.760 --> 1:20:13.240
<v Speaker 1>fingers would be bleeding. She would even know same. I'm

1:20:13.240 --> 1:20:17.160
<v Speaker 1>sure she had an ADHD, which is quite interesting, like

1:20:17.200 --> 1:20:19.040
<v Speaker 1>in hindsight, because some of my kids have got it,

1:20:19.080 --> 1:20:20.360
<v Speaker 1>some of my it's.

1:20:20.200 --> 1:20:21.800
<v Speaker 2>As genetically inheritable as.

1:20:21.760 --> 1:20:25.680
<v Speaker 1>High totally inheritable, and I probably have it or had it,

1:20:25.760 --> 1:20:28.320
<v Speaker 1>but I don't know. But but I also, you know,

1:20:28.400 --> 1:20:29.280
<v Speaker 1>I have other techniques.

1:20:29.920 --> 1:20:33.840
<v Speaker 2>It's a very high incidence of ADHD and entrepreneurs, much

1:20:33.880 --> 1:20:36.439
<v Speaker 2>higher than the general population because entrepreneurs have a high

1:20:36.479 --> 1:20:40.040
<v Speaker 2>appetite for risk. Yeah, and people with ADHD aren't able

1:20:40.080 --> 1:20:44.120
<v Speaker 2>to metabolize consequences very well and risky and they like

1:20:44.240 --> 1:20:47.160
<v Speaker 2>they've got a high appetite for risk. That's why a

1:20:47.160 --> 1:20:50.160
<v Speaker 2>lot of young men particularly at risk of being injured

1:20:50.240 --> 1:20:50.800
<v Speaker 2>or killed in.

1:20:50.760 --> 1:20:52.200
<v Speaker 1>Accidents and also in fidelity.

1:20:52.640 --> 1:20:55.040
<v Speaker 2>Yeah. Interesting because yeah, you can't think about the consequence.

1:20:55.080 --> 1:20:58.160
<v Speaker 2>It's like this in this moment. Impulse control is really tricky.

1:20:58.160 --> 1:21:00.360
<v Speaker 1>I'm not trying an excuse for it, but like it

1:21:00.520 --> 1:21:02.320
<v Speaker 1>depends on the relationship anyway. But I'm not trying to

1:21:02.320 --> 1:21:03.640
<v Speaker 1>make an excuse for it, because there's all sorts of

1:21:03.640 --> 1:21:06.519
<v Speaker 1>different types of relationships which tolerate, don't tolerate, tolerate some

1:21:06.560 --> 1:21:08.960
<v Speaker 1>of it, et cetera. But I do know and I

1:21:09.000 --> 1:21:12.120
<v Speaker 1>have read about this, but I've written in scientific magazines.

1:21:12.120 --> 1:21:15.759
<v Speaker 1>But it is now correlated at least whether it's causation,

1:21:15.840 --> 1:21:18.799
<v Speaker 1>it is correlated to infidelity in a lot of cases.

1:21:18.880 --> 1:21:22.120
<v Speaker 1>I mean, I would say people like Trump, it probably

1:21:22.120 --> 1:21:23.559
<v Speaker 1>has something going on there.

1:21:25.960 --> 1:21:26.680
<v Speaker 2>A raft of.

1:21:28.200 --> 1:21:28.639
<v Speaker 1>Everything else.

1:21:28.880 --> 1:21:30.360
<v Speaker 2>The season would be probably at the top of the

1:21:30.400 --> 1:21:31.040
<v Speaker 2>leader and.

1:21:31.760 --> 1:21:40.400
<v Speaker 1>Perhaps perhaps I wouldn't say psychopathic or in a pathological way,

1:21:40.479 --> 1:21:44.160
<v Speaker 1>but perhaps a little bit of psych psychopathic psychopathy.

1:21:44.240 --> 1:21:47.040
<v Speaker 2>There's a lot going on there. Yeah, definitely, which is

1:21:47.160 --> 1:21:49.080
<v Speaker 2>just great news for the next for all of us.

1:21:49.920 --> 1:21:51.559
<v Speaker 1>I'm not saying Kmala doesn't have it, because she may

1:21:51.640 --> 1:21:53.800
<v Speaker 1>have to. I don't know her well enough. I do

1:21:53.960 --> 1:21:56.320
<v Speaker 1>know him, and I have met him and talked to

1:21:56.360 --> 1:21:57.920
<v Speaker 1>him and interviewed him stuff like because he did during

1:21:57.960 --> 1:22:02.040
<v Speaker 1>the Apprentice. But just my interaction with him, I could

1:22:02.080 --> 1:22:04.000
<v Speaker 1>say that there is a bit of psychopathy there because

1:22:04.000 --> 1:22:06.720
<v Speaker 1>that's something I've studied. And there is a book out there.

1:22:07.120 --> 1:22:09.400
<v Speaker 2>It's it's David Gillespie's book.

1:22:09.760 --> 1:22:12.360
<v Speaker 1>Yes, and it gives you the twenty one or seven

1:22:12.400 --> 1:22:13.360
<v Speaker 1>and I can't remember it is now.

1:22:13.840 --> 1:22:16.760
<v Speaker 2>That's his phenomenal. Yeah, that wasn't really I insured him too.

1:22:16.760 --> 1:22:19.440
<v Speaker 2>It's really interesting. I walk among us paths.

1:22:19.520 --> 1:22:21.880
<v Speaker 1>Well, someone asked told me they thought I was, and

1:22:21.920 --> 1:22:24.280
<v Speaker 1>by that it was a female. So she's suggested by

1:22:24.320 --> 1:22:25.479
<v Speaker 1>the book. So I thought a better again by the

1:22:25.479 --> 1:22:27.960
<v Speaker 1>book as we're as we're parting company.

1:22:28.160 --> 1:22:32.000
<v Speaker 2>Oh I see that's a great like farewell gift.

1:22:32.080 --> 1:22:34.360
<v Speaker 1>Yeah, so I thought I better read it me for

1:22:34.400 --> 1:22:36.559
<v Speaker 1>even Thanks. This has been wonderful. Thanks for honestly I

1:22:36.640 --> 1:22:38.320
<v Speaker 1>had got. I got so much out of it.

1:22:39.840 --> 1:22:43.000
<v Speaker 2>Energies are I just enjoyed the conversation so much.

1:22:43.120 --> 1:22:55.760
<v Speaker 1>Thanks,