1 00:00:04,120 --> 00:00:06,960 Speaker 1: Welcome back to another bonus episode of Big Business. I 2 00:00:06,960 --> 00:00:08,880 Speaker 1: feel like I always need to do a little disclaimer 3 00:00:08,920 --> 00:00:11,440 Speaker 1: at the start of these, like I never just get 4 00:00:11,480 --> 00:00:13,440 Speaker 1: straight into it. Maybe I should, but I feel like 5 00:00:13,440 --> 00:00:16,280 Speaker 1: I always need to do a disclaimer as to why 6 00:00:16,320 --> 00:00:19,599 Speaker 1: these episodes are a little bit more casual. So just 7 00:00:19,640 --> 00:00:21,840 Speaker 1: an FYI, I feel like everyone would know by now. 8 00:00:21,920 --> 00:00:24,400 Speaker 1: Every week I come out with two episodes my main 9 00:00:24,440 --> 00:00:29,280 Speaker 1: ones and bonuses. And I have another question that has 10 00:00:29,320 --> 00:00:33,080 Speaker 1: slid into my Big Business dms on Instagram, So I'm 11 00:00:33,120 --> 00:00:35,400 Speaker 1: just going to go straight into it, read it and 12 00:00:35,560 --> 00:00:39,080 Speaker 1: give you my answer. And it is about Fate in particular. 13 00:00:39,159 --> 00:00:39,680 Speaker 2: This time. 14 00:00:40,520 --> 00:00:43,440 Speaker 1: This message reads, Hey, britt I have some questions for 15 00:00:43,479 --> 00:00:46,240 Speaker 1: the podcast, and sorry in advance if they have already 16 00:00:46,280 --> 00:00:49,720 Speaker 1: been asked and answered. I'm in the Fate Society Facebook 17 00:00:49,760 --> 00:00:53,040 Speaker 1: group and I often see posts like petition for this 18 00:00:53,159 --> 00:00:57,080 Speaker 1: top in this color or Brittany, please make blank. I 19 00:00:57,080 --> 00:01:00,000 Speaker 1: would think that this platform would be great for ideas. 20 00:01:00,120 --> 00:01:03,800 Speaker 1: Got me thinking, Number one, do you ever read suggestions 21 00:01:03,880 --> 00:01:06,280 Speaker 1: on there and think, yeah, wow, that's a great idea 22 00:01:06,520 --> 00:01:08,920 Speaker 1: but not the direction I want to take my brand? 23 00:01:09,520 --> 00:01:13,840 Speaker 1: Or do you ever hate ideas? And then two can 24 00:01:13,880 --> 00:01:16,800 Speaker 1: you give us any tea on ideas that you had 25 00:01:16,840 --> 00:01:19,720 Speaker 1: for Fate that didn't pan out, or an example of 26 00:01:19,760 --> 00:01:23,560 Speaker 1: something you hated or it didn't align. My first thought 27 00:01:23,640 --> 00:01:26,040 Speaker 1: would be that you would have a clear vision of 28 00:01:26,080 --> 00:01:28,800 Speaker 1: what you want Fate to be as a brand which 29 00:01:28,840 --> 00:01:32,119 Speaker 1: is constantly adapting as Fate grows. But I was interested 30 00:01:32,160 --> 00:01:35,720 Speaker 1: in ideas that didn't align or that you hated. And 31 00:01:35,880 --> 00:01:40,000 Speaker 1: for my last question, three, how many ideas or insights 32 00:01:40,080 --> 00:01:44,039 Speaker 1: do you get from the Fate Society group? Do you 33 00:01:44,040 --> 00:01:47,200 Speaker 1: often read things that you already have in the works? 34 00:01:47,480 --> 00:01:51,120 Speaker 1: And then there was another one three continued or how 35 00:01:51,160 --> 00:01:54,600 Speaker 1: often do you read a mind blowing great suggestion and 36 00:01:54,680 --> 00:01:57,640 Speaker 1: how many of these ideas are actually achievable. 37 00:01:57,960 --> 00:01:58,400 Speaker 2: I've got a. 38 00:01:58,400 --> 00:02:01,200 Speaker 1: Bunch of questions in there for you, hopefully it hasn't 39 00:02:01,200 --> 00:02:03,480 Speaker 1: already been asked. I love the podcast and you have 40 00:02:03,520 --> 00:02:06,240 Speaker 1: such a great voice to listen to. I also personally 41 00:02:06,240 --> 00:02:09,000 Speaker 1: love all your clothing and you are definitely a brand 42 00:02:09,080 --> 00:02:09,880 Speaker 1: I love to support. 43 00:02:09,880 --> 00:02:10,480 Speaker 2: Thank you so. 44 00:02:10,440 --> 00:02:12,960 Speaker 1: Much for taking the time to read my message. I 45 00:02:12,960 --> 00:02:14,720 Speaker 1: can't see your name on here because we've like written 46 00:02:14,720 --> 00:02:16,520 Speaker 1: this down, but thank you so much. There's like a 47 00:02:16,560 --> 00:02:20,000 Speaker 1: billion questions within your messages, So let's go back to 48 00:02:20,040 --> 00:02:21,440 Speaker 1: the top and just make my way through. 49 00:02:22,639 --> 00:02:24,959 Speaker 2: We have this Facebook group which. 50 00:02:24,720 --> 00:02:29,160 Speaker 1: We made at the start of twenty twenty four, so 51 00:02:29,160 --> 00:02:30,080 Speaker 1: we made it last year. 52 00:02:30,120 --> 00:02:31,400 Speaker 2: So we've had the group for just over a. 53 00:02:31,440 --> 00:02:36,400 Speaker 1: Year now and we have over forty thousand members in 54 00:02:36,680 --> 00:02:39,240 Speaker 1: our group, and it's exactly what it says. It is like. 55 00:02:39,280 --> 00:02:42,840 Speaker 1: It's a group for the Fate Society. It's for anyone 56 00:02:42,960 --> 00:02:47,280 Speaker 1: that loves Fate and wants to be able to communicate 57 00:02:47,360 --> 00:02:50,440 Speaker 1: to us and also just with everyone in our community. 58 00:02:51,040 --> 00:02:55,799 Speaker 1: We feel like you know social media like Instagram and TikTok, 59 00:02:55,840 --> 00:02:58,440 Speaker 1: it's kind of like one way, you know, as brands, 60 00:02:58,480 --> 00:03:02,320 Speaker 1: we post and then of course people can comment and 61 00:03:02,440 --> 00:03:04,840 Speaker 1: we can comment back. But we decided to make the 62 00:03:04,880 --> 00:03:08,120 Speaker 1: group last year because then it also gives our community 63 00:03:08,600 --> 00:03:12,079 Speaker 1: the opportunity to speak not only with us every day, 64 00:03:12,160 --> 00:03:15,400 Speaker 1: but also with everyone else who loves Fate. So it 65 00:03:16,080 --> 00:03:22,080 Speaker 1: just creates so much more communication. And I love the observation. 66 00:03:22,720 --> 00:03:25,160 Speaker 1: But this person has said, you know, she's often seeing 67 00:03:25,240 --> 00:03:28,480 Speaker 1: requests for this, ite me in this color and come 68 00:03:28,520 --> 00:03:31,560 Speaker 1: out with this, and come out with that, and having 69 00:03:31,560 --> 00:03:35,520 Speaker 1: a community that is quite literally telling us what they 70 00:03:35,520 --> 00:03:37,440 Speaker 1: want us to come out with is something that I'm 71 00:03:37,480 --> 00:03:41,240 Speaker 1: extremely grateful for, and as the owner of Fate, it's 72 00:03:41,240 --> 00:03:44,320 Speaker 1: something that I've listened to every single day, Like I'm 73 00:03:44,400 --> 00:03:48,280 Speaker 1: never not hearing our community and their requests and taking 74 00:03:48,360 --> 00:03:50,600 Speaker 1: notes and thinking, yes, we need to make that, and 75 00:03:50,640 --> 00:03:53,400 Speaker 1: maybe sometimes thinking no, we aren't going to do that, 76 00:03:53,520 --> 00:03:56,480 Speaker 1: but still listening anyway. And I can explain a little 77 00:03:56,520 --> 00:04:01,240 Speaker 1: further why, but just to sum it up, it's amazing 78 00:04:01,280 --> 00:04:03,880 Speaker 1: to have a business where you have people that are 79 00:04:03,920 --> 00:04:06,560 Speaker 1: so involved where they want to ask you to come 80 00:04:06,560 --> 00:04:10,640 Speaker 1: out with certain things for them, and I think that's fantastic. 81 00:04:10,760 --> 00:04:13,840 Speaker 1: We get a lot of inspiration from our community, and 82 00:04:14,640 --> 00:04:18,679 Speaker 1: like you said, you know, I have a general direction 83 00:04:18,760 --> 00:04:22,320 Speaker 1: and guide that we're moving Fate in that's always changing 84 00:04:22,320 --> 00:04:24,400 Speaker 1: with our growth. But also at the end of the day, 85 00:04:25,000 --> 00:04:27,719 Speaker 1: you know, Fate isn't for me, Fate is for everyone else. 86 00:04:27,880 --> 00:04:29,880 Speaker 1: Once upon a time when Fate was really small, when 87 00:04:29,920 --> 00:04:33,640 Speaker 1: I first started it, I guess it was selfishly more amazing, 88 00:04:33,960 --> 00:04:36,200 Speaker 1: just like any time you start a small business, you're 89 00:04:36,240 --> 00:04:38,400 Speaker 1: kind of doing it for yourself. But then once it 90 00:04:38,440 --> 00:04:40,560 Speaker 1: gets to a certain size and you have this community 91 00:04:40,560 --> 00:04:43,200 Speaker 1: and all these customers, it's all about them, and so 92 00:04:43,720 --> 00:04:47,040 Speaker 1: of course I'm going to listen to our community and 93 00:04:47,400 --> 00:04:50,800 Speaker 1: give them exactly what they want or within reason, of course. 94 00:04:51,839 --> 00:04:53,600 Speaker 2: So let me go back. 95 00:04:53,600 --> 00:04:55,920 Speaker 1: So your very first question was do you ever read 96 00:04:56,000 --> 00:04:59,799 Speaker 1: suggestions on there and think, yeah, wow, that's a great idea, 97 00:05:00,400 --> 00:05:05,800 Speaker 1: but not the direction I want to take my brand. Yeah. 98 00:05:05,920 --> 00:05:08,560 Speaker 2: I do get a lot of suggestions like that. 99 00:05:08,880 --> 00:05:11,719 Speaker 1: And just to give you one example, which we've actually 100 00:05:11,839 --> 00:05:15,919 Speaker 1: had like quite a lot of requests for, like surprisingly 101 00:05:17,120 --> 00:05:22,760 Speaker 1: is people have suggested that we make nurse scrubs. And 102 00:05:22,800 --> 00:05:25,400 Speaker 1: I know, like, I'm obviously not a nurse. I've never 103 00:05:25,560 --> 00:05:29,440 Speaker 1: worked in a hospital in my life. But when people 104 00:05:29,560 --> 00:05:33,120 Speaker 1: suggest that, like, obviously, you know, so many people are nurses, 105 00:05:33,160 --> 00:05:35,680 Speaker 1: and we must have a lot of nurses in our community, 106 00:05:35,720 --> 00:05:39,240 Speaker 1: because every time someone has said can you please come 107 00:05:39,240 --> 00:05:42,320 Speaker 1: out with a nurse scrub, range like the comments or 108 00:05:42,360 --> 00:05:44,680 Speaker 1: like everyone's like yes, I would love this, So you know, 109 00:05:44,760 --> 00:05:47,840 Speaker 1: we have a large community of nurses within our community, 110 00:05:48,440 --> 00:05:51,120 Speaker 1: and every time, you know, someone posts that, I'm like, 111 00:05:51,120 --> 00:05:52,880 Speaker 1: oh shit, that is a really good idea. But I 112 00:05:52,960 --> 00:05:55,520 Speaker 1: don't know if that's like the direction that we want 113 00:05:55,560 --> 00:05:58,000 Speaker 1: our brand to go in, because it's just like that's 114 00:05:58,040 --> 00:06:01,080 Speaker 1: a whole other field, and I know there are some 115 00:06:01,200 --> 00:06:04,440 Speaker 1: really cool brands out there that make awesome. 116 00:06:05,640 --> 00:06:06,640 Speaker 2: Nurse scrubs. 117 00:06:06,680 --> 00:06:10,000 Speaker 1: Also, just as like a little side note, I find 118 00:06:10,000 --> 00:06:12,560 Speaker 1: it's so interesting and I might be wrong in this, 119 00:06:12,680 --> 00:06:15,640 Speaker 1: but is it true that nurses just have to get 120 00:06:15,680 --> 00:06:16,560 Speaker 1: their own scrubs? 121 00:06:16,880 --> 00:06:19,880 Speaker 2: Because I learned this through people asking. 122 00:06:19,680 --> 00:06:22,680 Speaker 1: Me to make scrubs Like here, I was thinking that 123 00:06:22,760 --> 00:06:24,880 Speaker 1: when you become a nurse, like you get given your 124 00:06:24,960 --> 00:06:27,599 Speaker 1: uniform from the hospital that you work at, but you 125 00:06:27,640 --> 00:06:29,960 Speaker 1: can wear your own scrubs or you do wear your 126 00:06:29,960 --> 00:06:33,080 Speaker 1: own scrubs. That is so interesting to me. But I 127 00:06:33,120 --> 00:06:35,960 Speaker 1: did think when I've heard that request a few times, 128 00:06:36,000 --> 00:06:37,880 Speaker 1: like shit, that is a really good idea we could 129 00:06:37,880 --> 00:06:40,640 Speaker 1: come out with, you know, scrubs made in amazing fabrics 130 00:06:40,640 --> 00:06:43,960 Speaker 1: with great sizes and comfort and they're all about the 131 00:06:44,040 --> 00:06:47,159 Speaker 1: pockets so that they can fit everything in them. But 132 00:06:48,240 --> 00:06:50,560 Speaker 1: it's just like a whole new angle that I would 133 00:06:50,600 --> 00:06:52,760 Speaker 1: be taking the business in, and I don't know if 134 00:06:52,800 --> 00:06:55,280 Speaker 1: it's you know, number one my place to do so 135 00:06:55,600 --> 00:06:58,760 Speaker 1: given the fact that I don't have any experience in 136 00:06:58,880 --> 00:07:02,360 Speaker 1: nursing whatsoever, So just because it's something we've never done before. 137 00:07:02,960 --> 00:07:05,800 Speaker 1: Another request that we do get a lot which I 138 00:07:05,880 --> 00:07:10,640 Speaker 1: do want to explore one day. Is bridal Now again 139 00:07:11,360 --> 00:07:14,000 Speaker 1: it's I mean, it is kind of more on brand 140 00:07:14,040 --> 00:07:17,160 Speaker 1: for us, like and people are always getting married, I guess, 141 00:07:17,640 --> 00:07:21,240 Speaker 1: and bridle goes beyond like the bride, you know, bridesmaids, dresses, 142 00:07:21,400 --> 00:07:24,360 Speaker 1: et cetera, et cetera, pajamas when you're getting ready, robes, 143 00:07:24,360 --> 00:07:26,520 Speaker 1: all that kind of stuff. It has been an idea 144 00:07:27,440 --> 00:07:30,240 Speaker 1: in the back of my mind. But again it's just like, 145 00:07:30,640 --> 00:07:32,520 Speaker 1: is that the direction that we want to take Fate 146 00:07:32,640 --> 00:07:36,440 Speaker 1: in So our community does give us so many amazing ideas, 147 00:07:36,440 --> 00:07:40,320 Speaker 1: and some of them are really like different to what 148 00:07:40,360 --> 00:07:45,559 Speaker 1: we would naturally be working towards. So there's my answer 149 00:07:45,600 --> 00:07:49,200 Speaker 1: to your first question number two. Can you give us 150 00:07:49,240 --> 00:07:52,960 Speaker 1: any tea on ideas that you had for Fate that 151 00:07:53,080 --> 00:07:56,280 Speaker 1: didn't pan out or an example of something you hated 152 00:07:56,440 --> 00:08:01,200 Speaker 1: or didn't align. I mean, we work on things all 153 00:08:01,200 --> 00:08:03,880 Speaker 1: the time, So at any given time, we're always working 154 00:08:03,960 --> 00:08:07,720 Speaker 1: on so many samples, like we would be working on 155 00:08:07,960 --> 00:08:10,560 Speaker 1: you know, I don't even know how many pieces at 156 00:08:10,560 --> 00:08:14,360 Speaker 1: any given time, like thirty new styles at any given 157 00:08:14,360 --> 00:08:16,600 Speaker 1: time we'd be working on because we're working you know, 158 00:08:17,040 --> 00:08:21,360 Speaker 1: seasons in advance, and there's been so many pieces over 159 00:08:21,400 --> 00:08:23,600 Speaker 1: the years that we haven't been able to get right 160 00:08:24,520 --> 00:08:26,480 Speaker 1: and then we don't go through with them, And I've 161 00:08:26,520 --> 00:08:29,480 Speaker 1: thought to myself a lot, actually I need to make 162 00:08:29,480 --> 00:08:33,559 Speaker 1: a video showing like failed samples and like trying them 163 00:08:33,600 --> 00:08:36,360 Speaker 1: on and talking about why we didn't go ahead with them. 164 00:08:37,559 --> 00:08:41,280 Speaker 1: One thing that I always try to get perfect and 165 00:08:41,320 --> 00:08:44,800 Speaker 1: then can't and then don't release is prints. We have 166 00:08:44,880 --> 00:08:47,840 Speaker 1: so many prints that we've never released because whenever we 167 00:08:47,880 --> 00:08:51,200 Speaker 1: do a print, it's exclusively our own print. We don't 168 00:08:51,240 --> 00:08:53,920 Speaker 1: like buy a print that like anyone else can buy, 169 00:08:54,000 --> 00:08:58,000 Speaker 1: which you can do in fashion, and we don't do 170 00:08:58,160 --> 00:09:00,520 Speaker 1: many prints, and I think the reason for that is, 171 00:09:00,559 --> 00:09:03,640 Speaker 1: like I'm not a print person, but when we do prints, 172 00:09:03,679 --> 00:09:07,680 Speaker 1: like our customers do love them. But we always like 173 00:09:08,120 --> 00:09:10,439 Speaker 1: fall in love with a certain print style that we're 174 00:09:10,480 --> 00:09:12,080 Speaker 1: working on, and then by the time we're done with it, 175 00:09:12,120 --> 00:09:14,120 Speaker 1: we're like, this is fucking hideous, and then we don't 176 00:09:14,120 --> 00:09:16,280 Speaker 1: come out with it. So I'd say like our print 177 00:09:16,280 --> 00:09:19,360 Speaker 1: collections are something that we work on for quite a 178 00:09:19,400 --> 00:09:22,200 Speaker 1: while and sometimes they don't quite make the cut. But 179 00:09:22,240 --> 00:09:24,120 Speaker 1: also just a lot of styles in general we will 180 00:09:24,160 --> 00:09:25,760 Speaker 1: work on for a really long time, and if we 181 00:09:25,760 --> 00:09:28,000 Speaker 1: can't get it right, whether it's the fit or the 182 00:09:28,000 --> 00:09:30,560 Speaker 1: fabric or whatever it may be, we'll just put it 183 00:09:30,600 --> 00:09:33,960 Speaker 1: to rest and stop the sampling process because sometimes you 184 00:09:34,120 --> 00:09:36,600 Speaker 1: just like better to let things go than to try 185 00:09:36,600 --> 00:09:39,120 Speaker 1: and work on them forever. Another fun story for you. 186 00:09:40,080 --> 00:09:44,600 Speaker 1: Our SEVERER denim dress is one of our most viral 187 00:09:44,800 --> 00:09:47,240 Speaker 1: popular items that we have sold so many of and 188 00:09:47,320 --> 00:09:49,520 Speaker 1: we've done lots of different colors. It's our denim dress 189 00:09:49,600 --> 00:09:52,200 Speaker 1: with the sleeves and the buttons and the hidden zip. 190 00:09:52,600 --> 00:09:56,880 Speaker 1: We sampled that for over a year. It took us 191 00:09:56,920 --> 00:09:58,560 Speaker 1: over a year to get the fit of that right, 192 00:09:58,679 --> 00:10:02,280 Speaker 1: and usually we wouldn't sample something for that long, Like 193 00:10:02,360 --> 00:10:04,000 Speaker 1: usually I would give up on it if we can't 194 00:10:04,000 --> 00:10:04,600 Speaker 1: get it right. 195 00:10:04,720 --> 00:10:07,640 Speaker 2: And it's because we were trying. 196 00:10:07,320 --> 00:10:10,200 Speaker 1: To get the elastic in the back correct and it 197 00:10:10,240 --> 00:10:12,760 Speaker 1: was just like sitting funny every single sample and we 198 00:10:12,800 --> 00:10:14,920 Speaker 1: just couldn't get it right combined with the length. 199 00:10:15,280 --> 00:10:16,679 Speaker 2: But we kept going. 200 00:10:16,960 --> 00:10:18,640 Speaker 1: And I think it was because I must have known 201 00:10:18,640 --> 00:10:20,720 Speaker 1: that it was going to be a popular seller. I 202 00:10:20,760 --> 00:10:22,959 Speaker 1: didn't think it would become like one of our best sellers. 203 00:10:23,240 --> 00:10:24,840 Speaker 1: But yeah, it took us over a year just to 204 00:10:24,920 --> 00:10:28,199 Speaker 1: get the shape right, and when we finally released it, 205 00:10:28,200 --> 00:10:31,240 Speaker 1: it went absolutely gangbusters. And then we've released it in 206 00:10:31,360 --> 00:10:34,319 Speaker 1: so many different colors of denim and it's become one 207 00:10:34,320 --> 00:10:37,200 Speaker 1: of our absolute number one sellers. So if that's a 208 00:10:37,280 --> 00:10:41,160 Speaker 1: little bit of inspo don't give up, keep going, then 209 00:10:41,200 --> 00:10:42,640 Speaker 1: that's a little story in itself. 210 00:10:47,240 --> 00:10:48,040 Speaker 2: Back to the. 211 00:10:48,120 --> 00:10:51,840 Speaker 1: Questions, how many ideas or insights do you get from 212 00:10:51,880 --> 00:10:53,000 Speaker 1: the Fake Society group? 213 00:10:53,080 --> 00:10:55,040 Speaker 2: Do you often read things that you already have in 214 00:10:55,040 --> 00:10:56,640 Speaker 2: the works. That's a great question. 215 00:10:56,880 --> 00:11:00,960 Speaker 1: So fun fact, most things, and I don't know if 216 00:11:01,000 --> 00:11:03,960 Speaker 1: I'm a mind reader or what, but most things that 217 00:11:04,040 --> 00:11:07,520 Speaker 1: people ask for us to come out with we're already 218 00:11:07,520 --> 00:11:10,640 Speaker 1: working on, which is awesome. And I love that when 219 00:11:10,720 --> 00:11:12,640 Speaker 1: someone will post in our group and say, are you 220 00:11:12,720 --> 00:11:15,840 Speaker 1: releasing this in like a chocolate color? I love those 221 00:11:15,880 --> 00:11:17,920 Speaker 1: moments when I can write back and I can say, 222 00:11:18,040 --> 00:11:21,200 Speaker 1: you read my mind like on its way or in production. 223 00:11:21,880 --> 00:11:24,040 Speaker 1: So a lot of the time when we do get requests, 224 00:11:24,080 --> 00:11:26,400 Speaker 1: it is always something that we're like already working on, 225 00:11:26,640 --> 00:11:29,280 Speaker 1: or that it's you know, in the pipeline to be 226 00:11:29,360 --> 00:11:31,240 Speaker 1: worked on, or it's an idea in my head, which 227 00:11:31,280 --> 00:11:35,240 Speaker 1: is always really reassuring for me that like I'm moving 228 00:11:35,520 --> 00:11:36,480 Speaker 1: in the right direction. 229 00:11:37,600 --> 00:11:38,440 Speaker 2: Another thing that's. 230 00:11:38,320 --> 00:11:42,200 Speaker 1: Really tricky with like having our community ask us a 231 00:11:42,240 --> 00:11:47,240 Speaker 1: lot of requests is like the timing of everyone's requests, 232 00:11:47,559 --> 00:11:50,360 Speaker 1: because when you're working in fashion, you're working like a 233 00:11:50,400 --> 00:11:51,280 Speaker 1: whole year ahead. 234 00:11:51,320 --> 00:11:53,559 Speaker 2: Basically, let's say now, for. 235 00:11:53,559 --> 00:11:57,760 Speaker 1: Example, like it's June, and if someone asks us to 236 00:11:58,040 --> 00:12:01,439 Speaker 1: come out with our French coat but in a new 237 00:12:01,520 --> 00:12:05,040 Speaker 1: chocolate brown color, like my only answer to that can 238 00:12:05,080 --> 00:12:07,800 Speaker 1: be yes, but it can be next winter, and then 239 00:12:08,280 --> 00:12:11,120 Speaker 1: you know, that sense of urgency is no longer there 240 00:12:11,320 --> 00:12:13,920 Speaker 1: because no one wants to wait a whole year for 241 00:12:14,000 --> 00:12:16,560 Speaker 1: something to come out. So that's the only tricky thing 242 00:12:17,080 --> 00:12:21,000 Speaker 1: with taking requests from customers, which I absolutely love doing 243 00:12:21,000 --> 00:12:22,680 Speaker 1: and I honestly want to do it. More like if 244 00:12:22,720 --> 00:12:25,520 Speaker 1: you can get feedback from your community, that's like just 245 00:12:25,679 --> 00:12:28,760 Speaker 1: you've hit the jackpot because the people that are supporting. 246 00:12:28,320 --> 00:12:29,960 Speaker 2: You are telling you exactly what they want. 247 00:12:30,280 --> 00:12:34,559 Speaker 1: But one of the tricky things is seasons and people, 248 00:12:34,800 --> 00:12:38,040 Speaker 1: you know, asking in the middle of summer are you 249 00:12:38,080 --> 00:12:42,240 Speaker 1: coming out with XYZ mini dress? And I have that 250 00:12:42,320 --> 00:12:43,840 Speaker 1: thought of, oh my god, like that is a really 251 00:12:43,840 --> 00:12:46,840 Speaker 1: good idea, but by the time I sample it, and 252 00:12:46,960 --> 00:12:49,040 Speaker 1: get it right and we do production, it's going to 253 00:12:49,080 --> 00:12:51,680 Speaker 1: be the middle of winter, you know. So that's always 254 00:12:51,679 --> 00:12:55,680 Speaker 1: one of the trickier sides of taking requests from your 255 00:12:55,800 --> 00:12:59,240 Speaker 1: community is they always are requesting something that they would 256 00:12:59,400 --> 00:13:02,960 Speaker 1: like now, but it takes a really long time for 257 00:13:03,040 --> 00:13:06,160 Speaker 1: it to be made. I definitely do have a lot 258 00:13:06,200 --> 00:13:08,600 Speaker 1: of those moments where we get a request and I 259 00:13:08,640 --> 00:13:11,320 Speaker 1: think to myself, that's actually a really good idea, or 260 00:13:11,400 --> 00:13:14,360 Speaker 1: why didn't I think of doing that, or why didn't 261 00:13:14,360 --> 00:13:17,440 Speaker 1: I think of bringing that top back? You know, we 262 00:13:17,520 --> 00:13:20,280 Speaker 1: have people ask for things to come back from like 263 00:13:20,400 --> 00:13:23,280 Speaker 1: last year, for example, like a year ago style, and 264 00:13:23,280 --> 00:13:26,319 Speaker 1: then I haven't put it into production for the next year, 265 00:13:26,640 --> 00:13:29,640 Speaker 1: and then it's too late by the time someone requests it, 266 00:13:29,679 --> 00:13:31,400 Speaker 1: and then I think, damn it, like why didn't I 267 00:13:31,400 --> 00:13:35,280 Speaker 1: have that on my restocks list for this winter kind 268 00:13:35,320 --> 00:13:39,640 Speaker 1: of thing. So I guess that's one downfall of having 269 00:13:40,160 --> 00:13:43,480 Speaker 1: everyone sending us feedback, is like they're sending us feedback 270 00:13:43,520 --> 00:13:47,680 Speaker 1: and requests for something they want next month or this weekend. 271 00:13:47,760 --> 00:13:49,760 Speaker 1: You know, I've got my hands like is this coming 272 00:13:49,840 --> 00:13:52,880 Speaker 1: back anytime soon? Or is fake coming out with any 273 00:13:53,040 --> 00:13:54,960 Speaker 1: x y Z? And I'm like Damn. I wish I 274 00:13:54,960 --> 00:13:57,480 Speaker 1: could come out with something so quickly because that's a 275 00:13:57,520 --> 00:14:02,199 Speaker 1: fantastic idea, but I always have to work like six 276 00:14:02,280 --> 00:14:05,480 Speaker 1: plus months in advance. So hey, the next time you're 277 00:14:05,520 --> 00:14:09,680 Speaker 1: sending us or any business feedback, especially if they're in 278 00:14:09,720 --> 00:14:14,559 Speaker 1: the clothing industry, just bear in mind this shit takes 279 00:14:14,720 --> 00:14:17,400 Speaker 1: a really long time. I wish it didn't, but that's 280 00:14:17,440 --> 00:14:21,040 Speaker 1: just the way that it is. Anyway, this is a bonus, 281 00:14:21,120 --> 00:14:23,480 Speaker 1: and I know Xander will be editing this saying okay, 282 00:14:23,560 --> 00:14:25,760 Speaker 1: it's been about fifteen minutes, we need to wrap it up. 283 00:14:26,400 --> 00:14:27,240 Speaker 2: Thank you so much. 284 00:14:27,320 --> 00:14:30,080 Speaker 1: We have this like massive board that we put all 285 00:14:30,080 --> 00:14:33,120 Speaker 1: of the dms into, and Xander has copied and pasted 286 00:14:33,160 --> 00:14:36,640 Speaker 1: your message without your name. I can see that you're 287 00:14:36,640 --> 00:14:39,760 Speaker 1: a brow lash and make up specialist, though, so thank 288 00:14:39,760 --> 00:14:42,040 Speaker 1: you so much for sending through all of these questions 289 00:14:42,400 --> 00:14:45,040 Speaker 1: and to put it in a nutshell, our Fate Society 290 00:14:45,080 --> 00:14:48,200 Speaker 1: Facebook group is an extremely powerful tool for us to 291 00:14:48,320 --> 00:14:51,360 Speaker 1: use as a business. First of all, it's free. It 292 00:14:51,440 --> 00:14:53,720 Speaker 1: is free for us to have a Facebook group. It's 293 00:14:53,800 --> 00:14:56,480 Speaker 1: not like Facebook ads where we have to, you know, 294 00:14:56,680 --> 00:14:59,280 Speaker 1: pay to advertise to people and tell them about our 295 00:14:59,360 --> 00:14:59,960 Speaker 1: new arrival. 296 00:15:00,360 --> 00:15:01,320 Speaker 2: So it's a great. 297 00:15:01,080 --> 00:15:03,440 Speaker 1: Marketing tool for us to be able to tell all 298 00:15:03,480 --> 00:15:05,920 Speaker 1: of our group members about a restock or about a 299 00:15:05,920 --> 00:15:08,200 Speaker 1: new collection that we're launching. And also, like what I've 300 00:15:08,200 --> 00:15:11,040 Speaker 1: been discussing in this episode, it's a fantastic way for 301 00:15:11,120 --> 00:15:14,360 Speaker 1: us to get feedback on certain things. I'll post samples 302 00:15:14,360 --> 00:15:16,880 Speaker 1: in there and get everyone's feedback. I'll post something and 303 00:15:16,920 --> 00:15:18,640 Speaker 1: say what colors do we need to come out with 304 00:15:18,720 --> 00:15:22,040 Speaker 1: in this style, It's just great for the community and 305 00:15:22,080 --> 00:15:25,600 Speaker 1: getting that exact direct feedback. And it's great because it 306 00:15:25,640 --> 00:15:28,160 Speaker 1: gives our community a voice within our business as well, 307 00:15:28,320 --> 00:15:32,120 Speaker 1: so people can send us their ideas and suggestions. And 308 00:15:32,120 --> 00:15:34,160 Speaker 1: if you're in the group and you haven't posted in 309 00:15:34,200 --> 00:15:36,960 Speaker 1: there yet, by all means post your ideas and suggestions. 310 00:15:37,000 --> 00:15:40,560 Speaker 1: I absolutely love hearing them. I'm in that group every 311 00:15:40,640 --> 00:15:43,440 Speaker 1: single day, Like I check that shit every day, multiple 312 00:15:43,440 --> 00:15:48,400 Speaker 1: times a day. It's part of my daily phone addiction routine. 313 00:15:49,120 --> 00:15:52,000 Speaker 1: And also, I think one of my favorite things that 314 00:15:52,080 --> 00:15:54,480 Speaker 1: I see happening in our Fate Society group is when 315 00:15:54,520 --> 00:15:59,520 Speaker 1: people post their outfits or when they post about their 316 00:15:59,560 --> 00:16:03,080 Speaker 1: in store experience, Because it's one thing for me to 317 00:16:03,800 --> 00:16:06,040 Speaker 1: be proud of what we're doing as a brand, but 318 00:16:06,120 --> 00:16:08,480 Speaker 1: also in our retail stores. But then when I see 319 00:16:08,480 --> 00:16:10,760 Speaker 1: people's posts of like their shopping bags, and they're like, 320 00:16:10,800 --> 00:16:14,280 Speaker 1: I just went to fake paramatter and here's my experience, 321 00:16:15,000 --> 00:16:17,480 Speaker 1: it's just one of the coolest things ever to get 322 00:16:17,480 --> 00:16:20,840 Speaker 1: that kind of feedback in our group. So I guess 323 00:16:20,920 --> 00:16:23,120 Speaker 1: the moral of the story is join Fate Society if 324 00:16:23,160 --> 00:16:26,640 Speaker 1: you're not in it already. And thank you again, brow 325 00:16:26,760 --> 00:16:28,640 Speaker 1: Lash and Makeup Specialist. 326 00:16:28,560 --> 00:16:30,320 Speaker 2: For sending in your questions. 327 00:16:30,320 --> 00:16:33,120 Speaker 1: If anyone has any other questions for us, please send 328 00:16:33,200 --> 00:16:36,960 Speaker 1: us a DM on Big Business on Instagram. We keep 329 00:16:37,000 --> 00:16:40,239 Speaker 1: and save everyone's questions and I've just got a stockpile 330 00:16:40,280 --> 00:16:43,280 Speaker 1: of questions for these bonus episodes, so you're giving me content. 331 00:16:43,800 --> 00:16:45,800 Speaker 1: Thank you so much, and I'll be back next week 332 00:16:45,920 --> 00:16:46,400 Speaker 1: in my main