1 00:00:04,160 --> 00:00:07,200 Speaker 1: Hi, I'm Britney Saunders and welcome to Big Business, the 2 00:00:07,240 --> 00:00:09,240 Speaker 1: place where business is far from boring. 3 00:00:09,320 --> 00:00:11,440 Speaker 2: And today I'm recording on gaddigle Land. 4 00:00:12,000 --> 00:00:14,320 Speaker 1: Now, I somehow managed to build an empire from the 5 00:00:14,360 --> 00:00:16,759 Speaker 1: garage underneath my house, and I'm here to share it 6 00:00:16,800 --> 00:00:20,280 Speaker 1: all with you, from the winds, the mistakes, the challenging 7 00:00:20,360 --> 00:00:23,279 Speaker 1: times and the funny moments in between. So, whether you're 8 00:00:23,320 --> 00:00:25,720 Speaker 1: in business already, perhaps you're not in the game at all, 9 00:00:25,960 --> 00:00:28,320 Speaker 1: Maybe you're just looking for some inspo, or you simply 10 00:00:28,360 --> 00:00:30,440 Speaker 1: just want to hear the tea, this is the podcast 11 00:00:30,440 --> 00:00:33,920 Speaker 1: for you. Coming up on today's episode, I am welcoming 12 00:00:34,000 --> 00:00:38,519 Speaker 1: a very special guest. Today's guest is bold, spicy, and 13 00:00:38,600 --> 00:00:41,839 Speaker 1: not afraid to shake things up literally. She's the founder 14 00:00:41,880 --> 00:00:45,320 Speaker 1: of Mingle Seasoning, the Aussie brand that's taken over spice 15 00:00:45,440 --> 00:00:49,240 Speaker 1: racks and supermarket shelves with a mission to make cooking fun. 16 00:00:49,000 --> 00:00:52,640 Speaker 2: Clean and anything but boring. What started as a side 17 00:00:52,720 --> 00:00:55,880 Speaker 2: hustle quickly turned into a full blown movement. 18 00:00:55,560 --> 00:00:59,320 Speaker 1: And along the way, she's delivered cheeky viral campaigns, challenged 19 00:00:59,360 --> 00:01:02,360 Speaker 1: industry normal and tackle the mindset battles that come with 20 00:01:02,520 --> 00:01:05,880 Speaker 1: building a business from the ground up, from printing barcodes 21 00:01:05,920 --> 00:01:09,120 Speaker 1: wrong and personally fixing them in coals to launching a 22 00:01:09,280 --> 00:01:12,759 Speaker 1: saucy only fans inspired infomercial for meat rubs. 23 00:01:12,840 --> 00:01:13,080 Speaker 2: Yep. 24 00:01:13,319 --> 00:01:17,080 Speaker 1: Really, she's not just selling seasonings, she's rewriting the rule 25 00:01:17,080 --> 00:01:20,240 Speaker 1: book on what a food brand can be. So please 26 00:01:20,280 --> 00:01:23,080 Speaker 1: welcome the powerhouse behind Mingle Seasoning. 27 00:01:23,360 --> 00:01:25,400 Speaker 2: Jordan, Welcome to big Business. 28 00:01:25,560 --> 00:01:26,399 Speaker 3: Thank you for having me. 29 00:01:26,600 --> 00:01:27,440 Speaker 2: I'm glad to have you here. 30 00:01:27,480 --> 00:01:30,040 Speaker 1: You know that I've actually got quite the Mingle collection 31 00:01:30,120 --> 00:01:31,760 Speaker 1: happening at home, actually, do you. 32 00:01:31,959 --> 00:01:32,160 Speaker 2: Yeah. 33 00:01:32,200 --> 00:01:36,920 Speaker 1: I started with your everything but the Bagels seasoning yeaes iconic. Yeah, 34 00:01:36,920 --> 00:01:41,120 Speaker 1: I remember like those bagels going viral and everyone making 35 00:01:41,120 --> 00:01:43,160 Speaker 1: the bagels with all the seasoning and it was like 36 00:01:43,319 --> 00:01:45,640 Speaker 1: only in America or like a costco that people could 37 00:01:45,680 --> 00:01:47,720 Speaker 1: get them or whatever. Yeah, And then that was the 38 00:01:47,720 --> 00:01:50,400 Speaker 1: first time that I saw your brand popping up because 39 00:01:50,440 --> 00:01:52,760 Speaker 1: you'd made the everything but the bagel. So that was 40 00:01:52,800 --> 00:01:55,520 Speaker 1: the first one that I bought. And then now I've 41 00:01:55,520 --> 00:01:56,120 Speaker 1: got like ten. 42 00:01:56,640 --> 00:01:58,600 Speaker 3: I'm so stoked. I'll have to share that when I 43 00:01:58,840 --> 00:02:02,400 Speaker 3: go back to the office because we all fangirl you bread. Ah. 44 00:02:02,440 --> 00:02:05,000 Speaker 3: But to know that you're using Mingle, that's made my. 45 00:02:05,000 --> 00:02:07,760 Speaker 1: Day and I'm an unofficial ambassador to like just I 46 00:02:07,840 --> 00:02:10,440 Speaker 1: was downstairs before waiting for Xander to come and get 47 00:02:10,440 --> 00:02:12,160 Speaker 1: me from the lift, and I was talking to these 48 00:02:12,200 --> 00:02:14,440 Speaker 1: two guys and then they were asking me what I'm 49 00:02:14,440 --> 00:02:16,359 Speaker 1: doing today, and I said, I was interviewing. 50 00:02:15,960 --> 00:02:18,040 Speaker 2: You, and so I did a big pitch about your 51 00:02:18,440 --> 00:02:19,080 Speaker 2: business to them. 52 00:02:19,320 --> 00:02:20,200 Speaker 3: We'll have to check it out. 53 00:02:20,200 --> 00:02:22,520 Speaker 2: I'm like, yeah, do it. It's like way better for 54 00:02:22,560 --> 00:02:25,280 Speaker 2: you has no sugar, Like I'm doing the full pitch 55 00:02:25,600 --> 00:02:28,320 Speaker 2: about the seasonings. So welcome. 56 00:02:28,320 --> 00:02:31,600 Speaker 1: I'm glad to have you here being a brand, a brand, 57 00:02:31,840 --> 00:02:35,440 Speaker 1: being a fan of the brand, and I saw you speak. 58 00:02:35,520 --> 00:02:37,560 Speaker 2: Was it last year or the year before? 59 00:02:37,800 --> 00:02:39,200 Speaker 3: I think it was about two years ago. 60 00:02:39,440 --> 00:02:42,280 Speaker 1: Yeah, so I'm glad to have you in the hot seat. 61 00:02:42,400 --> 00:02:45,280 Speaker 1: So let's take it back, especially for those that aren't 62 00:02:45,280 --> 00:02:48,520 Speaker 1: familiar with Mingle. How did it come to be and 63 00:02:48,919 --> 00:02:51,080 Speaker 1: was it a light bulb moment for you or was 64 00:02:51,120 --> 00:02:53,520 Speaker 1: it more of a slow burn? Talk us through how 65 00:02:53,520 --> 00:02:54,040 Speaker 1: it came to be. 66 00:02:54,400 --> 00:02:57,680 Speaker 3: Well, it definitely was a light bulb moment. I was 67 00:02:57,800 --> 00:03:02,080 Speaker 3: four years into my marketing role at a natural drinks 68 00:03:02,120 --> 00:03:06,160 Speaker 3: company called Capip. My dad was a small business owner, 69 00:03:06,280 --> 00:03:08,359 Speaker 3: so he was a plumber, so it was my grandpa. 70 00:03:08,840 --> 00:03:11,680 Speaker 3: So small business was kind of in my blood, and 71 00:03:11,720 --> 00:03:14,200 Speaker 3: I knew one day I wanted to own my own business. 72 00:03:14,560 --> 00:03:18,640 Speaker 3: I just needed an idea. I think working in drinks 73 00:03:18,919 --> 00:03:22,520 Speaker 3: and natural drinks, I started to see consumers and myself 74 00:03:22,639 --> 00:03:26,280 Speaker 3: be more conscious of what's in food and drinks. And 75 00:03:26,320 --> 00:03:29,320 Speaker 3: at the age I was twenty five, I was trying 76 00:03:29,360 --> 00:03:33,040 Speaker 3: to be a bit organized and healthy. So on Sunday afternoons, 77 00:03:33,080 --> 00:03:36,160 Speaker 3: I'd meal prep my meals, have my chicken out, my 78 00:03:36,240 --> 00:03:39,840 Speaker 3: veggies out, and I loved the seasoning because the spices 79 00:03:39,840 --> 00:03:43,160 Speaker 3: were all blended together, yep, so you could just simply 80 00:03:43,320 --> 00:03:45,440 Speaker 3: shake it on your protein, your veg. You were good 81 00:03:45,480 --> 00:03:48,400 Speaker 3: to go and your meal tasted great. And then this 82 00:03:48,480 --> 00:03:50,960 Speaker 3: one Sunday, I was cleaning out my pantry and I'd, 83 00:03:51,200 --> 00:03:53,640 Speaker 3: like what I said, started to become more conscious looking 84 00:03:53,680 --> 00:03:56,640 Speaker 3: at what's actually in these products that I'd grown up with. 85 00:03:57,160 --> 00:04:00,560 Speaker 3: And I think when you become a young adult, that's 86 00:04:00,600 --> 00:04:03,320 Speaker 3: when you start challenging some of the views that maybe 87 00:04:03,760 --> 00:04:08,360 Speaker 3: your mom or your dad have kind of imparted on you. So, yeah, 88 00:04:08,360 --> 00:04:13,080 Speaker 3: it was this one Sunday afternoon, grabbed my Moroccan seasoning, 89 00:04:13,560 --> 00:04:16,880 Speaker 3: looked at the back and was like, oh, first ingredients 90 00:04:16,920 --> 00:04:18,120 Speaker 3: sugar And you just. 91 00:04:18,040 --> 00:04:20,240 Speaker 1: Never think that, would you, Like when you're when you've 92 00:04:20,279 --> 00:04:22,440 Speaker 1: got little jar with seasoning in it, you just think 93 00:04:22,480 --> 00:04:24,400 Speaker 1: it would be herbs and like just. 94 00:04:24,360 --> 00:04:27,680 Speaker 3: All the basics, just spices and a little bit of salt. Yeah, 95 00:04:28,200 --> 00:04:29,920 Speaker 3: and then yeah, there was a range of different cheap 96 00:04:29,960 --> 00:04:35,200 Speaker 3: fillers like flowers, artificial ingredients, preservatives, and so it was 97 00:04:35,200 --> 00:04:38,080 Speaker 3: at that point that's when the first light bulb went off, yep. 98 00:04:38,400 --> 00:04:41,120 Speaker 3: Went down to the supermarket to try and find a 99 00:04:41,120 --> 00:04:44,840 Speaker 3: brand that you know, didn't have those ingredients yep. And 100 00:04:44,880 --> 00:04:47,200 Speaker 3: it was more from the place of like are these 101 00:04:47,320 --> 00:04:50,440 Speaker 3: ingredients necessary in a spice blend? Like I definitely don't 102 00:04:50,440 --> 00:04:54,960 Speaker 3: want to be like, you know, no sugar. I do 103 00:04:55,080 --> 00:04:58,279 Speaker 3: believe in a balanced diet, but I just I had 104 00:04:58,320 --> 00:05:02,560 Speaker 3: that kind of challenging view to wards what was out there, 105 00:05:02,600 --> 00:05:05,040 Speaker 3: and I thought maybe there could be a better way 106 00:05:05,440 --> 00:05:09,160 Speaker 3: of creating spice blends. And really it takes like yourself, 107 00:05:09,200 --> 00:05:12,279 Speaker 3: it takes someone to challenge an industry for there to 108 00:05:12,320 --> 00:05:14,600 Speaker 3: be a new benchmark or paradigm. 109 00:05:14,240 --> 00:05:15,120 Speaker 2: Absolutely out there. 110 00:05:15,120 --> 00:05:17,120 Speaker 1: And because you wouldn't just like you'd never really think 111 00:05:17,160 --> 00:05:20,440 Speaker 1: about seasonings otherwise, Like I feel like it's a really 112 00:05:20,520 --> 00:05:22,880 Speaker 1: surprising industry to even go into. 113 00:05:23,360 --> 00:05:24,279 Speaker 2: And I think one. 114 00:05:24,080 --> 00:05:27,080 Speaker 1: Thing that a lot of people get stuck on when 115 00:05:27,080 --> 00:05:29,080 Speaker 1: it comes to wanting to start a business. Maybe they 116 00:05:29,080 --> 00:05:30,560 Speaker 1: were like you and you knew that you were going 117 00:05:30,600 --> 00:05:32,080 Speaker 1: to do something of your own one day. 118 00:05:33,040 --> 00:05:34,120 Speaker 2: It doesn't have. 119 00:05:34,120 --> 00:05:37,240 Speaker 1: To be like it can be something completely like out 120 00:05:37,240 --> 00:05:39,400 Speaker 1: of the box like you, for example, like going into 121 00:05:39,440 --> 00:05:42,320 Speaker 1: the world of seasonings, Like did you ever think that 122 00:05:42,320 --> 00:05:43,400 Speaker 1: that's where you would end up? 123 00:05:43,480 --> 00:05:44,480 Speaker 2: Or it was just that light. 124 00:05:44,360 --> 00:05:46,880 Speaker 1: Bulb moment when you've gone, oh my goodness, like these 125 00:05:46,920 --> 00:05:48,919 Speaker 1: seasonings have so much stuff in it, maybe this is 126 00:05:48,920 --> 00:05:49,840 Speaker 1: what I'm destined to do. 127 00:05:50,120 --> 00:05:52,360 Speaker 3: Mm hmm. It was as simple as that, Like people 128 00:05:52,400 --> 00:05:55,400 Speaker 3: even say, but it's such a simple idea, Yeah, And 129 00:05:56,160 --> 00:05:59,680 Speaker 3: it actually can just be that. Like I when as 130 00:05:59,720 --> 00:06:01,800 Speaker 3: a con when I was standing at that herbs and 131 00:06:01,839 --> 00:06:06,280 Speaker 3: spice aisle and I was looking at those old, daggy 132 00:06:06,400 --> 00:06:09,719 Speaker 3: heritage based brands. As a young consumer myself, it didn't 133 00:06:09,760 --> 00:06:12,359 Speaker 3: connect with me, and so there was it was time 134 00:06:12,400 --> 00:06:15,640 Speaker 3: for innovation. And all it takes is one person to 135 00:06:15,760 --> 00:06:18,120 Speaker 3: have a new view, to have a different take, for 136 00:06:18,160 --> 00:06:20,640 Speaker 3: you to kind of shake things up. And that's as 137 00:06:20,680 --> 00:06:22,400 Speaker 3: simple as my unintended. 138 00:06:22,000 --> 00:06:24,440 Speaker 2: Ye shaking up, shaking up your passes. 139 00:06:25,360 --> 00:06:29,880 Speaker 1: Was there any moment throughout, I guess, those early startup 140 00:06:29,960 --> 00:06:32,320 Speaker 1: days when you were getting into it where you thought 141 00:06:32,720 --> 00:06:35,800 Speaker 1: what am I doing? Like? Did you have any moments 142 00:06:36,000 --> 00:06:38,000 Speaker 1: or were you pretty confident the whole way through? 143 00:06:38,800 --> 00:06:42,239 Speaker 3: No? Honestly, still to this day, I have those moments. 144 00:06:42,600 --> 00:06:44,720 Speaker 3: I was thinking about some advice that I could give 145 00:06:44,760 --> 00:06:47,080 Speaker 3: to your community. And I was lucky enough to be 146 00:06:47,120 --> 00:06:51,440 Speaker 3: part of some accelerated programs that really provided a community 147 00:06:51,520 --> 00:06:55,520 Speaker 3: of I guess entrepreneurs or people starting their businesses at 148 00:06:55,520 --> 00:06:58,800 Speaker 3: a similar time. And further to that, there were also 149 00:06:58,880 --> 00:07:02,240 Speaker 3: some funds available, so that really helped at the start 150 00:07:02,600 --> 00:07:05,599 Speaker 3: to kind of be around other like minded business owners, 151 00:07:05,839 --> 00:07:09,560 Speaker 3: learn from them, ask questions like, Hey, what manufacturer do 152 00:07:09,600 --> 00:07:10,000 Speaker 3: you use? 153 00:07:10,160 --> 00:07:11,880 Speaker 2: How did you get onto that? Like how would other 154 00:07:11,880 --> 00:07:12,600 Speaker 2: people find that? 155 00:07:13,080 --> 00:07:17,280 Speaker 3: So a lot of universities have accelerated programs, okay, And 156 00:07:17,320 --> 00:07:21,240 Speaker 3: then I was also lucky a food company called Shabani Yogurt. 157 00:07:21,360 --> 00:07:26,600 Speaker 3: They also had an incubator program for five food startups 158 00:07:26,640 --> 00:07:30,000 Speaker 3: at the time for like a six month cohort. So 159 00:07:30,080 --> 00:07:33,640 Speaker 3: there are also private businesses in the kind of FMCG 160 00:07:33,960 --> 00:07:39,120 Speaker 3: supermarket space that also sometimes provide those programs for young founders. 161 00:07:39,200 --> 00:07:41,680 Speaker 1: I think that would be really good because mixed with 162 00:07:41,720 --> 00:07:43,920 Speaker 1: the feelings of like, I don't really have any ideas, 163 00:07:44,000 --> 00:07:45,480 Speaker 1: or I have an idea and I don't think it's 164 00:07:45,560 --> 00:07:48,320 Speaker 1: very good, and then also just being in those early 165 00:07:48,360 --> 00:07:52,400 Speaker 1: startup days, everyone feels absolutely clueless. People always say, you know, 166 00:07:52,440 --> 00:07:54,960 Speaker 1: what was your plan with fate? You know, and when 167 00:07:55,000 --> 00:07:57,000 Speaker 1: you start, you don't really have any of those big plans. 168 00:07:57,040 --> 00:08:00,560 Speaker 1: And that's okay to not have huge goals and dreams 169 00:08:00,560 --> 00:08:03,760 Speaker 1: and aspirations. But I think if people can find themselves 170 00:08:03,760 --> 00:08:06,080 Speaker 1: within a community where they're surrounded by other people who 171 00:08:06,120 --> 00:08:08,240 Speaker 1: are doing the same thing, that's going to make you 172 00:08:08,240 --> 00:08:10,080 Speaker 1: feel a lot more confident with all of those like 173 00:08:10,200 --> 00:08:12,800 Speaker 1: early decisions that you have to make when you're starting 174 00:08:12,800 --> 00:08:13,320 Speaker 1: something out. 175 00:08:13,560 --> 00:08:16,600 Speaker 3: For sure, it like validated my fears, my doubts, but 176 00:08:16,640 --> 00:08:19,120 Speaker 3: it also pushed me to kind of lean into things 177 00:08:19,520 --> 00:08:21,640 Speaker 3: as I was seeing other founders do so too. 178 00:08:22,000 --> 00:08:24,080 Speaker 1: Do you always use the term shake up because I 179 00:08:24,080 --> 00:08:27,280 Speaker 1: feel like it just goes so well with like seasonings. 180 00:08:27,400 --> 00:08:30,840 Speaker 3: There are a few food puns that I definitely use 181 00:08:30,960 --> 00:08:31,640 Speaker 3: because I was going to. 182 00:08:31,640 --> 00:08:36,440 Speaker 1: Say, like you've shaken up the world with your marketing campaigns. 183 00:08:36,760 --> 00:08:39,679 Speaker 1: First of all, Like I think from my perspective and 184 00:08:39,800 --> 00:08:42,400 Speaker 1: what you were mentioning earlier, when you do walk into 185 00:08:42,400 --> 00:08:45,480 Speaker 1: a supermarket and you go to the spice aisle, you know, 186 00:08:45,559 --> 00:08:47,520 Speaker 1: it does all look very much the same. And I 187 00:08:47,640 --> 00:08:49,559 Speaker 1: feel like when I opened my pantry when I was 188 00:08:49,600 --> 00:08:51,640 Speaker 1: a kid, I would see the same thing that I see, 189 00:08:52,240 --> 00:08:54,640 Speaker 1: you know, on the shelves today. So I think like 190 00:08:54,720 --> 00:08:57,760 Speaker 1: one awesome thing that you've done with Mingle is obviously 191 00:08:58,080 --> 00:09:01,559 Speaker 1: just the branding, Like it's fun, it's colorful, it's modern, 192 00:09:01,760 --> 00:09:04,079 Speaker 1: it stands out on the shelf amongst all the old 193 00:09:04,160 --> 00:09:07,120 Speaker 1: like glass jars and everything. I'm going to talk about 194 00:09:07,120 --> 00:09:10,199 Speaker 1: one of your most recent and iconic campaigns that I'm 195 00:09:10,240 --> 00:09:13,360 Speaker 1: absolutely gonna say wrong and the Sanders Edge just say 196 00:09:13,400 --> 00:09:13,800 Speaker 1: it wrong. 197 00:09:14,200 --> 00:09:19,400 Speaker 2: So it's is it? Paul Kenolos Mingle tell us about that. 198 00:09:20,960 --> 00:09:25,000 Speaker 3: We launched some Mexican Mexican products in the Mexican Aisle 199 00:09:25,080 --> 00:09:28,040 Speaker 3: in coals, and we kind of came together and we 200 00:09:28,040 --> 00:09:30,240 Speaker 3: were like, how can we launch this with a bang 201 00:09:30,960 --> 00:09:33,320 Speaker 3: and really shake things up. 202 00:09:34,200 --> 00:09:36,080 Speaker 2: I'm going to keep saying that this whole episode too 203 00:09:36,120 --> 00:09:36,840 Speaker 2: shake up. 204 00:09:38,200 --> 00:09:44,080 Speaker 3: We partnered with a creative director. His name's Michael Beveridge. 205 00:09:44,160 --> 00:09:45,120 Speaker 3: He was on Big. 206 00:09:44,960 --> 00:09:47,600 Speaker 2: Brother, Michael Beveridge, Yeah. 207 00:09:47,720 --> 00:09:53,360 Speaker 3: Yeah. He was also the previous creative director for Kowala Yeah, 208 00:09:53,440 --> 00:09:59,679 Speaker 3: and he had previously worked with the old old El 209 00:09:59,720 --> 00:10:03,559 Speaker 3: pass So ambassador Mia, who was part of this kind 210 00:10:03,600 --> 00:10:07,839 Speaker 3: of iconic campaign in the nineties pokenlos Dos like can 211 00:10:07,880 --> 00:10:09,960 Speaker 3: you have a soft taco a hard taco? Why not 212 00:10:10,040 --> 00:10:15,040 Speaker 3: have both? Yeap and Michael knew mea and so we 213 00:10:15,040 --> 00:10:19,040 Speaker 3: were jamming and he was like, what if you could 214 00:10:19,120 --> 00:10:24,560 Speaker 3: hire Mia for this campaign and the whole theme would 215 00:10:24,600 --> 00:10:27,160 Speaker 3: be out with the old, in with the news. Oh 216 00:10:27,160 --> 00:10:27,480 Speaker 3: my god. 217 00:10:27,520 --> 00:10:30,280 Speaker 1: So like even saying out with the old l paso, Yeah, 218 00:10:31,160 --> 00:10:35,840 Speaker 1: we have worried, like stepping into that territory. We were worried. 219 00:10:35,960 --> 00:10:39,199 Speaker 3: We did get lawyers to review our scripts, all of 220 00:10:39,240 --> 00:10:43,400 Speaker 3: our creative but we were also like, this is this 221 00:10:43,600 --> 00:10:47,640 Speaker 3: is the moment to kind of really be bold if 222 00:10:47,679 --> 00:10:51,200 Speaker 3: we say we're this challenger brand, like actually embody it 223 00:10:51,240 --> 00:10:54,520 Speaker 3: and do it. And so you know, the first step 224 00:10:54,600 --> 00:10:58,480 Speaker 3: was actually enrolling Mia, who you know, she at that 225 00:10:58,600 --> 00:11:01,600 Speaker 3: time I think was about twenty two, who she hadn't 226 00:11:01,640 --> 00:11:03,440 Speaker 3: worked with older passo for many years? 227 00:11:03,480 --> 00:11:05,320 Speaker 2: Can't she the young girl that was in the ads? 228 00:11:05,360 --> 00:11:06,760 Speaker 2: Yet was like why not have bug? 229 00:11:06,880 --> 00:11:09,680 Speaker 3: Yes? Well yeah, so yeah, I think she was about 230 00:11:09,720 --> 00:11:13,520 Speaker 3: four or five at that at that age and hasn't 231 00:11:13,559 --> 00:11:17,120 Speaker 3: really been in the public limelight for for a long time, 232 00:11:17,240 --> 00:11:21,800 Speaker 3: Like literally she just works at JD as a merchandiser, 233 00:11:21,880 --> 00:11:24,800 Speaker 3: Like she just has a normal life. So yeah, we 234 00:11:24,880 --> 00:11:28,440 Speaker 3: hopped on a phone call, like shared the vision and 235 00:11:28,559 --> 00:11:31,120 Speaker 3: she was willing to take the risk. And she also said, like, 236 00:11:31,200 --> 00:11:34,760 Speaker 3: you know, I've grown older. My choices similar to what 237 00:11:34,800 --> 00:11:37,200 Speaker 3: I was sharing before, like my choices for healthy food, 238 00:11:37,280 --> 00:11:41,120 Speaker 3: and like what I'm choosing now as an adult has changed, 239 00:11:41,880 --> 00:11:44,400 Speaker 3: and I'm willing to take this risk. So yeah, we 240 00:11:44,520 --> 00:11:49,880 Speaker 3: filmed a tvc a social media campaign, and we also 241 00:11:50,600 --> 00:11:55,160 Speaker 3: landed all this TV coverage without paying for it. Like 242 00:11:55,280 --> 00:11:58,000 Speaker 3: Mia was on Channel nine, I was on Channel seven 243 00:11:58,040 --> 00:12:00,880 Speaker 3: with her, and it just like really set a tone 244 00:12:01,080 --> 00:12:04,240 Speaker 3: for Mingles, not just this small startup brand, like we 245 00:12:04,360 --> 00:12:06,760 Speaker 3: are we're ready to compete with the big guys. 246 00:12:06,840 --> 00:12:08,280 Speaker 2: Yeah, we're challenging the big dogs. 247 00:12:08,360 --> 00:12:09,320 Speaker 3: Yeah that's epic. 248 00:12:09,559 --> 00:12:13,360 Speaker 1: Did she have any she obviously did that other ad 249 00:12:13,400 --> 00:12:16,240 Speaker 1: when she was so young. I wonder like she obviously 250 00:12:16,280 --> 00:12:20,320 Speaker 1: wasn't in any sort of like contract with them, so well, yeah, 251 00:12:20,360 --> 00:12:23,280 Speaker 1: we made sure that definitely there was no risk a 252 00:12:23,320 --> 00:12:26,560 Speaker 1: lifelong contract for being the old El Paso little girl 253 00:12:26,559 --> 00:12:29,640 Speaker 1: in the ad. That's so cool and I think that's 254 00:12:29,640 --> 00:12:33,080 Speaker 1: what marketing is all about, especially in twenty twenty five. 255 00:12:33,200 --> 00:12:35,520 Speaker 1: You know, if you want to get your brand out there, 256 00:12:35,760 --> 00:12:39,080 Speaker 1: it's just about like thinking outside of the box and 257 00:12:39,200 --> 00:12:41,839 Speaker 1: doing something different and doing something that is going to 258 00:12:41,920 --> 00:12:44,880 Speaker 1: make people talk. And I think especially you doing that, 259 00:12:44,960 --> 00:12:47,320 Speaker 1: it would have also tied into like the nostalgia of 260 00:12:47,360 --> 00:12:50,800 Speaker 1: those old TV ads, and I feel as if though 261 00:12:51,280 --> 00:12:55,280 Speaker 1: nostalgic marketing is becoming more and more popular, especially amongst 262 00:12:55,320 --> 00:12:57,800 Speaker 1: like millennials, Like we love anything that reminds us of 263 00:12:57,800 --> 00:12:58,760 Speaker 1: when we were kids. 264 00:12:59,160 --> 00:13:02,200 Speaker 2: So that was an absolute genius one on your behalf. 265 00:13:02,320 --> 00:13:05,440 Speaker 3: Thank you. I will say that I feel like your 266 00:13:05,640 --> 00:13:09,640 Speaker 3: Bunning's stunt at Coachella. Yes, it is a similar tone. 267 00:13:09,720 --> 00:13:12,680 Speaker 3: It's like these brands or people out in the world, 268 00:13:13,040 --> 00:13:17,640 Speaker 3: they've built like you know, thousands of eyeballs, spent thousands 269 00:13:17,760 --> 00:13:21,079 Speaker 3: of dollars on brand, and it was just so genius 270 00:13:21,120 --> 00:13:24,600 Speaker 3: of like the emotional connection that they've already spent on Bunnings, 271 00:13:25,000 --> 00:13:28,920 Speaker 3: and you kind of hijacked a moment and connected it 272 00:13:29,000 --> 00:13:31,360 Speaker 3: back to something that has like a really dear place 273 00:13:31,400 --> 00:13:32,560 Speaker 3: in a lot of people's lives. 274 00:13:32,679 --> 00:13:35,319 Speaker 1: And what's funny with that, And much like your campaign 275 00:13:35,400 --> 00:13:38,200 Speaker 1: is you were planning that thing and you knew that 276 00:13:38,320 --> 00:13:40,480 Speaker 1: it was going to be a success, and not that 277 00:13:40,559 --> 00:13:44,520 Speaker 1: my Bunnings Coachella thing like had anything to do with Bunnings, 278 00:13:44,559 --> 00:13:46,760 Speaker 1: like it was just us being idiots. But I remember 279 00:13:47,200 --> 00:13:49,599 Speaker 1: me planning that and I said to my partner A J. 280 00:13:49,720 --> 00:13:50,960 Speaker 1: We're going to be on the news. This is going 281 00:13:51,000 --> 00:13:52,760 Speaker 1: to have articles written about it, Like you just know 282 00:13:52,880 --> 00:13:55,080 Speaker 1: when you're going to be doing something epic that it's 283 00:13:55,080 --> 00:13:55,800 Speaker 1: gonna happen. 284 00:13:55,840 --> 00:13:57,560 Speaker 2: And then we were over there, we did it. Boom, 285 00:13:57,600 --> 00:14:00,559 Speaker 2: We're on Sunrise. Next morning, we're in the newspaper, daily 286 00:14:00,600 --> 00:14:01,240 Speaker 2: mail articles. 287 00:14:01,240 --> 00:14:03,760 Speaker 3: I said, TOLDA So it was iconic. 288 00:14:04,000 --> 00:14:06,400 Speaker 1: Yeah, you just know when you're doing something iconic. And 289 00:14:06,400 --> 00:14:08,000 Speaker 1: I'm sure you would have felt the same way. 290 00:14:12,400 --> 00:14:13,520 Speaker 2: So let's talk about. 291 00:14:13,360 --> 00:14:16,720 Speaker 1: Another iconic campaign that you have just released for your 292 00:14:16,760 --> 00:14:21,240 Speaker 1: new meat rub range, and you've collaborated with an OnlyFans 293 00:14:21,280 --> 00:14:26,640 Speaker 1: creator to promote this. Correct again, where has this idea 294 00:14:26,720 --> 00:14:29,680 Speaker 1: come from? How did it come about? And how it's 295 00:14:29,760 --> 00:14:30,240 Speaker 1: just released? 296 00:14:30,320 --> 00:14:30,480 Speaker 3: Right? 297 00:14:30,520 --> 00:14:31,360 Speaker 2: So how has it been? 298 00:14:31,720 --> 00:14:34,640 Speaker 3: The response has been very positive, like it was a 299 00:14:34,760 --> 00:14:38,120 Speaker 3: huge risk to not only work with an only Fans 300 00:14:38,160 --> 00:14:41,360 Speaker 3: creator and kind of as a you know, a mainstream 301 00:14:41,440 --> 00:14:44,920 Speaker 3: food brand. Embrace that. But second to that, I think 302 00:14:45,040 --> 00:14:49,160 Speaker 3: the Only Fans creator's name also is rather risky, his 303 00:14:49,360 --> 00:14:51,040 Speaker 3: name being the girth Master. 304 00:14:51,560 --> 00:14:52,720 Speaker 2: Was it with the girth Master? 305 00:14:55,680 --> 00:14:58,760 Speaker 1: Well, so how did this all come to be? And 306 00:14:58,800 --> 00:15:01,160 Speaker 1: were you the one that come up with the grand idea? 307 00:15:01,680 --> 00:15:05,160 Speaker 3: I wish I could take that glory, But it was 308 00:15:05,200 --> 00:15:06,320 Speaker 3: also Michael Beverage. 309 00:15:06,400 --> 00:15:09,360 Speaker 1: Again again, I'm I'm gonna have to hire Michael Bebbage. 310 00:15:09,440 --> 00:15:11,400 Speaker 1: He seems like he's got the best ideas in the world. 311 00:15:11,560 --> 00:15:14,520 Speaker 3: He has some great ideas. So yeah, basically the job 312 00:15:14,560 --> 00:15:17,040 Speaker 3: to be done was how can we get people talking 313 00:15:17,040 --> 00:15:20,800 Speaker 3: about our meat rubs in a playful, funny way. Yeah, 314 00:15:21,520 --> 00:15:25,720 Speaker 3: and then yeah, Michael was like, I know someone You're 315 00:15:25,760 --> 00:15:28,680 Speaker 3: gonna have to take a risk. But I guess ultimately 316 00:15:28,760 --> 00:15:31,080 Speaker 3: as well, we're trying to get as many new young 317 00:15:31,120 --> 00:15:35,000 Speaker 3: customers into supermarkets and girth Master has quite the following. 318 00:15:35,640 --> 00:15:39,120 Speaker 2: Quite the fine Oh I love it. 319 00:15:39,680 --> 00:15:42,880 Speaker 1: Talk us through like what this whole campaign and infomercial 320 00:15:42,960 --> 00:15:47,200 Speaker 1: looks like it's obviously featuring girth Master, who is he 321 00:15:47,280 --> 00:15:49,640 Speaker 1: essentially now like the face of your meat rubs. 322 00:15:49,680 --> 00:15:55,520 Speaker 3: His official title is Chief Satisfaction Officer Nice Mingle Seasoning. Yeah, 323 00:15:55,520 --> 00:15:59,080 Speaker 3: and so the campaign is called DTF, which is also 324 00:15:59,160 --> 00:16:04,800 Speaker 3: hilarious to flavor. I love it. Yeah, yeah, but I 325 00:16:04,840 --> 00:16:07,840 Speaker 3: guess once we had a chat with the girth Master 326 00:16:08,040 --> 00:16:12,160 Speaker 3: and he was enrolled yep. We then tried to navigate 327 00:16:12,200 --> 00:16:15,280 Speaker 3: what format do we want to kind of share this 328 00:16:15,360 --> 00:16:16,320 Speaker 3: brand message on. 329 00:16:16,560 --> 00:16:18,440 Speaker 1: Yeah, because you don't really want him just jumping on 330 00:16:18,520 --> 00:16:21,160 Speaker 1: his story being like try this meat rub like you 331 00:16:21,200 --> 00:16:23,520 Speaker 1: need to play into it more and make it even 332 00:16:23,560 --> 00:16:24,280 Speaker 1: more like him. 333 00:16:24,480 --> 00:16:27,320 Speaker 3: Correct, And we were like, we also think we need 334 00:16:27,360 --> 00:16:31,000 Speaker 3: some legitimacy of trying to like get this on TV. 335 00:16:31,720 --> 00:16:34,920 Speaker 3: So Michael was like, you know, infomercials are really outdated, 336 00:16:35,080 --> 00:16:40,120 Speaker 3: similar to spices, why can't you be memorable? Bold? And 337 00:16:40,160 --> 00:16:42,560 Speaker 3: like what mingle is in the spice Atisle, why can't 338 00:16:42,600 --> 00:16:46,040 Speaker 3: you be that on an infomercial? The challenge was how 339 00:16:46,080 --> 00:16:48,960 Speaker 3: can we get channel seven or Channel nine enrolled in 340 00:16:48,960 --> 00:16:53,600 Speaker 3: this idea? He had previously done another Koala infomercial that 341 00:16:53,720 --> 00:16:56,400 Speaker 3: was a bit risky, and so he had a relationship 342 00:16:56,400 --> 00:16:59,120 Speaker 3: with the Channel nine team and we just we pitched 343 00:16:59,120 --> 00:17:03,960 Speaker 3: the idea. It was all PG in terms of scripting, yep, 344 00:17:04,000 --> 00:17:05,959 Speaker 3: but they were cheeky innuendos. 345 00:17:06,320 --> 00:17:06,399 Speaker 1: Ye. 346 00:17:06,640 --> 00:17:09,399 Speaker 3: If you if you know, you know right, and if 347 00:17:09,440 --> 00:17:13,280 Speaker 3: you don't, you would just be watching an infomercial that's 348 00:17:13,320 --> 00:17:16,879 Speaker 3: talking about delicious seasonings and meat rops. 349 00:17:16,920 --> 00:17:19,679 Speaker 2: That's so clever, isn't it. And I love the DTF 350 00:17:20,119 --> 00:17:23,040 Speaker 2: Yes straight away we all like say yeah, down to 351 00:17:23,119 --> 00:17:23,920 Speaker 2: funck but. 352 00:17:25,800 --> 00:17:28,960 Speaker 3: I love it. Yeah. And I also have a box 353 00:17:29,000 --> 00:17:31,760 Speaker 3: for you as well, of like a PR package package 354 00:17:31,800 --> 00:17:34,720 Speaker 3: and it's got the girth Master has recorded a message 355 00:17:34,720 --> 00:17:35,960 Speaker 3: as well in. 356 00:17:35,840 --> 00:17:37,520 Speaker 2: The PR package. Can we listen to it? 357 00:17:37,560 --> 00:17:37,760 Speaker 1: Now? 358 00:17:40,600 --> 00:17:41,200 Speaker 2: Let me see. 359 00:17:41,280 --> 00:17:43,560 Speaker 1: So we've got a little button in the PR box 360 00:17:44,080 --> 00:17:46,400 Speaker 1: and it says get saucy and let's see what it says. 361 00:17:46,400 --> 00:17:50,359 Speaker 2: I'll play it into the mic, which means. 362 00:17:50,119 --> 00:18:01,159 Speaker 4: You're officially that's down to mingles chief satisfaction from a 363 00:18:01,160 --> 00:18:04,480 Speaker 4: fiery Perry chicken to a dusk and chicken. So good, 364 00:18:04,680 --> 00:18:08,680 Speaker 4: it's proposals. Things are about to get real. 365 00:18:10,280 --> 00:18:13,800 Speaker 1: This is hilarious, Like this is genius. Is there more No, 366 00:18:13,840 --> 00:18:15,280 Speaker 1: that's it, the one, Yeah, the one. 367 00:18:15,359 --> 00:18:16,080 Speaker 2: Oh how cool. 368 00:18:16,200 --> 00:18:18,240 Speaker 1: Yeah, and you've got a box of everything here there 369 00:18:18,359 --> 00:18:19,280 Speaker 1: is with the apron on. 370 00:18:19,600 --> 00:18:21,159 Speaker 3: Yeah, that's just some product for you. 371 00:18:21,359 --> 00:18:25,320 Speaker 1: So clever, like just thinking outside of the box, like 372 00:18:25,520 --> 00:18:28,359 Speaker 1: when making something like meat rubs, Like this is just 373 00:18:28,400 --> 00:18:30,560 Speaker 1: such a great genius idea. 374 00:18:31,240 --> 00:18:34,040 Speaker 3: Yeah, we're pretty stoked by it, and we were so 375 00:18:34,080 --> 00:18:37,199 Speaker 3: happy that Channel nine kind of embraced the challenge. We 376 00:18:37,280 --> 00:18:40,480 Speaker 3: had a bit of a curveball though with the infomercial filming, 377 00:18:40,640 --> 00:18:44,359 Speaker 3: so we filmed it once and then Channel nine lost 378 00:18:44,359 --> 00:18:51,919 Speaker 3: the footage and girth Master was leaving for America in 379 00:18:51,960 --> 00:18:56,240 Speaker 3: a week. Oh no, and Channel nine, like the producer 380 00:18:56,440 --> 00:18:59,160 Speaker 3: was so apologetic. 381 00:18:58,600 --> 00:19:00,760 Speaker 2: What they lost a Memorica SD car. 382 00:19:00,920 --> 00:19:04,400 Speaker 3: It like the it transferred to a server and the 383 00:19:04,440 --> 00:19:06,240 Speaker 3: IT team deleted it. 384 00:19:08,720 --> 00:19:11,480 Speaker 2: And so after you'd done the whole shoot day. Yes, 385 00:19:11,600 --> 00:19:12,679 Speaker 2: that is my biggest nightmare. 386 00:19:12,680 --> 00:19:15,200 Speaker 1: I always wondered, like, imagine losing the SD card or 387 00:19:15,280 --> 00:19:18,080 Speaker 1: files going corrupt, especially if you've done something massive with it. 388 00:19:18,359 --> 00:19:19,800 Speaker 2: Anti fans created. 389 00:19:19,440 --> 00:19:22,960 Speaker 3: And paid, Yes, and then we'd obviously yeah, we paid 390 00:19:23,080 --> 00:19:25,120 Speaker 3: for Michael to be there, we paid for the team 391 00:19:25,200 --> 00:19:29,680 Speaker 3: to come up. Yeah, And I like I also could 392 00:19:29,920 --> 00:19:33,680 Speaker 3: hear the fear in that producers, the Channel nine producers. 393 00:19:33,320 --> 00:19:37,000 Speaker 1: And then did this also like at this time after 394 00:19:37,040 --> 00:19:39,560 Speaker 1: you'd filmed it, were you like fully confident in what 395 00:19:39,600 --> 00:19:41,480 Speaker 1: you'd done or are you still feeling like, oh my goodness, 396 00:19:41,520 --> 00:19:43,360 Speaker 1: like we're working with the only fans creator, Like, did 397 00:19:43,400 --> 00:19:46,639 Speaker 1: you have any hesitancy around it by this point? 398 00:19:46,960 --> 00:19:50,040 Speaker 3: No, we were confident, and we also that day got 399 00:19:50,080 --> 00:19:52,760 Speaker 3: a really good cut. So you know, like when you 400 00:19:52,800 --> 00:19:55,560 Speaker 3: do an assignment or you do something and then you 401 00:19:55,640 --> 00:19:58,639 Speaker 3: lose it, it's like there's nothing worse than like trying to 402 00:19:58,680 --> 00:19:59,600 Speaker 3: recreate something. 403 00:20:00,359 --> 00:20:01,280 Speaker 2: He has to do it again. 404 00:20:01,320 --> 00:20:02,800 Speaker 1: But then in the back of my mind, I'd be going, 405 00:20:02,880 --> 00:20:04,560 Speaker 1: is this a universe telling me I shouldn't be doing 406 00:20:04,600 --> 00:20:07,159 Speaker 1: this bold idea? Like am I getting signals? Is that 407 00:20:07,200 --> 00:20:09,240 Speaker 1: why the footage has gotten lost? Because the universe is 408 00:20:09,240 --> 00:20:10,320 Speaker 1: saying this is too risky? 409 00:20:11,480 --> 00:20:14,239 Speaker 3: Look, I actually did have that, but more from like 410 00:20:14,560 --> 00:20:17,400 Speaker 3: or maybe for the channel it was too risky and 411 00:20:17,440 --> 00:20:23,600 Speaker 3: maybe there's some internal But my conspiracy theory was wrong 412 00:20:23,720 --> 00:20:27,840 Speaker 3: because Channel nine funded us to fly back up and 413 00:20:27,960 --> 00:20:30,920 Speaker 3: we were so lucky that the girth Master was available 414 00:20:30,960 --> 00:20:33,840 Speaker 3: within that week. He was like so busy, but he 415 00:20:33,920 --> 00:20:36,560 Speaker 3: made it work, and we refilmed it again. 416 00:20:36,920 --> 00:20:39,879 Speaker 2: Wow, and you got just the good results again. 417 00:20:40,160 --> 00:20:42,560 Speaker 3: It was almost because he'd done the script more and 418 00:20:42,640 --> 00:20:44,760 Speaker 3: more and more that he was even better that day. 419 00:20:44,880 --> 00:20:46,639 Speaker 2: So oh, thank goodness for that. 420 00:20:46,680 --> 00:20:48,639 Speaker 1: Imagine if he'd just gone overseas and then you just like, 421 00:20:48,640 --> 00:20:49,680 Speaker 1: there goes your whole campaign. 422 00:20:50,440 --> 00:20:53,760 Speaker 3: That was like, that was the I'm not gonna swear 423 00:20:53,760 --> 00:20:56,520 Speaker 3: on this podcast, so that I swear here on So 424 00:20:56,720 --> 00:20:58,760 Speaker 3: it was it was definitely like what the fuck are 425 00:20:58,800 --> 00:21:01,359 Speaker 3: we gonna do kind of moment. And we'd spent like 426 00:21:01,400 --> 00:21:02,760 Speaker 3: a lot of money. Yeah. 427 00:21:02,800 --> 00:21:03,000 Speaker 2: Wow. 428 00:21:03,160 --> 00:21:06,119 Speaker 3: We were lucky that it eventually paid off. And I 429 00:21:06,119 --> 00:21:08,680 Speaker 3: guess what was important was we tested it with some 430 00:21:08,720 --> 00:21:13,440 Speaker 3: customers just to make sure that the sentiment was It 431 00:21:13,480 --> 00:21:16,640 Speaker 3: was like we hit the sweet spot of humor cheekiness, 432 00:21:16,920 --> 00:21:19,440 Speaker 3: and those customers were like, I love the idea. 433 00:21:19,520 --> 00:21:20,800 Speaker 2: How did you test it with them? Did you let 434 00:21:20,840 --> 00:21:22,880 Speaker 2: them know the idea or we did? 435 00:21:22,920 --> 00:21:24,919 Speaker 3: We like picked up the phone and we were like, 436 00:21:25,240 --> 00:21:27,560 Speaker 3: these are the kind of archetype of customers that we 437 00:21:27,560 --> 00:21:29,679 Speaker 3: were like, oh, is this going to land with this 438 00:21:29,760 --> 00:21:30,800 Speaker 3: specific archetype? 439 00:21:30,800 --> 00:21:33,080 Speaker 1: And we called your customers to say, hey, I want 440 00:21:33,080 --> 00:21:34,280 Speaker 1: to do this for a campaign. 441 00:21:34,400 --> 00:21:36,560 Speaker 3: Yeah, and they thought it was funny, and so I 442 00:21:36,560 --> 00:21:39,520 Speaker 3: think that gave us more confidence of like, Okay, let's 443 00:21:39,520 --> 00:21:42,919 Speaker 3: back ourselves. This is cheeky, it's humorous. They're in on 444 00:21:42,960 --> 00:21:46,200 Speaker 3: the joke, and so yeah, we just kind of pushed through. 445 00:21:46,640 --> 00:21:47,160 Speaker 3: I love it. 446 00:21:47,520 --> 00:21:49,959 Speaker 2: Use your community for feedback. Community is everything. 447 00:21:50,040 --> 00:21:56,440 Speaker 1: Yeah, So steering away from the meat rubs. 448 00:21:57,359 --> 00:21:58,399 Speaker 3: Let's a detail. 449 00:21:58,640 --> 00:22:01,479 Speaker 1: Yeah, let's just go in a complete opposite direction. Talk 450 00:22:01,520 --> 00:22:04,919 Speaker 1: about mindset in business. I think all founders know how 451 00:22:05,000 --> 00:22:08,600 Speaker 1: much of business is just straight up mindset. And you've 452 00:22:08,600 --> 00:22:12,399 Speaker 1: mentioned that you feel as if though all founders should 453 00:22:12,440 --> 00:22:15,080 Speaker 1: have like a coach or a therapist to get them 454 00:22:15,119 --> 00:22:16,280 Speaker 1: through their business journey. 455 00:22:16,480 --> 00:22:17,720 Speaker 2: Talk to us more about that. 456 00:22:17,840 --> 00:22:20,320 Speaker 3: I definitely think founders need to be clear on what 457 00:22:20,400 --> 00:22:24,200 Speaker 3: works for them. But I have, Yeah, throughout I guess 458 00:22:24,280 --> 00:22:28,560 Speaker 3: my whole journey invested quite a bit into therapy and 459 00:22:28,640 --> 00:22:33,439 Speaker 3: coaching more to see my blind spots. And I think 460 00:22:33,560 --> 00:22:38,240 Speaker 3: a small business is like a pressure cooker where at 461 00:22:38,359 --> 00:22:42,000 Speaker 3: moments you are tested and sometimes you're the worst of 462 00:22:42,040 --> 00:22:44,960 Speaker 3: yourself and sometimes you're the best of yourself. Part of 463 00:22:44,960 --> 00:22:47,479 Speaker 3: the reason why I started Mingle was really driven by 464 00:22:48,440 --> 00:22:52,960 Speaker 3: my wounds and that middle child that kind of wanted 465 00:22:53,000 --> 00:22:56,479 Speaker 3: to be like mum and to my older sister, see, guys, 466 00:22:56,560 --> 00:23:00,640 Speaker 3: I can do it, watch me, And that stubborn and 467 00:23:01,160 --> 00:23:06,960 Speaker 3: conviction was unhealthy and led to me burning out. And 468 00:23:07,000 --> 00:23:10,480 Speaker 3: I think throughout the nine year journey, I've kind of 469 00:23:10,600 --> 00:23:13,080 Speaker 3: gotten to a place where it's not driven by that 470 00:23:13,200 --> 00:23:16,360 Speaker 3: external validation as much. These days, it's really driven by 471 00:23:17,000 --> 00:23:23,000 Speaker 3: purpose and my intrinsic desires rather than extrinsic. 472 00:23:22,880 --> 00:23:24,159 Speaker 2: I think I need to go to therapy. 473 00:23:24,200 --> 00:23:26,159 Speaker 1: I always say that on this podcast on Isxander, and 474 00:23:26,160 --> 00:23:28,879 Speaker 1: then I'm like, this podcast is my therapy. But I 475 00:23:28,920 --> 00:23:32,080 Speaker 1: can really relate to that as well, because I think, 476 00:23:32,400 --> 00:23:35,240 Speaker 1: and maybe for a lot of entrepreneurs and business owners, 477 00:23:35,480 --> 00:23:41,000 Speaker 1: we start the things that we do maybe trying to 478 00:23:41,080 --> 00:23:43,040 Speaker 1: prove a point to people who have told us otherwise 479 00:23:43,080 --> 00:23:43,680 Speaker 1: throughout our life. 480 00:23:43,720 --> 00:23:45,679 Speaker 2: And I know for a fact that's me. 481 00:23:46,040 --> 00:23:48,600 Speaker 1: And like I think my parents like never supporting me 482 00:23:48,720 --> 00:23:50,280 Speaker 1: in my life and not being a part of my 483 00:23:50,359 --> 00:23:52,720 Speaker 1: life is my reason why I started fate. Even though 484 00:23:52,840 --> 00:23:54,600 Speaker 1: you don't go I'm going to go out and do this, 485 00:23:54,680 --> 00:23:56,320 Speaker 1: I think it's like an underlying reason. 486 00:23:57,040 --> 00:23:58,800 Speaker 2: So I can really resonate with that. 487 00:23:59,160 --> 00:24:01,160 Speaker 1: And if there's anything I've learned in business, and I'm 488 00:24:01,160 --> 00:24:04,280 Speaker 1: sure you're the same and all other founders, is business 489 00:24:04,280 --> 00:24:08,000 Speaker 1: will make you look at yourself in ways that you 490 00:24:08,080 --> 00:24:10,480 Speaker 1: never could have imagined. Like it's a massive, like self 491 00:24:10,520 --> 00:24:13,920 Speaker 1: reflection journey, even just like in the smallest little moments 492 00:24:14,119 --> 00:24:16,000 Speaker 1: that you have in your day with like your staff, 493 00:24:16,040 --> 00:24:17,920 Speaker 1: and then you go home and then you like rethink 494 00:24:18,000 --> 00:24:20,080 Speaker 1: how you were in that and then you become so 495 00:24:20,800 --> 00:24:23,399 Speaker 1: aware of how other people will perceive you as well. 496 00:24:23,880 --> 00:24:27,680 Speaker 1: So I can understand how like having an external, third 497 00:24:27,720 --> 00:24:29,680 Speaker 1: party person to talk to about this kind of stuff 498 00:24:29,680 --> 00:24:30,840 Speaker 1: would be super beneficial. 499 00:24:31,400 --> 00:24:34,679 Speaker 3: I think on the flip side, the reason and like 500 00:24:34,920 --> 00:24:40,159 Speaker 3: your amazing strengths is like attributed to the things that 501 00:24:40,160 --> 00:24:42,600 Speaker 3: you've gone through. So I think I've also gone on 502 00:24:42,640 --> 00:24:45,040 Speaker 3: this full circle moment of being like I had a 503 00:24:45,080 --> 00:24:47,800 Speaker 3: point to prove, but certain things of the way I 504 00:24:48,000 --> 00:24:50,280 Speaker 3: was brought up actually now I'm like, oh, they are 505 00:24:50,280 --> 00:24:53,120 Speaker 3: the things that I actually like about myself, And rather 506 00:24:53,200 --> 00:24:56,840 Speaker 3: than having maybe resentment or anger towards those chapters and moments, 507 00:24:56,880 --> 00:25:00,919 Speaker 3: I'm like, oh, I'm actually grateful because that made me 508 00:25:01,160 --> 00:25:03,040 Speaker 3: the human being that I am today. 509 00:25:03,119 --> 00:25:04,040 Speaker 2: I couldn't agree more. 510 00:25:04,680 --> 00:25:08,159 Speaker 1: Have there been any light bulb moments for you, like 511 00:25:08,240 --> 00:25:10,480 Speaker 1: going to therapy that have like just stood out to 512 00:25:10,520 --> 00:25:13,000 Speaker 1: you and really helped you in your business journey, or 513 00:25:13,080 --> 00:25:15,040 Speaker 1: just any moments we're like, oh my gosh, they're so right, 514 00:25:15,119 --> 00:25:16,760 Speaker 1: and I'm going to stop doing that, or I'm going 515 00:25:16,800 --> 00:25:17,480 Speaker 1: to start doing that. 516 00:25:18,480 --> 00:25:20,800 Speaker 3: So I think that point that you said about point 517 00:25:20,880 --> 00:25:24,080 Speaker 3: to prove. I think at the start of my business journey, 518 00:25:24,160 --> 00:25:26,000 Speaker 3: there is a time where you do have to wear 519 00:25:26,040 --> 00:25:29,240 Speaker 3: all the hats, but there is a transition point where 520 00:25:29,240 --> 00:25:31,880 Speaker 3: you have to kind of let go of certain functions 521 00:25:31,920 --> 00:25:37,240 Speaker 3: and higher specialist And it was through therapy that I 522 00:25:37,320 --> 00:25:39,879 Speaker 3: recognized that that my ego was kind of and my 523 00:25:39,960 --> 00:25:44,440 Speaker 3: desire to control was trying to cling onto especially operations 524 00:25:44,440 --> 00:25:47,240 Speaker 3: which I am not good at, and I was trying 525 00:25:47,280 --> 00:25:51,280 Speaker 3: to cling onto that still out of control and lack 526 00:25:51,320 --> 00:25:56,520 Speaker 3: of trust. And what I realized is that actually was 527 00:25:56,600 --> 00:26:01,120 Speaker 3: hurting my business and it was hurting me. And through 528 00:26:01,160 --> 00:26:04,960 Speaker 3: recognizing that I need to learn how to trust and 529 00:26:05,080 --> 00:26:09,600 Speaker 3: let go, I now have an incredible supply chain manager 530 00:26:10,040 --> 00:26:13,840 Speaker 3: in the function that has added so much more value 531 00:26:14,040 --> 00:26:16,480 Speaker 3: to my business than I would ever have. 532 00:26:16,760 --> 00:26:18,640 Speaker 1: Rather than you be like I'll do it, but I'm 533 00:26:18,640 --> 00:26:20,280 Speaker 1: the same, like, I'll go I'll just do it because 534 00:26:20,320 --> 00:26:21,720 Speaker 1: like you know that you can do it and it'll 535 00:26:21,720 --> 00:26:22,560 Speaker 1: take two seconds. 536 00:26:22,960 --> 00:26:24,600 Speaker 2: But we don't have to be doing all the things. 537 00:26:24,680 --> 00:26:26,840 Speaker 1: Yeah, but that's hard when you first start out and 538 00:26:26,880 --> 00:26:31,120 Speaker 1: you're doing customer service, dispatch, design, everything to then let 539 00:26:31,160 --> 00:26:33,239 Speaker 1: go of that and trust other people. Yeah, Like I 540 00:26:33,280 --> 00:26:36,080 Speaker 1: remember feeling that that in my early days as well. 541 00:26:36,359 --> 00:26:39,160 Speaker 2: But you just have to do it sometimes to move forward. 542 00:26:39,560 --> 00:26:42,440 Speaker 3: Yeah, correct or exactly what you said, Like in the day, 543 00:26:42,520 --> 00:26:45,399 Speaker 3: I might not have time to like delegate or teach someone, 544 00:26:45,440 --> 00:26:47,480 Speaker 3: and I'd like live into that for years. 545 00:26:47,600 --> 00:26:50,280 Speaker 2: Yeah, lod it will take me two seconds. I'm the same. 546 00:26:50,359 --> 00:26:52,879 Speaker 1: I'm like, and it's not like to do it to 547 00:26:52,920 --> 00:26:55,120 Speaker 1: be malice or anything, but it's just like I'll do it. 548 00:26:55,320 --> 00:26:57,359 Speaker 2: And he's like, let go of that and let the other. 549 00:26:57,240 --> 00:27:00,119 Speaker 1: People do their things because they might be actually better 550 00:27:00,160 --> 00:27:02,639 Speaker 1: than you. Yeah, and that's a hard like peel to swallow. 551 00:27:02,640 --> 00:27:02,919 Speaker 3: As well. 552 00:27:02,920 --> 00:27:05,560 Speaker 1: As a business owner is like getting to that point 553 00:27:05,600 --> 00:27:08,479 Speaker 1: where you are going to be hiring people who are 554 00:27:08,520 --> 00:27:11,880 Speaker 1: better at things than you because like founder's mind said, 555 00:27:11,960 --> 00:27:13,520 Speaker 1: is I can do everything, and I can do it great, 556 00:27:13,800 --> 00:27:16,600 Speaker 1: but actually you can't and there's people that are better 557 00:27:16,600 --> 00:27:19,160 Speaker 1: than you at certain things and that's okay. 558 00:27:19,320 --> 00:27:22,399 Speaker 3: It's totally okay. And I think sometimes like your business 559 00:27:22,480 --> 00:27:26,560 Speaker 3: is better for it. And if you're like, that's that's 560 00:27:26,160 --> 00:27:28,040 Speaker 3: the mission is actually. 561 00:27:28,119 --> 00:27:31,119 Speaker 2: Yeah, that's great. I absolutely love that. 562 00:27:31,760 --> 00:27:34,840 Speaker 1: I do have one question on that topic before we 563 00:27:34,920 --> 00:27:37,760 Speaker 1: go to a completely different one. What is a part 564 00:27:37,800 --> 00:27:40,520 Speaker 1: of your job that people would be surprised to hear 565 00:27:40,560 --> 00:27:41,880 Speaker 1: that you still do yourself? 566 00:27:42,000 --> 00:27:44,560 Speaker 2: Are there any tasks that you do where people go, oh, 567 00:27:44,560 --> 00:27:45,639 Speaker 2: my gosh, do you still do that? 568 00:27:46,640 --> 00:27:50,919 Speaker 3: I still schedule and post on Instagram and TikTok, do you? 569 00:27:51,920 --> 00:27:56,240 Speaker 3: But we recently hired another content creator to join our team. 570 00:27:56,440 --> 00:27:59,119 Speaker 3: Nice We had one other content creator who's kind of 571 00:27:59,119 --> 00:28:04,160 Speaker 3: moved to the paid meta function of the business. Yeah, 572 00:28:04,200 --> 00:28:06,600 Speaker 3: I was kind of. I was back on the tools 573 00:28:06,600 --> 00:28:10,080 Speaker 3: for about eight weeks, still posting scheduling. 574 00:28:09,680 --> 00:28:10,399 Speaker 2: And it's fun. 575 00:28:10,600 --> 00:28:12,600 Speaker 1: Like that's the other thing too, that's really hard with 576 00:28:12,680 --> 00:28:15,520 Speaker 1: giving up tasks in your business, especially if you enjoy it. 577 00:28:16,680 --> 00:28:19,879 Speaker 3: I don't know if I enjoy scheduling, but I do enjoy, 578 00:28:20,400 --> 00:28:23,360 Speaker 3: like what you said before, I enjoy connecting with our 579 00:28:23,400 --> 00:28:26,760 Speaker 3: community and being like seeing the comments and replying to 580 00:28:26,800 --> 00:28:30,199 Speaker 3: them and feeling like, even with this risky campaign, the 581 00:28:30,280 --> 00:28:32,520 Speaker 3: moment like I've been on my phone and felt connected 582 00:28:32,560 --> 00:28:34,480 Speaker 3: to it is the moment I'm like, oh, we're good, 583 00:28:34,560 --> 00:28:37,840 Speaker 3: Like the sentiment's really like this, this is an awesome campaign. 584 00:28:38,400 --> 00:28:44,120 Speaker 3: Where if I completely detached myself specifically I guess from 585 00:28:44,200 --> 00:28:47,360 Speaker 3: a vehicle that is like keeps me connected to our 586 00:28:47,360 --> 00:28:50,800 Speaker 3: community and customers, I'd feel a little bit too removed. 587 00:28:50,920 --> 00:28:52,719 Speaker 1: And I think that's a hard thing as well that 588 00:28:52,840 --> 00:28:55,280 Speaker 1: I can relate to is when you're building a business, 589 00:28:55,400 --> 00:28:58,040 Speaker 1: especially one that you've started yourself from the very beginning 590 00:28:58,080 --> 00:29:02,080 Speaker 1: and you've grown it to become quite bit. I always 591 00:29:02,080 --> 00:29:05,720 Speaker 1: have fears around the business becoming so big that it's 592 00:29:05,760 --> 00:29:11,719 Speaker 1: beyond me and like losing that connection and like not control. 593 00:29:11,840 --> 00:29:14,800 Speaker 1: But you know, I do have fears around that, and 594 00:29:14,880 --> 00:29:16,920 Speaker 1: so I think that's a really important thing as well 595 00:29:16,920 --> 00:29:19,960 Speaker 1: for us founders, is to yeah, delegate, let go and 596 00:29:20,240 --> 00:29:22,600 Speaker 1: have other people focus on certain areas. But I'd hate 597 00:29:22,600 --> 00:29:25,040 Speaker 1: for it to ever get to the point where you 598 00:29:25,120 --> 00:29:27,040 Speaker 1: turn around and you look back at your company you're like, oh, 599 00:29:27,040 --> 00:29:28,920 Speaker 1: my goodness, like I don't know anything that's going on. 600 00:29:29,320 --> 00:29:31,640 Speaker 1: So it's like all about finding that perfect balance of 601 00:29:32,080 --> 00:29:36,040 Speaker 1: being super involved but not too far away and not 602 00:29:36,120 --> 00:29:39,400 Speaker 1: too close all at the same time. You know, like 603 00:29:39,440 --> 00:29:41,880 Speaker 1: I don't want to be micromanaging everyone. Yeah, but I 604 00:29:41,920 --> 00:29:43,560 Speaker 1: also don't want people to think I don't give a 605 00:29:43,600 --> 00:29:45,200 Speaker 1: shit and then I'm just off doing my own thing. 606 00:29:45,320 --> 00:29:48,120 Speaker 3: Yeah. And also for your customers to feel that that 607 00:29:48,200 --> 00:29:51,160 Speaker 3: message that they receive, whether it actually is you or 608 00:29:51,200 --> 00:29:56,000 Speaker 3: April or whoever, that that kind of Britney Saunder spirit 609 00:29:56,200 --> 00:29:58,800 Speaker 3: is in that message. Yes. I think that's what's important 610 00:29:58,840 --> 00:30:01,320 Speaker 3: as well. With my business is like it's started with 611 00:30:02,120 --> 00:30:05,880 Speaker 3: social media, yes, and people feel invested in the journey 612 00:30:06,000 --> 00:30:10,720 Speaker 3: and you like there is an element of yeah, warmth, sincerity, 613 00:30:11,040 --> 00:30:14,520 Speaker 3: authenticity that I want on our social media platforms. And 614 00:30:14,640 --> 00:30:18,280 Speaker 3: right now I'm learning to delegate, but I'm still still 615 00:30:18,320 --> 00:30:21,120 Speaker 3: involved in the trenches with social media day in, day out. 616 00:30:21,160 --> 00:30:22,360 Speaker 2: We're going to be in the comments forever. 617 00:30:22,480 --> 00:30:28,320 Speaker 3: Yeah. 618 00:30:28,400 --> 00:30:34,720 Speaker 1: Well, let's wrap up with our fiftieth topic of this episode. 619 00:30:35,560 --> 00:30:38,320 Speaker 2: Do you have any business blunders that you can share 620 00:30:38,360 --> 00:30:38,760 Speaker 2: with us? 621 00:30:38,840 --> 00:30:42,680 Speaker 1: Because whilst business is all fun and games and massive 622 00:30:42,720 --> 00:30:46,120 Speaker 1: achievements and the highlights that we share on social media, 623 00:30:46,200 --> 00:30:48,760 Speaker 1: we all make mistakes all the time. I make mistakes 624 00:30:48,760 --> 00:30:51,000 Speaker 1: every week and learn better for next time. So are 625 00:30:51,040 --> 00:30:53,600 Speaker 1: there any standout moments for you throughout your journey where 626 00:30:53,640 --> 00:30:57,360 Speaker 1: you've thought, oh my god, I've really fucked up and 627 00:30:56,720 --> 00:30:57,880 Speaker 1: how did. 628 00:30:57,760 --> 00:31:01,760 Speaker 3: You fix it? There are many. What came to mind was, 629 00:31:02,240 --> 00:31:06,880 Speaker 3: SO started my business as an e commerce store because 630 00:31:06,960 --> 00:31:08,600 Speaker 3: I didn't have a lot of money, and I was like, 631 00:31:08,720 --> 00:31:11,440 Speaker 3: I need to build a community outside of the supermarket 632 00:31:11,760 --> 00:31:14,880 Speaker 3: and when I'm ready, eventually I can take that community 633 00:31:15,080 --> 00:31:17,600 Speaker 3: and say you to the supermarkets. Hey, I've got this community. 634 00:31:17,640 --> 00:31:20,360 Speaker 3: I want to bring them to the supermarket. So started 635 00:31:20,400 --> 00:31:23,920 Speaker 3: with e commerce, transition to health food stores, and then 636 00:31:23,960 --> 00:31:28,680 Speaker 3: I finally landed five Coals and five Woolworth stores. Now, 637 00:31:28,680 --> 00:31:31,800 Speaker 3: when you get into supermarkets, there are so many different 638 00:31:31,920 --> 00:31:37,840 Speaker 3: like instruction manuals, and it's very like for a startup founder, 639 00:31:37,880 --> 00:31:41,120 Speaker 3: it's very confronting to read all those manuals and one 640 00:31:41,120 --> 00:31:43,720 Speaker 3: thing you need on your product, which I don't know 641 00:31:43,760 --> 00:31:45,240 Speaker 3: if you have barcodes. 642 00:31:45,360 --> 00:31:48,040 Speaker 1: Yes, yes, we didn't have those for years, and let 643 00:31:48,080 --> 00:31:50,480 Speaker 1: me tell you, we sent out so many wrong items 644 00:31:50,520 --> 00:31:54,840 Speaker 1: to like hundreds hundreds, Like barcodes are really helpful everyone, 645 00:31:55,120 --> 00:32:00,200 Speaker 1: just so FYI put barcodes on your product. But we'll 646 00:32:00,240 --> 00:32:02,440 Speaker 1: start with none. And then we learned at some point, oh, 647 00:32:02,520 --> 00:32:03,840 Speaker 1: she should probably have barcodes. 648 00:32:03,920 --> 00:32:06,320 Speaker 3: Yeah, and you need the barcodes at the right size, 649 00:32:06,440 --> 00:32:09,760 Speaker 3: at the right quality. And when I landed these five 650 00:32:09,800 --> 00:32:12,240 Speaker 3: wool Worst and coal stores, I was delivering them in 651 00:32:12,320 --> 00:32:14,840 Speaker 3: my spice van every weekend, I'd hop in and I'd 652 00:32:14,840 --> 00:32:18,880 Speaker 3: deliver them to the stores. But these stores, I stuffed 653 00:32:18,960 --> 00:32:21,080 Speaker 3: up the barcodes and they were too small, so they 654 00:32:21,120 --> 00:32:24,680 Speaker 3: weren't scanning. And if they don't scan, then you're not 655 00:32:24,680 --> 00:32:28,040 Speaker 3: getting the sales. And then the buyers obviously are like, 656 00:32:28,360 --> 00:32:31,320 Speaker 3: your products aren't aren't selling. So we picked it up 657 00:32:31,520 --> 00:32:33,760 Speaker 3: very quickly. But then I didn't want to tell the 658 00:32:33,800 --> 00:32:37,040 Speaker 3: buyer because also then I was like, oh, then I'm 659 00:32:37,040 --> 00:32:38,560 Speaker 3: not going to like I'm going to get in trouble 660 00:32:39,000 --> 00:32:41,800 Speaker 3: and then maybe I'll get delisted. And you only get 661 00:32:41,840 --> 00:32:46,280 Speaker 3: really one or two chances with Colson Woolworst. So I 662 00:32:46,320 --> 00:32:48,560 Speaker 3: hopped in my van and I drove around to all 663 00:32:48,600 --> 00:32:52,640 Speaker 3: the stores and very subtly, like in the aisles, stuck 664 00:32:52,760 --> 00:33:00,520 Speaker 3: new barcodes. You just quietly in over the products. And now, 665 00:33:00,760 --> 00:33:04,760 Speaker 3: like if that had happened, Mingle now is stocked in 666 00:33:04,840 --> 00:33:08,200 Speaker 3: like a thousand calls and will wear stores. That would 667 00:33:08,200 --> 00:33:10,640 Speaker 3: have been a full product recall and I would have 668 00:33:10,680 --> 00:33:14,600 Speaker 3: been done, like that's hundreds of thousands of dollars worth 669 00:33:14,600 --> 00:33:16,840 Speaker 3: of stock. But it was lucky that I could hop 670 00:33:16,880 --> 00:33:19,080 Speaker 3: in my van for these specific five stores. And so, 671 00:33:19,160 --> 00:33:21,640 Speaker 3: like my last little bit of advice for founder is 672 00:33:21,640 --> 00:33:24,040 Speaker 3: is like it's one thing to want to jump to 673 00:33:24,080 --> 00:33:27,160 Speaker 3: a supermarket or a big retailer and have that dream, 674 00:33:27,320 --> 00:33:30,200 Speaker 3: but like, I'm a big believer of like start small 675 00:33:30,800 --> 00:33:35,160 Speaker 3: and work your way up and get your operations ready 676 00:33:35,240 --> 00:33:42,520 Speaker 3: for growth. Because I wasn't ready for a thousand stores, 677 00:33:42,720 --> 00:33:44,800 Speaker 3: but I had the grace to hop in my van 678 00:33:45,040 --> 00:33:47,959 Speaker 3: and go around and fix that. And once i'd you know, 679 00:33:48,960 --> 00:33:51,360 Speaker 3: read all my manuals properly, I was then ready to 680 00:33:51,440 --> 00:33:54,400 Speaker 3: kind of progress the one thousand stores. But yeah, in 681 00:33:54,440 --> 00:33:57,040 Speaker 3: those early days, there were so many of those mistakes. 682 00:33:57,760 --> 00:34:00,320 Speaker 1: Make sure your barcodes are the right size. Had just 683 00:34:00,320 --> 00:34:02,000 Speaker 1: been excited and you would have just been like, here go, 684 00:34:02,040 --> 00:34:04,080 Speaker 1: here's my spice. Is not even reading the manual and 685 00:34:04,480 --> 00:34:06,320 Speaker 1: the barcode need to be a certain size. 686 00:34:06,400 --> 00:34:08,560 Speaker 3: It was always, yeah, there was always like am I 687 00:34:08,600 --> 00:34:10,960 Speaker 3: going to take a short cut with like reading this 688 00:34:11,120 --> 00:34:14,120 Speaker 3: manual chat Gibt would have been very helpful in those 689 00:34:14,120 --> 00:34:14,600 Speaker 3: early days. 690 00:34:14,680 --> 00:34:16,000 Speaker 1: Can you read this for me and give me the 691 00:34:16,080 --> 00:34:18,359 Speaker 1: key points? It's what I need to know and how 692 00:34:18,360 --> 00:34:21,040 Speaker 1: big does a barcode need to be. So we recently 693 00:34:21,680 --> 00:34:24,200 Speaker 1: launched like our lip oil, like sub brand of Fate, 694 00:34:24,920 --> 00:34:28,799 Speaker 1: and we'd never done beauty before, and so we were 695 00:34:28,840 --> 00:34:32,520 Speaker 1: so focused on getting the box right and all the 696 00:34:32,560 --> 00:34:34,640 Speaker 1: texts because we've never done like a product in a box, 697 00:34:34,920 --> 00:34:36,440 Speaker 1: Like we just have our clothes and they come in 698 00:34:36,480 --> 00:34:38,719 Speaker 1: a bag. So we were so worried about all the 699 00:34:38,719 --> 00:34:40,600 Speaker 1: text on the back and all the spelling being correct 700 00:34:41,080 --> 00:34:43,279 Speaker 1: and the colors being perfect and matching the tube. And 701 00:34:43,320 --> 00:34:45,319 Speaker 1: so we went back and forth with that for like 702 00:34:45,480 --> 00:34:47,840 Speaker 1: the year of trying to get the packaging right, and 703 00:34:47,840 --> 00:34:49,120 Speaker 1: then we finally got it right, went. 704 00:34:49,040 --> 00:34:50,840 Speaker 2: A bog production bah blah blah. 705 00:34:51,000 --> 00:34:53,040 Speaker 1: We got all the packaging made overseas, but then we 706 00:34:53,160 --> 00:34:57,319 Speaker 1: fill in Australia and manufacturing in Australia, got the stock 707 00:34:57,360 --> 00:34:59,160 Speaker 1: from our local manufacturer. 708 00:35:00,040 --> 00:35:02,600 Speaker 2: Oh, we forgot to put a bar code on the box. 709 00:35:02,840 --> 00:35:06,360 Speaker 3: And so then you had to hand label Yes, thousands. 710 00:35:05,760 --> 00:35:11,520 Speaker 1: We hand labeled six thousand, and it took us two weeks, 711 00:35:12,000 --> 00:35:14,680 Speaker 1: like a team of us sitting I made some good 712 00:35:14,680 --> 00:35:18,200 Speaker 1: time lapses of us doing it. But yes, six thousand 713 00:35:18,400 --> 00:35:20,759 Speaker 1: bar codes we hand stuck on. And when I'm like, 714 00:35:21,200 --> 00:35:22,799 Speaker 1: why didn't it cross my mind? Like we have our 715 00:35:22,840 --> 00:35:25,360 Speaker 1: barcodes on our swing tags, on our clothes and everything, 716 00:35:25,600 --> 00:35:28,880 Speaker 1: but we just completely forgot that one really important step. 717 00:35:29,120 --> 00:35:31,040 Speaker 3: And you have to be kind to yourself in that moment, 718 00:35:31,120 --> 00:35:33,719 Speaker 3: like exactly what you said. You're like, why would I 719 00:35:33,760 --> 00:35:35,239 Speaker 3: forget that? But like you get just. 720 00:35:35,200 --> 00:35:36,520 Speaker 2: So caught up in all the other things. 721 00:35:36,560 --> 00:35:39,040 Speaker 1: And I was making sure that our PO box address 722 00:35:39,080 --> 00:35:40,680 Speaker 1: was correct on the back of the box, like just 723 00:35:40,680 --> 00:35:42,960 Speaker 1: worrying about all those little things that I forgot. Oh yeah, 724 00:35:43,000 --> 00:35:45,600 Speaker 1: the bar code. So we sat there for two weeks 725 00:35:45,840 --> 00:35:46,480 Speaker 1: sticking them on. 726 00:35:46,680 --> 00:35:49,200 Speaker 3: But you will never make that same mistakes exactly. 727 00:35:49,280 --> 00:35:51,400 Speaker 1: And that's what business is, you know, Like none of 728 00:35:51,440 --> 00:35:53,520 Speaker 1: us are perfect. We are all still just figuring this 729 00:35:53,600 --> 00:35:55,520 Speaker 1: out as we go. Like I'm still figuring out business 730 00:35:55,520 --> 00:35:58,480 Speaker 1: as I go, even though like we're quite successful now, 731 00:35:58,520 --> 00:36:00,680 Speaker 1: Like you still make mistakes all the time and learn 732 00:36:00,719 --> 00:36:02,840 Speaker 1: better for next time. Yeah, And I think that's an 733 00:36:02,880 --> 00:36:05,319 Speaker 1: important thing for all founders out there, is even if 734 00:36:05,360 --> 00:36:08,640 Speaker 1: you're looking at businesses and brands that are quite established 735 00:36:08,640 --> 00:36:10,560 Speaker 1: and big and everything looks great, like we're still making 736 00:36:10,560 --> 00:36:14,600 Speaker 1: mistakes every day and going, oh, never gonna do that again. Well, 737 00:36:14,680 --> 00:36:17,120 Speaker 1: this has been amazing chatting with you, Jordan. I feel 738 00:36:17,120 --> 00:36:19,440 Speaker 1: like every time we have Founders on, I'm like, I 739 00:36:19,440 --> 00:36:21,239 Speaker 1: could just sit here all day and just talk and 740 00:36:21,280 --> 00:36:24,479 Speaker 1: share more stories. But we always wrap up our big 741 00:36:24,520 --> 00:36:27,719 Speaker 1: business episodes with a tip of the week. It can 742 00:36:27,760 --> 00:36:30,800 Speaker 1: be a personal life hack, it can be a business tip, 743 00:36:30,840 --> 00:36:34,440 Speaker 1: it can be anything in between. Do you have any 744 00:36:34,480 --> 00:36:36,280 Speaker 1: I mean, you've shared a lot of tips with us today, 745 00:36:36,600 --> 00:36:38,440 Speaker 1: but do you have like a specific tip of the 746 00:36:38,440 --> 00:36:39,080 Speaker 1: week for us. 747 00:36:41,680 --> 00:36:46,160 Speaker 3: I recently did this on chat GBT and I was 748 00:36:46,280 --> 00:36:50,400 Speaker 3: blown away, Like I advised people to get a therapist, 749 00:36:50,440 --> 00:36:53,160 Speaker 3: but I was like, oh my god, maybe my therapist 750 00:36:53,160 --> 00:36:56,799 Speaker 3: will be redundant soon because I asked this question, and 751 00:36:56,920 --> 00:36:59,959 Speaker 3: I would highly recommend your audience to do the same 752 00:37:00,680 --> 00:37:04,239 Speaker 3: if they're using chat GPT quite often. You know me 753 00:37:04,560 --> 00:37:08,200 Speaker 3: quite well. Now, what are my top five blind spots? 754 00:37:09,160 --> 00:37:12,919 Speaker 3: And I asked that question and I've never felt more seen. 755 00:37:13,760 --> 00:37:16,719 Speaker 3: And then I was just like, based on what I'm 756 00:37:16,800 --> 00:37:19,680 Speaker 3: inputting into that machine, Yeah, what are you getting back 757 00:37:19,840 --> 00:37:23,720 Speaker 3: that the five points were very much my blind spots. 758 00:37:23,920 --> 00:37:25,520 Speaker 2: No, I'm too scared to do it because it's gonna 759 00:37:25,520 --> 00:37:31,040 Speaker 2: tell me nice chatter me tea roasting. 760 00:37:31,120 --> 00:37:33,879 Speaker 3: Yeah, but that took years for like the you know, 761 00:37:33,960 --> 00:37:36,359 Speaker 3: through therapy, for me to recognize my blind spots and 762 00:37:36,480 --> 00:37:41,759 Speaker 3: in a simple like sentence and in one minute I 763 00:37:41,800 --> 00:37:45,840 Speaker 3: was like, damn yeah, roasted and on the money, roasted 764 00:37:45,840 --> 00:37:46,360 Speaker 3: by Ai. 765 00:37:46,800 --> 00:37:48,200 Speaker 2: I love it well, Jordan. 766 00:37:48,239 --> 00:37:51,640 Speaker 1: Thank you so much for coming on today and sharing 767 00:37:51,680 --> 00:37:53,920 Speaker 1: your story with us. Thank you for the box of 768 00:37:54,000 --> 00:37:56,839 Speaker 1: meat rubs. I'm definitely gonna have to give them a go. 769 00:37:57,800 --> 00:38:00,680 Speaker 1: And it's been amazing having you. Thank you for And 770 00:38:00,719 --> 00:38:02,120 Speaker 1: where can everyone find you? 771 00:38:02,360 --> 00:38:06,960 Speaker 3: And Mingle Mingle Seasoning on Instagram and TikTok otherwise you 772 00:38:06,960 --> 00:38:09,400 Speaker 3: can find us in the herbs and spicetle and coals 773 00:38:09,400 --> 00:38:09,920 Speaker 3: and woolies. 774 00:38:10,040 --> 00:38:12,319 Speaker 1: And do you have a recommendation if someone's trying out 775 00:38:12,320 --> 00:38:15,120 Speaker 1: your spices for the first time, Like what are your best. 776 00:38:14,840 --> 00:38:16,520 Speaker 2: Sellers or what's everyone? 777 00:38:16,640 --> 00:38:18,799 Speaker 1: I mean, they're all best sellers, yeah, but what's really 778 00:38:18,840 --> 00:38:23,360 Speaker 1: really popular Like the everything bagel seasoning is in coals 779 00:38:23,360 --> 00:38:25,040 Speaker 1: and woolies, It's super popular. 780 00:38:25,400 --> 00:38:29,640 Speaker 3: The Perry Perry that's just dropped. That's also a banger. Nice. 781 00:38:29,719 --> 00:38:32,680 Speaker 2: Yeah, so check them out. Next time you're doing the groceries. 782 00:38:33,280 --> 00:38:34,600 Speaker 2: Look for Mingle. You won't miss it.