1 00:00:05,960 --> 00:00:08,239 Speaker 1: Welcome to Fear and Greed Sunday edition, where we talk 2 00:00:08,280 --> 00:00:12,960 Speaker 1: about random stuff vaguely related to the world of business, 3 00:00:13,039 --> 00:00:13,960 Speaker 1: how to affects. 4 00:00:13,640 --> 00:00:14,800 Speaker 2: Us special subjects. 5 00:00:15,600 --> 00:00:18,239 Speaker 1: Yeah, is that how you describe it, Adam Land, what 6 00:00:18,280 --> 00:00:18,680 Speaker 1: we're doing? 7 00:00:18,800 --> 00:00:22,439 Speaker 2: Yeah, I would special subjects. And the trickery here is 8 00:00:22,760 --> 00:00:23,760 Speaker 2: we don't know what's coming. 9 00:00:24,440 --> 00:00:26,640 Speaker 1: No, you don't know, Michael Thompson. You don't know what's 10 00:00:26,640 --> 00:00:27,320 Speaker 1: coming either, do you. 11 00:00:27,440 --> 00:00:31,880 Speaker 3: I have absolutely no idea, and I'm a little bit wary. 12 00:00:33,120 --> 00:00:34,840 Speaker 3: You've got this glint in your eyes sewn. 13 00:00:35,120 --> 00:00:37,640 Speaker 1: You came off a big win yesterday. 14 00:00:37,800 --> 00:00:41,040 Speaker 3: Oh, the Saturday edition, it was, it was really quite thinking. 15 00:00:41,360 --> 00:00:43,479 Speaker 1: I think you mentioned Artemis. 16 00:00:43,760 --> 00:00:46,320 Speaker 3: Once or twice twice didn't help me. 17 00:00:46,479 --> 00:00:51,040 Speaker 1: But still, as a result of yesterday's win and your 18 00:00:52,360 --> 00:00:55,160 Speaker 1: obsession with Artemis, we have decided to talk about something 19 00:00:55,240 --> 00:01:01,880 Speaker 1: totally different, consumer behavior and buying habits. Yes, okay, there's 20 00:01:01,880 --> 00:01:04,800 Speaker 1: a cost of living crisis going on. I'm just interested 21 00:01:04,840 --> 00:01:08,640 Speaker 1: in how you two jokers are behaving. So question number one, 22 00:01:08,640 --> 00:01:12,480 Speaker 1: we'll start with you, Adam. Yeah, how often do you 23 00:01:12,600 --> 00:01:19,600 Speaker 1: rely on convenience services so home delivery, grocery delivery, ride 24 00:01:19,600 --> 00:01:22,520 Speaker 1: sharing rather than doing it yourself? 25 00:01:23,880 --> 00:01:32,280 Speaker 2: Very rarely random things that I know I have to 26 00:01:32,319 --> 00:01:38,160 Speaker 2: do an individual journey for I use Amazon quite a bit, 27 00:01:38,840 --> 00:01:41,120 Speaker 2: but everything else No, I pretty much do it myself. 28 00:01:41,280 --> 00:01:42,200 Speaker 1: So what's an example? 29 00:01:44,200 --> 00:01:47,960 Speaker 2: And Facebook marketplaces bicycle parts for my bike? 30 00:01:49,960 --> 00:01:51,720 Speaker 1: Do you bike still? 31 00:01:52,840 --> 00:01:59,000 Speaker 2: Yeah? Wow, you're once and done. 32 00:01:59,280 --> 00:02:01,120 Speaker 1: Once and done. I've month since we were not that 33 00:02:01,160 --> 00:02:03,400 Speaker 1: stupid by a five hundred twelter bike ride last year. 34 00:02:04,240 --> 00:02:11,120 Speaker 3: Michael, So, we are frequent users of online delivery services. 35 00:02:11,639 --> 00:02:14,680 Speaker 3: Usually that is like for coals and woolies, but we'll 36 00:02:14,720 --> 00:02:18,600 Speaker 3: also do aldi through door Dash and those those kinds 37 00:02:18,639 --> 00:02:20,720 Speaker 3: of things. We don't do a huge amount of, say 38 00:02:20,760 --> 00:02:23,399 Speaker 3: your kind of Uber eats and stuff. It is more 39 00:02:23,440 --> 00:02:28,000 Speaker 3: for the groceries of buying things through Amazon Click and collect, 40 00:02:28,080 --> 00:02:31,480 Speaker 3: for SA BGW all those kinds of things. Yes, absolutely, 41 00:02:31,840 --> 00:02:33,160 Speaker 3: is it because I don't use it at all? 42 00:02:33,240 --> 00:02:34,720 Speaker 1: Party? Is it more expensive or not? 43 00:02:35,200 --> 00:02:38,480 Speaker 3: No? No, depends on what you're looking at. So colds 44 00:02:38,520 --> 00:02:41,320 Speaker 3: and Woolworth. Typically, if you're shopping shopping through the app 45 00:02:42,120 --> 00:02:44,960 Speaker 3: or you're shopping on the website, the prices are matched 46 00:02:45,120 --> 00:02:49,040 Speaker 3: across whether you're doing it in store or including delivery. 47 00:02:49,680 --> 00:02:54,000 Speaker 3: So delivery has a fee unless you buy say there 48 00:02:54,080 --> 00:02:56,600 Speaker 3: you're part of their membership, and it might cost you 49 00:02:56,639 --> 00:02:59,080 Speaker 3: twenty bucks or fifty bucks across the year. But all 50 00:02:59,120 --> 00:03:01,040 Speaker 3: of a sudden, if you're paying fifty dollars across the 51 00:03:01,080 --> 00:03:05,160 Speaker 3: year and you're getting free kind of priority delivery and 52 00:03:05,200 --> 00:03:07,880 Speaker 3: you can do that fifty times, it's suddenly it is 53 00:03:08,040 --> 00:03:10,080 Speaker 3: very very good value and you don't have to set 54 00:03:10,080 --> 00:03:11,839 Speaker 3: foot in the store. You do it all from home 55 00:03:11,919 --> 00:03:14,640 Speaker 3: and it just lands on your doorstep. Other things like 56 00:03:14,720 --> 00:03:18,040 Speaker 3: say Aldi doing their partnership through door Dash. Yeah, things 57 00:03:18,080 --> 00:03:21,320 Speaker 3: are slightly more expensive, but it might be so if 58 00:03:21,320 --> 00:03:23,799 Speaker 3: you're buying something that's ten dollars normally in store, it 59 00:03:23,880 --> 00:03:27,080 Speaker 3: might be eleven dollars on the on the app. Have 60 00:03:27,160 --> 00:03:32,160 Speaker 3: you looked into this extensively? 61 00:03:32,360 --> 00:03:34,840 Speaker 1: Staying with you, Michael, when you're buying your subject is 62 00:03:34,880 --> 00:03:37,480 Speaker 1: when you're buying clothing or a household product or something 63 00:03:37,560 --> 00:03:43,920 Speaker 1: or other, do you think about sustainability eco friendly options, 64 00:03:44,560 --> 00:03:46,200 Speaker 1: especially when they're a little bit more expensive. 65 00:03:46,800 --> 00:03:52,200 Speaker 3: Yeah, more so now than in the past. And as 66 00:03:52,240 --> 00:03:54,840 Speaker 3: actually we're talking about this the other day at home 67 00:03:55,600 --> 00:03:58,720 Speaker 3: about when we went kind of camping recently and looking 68 00:03:58,920 --> 00:04:02,240 Speaker 3: at clothes and things for the kids, and really you 69 00:04:02,360 --> 00:04:05,480 Speaker 3: put them in kind of your five dollars Kmart T 70 00:04:05,600 --> 00:04:09,240 Speaker 3: shirt because it's going to get completely destroyed rather than 71 00:04:09,280 --> 00:04:11,840 Speaker 3: something more expensive. But more broadly, now we are happy 72 00:04:11,840 --> 00:04:13,560 Speaker 3: to pay a little bit more for something that is 73 00:04:13,600 --> 00:04:17,040 Speaker 3: actually going to go the distance, but is also going 74 00:04:17,080 --> 00:04:20,240 Speaker 3: to have been made in a more sustainable way. I 75 00:04:20,240 --> 00:04:23,159 Speaker 3: think a lot of what we've seen around fast fashion 76 00:04:24,040 --> 00:04:26,960 Speaker 3: and the way that these some of these things are 77 00:04:26,960 --> 00:04:31,640 Speaker 3: being manufactured is not good, is not nice, and it 78 00:04:31,720 --> 00:04:34,159 Speaker 3: is worth if you can afford to do it, to 79 00:04:34,200 --> 00:04:36,000 Speaker 3: pay a little bit more to get something that has 80 00:04:36,040 --> 00:04:39,440 Speaker 3: been made well and will last long, and it ends 81 00:04:39,520 --> 00:04:42,120 Speaker 3: up being a better financial decision often in the long run. Anyway, 82 00:04:42,640 --> 00:04:43,240 Speaker 3: A deep. 83 00:04:43,040 --> 00:04:49,560 Speaker 2: Ski yeap very much so, you know, and you get 84 00:04:49,600 --> 00:04:53,679 Speaker 2: brand success stories like Patagonia, right who've made a virtue 85 00:04:53,720 --> 00:04:57,240 Speaker 2: out of it, all birds and so on. I really 86 00:04:57,320 --> 00:05:01,679 Speaker 2: like those businesses, so yes, I try to it does matter. 87 00:05:01,720 --> 00:05:05,159 Speaker 2: And also I just hate waste, you know, and so 88 00:05:05,320 --> 00:05:09,280 Speaker 2: things that are not made well, you know that you're 89 00:05:09,320 --> 00:05:11,200 Speaker 2: taking a big risk on how long the stuff's going 90 00:05:11,240 --> 00:05:11,640 Speaker 2: to last. 91 00:05:13,360 --> 00:05:15,800 Speaker 1: Okay, So staying with you, Adam, and this is very 92 00:05:15,839 --> 00:05:18,919 Speaker 1: appropriate for you. If you're a lovely starched white collared shirt, 93 00:05:20,279 --> 00:05:24,200 Speaker 1: how often do you purchase premium or luxury brand items 94 00:05:25,320 --> 00:05:27,760 Speaker 1: over generic brands? And it's not even the shirt. I mean, 95 00:05:28,120 --> 00:05:31,000 Speaker 1: medicines are a great example. So if you go to 96 00:05:31,080 --> 00:05:33,760 Speaker 1: the pharmacy and you've got a prescription and there's a 97 00:05:33,920 --> 00:05:38,040 Speaker 1: generic brand, or even just buying paracetamol, do you tend 98 00:05:38,040 --> 00:05:42,160 Speaker 1: to buy the brand name or the home brand name 99 00:05:42,240 --> 00:05:44,160 Speaker 1: or the generic? Oh? 100 00:05:44,400 --> 00:05:49,960 Speaker 2: So interesting? I do. Because if I'm going into like 101 00:05:50,000 --> 00:05:52,120 Speaker 2: a chemist and I recognize a brand. 102 00:05:53,080 --> 00:05:55,560 Speaker 1: Do you buy one or the other? I do? Oh, 103 00:05:55,600 --> 00:05:56,120 Speaker 1: thanks very. 104 00:05:56,080 --> 00:05:59,680 Speaker 2: Much by both. But with the so to your point 105 00:05:59,680 --> 00:06:01,960 Speaker 2: around so the prescription drugs, they always say do you 106 00:06:02,000 --> 00:06:04,839 Speaker 2: want this one? Or do you want this one which 107 00:06:04,839 --> 00:06:08,160 Speaker 2: has the same ingredients, but it's just a home brander go, yep, 108 00:06:08,279 --> 00:06:11,360 Speaker 2: you bet. I don't care about the brand name. Really, 109 00:06:11,520 --> 00:06:13,800 Speaker 2: it's what's in it that I care about. 110 00:06:14,839 --> 00:06:18,719 Speaker 1: Notwithstanding the deal. I literally spent all that money researching. 111 00:06:18,839 --> 00:06:22,640 Speaker 2: Yeah, because I think they've got that return and once 112 00:06:22,800 --> 00:06:28,000 Speaker 2: the exclusivity has gone to the market, great make use 113 00:06:28,040 --> 00:06:28,280 Speaker 2: of it. 114 00:06:31,080 --> 00:06:31,520 Speaker 1: Michael. 115 00:06:32,600 --> 00:06:40,760 Speaker 3: Yes, Look, I I used to be very much on 116 00:06:40,839 --> 00:06:44,039 Speaker 3: board with the generic and the home brand ones, and 117 00:06:44,080 --> 00:06:46,040 Speaker 3: so I think this is where at home we've had 118 00:06:46,040 --> 00:06:50,320 Speaker 3: a bit of a we've seen and I have evolved 119 00:06:50,480 --> 00:06:54,200 Speaker 3: to meet in the middle really, where whereas she's always 120 00:06:54,240 --> 00:06:58,240 Speaker 3: been kind of more the not the home brand or 121 00:06:58,240 --> 00:07:01,920 Speaker 3: the generic ones. But there are certain things medicines. If 122 00:07:01,920 --> 00:07:04,240 Speaker 3: there is a generic option, yeah, absolutely, I'll go with 123 00:07:04,320 --> 00:07:06,520 Speaker 3: that because as long as it's got the same active ingredients, 124 00:07:06,560 --> 00:07:11,360 Speaker 3: then I'm okay. I don't mind. In the supermarket, it's 125 00:07:11,400 --> 00:07:13,960 Speaker 3: probably a different story, and that's probably where there is 126 00:07:14,000 --> 00:07:18,560 Speaker 3: a lot more it's a case by case kind of thing. Milk, 127 00:07:18,880 --> 00:07:24,320 Speaker 3: we don't buy the supermarket brand one usually it's usually 128 00:07:24,360 --> 00:07:29,680 Speaker 3: to it's just I think after all of the drama 129 00:07:29,760 --> 00:07:33,360 Speaker 3: around the one dollar eliter milk that we tend to 130 00:07:33,360 --> 00:07:35,960 Speaker 3: go for the ones that have are going to see 131 00:07:36,200 --> 00:07:40,000 Speaker 3: more money ending up in the pockets of the farmers. 132 00:07:41,560 --> 00:07:44,280 Speaker 3: It's occasionally I will buy the cheaper one that ends 133 00:07:44,360 --> 00:07:47,040 Speaker 3: up back in the fridge, and that does get noticed 134 00:07:47,040 --> 00:07:51,240 Speaker 3: when that happens. But broadly as well, a lot of 135 00:07:51,280 --> 00:07:55,240 Speaker 3: the generic the home brands in supermarkets, the quality has 136 00:07:55,320 --> 00:07:59,160 Speaker 3: increased so much that they have actually become premium products 137 00:07:59,200 --> 00:08:02,040 Speaker 3: in their own right, and so that you can actually 138 00:08:02,040 --> 00:08:05,080 Speaker 3: save a significant amount of money by buying the home brand. 139 00:08:05,120 --> 00:08:08,640 Speaker 3: And if you buy the premium home brand, then they're almost. 140 00:08:08,960 --> 00:08:10,920 Speaker 1: Ice cream, nothing better vanilla. 141 00:08:11,880 --> 00:08:13,720 Speaker 3: Yes, I mean, well that is that that is the 142 00:08:13,720 --> 00:08:17,840 Speaker 3: premium brand brand, right, Whereas you can get a very 143 00:08:17,840 --> 00:08:22,280 Speaker 3: good kind of cold or Woolworth's premium ice cream and 144 00:08:22,480 --> 00:08:24,760 Speaker 3: it's not actually going to be that much different to 145 00:08:24,800 --> 00:08:28,920 Speaker 3: the connoisseur one and you will save like forty percent where. 146 00:08:28,880 --> 00:08:30,920 Speaker 1: I had time so very quickly, Michael, do you spend it? 147 00:08:32,679 --> 00:08:35,840 Speaker 1: This is a question made for you, mister prime Minister. 148 00:08:36,559 --> 00:08:39,560 Speaker 1: Have you ever spent time researching products online before making 149 00:08:39,559 --> 00:08:40,120 Speaker 1: a purchase? 150 00:08:41,200 --> 00:08:47,079 Speaker 3: Michael, Yes, yes I have, and I find myself getting 151 00:08:47,080 --> 00:08:51,000 Speaker 3: into analysis paralysis, where you just end up just searching 152 00:08:51,080 --> 00:08:55,600 Speaker 3: and searching and reading. Unfortunately, Shan is an excellent researcher 153 00:08:55,679 --> 00:08:59,199 Speaker 3: when it comes to products and things, and very very 154 00:08:59,200 --> 00:09:01,480 Speaker 3: good at kind of what other people say are looking 155 00:09:01,520 --> 00:09:04,360 Speaker 3: at forums and things. I just get a little bit 156 00:09:04,440 --> 00:09:06,959 Speaker 3: overwhelmed by the amount of information that is out there 157 00:09:07,000 --> 00:09:09,640 Speaker 3: when you are trying to research a product. But yes, 158 00:09:10,120 --> 00:09:13,320 Speaker 3: short answer, yes, Sean, I have Adam. 159 00:09:13,880 --> 00:09:16,360 Speaker 2: I do a lot of research. Lara goes with her 160 00:09:16,400 --> 00:09:19,520 Speaker 2: gut and we end up pretty much in the same place. 161 00:09:26,160 --> 00:09:29,280 Speaker 1: Okay, final question for you both Adam starting with you, 162 00:09:29,320 --> 00:09:31,560 Speaker 1: and now this is also like an age thing and 163 00:09:31,600 --> 00:09:37,920 Speaker 1: a financial ability thing. Do you spend your spending habits? 164 00:09:38,559 --> 00:09:45,920 Speaker 1: Are they mostly on your luxuries, physical possessions or experiences? 165 00:09:47,080 --> 00:09:49,000 Speaker 1: So nice clothes or travel? 166 00:09:52,040 --> 00:09:58,640 Speaker 2: I think probably overall nice things would win with the 167 00:09:58,800 --> 00:10:04,120 Speaker 2: occasional spike in travel. So by exception, you know, we 168 00:10:04,360 --> 00:10:09,880 Speaker 2: travel and go overseas, and so Lara's from England. We 169 00:10:10,000 --> 00:10:12,800 Speaker 2: love taking our boys there. You know, they're half English, 170 00:10:12,880 --> 00:10:16,560 Speaker 2: so and that takes a big investment of time, oxygen 171 00:10:16,559 --> 00:10:18,720 Speaker 2: and money, a lot of planning and we love it. 172 00:10:19,240 --> 00:10:24,599 Speaker 2: So day to day definitely on the sort of luxuries 173 00:10:24,600 --> 00:10:28,480 Speaker 2: of life, and so more exceptionally it's it's travel. 174 00:10:29,720 --> 00:10:35,240 Speaker 3: Michael, what was the question again, if you're going to. 175 00:10:35,160 --> 00:10:37,880 Speaker 1: Spend on luxuries, you're more likely to be spending on 176 00:10:37,960 --> 00:10:40,559 Speaker 1: physical possessions or experiences, so you. 177 00:10:40,520 --> 00:10:47,840 Speaker 3: Know, yeah, yeah, Look, I think we have young kids. 178 00:10:47,880 --> 00:10:52,600 Speaker 3: There has been a lot of possessions that have been 179 00:10:52,640 --> 00:10:56,120 Speaker 3: bought over the last kind of decade or so, and 180 00:10:56,200 --> 00:11:00,480 Speaker 3: we are making a really conscious decision to put more 181 00:11:00,640 --> 00:11:07,400 Speaker 3: of that spending into experiences instead of possessions. And that's 182 00:11:07,440 --> 00:11:11,480 Speaker 3: partly because we are at a point where we are full, 183 00:11:11,720 --> 00:11:13,880 Speaker 3: like we have got no room. 184 00:11:13,880 --> 00:11:15,200 Speaker 1: For house is full. 185 00:11:15,520 --> 00:11:17,600 Speaker 3: The house is full, and I'm like, you know what, 186 00:11:17,960 --> 00:11:23,559 Speaker 3: To an extent, there is so much value to come 187 00:11:23,600 --> 00:11:27,480 Speaker 3: from an experience that's something that the kids will will 188 00:11:27,520 --> 00:11:32,800 Speaker 3: remember forever, as opposed to buying another toy or another 189 00:11:33,080 --> 00:11:35,240 Speaker 3: another something that will be played with for a little 190 00:11:35,240 --> 00:11:37,439 Speaker 3: bit or used for a bit and then forgotten, whereas 191 00:11:37,440 --> 00:11:41,280 Speaker 3: the experiences will stay forever. And so that's that's kind 192 00:11:41,320 --> 00:11:43,520 Speaker 3: of how that is affecting the way that we're spending 193 00:11:43,640 --> 00:11:46,120 Speaker 3: right now, travel, travel, travels. 194 00:11:46,440 --> 00:11:51,439 Speaker 1: I'm concerned. I think we've just unpacked everything every marketer 195 00:11:51,559 --> 00:11:54,080 Speaker 1: needs to know about consumer habits between the three of us. 196 00:11:54,679 --> 00:11:57,800 Speaker 1: Well done, Thank you very much, Michael, thank you, Sean, 197 00:11:58,240 --> 00:11:59,680 Speaker 1: thank you Adam, thank you. 198 00:11:59,679 --> 00:12:00,600 Speaker 2: Sean, thank you Michael. 199 00:12:01,480 --> 00:12:03,360 Speaker 1: I'm sure, nail man. And this is the Fear and 200 00:12:03,400 --> 00:12:05,719 Speaker 1: Greed Sunday edition, and enjoy your day. 201 00:12:10,920 --> 00:12:11,440 Speaker 3: Mm hmm