WEBVTT - Big AI wants Australia’s creativity - for free

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<v Speaker 1>From The Australian. Here's what's on the front. I'm Claire Harvey.

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<v Speaker 1>It's Thursday, April to twenty twenty six. We're all in

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<v Speaker 1>this together. Sound familiar. Anthony Albanezi made and addressed to

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<v Speaker 1>the nation asking everyone to play their part in responding

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<v Speaker 1>to the economic crisis created by war in the Middle East.

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<v Speaker 2>These are uncertain times, but I'm absolutely certain of this.

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<v Speaker 2>We will deal with these global challenges the Australian way,

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<v Speaker 2>working together and looking after each other as we always have.

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<v Speaker 1>All our analysis of that is live right now at

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<v Speaker 1>the Australian dot com dot au. Big AI wants Australia's

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<v Speaker 1>creativity for free. The artificial intelligence giant Anthropic, which makes

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<v Speaker 1>the chatbot Claude, has signed an agreement with the Albanezy

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<v Speaker 1>government about AI safety and about potentially building giant data

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<v Speaker 1>centers here. But there's a catch. Anthropic and other AI

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<v Speaker 1>companies want to be allowed to hoover up all Australia's

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<v Speaker 1>creative works for free. That's books, music, journalism, architecture, dance,

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<v Speaker 1>indigenous cultural knowledge art. It's even triggered a fight inside

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<v Speaker 1>the government today. What's fair when it comes to AI?

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<v Speaker 1>James Madden is the Australian's media editor and James Ware

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<v Speaker 1>here today to talk about an issue that seems quite

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<v Speaker 1>complicated but I think is actually very simple. Dario Amiday,

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<v Speaker 1>who's one of the world's most powerful AI billionaires, is

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<v Speaker 1>here in Australia lobbying federal politicians.

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<v Speaker 3>What does he want?

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<v Speaker 4>What he wants, Claire, is basically access to the creative

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<v Speaker 4>content owned by Australian artists, musicians, journalists, authors, screenwriters and

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<v Speaker 4>news media outlets. And the reason he wants that content

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<v Speaker 4>is so he can fuel his AI engines, which is

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<v Speaker 4>obviously at the core of anthropics business model.

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<v Speaker 1>Yeah. So around the world, AI companies are training their

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<v Speaker 1>models to understand society so that they can give you

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<v Speaker 1>and me good answers when we ask them questions. I

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<v Speaker 1>hear one of the senior executive of Universal Music describing

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<v Speaker 1>this the other day. A lot of creative companies, like

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<v Speaker 1>music labels, are looking at making deals with AI companies

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<v Speaker 1>so that the R companies can use the copyright of

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<v Speaker 1>their artists. He used the example of Billie Eilish, he

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<v Speaker 1>was signed to one of Universal's labels, and he said

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<v Speaker 1>the potential is amazing. Let's say it's a cloudy, rainy afternoon,

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<v Speaker 1>you're going to go for a half an hour run.

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<v Speaker 1>You're a big Billie Eilish fan, but there's nothing really

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<v Speaker 1>in her catalog that quite suits the mood or the

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<v Speaker 1>time that you want. And you want a pretty neat

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<v Speaker 1>playlist that you don't have to do much too. You

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<v Speaker 1>could interact with an AI that has some and to

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<v Speaker 1>deal with Billie Eilish and is paying her to create

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<v Speaker 1>a playlist for you that's curated just for you. It's

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<v Speaker 1>Billy Eilish music. She hasn't actually created it, but she

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<v Speaker 1>has licensed the AI to do it for her. You

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<v Speaker 1>get this perfect half an hour moody soundtrack. So that's

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<v Speaker 1>a really positive use of AI, right, And that's the

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<v Speaker 1>way that deals could be made and are being made already.

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<v Speaker 1>I don't think Billy Eilish has signed one herself, and

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<v Speaker 1>so I thought I'd test that a little bit. What's

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<v Speaker 1>the flip side of that? And are they already doing

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<v Speaker 1>it anyway without Billie Eilish's permission. So I asked chat,

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<v Speaker 1>GBT and Google's Gemini to tell me what the big

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<v Speaker 1>themes are in Billie Eilish's music. I've asked our producer

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<v Speaker 1>Christian Amio to read me what they said. What was

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<v Speaker 1>the answer from chat GBT Chrissy.

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<v Speaker 5>So chat GBT came back and said that Billie Eilish's

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<v Speaker 5>known for weaving a handful of distinct emotional and conceptual

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<v Speaker 5>themes through her music. They include mental health and inner struggles, darkness,

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<v Speaker 5>fear and the macabre love, heartbreak and toxic relationships, identity

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<v Speaker 5>and self image, fame in its downsides, and there is

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<v Speaker 5>actually seven quite distinct themes given here by chat GPT.

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<v Speaker 1>It gave me a little emoji for each of those two, which.

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<v Speaker 5>Did just in case you are unsure as to what

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<v Speaker 5>the flame emoji should be alongside.

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<v Speaker 1>And that took about three or four seconds. So then

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<v Speaker 1>I thought, okay, what if I'm a lipstick designer, but

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<v Speaker 1>I want to use Billie eilish kind of style themes

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<v Speaker 1>for my new lipstick collection. So I asked chat gpt

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<v Speaker 1>to give me some Billie Eilish inspired lipstick names for

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<v Speaker 1>my six lipsticks in my collection, and here's what it

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<v Speaker 1>gave me. So the one that jumped out to me

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<v Speaker 1>was called Ocean Eyes Glow because Ocean Eyes is one

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<v Speaker 1>of Billie Eilish's best known songs. It is arguably the

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<v Speaker 1>song that launched her onto the global stage.

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<v Speaker 5>There's also Quite Chaos, which chat GBT suggests captures her

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<v Speaker 5>inner conflict, themes ideal for a cool move or a

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<v Speaker 5>gray toned pink. There's Faded Dream, which is a soft,

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<v Speaker 5>melancholic tone, great for a muted nude or dusty row.

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<v Speaker 1>So there we go. I know that chat GPT is

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<v Speaker 1>not paying Billie Eilish anything, it hasn't come to a

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<v Speaker 1>licensing agreement with her, and yet it is able to

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<v Speaker 1>give me a business plan for my fictional lipstick empire.

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<v Speaker 1>That for me is an example of how badly this

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<v Speaker 1>can go wrong and how they're already using creative works

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<v Speaker 1>to power their engines. What's the risky for Australian artists.

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<v Speaker 4>Well, the risk for Australian artists is basically that they

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<v Speaker 4>will lose ownership of what is theirs. That is their content,

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<v Speaker 4>They own it, that's their lifeblud. So for them to

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<v Speaker 4>have that stolen from under their nose should the AAI

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<v Speaker 4>companies wish come to pass, would have potentially catastrophic consequences

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<v Speaker 4>for the news industry, the music industry, the screenwriting industry,

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<v Speaker 4>individuals and news companies as a whole.

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<v Speaker 1>So they're clearly already doing it. And Dario Amiday, the

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<v Speaker 1>CEO of Anthropic, is here ostensibly to talk about AI safety,

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<v Speaker 1>about helping Australia develop a safe protocol, something that Anthropic

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<v Speaker 1>talks a lot about. Also to investigate the potential for

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<v Speaker 1>giant data centers to be built here. Australia already has

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<v Speaker 1>more than one hundred data centers. They consume about as

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<v Speaker 1>much electricity as one hundred thousand homes according to the

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<v Speaker 1>International Energy Agency, So they're big investments that the AI

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<v Speaker 1>companies would say are helping the economy grow. But there's

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<v Speaker 1>a caveat right. What do the AI companies want in

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<v Speaker 1>return for bringing their investment here?

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<v Speaker 4>Well, what they want is an easing of Australia's copyright laws.

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<v Speaker 4>And as it stands, the Australian government has held firm

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<v Speaker 4>on protecting our copyright laws. And the reason why the

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<v Speaker 4>AO companies want these laws to be eased is so

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<v Speaker 4>they can effectively mine creative content to train their machines.

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<v Speaker 1>Here's Dario Amiday on stage in Canberra on Wednesday.

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<v Speaker 3>I do think rights orders how legitimate cleans here and

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<v Speaker 3>you know, we're you know, we're kind of more here

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<v Speaker 3>to talk about. You know, how can we how can

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<v Speaker 3>we arrive at an arrangement that works for everyone and

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<v Speaker 3>you know, leave everyone better off. Like I would generalize

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<v Speaker 3>to the point of, if we're able to generate voutepenopment

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<v Speaker 3>growth with AI, you know, it's it's a standard you know,

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<v Speaker 3>economic growth thing, making the pie figure, and then there's

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<v Speaker 3>more that we can get to everyone.

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<v Speaker 4>It's a bit of a charm offensive that Daria has

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<v Speaker 4>been undertaken is in Cambra to meet with the Treasurer

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<v Speaker 4>and potentially the Prime Minister as well. It's not a

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<v Speaker 4>memorandum of understanding with the government. It doesn't mean much

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<v Speaker 4>in and of itself at this point, but what it

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<v Speaker 4>does to potentially is give Anthropic a foot in the

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<v Speaker 4>door of Australia. At the moment they're saying we'd like

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<v Speaker 4>to engage in health research, assist with the agricultural industry,

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<v Speaker 4>financial services, this is a mask. What they want is

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<v Speaker 4>the content, the creative content of Australian artists, because that

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<v Speaker 4>is their business model. That is what feeds and fattens

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<v Speaker 4>their AI training models, and that is how they make

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<v Speaker 4>their profits.

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<v Speaker 1>So companies, including News Corp Australia, which publishes The Australian.

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<v Speaker 1>I've strongly opposed to this, and so are the bodies

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<v Speaker 1>representing musicians and writers and screenwriters and so on and architects.

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<v Speaker 1>They say there's nothing wrong with the copyright laws. Now,

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<v Speaker 1>let's say, James, you had written a book about the

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<v Speaker 1>Man from Snow River. I loved your book so much

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<v Speaker 1>that I wanted to create a range of jackets inspired

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<v Speaker 1>by your book. Presently, under the copyright law, I would

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<v Speaker 1>have to come to a licensing agreement with you. Then

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<v Speaker 1>I could market it as the James Madden Man from

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<v Speaker 1>Snow River Jacket Collection. It's a good idea. Maybe we

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<v Speaker 1>should actually do this. Yeah, they don't want to have

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<v Speaker 1>to do that. They don't want to have to pay

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<v Speaker 1>or agree with creators about what their works would be

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<v Speaker 1>used for. So they could hoover it up and then

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<v Speaker 1>spit it out again, like in ellipstick collection or a

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<v Speaker 1>jacket collection, and you would have no say whatsoever. And

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<v Speaker 1>Toropic is worth five hundred and fifty billion dollars, these

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<v Speaker 1>other companies are worth billions. Why would they try to

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<v Speaker 1>object to paying what is going to be a relatively

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<v Speaker 1>small amount in copyright agreements, we'd say news publishers or artists.

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<v Speaker 4>Countries like Australia, for example, they're not saying AI companies

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<v Speaker 4>be gone, you have no business here. In fact, quite

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<v Speaker 4>the opposite country, like Australia, we're open for business. You'll

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<v Speaker 4>find the music industry and the news industry and the

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<v Speaker 4>screenwriting industry all saying the same thing. Please, let's engage.

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<v Speaker 4>Let's sit down in good faith and have good faith negotiations.

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<v Speaker 4>Because AI is here to stay and it's a reality.

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<v Speaker 4>I don't think anyone's overlooking that fact. The issue in

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<v Speaker 4>terms of recompense is that unless licensing deals are honored

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<v Speaker 4>and struck, then it's almost impossible to clawback content and

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<v Speaker 4>copyright that has been stolen. Once it's stopped, it's gone.

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<v Speaker 4>It's out there, it's digested by the wider world, and

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<v Speaker 4>there's no way of making a fair claim back.

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<v Speaker 1>Coming up. Are the AI giants already getting away with it? Chrissy.

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<v Speaker 1>Every day you and I use a couple of AI

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<v Speaker 1>tools as a kind of enthusiastic assistant. You know, that's

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<v Speaker 1>the way we've been trained to use them here at

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<v Speaker 1>News Corp. It's like use them as your annoying but

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<v Speaker 1>enthusiastic assistant. They'll give you too much, and they'll give

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<v Speaker 1>you the wrong things and keep prompting them so that

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<v Speaker 1>they can actually help you do your work. We don't

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<v Speaker 1>ever use them to write something that we actually publish.

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<v Speaker 1>So every day we ask Google's Gemini to think of

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<v Speaker 1>a couple of episode titles for us. What's your take

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<v Speaker 1>on what it gives back to us?

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<v Speaker 5>I find, by and large, it tends to veer into

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<v Speaker 5>cliche and flattery. More often than not. It will start

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<v Speaker 5>by giving you a spiel about how great your script is,

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<v Speaker 5>and it's like, well, thank you, bet I already knew that.

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<v Speaker 5>It will generate a lot of things that could be

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<v Speaker 5>the title of an episode of any podcast, and any

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<v Speaker 5>one of our competitors for that matter.

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<v Speaker 1>It looks to me like it's trained on the New

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<v Speaker 1>York Times and the Washington Post, and it's got that

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<v Speaker 1>style of headline writing, which is very it's a bit pompous.

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<v Speaker 1>You know, there's usually ten words, there's a semi colon

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<v Speaker 1>in the middle somewhere. We ask Google's Gemini to come

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<v Speaker 1>up with a title for this episode. Do you want

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<v Speaker 1>to read us some of the options that it came back.

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<v Speaker 5>With the content collapse. Is AI digestion killing original creation?

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<v Speaker 5>Question mark code versus canvas? The existential threat to the

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<v Speaker 5>creative class.

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<v Speaker 1>There's a colon in the middle of all these heads.

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<v Speaker 5>There is Yes, there is no singular sentence anywhere here?

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<v Speaker 5>Whose art is it? Anyway? AI copyright and the death

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<v Speaker 5>of the author and stolen sentences? How AI is stripping

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<v Speaker 5>news rooms bear So I don't know if there's something

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<v Speaker 5>you haven't told us there, but that's somewhat concerning for me.

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<v Speaker 1>That's clearly been trained on American newspapers. I don't think

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<v Speaker 1>that's as a result of a licensing deal that I

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<v Speaker 1>would have to pay if I decided to start using

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<v Speaker 1>New York Times headlines in my work. So they're already

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<v Speaker 1>getting away with it. Is it too late?

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<v Speaker 4>Well, I hope not. But the scales are tipping in

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<v Speaker 4>favor of AI companies because it is hard to regulate.

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<v Speaker 4>This is hard. There's a lot out there on the

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<v Speaker 4>Internet already on the so called open web, that can

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<v Speaker 4>be mined by these AI companies, but they want it all.

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<v Speaker 4>The reason they wanted all is because it's best for

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<v Speaker 4>their models. But is it too late.

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<v Speaker 1>No, No, there's clearly a split within the government. Michelle Roland,

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<v Speaker 1>the Attorney General, gave a very rousing speech last week

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<v Speaker 1>in which she said that the Government is never going

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<v Speaker 1>to capitulate to a request to exempt these works from

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<v Speaker 1>copyright for text and data mining, which is what the

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<v Speaker 1>AI companies want. But there are other ministers like Andrew Charlton,

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<v Speaker 1>who's the Assistant Minister responsible for the Digital Economy. He's

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<v Speaker 1>clearly much more interested in going AI's way right.

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<v Speaker 4>Look, he's been quite vocal in championing the positives of

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<v Speaker 4>data centers AI data centers in Australia, for example. But

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<v Speaker 4>I suppose where it gets murky for mister Charlton and

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<v Speaker 4>others is that it's one thing to promote data centers,

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<v Speaker 4>but if you're compromising the copyright of your artists and

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<v Speaker 4>your journalists and your musicians, then it's almost like once

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<v Speaker 4>the genie is out of the bottle, it's gone.

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<v Speaker 1>James Madden, thank you very much.

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<v Speaker 4>Thanks.

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<v Speaker 1>James Madden is The Australian's Media editor. You can read

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<v Speaker 1>all our journalism, produced by real people right now at

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<v Speaker 1>the Australian dot com dot au