1 00:00:04,240 --> 00:00:10,080 Speaker 1: If your family member starts a business, should you support 2 00:00:10,119 --> 00:00:13,039 Speaker 1: it by shopping with them? 3 00:00:13,080 --> 00:00:17,120 Speaker 2: What is your immediate thought? Because that's a DM. 4 00:00:17,320 --> 00:00:20,720 Speaker 1: I've got a scenario in our big business DMS that 5 00:00:21,040 --> 00:00:23,120 Speaker 1: I thought, this is going to be a great little 6 00:00:23,160 --> 00:00:26,920 Speaker 1: bonus episode, and I've definitely touched on this before, like 7 00:00:27,000 --> 00:00:28,840 Speaker 1: here and there, but I thought, nah, I'm going to 8 00:00:28,880 --> 00:00:31,520 Speaker 1: do a whole episode of this. Well, this is a 9 00:00:31,520 --> 00:00:34,159 Speaker 1: bonus episode, so it's a little bite sized one, and 10 00:00:34,200 --> 00:00:38,159 Speaker 1: I'm leaving names out of this one as per the 11 00:00:38,360 --> 00:00:39,440 Speaker 1: sender's request. 12 00:00:39,880 --> 00:00:40,600 Speaker 2: So here goes. 13 00:00:41,640 --> 00:00:45,800 Speaker 1: My sister has started a small business. I love her 14 00:00:46,000 --> 00:00:49,640 Speaker 1: and want to support her, but I'm not really interested 15 00:00:49,800 --> 00:00:53,120 Speaker 1: in the product, and I think it's really expensive to 16 00:00:53,240 --> 00:00:57,440 Speaker 1: buy if you actually don't want it. Did your friends 17 00:00:57,480 --> 00:01:00,760 Speaker 1: support your business in the early days? How would you 18 00:01:00,840 --> 00:01:04,000 Speaker 1: feel if they didn't? And then she's asked me to 19 00:01:04,080 --> 00:01:08,080 Speaker 1: keep the names out of it. Well, anonymous person, I 20 00:01:08,120 --> 00:01:10,880 Speaker 1: think you're not alone in feeling this way, and I 21 00:01:10,880 --> 00:01:13,319 Speaker 1: can definitely give you my advice from being on the 22 00:01:13,360 --> 00:01:16,600 Speaker 1: other side. I guess when a lot of people start 23 00:01:16,640 --> 00:01:21,200 Speaker 1: a business, it is almost like an automatic feeling of 24 00:01:22,440 --> 00:01:27,319 Speaker 1: I don't want to say like entitlement, but just even like, 25 00:01:27,600 --> 00:01:31,679 Speaker 1: thinking back to when I started my business, you almost 26 00:01:31,720 --> 00:01:34,280 Speaker 1: do feel like your family and friends owe it to you, 27 00:01:34,720 --> 00:01:37,080 Speaker 1: and everyone that starts a business will feel that way. 28 00:01:37,120 --> 00:01:38,880 Speaker 2: I don't know if entitlement is the right. 29 00:01:38,720 --> 00:01:40,959 Speaker 1: Word, but you have that sense of like, of course, 30 00:01:41,000 --> 00:01:43,320 Speaker 1: my friends and family should support me kind of thing. 31 00:01:44,040 --> 00:01:46,600 Speaker 1: And I think to answer this question at like a 32 00:01:46,720 --> 00:01:51,800 Speaker 1: top level, I think as family and friends of people 33 00:01:51,840 --> 00:01:54,840 Speaker 1: that start businesses, I think, you know, if we can 34 00:01:55,000 --> 00:01:58,600 Speaker 1: support our friends or family members when they start a business, 35 00:01:59,280 --> 00:02:02,800 Speaker 1: we absolutely should, even if it means just making that 36 00:02:02,920 --> 00:02:05,640 Speaker 1: purchase one time. And I get it's difficult if it's 37 00:02:05,640 --> 00:02:08,080 Speaker 1: something that you don't want or if it's something that 38 00:02:08,120 --> 00:02:11,320 Speaker 1: you can't afford. I completely understand, but I think somewhere 39 00:02:11,840 --> 00:02:14,720 Speaker 1: during that startup phase, if you do have the funds, 40 00:02:15,120 --> 00:02:18,760 Speaker 1: it is a nice gesture to show that support by 41 00:02:18,800 --> 00:02:21,560 Speaker 1: making a purchase, or let's say they've opened a cafe, 42 00:02:21,720 --> 00:02:24,800 Speaker 1: like going in and visiting them and getting a meal 43 00:02:24,919 --> 00:02:27,440 Speaker 1: or a drink or whatever it may be. I think 44 00:02:28,160 --> 00:02:30,359 Speaker 1: to answer it plan and simply yeah, that's a nice 45 00:02:30,360 --> 00:02:33,680 Speaker 1: thing to do. But to speak from the other side, 46 00:02:34,160 --> 00:02:37,400 Speaker 1: I almost think it's unfair that when we start businesses 47 00:02:37,680 --> 00:02:41,519 Speaker 1: we automatically go to our friends and family expecting them 48 00:02:41,560 --> 00:02:44,639 Speaker 1: to be our number one customer. And I know that's 49 00:02:44,680 --> 00:02:47,360 Speaker 1: like a hard harsh thing to say, but when a 50 00:02:47,360 --> 00:02:50,239 Speaker 1: lot of people start a business, it's because they're excited, 51 00:02:50,360 --> 00:02:53,880 Speaker 1: and it can often just be an idea and they're 52 00:02:53,919 --> 00:02:57,280 Speaker 1: excited about the idea and they start it whatever it 53 00:02:57,320 --> 00:03:00,440 Speaker 1: may be, but they probably haven't put in the ground work, 54 00:03:00,480 --> 00:03:02,320 Speaker 1: which I talk about a lot on the pod of 55 00:03:02,400 --> 00:03:04,760 Speaker 1: building a community of people that are going to be 56 00:03:04,840 --> 00:03:09,240 Speaker 1: their customers. Therefore, when their business launchers, they often don't 57 00:03:09,320 --> 00:03:12,919 Speaker 1: have a database, right, they haven't collected people's emails, they 58 00:03:12,919 --> 00:03:15,520 Speaker 1: haven't built an audience online. And a lot of people do, 59 00:03:15,600 --> 00:03:18,720 Speaker 1: which is amazing and I can highly highly recommend that, 60 00:03:19,360 --> 00:03:21,440 Speaker 1: but a lot of the time people will do all 61 00:03:21,440 --> 00:03:24,040 Speaker 1: the back end side of starting a business and then 62 00:03:24,040 --> 00:03:25,919 Speaker 1: they'll be ready to open or they'll be ready to 63 00:03:26,000 --> 00:03:29,400 Speaker 1: launch their website, and they haven't done anything throughout that 64 00:03:29,520 --> 00:03:33,960 Speaker 1: process to build a customer base, which you one hundred 65 00:03:33,960 --> 00:03:37,000 Speaker 1: percent have to do. You have to go out and 66 00:03:37,080 --> 00:03:40,120 Speaker 1: find your customers. And I think a lot of the 67 00:03:40,160 --> 00:03:43,080 Speaker 1: time we can be naive when we're starting a business 68 00:03:43,160 --> 00:03:45,720 Speaker 1: and think that just because we've started a business, people 69 00:03:45,760 --> 00:03:48,680 Speaker 1: are going to find us. When that's it's the opposite, Like, 70 00:03:48,720 --> 00:03:51,200 Speaker 1: you've got to go out and get your customers. And 71 00:03:51,400 --> 00:03:53,520 Speaker 1: my number one piece of advice, which I talk about 72 00:03:53,560 --> 00:03:56,520 Speaker 1: a lot here on the pod in various episodes, is 73 00:03:56,720 --> 00:03:59,280 Speaker 1: build your customer base before you open your business, and 74 00:03:59,560 --> 00:04:02,960 Speaker 1: you can do that through social media, organic and paid 75 00:04:07,560 --> 00:04:10,840 Speaker 1: Circling back, I guess I think it's unfair that we 76 00:04:10,920 --> 00:04:13,560 Speaker 1: expect our friends and family to support us when we 77 00:04:13,560 --> 00:04:16,960 Speaker 1: should think bigger and beyond. Sure, it's so nice if 78 00:04:17,000 --> 00:04:20,760 Speaker 1: our friends and family support our businesses. But me now, 79 00:04:21,000 --> 00:04:22,520 Speaker 1: in the position that I'm in, and I've been in 80 00:04:22,600 --> 00:04:25,839 Speaker 1: business for a long time now, I would never expect 81 00:04:25,839 --> 00:04:28,720 Speaker 1: that from my friends or family like I would quite 82 00:04:28,760 --> 00:04:31,200 Speaker 1: literally never expect it. And that's because I've learned that 83 00:04:31,640 --> 00:04:34,480 Speaker 1: I need to think well beyond my friends and family 84 00:04:34,520 --> 00:04:36,400 Speaker 1: when it comes to who my customers are. I don't 85 00:04:36,480 --> 00:04:39,320 Speaker 1: want my customers to be my friends and family. Sure, 86 00:04:39,320 --> 00:04:41,600 Speaker 1: if my friends and family shop with us every now 87 00:04:41,600 --> 00:04:44,159 Speaker 1: and then, or they pick up a piece here and there, like, 88 00:04:44,200 --> 00:04:46,400 Speaker 1: of course, I'm going to love and appreciate that. But 89 00:04:46,600 --> 00:04:50,400 Speaker 1: as business owners, we have to think far beyond our 90 00:04:50,600 --> 00:04:53,320 Speaker 1: inner circle if we want to run a real and 91 00:04:53,440 --> 00:04:57,440 Speaker 1: genuine business, Because if we start a business and we're 92 00:04:57,480 --> 00:04:59,240 Speaker 1: just like yep, all our friends and family are going 93 00:04:59,279 --> 00:05:00,760 Speaker 1: to support me, that's not. 94 00:05:00,720 --> 00:05:01,760 Speaker 2: Going to last very long. 95 00:05:02,720 --> 00:05:04,960 Speaker 1: I know that's harsh, but you know they'll support us 96 00:05:05,000 --> 00:05:07,479 Speaker 1: for the first bit and then it'll fizzle out and 97 00:05:07,520 --> 00:05:11,120 Speaker 1: then who are our customers. We can't be starting a 98 00:05:11,160 --> 00:05:13,919 Speaker 1: business just hoping that it's going to be our friends 99 00:05:13,920 --> 00:05:15,880 Speaker 1: and family that are going to support us through it, 100 00:05:15,960 --> 00:05:18,680 Speaker 1: because that's not going to get your results long term. 101 00:05:18,760 --> 00:05:20,880 Speaker 1: You're not going to be able to sustain that. And 102 00:05:20,920 --> 00:05:22,640 Speaker 1: I know that might be harsh for me to say, 103 00:05:22,680 --> 00:05:26,120 Speaker 1: but it's one hundred percent the truth. Now, in saying 104 00:05:26,120 --> 00:05:28,760 Speaker 1: all of this, there are a lot of other things 105 00:05:28,839 --> 00:05:32,440 Speaker 1: that friends and family can do to support business owners 106 00:05:32,600 --> 00:05:35,640 Speaker 1: if you're not in the position to make that one 107 00:05:35,680 --> 00:05:40,080 Speaker 1: purchase with your sister or make multiple and it could 108 00:05:40,080 --> 00:05:43,200 Speaker 1: be the smallest things that really go far. And I 109 00:05:43,279 --> 00:05:46,200 Speaker 1: know these sounds so basic, but it's so powerful. Like, 110 00:05:46,720 --> 00:05:49,000 Speaker 1: for example, one thing that you can do is obviously 111 00:05:49,279 --> 00:05:52,359 Speaker 1: follow them on social media, follow the brand account and 112 00:05:52,520 --> 00:05:54,800 Speaker 1: engage with the posts. And I know this sounds like 113 00:05:55,200 --> 00:05:58,039 Speaker 1: I'm teaching you the ABC's like DRH. Of course that's 114 00:05:58,040 --> 00:06:01,320 Speaker 1: so basic. But the power of community and people just 115 00:06:01,320 --> 00:06:04,440 Speaker 1: supporting what you're doing online has like a long term 116 00:06:04,600 --> 00:06:07,320 Speaker 1: lasting impact, right because it's one thing if you do it, 117 00:06:07,680 --> 00:06:09,800 Speaker 1: but then if you've got a whole family doing it, 118 00:06:09,800 --> 00:06:12,880 Speaker 1: it's going to help that person's account. So following the socials, 119 00:06:13,360 --> 00:06:16,200 Speaker 1: liking the posts when you scroll past them on Instagram 120 00:06:16,279 --> 00:06:19,920 Speaker 1: or TikTok, leaving a little comment, even doing a little 121 00:06:19,960 --> 00:06:23,279 Speaker 1: share to your story even if you've got forty five 122 00:06:23,360 --> 00:06:27,039 Speaker 1: followers on Instagram, like, all those tiny little things really help. 123 00:06:27,400 --> 00:06:31,480 Speaker 1: It could also be telling maybe some of your friends 124 00:06:31,920 --> 00:06:35,279 Speaker 1: if they're after something in particular, and then you're like, oh, 125 00:06:35,360 --> 00:06:38,600 Speaker 1: my sister does that, doing that old school word of 126 00:06:38,640 --> 00:06:41,279 Speaker 1: mouth referral and just talking about it to people that 127 00:06:41,360 --> 00:06:41,680 Speaker 1: you know. 128 00:06:41,760 --> 00:06:43,520 Speaker 2: I feel like word of mouth. 129 00:06:43,320 --> 00:06:46,760 Speaker 1: Is one of the obviously oldest marketing tricks. 130 00:06:46,480 --> 00:06:46,880 Speaker 2: In the book. 131 00:06:46,920 --> 00:06:49,760 Speaker 1: But just keeping your sister's business at the forefront of 132 00:06:49,760 --> 00:06:52,400 Speaker 1: your mind and just mentioning it in conversation to people 133 00:06:52,440 --> 00:06:54,800 Speaker 1: if it comes up, or if someone brings up the 134 00:06:54,800 --> 00:06:56,440 Speaker 1: topic of the area that she's in. 135 00:06:56,520 --> 00:06:58,080 Speaker 2: Oh, my sister started that business. 136 00:06:58,440 --> 00:07:01,400 Speaker 1: I know it seems small, but it really goes a 137 00:07:01,400 --> 00:07:03,600 Speaker 1: long way, especially if it's more than just one person 138 00:07:03,640 --> 00:07:08,000 Speaker 1: doing it. That's quite literally how social media works. So following, liking, commenting, 139 00:07:08,200 --> 00:07:11,160 Speaker 1: do a share if you can, and just showing support 140 00:07:11,200 --> 00:07:14,040 Speaker 1: in that way it means a lot as well. Not 141 00:07:14,080 --> 00:07:17,040 Speaker 1: only does it like help, but I can assure you 142 00:07:17,120 --> 00:07:19,000 Speaker 1: it would just mean a lot to have a family 143 00:07:19,040 --> 00:07:22,880 Speaker 1: member to be, you know, always liking your stuff. I 144 00:07:22,920 --> 00:07:27,440 Speaker 1: always hear Matt who is alright, hey on social media? 145 00:07:27,560 --> 00:07:30,560 Speaker 1: Who I do my other podcast, High Scrollers with his 146 00:07:30,680 --> 00:07:34,960 Speaker 1: fiance Sky. Matt is always talking about how Sky listens 147 00:07:34,960 --> 00:07:38,440 Speaker 1: to every single one of our High Scrollers episodes. He 148 00:07:38,600 --> 00:07:42,080 Speaker 1: always puts it on his Instagram story. He always likes 149 00:07:42,160 --> 00:07:45,760 Speaker 1: every single one of Matt's Instagram posts and comments, and 150 00:07:46,160 --> 00:07:48,920 Speaker 1: I just think that's so lovely to see. And every 151 00:07:48,920 --> 00:07:51,800 Speaker 1: time Matt's like, oh, Sky always shares, I'm like, that 152 00:07:51,960 --> 00:07:54,160 Speaker 1: is so nice. And it's the smallest thing that you 153 00:07:54,200 --> 00:07:57,080 Speaker 1: can do for a friend or family member or loved 154 00:07:57,080 --> 00:07:59,600 Speaker 1: one or your partner, but especially if they're doing a 155 00:07:59,640 --> 00:08:02,840 Speaker 1: business like it just means a lot and it's really 156 00:08:02,920 --> 00:08:04,880 Speaker 1: nice to see. Another thing that you can do as 157 00:08:04,880 --> 00:08:08,120 Speaker 1: well is a Google review. I know that's again like 158 00:08:08,160 --> 00:08:09,960 Speaker 1: I feel like I'm just spelling out. 159 00:08:09,840 --> 00:08:11,200 Speaker 2: One, two, three, ABC. 160 00:08:11,880 --> 00:08:15,920 Speaker 1: But if your sister or whoever, like anyone listening, if 161 00:08:15,920 --> 00:08:19,200 Speaker 1: they have like a Google business listing, go check them 162 00:08:19,240 --> 00:08:22,000 Speaker 1: a review and give them five stars and write something nice. 163 00:08:22,040 --> 00:08:25,480 Speaker 1: I feel like Google reviews are something that we all 164 00:08:25,520 --> 00:08:27,880 Speaker 1: forget about because you don't really think to go and 165 00:08:27,960 --> 00:08:30,840 Speaker 1: leave a Google review. But then when someone is Googling something, 166 00:08:30,880 --> 00:08:33,280 Speaker 1: it's the first thing that comes up. You know. I 167 00:08:33,320 --> 00:08:36,880 Speaker 1: actually want to do a bit of a reminder on 168 00:08:36,920 --> 00:08:39,559 Speaker 1: our Fate like social media and within our community, like 169 00:08:39,600 --> 00:08:41,559 Speaker 1: if you've been to any of our Fate stores, please 170 00:08:41,600 --> 00:08:44,319 Speaker 1: go and leave a review, because we've got like individual 171 00:08:44,440 --> 00:08:48,600 Speaker 1: Fate store listings on Google. And I feel like, if 172 00:08:48,640 --> 00:08:51,319 Speaker 1: I'm being completely honest, people only ever think of leaving 173 00:08:51,320 --> 00:08:52,760 Speaker 1: a Google review when they want. 174 00:08:52,600 --> 00:08:53,640 Speaker 2: To leave a bad review. 175 00:08:54,480 --> 00:08:56,720 Speaker 1: It's not as often that you'll think to go to 176 00:08:56,800 --> 00:08:58,600 Speaker 1: Google to leave a positive one. 177 00:08:58,679 --> 00:09:01,079 Speaker 2: Versus if you've had a terrible experience somewhere, you're like, 178 00:09:01,080 --> 00:09:02,840 Speaker 2: I'm gonna live it, watch start review. You know what 179 00:09:02,840 --> 00:09:03,160 Speaker 2: I mean? 180 00:09:03,440 --> 00:09:08,400 Speaker 1: But Google reviews are so so powerful. But I do 181 00:09:08,440 --> 00:09:11,439 Speaker 1: hope that this has helped to answer your question. I 182 00:09:11,440 --> 00:09:14,600 Speaker 1: wouldn't say that you should feel like a million percent 183 00:09:14,760 --> 00:09:18,600 Speaker 1: horrible for not wanting to support. I think, just out 184 00:09:18,679 --> 00:09:21,240 Speaker 1: of the kindness of your own heart, if at any 185 00:09:21,280 --> 00:09:24,240 Speaker 1: stage you can support by shopping with your sister's business, 186 00:09:24,280 --> 00:09:25,960 Speaker 1: I think it would mean the world to her. Not 187 00:09:26,000 --> 00:09:28,319 Speaker 1: that I know either of you, but I know it 188 00:09:28,360 --> 00:09:30,679 Speaker 1: would mean a lot, especially if this is her first business. 189 00:09:30,720 --> 00:09:34,640 Speaker 1: But also it's completely understandable. I guess, like, if it's 190 00:09:34,640 --> 00:09:37,160 Speaker 1: a product that you literally do not need or you 191 00:09:37,200 --> 00:09:39,120 Speaker 1: do not need it in your life, I can completely 192 00:09:39,200 --> 00:09:42,000 Speaker 1: understand that, and I hope that she could as well. 193 00:09:42,040 --> 00:09:44,120 Speaker 1: But I think if you are showing up in those 194 00:09:44,200 --> 00:09:48,839 Speaker 1: other ways and showing support in other ways, then I think, 195 00:09:48,920 --> 00:09:51,200 Speaker 1: like for me personally, i'd be more than happy with that. 196 00:09:51,800 --> 00:09:54,719 Speaker 1: If I had someone in my life and they were like, oh, 197 00:09:54,800 --> 00:09:57,360 Speaker 1: like I don't I don't need that right now, but 198 00:09:57,440 --> 00:09:59,599 Speaker 1: then they were showing up and commenting on all my 199 00:09:59,640 --> 00:10:03,360 Speaker 1: business page things and always showing love and likes like 200 00:10:03,400 --> 00:10:05,040 Speaker 1: that would mean a lot to me. So I guess 201 00:10:05,160 --> 00:10:08,400 Speaker 1: that is my feedback on that, And I hope on 202 00:10:08,440 --> 00:10:11,960 Speaker 1: the other side as well, that your sister is okay 203 00:10:12,240 --> 00:10:14,640 Speaker 1: if you're not going to be always shopping with her 204 00:10:14,760 --> 00:10:16,960 Speaker 1: kind of thing because I think a lot of people 205 00:10:17,040 --> 00:10:20,480 Speaker 1: do start businesses and put a lot of pressure on 206 00:10:20,520 --> 00:10:22,720 Speaker 1: their families to always be supporting them. 207 00:10:23,200 --> 00:10:24,520 Speaker 2: I do not, not that. 208 00:10:24,520 --> 00:10:27,720 Speaker 1: I have like a very big or much family, and 209 00:10:27,840 --> 00:10:29,800 Speaker 1: which I've spoken about on the pod, but like, I 210 00:10:29,840 --> 00:10:32,400 Speaker 1: would never expect my family and friends to be the 211 00:10:32,400 --> 00:10:35,200 Speaker 1: ones that are like supporting Fate. Obviously, Fate's like a 212 00:10:35,240 --> 00:10:37,640 Speaker 1: massive business now. It was different when we first started, 213 00:10:37,679 --> 00:10:40,560 Speaker 1: but even back then, I wouldn't be going to them. Hey, like, 214 00:10:40,600 --> 00:10:43,319 Speaker 1: you haven't placed an order yet, because if you're going 215 00:10:43,360 --> 00:10:45,800 Speaker 1: into business, you've got to think bigger than your friends 216 00:10:45,800 --> 00:10:49,480 Speaker 1: and family. So yeah, I really love this question. Thanks 217 00:10:49,480 --> 00:10:53,199 Speaker 1: for sending it through. And this message goes out to everyone. 218 00:10:53,200 --> 00:10:55,360 Speaker 1: I guess even if you're not supporting your friends in 219 00:10:55,440 --> 00:10:58,240 Speaker 1: business by shopping with them or going and getting their 220 00:10:58,280 --> 00:11:01,320 Speaker 1: services or whatever it is that they're just show up 221 00:11:01,360 --> 00:11:03,960 Speaker 1: for them in smaller ways with those likes and comments. 222 00:11:04,000 --> 00:11:07,440 Speaker 1: I know it might seem like cringe or whatever, but 223 00:11:07,559 --> 00:11:10,120 Speaker 1: it definitely means a lot. But that's all for this 224 00:11:10,160 --> 00:11:13,480 Speaker 1: week's bonus episode, and I'll be back next week with 225 00:11:13,600 --> 00:11:15,720 Speaker 1: two more, well a main and a bonus