1 00:00:02,120 --> 00:00:10,120 Speaker 1: It's the Twelve Days of Big Business. Hello and happy holidays. 2 00:00:10,400 --> 00:00:13,800 Speaker 1: Welcome to another episode of the Twelve Days of Big Business, 3 00:00:13,920 --> 00:00:16,560 Speaker 1: where every day until Christmas Eve you get a brand 4 00:00:16,560 --> 00:00:20,320 Speaker 1: new episode and a chance to win big Each episode 5 00:00:20,320 --> 00:00:23,200 Speaker 1: has a secret code word hidden inside, and when you 6 00:00:23,360 --> 00:00:25,759 Speaker 1: enter it on our website, you'll go into the draw 7 00:00:25,880 --> 00:00:29,160 Speaker 1: to win our Big Business Christmas Bundle, packed with goodies 8 00:00:29,160 --> 00:00:31,760 Speaker 1: from some of the brands you've heard directly from on 9 00:00:31,880 --> 00:00:36,280 Speaker 1: Big Business. We're talking Lush, Sunday Body, the Breakout, Hack 10 00:00:36,560 --> 00:00:41,760 Speaker 1: Booth Haircare, Russ Energy, Funday Natural Suites are Live Body. 11 00:00:41,440 --> 00:00:42,680 Speaker 2: And of course Fate. 12 00:00:43,159 --> 00:00:46,680 Speaker 1: Collect every code word and stack your chances. Head to 13 00:00:46,720 --> 00:00:49,640 Speaker 1: the Nova Wind page online to enter, or click the 14 00:00:49,680 --> 00:00:52,559 Speaker 1: link in the show notes. Now let's dive into today's 15 00:00:52,600 --> 00:00:54,800 Speaker 1: episode and listen out for that code word. 16 00:00:55,520 --> 00:00:56,000 Speaker 2: You know what. 17 00:00:56,800 --> 00:01:00,480 Speaker 1: I am getting a little sad that the twelve of 18 00:01:00,520 --> 00:01:05,119 Speaker 1: Big Business is nearing its end. I think this episode 19 00:01:05,160 --> 00:01:08,679 Speaker 1: is the second last one. So this is episode eleven, 20 00:01:09,440 --> 00:01:13,319 Speaker 1: and I have loved every minute of doing this Twelve 21 00:01:13,400 --> 00:01:15,760 Speaker 1: Days of Big Business. So shout out to producer X 22 00:01:16,040 --> 00:01:18,919 Speaker 1: for making me put in all this work, this extra 23 00:01:18,959 --> 00:01:20,720 Speaker 1: work at the end of the year, but also he's 24 00:01:20,760 --> 00:01:23,560 Speaker 1: stitched himself up to because he's had to edit and 25 00:01:23,600 --> 00:01:26,920 Speaker 1: schedule and post all of these, But I've absolutely loved 26 00:01:26,920 --> 00:01:31,240 Speaker 1: doing these little bite sized episodes. For this one, today, 27 00:01:31,840 --> 00:01:36,000 Speaker 1: I'm talking about modeling at Fate, and I guess this 28 00:01:36,120 --> 00:01:40,440 Speaker 1: episode is going to be good for anyone who has 29 00:01:40,520 --> 00:01:43,120 Speaker 1: ever thought that maybe they would like to give modeling 30 00:01:43,160 --> 00:01:46,080 Speaker 1: a go, or maybe you're one of those people that 31 00:01:46,360 --> 00:01:48,560 Speaker 1: your friends and family always say, oh my god, you 32 00:01:48,560 --> 00:01:51,680 Speaker 1: should do modeling, and you're like, no, no way. And 33 00:01:51,720 --> 00:01:53,360 Speaker 1: also I think what I'm going to talk about is 34 00:01:53,400 --> 00:01:56,600 Speaker 1: interesting as well. So I want to talk about modeling, 35 00:01:56,720 --> 00:02:01,000 Speaker 1: and in particular modeling for Fate, and I kind of 36 00:02:01,000 --> 00:02:04,720 Speaker 1: want to open up the opportunity and discussion around the 37 00:02:04,800 --> 00:02:09,359 Speaker 1: idea of finding more people within our community to come 38 00:02:09,520 --> 00:02:12,120 Speaker 1: and model with us. And this is something that I'm 39 00:02:12,160 --> 00:02:16,680 Speaker 1: going to be actively and publicly working on in twenty 40 00:02:16,800 --> 00:02:20,359 Speaker 1: twenty six. And I have an episode coming out at 41 00:02:20,360 --> 00:02:23,639 Speaker 1: the beginning of the year, I believe, where I talk 42 00:02:23,680 --> 00:02:28,800 Speaker 1: about my goals for Fate in twenty twenty six, but 43 00:02:29,160 --> 00:02:32,440 Speaker 1: I forgot to include this one. So I'm going to 44 00:02:32,440 --> 00:02:34,799 Speaker 1: add this in now even though that episode isn't out. 45 00:02:35,200 --> 00:02:38,360 Speaker 1: But a goal of mine for next year for twenty 46 00:02:38,400 --> 00:02:42,160 Speaker 1: twenty six is I want to start using more people 47 00:02:42,200 --> 00:02:45,440 Speaker 1: within our Fate community to come and model for us. 48 00:02:45,639 --> 00:02:47,200 Speaker 2: I feel like before I. 49 00:02:47,639 --> 00:02:51,480 Speaker 1: Jump into talking about how and why I want to 50 00:02:51,880 --> 00:02:57,880 Speaker 1: involve more community, just everyday women in our imagery and 51 00:02:57,960 --> 00:03:00,280 Speaker 1: across our socials, I guess I want to go back 52 00:03:00,320 --> 00:03:02,600 Speaker 1: to when Fate first began and the way that I 53 00:03:02,600 --> 00:03:05,720 Speaker 1: did things. So obviously, if you listen to this podcast, 54 00:03:06,240 --> 00:03:08,200 Speaker 1: even if you listened to one episode, you've probably heard 55 00:03:08,280 --> 00:03:12,600 Speaker 1: me say that when I started Fate, everything was very DIY, 56 00:03:12,639 --> 00:03:15,960 Speaker 1: from the website to the way that we did everything, 57 00:03:16,040 --> 00:03:19,120 Speaker 1: the way I packed orders, and also the way that 58 00:03:19,560 --> 00:03:21,480 Speaker 1: we did modeling back in the day. 59 00:03:21,639 --> 00:03:24,160 Speaker 2: It was a very DIY journey. 60 00:03:24,639 --> 00:03:28,040 Speaker 1: And I remember when Fate was in my garage, I 61 00:03:28,080 --> 00:03:31,400 Speaker 1: also had a little paper e com backdrop with some 62 00:03:31,480 --> 00:03:35,440 Speaker 1: tripods on either side of it. I had two flash 63 00:03:35,560 --> 00:03:39,800 Speaker 1: lights that I purchased from eBay, a camera which I 64 00:03:39,880 --> 00:03:42,320 Speaker 1: already had because you know, when I started Fate, I 65 00:03:42,400 --> 00:03:44,680 Speaker 1: was a YouTuber, so I already had like the kind 66 00:03:44,760 --> 00:03:48,880 Speaker 1: of SLR camera, and then my friend Carl, he came 67 00:03:48,920 --> 00:03:52,120 Speaker 1: over one day and taught me how to shoot with 68 00:03:52,200 --> 00:03:56,960 Speaker 1: flash photography, just a twenty minute quick tutorial on here's 69 00:03:57,000 --> 00:04:00,480 Speaker 1: the settings you need to have them on, and you go. 70 00:04:01,160 --> 00:04:03,680 Speaker 1: And so for the longest time, like for those first 71 00:04:03,680 --> 00:04:06,240 Speaker 1: few years of Fate, everything was a trial, as you know, 72 00:04:06,560 --> 00:04:10,119 Speaker 1: but so was modeling. And I would post statuses on 73 00:04:11,480 --> 00:04:14,800 Speaker 1: Facebook and I would say to any girls in Newcastle 74 00:04:14,840 --> 00:04:17,520 Speaker 1: want to come and model? And that's how I would 75 00:04:17,560 --> 00:04:19,599 Speaker 1: get people to come and model for me. And it 76 00:04:19,720 --> 00:04:22,279 Speaker 1: was just you know, friends or friends of friends or friends, 77 00:04:22,400 --> 00:04:25,159 Speaker 1: cousins or whatever, and they would come over to my house, 78 00:04:25,240 --> 00:04:27,680 Speaker 1: into my garage and I would just be there, me 79 00:04:27,800 --> 00:04:30,400 Speaker 1: and them, and I would shoot them for our website 80 00:04:30,440 --> 00:04:31,160 Speaker 1: images and. 81 00:04:31,120 --> 00:04:32,680 Speaker 2: Then for our Instagram. 82 00:04:32,880 --> 00:04:35,040 Speaker 1: We'd just jump in the car and then we'd drive 83 00:04:35,080 --> 00:04:39,160 Speaker 1: around Newcastle and stand in front of people's houses and garages, 84 00:04:39,200 --> 00:04:41,560 Speaker 1: I mean, which we still kind of do sometimes these days, 85 00:04:41,800 --> 00:04:44,520 Speaker 1: but we just drive around the streets of Newcastle and 86 00:04:46,160 --> 00:04:51,880 Speaker 1: take photos for Instagram. And I did our photography like that. 87 00:04:53,160 --> 00:04:55,200 Speaker 2: For years, for years and years and years. 88 00:04:55,600 --> 00:04:57,000 Speaker 1: And I'll tell you another way that I used to 89 00:04:57,080 --> 00:04:59,720 Speaker 1: find models to come and model with us. And it's 90 00:04:59,720 --> 00:05:02,240 Speaker 1: actually a great trick, especially if you're just starting out. 91 00:05:02,880 --> 00:05:06,839 Speaker 1: I would go onto Instagram, onto like the Explore page. 92 00:05:07,240 --> 00:05:09,359 Speaker 1: Actually I don't, yeah, I think you can still search 93 00:05:09,400 --> 00:05:13,000 Speaker 1: by location, right. I would go onto the Explore page 94 00:05:13,040 --> 00:05:16,880 Speaker 1: and I would type in cool restaurants and bars in Newcastle. 95 00:05:16,960 --> 00:05:20,000 Speaker 1: For example, light Years is like a really nice restaurant here. 96 00:05:20,360 --> 00:05:24,919 Speaker 1: So I would search light Years on Instagram on like 97 00:05:24,960 --> 00:05:27,159 Speaker 1: the geo tag and then I would click on it 98 00:05:27,200 --> 00:05:29,080 Speaker 1: and then you know how you can see everyone that's 99 00:05:29,120 --> 00:05:33,280 Speaker 1: tagged themselves at light Years or whatever venue. I would 100 00:05:33,320 --> 00:05:36,440 Speaker 1: go on there and then just scout people. The amount 101 00:05:36,440 --> 00:05:39,719 Speaker 1: of times I have looked at like so many different venues, 102 00:05:40,279 --> 00:05:42,120 Speaker 1: scoured through the photos and gone. 103 00:05:41,920 --> 00:05:43,320 Speaker 2: Yep, she looks like she could model. 104 00:05:43,520 --> 00:05:45,560 Speaker 1: I'd then click on her profile and send her a 105 00:05:45,640 --> 00:05:48,760 Speaker 1: DM from Fate being like, hey, we're a local Newcastle brand. 106 00:05:48,960 --> 00:05:52,159 Speaker 1: Have you ever considered modeling? And I had so many 107 00:05:52,200 --> 00:05:56,440 Speaker 1: people come and model for us, aka me taking photos 108 00:05:56,480 --> 00:05:59,960 Speaker 1: of them in that way, like just scouting people on Instagram, 109 00:06:00,120 --> 00:06:03,560 Speaker 1: even just searching like the Newcastle Goo tag. And that's 110 00:06:03,560 --> 00:06:07,039 Speaker 1: how I found models back in the day, because for 111 00:06:07,160 --> 00:06:11,760 Speaker 1: many years there after Fate launched, I was smaller and 112 00:06:11,800 --> 00:06:17,040 Speaker 1: I didn't have the budget to be booking agency signed 113 00:06:17,080 --> 00:06:19,920 Speaker 1: models to come and shoot with me at my house 114 00:06:20,520 --> 00:06:22,839 Speaker 1: when I only had, you know, three things that I 115 00:06:22,880 --> 00:06:26,000 Speaker 1: wanted to shoot, and that's the way that I did things. 116 00:06:26,120 --> 00:06:29,080 Speaker 1: And back then, because Fate was a lot smaller and 117 00:06:29,160 --> 00:06:30,839 Speaker 1: at the beginning it was just me and my one 118 00:06:30,920 --> 00:06:34,080 Speaker 1: casual employee, I had a lot of time on my 119 00:06:34,200 --> 00:06:39,200 Speaker 1: hands working with inexperienced models because there's a huge difference, 120 00:06:39,240 --> 00:06:42,040 Speaker 1: and I guess I'll get to that, but when you 121 00:06:42,080 --> 00:06:45,920 Speaker 1: are working with someone who is gorgeous but they don't 122 00:06:45,920 --> 00:06:49,080 Speaker 1: have experience modeling, it's going to be a lot slower, 123 00:06:49,279 --> 00:06:52,239 Speaker 1: obviously than working with someone who knows what they're doing. 124 00:06:52,320 --> 00:06:55,880 Speaker 1: But because Fate was really small when it kind of 125 00:06:55,920 --> 00:06:58,920 Speaker 1: started in comparison to the size that we are now, 126 00:06:59,279 --> 00:07:02,520 Speaker 1: I had more time on my hands to spend longer 127 00:07:02,520 --> 00:07:04,840 Speaker 1: with the model and tell them how to pose and 128 00:07:04,920 --> 00:07:07,320 Speaker 1: now put your hand here, and now put your hand down, 129 00:07:07,640 --> 00:07:09,159 Speaker 1: smile off to the side. 130 00:07:08,960 --> 00:07:10,320 Speaker 2: Look down, look up. 131 00:07:10,760 --> 00:07:14,480 Speaker 1: And that worked for me at that size. But as 132 00:07:14,520 --> 00:07:17,960 Speaker 1: we grew more and more, I started to book models 133 00:07:18,240 --> 00:07:22,080 Speaker 1: who are agency signed. And when you're booking a model 134 00:07:22,120 --> 00:07:25,480 Speaker 1: that's signed with an agent, they're obviously experienced, right, So 135 00:07:26,000 --> 00:07:28,520 Speaker 1: instead of someone coming in and someone you know feeling 136 00:07:28,520 --> 00:07:31,280 Speaker 1: a little bit nervous because they've never done modeling before, 137 00:07:31,360 --> 00:07:33,480 Speaker 1: or maybe they've done it once or twice. When you're 138 00:07:33,520 --> 00:07:36,880 Speaker 1: booking an agency model, this person is experienced, they are 139 00:07:37,000 --> 00:07:40,280 Speaker 1: professional at what they're doing. Therefore, it is a lot 140 00:07:40,360 --> 00:07:44,800 Speaker 1: faster and it doesn't require as much of your like 141 00:07:45,000 --> 00:07:47,720 Speaker 1: coaching while they're doing their thing. They will put that 142 00:07:47,800 --> 00:07:51,560 Speaker 1: outfit on and go pose post post being done next outfit, 143 00:07:51,640 --> 00:07:55,880 Speaker 1: and that's definitely where we are at as a business. 144 00:07:55,960 --> 00:08:00,040 Speaker 1: We don't necessarily have the time to work with someone 145 00:08:00,120 --> 00:08:03,920 Speaker 1: who has no experience and they're not confident. We have 146 00:08:04,000 --> 00:08:07,720 Speaker 1: worked with agency models for a really long time and 147 00:08:07,760 --> 00:08:12,520 Speaker 1: we love it. In saying that, though it is very expensive, 148 00:08:13,080 --> 00:08:16,200 Speaker 1: and whilst there's a lot of models out there, I 149 00:08:16,360 --> 00:08:19,040 Speaker 1: just think there is so much more out there. 150 00:08:18,880 --> 00:08:20,880 Speaker 2: Beyond the models that are signed with agents. 151 00:08:20,920 --> 00:08:23,640 Speaker 1: Now. Don't get me wrong, we shoot with agency models 152 00:08:23,680 --> 00:08:25,200 Speaker 1: every single month and. 153 00:08:25,120 --> 00:08:25,640 Speaker 2: We love it. 154 00:08:26,080 --> 00:08:28,560 Speaker 1: But I kind of want to take things back to 155 00:08:29,760 --> 00:08:32,560 Speaker 1: you know, how I did things in the beginning, but 156 00:08:32,600 --> 00:08:34,959 Speaker 1: I guess with a bit of a different mindset this time. 157 00:08:35,400 --> 00:08:39,160 Speaker 1: So earlier this year we did our Fate model search. 158 00:08:39,360 --> 00:08:41,760 Speaker 1: If you were following me or Fate closely enough, you 159 00:08:41,760 --> 00:08:44,680 Speaker 1: would have remembered it. And what we did was we 160 00:08:44,760 --> 00:08:47,559 Speaker 1: did a model call out where people could send in 161 00:08:47,640 --> 00:08:49,960 Speaker 1: an online application and it was just like their name, 162 00:08:50,200 --> 00:08:52,720 Speaker 1: their size, a little bit about them and attaching a 163 00:08:52,720 --> 00:08:55,600 Speaker 1: couple of photos, and from there we went through and 164 00:08:55,760 --> 00:08:58,440 Speaker 1: shortlisted I can't remember how many people. I think it 165 00:08:58,480 --> 00:09:01,360 Speaker 1: was like one hundred and something people and myself and 166 00:09:01,400 --> 00:09:05,960 Speaker 1: the team. We then flew to Brisbane and Melbourne and 167 00:09:05,960 --> 00:09:08,040 Speaker 1: then we did a day in Sydney and Newcastle. So 168 00:09:08,080 --> 00:09:11,160 Speaker 1: we did four casting days and we hired out studios 169 00:09:11,480 --> 00:09:14,959 Speaker 1: and did a proper in person casting where people would 170 00:09:14,960 --> 00:09:19,199 Speaker 1: come talk about themselves, do a bit of posing. They 171 00:09:19,200 --> 00:09:22,880 Speaker 1: did like a little pretend fit check reel, and it 172 00:09:22,920 --> 00:09:25,240 Speaker 1: was like an audition, but it was really fun and 173 00:09:25,280 --> 00:09:27,679 Speaker 1: we made sure that everyone had a really good time 174 00:09:28,200 --> 00:09:31,160 Speaker 1: and that it was inclusive and it was just one 175 00:09:31,200 --> 00:09:34,400 Speaker 1: of the best things that we did in twenty twenty five. 176 00:09:34,480 --> 00:09:37,040 Speaker 1: And from that it was a competition and there was 177 00:09:37,120 --> 00:09:42,280 Speaker 1: always one winner. We had a beautiful girl named Claudia 178 00:09:42,679 --> 00:09:45,640 Speaker 1: win a twelvemonth modeling contract with us. 179 00:09:45,920 --> 00:09:46,840 Speaker 2: You've probably seen. 180 00:09:46,600 --> 00:09:49,280 Speaker 1: Her on our website or on our socials if you 181 00:09:49,320 --> 00:09:53,240 Speaker 1: follow us closely, and so within that twelve month contract. 182 00:09:53,280 --> 00:09:55,520 Speaker 1: She had a certain amount of times that she had 183 00:09:55,520 --> 00:09:58,960 Speaker 1: to come to Newcastle and shoot with us, and it 184 00:09:59,000 --> 00:10:01,640 Speaker 1: was a ten thousand dollars modeling contract, so she gets 185 00:10:01,679 --> 00:10:03,360 Speaker 1: ten thousand dollars for doing so. 186 00:10:03,840 --> 00:10:06,360 Speaker 2: And this is someone who's never done modeling before. 187 00:10:06,440 --> 00:10:09,440 Speaker 1: And she's come once every two to three months so 188 00:10:09,520 --> 00:10:11,679 Speaker 1: far this year to shoot with us, and it's been 189 00:10:11,720 --> 00:10:15,800 Speaker 1: amazing to watch her confidence grow. 190 00:10:15,440 --> 00:10:16,400 Speaker 2: Throughout that time. 191 00:10:16,480 --> 00:10:18,440 Speaker 1: And I think just off the back of you know, 192 00:10:18,520 --> 00:10:22,600 Speaker 1: Claudia winning our model search and me just booking agency 193 00:10:22,640 --> 00:10:25,400 Speaker 1: models every month and seeing how much it all costs, 194 00:10:25,440 --> 00:10:28,400 Speaker 1: and how there's a lot of extra fees involved. When 195 00:10:28,400 --> 00:10:30,280 Speaker 1: you book someone that's signed with an agent, you're not 196 00:10:30,360 --> 00:10:34,120 Speaker 1: just paying the model, You're then paying agency fees on 197 00:10:34,160 --> 00:10:37,199 Speaker 1: top of that, and there's a lot of other fees 198 00:10:37,200 --> 00:10:39,240 Speaker 1: as well that come with it. And I'm just kind 199 00:10:39,280 --> 00:10:41,880 Speaker 1: of going into twenty twenty six and I'm wanting to 200 00:10:41,920 --> 00:10:43,320 Speaker 1: do things a little bit differently. 201 00:10:49,880 --> 00:10:51,640 Speaker 2: So how am I going to do this? How am 202 00:10:51,679 --> 00:10:55,000 Speaker 2: I going to find people within our community to come 203 00:10:55,000 --> 00:10:55,640 Speaker 2: a model for us? 204 00:10:55,679 --> 00:10:58,080 Speaker 1: We could absolutely do a model search all over again, 205 00:10:58,120 --> 00:11:00,160 Speaker 1: and who knows, maybe that can be something that we 206 00:11:00,200 --> 00:11:01,160 Speaker 1: do every single year. 207 00:11:01,160 --> 00:11:02,520 Speaker 2: I feel like we just need to get this year 208 00:11:02,559 --> 00:11:04,640 Speaker 2: over and then in January, go. 209 00:11:04,640 --> 00:11:06,160 Speaker 1: Oh, we're going to do it again, because I'm pretty 210 00:11:06,160 --> 00:11:08,200 Speaker 1: sure we did it in like February or March, so 211 00:11:08,280 --> 00:11:10,520 Speaker 1: that's coming up real quick. And by the way, I 212 00:11:10,600 --> 00:11:15,120 Speaker 1: just realize I've made you listen this long without saying 213 00:11:15,120 --> 00:11:19,719 Speaker 1: the word jolly, So if you've listened this far, all 214 00:11:19,720 --> 00:11:23,320 Speaker 1: I can say is I'm feeling very, very jolly about 215 00:11:24,120 --> 00:11:27,680 Speaker 1: finding more people to model with us at Fate. When 216 00:11:27,720 --> 00:11:31,400 Speaker 1: it comes to modeling, you know, there are so many 217 00:11:31,400 --> 00:11:34,520 Speaker 1: factors into someone being a model, but I think the 218 00:11:34,600 --> 00:11:36,880 Speaker 1: number one thing that everyone has to have, and this 219 00:11:36,920 --> 00:11:38,600 Speaker 1: is for all of you that may be interested in 220 00:11:38,640 --> 00:11:41,320 Speaker 1: modeling one day, the number one thing that you have 221 00:11:41,400 --> 00:11:45,000 Speaker 1: to have is confidence. And not only is that like 222 00:11:45,040 --> 00:11:49,400 Speaker 1: beneficial for yourself, but it's beneficial for the business and 223 00:11:49,480 --> 00:11:51,360 Speaker 1: the brand. And I guess I can kind of compare 224 00:11:52,679 --> 00:11:57,320 Speaker 1: Fate back back then to Fate now. Like I said, 225 00:11:57,440 --> 00:12:00,400 Speaker 1: when I used to find random people on Insta and 226 00:12:00,400 --> 00:12:02,160 Speaker 1: have them come over to my house and do modeling 227 00:12:02,160 --> 00:12:05,040 Speaker 1: with me if they've never done it before, you know, 228 00:12:05,160 --> 00:12:06,800 Speaker 1: and I didn't know if they were going to be 229 00:12:06,840 --> 00:12:08,840 Speaker 1: confident or not because I've only seen photos of them 230 00:12:08,880 --> 00:12:12,120 Speaker 1: on Instagram. Sometimes I would have people come to model 231 00:12:12,160 --> 00:12:13,920 Speaker 1: with me and they'd be really nervous, and they'd be 232 00:12:14,160 --> 00:12:16,600 Speaker 1: really stiff, and they'd be really shaky. But because my 233 00:12:16,679 --> 00:12:19,440 Speaker 1: business was really small and I wasn't anywhere near as 234 00:12:19,480 --> 00:12:22,280 Speaker 1: busy as I am now, I had the time to 235 00:12:22,440 --> 00:12:25,480 Speaker 1: kind of warm someone up and get them used to it, 236 00:12:25,559 --> 00:12:28,000 Speaker 1: and teach them how to pose and put your foot 237 00:12:28,080 --> 00:12:31,400 Speaker 1: like that and not like that. Whereas Fate is such 238 00:12:31,480 --> 00:12:34,120 Speaker 1: like a big company now and we have deadlines and 239 00:12:34,120 --> 00:12:36,240 Speaker 1: when we're doing a shoot, we've got so many looks 240 00:12:36,240 --> 00:12:37,280 Speaker 1: that we need to get through. 241 00:12:37,640 --> 00:12:39,400 Speaker 2: I guess because of the size of. 242 00:12:39,360 --> 00:12:42,319 Speaker 1: Fate, we don't really have that time to work with 243 00:12:42,400 --> 00:12:48,160 Speaker 1: someone that is feeling not so confident. Now in saying that, 244 00:12:48,240 --> 00:12:51,240 Speaker 1: anyone doing modeling for the first time is obviously going 245 00:12:51,280 --> 00:12:53,840 Speaker 1: to feel not so confident, but I'd say for anyone 246 00:12:53,840 --> 00:12:57,320 Speaker 1: out there, if you're interested in getting into modeling, go in. 247 00:12:57,440 --> 00:13:00,200 Speaker 1: If you get an opportunity to do a shoot, go 248 00:13:00,360 --> 00:13:03,240 Speaker 1: into it with as much confidence as you can. And 249 00:13:03,360 --> 00:13:06,280 Speaker 1: of course you're going to be feeling nervous and completely 250 00:13:06,360 --> 00:13:08,839 Speaker 1: out of your comfort zone. And I think there are 251 00:13:08,840 --> 00:13:11,360 Speaker 1: so many ways that you can build your own confidence 252 00:13:11,600 --> 00:13:14,360 Speaker 1: even before doing modeling for the first time. And my 253 00:13:14,480 --> 00:13:17,160 Speaker 1: piece of advice to that would be even just filming 254 00:13:17,240 --> 00:13:20,120 Speaker 1: videos of yourself at home if they're not even to 255 00:13:20,200 --> 00:13:24,320 Speaker 1: post social media. Posting to social media will definitely give 256 00:13:24,360 --> 00:13:27,520 Speaker 1: you confidence, like chucking up a TikTok, showing your outfit off, 257 00:13:27,600 --> 00:13:29,640 Speaker 1: or doing a whole and then trying. 258 00:13:29,320 --> 00:13:29,880 Speaker 2: The clothes on. 259 00:13:30,000 --> 00:13:34,000 Speaker 1: You'll one hundred million percent gain confidence from doing something 260 00:13:34,080 --> 00:13:34,400 Speaker 1: like that. 261 00:13:34,720 --> 00:13:36,400 Speaker 2: But even if you're feeling not. 262 00:13:36,960 --> 00:13:40,720 Speaker 1: Ready to actually post yourself out there on social media, 263 00:13:40,920 --> 00:13:43,319 Speaker 1: just filming videos at home for the fun of it. 264 00:13:43,400 --> 00:13:47,240 Speaker 1: Because especially for fashion brands, when we're booking models now, 265 00:13:48,000 --> 00:13:50,640 Speaker 1: fashion shoots look so different to what they did, let's 266 00:13:50,640 --> 00:13:53,920 Speaker 1: say maybe eight years ago. Eight years ago, everything was 267 00:13:53,920 --> 00:13:56,680 Speaker 1: so much more polished, whereas now when we're booking a model, 268 00:13:56,920 --> 00:13:59,360 Speaker 1: we're booking them to come into our studio and we've 269 00:13:59,360 --> 00:14:02,320 Speaker 1: got a phone on a tripod and they're making, you know, 270 00:14:02,520 --> 00:14:07,440 Speaker 1: try on holes and tiktoks like content is really organic 271 00:14:07,520 --> 00:14:10,000 Speaker 1: and natural these days. Of course, you've got e com 272 00:14:10,040 --> 00:14:12,720 Speaker 1: which is our website images which are more serious and 273 00:14:12,800 --> 00:14:15,360 Speaker 1: if I'm being honest, they're the easier part the actual 274 00:14:15,440 --> 00:14:18,079 Speaker 1: hard and long part of doing e com is the 275 00:14:18,200 --> 00:14:21,640 Speaker 1: getting dressed and undressed. You get dressed and styled up, 276 00:14:21,640 --> 00:14:24,320 Speaker 1: and then you stand in front of the cameras front backside, 277 00:14:24,360 --> 00:14:27,480 Speaker 1: done next outfit. But if you're looking into getting to 278 00:14:27,600 --> 00:14:30,760 Speaker 1: getting into modeling in any way, definitely work on your. 279 00:14:30,800 --> 00:14:32,000 Speaker 2: Confidence at home. 280 00:14:32,120 --> 00:14:34,360 Speaker 1: Not only will that make you feel better in yourself, 281 00:14:34,400 --> 00:14:37,360 Speaker 1: but it will make you feel more confident when it 282 00:14:37,400 --> 00:14:40,400 Speaker 1: comes to modeling, even if it is doing some fit 283 00:14:40,520 --> 00:14:45,080 Speaker 1: check videos at home or doing a talking outfit of 284 00:14:45,120 --> 00:14:45,400 Speaker 1: the day. 285 00:14:45,440 --> 00:14:46,560 Speaker 2: Here's my outfit of the day. 286 00:14:46,800 --> 00:14:49,440 Speaker 1: I've got on the Downtown pants and the Knox tea 287 00:14:49,560 --> 00:14:51,840 Speaker 1: and I've styled it with these heels. I know it 288 00:14:51,920 --> 00:14:54,720 Speaker 1: might feel like it feels wanky, and you know, even 289 00:14:54,920 --> 00:14:58,800 Speaker 1: speaking of modeling myself, when I first launched Fate, I'd 290 00:14:58,840 --> 00:15:02,280 Speaker 1: never done modeling before, and for those first few years 291 00:15:02,280 --> 00:15:05,040 Speaker 1: of Fate, I was never on the website. It was 292 00:15:05,080 --> 00:15:07,960 Speaker 1: a few years in that I thought, Okay, I'm going 293 00:15:08,040 --> 00:15:10,520 Speaker 1: to teach myself how to do modeling, and I was 294 00:15:10,640 --> 00:15:13,520 Speaker 1: nowhere near as confident as I am now doing our 295 00:15:13,560 --> 00:15:14,960 Speaker 1: website content. 296 00:15:15,560 --> 00:15:16,280 Speaker 2: I was awkward. 297 00:15:16,360 --> 00:15:18,680 Speaker 1: I didn't know how to pose, but as I practiced 298 00:15:18,720 --> 00:15:22,880 Speaker 1: more and more. My confidence has definitely grown. There is 299 00:15:23,120 --> 00:15:26,440 Speaker 1: so much opportunity out there for people to model for 300 00:15:26,520 --> 00:15:29,760 Speaker 1: brands and for people to even just make content for 301 00:15:29,840 --> 00:15:32,480 Speaker 1: brands at home, and I just really want to put 302 00:15:32,520 --> 00:15:35,280 Speaker 1: a massive focus on it in twenty twenty six to 303 00:15:35,560 --> 00:15:38,760 Speaker 1: find those people that want to come and model for us, 304 00:15:38,880 --> 00:15:42,040 Speaker 1: both like for our social media stuff and also for 305 00:15:42,160 --> 00:15:43,360 Speaker 1: our website photos. 306 00:15:43,400 --> 00:15:44,640 Speaker 2: The website photos. 307 00:15:44,320 --> 00:15:46,880 Speaker 1: Are probably I don't want to say the more important, 308 00:15:47,000 --> 00:15:50,040 Speaker 1: but you know, when it comes to web, you have 309 00:15:50,120 --> 00:15:52,200 Speaker 1: to shoot every single piece that you come out with, 310 00:15:52,240 --> 00:15:55,280 Speaker 1: whereas on Instagram and stuff, you will just pick the 311 00:15:55,320 --> 00:15:57,960 Speaker 1: best items or your favorite ones or the higher stock ones, 312 00:15:57,960 --> 00:16:00,840 Speaker 1: and then we'll create our reels and tiktoks about them. 313 00:16:01,600 --> 00:16:04,240 Speaker 1: And there are so many moments where I mean, you'll 314 00:16:04,280 --> 00:16:06,480 Speaker 1: see me all over our Fate website in our e 315 00:16:06,640 --> 00:16:09,680 Speaker 1: com photos and a lot of the time that's because 316 00:16:10,000 --> 00:16:13,080 Speaker 1: we'll get like three T shirts in, like our Spencer 317 00:16:13,120 --> 00:16:14,920 Speaker 1: striped Te's is a good example. 318 00:16:15,440 --> 00:16:16,920 Speaker 2: We'll get them in and they'll go, eh, do you 319 00:16:16,960 --> 00:16:18,080 Speaker 2: just want to shoot them on me? 320 00:16:18,320 --> 00:16:20,640 Speaker 1: And because we have a studio in our office, like 321 00:16:20,680 --> 00:16:23,160 Speaker 1: it's right there, and we do all of our photography 322 00:16:23,200 --> 00:16:25,960 Speaker 1: in house, we just go okay, like we just get 323 00:16:25,960 --> 00:16:28,360 Speaker 1: the three shirts ready and I'll chuck them on and 324 00:16:28,440 --> 00:16:30,680 Speaker 1: we'll go bang bang bang, and the photos are done. 325 00:16:31,080 --> 00:16:33,440 Speaker 1: So not only do I want to put a emphasis 326 00:16:33,480 --> 00:16:36,400 Speaker 1: next year on finding more people to come and shoot 327 00:16:36,400 --> 00:16:38,880 Speaker 1: with us, I also really want to find more local 328 00:16:39,000 --> 00:16:43,720 Speaker 1: people because a lot, actually all all of the agency 329 00:16:43,760 --> 00:16:44,880 Speaker 1: models are. 330 00:16:44,760 --> 00:16:46,680 Speaker 2: In Sydney, Brisbane, Melbourne. 331 00:16:46,680 --> 00:16:49,680 Speaker 1: So when we're shooting with these agency models, not only 332 00:16:49,760 --> 00:16:52,520 Speaker 1: is it costing US thousands and thousands and thousands of 333 00:16:52,560 --> 00:16:55,440 Speaker 1: dollars and then extras in fees to book them, we're 334 00:16:55,480 --> 00:16:58,160 Speaker 1: also then booking flights and a lot of the time 335 00:16:58,160 --> 00:17:00,840 Speaker 1: we're booking them a hotel because I want them flying 336 00:17:00,880 --> 00:17:03,720 Speaker 1: in at on the five am flight and then modeling 337 00:17:03,720 --> 00:17:05,880 Speaker 1: for eight hours straight and then flying home in the night. 338 00:17:05,880 --> 00:17:08,840 Speaker 1: Because I'll tell you what, modeling takes it out of you, 339 00:17:08,920 --> 00:17:10,680 Speaker 1: Like I take my hat off to models. 340 00:17:10,920 --> 00:17:14,440 Speaker 2: I know it looks easy, but it's exhausting. Sometimes I'll do. 341 00:17:14,480 --> 00:17:18,160 Speaker 1: Like six outfits at work and I'm like, I'm absolutely buggered. 342 00:17:18,200 --> 00:17:20,359 Speaker 1: So when I see these girls come to shoot with 343 00:17:20,440 --> 00:17:23,399 Speaker 1: us and they're doing, you know, a six hours worth 344 00:17:23,440 --> 00:17:25,520 Speaker 1: of website photos. 345 00:17:25,520 --> 00:17:27,240 Speaker 2: It's actually exhausting. 346 00:17:27,720 --> 00:17:31,600 Speaker 1: I think Fate has paved the way, not you know, 347 00:17:31,680 --> 00:17:34,320 Speaker 1: being the only one, but I think in certain areas 348 00:17:34,359 --> 00:17:36,959 Speaker 1: we've paved the way that you know, we show up 349 00:17:37,040 --> 00:17:39,679 Speaker 1: as a fashion brand in terms of our sizing and 350 00:17:39,720 --> 00:17:42,400 Speaker 1: our stores and having all of our sizes, and then 351 00:17:42,440 --> 00:17:45,840 Speaker 1: obviously our marketing and how it's very organic and how 352 00:17:46,240 --> 00:17:48,560 Speaker 1: I have shown you know, the behind the scenes of 353 00:17:48,600 --> 00:17:51,080 Speaker 1: our business. And I just think there's a really big 354 00:17:51,119 --> 00:17:55,399 Speaker 1: opportunity for us to also become more known as a 355 00:17:55,440 --> 00:18:00,119 Speaker 1: brand that uses their community on you know, all all 356 00:18:00,119 --> 00:18:02,520 Speaker 1: of our marketing and our website. Obviously we've done this 357 00:18:02,600 --> 00:18:06,320 Speaker 1: already with our model search and Claudia winning our model search, 358 00:18:06,359 --> 00:18:09,600 Speaker 1: but I want to do it more in twenty twenty six. 359 00:18:09,680 --> 00:18:11,679 Speaker 1: I want to become known for that. I want to 360 00:18:11,680 --> 00:18:14,080 Speaker 1: be known as you know, Fate, Like they do size 361 00:18:14,080 --> 00:18:15,600 Speaker 1: of six to twenty six, and they have all those 362 00:18:15,640 --> 00:18:17,760 Speaker 1: sizes in store, and they do the best genes and 363 00:18:17,800 --> 00:18:21,080 Speaker 1: the best downtown pans. They have amazing service in store, 364 00:18:21,400 --> 00:18:23,679 Speaker 1: and do you know that like basically everyone that you 365 00:18:23,760 --> 00:18:26,720 Speaker 1: see on their website are like people from their community. 366 00:18:27,160 --> 00:18:29,280 Speaker 1: Like just think, like, I can't believe I didn't include 367 00:18:29,320 --> 00:18:32,560 Speaker 1: that in my Goals podcast. That's coming out at the 368 00:18:32,560 --> 00:18:35,159 Speaker 1: start of twenty twenty six. But it's just something that 369 00:18:35,200 --> 00:18:38,080 Speaker 1: I want to put a massive focus on in the 370 00:18:38,119 --> 00:18:40,480 Speaker 1: new year. And I said to the team, I'm just 371 00:18:40,520 --> 00:18:42,480 Speaker 1: going to start by talking about it in a podcast, 372 00:18:42,560 --> 00:18:45,119 Speaker 1: like this isn't necessarily a call out. I mean, if 373 00:18:45,119 --> 00:18:47,560 Speaker 1: you're listening this far into the episode and this sounds 374 00:18:47,560 --> 00:18:49,560 Speaker 1: like something you would like to do, by the way, 375 00:18:49,560 --> 00:18:53,000 Speaker 1: I thought I would also say, like, our models are paid, Like, 376 00:18:53,160 --> 00:18:56,160 Speaker 1: it's not like I'm not making someone do this for free. 377 00:18:57,040 --> 00:18:59,560 Speaker 1: Send us a DM on Fate and shoot your shot. 378 00:19:00,480 --> 00:19:03,439 Speaker 1: But I definitely want to come up with creative ways 379 00:19:03,480 --> 00:19:05,480 Speaker 1: to find people. And maybe I'll need to go back 380 00:19:05,520 --> 00:19:08,240 Speaker 1: to search in the Newcastle tag and the light Years 381 00:19:08,320 --> 00:19:11,680 Speaker 1: tag on Instagram. But I just think there's a really 382 00:19:11,680 --> 00:19:14,520 Speaker 1: big gap that I want to be the one to fill. 383 00:19:14,880 --> 00:19:18,760 Speaker 1: We already work with a lot of UGC creators and 384 00:19:18,800 --> 00:19:22,760 Speaker 1: we have our community pr list within our Fate Society 385 00:19:22,880 --> 00:19:26,119 Speaker 1: Facebook group, so we're you know, generating a lot of 386 00:19:26,160 --> 00:19:29,080 Speaker 1: content with community members, but I want to take it 387 00:19:29,119 --> 00:19:33,720 Speaker 1: to that next level by bringing those people onto our 388 00:19:33,760 --> 00:19:37,040 Speaker 1: actual website images and across you know, all of our 389 00:19:37,160 --> 00:19:40,760 Speaker 1: email marketing and our social media. It's just a matter 390 00:19:40,800 --> 00:19:43,480 Speaker 1: of sitting down and me strategizing how we're going to 391 00:19:43,520 --> 00:19:46,760 Speaker 1: make that happen, whether it's through another model casting, but 392 00:19:46,840 --> 00:19:49,119 Speaker 1: I'm like, surely there's another way that I don't have 393 00:19:49,160 --> 00:19:52,080 Speaker 1: to fly around in the whole country to find the people. 394 00:19:52,440 --> 00:19:55,040 Speaker 1: But I'm just putting the feelers out there. I'm putting 395 00:19:55,119 --> 00:19:58,359 Speaker 1: the word out there in this little twelve Days of 396 00:19:58,400 --> 00:20:01,800 Speaker 1: Big Business episode that's kind of making its way into 397 00:20:01,800 --> 00:20:04,760 Speaker 1: the length of a full length normal episode. But that's 398 00:20:04,800 --> 00:20:06,800 Speaker 1: being fine because I feel like with some of these episodes, 399 00:20:06,800 --> 00:20:10,080 Speaker 1: I've gone short and bite sized and some have been 400 00:20:10,119 --> 00:20:12,680 Speaker 1: a little bit longer. And I feel good about putting 401 00:20:12,680 --> 00:20:14,560 Speaker 1: the word out there about this because I hope in 402 00:20:14,640 --> 00:20:16,440 Speaker 1: six months from now or at the end of twenty 403 00:20:16,480 --> 00:20:20,080 Speaker 1: twenty six, I'll be able to say, hopefully, wow, look 404 00:20:20,080 --> 00:20:23,480 Speaker 1: at our website. These are all beautiful people from our 405 00:20:23,600 --> 00:20:24,960 Speaker 1: very own fate community. 406 00:20:25,640 --> 00:20:27,040 Speaker 2: There's so much that I want to do. 407 00:20:27,200 --> 00:20:31,520 Speaker 1: I'd love to do modeling and confidence workshops. I'm telling 408 00:20:31,560 --> 00:20:33,720 Speaker 1: you now, like the confidence that you can gain by 409 00:20:33,840 --> 00:20:36,960 Speaker 1: putting yourself out there, not only like modeling for a brand, 410 00:20:36,960 --> 00:20:40,160 Speaker 1: but just by filming yourself as weird as it fucking feels, 411 00:20:40,200 --> 00:20:42,040 Speaker 1: trust me. Even when you do modeling, you feel like 412 00:20:42,080 --> 00:20:45,760 Speaker 1: an absolute fuck wit, Like it translates really well on camera, 413 00:20:45,880 --> 00:20:48,280 Speaker 1: but you feel like a stuck up idiot when you're 414 00:20:48,280 --> 00:20:51,479 Speaker 1: doing modeling, but then you just look amazing. It's all 415 00:20:51,520 --> 00:20:53,800 Speaker 1: about like feeling and looking like an idiot, but it 416 00:20:53,840 --> 00:20:57,160 Speaker 1: translates really well on camera, trust me. But anyway, that's 417 00:20:57,200 --> 00:21:00,879 Speaker 1: all for this bonus episode of the Twelve Days of 418 00:21:00,920 --> 00:21:04,680 Speaker 1: Big Business. I'm feeling very jolly and I'll be back 419 00:21:04,720 --> 00:21:06,720 Speaker 1: tomorrow for the last one. 420 00:21:07,080 --> 00:21:15,879 Speaker 2: I'm gonna cry.