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Speaker 1: Welcome to the mentor. I'm Mark Boris.

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Speaker 2: We will make people entertain when people laugh. We want

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Speaker 2: the woman fuzzies. And I think sometimes brands can forget

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Speaker 2: that the hero is the customer and we really want

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Speaker 2: to support our customer more than anything and show up

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Speaker 2: in their life to help them achieve their goals. And

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Speaker 2: for us, we start with let's say love, because then

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Speaker 2: that shows up in customer service, and it shows up

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Speaker 2: in product quality, and it shows up in how we

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Speaker 2: show up in content and on social media like very much.

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Speaker 2: So you need to educate or entertain. They're really the

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Speaker 2: two options, or in rage if you want to go

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Speaker 2: down that rage virality, but that's not for us. So yeah,

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Speaker 2: I think we have a lot more fun with it.

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Speaker 2: We have a lot more playfulness. It comes through in

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Speaker 2: our content, our storytelling where it's not just oh you

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Speaker 2: should drink Electrolyt's like how many times can you tell

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Speaker 2: someone that? Versus all the fun ways you can show

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Speaker 2: that and show up in people's lives.

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Speaker 1: How important have your I know, the equity influencers, they're

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Speaker 1: not influencers, just not just influences, but their equity influencers.

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Speaker 1: How important are they for you?

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Speaker 3: Massive.

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Speaker 4: Is it content content?

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Speaker 5: Yet Sarah posts organically all the time, and she has

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Speaker 5: already with all these influences. They already have their communities.

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Speaker 5: They have their communities that trust them. So getting them

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Speaker 5: on board then gives us access to communities that then

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Speaker 5: start to trust us as well. And she sells to

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Speaker 5: her community, like we do see a difference when she

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Speaker 5: posts and talks about the product, the sales do stuff.

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Speaker 1: Is she valuable to you, but I don't mean it's

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Speaker 1: a horrible way, but a valuable to you? Or dally

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Speaker 1: chair evans. Are they valuable to you because that gives

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Speaker 1: you content for your for your social media?

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Speaker 2: Yeah, I think I think both is Some are better offline.

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Speaker 2: You know, some might just open doors to Hey, go

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Speaker 2: talk to this club, or go talk to this investor

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Speaker 2: coming on the next round, or go to talk to

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Speaker 2: this strategic person in the US will help you there.

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Speaker 2: So we've got some that are purely strategic who might

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Speaker 2: not have the world's because follow in, but either very

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Speaker 2: credible or can open a lot of doors for us

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Speaker 2: as well.

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Speaker 5: They allow us to also create content with them. But

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Speaker 5: they all like Reuben comes down to run clubs in

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Speaker 5: the community and kind of just creates a nice atmosphere

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Speaker 5: there as well. Or then Daily and Quaid came and

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Speaker 5: got involved in Sarah's shoot for her campaign, which makes

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Speaker 5: it even better having all three of them involved in it.

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Speaker 1: So how often do you guys put stuff up every day?

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Speaker 5: And content creation person is currently.

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Speaker 2: Away she's in Europe at the most, generally being three

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Speaker 2: to five times a week a week.

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Speaker 1: That's that's not as often as I expect, I think.

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Speaker 5: Yeah, we try to put a lot of thought into

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Speaker 5: the content that we're putting out. We don't just want

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Speaker 5: to post for the sake of it. We're trying to

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Speaker 5: create something that's engaging and then hopefully go viral and

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Speaker 5: that the community loves.

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Speaker 1: Yeah, as well, So it's coming in through through Instagram,

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Speaker 1: I guess, I presume. And then you're and everything's done online.

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Speaker 1: It's online sales.

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Speaker 2: Yeah, we've got got a couple of wholesales.

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Speaker 6: Yeah.

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Speaker 5: We started to build out a few boutique kind of

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Speaker 5: wholesalers with gyms or recovery centers, just because we had

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Speaker 5: so many people reaching out wanting to stop us, and

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Speaker 5: also a lot of our local community saying can I

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Speaker 5: where can I just pick this up? I don't want

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Speaker 5: to pay for shipping or things like that, so we

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Speaker 5: have a.

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Speaker 1: Few physically pick it up. Yeah. Really, people just want

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Speaker 1: it deliveredly.

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Speaker 2: Most people do, but some people might need it right

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Speaker 2: then and there. I think it was the beverage. Sometimes

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Speaker 2: there is an impulse purchase, like I'm hungover right now,

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Speaker 2: give it to me.

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Speaker 5: We've also got a subscription out although as well, which

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Speaker 5: does give free shipping.

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Speaker 1: If you just keep rolling it out of everything, it's amazing. Yeah. Yeah,

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Speaker 1: So I'm intrigued as to I mean, there's a meaning

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Speaker 1: question I could ask you, Like I can all this

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Speaker 1: all this technical stuff like expiry dates and blah blah blah,

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Speaker 1: but I'm not going to get into that territory. But

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Speaker 1: I just want to I mean, you're obviously doing another

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Speaker 1: round now, but have you do you get people sort

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Speaker 1: of say, well, okay, Steve Taylor, the numbers that you

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Speaker 1: presented in the first round based on of revenue. Have

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Speaker 1: you made those numbers and head a budget?

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Speaker 7: We do sharehold updates.

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Speaker 1: Yeah, yeah, so you manage your stakeholders.

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Speaker 2: Yeah, we're trying to do every second month we share

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Speaker 2: a shareholder memo, right, and then I'll do phone calls

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Speaker 2: or like, we've got some very smart guns in there,

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Speaker 2: which I'll then if I've got a point a question

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Speaker 2: on retail or paid ads or international or product development,

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Speaker 2: then I go to them and they're all kind of there.

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Speaker 2: If I say, he does anyone know anyone who's in

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Speaker 2: this world? Or hire and talent and so generally at

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Speaker 2: the end of my shareholder updates will have kind of shareholder.

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Speaker 1: Asks where and how many people are willing for now.

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Speaker 2: We've got five equivalent full timers.

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Speaker 1: And include that. Then probably got a bevy of consultants

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Speaker 1: or contractors.

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Speaker 2: Yeah, a lot of agencies that work on email or

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Speaker 2: ads or website.

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Speaker 1: And do you mix this stuff here? Do you guys

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Speaker 1: mix it?

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Speaker 2: Yeah, it's made in Australia, mixed in Australia. Yeah, both, so.

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Speaker 1: All sodium potassium magnesium is companies.

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Speaker 2: Yes, I sold him. You know it's Australian, Australia's older

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Speaker 2: salt Farmers. That's where we're going to him front.

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Speaker 1: That's cool.

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Speaker 2: Yeah, you know glass you know the Entrris farm with

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Speaker 2: the blue and the like. It's with a little spoon, Yes,

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Speaker 2: the same same company. It's the oldest salt farmers and.

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Speaker 1: The potassium potassium.

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Speaker 2: They're big kind of farmers who call grade food food

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Speaker 2: grade companies. It's Australian arm of it. I'm sure it

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Speaker 2: might come from overseas, but you.

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Speaker 1: Mix it up here.

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Speaker 2: Yeah, it's contract packaged packaged here.

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Speaker 1: Yeah, and then are you shipping it yourselves or is

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Speaker 1: it ship three? Okay, very interesting and yeah.

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Speaker 2: We didn't want to spend time packing orders.

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Speaker 5: And the plan was to grow fast and with the babies.

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Speaker 8: Yeah.

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Speaker 1: Yeah, well it's I'm going to watch this one and

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Speaker 1: I'll try this this as well, but I'm going to

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Speaker 1: watch this one. I mean, I do hydrate, Yeah, I

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Speaker 1: would love to get I don't say rehydrate because I

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Speaker 1: try to. I don't want to have to be rehydrated

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Speaker 1: and what rather hydrate? And water is like water, And

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Speaker 1: I don't like the taste of water like you. I

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Speaker 1: don't really, I don't like the taste, but I don't

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Speaker 1: thought I was on.

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Speaker 3: My own book.

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Speaker 1: It doesn't taste like anything to me.

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Speaker 8: Yeah.

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Speaker 1: Yeah, I can taste chlorine water. Yeah, for example, that's

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Speaker 1: the pervading smell or whatever is. I can smell in water,

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Speaker 1: and I don't like it at all. Some places the

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Speaker 1: chlorine smells.

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Speaker 2: Are you pretty good being on top of your hydration?

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Speaker 1: Yeah, yeah, yeah, but I forced myself to drink and

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Speaker 1: I drink water, but then I'll hydrate. I hydrate every

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Speaker 1: morning for a think smart with.

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Speaker 5: Sexual See I'll add a sachet to more water or

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Speaker 5: like before I had the bottle and then I filled

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Speaker 5: it up with more water water just because it helps

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Speaker 5: me get through more water intake having that little bit

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Speaker 5: of flavor.

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Speaker 1: How many so I can see that's six hundred miles.

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Speaker 5: So this is like seven fifty the top right, some

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Speaker 5: people put You can put a sashe in the leader

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Speaker 5: as well.

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Speaker 1: But how many those would you guys consume.

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Speaker 2: A day to It's my base. I'd have one first

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Speaker 2: thing on morning because most people are waking up dehydrated.

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Speaker 2: They haven't touch liquids for six, seven, eight hours. Generally,

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Speaker 2: you probably don't want to have too much liquid ut before

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Speaker 2: you go to bed, so you know, get in salt

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Speaker 2: in your bloodstream and you and then water through your

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Speaker 2: fluids is just the perfect way to wake up, particularly

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Speaker 2: before you cafeinate. And then generally I'm working out most

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Speaker 2: days or doing a so on so around pre during

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Speaker 2: our post a sweaty session, I have another one.

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Speaker 1: And if you're not, if you're not sweating this morning,

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Speaker 1: not having a right you need, then you need to sweat.

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Speaker 1: But it's it's it's for for me. Like first thing

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Speaker 1: in the morning, I'm saying, I drink nearly a lead

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Speaker 1: of water. Nice, but I have to put something in

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Speaker 1: because I can't. I feel like I'm going to gag

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Speaker 1: if it's just normal water.

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Speaker 2: Yeah.

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Speaker 1: Yeah, So but now because it's funny because I've been

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Speaker 1: approached for I was approached for somebody else from Obviouslyason.

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Speaker 1: I turned it down, but for a whole lot of reasons.

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Speaker 1: But what the point I was trying to make is

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Speaker 1: they've emarked Australia as an opportunity, so you guys have

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Speaker 1: already got the early run on them.

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Speaker 2: Yeah, but look, we love competition. It's more people telling

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Speaker 2: consumers the important hydration and it's rising tide lifts or boats.

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Speaker 2: And if your best, you get market share forever. So

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Speaker 2: it's just like being the best you can be for

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Speaker 2: your customers, you ultimately get them, Like our subscription churn

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Speaker 2: rate is familysly low. Like once we get them, we

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Speaker 2: know they stick around because they love the flavor and

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Speaker 2: the function, and then it's going, Okay, how do we

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Speaker 2: get more consumers? More people need to be educated on

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Speaker 2: the importance of it. Great, more people telling people electrolytes

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Speaker 2: the better.

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Speaker 5: People in Australia aren't as educated on it here as

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Speaker 5: they are in the US.

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Speaker 1: Yeah, and we probably should be because we're I was

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Speaker 1: going to say, we swear.

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Speaker 2: A lot of a lot of trade. Is a lot

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Speaker 2: of construction workers, miners the West.

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Speaker 1: Size a lot too, Yeah, more so than most other countries. Better. Yeah,

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Speaker 1: it's a romantic exercise.

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Speaker 2: Great market for us. And so whilst we're going to

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Speaker 2: expand to the US and other parts of the world,

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Speaker 2: like we've got a family here. We love Australia. It's

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Speaker 2: the best country in the world. So I would love

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Speaker 2: to be the number one here and all globally as well.

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Speaker 9: The first one that comes to my mark is and

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Speaker 9: I don't know if I've borrowed it effectively, but I

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Speaker 9: certainly aspire to borrow it is Bread has like I've

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Speaker 9: never seen an extraordinary ability to take emotion out of

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Speaker 9: a lot of decision making. And what I mean by

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Speaker 9: that is a problem would come his way, and when

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Speaker 9: you're in those operating roles, problems constantly come your way,

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Speaker 9: puts all day, and his ability to just sort of

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Speaker 9: remain completely composed and make the right decision in that

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Speaker 9: situation is quite unique. Most people get flustered, they get frustrated,

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Speaker 9: they get angry, but he's got an extraordinary ability to

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Speaker 9: do that. And so it was a real turning point

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Speaker 9: in my career to realize it was actually a performance

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Speaker 9: review that I had with Brett. He got me when

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Speaker 9: we do our performance reviews, he'd make me send him

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Speaker 9: a two page letter on my reflections from the year,

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Speaker 9: and he'd read it and he'd come back to me

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Speaker 9: and he said, the first thing I've picked up on

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Speaker 9: here is you've got worry. All the way through the

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Speaker 9: two pages, he goes, mate, you're a warrior. You've got

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Speaker 9: to stop worrying. Not a warrior, but warrior, as in

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Speaker 9: you worry about stuff. Yeah, And I realized his buddy, right,

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Speaker 9: And so it's taken me on a journey which i'm

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Speaker 9: still wrestling with today that you have moments in your

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Speaker 9: day to day where you realize you're being triggered by

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Speaker 9: something and it's it's taking you off course and making

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Speaker 9: you think about the wrong things.

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Speaker 1: As in ruminating on something. You mean, like this thing

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Speaker 1: is not working and I'm going to let it affect

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Speaker 1: everything Else's.

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Speaker 9: Less ruminating, more having a negative emotional reaction to something.

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Speaker 9: So then you just make bad decisions when you're not

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Speaker 9: in the right frame of mind. So me, it was

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Speaker 9: that was just a real It was an inspiring leadership

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Speaker 9: trait and definitely one that I've tried to adopt into.

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Speaker 9: It doesn't matter whether it's business or life. You know,

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Speaker 9: it's the same when you're hanging out with your kids

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Speaker 9: as it is with your.

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Speaker 1: How do you do that? So how do you take

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Speaker 1: Let's look at someone who's got a small business. They're

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Speaker 1: on the they're on the on our own. I feel

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Speaker 1: like Reg Williams would have been like nineteen thirty two

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Speaker 1: and I don't know. There's the leather suppli has been

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Speaker 1: halted for some reason that you know, the horse and

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Speaker 1: carriage that was bringing the leather is a broken wheel

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Speaker 1: and can't get to there in time. But you've got

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Speaker 1: a whole lot of miners in there waiting for to

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Speaker 1: get their boots. How do you take how do you

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Speaker 1: take the emotion out of it?

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Speaker 9: So if we take if we take that example, my

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Speaker 9: initial reaction would have been get onto that phone of

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Speaker 9: that bloke and say, mate, like, if we don't we've

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Speaker 9: got fartherest day around the corner. If we don't get

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Speaker 9: that stuff, it's going to we're going to have a

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Speaker 9: negative impact and you just get angry.

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Speaker 1: And brand's gonna effected exactly and just.

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Speaker 9: You go at him or her until you get the

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Speaker 9: outcome that you want. Whereas if you can take that

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Speaker 9: emotion out, it's not that you don't have to directly

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Speaker 9: deal with that that problem.

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Speaker 1: You still have to deal with it.

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Speaker 9: You still have to deal with the problem, but the

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Speaker 9: likely outcome if you're not dealing it from that aggressive

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Speaker 9: emotional reaction is probably a far better one one that

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Speaker 9: you can solve collaboratively. Now it doesn't mean you have to,

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Speaker 9: you know, go hard from time to time, but but

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Speaker 9: but just generally being more composed, you'll get a better

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Speaker 9: outcome in that situation for both parties.

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Speaker 1: Do you think it's because worry and emotion becomes infectious.

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Speaker 1: So you're you're dealing with so your next report the

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Speaker 1: person you're dealing with, who's responsible for the supply chain

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Speaker 1: in your organization. If you then load hole of emotion

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Speaker 1: on that individual. That individual then sort of loads it

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Speaker 1: on to the next person and it just keeps going down.

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Speaker 9: That's so true. It's a it's a snowball, and it'll

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Speaker 9: just keep gaining momentum, and it just culturally, it's it's

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Speaker 9: it's unhealthy. And it's why it's so important as leaders

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Speaker 9: that this doesn't seem like a big It's not something

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Speaker 9: that is a leadership trait we talk about very much.

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Speaker 9: But I just realize the significance of you know, when

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Speaker 9: Brett those examples would set the tone, it would set

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Speaker 9: the example throughout the organization.

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Speaker 1: And how important is it do you think in being

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Speaker 1: a leader in an organization as you are, how important

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Speaker 1: is it for you to demonstrate resilience? And what is resilience?

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Speaker 1: I get to be confused about the would resilience sometimes

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Speaker 1: I think it means of different things. But yeah, what

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Speaker 1: do you think about that, like demonstrating resilience and actually

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Speaker 1: having resilience at the same time.

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Speaker 9: But I think resilience is showing up. That's what resilience

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Speaker 9: is for me and we all in our day to

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Speaker 9: day lives, be it at work or at home, there

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Speaker 9: are always things that come your way. And for me,

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Speaker 9: it's probably more than just showing up one. It's just

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Speaker 9: showing up being fund and sent up, but showing up

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Speaker 9: in a as positive way as you can. You know,

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Speaker 9: there are those that once they take a couple of hits,

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Speaker 9: they walk around like they've got the weight of the shoulders,

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Speaker 9: the weight of the world on their shoulders, and that

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Speaker 9: in the example you gave before, is also like compounds

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Speaker 9: throughout the organization because they see that, they say, oh,

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Speaker 9: the boss has got the weight to the world and

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Speaker 9: the shoulders.

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Speaker 1: It's really stress.

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Speaker 9: It's really stressed. We're in a really stressful period and

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Speaker 9: things are not good. Versus being able to you know,

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Speaker 9: whether the storm. It's not always just having the rose

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Speaker 9: colored glasses on, but just being able to work through

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Speaker 9: your problems they as they arise.

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Speaker 1: And is it acting though or is it actual different mindset?

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Speaker 1: Like you can put yourself in that mindset, like you

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Speaker 1: sort of step back from yourself and then reclose yourself

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Speaker 1: and get into a mindset like so therefore it becomes

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Speaker 1: real as opposed to acting or performance.

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Speaker 9: I'm not professing to be an expert here, mate, but

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Speaker 9: I certainly do the best I can from me. I

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Speaker 9: don't think it's I don't think it's acting. I think

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Speaker 9: the important part and the bit that I'm learning is

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Speaker 9: it's just a about being yourself, but being yourself in

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Speaker 9: your best self. And if you're trying to pretend to

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Speaker 9: be someone else and you're trying to be like overly

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Speaker 9: positive team just see through it. Yeah, and it's almost worse.

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Speaker 9: But if they can see you being honest about Oh,

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Speaker 9: this happened and it really threw me. But you know what,

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Speaker 9: this is how I'm thinking about it, That's what I

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Speaker 9: think resonates and is setting a good example.

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Speaker 1: And in those cases, Paul, is it is the leadership

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Speaker 1: about being collaborative in other words, say or is it

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Speaker 1: about being not dominant but actually being decisive? In other words,

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Speaker 1: problem I reckon you solve it? Or what's your style

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Speaker 1: or problem let's all get together and put up a

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Speaker 1: whiteboard or whatever. We'll just work out a solution together.

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Speaker 1: What's your style?

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Speaker 9: That's interesting, Mark, because this is this is something that's

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Speaker 9: like a live challenge that we're grappling with it with

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Speaker 9: the leadership at R and Williams at the moment, and

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Speaker 9: collaboration is critical because you know, we're not we're not

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Speaker 9: building rocket ships. We're making boots, albeit the best boots

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Speaker 9: in the world, but we are to get those to market.

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Speaker 9: It takes collaboration across multiple functions. But for me, collaboration

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Speaker 9: is not about holding hands and everyone just supporting. There

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Speaker 9: is a part of collaboration which is about really being

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Speaker 9: really clear on who's accountable, whose owner, and if you're

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Speaker 9: not living up to your part of the collaboration in

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Speaker 9: the journey, you've got to be held to account. And

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Speaker 9: so there's a there's a really fine balance between making

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Speaker 9: sure that we are collaborating and communicating, but we're also

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Speaker 9: holding each other to account to achieve the outcome that

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Speaker 9: we need to achieve.

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Speaker 1: If you go back to ninety forty thirty two, old

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Speaker 1: Red would have been if you looked if yet him

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Speaker 1: to look forward into twenty two twenty five, he'll be going,

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Speaker 1: oh my god, like, I can't believe everybody is so sensitive,

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Speaker 1: because it would have been an imagine. It would have

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Speaker 1: been a pretty gruff environment in those days in prospecting,

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Speaker 1: just outside of Adelaide, making boots for whoever you are

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Speaker 1: making boods for, and it would have been just a

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Speaker 1: matter of shit, let's just get this thing done or

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Speaker 1: worry about however it feels later. But today, how do

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Speaker 1: you you're a young man, but relatively speaking, I'm talking

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Speaker 1: about how do you balance up pretty with different generations,

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Speaker 1: their expectations of how you should be as a leader,

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Speaker 1: with how you might have been brought up yourself as leader,

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Speaker 1: because I can imagine working in the mckinseyes of the

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Speaker 1: world and getting caught into who where some firm which

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Speaker 1: which is a big organization dealing with the sea, and

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Speaker 1: especially it was banks and stuff. Back in the day,

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Speaker 1: they just said, listen, I know I'm going to pay

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Speaker 1: you a couple lot of money. You better you the consultant,

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Speaker 1: better bloody give me the answers I'm looking for. And

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Speaker 1: there was no you know, no one was worried about

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Speaker 1: their p's and q's. You got brought up in a

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Speaker 1: different time. And by the way, even tweeting that like

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Speaker 1: their miners like he might be different today to what

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Speaker 1: he wrought it would have been. I know Andrew, and

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Speaker 1: I remember what he was like. You know, back in

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Speaker 1: the eighties when I was at a a certain law

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Speaker 1: fulm we should work for these organizations, and it was

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Speaker 1: people were sort of and he was West Australian too,

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Speaker 1: at least in Sydney a little bit more. Westra was

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Speaker 1: different to Sydney. Put it that way. I used to

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Speaker 1: love the West Trains. I actually lived over there for

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Speaker 1: a while. We did a lot of work for Alan

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Speaker 1: Bond in those days, and a lot of other guys Westralia.

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Speaker 1: I lived there for years because you know, I was

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Speaker 1: doing a case and I went over to the case

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Speaker 1: literally for one week, and I was saying for three years.

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Speaker 1: The case took that long, and we get a whole

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Speaker 1: lot of new clients as well. And one of the

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Speaker 1: things I did know, West Trains were fairly straightforward, straight

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Speaker 1: to the point, doing stuff around. I wouldn't call them insensity,

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Speaker 1: but it could have been interpreted that way. I was

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Speaker 1: probably a bit the way the same my self. How

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Speaker 1: do you balance that up, that being brought up in

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Speaker 1: that and being a leader today.

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Speaker 9: That's a great question. And again I think one of

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Speaker 9: the one of the biggest things I've learned in leadership

404
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Speaker 9: is that, like people often ask that question, the leader

405
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Speaker 9: is born or they made. And I'm a firmer leader

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Speaker 9: that leadership, like all things, as a craft. And I

407
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Speaker 9: go home at night sometimes I think, Geez, I really

408
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Speaker 9: screwed up with that, But it's okay because I wake

409
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Speaker 9: up the next day and you go at it again.

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Speaker 9: I'll sort of tomorrow and so mate. I firmly believe

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Speaker 9: that first and foremost, it's a craft, and you get

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Speaker 9: some stuff wrong and you apologize and you move on.

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Speaker 9: So I don't think that there is also one size

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Speaker 9: that fits all as it relates to leading teams organizations.

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Speaker 9: There are moments where you have to be tougher, there

416
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Speaker 9: are moments that you have to be more supportive, and

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Speaker 9: that varies also in terms of the individual that you're

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Speaker 9: dealing with. So I don't think there's one size fits all.

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Speaker 9: But the one thing that I will come back to

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Speaker 9: what I said before is as long as you're transparent,

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Speaker 9: you're honest, and you are clear on why you are

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Speaker 9: either making a certain decision giving certain direction, then I

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Speaker 9: think that tends to resonate across multiple generations, irrespective of

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Speaker 9: what their background is and what they've grown up doing.

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Speaker 1: I've had to learn to become more of a listener

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Speaker 1: than a teller. I just know that for myself, I

427
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Speaker 1: have to be prepared to listen instead of just jumping

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Speaker 1: in and telling, and I have to be more of

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Speaker 1: an asker as opposed to an answer question or blah

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Speaker 1: blah blah. I suppose before I, just the old days,

431
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Speaker 1: I'd walk in and so this what we're doing by

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Speaker 1: go do it, just give people tasks. It's I grew

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Speaker 1: up in a environ in a lawphone where like the

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Speaker 1: senior partner. If you didn't like in the eighties, I

435
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Speaker 1: used to wear a Paisley tie, which is I consider

436
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Speaker 1: was pretty cool. I was adding my twenties, late twenties.

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Speaker 1: He pulled me up and they said, why are you

438
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Speaker 1: wearing that tie? You should be wearing a stripe type

439
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Speaker 1: because our clients won't think you were determined as a

440
00:21:24,200 --> 00:21:30,159
Speaker 1: as a professional person. They'll think you're He used the

441
00:21:30,200 --> 00:21:35,680
Speaker 1: word fruity wearing a Paisley tie, and I got a shock.

442
00:21:35,800 --> 00:21:37,520
Speaker 1: Like I was in my twenties, he was in there.

443
00:21:37,560 --> 00:21:41,760
Speaker 1: He would have been his mid to late forties. Yeah,

444
00:21:41,800 --> 00:21:44,000
Speaker 1: So that was and people didn't give a damn how

445
00:21:44,040 --> 00:21:47,760
Speaker 1: you felt. He certainly didn't because it was his business

446
00:21:47,800 --> 00:21:49,760
Speaker 1: and he wanted to run it as tight as he could.

447
00:21:50,160 --> 00:21:52,760
Speaker 1: He knew his clients better than anybody. It's just very

448
00:21:52,760 --> 00:21:56,600
Speaker 1: interesting how the world's changed and leadership itself has changed

449
00:21:56,680 --> 00:21:59,920
Speaker 1: quite significantly. And obviously the Aaron Williams brand, whilst it

450
00:22:00,080 --> 00:22:01,879
Speaker 1: was set up by Regie Williams at ninety three two,

451
00:22:01,880 --> 00:22:03,919
Speaker 1: which was a different totally different here to what we

452
00:22:03,960 --> 00:22:07,240
Speaker 1: are now, it's still the same brand, but with leadership

453
00:22:07,440 --> 00:22:08,800
Speaker 1: that's appropriate.

454
00:22:09,760 --> 00:22:11,520
Speaker 9: We'd like to think. So we'd like to think so.

455
00:22:11,600 --> 00:22:13,160
Speaker 9: One of the things that as you were saying that

456
00:22:14,600 --> 00:22:18,840
Speaker 9: during my time with Nike, and this might have been

457
00:22:18,840 --> 00:22:20,280
Speaker 9: part of the time that I was there too, but

458
00:22:20,359 --> 00:22:24,119
Speaker 9: there was a lot of talk about servant leadership and

459
00:22:24,160 --> 00:22:28,600
Speaker 9: the whole thing that's underlying that leadership philosophy is that

460
00:22:29,640 --> 00:22:32,560
Speaker 9: leaders are meant to be in the background. You meant

461
00:22:32,560 --> 00:22:36,080
Speaker 9: to be there in listening, in support of others, and

462
00:22:36,119 --> 00:22:38,720
Speaker 9: it's not about and there's something there's something about that

463
00:22:38,720 --> 00:22:41,200
Speaker 9: that I think we come back to how we started

464
00:22:41,200 --> 00:22:44,600
Speaker 9: this conversation with reg Williams. Most Australians know who Aaron

465
00:22:44,640 --> 00:22:47,400
Speaker 9: Williams is. Very few could pick him out of a lineup,

466
00:22:47,560 --> 00:22:51,480
Speaker 9: and reg applied those He was a great listener, he

467
00:22:51,560 --> 00:22:54,760
Speaker 9: was a great supporter, he was a great enabler. He's

468
00:22:54,760 --> 00:22:57,000
Speaker 9: sort of it's almost that leadership that leads from behind

469
00:22:57,119 --> 00:23:02,000
Speaker 9: in some ways, and that is definitely part of I

470
00:23:02,040 --> 00:23:04,840
Speaker 9: think the DNA of the brand and what we are

471
00:23:05,160 --> 00:23:09,119
Speaker 9: still trying to achieve today. I certainly don't engage in

472
00:23:09,200 --> 00:23:11,200
Speaker 9: doing things like we're doing right here today.

473
00:23:11,240 --> 00:23:16,199
Speaker 1: Mark very often, what's the deal? Why are people joining up?

474
00:23:16,560 --> 00:23:20,639
Speaker 1: Why can't plumbers go and get themselves an apprentice or

475
00:23:20,720 --> 00:23:23,119
Speaker 1: electricians going to get themselves printed? What's the issue with this?

476
00:23:23,440 --> 00:23:23,640
Speaker 8: Well?

477
00:23:23,640 --> 00:23:25,560
Speaker 3: Look, like like I was saying earlier, I think the

478
00:23:26,480 --> 00:23:29,800
Speaker 3: construction really suffers from a reputation problem. It suffers from

479
00:23:29,800 --> 00:23:32,479
Speaker 3: an image problem. You know, people will people look at

480
00:23:32,480 --> 00:23:35,000
Speaker 3: construction and they think it's heavy, it's dirty, it's ugly,

481
00:23:35,040 --> 00:23:39,120
Speaker 3: it's bullying, it's harassment, it's not diverse, it's not inclusive. Yeah,

482
00:23:39,160 --> 00:23:42,520
Speaker 3: and CFMU, I mean obviously gives it gives a terrible example.

483
00:23:44,080 --> 00:23:46,800
Speaker 3: But I want to unpack this for a second. You know,

484
00:23:47,000 --> 00:23:50,080
Speaker 3: I think what I love about construction and what people

485
00:23:50,080 --> 00:23:53,959
Speaker 3: often don't realize is there is a lack of diversity,

486
00:23:54,000 --> 00:23:56,600
Speaker 3: but there's definitely not a lack of inclusivity. We are

487
00:23:56,640 --> 00:23:59,960
Speaker 3: actually the most inclusive industry on the planet because there's

488
00:24:00,160 --> 00:24:01,400
Speaker 3: zero barrier to entry.

489
00:24:01,720 --> 00:24:02,000
Speaker 7: Zero.

490
00:24:02,359 --> 00:24:04,520
Speaker 3: You can be a homeless person and get a job

491
00:24:04,560 --> 00:24:07,160
Speaker 3: in construction. You can be an ex prisoner and get

492
00:24:07,200 --> 00:24:10,520
Speaker 3: a job in construction. There's not many industries that give

493
00:24:10,560 --> 00:24:13,760
Speaker 3: people a second chance at life. I think that's really beautiful,

494
00:24:13,800 --> 00:24:16,800
Speaker 3: and we forget that. The problem is because we welcome

495
00:24:16,880 --> 00:24:20,400
Speaker 3: this really vulnerable layer of society, we also have you know,

496
00:24:20,880 --> 00:24:22,880
Speaker 3: the people who raff, the people who bully, the people

497
00:24:22,880 --> 00:24:27,320
Speaker 3: who harass, etc. So we then suffer from this from

498
00:24:27,400 --> 00:24:29,800
Speaker 3: this image problem, and people don't want to join up.

499
00:24:30,200 --> 00:24:31,240
Speaker 7: But if we change that.

500
00:24:31,200 --> 00:24:34,400
Speaker 3: Perception, like I said before, if we try and increase

501
00:24:34,560 --> 00:24:37,760
Speaker 3: the make people understand that what we do is really noble,

502
00:24:38,000 --> 00:24:40,760
Speaker 3: that we save people's lives, that we protect people's lives,

503
00:24:40,800 --> 00:24:43,480
Speaker 3: that we enable people's lives. If we try and were

504
00:24:43,520 --> 00:24:45,560
Speaker 3: able to remind people that the work we do is

505
00:24:45,600 --> 00:24:48,879
Speaker 3: so important. When I walk on a site and I

506
00:24:48,960 --> 00:24:52,680
Speaker 3: see a trades person and I say, excuse me, what

507
00:24:52,760 --> 00:24:55,680
Speaker 3: is this or what are you doing? They often will say, oh,

508
00:24:55,800 --> 00:24:58,960
Speaker 3: I'm just a carpet layer, Like you know, I'm no one,

509
00:24:59,080 --> 00:25:00,600
Speaker 3: or I'm just the steal fixer.

510
00:25:00,680 --> 00:25:01,280
Speaker 7: What would I know?

511
00:25:01,400 --> 00:25:04,120
Speaker 3: And I always try and remind them, like, don't call

512
00:25:04,160 --> 00:25:07,119
Speaker 3: yourself just this, what you do is so important.

513
00:25:07,520 --> 00:25:08,080
Speaker 7: These people.

514
00:25:08,119 --> 00:25:10,320
Speaker 3: You know that the carpet you're walking on, this is

515
00:25:10,680 --> 00:25:13,800
Speaker 3: someone's dream, someone's living room, someone's classroom, whatever it may be,

516
00:25:13,920 --> 00:25:15,440
Speaker 3: you know, and just reminding them how.

517
00:25:15,359 --> 00:25:18,560
Speaker 7: Important it is. The other thing is people don't realize.

518
00:25:18,280 --> 00:25:20,159
Speaker 3: How much money you can make in construction, and I

519
00:25:20,160 --> 00:25:23,000
Speaker 3: think that's a real shame because we get paid really well.

520
00:25:23,040 --> 00:25:25,080
Speaker 7: You know, we can get paid really well.

521
00:25:25,080 --> 00:25:28,080
Speaker 3: Obviously it's based on hard work results and performance as well.

522
00:25:28,119 --> 00:25:31,920
Speaker 3: But the potential is there a crane driver, really experienced

523
00:25:31,960 --> 00:25:34,920
Speaker 3: crane driver can earn up to two d K a year.

524
00:25:35,080 --> 00:25:37,040
Speaker 1: Is this the guy or girl who's seeing in the

525
00:25:37,040 --> 00:25:38,879
Speaker 1: top of one of those things that goes about the building.

526
00:25:38,880 --> 00:25:40,720
Speaker 1: I got freaked me out and think, yeah, how did

527
00:25:40,760 --> 00:25:41,360
Speaker 1: they get up there?

528
00:25:41,440 --> 00:25:44,560
Speaker 7: That's really there's a ladder. I climb to crane myself.

529
00:25:44,800 --> 00:25:47,720
Speaker 1: They climbing a ladder. Un if it's a windy day,

530
00:25:48,040 --> 00:25:49,520
Speaker 1: I think got some sort of harness on the way

531
00:25:49,600 --> 00:25:49,840
Speaker 1: up there.

532
00:25:49,880 --> 00:25:52,920
Speaker 7: If it depends, it depends, they can sometimes.

533
00:25:53,000 --> 00:25:55,320
Speaker 1: Some of these things in the city. They're like like

534
00:25:55,720 --> 00:25:58,000
Speaker 1: skyscrape scrapers as well. Well.

535
00:25:58,040 --> 00:25:59,800
Speaker 3: I've got a crane on one of my sides, and

536
00:25:59,840 --> 00:26:02,840
Speaker 3: I climbed up that crane on in November last year.

537
00:26:02,840 --> 00:26:06,480
Speaker 1: And yeah, it is the ladder on the inside of

538
00:26:06,480 --> 00:26:06,760
Speaker 1: the things.

539
00:26:07,400 --> 00:26:10,840
Speaker 3: Yeah, you know, every ten meters you have a platform,

540
00:26:10,960 --> 00:26:13,600
Speaker 3: so the highest fall is ten meters, which is.

541
00:26:13,560 --> 00:26:14,240
Speaker 7: Still really high.

542
00:26:14,440 --> 00:26:15,520
Speaker 1: And they set up there all day.

543
00:26:16,280 --> 00:26:19,320
Speaker 3: Yeah, well they have no that breaks. Yeah, and they

544
00:26:19,359 --> 00:26:21,679
Speaker 3: have a relief person sometimes or they just take a

545
00:26:21,720 --> 00:26:22,119
Speaker 3: break here.

546
00:26:22,680 --> 00:26:26,320
Speaker 1: But a special type of people, like individuals, I.

547
00:26:26,240 --> 00:26:29,679
Speaker 3: Think, so I think they're pretty smart, but are a

548
00:26:29,760 --> 00:26:31,119
Speaker 3: special style of character.

549
00:26:31,240 --> 00:26:33,440
Speaker 1: Like who's happy to sit in the side of the

550
00:26:33,600 --> 00:26:37,600
Speaker 1: glass box? Yeah, pretty much on their own. Yeah, they're

551
00:26:37,600 --> 00:26:38,480
Speaker 1: getting they're talking through.

552
00:26:39,760 --> 00:26:40,280
Speaker 7: Yeah, of course.

553
00:26:40,359 --> 00:26:41,760
Speaker 1: Yeah, it's a big deal.

554
00:26:41,880 --> 00:26:43,920
Speaker 3: It is a big deal. Yeah, it is a big deal.

555
00:26:43,920 --> 00:26:45,879
Speaker 3: But also you know it pays quite well and so

556
00:26:46,000 --> 00:26:47,960
Speaker 3: nice view from up there, and you know you feel

557
00:26:47,960 --> 00:26:50,200
Speaker 3: you're contributing and making a difference, and that's what's beautiful.

558
00:26:50,200 --> 00:26:51,000
Speaker 7: It's so tangible.

559
00:26:51,400 --> 00:26:54,040
Speaker 3: You know, the day you you crane up the tree

560
00:26:54,080 --> 00:26:55,760
Speaker 3: because you topped out, you know, that's a good day

561
00:26:55,800 --> 00:26:57,200
Speaker 3: I think for the crane driver included.

562
00:26:57,359 --> 00:26:59,680
Speaker 1: That's the day that the top of the buildings reached. Yeah.

563
00:27:00,359 --> 00:27:04,640
Speaker 7: Yeah, yeah, put a planted up the top of tree generally, yeah.

564
00:27:04,480 --> 00:27:08,200
Speaker 1: Something is so And but going back to apprentices. Why

565
00:27:08,720 --> 00:27:11,200
Speaker 1: why are we having so much difficulty getting these apart

566
00:27:11,200 --> 00:27:14,359
Speaker 1: from the image, Yeah, a kid saying or a parent's saying.

567
00:27:14,600 --> 00:27:18,200
Speaker 1: Kids outside the image they're saying, listen, become a blah

568
00:27:18,280 --> 00:27:21,280
Speaker 1: blah you know, or is it ignorant?

569
00:27:21,520 --> 00:27:22,439
Speaker 7: Yeah, yeah, yeah it is.

570
00:27:22,480 --> 00:27:24,399
Speaker 3: Well I think you know my you know, I have

571
00:27:24,520 --> 00:27:27,520
Speaker 3: a not for profit outside of urban core where we

572
00:27:27,800 --> 00:27:29,879
Speaker 3: go and talk in schools. We go and speak to

573
00:27:29,920 --> 00:27:32,520
Speaker 3: girls and boys about careers in construction because it's my

574
00:27:32,560 --> 00:27:35,480
Speaker 3: life's mission to change the culture of construction, increase the

575
00:27:35,520 --> 00:27:36,080
Speaker 3: number of women.

576
00:27:36,720 --> 00:27:37,800
Speaker 7: What I'm finding difficult.

577
00:27:37,840 --> 00:27:40,600
Speaker 3: If I get in front of the kids, they're all like, wow,

578
00:27:40,720 --> 00:27:42,720
Speaker 3: my god, we didn't all these jobs existed. We didn't

579
00:27:42,720 --> 00:27:44,119
Speaker 3: know we can make so much money. We didn't know

580
00:27:44,119 --> 00:27:46,800
Speaker 3: how much fun it was. We love it, you know.

581
00:27:46,880 --> 00:27:49,800
Speaker 3: And I start every presentation with who is considering a

582
00:27:49,840 --> 00:27:52,919
Speaker 3: career in construction? Generally I get no hands go up,

583
00:27:52,960 --> 00:27:55,240
Speaker 3: sometimes a couple of mercy hands on this pool she

584
00:27:55,400 --> 00:27:56,919
Speaker 3: you know, she came here to talk to us. We

585
00:27:57,000 --> 00:27:59,720
Speaker 3: might pretend we're interested. Then I do the presentation for

586
00:27:59,760 --> 00:28:01,199
Speaker 3: like the thirty minutes, and then at the end of

587
00:28:01,240 --> 00:28:03,680
Speaker 3: the at the end of the presentation, I ask again

588
00:28:03,720 --> 00:28:06,119
Speaker 3: the same question, and I'll get sometimes thirty five percent

589
00:28:06,160 --> 00:28:09,080
Speaker 3: thirty thirty five percent of hands go up. But what

590
00:28:09,160 --> 00:28:13,480
Speaker 3: has the difficulty is generally getting to that classroom, calling

591
00:28:13,560 --> 00:28:17,159
Speaker 3: a career advisors in a school, private schools, public schools

592
00:28:17,200 --> 00:28:20,440
Speaker 3: and saying, hey, I want to talk about construction. Generally,

593
00:28:21,359 --> 00:28:23,359
Speaker 3: I don't that don't get a lot of interest. People

594
00:28:23,359 --> 00:28:26,240
Speaker 3: are like, well, we're had a lawyer come and speak

595
00:28:26,240 --> 00:28:28,240
Speaker 3: to us last week, we have a surgeon coming to

596
00:28:28,320 --> 00:28:31,160
Speaker 3: us next week, we have you know, Macquarie Bank coming

597
00:28:31,160 --> 00:28:33,520
Speaker 3: to speak to us, and we're not really.

598
00:28:33,280 --> 00:28:35,640
Speaker 7: Sure we want our kids to do construction. So that's

599
00:28:35,680 --> 00:28:36,199
Speaker 7: the barrier.

600
00:28:36,240 --> 00:28:39,680
Speaker 3: There's a lack of a there's a need for educating

601
00:28:39,800 --> 00:28:42,680
Speaker 3: the career advisors. They need to understand what are the

602
00:28:42,680 --> 00:28:46,040
Speaker 3: opportunities that exist in construction. Then it's the parents as well.

603
00:28:46,080 --> 00:28:49,640
Speaker 3: You know, I do a lot of career showcases. You know,

604
00:28:49,680 --> 00:28:51,280
Speaker 3: I go to school, I set up a table, I

605
00:28:51,280 --> 00:28:53,240
Speaker 3: said do you want to work in construction? And the

606
00:28:53,640 --> 00:28:55,600
Speaker 3: kids come after school with their parents and the parents

607
00:28:55,640 --> 00:28:57,880
Speaker 3: will say, I'll keep walking, keep walking. You know, let's

608
00:28:57,880 --> 00:28:59,880
Speaker 3: go to a gap year in London, you know, And

609
00:29:00,080 --> 00:29:02,640
Speaker 3: I'm sitting there going guys, what don't you want to

610
00:29:02,640 --> 00:29:05,320
Speaker 3: hear about construction? So there is definitely a very big

611
00:29:05,360 --> 00:29:09,880
Speaker 3: important piece around educating the parents and the career advisors.

612
00:29:10,560 --> 00:29:13,000
Speaker 3: But I have some good news I want to make

613
00:29:13,320 --> 00:29:15,920
Speaker 3: this is this is a new release material. I haven't

614
00:29:15,960 --> 00:29:19,080
Speaker 3: really spoken about this a lot yet, but I'm gonna

615
00:29:19,080 --> 00:29:22,560
Speaker 3: talk about AI for a second, because what is happening

616
00:29:22,600 --> 00:29:26,040
Speaker 3: with AI? You're I'm sure you're well across. You know,

617
00:29:26,120 --> 00:29:29,840
Speaker 3: the rate of adoption of that new technology, it's unprecedented.

618
00:29:29,960 --> 00:29:33,360
Speaker 3: You know, everyone's using to DPT, everyone's using AI. It's

619
00:29:33,520 --> 00:29:35,920
Speaker 3: faster than the rate of adoption of the Internet or

620
00:29:35,920 --> 00:29:40,760
Speaker 3: the PC. All these industries are getting disrupted. All this

621
00:29:41,000 --> 00:29:43,880
Speaker 3: white collar jobs that the parents have been pushing their

622
00:29:43,960 --> 00:29:48,080
Speaker 3: kids to go for and go to uniform are being disrupted.

623
00:29:48,880 --> 00:29:49,840
Speaker 7: And guess what's left?

624
00:29:50,120 --> 00:29:53,800
Speaker 3: What is one industry that is historically very slow at

625
00:29:53,840 --> 00:29:57,800
Speaker 3: adopting to technology and is also being slow at adopting AI.

626
00:29:58,480 --> 00:29:59,000
Speaker 7: Construction?

627
00:29:59,440 --> 00:30:02,680
Speaker 3: Right, So suddenly, what I'm finding really interesting is we

628
00:30:02,800 --> 00:30:06,080
Speaker 3: live in a world where we are more and more disconnected.

629
00:30:06,160 --> 00:30:10,360
Speaker 3: You know, we have AI agents doing jobs for us,

630
00:30:10,560 --> 00:30:14,840
Speaker 3: we're working from home, isolated, and construction is this one

631
00:30:14,840 --> 00:30:18,200
Speaker 3: industry that might well end up being the last truly

632
00:30:18,320 --> 00:30:22,320
Speaker 3: human industry where you need physical work, you need to

633
00:30:22,360 --> 00:30:25,240
Speaker 3: do things, You do things, and you need to be

634
00:30:25,320 --> 00:30:30,640
Speaker 3: there local presence. Physical work is so prevalent in construction

635
00:30:30,760 --> 00:30:34,160
Speaker 3: and it makes your job safe. You know, suddenly we're thinking,

636
00:30:34,400 --> 00:30:36,480
Speaker 3: remember all these kids that we're going to stand for

637
00:30:36,680 --> 00:30:37,640
Speaker 3: doing computer science.

638
00:30:37,720 --> 00:30:38,640
Speaker 7: You know, look at Atlastian.

639
00:30:38,640 --> 00:30:42,440
Speaker 3: Atlastian made two hundred people redundant two weeks ago because AI.

640
00:30:43,360 --> 00:30:45,720
Speaker 3: That hasn't happened in construction. We're not seeing that. I

641
00:30:45,720 --> 00:30:48,440
Speaker 3: think we should embrace AII, embraceried open core. I've got

642
00:30:48,480 --> 00:30:50,960
Speaker 3: all my gbts doing everything I do as much as

643
00:30:51,000 --> 00:30:51,280
Speaker 3: I can.

644
00:30:51,320 --> 00:30:51,600
Speaker 7: With AI.

645
00:30:51,800 --> 00:30:54,440
Speaker 3: I use it to supplement and augment what I do.

646
00:30:54,880 --> 00:30:57,840
Speaker 3: But it's not replacing. It's not replacing anything or anyone.

647
00:30:58,360 --> 00:31:02,760
Speaker 3: It's we're still quite a few many years away from saying, hey,

648
00:31:02,840 --> 00:31:04,680
Speaker 3: Tad DiPT can you well this metal?

649
00:31:04,720 --> 00:31:05,120
Speaker 7: Can you pour?

650
00:31:05,160 --> 00:31:06,960
Speaker 1: Some common have to build a robot first.

651
00:31:07,000 --> 00:31:09,640
Speaker 7: You're going to have to build a robot exactly, and some.

652
00:31:09,600 --> 00:31:11,880
Speaker 1: People are starting to try it. But I agree. I mean,

653
00:31:11,920 --> 00:31:15,240
Speaker 1: like right now, you know, kids could go off and

654
00:31:15,280 --> 00:31:18,600
Speaker 1: get an apprenticeship, but it's because the apprenticeship doesn't pay much.

655
00:31:18,680 --> 00:31:22,120
Speaker 1: I mean, is there some government. Are you happy with

656
00:31:22,160 --> 00:31:25,400
Speaker 1: the governments the way governments address these things?

657
00:31:26,080 --> 00:31:27,960
Speaker 3: Not happy at all. I'm not happy at all. I

658
00:31:28,000 --> 00:31:30,120
Speaker 3: think the government could be doing way, way more. The

659
00:31:30,160 --> 00:31:32,920
Speaker 3: first thing the government could do better is advertising for construction.

660
00:31:33,160 --> 00:31:35,000
Speaker 3: You know, what I see is a lot.

661
00:31:34,880 --> 00:31:38,680
Speaker 7: Of advertisements for the Defense Department, for the Navy.

662
00:31:39,280 --> 00:31:41,000
Speaker 3: You know, you've seen those ads, you know, leave a

663
00:31:41,080 --> 00:31:43,960
Speaker 3: dream worth living for, or you know someone in a

664
00:31:44,080 --> 00:31:46,239
Speaker 3: uniform cradling a baby and a fire, and they make

665
00:31:46,280 --> 00:31:49,520
Speaker 3: it also attractive. In twenty twenty three, the Navy had

666
00:31:49,560 --> 00:31:54,560
Speaker 3: the highest rate of intake ever based on all these

667
00:31:54,600 --> 00:31:58,040
Speaker 3: money they spent on advertising for the Navy. The reality

668
00:31:58,080 --> 00:32:00,280
Speaker 3: that I'm working for the Navy is sometimes seven on

669
00:32:00,320 --> 00:32:01,920
Speaker 3: a ship, you know, in the hall of a ship.

670
00:32:02,600 --> 00:32:04,600
Speaker 3: And yet if you're going to look for a career

671
00:32:04,600 --> 00:32:06,680
Speaker 3: in construction, say you're a young person thinking I'm thinking

672
00:32:06,680 --> 00:32:08,560
Speaker 3: about construction, You're going to google it and go, oh,

673
00:32:08,720 --> 00:32:11,200
Speaker 3: I wonder what would happen if I join construction?

674
00:32:11,720 --> 00:32:13,800
Speaker 7: What do they see? They see highest.

675
00:32:13,440 --> 00:32:18,600
Speaker 3: Rates of insolvencies ever. They see public projects with you know,

676
00:32:19,000 --> 00:32:21,960
Speaker 3: three years over time and three times over budget, and

677
00:32:22,000 --> 00:32:25,120
Speaker 3: tax payer money is down the drain and someone will go, well,

678
00:32:25,120 --> 00:32:26,680
Speaker 3: maybe I'll go and create all the baby in the

679
00:32:26,680 --> 00:32:28,720
Speaker 3: fire and join the navy instead, you know, and that's

680
00:32:28,800 --> 00:32:31,280
Speaker 3: such a shame, like the government could be doing more

681
00:32:31,560 --> 00:32:34,640
Speaker 3: to advertise this industry that we all rely on. I mean,

682
00:32:34,640 --> 00:32:37,160
Speaker 3: it's insane that we're looking down on the one industry

683
00:32:37,160 --> 00:32:40,959
Speaker 3: that everybody relies on, you know, it's unbelievable. And then

684
00:32:41,000 --> 00:32:42,440
Speaker 3: the other thing they could do, and this is me,

685
00:32:42,480 --> 00:32:43,960
Speaker 3: This is very personal, and I don't know if you

686
00:32:44,000 --> 00:32:46,400
Speaker 3: have any people in politics listening to this podcast, but

687
00:32:47,080 --> 00:32:49,800
Speaker 3: someone like me who is trying so hard, you know,

688
00:32:49,920 --> 00:32:52,880
Speaker 3: to change the perception and have increased the number of

689
00:32:52,880 --> 00:32:55,800
Speaker 3: women in a male dominated industry, which is something the

690
00:32:55,800 --> 00:32:59,000
Speaker 3: government keeps talking about, you know, something they care about.

691
00:32:59,720 --> 00:33:02,080
Speaker 3: Why can't I get you know, I don't know, payroll

692
00:33:02,120 --> 00:33:06,040
Speaker 3: tax exemption or some real incentive to keep doing what

693
00:33:06,080 --> 00:33:08,720
Speaker 3: I do because right now, all this training of women

694
00:33:08,720 --> 00:33:11,720
Speaker 3: who come in from horizontal, horizontal industries, and the time

695
00:33:11,760 --> 00:33:14,200
Speaker 3: I take to recruit, and I generally pay more my

696
00:33:14,320 --> 00:33:17,160
Speaker 3: recruiters for women over men to make sure they find

697
00:33:17,160 --> 00:33:19,360
Speaker 3: the right woman for the job, et cetera. That's all

698
00:33:19,360 --> 00:33:22,160
Speaker 3: coming out of my own pocket and yet they have

699
00:33:22,240 --> 00:33:25,680
Speaker 3: on their agenda that they want people like me to

700
00:33:25,720 --> 00:33:28,320
Speaker 3: do what I'm doing, But where are they incentivizing me?

701
00:33:28,440 --> 00:33:30,880
Speaker 1: You know, it's encouragement but no incentive.

702
00:33:31,080 --> 00:33:32,120
Speaker 7: Yeah, that's right, that's right.

703
00:33:32,120 --> 00:33:33,960
Speaker 3: It's a big gues but I feel like it should

704
00:33:34,000 --> 00:33:36,200
Speaker 3: be rewarded, you know, and then more people will do it.

705
00:33:38,000 --> 00:33:39,720
Speaker 4: We got in pretty late to I think, put the

706
00:33:39,720 --> 00:33:43,040
Speaker 4: application with ten minutes to spare and they were like, yeah,

707
00:33:43,040 --> 00:33:44,640
Speaker 4: all right, bring these to.

708
00:33:45,120 --> 00:33:46,720
Speaker 1: So what experience did you do that I should be

709
00:33:46,760 --> 00:33:49,960
Speaker 1: experienced in renovating? Have you had experienced renovating?

710
00:33:50,360 --> 00:33:50,520
Speaker 8: Way?

711
00:33:51,640 --> 00:33:52,440
Speaker 1: That's probably good.

712
00:33:52,280 --> 00:33:54,200
Speaker 7: Really, and that's what the things. So some of the

713
00:33:54,240 --> 00:33:55,880
Speaker 7: questions are like, oh, how would you go on the block?

714
00:33:55,920 --> 00:33:58,120
Speaker 4: I said, oh, terribly, Like I'm not trading, I'm not

715
00:33:58,320 --> 00:34:01,040
Speaker 4: I can't build nothing, like we've had cracks it doing ourselves.

716
00:34:01,080 --> 00:34:02,640
Speaker 4: We do lock it out in the garden quite a bit.

717
00:34:02,760 --> 00:34:05,560
Speaker 4: So we'll do some gardening and landscaping to a degree.

718
00:34:05,600 --> 00:34:08,000
Speaker 4: But you know, I can build a bench, but I'm

719
00:34:08,000 --> 00:34:09,160
Speaker 4: not putting up a whole house.

720
00:34:09,800 --> 00:34:12,759
Speaker 8: But I think our values from policing got brought into it.

721
00:34:13,000 --> 00:34:17,480
Speaker 8: So the communication, project project management. Yeah, all these vital

722
00:34:17,480 --> 00:34:21,080
Speaker 8: skills were definitely acrossover from policing. Although no real renovation experience,

723
00:34:21,520 --> 00:34:24,480
Speaker 8: the people skills that we gat within our industry definitely helped.

724
00:34:24,480 --> 00:34:27,600
Speaker 4: Insane that had an eye for interior design and stuff

725
00:34:27,640 --> 00:34:29,080
Speaker 4: like that. A lot of the shows based on how

726
00:34:29,120 --> 00:34:30,279
Speaker 4: you're going to do the.

727
00:34:30,239 --> 00:34:32,399
Speaker 1: House do they ask you, like what style you would

728
00:34:32,440 --> 00:34:32,759
Speaker 1: do it in?

729
00:34:33,000 --> 00:34:34,640
Speaker 4: They asked us what's style? Where they give us no

730
00:34:34,719 --> 00:34:38,920
Speaker 4: help do anything. You have to find all our own trades.

731
00:34:38,960 --> 00:34:41,600
Speaker 4: You have to find all you mean when the show's on. Yeah,

732
00:34:41,680 --> 00:34:42,480
Speaker 4: they don't help you at all.

733
00:34:42,520 --> 00:34:46,080
Speaker 1: So you're you're so so you're at you know, you're

734
00:34:46,120 --> 00:34:49,960
Speaker 1: in some place of Victorian. You don't know anybody. We

735
00:34:50,080 --> 00:34:54,759
Speaker 1: just front of carpenter to filers. Okay, that's cool, that's

736
00:34:54,760 --> 00:34:57,600
Speaker 1: cool everyone. But we because we before we start or

737
00:34:57,640 --> 00:34:58,000
Speaker 1: before we.

738
00:34:58,040 --> 00:35:01,920
Speaker 8: Start, our agents everything, before you started, you.

739
00:35:01,880 --> 00:35:02,879
Speaker 1: Found your real estate agent.

740
00:35:03,840 --> 00:35:06,680
Speaker 4: We struck with Buxton because Buxton went as soon as

741
00:35:06,960 --> 00:35:08,719
Speaker 4: we were desperate to get Buxton on board as soon

742
00:35:08,760 --> 00:35:11,920
Speaker 4: as we because they just they sell high end properties

743
00:35:11,920 --> 00:35:14,279
Speaker 4: and this is this is as high end in dal

744
00:35:14,680 --> 00:35:15,719
Speaker 4: or just generally.

745
00:35:15,760 --> 00:35:21,600
Speaker 10: In Daller Regional Victoria. In regional Regional Victoria. So because

746
00:35:21,840 --> 00:35:24,160
Speaker 10: Dastford is in Yeah, it's about an er and twenty

747
00:35:24,200 --> 00:35:27,520
Speaker 10: out from Melbourne, but it's in Ballarate. It's half an

748
00:35:27,560 --> 00:35:34,319
Speaker 10: hour from Ballarat. Yeah, near towards Victoria, towards Melbourne. So no,

749
00:35:34,480 --> 00:35:36,440
Speaker 10: if you're heading sort of towards sort of in the

750
00:35:36,480 --> 00:35:39,479
Speaker 10: center of regional Victoria. So if you're heading not heading

751
00:35:39,480 --> 00:35:41,200
Speaker 10: towards your south I was bordered towards Bendiger.

752
00:35:41,360 --> 00:35:43,760
Speaker 1: No, not quite. Balerates News New South Wales.

753
00:35:43,760 --> 00:35:46,960
Speaker 10: Bend he goes in ballaratess in Victoria and Ben he

754
00:35:47,000 --> 00:35:50,960
Speaker 10: goes in Victoria's ben one kind of between ballot, Ballarat

755
00:35:51,000 --> 00:35:51,799
Speaker 10: and Bendigo.

756
00:35:51,600 --> 00:35:54,800
Speaker 4: Right, okay, yeah, yeah, And so you chose these guys

757
00:35:54,920 --> 00:35:55,600
Speaker 4: chose Buxton.

758
00:35:56,320 --> 00:35:58,080
Speaker 1: Research just just all research.

759
00:35:58,120 --> 00:35:59,560
Speaker 4: You got to ask the right questions because we come

760
00:35:59,560 --> 00:36:02,200
Speaker 4: from a small community of like no one to come here.

761
00:36:02,480 --> 00:36:04,920
Speaker 4: It's all about who's the best here, Like who's the

762
00:36:04,920 --> 00:36:07,320
Speaker 4: best chippies, who's the best agents, who's the best time like,

763
00:36:07,360 --> 00:36:08,799
Speaker 4: because you've got to build the whole house, but you've

764
00:36:08,800 --> 00:36:11,319
Speaker 4: got to build it to a certain standard. Architect or

765
00:36:11,360 --> 00:36:14,200
Speaker 4: designers architect and the design of the house has already

766
00:36:14,239 --> 00:36:16,239
Speaker 4: done for you from nine and six and they pick

767
00:36:16,280 --> 00:36:21,440
Speaker 4: their own architect and Julian Brenchley. He designs all that

768
00:36:21,680 --> 00:36:23,560
Speaker 4: exterior of the houses and the layouts of the houses.

769
00:36:23,560 --> 00:36:27,359
Speaker 4: We can have the interior design that's all lost. You

770
00:36:27,400 --> 00:36:29,759
Speaker 4: have to learn how to draw, I mean like because

771
00:36:29,760 --> 00:36:31,160
Speaker 4: you've got to give some working drawings.

772
00:36:31,200 --> 00:36:32,680
Speaker 1: So who does that?

773
00:36:33,120 --> 00:36:34,919
Speaker 8: So it's a bit of a drawing and a piece

774
00:36:34,920 --> 00:36:38,239
Speaker 8: of paper like this, you sketch it. Creative carpenters to

775
00:36:38,280 --> 00:36:40,080
Speaker 8: interpret my creatively, so.

776
00:36:40,160 --> 00:36:42,279
Speaker 1: You don't get shop drawings. No one does shops for you,

777
00:36:42,360 --> 00:36:44,600
Speaker 1: so you're not giving the Carbonera.

778
00:36:44,760 --> 00:36:46,880
Speaker 4: They don't know at all marks. So brit would draw

779
00:36:47,000 --> 00:36:48,239
Speaker 4: or something like this is what I want to do.

780
00:36:48,280 --> 00:36:50,239
Speaker 4: So the kitchen layer, we changed our kitchen layout to

781
00:36:50,239 --> 00:36:51,960
Speaker 4: make it the biggest kitchen on the block and we

782
00:36:52,000 --> 00:36:54,120
Speaker 4: had all the appliances to go with it. So Britt

783
00:36:54,160 --> 00:36:56,440
Speaker 4: had to draw her exactly out of the kitchen. And

784
00:36:56,480 --> 00:36:58,080
Speaker 4: then we gave that to our chippies and we're the

785
00:36:58,080 --> 00:37:01,719
Speaker 4: best chippies on the block, and they into made better

786
00:37:01,840 --> 00:37:05,280
Speaker 4: drawings of it because Bridge drawing wasn't up to standards.

787
00:37:05,640 --> 00:37:07,279
Speaker 4: And then they would submit it to nine and six,

788
00:37:07,480 --> 00:37:09,600
Speaker 4: which is the builders of the whole block. They oversee

789
00:37:09,600 --> 00:37:12,600
Speaker 4: everyone and then yeah, they would approve it.

790
00:37:12,800 --> 00:37:15,320
Speaker 1: They send off the cabinet made cabinet to get the cabinetry,

791
00:37:15,320 --> 00:37:15,680
Speaker 1: et cetera.

792
00:37:16,080 --> 00:37:18,520
Speaker 4: We get in touch with like Freedom Cabinetry and a

793
00:37:18,600 --> 00:37:20,439
Speaker 4: bunch of other these other chippies that all install those

794
00:37:20,760 --> 00:37:23,520
Speaker 4: right areas. But yeah, you have to do it off

795
00:37:23,560 --> 00:37:24,080
Speaker 4: your own back.

796
00:37:24,480 --> 00:37:26,759
Speaker 1: Wow, I didn't realize that. I thought they'd give you

797
00:37:26,840 --> 00:37:28,719
Speaker 1: much more help than that. I thought they did too.

798
00:37:29,600 --> 00:37:30,759
Speaker 7: I generally thought help.

799
00:37:30,840 --> 00:37:33,440
Speaker 4: Yeah, but it's similar to agents. No one has the

800
00:37:33,480 --> 00:37:36,040
Speaker 4: same chippies, no one has the same tilers. That you

801
00:37:36,080 --> 00:37:38,600
Speaker 4: have to find it all yourself. And you know, it

802
00:37:38,719 --> 00:37:41,040
Speaker 4: was lucky to have you know, the Dales for locals

803
00:37:41,080 --> 00:37:42,640
Speaker 4: and the baller At locals that we could call up

804
00:37:42,640 --> 00:37:43,480
Speaker 4: and get them on board.

805
00:37:43,600 --> 00:37:47,480
Speaker 1: When you walk in there and you know you sort

806
00:37:47,480 --> 00:37:51,680
Speaker 1: of see all the other contestants, do you sort of

807
00:37:51,719 --> 00:37:54,440
Speaker 1: like size them up, like you sort of go back

808
00:37:54,440 --> 00:37:56,560
Speaker 1: to you like you must stay in a hotel or

809
00:37:56,600 --> 00:37:57,640
Speaker 1: something around the area.

810
00:37:57,840 --> 00:38:00,360
Speaker 4: Yeah, we stayed in caravan, so everyone got a event,

811
00:38:00,440 --> 00:38:03,279
Speaker 4: okay right across from So yeah, absolutely, this is what

812
00:38:03,400 --> 00:38:05,440
Speaker 4: you want to go on the show, because you're going

813
00:38:05,480 --> 00:38:07,319
Speaker 4: to be a bunch of trade's there and I'm going

814
00:38:07,360 --> 00:38:08,160
Speaker 4: to be there not knowing what.

815
00:38:08,200 --> 00:38:10,640
Speaker 1: I'm doing as contest trading contestants.

816
00:38:10,160 --> 00:38:13,960
Speaker 4: Trading contestants. Yeah so, and I'll just be spitting rubbish

817
00:38:14,080 --> 00:38:16,839
Speaker 4: football facts and that's it was all good at so

818
00:38:17,920 --> 00:38:20,040
Speaker 4: I was like, I can't be doing that this year

819
00:38:20,080 --> 00:38:21,840
Speaker 4: on the show. There's only like there's any one trade

820
00:38:21,840 --> 00:38:23,760
Speaker 4: in one engineer from the other team, and then everyone

821
00:38:23,760 --> 00:38:25,959
Speaker 4: else is pretty it was pretty leavy playing level playing

822
00:38:26,000 --> 00:38:26,399
Speaker 4: field to.

823
00:38:26,320 --> 00:38:29,360
Speaker 1: Be fair and do you go on size maybe you

824
00:38:29,440 --> 00:38:31,480
Speaker 1: explained the first day there was like when you sort

825
00:38:31,520 --> 00:38:34,360
Speaker 1: of get there and everybody's sort of modling around the place,

826
00:38:34,400 --> 00:38:37,440
Speaker 1: and you know, you've probably got production crew sort of

827
00:38:37,480 --> 00:38:40,600
Speaker 1: running around sort of trying to sort out and maybe

828
00:38:40,640 --> 00:38:42,360
Speaker 1: have a didn't have dinner to get to meet everyone

829
00:38:42,400 --> 00:38:43,280
Speaker 1: that night or something?

830
00:38:43,480 --> 00:38:45,239
Speaker 4: What do we do that night? Now we just got

831
00:38:45,239 --> 00:38:48,600
Speaker 4: straight into it. We were straight into designing somethingnes and floats. Yeah,

832
00:38:48,600 --> 00:38:52,440
Speaker 4: it's mental. And then we from there. I think Scotty

833
00:38:52,440 --> 00:38:53,479
Speaker 4: and Shelley were there and they.

834
00:38:53,680 --> 00:38:56,040
Speaker 10: Challenge you guys got to pick the house got the

835
00:38:56,080 --> 00:38:58,600
Speaker 10: win on the first challenge was mental, the first challenge

836
00:38:58,600 --> 00:39:00,239
Speaker 10: that they won, and then they got to sal the

837
00:39:00,320 --> 00:39:04,319
Speaker 10: house which they wanted, which is very important thing. The

838
00:39:04,320 --> 00:39:06,000
Speaker 10: house that they wanted that they wanted.

839
00:39:05,719 --> 00:39:10,920
Speaker 1: To yes, and then what does Scotty Campbell, what's you

840
00:39:11,000 --> 00:39:15,080
Speaker 1: do like when you're all standing there? Does he you

841
00:39:16,000 --> 00:39:17,719
Speaker 1: bag your bit or sort of bach a little bit

842
00:39:17,719 --> 00:39:18,960
Speaker 1: to wind up?

843
00:39:19,040 --> 00:39:21,040
Speaker 4: Or you actually hung out with Scotty a lot with

844
00:39:21,080 --> 00:39:27,080
Speaker 4: the shows. We got a man and we got quite

845
00:39:27,080 --> 00:39:28,719
Speaker 4: a few wins. And as you say on the thing,

846
00:39:28,760 --> 00:39:30,680
Speaker 4: we want a few rooms and if you get a room, win,

847
00:39:31,040 --> 00:39:33,799
Speaker 4: you get to go to dinner with Scotty. And yeah,

848
00:39:33,840 --> 00:39:36,279
Speaker 4: it was probably probably not the best for us because

849
00:39:36,280 --> 00:39:38,880
Speaker 4: we just end up or not. Haven't too many beers

850
00:39:38,920 --> 00:39:41,399
Speaker 4: talking about he loves he loves a beer and loves

851
00:39:41,400 --> 00:39:43,719
Speaker 4: the Chucks. So we were just it was it was

852
00:39:43,800 --> 00:39:45,359
Speaker 4: really good to Britty like I'm going, I'm.

853
00:39:45,239 --> 00:39:50,840
Speaker 6: Going, I'll never forget. So one of my first mentors,

854
00:39:51,600 --> 00:39:54,600
Speaker 6: Mike Bird, was on a on a walk with me

855
00:39:54,960 --> 00:39:55,640
Speaker 6: during COVID.

856
00:39:56,280 --> 00:39:57,760
Speaker 1: How did you get him as a mentor?

857
00:39:58,680 --> 00:39:58,879
Speaker 8: Yeah?

858
00:39:59,040 --> 00:39:59,759
Speaker 1: You know why him?

859
00:40:00,239 --> 00:40:02,440
Speaker 6: Because because he saw something in me to encourage me

860
00:40:02,480 --> 00:40:05,520
Speaker 6: to think bigger. He was just a friend of a

861
00:40:05,560 --> 00:40:06,480
Speaker 6: friend that I was.

862
00:40:06,680 --> 00:40:06,839
Speaker 1: Oh.

863
00:40:06,840 --> 00:40:09,200
Speaker 6: Actually, so my partner at the time worked for his company,

864
00:40:09,440 --> 00:40:11,560
Speaker 6: and I invited him one to one of my events,

865
00:40:11,880 --> 00:40:13,920
Speaker 6: took him down to grapevine gathering in the Yarra Valley

866
00:40:13,960 --> 00:40:16,600
Speaker 6: and he just was amazed by the community and what

867
00:40:16,640 --> 00:40:18,919
Speaker 6: he goes, this is amazing, Like it's as amazing because

868
00:40:19,320 --> 00:40:21,600
Speaker 6: but you're not he said, you're not in the festival game.

869
00:40:21,880 --> 00:40:23,839
Speaker 6: You're in the audience game. And I kind of didn't

870
00:40:23,880 --> 00:40:26,760
Speaker 6: understand it at the time. And what he was encouraged

871
00:40:26,800 --> 00:40:28,680
Speaker 6: me to say, he goes, look at all these people

872
00:40:28,719 --> 00:40:31,520
Speaker 6: that are coming to your events, and think about all

873
00:40:31,520 --> 00:40:32,920
Speaker 6: the other great things that you could You should be

874
00:40:32,920 --> 00:40:36,280
Speaker 6: selling your own wines and your this and doing that, and.

875
00:40:37,680 --> 00:40:40,960
Speaker 1: Just as opposed to just having an artist subdiscing each

876
00:40:40,960 --> 00:40:41,160
Speaker 1: of them.

877
00:40:41,239 --> 00:40:43,839
Speaker 6: Yeah, yeah, just I think at the time we were

878
00:40:43,920 --> 00:40:47,240
Speaker 6: just we were just running a series of At that stage,

879
00:40:47,320 --> 00:40:49,960
Speaker 6: we'd had we had a successful club night, we had

880
00:40:50,080 --> 00:40:52,560
Speaker 6: a few different vestivals, but there was no real all

881
00:40:52,640 --> 00:40:55,000
Speaker 6: encompassing kind of brand.

882
00:40:55,719 --> 00:40:58,279
Speaker 1: That was nothing for people belonged to Yeah, yeah, no.

883
00:40:58,280 --> 00:41:01,680
Speaker 6: Belonging to him credit the community. And that's why you know,

884
00:41:01,760 --> 00:41:03,520
Speaker 6: I think about you know this and this was still

885
00:41:03,560 --> 00:41:06,120
Speaker 6: like a decade ago was when we really kind of

886
00:41:07,280 --> 00:41:10,640
Speaker 6: growing us to create Untitled Group, which was encompassed everything

887
00:41:10,719 --> 00:41:12,920
Speaker 6: that we do as a company, and we really do

888
00:41:13,000 --> 00:41:16,160
Speaker 6: think kind of limitless in what we're able to do

889
00:41:16,200 --> 00:41:18,480
Speaker 6: with the future, and we want to always service audience

890
00:41:18,480 --> 00:41:21,200
Speaker 6: with better products and services. And you know, I think

891
00:41:21,280 --> 00:41:24,120
Speaker 6: during COVID going back to that that for the first

892
00:41:24,160 --> 00:41:28,320
Speaker 6: thing that that mental set was just about diversification, and

893
00:41:28,360 --> 00:41:31,480
Speaker 6: it was a survey that came out that was asking

894
00:41:31,600 --> 00:41:34,840
Speaker 6: the consumption habits of young people and we saw on

895
00:41:34,880 --> 00:41:36,479
Speaker 6: there it was where do young people get their news?

896
00:41:36,520 --> 00:41:39,160
Speaker 6: And it was you know, social media TV and seventy

897
00:41:39,200 --> 00:41:40,520
Speaker 6: percent of respondents.

898
00:41:40,080 --> 00:41:44,319
Speaker 1: Wrote the Daily Os, which every thin now, what is great?

899
00:41:44,320 --> 00:41:47,760
Speaker 6: You know, you've had Zara on this program and we

900
00:41:47,760 --> 00:41:50,759
Speaker 6: were and that was a non predicted option that people

901
00:41:50,760 --> 00:41:52,160
Speaker 6: had to fill out. When we found out seven percent

902
00:41:52,200 --> 00:41:53,760
Speaker 6: of our audience was going to that as their primary

903
00:41:53,800 --> 00:41:56,040
Speaker 6: news source, we reached out to the Daily Ours, we said,

904
00:41:56,160 --> 00:41:57,920
Speaker 6: how can we support hacking back? And we made a

905
00:41:57,920 --> 00:42:00,440
Speaker 6: strategic investment and partnership in that company been one of

906
00:42:00,440 --> 00:42:03,080
Speaker 6: our kind of best partnership companies that we've gone on

907
00:42:03,160 --> 00:42:07,080
Speaker 6: to work with and as an investor or, yeah well yeah,

908
00:42:07,120 --> 00:42:09,840
Speaker 6: I mean, I mean we're a kind of major shareholder

909
00:42:10,520 --> 00:42:12,879
Speaker 6: with them. It was a quite quite significant investment and

910
00:42:13,080 --> 00:42:15,080
Speaker 6: looking at ways that we can kind of collaborate between

911
00:42:15,320 --> 00:42:18,600
Speaker 6: the two companies, which has been really successful over the

912
00:42:18,640 --> 00:42:22,560
Speaker 6: past couple of years in terms of helping to cross

913
00:42:22,560 --> 00:42:24,640
Speaker 6: pollin eate and align each other to the database and audience,

914
00:42:24,640 --> 00:42:26,239
Speaker 6: which has been really, really successful.

915
00:42:26,440 --> 00:42:30,480
Speaker 1: You mentioned your mental guy dude and a friend of

916
00:42:30,480 --> 00:42:33,120
Speaker 1: a friend, et cetera, and he said to you, you're

917
00:42:33,160 --> 00:42:36,920
Speaker 1: not really running festivals, You're delivering something to an audience.

918
00:42:38,880 --> 00:42:40,880
Speaker 1: Was that off the back of a question you asked him?

919
00:42:40,960 --> 00:42:42,279
Speaker 1: Or was did you just volunteer that to you?

920
00:42:43,560 --> 00:42:46,799
Speaker 6: I think that's the great things about Yeah, again going

921
00:42:46,800 --> 00:42:51,800
Speaker 6: to mentorship and I keep saying mentors, Mike Byrd, Rob Philpott,

922
00:42:51,800 --> 00:42:53,480
Speaker 6: all these people that have been great mental they're still

923
00:42:53,480 --> 00:42:55,480
Speaker 6: they're my best friends, and they're still my best friends.

924
00:42:55,920 --> 00:42:58,759
Speaker 6: But it's interweaving that kind of business knowledge in a

925
00:42:58,800 --> 00:43:01,000
Speaker 6: way that's kind of not telling me what to do,

926
00:43:01,040 --> 00:43:03,600
Speaker 6: but planting the seed that allows me to kind of

927
00:43:03,600 --> 00:43:05,960
Speaker 6: come onto the next thing. It's Yeah, it's a really

928
00:43:06,000 --> 00:43:08,400
Speaker 6: funny thing because Mike actually he encouraged me to buy

929
00:43:08,440 --> 00:43:09,960
Speaker 6: a Beat magazine at the time. He was like, you

930
00:43:09,960 --> 00:43:11,680
Speaker 6: guys should buy a Beat and do this and that,

931
00:43:12,239 --> 00:43:14,560
Speaker 6: and then three years later we end up investing in

932
00:43:14,560 --> 00:43:16,799
Speaker 6: the daily os and kind of the right things kind

933
00:43:16,800 --> 00:43:19,759
Speaker 6: of came about in the right way, And I just

934
00:43:19,800 --> 00:43:22,160
Speaker 6: think it's it's having those conversations that enable you to

935
00:43:22,160 --> 00:43:24,200
Speaker 6: think bigger, even if it's not at the time, just

936
00:43:24,320 --> 00:43:25,320
Speaker 6: come about full circle.

937
00:43:25,360 --> 00:43:27,520
Speaker 1: They plant the seed, plan the seed. But you have

938
00:43:27,600 --> 00:43:29,360
Speaker 1: to be open to that though. I think I think the.

939
00:43:29,360 --> 00:43:31,400
Speaker 6: Biggest thing is putting yourself out there and showing up.

940
00:43:31,440 --> 00:43:31,600
Speaker 1: You know.

941
00:43:31,680 --> 00:43:33,600
Speaker 6: I've even mentored a lot of young people that want

942
00:43:33,640 --> 00:43:36,840
Speaker 6: to get into the music industry because they take a

943
00:43:36,880 --> 00:43:38,560
Speaker 6: leave of faith. They messaged me on into it. They'll

944
00:43:38,560 --> 00:43:39,799
Speaker 6: grab me at an event and say, hey, can we

945
00:43:39,800 --> 00:43:42,279
Speaker 6: have a coffee? And I think you're going to find

946
00:43:42,320 --> 00:43:43,840
Speaker 6: the right people that are that are there for you.

947
00:43:44,320 --> 00:43:46,480
Speaker 6: And some people might be a bit more protective of

948
00:43:46,520 --> 00:43:48,080
Speaker 6: their time on Injin and then, but like you know,

949
00:43:48,200 --> 00:43:50,160
Speaker 6: putting you don't know if unless you put yourself out there.

950
00:43:50,760 --> 00:43:53,000
Speaker 6: I was very lucky enough to have Mike as a

951
00:43:53,040 --> 00:43:57,040
Speaker 6: friend and then he introduced me to these different circles

952
00:43:57,080 --> 00:44:00,759
Speaker 6: and people that i'd constantly take inspiration from. In fact,

953
00:44:00,920 --> 00:44:03,720
Speaker 6: probably one of the biggest so one of the biggest

954
00:44:03,719 --> 00:44:07,400
Speaker 6: things that I probably learned was in March or twenty twenty,

955
00:44:07,640 --> 00:44:10,360
Speaker 6: that moment where I told my parents dropping out of

956
00:44:10,480 --> 00:44:14,200
Speaker 6: UNI going to going all in on music, that he said,

957
00:44:14,320 --> 00:44:16,520
Speaker 6: music's nothing but sex, drugs and rock and roll, and

958
00:44:16,600 --> 00:44:18,840
Speaker 6: it's not a business. And I was reading Richard Branson's

959
00:44:18,920 --> 00:44:21,640
Speaker 6: Losing My Virginity, which is such an inspiring book for me,

960
00:44:21,680 --> 00:44:25,160
Speaker 6: from going from a record label to space travel and

961
00:44:25,200 --> 00:44:27,440
Speaker 6: everything that virgin did. It was so inspiring and I

962
00:44:27,480 --> 00:44:29,640
Speaker 6: just felt energy and I threw the book down and said, well,

963
00:44:29,719 --> 00:44:31,279
Speaker 6: Richard Brandson can do it. And my parents said, oh,

964
00:44:31,360 --> 00:44:35,160
Speaker 6: Richard brands knew about Richard Branson. In March or twenty twenty,

965
00:44:35,160 --> 00:44:37,480
Speaker 6: I was lucky enough to get invited to Necker Island

966
00:44:37,480 --> 00:44:40,680
Speaker 6: for an entrepreneur summit to spend some time with Richard.

967
00:44:40,360 --> 00:44:43,760
Speaker 1: And that's his island. Yeah, yeah, his great.

968
00:44:43,520 --> 00:44:46,240
Speaker 6: Team of entrepreneurs. And I had a bit of imposter

969
00:44:46,280 --> 00:44:47,839
Speaker 6: syndrome when I was there, but there was a lot

970
00:44:47,840 --> 00:44:50,319
Speaker 6: of focus for me. I was thinking about Richard and

971
00:44:50,400 --> 00:44:53,600
Speaker 6: Richard about how much I idolized him, all the people

972
00:44:53,640 --> 00:44:56,319
Speaker 6: I met on that trip, with the people that I

973
00:44:56,360 --> 00:44:58,680
Speaker 6: now still have great friendships and become mentors to me,

974
00:44:58,800 --> 00:45:01,120
Speaker 6: and they were That was the most impactful thing. It

975
00:45:01,160 --> 00:45:04,200
Speaker 6: wasn't It wasn't necessarily a meeting Richard that connection himself.

976
00:45:04,200 --> 00:45:05,239
Speaker 1: It was all the.

977
00:45:05,239 --> 00:45:07,279
Speaker 6: Other great friendships. You know, one of my great mentors now,

978
00:45:07,400 --> 00:45:09,520
Speaker 6: Rob Philpott, is somebody that I met on that island.

979
00:45:09,960 --> 00:45:12,960
Speaker 6: And again this thing was getting hammered to me about

980
00:45:13,040 --> 00:45:16,200
Speaker 6: diversifying and diversifying. And in March of twenty twenty when

981
00:45:16,200 --> 00:45:18,960
Speaker 6: we were there, the global pandemic hit and so before

982
00:45:18,960 --> 00:45:21,520
Speaker 6: you know it, we're in lax seventy two hour wait.

983
00:45:21,600 --> 00:45:23,960
Speaker 6: I get flown into a ten day quarantine in Melbourne.

984
00:45:24,239 --> 00:45:25,840
Speaker 6: So I had a lot of time to kind of

985
00:45:25,840 --> 00:45:28,040
Speaker 6: think about what are these other things that we want

986
00:45:28,080 --> 00:45:28,480
Speaker 6: to do with.

987
00:45:28,800 --> 00:45:30,759
Speaker 1: In diversification as of the product.

988
00:45:30,960 --> 00:45:34,000
Speaker 6: So diversication as a business, because you know, everyone kept saying,

989
00:45:34,040 --> 00:45:36,160
Speaker 6: what happens if you can't run your festival, what happens

990
00:45:36,200 --> 00:45:38,560
Speaker 6: if one festival it gets wiped out by the weather?

991
00:45:39,080 --> 00:45:40,640
Speaker 1: You know what you house your business?

992
00:45:40,680 --> 00:45:45,440
Speaker 6: And I think having that period for COVID was actually

993
00:45:46,400 --> 00:45:48,359
Speaker 6: even though I decimated our industry and it was really

994
00:45:48,360 --> 00:45:50,680
Speaker 6: really a tough time as it was for everyone, it

995
00:45:50,719 --> 00:45:53,719
Speaker 6: gave us time to really recalibrate and go what does

996
00:45:53,719 --> 00:45:55,560
Speaker 6: the future look like for us? As a company when

997
00:45:55,560 --> 00:45:58,520
Speaker 6: we come out of this pandemic and where our areas

998
00:45:58,520 --> 00:46:00,799
Speaker 6: of focus and how can we ensure that we're diversified

999
00:46:00,920 --> 00:46:03,399
Speaker 6: enough that not one thing will rock us, not one

1000
00:46:03,400 --> 00:46:06,399
Speaker 6: thing can really shake us. And you know, coming out

1001
00:46:06,440 --> 00:46:08,960
Speaker 6: of COVID, you know we had seven staff. You know

1002
00:46:09,000 --> 00:46:10,719
Speaker 6: that we kept all of our staff. Our small team

1003
00:46:10,719 --> 00:46:13,880
Speaker 6: was seven during COVID, and we were trying to be

1004
00:46:13,960 --> 00:46:15,920
Speaker 6: dynamic and agile on all these things that we were

1005
00:46:15,960 --> 00:46:20,239
Speaker 6: trying to do during COVID. When we came out of

1006
00:46:20,280 --> 00:46:22,360
Speaker 6: when we hit the vaccination targets and mass gatherings were

1007
00:46:22,400 --> 00:46:25,719
Speaker 6: all out again, we were ready, already with a ready

1008
00:46:25,719 --> 00:46:27,719
Speaker 6: made lineup and readything out. We were on nine News

1009
00:46:27,760 --> 00:46:29,719
Speaker 6: that night saying stay tuned, Beyond the Valley's got a

1010
00:46:29,719 --> 00:46:32,560
Speaker 6: special announcement tomorrow, and we announced Beyond the City, which

1011
00:46:32,600 --> 00:46:35,000
Speaker 6: was a version of our fessl at Sydney My Music Bowl,

1012
00:46:35,400 --> 00:46:38,600
Speaker 6: which sold sixty thousand tickets across two days. So a

1013
00:46:38,640 --> 00:46:40,920
Speaker 6: lot of our competitors that maybe let go of staff

1014
00:46:41,040 --> 00:46:43,880
Speaker 6: or a bit kind of not quick to return to market.

1015
00:46:44,280 --> 00:46:48,200
Speaker 6: We were rolling out event after event after event, and

1016
00:46:48,239 --> 00:46:51,400
Speaker 6: you know, we went from six to well now sixty

1017
00:46:51,560 --> 00:46:53,400
Speaker 6: staff in the space of you know, three years. But

1018
00:46:53,920 --> 00:46:55,839
Speaker 6: I remember that first twelve month period we went from

1019
00:46:55,840 --> 00:46:57,160
Speaker 6: six to thirty six staff.

1020
00:46:57,200 --> 00:47:01,279
Speaker 1: So thirty staff first all was after COVID. COVID yeah

1021
00:47:01,480 --> 00:47:04,360
Speaker 1: six through how many thirty six? Yeah wow. So we

1022
00:47:04,480 --> 00:47:05,359
Speaker 1: were we.

1023
00:47:05,239 --> 00:47:07,080
Speaker 6: Were throwing people at problems while we were in a

1024
00:47:07,160 --> 00:47:10,560
Speaker 6: hyper growth phase, throwing people at problems, just just grow

1025
00:47:10,600 --> 00:47:13,200
Speaker 6: and grow and grow and growing. And while that was

1026
00:47:13,280 --> 00:47:15,799
Speaker 6: really fantastic, again it was all in line with the

1027
00:47:15,840 --> 00:47:20,160
Speaker 6: plan that we had coming building COVID, that diversified business

1028
00:47:20,160 --> 00:47:22,360
Speaker 6: model of different styles of events that tapped to different

1029
00:47:22,360 --> 00:47:24,920
Speaker 6: genres and different things in the business portfolio like the

1030
00:47:25,000 --> 00:47:28,399
Speaker 6: Daliels which is a media company, strategic investment into Mister

1031
00:47:28,480 --> 00:47:30,120
Speaker 6: Young which is now me and you you know, all

1032
00:47:30,120 --> 00:47:32,040
Speaker 6: these kind of different things that we would embed and

1033
00:47:32,080 --> 00:47:35,320
Speaker 6: integrate in our events, Ugly Vodka which is our sustainable

1034
00:47:35,360 --> 00:47:38,440
Speaker 6: vodka brand made from ugly apples. All these kind of

1035
00:47:38,440 --> 00:47:42,719
Speaker 6: different businesses all working in unison. But then again, we

1036
00:47:42,920 --> 00:47:45,279
Speaker 6: as we were in hyper growth, you know, another thing

1037
00:47:45,360 --> 00:47:47,520
Speaker 6: rocked us and I think a real testament to this

1038
00:47:47,560 --> 00:47:51,040
Speaker 6: whole kind of diversification. One of the ticketing partners that

1039
00:47:51,040 --> 00:47:54,359
Speaker 6: we were using fest ticket all of a sudden gets

1040
00:47:54,360 --> 00:47:58,520
Speaker 6: announced that they're going to administrate global administration, and we're

1041
00:47:58,560 --> 00:48:00,600
Speaker 6: quickly checking out how much of their of our funds

1042
00:48:00,840 --> 00:48:03,799
Speaker 6: they're still holding. And I'll never forget that moment when

1043
00:48:05,000 --> 00:48:07,080
Speaker 6: we found out that none of the debtors were getting

1044
00:48:07,080 --> 00:48:07,799
Speaker 6: any money back.