Speaker 1: Hi, I'm Britney Saunders and welcome to Big Business, the
Speaker 1: place where business is far from boring. And today I'm
Speaker 1: recording on gaddigall Land. Now, I somehow managed to build
Speaker 1: an empire from the garage underneath my house and I'm
Speaker 1: here to share it all with you, from the winds,
Speaker 1: the mistakes, the challenging times and the funny moments in between. So,
Speaker 1: whether you're in business yourself, perhaps you're not in the
Speaker 1: game at all, maybe you're just looking for some inspo,
Speaker 1: or you simply just want to hear the tea, this
Speaker 1: is the podcast for you. Coming up on today's episode,
Speaker 1: I'm going to be chatting about my return to YouTube
Speaker 1: and I can't believe I'm saying that.
Speaker 2: It's something I've thought about over the years.
Speaker 1: I obviously gave up making YouTube videos maybe four ish
Speaker 1: years ago when I really stepped into fate and made
Speaker 1: that my priority, and I have thought.
Speaker 2: About it over the last four years.
Speaker 1: And if you haven't been around long enough, I was
Speaker 1: a YouTuber back in the day and that was my
Speaker 1: full time job. And now I'm back and there's a
Speaker 1: few a few reasons why I'm back, and I'm absolutely
Speaker 1: loving it. But I'm also scared that I'm investing my
Speaker 1: time into the wrong thing. So I'm going to dive
Speaker 1: into all the details, all my thoughts while we're doing,
Speaker 1: what my fears are, and all the rest in this episode.
Speaker 1: So let's just get down to business. So I have
Speaker 1: made a drastic marketing decision, which is returning to YouTube. Obviously,
Speaker 1: I started making YouTube videos when I was in high
Speaker 1: school as a hobby, and if you go back and
Speaker 1: you listen to my very first episode of this.
Speaker 2: Pod, you can hear that story.
Speaker 1: But just for a brief history, if I could sum
Speaker 1: it all up, I started making YouTube videos in high school,
Speaker 1: and I was doing that whilst I was at school,
Speaker 1: and then I also did it when I dropped out
Speaker 1: of school, and I was working all those jobs, and
Speaker 1: I'd make YouTube videos at night and on the weekends.
Speaker 1: And then when I was twenty one, I was working
Speaker 1: full time and I was earning just enough money off
Speaker 1: YouTube to get by. So when I was twenty one,
Speaker 1: I threw in my full time job. I had eighty
Speaker 1: and YouTube subscribers, and then for the next three years
Speaker 1: after that, I hustled on that channel. I uploaded three
Speaker 1: to four videos a week and I built that channel
Speaker 1: from eighty thousand to a million subscribers. It took me
Speaker 1: three years to do it. And you know, I hit
Speaker 1: a million subscribers on my birthday. I don't remember how
Speaker 1: old I was. I think it was twenty seventeen, so
Speaker 1: however old I was then twenty four, I don't know,
Speaker 1: twenty five.
Speaker 2: I hit it on my birthday and that was pretty cool.
Speaker 1: And then I obviously launched Fate as well, like around
Speaker 1: the same time that I had that a million subscribers,
Speaker 1: and I tried to keep doing the YouTube channel, but obviously,
Speaker 1: as Fate my business started to grow, I kind of
Speaker 1: had to not prioritize the channel as much, and I
Speaker 1: just slowly started uploading less and less and less, and
Speaker 1: everyone's like, why are you not making videos anymore? It's like, bitch,
Speaker 1: I'm building an empire. And at one point there, I
Speaker 1: quite simply just stopped making videos. I didn't even announce
Speaker 1: my departure, which is kind of rude of me because
Speaker 1: I'd been on YouTube for so long. But that kind
Speaker 1: of just fizzled out. And I feel like, as well,
Speaker 1: a lot of the og Australian YouTubers and influences, we
Speaker 1: all kind of like dropped off YouTube around the same time.
Speaker 1: It's like our era was at its end, and so
Speaker 1: the channel has just been sitting there just collecting dust.
Speaker 1: And I've floated the idea in the last four years.
Speaker 1: So it's been about four years since I was active
Speaker 1: on there. I've definitely thought, oh my god, I wonder
Speaker 1: if I'll ever go back to YouTube kind of thing,
Speaker 1: and I'm like, nah, surely everyone's over that by now.
Speaker 1: And it was just something that was thrown around the
Speaker 1: office and April, who works with me, who I'm sure
Speaker 1: all of you know, like she's like, we need to
Speaker 1: come back, we need to come back. And so we
Speaker 1: just kind of spoke about it last year and we said,
Speaker 1: we think this is going to be the next marketing
Speaker 1: move for us, is to put our time into some
Speaker 1: long form content. And we said, stuff it, January, let's
Speaker 1: get back into it. One video a week every Wednesday,
Speaker 1: five pm. That's what we're committing to. And so we
Speaker 1: whipped up our first video in the first week back
Speaker 1: at work this year, and we launched ourselves into YouTube
Speaker 1: world again and we rebranded my old channel so it
Speaker 1: used to just be called like Britney Lee Saunders but
Speaker 1: now it's like Britney Saunterers. Fate the label and the
Speaker 1: channel is going to be obviously me and my life,
Speaker 1: but also showing more behind the scenes at Fate, because
Speaker 1: we already do that on socials. We obviously share, you know,
Speaker 1: all things about our business. But I think the cool
Speaker 1: thing about YouTube is we can show more and it
Speaker 1: doesn't have to be you know, flashy quick content that's
Speaker 1: thirty seconds and then that's the end of the video.
Speaker 1: We can upload twenty minute videos, we can upload fifteen
Speaker 1: minute videos, we can upload thirty minute videos. And I
Speaker 1: guess I'm just making these videos for those that are interested.
Speaker 1: I know we all have like no attention span these days,
Speaker 1: like we're so used to flicking every two seconds, and
Speaker 1: YouTube does kind of require your attention like a little
Speaker 1: bit more. But at the same time, I think it's
Speaker 1: nice to have something long to watch or something to
Speaker 1: even just like put on your phone and kind of
Speaker 1: s set it up and then like do your housework
Speaker 1: while you're kind of watching and listening to a YouTube video.
Speaker 1: And I have been obsessed with the fact that I'm
Speaker 1: back on YouTube, like it's giving me so much nostalgia,
Speaker 1: Like uploading the video and putting in the thumbnail photo
Speaker 1: like it's just taking me back to my YouTube days,
Speaker 1: and I'm just so excited. And I guess the reason, well,
Speaker 1: I guess, like I said in the intro, like I
Speaker 1: do have some reservations around the fact that I don't
Speaker 1: know if I'm investing too much of my time and
Speaker 1: energy into the wrong platform. Obviously I'm on Instagram and
Speaker 1: TikTok and everything, but I'm like thinking so much about
Speaker 1: the channel and the hard thing with YouTube as well,
Speaker 1: and for anyone out there that wants to get into YouTube,
Speaker 1: is it's hard enough to get views on Instagram and TikTok,
Speaker 1: it's so much harder to get views on YouTube, you know.
Speaker 1: And we'll upload a real to my Instagram or whatever.
Speaker 1: It might get one hundred thousand views, and you're like, oh,
Speaker 1: that's pretty slay. But then you'll upload a YouTube video
Speaker 1: and it's getting six thousand views, and then it makes
Speaker 1: me think, fuck, is this worth it? You know, like
Speaker 1: because less people are seeing it and I'm spending more
Speaker 1: time on it, But I don't know, something's telling me
Speaker 1: that this is the right move for me to make
Speaker 1: and that it is a platform worth investing. My time
Speaker 1: into and as much as you know, it's a creative
Speaker 1: outlet and I'm just doing it, you know, to show
Speaker 1: my life to people that want to watch a little bit.
Speaker 2: More of me.
Speaker 1: It's also it's completely a marketing strategy as well, Like
Speaker 1: it's just a calculated marketing strategy, and that's what it
Speaker 1: is because at the end of the day, by me
Speaker 1: sharing my life online, which I love doing, like I
Speaker 1: love sharing my thoughts, what I'm up to, showing people
Speaker 1: behind the scenes, it's essentially promoting my business at the
Speaker 1: end of the day as well. So it's just part
Speaker 1: of our marketing strategy at FATE. I feel like it's
Speaker 1: quite iconic that I'm back, really, and I honestly think
Speaker 1: I don't know if it's going to happen, but I
Speaker 1: can see hopefully all the ogs of YouTube coming back,
Speaker 1: Like I would love to see that because I feel
Speaker 1: like YouTube is so much more wholesome than other social
Speaker 1: media platforms. But anyway, let's say, if I had to
Speaker 1: give five reasons why I'm back. Number one, it's a
Speaker 1: marketing strategy, and I feel like a scammer when I
Speaker 1: say that, but it's a marketing strategy. It's another platform
Speaker 1: for us to promote our business to potential customers, because
Speaker 1: that's what creating content is. Even though it's fun and
Speaker 1: we're you know, entertaining people, like, it's a marketing strategy
Speaker 1: that I'm back on YouTube, and I will be the
Speaker 1: first to admit that it's another way for me to
Speaker 1: showcase fate and in turn, I hope people will you know,
Speaker 1: build a closer relationship with me and the brand and
Speaker 1: maybe turn into customers, because at the end of the day,
Speaker 1: I'm a business person and I want to make sales
Speaker 1: in my business. The second reason is because I think
Speaker 1: consumers are going to lean more towards longer form content
Speaker 1: in twenty twenty five. I think our brains are so
Speaker 1: exhausted from like the constant scrolling, Like even sometimes I'm
Speaker 1: laying in bed at night scrolling, like and I've watched
Speaker 1: like a thousand videos in five minutes, and I can
Speaker 1: just see longer form content, you know, becoming more popular,
Speaker 1: and audience is not feeling like they have to scroll
Speaker 1: every two seconds. Instead they can chuck on a you know,
Speaker 1: fifteen minute video and.
Speaker 2: Watch the whole way through. Number three.
Speaker 1: Another reason why I've come back to YouTube, I think
Speaker 1: it's gonna potentially open other opportunities for me down the track.
Speaker 1: What that might be, I don't know, but who knows.
Speaker 1: Like Netflix might hit us up and want to do
Speaker 1: like a documentary on us, though probably not, but I
Speaker 1: feel like it's going to open other opportunities down the track.
Speaker 1: Number four, I would say, if you take out all
Speaker 1: the strategical reasons why I'm back on YouTube, the marketing
Speaker 1: and everything, I think it's a fun and creative outlet,
Speaker 1: something fun for me to do. I love a project,
Speaker 1: as we all know, and people said, don't you have
Speaker 1: enough going on, like how are you having the time
Speaker 1: for this? But I think it's a really like selfishly
Speaker 1: fun outlet to have and a fun platform to be on.
Speaker 1: And number five, it's going to generate me money through
Speaker 1: YouTube ad sense, so yeah, I might get a few
Speaker 1: more fate sales if people are watching and loving the channel.
Speaker 1: But also I got to sign up as a YouTube
Speaker 1: partner again, which was really funny. So when you're on
Speaker 1: YouTube and once you hit a certain amount of views
Speaker 1: and videos, anyone can apply to be a YouTube partner
Speaker 1: and then you start getting paid money from the ads
Speaker 1: that run before after in the middle kind of thing
Speaker 1: like we all know that. And I was a YouTube
Speaker 1: partner obviously for years when I was youtubing, and you
Speaker 1: get paid once a month kind of thing into your PayPal.
Speaker 1: I'm not sure if it's still the same now, but
Speaker 1: because I'd been not active on my channel for so long,
Speaker 1: I had to reapply. So I reapplied again and I
Speaker 1: got approved, and I was just honestly curious to see.
Speaker 1: I wonder how much money I'm going to make from
Speaker 1: this YouTube channel. Like obviously the channel's really dead. I'm
Speaker 1: not getting hundreds of thousands of views like i I
Speaker 1: used to because I haven't touched it for four years.
Speaker 1: But I was genuinely curious to become a YouTube partner
Speaker 1: again and see what it pays and the way that
Speaker 1: it works and the way that you get paid for
Speaker 1: the ads.
Speaker 2: Like it's it's kind of like a bit of a
Speaker 2: stock market.
Speaker 1: And so every day I think it's a CPM, and
Speaker 1: it's a set amount that you get paid for every
Speaker 1: one thousand views.
Speaker 2: And I remember back in the day, like.
Speaker 1: Some days your CPM would be twenty cents for every
Speaker 1: one thousand views, and some days it'll be ten dollars
Speaker 1: for every one thousand views, and it all depends on
Speaker 1: whose ads are running and how much that business is
Speaker 1: paying YouTube and Google like it's it's like a stock market.
Speaker 2: It's honestly confusing.
Speaker 1: But I was like, I'm absolutely turning on that monetization,
Speaker 1: you know, applying to be a partner and running the
Speaker 1: ads on my videos, but I'm not doing it to
Speaker 1: line my own pockets. And what I want to do
Speaker 1: with the money that I earned from YouTube is cool stuff.
Speaker 1: And I've been speaking about this on my Instagram story.
Speaker 1: I want to be really transparent with my audience about
Speaker 1: how much I am generating from the YouTube videos. And honestly,
Speaker 1: when we launched our first video in like the second
Speaker 1: week of January this year, I thought it was going
Speaker 1: to be not very much because I haven't done it
Speaker 1: for so long. I don't know what it's like these days.
Speaker 1: I thought, maybe, like I don't know, I can work
Speaker 1: up to get like one hundred dollars a month or
Speaker 1: something from all the ads that have been playing. And
Speaker 1: to my surprise, and I don't know if they're just
Speaker 1: like teasing me because I'm just back and they want
Speaker 1: me to think it's like going to be really good,
Speaker 1: but to my surprise. My earnings are way higher than
Speaker 1: I thought. And by this point, I don't know how
Speaker 1: many videos we've got out there, like four or five
Speaker 1: or something, and we've been on YouTube for three weeks
Speaker 1: and we've made twelve hundred dollars in three weeks. Like
Speaker 1: I was expecting it to be, you know, twenty cents
Speaker 1: here and then twenty bucks one day, but we've made
Speaker 1: twelve hundred dollars in the first three weeks of being
Speaker 1: on the channel. And I guess the cool thing is
Speaker 1: with YouTube, the more videos you make, the more ads run,
Speaker 1: and if people are watching like overtime, like that, money's
Speaker 1: going to kind of accumulate and maybe grow, and hopefully
Speaker 1: if the channel grows, then that revenue will increase. And
Speaker 1: I've decided what I want to do because I'm not
Speaker 1: making these YouTube videos to like make money off the
Speaker 1: ad cent for my ad cents for my own personal gain.
Speaker 2: But what I want to do is I want to.
Speaker 1: Come up with a bit of a strategy with what
Speaker 1: I'm going to do with the money, and I want
Speaker 1: to do different stuff with the money all the time.
Speaker 1: And we just said, let's just launch this channel, see
Speaker 1: what we make from the ads and then come up
Speaker 1: with a plan kind of thing.
Speaker 2: So again, we haven't worked it out in.
Speaker 1: Full, but you know, maybe once a month or once
Speaker 1: a quarter, or once we hit two thousand dollars, Like,
Speaker 1: we haven't worked it out, but we want to do
Speaker 1: cool stuff with this money, and we want to mix
Speaker 1: it up every single time. But essentially, every dollar that
Speaker 1: I earn from this channel, I don't want to take
Speaker 1: any of it. I want to do cool things with it,
Speaker 1: whether it's donations, giveaways. AJ's like, what if you get heaps,
Speaker 1: then you can do like a massive party and invite everyone.
Speaker 1: I'm like, oh, fucking do that. If we get enough
Speaker 1: money from it, why not?
Speaker 2: Why not? I want to use the money for good,
Speaker 2: the fake fun exactly right.
Speaker 1: And I spoke about this on my Instagram story and
Speaker 1: someone's like, no, like you should just take it, like
Speaker 1: you know you're putting in all this effort. But I'm like, honestly,
Speaker 1: this is just like fun and marketing for me. I
Speaker 1: wasn't expecting the money to be a whole lot, So
Speaker 1: that's it was never my objective to go into like
Speaker 1: I want to make money out of this, you know,
Speaker 1: I want to do cool stuff with the money, and
Speaker 1: I've been posting on my Instagram like every week what
Speaker 1: the earnings are at kind of thing. So I'm due
Speaker 1: to do an update because everyone's going to be shocked.
Speaker 1: And it's in US dollars as well, so I think
Speaker 1: it's it's twelve hundred Australian, so it's like eight hundred
Speaker 1: US or whatever.
Speaker 2: But I'm really surprised by that.
Speaker 1: Honestly, I thought it was just going to be like
Speaker 1: twenty bucks the first month and thirty bucks a second.
Speaker 2: But it's a twelve hundred bucks in less than a month.
Speaker 2: So I'm keen to see where it goes.
Speaker 1: And I'm keen to see if I can grow the
Speaker 1: channel enough that it has like a large amount of revenue,
Speaker 1: because then I we'll be able to do cool things,
Speaker 1: you know, for my community, for our fake community, for
Speaker 1: local charities are not local charities, for bigger charities, and
Speaker 1: I'm just excited to do that.
Speaker 3: Hello everyone, it is Producers and hello.
Speaker 1: Oh wait, Sander, I've got a question for you, or
Speaker 1: I think it was something that you said to me
Speaker 1: ages ago. Didn't you want to be a YouTuber back
Speaker 1: in the day?
Speaker 3: Oh my god, I did? I feel like I had
Speaker 3: I have a channel. I've hidden all the videos though.
Speaker 2: Were you were like a teenager?
Speaker 3: No, I was in my twenties.
Speaker 2: I feel like everyone wanted to be a YouTuber back
Speaker 2: in the day.
Speaker 3: Yeah, No, I made a considerable amount of.
Speaker 2: Videos and what kind of videos.
Speaker 4: Well, back in the day, I didn't quite understand like
Speaker 4: I kind of wanted to be like other YouTubers. So
Speaker 4: looking back, I wasn't quite like leaning into what made
Speaker 4: me like unique.
Speaker 2: But I think that's what we all did back then.
Speaker 1: Because another thing I thought I would add, I had
Speaker 1: like eight hundred videos on my YouTube channel. Yeah, and
Speaker 1: just recently, like since we decided we are coming back,
Speaker 1: because it's now like Fate and me, we I've gone
Speaker 1: in private every single video except for the ones where
Speaker 1: I talked about Fate. So the only videos on there
Speaker 1: now are like the Fate ones from seven years ago
Speaker 1: when I was starting Fate. But I've been going through
Speaker 1: and like unprivating some old ones or I've been using
Speaker 1: snippets in my videos. And like, one thing that I
Speaker 1: noticed back in the youtubing days is we all acted
Speaker 1: a certain way.
Speaker 3: Yeah, we did.
Speaker 2: It wasn't like I think I was always being myself.
Speaker 1: I was obviously also really young, but it was such
Speaker 1: like a YouTube persona and watching my old videos like, hey, guys,
Speaker 1: welcome back to my channel. In today's video, we're going
Speaker 1: to talk about like it was really robotic.
Speaker 3: You feel like every time the camera was on, you'd
Speaker 3: have to turn it on.
Speaker 2: Yeah, you'd have to act.
Speaker 4: And I think that's part of the reason why I stopped,
Speaker 4: was because I was like, I just don't feel natural
Speaker 4: doing it.
Speaker 2: Yes, it wasn't natural.
Speaker 1: It was very like YouTuber, like we spoke a certain way.
Speaker 1: And I've been watching some of my old videos that
Speaker 1: are hidden and I cringe, But that's what that.
Speaker 2: That was cool back then.
Speaker 1: It was and people love watching that back then, and
Speaker 1: everyone was younger back then.
Speaker 4: I started like doing some because I was touring as
Speaker 4: a dancer still, so I was overseas all the time,
Speaker 4: so I started to like vlog sometimes. And then I
Speaker 4: remember moving to Spain to do a gig for a
Speaker 4: few months and I did a whole video on my
Speaker 4: plane right there, and that was like, I think that
Speaker 4: was a video that got like the best views.
Speaker 3: So now I got close to like ten kvws.
Speaker 4: Or something like that. But I was stoked. I was like,
Speaker 4: oh my god, I've made it. And then not long
Speaker 4: after that, I was like, cave be bobb it.
Speaker 1: I remember when I first started so like the channel
Speaker 1: that I had and the one that I'm on now
Speaker 1: that got to a million subscribers.
Speaker 2: That wasn't my first YouTube channel.
Speaker 1: I had one before that in high school, and I
Speaker 1: remember uploading my first few videos and getting like one
Speaker 1: hundred and fifty four views and two hundred and twenty
Speaker 1: nine views, like, and I thought that was amazing. And
Speaker 1: then I would get to one thousand views and I
Speaker 1: was like, holy shit. And people would maybe look at
Speaker 1: that and think it's not that great, but like a
Speaker 1: thousand people watching something that you've done is pretty impressive.
Speaker 3: Like a Facebook page of myself everything, Yeah, I know.
Speaker 2: That's what we did back in the day.
Speaker 1: You would have your YouTube account and then you and
Speaker 1: make sure you come and like my Facebook page, and
Speaker 1: like Facebook was so in as a social media platform, and.
Speaker 4: You'd set up your end cards on your YouTube yeah videos,
Speaker 4: and you could click the face.
Speaker 1: Explience yeah, and you could be like watch my next video,
Speaker 1: and then you'd put your video in there, because that's
Speaker 1: still on all my old videos.
Speaker 2: But there's no like nothing on there.
Speaker 4: Yeah, since returning to YouTube, have fans that used to
Speaker 4: follow you in YouTube who maybe haven't followed your journey
Speaker 4: kind of been like, oh my god, like what are
Speaker 4: you doing back? I can't believe actual change, Like what's
Speaker 4: been the reception.
Speaker 1: The reception has been surprisingly positive. I think one of
Speaker 1: the fears starting YouTube again was that no one was
Speaker 1: going to care. Yeah, that was my fear, like no
Speaker 1: one's going to care, like they just want to see
Speaker 1: me on Instagram and TikTok now, like no one can
Speaker 1: be bothered to go and watch YouTube. And that was
Speaker 1: with the first video that we came back with. It
Speaker 1: got like five or six hundred comments and everyone was
Speaker 1: just so excited to see me back. And that was
Speaker 1: really nice because I think that was one of my fears,
Speaker 1: is no one's going to give a shit yet I'm
Speaker 1: on YouTube again.
Speaker 2: So it was really nice to see. And there there
Speaker 2: has been quite.
Speaker 1: A lot of comments, people saying like, oh my goodness,
Speaker 1: like I used to watch you, you know, back in
Speaker 1: the day, because you just kind of say subscribe to everyone,
Speaker 1: like you don't really unsubscribe on YouTube.
Speaker 4: Well I am now because now videos are popping up
Speaker 4: from Creators years ago.
Speaker 3: I'm like, oh, I don't want to watch them anymore.
Speaker 2: Yeah, like I'm my channels.
Speaker 1: I don't know who much channel is subscribed to, but
Speaker 1: there has been a lot of comments of people being
Speaker 1: like I'm so glad to see you back, and like
Speaker 1: they haven't been following me elsewhere kind of thing. Yeah,
Speaker 1: so that must be really weird to be like, wow,
Speaker 1: this YouTube is back, but.
Speaker 4: You have changed a lot, like significantly, Like you've done
Speaker 4: a video recently, I think where you were reacting to
Speaker 4: your old videos and just your demeanor, like how you
Speaker 4: look as well, because we all get older, yeah, but just.
Speaker 3: Like you're entire you just look so much more sure
Speaker 3: of yourself.
Speaker 1: Yeah, And I think it's been really cool because, yeah,
Speaker 1: I did a video reacting to an old Q and
Speaker 1: A that I did when I was nineteen, and I
Speaker 1: think it's really cool to be able to look back
Speaker 1: on that because even when I was nineteen, like I
Speaker 1: was living in Brisbane at the time, I was working
Speaker 1: full time.
Speaker 2: I felt like I had my life together.
Speaker 1: But then when you actually watch back a video of
Speaker 1: yourself from when you're nineteen, you're like, oh my god,
Speaker 1: I was a baby and I had no idea what
Speaker 1: I was doing.
Speaker 2: But you think that you're grown in that time.
Speaker 1: And I remember back in the YouTube days, like cause
Speaker 1: I was making videos of my life for years, like
Speaker 1: people wuld always say like you're changing or you've changed,
Speaker 1: and it was like a negative thing, like people would say,
Speaker 1: not just to me, but to other YouTubers, like you've changed.
Speaker 1: I missed the old Brittany, like you know, and we
Speaker 1: were so young, and of course we're changing, but it
Speaker 1: was kind of seen as a bad thing if you
Speaker 1: would change your ways or grow. But now, like being
Speaker 1: thirty one, like I love being able to look back
Speaker 1: on how much I've grown and changed, like you're going
Speaker 1: from literally being a kid into a woman, like a
Speaker 1: full blown adult. And I think it's so cool as
Speaker 1: cringe as it is for me to watch my old videos,
Speaker 1: like I think we'd all cringe at ourselves ten years ago,
Speaker 1: I think it's really cool to be able to look
Speaker 1: back on and go, wow, like, look how far like
Speaker 1: I've come. And the fact that I've got like video
Speaker 1: evidence of that is something that I'm gonna cherish forever.
Speaker 4: Yeah, in terms of business and fate, have you seen
Speaker 4: like an increase in sales.
Speaker 3: Have you seen an increase in traffic?
Speaker 1: I wouldn't be able to look at it that closely.
Speaker 1: I probably need to set up some custom links in
Speaker 1: my descriptions of your videos, because I haven't have just
Speaker 1: linked the channel, but you can set up like custom
Speaker 1: links so.
Speaker 3: That you see the click throughs how many people have clicked.
Speaker 1: But I wouldn't say that I've seen like a crazy
Speaker 1: increase in anything like.
Speaker 2: It's just business as usual for us. And I don't
Speaker 2: know if you'd ever be able to see like.
Speaker 1: An extreme increase, like unless my YouTube channel went absolutely viral.
Speaker 2: But I don't think. I don't know if like.
Speaker 1: Virality is a thing on YouTube these days, because I
Speaker 1: feel like you're TikTok and everything's where you go.
Speaker 4: There's too many other platforms now where, oh my god,
Speaker 4: where viralrality.
Speaker 3: I can't say.
Speaker 1: That virality virality, virality is that even how you say it.
Speaker 3: I don't know, but I think I might just be
Speaker 3: making up.
Speaker 2: A word there.
Speaker 1: But I'm definitely not on YouTube to like try and
Speaker 1: go viral or whatever. It's more just like the wholesome
Speaker 1: vibes for anyone that wants to kind of like see
Speaker 1: a bit more of my world and fate and my
Speaker 1: life kind of thing. It's like a little corner of
Speaker 1: the Internet.
Speaker 4: Yeah, And are you going to be any are you
Speaker 4: going to be doing any sort of like tutorials for
Speaker 4: people who are in business on that channel to kind
Speaker 4: of like I know, we do we pass on knowledge
Speaker 4: in this podcast obviously, but sometimes pairing that visual with
Speaker 4: some of that knowledge is really helpful for people. Is
Speaker 4: that something you'd be interested in doing on the channel.
Speaker 2: Yeah, I'm interested in doing anything on the channel.
Speaker 1: Like we're putting out one video a week at the moment,
Speaker 1: and then I've done two bonus videos as.
Speaker 2: Well in that time.
Speaker 1: And I even did a bonus Like the first bonus
Speaker 1: video that I did, I was away in Brisbane for
Speaker 1: the weekend and I just did like a twenty minute
Speaker 1: video of me doing my makeup. Yeah, and I didn't
Speaker 1: edit it, like, I just posted the whole thing and
Speaker 1: everyone loved that as well. So I'm definitely open to
Speaker 1: experimenting with the channel and just kind of mixing it
Speaker 1: up every week, doing all sorts of stuff and just
Speaker 1: seeing what people respond to and seem.
Speaker 2: To like the best.
Speaker 1: So I'm definitely keen to do some business videos on.
Speaker 2: YouTube as well. I don't know with YouTube.
Speaker 1: If you can go like more broad than you would
Speaker 1: on TikTok and Instagram, because I find that TikTok and
Speaker 1: Instagram really favor similar styles of content if you go
Speaker 1: to like a vlog and then this and then that,
Speaker 1: like if the algorithm doesn't love it.
Speaker 2: But maybe on a YouTube channel you can.
Speaker 1: Be more broad and jump from one theme to another,
Speaker 1: from vlog to business and everything in between. But I'm
Speaker 1: definitely open to just like seeing how it goes. Like
Speaker 1: that was the whole thing with this YouTube channel is
Speaker 1: we said at the start of the year, yep, we're
Speaker 1: gonna do a video every Wednesday, five o'clock, we told everyone,
Speaker 1: And I'm like, we're just gonna do it for a
Speaker 1: while and see how it goes.
Speaker 3: So that's souzy.
Speaker 1: Give it a go, yeah, give it a go, Like
Speaker 1: we have no I had no expectations with it. I
Speaker 1: did say like, hopefully we'll get ten thousand views on
Speaker 1: each video because that kind of makes it worth it
Speaker 1: because it is longer to edit a long video as
Speaker 1: opposed to a real or a TikTok. And we've been
Speaker 1: like super happy with the views, but we don't. We
Speaker 1: don't have any other expectations and we just want people
Speaker 1: to enjoy it.
Speaker 4: If do you have any advice for people who have
Speaker 4: businesses and want to utilize YouTube to help their business,
Speaker 4: what would you be your advice or your tips for people?
Speaker 1: I would say, don't start on YouTube. I think TikTok
Speaker 1: would be the number one platform I would start on
Speaker 1: if I wasn't active on socialis as a business owner,
Speaker 1: because I feel like it's a lot easier to have
Speaker 1: a video blow up. I would almost say focus on
Speaker 1: building your TikTok and Instagram, start fostering audiences on those,
Speaker 1: and then if you build a community around you and
Speaker 1: people love tuning into what you're doing on TikTok and stuff,
Speaker 1: then go over to YouTube.
Speaker 3: Would you utilize shorts on YouTube with that same content?
Speaker 2: I've tried so.
Speaker 1: I've posted a couple of my podcast videos to my
Speaker 1: YouTube shorts. And for those of you that don't know,
Speaker 1: it's like YouTube has their own TikTok, like they're trying
Speaker 1: to be like TikTok, like where.
Speaker 3: You might have zero interesting I've never.
Speaker 1: Watched YouTube shorts, but it's literally just like vertical short
Speaker 1: videos up to three minutes, I think, and so I
Speaker 1: don't know a thing about it either. So I chucked
Speaker 1: a couple of my podcast videos on there, and they've
Speaker 1: gotten like five hundred views.
Speaker 2: Eight hundred views. I don't quite get.
Speaker 3: It compared to sometimes we get like five hundred thousand
Speaker 3: on Yes.
Speaker 1: So I'm just I'm going to again, I'm just gonna try.
Speaker 1: I'm going to chuck more of the shorts onto YouTube
Speaker 1: as well. But I'd say that YouTube is definitely the hardest,
Speaker 1: especially now, it's the hardest platform to grow on.
Speaker 2: It's the hardest platform to get.
Speaker 1: Views on because it's not really like an Explore page
Speaker 1: or like a TikTok for you page. But I'd say
Speaker 1: build your audiences on the TikTok and Instagram platforms, and
Speaker 1: then if you do get a community that you know
Speaker 1: loves you and wants to see more of you, that's
Speaker 1: when I then go and start a YouTube channel. But
Speaker 1: be prepared for it to be drastically different to Instagram
Speaker 1: and TikTok. It's so much harder to get views on YouTube.
Speaker 1: It's really for your community. So that's my little uh
Speaker 1: back to YouTube pod. I thought it's also a good,
Speaker 1: good opportunity for me here to flog it on the pod.
Speaker 1: Come and check out my YouTube channel if you haven't
Speaker 1: seen my return, it's always linked in my bio and
Speaker 1: we're doing a lot of cool stuff this year as well.
Speaker 1: So I'm gonna love being able to document things just
Speaker 1: in longer form on YouTube. I find it really hard
Speaker 1: sometimes with TikTok and Instagram being able to like fit
Speaker 1: everything that I want into a short video that is vertical,
Speaker 1: Like I just feel like YouTube you can show so
Speaker 1: much more in depth and in detail. So I'm super
Speaker 1: excited to be back. Who knows how long we're going
Speaker 1: to keep it up for, maybe it'll become permanent and forever,
Speaker 1: or maybe in six months we'll go, shit, this isn't
Speaker 1: worth our effort anymore, Like we're just giving it a go,
Speaker 1: as you said, Xander, And I'm just really excited to
Speaker 1: be back. And if you have watched any of my
Speaker 1: YouTube videos since I've been.
Speaker 2: Back, thank you so much.
Speaker 1: Love being here and I'm genuinely so excited to be
Speaker 1: vlogging again and just sharing more of my life in
Speaker 1: longer form.
Speaker 2: So shout out to YouTube.
Speaker 1: Love you, And what do I say at the end
Speaker 1: of the pot's like, I've got to do a tip
Speaker 1: of the week, give it a go. I feel like
Speaker 1: my Tips of the weeks have been so bad lately
Speaker 1: because we give so many tips in every episode and
Speaker 1: by the time we get to the tip of the week,
Speaker 1: maybe we can mix it up and do something different.
Speaker 3: I do enjoy the tip like give it a go
Speaker 3: as a great tip.
Speaker 2: Give it a go.
Speaker 4: I don't know who's going to be out in that
Speaker 4: world thinking about doing something and they've heard your tip
Speaker 4: saying give it a go, and they just go, yeah,
Speaker 4: fuck it.
Speaker 1: And this is a full circle thing for me as well,
Speaker 1: because I gave it a go back in high school
Speaker 1: when I discovered YouTube.
Speaker 2: This is how my entire career started.
Speaker 1: The reason why I'm sitting in this podcast studio today,
Speaker 1: the reason why I have faith, the reason why we're
Speaker 1: doing everything that we're doing, is because I gave it
Speaker 1: a go when I discovered YouTube in high school. That
Speaker 1: is literally the reason why I'm doing everything that I'm
Speaker 1: doing today, and that says a lot in itself, I think,
Speaker 1: so give it a go. As always, Thank you so
Speaker 1: much for listening to today's episode. I will be back
Speaker 1: later in the week with my bonus episode, you can
Speaker 1: catch me everywhere. All the links are in the show notes,
Speaker 1: or you can tap the link in my bio if
Speaker 1: you want to check out my YouTube channel, and remember
Speaker 1: to chase after your dreams as if they owe you money.