1 00:00:04,120 --> 00:00:07,000 Speaker 1: Hi, I'm Britney Saunders and welcome to Big Business, the 2 00:00:07,080 --> 00:00:09,800 Speaker 1: place where business is far from boring. And today I'm 3 00:00:09,840 --> 00:00:13,280 Speaker 1: recording on gaddigall Land. Now, I somehow managed to build 4 00:00:13,320 --> 00:00:16,360 Speaker 1: an empire from the garage underneath my house and I'm 5 00:00:16,360 --> 00:00:18,280 Speaker 1: here to share it all with you, from the winds, 6 00:00:18,600 --> 00:00:23,119 Speaker 1: the mistakes, the challenging times and the funny moments in between. So, 7 00:00:23,200 --> 00:00:25,880 Speaker 1: whether you're in business yourself, perhaps you're not in the 8 00:00:25,880 --> 00:00:28,120 Speaker 1: game at all, maybe you're just looking for some inspo, 9 00:00:28,360 --> 00:00:30,440 Speaker 1: or you simply just want to hear the tea, this 10 00:00:30,520 --> 00:00:33,520 Speaker 1: is the podcast for you. Coming up on today's episode, 11 00:00:33,600 --> 00:00:36,920 Speaker 1: I'm going to be chatting about my return to YouTube 12 00:00:36,920 --> 00:00:39,080 Speaker 1: and I can't believe I'm saying that. 13 00:00:39,800 --> 00:00:41,880 Speaker 2: It's something I've thought about over the years. 14 00:00:42,000 --> 00:00:46,319 Speaker 1: I obviously gave up making YouTube videos maybe four ish 15 00:00:46,400 --> 00:00:49,600 Speaker 1: years ago when I really stepped into fate and made 16 00:00:49,640 --> 00:00:51,440 Speaker 1: that my priority, and I have thought. 17 00:00:51,200 --> 00:00:52,560 Speaker 2: About it over the last four years. 18 00:00:52,600 --> 00:00:55,840 Speaker 1: And if you haven't been around long enough, I was 19 00:00:55,880 --> 00:00:57,280 Speaker 1: a YouTuber back in the day and that was my 20 00:00:57,320 --> 00:00:59,800 Speaker 1: full time job. And now I'm back and there's a 21 00:00:59,840 --> 00:01:02,480 Speaker 1: few a few reasons why I'm back, and I'm absolutely 22 00:01:02,720 --> 00:01:05,080 Speaker 1: loving it. But I'm also scared that I'm investing my 23 00:01:05,120 --> 00:01:07,960 Speaker 1: time into the wrong thing. So I'm going to dive 24 00:01:07,959 --> 00:01:10,960 Speaker 1: into all the details, all my thoughts while we're doing, 25 00:01:11,120 --> 00:01:14,320 Speaker 1: what my fears are, and all the rest in this episode. 26 00:01:14,360 --> 00:01:21,720 Speaker 1: So let's just get down to business. So I have 27 00:01:21,880 --> 00:01:25,840 Speaker 1: made a drastic marketing decision, which is returning to YouTube. Obviously, 28 00:01:27,040 --> 00:01:29,760 Speaker 1: I started making YouTube videos when I was in high 29 00:01:29,760 --> 00:01:31,520 Speaker 1: school as a hobby, and if you go back and 30 00:01:31,560 --> 00:01:34,199 Speaker 1: you listen to my very first episode of this. 31 00:01:34,160 --> 00:01:36,240 Speaker 2: Pod, you can hear that story. 32 00:01:36,959 --> 00:01:39,760 Speaker 1: But just for a brief history, if I could sum 33 00:01:39,800 --> 00:01:42,160 Speaker 1: it all up, I started making YouTube videos in high school, 34 00:01:42,520 --> 00:01:44,640 Speaker 1: and I was doing that whilst I was at school, 35 00:01:44,680 --> 00:01:46,800 Speaker 1: and then I also did it when I dropped out 36 00:01:46,800 --> 00:01:48,840 Speaker 1: of school, and I was working all those jobs, and 37 00:01:48,880 --> 00:01:51,200 Speaker 1: I'd make YouTube videos at night and on the weekends. 38 00:01:51,480 --> 00:01:53,720 Speaker 1: And then when I was twenty one, I was working 39 00:01:53,760 --> 00:01:56,080 Speaker 1: full time and I was earning just enough money off 40 00:01:56,080 --> 00:01:57,800 Speaker 1: YouTube to get by. So when I was twenty one, 41 00:01:57,960 --> 00:01:59,880 Speaker 1: I threw in my full time job. I had eighty 42 00:02:00,280 --> 00:02:03,360 Speaker 1: and YouTube subscribers, and then for the next three years 43 00:02:03,400 --> 00:02:06,680 Speaker 1: after that, I hustled on that channel. I uploaded three 44 00:02:06,680 --> 00:02:09,160 Speaker 1: to four videos a week and I built that channel 45 00:02:09,360 --> 00:02:11,960 Speaker 1: from eighty thousand to a million subscribers. It took me 46 00:02:12,000 --> 00:02:13,520 Speaker 1: three years to do it. And you know, I hit 47 00:02:13,560 --> 00:02:16,480 Speaker 1: a million subscribers on my birthday. I don't remember how 48 00:02:16,520 --> 00:02:19,120 Speaker 1: old I was. I think it was twenty seventeen, so 49 00:02:19,240 --> 00:02:21,280 Speaker 1: however old I was then twenty four, I don't know, 50 00:02:21,320 --> 00:02:21,920 Speaker 1: twenty five. 51 00:02:22,520 --> 00:02:24,360 Speaker 2: I hit it on my birthday and that was pretty cool. 52 00:02:24,680 --> 00:02:27,680 Speaker 1: And then I obviously launched Fate as well, like around 53 00:02:27,680 --> 00:02:29,880 Speaker 1: the same time that I had that a million subscribers, 54 00:02:30,240 --> 00:02:33,640 Speaker 1: and I tried to keep doing the YouTube channel, but obviously, 55 00:02:33,720 --> 00:02:36,600 Speaker 1: as Fate my business started to grow, I kind of 56 00:02:36,639 --> 00:02:40,040 Speaker 1: had to not prioritize the channel as much, and I 57 00:02:40,160 --> 00:02:42,960 Speaker 1: just slowly started uploading less and less and less, and 58 00:02:42,960 --> 00:02:45,919 Speaker 1: everyone's like, why are you not making videos anymore? It's like, bitch, 59 00:02:45,919 --> 00:02:50,240 Speaker 1: I'm building an empire. And at one point there, I 60 00:02:50,320 --> 00:02:53,560 Speaker 1: quite simply just stopped making videos. I didn't even announce 61 00:02:53,600 --> 00:02:55,720 Speaker 1: my departure, which is kind of rude of me because 62 00:02:55,720 --> 00:02:59,840 Speaker 1: I'd been on YouTube for so long. But that kind 63 00:02:59,840 --> 00:03:02,120 Speaker 1: of just fizzled out. And I feel like, as well, 64 00:03:02,440 --> 00:03:05,560 Speaker 1: a lot of the og Australian YouTubers and influences, we 65 00:03:05,639 --> 00:03:08,160 Speaker 1: all kind of like dropped off YouTube around the same time. 66 00:03:08,200 --> 00:03:11,120 Speaker 1: It's like our era was at its end, and so 67 00:03:11,160 --> 00:03:14,760 Speaker 1: the channel has just been sitting there just collecting dust. 68 00:03:15,440 --> 00:03:19,079 Speaker 1: And I've floated the idea in the last four years. 69 00:03:19,080 --> 00:03:21,720 Speaker 1: So it's been about four years since I was active 70 00:03:21,760 --> 00:03:24,280 Speaker 1: on there. I've definitely thought, oh my god, I wonder 71 00:03:24,280 --> 00:03:26,000 Speaker 1: if I'll ever go back to YouTube kind of thing, 72 00:03:26,040 --> 00:03:28,359 Speaker 1: and I'm like, nah, surely everyone's over that by now. 73 00:03:29,120 --> 00:03:31,320 Speaker 1: And it was just something that was thrown around the 74 00:03:31,320 --> 00:03:33,799 Speaker 1: office and April, who works with me, who I'm sure 75 00:03:33,840 --> 00:03:35,320 Speaker 1: all of you know, like she's like, we need to 76 00:03:35,320 --> 00:03:37,840 Speaker 1: come back, we need to come back. And so we 77 00:03:38,000 --> 00:03:40,120 Speaker 1: just kind of spoke about it last year and we said, 78 00:03:40,480 --> 00:03:42,320 Speaker 1: we think this is going to be the next marketing 79 00:03:42,400 --> 00:03:46,160 Speaker 1: move for us, is to put our time into some 80 00:03:46,280 --> 00:03:51,800 Speaker 1: long form content. And we said, stuff it, January, let's 81 00:03:51,800 --> 00:03:54,880 Speaker 1: get back into it. One video a week every Wednesday, 82 00:03:55,000 --> 00:03:57,840 Speaker 1: five pm. That's what we're committing to. And so we 83 00:03:57,880 --> 00:04:00,360 Speaker 1: whipped up our first video in the first week back 84 00:04:00,480 --> 00:04:03,840 Speaker 1: at work this year, and we launched ourselves into YouTube 85 00:04:04,000 --> 00:04:08,800 Speaker 1: world again and we rebranded my old channel so it 86 00:04:08,840 --> 00:04:10,800 Speaker 1: used to just be called like Britney Lee Saunders but 87 00:04:10,800 --> 00:04:12,880 Speaker 1: now it's like Britney Saunterers. Fate the label and the 88 00:04:12,960 --> 00:04:15,880 Speaker 1: channel is going to be obviously me and my life, 89 00:04:15,880 --> 00:04:19,400 Speaker 1: but also showing more behind the scenes at Fate, because 90 00:04:19,440 --> 00:04:22,760 Speaker 1: we already do that on socials. We obviously share, you know, 91 00:04:22,839 --> 00:04:25,159 Speaker 1: all things about our business. But I think the cool 92 00:04:25,200 --> 00:04:28,279 Speaker 1: thing about YouTube is we can show more and it 93 00:04:28,320 --> 00:04:31,480 Speaker 1: doesn't have to be you know, flashy quick content that's 94 00:04:31,520 --> 00:04:33,400 Speaker 1: thirty seconds and then that's the end of the video. 95 00:04:33,480 --> 00:04:36,520 Speaker 1: We can upload twenty minute videos, we can upload fifteen 96 00:04:36,520 --> 00:04:39,680 Speaker 1: minute videos, we can upload thirty minute videos. And I 97 00:04:39,680 --> 00:04:42,840 Speaker 1: guess I'm just making these videos for those that are interested. 98 00:04:42,920 --> 00:04:46,080 Speaker 1: I know we all have like no attention span these days, 99 00:04:46,120 --> 00:04:48,560 Speaker 1: like we're so used to flicking every two seconds, and 100 00:04:48,920 --> 00:04:52,760 Speaker 1: YouTube does kind of require your attention like a little 101 00:04:52,760 --> 00:04:54,640 Speaker 1: bit more. But at the same time, I think it's 102 00:04:54,720 --> 00:04:57,719 Speaker 1: nice to have something long to watch or something to 103 00:04:57,800 --> 00:04:59,840 Speaker 1: even just like put on your phone and kind of 104 00:04:59,839 --> 00:05:01,640 Speaker 1: s set it up and then like do your housework 105 00:05:01,680 --> 00:05:04,000 Speaker 1: while you're kind of watching and listening to a YouTube video. 106 00:05:04,640 --> 00:05:07,640 Speaker 1: And I have been obsessed with the fact that I'm 107 00:05:07,680 --> 00:05:11,320 Speaker 1: back on YouTube, like it's giving me so much nostalgia, 108 00:05:11,560 --> 00:05:14,600 Speaker 1: Like uploading the video and putting in the thumbnail photo 109 00:05:14,720 --> 00:05:17,040 Speaker 1: like it's just taking me back to my YouTube days, 110 00:05:17,680 --> 00:05:21,760 Speaker 1: and I'm just so excited. And I guess the reason, well, 111 00:05:22,160 --> 00:05:24,240 Speaker 1: I guess, like I said in the intro, like I 112 00:05:24,279 --> 00:05:27,760 Speaker 1: do have some reservations around the fact that I don't 113 00:05:27,839 --> 00:05:30,240 Speaker 1: know if I'm investing too much of my time and 114 00:05:30,360 --> 00:05:33,880 Speaker 1: energy into the wrong platform. Obviously I'm on Instagram and 115 00:05:33,920 --> 00:05:36,880 Speaker 1: TikTok and everything, but I'm like thinking so much about 116 00:05:36,920 --> 00:05:39,839 Speaker 1: the channel and the hard thing with YouTube as well, 117 00:05:39,880 --> 00:05:42,800 Speaker 1: and for anyone out there that wants to get into YouTube, 118 00:05:42,839 --> 00:05:46,400 Speaker 1: is it's hard enough to get views on Instagram and TikTok, 119 00:05:46,720 --> 00:05:49,960 Speaker 1: it's so much harder to get views on YouTube, you know. 120 00:05:50,040 --> 00:05:52,800 Speaker 1: And we'll upload a real to my Instagram or whatever. 121 00:05:52,839 --> 00:05:55,240 Speaker 1: It might get one hundred thousand views, and you're like, oh, 122 00:05:55,279 --> 00:05:58,239 Speaker 1: that's pretty slay. But then you'll upload a YouTube video 123 00:05:58,400 --> 00:06:01,000 Speaker 1: and it's getting six thousand views, and then it makes 124 00:06:01,040 --> 00:06:02,919 Speaker 1: me think, fuck, is this worth it? You know, like 125 00:06:02,960 --> 00:06:05,760 Speaker 1: because less people are seeing it and I'm spending more 126 00:06:05,800 --> 00:06:08,240 Speaker 1: time on it, But I don't know, something's telling me 127 00:06:08,279 --> 00:06:10,440 Speaker 1: that this is the right move for me to make 128 00:06:10,480 --> 00:06:13,440 Speaker 1: and that it is a platform worth investing. My time 129 00:06:13,520 --> 00:06:17,000 Speaker 1: into and as much as you know, it's a creative 130 00:06:17,040 --> 00:06:21,279 Speaker 1: outlet and I'm just doing it, you know, to show 131 00:06:21,520 --> 00:06:24,520 Speaker 1: my life to people that want to watch a little bit. 132 00:06:24,360 --> 00:06:24,800 Speaker 2: More of me. 133 00:06:25,320 --> 00:06:29,599 Speaker 1: It's also it's completely a marketing strategy as well, Like 134 00:06:29,680 --> 00:06:32,240 Speaker 1: it's just a calculated marketing strategy, and that's what it 135 00:06:32,320 --> 00:06:34,400 Speaker 1: is because at the end of the day, by me 136 00:06:34,600 --> 00:06:36,680 Speaker 1: sharing my life online, which I love doing, like I 137 00:06:36,720 --> 00:06:39,679 Speaker 1: love sharing my thoughts, what I'm up to, showing people 138 00:06:39,720 --> 00:06:42,560 Speaker 1: behind the scenes, it's essentially promoting my business at the 139 00:06:42,640 --> 00:06:44,520 Speaker 1: end of the day as well. So it's just part 140 00:06:44,640 --> 00:06:47,520 Speaker 1: of our marketing strategy at FATE. I feel like it's 141 00:06:47,560 --> 00:06:50,440 Speaker 1: quite iconic that I'm back, really, and I honestly think 142 00:06:51,040 --> 00:06:52,760 Speaker 1: I don't know if it's going to happen, but I 143 00:06:52,800 --> 00:06:57,160 Speaker 1: can see hopefully all the ogs of YouTube coming back, 144 00:06:57,360 --> 00:06:59,279 Speaker 1: Like I would love to see that because I feel 145 00:06:59,279 --> 00:07:01,960 Speaker 1: like YouTube is so much more wholesome than other social 146 00:07:02,000 --> 00:07:04,120 Speaker 1: media platforms. But anyway, let's say, if I had to 147 00:07:04,160 --> 00:07:08,200 Speaker 1: give five reasons why I'm back. Number one, it's a 148 00:07:08,279 --> 00:07:11,080 Speaker 1: marketing strategy, and I feel like a scammer when I 149 00:07:11,120 --> 00:07:15,000 Speaker 1: say that, but it's a marketing strategy. It's another platform 150 00:07:15,040 --> 00:07:18,280 Speaker 1: for us to promote our business to potential customers, because 151 00:07:18,320 --> 00:07:21,080 Speaker 1: that's what creating content is. Even though it's fun and 152 00:07:21,440 --> 00:07:25,800 Speaker 1: we're you know, entertaining people, like, it's a marketing strategy 153 00:07:25,800 --> 00:07:27,600 Speaker 1: that I'm back on YouTube, and I will be the 154 00:07:27,640 --> 00:07:30,000 Speaker 1: first to admit that it's another way for me to 155 00:07:30,040 --> 00:07:33,200 Speaker 1: showcase fate and in turn, I hope people will you know, 156 00:07:33,240 --> 00:07:36,240 Speaker 1: build a closer relationship with me and the brand and 157 00:07:36,320 --> 00:07:38,240 Speaker 1: maybe turn into customers, because at the end of the day, 158 00:07:38,240 --> 00:07:40,559 Speaker 1: I'm a business person and I want to make sales 159 00:07:40,560 --> 00:07:44,520 Speaker 1: in my business. The second reason is because I think 160 00:07:44,800 --> 00:07:50,080 Speaker 1: consumers are going to lean more towards longer form content 161 00:07:50,160 --> 00:07:53,520 Speaker 1: in twenty twenty five. I think our brains are so 162 00:07:53,880 --> 00:07:58,480 Speaker 1: exhausted from like the constant scrolling, Like even sometimes I'm 163 00:07:58,520 --> 00:08:01,400 Speaker 1: laying in bed at night scrolling, like and I've watched 164 00:08:01,440 --> 00:08:04,640 Speaker 1: like a thousand videos in five minutes, and I can 165 00:08:04,800 --> 00:08:10,160 Speaker 1: just see longer form content, you know, becoming more popular, 166 00:08:10,520 --> 00:08:12,559 Speaker 1: and audience is not feeling like they have to scroll 167 00:08:12,600 --> 00:08:16,160 Speaker 1: every two seconds. Instead they can chuck on a you know, 168 00:08:16,360 --> 00:08:17,400 Speaker 1: fifteen minute video and. 169 00:08:17,400 --> 00:08:20,559 Speaker 2: Watch the whole way through. Number three. 170 00:08:20,960 --> 00:08:23,160 Speaker 1: Another reason why I've come back to YouTube, I think 171 00:08:23,200 --> 00:08:27,080 Speaker 1: it's gonna potentially open other opportunities for me down the track. 172 00:08:28,080 --> 00:08:31,559 Speaker 1: What that might be, I don't know, but who knows. 173 00:08:31,600 --> 00:08:33,880 Speaker 1: Like Netflix might hit us up and want to do 174 00:08:34,000 --> 00:08:36,520 Speaker 1: like a documentary on us, though probably not, but I 175 00:08:36,559 --> 00:08:40,280 Speaker 1: feel like it's going to open other opportunities down the track. 176 00:08:40,880 --> 00:08:43,120 Speaker 1: Number four, I would say, if you take out all 177 00:08:43,200 --> 00:08:46,480 Speaker 1: the strategical reasons why I'm back on YouTube, the marketing 178 00:08:46,520 --> 00:08:49,480 Speaker 1: and everything, I think it's a fun and creative outlet, 179 00:08:49,960 --> 00:08:52,480 Speaker 1: something fun for me to do. I love a project, 180 00:08:52,520 --> 00:08:54,920 Speaker 1: as we all know, and people said, don't you have 181 00:08:55,080 --> 00:08:57,240 Speaker 1: enough going on, like how are you having the time 182 00:08:57,240 --> 00:08:59,840 Speaker 1: for this? But I think it's a really like selfishly 183 00:09:00,360 --> 00:09:04,000 Speaker 1: fun outlet to have and a fun platform to be on. 184 00:09:05,080 --> 00:09:08,720 Speaker 1: And number five, it's going to generate me money through 185 00:09:08,920 --> 00:09:12,400 Speaker 1: YouTube ad sense, so yeah, I might get a few 186 00:09:12,400 --> 00:09:14,760 Speaker 1: more fate sales if people are watching and loving the channel. 187 00:09:14,960 --> 00:09:17,560 Speaker 1: But also I got to sign up as a YouTube 188 00:09:17,559 --> 00:09:20,559 Speaker 1: partner again, which was really funny. So when you're on 189 00:09:20,640 --> 00:09:22,920 Speaker 1: YouTube and once you hit a certain amount of views 190 00:09:22,960 --> 00:09:26,560 Speaker 1: and videos, anyone can apply to be a YouTube partner 191 00:09:26,760 --> 00:09:30,520 Speaker 1: and then you start getting paid money from the ads 192 00:09:30,559 --> 00:09:32,880 Speaker 1: that run before after in the middle kind of thing 193 00:09:32,920 --> 00:09:35,200 Speaker 1: like we all know that. And I was a YouTube 194 00:09:35,200 --> 00:09:38,120 Speaker 1: partner obviously for years when I was youtubing, and you 195 00:09:38,160 --> 00:09:40,720 Speaker 1: get paid once a month kind of thing into your PayPal. 196 00:09:41,080 --> 00:09:43,320 Speaker 1: I'm not sure if it's still the same now, but 197 00:09:43,400 --> 00:09:45,880 Speaker 1: because I'd been not active on my channel for so long, 198 00:09:45,920 --> 00:09:48,880 Speaker 1: I had to reapply. So I reapplied again and I 199 00:09:48,920 --> 00:09:52,959 Speaker 1: got approved, and I was just honestly curious to see. 200 00:09:53,040 --> 00:09:54,800 Speaker 1: I wonder how much money I'm going to make from 201 00:09:54,840 --> 00:09:57,960 Speaker 1: this YouTube channel. Like obviously the channel's really dead. I'm 202 00:09:58,000 --> 00:10:00,080 Speaker 1: not getting hundreds of thousands of views like i I 203 00:10:00,160 --> 00:10:02,680 Speaker 1: used to because I haven't touched it for four years. 204 00:10:03,120 --> 00:10:05,760 Speaker 1: But I was genuinely curious to become a YouTube partner 205 00:10:05,800 --> 00:10:09,400 Speaker 1: again and see what it pays and the way that 206 00:10:09,440 --> 00:10:11,680 Speaker 1: it works and the way that you get paid for 207 00:10:11,720 --> 00:10:12,400 Speaker 1: the ads. 208 00:10:12,160 --> 00:10:13,720 Speaker 2: Like it's it's kind of like a bit of a 209 00:10:13,720 --> 00:10:14,480 Speaker 2: stock market. 210 00:10:14,720 --> 00:10:17,640 Speaker 1: And so every day I think it's a CPM, and 211 00:10:17,679 --> 00:10:20,280 Speaker 1: it's a set amount that you get paid for every 212 00:10:20,320 --> 00:10:21,360 Speaker 1: one thousand views. 213 00:10:21,640 --> 00:10:22,839 Speaker 2: And I remember back in the day, like. 214 00:10:22,840 --> 00:10:25,320 Speaker 1: Some days your CPM would be twenty cents for every 215 00:10:25,360 --> 00:10:27,960 Speaker 1: one thousand views, and some days it'll be ten dollars 216 00:10:27,960 --> 00:10:30,280 Speaker 1: for every one thousand views, and it all depends on 217 00:10:30,880 --> 00:10:33,320 Speaker 1: whose ads are running and how much that business is 218 00:10:33,400 --> 00:10:36,480 Speaker 1: paying YouTube and Google like it's it's like a stock market. 219 00:10:36,480 --> 00:10:37,640 Speaker 2: It's honestly confusing. 220 00:10:38,240 --> 00:10:41,120 Speaker 1: But I was like, I'm absolutely turning on that monetization, 221 00:10:41,559 --> 00:10:43,920 Speaker 1: you know, applying to be a partner and running the 222 00:10:43,960 --> 00:10:47,920 Speaker 1: ads on my videos, but I'm not doing it to 223 00:10:48,040 --> 00:10:50,640 Speaker 1: line my own pockets. And what I want to do 224 00:10:50,720 --> 00:10:53,840 Speaker 1: with the money that I earned from YouTube is cool stuff. 225 00:10:53,880 --> 00:10:56,440 Speaker 1: And I've been speaking about this on my Instagram story. 226 00:10:56,880 --> 00:10:59,360 Speaker 1: I want to be really transparent with my audience about 227 00:10:59,400 --> 00:11:02,600 Speaker 1: how much I am generating from the YouTube videos. And honestly, 228 00:11:02,880 --> 00:11:05,000 Speaker 1: when we launched our first video in like the second 229 00:11:05,000 --> 00:11:07,560 Speaker 1: week of January this year, I thought it was going 230 00:11:07,640 --> 00:11:10,720 Speaker 1: to be not very much because I haven't done it 231 00:11:10,760 --> 00:11:13,280 Speaker 1: for so long. I don't know what it's like these days. 232 00:11:13,520 --> 00:11:15,760 Speaker 1: I thought, maybe, like I don't know, I can work 233 00:11:15,840 --> 00:11:17,640 Speaker 1: up to get like one hundred dollars a month or 234 00:11:17,640 --> 00:11:20,040 Speaker 1: something from all the ads that have been playing. And 235 00:11:20,120 --> 00:11:22,440 Speaker 1: to my surprise, and I don't know if they're just 236 00:11:22,480 --> 00:11:24,680 Speaker 1: like teasing me because I'm just back and they want 237 00:11:24,679 --> 00:11:26,320 Speaker 1: me to think it's like going to be really good, 238 00:11:26,640 --> 00:11:30,520 Speaker 1: but to my surprise. My earnings are way higher than 239 00:11:30,559 --> 00:11:33,240 Speaker 1: I thought. And by this point, I don't know how 240 00:11:33,280 --> 00:11:35,240 Speaker 1: many videos we've got out there, like four or five 241 00:11:35,400 --> 00:11:39,080 Speaker 1: or something, and we've been on YouTube for three weeks 242 00:11:39,440 --> 00:11:43,560 Speaker 1: and we've made twelve hundred dollars in three weeks. Like 243 00:11:43,640 --> 00:11:46,360 Speaker 1: I was expecting it to be, you know, twenty cents 244 00:11:46,360 --> 00:11:48,920 Speaker 1: here and then twenty bucks one day, but we've made 245 00:11:48,920 --> 00:11:51,720 Speaker 1: twelve hundred dollars in the first three weeks of being 246 00:11:51,760 --> 00:11:53,880 Speaker 1: on the channel. And I guess the cool thing is 247 00:11:53,920 --> 00:11:57,520 Speaker 1: with YouTube, the more videos you make, the more ads run, 248 00:11:57,559 --> 00:12:00,320 Speaker 1: and if people are watching like overtime, like that, money's 249 00:12:00,320 --> 00:12:02,840 Speaker 1: going to kind of accumulate and maybe grow, and hopefully 250 00:12:02,920 --> 00:12:06,280 Speaker 1: if the channel grows, then that revenue will increase. And 251 00:12:06,360 --> 00:12:08,760 Speaker 1: I've decided what I want to do because I'm not 252 00:12:08,800 --> 00:12:11,120 Speaker 1: making these YouTube videos to like make money off the 253 00:12:11,200 --> 00:12:13,680 Speaker 1: ad cent for my ad cents for my own personal gain. 254 00:12:14,040 --> 00:12:15,400 Speaker 2: But what I want to do is I want to. 255 00:12:15,400 --> 00:12:17,760 Speaker 1: Come up with a bit of a strategy with what 256 00:12:17,840 --> 00:12:19,240 Speaker 1: I'm going to do with the money, and I want 257 00:12:19,240 --> 00:12:21,400 Speaker 1: to do different stuff with the money all the time. 258 00:12:21,920 --> 00:12:24,120 Speaker 1: And we just said, let's just launch this channel, see 259 00:12:24,120 --> 00:12:25,720 Speaker 1: what we make from the ads and then come up 260 00:12:25,720 --> 00:12:26,840 Speaker 1: with a plan kind of thing. 261 00:12:27,400 --> 00:12:29,760 Speaker 2: So again, we haven't worked it out in. 262 00:12:29,760 --> 00:12:32,640 Speaker 1: Full, but you know, maybe once a month or once 263 00:12:32,679 --> 00:12:35,360 Speaker 1: a quarter, or once we hit two thousand dollars, Like, 264 00:12:35,400 --> 00:12:37,080 Speaker 1: we haven't worked it out, but we want to do 265 00:12:37,160 --> 00:12:39,360 Speaker 1: cool stuff with this money, and we want to mix 266 00:12:39,400 --> 00:12:42,880 Speaker 1: it up every single time. But essentially, every dollar that 267 00:12:42,920 --> 00:12:44,320 Speaker 1: I earn from this channel, I don't want to take 268 00:12:44,360 --> 00:12:46,040 Speaker 1: any of it. I want to do cool things with it, 269 00:12:46,040 --> 00:12:49,400 Speaker 1: whether it's donations, giveaways. AJ's like, what if you get heaps, 270 00:12:49,400 --> 00:12:51,720 Speaker 1: then you can do like a massive party and invite everyone. 271 00:12:51,800 --> 00:12:53,600 Speaker 1: I'm like, oh, fucking do that. If we get enough 272 00:12:53,640 --> 00:12:55,160 Speaker 1: money from it, why not? 273 00:12:56,160 --> 00:12:59,840 Speaker 2: Why not? I want to use the money for good, 274 00:12:59,040 --> 00:13:01,959 Speaker 2: the fake fun exactly right. 275 00:13:02,640 --> 00:13:05,240 Speaker 1: And I spoke about this on my Instagram story and 276 00:13:05,280 --> 00:13:07,360 Speaker 1: someone's like, no, like you should just take it, like 277 00:13:07,400 --> 00:13:10,559 Speaker 1: you know you're putting in all this effort. But I'm like, honestly, 278 00:13:10,600 --> 00:13:13,719 Speaker 1: this is just like fun and marketing for me. I 279 00:13:13,800 --> 00:13:17,480 Speaker 1: wasn't expecting the money to be a whole lot, So 280 00:13:17,520 --> 00:13:19,840 Speaker 1: that's it was never my objective to go into like 281 00:13:20,000 --> 00:13:21,640 Speaker 1: I want to make money out of this, you know, 282 00:13:22,120 --> 00:13:24,520 Speaker 1: I want to do cool stuff with the money, and 283 00:13:24,559 --> 00:13:27,280 Speaker 1: I've been posting on my Instagram like every week what 284 00:13:27,400 --> 00:13:29,079 Speaker 1: the earnings are at kind of thing. So I'm due 285 00:13:29,120 --> 00:13:31,120 Speaker 1: to do an update because everyone's going to be shocked. 286 00:13:31,160 --> 00:13:33,720 Speaker 1: And it's in US dollars as well, so I think 287 00:13:33,760 --> 00:13:36,640 Speaker 1: it's it's twelve hundred Australian, so it's like eight hundred 288 00:13:36,760 --> 00:13:37,600 Speaker 1: US or whatever. 289 00:13:38,200 --> 00:13:39,440 Speaker 2: But I'm really surprised by that. 290 00:13:39,480 --> 00:13:41,040 Speaker 1: Honestly, I thought it was just going to be like 291 00:13:41,080 --> 00:13:43,959 Speaker 1: twenty bucks the first month and thirty bucks a second. 292 00:13:43,720 --> 00:13:45,760 Speaker 2: But it's a twelve hundred bucks in less than a month. 293 00:13:46,080 --> 00:13:47,280 Speaker 2: So I'm keen to see where it goes. 294 00:13:47,280 --> 00:13:49,439 Speaker 1: And I'm keen to see if I can grow the 295 00:13:49,520 --> 00:13:52,480 Speaker 1: channel enough that it has like a large amount of revenue, 296 00:13:52,480 --> 00:13:54,600 Speaker 1: because then I we'll be able to do cool things, 297 00:13:55,240 --> 00:13:58,080 Speaker 1: you know, for my community, for our fake community, for 298 00:13:58,200 --> 00:14:02,400 Speaker 1: local charities are not local charities, for bigger charities, and 299 00:14:02,480 --> 00:14:04,080 Speaker 1: I'm just excited to do that. 300 00:14:08,720 --> 00:14:11,800 Speaker 3: Hello everyone, it is Producers and hello. 301 00:14:12,280 --> 00:14:14,680 Speaker 1: Oh wait, Sander, I've got a question for you, or 302 00:14:14,720 --> 00:14:16,000 Speaker 1: I think it was something that you said to me 303 00:14:16,280 --> 00:14:18,280 Speaker 1: ages ago. Didn't you want to be a YouTuber back 304 00:14:18,280 --> 00:14:18,640 Speaker 1: in the day? 305 00:14:18,679 --> 00:14:20,640 Speaker 3: Oh my god, I did? I feel like I had 306 00:14:20,800 --> 00:14:22,480 Speaker 3: I have a channel. I've hidden all the videos though. 307 00:14:22,480 --> 00:14:23,480 Speaker 2: Were you were like a teenager? 308 00:14:23,760 --> 00:14:24,960 Speaker 3: No, I was in my twenties. 309 00:14:25,160 --> 00:14:27,160 Speaker 2: I feel like everyone wanted to be a YouTuber back 310 00:14:27,160 --> 00:14:27,480 Speaker 2: in the day. 311 00:14:27,560 --> 00:14:29,480 Speaker 3: Yeah, No, I made a considerable amount of. 312 00:14:29,520 --> 00:14:31,480 Speaker 2: Videos and what kind of videos. 313 00:14:32,200 --> 00:14:36,080 Speaker 4: Well, back in the day, I didn't quite understand like 314 00:14:36,120 --> 00:14:38,360 Speaker 4: I kind of wanted to be like other YouTubers. So 315 00:14:38,800 --> 00:14:42,600 Speaker 4: looking back, I wasn't quite like leaning into what made 316 00:14:42,640 --> 00:14:43,920 Speaker 4: me like unique. 317 00:14:43,960 --> 00:14:46,600 Speaker 2: But I think that's what we all did back then. 318 00:14:46,640 --> 00:14:49,760 Speaker 1: Because another thing I thought I would add, I had 319 00:14:49,960 --> 00:14:53,200 Speaker 1: like eight hundred videos on my YouTube channel. Yeah, and 320 00:14:53,800 --> 00:14:56,640 Speaker 1: just recently, like since we decided we are coming back, 321 00:14:56,680 --> 00:14:59,560 Speaker 1: because it's now like Fate and me, we I've gone 322 00:14:59,560 --> 00:15:02,960 Speaker 1: in private every single video except for the ones where 323 00:15:03,040 --> 00:15:05,600 Speaker 1: I talked about Fate. So the only videos on there 324 00:15:05,960 --> 00:15:08,360 Speaker 1: now are like the Fate ones from seven years ago 325 00:15:08,400 --> 00:15:11,680 Speaker 1: when I was starting Fate. But I've been going through 326 00:15:11,680 --> 00:15:14,040 Speaker 1: and like unprivating some old ones or I've been using 327 00:15:14,080 --> 00:15:16,800 Speaker 1: snippets in my videos. And like, one thing that I 328 00:15:16,920 --> 00:15:20,400 Speaker 1: noticed back in the youtubing days is we all acted 329 00:15:20,400 --> 00:15:21,160 Speaker 1: a certain way. 330 00:15:21,360 --> 00:15:21,920 Speaker 3: Yeah, we did. 331 00:15:22,320 --> 00:15:24,800 Speaker 2: It wasn't like I think I was always being myself. 332 00:15:24,840 --> 00:15:28,400 Speaker 1: I was obviously also really young, but it was such 333 00:15:28,480 --> 00:15:32,280 Speaker 1: like a YouTube persona and watching my old videos like, hey, guys, 334 00:15:32,520 --> 00:15:35,560 Speaker 1: welcome back to my channel. In today's video, we're going 335 00:15:35,600 --> 00:15:37,280 Speaker 1: to talk about like it was really robotic. 336 00:15:37,400 --> 00:15:39,640 Speaker 3: You feel like every time the camera was on, you'd 337 00:15:39,680 --> 00:15:40,400 Speaker 3: have to turn it on. 338 00:15:40,600 --> 00:15:41,560 Speaker 2: Yeah, you'd have to act. 339 00:15:41,680 --> 00:15:45,600 Speaker 4: And I think that's part of the reason why I stopped, 340 00:15:45,680 --> 00:15:47,640 Speaker 4: was because I was like, I just don't feel natural 341 00:15:47,720 --> 00:15:47,960 Speaker 4: doing it. 342 00:15:48,080 --> 00:15:49,200 Speaker 2: Yes, it wasn't natural. 343 00:15:49,320 --> 00:15:52,520 Speaker 1: It was very like YouTuber, like we spoke a certain way. 344 00:15:52,520 --> 00:15:54,360 Speaker 1: And I've been watching some of my old videos that 345 00:15:54,400 --> 00:15:57,800 Speaker 1: are hidden and I cringe, But that's what that. 346 00:15:57,800 --> 00:15:58,760 Speaker 2: That was cool back then. 347 00:15:58,960 --> 00:16:01,640 Speaker 1: It was and people love watching that back then, and 348 00:16:01,720 --> 00:16:02,840 Speaker 1: everyone was younger back then. 349 00:16:03,480 --> 00:16:06,560 Speaker 4: I started like doing some because I was touring as 350 00:16:06,560 --> 00:16:08,240 Speaker 4: a dancer still, so I was overseas all the time, 351 00:16:08,280 --> 00:16:13,080 Speaker 4: so I started to like vlog sometimes. And then I 352 00:16:13,120 --> 00:16:15,880 Speaker 4: remember moving to Spain to do a gig for a 353 00:16:15,880 --> 00:16:18,120 Speaker 4: few months and I did a whole video on my 354 00:16:19,000 --> 00:16:22,880 Speaker 4: plane right there, and that was like, I think that 355 00:16:22,920 --> 00:16:24,600 Speaker 4: was a video that got like the best views. 356 00:16:24,600 --> 00:16:27,280 Speaker 3: So now I got close to like ten kvws. 357 00:16:26,920 --> 00:16:28,880 Speaker 4: Or something like that. But I was stoked. I was like, 358 00:16:28,920 --> 00:16:30,520 Speaker 4: oh my god, I've made it. And then not long 359 00:16:30,520 --> 00:16:31,560 Speaker 4: after that, I was like, cave be bobb it. 360 00:16:31,760 --> 00:16:34,360 Speaker 1: I remember when I first started so like the channel 361 00:16:34,360 --> 00:16:36,360 Speaker 1: that I had and the one that I'm on now 362 00:16:36,360 --> 00:16:37,560 Speaker 1: that got to a million subscribers. 363 00:16:37,600 --> 00:16:38,960 Speaker 2: That wasn't my first YouTube channel. 364 00:16:39,200 --> 00:16:41,560 Speaker 1: I had one before that in high school, and I 365 00:16:41,600 --> 00:16:44,360 Speaker 1: remember uploading my first few videos and getting like one 366 00:16:44,440 --> 00:16:47,040 Speaker 1: hundred and fifty four views and two hundred and twenty 367 00:16:47,120 --> 00:16:50,000 Speaker 1: nine views, like, and I thought that was amazing. And 368 00:16:50,040 --> 00:16:51,640 Speaker 1: then I would get to one thousand views and I 369 00:16:51,680 --> 00:16:54,520 Speaker 1: was like, holy shit. And people would maybe look at 370 00:16:54,520 --> 00:16:56,080 Speaker 1: that and think it's not that great, but like a 371 00:16:56,120 --> 00:16:59,600 Speaker 1: thousand people watching something that you've done is pretty impressive. 372 00:17:00,120 --> 00:17:04,000 Speaker 3: Like a Facebook page of myself everything, Yeah, I know. 373 00:17:04,800 --> 00:17:05,960 Speaker 2: That's what we did back in the day. 374 00:17:06,000 --> 00:17:07,840 Speaker 1: You would have your YouTube account and then you and 375 00:17:07,840 --> 00:17:09,639 Speaker 1: make sure you come and like my Facebook page, and 376 00:17:09,680 --> 00:17:13,440 Speaker 1: like Facebook was so in as a social media platform, and. 377 00:17:13,359 --> 00:17:16,520 Speaker 4: You'd set up your end cards on your YouTube yeah videos, 378 00:17:16,560 --> 00:17:18,080 Speaker 4: and you could click the face. 379 00:17:17,800 --> 00:17:20,200 Speaker 1: Explience yeah, and you could be like watch my next video, 380 00:17:20,200 --> 00:17:21,920 Speaker 1: and then you'd put your video in there, because that's 381 00:17:21,920 --> 00:17:23,159 Speaker 1: still on all my old videos. 382 00:17:23,160 --> 00:17:25,280 Speaker 2: But there's no like nothing on there. 383 00:17:25,440 --> 00:17:31,080 Speaker 4: Yeah, since returning to YouTube, have fans that used to 384 00:17:31,119 --> 00:17:33,439 Speaker 4: follow you in YouTube who maybe haven't followed your journey 385 00:17:33,480 --> 00:17:34,840 Speaker 4: kind of been like, oh my god, like what are 386 00:17:34,840 --> 00:17:37,920 Speaker 4: you doing back? I can't believe actual change, Like what's 387 00:17:37,960 --> 00:17:38,680 Speaker 4: been the reception. 388 00:17:39,080 --> 00:17:42,600 Speaker 1: The reception has been surprisingly positive. I think one of 389 00:17:42,640 --> 00:17:45,760 Speaker 1: the fears starting YouTube again was that no one was 390 00:17:45,800 --> 00:17:48,240 Speaker 1: going to care. Yeah, that was my fear, like no 391 00:17:48,280 --> 00:17:50,080 Speaker 1: one's going to care, like they just want to see 392 00:17:50,119 --> 00:17:51,959 Speaker 1: me on Instagram and TikTok now, like no one can 393 00:17:52,000 --> 00:17:55,119 Speaker 1: be bothered to go and watch YouTube. And that was 394 00:17:55,400 --> 00:17:57,399 Speaker 1: with the first video that we came back with. It 395 00:17:57,520 --> 00:17:59,840 Speaker 1: got like five or six hundred comments and everyone was 396 00:17:59,880 --> 00:18:02,399 Speaker 1: just so excited to see me back. And that was 397 00:18:02,440 --> 00:18:04,520 Speaker 1: really nice because I think that was one of my fears, 398 00:18:04,560 --> 00:18:06,240 Speaker 1: is no one's going to give a shit yet I'm 399 00:18:06,240 --> 00:18:07,000 Speaker 1: on YouTube again. 400 00:18:07,280 --> 00:18:10,240 Speaker 2: So it was really nice to see. And there there 401 00:18:10,280 --> 00:18:11,200 Speaker 2: has been quite. 402 00:18:11,040 --> 00:18:12,920 Speaker 1: A lot of comments, people saying like, oh my goodness, 403 00:18:12,960 --> 00:18:14,760 Speaker 1: like I used to watch you, you know, back in 404 00:18:14,760 --> 00:18:17,000 Speaker 1: the day, because you just kind of say subscribe to everyone, 405 00:18:17,040 --> 00:18:18,800 Speaker 1: like you don't really unsubscribe on YouTube. 406 00:18:18,840 --> 00:18:20,959 Speaker 4: Well I am now because now videos are popping up 407 00:18:21,000 --> 00:18:22,200 Speaker 4: from Creators years ago. 408 00:18:22,240 --> 00:18:23,639 Speaker 3: I'm like, oh, I don't want to watch them anymore. 409 00:18:23,760 --> 00:18:25,520 Speaker 2: Yeah, like I'm my channels. 410 00:18:25,520 --> 00:18:28,000 Speaker 1: I don't know who much channel is subscribed to, but 411 00:18:28,040 --> 00:18:29,520 Speaker 1: there has been a lot of comments of people being 412 00:18:29,520 --> 00:18:31,239 Speaker 1: like I'm so glad to see you back, and like 413 00:18:31,280 --> 00:18:34,360 Speaker 1: they haven't been following me elsewhere kind of thing. Yeah, 414 00:18:34,400 --> 00:18:36,120 Speaker 1: so that must be really weird to be like, wow, 415 00:18:36,160 --> 00:18:37,520 Speaker 1: this YouTube is back, but. 416 00:18:37,520 --> 00:18:41,000 Speaker 4: You have changed a lot, like significantly, Like you've done 417 00:18:41,040 --> 00:18:43,480 Speaker 4: a video recently, I think where you were reacting to 418 00:18:43,560 --> 00:18:48,720 Speaker 4: your old videos and just your demeanor, like how you 419 00:18:48,760 --> 00:18:52,040 Speaker 4: look as well, because we all get older, yeah, but just. 420 00:18:52,119 --> 00:18:55,680 Speaker 3: Like you're entire you just look so much more sure 421 00:18:55,720 --> 00:18:56,320 Speaker 3: of yourself. 422 00:18:56,440 --> 00:19:00,240 Speaker 1: Yeah, And I think it's been really cool because, yeah, 423 00:19:00,240 --> 00:19:02,159 Speaker 1: I did a video reacting to an old Q and 424 00:19:02,200 --> 00:19:04,720 Speaker 1: A that I did when I was nineteen, and I 425 00:19:04,720 --> 00:19:06,320 Speaker 1: think it's really cool to be able to look back 426 00:19:06,359 --> 00:19:09,199 Speaker 1: on that because even when I was nineteen, like I 427 00:19:09,240 --> 00:19:10,800 Speaker 1: was living in Brisbane at the time, I was working 428 00:19:10,800 --> 00:19:11,280 Speaker 1: full time. 429 00:19:11,400 --> 00:19:12,720 Speaker 2: I felt like I had my life together. 430 00:19:12,880 --> 00:19:14,680 Speaker 1: But then when you actually watch back a video of 431 00:19:14,720 --> 00:19:16,320 Speaker 1: yourself from when you're nineteen, you're like, oh my god, 432 00:19:16,359 --> 00:19:18,800 Speaker 1: I was a baby and I had no idea what 433 00:19:18,920 --> 00:19:19,480 Speaker 1: I was doing. 434 00:19:19,840 --> 00:19:22,000 Speaker 2: But you think that you're grown in that time. 435 00:19:22,520 --> 00:19:25,760 Speaker 1: And I remember back in the YouTube days, like cause 436 00:19:25,800 --> 00:19:28,159 Speaker 1: I was making videos of my life for years, like 437 00:19:28,200 --> 00:19:31,040 Speaker 1: people wuld always say like you're changing or you've changed, 438 00:19:31,840 --> 00:19:34,520 Speaker 1: and it was like a negative thing, like people would say, 439 00:19:34,640 --> 00:19:37,240 Speaker 1: not just to me, but to other YouTubers, like you've changed. 440 00:19:37,280 --> 00:19:39,920 Speaker 1: I missed the old Brittany, like you know, and we 441 00:19:39,920 --> 00:19:42,800 Speaker 1: were so young, and of course we're changing, but it 442 00:19:42,840 --> 00:19:44,280 Speaker 1: was kind of seen as a bad thing if you 443 00:19:44,280 --> 00:19:48,200 Speaker 1: would change your ways or grow. But now, like being 444 00:19:48,280 --> 00:19:51,080 Speaker 1: thirty one, like I love being able to look back 445 00:19:51,119 --> 00:19:53,360 Speaker 1: on how much I've grown and changed, like you're going 446 00:19:53,400 --> 00:19:57,119 Speaker 1: from literally being a kid into a woman, like a 447 00:19:57,160 --> 00:20:00,240 Speaker 1: full blown adult. And I think it's so cool as 448 00:20:00,320 --> 00:20:02,480 Speaker 1: cringe as it is for me to watch my old videos, 449 00:20:02,480 --> 00:20:04,960 Speaker 1: like I think we'd all cringe at ourselves ten years ago, 450 00:20:05,320 --> 00:20:06,920 Speaker 1: I think it's really cool to be able to look 451 00:20:06,920 --> 00:20:09,760 Speaker 1: back on and go, wow, like, look how far like 452 00:20:10,040 --> 00:20:12,399 Speaker 1: I've come. And the fact that I've got like video 453 00:20:12,480 --> 00:20:15,879 Speaker 1: evidence of that is something that I'm gonna cherish forever. 454 00:20:16,119 --> 00:20:21,399 Speaker 4: Yeah, in terms of business and fate, have you seen 455 00:20:22,200 --> 00:20:23,640 Speaker 4: like an increase in sales. 456 00:20:23,680 --> 00:20:25,480 Speaker 3: Have you seen an increase in traffic? 457 00:20:26,880 --> 00:20:29,040 Speaker 1: I wouldn't be able to look at it that closely. 458 00:20:29,320 --> 00:20:31,520 Speaker 1: I probably need to set up some custom links in 459 00:20:31,560 --> 00:20:34,560 Speaker 1: my descriptions of your videos, because I haven't have just 460 00:20:34,600 --> 00:20:36,240 Speaker 1: linked the channel, but you can set up like custom 461 00:20:36,280 --> 00:20:36,720 Speaker 1: links so. 462 00:20:36,680 --> 00:20:38,920 Speaker 3: That you see the click throughs how many people have clicked. 463 00:20:38,960 --> 00:20:40,760 Speaker 1: But I wouldn't say that I've seen like a crazy 464 00:20:40,800 --> 00:20:41,720 Speaker 1: increase in anything like. 465 00:20:41,720 --> 00:20:44,320 Speaker 2: It's just business as usual for us. And I don't 466 00:20:44,320 --> 00:20:45,800 Speaker 2: know if you'd ever be able to see like. 467 00:20:47,400 --> 00:20:51,919 Speaker 1: An extreme increase, like unless my YouTube channel went absolutely viral. 468 00:20:52,000 --> 00:20:54,320 Speaker 2: But I don't think. I don't know if like. 469 00:20:54,400 --> 00:20:58,000 Speaker 1: Virality is a thing on YouTube these days, because I 470 00:20:58,000 --> 00:20:59,639 Speaker 1: feel like you're TikTok and everything's where you go. 471 00:21:00,000 --> 00:21:02,840 Speaker 4: There's too many other platforms now where, oh my god, 472 00:21:02,880 --> 00:21:04,000 Speaker 4: where viralrality. 473 00:21:04,160 --> 00:21:05,040 Speaker 3: I can't say. 474 00:21:04,800 --> 00:21:08,880 Speaker 1: That virality virality, virality is that even how you say it. 475 00:21:08,840 --> 00:21:10,320 Speaker 3: I don't know, but I think I might just be 476 00:21:10,359 --> 00:21:10,880 Speaker 3: making up. 477 00:21:10,760 --> 00:21:11,320 Speaker 2: A word there. 478 00:21:11,640 --> 00:21:14,080 Speaker 1: But I'm definitely not on YouTube to like try and 479 00:21:14,119 --> 00:21:17,560 Speaker 1: go viral or whatever. It's more just like the wholesome 480 00:21:17,640 --> 00:21:20,080 Speaker 1: vibes for anyone that wants to kind of like see 481 00:21:20,080 --> 00:21:22,800 Speaker 1: a bit more of my world and fate and my 482 00:21:22,920 --> 00:21:25,439 Speaker 1: life kind of thing. It's like a little corner of 483 00:21:25,480 --> 00:21:26,040 Speaker 1: the Internet. 484 00:21:26,200 --> 00:21:28,960 Speaker 4: Yeah, And are you going to be any are you 485 00:21:29,000 --> 00:21:31,199 Speaker 4: going to be doing any sort of like tutorials for 486 00:21:31,240 --> 00:21:33,400 Speaker 4: people who are in business on that channel to kind 487 00:21:33,440 --> 00:21:36,879 Speaker 4: of like I know, we do we pass on knowledge 488 00:21:36,880 --> 00:21:40,560 Speaker 4: in this podcast obviously, but sometimes pairing that visual with 489 00:21:40,720 --> 00:21:42,960 Speaker 4: some of that knowledge is really helpful for people. Is 490 00:21:42,960 --> 00:21:44,760 Speaker 4: that something you'd be interested in doing on the channel. 491 00:21:44,840 --> 00:21:47,240 Speaker 2: Yeah, I'm interested in doing anything on the channel. 492 00:21:47,320 --> 00:21:49,800 Speaker 1: Like we're putting out one video a week at the moment, 493 00:21:49,840 --> 00:21:51,800 Speaker 1: and then I've done two bonus videos as. 494 00:21:51,680 --> 00:21:52,800 Speaker 2: Well in that time. 495 00:21:53,920 --> 00:21:55,960 Speaker 1: And I even did a bonus Like the first bonus 496 00:21:56,000 --> 00:21:57,879 Speaker 1: video that I did, I was away in Brisbane for 497 00:21:57,920 --> 00:21:59,720 Speaker 1: the weekend and I just did like a twenty minute 498 00:21:59,800 --> 00:22:02,400 Speaker 1: video of me doing my makeup. Yeah, and I didn't 499 00:22:02,520 --> 00:22:04,320 Speaker 1: edit it, like, I just posted the whole thing and 500 00:22:04,359 --> 00:22:07,119 Speaker 1: everyone loved that as well. So I'm definitely open to 501 00:22:07,359 --> 00:22:10,760 Speaker 1: experimenting with the channel and just kind of mixing it 502 00:22:10,840 --> 00:22:13,639 Speaker 1: up every week, doing all sorts of stuff and just 503 00:22:13,640 --> 00:22:16,119 Speaker 1: seeing what people respond to and seem. 504 00:22:15,880 --> 00:22:16,760 Speaker 2: To like the best. 505 00:22:17,640 --> 00:22:21,280 Speaker 1: So I'm definitely keen to do some business videos on. 506 00:22:21,119 --> 00:22:23,600 Speaker 2: YouTube as well. I don't know with YouTube. 507 00:22:23,240 --> 00:22:25,840 Speaker 1: If you can go like more broad than you would 508 00:22:25,920 --> 00:22:28,879 Speaker 1: on TikTok and Instagram, because I find that TikTok and 509 00:22:28,960 --> 00:22:32,440 Speaker 1: Instagram really favor similar styles of content if you go 510 00:22:32,840 --> 00:22:34,920 Speaker 1: to like a vlog and then this and then that, 511 00:22:35,040 --> 00:22:36,959 Speaker 1: like if the algorithm doesn't love it. 512 00:22:37,280 --> 00:22:39,600 Speaker 2: But maybe on a YouTube channel you can. 513 00:22:39,440 --> 00:22:43,280 Speaker 1: Be more broad and jump from one theme to another, 514 00:22:43,359 --> 00:22:46,800 Speaker 1: from vlog to business and everything in between. But I'm 515 00:22:46,800 --> 00:22:49,320 Speaker 1: definitely open to just like seeing how it goes. Like 516 00:22:49,359 --> 00:22:51,399 Speaker 1: that was the whole thing with this YouTube channel is 517 00:22:51,680 --> 00:22:53,560 Speaker 1: we said at the start of the year, yep, we're 518 00:22:53,560 --> 00:22:56,199 Speaker 1: gonna do a video every Wednesday, five o'clock, we told everyone, 519 00:22:56,480 --> 00:22:57,760 Speaker 1: And I'm like, we're just gonna do it for a 520 00:22:57,800 --> 00:22:58,800 Speaker 1: while and see how it goes. 521 00:22:59,080 --> 00:22:59,920 Speaker 3: So that's souzy. 522 00:23:00,600 --> 00:23:02,439 Speaker 1: Give it a go, yeah, give it a go, Like 523 00:23:02,480 --> 00:23:05,199 Speaker 1: we have no I had no expectations with it. I 524 00:23:05,200 --> 00:23:07,280 Speaker 1: did say like, hopefully we'll get ten thousand views on 525 00:23:07,800 --> 00:23:09,800 Speaker 1: each video because that kind of makes it worth it 526 00:23:10,160 --> 00:23:12,600 Speaker 1: because it is longer to edit a long video as 527 00:23:12,640 --> 00:23:15,680 Speaker 1: opposed to a real or a TikTok. And we've been 528 00:23:15,760 --> 00:23:19,040 Speaker 1: like super happy with the views, but we don't. We 529 00:23:19,040 --> 00:23:21,879 Speaker 1: don't have any other expectations and we just want people 530 00:23:21,920 --> 00:23:22,640 Speaker 1: to enjoy it. 531 00:23:23,119 --> 00:23:26,040 Speaker 4: If do you have any advice for people who have 532 00:23:26,200 --> 00:23:31,200 Speaker 4: businesses and want to utilize YouTube to help their business, 533 00:23:31,480 --> 00:23:33,800 Speaker 4: what would you be your advice or your tips for people? 534 00:23:34,960 --> 00:23:38,199 Speaker 1: I would say, don't start on YouTube. I think TikTok 535 00:23:38,640 --> 00:23:41,040 Speaker 1: would be the number one platform I would start on 536 00:23:41,280 --> 00:23:43,800 Speaker 1: if I wasn't active on socialis as a business owner, 537 00:23:43,840 --> 00:23:46,199 Speaker 1: because I feel like it's a lot easier to have 538 00:23:46,280 --> 00:23:50,000 Speaker 1: a video blow up. I would almost say focus on 539 00:23:50,119 --> 00:23:54,440 Speaker 1: building your TikTok and Instagram, start fostering audiences on those, 540 00:23:54,520 --> 00:23:56,639 Speaker 1: and then if you build a community around you and 541 00:23:56,760 --> 00:23:59,960 Speaker 1: people love tuning into what you're doing on TikTok and stuff, 542 00:24:00,320 --> 00:24:02,080 Speaker 1: then go over to YouTube. 543 00:24:02,160 --> 00:24:05,440 Speaker 3: Would you utilize shorts on YouTube with that same content? 544 00:24:05,680 --> 00:24:06,639 Speaker 2: I've tried so. 545 00:24:06,680 --> 00:24:08,600 Speaker 1: I've posted a couple of my podcast videos to my 546 00:24:08,640 --> 00:24:10,359 Speaker 1: YouTube shorts. And for those of you that don't know, 547 00:24:10,480 --> 00:24:13,800 Speaker 1: it's like YouTube has their own TikTok, like they're trying 548 00:24:13,800 --> 00:24:15,360 Speaker 1: to be like TikTok, like where. 549 00:24:15,160 --> 00:24:18,880 Speaker 3: You might have zero interesting I've never. 550 00:24:18,880 --> 00:24:21,680 Speaker 1: Watched YouTube shorts, but it's literally just like vertical short 551 00:24:21,760 --> 00:24:24,320 Speaker 1: videos up to three minutes, I think, and so I 552 00:24:24,320 --> 00:24:25,920 Speaker 1: don't know a thing about it either. So I chucked 553 00:24:25,920 --> 00:24:28,080 Speaker 1: a couple of my podcast videos on there, and they've 554 00:24:28,080 --> 00:24:29,400 Speaker 1: gotten like five hundred views. 555 00:24:29,440 --> 00:24:31,160 Speaker 2: Eight hundred views. I don't quite get. 556 00:24:31,000 --> 00:24:33,639 Speaker 3: It compared to sometimes we get like five hundred thousand 557 00:24:33,720 --> 00:24:34,240 Speaker 3: on Yes. 558 00:24:34,720 --> 00:24:36,879 Speaker 1: So I'm just I'm going to again, I'm just gonna try. 559 00:24:36,960 --> 00:24:39,240 Speaker 1: I'm going to chuck more of the shorts onto YouTube 560 00:24:39,240 --> 00:24:43,360 Speaker 1: as well. But I'd say that YouTube is definitely the hardest, 561 00:24:43,480 --> 00:24:45,760 Speaker 1: especially now, it's the hardest platform to grow on. 562 00:24:46,119 --> 00:24:48,120 Speaker 2: It's the hardest platform to get. 563 00:24:48,040 --> 00:24:50,720 Speaker 1: Views on because it's not really like an Explore page 564 00:24:50,840 --> 00:24:53,640 Speaker 1: or like a TikTok for you page. But I'd say 565 00:24:54,280 --> 00:24:57,680 Speaker 1: build your audiences on the TikTok and Instagram platforms, and 566 00:24:57,760 --> 00:24:59,760 Speaker 1: then if you do get a community that you know 567 00:25:00,080 --> 00:25:02,560 Speaker 1: loves you and wants to see more of you, that's 568 00:25:02,600 --> 00:25:05,040 Speaker 1: when I then go and start a YouTube channel. But 569 00:25:05,119 --> 00:25:08,200 Speaker 1: be prepared for it to be drastically different to Instagram 570 00:25:08,200 --> 00:25:11,640 Speaker 1: and TikTok. It's so much harder to get views on YouTube. 571 00:25:11,680 --> 00:25:20,480 Speaker 1: It's really for your community. So that's my little uh 572 00:25:20,560 --> 00:25:24,280 Speaker 1: back to YouTube pod. I thought it's also a good, 573 00:25:25,200 --> 00:25:28,359 Speaker 1: good opportunity for me here to flog it on the pod. 574 00:25:28,680 --> 00:25:30,680 Speaker 1: Come and check out my YouTube channel if you haven't 575 00:25:30,720 --> 00:25:34,040 Speaker 1: seen my return, it's always linked in my bio and 576 00:25:34,080 --> 00:25:37,480 Speaker 1: we're doing a lot of cool stuff this year as well. 577 00:25:37,560 --> 00:25:40,760 Speaker 1: So I'm gonna love being able to document things just 578 00:25:40,880 --> 00:25:43,480 Speaker 1: in longer form on YouTube. I find it really hard 579 00:25:43,520 --> 00:25:47,080 Speaker 1: sometimes with TikTok and Instagram being able to like fit 580 00:25:47,119 --> 00:25:50,400 Speaker 1: everything that I want into a short video that is vertical, 581 00:25:50,480 --> 00:25:52,439 Speaker 1: Like I just feel like YouTube you can show so 582 00:25:52,560 --> 00:25:55,639 Speaker 1: much more in depth and in detail. So I'm super 583 00:25:55,640 --> 00:25:57,919 Speaker 1: excited to be back. Who knows how long we're going 584 00:25:58,000 --> 00:26:00,560 Speaker 1: to keep it up for, maybe it'll become permanent and forever, 585 00:26:01,000 --> 00:26:02,960 Speaker 1: or maybe in six months we'll go, shit, this isn't 586 00:26:02,960 --> 00:26:05,480 Speaker 1: worth our effort anymore, Like we're just giving it a go, 587 00:26:05,800 --> 00:26:08,800 Speaker 1: as you said, Xander, And I'm just really excited to 588 00:26:08,800 --> 00:26:10,439 Speaker 1: be back. And if you have watched any of my 589 00:26:10,640 --> 00:26:12,240 Speaker 1: YouTube videos since I've been. 590 00:26:12,160 --> 00:26:13,200 Speaker 2: Back, thank you so much. 591 00:26:14,080 --> 00:26:17,760 Speaker 1: Love being here and I'm genuinely so excited to be 592 00:26:17,880 --> 00:26:21,280 Speaker 1: vlogging again and just sharing more of my life in 593 00:26:21,359 --> 00:26:21,960 Speaker 1: longer form. 594 00:26:22,560 --> 00:26:24,040 Speaker 2: So shout out to YouTube. 595 00:26:24,160 --> 00:26:27,320 Speaker 1: Love you, And what do I say at the end 596 00:26:27,320 --> 00:26:28,800 Speaker 1: of the pot's like, I've got to do a tip 597 00:26:28,800 --> 00:26:31,960 Speaker 1: of the week, give it a go. I feel like 598 00:26:32,000 --> 00:26:34,000 Speaker 1: my Tips of the weeks have been so bad lately 599 00:26:34,000 --> 00:26:36,560 Speaker 1: because we give so many tips in every episode and 600 00:26:36,640 --> 00:26:38,119 Speaker 1: by the time we get to the tip of the week, 601 00:26:38,400 --> 00:26:40,520 Speaker 1: maybe we can mix it up and do something different. 602 00:26:41,160 --> 00:26:42,600 Speaker 3: I do enjoy the tip like give it a go 603 00:26:42,680 --> 00:26:43,360 Speaker 3: as a great tip. 604 00:26:43,480 --> 00:26:43,919 Speaker 2: Give it a go. 605 00:26:44,080 --> 00:26:45,399 Speaker 4: I don't know who's going to be out in that 606 00:26:45,440 --> 00:26:49,680 Speaker 4: world thinking about doing something and they've heard your tip 607 00:26:49,720 --> 00:26:51,480 Speaker 4: saying give it a go, and they just go, yeah, 608 00:26:51,600 --> 00:26:54,120 Speaker 4: fuck it. 609 00:26:54,200 --> 00:26:56,240 Speaker 1: And this is a full circle thing for me as well, 610 00:26:56,320 --> 00:26:59,119 Speaker 1: because I gave it a go back in high school 611 00:26:59,119 --> 00:27:00,440 Speaker 1: when I discovered YouTube. 612 00:27:00,520 --> 00:27:03,480 Speaker 2: This is how my entire career started. 613 00:27:03,760 --> 00:27:06,320 Speaker 1: The reason why I'm sitting in this podcast studio today, 614 00:27:06,480 --> 00:27:08,520 Speaker 1: the reason why I have faith, the reason why we're 615 00:27:08,560 --> 00:27:11,520 Speaker 1: doing everything that we're doing, is because I gave it 616 00:27:11,560 --> 00:27:13,840 Speaker 1: a go when I discovered YouTube in high school. That 617 00:27:14,040 --> 00:27:17,439 Speaker 1: is literally the reason why I'm doing everything that I'm 618 00:27:17,480 --> 00:27:20,080 Speaker 1: doing today, and that says a lot in itself, I think, 619 00:27:20,160 --> 00:27:22,800 Speaker 1: so give it a go. As always, Thank you so 620 00:27:22,880 --> 00:27:25,240 Speaker 1: much for listening to today's episode. I will be back 621 00:27:25,320 --> 00:27:27,479 Speaker 1: later in the week with my bonus episode, you can 622 00:27:27,520 --> 00:27:30,160 Speaker 1: catch me everywhere. All the links are in the show notes, 623 00:27:30,240 --> 00:27:31,520 Speaker 1: or you can tap the link in my bio if 624 00:27:31,520 --> 00:27:33,959 Speaker 1: you want to check out my YouTube channel, and remember 625 00:27:34,080 --> 00:27:44,640 Speaker 1: to chase after your dreams as if they owe you money.