1 00:00:05,160 --> 00:00:06,560 Speaker 1: This is what the flux. 2 00:00:06,640 --> 00:00:08,800 Speaker 2: I'm Brettan, I'm justin as Friday, the. 3 00:00:08,920 --> 00:00:12,440 Speaker 3: Fourth of April Juzzy Boy, who said memestock mania was over. 4 00:00:12,680 --> 00:00:16,320 Speaker 3: A conservative media outlet named Newsmax listed on the Nasdaq 5 00:00:16,360 --> 00:00:19,440 Speaker 3: earlier this week and its shares jumped two two hundred percent. 6 00:00:19,520 --> 00:00:21,200 Speaker 1: If you don't mind, that was just in the first 7 00:00:21,200 --> 00:00:21,760 Speaker 1: two days. 8 00:00:21,960 --> 00:00:24,640 Speaker 2: Very juicy stuff. And speaking of juicy stuff being man, 9 00:00:24,800 --> 00:00:28,000 Speaker 2: it was officially Liberation Day yesterday, which means Donald Trump 10 00:00:28,000 --> 00:00:30,480 Speaker 2: has released a list of roughly one hundred countries that 11 00:00:30,520 --> 00:00:32,960 Speaker 2: will be hit with a tariff from the US. Some 12 00:00:33,000 --> 00:00:35,479 Speaker 2: countries like India have been hit with fifty two percent tariffs, 13 00:00:35,520 --> 00:00:37,800 Speaker 2: Australia have been hit with ten percent tariffs. But my 14 00:00:37,880 --> 00:00:40,960 Speaker 2: personal favorite are the Herd Island and McDonald Islands, which 15 00:00:40,960 --> 00:00:43,320 Speaker 2: will hit with ten percent tariff on goods. There only 16 00:00:43,400 --> 00:00:47,159 Speaker 2: problem there. The only beings on these islands are key penguins. 17 00:00:47,440 --> 00:00:50,960 Speaker 3: Three riveting stories today, Juzzy Boy, let's do it for 18 00:00:51,040 --> 00:00:54,800 Speaker 3: our first. The share price of Zipco has fallen more 19 00:00:54,840 --> 00:00:58,840 Speaker 3: than six percent earlier this week after zip lost a 20 00:00:58,920 --> 00:01:00,960 Speaker 3: court case over its very own name. 21 00:01:01,040 --> 00:01:02,640 Speaker 2: Who is zip about to go on a full on 22 00:01:02,760 --> 00:01:04,679 Speaker 2: rebrand b man, what is going on here? 23 00:01:04,760 --> 00:01:06,120 Speaker 1: Well, juzy boys and background. 24 00:01:06,200 --> 00:01:08,800 Speaker 3: Zip Co was founded in twenty thirteen as one of 25 00:01:08,800 --> 00:01:11,760 Speaker 3: the og buy now, pay later companies in Australia. 26 00:01:11,319 --> 00:01:13,440 Speaker 2: Even slightly before after pay. 27 00:01:13,360 --> 00:01:16,440 Speaker 3: And since then it's grown to over six million customers globally. 28 00:01:16,520 --> 00:01:19,640 Speaker 2: The man it hasn't all been daffodils and rainbowster zip nw. 29 00:01:19,760 --> 00:01:22,160 Speaker 3: It's share price hit a high of twelve bucks thirty 30 00:01:22,200 --> 00:01:25,080 Speaker 3: five in feb twenty twenty one, but as interest rates 31 00:01:25,080 --> 00:01:27,679 Speaker 3: shut up, its business became a whole lot moretal challenging. 32 00:01:27,760 --> 00:01:30,759 Speaker 2: Yeap, zip share price dropped harder than your phone on concrete, 33 00:01:30,920 --> 00:01:32,959 Speaker 2: from twelve dollars thirty five all the way down to 34 00:01:33,040 --> 00:01:34,440 Speaker 2: twenty seven cents. 35 00:01:34,160 --> 00:01:36,280 Speaker 3: In other words, a drop of ninety eight percent. But 36 00:01:36,400 --> 00:01:39,920 Speaker 3: now Zip has just suffered another major curve bar because 37 00:01:39,959 --> 00:01:41,959 Speaker 3: it actually lost a court case on the use of 38 00:01:41,959 --> 00:01:43,320 Speaker 3: its trading name is zip Yeah. 39 00:01:43,319 --> 00:01:46,080 Speaker 2: This fight started back in twenty nineteen when first Mac 40 00:01:46,160 --> 00:01:48,400 Speaker 2: and non bank lender claimed the Zip had been using 41 00:01:48,440 --> 00:01:51,240 Speaker 2: a trademark of THEIRS, which was registered in two thousand and. 42 00:01:51,160 --> 00:01:54,320 Speaker 3: Four, well before Zip, the buy now, pay later company 43 00:01:54,440 --> 00:01:56,680 Speaker 3: started to exist. Now Zip might have to change its 44 00:01:56,720 --> 00:01:57,480 Speaker 3: name in Australia. 45 00:01:57,520 --> 00:02:00,240 Speaker 2: Next minute, investor's panic and ZIP share price dropped over 46 00:02:00,280 --> 00:02:00,920 Speaker 2: six percent. 47 00:02:01,000 --> 00:02:03,800 Speaker 3: Now, thankfully for Zip, this trademark matter only relates to 48 00:02:03,840 --> 00:02:04,840 Speaker 3: its Australian operation. 49 00:02:04,960 --> 00:02:06,040 Speaker 1: So what's the key learning here? 50 00:02:06,120 --> 00:02:08,440 Speaker 2: A company's name isn't just a label, it's a key 51 00:02:08,480 --> 00:02:09,960 Speaker 2: asset for a consumer business. 52 00:02:10,000 --> 00:02:11,679 Speaker 3: You see j Z boy. The buying now pay later 53 00:02:11,720 --> 00:02:14,239 Speaker 3: space is very very competitive and as. 54 00:02:14,080 --> 00:02:17,919 Speaker 2: A result, brand recognition and trust are key differentiators between 55 00:02:17,960 --> 00:02:20,320 Speaker 2: afterpay and Zip and Klana and a firm. 56 00:02:20,520 --> 00:02:22,720 Speaker 3: So when a company is forced to change its name 57 00:02:22,919 --> 00:02:26,440 Speaker 3: due to a trademark dispute, it can become a massive distraction. 58 00:02:26,639 --> 00:02:29,000 Speaker 2: Ye we know the Zip spent years and millions of 59 00:02:29,000 --> 00:02:31,919 Speaker 2: dollars building its brand in Australia and globally. 60 00:02:31,520 --> 00:02:34,040 Speaker 3: And a rebrand would basically force Zip to spend more 61 00:02:34,080 --> 00:02:37,920 Speaker 3: in marketing and technology updates and communications as well. And 62 00:02:38,040 --> 00:02:40,480 Speaker 3: Zipp beat the first company to be potentially forced to 63 00:02:40,560 --> 00:02:43,160 Speaker 3: rebrand as a result of a trademark issue. Well remember 64 00:02:43,200 --> 00:02:45,320 Speaker 3: all the way back in two thousand and two when 65 00:02:45,320 --> 00:02:48,960 Speaker 3: the World Wrestling Federation then the WWF lost a legal 66 00:02:49,000 --> 00:02:53,400 Speaker 3: bill against the World Wildlife Fund also known as the WWF. 67 00:02:53,560 --> 00:02:55,960 Speaker 2: I do the wrestling company was forced to change its 68 00:02:56,040 --> 00:02:56,480 Speaker 2: name with. 69 00:02:56,520 --> 00:02:59,359 Speaker 1: Its big campaign Get the f out. 70 00:02:59,320 --> 00:03:02,639 Speaker 2: For our second story. Google has teamed up with Roadblocks 71 00:03:02,680 --> 00:03:06,120 Speaker 2: to launch new video ads and give traditional marketers a 72 00:03:06,160 --> 00:03:08,080 Speaker 2: new way to reach gen Z customers. 73 00:03:08,440 --> 00:03:11,120 Speaker 3: Sounds like we're about to get a whole lot more 74 00:03:11,120 --> 00:03:12,400 Speaker 3: branded virtual sneakers. 75 00:03:12,480 --> 00:03:13,440 Speaker 1: Jugsey Boy, tell me more. 76 00:03:13,440 --> 00:03:16,040 Speaker 2: Okay. So Roadblocks is the online gaming platform. It was 77 00:03:16,040 --> 00:03:17,640 Speaker 2: released back in two thousand and six. 78 00:03:17,760 --> 00:03:21,160 Speaker 3: But the digital lego looking people in that game, they 79 00:03:21,200 --> 00:03:22,880 Speaker 3: really took the world by storm during COVID. 80 00:03:22,919 --> 00:03:25,240 Speaker 2: That's when other tweens and teens and quite a few 81 00:03:25,280 --> 00:03:27,160 Speaker 2: adults logged into Escape Reality. 82 00:03:27,200 --> 00:03:29,760 Speaker 3: In fact, it grew from twenty three million daily active 83 00:03:29,880 --> 00:03:32,959 Speaker 3: users which was in early twenty twenty, to now having 84 00:03:33,200 --> 00:03:35,840 Speaker 3: more than eighty five million daily active users. 85 00:03:35,840 --> 00:03:38,240 Speaker 2: But the man, here's the thing. Roadbox doesn't actually produce 86 00:03:38,280 --> 00:03:41,960 Speaker 2: its own game. It's essentially a marketplace for developers to build. 87 00:03:41,640 --> 00:03:45,040 Speaker 3: Games, and there are over forty million games within Roadblocks, 88 00:03:45,120 --> 00:03:47,480 Speaker 3: kind of like a gaming app store, and. 89 00:03:47,480 --> 00:03:49,400 Speaker 2: These developers can monetize their games. 90 00:03:49,440 --> 00:03:52,240 Speaker 3: And now juzzy Boy Roadblocks has partnered with Google to 91 00:03:52,280 --> 00:03:54,240 Speaker 3: bring ads into the metaverse. 92 00:03:54,320 --> 00:03:57,360 Speaker 2: Ye. This gives game creators more ways to actually monetize 93 00:03:57,360 --> 00:03:59,280 Speaker 2: their games within roadblocks. 94 00:03:58,800 --> 00:04:01,720 Speaker 3: And it means that brand can now choose to advertise 95 00:04:01,720 --> 00:04:03,160 Speaker 3: on roadblocks via Google. 96 00:04:03,200 --> 00:04:04,840 Speaker 2: But be man, it's not a banner ad or a 97 00:04:04,880 --> 00:04:06,240 Speaker 2: search ad like on Google. 98 00:04:06,520 --> 00:04:10,360 Speaker 3: No, no, no, we'd be talking rewarded video ads. 99 00:04:10,840 --> 00:04:12,280 Speaker 2: So what is the key learning here? 100 00:04:12,400 --> 00:04:15,360 Speaker 3: Rewarded video ads are a type of ad format where 101 00:04:15,480 --> 00:04:18,680 Speaker 3: users watch a short video in exchange for an in 102 00:04:18,839 --> 00:04:19,520 Speaker 3: game reward. 103 00:04:19,680 --> 00:04:21,680 Speaker 2: So you watch a thirty second trailer on a new 104 00:04:21,760 --> 00:04:22,800 Speaker 2: Spicy Hungry. 105 00:04:22,600 --> 00:04:24,880 Speaker 3: Jacks burger, and as a user, if you sit there 106 00:04:25,000 --> 00:04:27,839 Speaker 3: watching the crunch of that burger, you'll earn an in 107 00:04:27,960 --> 00:04:30,360 Speaker 3: game reward. It might be a virtual currency to buy 108 00:04:30,400 --> 00:04:33,080 Speaker 3: more armor, or it might be the ability to unlock 109 00:04:33,120 --> 00:04:34,559 Speaker 3: an extra life in a game. 110 00:04:34,680 --> 00:04:38,359 Speaker 2: And be man. This format is becoming very popular, especially 111 00:04:38,400 --> 00:04:39,240 Speaker 2: in mobile gaming. 112 00:04:39,320 --> 00:04:41,239 Speaker 1: The reason is apparently it actually works. 113 00:04:41,279 --> 00:04:44,000 Speaker 2: Yeah, get this. Roadblock says over eighty percent of users 114 00:04:44,080 --> 00:04:46,640 Speaker 2: complete these ads when they're tested, So be man. This 115 00:04:46,760 --> 00:04:50,360 Speaker 2: is basically the modern equivalent of bribing kids with GANDHY. 116 00:04:50,080 --> 00:04:51,200 Speaker 1: And Welcome to gaming. 117 00:04:51,320 --> 00:04:55,160 Speaker 2: In twenty twenty five, for our third and final story essay, 118 00:04:55,240 --> 00:04:58,839 Speaker 2: Lauder is facing a lawsuit from investors for allegedly hiding 119 00:04:58,839 --> 00:05:02,159 Speaker 2: their alliance on raymarket sales in China. Is the beauty 120 00:05:02,160 --> 00:05:05,200 Speaker 2: industry facing some illegal pain here? Juzzy boy, tell me 121 00:05:05,320 --> 00:05:07,120 Speaker 2: everything you know about this story. Well, I take it, 122 00:05:07,160 --> 00:05:09,560 Speaker 2: b man. You've heard of the brand's clinique, the Ordinary, 123 00:05:09,720 --> 00:05:11,760 Speaker 2: map dom Alone, tom Ford. 124 00:05:11,600 --> 00:05:12,960 Speaker 1: I've heard of some of them, Juzzy boy. 125 00:05:13,080 --> 00:05:14,800 Speaker 2: Those are just a few of the brands owned by 126 00:05:14,920 --> 00:05:17,920 Speaker 2: essay Lorder, which is the world's second largest cosmetic company. 127 00:05:17,960 --> 00:05:20,159 Speaker 3: Now, Jazzy boy, you might remember that back in twenty 128 00:05:20,200 --> 00:05:23,160 Speaker 3: twenty three, Estate lorders shares plummeted over twenty percent. 129 00:05:23,240 --> 00:05:25,520 Speaker 2: That was when they released their twenty twenty three forecast 130 00:05:25,560 --> 00:05:27,320 Speaker 2: and their sales numbers flopped hard. 131 00:05:27,720 --> 00:05:30,360 Speaker 3: The execs said the decline in sales was because of 132 00:05:30,360 --> 00:05:33,560 Speaker 3: a slow recovery of consumer spending after the pandemic, and 133 00:05:33,560 --> 00:05:33,960 Speaker 3: the man. 134 00:05:33,920 --> 00:05:36,960 Speaker 2: That wasn't entirely lie. But it wasn't entirely the truth either. 135 00:05:37,000 --> 00:05:39,600 Speaker 3: You see, earlier in twenty twenty three, the Chinese government 136 00:05:39,640 --> 00:05:43,440 Speaker 3: began cracking down on what's known as digu merchants, and 137 00:05:43,480 --> 00:05:46,600 Speaker 3: this was actually a key reason why estay Lorder's revenue 138 00:05:46,640 --> 00:05:47,359 Speaker 3: was below FORCA. 139 00:05:47,440 --> 00:05:50,000 Speaker 2: As a result, Esstay Lord's investors are running a class 140 00:05:50,000 --> 00:05:53,120 Speaker 2: action lawsuit against them for telling half truths on their 141 00:05:53,160 --> 00:05:54,680 Speaker 2: financial performance. 142 00:05:54,279 --> 00:05:58,320 Speaker 3: All because of their over alliance on Diego market sales. 143 00:05:58,400 --> 00:05:59,640 Speaker 2: So what is the key learning here? 144 00:05:59,720 --> 00:06:02,680 Speaker 3: Doug whose are individuals or agents who purchase goods from 145 00:06:02,680 --> 00:06:05,279 Speaker 3: overseas and then resell them in the Chinese market. 146 00:06:05,360 --> 00:06:08,120 Speaker 2: Generally products are sold by Daigo's when Chinese consumers have 147 00:06:08,200 --> 00:06:10,560 Speaker 2: lost trust in the local alternative. 148 00:06:10,080 --> 00:06:13,839 Speaker 3: Or they just can't buy these overseas brands directly. 149 00:06:13,400 --> 00:06:15,279 Speaker 2: And they man. It ain't just in the beauty industry. 150 00:06:15,320 --> 00:06:18,799 Speaker 3: Now, remember when Australian baby formula was flying off supermarket 151 00:06:18,839 --> 00:06:22,159 Speaker 3: shelves during COVID do the Diagu market has been massive 152 00:06:22,200 --> 00:06:24,240 Speaker 3: and can make up to sixty percent of sales for 153 00:06:24,279 --> 00:06:24,960 Speaker 3: some businesses. 154 00:06:25,000 --> 00:06:27,000 Speaker 2: And that's why the crackdown on the Dagu market is 155 00:06:27,040 --> 00:06:30,800 Speaker 2: actually more serious. And estay Lords execs were letting on because. 156 00:06:30,560 --> 00:06:33,920 Speaker 3: A crackdown is actually a structural change to esday Lorder's 157 00:06:33,920 --> 00:06:34,760 Speaker 3: revenue stream, but. 158 00:06:34,680 --> 00:06:36,560 Speaker 2: The execs tried to play it off as a short 159 00:06:36,640 --> 00:06:38,320 Speaker 2: term loss due to COVID. 160 00:06:38,080 --> 00:06:41,200 Speaker 3: And now investors are looking to get the bag from 161 00:06:41,360 --> 00:06:44,039 Speaker 3: esday Lauder through a class action lawsuit instead. 162 00:06:44,120 --> 00:06:45,839 Speaker 2: Blockdam if you want to kick off the weekend on 163 00:06:45,920 --> 00:06:48,200 Speaker 2: a high. Fifty bucks in your pocket to start the 164 00:06:48,240 --> 00:06:50,080 Speaker 2: weekend is only one place to go. It's in the 165 00:06:50,080 --> 00:06:52,279 Speaker 2: Flux app with your notifications on to make sure to 166 00:06:52,279 --> 00:06:53,120 Speaker 2: download the Flux app. 167 00:06:53,120 --> 00:06:56,359 Speaker 3: Thanks for listening, and we'll see you on Monday.