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Speaker 1: Mike Christidas, welcome to the mentor thank you having remark

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Speaker 1: from Melbourne?

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Speaker 2: Yep, did you.

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Speaker 1: Bring the weather with it?

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Speaker 2: What?

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Speaker 1: Because buddy freeze up here today?

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Speaker 2: No, yesterday, it was fantastic today today exactly that. Every

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Speaker 2: time I get up here, it seems it seems to

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Speaker 2: switch for yes.

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Speaker 1: And Christies. It looks like a Greek name to me.

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Speaker 3: I mean, by the way, you are from Melbourne, so

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Speaker 3: I guess that's a land Amazere.

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Speaker 2: But is it a Greek name? Am I great Greek

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Speaker 2: background in my family?

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Speaker 1: Your parents from Greece or what's the deal?

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Speaker 2: Yeah? So both my parents from the same village of

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Speaker 2: Florida near Thessala. Nikki and Mum came over here. Mum

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Speaker 2: was born as five years old, she came over here.

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Speaker 2: Dad was born over here in Perth, Western Australia. My

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Speaker 2: family and farmers over there, and you know, migrated over

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Speaker 2: to the East Coast and you know, working in the

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Speaker 2: factories and stuff back in the seventies and eighties I

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Speaker 2: think it was. And yes, so first generation Greek family.

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Speaker 1: Hell, what is it with the Greeks? Do you reckon that?

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Speaker 3: Because you know you're the co managing director of Untitled

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Speaker 3: group in Australia, which is a music festival business. Let's

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Speaker 3: call it that for the moment, for one of a

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Speaker 3: better terminology for someone like me, but clearly the entrepreneur.

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Speaker 3: You know, it takes a favorit of entrepreneurial entrepreneurialism to

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Speaker 3: run a business like this.

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Speaker 1: You've got to have you've got to fibitt of guts.

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Speaker 1: You've got to be ballsy, you've got to be better

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Speaker 1: coppy it on the chin. You've got to date risks.

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Speaker 3: Sometimes you don't earn any money, sometimes you earn lots

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Speaker 3: of money. Gets sort of up and down like all

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Speaker 3: other joint but a lot of Greeks and a lot

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Speaker 3: of a lot of migrants.

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Speaker 1: Kids do this. Do you think that course was set

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Speaker 1: for you entrepreneurialism or yeah?

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Speaker 3: Or not not just going into you know, festivals, but

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Speaker 3: just entrepreneurialism generally.

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Speaker 2: Is it?

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Speaker 1: Is it a DNA thing? I mean, where do you

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Speaker 1: reckon that comes from?

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Speaker 2: Yeah? I mean there probably is a level of resourcefulness.

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Speaker 2: You know, you hear those classic stories of we came

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Speaker 2: here with nothing and we had to kind of build

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Speaker 2: up that life. But I think there was very much

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Speaker 2: a traditional pathway that was always set out for you know,

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Speaker 2: you you get your money, you get a degree, you

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Speaker 2: get the job, you got to become a doctor or

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Speaker 2: a lawyer, you buy the house, you start the family.

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Speaker 1: That was me, that's that was my parents.

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Speaker 2: Yeah, yeah, and it was my parents too. I mean

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Speaker 2: my brother, my late brother, Daniel was an amazing doctor,

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Speaker 2: a surgeon, and my sister amazing she got an MBA. She's,

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Speaker 2: you know, working as a corporate comms specialist. And for me,

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Speaker 2: I studied biomedical science. I wanted to be a doctor,

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Speaker 2: follow in his footsteps because I was told that was

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Speaker 2: the only way.

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Speaker 1: You're the youngest side, I'm the youngest yet.

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Speaker 2: Yeah, so I was told that's the only way. You know,

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Speaker 2: you've got to be a doctor. Actually, my grandmar my

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Speaker 2: few ways to go. Daniel, Daniel is proud he is

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Speaker 2: a doctor. And Michael, he does the disco. So I

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Speaker 2: did the disco for a living. But yeah, while studying

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Speaker 2: at UNI, I was doing biomedical science at Melbourne University,

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Speaker 2: and I was studying such kind of so much theory

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Speaker 2: and theory and theory. Well at the same time running

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Speaker 2: a nightclub where I was getting real world practiced that

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Speaker 2: I didn't know at the time was actually starting a

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Speaker 2: business and I became addicted to the real world practice

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Speaker 2: and week in week out making tweaks that I'd have

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Speaker 2: tangible changes versus sitting in a lecture theater. And I

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Speaker 2: think going back to.

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Speaker 1: What were we doing it as like a side hustle

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Speaker 1: or just I.

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Speaker 2: Was doing well, We're doing the events as a side

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Speaker 2: hustle because we fell in love with electronic music. We

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Speaker 2: loved going out and seeing our favorite dj as and

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Speaker 2: artists play, but we didn't find that there was a

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Speaker 2: nightclub that really kind of encaptuated that sense of community

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Speaker 2: and exactly what we wanted tonight. So it was at

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Speaker 2: that time I was eighteen at Melbourne University that I

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Speaker 2: found met my now three business partners and untitled Christian

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Speaker 2: Nick and Film and we came up with these all

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Speaker 2: these ideas to create this brand new revolutionar crubl and

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Speaker 2: it was actually at this famous venue called Inflation in Melbourne,

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Speaker 2: and we started a night called Treehouse. It was a

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Speaker 2: night where we played the music we wanted to hear,

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Speaker 2: we decorated it the way we wanted to do, we

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Speaker 2: did the drinks how we wanted everything, and it was

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Speaker 2: a night for us and our friends, and it very

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Speaker 2: quickly blew out beyond that. We were doing about two

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Speaker 2: thousand people a week and it was like the hottest

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Speaker 2: nightclub in Melbourne. And I just remember rocking up to

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Speaker 2: Union because you know, shout out to anybody doing law

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Speaker 2: or science and doing five days a week of troots

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Speaker 2: practice that. And I'd be so hung over rocking up

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Speaker 2: to these lectures and stuff, and I just kept thinking,

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Speaker 2: under my mind was on my business. It wasn't in

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Speaker 2: the lecture. Theater was in the business. So I became

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Speaker 2: very quickly addicted to wanting to just kind of keep

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Speaker 2: sharpening up that side of things.

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Speaker 3: When you're a young man, your brother and sister and

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Speaker 3: I'm sorry to hear your brother's past, but your brother

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Speaker 3: and sister gone through university, got their degrees.

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Speaker 1: He's got the.

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Speaker 3: Steady job helping you feel good and everybody's happy. And

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Speaker 3: then you're doing a biomedical degree. So you know, you're

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Speaker 3: sort of pathwaying yourself into something to do something similar

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Speaker 3: to your brother, if you so chose, how did you?

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Speaker 3: But at the same time, you had this bit of

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Speaker 3: an urge to do something that you liked, run your

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Speaker 3: own venue, so to speak, and have your own music

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Speaker 3: and have your own style.

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Speaker 1: How do you deal with the guilt?

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Speaker 3: Did you have to deal with the guild of doing

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Speaker 3: what everyone my family's done?

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Speaker 1: Am I going to be a failure? Am I going

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Speaker 1: to let my mom and dad down?

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Speaker 3: Am I not going to just but not follow him

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Speaker 3: the footsteps of my brother's Just do I love dearly?

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Speaker 1: And who I probably idolize? Yeah, thats funny.

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Speaker 2: You asked the question before about what is it about

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Speaker 2: these these This seems to be a great spark of

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Speaker 2: entrepreneurs that come from these European countries that might be

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Speaker 2: first second generation over here, and there is that sense

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Speaker 2: of maybe rebellion of everyone being told that's why you've

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Speaker 2: got to do it. And my parents only found out

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Speaker 2: that I deferred from UNI because being a good Greek boy,

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Speaker 2: you know, I didn't tell him that I deferred. My

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Speaker 2: brother was the one he could see that my heart

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Speaker 2: wasn't becoming a doctor. He would be at all my

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Speaker 2: events all the time with the unofficial doctor at our

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Speaker 2: fistal doctor Dan, everyone calls him. We've now got a

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Speaker 2: stage dedicated to him, which is one of the biggest

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Speaker 2: stages that be in the valley, which is hilarious. It's

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Speaker 2: a great, great stage. He'd be very proud, But it

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Speaker 2: was him that was always going, Mike, your heart's not

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Speaker 2: in this. Your your own music just pursued and I said,

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Speaker 2: I can't tell mom and dad that I'm going to

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Speaker 2: drop O. Don't to him, just do it. So as

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Speaker 2: I did, I dropped out of Union. Didn't tell my parents.

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Speaker 2: How did they find out? When I got a fine

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Speaker 2: for not having a concession card on the tram And

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Speaker 2: as being good Greek parents, they'd opened the mail and

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Speaker 2: they said, there's a concession card, but you know you

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Speaker 2: have a consess you at UNI still, And then that's

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Speaker 2: how they found out I dropped out of UNI by

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Speaker 2: getting a fine for not having a concession card on

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Speaker 2: the tram. They opened up my mail essentially just.

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Speaker 3: On that, Mike, that's interesting. You just said did you

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Speaker 3: drop out or did you defer? Did you just keep

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Speaker 3: an option?

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Speaker 2: You know what it's it's and that's that's probably like

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Speaker 2: one of those kind of pivotal moments, is like I deferred.

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Speaker 2: I deferred, And because we were always running nightclubs, we

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Speaker 2: was just a bunch of friends that were bringing this

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Speaker 2: events in together, and you know, we went from Treehouse

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Speaker 2: to Anyway, which was at the Metro Theater. Then we're

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Speaker 2: doing three thousand people a week and we were now

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Speaker 2: connecting with great Australian artists that were up on the rise.

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Speaker 2: And it wasn't until we saw a bigger gap in

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Speaker 2: the market, which was when we launched Beyond the Valley

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Speaker 2: for a multi day music camping festival that was focused

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Speaker 2: around dance music. So that commune club that we were

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Speaker 2: kind of building out and taking that big step from

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Speaker 2: nightclubs to festivals that requires you to be all in.

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Speaker 2: And there was a point where deferring turned into no,

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Speaker 2: I'm giving this my all. I'd rather sink or swim.

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Speaker 2: And I think when we take that, took that big

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Speaker 2: leap of faith, and you know, there was only two

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Speaker 2: years later. We're in our early twenties. I was twenty

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Speaker 2: years old, but going all in on it, it was

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Speaker 2: really kind of a big, big shift. And yeah, once

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Speaker 2: once we launched that festival of in Years Eve, we

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Speaker 2: knew we'd created something special. You know, we did lose

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Speaker 2: a million dollars in our first event at the Ripe

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Speaker 2: Old Age of twenty.

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Speaker 1: You made a million dollars or you lost it.

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Speaker 2: We lost a million dollars.

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Speaker 1: You lost a million dollars? Yeah, yeah, how would you

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Speaker 1: get a million bucks to lose?

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Speaker 2: It's funny running the nightclub successfully for all those years,

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Speaker 2: but not to mention we've been bootstraps since day one.

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Speaker 2: We went to our families and everyone to kind of

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Speaker 2: chip in and help. And yeah, it seems very simple

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Speaker 2: from going to a nightclub to a big eight thousand

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Speaker 2: person camping event. You book, the talent, market the show,

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Speaker 2: but there's so many other elements in running an event

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Speaker 2: like this, all these people under your duty of care,

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Speaker 2: the safety of the traffic, management, the security of the policing,

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Speaker 2: first aid. We sold the tickets, we didn't budget for

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Speaker 2: all these other things, and yeah, we lost. We came

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Speaker 2: up a million dollars short on our first event. As

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Speaker 2: a promoter, when you have an event that is really

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Speaker 2: good and do you feel that that special, that energy there,

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Speaker 2: the only thing that you can do is to go

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Speaker 2: again and hope that you get that buying from that community.

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Speaker 2: And we did. We went on, say when our second

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Speaker 2: year Beyond the Valley, and everyone had heard about this

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Speaker 2: amazing new event, and we sold eighteen thousand tickets in

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Speaker 2: our second.

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Speaker 1: Year how did you sell in the first year?

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Speaker 2: Just five thousands And it was funny that it was

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Speaker 2: we would run it on Philip Island in our first

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Speaker 2: year Pyramid Rock fessel that used to exist. There was

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Speaker 2: a whole sleuth festivals that were around at that time.

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Speaker 2: There was like Falls Vessel, Pyramid Rock. You remember, we

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Speaker 2: came out a big day out, sound Way, Future Music, Stereosonic.

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Speaker 2: They were all these vessels that we grew up attending

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Speaker 2: and loved, but they kind of failed to adapt as

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Speaker 2: the culture shifted and the time shifted, and we saw

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Speaker 2: that real opportunity to create a more boutique, bespoke event

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Speaker 2: tailored to the experience. We were the first and tried

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Speaker 2: to introduce glamping so people could have their luxurious tents

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Speaker 2: and everything all set up to them and a lot

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Speaker 2: of hot new acts in that first year Rufus de

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Speaker 2: sol K Trinada, Don Dolla, all center around electronic music.

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Speaker 2: That yeah, in our second year just really took off

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Speaker 2: and we sold eighteen thousand tickets.

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Speaker 3: But does that mean your expense is doubled? Well, because

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Speaker 3: you got to I guess you got early thousand guests

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Speaker 3: that you gotta look at after which means you've got

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Speaker 3: to put on extra security all those things you mentioned before.

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Speaker 1: Was a man for man like is a dollar for dollar?

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Speaker 2: Yeah, it is, And to be honest, every year is

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Speaker 2: a different learning experience. That year selling eighteen thousand tickets,

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Speaker 2: we were probably still chasing the recovery of what we

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Speaker 2: lost in the first year, and we probably weren't ready

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Speaker 2: to run an event of that color. But we were

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Speaker 2: running enough camping space, camping people in the hills. We

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Speaker 2: didn't have enough resources for the other things, because well

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Speaker 2: it is dollar dollar. The availability over years is very hard,

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Speaker 2: and particularly that year was four to forty degree days

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Speaker 2: in a row. People don't realize we're diverting ice shipments

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Speaker 2: to help the CFA cool their fire trucks down and

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Speaker 2: have to make these really hard decisions. And the experience

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Speaker 2: wasn't great in our second year, so we went from

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Speaker 2: eight to eighteen thousand tickets. The next year we only

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Speaker 2: sold twelve and a half thousand tickets because the experience

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Speaker 2: the year before was not.

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Speaker 1: Great and the experience for the guests or the.

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Speaker 2: Experience for the guests.

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Speaker 3: Yeah, yeah, we purposely sold less tickets. No, No, they

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Speaker 3: just saw were not gone back.

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Speaker 2: They just said, oh that event, we heard so much

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Speaker 2: about it, it wasn't too great and we had to

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Speaker 2: then again copper loss in the third year, going okay,

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Speaker 2: So what we learned a lot about was reinvesting into

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Speaker 2: the Punter experience, reinvesting into the shortcomings that happened, and

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Speaker 2: having to take a hit again to kind of sustainably

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Speaker 2: build an event. And so when you'll get the trajectory

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Speaker 2: now beyond the Valley is you know, we're celebrating our

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Speaker 2: tenth the anniversary this year. We sold out forty thousand

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Speaker 2: tickets instantly when we went to sale, and you know these, Yeah,

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Speaker 2: it's really great to see that. You know, the trajectory

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Speaker 2: has gone from eighty to eighteen thousand, it dropped down

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Speaker 2: twelve and then we went fifteen, eighteen, twenty five and

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Speaker 2: a half, thirty thirty five, forty in it. It's been

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Speaker 2: that constant build of how can we continue to refine

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Speaker 2: and get things better for our audience, for our artists

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Speaker 2: and for us, Like we're still learning. You know, I'm

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Speaker 2: very very excited for what we're going to deliver this year,

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Speaker 2: but we're constantly learning and refining and I think that's

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Speaker 2: having your finger on the pulse and constantly being dynamic

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Speaker 2: is what's going to stand the test of time for

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Speaker 2: a good vessel event.

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Speaker 3: So lots of people who are in my audience, you

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Speaker 3: know that they have ideas about that a job in

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Speaker 3: your case of unit, they might be at union, it

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Speaker 3: might be learning doing something in a formal sense. Jobs

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Speaker 3: formal way of learning on the job. University is the

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Speaker 3: form way of learning. And then they have the side ustle,

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Speaker 3: you know, the thing they I'm not sure about they

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Speaker 3: really love. And then your case was music and or

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Speaker 3: events at music at places, not the festivals, but you

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Speaker 3: know like a you know, music events in Melbourne and

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Speaker 3: Melbourne's I think Melbourne might be a little bit different

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Speaker 3: to Sitting in that regard.

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Speaker 1: But I'll come back to that.

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Speaker 2: Yeah, we'll come back to it because the whole of

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Speaker 2: Australia is different.

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Speaker 3: I will come back to it because I'd love to

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Speaker 3: know which how you see that sort of stuff.

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Speaker 1: But you have to work out at some stages a

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Speaker 1: tipping point.

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Speaker 3: There's a point at which I'm all in, you know,

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Speaker 3: like and who do you discuss that with when you're

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Speaker 3: a kid at the time of like twenty so, who

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Speaker 3: did you discuss with Yeah.

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Speaker 2: You know what's funny is yeah, well, my brother was

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Speaker 2: always a great inspiration for me and mental I think

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Speaker 2: mentorship is very important, and it's really funny that I've

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Speaker 2: had various mentors over my life.

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Speaker 3: You know, we're only young, you know, thirty something, thirty two,

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Speaker 3: So over the last say, twelve forteen years, you had

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Speaker 3: various mentors.

300
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Speaker 2: Various mentors. Yeah, yeah, and like I'll never forget. So

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Speaker 2: one of my first mentors, Mike Bird, was on a

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Speaker 2: on a walk with me during COVID.

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Speaker 1: You get him as a mentor, Yeah, you know why him.

304
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Speaker 2: Because because he saw something in me to encourage me

305
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Speaker 2: to think bigger. He was just a friend of a

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Speaker 2: friend that I was Oh. Actually, so my partner at

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Speaker 2: the time worked for his company, and I invited him

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Speaker 2: one to one of my events, took him down to

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Speaker 2: grapevine gathering in the Yarra Valley and he just was

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Speaker 2: amazed by the community and what he goes, this is amazing,

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Speaker 2: Like it's amazing, but you're not. He said, You're not

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Speaker 2: in the festival game. You're in the audience game. And

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Speaker 2: I kind of didn't understand it at the time. And

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Speaker 2: what he was encouraged me to say, he goes, look

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Speaker 2: at all these people that are coming to your events,

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Speaker 2: and think about all the other great things that you

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Speaker 2: could You should be selling your own wines and your

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Speaker 2: this and doing that, and.

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Speaker 1: Just as opposed to just having an artist sub there

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Speaker 1: sing each of them.

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Speaker 2: Yeah, yeah, just I think at the time we were

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Speaker 2: just we were just running a series of At that stage,

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Speaker 2: we'd had we had a successful club night, we had

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Speaker 2: a few different vestvals, but there was no real all

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Speaker 2: encompassing kind of brand of.

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Speaker 1: That was nothing for people belonged to Yeah, yeah, no.

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Speaker 2: Belonging to credit the community. And that's why you know,

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Speaker 2: I think about you know this and this was still

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Speaker 2: like a decade ago, was when we really kind of

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Speaker 2: growing us to create Untitled Group, which was encompassed everything

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Speaker 2: that we do as a company, and we really do

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Speaker 2: think kind of limitless in what we're able to do

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Speaker 2: with the future, and we want to always service audience

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Speaker 2: with better products and services. And you know, I think

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Speaker 2: during COVID going back to that that for the first

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Speaker 2: thing that that mental set was just about diversification, and

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Speaker 2: it was a survey that came out that was asking

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Speaker 2: the consumption habits of young people and we saw on

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Speaker 2: there it was where do young people get their news?

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Speaker 2: And it was you know, social media TV and seventy

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Speaker 2: percent of respondents wrote the Daily OS, which within now

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Speaker 2: what is great? And you've had Zara on this program

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Speaker 2: and we were and that was a non predict option

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Speaker 2: that people had to fill out. When we found out

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Speaker 2: seven percent of our audience was going to that as

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Speaker 2: their primary news source, we reached out to the Daily

347
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Speaker 2: Was we said, how can we support haw caen back

348
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Speaker 2: and we made a strategic investment and partnership in that company.

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Speaker 2: It's been one of our kind of best partnership companies

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Speaker 2: that we've gone on to work with and.

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Speaker 1: As an investor or, yeah, well yeah.

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Speaker 2: I mean, I mean we're a kind of major shareholder

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Speaker 2: with them. It was a quite quite significant investment and

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Speaker 2: looking at ways that we can kind of collaborate between

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Speaker 2: the two companies, which has been really successful over the

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Speaker 2: past couple of years in terms of helping to cross

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Speaker 2: pollin eate and align each other to the database and audience,

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Speaker 2: which has been really really successful.

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Speaker 3: You mentioned your mental guy dude and a friend of

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Speaker 3: a friend, et cetera, and he said to you, you're

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Speaker 3: not really running festivals, you're delivering something to an audience.

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Speaker 3: Was that off the back of a question you asked

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Speaker 3: him or did you just volunteer that to you?

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Speaker 2: I think that's the great things about Yeah again going

365
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Speaker 2: to mentorship, and I keep saying mentors, Mike Byrd, Rob Philpott,

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Speaker 2: all these people that have been great mental they're still

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Speaker 2: they're my best friends, and they're still my best friends.

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Speaker 2: But it's interweaving that kind of business knowledge in a

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Speaker 2: way that's kind of not telling me what to do,

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Speaker 2: but planting the seed that allows me to kind of

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Speaker 2: come onto the next thing. It's Yeah, it's a really

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Speaker 2: funny thing because Mike actually he encouraged me to buy

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Speaker 2: a Beat magazine at the time. He's like, you guys

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Speaker 2: should buy a Beat and do this and that, And

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Speaker 2: then three years later we end up investing in the

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Speaker 2: Daily was and kind of the right things kind of

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Speaker 2: came about in the right way. And I just think

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Speaker 2: it's it's having those conversations that enable you to think bigger,

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Speaker 2: even if it's not at the time just come about

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Speaker 2: full circle. They plant the seed, the seed, but you

381
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Speaker 2: have to be open to that though. I think I

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Speaker 2: think the biggest thing is putting yourself out there and

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Speaker 2: showing up. You know. I've even mentored a lot of

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Speaker 2: young people that want to get into the music industry

385
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Speaker 2: because they take a leap of faith. They messaged me

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Speaker 2: on into it. They'll grab me at an event and say, hey,

387
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Speaker 2: can we have a coffee? And I think you're going

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Speaker 2: to find the right people that are that are there

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Speaker 2: for you. And some people might be a bit more

390
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Speaker 2: protective of their time aroun jury then, but like you know,

391
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Speaker 2: putting you don't know if unless you put yourself out there.

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Speaker 2: I was very lucky enough to have Mike as a

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Speaker 2: friend and then he introduced me to these different circles

394
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Speaker 2: and people that I'd constantly take inspiration from. In fact,

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Speaker 2: probably one of the biggest so one of the biggest

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Speaker 2: things that I probably learned was in March or twenty twenty,

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Speaker 2: that moment where I told my parents dropping out of

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Speaker 2: UNI going to going all in on music. They said,

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Speaker 2: music's nothing but sex, drugs and rock and roll, and

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Speaker 2: it's not a business. And I was reading Richard Branson's

401
00:17:25,000 --> 00:17:27,720
Speaker 2: Losing My Virginity, which was such an inspiring book for me.

402
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Speaker 2: From going from a record label to space travel and

403
00:17:31,280 --> 00:17:33,520
Speaker 2: everything that Virgin did. It was so inspiring and I

404
00:17:33,560 --> 00:17:35,359
Speaker 2: just felt the energy and I threw the book down

405
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Speaker 2: and said, well, Richard Brandson can do it. And my

406
00:17:36,840 --> 00:17:40,280
Speaker 2: parents said, oh, Richard brands knew about Richard Branson. In

407
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Speaker 2: March of twenty twenty, I was lucky enough to get

408
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Speaker 2: invited to Necker Island for an entrepreneur summit to spend

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Speaker 2: some time with Richard.

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Speaker 1: And that's his island.

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Speaker 2: Yeah, yeah, so his great team of entrepreneurs. And I

412
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Speaker 2: had a bit of imposter syndrome when I was there,

413
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Speaker 2: but there was a lot of focus for me. I

414
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Speaker 2: was thinking about Richard and Richard about how much I

415
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Speaker 2: idolized him, all the people I met that trip, with

416
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Speaker 2: the people that I now still have great friendships and

417
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Speaker 2: become mentors to me, and they were That was the

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Speaker 2: most impactful thing. It wasn't It wasn't necessarily a meeting Richard,

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Speaker 2: that connection himself. It was all the other great friendships.

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Speaker 2: You know, one of my great mentors now, Rob Philpott,

421
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Speaker 2: is somebody that I met on that island. And again

422
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Speaker 2: this thing was getting hammered to me about diversifying and diversifying.

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Speaker 2: And in March of twenty twenty, when we were there,

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Speaker 2: the global pandemic hit and so before you know it,

425
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Speaker 2: we're in lax seventy two hour wait. I get flown

426
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Speaker 2: into a ten day quarantine in Melbourne. So I had

427
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Speaker 2: a lot of time to kind of think about what

428
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Speaker 2: are these other things that we want to.

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Speaker 1: Do with the indiversification as of the.

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Speaker 2: Product, so diversication as a business, because you know, everyone

431
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Speaker 2: kept saying what happens if you can't run your festival,

432
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Speaker 2: what happens if one festival it gets wiped out by

433
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Speaker 2: the weather? You know what you house your business? And

434
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Speaker 2: I think having that period for COVID was actually, even

435
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Speaker 2: though I decimated our industry and it was really really

436
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Speaker 2: a tough time as it was for everyone, it gave

437
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Speaker 2: us time to really recalibrate and go, what does the

438
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Speaker 2: you look like for us as a company when we

439
00:19:01,720 --> 00:19:04,639
Speaker 2: come out of this pandemic and we're our areas of

440
00:19:04,680 --> 00:19:07,240
Speaker 2: focus and how can we ensure that we're diversified enough

441
00:19:07,600 --> 00:19:09,600
Speaker 2: that not one thing will rock us, not one thing

442
00:19:09,600 --> 00:19:12,879
Speaker 2: can really shake us. And you know, coming out of COVID,

443
00:19:13,080 --> 00:19:15,280
Speaker 2: you know we had seven staff. You know that we

444
00:19:15,520 --> 00:19:17,080
Speaker 2: kept all of our staff, our small team was seven

445
00:19:17,119 --> 00:19:20,560
Speaker 2: during COVID, and we were trying to be dynamic and

446
00:19:20,600 --> 00:19:22,280
Speaker 2: agile on all these things that we were trying to

447
00:19:22,320 --> 00:19:26,600
Speaker 2: do during COVID. When we came out of when we

448
00:19:26,640 --> 00:19:28,960
Speaker 2: hit the vaccination targets and mass gatherings were all out again,

449
00:19:29,720 --> 00:19:32,480
Speaker 2: we were ready, already with a ready made lineup and

450
00:19:32,520 --> 00:19:34,400
Speaker 2: readything out. We were on nine News that night saying

451
00:19:34,400 --> 00:19:36,879
Speaker 2: stay tuned, Beyond the Valley's got a special announcement tomorrow,

452
00:19:37,200 --> 00:19:39,280
Speaker 2: and we announced Beyond the City, which was a version

453
00:19:39,320 --> 00:19:41,920
Speaker 2: of our fessel at Sydney My Music Bowl, which sold

454
00:19:42,000 --> 00:19:44,919
Speaker 2: sixty thousand tickets across two days. So a lot of

455
00:19:44,920 --> 00:19:47,479
Speaker 2: our competitors that maybe let go of staff or a

456
00:19:47,480 --> 00:19:50,520
Speaker 2: bit kind of not quick to return to market. We

457
00:19:50,520 --> 00:19:54,520
Speaker 2: were rolling out event after event after event, and you know,

458
00:19:54,560 --> 00:19:58,000
Speaker 2: we went from six to well now sixty staff in

459
00:19:58,000 --> 00:20:00,439
Speaker 2: the space of you know, three years. But I remember

460
00:20:00,440 --> 00:20:02,240
Speaker 2: that first twelve month period we went from six to

461
00:20:02,280 --> 00:20:03,440
Speaker 2: thirty six staff, So.

462
00:20:03,800 --> 00:20:07,800
Speaker 1: Thirty staff first almost after COVID. After COVID, yeah six

463
00:20:07,880 --> 00:20:09,640
Speaker 1: through how many thirty six? Yeah wow.

464
00:20:09,840 --> 00:20:12,720
Speaker 2: So we were we were throwing people at problems while

465
00:20:12,720 --> 00:20:15,800
Speaker 2: we were in a hyper growth phase, throwing people at problems,

466
00:20:15,880 --> 00:20:20,200
Speaker 2: just growing, growing, growing, growing, And while that was really fantastic,

467
00:20:20,359 --> 00:20:22,399
Speaker 2: again it was all in line with the plan that

468
00:20:22,440 --> 00:20:26,600
Speaker 2: we had coming building COVID, that diversified business model of

469
00:20:26,640 --> 00:20:28,960
Speaker 2: different styles of events that tapped to different genres and

470
00:20:29,000 --> 00:20:31,640
Speaker 2: different things in the business portfolio like the Daliels which

471
00:20:31,680 --> 00:20:34,960
Speaker 2: is a media company, strategic investment into Mister Young which

472
00:20:35,000 --> 00:20:36,520
Speaker 2: is now me and you you know, all these kind

473
00:20:36,520 --> 00:20:38,560
Speaker 2: of different things that we would embed and integrate in

474
00:20:38,600 --> 00:20:42,080
Speaker 2: our events, Ugly Vodka which is our sustainable vodka brand

475
00:20:42,200 --> 00:20:45,200
Speaker 2: made from ugly apples. All these kind of different businesses

476
00:20:45,240 --> 00:20:49,400
Speaker 2: all working in unison. But then again we as we

477
00:20:49,400 --> 00:20:51,919
Speaker 2: were in hypergrowth, you know, another thing rocked us and

478
00:20:51,920 --> 00:20:55,160
Speaker 2: I think a real testament to this whole kind of diversification.

479
00:20:56,000 --> 00:20:58,600
Speaker 2: One of the ticketing partners that we were using Fest ticket,

480
00:21:00,000 --> 00:21:03,280
Speaker 2: Sudden Gets, announced that they're going to administrate global administration,

481
00:21:04,160 --> 00:21:06,160
Speaker 2: and we're quickly checking out how much of their fund

482
00:21:06,200 --> 00:21:09,080
Speaker 2: of our funds they're still holding. And I'll never forget

483
00:21:09,080 --> 00:21:12,359
Speaker 2: that moment when we found out that none of the

484
00:21:12,440 --> 00:21:14,439
Speaker 2: debtors were getting any money back and they had three

485
00:21:14,480 --> 00:21:15,200
Speaker 2: and a half million.

486
00:21:15,040 --> 00:21:20,000
Speaker 1: Dollars you being in debtor, yep, they had three and

487
00:21:20,000 --> 00:21:20,480
Speaker 1: a half.

488
00:21:20,280 --> 00:21:22,040
Speaker 2: Million dollars of our ticketing funds.

489
00:21:22,560 --> 00:21:26,720
Speaker 3: So your your audience or your your community bought tickets

490
00:21:26,800 --> 00:21:27,600
Speaker 3: from this mob.

491
00:21:27,480 --> 00:21:29,520
Speaker 2: Bought tickets to this mob, and they I think it

492
00:21:29,560 --> 00:21:32,720
Speaker 2: was Grapevine twenty twenty two. Yeah, and they're going to

493
00:21:32,760 --> 00:21:35,520
Speaker 2: add min Yeah, so they buy the tickets from the

494
00:21:35,640 --> 00:21:39,600
Speaker 2: or Great Mine twenty twenty three. Actually they go into administration.

495
00:21:39,840 --> 00:21:42,600
Speaker 2: People have bought the tickets. They're holding a set amount

496
00:21:42,600 --> 00:21:46,480
Speaker 2: of funds. I've given us some, and we now are

497
00:21:46,480 --> 00:21:48,520
Speaker 2: three and a half million dollars down from the ticketing

498
00:21:48,520 --> 00:21:50,280
Speaker 2: funds that we're meant to get from our audience, and

499
00:21:50,320 --> 00:21:51,960
Speaker 2: we're expected to still deliver this event.

500
00:21:53,200 --> 00:21:54,880
Speaker 1: And you've got to pay the artists everything either, we've

501
00:21:54,880 --> 00:21:55,680
Speaker 1: got to pay everything.

502
00:21:55,480 --> 00:22:00,240
Speaker 2: Still to full. There was that real kind of again

503
00:22:00,280 --> 00:22:03,679
Speaker 2: a line in the same moment about do we do

504
00:22:03,760 --> 00:22:05,760
Speaker 2: we be upfront with everyone? Do we cancel the event

505
00:22:05,760 --> 00:22:06,960
Speaker 2: and say we don't know, you know, we kind of

506
00:22:07,000 --> 00:22:09,840
Speaker 2: the fund he's a partial refund. Here's what happened, And

507
00:22:09,920 --> 00:22:12,119
Speaker 2: that would have been I feel like if we made that,

508
00:22:12,160 --> 00:22:13,919
Speaker 2: which would have been obviously the easy move to do,

509
00:22:14,640 --> 00:22:17,080
Speaker 2: that would have impacted our reputation so much that it

510
00:22:17,080 --> 00:22:19,919
Speaker 2: would have probably been the end of Untitled Group, we

511
00:22:20,000 --> 00:22:23,200
Speaker 2: made a conscio decision We're going full steam ahead. We'll

512
00:22:23,200 --> 00:22:26,360
Speaker 2: switch ticketing providers to another provider, continue to sell tickets

513
00:22:26,720 --> 00:22:29,600
Speaker 2: and we'll honor every ticket and just take take the loss.

514
00:22:29,960 --> 00:22:32,399
Speaker 2: But we ran a great event still and everybody was

515
00:22:32,440 --> 00:22:35,120
Speaker 2: still so appreciative and those that particularly new and could

516
00:22:35,119 --> 00:22:38,960
Speaker 2: see the new the global news that for us to

517
00:22:38,960 --> 00:22:41,359
Speaker 2: go ahead and pull through it really took a lot,

518
00:22:41,400 --> 00:22:43,399
Speaker 2: a lot of resource and pulling and you know how

519
00:22:43,440 --> 00:22:45,439
Speaker 2: we were able to to kind of get through with that.

520
00:22:46,320 --> 00:22:49,560
Speaker 2: But the VIA brand good for the brand, But I

521
00:22:49,560 --> 00:22:53,520
Speaker 2: also think there's an element to it that's good for

522
00:22:54,520 --> 00:22:58,960
Speaker 2: you know, your your creativity and and your drive never

523
00:22:59,000 --> 00:23:01,119
Speaker 2: comes from an area of curity and abundance, you know.

524
00:23:01,560 --> 00:23:04,639
Speaker 2: It was really that scarcity and that that fire underneath us,

525
00:23:04,680 --> 00:23:08,320
Speaker 2: that holy shit, we need to do something to fix

526
00:23:08,359 --> 00:23:11,200
Speaker 2: this three and a half million or avoid and how

527
00:23:11,280 --> 00:23:13,679
Speaker 2: can we drive other areas of the business. And we

528
00:23:13,720 --> 00:23:16,520
Speaker 2: are always constantly and that goes back to this whole diversification.

529
00:23:17,240 --> 00:23:19,400
Speaker 2: One vessel that was great fun gathering, you know, copped

530
00:23:19,400 --> 00:23:21,600
Speaker 2: a huge loss. We had to find other areas to

531
00:23:22,119 --> 00:23:24,879
Speaker 2: get revenue, ideas or business in other areas and we

532
00:23:24,880 --> 00:23:29,720
Speaker 2: were able to do that to kind of continue this again.

533
00:23:30,320 --> 00:23:32,800
Speaker 3: Feel that gap, to fill the gap and also not

534
00:23:32,840 --> 00:23:34,920
Speaker 3: to disappoint your customers and also to keep your brand

535
00:23:34,920 --> 00:23:37,560
Speaker 3: alive or your brand would be reliable.

536
00:23:37,680 --> 00:23:38,400
Speaker 1: At a minimum.

537
00:23:38,440 --> 00:23:42,080
Speaker 3: Could I just go back to you can feel my diversification,

538
00:23:42,160 --> 00:23:43,840
Speaker 3: but I think we need to sort of expand on

539
00:23:43,880 --> 00:23:46,280
Speaker 3: that a little bit and I'd love to know how

540
00:23:46,280 --> 00:23:48,720
Speaker 3: you did it. So let's go back to that period

541
00:23:48,800 --> 00:23:51,920
Speaker 3: during COVID, when you know, particularly Victoria, everything is pretty

542
00:23:51,960 --> 00:23:54,280
Speaker 3: much closed down. You're not going to have gathering to

543
00:23:54,280 --> 00:23:55,359
Speaker 3: beople to get together.

544
00:23:55,520 --> 00:23:57,520
Speaker 2: Well, we were try at dinner when again I mentioned

545
00:23:57,560 --> 00:23:59,960
Speaker 2: I had seven staff during COVID that we're just staying active.

546
00:24:00,440 --> 00:24:02,359
Speaker 2: We announced this thing called at the drive in. We

547
00:24:02,440 --> 00:24:05,920
Speaker 2: were doing drive in concerts, so while everyone else was completely.

548
00:24:05,560 --> 00:24:09,600
Speaker 1: Silent, you drive you car in driving like the old movies, but.

549
00:24:09,680 --> 00:24:12,240
Speaker 2: A band's playing. So imagine if that book your cars

550
00:24:12,280 --> 00:24:14,400
Speaker 2: three people per car, social distance and get your drinks

551
00:24:14,400 --> 00:24:16,800
Speaker 2: to live to your car. The amount of work that

552
00:24:16,880 --> 00:24:19,639
Speaker 2: went into that concert series that we were you know,

553
00:24:19,760 --> 00:24:22,400
Speaker 2: had a and great to give Australian artists a platform

554
00:24:22,480 --> 00:24:26,320
Speaker 2: to perform again and it was received really well, everyone's

555
00:24:26,320 --> 00:24:28,000
Speaker 2: going to be great on title group. This is amazing.

556
00:24:28,240 --> 00:24:30,879
Speaker 1: The artists have to stand two meters apart or something well.

557
00:24:30,800 --> 00:24:34,080
Speaker 2: Being in victoria. Of course, while we're mid build, another

558
00:24:34,160 --> 00:24:37,600
Speaker 2: lockdown happens. So there goes us trying to do something

559
00:24:37,640 --> 00:24:40,520
Speaker 2: good for everyone and putting more hardship on again something

560
00:24:40,560 --> 00:24:42,399
Speaker 2: that gets canceled halfway through. So we never got to

561
00:24:42,400 --> 00:24:46,879
Speaker 2: go ahead with it. The drive in theater one, to

562
00:24:46,920 --> 00:24:49,359
Speaker 2: be honest, thank god, because that would have just been

563
00:24:49,440 --> 00:24:52,240
Speaker 2: too dystopian for me, like some weird imagine, like you know,

564
00:24:52,280 --> 00:24:55,359
Speaker 2: watching watching bands in your car just just just really wouldn't.

565
00:24:55,359 --> 00:24:57,240
Speaker 2: It just doesn't sit right for me with live music,

566
00:24:57,720 --> 00:24:59,680
Speaker 2: tuning into the radio to hear a band that's playing

567
00:24:59,680 --> 00:25:00,160
Speaker 2: in front.

568
00:25:00,080 --> 00:25:02,840
Speaker 3: Are you now, Like I remember those driving theaters. We

569
00:25:03,119 --> 00:25:05,320
Speaker 3: these actually have a speaker thing. You just take off

570
00:25:05,520 --> 00:25:07,440
Speaker 3: a steel post and speak thing. It was like a

571
00:25:07,480 --> 00:25:09,840
Speaker 3: big boxing like that. You used to hang it off

572
00:25:09,880 --> 00:25:11,879
Speaker 3: your window and wind your window up and hang it

573
00:25:11,960 --> 00:25:13,800
Speaker 3: on the window and used to give us a little

574
00:25:13,840 --> 00:25:15,800
Speaker 3: volume thing and they used to dial it up or

575
00:25:15,840 --> 00:25:16,280
Speaker 3: dollar down.

576
00:25:16,600 --> 00:25:17,960
Speaker 1: As a kid, I remember going to the movies.

577
00:25:18,480 --> 00:25:21,119
Speaker 3: When you said that, I thought to myself, you'd all

578
00:25:21,160 --> 00:25:24,160
Speaker 3: be watching the movie the band through your front window,

579
00:25:24,800 --> 00:25:27,359
Speaker 3: have the windows all wound up and getting the music

580
00:25:28,160 --> 00:25:29,719
Speaker 3: subgrade in terms of quality.

581
00:25:30,119 --> 00:25:32,720
Speaker 1: Listen to the band that would the would do mad Like.

582
00:25:32,960 --> 00:25:34,879
Speaker 3: I love the idea of that, so go we can

583
00:25:34,920 --> 00:25:37,040
Speaker 3: bring it back one day if I love it. Well,

584
00:25:37,080 --> 00:25:38,560
Speaker 3: we have we still got to drive in theater and sit.

585
00:25:38,600 --> 00:25:40,399
Speaker 3: It's out about kill if I can just go a

586
00:25:40,440 --> 00:25:43,760
Speaker 3: bit to divestication. So you're talking about how do we

587
00:25:43,880 --> 00:25:46,960
Speaker 3: bulletproof ourselves for the future. Given we already know that

588
00:25:47,040 --> 00:25:50,760
Speaker 3: we're currently can't can't have groups together because of the

589
00:25:51,040 --> 00:25:54,560
Speaker 3: COVID et cetera. You're thinking yourself, well, what can I

590
00:25:54,640 --> 00:25:57,160
Speaker 3: do to bulletproof? What can we do to bulletprove ourselves

591
00:25:57,359 --> 00:26:01,639
Speaker 3: for the future against any outcome, anything that gets in

592
00:26:01,720 --> 00:26:06,920
Speaker 3: our way. So diversification means how do I get ready

593
00:26:06,920 --> 00:26:08,000
Speaker 3: for when this all gets lifted?

594
00:26:08,240 --> 00:26:11,160
Speaker 1: So what how do we how do we come out

595
00:26:11,160 --> 00:26:14,240
Speaker 1: of this strong? How do we and first to start, how.

596
00:26:13,800 --> 00:26:16,919
Speaker 2: Do we first market too? We knew that people were

597
00:26:16,960 --> 00:26:20,240
Speaker 2: itching for events to everyone just want to particularly in

598
00:26:20,280 --> 00:26:24,000
Speaker 2: Melbourne like it was you know obviously like most lockdown

599
00:26:24,040 --> 00:26:26,479
Speaker 2: city in the world. Everybody's itching again. So one how

600
00:26:26,520 --> 00:26:28,680
Speaker 2: can we be first to market with our core products

601
00:26:28,760 --> 00:26:31,080
Speaker 2: being beyond the valley, you know, grapevine.

602
00:26:31,760 --> 00:26:34,840
Speaker 1: I just stop there. So, okay, I understand the question.

603
00:26:35,400 --> 00:26:36,400
Speaker 1: Let's talk about execution.

604
00:26:36,880 --> 00:26:38,080
Speaker 2: So what did you do?

605
00:26:38,240 --> 00:26:41,600
Speaker 1: You did you say? Okay? And how did you conduct

606
00:26:41,600 --> 00:26:44,800
Speaker 1: these groups? Like you got your six or seven key staff, like,

607
00:26:45,040 --> 00:26:45,600
Speaker 1: how does it work?

608
00:26:46,000 --> 00:26:48,879
Speaker 2: Well? I think at that time we were saying we

609
00:26:48,960 --> 00:26:53,000
Speaker 2: were constantly booking lineups for dates where we expected this

610
00:26:53,240 --> 00:26:55,720
Speaker 2: pandemic to end, for the future, for the future. The

611
00:26:55,760 --> 00:26:57,760
Speaker 2: problem was was that was since the start of the pandemic.

612
00:26:57,920 --> 00:27:00,840
Speaker 2: So I think we booked five or six different lineups

613
00:27:01,400 --> 00:27:03,480
Speaker 2: over the course and guys, come on, let's pull the

614
00:27:03,520 --> 00:27:05,200
Speaker 2: trigger on this one. This one's done, you know, having

615
00:27:05,320 --> 00:27:08,040
Speaker 2: arguments of a fees and billing and a product where

616
00:27:08,119 --> 00:27:09,560
Speaker 2: you knew it wasn't going to go ahead, but there's

617
00:27:09,560 --> 00:27:14,080
Speaker 2: that slight window a chance. And ultimately it took about

618
00:27:14,119 --> 00:27:16,040
Speaker 2: five or six iterations when we got down the line

619
00:27:16,480 --> 00:27:19,920
Speaker 2: and we were preparing for that new years to come

620
00:27:20,520 --> 00:27:21,959
Speaker 2: and we were like, I think we might be right,

621
00:27:22,040 --> 00:27:23,840
Speaker 2: we think we might actually come out of this pandemic then,

622
00:27:23,880 --> 00:27:26,399
Speaker 2: and we had the products ready, we got the artwork, everything,

623
00:27:26,840 --> 00:27:28,720
Speaker 2: and it just so happened. I think it was right

624
00:27:28,840 --> 00:27:32,360
Speaker 2: in October when we hit the vaccination targets and mass

625
00:27:32,400 --> 00:27:35,280
Speaker 2: gatherings were allowed again. So again one of my business partners,

626
00:27:35,359 --> 00:27:38,600
Speaker 2: Christian was on nine News that evening saying, stay tuned

627
00:27:38,640 --> 00:27:40,840
Speaker 2: Beyond the Valley's got special announce at twelve pm tomorrow

628
00:27:41,040 --> 00:27:43,840
Speaker 2: and Melbourne is everyone's just ready to go. And twelve

629
00:27:43,880 --> 00:27:46,320
Speaker 2: pm we announced a fully fledged lineup for a fessel

630
00:27:46,320 --> 00:27:48,720
Speaker 2: you can buy tickets for that's in five or six weeks.

631
00:27:49,320 --> 00:27:52,480
Speaker 2: So actually, yeah, actually was that it would have been

632
00:27:52,520 --> 00:27:54,200
Speaker 2: in November. It was like five or six weeks away,

633
00:27:54,240 --> 00:27:57,600
Speaker 2: and that went really well. Then we rolled into our

634
00:27:57,680 --> 00:27:59,920
Speaker 2: Grapevine gathering, which we already had a lineup and everything

635
00:28:00,200 --> 00:28:02,560
Speaker 2: booked for for the love of our vessel. So we

636
00:28:02,640 --> 00:28:04,760
Speaker 2: had all these brands that were ready to go. And

637
00:28:04,880 --> 00:28:08,399
Speaker 2: in terms of that diversification every one of these brands service,

638
00:28:08,480 --> 00:28:11,000
Speaker 2: i'd feel was what is a different audience? So some

639
00:28:11,160 --> 00:28:13,719
Speaker 2: might be targeted a younger, more electronic audience, some might

640
00:28:13,760 --> 00:28:16,560
Speaker 2: be targeted at an older, more band like audience. And

641
00:28:17,000 --> 00:28:19,680
Speaker 2: so within the live music space, we had events that

642
00:28:19,760 --> 00:28:23,560
Speaker 2: appealed to different niches. And then I say, looking outside

643
00:28:23,600 --> 00:28:25,240
Speaker 2: of events for the first time was when we looked

644
00:28:25,240 --> 00:28:28,280
Speaker 2: at things like the daily Os, mister You. You know

645
00:28:28,440 --> 00:28:30,000
Speaker 2: our vodka brand, so.

646
00:28:30,080 --> 00:28:32,720
Speaker 3: You you looked at other things that could sustain you

647
00:28:33,440 --> 00:28:35,840
Speaker 3: irrespective of whether or not you're gonna have a festival, correct,

648
00:28:35,880 --> 00:28:37,840
Speaker 3: because the Daily as people subscribe to it, that's a

649
00:28:37,960 --> 00:28:38,800
Speaker 3: subscription business.

650
00:28:38,880 --> 00:28:39,200
Speaker 1: It's got it.

651
00:28:39,320 --> 00:28:41,320
Speaker 3: I think it's advertising business. They make the money. That's

652
00:28:41,440 --> 00:28:45,520
Speaker 3: I think that's their model. Yeah, yeah, so and and

653
00:28:45,600 --> 00:28:48,520
Speaker 3: then the vodkas obviously slam Booze and mister You.

654
00:28:48,840 --> 00:28:53,680
Speaker 2: But the QR code ordering technology, right, that's yeah. But

655
00:28:53,760 --> 00:28:55,840
Speaker 2: again I think I'm had him on the show. She Yeah,

656
00:28:56,080 --> 00:28:59,560
Speaker 2: Hadrid and Kim great absolutely great founders. And again going

657
00:28:59,640 --> 00:29:01,560
Speaker 2: back to it has does it? The number one thing

658
00:29:01,640 --> 00:29:03,080
Speaker 2: is that it does it align with our audience.

659
00:29:03,240 --> 00:29:03,440
Speaker 1: Yeah.

660
00:29:03,640 --> 00:29:06,480
Speaker 2: And when we first invested in mister Y, I remember

661
00:29:08,080 --> 00:29:11,080
Speaker 2: because there was very novel back then, and the problem

662
00:29:11,120 --> 00:29:14,320
Speaker 2: that they were solving was people were ordering predominantly from

663
00:29:14,360 --> 00:29:16,560
Speaker 2: social media. They were going on Instagram and going, oh

664
00:29:16,640 --> 00:29:18,400
Speaker 2: what is this one? But no one had picture menus.

665
00:29:18,840 --> 00:29:21,160
Speaker 2: So they were solving this great problem where this is

666
00:29:21,200 --> 00:29:24,080
Speaker 2: predominantly young female audiences were going to cafes and ordering

667
00:29:24,120 --> 00:29:27,000
Speaker 2: on Instagram they'd create a QR code menu and they

668
00:29:27,080 --> 00:29:29,240
Speaker 2: were able to order off the picture menu. In the restaurant,

669
00:29:29,560 --> 00:29:31,360
Speaker 2: they'll find the average order was going up by twenty

670
00:29:31,400 --> 00:29:33,760
Speaker 2: thirty percent, the labor costs are going down, and we

671
00:29:33,880 --> 00:29:37,320
Speaker 2: just thought, this is genius. How can we back this,

672
00:29:37,600 --> 00:29:39,400
Speaker 2: integrate it into all of our events, so that beyond

673
00:29:39,400 --> 00:29:42,320
Speaker 2: the city event that I mentioned at Cinnema Music Bowl,

674
00:29:42,400 --> 00:29:44,200
Speaker 2: there was a mister yarm area with the QR code

675
00:29:44,240 --> 00:29:47,120
Speaker 2: law and technology. People could order drinks to their special

676
00:29:47,200 --> 00:29:48,400
Speaker 2: VIP area, et cetera.

677
00:29:48,640 --> 00:29:52,880
Speaker 3: So you've invested vertically basically, so you end up. But

678
00:29:53,160 --> 00:29:56,280
Speaker 3: where did those ideas come from? Like was it you

679
00:29:56,400 --> 00:29:58,760
Speaker 3: make my bed or someone my bird I should say,

680
00:29:58,840 --> 00:30:01,600
Speaker 3: as a city there giving those ideas, because like these

681
00:30:01,640 --> 00:30:06,000
Speaker 3: are pretty mature ideas, and vertical investing is not normal

682
00:30:06,160 --> 00:30:09,479
Speaker 3: and not you know, in your game and for your

683
00:30:09,520 --> 00:30:12,280
Speaker 3: age group with a grocery respect, But you're doing it.

684
00:30:12,400 --> 00:30:14,520
Speaker 2: So I think that when I joke about that friendship

685
00:30:14,520 --> 00:30:16,920
Speaker 2: and mental thing, I love this because he's going to

686
00:30:17,000 --> 00:30:20,280
Speaker 2: listen to this. But Mike Bird well I told him

687
00:30:20,320 --> 00:30:22,320
Speaker 2: about it, have come across this great app this great thing,

688
00:30:22,400 --> 00:30:27,200
Speaker 2: mister you, et cetera. And he said ditch it, overvalued,

689
00:30:27,240 --> 00:30:30,080
Speaker 2: ditch it. You guys don't and me and my business

690
00:30:30,080 --> 00:30:32,080
Speaker 2: partners don't do anything by half measures. So we took

691
00:30:32,120 --> 00:30:34,360
Speaker 2: a pretty strong position well in that company at a

692
00:30:34,480 --> 00:30:37,680
Speaker 2: very early time. And he's gone on now to say

693
00:30:38,000 --> 00:30:40,280
Speaker 2: I'm really glad you didn't listen to me at that point.

694
00:30:40,480 --> 00:30:42,400
Speaker 2: And and that was when he said, I think you're

695
00:30:42,440 --> 00:30:44,600
Speaker 2: ready to you know, you know, the apprentice has become

696
00:30:44,680 --> 00:30:47,160
Speaker 2: the master and passed me on. So we joke around.

697
00:30:47,160 --> 00:30:48,160
Speaker 2: He's one of my best friends.

698
00:30:48,360 --> 00:30:53,040
Speaker 1: And the vodka business, so you have a what they

699
00:30:53,080 --> 00:30:55,040
Speaker 1: call him a but license to sell out the venues. Yeah.

700
00:30:55,080 --> 00:30:57,240
Speaker 2: Yeah, I think that the Vodica business is really interesting

701
00:30:57,280 --> 00:31:01,680
Speaker 2: because at its core, I mean the taglines party with

702
00:31:01,760 --> 00:31:05,560
Speaker 2: purpose for the vodka brand, it's Australis it's first sustainable

703
00:31:05,600 --> 00:31:08,480
Speaker 2: vodka made from ugly apples. So apples at farmers will

704
00:31:08,480 --> 00:31:10,080
Speaker 2: go to sell to coals, the Wollyes or super.

705
00:31:10,000 --> 00:31:10,480
Speaker 1: Much for real.

706
00:31:10,640 --> 00:31:13,120
Speaker 2: Yeah, So basically these apples get thrown away and thrown

707
00:31:13,120 --> 00:31:16,800
Speaker 2: into landfill right, terrible for the environment. Farmers get nothing

708
00:31:16,880 --> 00:31:20,440
Speaker 2: for it. So ugly help support ouzsie farmers and reduce emissions.

709
00:31:20,920 --> 00:31:22,880
Speaker 2: One you know, with every bottle that we do, and

710
00:31:23,800 --> 00:31:26,280
Speaker 2: I think we could have invested in any alcohol brand

711
00:31:26,400 --> 00:31:28,520
Speaker 2: just put cheap white label anything and put it at

712
00:31:28,520 --> 00:31:31,000
Speaker 2: our vessels and events. But what's the purpose behind it,

713
00:31:31,040 --> 00:31:32,480
Speaker 2: what's the drive and how a we're giving a better

714
00:31:32,520 --> 00:31:35,920
Speaker 2: product to our audience. So just from a simple switch

715
00:31:35,960 --> 00:31:38,200
Speaker 2: out of all the vodka, because vodka red Bulls still

716
00:31:38,200 --> 00:31:40,120
Speaker 2: the most popular drink at our events. From a simple

717
00:31:40,120 --> 00:31:44,040
Speaker 2: switch out to make ugly vodka the vodka at Beyond

718
00:31:44,040 --> 00:31:46,440
Speaker 2: the Valley which they go through aut of vodka, you know,

719
00:31:46,520 --> 00:31:47,960
Speaker 2: we save twenty tons of food waste.

720
00:31:48,280 --> 00:31:52,360
Speaker 1: Maybe you could just quickly tell our audience how you

721
00:31:52,440 --> 00:31:54,840
Speaker 1: knew that about your audience, so they just get a

722
00:31:54,880 --> 00:31:57,160
Speaker 1: bit of an info on your demo. What's the story

723
00:31:57,200 --> 00:31:59,640
Speaker 1: about your audience? So we're talking about male female age group.

724
00:32:00,160 --> 00:32:02,720
Speaker 2: Okay, So on title Group's got probably one of the

725
00:32:02,800 --> 00:32:06,120
Speaker 2: largest use databases nationally. So we've probably about over one

726
00:32:06,120 --> 00:32:08,440
Speaker 2: point five million on our database. Because you remember, you know,

727
00:32:08,840 --> 00:32:11,320
Speaker 2: over the last decade, our audience has gone from eighteen

728
00:32:11,360 --> 00:32:14,080
Speaker 2: to twenty one, twenty five year old demographic. Now we

729
00:32:14,240 --> 00:32:17,320
Speaker 2: do events, you know we're upcoming, we're promoting Wu Tang Clan,

730
00:32:17,440 --> 00:32:21,760
Speaker 2: Good Charlotte, all these nostalgic, iconic blands. Yeah, we've done

731
00:32:21,800 --> 00:32:24,800
Speaker 2: with Christina Aguilera and Nali Fatada. So our database is

732
00:32:24,880 --> 00:32:27,040
Speaker 2: quite broad from eighteen to fifty.

733
00:32:27,160 --> 00:32:28,200
Speaker 1: So you keep them, Yeah, we.

734
00:32:28,240 --> 00:32:32,160
Speaker 2: Keep them, keep them on them. But I think what's

735
00:32:32,240 --> 00:32:34,880
Speaker 2: really interesting is that And yeah, and we get a

736
00:32:34,960 --> 00:32:37,840
Speaker 2: lot of insights into this audience just through particularly a

737
00:32:37,840 --> 00:32:41,040
Speaker 2: lot of testing and surveying incentivized by you know, winning

738
00:32:41,080 --> 00:32:43,480
Speaker 2: tickets to events or whatnot. And it's really funny that

739
00:32:43,560 --> 00:32:45,960
Speaker 2: this gives us really rich first party data to understand

740
00:32:46,000 --> 00:32:49,400
Speaker 2: and know them. And I think that is really good

741
00:32:49,440 --> 00:32:51,240
Speaker 2: to be data led. But that probably comes back to

742
00:32:51,320 --> 00:32:53,760
Speaker 2: those core principles of when we started the club night.

743
00:32:54,160 --> 00:32:55,640
Speaker 2: We'd be in the club, you know, at the bar

744
00:32:55,800 --> 00:32:57,960
Speaker 2: on the dance floor asking people, hey, so what do

745
00:32:58,040 --> 00:32:59,400
Speaker 2: you think of the music here? Out of this, oh

746
00:32:59,520 --> 00:33:01,680
Speaker 2: you could change one thing like this artist, and we

747
00:33:01,800 --> 00:33:04,920
Speaker 2: get that really good feel for our audience. Nowadays, it's

748
00:33:04,960 --> 00:33:08,440
Speaker 2: a it's a bit of a dual concept where you've

749
00:33:08,440 --> 00:33:10,080
Speaker 2: got to be data led, but you also kind of

750
00:33:10,120 --> 00:33:14,360
Speaker 2: have that either firsthand. Sometimes it's a conversation going to

751
00:33:14,360 --> 00:33:14,840
Speaker 2: be on the street.

752
00:33:14,880 --> 00:33:18,080
Speaker 3: Yeah, yeah, because that when it comes to vodka, because

753
00:33:18,640 --> 00:33:21,640
Speaker 3: I'm always intrigued by things like this. So you didn't

754
00:33:21,720 --> 00:33:25,120
Speaker 3: choose beer, he didn't choose craft beer, didn't choose you know,

755
00:33:25,240 --> 00:33:28,360
Speaker 3: wine or whiskey or whatever. You choose vodka. And I

756
00:33:28,400 --> 00:33:30,360
Speaker 3: think you mentioned before because you know, the most popular

757
00:33:30,440 --> 00:33:33,160
Speaker 3: drink is red Bull and vodka or whatever that's called.

758
00:33:33,240 --> 00:33:35,120
Speaker 3: Whatever the drinks probably got some special name for it.

759
00:33:36,280 --> 00:33:38,840
Speaker 3: It's pretty crazy drink ugly vodka, red Bull and then

760
00:33:38,960 --> 00:33:41,080
Speaker 3: the new then you decide. But the vodka I'm going

761
00:33:41,160 --> 00:33:44,720
Speaker 3: to put in there is a vodka that it comes

762
00:33:44,720 --> 00:33:47,920
Speaker 3: from ugly apples or rejected apples. Because you knew your

763
00:33:47,960 --> 00:33:50,720
Speaker 3: audience would vibe that, they'd like that, they like the

764
00:33:50,800 --> 00:33:51,280
Speaker 3: idea of that.

765
00:33:51,440 --> 00:33:53,400
Speaker 2: Yeah, And when you look at the is it environmental

766
00:33:53,440 --> 00:33:57,520
Speaker 2: that yeah, Sustainability isability is you know about your audience.

767
00:33:57,720 --> 00:33:58,840
Speaker 1: How did you know your audience?

768
00:33:58,880 --> 00:34:02,240
Speaker 3: The demograph is your audience would really react to something

769
00:34:02,240 --> 00:34:03,200
Speaker 3: that's sustainable.

770
00:34:03,880 --> 00:34:06,880
Speaker 2: When we do post survey data, particularly from beyond the Valley,

771
00:34:06,880 --> 00:34:11,719
Speaker 2: and I mean vessels particularly have a large impact on

772
00:34:11,800 --> 00:34:13,560
Speaker 2: the environment. We try and do as much as we

773
00:34:13,600 --> 00:34:15,319
Speaker 2: can to mitigate that, but a lot of it does

774
00:34:15,440 --> 00:34:19,200
Speaker 2: come down to consumer behavior we encourage, which we really

775
00:34:19,239 --> 00:34:20,759
Speaker 2: do try and encourage people to kind of leave no

776
00:34:20,880 --> 00:34:23,040
Speaker 2: trace and respect the land they come in and do.

777
00:34:23,200 --> 00:34:25,239
Speaker 2: But a lot of you know, people that go to

778
00:34:25,320 --> 00:34:28,600
Speaker 2: camping vessels because it's build up to New Year's and

779
00:34:28,760 --> 00:34:31,000
Speaker 2: it's the whole thing they prepare for. I'll leave the tent,

780
00:34:31,040 --> 00:34:33,160
Speaker 2: I'll leave the broad mattress, I leave that and what

781
00:34:33,320 --> 00:34:34,800
Speaker 2: does they don't take it home? No, no, no, no,

782
00:34:34,960 --> 00:34:36,520
Speaker 2: A lot a lot. Like we encourage a lot of

783
00:34:36,520 --> 00:34:38,560
Speaker 2: people and to be honest and to be fair. While

784
00:34:38,560 --> 00:34:40,399
Speaker 2: there is a lot of waste that's left over, none

785
00:34:40,440 --> 00:34:42,760
Speaker 2: of that does actually go to waste. We do repurpose,

786
00:34:42,840 --> 00:34:45,360
Speaker 2: donate through everything that we can with everything to avoid

787
00:34:45,440 --> 00:34:48,319
Speaker 2: it going to waste. But what we did learn from

788
00:34:48,320 --> 00:34:51,440
Speaker 2: the post event surveys of how wasteful people could be

789
00:34:51,560 --> 00:34:54,160
Speaker 2: or left was that our audience really does care about sustainability.

790
00:34:54,600 --> 00:34:58,360
Speaker 2: So how can we you know, ugly, because one of

791
00:34:58,400 --> 00:35:00,440
Speaker 2: many initiatives that we do in terms of besting back

792
00:35:00,480 --> 00:35:04,120
Speaker 2: into sustainability and partner with organization organizations like tree Creds

793
00:35:04,160 --> 00:35:07,920
Speaker 2: and and just ways that we can be better on

794
00:35:08,000 --> 00:35:09,800
Speaker 2: that front because we know our audience cares about it.

795
00:35:10,120 --> 00:35:14,560
Speaker 3: So, yeah, but your audience when you started at twenty

796
00:35:14,760 --> 00:35:16,280
Speaker 3: or now in your thirties. A lot of your audience

797
00:35:16,360 --> 00:35:19,040
Speaker 3: would bils have been the thirties to be older, way

798
00:35:19,080 --> 00:35:21,520
Speaker 3: beyonder correct, So you know you know a lot about them.

799
00:35:21,680 --> 00:35:23,400
Speaker 3: How do you find out this stuff about Well, you

800
00:35:23,600 --> 00:35:25,279
Speaker 3: talk about d post festival, do you do?

801
00:35:25,960 --> 00:35:26,640
Speaker 1: Send it an emails?

802
00:35:27,280 --> 00:35:30,600
Speaker 2: We're constantly serving out, always communicating, always communicating, always on.

803
00:35:30,800 --> 00:35:32,640
Speaker 1: And how do you collect that data? So when they're

804
00:35:32,640 --> 00:35:34,360
Speaker 1: buying the tickets that you get the data from the

805
00:35:34,480 --> 00:35:36,400
Speaker 1: ticket Yeah, I mean, I.

806
00:35:36,400 --> 00:35:38,520
Speaker 2: Mean the ticketing agencies usually just have a lot of

807
00:35:38,800 --> 00:35:40,440
Speaker 2: just because a lot of times they don't want to

808
00:35:40,440 --> 00:35:40,680
Speaker 2: share it.

809
00:35:40,800 --> 00:35:40,960
Speaker 3: Yeah.

810
00:35:41,320 --> 00:35:43,279
Speaker 2: I think it's like there's infographics and there's kind of

811
00:35:43,440 --> 00:35:46,120
Speaker 2: psychographic data or whatever, so that all of the ticketing

812
00:35:46,160 --> 00:35:48,520
Speaker 2: partners they'll just have name, age, yeah, et cetera.

813
00:35:49,080 --> 00:35:51,480
Speaker 3: You know, no email address for example. They don't they

814
00:35:51,520 --> 00:35:53,320
Speaker 3: don't supply that sort of stuff. Yeah, well, well what

815
00:35:53,440 --> 00:35:55,080
Speaker 3: they do, but people have to opt in et cetera.

816
00:35:55,200 --> 00:35:57,040
Speaker 2: There's a friction there, there's a friction point, and so

817
00:35:57,480 --> 00:35:59,799
Speaker 2: what we've been able to do is communicate with them

818
00:36:00,320 --> 00:36:02,680
Speaker 2: and say, participate with this thing to help us make

819
00:36:02,719 --> 00:36:05,279
Speaker 2: this vessel better or learn this insight in fact, we're

820
00:36:05,280 --> 00:36:07,520
Speaker 2: actually been so good at kind of collecting data and

821
00:36:07,600 --> 00:36:10,600
Speaker 2: understanding how our audience works. We recently partnered with Creative

822
00:36:10,600 --> 00:36:14,279
Speaker 2: Australia to do a music insight survey of how young

823
00:36:14,360 --> 00:36:17,319
Speaker 2: people are consuming live music in the country and what's

824
00:36:17,360 --> 00:36:19,560
Speaker 2: their decision because you would have heard a lot about

825
00:36:20,480 --> 00:36:23,279
Speaker 2: you know, live events kind of decline, people drinking less,

826
00:36:23,320 --> 00:36:25,839
Speaker 2: et cetera. And some of the insights that we were

827
00:36:25,880 --> 00:36:32,799
Speaker 2: finding of that survey were fantastic. Young people are drinking less,

828
00:36:33,680 --> 00:36:36,680
Speaker 2: but they're drinking less at venues and events where beers

829
00:36:36,680 --> 00:36:39,279
Speaker 2: cost twelve dollars, beers cost fourteen dollars. If anything, they're

830
00:36:39,480 --> 00:36:40,880
Speaker 2: drinking at home, they're prero drinking more.

831
00:36:41,160 --> 00:36:42,799
Speaker 1: They drink, drink before they get there.

832
00:36:42,880 --> 00:36:46,080
Speaker 2: Yeah, everyone likes to call it a sober generation, and look,

833
00:36:46,120 --> 00:36:48,440
Speaker 2: I do think it's a lot more health conscious this generation,

834
00:36:48,800 --> 00:36:51,360
Speaker 2: but the reality is they're a lot more cost sensitive

835
00:36:51,400 --> 00:36:53,359
Speaker 2: because of the cost of living and everything that's gone

836
00:36:53,440 --> 00:36:56,400
Speaker 2: up so much. So it's people are a lot more

837
00:36:56,440 --> 00:36:59,040
Speaker 2: discerning as to where their dollar goes, and that goes

838
00:36:59,120 --> 00:37:01,719
Speaker 2: for everything from how many drinks they're buying at the event.

839
00:37:01,800 --> 00:37:04,239
Speaker 2: Bar sales have completely declined over the past you know,

840
00:37:04,880 --> 00:37:08,880
Speaker 2: five years particularly, but also bring their own gold depending

841
00:37:08,960 --> 00:37:11,400
Speaker 2: what type of event you go to. Yeah, you know,

842
00:37:11,520 --> 00:37:13,400
Speaker 2: so one of our vessels and one of probably one

843
00:37:13,400 --> 00:37:15,560
Speaker 2: of our favorite events as well was Pitch Vessel out

844
00:37:15,600 --> 00:37:19,280
Speaker 2: at the Grampians, three day camping vessel where people can bway,

845
00:37:19,960 --> 00:37:21,880
Speaker 2: you know, come and really have that kind of camping

846
00:37:21,880 --> 00:37:24,879
Speaker 2: out in nature experience and you know, people come down

847
00:37:24,920 --> 00:37:26,600
Speaker 2: to the dance falls with their drinks and their friends

848
00:37:26,640 --> 00:37:29,600
Speaker 2: and it's a really really special type of vibe that

849
00:37:29,640 --> 00:37:32,600
Speaker 2: we've created there at Pitch and again something totally different

850
00:37:32,640 --> 00:37:34,520
Speaker 2: that you'd get to beyond the valley. So going to

851
00:37:34,600 --> 00:37:38,440
Speaker 2: different audiences and tapping into different markets to diversify their business.

852
00:37:39,280 --> 00:37:42,880
Speaker 3: Why do you think your vessels are working when you

853
00:37:43,000 --> 00:37:45,920
Speaker 3: go to I'm a resident Barron Bay and you go

854
00:37:46,000 --> 00:37:48,520
Speaker 3: to Byron and you know, the two b vessels up

855
00:37:48,520 --> 00:37:50,400
Speaker 3: there have sort of pretty much died off think in

856
00:37:50,480 --> 00:37:51,200
Speaker 3: fact last year.

857
00:37:52,600 --> 00:37:54,879
Speaker 1: This year, as far as I understand.

858
00:37:54,600 --> 00:38:00,600
Speaker 3: They're going to cancel the Roots and Blues festival because insurance.

859
00:38:01,400 --> 00:38:03,920
Speaker 3: They couldn't afford insurance because it rains up there. Like

860
00:38:04,000 --> 00:38:05,359
Speaker 3: I don't know what, I don't know what to deal

861
00:38:05,440 --> 00:38:07,200
Speaker 3: with insurance. Maybe it's flood or so I don't know

862
00:38:07,200 --> 00:38:09,800
Speaker 3: what insurance is full, but they had to cancel it.

863
00:38:10,440 --> 00:38:14,560
Speaker 2: What do you think it is? Well, okay, well there's

864
00:38:14,560 --> 00:38:16,960
Speaker 2: a whole bunch of things because of weather. Yeah, I mean,

865
00:38:17,160 --> 00:38:19,319
Speaker 2: firstly running running. You'd have to be pretty much mad

866
00:38:19,440 --> 00:38:22,120
Speaker 2: to enter the festival market at a large scale right now.

867
00:38:22,239 --> 00:38:26,080
Speaker 2: The business model is not fantastic. You know, you look

868
00:38:26,120 --> 00:38:28,880
Speaker 2: at a fessel like beyond the Valley where you are

869
00:38:29,040 --> 00:38:31,680
Speaker 2: catering for forty thousand. We've got expenditure in the tens

870
00:38:31,719 --> 00:38:35,279
Speaker 2: of millions of dollars to make a very very tiny

871
00:38:35,360 --> 00:38:36,719
Speaker 2: margin for what you'd expect for.

872
00:38:36,760 --> 00:38:38,879
Speaker 3: That, which is why you need forty thousand. So that's

873
00:38:38,880 --> 00:38:40,120
Speaker 3: why you need forty thousand exactly.

874
00:38:40,160 --> 00:38:42,200
Speaker 2: And your break evens are literally sitting at your thirty

875
00:38:42,280 --> 00:38:45,800
Speaker 2: nine and you're very much up there. Combined that with

876
00:38:45,880 --> 00:38:48,120
Speaker 2: the variables of weather and one year it might be

877
00:38:48,200 --> 00:38:50,239
Speaker 2: a heat wave, the next year we're getting flooded out.

878
00:38:50,560 --> 00:38:52,920
Speaker 2: Combined that with variables of artists, cancelation of things, and

879
00:38:53,239 --> 00:38:55,680
Speaker 2: Australia has been hit really hard with all these different

880
00:38:55,719 --> 00:38:57,719
Speaker 2: things over the past couple of years that there's an

881
00:38:57,840 --> 00:39:00,279
Speaker 2: element of even audience distrust that they can kind of

882
00:39:01,120 --> 00:39:04,360
Speaker 2: you know, I'm not going went last year. It was

883
00:39:04,360 --> 00:39:06,359
Speaker 2: all hard and so all it takes is one bad year,

884
00:39:07,360 --> 00:39:08,520
Speaker 2: you know, And you look at the case of like

885
00:39:08,560 --> 00:39:11,080
Speaker 2: Splendor in the Grass. Spender was the biggest vessel in

886
00:39:11,120 --> 00:39:15,040
Speaker 2: the country. They had a really unfortunate year with those

887
00:39:15,320 --> 00:39:17,360
Speaker 2: four days of rain in a row, which is a

888
00:39:17,400 --> 00:39:20,600
Speaker 2: really poor experience, and in my opinion, they struggled to

889
00:39:20,680 --> 00:39:23,400
Speaker 2: kind of bounce back from the Remember the consumer trust.

890
00:39:23,440 --> 00:39:25,840
Speaker 3: I remember that the period because Red Bull was a

891
00:39:25,920 --> 00:39:29,320
Speaker 3: big sponsor up there. Yeah, and they pulled because of

892
00:39:29,400 --> 00:39:29,880
Speaker 3: the Muden.

893
00:39:30,080 --> 00:39:32,520
Speaker 2: It was just it was just yeah, and you'll get

894
00:39:32,560 --> 00:39:35,359
Speaker 2: those variables, and then on top of that, so you've

895
00:39:35,360 --> 00:39:36,840
Speaker 2: got those variables and then on top of that. I

896
00:39:36,880 --> 00:39:39,719
Speaker 2: always assimilated when people go the people complain a lot

897
00:39:39,719 --> 00:39:43,680
Speaker 2: about ticket prices. Nowadays, I really assimilated to a kind

898
00:39:43,680 --> 00:39:46,399
Speaker 2: of when we look at construction or building a house,

899
00:39:46,760 --> 00:39:49,040
Speaker 2: people aren't doing a lot of big new construction at

900
00:39:49,040 --> 00:39:52,040
Speaker 2: the moments they go. The cost of building everything's terrible

901
00:39:52,080 --> 00:39:53,799
Speaker 2: right now. Cost have gone up thirty to forty percent.

902
00:39:54,160 --> 00:39:55,960
Speaker 2: Cost has gone up thirty forty percent for us as

903
00:39:56,000 --> 00:40:00,200
Speaker 2: well in the last five years. But we can't just

904
00:40:00,280 --> 00:40:02,919
Speaker 2: pass that thirty forty percent onto the ticket price because

905
00:40:03,200 --> 00:40:05,040
Speaker 2: there's a limit of what our consumer can handle. So

906
00:40:05,640 --> 00:40:09,000
Speaker 2: we're trying to manage increased cost things, increase risk, increase

907
00:40:09,040 --> 00:40:13,160
Speaker 2: insurance shrinking margin, wat insurance shrinking margin. Well, our consumers

908
00:40:13,200 --> 00:40:16,279
Speaker 2: also have less disposable income, less money to spend, so

909
00:40:16,440 --> 00:40:18,600
Speaker 2: you really have to balance this fine point of going, Okay,

910
00:40:19,360 --> 00:40:21,440
Speaker 2: what product can we create to make the best product

911
00:40:21,440 --> 00:40:23,600
Speaker 2: with puzzles so everyone wants to come, and then what

912
00:40:23,840 --> 00:40:25,759
Speaker 2: is the ceiling of what the market can really spend

913
00:40:25,840 --> 00:40:28,759
Speaker 2: on that? Because you could create the best product on

914
00:40:28,880 --> 00:40:30,960
Speaker 2: the planet. But if it's a thousand bucks per ticket,

915
00:40:31,000 --> 00:40:33,200
Speaker 2: people go, oh, I need that for my europe money.

916
00:40:33,239 --> 00:40:35,320
Speaker 2: I need that for you know, because it got so

917
00:40:35,360 --> 00:40:38,640
Speaker 2: many other choices choices. Yeah, and it used to be

918
00:40:39,680 --> 00:40:41,640
Speaker 2: you know, talk about like Apple's fabuls. You used to

919
00:40:41,680 --> 00:40:45,600
Speaker 2: be able to that festl I mentioned before Grapevine Gathering.

920
00:40:46,200 --> 00:40:48,160
Speaker 2: It used to be a seventy to ninety dollars ticket

921
00:40:48,440 --> 00:40:50,800
Speaker 2: to see a day out of the wineries with some bands.

922
00:40:51,880 --> 00:40:53,960
Speaker 2: Fast forward to and that was back in twenty nineteen.

923
00:40:54,040 --> 00:40:55,839
Speaker 2: Fast forward out of COVID. We're talking less than fourty

924
00:40:55,920 --> 00:40:58,279
Speaker 2: five years later. The tickets for that would now had

925
00:40:58,280 --> 00:40:59,879
Speaker 2: to be at one hundred and fifty hundred and sixty

926
00:41:00,239 --> 00:41:03,480
Speaker 2: for the same experience, so almost doubled just to make

927
00:41:03,520 --> 00:41:06,600
Speaker 2: it viable for this single stage event. And we actually,

928
00:41:06,760 --> 00:41:09,839
Speaker 2: you know, we we put a pause on that brand.

929
00:41:09,880 --> 00:41:13,040
Speaker 2: We've taken a year off last year. Just well, the

930
00:41:13,120 --> 00:41:15,279
Speaker 2: market kind of does recalibrate and we can see, all right,

931
00:41:15,880 --> 00:41:18,520
Speaker 2: where is people's propensity to spend at the moment. Because

932
00:41:18,800 --> 00:41:20,319
Speaker 2: it used to be I'll go to Grapevine, I've got

933
00:41:20,360 --> 00:41:22,160
Speaker 2: to be on the valley, I'll chop pop up to

934
00:41:22,239 --> 00:41:24,120
Speaker 2: Bali and you know, maybe we'll save up again and

935
00:41:24,160 --> 00:41:27,759
Speaker 2: do Europe next year. Now people aren't distinguishing where this

936
00:41:27,840 --> 00:41:31,600
Speaker 2: dollar goes between the fashion item that they're going to

937
00:41:31,640 --> 00:41:34,120
Speaker 2: spend on the holiday of Europe or the music festivals.

938
00:41:34,160 --> 00:41:35,800
Speaker 2: It's kind of like it's one or the other, and

939
00:41:35,840 --> 00:41:36,960
Speaker 2: they're all competing.

940
00:41:36,600 --> 00:41:39,600
Speaker 1: For you mean, they're just making one one bet yep,

941
00:41:39,800 --> 00:41:40,200
Speaker 1: one bet.

942
00:41:40,360 --> 00:41:42,239
Speaker 2: Well, I'll pick one thing for music. That's my one

943
00:41:42,280 --> 00:41:44,120
Speaker 2: festival for the year. I'll do my one trip for

944
00:41:44,160 --> 00:41:46,520
Speaker 2: the thing, and I'll get my one item. And sometimes

945
00:41:46,560 --> 00:41:48,840
Speaker 2: if if it all kind of compounds, they go, you

946
00:41:48,880 --> 00:41:50,680
Speaker 2: know what, I won't go to any vessel, I'm gonna

947
00:41:50,680 --> 00:41:52,320
Speaker 2: put it all into my Europe trip or you know,

948
00:41:52,840 --> 00:41:54,480
Speaker 2: I think I think that's that's been a.

949
00:41:54,520 --> 00:41:56,960
Speaker 1: Big like is it good that younger people?

950
00:41:57,320 --> 00:41:59,640
Speaker 3: It's not good, but it is good. I'm thinking about

951
00:42:00,000 --> 00:42:01,200
Speaker 3: I'm not to spend anywhere. I'm going to say, for

952
00:42:01,200 --> 00:42:03,839
Speaker 3: a deposit to buy our house, my first house. We've

953
00:42:03,840 --> 00:42:06,040
Speaker 3: all realized that that's that's too hard.

954
00:42:06,160 --> 00:42:06,200
Speaker 2: No.

955
00:42:06,640 --> 00:42:08,480
Speaker 1: Yeah, so your cohort of.

956
00:42:09,000 --> 00:42:12,000
Speaker 3: You know, your audience, your community is thinking, well, I'm

957
00:42:12,040 --> 00:42:13,040
Speaker 3: not going to afford a house.

958
00:42:13,080 --> 00:42:14,520
Speaker 1: But I'm me and my mates.

959
00:42:14,600 --> 00:42:16,520
Speaker 3: We're all going to rend this joint down the corner

960
00:42:16,560 --> 00:42:17,759
Speaker 3: and we're going to do our best and we're going

961
00:42:17,840 --> 00:42:20,680
Speaker 3: to build our business or build our career, et cetera.

962
00:42:21,080 --> 00:42:23,399
Speaker 3: But we do need to spoil ourselves. I'm not spoil

963
00:42:23,480 --> 00:42:25,800
Speaker 3: us us. We need to invest in ourselves. And I

964
00:42:25,920 --> 00:42:28,160
Speaker 3: love music, so I'm going to go to a music festival.

965
00:42:28,320 --> 00:42:30,759
Speaker 3: Is that what you're finding? Like you finding that's the

966
00:42:30,880 --> 00:42:32,600
Speaker 3: mentality the mindset.

967
00:42:33,840 --> 00:42:38,080
Speaker 2: Or no, yes, But it's the investment. It's not saying

968
00:42:38,360 --> 00:42:40,440
Speaker 2: I'm going to invest in myself. I'm going to invest

969
00:42:40,480 --> 00:42:42,600
Speaker 2: in where I want to spend my money, and that

970
00:42:42,760 --> 00:42:45,960
Speaker 2: could be across leisure, travel, music. But they're spending their

971
00:42:45,960 --> 00:42:46,960
Speaker 2: money essentially.

972
00:42:46,719 --> 00:42:47,720
Speaker 1: But they're not buying a property.

973
00:42:47,800 --> 00:42:49,759
Speaker 2: But they're not Yeah, they're not buying a property. And

974
00:42:49,960 --> 00:42:52,200
Speaker 2: I think there might be a conscious shift maybe towards

975
00:42:52,200 --> 00:42:54,560
Speaker 2: the late twenties, early thirties where they you know, people

976
00:42:54,600 --> 00:42:56,160
Speaker 2: are going, Okay, it's time for me to kind of

977
00:42:56,200 --> 00:42:59,560
Speaker 2: really shift into gear now. And I guess, yeah, we

978
00:42:59,560 --> 00:43:01,279
Speaker 2: can see that with our audience. Is it gets that

979
00:43:01,360 --> 00:43:04,480
Speaker 2: tail end of the database. They're probably less active for us.

980
00:43:05,480 --> 00:43:06,920
Speaker 2: You know, who knows in five years it might be

981
00:43:07,000 --> 00:43:08,080
Speaker 2: untitled homelans. You know.

982
00:43:08,200 --> 00:43:08,920
Speaker 1: Yeah, well it's good.

983
00:43:08,960 --> 00:43:10,480
Speaker 3: It's funny, she said, because I was listening to someone

984
00:43:10,520 --> 00:43:13,800
Speaker 3: talk the other day who's an hour and political analyst,

985
00:43:13,880 --> 00:43:17,000
Speaker 3: and he was going back forty years and he said

986
00:43:17,040 --> 00:43:21,399
Speaker 3: that typically people come out of university, let's say thirty

987
00:43:21,440 --> 00:43:24,279
Speaker 3: forty years ago. They have a degree, but they're very

988
00:43:24,520 --> 00:43:26,719
Speaker 3: They're more likely to vote labor when they first come

989
00:43:26,760 --> 00:43:29,000
Speaker 3: out of university. But then over a period, if they

990
00:43:29,080 --> 00:43:31,200
Speaker 3: get a partner, they start having a kid, and they

991
00:43:31,239 --> 00:43:32,080
Speaker 3: start to move.

992
00:43:32,080 --> 00:43:35,200
Speaker 1: More to the right, more to conservative. Interesting not to write,

993
00:43:35,239 --> 00:43:36,080
Speaker 1: but say conservative.

994
00:43:36,360 --> 00:43:38,600
Speaker 3: So they started to thinking themselves, hang on, labor is

995
00:43:38,600 --> 00:43:40,279
Speaker 3: not quite there for me because right now where I

996
00:43:40,320 --> 00:43:41,520
Speaker 3: wanted to do was I want to buy myself a

997
00:43:41,560 --> 00:43:43,000
Speaker 3: house and I need a good income, I need to

998
00:43:43,040 --> 00:43:45,440
Speaker 3: have a mist in a operator of city economy.

999
00:43:45,880 --> 00:43:48,040
Speaker 1: And I'm starting to change my view.

1000
00:43:48,280 --> 00:43:50,319
Speaker 3: And if I look at the Daily Os, Daily OS

1001
00:43:50,440 --> 00:43:54,160
Speaker 3: is talking to it's actually starting to change a little

1002
00:43:54,160 --> 00:43:54,680
Speaker 3: bit itself.

1003
00:43:54,800 --> 00:43:55,439
Speaker 1: The Daily Os.

1004
00:43:55,640 --> 00:43:58,560
Speaker 2: I think the Daily Os one of your investments that is, yeah, well,

1005
00:43:58,640 --> 00:44:00,120
Speaker 2: I think one of the reasons why we also like

1006
00:44:00,239 --> 00:44:03,000
Speaker 2: the dahiels as well. For me, in my opinion, is

1007
00:44:03,040 --> 00:44:05,320
Speaker 2: probably one of the most non partis and places that

1008
00:44:05,400 --> 00:44:06,919
Speaker 2: you can go and get informed about.

1009
00:44:06,920 --> 00:44:07,920
Speaker 1: It's a good barometer too.

1010
00:44:08,160 --> 00:44:10,480
Speaker 2: It is a good barometer to go and get information

1011
00:44:10,719 --> 00:44:13,880
Speaker 2: on politics and what we're finding now again through researching

1012
00:44:13,880 --> 00:44:16,840
Speaker 2: out audience and whatnot a lot of younger audiences that

1013
00:44:16,920 --> 00:44:20,000
Speaker 2: have had no experience in coming across politics and have

1014
00:44:20,120 --> 00:44:22,640
Speaker 2: been told now you've got to vote. The dais educating

1015
00:44:22,680 --> 00:44:24,279
Speaker 2: them a lot about what does this mean, what's a

1016
00:44:24,320 --> 00:44:27,080
Speaker 2: spill vert, what's this? You know, all these various concepts

1017
00:44:27,120 --> 00:44:29,160
Speaker 2: which I think they're doing a really great job in

1018
00:44:29,680 --> 00:44:31,680
Speaker 2: covering the election. And I think, you know, I think

1019
00:44:31,719 --> 00:44:34,640
Speaker 2: what the last two prime ministers that were elected both

1020
00:44:35,000 --> 00:44:38,520
Speaker 2: chose to do interviews with the Dahlias. Those are the

1021
00:44:38,600 --> 00:44:40,960
Speaker 2: other two candidates that rejected were unsuccessful.

1022
00:44:41,040 --> 00:44:45,560
Speaker 3: So yeah, but I because I think it's a very

1023
00:44:45,600 --> 00:44:48,840
Speaker 3: clever investment from your group to invest in something like

1024
00:44:48,920 --> 00:44:50,960
Speaker 3: the Daily Os, because there's actually sort of to something said,

1025
00:44:51,000 --> 00:44:53,239
Speaker 3: does a bit of research for you and their audiences.

1026
00:44:53,280 --> 00:44:54,680
Speaker 3: They're picking up with the younger people as well, but

1027
00:44:54,800 --> 00:44:56,879
Speaker 3: their audience, who they've already picked up many years ago,

1028
00:44:57,400 --> 00:45:00,759
Speaker 3: is growing into an older audience too. Actually got this

1029
00:45:00,960 --> 00:45:10,360
Speaker 3: difficult task of producing articles and news to satisfy the

1030
00:45:10,480 --> 00:45:15,799
Speaker 3: newer crowd nine twenty year olds and also the role

1031
00:45:15,800 --> 00:45:17,840
Speaker 3: of a crowded sort of close to your age, and

1032
00:45:18,400 --> 00:45:20,120
Speaker 3: and and they've got this game. It's a little bit

1033
00:45:20,320 --> 00:45:21,319
Speaker 3: like what you're doing to to something.

1034
00:45:21,680 --> 00:45:24,000
Speaker 2: It's actually funny. Yeah, And it's one of the things

1035
00:45:24,040 --> 00:45:27,200
Speaker 2: that you know now they've just launched the sports newsletter

1036
00:45:27,280 --> 00:45:30,520
Speaker 2: and now music and culture newsletter to appeal to I

1037
00:45:30,560 --> 00:45:32,880
Speaker 2: guess these people, and I guess only through that discourse

1038
00:45:32,920 --> 00:45:34,200
Speaker 2: with their audience, they say what do you want to

1039
00:45:34,200 --> 00:45:36,600
Speaker 2: hear more of? And the two biggest things that kind

1040
00:45:36,600 --> 00:45:38,160
Speaker 2: of came about from that where people wanted to hear

1041
00:45:38,760 --> 00:45:41,680
Speaker 2: one more good news because there's so much you know,

1042
00:45:42,360 --> 00:45:44,080
Speaker 2: crap out there, and yeah, I wanted to hear more

1043
00:45:44,080 --> 00:45:46,680
Speaker 2: about sports and music and culture. So creating these other

1044
00:45:46,760 --> 00:45:49,400
Speaker 2: tale you know, these other avenues on the Dahiels has

1045
00:45:49,440 --> 00:45:53,400
Speaker 2: been really great. And again when we say we do this,

1046
00:45:54,280 --> 00:45:56,600
Speaker 2: it's Sam Zara and the amazing team there. I think

1047
00:45:56,640 --> 00:45:59,280
Speaker 2: that's the other thing is that when we work with companies,

1048
00:45:59,320 --> 00:46:01,360
Speaker 2: we work with company is that really embody the values

1049
00:46:01,440 --> 00:46:03,920
Speaker 2: we have. It was untitled and really aligned with with us.

1050
00:46:04,000 --> 00:46:06,759
Speaker 2: And when we first met them, we just kind of

1051
00:46:06,760 --> 00:46:08,359
Speaker 2: saw what they were doing and they were just really

1052
00:46:08,719 --> 00:46:11,879
Speaker 2: again you know, bootstrapped, hard, young passionate journalists that wanted

1053
00:46:11,880 --> 00:46:14,200
Speaker 2: to do something different, to change it up. And it's

1054
00:46:14,239 --> 00:46:17,000
Speaker 2: really hard in their industry as well, which is dominated

1055
00:46:17,080 --> 00:46:19,799
Speaker 2: by these goliaths. And I think they've done a really

1056
00:46:19,800 --> 00:46:20,799
Speaker 2: really good job at that well.

1057
00:46:20,920 --> 00:46:24,880
Speaker 3: Also, and when Zara was on, she also talked about

1058
00:46:24,920 --> 00:46:30,880
Speaker 3: the political problems, you know, wars to Gaza and Israel

1059
00:46:30,920 --> 00:46:33,040
Speaker 3: and all that sort of stuff, and the personal conflicts

1060
00:46:33,040 --> 00:46:34,879
Speaker 3: that she had in relation to these sort of sorts

1061
00:46:34,880 --> 00:46:36,880
Speaker 3: of things where you might have a personal view, but

1062
00:46:36,920 --> 00:46:38,600
Speaker 3: you can't push your personal view down someone, so you

1063
00:46:38,640 --> 00:46:40,480
Speaker 3: have to try and be in the middle somehow, and

1064
00:46:40,840 --> 00:46:41,680
Speaker 3: that's a difficult one.

1065
00:46:41,960 --> 00:46:43,840
Speaker 1: Does that apply in the same in the music industry?

1066
00:46:43,920 --> 00:46:46,359
Speaker 3: So do you if you love somebody as a band,

1067
00:46:47,040 --> 00:46:50,360
Speaker 3: do you get the you know, the joy of saying, well,

1068
00:46:50,400 --> 00:46:51,719
Speaker 3: I don't give a stuff with anything.

1069
00:46:51,480 --> 00:46:53,080
Speaker 1: So I'm going to get this this mob up there

1070
00:46:53,160 --> 00:46:53,840
Speaker 1: on the stage.

1071
00:46:54,040 --> 00:46:57,480
Speaker 2: It's actually really funny. That's the one thing I think

1072
00:46:57,640 --> 00:47:02,080
Speaker 2: music and particularly fescal should be is a borderless celebration

1073
00:47:02,160 --> 00:47:05,319
Speaker 2: where everyone can come and enjoy whatever type of style

1074
00:47:05,400 --> 00:47:07,440
Speaker 2: or genre thing that they love. Like there's a lot

1075
00:47:07,440 --> 00:47:11,520
Speaker 2: of talk about multi genre vestals being dead, like you know,

1076
00:47:11,600 --> 00:47:14,880
Speaker 2: the likes of it, and I think that's crap because

1077
00:47:15,040 --> 00:47:16,600
Speaker 2: you look at our lineup for Be on the Valley

1078
00:47:16,640 --> 00:47:19,560
Speaker 2: this year. We've got Kid Cutting, one of the greatest rappers,

1079
00:47:19,640 --> 00:47:22,359
Speaker 2: a nostalgic rapper, Addison Ray, one of the hottest big

1080
00:47:22,400 --> 00:47:26,439
Speaker 2: pop stars, Dom Dollar huge, huge, ashianing DJ making ways

1081
00:47:26,440 --> 00:47:30,520
Speaker 2: around the world. You've got electronic pop, rock, turnstyle, totally

1082
00:47:30,520 --> 00:47:33,120
Speaker 2: different genres, totally different genres, and I think the best

1083
00:47:33,160 --> 00:47:37,000
Speaker 2: thing is at one place and the best part is

1084
00:47:37,040 --> 00:47:39,000
Speaker 2: that you can to kind of choose your own adventure.

1085
00:47:39,000 --> 00:47:40,800
Speaker 2: You can have someone at one stage that's listening to

1086
00:47:41,080 --> 00:47:42,600
Speaker 2: a band that they've discovered from the first time and

1087
00:47:42,640 --> 00:47:45,520
Speaker 2: I was the locals band. But while someone's listening to

1088
00:47:45,600 --> 00:47:47,600
Speaker 2: some techno and another thing, while someone's at doctor Dan

1089
00:47:47,719 --> 00:47:51,120
Speaker 2: stage watching local DJ you know, play tributes at for

1090
00:47:51,200 --> 00:47:54,359
Speaker 2: Dan or something. And I think that's the biggest thing.

1091
00:47:54,440 --> 00:47:57,480
Speaker 2: But we do get scrutinized, and as we've kind of

1092
00:47:57,520 --> 00:48:00,239
Speaker 2: gotten bigger and bigger when we are now see our

1093
00:48:00,239 --> 00:48:03,160
Speaker 2: festival one up this year, there was a lot a

1094
00:48:03,200 --> 00:48:07,840
Speaker 2: lot of negative comments. Really yeah, because you don't realize

1095
00:48:07,880 --> 00:48:10,640
Speaker 2: that when there's so many eyeballs on you and you're

1096
00:48:10,640 --> 00:48:12,839
Speaker 2: putting something out there. If forty thousand people are coming

1097
00:48:12,880 --> 00:48:16,000
Speaker 2: to the festival and seventy eighty thousand people signed up,

1098
00:48:16,400 --> 00:48:19,279
Speaker 2: that means there's over a quarter of a million, you know,

1099
00:48:19,320 --> 00:48:21,239
Speaker 2: three hundred thousand people that are all seeing this thing,

1100
00:48:22,000 --> 00:48:24,239
Speaker 2: and you're not gonna be everyone's cup of tea. And

1101
00:48:24,520 --> 00:48:27,840
Speaker 2: I think the more that we kind of learned that

1102
00:48:28,280 --> 00:48:31,840
Speaker 2: we again we were so about this discourse of experience

1103
00:48:31,960 --> 00:48:36,839
Speaker 2: and taking feedback and everything, but not letting things throw

1104
00:48:36,880 --> 00:48:39,600
Speaker 2: you off course. If you know you can, you can

1105
00:48:39,680 --> 00:48:41,480
Speaker 2: make a rash decision or think you've screwed something up

1106
00:48:41,719 --> 00:48:43,880
Speaker 2: just because of online commentary. And I think the more

1107
00:48:43,920 --> 00:48:45,880
Speaker 2: that you just kind of straight true to your course

1108
00:48:45,960 --> 00:48:48,480
Speaker 2: while taking feedback on I think is kind of that

1109
00:48:48,600 --> 00:48:49,799
Speaker 2: nice little middle ground to pay.

1110
00:48:50,040 --> 00:48:53,480
Speaker 3: Do you give a You're obviously too young to any

1111
00:48:53,480 --> 00:48:57,120
Speaker 3: of these things, But do you ever think of Woodstock

1112
00:48:57,200 --> 00:48:59,120
Speaker 3: and go right back to the days of Aquarius and

1113
00:48:59,120 --> 00:49:01,240
Speaker 3: all those sorts of things I did with sixty seventies?

1114
00:49:01,480 --> 00:49:04,000
Speaker 3: Do you think about those sort of romantic to me?

1115
00:49:04,480 --> 00:49:08,120
Speaker 3: And I remember those days mad romantic periods. I don't

1116
00:49:08,160 --> 00:49:10,719
Speaker 3: mean like love romance, but like a romantic period for

1117
00:49:10,880 --> 00:49:13,359
Speaker 3: music and festivals, and it was all new then.

1118
00:49:13,680 --> 00:49:17,239
Speaker 2: Yeah. I mean, I've watched the Woodstock documentary. Oh. A

1119
00:49:17,280 --> 00:49:18,600
Speaker 2: lot of people always come on to me and they go,

1120
00:49:18,719 --> 00:49:22,560
Speaker 2: did you watch the was it the Uh? There's the

1121
00:49:22,560 --> 00:49:26,560
Speaker 2: Woodstock one and then there's the Firefes documentary, And I said, yes,

1122
00:49:26,600 --> 00:49:29,120
Speaker 2: I did, and it gave me PTSD of that first

1123
00:49:29,239 --> 00:49:32,240
Speaker 2: year of Beyond the Valley because that was us running

1124
00:49:32,280 --> 00:49:35,320
Speaker 2: around as nineteen year olds, never running a camp because

1125
00:49:35,320 --> 00:49:37,080
Speaker 2: we didn't have radios. So when there was a gap

1126
00:49:37,160 --> 00:49:39,040
Speaker 2: in the fence and people were going through that, I'd

1127
00:49:39,120 --> 00:49:41,120
Speaker 2: have to sprint the security and go hey, but quick

1128
00:49:41,160 --> 00:49:44,960
Speaker 2: get this here, sprint back and it was absolute chaos.

1129
00:49:45,040 --> 00:49:47,120
Speaker 2: We ran on the side of a cliff on Philip

1130
00:49:47,160 --> 00:49:49,920
Speaker 2: Ilan back when the old pyramid rockside where tents were

1131
00:49:49,960 --> 00:49:54,399
Speaker 2: flying over. The stage was shaking and the councils there

1132
00:49:54,680 --> 00:49:57,719
Speaker 2: taking measurements. Rufus sol set had to be delayed and

1133
00:49:57,800 --> 00:50:00,479
Speaker 2: almost in play. But people don't see the else behind

1134
00:50:00,480 --> 00:50:03,919
Speaker 2: the scenes. But there's this magic to when it does happen,

1135
00:50:04,000 --> 00:50:07,040
Speaker 2: it does get there and again people are like, oh yeah,

1136
00:50:07,120 --> 00:50:08,840
Speaker 2: our tent bull off. The equivalent was crap in that,

1137
00:50:08,960 --> 00:50:11,320
Speaker 2: but geez, it wasn't at a great time. And that

1138
00:50:11,440 --> 00:50:13,719
Speaker 2: same romance that you get from your woodstocks and things

1139
00:50:13,719 --> 00:50:17,279
Speaker 2: like that. It's just constant reincarnations for new generations. Now

1140
00:50:17,360 --> 00:50:19,120
Speaker 2: there's young kids that come up to me at our

1141
00:50:19,160 --> 00:50:21,920
Speaker 2: events and go, oh, Mike, Mike, I just want to

1142
00:50:21,920 --> 00:50:25,640
Speaker 2: say I met my partner here. You know a lot

1143
00:50:25,680 --> 00:50:27,680
Speaker 2: of people, you know, and we've been to all seven

1144
00:50:27,760 --> 00:50:29,479
Speaker 2: Beyond the Valleys and they both show me their wrists

1145
00:50:29,520 --> 00:50:32,919
Speaker 2: and they'll have seven wristbands on and I go, that's

1146
00:50:33,040 --> 00:50:36,280
Speaker 2: so beautiful. Please take a shower cut them off, because

1147
00:50:36,280 --> 00:50:38,600
Speaker 2: that's and then let's go have a drink.

1148
00:50:38,800 --> 00:50:42,200
Speaker 3: If you go right back in history, music festivals have

1149
00:50:42,400 --> 00:50:44,960
Speaker 3: always been held. Do you think to be yourself that

1150
00:50:45,040 --> 00:50:47,920
Speaker 3: this will the music festivals will stop because of the

1151
00:50:48,000 --> 00:50:50,600
Speaker 3: regulatory environments we have today, particularly you know here in

1152
00:50:50,600 --> 00:50:53,240
Speaker 3: Australia and probably more so in the state of Victoria,

1153
00:50:53,280 --> 00:50:56,440
Speaker 3: which is pretty you know, non nanny state, but like

1154
00:50:56,520 --> 00:50:57,600
Speaker 3: there's the rules for everything.

1155
00:50:58,360 --> 00:51:00,600
Speaker 1: Do you think that actually regulated?

1156
00:51:01,000 --> 00:51:02,960
Speaker 2: I think New South Wales has been a wou surprise

1157
00:51:03,000 --> 00:51:04,640
Speaker 2: you you New South Wales has been the nanny state,

1158
00:51:04,880 --> 00:51:07,080
Speaker 2: and particularly like what happened with the lockdown laws here,

1159
00:51:07,680 --> 00:51:09,560
Speaker 2: there's a lot of work that needs to be done

1160
00:51:09,640 --> 00:51:12,640
Speaker 2: to overturn particularly the over policing and the hard presence,

1161
00:51:12,760 --> 00:51:14,120
Speaker 2: you know, like drugs.

1162
00:51:14,239 --> 00:51:16,160
Speaker 1: Do you think do you think all that stuff is

1163
00:51:16,200 --> 00:51:18,920
Speaker 1: going to kill off your game and or how do

1164
00:51:18,960 --> 00:51:19,640
Speaker 1: you keep ahead of that?

1165
00:51:20,160 --> 00:51:24,040
Speaker 2: Yeah? No, no, I don't think so. But I think

1166
00:51:24,120 --> 00:51:26,040
Speaker 2: it's we have to look at how it's damaging and

1167
00:51:26,120 --> 00:51:29,520
Speaker 2: how it's harming and have a great discourse with the

1168
00:51:29,560 --> 00:51:32,760
Speaker 2: government about going. Music vessels are going to always exist.

1169
00:51:32,960 --> 00:51:34,960
Speaker 2: It's a part of culture. As you said, if it

1170
00:51:35,239 --> 00:51:36,840
Speaker 2: we need it, we need it, you know. And that

1171
00:51:36,960 --> 00:51:39,800
Speaker 2: study that research that we did with Creative Australia. It

1172
00:51:39,960 --> 00:51:43,240
Speaker 2: was very important that we demonstrated that the sense of belonging,

1173
00:51:43,320 --> 00:51:46,480
Speaker 2: the connection music Fessel, people going to music Fessel is

1174
00:51:46,560 --> 00:51:50,600
Speaker 2: so good for people's mental health and their life that

1175
00:51:50,840 --> 00:51:53,920
Speaker 2: that's what the real investment is. And I think, so

1176
00:51:54,040 --> 00:51:56,359
Speaker 2: we're not we're not going anywhere, but it's about how

1177
00:51:56,400 --> 00:51:59,440
Speaker 2: can we best work in with to create a safe environment,

1178
00:51:59,600 --> 00:52:02,040
Speaker 2: you know, where people everyone that comes to our vessels,

1179
00:52:02,040 --> 00:52:05,920
Speaker 2: you know, goes home safe. And yeah, look, drugs are everywhere.

1180
00:52:07,120 --> 00:52:11,239
Speaker 3: They're just they're just around, especially in Sydney. Yeah, one

1181
00:52:11,239 --> 00:52:14,719
Speaker 3: of the greatest cocaine using cities in the world, do

1182
00:52:14,719 --> 00:52:14,840
Speaker 3: you know.

1183
00:52:14,880 --> 00:52:16,440
Speaker 2: I think this company of the Daily Alas did a

1184
00:52:16,480 --> 00:52:17,560
Speaker 2: great report on that. I think.

1185
00:52:20,239 --> 00:52:23,680
Speaker 3: And my mates and the cops tell me that per

1186
00:52:23,760 --> 00:52:27,399
Speaker 3: capita we pay more in any place in the world

1187
00:52:27,480 --> 00:52:30,759
Speaker 3: for a grammar cocaine and we use more cocaine per

1188
00:52:30,840 --> 00:52:31,960
Speaker 3: capita than any place.

1189
00:52:31,800 --> 00:52:33,600
Speaker 2: In the world. And you talked about the difference in

1190
00:52:33,680 --> 00:52:36,320
Speaker 2: cities and per capita, Melbourne is the highest use of

1191
00:52:36,680 --> 00:52:37,399
Speaker 2: ketamine use.

1192
00:52:37,719 --> 00:52:40,239
Speaker 1: Wow. Serious, Why hell was someone who just want to

1193
00:52:40,280 --> 00:52:41,879
Speaker 1: keep you know, I had to have an.

1194
00:52:41,800 --> 00:52:44,840
Speaker 3: Operational little while ago and I've had many operative and

1195
00:52:44,920 --> 00:52:47,680
Speaker 3: I said to the dude, what did you put in

1196
00:52:47,840 --> 00:52:49,760
Speaker 3: the He said, I have three ingredients.

1197
00:52:49,800 --> 00:52:52,279
Speaker 1: One of them was ketamine. And I said, well, he said,

1198
00:52:52,320 --> 00:52:53,600
Speaker 1: I was so basically paralyzed you.

1199
00:52:53,640 --> 00:52:56,759
Speaker 2: And I thought, why would you have to? I mean,

1200
00:52:56,880 --> 00:52:59,640
Speaker 2: now you're getting my bio chemistry science degree come back

1201
00:52:59,640 --> 00:53:02,720
Speaker 2: to you. But you know, ket meane, it's an amazing molecule.

1202
00:53:02,760 --> 00:53:05,239
Speaker 2: And you know, even overseas they're looking at the great

1203
00:53:05,360 --> 00:53:10,680
Speaker 2: kind of effects you know, things like ketamine, MDM A psilocybin.

1204
00:53:10,080 --> 00:53:12,720
Speaker 1: Have on you know, if you're taking a small doses.

1205
00:53:13,000 --> 00:53:15,399
Speaker 2: No, no, no, I mean, oh, but okay. In terms

1206
00:53:15,440 --> 00:53:17,839
Speaker 2: of the ketamine that we're having over here, people are

1207
00:53:17,880 --> 00:53:20,040
Speaker 2: more so taking small doses of it to kind of

1208
00:53:20,080 --> 00:53:22,160
Speaker 2: get that woozy effect of being a bit drunk or

1209
00:53:22,160 --> 00:53:22,680
Speaker 2: a bit tipicar.

1210
00:53:22,760 --> 00:53:23,360
Speaker 1: That's why they do it.

1211
00:53:23,560 --> 00:53:26,839
Speaker 2: Yeah, And again, if you look back on why people

1212
00:53:26,880 --> 00:53:28,719
Speaker 2: are like is ketemine is such a popular drug right

1213
00:53:28,760 --> 00:53:33,520
Speaker 2: now people can well have a pay whatever they're paying

1214
00:53:33,560 --> 00:53:35,479
Speaker 2: for a small bag of ketamine and that might last

1215
00:53:35,520 --> 00:53:39,160
Speaker 2: some the whole weekend or something, right versus their friend

1216
00:53:39,200 --> 00:53:42,160
Speaker 2: that's drinking and saying, oh, I bought six beers here

1217
00:53:42,280 --> 00:53:44,560
Speaker 2: three busy out and spent two hundred dollars. I think

1218
00:53:44,600 --> 00:53:47,240
Speaker 2: there's an element of it that people are more health conscious,

1219
00:53:47,280 --> 00:53:50,040
Speaker 2: but there's an element of this kind of cost cost

1220
00:53:50,120 --> 00:53:52,080
Speaker 2: will kind of force people to kind of seek out.

1221
00:53:51,960 --> 00:53:53,200
Speaker 1: An ultimate cost efficiencies.

1222
00:53:53,320 --> 00:53:56,280
Speaker 2: Yeah, well, well people are you know, I want the effect,

1223
00:53:56,320 --> 00:53:57,840
Speaker 2: but I don't want to spend as much. Yeah, and

1224
00:53:58,080 --> 00:54:00,239
Speaker 2: you'll get that effect, you know obviously as people don't

1225
00:54:00,280 --> 00:54:03,040
Speaker 2: drink or do drugs. But if I'm somebody that's looking

1226
00:54:03,120 --> 00:54:06,160
Speaker 2: to enhance my experience, and again this was again backed

1227
00:54:06,160 --> 00:54:08,840
Speaker 2: by data and research. We asked a question and we

1228
00:54:08,880 --> 00:54:11,080
Speaker 2: were very kind of careful about how we did it.

1229
00:54:12,800 --> 00:54:17,160
Speaker 2: It was I choose to enhance my experience in alternate ways.

1230
00:54:17,200 --> 00:54:20,600
Speaker 2: We allowed people anonymously to give us answers, and all

1231
00:54:20,640 --> 00:54:22,480
Speaker 2: the data that was coming through this research we do

1232
00:54:22,520 --> 00:54:26,279
Speaker 2: with Creative Australia was that the cost of I want

1233
00:54:26,320 --> 00:54:28,320
Speaker 2: to enhance my experience. I want to drink or be social,

1234
00:54:28,320 --> 00:54:30,600
Speaker 2: et cetera, but the cost of drinking is too high

1235
00:54:30,920 --> 00:54:33,200
Speaker 2: and I choose to enhance it in other ways because

1236
00:54:33,200 --> 00:54:34,040
Speaker 2: it's more cost effective.

1237
00:54:34,160 --> 00:54:36,239
Speaker 1: And do you get back to governments and say, look

1238
00:54:36,400 --> 00:54:41,440
Speaker 1: to government or whoever regulated. Look, people want these festivals

1239
00:54:41,480 --> 00:54:43,400
Speaker 1: no matter what. We've got a good product.

1240
00:54:43,920 --> 00:54:47,520
Speaker 3: We wanted to be a safe environment and an uplifting environment,

1241
00:54:47,560 --> 00:54:50,520
Speaker 3: an environment and an outcome that people remember and enjoy.

1242
00:54:52,120 --> 00:54:54,640
Speaker 1: You the government, could you can you work together? Can

1243
00:54:54,680 --> 00:54:55,239
Speaker 1: we work together?

1244
00:54:56,080 --> 00:54:57,800
Speaker 3: And because you've got a responsibility to do that with

1245
00:54:57,880 --> 00:54:59,279
Speaker 3: the government, because the governm wouldn't not I'm going to

1246
00:54:59,320 --> 00:55:01,320
Speaker 3: gross to speaking imers do not know, they don't.

1247
00:55:01,120 --> 00:55:02,839
Speaker 1: Know what you know, they don't have your data.

1248
00:55:02,920 --> 00:55:05,000
Speaker 2: Well that's that's the reason why I think when you

1249
00:55:05,040 --> 00:55:07,000
Speaker 2: look at why us and the dailys is such a

1250
00:55:07,040 --> 00:55:10,920
Speaker 2: good partnership is we know young people better than i'd

1251
00:55:10,920 --> 00:55:13,000
Speaker 2: say other businesses out in the market. Anybody's trying to

1252
00:55:13,040 --> 00:55:15,680
Speaker 2: market them to them, and particularly government, you know, don't

1253
00:55:15,760 --> 00:55:18,080
Speaker 2: know the you know, don't know how to don't know

1254
00:55:18,160 --> 00:55:19,640
Speaker 2: young people as well as they should, or don't know

1255
00:55:19,640 --> 00:55:21,239
Speaker 2: how to discourse with them. So it's how can we

1256
00:55:21,760 --> 00:55:24,760
Speaker 2: find that mutual objective and then help them deliver that message.

1257
00:55:24,760 --> 00:55:26,879
Speaker 2: And we're very, very proud that we were the first

1258
00:55:26,920 --> 00:55:29,800
Speaker 2: festival to do pill testing over the Year's Eve in Victoria.

1259
00:55:30,200 --> 00:55:32,640
Speaker 2: You know, very successful. We had over five hundred people

1260
00:55:32,680 --> 00:55:36,040
Speaker 2: that came and used the Drug Service a lot of them.

1261
00:55:36,080 --> 00:55:37,759
Speaker 2: I think it was over seventy percent of responders. It

1262
00:55:37,840 --> 00:55:40,000
Speaker 2: was their first time having an open conversation about drugs

1263
00:55:40,000 --> 00:55:42,399
Speaker 2: and the impacts of drugs, and I think eighty percent

1264
00:55:42,400 --> 00:55:45,000
Speaker 2: of them came out of it saying that they will

1265
00:55:45,080 --> 00:55:48,520
Speaker 2: be using drugs less or can reconsidering taking what they

1266
00:55:48,560 --> 00:55:50,880
Speaker 2: took after they found out what was actually in the thing,

1267
00:55:50,920 --> 00:55:53,680
Speaker 2: because people are even taking things something like ketamine, which

1268
00:55:53,760 --> 00:55:55,520
Speaker 2: is meant to be a pure substance that you can

1269
00:55:55,560 --> 00:55:57,719
Speaker 2: take happy hospitals or not, and going, well, this is

1270
00:55:57,920 --> 00:55:58,600
Speaker 2: actually isn't just.

1271
00:55:58,680 --> 00:56:01,560
Speaker 1: Ketamine, it's X, Y and z's so some other shit. Yeah,

1272
00:56:01,680 --> 00:56:02,560
Speaker 1: And I think that's I think.

1273
00:56:02,560 --> 00:56:05,120
Speaker 2: I think education is a real key around around that.

1274
00:56:05,480 --> 00:56:08,120
Speaker 3: So to some extent, you guys have to take on

1275
00:56:08,239 --> 00:56:11,680
Speaker 3: that when you talk about diversity diversification, to some extent,

1276
00:56:11,719 --> 00:56:14,000
Speaker 3: that has to be part of your product that we're

1277
00:56:14,040 --> 00:56:17,000
Speaker 3: here to educate as well, because it's overy L said,

1278
00:56:17,000 --> 00:56:18,400
Speaker 3: we wanted to give you a safe enviroum, but you

1279
00:56:18,400 --> 00:56:19,840
Speaker 3: should educate people about this stuff.

1280
00:56:20,200 --> 00:56:22,800
Speaker 2: One hundred percent, I think education is key. You know,

1281
00:56:23,000 --> 00:56:25,160
Speaker 2: you look at a lot of and I won't go

1282
00:56:25,200 --> 00:56:27,080
Speaker 2: into specific instances, but you look at a lot of

1283
00:56:28,560 --> 00:56:31,160
Speaker 2: bad instances of people and you know, pronominantly they've been

1284
00:56:31,239 --> 00:56:33,759
Speaker 2: through more old fessels that have happened here in New

1285
00:56:33,800 --> 00:56:37,760
Speaker 2: South Wales. But someone's first encounter with drugs is buying

1286
00:56:37,840 --> 00:56:40,960
Speaker 2: something going to take into a festival and being greeted

1287
00:56:41,000 --> 00:56:42,920
Speaker 2: by a wall of police and dogs and everything like that,

1288
00:56:43,040 --> 00:56:44,719
Speaker 2: and then quickly going I'm just going to take these

1289
00:56:44,800 --> 00:56:46,840
Speaker 2: drugs without knowing you know, what dose I'm taking in

1290
00:56:47,440 --> 00:56:51,400
Speaker 2: that's that's one of really jarring or can be lethal,

1291
00:56:51,480 --> 00:56:53,640
Speaker 2: you know, yeah, And that's what we not never want

1292
00:56:53,640 --> 00:56:55,399
Speaker 2: to happen at any one of our events. We don't

1293
00:56:55,440 --> 00:57:00,319
Speaker 2: want anybody to be panicking or taking not taking you know. Well,

1294
00:57:00,480 --> 00:57:03,640
Speaker 2: you know again the first dance is always we prefer

1295
00:57:03,719 --> 00:57:07,200
Speaker 2: you don't do drugs. And drugs can be bad and

1296
00:57:07,440 --> 00:57:10,480
Speaker 2: you don't know what's in them, et cetera. But we

1297
00:57:10,600 --> 00:57:12,640
Speaker 2: have to be realist and that people are going to

1298
00:57:12,640 --> 00:57:14,560
Speaker 2: be taking drugs whether you're at a fessel or at

1299
00:57:14,560 --> 00:57:17,400
Speaker 2: the pub for years, and if these things are present,

1300
00:57:17,600 --> 00:57:19,280
Speaker 2: how can we give them a safe environment? How can

1301
00:57:19,320 --> 00:57:21,000
Speaker 2: we educate them and have the resource for there for

1302
00:57:21,240 --> 00:57:24,240
Speaker 2: to do things like testing or you know, great organizations

1303
00:57:24,280 --> 00:57:27,560
Speaker 2: like dance wise, which is a setup in our vessels.

1304
00:57:27,600 --> 00:57:29,480
Speaker 2: That's a step before going to if you want to

1305
00:57:29,520 --> 00:57:31,440
Speaker 2: go to you know the paramedic and everything, you can

1306
00:57:31,520 --> 00:57:33,800
Speaker 2: just go into a safe space and talk to trained

1307
00:57:34,200 --> 00:57:36,880
Speaker 2: people that know how to go being judged without being judged.

1308
00:57:36,920 --> 00:57:39,160
Speaker 1: So what's coming up? What's coming up? What's ahead of

1309
00:57:39,240 --> 00:57:42,120
Speaker 1: us for you? For you guys, well, I.

1310
00:57:42,160 --> 00:57:44,040
Speaker 2: Mean big mileson this year is ten year Beyond the Valley,

1311
00:57:44,080 --> 00:57:47,440
Speaker 2: forty thousand people is twenty twenty five, twenty twenty five,

1312
00:57:47,520 --> 00:57:51,840
Speaker 2: ye twenty twenty five. You know there's a lot. I

1313
00:57:51,880 --> 00:57:54,479
Speaker 2: mean right now currently we're on tour with the Roofs

1314
00:57:54,520 --> 00:57:57,000
Speaker 2: to Solve. So the same band that helps us launch

1315
00:57:57,040 --> 00:57:59,640
Speaker 2: Beyond the Valley ten years Agoes, you know, doing a

1316
00:57:59,720 --> 00:58:01,960
Speaker 2: record breaking arena tour across the country, got three sold

1317
00:58:02,000 --> 00:58:02,439
Speaker 2: out kudos.

1318
00:58:02,680 --> 00:58:04,920
Speaker 3: I'm not just Victory out across Australia. They said they're

1319
00:58:04,960 --> 00:58:06,360
Speaker 3: doing a cutos They've.

1320
00:58:06,200 --> 00:58:08,240
Speaker 2: They've sold out ten arenas across the country and these

1321
00:58:08,240 --> 00:58:09,920
Speaker 2: were all the bands, so all the artists that we

1322
00:58:10,040 --> 00:58:12,840
Speaker 2: started with back from that nightclub. You know Resident DJ

1323
00:58:12,960 --> 00:58:16,400
Speaker 2: that with ours Dom Dolla is going out selling selling

1324
00:58:16,440 --> 00:58:18,160
Speaker 2: out tens of down tickets all around the world, roofs

1325
00:58:18,240 --> 00:58:22,880
Speaker 2: to Soul doing huge numbers, Fisher flew all these kind

1326
00:58:22,920 --> 00:58:26,400
Speaker 2: of Australian. Australian dance is paving the way around the world.

1327
00:58:26,720 --> 00:58:31,360
Speaker 1: Really yeah, how cool is that? It's fantastic and feel

1328
00:58:31,400 --> 00:58:32,040
Speaker 1: part of that though.

1329
00:58:33,280 --> 00:58:36,360
Speaker 2: It feels fantastic because like even growing up, my dad

1330
00:58:36,440 --> 00:58:39,919
Speaker 2: and my uncle talks so much about the Aussie pub

1331
00:58:40,000 --> 00:58:42,280
Speaker 2: rock scene and we used to see a CDC back then.

1332
00:58:42,440 --> 00:58:45,000
Speaker 2: I remember when I saw this and it's funny, like

1333
00:58:45,120 --> 00:58:47,000
Speaker 2: the pub rock scene is great, but it's not what

1334
00:58:47,080 --> 00:58:48,640
Speaker 2: it used to be when bands would just get in

1335
00:58:48,680 --> 00:58:50,479
Speaker 2: a bus and tour around and again, because the costs

1336
00:58:50,480 --> 00:58:52,920
Speaker 2: are doing everything so high. What we have now are

1337
00:58:53,000 --> 00:58:55,880
Speaker 2: this great clubbing scenes around the country of DJs that

1338
00:58:55,960 --> 00:58:58,560
Speaker 2: are kind of going around And I really think that

1339
00:58:58,720 --> 00:59:01,560
Speaker 2: the biggest musical export to electronic artists for Australia at

1340
00:59:01,600 --> 00:59:03,640
Speaker 2: the moment. And that's a really great to be a point.

1341
00:59:03,680 --> 00:59:06,240
Speaker 3: When you say exports, you talk about people you've you're

1342
00:59:06,360 --> 00:59:07,840
Speaker 3: now seeing who should be exportable.

1343
00:59:07,840 --> 00:59:08,800
Speaker 1: People are actually doing it.

1344
00:59:09,040 --> 00:59:10,640
Speaker 2: It's happening right now. So when you say you know

1345
00:59:10,720 --> 00:59:12,800
Speaker 2: what's next, I mean those two artists that are named

1346
00:59:12,800 --> 00:59:15,600
Speaker 2: Dondal and ruf Tersol we've worked with for over a

1347
00:59:15,680 --> 00:59:18,760
Speaker 2: decade now doing record breaking numbers around the world. But

1348
00:59:18,960 --> 00:59:22,000
Speaker 2: now we also and going to back to diversification. You know,

1349
00:59:22,280 --> 00:59:25,320
Speaker 2: we've got a great management roster of artists that we're

1350
00:59:25,360 --> 00:59:26,360
Speaker 2: working with directly.

1351
00:59:26,200 --> 00:59:28,240
Speaker 3: So you have you have a managing business as well

1352
00:59:28,520 --> 00:59:31,000
Speaker 3: that managers artists correct emerging artists or.

1353
00:59:31,760 --> 00:59:34,000
Speaker 2: No, no, so well that they were emerging artists, but

1354
00:59:34,040 --> 00:59:35,720
Speaker 2: they're now doing their in their own right. You know

1355
00:59:35,800 --> 00:59:38,800
Speaker 2: two artists, Stim and Sam Alfred Young DJs that we've

1356
00:59:39,040 --> 00:59:41,880
Speaker 2: spotted talent that have been at our vessels and playing

1357
00:59:41,920 --> 00:59:45,760
Speaker 2: these amazing slots. And again you're noticing specials there from

1358
00:59:45,800 --> 00:59:47,800
Speaker 2: being there on the ground when you're there and you

1359
00:59:47,880 --> 00:59:49,960
Speaker 2: see the groundswell of the festival kind of fill up

1360
00:59:49,960 --> 00:59:53,280
Speaker 2: at a stage for a local DJ. Yeah, there was

1361
00:59:53,400 --> 00:59:55,840
Speaker 2: just a really good Now they're smashing it on stages overseas,

1362
00:59:55,880 --> 00:59:57,520
Speaker 2: so being part of that journey with the artists is

1363
00:59:57,560 --> 00:59:57,919
Speaker 2: really cool.

1364
00:59:58,000 --> 01:00:02,280
Speaker 1: And what's untitled management business called?

1365
01:00:03,160 --> 01:00:06,120
Speaker 2: So uh, it's it's actually quite funny. It's just untitled

1366
01:00:06,160 --> 01:00:08,200
Speaker 2: management at the moment, is it. It's kind of under

1367
01:00:08,240 --> 01:00:08,960
Speaker 2: just under that banner.

1368
01:00:09,080 --> 01:00:11,240
Speaker 3: Yeah, because because I'm just trying to get a sense

1369
01:00:11,280 --> 01:00:14,760
Speaker 3: of your structure. So you've got headstock at the top.

1370
01:00:14,960 --> 01:00:18,640
Speaker 2: Yeah, so we've got untitled group yep. Then you've got

1371
01:00:18,680 --> 01:00:21,320
Speaker 2: our fessels and events. So under that you've got Beyond

1372
01:00:21,320 --> 01:00:24,840
Speaker 2: the Valley, a grapevine gathering. Ability Fest. I probably didn't

1373
01:00:24,880 --> 01:00:26,480
Speaker 2: touch on ability. Are you familiar with?

1374
01:00:26,640 --> 01:00:26,680
Speaker 1: No?

1375
01:00:26,800 --> 01:00:27,120
Speaker 2: What is that?

1376
01:00:27,640 --> 01:00:27,680
Speaker 1: So?

1377
01:00:28,480 --> 01:00:32,160
Speaker 2: Ability Fest is the show's first fully inclusive fessel. It's

1378
01:00:32,160 --> 01:00:35,760
Speaker 2: aimed to normal disability. They came. They came across a

1379
01:00:35,840 --> 01:00:40,080
Speaker 2: conversation that we had with Dylan Olcott at was eight seven,

1380
01:00:40,120 --> 01:00:43,560
Speaker 2: eight years ago, and Dylan was saying that and again

1381
01:00:43,640 --> 01:00:44,640
Speaker 2: through a tending hour of it is it?

1382
01:00:45,400 --> 01:00:48,200
Speaker 1: Is it for people with disabilities who as audience or

1383
01:00:48,240 --> 01:00:50,200
Speaker 1: as artists? No?

1384
01:00:50,400 --> 01:00:53,240
Speaker 2: So what it's a it's a fessel that caters for

1385
01:00:53,320 --> 01:00:55,120
Speaker 2: people of all levels of abilities. And we wanted to

1386
01:00:55,160 --> 01:00:57,200
Speaker 2: make that really clear that it's a festal not for

1387
01:00:57,280 --> 01:01:00,480
Speaker 2: people with disabilities and not for people you know, it's

1388
01:01:00,720 --> 01:01:04,760
Speaker 2: it's a festival where includes everybody, includes everybody. And that's

1389
01:01:04,800 --> 01:01:06,760
Speaker 2: a big thing that Dylan drove home with us as

1390
01:01:06,800 --> 01:01:08,680
Speaker 2: he goes. You know, I always feel welcome and catered

1391
01:01:08,680 --> 01:01:11,240
Speaker 2: for your events, but you know, not all events are

1392
01:01:11,320 --> 01:01:12,880
Speaker 2: like this. Is not all events are fully accessible. And

1393
01:01:13,320 --> 01:01:15,440
Speaker 2: through doing Ability Fest and seeing just how far we

1394
01:01:15,520 --> 01:01:18,120
Speaker 2: were able to kind of, you know, have people with

1395
01:01:18,760 --> 01:01:22,880
Speaker 2: any different form of disabilities, So people down syndroom, several pausy, deaf, blind,

1396
01:01:22,960 --> 01:01:28,200
Speaker 2: having sensory rooms, accessible pathways, viewing platforms, guides and seeing

1397
01:01:28,240 --> 01:01:30,760
Speaker 2: people that have not experienced live music before have the

1398
01:01:30,840 --> 01:01:32,720
Speaker 2: ability to come and experience live music for the first

1399
01:01:32,720 --> 01:01:34,640
Speaker 2: time and the profound impact that that has on them.

1400
01:01:35,200 --> 01:01:37,560
Speaker 2: It's such a special event, while at the same time

1401
01:01:37,720 --> 01:01:40,640
Speaker 2: raising money for the Dealing Old Colt Foundation. So I

1402
01:01:40,720 --> 01:01:42,479
Speaker 2: think in the couple events that we've had, we've raised

1403
01:01:42,480 --> 01:01:44,080
Speaker 2: over one and a half million dollars for the Dealing

1404
01:01:44,120 --> 01:01:46,960
Speaker 2: Old Coot Foundation. But I think the best thing that's

1405
01:01:47,000 --> 01:01:49,520
Speaker 2: came about from that is the learnings that we then

1406
01:01:49,600 --> 01:01:53,800
Speaker 2: consistently take and then implementing to other events, one step

1407
01:01:53,840 --> 01:01:55,400
Speaker 2: at a time, how can we make it more accessible,

1408
01:01:55,480 --> 01:01:58,160
Speaker 2: more inclusive. And you know, shout out to Dylan for

1409
01:01:58,760 --> 01:02:01,320
Speaker 2: you know, I guess coming to us with this great

1410
01:02:01,360 --> 01:02:03,959
Speaker 2: idea and initiative and this journey we've been on together

1411
01:02:04,000 --> 01:02:05,040
Speaker 2: has been really very special.

1412
01:02:05,520 --> 01:02:06,080
Speaker 1: He's good man.

1413
01:02:06,760 --> 01:02:10,200
Speaker 2: So I've gone off on a team got abilities beyond

1414
01:02:10,200 --> 01:02:13,360
Speaker 2: the valley pitch vessel ability that's grapevine gathering, so all

1415
01:02:13,400 --> 01:02:16,320
Speaker 2: the fessel and events. Then we've got our touring division,

1416
01:02:16,480 --> 01:02:19,120
Speaker 2: so we tour artists outside of the events. So at

1417
01:02:19,160 --> 01:02:21,600
Speaker 2: the moment we're touring Roofs to Soul a good shot.

1418
01:02:21,720 --> 01:02:23,880
Speaker 2: We just announced there. We come back to it Australia

1419
01:02:23,880 --> 01:02:27,000
Speaker 2: which has got everyone really pumped. Routine Clan and a

1420
01:02:27,040 --> 01:02:29,120
Speaker 2: whole bunch of Mile and Hoff Sad all these artists.

1421
01:02:29,200 --> 01:02:33,560
Speaker 2: So events and vessels, touring. Then we've got Proxy, our

1422
01:02:33,560 --> 01:02:36,080
Speaker 2: bookings agency, so we do all the bookings for Australian

1423
01:02:36,120 --> 01:02:40,120
Speaker 2: artists around Australasia. Our management division so when.

1424
01:02:40,040 --> 01:02:42,400
Speaker 3: You say book agency, so if someone outside of Australia

1425
01:02:42,440 --> 01:02:46,440
Speaker 3: wants to book a particular artist, they go through Proxy.

1426
01:02:48,120 --> 01:02:52,320
Speaker 2: Particularly in mainly Australasia where we represent. But yeah, we

1427
01:02:52,400 --> 01:02:55,520
Speaker 2: represent a lot of talent for bookings and now we're

1428
01:02:55,520 --> 01:02:58,160
Speaker 2: starting to really actively build out our management roster so

1429
01:02:58,240 --> 01:03:00,280
Speaker 2: we can manage artists, give them opportunity to build a

1430
01:03:00,280 --> 01:03:03,800
Speaker 2: platform in Australia and kind of export them abroad, which

1431
01:03:03,840 --> 01:03:06,880
Speaker 2: is which is really exciting. And then outside of that

1432
01:03:07,000 --> 01:03:10,200
Speaker 2: then we've also got Underscore which is our creative agency.

1433
01:03:11,560 --> 01:03:13,800
Speaker 2: We do a lot of kind of influencer bread brand

1434
01:03:13,920 --> 01:03:18,760
Speaker 2: work with that, and the agency is kind of and

1435
01:03:18,800 --> 01:03:21,880
Speaker 2: then obviously outside that ugly vodka, et cetera. And what

1436
01:03:22,000 --> 01:03:24,440
Speaker 2: we've really created is ecosystem of kind of divisions that

1437
01:03:24,560 --> 01:03:27,400
Speaker 2: all kind of sit underneath untitled, but they all really

1438
01:03:27,480 --> 01:03:29,960
Speaker 2: work in with each other collaboratively. So I think, you know,

1439
01:03:30,160 --> 01:03:32,080
Speaker 2: back when it was just me and my three business partners,

1440
01:03:32,080 --> 01:03:35,200
Speaker 2: there was four of us wearing all the hats, doing everything.

1441
01:03:35,280 --> 01:03:37,120
Speaker 2: And as we kind of started getting into the habit of,

1442
01:03:37,200 --> 01:03:38,560
Speaker 2: you know, hiring friends.

1443
01:03:38,280 --> 01:03:38,360
Speaker 3: And.

1444
01:03:40,480 --> 01:03:41,920
Speaker 2: It was still then there was five or six or

1445
01:03:41,920 --> 01:03:43,720
Speaker 2: seven of us, but it was still everyone doing everything

1446
01:03:43,880 --> 01:03:46,680
Speaker 2: all at once, and there was no clear structure. So again,

1447
01:03:46,760 --> 01:03:49,040
Speaker 2: going into COVID, we were able to go, really go

1448
01:03:49,200 --> 01:03:52,440
Speaker 2: what other separations of business units? What are the roles

1449
01:03:52,480 --> 01:03:55,240
Speaker 2: that we need within those business units? And I think

1450
01:03:55,280 --> 01:03:58,400
Speaker 2: a really big, a big kind of stepping stone for

1451
01:03:58,520 --> 01:04:01,800
Speaker 2: us was hiring in general and appointing someone that can

1452
01:04:01,880 --> 01:04:05,720
Speaker 2: really bring those four brains into one. And I think

1453
01:04:05,760 --> 01:04:08,720
Speaker 2: that's really important because you know, you talk, we spoke

1454
01:04:08,720 --> 01:04:11,400
Speaker 2: a lot about mentorship before, but you know, I consider

1455
01:04:11,440 --> 01:04:14,480
Speaker 2: my business partners even mentors because we all think so differently.

1456
01:04:14,760 --> 01:04:17,080
Speaker 2: You know, each of us has got a really different

1457
01:04:17,080 --> 01:04:19,200
Speaker 2: approach to business and how you know, I can be

1458
01:04:19,800 --> 01:04:23,240
Speaker 2: creative and energetic and inspiring and create these ideas, but

1459
01:04:23,560 --> 01:04:25,120
Speaker 2: the lens in which one of my partners will kind

1460
01:04:25,120 --> 01:04:27,120
Speaker 2: of bring it back to reality, and another one another one,

1461
01:04:27,160 --> 01:04:29,360
Speaker 2: and then between the four of us we always land

1462
01:04:29,440 --> 01:04:32,760
Speaker 2: somewhere that's dead center. We did a personality test when

1463
01:04:32,800 --> 01:04:35,160
Speaker 2: we first started the business, and the lady that did

1464
01:04:35,200 --> 01:04:36,840
Speaker 2: the test was quite amaze. She goes, I've never seen

1465
01:04:36,880 --> 01:04:38,360
Speaker 2: this before and turned it around and we came out

1466
01:04:38,400 --> 01:04:41,960
Speaker 2: like a perfect star, which was actually fantastic. So all

1467
01:04:42,120 --> 01:04:47,040
Speaker 2: individual separate quadrants of our shapes of the diamond. And

1468
01:04:47,560 --> 01:04:49,520
Speaker 2: so between the four of us, we've ultimately got to

1469
01:04:49,560 --> 01:04:51,200
Speaker 2: come up with always be aligned and.

1470
01:04:51,960 --> 01:04:53,880
Speaker 1: So you have a deal like let's all vote on it.

1471
01:04:55,040 --> 01:04:58,240
Speaker 2: And it's been that way since the start. We you know,

1472
01:04:58,480 --> 01:05:00,680
Speaker 2: people talk about conflict resolution and how do you go

1473
01:05:00,760 --> 01:05:03,800
Speaker 2: about with your you know, how with you guys having oh,

1474
01:05:03,880 --> 01:05:06,440
Speaker 2: three business partners, that's not going to last. So I

1475
01:05:06,480 --> 01:05:08,840
Speaker 2: think there's an element of respect and respecting what the

1476
01:05:08,880 --> 01:05:11,200
Speaker 2: strengths and weaknesses of each partner is and leaning into

1477
01:05:11,240 --> 01:05:13,800
Speaker 2: them more. If anything, that's something that we've really been

1478
01:05:13,800 --> 01:05:15,760
Speaker 2: able to do as the kind of business goes from

1479
01:05:15,760 --> 01:05:19,360
Speaker 2: strength to strength, leaning into those strengths, respecting your partners,

1480
01:05:19,440 --> 01:05:22,520
Speaker 2: and then aligning through the new structure we have and

1481
01:05:22,560 --> 01:05:24,760
Speaker 2: you know, funneling throughout our general manager and now all

1482
01:05:24,800 --> 01:05:27,800
Speaker 2: the business divisions that we have. That's what's really allowed

1483
01:05:27,840 --> 01:05:30,400
Speaker 2: us to go from these seven staff to the now

1484
01:05:30,440 --> 01:05:34,280
Speaker 2: you know, seventy plus that we have seventy plus now, Yeah,

1485
01:05:34,480 --> 01:05:35,600
Speaker 2: across all the different.

1486
01:05:35,400 --> 01:05:37,720
Speaker 3: Yeah, that's a lot of people, though when you consider

1487
01:05:37,800 --> 01:05:40,320
Speaker 3: you just had six or seven people at the end

1488
01:05:40,360 --> 01:05:40,760
Speaker 3: of COVID.

1489
01:05:41,240 --> 01:05:44,200
Speaker 2: Yeah, No, definitely, And to be honest, a lot of

1490
01:05:44,480 --> 01:05:46,280
Speaker 2: every time there's great new faces in the team. I

1491
01:05:46,400 --> 01:05:48,280
Speaker 2: love having conversations with the new people that we meet

1492
01:05:48,280 --> 01:05:51,240
Speaker 2: in the office because everybody's got a different story about

1493
01:05:51,280 --> 01:05:53,400
Speaker 2: how they come across untitled group and what makes them

1494
01:05:53,440 --> 01:05:55,919
Speaker 2: want to work in the industry. And I think that's

1495
01:05:55,960 --> 01:05:59,360
Speaker 2: a really important thing as well. Is that discourse that

1496
01:05:59,400 --> 01:06:01,960
Speaker 2: we used to have going back to the nightclubs or anything. Again,

1497
01:06:02,400 --> 01:06:04,360
Speaker 2: I'm having that internally with the young people that we

1498
01:06:04,480 --> 01:06:07,120
Speaker 2: hire in our office. And this is how there's this

1499
01:06:07,240 --> 01:06:09,640
Speaker 2: one great example that I didn't know who this artist

1500
01:06:09,880 --> 01:06:13,400
Speaker 2: was that we always get constantly offered artists. And I

1501
01:06:13,560 --> 01:06:15,640
Speaker 2: just went downstairs and I went on the balcony just

1502
01:06:15,840 --> 01:06:18,080
Speaker 2: yelled out the artist name ran Win. I saw three

1503
01:06:18,120 --> 01:06:19,960
Speaker 2: heads pop up, and I said, what what about him?

1504
01:06:19,960 --> 01:06:21,720
Speaker 2: I said, you three coming to this room right now?

1505
01:06:21,800 --> 01:06:24,240
Speaker 2: Tell me everything about it, you know, And I love

1506
01:06:24,360 --> 01:06:27,640
Speaker 2: I love that that cross pollination of someone in ticketing

1507
01:06:27,760 --> 01:06:30,560
Speaker 2: or someone in finance or someone in ops might be

1508
01:06:30,600 --> 01:06:33,560
Speaker 2: able to so those divisions that I mentioned before, you know,

1509
01:06:33,640 --> 01:06:35,880
Speaker 2: there's obviously extend extensions of that. You've got you know,

1510
01:06:36,040 --> 01:06:39,600
Speaker 2: your finance, ticketing, operations, et cetera. But everyone's welcome to

1511
01:06:39,680 --> 01:06:42,640
Speaker 2: kind of comment on whether they think we should be

1512
01:06:42,680 --> 01:06:45,200
Speaker 2: promoting a certain artist or things that we should be

1513
01:06:45,240 --> 01:06:48,560
Speaker 2: aware of. And and you've got such a rich, rich

1514
01:06:49,000 --> 01:06:50,840
Speaker 2: history of people that have worked in and around music

1515
01:06:50,960 --> 01:06:53,760
Speaker 2: that that our team, that knowledge that these seventy plus

1516
01:06:53,800 --> 01:06:56,920
Speaker 2: stuff have and that energy is really vital to to

1517
01:06:57,000 --> 01:06:58,000
Speaker 2: I guess the success.

1518
01:06:57,720 --> 01:06:59,400
Speaker 3: Of the companies sort of like sound like a sort

1519
01:06:59,400 --> 01:07:01,240
Speaker 3: of flat strike in terms of people's opinions.

1520
01:07:01,720 --> 01:07:06,040
Speaker 2: Yeah, yeah, yes, it's always encouraged. But you can also

1521
01:07:06,120 --> 01:07:08,760
Speaker 2: create those things whereas you never want to have too

1522
01:07:08,840 --> 01:07:11,160
Speaker 2: many cooks in too many cooks in the kitchen. It

1523
01:07:11,320 --> 01:07:13,560
Speaker 2: ultimately comes down to the one decision maker, and for us,

1524
01:07:13,640 --> 01:07:16,000
Speaker 2: it's a lot of the day it's who's acting as

1525
01:07:16,040 --> 01:07:18,000
Speaker 2: the promoter. For I said to you know, the buck

1526
01:07:18,040 --> 01:07:20,440
Speaker 2: stops with them if they say the ticket price is good,

1527
01:07:20,480 --> 01:07:22,280
Speaker 2: the ticket price is good, if they say they should

1528
01:07:22,280 --> 01:07:26,040
Speaker 2: be playing this venue. But we really do take all

1529
01:07:26,080 --> 01:07:28,200
Speaker 2: the pings on from all of our team, and I

1530
01:07:28,280 --> 01:07:31,320
Speaker 2: love getting suggestions from my team of new ways that

1531
01:07:31,440 --> 01:07:34,160
Speaker 2: we could be doing things differently. You know, good Charlotte,

1532
01:07:34,200 --> 01:07:38,240
Speaker 2: We're doing a show out in Bendigo bending a race course.

1533
01:07:40,000 --> 01:07:43,000
Speaker 2: We're in collaboration with the Victorian government. Rather than doing

1534
01:07:43,040 --> 01:07:46,040
Speaker 2: a standard arena like rod Laver Arena rod Laver Arena,

1535
01:07:46,680 --> 01:07:49,760
Speaker 2: very fixed kind of plug and play into stadium, by

1536
01:07:49,840 --> 01:07:53,000
Speaker 2: doing it out in Bendigo, we're injecting millions of dollars

1537
01:07:53,000 --> 01:07:55,720
Speaker 2: into the regional economy, hiring way more labor, et cetera

1538
01:07:55,760 --> 01:07:58,520
Speaker 2: to build the show. And one of the world's most

1539
01:07:58,640 --> 01:08:00,680
Speaker 2: iconic kind of punk rock bands are playing out in

1540
01:08:00,760 --> 01:08:01,600
Speaker 2: Benigo race course.

1541
01:08:01,600 --> 01:08:04,680
Speaker 3: I think that's fantastic and actually and the governments like that,

1542
01:08:04,840 --> 01:08:07,760
Speaker 3: state coups like that, and they sometimes they live and

1543
01:08:07,840 --> 01:08:09,520
Speaker 3: contribute to something that might throw the venue in for

1544
01:08:09,600 --> 01:08:10,120
Speaker 3: nothing whatever.

1545
01:08:10,120 --> 01:08:11,920
Speaker 2: Well that's so, that's what the Victorian governments that they've

1546
01:08:11,960 --> 01:08:13,680
Speaker 2: contributed to this show in collaboration to make it. It

1547
01:08:13,720 --> 01:08:16,640
Speaker 2: wouldn't have been possible without them, and you know, I'm very,

1548
01:08:16,840 --> 01:08:19,760
Speaker 2: very thankful we've worked with the Victorian government to do

1549
01:08:20,000 --> 01:08:23,519
Speaker 2: Austrain exclusive concerts for the likes of Zach Bryan or

1550
01:08:23,720 --> 01:08:26,080
Speaker 2: Great Country, one of the world's biggest country acts, Christine

1551
01:08:26,120 --> 01:08:29,880
Speaker 2: Aguilera Anama huge, huge electronic artist that does a big

1552
01:08:30,080 --> 01:08:34,559
Speaker 2: audio visual show. And that funding that we receive from

1553
01:08:34,560 --> 01:08:37,120
Speaker 2: the government is kind of tied into tourism initiatives or

1554
01:08:37,240 --> 01:08:40,679
Speaker 2: economic impact injections that we can do, and we're constantly

1555
01:08:40,720 --> 01:08:42,960
Speaker 2: delivering for the government and I think we're doing a

1556
01:08:43,000 --> 01:08:45,879
Speaker 2: great job. I think the lens in which I'm encouraging

1557
01:08:45,920 --> 01:08:49,080
Speaker 2: governments to shift is that not everything is a dollar.

1558
01:08:49,280 --> 01:08:49,519
Speaker 3: Dollar.

1559
01:08:50,800 --> 01:08:53,360
Speaker 2: You invest one, you get this tourism between invests, you

1560
01:08:53,400 --> 01:08:55,720
Speaker 2: get that because with music there's a lot more to that.

1561
01:08:56,040 --> 01:08:58,599
Speaker 2: There's a lot more of the you touched it before,

1562
01:08:58,640 --> 01:09:02,559
Speaker 2: the magic that the romance, the psychological components, the well being,

1563
01:09:02,600 --> 01:09:04,000
Speaker 2: sense of community that come into it.

1564
01:09:04,280 --> 01:09:05,000
Speaker 1: The people I met.

1565
01:09:05,600 --> 01:09:07,640
Speaker 2: Yeah, the people I met, my partners were this and

1566
01:09:07,760 --> 01:09:11,799
Speaker 2: I think investing in festivals and live music for Australia

1567
01:09:11,920 --> 01:09:14,080
Speaker 2: is investing in the mental health and well being of

1568
01:09:14,160 --> 01:09:14,920
Speaker 2: young Australians.

1569
01:09:15,200 --> 01:09:16,840
Speaker 1: I think that's a good point for us.

1570
01:09:16,840 --> 01:09:18,840
Speaker 3: We'll probably stop there because I think that's a very

1571
01:09:18,880 --> 01:09:21,760
Speaker 3: good way to stop this and finish off, because it

1572
01:09:21,880 --> 01:09:24,080
Speaker 3: is good for the mental health. In fact, everybody wants

1573
01:09:24,120 --> 01:09:26,280
Speaker 3: to say it's the opposite in terms of the dangers,

1574
01:09:26,360 --> 01:09:29,840
Speaker 3: but really, if you can control the dangers, manages the

1575
01:09:29,960 --> 01:09:32,439
Speaker 3: risks which you guys seem to be doing and may

1576
01:09:32,520 --> 01:09:35,280
Speaker 3: be aware of them, then you can actually blow up

1577
01:09:35,520 --> 01:09:38,120
Speaker 3: the benefits how good they're going to be, because the

1578
01:09:38,160 --> 01:09:38,960
Speaker 3: benefits are much greater.

1579
01:09:39,000 --> 01:09:40,439
Speaker 1: And it's funny, you know, in this country we tend

1580
01:09:40,479 --> 01:09:41,160
Speaker 1: to always.

1581
01:09:40,880 --> 01:09:41,960
Speaker 3: Look at the risks of the risks, of the risk

1582
01:09:42,680 --> 01:09:44,680
Speaker 3: we experience that during COVID, by the way, you know,

1583
01:09:44,840 --> 01:09:46,960
Speaker 3: we forget about the benefits of what we're taking away

1584
01:09:46,960 --> 01:09:51,439
Speaker 3: from everybody and community being part of something. Listening in music,

1585
01:09:51,479 --> 01:09:54,400
Speaker 3: I mean I mad music. Maybe not necessarily the artist

1586
01:09:54,439 --> 01:09:56,400
Speaker 3: you're talking about, but I have music only twenty four

1587
01:09:56,439 --> 01:09:58,240
Speaker 3: hours and in my house twenty four hours out.

1588
01:09:58,280 --> 01:09:59,320
Speaker 1: I never turn it off.

1589
01:10:00,479 --> 01:10:04,240
Speaker 3: You know it's you know, it's either blues, jazz, classic,

1590
01:10:04,360 --> 01:10:06,240
Speaker 3: it's just going twenty four hours ago. I can't live

1591
01:10:06,280 --> 01:10:10,280
Speaker 3: without having music in my in the background. And and

1592
01:10:10,400 --> 01:10:13,200
Speaker 3: for people love concerts and you know, live live events,

1593
01:10:13,200 --> 01:10:15,920
Speaker 3: I can understand exactly where they're coming from. So my

1594
01:10:16,040 --> 01:10:18,640
Speaker 3: proceed is actually, you know, you know what I think

1595
01:10:18,760 --> 01:10:22,679
Speaker 3: is quite amazing this conversation. Not on the business you're built.

1596
01:10:22,920 --> 01:10:26,000
Speaker 3: You're you're pretty young, although you probably to the young

1597
01:10:26,040 --> 01:10:29,240
Speaker 3: people in your business, they probably think you're ancient, but

1598
01:10:29,320 --> 01:10:31,400
Speaker 3: you're pretty young, and in relatively speaking, you build a

1599
01:10:31,400 --> 01:10:31,960
Speaker 3: great business.

1600
01:10:33,040 --> 01:10:34,400
Speaker 2: But I just love energy.

1601
01:10:34,600 --> 01:10:34,800
Speaker 3: Man.

1602
01:10:34,920 --> 01:10:37,880
Speaker 1: You're so fucking energetic, dude, Like it's mad.

1603
01:10:38,920 --> 01:10:40,839
Speaker 2: It might be a bit of the ADHD, which apparently

1604
01:10:40,880 --> 01:10:41,799
Speaker 2: everybody has nowadays.

1605
01:10:41,840 --> 01:10:44,880
Speaker 1: We all got it so but but your energy is mad.

1606
01:10:44,960 --> 01:10:46,680
Speaker 1: For a business, you need to be like that.

1607
01:10:47,160 --> 01:10:49,680
Speaker 3: If you want to run a business successfully, you need

1608
01:10:49,760 --> 01:10:52,479
Speaker 3: to have at least one of the four people to

1609
01:10:52,560 --> 01:10:55,680
Speaker 3: be that dude, and you need someone else to balance.

1610
01:10:55,439 --> 01:10:59,040
Speaker 1: It up again, pulling back, pulling back, Hey, hang on,

1611
01:10:59,120 --> 01:10:59,759
Speaker 1: why don't let's.

1612
01:10:59,600 --> 01:11:01,400
Speaker 3: Have a look at it, unwrap it a bit, and

1613
01:11:01,560 --> 01:11:04,439
Speaker 3: so you test it. But you need that person first

1614
01:11:05,040 --> 01:11:06,080
Speaker 3: nothing happens otherwise.

1615
01:11:06,600 --> 01:11:09,280
Speaker 2: Yeah, thank you. Yeah, well, because I often yeah, I

1616
01:11:09,320 --> 01:11:11,760
Speaker 2: think it wouldn't be anywhere without the three partners.

1617
01:11:11,479 --> 01:11:13,080
Speaker 3: That I have, But they wouldn't be anywhere. They would

1618
01:11:13,080 --> 01:11:15,000
Speaker 3: have nothing to work back on unless I had someone

1619
01:11:15,040 --> 01:11:18,840
Speaker 3: like you. So it's a great symbiotic relationship and that's

1620
01:11:18,840 --> 01:11:20,360
Speaker 3: why businesses work at the end of the day.

1621
01:11:20,439 --> 01:11:22,160
Speaker 1: Well done, mate, Congratulations, Thank you Marke.

1622
01:11:22,200 --> 01:11:23,360
Speaker 2: I appreciate it. Thanks having me