1 00:00:05,160 --> 00:00:06,560 Speaker 1: This is what the Flux. 2 00:00:06,640 --> 00:00:09,600 Speaker 2: I'm Brettan, I'm justin and it's Wednesday, the twentieth of November. 3 00:00:09,680 --> 00:00:13,320 Speaker 1: Joy Boy. Another year down, another round of Shonky Awards 4 00:00:13,400 --> 00:00:16,400 Speaker 1: awarded to the shonkiest brands in Australia. This year, our 5 00:00:16,440 --> 00:00:19,079 Speaker 1: friends at Combank were one of the honorees for the 6 00:00:19,120 --> 00:00:22,119 Speaker 1: fourth time in just twenty years, making Combank the most 7 00:00:22,160 --> 00:00:26,680 Speaker 1: awarded Australian company in Shonky's history. Other winners include TEAMU, 8 00:00:26,920 --> 00:00:29,520 Speaker 1: a few energy retailers and HCF. 9 00:00:29,680 --> 00:00:31,400 Speaker 2: Not exactly the awards list you want to be on, 10 00:00:31,440 --> 00:00:33,839 Speaker 2: bemn nah fox out. Ever sign up to a subscription 11 00:00:33,880 --> 00:00:35,800 Speaker 2: thinking oh, cancel that in a couple of days time 12 00:00:35,840 --> 00:00:38,040 Speaker 2: before it charged, and then forget to cancel it and 13 00:00:38,120 --> 00:00:40,840 Speaker 2: back it hits your bank month on month on Well, 14 00:00:40,920 --> 00:00:44,040 Speaker 2: the Flux Subscription Tracker is your solution. It tracks all 15 00:00:44,080 --> 00:00:46,960 Speaker 2: your subscriptions in the one place, identifies how long you've 16 00:00:47,000 --> 00:00:49,680 Speaker 2: been paying for and then help show which subscriptions that 17 00:00:49,720 --> 00:00:52,080 Speaker 2: you should cancel because you've been spending the way too long. 18 00:00:52,120 --> 00:00:53,760 Speaker 2: So if you want to save some money, make sure 19 00:00:53,760 --> 00:00:56,120 Speaker 2: you download the Flux app and check out the subscription track. 20 00:00:56,240 --> 00:00:59,440 Speaker 1: Three marvelous stories Today Judy Boys do for our first. 21 00:00:59,480 --> 00:01:02,080 Speaker 1: Airtar has raised more than seven and a half million 22 00:01:02,120 --> 00:01:05,319 Speaker 1: bucks from iHeartMedia as part of its plan to expand 23 00:01:05,360 --> 00:01:07,960 Speaker 1: into the US and UK. But at share price got 24 00:01:08,040 --> 00:01:09,440 Speaker 1: whacked following this news. 25 00:01:09,480 --> 00:01:12,320 Speaker 2: So air Tasker raised money, but actual money? Can you 26 00:01:12,400 --> 00:01:13,440 Speaker 2: tell me more? Be there? Yeah? 27 00:01:13,480 --> 00:01:16,960 Speaker 1: So, air Tasker is obviously the online marketplace that enables 28 00:01:17,000 --> 00:01:18,760 Speaker 1: you to outsource everyday tasks. 29 00:01:18,840 --> 00:01:21,400 Speaker 2: Yep uses describe a task and then air taskers a 30 00:01:21,520 --> 00:01:22,679 Speaker 2: bid to complete the. 31 00:01:22,640 --> 00:01:25,000 Speaker 1: Task, and Jazi boy people have asked air taks to 32 00:01:25,040 --> 00:01:28,240 Speaker 1: do a really broad range of regular tasks like help 33 00:01:28,280 --> 00:01:30,679 Speaker 1: me assemble my Ikfi pack, but of course there are 34 00:01:30,720 --> 00:01:33,240 Speaker 1: always a few completely bizarre requests in there. 35 00:01:33,240 --> 00:01:35,440 Speaker 2: Like pretend to be my girlfriend in front of my parents. 36 00:01:36,360 --> 00:01:38,840 Speaker 1: And it was founded in twenty twelve, listed on the 37 00:01:38,840 --> 00:01:42,280 Speaker 1: AX in twenty seventeen, and has plans to now expand 38 00:01:42,360 --> 00:01:44,120 Speaker 1: aggressively in the US and UK. 39 00:01:44,319 --> 00:01:46,360 Speaker 2: So now air Tasker has raised more than seven and 40 00:01:46,360 --> 00:01:49,240 Speaker 2: a half million dollars from iHeartMedia in the US. 41 00:01:49,280 --> 00:01:51,520 Speaker 1: It's also planning to raise another ten mili in cash 42 00:01:51,560 --> 00:01:52,640 Speaker 1: as part of the expansion. 43 00:01:52,680 --> 00:01:54,800 Speaker 2: But then, man, here's the plot twist, because the capital 44 00:01:54,840 --> 00:01:58,160 Speaker 2: from iHeartMedia isn't a traditional cash money injection. 45 00:01:58,360 --> 00:01:59,880 Speaker 1: No no, no. This was in the form of a 46 00:02:00,280 --> 00:02:02,800 Speaker 1: media for equity deal or media capital. 47 00:02:02,880 --> 00:02:06,280 Speaker 2: Next minute, Tasker's share price actually dropped nine percent, So 48 00:02:06,400 --> 00:02:08,679 Speaker 2: what's the key learning here? Media for equity is where 49 00:02:08,680 --> 00:02:12,240 Speaker 2: a company hands out shares in exchange for advertised instead 50 00:02:12,280 --> 00:02:12,840 Speaker 2: of for cash. 51 00:02:12,880 --> 00:02:15,639 Speaker 1: It's perfect for brands like iHeartMedia that have a lot 52 00:02:15,639 --> 00:02:18,880 Speaker 1: of ad space or inventory but maybe not as much cash. 53 00:02:18,880 --> 00:02:21,480 Speaker 1: But by swapping those ad slots for equity, the brand 54 00:02:21,520 --> 00:02:24,320 Speaker 1: like Air Tasker build awareness and the media company like 55 00:02:24,400 --> 00:02:27,560 Speaker 1: iHeartMedia gets a stake in the company success. The plan 56 00:02:27,639 --> 00:02:29,720 Speaker 1: for Air Tasker would be to promote their services to 57 00:02:29,800 --> 00:02:32,040 Speaker 1: as many people as possible through the partnership, and. 58 00:02:31,960 --> 00:02:34,320 Speaker 2: As part of this deal, they'll get access to iHeartMedia's 59 00:02:34,360 --> 00:02:37,280 Speaker 2: network of two hundred and seventy six million monthly users. 60 00:02:37,320 --> 00:02:37,960 Speaker 1: Now does the boy. 61 00:02:38,000 --> 00:02:39,760 Speaker 2: Air Tasker has made a bit of a habit of 62 00:02:39,760 --> 00:02:42,760 Speaker 2: this quid pro quo yep. Its current media for equity 63 00:02:42,760 --> 00:02:45,200 Speaker 2: partnerships have helped it get more than fifty eight million 64 00:02:45,240 --> 00:02:48,480 Speaker 2: dollars in advertising across the UK, the US and Australia 65 00:02:48,520 --> 00:02:48,880 Speaker 2: as well. 66 00:02:48,960 --> 00:02:51,760 Speaker 1: So this deal will help Air tasker drive its brand 67 00:02:51,760 --> 00:02:53,320 Speaker 1: awareness in new markets. 68 00:02:52,919 --> 00:02:55,560 Speaker 2: And they're hoping it will help them expand to assemble 69 00:02:55,560 --> 00:02:57,160 Speaker 2: flat packs all over the world. 70 00:02:57,320 --> 00:03:00,560 Speaker 1: For our second story, OpenAI has launched a brand new 71 00:03:00,639 --> 00:03:04,560 Speaker 1: group chat feature for CHATJPT as it quietly tiptoes towards 72 00:03:04,560 --> 00:03:06,120 Speaker 1: becoming a social platform. 73 00:03:06,360 --> 00:03:08,440 Speaker 2: Is chat rept the new TikTok b man, We're about 74 00:03:08,440 --> 00:03:11,040 Speaker 2: to see ai doing dance challenges probably a ready seen it. 75 00:03:11,120 --> 00:03:12,799 Speaker 2: What is going on here? So we all know that 76 00:03:12,960 --> 00:03:15,360 Speaker 2: open ai is the company behind chat GPT, which is 77 00:03:15,400 --> 00:03:17,960 Speaker 2: now used by more than one hundred million people every 78 00:03:18,000 --> 00:03:18,520 Speaker 2: single week. 79 00:03:18,600 --> 00:03:20,679 Speaker 1: That's almost four times the size of Australia using it 80 00:03:20,720 --> 00:03:23,120 Speaker 1: every week to build a fitness plan. 81 00:03:23,160 --> 00:03:26,679 Speaker 2: Or get questionable and unqualified medical advice on their latest rash. 82 00:03:26,480 --> 00:03:29,360 Speaker 1: One hundred percent. And now chat rept has announced a 83 00:03:29,440 --> 00:03:30,640 Speaker 1: new groups feature. 84 00:03:30,760 --> 00:03:34,320 Speaker 2: Yep, your group Project Trauma from university has officially gone digital. 85 00:03:34,480 --> 00:03:36,760 Speaker 1: Yeah. It allows up to twenty people to work in 86 00:03:36,840 --> 00:03:39,600 Speaker 1: one chat gbt chat and speak to each other in 87 00:03:39,600 --> 00:03:40,040 Speaker 1: the chat. 88 00:03:39,920 --> 00:03:42,040 Speaker 2: As well, and they can also tag chat rept to 89 00:03:42,080 --> 00:03:42,880 Speaker 2: get it to respot. 90 00:03:42,960 --> 00:03:47,640 Speaker 1: And this move follows open aiy's little social makeover recently. 91 00:03:47,280 --> 00:03:50,280 Speaker 2: When they released Saurra the AI video generation tool. It 92 00:03:50,320 --> 00:03:53,000 Speaker 2: came with a TikTok style fee of their AI generated 93 00:03:53,080 --> 00:03:54,200 Speaker 2: video content as well. 94 00:03:54,240 --> 00:03:56,560 Speaker 1: Very spooky stuff, Josie Boy. So what's the key learning here? 95 00:03:56,600 --> 00:03:58,800 Speaker 2: Adding a social layer is one of the most powerful 96 00:03:58,840 --> 00:04:00,000 Speaker 2: growth leavers for tech. 97 00:04:00,480 --> 00:04:03,280 Speaker 1: Because social features turn a product from something and individual 98 00:04:03,360 --> 00:04:06,080 Speaker 1: users into something where you can kind of hang out 99 00:04:06,080 --> 00:04:06,600 Speaker 1: with your friends. 100 00:04:06,720 --> 00:04:09,960 Speaker 2: When a product becomes social, it gains new forms of engagement. 101 00:04:10,040 --> 00:04:13,320 Speaker 1: Think sharing, think collaborating, think quick feedback loops. 102 00:04:13,360 --> 00:04:15,680 Speaker 2: And that's why products like Instagram and TikTok and Slack 103 00:04:15,800 --> 00:04:17,880 Speaker 2: have all embedded social features into it. 104 00:04:17,960 --> 00:04:20,640 Speaker 1: Josey Boy. It might I remind you that Instagram didn't 105 00:04:20,680 --> 00:04:23,160 Speaker 1: start as a social network. It was a simple photo 106 00:04:23,240 --> 00:04:23,800 Speaker 1: filter app. 107 00:04:23,800 --> 00:04:26,200 Speaker 2: But once the founders saw people sharing pictures with friends, 108 00:04:26,320 --> 00:04:29,760 Speaker 2: they doubled down on following and liking and commenting. 109 00:04:29,360 --> 00:04:32,120 Speaker 1: And then by twenty twenty four, Instagram users were uploading 110 00:04:32,240 --> 00:04:34,680 Speaker 1: ninety five million photos per day and three and a 111 00:04:34,680 --> 00:04:36,560 Speaker 1: half billion likes and shares per day. 112 00:04:36,640 --> 00:04:40,320 Speaker 2: Wow. For our third and final story, breaking Rust has 113 00:04:40,360 --> 00:04:43,040 Speaker 2: just hit number one on the US country charts with 114 00:04:43,080 --> 00:04:45,920 Speaker 2: their song Walk My Walk, But there is a serious 115 00:04:45,960 --> 00:04:47,640 Speaker 2: concern from the music industry. 116 00:04:47,920 --> 00:04:51,159 Speaker 1: Them country music purist juzzy Boy. They will need to 117 00:04:51,160 --> 00:04:53,120 Speaker 1: be holding onto their cowboy hats right now. Things are 118 00:04:53,160 --> 00:04:54,640 Speaker 1: getting very weird. Tell me what's going on. 119 00:04:54,960 --> 00:04:57,200 Speaker 2: So the US country charts have always been dominated by 120 00:04:57,279 --> 00:04:59,240 Speaker 2: Nashville's singer songwriters. 121 00:04:58,920 --> 00:05:01,760 Speaker 1: Dolly Pardon, Johnny cas Cash, more recently Morgan Wollen. 122 00:05:01,880 --> 00:05:04,599 Speaker 2: But right now the number one track on Billboard's Country 123 00:05:04,600 --> 00:05:07,680 Speaker 2: Digital Song Sales chart is sung by someone who technically 124 00:05:07,720 --> 00:05:08,640 Speaker 2: doesn't breathe. Yep. 125 00:05:08,640 --> 00:05:11,919 Speaker 1: The artist is rust breaking russ. 126 00:05:11,480 --> 00:05:15,400 Speaker 2: An entirely AI generated outlaw country blues artists. 127 00:05:15,000 --> 00:05:18,200 Speaker 1: And Jasevoyite. Another AI artist, Kane Walker, sits at number 128 00:05:18,240 --> 00:05:19,479 Speaker 1: three with Don't Tread on Me. 129 00:05:19,600 --> 00:05:21,479 Speaker 2: And this isn't just a one off. At least six 130 00:05:21,560 --> 00:05:25,400 Speaker 2: AI or AI assisted artists have already debuted on Billboard 131 00:05:25,480 --> 00:05:26,599 Speaker 2: charts in recent months. 132 00:05:26,600 --> 00:05:28,680 Speaker 1: Because there's a formula to a hit or a viral song, 133 00:05:28,760 --> 00:05:31,280 Speaker 1: and AI knows exactly how to strike that note. 134 00:05:31,320 --> 00:05:33,240 Speaker 2: So true, So what is the key learning here? 135 00:05:33,360 --> 00:05:36,880 Speaker 1: When AI starts creating work that performs well commercially, it 136 00:05:36,960 --> 00:05:40,920 Speaker 1: pushes down the value of human made creativity seeb Man. 137 00:05:41,000 --> 00:05:43,840 Speaker 2: For decades, the music industry has relied on scarcity of 138 00:05:43,920 --> 00:05:45,839 Speaker 2: music and the human emotion for success. 139 00:05:45,920 --> 00:05:49,280 Speaker 1: Humans can only write so many songs from so many experiences, 140 00:05:49,279 --> 00:05:52,000 Speaker 1: and the good ones they're even rarer. But AI doesn't 141 00:05:52,040 --> 00:05:52,599 Speaker 1: have that limit. 142 00:05:52,680 --> 00:05:54,960 Speaker 2: It can pump out endless tracks. 143 00:05:54,640 --> 00:05:56,760 Speaker 1: And then it could flood the market with music that 144 00:05:56,800 --> 00:05:59,240 Speaker 1: performs well based on its volume and virality. 145 00:05:59,240 --> 00:06:01,640 Speaker 2: In fact, then man. A report by APRA Amcoss in 146 00:06:01,680 --> 00:06:04,440 Speaker 2: Australia found that by twenty twenty eight, twenty three percent 147 00:06:04,480 --> 00:06:07,400 Speaker 2: of Australian music creator's revenue will be at risk because 148 00:06:07,440 --> 00:06:08,240 Speaker 2: of generative AI. 149 00:06:08,360 --> 00:06:10,919 Speaker 1: That's estimated to cause about five hundred and twenty million 150 00:06:10,960 --> 00:06:12,800 Speaker 1: dollars of damage to Australian artists. 151 00:06:12,800 --> 00:06:15,080 Speaker 2: So be Man. The new world of music writing is 152 00:06:15,120 --> 00:06:16,279 Speaker 2: potentially changing. 153 00:06:16,400 --> 00:06:19,080 Speaker 1: YEP songs are being written by things that never had 154 00:06:19,080 --> 00:06:20,839 Speaker 1: a childhood, never cried over a breakup. 155 00:06:20,960 --> 00:06:23,120 Speaker 2: But these songs will continue to perform well on a 156 00:06:23,120 --> 00:06:26,720 Speaker 2: global stage unless the music industry stops it. Flux SAM 157 00:06:26,760 --> 00:06:28,880 Speaker 2: if you have one hundreds of dollars of subscriptions every 158 00:06:28,920 --> 00:06:30,760 Speaker 2: single month and you don't even know what to do 159 00:06:30,880 --> 00:06:33,400 Speaker 2: about it or where to start, the Flux Subscription Tracker 160 00:06:33,520 --> 00:06:35,760 Speaker 2: is the first place to go. It identifies all your 161 00:06:35,800 --> 00:06:38,640 Speaker 2: subscriptions in the one place in a Tinder style where 162 00:06:38,640 --> 00:06:41,120 Speaker 2: you can find all your subscriptions and identify the ones 163 00:06:41,200 --> 00:06:43,280 Speaker 2: you're not using so you can cancel it and save 164 00:06:43,360 --> 00:06:45,120 Speaker 2: that money. Every month to make sure to download the 165 00:06:45,120 --> 00:06:46,960 Speaker 2: Flex app and check out the subscription tracker. 166 00:06:47,040 --> 00:06:49,160 Speaker 1: Thanks for listening, and we'll see you on Friday