1 00:00:00,280 --> 00:00:03,880 Speaker 1: This podcast is recorded on Gadigle Land Always was, always 2 00:00:03,880 --> 00:00:09,640 Speaker 1: will be Aboriginal Land. 3 00:00:12,840 --> 00:00:15,000 Speaker 2: Hey Cheeks, I'm ol and I'm sal And this is 4 00:00:15,040 --> 00:00:17,200 Speaker 2: two broad Cheeks, the show that shares life, lessens and 5 00:00:17,239 --> 00:00:21,279 Speaker 2: tips to make you Richie pooh in life and welcome 6 00:00:21,280 --> 00:00:25,320 Speaker 2: back for another Tuesday EP. You get ourser in the studio, 7 00:00:25,560 --> 00:00:29,280 Speaker 2: Shakey Jo's Day, look at It Go and Now. But 8 00:00:29,440 --> 00:00:35,440 Speaker 2: today we have a spy sy episode in store because 9 00:00:35,560 --> 00:00:38,360 Speaker 2: we are going to expose the way that brands are 10 00:00:38,360 --> 00:00:42,560 Speaker 2: tricking you into spending your money in your twenties, thirties, forties, 11 00:00:42,720 --> 00:00:46,400 Speaker 2: fifties and beyond that keeps going baby hundreds, one hundred 12 00:00:46,400 --> 00:00:49,320 Speaker 2: and tens, one hundred and twenties. But yeah, so I 13 00:00:49,360 --> 00:00:53,199 Speaker 2: am so excited because we have done a topic on 14 00:00:53,280 --> 00:00:59,360 Speaker 2: this similarly before, but we've noticed some new tricks, some 15 00:00:59,480 --> 00:01:02,800 Speaker 2: dark pass if you will, that have been popping up, 16 00:01:02,960 --> 00:01:07,399 Speaker 2: especially around sale events and sustainability that, yeah, we want 17 00:01:07,400 --> 00:01:09,360 Speaker 2: to kind of open it up and have the conversation 18 00:01:09,520 --> 00:01:12,880 Speaker 2: because whilst some of these things, let's say, are technically 19 00:01:12,920 --> 00:01:16,240 Speaker 2: not illegal, they're still a little bit cheeky and knowing 20 00:01:16,280 --> 00:01:19,679 Speaker 2: about these tricks means that you won't fall for them. 21 00:01:19,680 --> 00:01:21,920 Speaker 2: And you won't end up wasting your money. So I'm 22 00:01:21,959 --> 00:01:25,199 Speaker 2: really excited to get into it. But before we do that, South, 23 00:01:25,280 --> 00:01:26,640 Speaker 2: tell me what your obsession of the week? 24 00:01:26,840 --> 00:01:31,040 Speaker 3: Yan, Yes, so my obsession of the week is the 25 00:01:31,400 --> 00:01:33,200 Speaker 3: Clinique Black Honey lip Trio. 26 00:01:33,520 --> 00:01:35,920 Speaker 1: Oh here we go, which Al is. 27 00:01:35,880 --> 00:01:38,360 Speaker 3: Across she knows that I'm obsessed with it. It is 28 00:01:38,480 --> 00:01:43,920 Speaker 3: a lip product bundle of the iconic Clinic Black Honey lipstick, 29 00:01:44,520 --> 00:01:47,440 Speaker 3: and then it also comes with a lip liner and 30 00:01:47,520 --> 00:01:50,440 Speaker 3: a glass and it's ninety five dollars but the value 31 00:01:50,520 --> 00:01:53,400 Speaker 3: of the three products is one hundred and thirty five. Wow, 32 00:01:53,440 --> 00:01:56,440 Speaker 3: and now all full sized products too, So you say 33 00:01:56,520 --> 00:01:57,960 Speaker 3: forty dollars with the bundle. 34 00:01:58,120 --> 00:02:02,120 Speaker 1: It's really good. I am a big fear and also 35 00:02:02,840 --> 00:02:04,720 Speaker 1: Arwen wears it in Lord of the Rings. 36 00:02:04,880 --> 00:02:08,960 Speaker 2: Yes, you're big nerd so obviously and also good for me. 37 00:02:09,360 --> 00:02:12,920 Speaker 2: You like never change your lip combo, so, like you, 38 00:02:13,240 --> 00:02:15,679 Speaker 2: putting on a different lipstick is a big thing. 39 00:02:16,000 --> 00:02:19,160 Speaker 3: Yeah, I've really added it into the regular rotation as well. 40 00:02:19,680 --> 00:02:21,280 Speaker 2: I can always tell when you're wearing it, and I 41 00:02:21,320 --> 00:02:22,200 Speaker 2: always think it looks so. 42 00:02:22,200 --> 00:02:25,080 Speaker 1: Lovely Flooding, what's your obsession? 43 00:02:25,280 --> 00:02:27,640 Speaker 2: My obsession of the week is a small brand that 44 00:02:27,680 --> 00:02:31,960 Speaker 2: should be viral, and it is Mountain and Moon. I 45 00:02:32,040 --> 00:02:35,800 Speaker 2: am truly obsessed with their jewelry. It looks like it 46 00:02:35,840 --> 00:02:39,079 Speaker 2: came straight out of like a fantasy book, and it's 47 00:02:39,200 --> 00:02:42,680 Speaker 2: just so unique, it's so different. I love all of 48 00:02:42,720 --> 00:02:45,600 Speaker 2: the like chunky rings, and wearing two of them today. 49 00:02:45,919 --> 00:02:47,799 Speaker 2: Somewhere in one of their necklaces, I meant to put 50 00:02:47,800 --> 00:02:50,200 Speaker 2: their earrings on. But yeah, I just love them. They're 51 00:02:50,200 --> 00:02:53,720 Speaker 2: a small Australian brand. They're based in Melbourne and if 52 00:02:53,760 --> 00:02:57,320 Speaker 2: you're looking for cool girl gold jewelry, this brand is 53 00:02:57,360 --> 00:02:59,200 Speaker 2: one hundred percent the brand you need to check out. 54 00:02:59,520 --> 00:03:02,840 Speaker 2: Not want it at all. I just really like them, 55 00:03:03,240 --> 00:03:08,920 Speaker 2: Like I just have big fun fun, big fun. I 56 00:03:08,960 --> 00:03:10,600 Speaker 2: love your stuff for big fun. 57 00:03:11,600 --> 00:03:14,000 Speaker 1: Yeah, I can confirm. And also every time you wear it, 58 00:03:14,120 --> 00:03:15,440 Speaker 1: you get so many compliments. 59 00:03:15,520 --> 00:03:18,240 Speaker 2: Yeah, Like everyone's just like, Alex, you're sorry pretty, and 60 00:03:18,280 --> 00:03:20,240 Speaker 2: I'm like, yeah, I know, and then they got big Fun. 61 00:03:21,639 --> 00:03:23,680 Speaker 2: Yeah anyway, big Fun. 62 00:03:23,800 --> 00:03:24,560 Speaker 1: That's fine. 63 00:03:25,600 --> 00:03:27,680 Speaker 2: Yeah, that's going to go into the rotation from now on. 64 00:03:27,800 --> 00:03:34,239 Speaker 2: Big Fun. The first trick that is making you spend 65 00:03:34,400 --> 00:03:39,200 Speaker 2: your money in your twenties and beyond is you're not 66 00:03:39,240 --> 00:03:41,840 Speaker 2: getting a good deal you're just getting access to the 67 00:03:41,880 --> 00:03:46,440 Speaker 2: sale early. Okay, I need to talk about this because 68 00:03:46,520 --> 00:03:51,160 Speaker 2: it is something that has been happening gradually over the 69 00:03:51,280 --> 00:03:54,440 Speaker 2: last I'm going to say two years. Right, I've been 70 00:03:54,480 --> 00:03:58,280 Speaker 2: covering sale events in my career since i was twenty one. 71 00:03:58,320 --> 00:04:00,280 Speaker 2: I started my job as a shopping journalist. I was 72 00:04:00,280 --> 00:04:04,960 Speaker 2: twenty one and I'm eighty now I'm twenty nine. Now 73 00:04:05,120 --> 00:04:08,480 Speaker 2: let's use Black Friday as akay study is. Those sales 74 00:04:08,480 --> 00:04:10,640 Speaker 2: are always kind of trickled in a little bit earlier, 75 00:04:10,680 --> 00:04:13,160 Speaker 2: like five years ago. Yeah, if it was a Friday, 76 00:04:13,280 --> 00:04:16,560 Speaker 2: maybe they would start on the Wednesday, earliest on the Monday, 77 00:04:16,839 --> 00:04:22,160 Speaker 2: if someone was rogue the Friday the week before. Rarely. Yeah. Now, 78 00:04:22,440 --> 00:04:25,200 Speaker 2: if we look at Black Friday last year in twenty 79 00:04:25,200 --> 00:04:28,120 Speaker 2: twenty four, brands were starting their sales as early as 80 00:04:28,200 --> 00:04:31,039 Speaker 2: late October, and Black Friday is supposed to be a 81 00:04:31,080 --> 00:04:34,279 Speaker 2: twenty four hour sale period on the twenty ninth of November, 82 00:04:34,480 --> 00:04:36,880 Speaker 2: three days max. If you're going to include Cyber Weekend 83 00:04:36,920 --> 00:04:42,000 Speaker 2: and Cyber Monday and brands going early with these sales 84 00:04:42,720 --> 00:04:45,760 Speaker 2: is not for you. It is not to give you 85 00:04:45,800 --> 00:04:49,360 Speaker 2: a treat of because you're a VIP or because they 86 00:04:49,480 --> 00:04:52,799 Speaker 2: just couldn't wait because they were so excited. It's because 87 00:04:52,839 --> 00:04:56,719 Speaker 2: they want your budget. They want to get access to 88 00:04:56,760 --> 00:05:00,880 Speaker 2: your money and your budget before everyone else scoes live 89 00:05:01,320 --> 00:05:05,400 Speaker 2: because the noise and the marketing spend and the ad 90 00:05:05,480 --> 00:05:08,719 Speaker 2: spend and cutting through all the noise within one twenty 91 00:05:08,720 --> 00:05:11,400 Speaker 2: four hour period of everyone else doing a Black Friday 92 00:05:11,440 --> 00:05:16,080 Speaker 2: sale is too much competition. So starting earlier means that 93 00:05:16,320 --> 00:05:18,200 Speaker 2: you feel like you're getting a treat because you also 94 00:05:18,200 --> 00:05:20,040 Speaker 2: don't want to wait for that Friday because you're so excited. 95 00:05:20,120 --> 00:05:21,599 Speaker 3: Yeah, like i't want to go stop it and you 96 00:05:21,600 --> 00:05:23,240 Speaker 3: don't want to miss out on the sale either. 97 00:05:23,480 --> 00:05:28,000 Speaker 2: Literally, So in order to face less competition against other brands, 98 00:05:28,120 --> 00:05:32,640 Speaker 2: brands are now starting BP sales early bird sales. Yeah, 99 00:05:32,680 --> 00:05:36,360 Speaker 2: there's just a multitude of brands. I would say basically 100 00:05:36,600 --> 00:05:40,040 Speaker 2: every brand last year went early with their Black Friday sale, 101 00:05:40,320 --> 00:05:43,479 Speaker 2: but even with things like after pay Day this year, 102 00:05:43,600 --> 00:05:47,560 Speaker 2: Boxing Day, Like Boxing Day is on one date, but 103 00:05:47,640 --> 00:05:49,120 Speaker 2: people doing it like two weeks early. 104 00:05:49,200 --> 00:05:51,680 Speaker 3: I'm like, stop it when it's on Christmas Day and 105 00:05:51,720 --> 00:05:52,520 Speaker 3: I try to relax. 106 00:05:53,760 --> 00:05:54,240 Speaker 1: Cheat sheet. 107 00:05:54,839 --> 00:05:57,480 Speaker 2: Literally, they like there is a reason for this. They 108 00:05:57,520 --> 00:06:00,680 Speaker 2: want your cash, They want you to spend your money 109 00:06:00,920 --> 00:06:03,520 Speaker 2: before every other brand goes and sale for Black Friday. 110 00:06:03,520 --> 00:06:05,960 Speaker 2: Because then, so let's say Aesos, right, they go live 111 00:06:06,040 --> 00:06:09,880 Speaker 2: early with their sale and you're like, oh my god, 112 00:06:09,920 --> 00:06:12,240 Speaker 2: this is amazing, and you go and you spend three 113 00:06:12,320 --> 00:06:14,520 Speaker 2: hundred dollars on a new dress, maybe some makeup, and 114 00:06:14,560 --> 00:06:17,040 Speaker 2: a new pair of shoes. Right. Black Friday then comes 115 00:06:17,080 --> 00:06:21,640 Speaker 2: around and there's more sales. You can pricematch more, you 116 00:06:21,640 --> 00:06:24,120 Speaker 2: can use the two brooch chicks, cheat shit, get cash back, 117 00:06:24,120 --> 00:06:27,960 Speaker 2: blah blah blah. But you just spent your three hundred dollars, 118 00:06:28,320 --> 00:06:32,839 Speaker 2: so now you one feel guilty for buying more stuff. 119 00:06:32,839 --> 00:06:34,760 Speaker 2: You don't have the same budget, you're not saving as 120 00:06:34,800 --> 00:06:35,400 Speaker 2: much money. 121 00:06:35,720 --> 00:06:38,240 Speaker 3: Yeah, but that's why it's so important as well, ahead 122 00:06:38,240 --> 00:06:41,520 Speaker 3: of sale events to have your wish list, yes organized 123 00:06:41,560 --> 00:06:43,400 Speaker 3: and the things that you know that you absolutely do 124 00:06:43,480 --> 00:06:46,080 Speaker 3: want to get on sale so that you're not swept 125 00:06:46,160 --> 00:06:49,000 Speaker 3: up in the excitement of the sale event if it 126 00:06:49,080 --> 00:06:51,680 Speaker 3: drops early and you buy something just because the sale's there, 127 00:06:51,760 --> 00:06:52,880 Speaker 3: not because you actually need. 128 00:06:52,760 --> 00:06:55,840 Speaker 2: It one hundred percent. Like, it's a genuine and valid 129 00:06:56,200 --> 00:06:59,479 Speaker 2: marketing tactic. It's not illegal. Brands can go live with 130 00:06:59,520 --> 00:07:02,760 Speaker 2: their sales whenever they want. This also isn't any shade 131 00:07:03,320 --> 00:07:06,800 Speaker 2: to those who do, because if you know you want 132 00:07:06,880 --> 00:07:10,240 Speaker 2: a pair of Stacks leggings or jumpers which Slay love 133 00:07:10,240 --> 00:07:14,200 Speaker 2: of Them recommend, then yeah, shop it early. That's fine. 134 00:07:14,480 --> 00:07:16,480 Speaker 2: But that's why you need to know what you want 135 00:07:16,520 --> 00:07:19,840 Speaker 2: to shop. And there are so many other tactics that 136 00:07:20,160 --> 00:07:24,120 Speaker 2: what we're saying lead into what we call or what 137 00:07:24,440 --> 00:07:27,960 Speaker 2: basically is known as the fomo shopper, and it's the 138 00:07:28,000 --> 00:07:32,360 Speaker 2: fear of missing out shopping. So phomo shopping marketing tactics 139 00:07:32,400 --> 00:07:37,239 Speaker 2: look like flash sales twenty four hours only, a VIP code, 140 00:07:38,040 --> 00:07:42,400 Speaker 2: final restock, or like real time user activity. You saw 141 00:07:42,480 --> 00:07:43,760 Speaker 2: one like this as well. 142 00:07:43,880 --> 00:07:44,760 Speaker 1: Yeah, it's like. 143 00:07:45,240 --> 00:07:47,200 Speaker 3: The example of when you're shopping online and you're looking 144 00:07:47,240 --> 00:07:50,240 Speaker 3: at a product and you get a notification that says 145 00:07:50,520 --> 00:07:52,960 Speaker 3: twenty two people are looking at this right now, or 146 00:07:53,200 --> 00:07:55,240 Speaker 3: ten people have this in their car at the moment, 147 00:07:55,440 --> 00:07:58,120 Speaker 3: or Stacy from Victoria brought this two hours ago, and 148 00:07:58,120 --> 00:08:01,040 Speaker 3: it makes me be like, fuck, Stacy's got he's got. 149 00:08:00,280 --> 00:08:04,640 Speaker 2: An it's on purpose to develop a sense of urgency. Again, 150 00:08:04,800 --> 00:08:07,960 Speaker 2: I want to purposes my saying these things. And they're 151 00:08:07,960 --> 00:08:11,120 Speaker 2: not illegal, it's not they're not breaking the law, it's 152 00:08:11,160 --> 00:08:14,360 Speaker 2: a bit shaky, and I think when you are feeling 153 00:08:14,440 --> 00:08:18,520 Speaker 2: a sense of urgency when you're shopping, that is when 154 00:08:18,760 --> 00:08:23,400 Speaker 2: you need to close the laptop, go to bed, wake 155 00:08:23,480 --> 00:08:25,240 Speaker 2: up the next morning, and then see if you still 156 00:08:25,240 --> 00:08:27,600 Speaker 2: want it. The twenty four hour rule, the twenty four 157 00:08:27,720 --> 00:08:29,560 Speaker 2: or even just sleep on it and then see if 158 00:08:29,600 --> 00:08:32,480 Speaker 2: you still want it. Last year, for Black Friday, what 159 00:08:32,600 --> 00:08:35,360 Speaker 2: we were seeing was like up to twenty to seventy 160 00:08:35,400 --> 00:08:39,760 Speaker 2: percent off sitewide, which really is twenty percent off all 161 00:08:39,800 --> 00:08:42,439 Speaker 2: the good shit and up to seventy percent off all 162 00:08:42,440 --> 00:08:46,000 Speaker 2: the shit shit which is in the sale items section. 163 00:08:46,360 --> 00:08:48,920 Speaker 3: Yeah, well, it's like technically they would only have to 164 00:08:48,960 --> 00:08:51,360 Speaker 3: have one product that was up to seventy percent off 165 00:08:51,360 --> 00:08:52,440 Speaker 3: for them to be able to say that. 166 00:08:52,600 --> 00:08:58,720 Speaker 2: So it's cheeky. It's chance's cheeky, and I've had enough. 167 00:09:01,040 --> 00:09:06,920 Speaker 3: Number two Limited edition and the scarcity illusion. So the 168 00:09:07,000 --> 00:09:10,760 Speaker 3: trick is that you're encouraged to buy something because it's 169 00:09:10,840 --> 00:09:13,600 Speaker 3: limited and you won't be able to ever get it again. 170 00:09:14,280 --> 00:09:16,240 Speaker 3: And again it plays on the fear of missing out. 171 00:09:17,080 --> 00:09:20,080 Speaker 3: So there are so many different things in the shopping 172 00:09:20,120 --> 00:09:23,480 Speaker 3: world where we see this happening. A huge one that 173 00:09:23,520 --> 00:09:25,439 Speaker 3: I think we've seen over the last ten years or 174 00:09:25,480 --> 00:09:30,760 Speaker 3: so is food and groceries, how many limited edition and 175 00:09:30,840 --> 00:09:33,960 Speaker 3: collaborations have we seen go across our shelves? 176 00:09:35,559 --> 00:09:36,360 Speaker 2: And I don't. 177 00:09:36,120 --> 00:09:38,360 Speaker 1: Remember this happening when we were growing up, do you. 178 00:09:38,960 --> 00:09:41,240 Speaker 2: It's been happening in like I think the world of 179 00:09:41,280 --> 00:09:45,360 Speaker 2: like sneak is for a really long time. But the 180 00:09:45,440 --> 00:09:49,199 Speaker 2: beauty industry and like that kind of error, it was 181 00:09:49,240 --> 00:09:52,480 Speaker 2: always very much an American thing totally, Like when I 182 00:09:52,559 --> 00:09:54,840 Speaker 2: was working as a shopping journalist, like we would definitely 183 00:09:54,840 --> 00:09:57,960 Speaker 2: see these like popping up on trend mood and stuff 184 00:09:58,000 --> 00:10:01,319 Speaker 2: like that, but it was always very pop culture related, 185 00:10:01,320 --> 00:10:04,280 Speaker 2: Like it was very much more like a Stranger Things 186 00:10:04,559 --> 00:10:08,560 Speaker 2: Xnix collab, you know, not necessarily in food, but I 187 00:10:08,559 --> 00:10:11,199 Speaker 2: think that's where marketing is gone. Yeah, exactly. 188 00:10:11,280 --> 00:10:15,239 Speaker 3: Well, they've probably seen this tactic work in other areas 189 00:10:15,280 --> 00:10:21,040 Speaker 3: such as beauty or music or sneakers, and then they've gone, 190 00:10:21,320 --> 00:10:24,680 Speaker 3: let's do this with a golden gay time collapse with 191 00:10:24,800 --> 00:10:26,920 Speaker 3: every other food item you can mix it with on 192 00:10:26,960 --> 00:10:27,520 Speaker 3: the shelves. 193 00:10:28,200 --> 00:10:30,680 Speaker 1: And it's interesting though, because it works. 194 00:10:30,920 --> 00:10:34,520 Speaker 3: And a study conducted by YouGov found that consumers are 195 00:10:34,520 --> 00:10:37,600 Speaker 3: thirty eight percent more likely to buy food or grocery items. 196 00:10:37,600 --> 00:10:39,720 Speaker 3: If they're advertised as limited edition. 197 00:10:39,840 --> 00:10:44,160 Speaker 2: Well well yeah, because it's that essence of being like. 198 00:10:44,080 --> 00:10:46,200 Speaker 1: Oh well I want to try it, even if they're 199 00:10:46,240 --> 00:10:47,720 Speaker 1: the most rogue combo. 200 00:10:47,880 --> 00:10:50,199 Speaker 2: What it's like the rogus combo you've seen? 201 00:10:50,640 --> 00:10:53,880 Speaker 3: All the veggiemite ones are the ones that really I'm like, 202 00:10:54,440 --> 00:10:58,160 Speaker 3: really you want that? Even the veggie might shakeer fries 203 00:10:58,920 --> 00:10:59,440 Speaker 3: I don't want. 204 00:10:59,640 --> 00:11:04,079 Speaker 2: Yeah, you might flavored chips, yeah, or like the seventeen 205 00:11:04,120 --> 00:11:08,640 Speaker 2: different flavors of a mcclurry. We want oreos and miniem andems. 206 00:11:08,840 --> 00:11:11,319 Speaker 2: Don't fuck around with it or like bisk off everything. 207 00:11:11,600 --> 00:11:14,240 Speaker 3: Yeah, But like you were saying, we've seen this in 208 00:11:14,280 --> 00:11:17,600 Speaker 3: fashion as well. Nike is a huge example of this. 209 00:11:18,040 --> 00:11:20,679 Speaker 3: They have this app called the sneakers App. 210 00:11:20,720 --> 00:11:21,360 Speaker 1: Have you seen this? 211 00:11:21,880 --> 00:11:22,080 Speaker 2: No? 212 00:11:22,440 --> 00:11:25,880 Speaker 3: And you can sign up and you can save different 213 00:11:25,920 --> 00:11:28,240 Speaker 3: styles that are coming up in the app, and then 214 00:11:28,280 --> 00:11:32,520 Speaker 3: you'll get notified when they're available and they drop in 215 00:11:32,600 --> 00:11:35,520 Speaker 3: really limited drops, and so of course you're going to 216 00:11:35,559 --> 00:11:37,200 Speaker 3: be like, yes, I'll say this and I'll sign up 217 00:11:37,200 --> 00:11:39,040 Speaker 3: because who knows when they're going to drop it and 218 00:11:39,080 --> 00:11:39,800 Speaker 3: what size. 219 00:11:39,520 --> 00:11:41,559 Speaker 1: It's going to be in, and I want to get it. 220 00:11:42,160 --> 00:11:44,959 Speaker 3: But I think it is that sense of urgency and 221 00:11:45,000 --> 00:11:48,480 Speaker 3: that the scarcity of it that makes you be like, 222 00:11:48,520 --> 00:11:50,559 Speaker 3: oh yeah, I got these sneakers and there was only 223 00:11:50,679 --> 00:11:52,479 Speaker 3: an X number made. 224 00:11:52,800 --> 00:11:54,280 Speaker 1: But if they were just on the. 225 00:11:54,200 --> 00:11:57,160 Speaker 2: Shells, yes, oh my god. I agreed. 226 00:11:57,240 --> 00:11:59,080 Speaker 1: And we see it in music as well. 227 00:11:59,440 --> 00:12:00,600 Speaker 2: I love this example. 228 00:12:01,080 --> 00:12:02,719 Speaker 1: Last year I was. 229 00:12:02,679 --> 00:12:07,920 Speaker 2: Scared or whatever it's you do you babies, is all 230 00:12:07,960 --> 00:12:08,360 Speaker 2: we'll say. 231 00:12:08,400 --> 00:12:10,559 Speaker 1: But last year, when Taylor. 232 00:12:10,320 --> 00:12:15,079 Speaker 3: Swift released her twenty twenty four release, The Tortured Poets Department, 233 00:12:15,480 --> 00:12:23,160 Speaker 3: she dropped nineteen physical variants of that record, nineteen, not 234 00:12:23,280 --> 00:12:25,600 Speaker 3: to mention all of the digital variants that you could 235 00:12:25,640 --> 00:12:28,839 Speaker 3: download as well. So by the end of last year 236 00:12:29,200 --> 00:12:32,920 Speaker 3: she had released thirty six variants of the same album. 237 00:12:33,200 --> 00:12:36,800 Speaker 2: I know, yeah, see and do you know what? And 238 00:12:36,840 --> 00:12:39,920 Speaker 2: this is no shade to Taylor Swift, please did God 239 00:12:40,000 --> 00:12:42,400 Speaker 2: don't take it that way. We've seen I'm terrified of 240 00:12:42,440 --> 00:12:46,920 Speaker 2: the internet. But I would say this, regardless of the artist, 241 00:12:47,640 --> 00:12:51,240 Speaker 2: to put out thirty four different variants of the one 242 00:12:51,559 --> 00:12:58,160 Speaker 2: album is a disservice to your fans to continuously update 243 00:12:58,400 --> 00:13:01,840 Speaker 2: something that they've probably are already spent money on, to 244 00:13:02,000 --> 00:13:06,400 Speaker 2: then have them miss out on something again, is not 245 00:13:07,200 --> 00:13:11,640 Speaker 2: a good service to them, because they're probably teenage girls 246 00:13:11,880 --> 00:13:15,040 Speaker 2: who are saving up their pocket money from their lemonade 247 00:13:15,040 --> 00:13:19,520 Speaker 2: stand because they still do this, and they've saved up 248 00:13:19,559 --> 00:13:23,079 Speaker 2: to buy buy that CD or buy the vinyl record 249 00:13:23,200 --> 00:13:25,319 Speaker 2: or whatever it is. And then a month later, and 250 00:13:25,360 --> 00:13:26,960 Speaker 2: I'm not saying this is a narrative, I'm saying this 251 00:13:27,120 --> 00:13:30,120 Speaker 2: in a collective term, then the next one comes out 252 00:13:30,360 --> 00:13:33,520 Speaker 2: with the two bonus songs that were recorded in twenty 253 00:13:33,520 --> 00:13:38,040 Speaker 2: four Hurtz or whatever difference it was, and then then 254 00:13:38,120 --> 00:13:39,800 Speaker 2: they're like, oh, but now I need that one. 255 00:13:40,320 --> 00:13:42,240 Speaker 1: And I am a huge fan girl. 256 00:13:42,640 --> 00:13:46,920 Speaker 3: I love a limited edition vinyl or I'm more than 257 00:13:46,960 --> 00:13:50,040 Speaker 3: happy to invest in something that is an expression of 258 00:13:50,080 --> 00:13:51,480 Speaker 3: my fandom. 259 00:13:51,520 --> 00:13:53,120 Speaker 1: But what I always. 260 00:13:52,800 --> 00:13:55,880 Speaker 3: Ask myself is would I buy this even if it 261 00:13:55,920 --> 00:13:56,920 Speaker 3: wasn't limited edition? 262 00:13:57,280 --> 00:13:58,720 Speaker 1: Yeah, And if it's something that. 263 00:13:58,760 --> 00:14:02,320 Speaker 3: I actually would want, regardless of whether or not I 264 00:14:02,360 --> 00:14:05,960 Speaker 3: could buy it anytime or for a limited time, then 265 00:14:06,000 --> 00:14:09,600 Speaker 3: I'll get it. Because I also know that that special 266 00:14:09,679 --> 00:14:12,000 Speaker 3: feeling won't last well. 267 00:14:12,080 --> 00:14:14,720 Speaker 2: The limited edition will probably be out next year as well. 268 00:14:15,240 --> 00:14:18,599 Speaker 2: This is a very valid conversation that's actually happening in 269 00:14:18,640 --> 00:14:22,320 Speaker 2: the BOOKTEP community and people are really annoyed at the 270 00:14:22,320 --> 00:14:25,400 Speaker 2: fact that like when books are coming out, it's the 271 00:14:25,440 --> 00:14:28,920 Speaker 2: special edition which is ranging from forty dollars to sixty dollars, 272 00:14:28,920 --> 00:14:31,000 Speaker 2: which is just a lot of money to be spending 273 00:14:31,320 --> 00:14:35,359 Speaker 2: on a book. And then even like Akata they released 274 00:14:35,720 --> 00:14:41,200 Speaker 2: these special edition limited edition night Court covers, right, and 275 00:14:41,240 --> 00:14:43,920 Speaker 2: it was basically the same covers in black, right, and 276 00:14:43,960 --> 00:14:48,000 Speaker 2: people like this is very obviously a money grab. And 277 00:14:48,040 --> 00:14:50,200 Speaker 2: that's the thing is you have to look at these 278 00:14:50,200 --> 00:14:56,080 Speaker 2: limited edition things is unfortunately sometimes they are purely a 279 00:14:56,200 --> 00:14:59,200 Speaker 2: money grab. And like asking that question of being like 280 00:14:59,320 --> 00:15:02,440 Speaker 2: what actually is limited about this? Like do I truly 281 00:15:02,520 --> 00:15:05,680 Speaker 2: love this? Our next trick to make you send money 282 00:15:05,720 --> 00:15:08,960 Speaker 2: in your twenties and beyond is greenwashing and the place 283 00:15:09,000 --> 00:15:14,080 Speaker 2: of affordable brands. Now the trick here is spending more 284 00:15:14,360 --> 00:15:19,960 Speaker 2: means it's more environmentally friendly. Wrong. Yeah, Sadly, unfortunately that 285 00:15:20,120 --> 00:15:23,440 Speaker 2: is a false narrative because I think we would all know, 286 00:15:23,840 --> 00:15:26,680 Speaker 2: but at this point in time, what greenwashing is, because 287 00:15:26,720 --> 00:15:28,680 Speaker 2: it's one of the most popular tricks of the trade 288 00:15:28,680 --> 00:15:32,520 Speaker 2: to spend your money because if you haven't and you'd 289 00:15:32,520 --> 00:15:36,280 Speaker 2: like a little refresher. Greenwashing is the practice of deceptively 290 00:15:36,400 --> 00:15:41,160 Speaker 2: portraying a product, service, or company as environmentally friendly when 291 00:15:41,200 --> 00:15:45,760 Speaker 2: it is not, often through false or misleading claims. So 292 00:15:46,360 --> 00:15:50,440 Speaker 2: we've spoken about one of these resources on the Pod before, 293 00:15:50,560 --> 00:15:53,240 Speaker 2: but a little refresher because it's been a while, is 294 00:15:53,240 --> 00:15:55,400 Speaker 2: that there are actually two free websites that you can 295 00:15:55,520 --> 00:16:00,240 Speaker 2: use to fact check a brand's sustainability scores. So the 296 00:16:00,280 --> 00:16:02,400 Speaker 2: first one is Good on You. It's a website that 297 00:16:02,480 --> 00:16:04,800 Speaker 2: has a brand directory and their rate brands out of 298 00:16:04,880 --> 00:16:09,160 Speaker 2: five and it's completely free. The other one is Baptist 299 00:16:09,320 --> 00:16:14,400 Speaker 2: World Aid Ethical Fashion Guide Australia and they conduct this yearly. 300 00:16:14,720 --> 00:16:17,240 Speaker 2: Is a great resource. They've got heaps of Australian brands 301 00:16:17,320 --> 00:16:22,680 Speaker 2: in there, including like Age, Kmart, all those good stuff, 302 00:16:22,720 --> 00:16:25,920 Speaker 2: all those good inns, right, and you'd be surprised why 303 00:16:25,960 --> 00:16:27,760 Speaker 2: Kmart sits in there. It actually sits in the top 304 00:16:27,800 --> 00:16:32,040 Speaker 2: twenty percent, which is crazy. Kmart has a higher sustainability 305 00:16:32,040 --> 00:16:35,200 Speaker 2: score than Age. It's crazy. But I think what's really 306 00:16:35,200 --> 00:16:39,120 Speaker 2: interesting in this conversation is with more consumers understanding the 307 00:16:39,120 --> 00:16:42,520 Speaker 2: effects of the fashion industry on the planet, brands are 308 00:16:42,560 --> 00:16:47,920 Speaker 2: attempting to appeal to this value by using terms like 309 00:16:48,080 --> 00:16:55,120 Speaker 2: recycled materials or lower impact or eco reade. But the 310 00:16:55,160 --> 00:17:00,040 Speaker 2: regulations surrounding this are really unclear. I asked a friend 311 00:17:00,120 --> 00:17:04,320 Speaker 2: who works in the fashion industry whether there was a 312 00:17:04,359 --> 00:17:07,520 Speaker 2: certain percentage of a garment that needs to be recycled 313 00:17:07,600 --> 00:17:10,320 Speaker 2: in order to claim it was made with recycling materials, 314 00:17:10,640 --> 00:17:13,560 Speaker 2: and she said no. So I'm like, can you just 315 00:17:13,600 --> 00:17:15,840 Speaker 2: pick up a string on the floor, yeah, put that 316 00:17:15,960 --> 00:17:18,880 Speaker 2: in the collar, And they're like, oh, recycled. When we're 317 00:17:18,920 --> 00:17:23,280 Speaker 2: doing this research, another really interesting thing I found was 318 00:17:23,359 --> 00:17:29,159 Speaker 2: actually surrounding imagery and greenwashing using imagery, and again the 319 00:17:29,240 --> 00:17:34,120 Speaker 2: lack of regulations around that. So they'll shoot content, whether 320 00:17:34,160 --> 00:17:37,400 Speaker 2: it's on socials or for the website, and it's in 321 00:17:37,440 --> 00:17:42,320 Speaker 2: this green field with the farmer, cottage core aesthetic. She's 322 00:17:42,359 --> 00:17:44,400 Speaker 2: got a band, dinner and her hair and a basket 323 00:17:44,440 --> 00:17:49,120 Speaker 2: on her arm and she's picking apples, putting apples, my dear. Yeah, 324 00:17:49,160 --> 00:17:52,000 Speaker 2: I know, but it gives this illusion of oh, it's 325 00:17:52,119 --> 00:17:57,280 Speaker 2: so slow and conservative and gentle, because look, she cares 326 00:17:57,280 --> 00:17:59,640 Speaker 2: about the environment, she's picking. 327 00:17:59,320 --> 00:18:01,119 Speaker 1: Flowers, she's one with the earth. 328 00:18:01,200 --> 00:18:04,720 Speaker 2: Yeah, And that this is actually another type of green 329 00:18:04,880 --> 00:18:08,359 Speaker 2: washing that I didn't even realize. But it's subconscious, like 330 00:18:08,400 --> 00:18:12,480 Speaker 2: it's supposed to trick you. Yeah, and it's actually wild 331 00:18:12,480 --> 00:18:16,000 Speaker 2: because Asos and Boo who actually got a warning in 332 00:18:16,119 --> 00:18:20,760 Speaker 2: the UK for doing this. So The Guardian stated that 333 00:18:20,880 --> 00:18:24,720 Speaker 2: brands had to commit to set out clearly what products 334 00:18:24,840 --> 00:18:29,200 Speaker 2: qualify for eco rangers, not use in quotes natural imagery 335 00:18:29,280 --> 00:18:31,960 Speaker 2: such as green leaves to make a product look better 336 00:18:32,000 --> 00:18:35,040 Speaker 2: than it is, and to give clear information on why 337 00:18:35,080 --> 00:18:40,200 Speaker 2: fabrics count as sustainable. So basically, just because the brand 338 00:18:40,280 --> 00:18:42,280 Speaker 2: did a photo shoot with like a cottage core aesthetic 339 00:18:42,400 --> 00:18:45,119 Speaker 2: does not mean that it was more sustainably made. So 340 00:18:45,480 --> 00:18:47,720 Speaker 2: it's interesting and it also does open up And we 341 00:18:47,840 --> 00:18:49,880 Speaker 2: kind of touched on this in the recent episode where 342 00:18:49,920 --> 00:18:54,200 Speaker 2: we discussed Pretty Little Thing and the conversation around shopping 343 00:18:54,280 --> 00:18:57,560 Speaker 2: and the cost of living crisis, because unfortunately it's hard 344 00:18:57,600 --> 00:19:01,879 Speaker 2: to get one with the other. Yeah, it's normally this 345 00:19:02,080 --> 00:19:06,040 Speaker 2: or that situation. Traditionally, more sustainable brands are tied to 346 00:19:06,080 --> 00:19:10,680 Speaker 2: a higher price point due to more modest methods of production, 347 00:19:11,000 --> 00:19:15,159 Speaker 2: which incurs a higher production cost. Therefore that gets passed 348 00:19:15,160 --> 00:19:19,119 Speaker 2: onto the consumer. More affordable brands are traditionally more reflective 349 00:19:19,160 --> 00:19:22,280 Speaker 2: of the economic climate, the cost of living, and they're 350 00:19:22,320 --> 00:19:25,840 Speaker 2: often more inclusive, so they have larger size ranges, they 351 00:19:25,880 --> 00:19:29,439 Speaker 2: have more products for more people. So this is the 352 00:19:29,480 --> 00:19:32,479 Speaker 2: part where brands are tricking you into spending more money 353 00:19:32,920 --> 00:19:36,679 Speaker 2: is when they're not affordable nor are they good for 354 00:19:36,760 --> 00:19:40,439 Speaker 2: the environment. The trigg is coming from these shoots that 355 00:19:40,520 --> 00:19:44,160 Speaker 2: are really high quality and they look really slow and gorgeous. 356 00:19:44,359 --> 00:19:49,160 Speaker 2: The price points really high, and that's it. So for example, 357 00:19:49,240 --> 00:19:52,360 Speaker 2: we pulled some brands from Good on You that have 358 00:19:52,560 --> 00:19:55,919 Speaker 2: a one out of five sustainability score. So brands are 359 00:19:55,920 --> 00:20:00,359 Speaker 2: the one out of five sustainability score include Skims, House 360 00:20:00,400 --> 00:20:05,480 Speaker 2: of CB, Revolve like these brands have very high price 361 00:20:05,560 --> 00:20:11,280 Speaker 2: points and not a lot of sustainability information or support 362 00:20:11,359 --> 00:20:14,080 Speaker 2: to back it up. Because I think Skims, for example, 363 00:20:14,160 --> 00:20:17,160 Speaker 2: they have a very very low score because they haven't 364 00:20:17,160 --> 00:20:19,600 Speaker 2: provided the information. But you have a really good point 365 00:20:19,640 --> 00:20:19,920 Speaker 2: to this. 366 00:20:20,000 --> 00:20:22,520 Speaker 3: As we were saying, this is a marketing tactic and 367 00:20:22,640 --> 00:20:25,800 Speaker 3: businesses are using this to appeal to people because it 368 00:20:25,840 --> 00:20:29,520 Speaker 3: aligns with their values and people care about sustainability and 369 00:20:29,760 --> 00:20:32,919 Speaker 3: our impact on the planet. So if they were doing 370 00:20:33,240 --> 00:20:36,360 Speaker 3: sustainable and ethical practices, they would be screaming this from 371 00:20:36,400 --> 00:20:39,680 Speaker 3: the rooftops because that in itself is a marketing strategy 372 00:20:39,720 --> 00:20:43,760 Speaker 3: for them. So even though the information isn't available. The 373 00:20:43,800 --> 00:20:46,359 Speaker 3: fact that it isn't is a red flag exactly. 374 00:20:46,560 --> 00:20:49,320 Speaker 2: But like their brands that their thing is like, Yep, 375 00:20:49,440 --> 00:20:53,800 Speaker 2: we're affordable, like Kmart's coming in and they are there 376 00:20:53,800 --> 00:20:56,760 Speaker 2: for the cost of living. Girl, It's like, not everyone 377 00:20:56,760 --> 00:20:59,680 Speaker 2: can afford to be spending lots and lots of dollars 378 00:21:00,080 --> 00:21:03,160 Speaker 2: on a blue button app Yeah, okay. And also they 379 00:21:03,160 --> 00:21:04,919 Speaker 2: want to get clothes that are in their size, and 380 00:21:04,920 --> 00:21:06,520 Speaker 2: they want to get closed in their size. They want 381 00:21:06,520 --> 00:21:07,920 Speaker 2: to be able to go to a store that's near 382 00:21:07,960 --> 00:21:09,000 Speaker 2: them in order to try it on. 383 00:21:09,280 --> 00:21:11,920 Speaker 1: Like the most sustainable thing to do is to not buy. 384 00:21:11,960 --> 00:21:15,960 Speaker 2: Exactly, I think, but that's not entirely realistic. But the 385 00:21:16,119 --> 00:21:19,480 Speaker 2: other really interesting thing is that you can also argue 386 00:21:19,640 --> 00:21:23,840 Speaker 2: this same case with beauty. So when looking on Good 387 00:21:23,880 --> 00:21:27,760 Speaker 2: on You, nas, Dior, and Chanelle all have a sustainability 388 00:21:27,760 --> 00:21:31,760 Speaker 2: score of two out of five, whereas Nicks Cosmetics has 389 00:21:31,760 --> 00:21:34,560 Speaker 2: a three out of five score and Lush has a 390 00:21:34,640 --> 00:21:37,960 Speaker 2: four out of five score, And both Nicks and Lush 391 00:21:38,000 --> 00:21:43,119 Speaker 2: have a very significantly more affordable price point. So yeah, 392 00:21:43,200 --> 00:21:45,880 Speaker 2: the trick here is just because it's more expensive does 393 00:21:45,960 --> 00:21:49,680 Speaker 2: not mean it's more environmentally friendly this one. I wanted 394 00:21:49,720 --> 00:21:51,520 Speaker 2: to include this one because this is a personal pet 395 00:21:51,560 --> 00:21:55,000 Speaker 2: peeop of mine. I really quickly and this trick is 396 00:21:55,040 --> 00:22:00,280 Speaker 2: the automatic email and text subscriptions. Just because I bought's 397 00:22:00,320 --> 00:22:02,119 Speaker 2: something from you does not mean I want to be 398 00:22:02,200 --> 00:22:06,280 Speaker 2: on your fucking newsletter. Stop emailing me and texting me 399 00:22:06,760 --> 00:22:09,680 Speaker 2: and doing all that. It's really annoying. And it actually 400 00:22:09,840 --> 00:22:15,159 Speaker 2: has a name, and it's called dark patterns. So I 401 00:22:15,240 --> 00:22:18,479 Speaker 2: actually found this on a government website that was teaching 402 00:22:18,520 --> 00:22:22,200 Speaker 2: brands and telling brands not to do this. So if 403 00:22:22,200 --> 00:22:26,480 Speaker 2: we're using the example of automatic emails and tech subscriptions, 404 00:22:26,840 --> 00:22:30,399 Speaker 2: this technique has always been a really sneaky way of 405 00:22:30,840 --> 00:22:34,400 Speaker 2: keeping you as a customer because it's what brands call 406 00:22:34,680 --> 00:22:38,440 Speaker 2: owned audiences. It means that they don't have to compete 407 00:22:38,480 --> 00:22:42,520 Speaker 2: against an algorithm such as social media to get in 408 00:22:42,520 --> 00:22:45,159 Speaker 2: front of your eyeballs, and they can pull you back 409 00:22:45,520 --> 00:22:49,160 Speaker 2: and back by being like, we miss you, he's twenty percent, 410 00:22:50,080 --> 00:22:54,560 Speaker 2: it's your birthday, he's ten dollars, as if we're best 411 00:22:54,560 --> 00:22:57,840 Speaker 2: fucking friends, and like again, pop off. It's a marketing tactic. 412 00:22:57,880 --> 00:23:00,320 Speaker 2: They're allowed to do it. Yeah, here's that's where I 413 00:23:00,400 --> 00:23:02,640 Speaker 2: get annoyed. And this is what the dark patterns are 414 00:23:02,800 --> 00:23:06,399 Speaker 2: is the pre checked box that says sign up to 415 00:23:06,720 --> 00:23:11,479 Speaker 2: email and newsletter promotions. What promotions, it's your new collection. 416 00:23:11,600 --> 00:23:14,480 Speaker 2: Every week, some brands email you as much as three 417 00:23:14,520 --> 00:23:15,280 Speaker 2: times a day. 418 00:23:15,640 --> 00:23:17,919 Speaker 3: Yeah, I'm hearing from some brands more than I am 419 00:23:18,000 --> 00:23:19,000 Speaker 3: from my friends and family. 420 00:23:19,160 --> 00:23:22,159 Speaker 2: Literally, I hear from some brands more than I talk 421 00:23:22,200 --> 00:23:25,520 Speaker 2: to my own fucking matter. Even worse is now brands 422 00:23:25,600 --> 00:23:30,159 Speaker 2: are baking in email subscriptions into their terms and conditions 423 00:23:30,200 --> 00:23:35,120 Speaker 2: of purchase, so when you purchase something, you automatically get 424 00:23:35,200 --> 00:23:40,400 Speaker 2: subscribed to their email newsletter, which is fucked. I think 425 00:23:40,440 --> 00:23:44,399 Speaker 2: this is fucked because I just find it gross. I 426 00:23:44,440 --> 00:23:47,679 Speaker 2: find it weird, and I think it should be a choice. 427 00:23:48,000 --> 00:23:51,400 Speaker 2: And it is literally something you can choose to do 428 00:23:51,800 --> 00:23:55,280 Speaker 2: on the back end of Shopify, which like multiple brands 429 00:23:55,280 --> 00:23:57,560 Speaker 2: and most brands use which When we were building the 430 00:23:57,640 --> 00:24:00,480 Speaker 2: Rich in Life Shopify website and I saw it was 431 00:24:00,520 --> 00:24:03,400 Speaker 2: an option to click that you can automatically subscribe people 432 00:24:03,400 --> 00:24:06,040 Speaker 2: to your email newsletter, I was like nope, yeah, no, 433 00:24:06,200 --> 00:24:08,199 Speaker 2: I was like, that goes against everything I believe in. 434 00:24:08,640 --> 00:24:09,520 Speaker 2: Everything I believe in. 435 00:24:10,000 --> 00:24:11,320 Speaker 1: Here is where it gets worse. 436 00:24:11,920 --> 00:24:15,359 Speaker 2: Have you ever unsubscribed from an email or a text 437 00:24:15,440 --> 00:24:19,600 Speaker 2: messaging supply and they still email or text you. Yes, 438 00:24:19,800 --> 00:24:22,800 Speaker 2: it's a dark pattern. It's not an accident. It is 439 00:24:22,840 --> 00:24:26,320 Speaker 2: not an accident. It is a legit thing that you 440 00:24:26,480 --> 00:24:29,920 Speaker 2: actually don't get like taken off the list. There are 441 00:24:29,920 --> 00:24:32,359 Speaker 2: some brands that keep you on there and just still 442 00:24:32,440 --> 00:24:35,440 Speaker 2: keep texting you or still keep emailing you, and it's 443 00:24:35,480 --> 00:24:36,679 Speaker 2: called a dark pattern. 444 00:24:37,000 --> 00:24:37,680 Speaker 1: You pricks. 445 00:24:37,840 --> 00:24:39,040 Speaker 2: Yep, it's a dark pattern? 446 00:24:39,200 --> 00:24:41,400 Speaker 1: Is it like built into their terms and conditions that 447 00:24:41,720 --> 00:24:42,879 Speaker 1: once you think. 448 00:24:42,760 --> 00:24:46,199 Speaker 2: That, I don't know, I don't know. But basically I 449 00:24:46,280 --> 00:24:50,479 Speaker 2: was reading this on a site that conducted a study. 450 00:24:50,560 --> 00:24:53,600 Speaker 2: The site's called putting dot Cool, and they did a 451 00:24:53,760 --> 00:24:58,679 Speaker 2: whole study into dark patterns and they've listed out so 452 00:24:58,880 --> 00:25:01,359 Speaker 2: many like one of them. Have you ever opened a 453 00:25:01,400 --> 00:25:03,560 Speaker 2: website and been forced to agree to a series of 454 00:25:03,600 --> 00:25:06,720 Speaker 2: pop ups asking if you opt into ad tracking that's 455 00:25:06,760 --> 00:25:09,879 Speaker 2: a cookie banner and they're riddled with dark patterns. Or 456 00:25:09,920 --> 00:25:12,720 Speaker 2: perhaps you've been shopping on a website where a countdown 457 00:25:12,800 --> 00:25:16,240 Speaker 2: timer reminding you when a sail is about to end, 458 00:25:16,640 --> 00:25:18,879 Speaker 2: or maybe there was a warning sign that the stock 459 00:25:19,040 --> 00:25:22,760 Speaker 2: was low. Those are dark patterns. Another one was that 460 00:25:22,880 --> 00:25:27,400 Speaker 2: a Princeton University ran a twenty nineteen study where they 461 00:25:27,440 --> 00:25:32,800 Speaker 2: scanned over eleven thousand shopping websites and found one eight 462 00:25:32,880 --> 00:25:36,479 Speaker 2: hundred and eighteen examples of dark patterns on eleven percent 463 00:25:36,920 --> 00:25:40,760 Speaker 2: of the websites. And the research also found that shopping 464 00:25:40,760 --> 00:25:44,680 Speaker 2: websites that were more popular according to Alexa rankings were 465 00:25:44,760 --> 00:25:48,320 Speaker 2: more likely to feature dark patterns. They're getting this hooked 466 00:25:48,600 --> 00:25:50,240 Speaker 2: before we end. I have a little list from the 467 00:25:50,320 --> 00:25:55,239 Speaker 2: Queensland Government on their page that lists a bunch of 468 00:25:55,280 --> 00:25:59,960 Speaker 2: common dark patterns, and the definition that they use is 469 00:26:00,040 --> 00:26:03,439 Speaker 2: that dark patterns are tactics used by websites or apps 470 00:26:03,440 --> 00:26:07,320 Speaker 2: to nudge, manipulate, or trick customers into spending more money 471 00:26:07,359 --> 00:26:10,959 Speaker 2: than they'd planned or providing personal data that's not needed. 472 00:26:11,400 --> 00:26:13,320 Speaker 2: So here are the ways that brands are tricking you 473 00:26:13,359 --> 00:26:18,800 Speaker 2: into spending more money. Scarcity issues so low stock, final restock, 474 00:26:19,040 --> 00:26:23,160 Speaker 2: not coming back. Trick questions, so trick questions are confusing 475 00:26:23,240 --> 00:26:28,480 Speaker 2: language to urge customers to make certain decisions. Activity notifications. 476 00:26:28,800 --> 00:26:32,240 Speaker 2: So Jessica just brought five of this eye shadow palette 477 00:26:32,320 --> 00:26:35,879 Speaker 2: and twenty two people are looking at this now confirm 478 00:26:36,280 --> 00:26:41,199 Speaker 2: shaming loaded language designed to make customers feel silly or 479 00:26:41,240 --> 00:26:44,520 Speaker 2: worried if they don't agree to buying what your business offers. 480 00:26:44,760 --> 00:26:48,240 Speaker 2: So it's typically used with subscription offers or big ticket items. 481 00:26:48,880 --> 00:26:52,960 Speaker 2: Forced continuity, and I'm going to call it forced continuity 482 00:26:53,520 --> 00:26:59,639 Speaker 2: because I this is basically when brands make it hard 483 00:26:59,840 --> 00:27:04,520 Speaker 2: for customers to unsubscribe from a service or cancel the account. 484 00:27:04,960 --> 00:27:07,080 Speaker 2: The amount of times I have to look up how 485 00:27:07,119 --> 00:27:11,280 Speaker 2: to cancel X with a brand is ridiculous. They make 486 00:27:11,359 --> 00:27:14,199 Speaker 2: it hard on purpose. Another way that they do this 487 00:27:14,320 --> 00:27:16,679 Speaker 2: is because you have to call or email evil and 488 00:27:16,720 --> 00:27:20,679 Speaker 2: you ever get through. So redirection on nagging is another way, 489 00:27:20,760 --> 00:27:22,760 Speaker 2: and it's when they use pop ups or offers to 490 00:27:22,920 --> 00:27:26,159 Speaker 2: try and move customers away from what they want to do. 491 00:27:26,240 --> 00:27:27,960 Speaker 2: So an example of this would be if you're about 492 00:27:28,000 --> 00:27:30,600 Speaker 2: to close the tab and they go, wait, don't go 493 00:27:31,280 --> 00:27:37,000 Speaker 2: he's ten dollars. That's that's redirection or nagging. Or when 494 00:27:37,040 --> 00:27:39,360 Speaker 2: you open up the site and they have like seventeen 495 00:27:39,400 --> 00:27:41,880 Speaker 2: pop ups of being like do you want to sign 496 00:27:42,000 --> 00:27:43,719 Speaker 2: up to win a five hundred dollars out child? Do 497 00:27:43,760 --> 00:27:45,520 Speaker 2: you want to have this? Do you want to become 498 00:27:45,560 --> 00:27:49,399 Speaker 2: a millionaire? Alone? They're like, fuck, I just wanted to 499 00:27:49,400 --> 00:27:54,600 Speaker 2: buy groceries. Yeah, I was gonna spend money, literally. And 500 00:27:54,640 --> 00:27:57,919 Speaker 2: then lastly is data grabs. So data grabs are designed 501 00:27:57,920 --> 00:28:01,439 Speaker 2: features or functionality built into website or apps specifically to 502 00:28:01,520 --> 00:28:04,919 Speaker 2: collect more consumer data. Then your business needs to provide 503 00:28:04,960 --> 00:28:08,200 Speaker 2: for a product of service. And then false hierarchy is 504 00:28:08,200 --> 00:28:10,919 Speaker 2: a web design feature that tries to influence customers towards 505 00:28:10,920 --> 00:28:15,040 Speaker 2: a particular product or service using image or font size, color, 506 00:28:15,119 --> 00:28:18,000 Speaker 2: or placement of options. So there's actually a current, really 507 00:28:18,000 --> 00:28:22,679 Speaker 2: interesting conversation around best sellers. Oh yeah, and whether or 508 00:28:22,680 --> 00:28:25,199 Speaker 2: not those are the best sellers or are they just 509 00:28:25,480 --> 00:28:26,800 Speaker 2: what brands are wanting. 510 00:28:26,560 --> 00:28:28,040 Speaker 1: To get rid of. It's stock they want to get 511 00:28:28,080 --> 00:28:28,399 Speaker 1: rid of. 512 00:28:28,800 --> 00:28:30,399 Speaker 2: Are they best sellers or do you just want to 513 00:28:30,440 --> 00:28:32,280 Speaker 2: sell it? Bitch? 514 00:28:32,400 --> 00:28:35,840 Speaker 1: Oh my god, I feel so betrayed. Of course, we 515 00:28:36,280 --> 00:28:37,040 Speaker 1: love shopping. 516 00:28:37,080 --> 00:28:38,120 Speaker 2: We love shopping. 517 00:28:38,280 --> 00:28:42,280 Speaker 3: A lot of these things are very common and longstanding 518 00:28:42,440 --> 00:28:46,160 Speaker 3: marketing practices. And like I was saying, a lot of 519 00:28:46,160 --> 00:28:51,720 Speaker 3: these things aren't illegal, they're not inherently bad or evil. 520 00:28:51,760 --> 00:28:52,840 Speaker 2: But I don't know. Some of them are. 521 00:28:52,960 --> 00:28:55,840 Speaker 3: Some of them are, Mama, But they're designed to manipulate 522 00:28:55,880 --> 00:28:57,960 Speaker 3: you to spend more money, which, at the end of 523 00:28:58,000 --> 00:29:01,000 Speaker 3: the day, like a business is there to make money. 524 00:29:01,520 --> 00:29:04,680 Speaker 3: And I think the whole reason that we've shared this 525 00:29:04,760 --> 00:29:07,080 Speaker 3: with you and done a whole episode on this is 526 00:29:07,120 --> 00:29:09,200 Speaker 3: so that you can shop more mindfully. Yes, And when 527 00:29:09,240 --> 00:29:11,520 Speaker 3: you see those pop ups or you see the twenty 528 00:29:11,520 --> 00:29:13,720 Speaker 3: two people are looking at this, you'll be like, I know. 529 00:29:13,720 --> 00:29:14,200 Speaker 1: What that is. 530 00:29:14,280 --> 00:29:16,040 Speaker 2: Yeah, and I know what you're trying to do. 531 00:29:16,160 --> 00:29:18,320 Speaker 1: And if you want it, you fucking buy it. 532 00:29:18,520 --> 00:29:19,440 Speaker 2: Yes, you buy it. 533 00:29:20,280 --> 00:29:21,479 Speaker 1: But should we move on to advices? 534 00:29:21,600 --> 00:29:23,200 Speaker 2: We move on to advice to the chicks because I 535 00:29:23,200 --> 00:29:24,440 Speaker 2: feel like a rant's coming on. 536 00:29:29,000 --> 00:29:31,200 Speaker 1: My boyfriend and I have been living together for over 537 00:29:31,240 --> 00:29:31,800 Speaker 1: a year now. 538 00:29:33,800 --> 00:29:39,280 Speaker 2: That's a wrap, I digress. 539 00:29:39,480 --> 00:29:41,640 Speaker 3: We've been living together for over a year now, and 540 00:29:41,680 --> 00:29:44,280 Speaker 3: we agree we moved in a bit too soon. We 541 00:29:44,320 --> 00:29:47,520 Speaker 3: are trying to create some space to spend more intentional 542 00:29:47,560 --> 00:29:48,200 Speaker 3: time together. 543 00:29:48,400 --> 00:29:49,440 Speaker 1: Do you have any tips. 544 00:29:49,920 --> 00:29:51,920 Speaker 3: We live in a small apartment and I have the 545 00:29:51,960 --> 00:29:54,840 Speaker 3: best group of girlfriends that I hang with all the time. 546 00:29:54,920 --> 00:29:56,840 Speaker 3: But I don't want to feel like I can't unwind 547 00:29:56,880 --> 00:30:00,400 Speaker 3: at home without disturbing the space. So she and her 548 00:30:00,400 --> 00:30:04,000 Speaker 3: partner have moved in together. It's been a year and 549 00:30:04,240 --> 00:30:06,200 Speaker 3: I feel like maybe they're getting on each other's nerves 550 00:30:06,200 --> 00:30:08,800 Speaker 3: a little bit because they're spending so much time together, 551 00:30:08,920 --> 00:30:11,120 Speaker 3: so they're trying to figure out, Okay, we live in a. 552 00:30:11,040 --> 00:30:13,520 Speaker 2: One way, we have some alone how can we have 553 00:30:13,560 --> 00:30:15,440 Speaker 2: some alone time? Yeah. 554 00:30:15,480 --> 00:30:18,720 Speaker 3: I think this is a pretty common occurrence, especially after 555 00:30:18,760 --> 00:30:21,320 Speaker 3: a year, because by that point, you know, maybe the 556 00:30:21,360 --> 00:30:24,520 Speaker 3: honeymoon period has you know, rubbed off a little bit 557 00:30:24,560 --> 00:30:27,680 Speaker 3: and you realize some of the interesting habits that your 558 00:30:27,680 --> 00:30:31,000 Speaker 3: partner has and whatnot. So I think this is totally 559 00:30:31,080 --> 00:30:33,880 Speaker 3: fair enough. But I honestly think that even if you 560 00:30:33,920 --> 00:30:37,000 Speaker 3: and your partner absolutely love spending all of your time together, 561 00:30:37,240 --> 00:30:41,120 Speaker 3: making the point to have intentional time apart and having 562 00:30:41,160 --> 00:30:44,360 Speaker 3: space and having your own thing is so important, Like, 563 00:30:44,480 --> 00:30:47,920 Speaker 3: regardless of how you feel and where the relationship is. 564 00:30:48,840 --> 00:30:51,760 Speaker 3: If you have like a big group of girlfriends and 565 00:30:51,800 --> 00:30:55,320 Speaker 3: you're concerned about like having them over all the time 566 00:30:55,360 --> 00:30:58,120 Speaker 3: because you're in like a small space, you said that 567 00:30:58,160 --> 00:31:00,840 Speaker 3: you wanted like to keep it as your place. Unwined, 568 00:31:01,920 --> 00:31:05,800 Speaker 3: you can look for hobbies that are outside of the home, like. 569 00:31:05,760 --> 00:31:08,800 Speaker 1: Could you and your girlfriends do a pottery. 570 00:31:08,360 --> 00:31:11,200 Speaker 3: Class or something together, trivia night or a trivia night 571 00:31:11,320 --> 00:31:12,520 Speaker 3: like go to the log like a. 572 00:31:12,480 --> 00:31:15,840 Speaker 2: Wednesday girl night, drag bingo so fun. 573 00:31:16,040 --> 00:31:20,280 Speaker 3: Yeah, job, yes, exactly. Like there are so many places 574 00:31:20,280 --> 00:31:22,360 Speaker 3: that do book clubs. I've heard that there's this place. 575 00:31:22,880 --> 00:31:24,960 Speaker 3: It's called the Basic Bitch book Club. They're going to 576 00:31:25,000 --> 00:31:29,080 Speaker 3: be having some in person events coming a link in 577 00:31:29,120 --> 00:31:29,680 Speaker 3: the show. 578 00:31:29,720 --> 00:31:30,960 Speaker 1: Did she stay on top of that? 579 00:31:31,200 --> 00:31:33,120 Speaker 2: Did she say that she was wanting to spend more 580 00:31:33,160 --> 00:31:34,560 Speaker 2: intentional time with him? 581 00:31:34,920 --> 00:31:36,960 Speaker 3: Yes, so part of it was that she wants to 582 00:31:37,000 --> 00:31:38,760 Speaker 3: have space so that she can. 583 00:31:39,240 --> 00:31:40,680 Speaker 1: I think she's looking for two things. 584 00:31:40,760 --> 00:31:47,120 Speaker 2: I know why she's going through. When you move in together, 585 00:31:47,760 --> 00:31:51,120 Speaker 2: like Barkley and Amazing, because before that, it's like you 586 00:31:51,160 --> 00:31:53,520 Speaker 2: go and visit your partner and then you go home. 587 00:31:53,560 --> 00:31:58,200 Speaker 2: And because I guess you get to miss them. When 588 00:31:58,240 --> 00:32:04,440 Speaker 2: you live together, you don't really get the same kind 589 00:32:04,480 --> 00:32:07,800 Speaker 2: of distance that is like, Oh, I'm going to go 590 00:32:07,840 --> 00:32:10,240 Speaker 2: to your house tonight. Oh, I'm going because they're always there. 591 00:32:10,400 --> 00:32:13,400 Speaker 2: They're always there bitsh Yeah. And it kind of means 592 00:32:13,440 --> 00:32:16,800 Speaker 2: that when you're spending time together, it doesn't necessarily have 593 00:32:16,920 --> 00:32:19,400 Speaker 2: that intention behind it, and you can fall into the 594 00:32:19,440 --> 00:32:22,040 Speaker 2: thing of where you just watch TV, eat dinner, go 595 00:32:22,080 --> 00:32:24,280 Speaker 2: to bed. Yeah that's also fine. I love doing that, 596 00:32:24,560 --> 00:32:26,520 Speaker 2: But I get what she's saying because it's their first 597 00:32:26,560 --> 00:32:29,440 Speaker 2: year and now they now they're hitting the routine. Now 598 00:32:29,480 --> 00:32:32,720 Speaker 2: they're hitting maybe what some may view as a lull 599 00:32:33,480 --> 00:32:37,360 Speaker 2: but a l la but it's not that. And I 600 00:32:37,400 --> 00:32:41,800 Speaker 2: think wanting to have intentional time together is so key 601 00:32:41,920 --> 00:32:44,280 Speaker 2: and so important to living with a partner. You can 602 00:32:44,320 --> 00:32:47,760 Speaker 2: look at things, for example, like no screen nights, so 603 00:32:48,120 --> 00:32:51,240 Speaker 2: a night that you spend time together and your phones 604 00:32:51,280 --> 00:32:53,719 Speaker 2: are in another room, you don't watch TV. Maybe you 605 00:32:53,760 --> 00:32:56,680 Speaker 2: play a board game. Maybe you play Phase ten. I 606 00:32:56,720 --> 00:32:59,600 Speaker 2: love Fase ten. It's a great game. Don't listen to 607 00:32:59,680 --> 00:33:02,600 Speaker 2: anyone tells you it's not then not trustworthy. Or you 608 00:33:02,680 --> 00:33:05,600 Speaker 2: play chess or play something. You can get conversation cards 609 00:33:05,680 --> 00:33:09,920 Speaker 2: rich conversations from our website if you or wherever, literally 610 00:33:10,200 --> 00:33:11,720 Speaker 2: you could do whatever you want. 611 00:33:11,840 --> 00:33:15,000 Speaker 3: You can have sex, you could cook something together you like, 612 00:33:15,080 --> 00:33:17,840 Speaker 3: find a new recipe and make a point of doing 613 00:33:17,880 --> 00:33:19,320 Speaker 3: that once a week, once a week. 614 00:33:19,360 --> 00:33:21,480 Speaker 2: Just start with once a week. Yeah, I think more 615 00:33:21,520 --> 00:33:24,560 Speaker 2: than that's brobably too much because you need to you'r 616 00:33:24,600 --> 00:33:29,560 Speaker 2: alone time to unwind. Then it's also okay to just 617 00:33:29,600 --> 00:33:32,640 Speaker 2: do nothing with your partner, because that's something that I 618 00:33:32,680 --> 00:33:34,920 Speaker 2: absolutely fall into that I want my life to be 619 00:33:35,000 --> 00:33:38,200 Speaker 2: like a rom Con movie book with everything so exciting. 620 00:33:38,200 --> 00:33:40,200 Speaker 2: And if I feel like all I'm doing is going 621 00:33:40,240 --> 00:33:41,960 Speaker 2: to work, going home, watching TV, sitting next to my 622 00:33:42,000 --> 00:33:44,400 Speaker 2: boyfriend and being like this is good night, I'm like 623 00:33:44,480 --> 00:33:46,280 Speaker 2: what I'm an aunt, I'm a robot? 624 00:33:46,400 --> 00:33:48,600 Speaker 1: Yeah, or like my life has lost the magic? 625 00:33:48,760 --> 00:33:50,760 Speaker 2: Yeah, And you're like, is my life boring? Is my 626 00:33:50,800 --> 00:33:53,440 Speaker 2: life not exciting? No? Like, there are going to be 627 00:33:53,440 --> 00:33:57,120 Speaker 2: times in your life where the most exciting thing is 628 00:33:57,200 --> 00:34:00,240 Speaker 2: going home, sitting on the couch, eating dinner, and go 629 00:34:00,280 --> 00:34:01,920 Speaker 2: on to bed, And there's going to be a time 630 00:34:01,920 --> 00:34:05,120 Speaker 2: in your life where you are thinking, fuck, I wish 631 00:34:05,160 --> 00:34:05,840 Speaker 2: I could do that. 632 00:34:06,360 --> 00:34:06,640 Speaker 1: Yeah. 633 00:34:06,720 --> 00:34:08,520 Speaker 2: There will be a time in your life that maybe 634 00:34:08,520 --> 00:34:10,480 Speaker 2: if you decide to have kids, that you were just 635 00:34:10,480 --> 00:34:12,080 Speaker 2: gonna think, fuck, oh, I wish we could just sit 636 00:34:12,120 --> 00:34:14,000 Speaker 2: on the couch and not talk. So even in those 637 00:34:14,040 --> 00:34:15,760 Speaker 2: times where you're like this is a little bit boring, 638 00:34:16,280 --> 00:34:18,560 Speaker 2: Well this isn't really what I want, there will be 639 00:34:18,560 --> 00:34:20,200 Speaker 2: a time that you're like, I wish I could have that. 640 00:34:20,520 --> 00:34:21,320 Speaker 1: Yeah, totally. 641 00:34:21,400 --> 00:34:23,480 Speaker 2: And I genuinely think it's so fine for you to 642 00:34:23,480 --> 00:34:25,239 Speaker 2: want your alone time as well. Yeah, I feel like 643 00:34:25,280 --> 00:34:28,200 Speaker 2: there's three things that you need to do. Find hobbies 644 00:34:28,239 --> 00:34:30,799 Speaker 2: that you can do separately. Doesn't mean that you have 645 00:34:30,840 --> 00:34:32,319 Speaker 2: to both be out of the house, but. 646 00:34:32,640 --> 00:34:34,120 Speaker 1: That you're doing independently. 647 00:34:34,760 --> 00:34:37,560 Speaker 3: Come up with one way that you can spend intentional 648 00:34:37,600 --> 00:34:39,320 Speaker 3: time together in the week. 649 00:34:39,440 --> 00:34:41,760 Speaker 1: We've given a couple of examples. 650 00:34:41,560 --> 00:34:44,480 Speaker 3: And number three is looking for ways to spend time 651 00:34:44,520 --> 00:34:46,400 Speaker 3: with your girlfriends outside of your apartment. 652 00:34:47,040 --> 00:34:49,239 Speaker 2: I want to actually finish with a funny tweet that 653 00:34:49,280 --> 00:34:53,520 Speaker 2: I read and this is like a nice note dead. Yeah. Ready, 654 00:34:53,880 --> 00:34:56,480 Speaker 2: this woman just farted so loud in the bathroom. I 655 00:34:56,480 --> 00:34:58,919 Speaker 2: could just feel she was embarrassed, so I farted back 656 00:34:59,040 --> 00:35:00,720 Speaker 2: just to make her not fe also alone. 657 00:35:04,600 --> 00:35:07,440 Speaker 1: That is honestly the perfect way to wrap up. 658 00:35:09,160 --> 00:35:13,200 Speaker 2: Anyone that doesn't laugh at apart Joe murderer. They've killed 659 00:35:13,200 --> 00:35:16,680 Speaker 2: at least ten people. Yeah, that's interesting. You can't trust 660 00:35:16,680 --> 00:35:18,440 Speaker 2: anyone that doesn't laugh at apart Joe. True. 661 00:35:19,080 --> 00:35:21,759 Speaker 1: Well, on that note, thanks for having us in the 662 00:35:21,840 --> 00:35:22,280 Speaker 1: year Holes. 663 00:35:22,360 --> 00:35:24,320 Speaker 3: We love to be here, and thank you to m 664 00:35:24,360 --> 00:35:27,040 Speaker 3: ik Made for making today's episode happened. Bye love you, 665 00:35:27,160 --> 00:35:31,600 Speaker 3: love you Bye.