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Speaker 1: This is what the Flux I'm brandan, I'm justin fun.

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Speaker 1: Dated fifteenth of September.

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Speaker 2: Jessie, Wait, what are the odds of Mark Zuckerberg sewing Meta?

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Speaker 2: Well you would think zero, but it actually happened. Not

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Speaker 2: that Zuckerberg. This one's a lawyer whose firm's Facebook page

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Speaker 2: has been shut down five times for impersonating the part

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Speaker 2: Man part Robot CEO. And now this Mark Zuckerberg is

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Speaker 2: suing Meta and he's had the name longer than the

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Speaker 2: other Zuckerberg.

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Speaker 1: Lots of Zuckerberg's going on b Man, but I don't

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Speaker 1: think he takes part man part Robert does the cleanan's butt. Sam.

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Speaker 1: If you're always looking at your bank out wondering where

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Speaker 1: your money goes, there is one way to track it,

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Speaker 1: and it is in the Flux Budgeting Tool. It tracks

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Speaker 1: all your expenses, all of your savings, and categorizes where

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Speaker 1: your money's gone for the last thirty days and twelve months.

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Speaker 1: So if you want to see where your money's going

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Speaker 1: and how you can save more, make sure to download

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Speaker 1: the plucks app and check out the Budgeting Talk.

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Speaker 2: Three Lofty stories today, Josie, boy, let's do it for

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Speaker 2: our first Entertainment saw it shares plunged thirty six percent

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Speaker 2: in a single day last week. But don't panic, juzzy boy.

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Speaker 2: There is a reason.

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Speaker 1: Must be because millionaire hot seats no longer on thereby

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Speaker 1: man tell me wrong.

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Speaker 2: Nine Entertainment is one of Australia's major media companies, running

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Speaker 2: TV networks like Channel nine and nine Honey.

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Speaker 1: Also newspapers like The Sydney Morning Herald, The Age, the

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Speaker 1: Australian Financial Review. Not to forget, it also owns the

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Speaker 1: streaming platform stan.

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Speaker 2: Lee Yes Fun Fact. Nine Entertainment also owned a sixty

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Speaker 2: percent stake in Domain, the property listing platform.

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Speaker 1: That was until it recently cashed out with a one

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Speaker 1: point four billion dollar sale when Domain was sold to

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Speaker 1: the US real estate platform Costar.

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Speaker 2: The Jazzy Boy. While nine was flush with this Domain cash,

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Speaker 2: it chose not to invest most of the cash from

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Speaker 2: the Domain sale now.

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Speaker 1: Instead, it decided to return seven hundred and eighty mil

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Speaker 1: two investors, or roughly forty nine cents per share.

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Speaker 2: That's on top of the four cents per share dividend

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Speaker 2: it already promised and.

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Speaker 1: Be man Late last week, Nine Entertainment shares plummeted thirty

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Speaker 1: six percent in a single day. But it wasn't because

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Speaker 1: of any big earnings down.

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Speaker 2: No, no, no, no. It was because its shares had

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Speaker 2: gone X dividend.

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Speaker 1: So what is the key learning year?

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Speaker 2: When companies pay dividends, there's a key date to know,

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Speaker 2: the ex dividend date.

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Speaker 1: The X dividend date is the day when a share

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Speaker 1: starts trading without the right to its next dividend payment.

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Speaker 2: So as an investor, it means that if you buy

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Speaker 2: shares before this date, you're entitled to the dividend, but

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Speaker 2: if you buy.

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Speaker 1: The shares on or after the date, then you miss out.

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Speaker 2: So juzzy boy. Because of this, a company share price

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Speaker 2: usually drops by roughly the same amount as the dividend

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Speaker 2: being paid.

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Speaker 1: For example, if the company declares a one dollar dividend,

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Speaker 1: its share price will generally fall by that one dollar

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Speaker 1: when it goes ext dividend.

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Speaker 2: For nine Entertainment, It's fifty three cent dividend payment to

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Speaker 2: investors went ex dividend.

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Speaker 1: Last week, which is why it shares dropped by around

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Speaker 1: fifty six percent by the end of the X dividend date.

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Speaker 2: So juzzy boy. This drop was not actually tied to

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Speaker 2: any updates in nine's performance.

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Speaker 1: YEP and nine Entertainment was one of more than thirty

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Speaker 1: five companies to go x dividend last week.

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Speaker 2: But Dividend had a monster special dividend from the domain sale.

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Speaker 2: That's why it dropped so much more than other company.

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Speaker 1: For our second story, the Good Guys has been slapped

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Speaker 1: with a thirteen and a half million dollar fine the

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Speaker 1: misleading customers with dodgy store credit promos.

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Speaker 2: Come in and will slasher store credits? Tell me more?

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Speaker 2: Jusey boy, you'd seen that one?

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Speaker 1: Be man now. The Good Guys started in Melbourne back

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Speaker 1: in nineteen fifty two under the name Mighty Mewers.

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Speaker 2: Yep. It sells white goods like fridges and washing machines,

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Speaker 2: your air frys, your TVs, even dare I say bar bq.

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Speaker 2: It was acquired by Jbhi fi E in twenty sixteen

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Speaker 2: for eight hundred and seventy million bucks and be man.

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Speaker 1: Between July twenty nineteen and August twenty twenty three, the

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Speaker 1: Good Guys ran one hundred and sixteen promotions where they

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Speaker 1: offered customers store credit.

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Speaker 2: Which was branded as store cash.

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Speaker 1: This store cash ranged from ten dollars to one thousand

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Speaker 1: dollars depending on what you bought or how you paid.

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Speaker 2: But his the thing jusi boy. The expiring period was

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Speaker 2: often buried in the fine print, and it was sometimes

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Speaker 2: just seven to ten days.

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Speaker 1: And to make matters worse, customers only qualified if they

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Speaker 1: stayed subscribed to the good Guy's marketing emails.

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Speaker 2: So now the federal court has fined the Good Guys

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Speaker 2: thirteen and a half a million bucks in order them

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Speaker 2: to make good with their customers and be man.

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Speaker 1: All these campaigns are meant to be net positive for

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Speaker 1: the company. If done wrong, it can lead to more

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Speaker 1: harm than good. So true, So what is the key

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Speaker 1: learning here? Promotions like store credits are designed to drive

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Speaker 1: short term sales spikes, but they don't always build long

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Speaker 1: term customer loyals.

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Speaker 2: In fact, when the fine print catches customers out, the

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Speaker 2: opposite can often happen.

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Speaker 1: Yeah, for the Good Guys, the store cash campaigns may

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Speaker 1: have padded sales figures in the moment, but the fine

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Speaker 1: as well as remediation costs, has really hurt their bottom line.

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Speaker 2: Not to mention reputational risk the next time they do

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Speaker 2: a promo.

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Speaker 1: So true, long term value comes from building trust and

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Speaker 1: delivering consistent service, not from luring people in with misleading offers.

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Speaker 1: For our third and final story, Adobe shares have climbed

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Speaker 1: after the software design giant has seen its customers spending

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Speaker 1: big on AI design.

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Speaker 2: Looks like Photoshop just got a fresh filter pack. Juzzy boy,

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Speaker 2: go on here.

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Speaker 1: Okay, so Adobe is the creative software behemoth. Find Photoshop

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Speaker 1: and Illustrator and Dacrobat.

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Speaker 2: Aka the toolkit. But almost every designer swears by, curses

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Speaker 2: out and secretly cannot live without.

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Speaker 1: And be Man. It's also the professional designing subscription experience

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Speaker 1: is so confusing that you need Illustrator just to work

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Speaker 1: out how to cancel. And for the last two decades,

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Speaker 1: Adobe has been known as the design darling as it

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Speaker 1: continued to grow in dominance.

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Speaker 2: Until Canva and Figma and others entered the chat.

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Speaker 1: In fact, over the past twelve months, be Man Adobe

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Speaker 1: share prices have fallen by twenty four percent.

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Speaker 2: But now Adobe has announced its Q three adjusted earnings

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Speaker 2: of five point nine to nine billion bucks in revenue,

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Speaker 2: which is ahead of analyst forecasts for.

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Speaker 1: On top of that, it's AI powered and your recurring

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Speaker 1: revenue cracked five billion US dollars.

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Speaker 2: Because Adobe is very keen to show investors that its

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Speaker 2: customers are paying for its generative AI features and josiboy.

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Speaker 2: While Adobe's competitive moat seemed to be cracking, it's holding

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Speaker 2: up for now.

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Speaker 1: So true, So what is the key learning here?

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Speaker 2: A competitive moat refers to the advantages that help the

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Speaker 2: company protect its market share against rivals.

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Speaker 1: For Adobe, its mote is built on three key layers. First,

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Speaker 1: its brand recognition is enormous yep. For many, Photoshop is

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Speaker 1: practically a verb. Secondly, its ecosystem is very sticky yep.

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Speaker 2: Once businesses adopt Adobe tools across marketing and design and documents,

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Speaker 2: switching to another provider is costly and pretty disruptive. And Thirdly,

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Speaker 2: it's got an enterprise reputation that is tied to security

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Speaker 2: and compliance yep. Adobe makes a big deal of being

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Speaker 2: quote commercially safe.

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Speaker 1: Especially important when ninety nine percent of the Fortune one

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Speaker 1: hundred companies are supposedly using Adobe's AI tools.

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Speaker 2: So josey boy. Adobe is hoping that investors believe that

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Speaker 2: its mote is still deep enough in the face of

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Speaker 2: new threats.

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Speaker 1: Because canvas and Figma are common hard Yeah, Sam, If

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Speaker 1: you want to know where your money's going, how you're

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Speaker 1: spending it, and how you can save more. It is

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Speaker 1: all in the Flux Budgeon tool or we track while

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Speaker 1: you're spending, identify your savings, and also show you subscriptions

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Speaker 1: that you could be canceling. Make sure it's downloak the

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Speaker 1: Flux app and check out the budgeting talk to save

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Speaker 1: some

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Speaker 2: MORELA thanks for listening and we'll see you on a

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Speaker 2: Wednesday