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Speaker 1: Welcome to the mentor and I'm Mark Boris Daniel Bova. Welcome

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Speaker 1: to the Mentor. Mate, No, thank you the gym the founder. Yeah,

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Speaker 1: he's on your own by self.

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Speaker 2: My wife was a big part of it. She's still

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Speaker 2: to this day is still quite active and definitely plays

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Speaker 2: a big role in the brand and the aesthetics of

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Speaker 2: the space. So yeah, a bit of a family effort.

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Speaker 1: Yeah, how does it worked? Like you're pretty young, but like,

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Speaker 1: have you always been like a gym guy, like I'm

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Speaker 1: in terms of being a trainer or what's your deal?

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Speaker 2: Yeah, I mean I've been in the industry for probably

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Speaker 2: fifteen years now in more capacity though, So for me,

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Speaker 2: like I guess the story of my time in training

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Speaker 2: people started, you know, in mom and dad's mom and

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Speaker 2: Dad's front yard, and I get that's where the name

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Speaker 2: of the yard comes from. Is it all started in

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Speaker 2: mom and dad's front yard after work training and where

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Speaker 2: we're working? So I was working. I left school in

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Speaker 2: year nine, year ten and worked for the family business.

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Speaker 2: But what is a panel beater?

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Speaker 1: Panel bet right?

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Speaker 2: And in the smash repairs. So we grew up in

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Speaker 2: obviously the Italian heritage grew up in the fruit shops

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Speaker 2: and and yeah, I got to year ten and school

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Speaker 2: probably wasn't you know, I wasn't relating to it real well.

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Speaker 2: And dad and my uncle were like, come on, let's

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Speaker 2: get to work. So I grew up in the panel

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Speaker 2: shops and then I was training and competing at that time,

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Speaker 2: obviously but working with family. So we're obviously like rugby

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Speaker 2: league playing rugby league and surf luff saving and you

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Speaker 2: know a lot of our team sports ocean paddling. And

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Speaker 2: then I just love training people. So three days a

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Speaker 2: week week Monday, Wednesday, Friday, I would have all my

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Speaker 2: mates come around after work and we turned out we

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Speaker 2: had about forty to fifty people turn up three days

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Speaker 2: a week, and I just ran these crazy workouts your

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Speaker 2: mum and Dad's front yard. And that's what I've.

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Speaker 1: Often wondered, how or why someone becomes a trainer, and

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Speaker 1: then someone become becomes can become someone who gets trained,

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Speaker 1: like you know, for me, someone I've trained all my life.

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Speaker 1: I've never really wanted to be the guys telling it saying,

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Speaker 1: you know, like you know, you go around the group

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Speaker 1: and say, okay, there's ten of verse, and you call

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Speaker 1: the first lot of sit ups and you do this,

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Speaker 1: you know, like, you know this ship me. I didn't

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Speaker 1: want to do it. I just do what everyone else doing.

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Speaker 1: Just tell me what to do, I'll do it. Yeah,

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Speaker 1: And there'd be to be some guys who just love saying, Okay,

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Speaker 1: we're going to do crunches and we're going to do

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Speaker 1: blah blah blah. And some guys want to be the

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Speaker 1: when girls want to be the let's call it the

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Speaker 1: leader of the group in terms of what we should do,

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Speaker 1: and the other ones of us used to just want

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Speaker 1: to go along with it. What do you reckon? It

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Speaker 1: is because you've gone and done it.

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Speaker 2: Yeah.

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Speaker 1: For me as a kid, you were a young blake.

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Speaker 2: Yeah, I just I just had a passion for it.

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Speaker 2: I was just passionate about it, you know.

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Speaker 1: I just like like your passionate about you said, I

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Speaker 1: want to fuck this. I want them to do this.

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Speaker 1: There's something I saw on YouTube. I want them, I reckon,

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Speaker 1: I want everyone to do that. Do you want them

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Speaker 1: to be good or you just want to lead?

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Speaker 2: I think just that leadership having people rely on you,

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Speaker 2: but obviously pulling them through and building that resilience. Like

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Speaker 2: I think that it's like being the captain of the

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Speaker 2: footy team. I always wanted to be the captain, or

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Speaker 2: I always wanted to be the leader. You know. It's

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Speaker 2: that competitive nature that drives into the passion of seeing

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Speaker 2: people complete and train hard, and the feeling I think

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Speaker 2: you get after a good workout with a group of

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Speaker 2: mates is ultimately, I think the most one of the

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Speaker 2: most rewarding things, and you build relationships so strongly that

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Speaker 2: way and very quickly, so I think it's just more

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Speaker 2: for me. It was more just a passion and about

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Speaker 2: delivering an amazing experience for my mates, and that's how

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Speaker 2: I kind of started.

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Speaker 1: So you're still pretty young, so I probably presume going

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Speaker 1: back fifteen years ago, YouTube was fairly popular, not as

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Speaker 1: popular as it is now, but we're fairly popular. We

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Speaker 1: use one of those eighteen year olds, nine year olds

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Speaker 1: who were stuck on YouTube or various other platforms. Look

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Speaker 1: at what everyone else is doing in terms of training.

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Speaker 2: Yeah, not so much YouTube. I mean I really used

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Speaker 2: to get a lot of from a lot of YouTube.

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Speaker 2: I guess, like a lot of Mike Tyson videos. Training

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Speaker 2: was Mike Tyson videos back then. The magazines like you know,

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Speaker 2: the sports magazines, or the training magazines, and I remember

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Speaker 2: those training masks just came out. Yeah, like the hit

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Speaker 2: the oxygen restricted breathing.

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Speaker 1: Like you're just like you're training at them a high atmosphere.

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Speaker 2: Yeah, yeah, And I think the Panthers or something in

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Speaker 2: like the NRL mag had been they were wearing these masks,

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Speaker 2: these masks, and I didn't have two or thre hundred

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Speaker 2: bucks to buy all the boys of mask, so I

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Speaker 2: bought home the spray the disposable spray painting masks from work,

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Speaker 2: and we may do, you know, and we had all

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Speaker 2: that ripped off and up on the wall and and

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Speaker 2: that's where the inspect came from. It was just a

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Speaker 2: lot of YouTube, Mike Tyson videos. But obviously the magazines

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Speaker 2: back then were pretty influential.

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Speaker 1: And were you and during that period, you weren't trained

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Speaker 1: to become a trainer. You were just saying, dudes come

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Speaker 1: over and yeah, throw some stuff around. Yeah.

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Speaker 2: It was like, you know, Dad had the old weights,

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Speaker 2: the old kind of garage weights. That's what we started with.

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Speaker 2: And then we had we had a gold coin donation,

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Speaker 2: so everyone put a gold coin in and we built

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Speaker 2: up a big cash and bought boxing bags and we

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Speaker 2: bought a roller, and you know, we slowly added to

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Speaker 2: the collection. By the end of it, the gara I

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Speaker 2: just fulled. The front yard was full and and they

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Speaker 2: loved it. It went off. It was called the Garage of Terror.

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Speaker 2: There was a Facebook page and you know it's to

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Speaker 2: make the wear of tracks of pants and close the doors.

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Speaker 2: It was just yeah, it was on.

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Speaker 1: And what would you describe that exercise program as? So,

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Speaker 1: is it like hit, like high intensity stuff or you're

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Speaker 1: talking about how would you.

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Speaker 2: It was hybrid. You know, we would run with lift weights,

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Speaker 2: we'd do conditioning, we'll do a lot of boxing. We

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Speaker 2: had a thing called so we we'd finished twenty minutes

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Speaker 2: of boxing every Friday, with twenty minutes of boxing. Yeah,

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Speaker 2: twenty minutes of boxing every Friday.

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Speaker 1: When you say boxing, you mean pad work or you're

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Speaker 1: talking about against each other.

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Speaker 2: The old school bags, yeah, the pin bags. Yeah, and

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Speaker 2: it was called pub brawl.

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Speaker 1: Yeah, wiskorn peina base because they were used to be

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Speaker 1: full peanuts, piner shells, but now they're so it's a

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Speaker 1: big round bag. You hold the two handles and so

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Speaker 1: you just basically like your body punching.

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Speaker 2: Yeah, yeah, yeah, that was the that's what we grew

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Speaker 2: up on I was called footage training and we had it.

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Speaker 2: We used to shut the garage and we caught it

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Speaker 2: pub roll. It was two minute rounds. It was four

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Speaker 2: to one, so four bags, one guy and they would

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Speaker 2: come in and make you work. And it was essentially

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Speaker 2: like just be a bit of a pub raw, but

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Speaker 2: two minute rounds and they were gesha. Yeah. It was

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Speaker 2: like everywhere you look there was a bag, you know,

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Speaker 2: and they would make you work for it. So it

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Speaker 2: was it was just hybrid, you know. We'd run, like

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Speaker 2: I said, swim, lift weight. It's a lot of conditioning

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Speaker 2: and make use of what we had at that time.

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Speaker 1: So you where did you go from there? Though? So

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Speaker 1: you're doing your backyard stuff, front yard stuff, garage stuff. Yeah,

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Speaker 1: at what point did you become a business?

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Speaker 2: At about twenty one, where I'd finished my trade, I

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Speaker 2: was a few years out of the trade and as

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Speaker 2: a panel as a panel beater, and and that group

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Speaker 2: of boys was getting pretty big and one of the

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Speaker 2: boys said like, you should just do this full time.

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Speaker 2: And at that time PT was starting to pick up.

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Speaker 2: Everyone one to be a PT and so I did

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Speaker 2: my course.

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Speaker 1: What is their course now?

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Speaker 2: So I searched three search FORIGN fitness. Yep with Fitness

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Speaker 2: Australia and.

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Speaker 1: It's not a tap or something, is it.

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Speaker 2: I did a private so I went to Fitness Australia's

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Speaker 2: private institution. Yeah, student, I did a night course, so

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Speaker 2: after work I went and and yeah, I basically made

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Speaker 2: that transition into an outdoor boot camp because at that

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Speaker 2: time there was no group training. There was nowhere forty

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Speaker 2: five or anything like that. It was either a kind

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Speaker 2: of pt in a fitness first or your PTE boot

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Speaker 2: camps in the park. So I turned the old High

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Speaker 2: Lucks into a Daniel Bova PT Health and Fitness truck

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Speaker 2: and filled.

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Speaker 1: It with weights, went down the park.

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Speaker 2: I'd set up in Gunna Mata Park in Cronulla and

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Speaker 2: I would run pets. I'd run boot camps for about

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Speaker 2: six to twelve months. I left the family business. I

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Speaker 2: didn't go too well at the start. Dad was a

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Speaker 2: bit okay and my grandparents were none were a bit

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Speaker 2: off it for a second, but yeah, you know, we

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Speaker 2: pulled a crowd and then that's when I found out

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Speaker 2: forty five. So then I transitioned into their forty five

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Speaker 2: studios in twenty twelve as a trainer purchased my first one.

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Speaker 1: You bought one?

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Speaker 2: Yeah, well one, So which which year?

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Speaker 1: Which a me?

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Speaker 2: Now this is twenty twelve, twenty.

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Speaker 1: Twelve, Yeah, because I soon recall you go back a bit,

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Speaker 1: that's ten years ago. Yeah, it'd be about right. I

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Speaker 1: remember a lot of regul league guys and our guys

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Speaker 1: are buying their forty five.

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Speaker 2: Yeah, back in there, like it was pretty popular. I made.

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Speaker 1: Yeah, they would buy in their forty five. Was just

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Speaker 1: going to be their end of career, yeah, thing when

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Speaker 1: they finished playing footyll I remember Jake friend bought one

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Speaker 1: actually yeah, yeah, and the suburbs somewhere. I don't knowmber where,

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Speaker 1: but I remember at least he was thinking about by

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Speaker 1: talking about buying on How how was that experience only

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Speaker 1: in their forty five look in the beginning?

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Speaker 2: Yeah, incredible. You know, I was twenty two at that time.

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Speaker 2: You know, I grew up in a in a small

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Speaker 2: business household, you know, and I and I thought I

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Speaker 2: knew what to do and things. But I learned a lot,

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Speaker 2: you know, it taught me, you know, I did it.

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Speaker 2: I grew up in the Carnala area, but we opened

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Speaker 2: up in the Peakurst in the George area purely because

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Speaker 2: I had we found a location, you know, we found

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Speaker 2: a site.

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Speaker 1: So Daniel Consulate.

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Speaker 2: He didn't sell it to me, but he was there.

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Speaker 2: He came in DC. He's going, well. But it taught

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Speaker 2: me how to, you know, kind of build a community

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Speaker 2: and build a business in an area that I couldn't

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Speaker 2: rely on my upbringing, you know. But it was an

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Speaker 2: amazing experience for me. You know, I loved it. I

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Speaker 2: ended up with three of them over the eight year period.

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Speaker 2: At the same time, Yeah, ended up with three studios.

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Speaker 1: And we're talking franchises, franchises, Yeah, three franchises. You were

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Speaker 1: a franchises for three forty five franchises. Do you mind

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Speaker 1: if I ask you how important was it for you

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Speaker 1: at the time, in before you made the decision that

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Speaker 1: f forty five had such a big reputation in the

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Speaker 1: brand sense. Yeah.

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Speaker 2: Look, at that time, it didn't have the big reputation.

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Speaker 2: You know, there was only thirty of them or tw

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Speaker 2: It just kicked off. Yeah, it just kicked off. But

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Speaker 2: I did a few sessions at the local one and

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Speaker 2: it was something that you know, I was I had

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Speaker 2: that competitive feeling to my training always. You know, I

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Speaker 2: think that's really important for your day to day training

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Speaker 2: is they still have a little bit of that that feeling,

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Speaker 2: and you know that at that time there was really

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Speaker 2: only a CrossFit that had an element of competitiveness to

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Speaker 2: their fitness.

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Speaker 1: Maybe just explained what F forty five programmatically is like

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Speaker 1: in terms of because we know what CrossFit is or

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Speaker 1: most CrossFit is, but what was there forty five? It

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Speaker 1: didn't experience it.

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Speaker 2: Yeah, it was just a forty five minute workout, high

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Speaker 2: intensity everything, just hit training, stationed, very structured, lots and

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Speaker 2: lots of different movements. Basically a room of just you know,

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Speaker 2: let's call it anywhere between twelve to twenty four twenty

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Speaker 2: seven movements and you spend.

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Speaker 1: As in stations, so you station and how many people

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Speaker 1: would be in a class.

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Speaker 2: Yeah, anywhere between you know, about twenty seven on average.

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Speaker 2: So it was just a high intensity atmosphere. And again

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Speaker 2: I think I just delivered that group training feel and

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Speaker 2: experience for could.

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Speaker 1: You explain with them? It's like, what is the sense

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Speaker 1: of group training? What I mean, it's what you used

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Speaker 1: to do when you pack out in your garage. But

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Speaker 1: what do individuals who attend a group training session, what

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Speaker 1: do they get out of being in a group training

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Speaker 1: session as opposed. Not not just the curriculum, not just

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Speaker 1: the programs, your program, I've said it all out for you,

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Speaker 1: But what other things they get from it?

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Speaker 2: Well, you get that atmosphere and you get to a

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Speaker 2: level of training that you're not going to get to

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Speaker 2: by yourself. You know, not many people.

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Speaker 1: Why the fuck we can't motivate ourselves? I can't not anymore.

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Speaker 1: But why is that?

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Speaker 2: I think it's just it's it is the level of motivation.

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Speaker 2: And when you're it takes a very talented individual to

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Speaker 2: get themselves to a level of output solo. You know,

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Speaker 2: you think of these solo athletes like tennis players, or

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Speaker 2: they have a coach, they've got coaches, they are coaches.

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Speaker 2: But to get yourself to that level of pain and

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Speaker 2: put yourself into that arena is a talent, you know.

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Speaker 2: And with team sport, that that mind, that battle in

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Speaker 2: your mind is taken away. You've got the guy next

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Speaker 2: to you pushing you. You're trying to keep up, and

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Speaker 2: these group training environments is always a coach that's always

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Speaker 2: guiding along the way. It's that atmosphere that gets you through.

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Speaker 2: It's the adrenaline that gets you through, and that's what

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Speaker 2: I think probably pulled me to the group training models

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Speaker 2: so much much is because it just reminded me so

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Speaker 2: much of playing sport. You know, it's the ten minutes

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Speaker 2: before kickoff playing footy, or it's the ten minutes before

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Speaker 2: the race. It's it's doing adrenaline, and it's that come

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Speaker 2: on boys or guys, girls, it's time to go.

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Speaker 1: And when you walk into that studio, I never actually

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Speaker 1: I saw lots of them around the joint, but I

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Speaker 1: never actually tried it in forty five. But I have

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Speaker 1: been a good training though. What happens when you walk

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Speaker 1: in the door? What was what was the first? Was

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Speaker 1: there a smell in the joint, like you know, like

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Speaker 1: a smell of training.

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Speaker 2: Or smell the rubber, the black rubber.

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Speaker 1: Before you could I'm trying to get out of you.

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Speaker 1: What what did you do?

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Speaker 2: You remember? It was literally just just or you could

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Speaker 2: or you could really feel. You could hear the music,

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Speaker 2: and you could smell the rubber floor. And you walk in,

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Speaker 2: check yourself off and off the check in because you're

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Speaker 2: always book your class, check yourself off, and wait for

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Speaker 2: your session to start. And that's when the trainers would

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Speaker 2: come over and welcome you in and you know, get

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Speaker 2: your warmed up and get to your station and away

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Speaker 2: you went. You know, so it was quite It was

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Speaker 2: very much a very easy experience for the user.

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Speaker 1: Yeah, and in terms of knowing what to do, that

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Speaker 1: sort of friction for people who've never done it before.

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Speaker 1: How did Robert's partner air forty five guys, how do

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Speaker 1: they get over the friction of oh shit, I don't

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Speaker 1: really know what to do when I go to air

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Speaker 1: forty five And how did you do it when you

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Speaker 1: were frenchise.

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Speaker 2: I I used to grab them, take them under my wing,

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Speaker 2: my wing, and I literally warm up next to them,

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Speaker 2: you know, and I would guide them through that whole process.

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Speaker 2: And generally because of the team environment and you're seeing

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Speaker 2: your peers and you're seeing your teammates essentially do it

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Speaker 2: around you, then a lot of people who just felt

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Speaker 2: comfortable and they flowed, and you know, I was taught

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Speaker 2: my trainers and built my culture to really grab our

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Speaker 2: our new clients and you know, really teach them. Over

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Speaker 2: the first two weeks, we had an on boarding process

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Speaker 2: internally that taught them how to squat, how to do

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Speaker 2: their push ups, how to hold their posture, and then

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Speaker 2: we had to check in for the first twelve months

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Speaker 2: of their up sorry, twelve weeks of their membership. So

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Speaker 2: we built these internal back end processes in our studios

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Speaker 2: with my trainers just to ensure that these guys were

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Speaker 2: welcomed and they were taught along the way. And you know,

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Speaker 2: when you do those little things right in your community,

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Speaker 2: then their word spreads. You know, they bring their cousin,

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Speaker 2: they bring their friend, and before you know, you've got

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Speaker 2: the whole family. And that's how you build your community,

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Speaker 2: you know.

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Speaker 1: So I do want to quickly talk about the yard

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Speaker 1: before we go to the break, and we'll talk more

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Speaker 1: about the art after the break. But what was the

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Speaker 1: transition from forty five to the art? So did you

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Speaker 1: own some forty fives before you set up the art

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Speaker 1: or did you you know, did your franchise with forty

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Speaker 1: five expired and you decided to set up your own deal.

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Speaker 1: What would happen? How did it work?

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Speaker 2: So they didn't expire. They were very healthy, pumping studios,

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Speaker 2: three of them. But I sold them in twenty the

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Speaker 2: Christmas of twenty twenty.

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Speaker 1: Just before they listened in America.

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Speaker 2: Yeah, just as just as Yeah, So.

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Speaker 1: Why did you sell because that's pretty good timing. Has

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Speaker 1: it turned out?

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Speaker 2: Well? The truth of it. I went to the World

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Speaker 2: conference in Vegas.

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Speaker 1: And World is it world at forty five World.

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Speaker 2: Forty five conference in Vegas, and I just, yeah, look,

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Speaker 2: I had this feeling that I just there was time

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Speaker 2: for me to pivot. I was getting, you know, really

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Speaker 2: quite I wanted to give more to the client, more experience,

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Speaker 2: better products, innovation, And yeah, it was. It was a

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Speaker 2: funny story. I was sitting there and yeah, incredible in

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Speaker 2: the middle of Vegas, massive conference, booming businesses at home

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Speaker 2: and celebrities, Yeah, agacy and you know, the whole lot,

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Speaker 2: Wildburg and I see that he was there, Yeah, he

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Speaker 2: was on stage doing Burg. Yeah, and yeah, I just

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Speaker 2: had this feeling it's time for me to move. You know.

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Speaker 2: There's probably a few things that that made me think otherwise,

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Speaker 2: it's time to pivot.

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Speaker 1: Were you getting nervous or did you just think, fucking

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Speaker 1: I can do this. Look, I think it was more

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Speaker 1: and more. Sorry, was it more ambition on your behalf

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Speaker 1: or is it more nervousness about this forty five businesses

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Speaker 1: maybe evolving into something as.

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Speaker 2: Yeah, I think probably both, probably both. I think the

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Speaker 2: ambition in me was was the feeling was too strong,

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Speaker 2: you know. I wanted to develop and wanted to grow

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Speaker 2: and wanted to do more, you know. And I could

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Speaker 2: see the industry definitely going in a certain way. It

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Speaker 2: was shifting. It was pivoting from where to where, probably

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Speaker 2: more towards down the strength and conditioning path people.

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Speaker 1: And what does that mean though?

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Speaker 2: So more strength based training? Yeah, with more of a

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Speaker 2: tailored or measured conditioning based.

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Speaker 1: So I did less aerobic stuff, less high intensity.

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Speaker 2: Less hit, more strength, and I could see.

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Speaker 1: Can I just stop it? Because that's really interesting, Daniel.

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Speaker 1: So for me anyway, hopefully the audience you saw it evolving.

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Speaker 1: Where did you see it evolving? Like it was something

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Speaker 1: you read? Is it an interesting is it an industry forum?

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Speaker 1: How did you work out the mindset shift of let's

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Speaker 1: call it health fitness away from high intensity which is

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Speaker 1: a forty five and lots of other things to more

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Speaker 1: strength and conditioning.

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Speaker 2: Yeah, to be fair, it's it's I used to really

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Speaker 2: use myself as the guinea pig of the programming and

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Speaker 2: the product, and for me it was always I could

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Speaker 2: always had my feelings out there on the industry and

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Speaker 2: who's setting standards in industry? But for me, like I

390
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Speaker 2: was never training in that hit environment every single day.

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Speaker 2: I was doing a lot more strength. I was doing

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Speaker 2: more tailored conditioning, more resilience building programming. And that is

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Speaker 2: you know, when you're a trainer, and you know, I

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Speaker 2: always say when you're when you're an industry trainer, you're

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Speaker 2: passionate about the program you deliver, and if you're not

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Speaker 2: relating to it, and you can see trends and you know,

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Speaker 2: methods shift, you want to make sure that you're in

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Speaker 2: the seat to deliver that.

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Speaker 1: So was there some other model that you saw in

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Speaker 1: America for example?

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Speaker 2: No, not even not really. It was more just you

402
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Speaker 2: know the way I wanted to train, you know, it

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Speaker 2: was it was strength, it was conditioning. It was a

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Speaker 2: bit of bodybuilding. You know everyone's still muscle masks.

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Speaker 1: Yeah, not necessarily bodybuilding. It's a competit bit muscle mass.

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Speaker 2: Yeah, muscle mass, you know, and you know elemented you

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Speaker 2: know a little bit more running and more experience based,

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Speaker 2: you know, more atmosphere based with with a proven product.

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Speaker 2: And I guess that was you know, we could see

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Speaker 2: a shift and the itch and the and the ambition

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Speaker 2: to develop a brand and deliver a better experience was

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Speaker 2: also you know, knocking on the door and this is

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Speaker 2: you and your wife.

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Speaker 1: Yeah, yeah, you discussed your stuff, I guess, so yeah,

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Speaker 1: yeah yeah.

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Speaker 2: It was like her background fashion, you know, so we

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Speaker 2: had you know, little fashion boutiques at that time. I

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Speaker 2: was there forty five and and had her fashion label.

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Speaker 2: And I guess when you look at the yard as

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Speaker 2: a whole, that's where it's come from. It's come from

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Speaker 2: the fitness background and the time of footy five and

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Speaker 2: but it's also come from the fashion. It's come from

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Speaker 2: the time only boutiques, and those two worlds colliding is

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Speaker 2: is probably what's given us the yard.

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Speaker 1: How old are you now?

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Speaker 2: Just turn thirty four?

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Speaker 1: Okay, where's you go to school? And I just wanted

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Speaker 1: to like and know it's going to do with any

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Speaker 1: But did you know my cousin Adam Boris because he

430
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Speaker 1: grew up out there?

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Speaker 2: Yeah yeah, yeah Adam. Yeah, he's a few years older

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Speaker 2: than me.

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Speaker 1: But wouldn't that much maybe four two.

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Speaker 2: Years yeah Adam, Yeah, for sure. He's perfume.

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Speaker 1: Yeah he was. He was Alijer yeah, him and Rochello

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Speaker 1: Yeah yeah, we got in the gyms and because because

437
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Speaker 1: he was playing footy he played to Corona. Yeah, yeah, yeah,

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Speaker 1: but I just wondered if you knew Hia because you're

439
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Speaker 1: reminding me of him a lot, a lot, because a

440
00:22:43,760 --> 00:22:46,239
Speaker 1: lot of really good entrepreneurs, hard working entrepreneurs, come out

441
00:22:46,280 --> 00:22:51,080
Speaker 1: of the Southern Try, Yeah, a lot plenty, and they've

442
00:22:51,119 --> 00:22:54,760
Speaker 1: all had careers in the trades and then somehow they've

443
00:22:54,760 --> 00:22:56,800
Speaker 1: decided to do something totally different, which is what you're

444
00:22:56,840 --> 00:23:01,639
Speaker 1: you've done, and so it's interesting. And also you and

445
00:23:01,720 --> 00:23:04,119
Speaker 1: your wife are together like him and his wife, and

446
00:23:04,119 --> 00:23:08,480
Speaker 1: they worked together as well, so you're so you're sitting

447
00:23:08,480 --> 00:23:11,879
Speaker 1: there in Las Vegas. Were you with your wife? He

448
00:23:11,920 --> 00:23:15,800
Speaker 1: said time, maybe we should do it. I think was

449
00:23:15,840 --> 00:23:19,280
Speaker 1: the yard name you had at the time. No, that's

450
00:23:19,280 --> 00:23:20,040
Speaker 1: something evolved.

451
00:23:20,160 --> 00:23:24,560
Speaker 2: Yeah, that evolved because obviously we had to sell the gym.

452
00:23:24,480 --> 00:23:26,000
Speaker 1: So you sold the gyms, made money out of it.

453
00:23:26,200 --> 00:23:26,920
Speaker 2: We did really well.

454
00:23:27,720 --> 00:23:28,480
Speaker 1: That always helps.

455
00:23:28,640 --> 00:23:34,160
Speaker 2: Yep, that helps. Has eight years of work, did really well,

456
00:23:34,200 --> 00:23:40,320
Speaker 2: And that took time. That excep took time, and and

457
00:23:40,359 --> 00:23:45,680
Speaker 2: then what happened was it was crazy because we settled

458
00:23:45,800 --> 00:23:49,679
Speaker 2: in twenty twenty, but in mid February or so in

459
00:23:49,760 --> 00:23:53,399
Speaker 2: twenty twenty of the sale, So the settlement sale was

460
00:23:53,400 --> 00:24:01,080
Speaker 2: mid twenty in February and I signed the to the

461
00:24:01,119 --> 00:24:03,840
Speaker 2: first Yard Gym, which is the original one now which HQ.

462
00:24:04,040 --> 00:24:08,320
Speaker 2: I signed it probably seven days prior to the settlement.

463
00:24:07,960 --> 00:24:09,480
Speaker 1: So we knew going to set up something.

464
00:24:10,200 --> 00:24:12,320
Speaker 2: Yeah, I found I had this summer. I was actually,

465
00:24:12,760 --> 00:24:14,400
Speaker 2: to be fair, the plan was to go to Hawaii

466
00:24:14,400 --> 00:24:17,080
Speaker 2: for a couple of months and compete in the Ocean

467
00:24:17,080 --> 00:24:21,080
Speaker 2: Paddling series over there. But then I found this location

468
00:24:21,600 --> 00:24:25,400
Speaker 2: in the Southern Shire and it was just an amazing

469
00:24:25,480 --> 00:24:29,320
Speaker 2: location that I could see HQ or I could see

470
00:24:29,320 --> 00:24:33,760
Speaker 2: the first new venture being in and I had to

471
00:24:33,800 --> 00:24:36,159
Speaker 2: have it, so I signed the lease to secure it.

472
00:24:38,119 --> 00:24:40,160
Speaker 2: We settled with there forty five a few days later,

473
00:24:41,280 --> 00:24:43,960
Speaker 2: and then I think it was only probably seven or

474
00:24:44,000 --> 00:24:48,439
Speaker 2: eight days later COVID hit Yeah, and then that probably

475
00:24:48,480 --> 00:24:51,000
Speaker 2: really allowed us to look when I look back, that

476
00:24:51,760 --> 00:24:55,879
Speaker 2: twelve months really molded us. You know, we had a

477
00:24:55,880 --> 00:24:59,879
Speaker 2: lot of time in our hands. We're very lucky, great timing,

478
00:25:00,000 --> 00:25:03,800
Speaker 2: and we spent the first lockdown I did one on

479
00:25:03,800 --> 00:25:06,680
Speaker 2: one pts outside in the car park so I could

480
00:25:06,720 --> 00:25:09,240
Speaker 2: do one on one pts in the morning and in

481
00:25:09,320 --> 00:25:11,960
Speaker 2: the night. I spent all the day doing the fit

482
00:25:12,040 --> 00:25:16,399
Speaker 2: out doing the plumbing, the renovations, building the model, and

483
00:25:16,440 --> 00:25:21,280
Speaker 2: then I filmed a at home at home bodyweight workout that

484
00:25:21,640 --> 00:25:23,960
Speaker 2: essentially was like a body weight version of how the

485
00:25:24,040 --> 00:25:27,000
Speaker 2: yard trains and how the yard was going to train.

486
00:25:27,200 --> 00:25:30,440
Speaker 2: And I released it three days a week Monday, Wednesday, Friday,

487
00:25:31,280 --> 00:25:35,399
Speaker 2: and we filmed it, we got photographers in edited it,

488
00:25:35,600 --> 00:25:38,840
Speaker 2: posted it, and then I built out the social media

489
00:25:40,000 --> 00:25:43,880
Speaker 2: and everyone was doing these yard workouts through covid for free,

490
00:25:44,320 --> 00:25:47,119
Speaker 2: but then I was collecting all the data. We started

491
00:25:47,119 --> 00:25:49,600
Speaker 2: to sell them merchandise, but then I used all the

492
00:25:49,640 --> 00:25:52,800
Speaker 2: contacts to sell them the foundation memberships as we opened,

493
00:25:54,280 --> 00:25:56,080
Speaker 2: so we opened up with like two hundred and twenty

494
00:25:56,119 --> 00:26:01,480
Speaker 2: members and yeah, it was. It was fantastic for the

495
00:26:01,560 --> 00:26:03,440
Speaker 2: first twelve months until COVID came back.

496
00:26:03,720 --> 00:26:05,040
Speaker 1: Let's go to the break and want to come back

497
00:26:05,040 --> 00:26:06,760
Speaker 1: from When I come back from the break, I want

498
00:26:06,760 --> 00:26:09,520
Speaker 1: to talk about you know what the business model is

499
00:26:10,040 --> 00:26:13,800
Speaker 1: and how are you going with it in relation to

500
00:26:14,080 --> 00:26:18,080
Speaker 1: the yard. I also want to know what, apart from

501
00:26:18,119 --> 00:26:20,240
Speaker 1: the business model, what the curriculum is. What are you

502
00:26:20,320 --> 00:26:22,600
Speaker 1: doing in the gyms. I've sent a few pop up

503
00:26:22,600 --> 00:26:25,159
Speaker 1: around the joint and where are you recruiting from and

504
00:26:25,240 --> 00:26:28,159
Speaker 1: I'm in recruiting franchises. I'm assuming it's a franchise business.

505
00:26:29,240 --> 00:26:38,800
Speaker 1: Let's go straight at the break. I'm back from the

506
00:26:38,800 --> 00:26:41,359
Speaker 1: break and here with Daniel Bober and Daniel is the

507
00:26:41,440 --> 00:26:45,000
Speaker 1: founder along side of his wife of the gym. I'm

508
00:26:45,040 --> 00:26:48,760
Speaker 1: going to call it a system, because these things are systems.

509
00:26:48,840 --> 00:26:53,480
Speaker 1: Just quickly, how many franchises you are now operating?

510
00:26:54,520 --> 00:27:00,520
Speaker 2: Fifty open operating and over two hundred sold globally, globe globally,

511
00:27:00,560 --> 00:27:04,720
Speaker 2: So not just in Australia, No, No, America, Canada, right,

512
00:27:04,800 --> 00:27:08,440
Speaker 2: Canada kicks off in two weeks. We've got four open

513
00:27:08,480 --> 00:27:11,440
Speaker 2: in the US with just to over fifty sold.

514
00:27:11,960 --> 00:27:16,159
Speaker 1: Fifty sold in the US as well. I'm intrigued. So

515
00:27:16,640 --> 00:27:18,639
Speaker 1: you're fifty here in Australia, most people going so I'll

516
00:27:18,680 --> 00:27:20,399
Speaker 1: get a couple hundred and straight then I go to America,

517
00:27:20,440 --> 00:27:22,359
Speaker 1: then I'll go to Canada or whatever. How did you

518
00:27:22,400 --> 00:27:25,359
Speaker 1: go straight? We've obviously gone early, gone to it because

519
00:27:25,760 --> 00:27:27,600
Speaker 1: you opened up in twenty twenty, you went through the

520
00:27:27,600 --> 00:27:31,080
Speaker 1: COVID period. It's only twenty twenty four into twenty twenty four,

521
00:27:31,200 --> 00:27:33,719
Speaker 1: that's three years. You went to the US straight up,

522
00:27:33,760 --> 00:27:34,800
Speaker 1: straight up early doors.

523
00:27:34,920 --> 00:27:37,600
Speaker 2: Yeah, so we franchised. So to be fair, like I wasn't.

524
00:27:38,080 --> 00:27:40,720
Speaker 2: I didn't leave forty five to start a franchise. No,

525
00:27:42,080 --> 00:27:45,520
Speaker 2: I was happy with one. Yeah, but we did so

526
00:27:45,720 --> 00:27:49,880
Speaker 2: well in that twelve month stint that in the second lockdown,

527
00:27:50,880 --> 00:27:53,760
Speaker 2: OR had all my trainers outside doing PT workouts where

528
00:27:53,800 --> 00:27:57,040
Speaker 2: I was like, this brand is this product's too good.

529
00:27:57,080 --> 00:28:00,160
Speaker 2: I need to expand. So I build a franchise network

530
00:28:00,160 --> 00:28:02,960
Speaker 2: in the second lockdown and I said to my count,

531
00:28:03,000 --> 00:28:04,600
Speaker 2: and you know, I'll be happy with three or four,

532
00:28:05,160 --> 00:28:08,800
Speaker 2: you know, if we get to it. But it turned

533
00:28:08,840 --> 00:28:11,840
Speaker 2: it out that we so we launched a franchise network

534
00:28:11,840 --> 00:28:15,240
Speaker 2: in twenty twenty two. That's when we said we're now live.

535
00:28:15,840 --> 00:28:19,360
Speaker 2: We're going to start franchising. And I had a good

536
00:28:19,400 --> 00:28:21,760
Speaker 2: friend of mine who you know, he lives in Coronala now,

537
00:28:21,840 --> 00:28:25,760
Speaker 2: but he spent six or seven years in the US

538
00:28:26,520 --> 00:28:29,560
Speaker 2: as a property broker and spent a lot of time

539
00:28:29,600 --> 00:28:33,320
Speaker 2: there and he loved He was training in CARINGBA and

540
00:28:33,320 --> 00:28:35,080
Speaker 2: he loved it, and he said, like, you know, we've

541
00:28:35,080 --> 00:28:37,520
Speaker 2: got to take this back to the US. And he

542
00:28:37,600 --> 00:28:39,720
Speaker 2: opened up the first franchise in San Diego and that

543
00:28:39,760 --> 00:28:41,520
Speaker 2: was our fourth franchise Dave Open.

544
00:28:42,000 --> 00:28:44,720
Speaker 1: Wow, yeah, did he one himself?

545
00:28:44,880 --> 00:28:47,240
Speaker 2: Yeah, he's got now got two inns San Diego too.

546
00:28:47,400 --> 00:28:51,520
Speaker 1: Yeah, maybe you can explain to me what the curriculum

547
00:28:51,640 --> 00:28:54,479
Speaker 1: is like then. So you said to me earlier on

548
00:28:54,560 --> 00:28:59,320
Speaker 1: that and before the break that you found that you

549
00:28:59,440 --> 00:29:03,400
Speaker 1: personally that really is a survey one, but that you're

550
00:29:03,400 --> 00:29:06,760
Speaker 1: more interested in interested in strength and conditioning and less

551
00:29:06,800 --> 00:29:08,920
Speaker 1: interested in the high intensity of stuff to hit stuff.

552
00:29:10,640 --> 00:29:12,720
Speaker 1: What is your curriculum? Now, give me an example, like

553
00:29:12,760 --> 00:29:15,560
Speaker 1: how does it work? So typically?

554
00:29:16,040 --> 00:29:20,280
Speaker 2: So essentially the training product, there's two programs. One's called

555
00:29:20,360 --> 00:29:25,200
Speaker 2: RIG and one's called turf. They run side by side

556
00:29:26,680 --> 00:29:28,360
Speaker 2: at the same time, at the same time off the

557
00:29:28,400 --> 00:29:32,480
Speaker 2: same timer. Your RIG work Your RIG workout is strength

558
00:29:32,760 --> 00:29:36,920
Speaker 2: and your turf workout is conditioning. So now when you

559
00:29:37,040 --> 00:29:42,000
Speaker 2: walk in to the yard, the client has a choice

560
00:29:42,040 --> 00:29:43,840
Speaker 2: what they want to do that day. So they make

561
00:29:43,840 --> 00:29:46,520
Speaker 2: a booking yep, you still book in yep, but you

562
00:29:46,560 --> 00:29:48,200
Speaker 2: can choose do you want to do a RIG or

563
00:29:48,240 --> 00:29:49,120
Speaker 2: do you want to do turf?

564
00:29:49,160 --> 00:29:50,480
Speaker 1: Do you have to say that before you get in

565
00:29:50,480 --> 00:29:50,800
Speaker 1: there or.

566
00:29:50,720 --> 00:29:52,080
Speaker 2: You just on your booking app?

567
00:29:52,160 --> 00:29:54,920
Speaker 1: So I feel like turf today, Yeah, hit turf that's.

568
00:29:54,800 --> 00:29:58,320
Speaker 2: Your conditioning day, right, but it's one atmosphere, So five

569
00:29:58,360 --> 00:30:01,000
Speaker 2: am they all walk in together, they warm up together,

570
00:30:01,640 --> 00:30:04,200
Speaker 2: then they'll split sides and the guys that are working

571
00:30:04,240 --> 00:30:06,800
Speaker 2: on turf they hit turf and then the guys that

572
00:30:06,840 --> 00:30:08,960
Speaker 2: are working on rig they hit their rig workout.

573
00:30:09,040 --> 00:30:12,440
Speaker 1: Right, what is like, what's rigged we're talking about?

574
00:30:13,120 --> 00:30:17,120
Speaker 2: Yeah? So rig strength is broken down into the main focus.

575
00:30:17,160 --> 00:30:20,480
Speaker 2: It works on an eight week cycle, eight week strength

576
00:30:20,520 --> 00:30:23,880
Speaker 2: block that kind of re engineers itself every eight weeks.

577
00:30:24,360 --> 00:30:26,640
Speaker 2: But it's broken down into three major lifts. So you

578
00:30:26,680 --> 00:30:29,920
Speaker 2: squat your bench and your deadlift and that's always the

579
00:30:29,960 --> 00:30:33,120
Speaker 2: first component, all right, So the first component of your

580
00:30:33,120 --> 00:30:36,480
Speaker 2: strength workout will always be a compound lift and against

581
00:30:36,480 --> 00:30:38,560
Speaker 2: your strength block depends on where you sit, so if

582
00:30:38,600 --> 00:30:41,640
Speaker 2: it's high reps, low reps, and everything always ends up

583
00:30:41,640 --> 00:30:44,240
Speaker 2: to building into a three r M a three rep max.

584
00:30:45,080 --> 00:30:47,360
Speaker 2: The most interesting part is that if you do RIG

585
00:30:47,400 --> 00:30:51,480
Speaker 2: on Monday, then you know that on Tuesday you'll got

586
00:30:51,480 --> 00:30:53,680
Speaker 2: to go to the turf because you're going to get

587
00:30:53,680 --> 00:30:57,400
Speaker 2: the right conditioning workout. Clients can choose, they can double

588
00:30:57,480 --> 00:31:00,560
Speaker 2: up on the rig if they like, And twenty four

589
00:31:00,560 --> 00:31:03,880
Speaker 2: has recover, so yeah, yeah, so it makes sense that

590
00:31:03,880 --> 00:31:05,760
Speaker 2: they go to turf. If you do turf on Monday

591
00:31:06,280 --> 00:31:08,680
Speaker 2: and your conditioning workout, then you know you've got to

592
00:31:08,680 --> 00:31:09,240
Speaker 2: go to the rig.

593
00:31:09,280 --> 00:31:11,680
Speaker 1: And we're talking about three reps. Excuse me and rig,

594
00:31:11,680 --> 00:31:12,520
Speaker 1: we're talk about three reps.

595
00:31:12,640 --> 00:31:14,440
Speaker 2: Yeah, we build down to a three rep max.

596
00:31:14,480 --> 00:31:15,520
Speaker 1: But let me build down.

597
00:31:15,680 --> 00:31:18,080
Speaker 2: So we'll start at week one. Just say, in week

598
00:31:18,120 --> 00:31:20,320
Speaker 2: one of the strength phase, we might be hitting anywhere

599
00:31:20,360 --> 00:31:21,920
Speaker 2: between eight to ten reps, so you.

600
00:31:21,960 --> 00:31:24,440
Speaker 1: Might be lifting seventy five percent of your max YEP.

601
00:31:25,240 --> 00:31:28,240
Speaker 1: And that's always the first component. There's always two or

602
00:31:28,280 --> 00:31:32,240
Speaker 1: three components of the workouts. The second component will always

603
00:31:32,280 --> 00:31:36,560
Speaker 1: build into more of a power power phase and more complexes,

604
00:31:38,160 --> 00:31:40,360
Speaker 1: you know, a little bit more edges of body building

605
00:31:40,400 --> 00:31:45,120
Speaker 1: in there, so triceps and biceps. And then your third

606
00:31:45,200 --> 00:31:47,880
Speaker 1: component or the last ten minutes of his strength piece

607
00:31:48,600 --> 00:31:52,320
Speaker 1: is always a strength endurance piece. So you know, it

608
00:31:52,400 --> 00:31:55,160
Speaker 1: might be a drop set on the bench built him with,

609
00:31:55,440 --> 00:31:58,640
Speaker 1: you know, a twenty and fifty meter row sprint.

610
00:31:59,040 --> 00:32:02,160
Speaker 2: You know, something to get the energy going. It's something

611
00:32:02,200 --> 00:32:05,000
Speaker 2: to really burn out and build an endurance, that strength

612
00:32:05,080 --> 00:32:08,200
Speaker 2: endurance of what you do. But you know there's so

613
00:32:08,240 --> 00:32:11,160
Speaker 2: many elements to it because yes it works, Yes it's proven,

614
00:32:12,280 --> 00:32:15,800
Speaker 2: but you know, it's an experience as well. It's atmosphere,

615
00:32:15,960 --> 00:32:18,120
Speaker 2: you know, and that last ten to fifteen minutes is

616
00:32:18,560 --> 00:32:23,640
Speaker 2: everything to the client. So there's so many reasons of

617
00:32:23,720 --> 00:32:26,200
Speaker 2: why we do certain things and how rigging turf came about,

618
00:32:26,320 --> 00:32:30,320
Speaker 2: but essentially it works between a strength and conditioning program

619
00:32:30,560 --> 00:32:32,360
Speaker 2: and you know that if you do rig one day,

620
00:32:32,360 --> 00:32:34,280
Speaker 2: you're going to get the right conditioning on the turf

621
00:32:34,360 --> 00:32:36,959
Speaker 2: the next day because at the end of the day,

622
00:32:37,080 --> 00:32:38,480
Speaker 2: you get stronger. You've got to be fit out to

623
00:32:38,480 --> 00:32:39,479
Speaker 2: be fitty, you got to be stronger.

624
00:32:39,680 --> 00:32:41,480
Speaker 1: Who you're writing the program?

625
00:32:41,640 --> 00:32:43,600
Speaker 2: Yeah, writing, yes.

626
00:32:43,360 --> 00:32:46,040
Speaker 1: So that's probably nearly a full time thing.

627
00:32:46,320 --> 00:32:49,360
Speaker 2: Full time. Yeah. So the original ones are testing studio,

628
00:32:50,080 --> 00:32:51,880
Speaker 2: so we'll write against all the phases it.

629
00:32:51,920 --> 00:32:54,320
Speaker 1: Every franchise does it on the same days.

630
00:32:54,800 --> 00:32:59,240
Speaker 2: Yeah, So I'll test the workouts. We'll test them for

631
00:32:59,240 --> 00:33:02,440
Speaker 2: about two weeks and then we filter and filter them

632
00:33:02,560 --> 00:33:04,040
Speaker 2: and then by the hit them by the time they

633
00:33:04,120 --> 00:33:05,000
Speaker 2: hit the network. There.

634
00:33:05,200 --> 00:33:08,080
Speaker 1: So when my franchise, E, what do I get? Like

635
00:33:08,360 --> 00:33:10,520
Speaker 1: what do I sign up for? But what do you

636
00:33:10,520 --> 00:33:15,160
Speaker 1: give me in terms of curriculums, support.

637
00:33:14,880 --> 00:33:18,480
Speaker 2: Support, operation manuals, launch processes, social media.

638
00:33:19,360 --> 00:33:20,680
Speaker 1: Do you do the social media for me?

639
00:33:20,960 --> 00:33:24,400
Speaker 2: Yep, yep. We've got a full social team, did your

640
00:33:24,400 --> 00:33:25,920
Speaker 2: ad specialists? So?

641
00:33:26,080 --> 00:33:30,200
Speaker 1: Is it is an overall social media program for the

642
00:33:30,320 --> 00:33:31,880
Speaker 1: art or is it the is it?

643
00:33:31,920 --> 00:33:32,240
Speaker 2: Is it?

644
00:33:32,320 --> 00:33:34,120
Speaker 1: Do you give me a social media program for the

645
00:33:34,200 --> 00:33:34,920
Speaker 1: art at Coronala?

646
00:33:35,480 --> 00:33:35,800
Speaker 2: So is it?

647
00:33:35,840 --> 00:33:37,600
Speaker 1: Do I go to at the yard coronal?

648
00:33:38,600 --> 00:33:43,760
Speaker 2: The it's personalized specific to your demographic, your target market.

649
00:33:46,240 --> 00:33:50,480
Speaker 2: But our network health is one of the biggest departments

650
00:33:50,800 --> 00:33:51,680
Speaker 2: in the office right now.

651
00:33:51,880 --> 00:33:52,120
Speaker 1: What's that?

652
00:33:52,680 --> 00:33:55,800
Speaker 2: So network health is is the support to the network

653
00:33:56,000 --> 00:33:58,840
Speaker 2: and I think for most franchise.

654
00:33:58,440 --> 00:34:00,800
Speaker 1: Oors that's paying the ass.

655
00:34:01,040 --> 00:34:04,520
Speaker 2: Well, yeah, it is, but you know there's yeah, but

656
00:34:04,560 --> 00:34:06,280
Speaker 2: most of them haven't been a franchise e like I

657
00:34:06,400 --> 00:34:07,560
Speaker 2: was eight years Yeah.

658
00:34:07,440 --> 00:34:09,960
Speaker 1: So you know what you know what the customer, which

659
00:34:10,000 --> 00:34:12,960
Speaker 1: is the franchise e, yeah, once and what they need?

660
00:34:13,120 --> 00:34:13,359
Speaker 2: Yeah.

661
00:34:14,280 --> 00:34:18,200
Speaker 1: How much of obviously forty five didn't get too well

662
00:34:18,200 --> 00:34:22,120
Speaker 1: in the end, you still see something around, but it's

663
00:34:22,160 --> 00:34:25,759
Speaker 1: nowhere knew that it was at its peak. How much

664
00:34:25,800 --> 00:34:31,759
Speaker 1: of that, let's call it demise assisted you in the

665
00:34:31,840 --> 00:34:34,839
Speaker 1: air because I know there's a lot of yard franchises

666
00:34:34,880 --> 00:34:36,799
Speaker 1: we used to be a forty five because I've seen them.

667
00:34:36,880 --> 00:34:42,080
Speaker 2: Yeah, they're very brand Yeah. Yeah, look, I just know

668
00:34:42,160 --> 00:34:46,440
Speaker 2: that I just know what the franchise needs, you know,

669
00:34:46,640 --> 00:34:51,040
Speaker 2: and I know what they want. So you know, I'm

670
00:34:51,160 --> 00:34:55,160
Speaker 2: very passionate about that franchise health and the franchise support system.

671
00:34:55,239 --> 00:34:57,640
Speaker 2: It's I've put a lot of time and effort into that.

672
00:34:57,760 --> 00:34:59,840
Speaker 2: I'm sure that it's quick, it's speedy, it's what they

673
00:35:00,120 --> 00:35:03,359
Speaker 2: need at the right time. But a lot of that

674
00:35:03,760 --> 00:35:07,560
Speaker 2: motivation does come from, you know, having to work it

675
00:35:07,560 --> 00:35:12,920
Speaker 2: out myself for probably seven years prior so. But it's positive.

676
00:35:13,040 --> 00:35:17,719
Speaker 2: You know, the networks thriving, they love the health team,

677
00:35:18,440 --> 00:35:22,720
Speaker 2: So yeah, it's a really exciting I guess space to being.

678
00:35:22,760 --> 00:35:26,759
Speaker 1: Franchising is a tough business. I mean, I'm talking in

679
00:35:26,840 --> 00:35:29,279
Speaker 1: terms of the franchise legislation and the sort of shit

680
00:35:29,320 --> 00:35:36,279
Speaker 1: that're going to happen. It seems like you're through experience

681
00:35:36,320 --> 00:35:39,239
Speaker 1: as a franchise have sort of turned around, not in

682
00:35:39,320 --> 00:35:42,960
Speaker 1: your favor, but balance the books, so to speak, managed

683
00:35:42,960 --> 00:35:48,719
Speaker 1: to create a balance. What are the dangers of for

684
00:35:48,760 --> 00:35:50,200
Speaker 1: some of the might be dissing, What are the dangers

685
00:35:50,239 --> 00:35:51,960
Speaker 1: of thinking, Oh, I've got a great idea, I can

686
00:35:52,000 --> 00:35:57,280
Speaker 1: actually distribute this idea through distribution points, which are franchisees,

687
00:35:58,080 --> 00:36:01,360
Speaker 1: what are the things that franchise He's not necessarily your,

688
00:36:01,400 --> 00:36:03,879
Speaker 1: but just generally what should they be aware of? And

689
00:36:03,880 --> 00:36:06,279
Speaker 1: what should franchise oors who you know, someone with a

690
00:36:06,280 --> 00:36:07,920
Speaker 1: great idea, what should they be aware of? What should

691
00:36:07,920 --> 00:36:08,640
Speaker 1: they be thinking about?

692
00:36:09,600 --> 00:36:14,239
Speaker 2: For franchisees, I think the hidden costs. There's a lot

693
00:36:14,239 --> 00:36:19,080
Speaker 2: of hidden costs, and some franchisors or franchise companies not

694
00:36:19,120 --> 00:36:21,600
Speaker 2: so much the franchiseors, they like to kind of play

695
00:36:21,640 --> 00:36:25,080
Speaker 2: on those hidden costs. It's like there's a charge, yeah,

696
00:36:25,320 --> 00:36:28,719
Speaker 2: and and things you probably oversee when you've run through

697
00:36:28,760 --> 00:36:31,840
Speaker 2: your fd D, your franchise agreements and your D diligence.

698
00:36:34,160 --> 00:36:37,160
Speaker 2: There can be a lot of little hidden percentages and

699
00:36:37,239 --> 00:36:39,440
Speaker 2: costs that can really weigh up.

700
00:36:39,640 --> 00:36:44,080
Speaker 1: Yeah, like a percentage of this revenue relative to marketing fears, Yeah,

701
00:36:44,440 --> 00:36:50,080
Speaker 1: train funds and tech fees and and I think from

702
00:36:50,080 --> 00:36:52,640
Speaker 1: a franchise's perspective, it is always to really ensure that

703
00:36:52,719 --> 00:36:56,640
Speaker 1: you've you understand the complete model of what you're buying.

704
00:36:58,719 --> 00:37:01,719
Speaker 2: And that's what I've tried do really well is be

705
00:37:02,000 --> 00:37:04,840
Speaker 2: quite upfront, transparent from the get go is this is

706
00:37:04,880 --> 00:37:07,799
Speaker 2: the cost you know, and we'll be upfront with it.

707
00:37:10,600 --> 00:37:12,759
Speaker 2: But from a franchise or if you're starting out, then

708
00:37:13,760 --> 00:37:15,840
Speaker 2: the biggest advice I can give is, don't sell to

709
00:37:15,960 --> 00:37:20,040
Speaker 2: the wrong people, be patient, choose your franchise, your franchisees,

710
00:37:20,080 --> 00:37:23,080
Speaker 2: don't sell for the sake of selling back yourself, and

711
00:37:23,080 --> 00:37:27,480
Speaker 2: be patient because when you're patient and you stay focused,

712
00:37:27,520 --> 00:37:29,120
Speaker 2: then it will happen.

713
00:37:29,600 --> 00:37:31,480
Speaker 1: Do you think, Dan, do you think it's better to

714
00:37:31,560 --> 00:37:33,640
Speaker 1: do that than it is to say, go out and

715
00:37:33,680 --> 00:37:37,000
Speaker 1: open all your own In other words, open fifty stores

716
00:37:37,040 --> 00:37:39,920
Speaker 1: which you and your wife home. Is better to have

717
00:37:39,960 --> 00:37:46,399
Speaker 1: the franchisees opening the stores in your brand with your curriculum?

718
00:37:46,680 --> 00:37:49,719
Speaker 1: Is that better? Then? Say no, No, I'd rather own

719
00:37:49,800 --> 00:37:53,200
Speaker 1: fifty myself. I mean, you'll get fifty yourself. It tastes

720
00:37:53,200 --> 00:37:54,319
Speaker 1: a lot longer because a lot of.

721
00:37:54,840 --> 00:37:59,640
Speaker 2: Yeah, speeds everything. It depends depends on what you're after.

722
00:38:00,040 --> 00:38:02,799
Speaker 1: Yeah, it's speed is important. Speed is so important because

723
00:38:02,800 --> 00:38:04,880
Speaker 1: someone else will copy you if you were successful.

724
00:38:05,000 --> 00:38:07,560
Speaker 2: Yeah, and you've got to move quick yep. And that's

725
00:38:07,600 --> 00:38:11,120
Speaker 2: the balance of selling for the sake of selling. But

726
00:38:11,280 --> 00:38:12,680
Speaker 2: you've got to be patient.

727
00:38:15,480 --> 00:38:17,840
Speaker 1: What was your biggest challenge in that process because you know,

728
00:38:18,800 --> 00:38:21,120
Speaker 1: I've got a great idea, I know my industry and

729
00:38:21,120 --> 00:38:24,160
Speaker 1: copies everybody else as soon as they know I'm being

730
00:38:24,160 --> 00:38:26,760
Speaker 1: successful and got lots of flywood. In terms of inquiry,

731
00:38:26,840 --> 00:38:30,600
Speaker 1: someone's going to copy me. Not hard to pivot everybody else.

732
00:38:32,440 --> 00:38:36,640
Speaker 1: What was your experience in terms of mistakes, for example,

733
00:38:37,440 --> 00:38:41,319
Speaker 1: when you're doing this balancing going too fast but also

734
00:38:41,760 --> 00:38:43,560
Speaker 1: being too careful and not putting people on.

735
00:38:45,000 --> 00:38:49,440
Speaker 2: Yeah, I think like I've always for me, I've always

736
00:38:49,480 --> 00:38:52,000
Speaker 2: been like I'll get myself into the position and I'll

737
00:38:52,000 --> 00:38:53,680
Speaker 2: get it. I'll work it out. You know, I'll back

738
00:38:53,760 --> 00:38:58,239
Speaker 2: myself in and I just in the early you know,

739
00:38:58,360 --> 00:39:02,200
Speaker 2: getting a franchise system the ground's not easy. Like you know,

740
00:39:02,239 --> 00:39:03,799
Speaker 2: you've got to get runs on the board, you've got

741
00:39:03,840 --> 00:39:06,759
Speaker 2: to get people to purchase, put your cash in, and

742
00:39:06,960 --> 00:39:10,960
Speaker 2: you've got to build trust. So it's funny because you

743
00:39:11,000 --> 00:39:13,160
Speaker 2: always try, you know, you start a franchise network and

744
00:39:13,160 --> 00:39:14,839
Speaker 2: you're like, I've got to make a sale. I've got

745
00:39:14,920 --> 00:39:16,279
Speaker 2: to get a sale. I've got to I've got to

746
00:39:16,280 --> 00:39:20,600
Speaker 2: get my first franchise. For me, it was a little different.

747
00:39:20,640 --> 00:39:24,439
Speaker 2: I had eight staff at forty five main staff members

748
00:39:24,480 --> 00:39:26,839
Speaker 2: that were with me for seven years. All of those

749
00:39:26,880 --> 00:39:29,920
Speaker 2: staff members either work for me in HQ or now

750
00:39:29,960 --> 00:39:33,320
Speaker 2: owner yard. So the first two or three yards were

751
00:39:34,400 --> 00:39:36,879
Speaker 2: you know, my ex staff members who heard that Dan

752
00:39:37,640 --> 00:39:40,680
Speaker 2: I want one. So for me, you know that that

753
00:39:41,120 --> 00:39:45,359
Speaker 2: hard kind of time came at like Studio three, Studio four.

754
00:39:46,640 --> 00:39:49,160
Speaker 2: But it was all just you know, when someone's wanting

755
00:39:49,200 --> 00:39:52,040
Speaker 2: to buy something, you've worked so hard to build a

756
00:39:52,080 --> 00:39:56,400
Speaker 2: system and build some traction and conversation, it's tough to

757
00:39:56,400 --> 00:39:59,520
Speaker 2: say no. You got to you have to say no,

758
00:40:00,040 --> 00:40:02,520
Speaker 2: and it's not it's not normal to try and develop

759
00:40:02,560 --> 00:40:02,960
Speaker 2: the sale.

760
00:40:02,960 --> 00:40:05,720
Speaker 1: And so do you sort of you and your wife,

761
00:40:05,800 --> 00:40:08,120
Speaker 1: do you profile the time of individuals looking for you

762
00:40:08,120 --> 00:40:10,319
Speaker 1: just sort of see these are characteristics are after Yeah,

763
00:40:10,440 --> 00:40:11,880
Speaker 1: and you still interview people.

764
00:40:12,239 --> 00:40:13,440
Speaker 2: Yeah, yeah, one hundred percent.

765
00:40:13,560 --> 00:40:13,719
Speaker 1: Yeah.

766
00:40:14,160 --> 00:40:16,040
Speaker 2: To be fair in the US, unless you turn up

767
00:40:16,080 --> 00:40:18,960
Speaker 2: to a VIP week. They're called VIP Weeks in San Diego.

768
00:40:19,920 --> 00:40:23,160
Speaker 2: They all fly in and they spend three days. We

769
00:40:23,239 --> 00:40:27,120
Speaker 2: present to them, we do three or four hard workouts,

770
00:40:27,160 --> 00:40:29,880
Speaker 2: tough workouts, and they've got a kind of That's the

771
00:40:29,920 --> 00:40:31,719
Speaker 2: only way you can buy a yard gym in the

772
00:40:31,840 --> 00:40:35,480
Speaker 2: US is that you turn up to the VIP week

773
00:40:35,520 --> 00:40:38,600
Speaker 2: and you train, you learn about the brand, then we'll

774
00:40:38,640 --> 00:40:40,319
Speaker 2: have the conversation and.

775
00:40:40,280 --> 00:40:41,320
Speaker 1: You you do that yourself.

776
00:40:41,440 --> 00:40:44,479
Speaker 2: Yeah, yeah, yeah, we did. We did six last year,

777
00:40:44,800 --> 00:40:45,680
Speaker 2: six six.

778
00:40:45,600 --> 00:40:48,680
Speaker 1: Six, few weeks. Yeah, it's a bigger market too, like

779
00:40:48,719 --> 00:40:50,840
Speaker 1: there's it's a bit different here.

780
00:40:51,239 --> 00:40:53,840
Speaker 2: Yeah yeah, yeah, yeah, this.

781
00:40:54,040 --> 00:40:57,720
Speaker 1: Is a whole another level way, a lot of another

782
00:40:57,800 --> 00:40:58,600
Speaker 1: level way way in.

783
00:40:58,600 --> 00:41:01,000
Speaker 2: A we're not even a drop.

784
00:41:01,719 --> 00:41:04,880
Speaker 1: So how do you go for partnership? So as you

785
00:41:04,920 --> 00:41:06,960
Speaker 1: and your wife, But did you in terms of expansion

786
00:41:07,000 --> 00:41:08,400
Speaker 1: do you bring in investors?

787
00:41:10,480 --> 00:41:13,720
Speaker 2: We haven't brought in We're brought in a partner. Who's

788
00:41:13,719 --> 00:41:16,320
Speaker 2: your part So Rob Deutsch from a forty five forty

789
00:41:16,320 --> 00:41:22,040
Speaker 2: five so deutchy jumped on and he's a partner. He's

790
00:41:22,360 --> 00:41:27,719
Speaker 2: he's a strategic advisor. But the company is very you know,

791
00:41:28,719 --> 00:41:32,400
Speaker 2: positive self sufficient, so you know, we didn't build on it.

792
00:41:32,400 --> 00:41:35,520
Speaker 2: We didn't take on any you know, private equity investment

793
00:41:35,600 --> 00:41:37,759
Speaker 2: or anything like that, which which helps because when you

794
00:41:37,800 --> 00:41:40,960
Speaker 2: are growing and when you've got you haven't got the

795
00:41:41,000 --> 00:41:45,280
Speaker 2: pressure of external investment, you can take your time and

796
00:41:45,320 --> 00:41:47,560
Speaker 2: make the right cause. But when you do take on

797
00:41:47,640 --> 00:41:50,080
Speaker 2: that private equity or you take on any private investment,

798
00:41:51,040 --> 00:41:53,600
Speaker 2: you know you're under pressure. We're very lucky we don't

799
00:41:53,640 --> 00:41:56,480
Speaker 2: have that, so we can make the right cause. But

800
00:41:56,560 --> 00:42:01,000
Speaker 2: you know, Deutsche jumped on. He's been incredible over always said,

801
00:42:01,040 --> 00:42:03,200
Speaker 2: you know, lean on the past and focus on the future.

802
00:42:03,800 --> 00:42:06,680
Speaker 2: And and that's that's the reason why you know, Rob's

803
00:42:06,719 --> 00:42:10,520
Speaker 2: so valuable to us, is that he guides us. He's

804
00:42:10,560 --> 00:42:11,759
Speaker 2: done it before, you know.

805
00:42:11,840 --> 00:42:14,000
Speaker 1: He's made the mistakes too, and he knows when the

806
00:42:14,040 --> 00:42:18,120
Speaker 1: mistakes are coming because you probably haven't yet. You've been

807
00:42:18,160 --> 00:42:20,720
Speaker 1: blessed with success.

808
00:42:20,600 --> 00:42:23,359
Speaker 2: Yeah, yeah, well not this. Yeah, we haven't done this level,

809
00:42:24,200 --> 00:42:25,960
Speaker 2: you know, So.

810
00:42:26,280 --> 00:42:30,360
Speaker 1: You haven't been blessed for failure. Yes, yet, hopefully you

811
00:42:30,400 --> 00:42:32,520
Speaker 1: will have something. Hopefully it's not too bad though, and

812
00:42:32,560 --> 00:42:35,400
Speaker 1: you can recover from quickly. Yeah. But that's why you

813
00:42:35,480 --> 00:42:37,759
Speaker 1: need someone who in the involved with the businesses, who

814
00:42:37,800 --> 00:42:41,520
Speaker 1: has failed. And I'm not saying what he was a failure.

815
00:42:41,560 --> 00:42:44,320
Speaker 1: Obviously he got out, so he was actually a success.

816
00:42:44,320 --> 00:42:48,359
Speaker 1: But he saw the failures, he experienced them, and so

817
00:42:49,320 --> 00:42:55,120
Speaker 1: theren where to from here? So what's what's the vision, mate?

818
00:42:56,560 --> 00:43:00,760
Speaker 2: To build the greatest fitness franchise that world I've ever seen.

819
00:43:01,080 --> 00:43:03,600
Speaker 2: And that's literally as far as it gets right now.

820
00:43:03,600 --> 00:43:07,600
Speaker 2: It's the vision. It's to change people's lives globally and

821
00:43:08,320 --> 00:43:12,400
Speaker 2: to build a very stable strength and additioning franchise brand.

822
00:43:12,600 --> 00:43:15,239
Speaker 2: We want to build a brand, not just a facility.

823
00:43:16,719 --> 00:43:19,960
Speaker 1: Does the brand resonate the Yard brand as a word,

824
00:43:20,040 --> 00:43:21,200
Speaker 1: Does it resonate in the US?

825
00:43:21,440 --> 00:43:27,480
Speaker 2: Yeah? Massively? Really, yeah, yeah, massively. I went over there

826
00:43:27,480 --> 00:43:31,799
Speaker 2: when we did the San Diego launch and ran. I

827
00:43:31,880 --> 00:43:36,239
Speaker 2: ran a like a workout to kind of explain the yard,

828
00:43:36,360 --> 00:43:41,960
Speaker 2: like a demo workout, and we pulled in the local hairdressers, baristas,

829
00:43:42,040 --> 00:43:43,920
Speaker 2: you know that old school marketing, got him in for

830
00:43:43,960 --> 00:43:47,040
Speaker 2: a workout, had about thirty people, and I was like,

831
00:43:47,239 --> 00:43:50,239
Speaker 2: I was really I was quite nervous because, you know,

832
00:43:50,280 --> 00:43:55,000
Speaker 2: I didn't know if the US culture would kind of

833
00:43:55,040 --> 00:43:56,839
Speaker 2: take the yard, because you know, you look at what's

834
00:43:56,840 --> 00:44:00,720
Speaker 2: big over there. It's orange theory, you know, Barry's dark rooms, lights,

835
00:44:00,960 --> 00:44:05,680
Speaker 2: people with microphones, you know, Hollywood. And I gave them

836
00:44:05,680 --> 00:44:07,759
Speaker 2: a little speech about building resilience and you've got to

837
00:44:07,800 --> 00:44:10,120
Speaker 2: grab your mate today and take them along, and I

838
00:44:10,200 --> 00:44:11,920
Speaker 2: guarantee you by the end of this workout you'd be,

839
00:44:11,960 --> 00:44:14,000
Speaker 2: you know, that little bit better every single time. And

840
00:44:15,000 --> 00:44:17,160
Speaker 2: they took it on like that was like they'll go

841
00:44:17,200 --> 00:44:19,160
Speaker 2: onto war on it, you know, like they you know,

842
00:44:19,239 --> 00:44:24,759
Speaker 2: so it's resonated unbelievable over there. It's it's incredible to

843
00:44:24,800 --> 00:44:28,800
Speaker 2: see all the merchandise walking around and so many people

844
00:44:28,840 --> 00:44:31,320
Speaker 2: resonated with the brand and the mission and the vision

845
00:44:31,800 --> 00:44:34,280
Speaker 2: and the brand values is very strong.

846
00:44:34,640 --> 00:44:39,680
Speaker 1: So what happens if well, what do you do if

847
00:44:40,360 --> 00:44:44,200
Speaker 1: you're sitting at another one of these VIP events of

848
00:44:44,239 --> 00:44:47,400
Speaker 1: your own and you're starting to think yourself for yourself,

849
00:44:47,880 --> 00:44:50,760
Speaker 1: you know, I'm not sure about strength and conditioning anymore.

850
00:44:50,800 --> 00:44:53,279
Speaker 1: Maybe in this phase of my life I want to

851
00:44:53,320 --> 00:44:57,200
Speaker 1: do I don't know, high in density. Again, let's go

852
00:44:57,280 --> 00:44:59,400
Speaker 1: back the other way. What will you do?

853
00:44:59,480 --> 00:45:00,000
Speaker 2: Will you?

854
00:45:00,320 --> 00:45:03,080
Speaker 1: Will you start to change up your curriculum?

855
00:45:03,680 --> 00:45:06,640
Speaker 2: Innovation is everything too many right now, you know, And.

856
00:45:07,960 --> 00:45:11,080
Speaker 1: So because this is an important point, so your you,

857
00:45:11,080 --> 00:45:14,760
Speaker 1: you would say ei though that whilst you believe in

858
00:45:14,840 --> 00:45:18,640
Speaker 1: your curriculum at the moment, you won't be one of

859
00:45:18,680 --> 00:45:22,920
Speaker 1: those stubborn people who goes this is the curriculum that's

860
00:45:22,960 --> 00:45:25,560
Speaker 1: the only one of the works, because if something new

861
00:45:25,640 --> 00:45:30,680
Speaker 1: comes along, you will at least consider it. Not in

862
00:45:30,680 --> 00:45:32,960
Speaker 1: love with your ideas probably I mean in love with

863
00:45:33,000 --> 00:45:34,279
Speaker 1: you about it.

864
00:45:34,800 --> 00:45:37,160
Speaker 2: Yes, I mean love with my brand, not the curriculum.

865
00:45:37,239 --> 00:45:39,760
Speaker 2: But the curriculum needs to be nimble enough to change.

866
00:45:39,760 --> 00:45:42,359
Speaker 2: And I think that is what the issue was for

867
00:45:42,400 --> 00:45:45,960
Speaker 2: me as a franchise. Ease. Yeah, I was delivering the

868
00:45:46,040 --> 00:45:48,960
Speaker 2: same workout in twenty nineteen and what I did in

869
00:45:49,000 --> 00:45:54,680
Speaker 2: twenty twenty twelve. And you've got to evolve from equipment, experience,

870
00:45:55,239 --> 00:45:58,399
Speaker 2: you know, tech, You've got to stay at the front.

871
00:45:58,440 --> 00:46:02,040
Speaker 2: We're lucky at the moment. A lot of people, you know,

872
00:46:02,360 --> 00:46:04,600
Speaker 2: try to just do what we're doing, and you know,

873
00:46:04,640 --> 00:46:07,720
Speaker 2: they try to try to copy it, and that's that's fine.

874
00:46:07,800 --> 00:46:10,920
Speaker 2: You know, we don't get offended by it. We actually.

875
00:46:12,560 --> 00:46:13,839
Speaker 1: Admirations emulations.

876
00:46:13,880 --> 00:46:17,040
Speaker 2: So but what they don't know is the next step. Yeah,

877
00:46:17,080 --> 00:46:19,239
Speaker 2: And what they don't know is you're you're always going

878
00:46:19,280 --> 00:46:20,799
Speaker 2: to We're always going to have that that.

879
00:46:20,840 --> 00:46:24,200
Speaker 1: Edge, yeah, innovation. And I think that's a really good point, Daniel,

880
00:46:24,239 --> 00:46:29,440
Speaker 1: like be uh, you know, really passionate about what you're

881
00:46:29,440 --> 00:46:36,160
Speaker 1: doing your mission, but be prepared to change up because

882
00:46:36,640 --> 00:46:40,640
Speaker 1: none of us control what our customers want. The customers

883
00:46:40,680 --> 00:46:44,680
Speaker 1: control what they want. And as long as we're talking

884
00:46:44,719 --> 00:46:46,279
Speaker 1: to them and we're watching them and we know what

885
00:46:46,320 --> 00:46:50,280
Speaker 1: they're doing or what they want, little little small changes

886
00:46:50,320 --> 00:46:52,920
Speaker 1: along the way. They don't even notice it. And do

887
00:46:52,960 --> 00:46:55,200
Speaker 1: you get to a point where you're if there's been

888
00:46:55,200 --> 00:46:56,759
Speaker 1: a big change, if you look back a couple of years,

889
00:46:56,800 --> 00:46:58,760
Speaker 1: you go, that's a big change where we started.

890
00:46:58,880 --> 00:47:00,560
Speaker 2: Yeah. I mean even if I look at I go

891
00:47:00,600 --> 00:47:02,440
Speaker 2: back and look at old photos of when we started

892
00:47:02,520 --> 00:47:04,920
Speaker 2: in twenty twenty, and I look at the brand for

893
00:47:04,960 --> 00:47:06,520
Speaker 2: what it was then to what it is now, and

894
00:47:06,560 --> 00:47:11,000
Speaker 2: it's like, holy, you know, it's it's a whole nother level.

895
00:47:11,239 --> 00:47:15,200
Speaker 2: So innovation for us from equipment, tech, experience, fit outs,

896
00:47:16,239 --> 00:47:19,239
Speaker 2: it's continuing to you know, it's just evolving and evolving.

897
00:47:19,320 --> 00:47:23,440
Speaker 2: And you know, you're when times are good, you've got

898
00:47:23,480 --> 00:47:25,799
Speaker 2: to you've got to continue to innovate. Yeah, And I

899
00:47:25,840 --> 00:47:28,439
Speaker 2: think that's one thing we struggled with at forty five

900
00:47:28,560 --> 00:47:31,719
Speaker 2: is when times were good, we didn't innovator.

901
00:47:31,719 --> 00:47:35,040
Speaker 1: Well, when you're an forty five, you weren't the person

902
00:47:35,080 --> 00:47:38,439
Speaker 1: who had to innovate. You're one of the franchisees. Forty

903
00:47:38,440 --> 00:47:41,960
Speaker 1: five didn't have an innovator in there. That's that's the issue.

904
00:47:42,120 --> 00:47:45,000
Speaker 1: And I guess what you're saying here is the that

905
00:47:45,120 --> 00:47:49,000
Speaker 1: you and your missus, your new wife, take that out, missus.

906
00:47:49,120 --> 00:47:52,320
Speaker 1: But you and your wife, I'm going to he's recognize

907
00:47:52,320 --> 00:47:55,480
Speaker 1: and you're going to continue to innovate, probably for no

908
00:47:55,600 --> 00:47:58,200
Speaker 1: other reason, if for no other reason that you experienced

909
00:47:58,239 --> 00:48:01,640
Speaker 1: the lack of that in your old franchise system. Because

910
00:48:01,640 --> 00:48:04,239
Speaker 1: that's what franchises want. Yeah, your game is to give

911
00:48:04,280 --> 00:48:06,400
Speaker 1: franchise is what they want. Franchise these games. See what

912
00:48:06,440 --> 00:48:07,080
Speaker 1: the customer wants.

913
00:48:07,719 --> 00:48:09,200
Speaker 2: So we're going to give them the tools.

914
00:48:09,360 --> 00:48:11,560
Speaker 1: Yeah, that's your job. That's that's your deal as a

915
00:48:11,560 --> 00:48:15,480
Speaker 1: franchise or well. I wish you the very best. Thanks

916
00:48:15,520 --> 00:48:18,560
Speaker 1: for much. This has been cool. Sounds like you're on

917
00:48:18,600 --> 00:48:20,960
Speaker 1: a good path, mate, transporting.

918
00:48:20,600 --> 00:48:22,920
Speaker 2: I did, I did. I had a tough one, but

919
00:48:23,080 --> 00:48:26,560
Speaker 2: you do. We did the turf workout, conditioning, so inval

920
00:48:26,600 --> 00:48:29,920
Speaker 2: weight training, but it made it was on, it was on.

921
00:48:29,960 --> 00:48:31,520
Speaker 1: And how how long was one of your sessions?

922
00:48:31,800 --> 00:48:34,760
Speaker 2: They're fifty minutes. Fifty minutes, so a little bit longer

923
00:48:34,920 --> 00:48:39,080
Speaker 2: than your standard hit training, a bit more emphasis around

924
00:48:39,080 --> 00:48:42,680
Speaker 2: the warm up, and sixty minutes on the weekend.

925
00:48:42,719 --> 00:48:44,560
Speaker 1: So what are you trying to do get your heart

926
00:48:44,640 --> 00:48:46,680
Speaker 1: rate up to it? You're sort of getting de zoned

927
00:48:46,719 --> 00:48:48,440
Speaker 1: five in the hit. What are we talking about in

928
00:48:48,560 --> 00:48:50,920
Speaker 1: terms of you know, max stuff.

929
00:48:51,040 --> 00:48:55,000
Speaker 2: Yeah, it's all energy systems, so length on length of

930
00:48:55,040 --> 00:48:57,040
Speaker 2: time on the machines, on thegs, we use a lot

931
00:48:57,080 --> 00:49:01,399
Speaker 2: of ergs. Just allows everyone to train at a level.

932
00:49:01,400 --> 00:49:04,160
Speaker 2: But you know, it drops the risk of injury and soreness,

933
00:49:04,200 --> 00:49:08,400
Speaker 2: but you know a lot. So so yeah, we you know,

934
00:49:08,560 --> 00:49:11,040
Speaker 2: we really try to target our right energy systems at

935
00:49:11,040 --> 00:49:15,600
Speaker 2: the right time based on our strength program. So so yeah,

936
00:49:15,640 --> 00:49:18,240
Speaker 2: it's more just about your posture. Your breathing is quite important.

937
00:49:18,400 --> 00:49:20,320
Speaker 2: So yeah, it's all happening.

938
00:49:20,360 --> 00:49:21,759
Speaker 1: Good luck mate, you sound like you're on it.

939
00:49:21,840 --> 00:49:23,040
Speaker 2: Yeah, thank you. I appreciate it.

940
00:49:23,080 --> 00:49:23,759
Speaker 1: I really appreciate it.

941
00:49:23,840 --> 00:49:24,760
Speaker 2: Cheers, thank you. Thanks