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Speaker 1: She's ash Head. Welcome to straight Talk.

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Speaker 2: Thanks for having me.

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Speaker 1: Now you're not living in Australia, you're just visiting Australia.

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Speaker 1: What's the visit about.

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Speaker 2: It's about connecting with people. We are a brand, our

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Speaker 2: Place that's all about coming together around food and we've

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Speaker 2: had the privilege of doing that from across the world

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Speaker 2: and now we get to do it in person and

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Speaker 2: speak to our community, our customers, get feedback, build deeper connections. Yeah.

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Speaker 1: So our Place is a you're a brand, but our

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Speaker 1: Place is also a new brand. Isn't it more recent brand? Yeah?

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Speaker 1: Or is it like a year or so?

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Speaker 2: No, we started working on the brand in twenty sixteen,

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Speaker 2: twenty seventeen.

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Speaker 1: It's in Australiaan, it's.

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Speaker 2: About two years in Australia. Yeah.

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Speaker 3: The reason I know is because I bought some yeah yeah,

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Speaker 3: about because they came to me on Instagram. But I

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Speaker 3: was interested in nonstick pans and stuff like that, and

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Speaker 3: I got a full set for all my kids, all

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Speaker 3: my sons because they're all got kids, my grandkids, and

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Speaker 3: for myself. But I'll talk about that a little bit later.

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Speaker 3: I just want to go a talk a little bit

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Speaker 3: about your background. Now, so where do you live?

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Speaker 2: I live in Los Angeles, you know.

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Speaker 1: And were we born?

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Speaker 2: I was born in Karachi, in Pakistan.

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Speaker 3: Raachia, Pakistan and Pakistan for Australians anyway, is a little

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Speaker 3: bit sort of. It's not well known. I mean India, Yes,

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Speaker 3: we see more of.

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Speaker 1: That, hear more about that. Pakistan we don't hear much about.

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Speaker 3: Maybe you could give me a little bit of background

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Speaker 3: about your life growing up in Pakistan.

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Speaker 2: Yeah, Pakistan is a beautiful country, lots of cultural diversity,

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Speaker 2: incredible food, some of the most generous people you'll ever meet.

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Speaker 2: It was part of one shared country, the Subcontinent with

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Speaker 2: India and Bangladesh until about nineteen forty seven, and is

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Speaker 2: a country that has a lot of social challenges, from

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Speaker 2: poverty to high unemployment rates, and as is often the case,

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Speaker 2: women and girls bear the brunt of that. So when

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Speaker 2: I was growing up, I grew up in the capital

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Speaker 2: city of Pakistan, Islamabad. I grew up in a self

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Speaker 2: made family that worked very hard to give my siblings

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Speaker 2: and I the best education that they could afford. And

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Speaker 2: I was aware that the privileges that I had were

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Speaker 2: not shared by women and girls around me. So I

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Speaker 2: spent a lot of my adolescens really questioning the world

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Speaker 2: around me and trying to understand what was going on,

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Speaker 2: why there was a rise in violence, terrorism, poverty, and

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Speaker 2: why there were groups that were pushing back on women's rights.

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Speaker 2: And the way that I made sense of the world

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Speaker 2: around me was simply by showing up and asking to help.

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Speaker 2: So I volunteered at a lot of nonprofits. I participated

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Speaker 2: in social movements for civil liberty. I helped organize and

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Speaker 2: really felt a deep sense of purpose from a young age.

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Speaker 1: Would you say you would like an activist.

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Speaker 2: I would yeah, absolutely, And how.

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Speaker 1: Would they be taking a place I get Islamabad?

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Speaker 2: Well, I think all over the world there's risk when

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Speaker 2: you stand up for what you believe in. But from

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Speaker 2: a young age I learned how to navigate risk and

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Speaker 2: take measured risks for things that I believed in, and

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Speaker 2: that's been a big part of how I've done the

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Speaker 2: work that I do.

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Speaker 3: So when you say that you were it's called blessed

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Speaker 3: or lucky in relation to your family, the privileges you had.

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Speaker 3: What sort of privileges are you talking about now? So

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Speaker 3: you know where you walking around with a tiara.

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Speaker 1: With diamonds in it or what do you mean about privileges?

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Speaker 2: Which about bis Tiara. But my mother was born into

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Speaker 2: a family, the oldest of four dogs, where she didn't

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Speaker 2: get to pursue higher education or choose the man she

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Speaker 2: would marry, or build a career at the time, and

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Speaker 2: she fought hard to make sure that my siblings and

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Speaker 2: I went to the very best schools, that we could

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Speaker 2: pursue our dreams, that we could really dream without any constraint.

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Speaker 2: When I was eighteen years old, I got a full

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Speaker 2: scholarship to study at Stanford University. I've lived and worked

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Speaker 2: in the US, in Dubai, in London, all around the world.

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Speaker 2: I've built a nonprofit and a business, and so to

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Speaker 2: come from where I come, but then be able to

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Speaker 2: achieve things that are so far beyond what even I

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Speaker 2: had dreamed. I think my parents giving us that space

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Speaker 2: and that permission and that love help set that foundation.

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Speaker 3: And why do you think, and obviously you would have

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Speaker 3: reflected on this, but why do you think your parents

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Speaker 3: were able to, let's call it, facilit tight that pathway

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Speaker 3: for you. And is the pushback in relations to other

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Speaker 3: people who didn't have the same privileges, Is that just

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Speaker 3: it's called lock of the drawer, and does who your

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Speaker 3: parents and family are or is it more poverty driven

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Speaker 3: or related, or is it cultural.

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Speaker 2: I think that all parents, and I say this as

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Speaker 2: someone who's six and a half months pregnant as where

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Speaker 2: we're recording this, do the best that they can. And

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Speaker 2: I think all parents try and make rational decisions for

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Speaker 2: their children. And for us in the West, it's very

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Speaker 2: easy to say, well, just send them to a good

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Speaker 2: school and give them all the freedoms. But if you

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Speaker 2: are growing up in a part of Pakistan where it's

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Speaker 2: not safe to walk to school, where even if you

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Speaker 2: go to school, you may not get a job once

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Speaker 2: you graduate, where if you go to school that might

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Speaker 2: mean that your other three siblings can't eat because there

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Speaker 2: isn't enough money to feed the family and there isn't

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Speaker 2: a social security net. Then parents are often are forced

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Speaker 2: to make hard choices. And so I don't think there

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Speaker 2: is anything inherent to any culture that makes parents want

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Speaker 2: less for their children. I think it's very much circumstances.

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Speaker 3: So and you know here in Australia we're very lucky

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Speaker 3: in education is free and lots of opportunity around for everybody.

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Speaker 3: If they want to take it, and to some extent

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Speaker 3: we're a little naive in relation to what happens in

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Speaker 3: say country like Pakistan, and probably to the same extent

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Speaker 3: in some parts of India for that matter as well.

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Speaker 1: India is probably not.

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Speaker 2: To do very high poverty reads, very high reads of

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Speaker 2: girls out of school.

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Speaker 3: Yeah, so that part I want to talk to you

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Speaker 3: about because that's something you've spent a lot of your

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Speaker 3: time in your life. It's similarly like a mission of

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Speaker 3: yours education for girls?

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Speaker 1: Is it not.

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Speaker 3: Normal that from the age of and let's call it

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Speaker 3: six to the of idea like it would be here

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Speaker 3: in Australia, everyone goes to school. If you want to

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Speaker 3: go to a private school, you can. If you want

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Speaker 3: to go to public school you Can's free, you know,

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Speaker 3: transport's free. Is that not the case in a place

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Speaker 3: like Pakistan for girls and boys?

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Speaker 2: Or is it just well when it comes to primary schooling,

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Speaker 2: we've act globally putting Pakistan aside because these are global challenges.

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Speaker 2: We have seen a huge advancement and closing the gap

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Speaker 2: between girls and boys. I think where you're still seeing

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Speaker 2: that discrepancy is secondary schooling, because that's when the choices

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Speaker 2: get harder, and that's really when girls are often forced

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Speaker 2: to drop out. I think also you have a breakdown

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Speaker 2: of the public education system in a lot of countries.

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Speaker 2: So the assumption that you have a well functioning government,

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Speaker 2: a well functioning taxation system, a well functioning social welfare system,

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Speaker 2: well run schools in a lot of countries, that is

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Speaker 2: not the case. And so there aren't always great options

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Speaker 2: for where you can send your children, let alone that

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Speaker 2: going to school, going to university will actually lead you

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Speaker 2: to get employment and be able to break out of

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Speaker 2: your circumstances.

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Speaker 3: In two thousand and four and two thousand and from

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Speaker 3: two thousand and four to two thousand and beginning of

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Speaker 3: two thousand and nine, I had a business in India

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Speaker 3: and we're in four different states in seventy different places locations,

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Speaker 3: and we had a lot of stuff and my staff

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Speaker 3: they used to tell me that they husband and wife

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Speaker 3: in the family would pretty much sacrifice everything that they

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Speaker 3: had in order to get for example, their four year

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Speaker 3: old son or daughter.

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Speaker 1: Shootored before that individual started school. Because the competitive.

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Speaker 3: Environment to get into a good school, so that you're

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Speaker 3: get into good school, then you get into good university.

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Speaker 1: Et cetera, et cetera.

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Speaker 3: And just about every staff member I had who was

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Speaker 3: doing any other administration had two university degrees, not one,

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Speaker 3: but two, which normal, and I was actually quite blown

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Speaker 3: away by that and the level of competitiveness, the level

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Speaker 3: of education, the awareness of parents relatively speaking compared to

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Speaker 3: say in Australia about getting kids educated. And by the way,

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Speaker 3: it was boys and girls, it didn't seem to be

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Speaker 3: any disparity between the two. Is Pakistan the same or

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Speaker 3: during that period would have been the same thing.

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Speaker 2: Absolutely. I think people fight so hard to give their

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Speaker 2: kids a better life and it is just circumstances and

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Speaker 2: a breakdown of government, of social welfare, of the economy.

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Speaker 2: That it's war too, you know, when you have wars

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Speaker 2: and people are displaced. Refugees are displaced for an average

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Speaker 2: of seventeen years. So someone who is currently displaced by

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Speaker 2: the many wars that we have going on around the world,

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Speaker 2: they're struggling to get their education. And so I think

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Speaker 2: parents in poverty, parents in unstable regions, they have to

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Speaker 2: fight so much harder to just give their kids the

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Speaker 2: same things that we for here take for granted.

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Speaker 3: The politics of Pakistan. I hope you don't mom be

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Speaker 3: asking is I don't know, I'm ignored in this rego.

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Speaker 2: I don't know either part of country when you're.

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Speaker 3: Around for example, was it you know, like I used

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Speaker 3: to love watching him Rinekhan, the cricketer, and I've read

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Speaker 3: so much about him. You know, he's been through a

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Speaker 3: whole lot of difficulties of late. Especially is the politics.

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Speaker 3: Is the politics over there not well structured like it

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Speaker 3: is in other countries, Like you know, there's Australia for example,

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Speaker 3: we have compulsory voting. You know, the parties are you

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Speaker 3: don't get people sort of hijacking each party. It was

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Speaker 3: the politics anything that you used to be aware of

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Speaker 3: and did it in any way influence how you think

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Speaker 3: and the sorts of things that you decided to be

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Speaker 3: your mission.

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Speaker 2: Yeah. Absolutely. Pakistan is a young country. It was a

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Speaker 2: former colony, so it has all the legacy of a

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Speaker 2: country that was colonized and then divided, right divided in

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Speaker 2: nineteen forty seven through a very bloody partition where people

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Speaker 2: crossed over from India to Pakistan and then once again

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Speaker 2: divided with the partition with Bangladesh. And so there is

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Speaker 2: a legacy that there is a historical and cultural context

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Speaker 2: that has interfered with the building of institutions and the

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Speaker 2: strengthening of democracy. And at the same time, I think

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Speaker 2: even globally now we're seeing places that we thought were

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Speaker 2: as of democracy really being challenged by some of the

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Speaker 2: breakdown of institutions, and misinformation on social media and so

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Speaker 2: many of these new forces that we haven't contended with before.

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Speaker 2: So democracy is a fragile thing and I wish it

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Speaker 2: worked better than it has, but it's something that we

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Speaker 2: have to keep investing in and building.

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Speaker 1: You won a scholarship to Stanford. You mentioned what did.

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Speaker 2: You study, studied international relations.

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Speaker 3: And off the back of that, what happened? So when

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Speaker 3: you finish your degree or during your degree.

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Speaker 1: What did you do well.

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Speaker 2: I took my first job out of college at McKinsey,

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Speaker 2: moved out to Dubai. I had become really interested in

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Speaker 2: the intersection of business and social good. Growing up. I

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Speaker 2: had always been entrepreneurial, but I never contemplated building a

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Speaker 2: business because I'd never seen anyone doing that around me.

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Speaker 2: The nonprofit model, even working to make a difference through government,

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Speaker 2: those were things that I witnessed in my hometown. But

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Speaker 2: to see a woman starting a company raising capital. That

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Speaker 2: wasn't something that I saw until I moved seven thousand

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Speaker 2: miles across the world to Stanford University. And of course

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Speaker 2: everyone in Silicon Valley wants to start a business, and

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Speaker 2: I realized you can start a business that actually has

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Speaker 2: a positive impact in the world and isn't constrained by

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Speaker 2: some of the weaknesses inherent to the nonprofit model. So

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Speaker 2: I took my first shob out of college at McKinsey.

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Speaker 2: I wanted to learn from the business world. Moved out

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Speaker 2: to Dubai to be closer to my own home and

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Speaker 2: to work in the Middle East, and then I ended

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Speaker 2: up leaving that job about a year in when my

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Speaker 2: friend Malala Yusufsi was shot by the Thaliban for her

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Speaker 2: courage and her activism for girls' education. Moved back to

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Speaker 2: New York City and started an organization called the Malala Fund,

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Speaker 2: which champions the rights of girls around the world to

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Speaker 2: go to school.

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Speaker 3: So, Milana is a Pakistani woman who was shot famously shot,

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Speaker 3: I mean the whole world sort what motivated you to

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Speaker 3: co found something with her, calling the Malala Fund? What

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Speaker 3: was the motivation behind it?

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Speaker 2: Yeah, Well, I had known her and her family for

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Speaker 2: a long time as part of my work in Pakistan,

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Speaker 2: I had the privilege to get to know them and

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Speaker 2: spend time with them, and I was just with them

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Speaker 2: in the aftermath as a friend. And they are some

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Speaker 2: of the kindest, bravest people you ever meet. And when

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Speaker 2: they made it clear that they wanted to take this

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Speaker 2: moment and use it to help other girls around the world,

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Speaker 2: they asked for my help and I couldn't say no.

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Speaker 2: I felt deeply committed and moved to the cause. I

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Speaker 2: had witnessed the power of girls education in my own life,

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Speaker 2: in my own childhood, and so I hadn't planned it,

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Speaker 2: but I believe at many moments in all of our lives,

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Speaker 2: there's sort of circumstances that call us to action. This

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Speaker 2: was one of those for me. So decided to take

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Speaker 2: a leap of faith and start this organization and serve

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Speaker 2: as founding CEO and taught me a lot. Taught me

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Speaker 2: a lot about building an organization that inspires change, that

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Speaker 2: builds community, and that has an impact globally.

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Speaker 1: And how's it funded.

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Speaker 2: So it's a nonprofit, so it riises.

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Speaker 3: Money, donation is effectively and then what happens in the organization.

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Speaker 3: Then what said, do people see scholarships or grant Yeah, well.

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Speaker 2: I haven't been involved for a while now, but yes,

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Speaker 2: it gives grants to organizations around the world that are

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Speaker 2: coming up with impactful, innovative solutions to girls' education in

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Speaker 2: some of the most challenging places in the world. Also

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Speaker 2: does a lot of advocacy work because a lot of government,

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Speaker 2: a lot of education is still public education. And also

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Speaker 2: storytelling really keeping focus on this issue so that people

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Speaker 2: are motivated to stay involved and to know to your point,

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Speaker 2: when you're in a place where education is taken for granted,

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Speaker 2: you can forget that. In Afghanistan, for example, girls education

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Speaker 2: is bounded by the Taliban even today.

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Speaker 3: And since some at funds you're not actively involved in

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Speaker 3: a lot of funds now, but since you have been

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Speaker 3: in the early days, hasn't been successful in its original

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Speaker 3: objective And did you guys in those days sort of

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Speaker 3: look at any sort of metrics, say, look, by the

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Speaker 3: year twenty twenty five, we'd like to have educated so

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Speaker 3: many people given notuse to so many people. I mean,

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Speaker 3: is a macro lending involved in it to assist young

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Speaker 3: girls who might want to start off as a young

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Speaker 3: entrepreneur in places like Pakistan or anywhere else.

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Speaker 1: So that matter in the world.

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Speaker 3: It's not just to dedicate to Pakistan or other is it.

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Speaker 3: It's education girls everywhere in the world. Yeah, were there

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Speaker 3: some metrics that you would that you guys set out

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Speaker 3: to achieve.

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Speaker 2: The Malala Fund really focuses on getting more girls into

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Speaker 2: secondary education and has had an enormous impact and some

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Speaker 2: of the most challenging parts of the world. At the

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Speaker 2: same time, it's a complex issue. So you know, COVID,

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Speaker 2: for example, is something that caused a breakdown in education

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Speaker 2: in many countries, and so unfortunately there's so many complexities

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Speaker 2: when you're looking at something like girls education, and it's

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Speaker 2: not as simple as it's building a school. You have

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Speaker 2: a global pandemic and girls and boys leave school and

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Speaker 2: never return, and so there's a lot of work still

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Speaker 2: to be done.

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Speaker 3: Yeah, I know that that was happening in during that

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Speaker 3: period you're talking about, But I mean I was just

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Speaker 3: as you were talking, I was just casting my mind

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Speaker 3: back to my own father's country where he was a

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Speaker 3: kid and before he came to Australia and same nobody

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Speaker 3: went to school.

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Speaker 1: My father never spent a day in school and his

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Speaker 1: whole life was a farmer.

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Speaker 2: Where did he come from.

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Speaker 3: He come from Greece. But during the war World War

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Speaker 3: two and schools everything just closed down because they got

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Speaker 3: occupied by the Germans, Italians first and the Germans.

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Speaker 1: And I think it's another example of.

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Speaker 3: I mean, Greece is not a young country like Pakistan was,

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Speaker 3: but nonetheless, once when there's a war or when there's conflict,

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Speaker 3: the institution's break down very quickly. And it's funny, you know,

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Speaker 3: it was not funny, But it's curious to me that

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Speaker 3: people like him and his family and other extended people

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Speaker 3: were very interested in making sure that their kids got

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Speaker 3: well educated when to do something that they never had

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Speaker 3: an opportunity to champion that. And you know, I'm a

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Speaker 3: product of that, as are all my cousins, etcetera. My

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Speaker 3: brother's just and I think to some extent, you've when

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Speaker 3: you form a fund like that and you have that undertaking,

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Speaker 3: it's nearly like you're taking on a quasi printal role

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Speaker 3: to look after those people who and you're only a

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Speaker 3: young person at the time. You're still young, but that's

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Speaker 3: a big leap. It's a big thing to do. Most

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Speaker 3: people just think about how do I get my job?

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Speaker 3: What am we going to do after get university?

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Speaker 1: Going to get a job. I'm going to work an

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Speaker 1: investment bank, We're going to work in McKinsey or whatever

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Speaker 1: the case may be. They're not thinking about these global initiatives.

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Speaker 1: Where does that come from? That thought process for you

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Speaker 1: to think so big?

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Speaker 2: I would say the biggest things I did have always

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Speaker 2: started as the smallest things I've done. And I really

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Speaker 2: believe in that. And I know there's a lot of

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Speaker 2: people who are listening who want to start something, solve something,

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Speaker 2: fix something, and I think so many people get paralyzed

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Speaker 2: with this idea of big.

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Speaker 1: Right.

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Speaker 2: I want to solve education, I want to solve the

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Speaker 2: refugee crisis. I want to solve climate change. And I

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Speaker 2: think that can be a real disservice because no one

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Speaker 2: person's going to come in and save the world. But

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Speaker 2: if we all believe a little bit more and in

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Speaker 2: our power to make a difference, then we probably will

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Speaker 2: be able to tackle a lot of these challenges. And so,

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Speaker 2: you know, starting the Malala Fund started with reaching out

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Speaker 2: to one person I wanted to help, and you know,

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Speaker 2: starting our place started with wanting to create products that

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Speaker 2: inspired me and my own family to cook and share

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Speaker 2: more traditions. It didn't start with with a vision for

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Speaker 2: where we ended up. Honestly, it was just I'm obsessed

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Speaker 2: with this problem. I'm obsessed with this idea. I'm in

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Speaker 2: love with solving this thing or helping this person. I'm

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Speaker 2: just I can't get that out of my mind, and

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Speaker 2: so I'm just going to do it. And on one

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Speaker 2: thing follows from the next. So I would say, don't

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Speaker 2: get caught up in wanting it to be big, because

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Speaker 2: if you focus on getting started and just give it

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Speaker 2: everything you've got, that's probably the best shot you have

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Speaker 2: to building something big.

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Speaker 1: So I think that's very good advice.

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Speaker 3: And for those people listening, you're saying don't If you don't,

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Speaker 3: maybe I don't want to be worthy of mouth crept

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Speaker 3: if I'm wrong, but I think you're saying well. One

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Speaker 3: of the outtakes from that is that people I know

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Speaker 3: often don't go and try and solve something by starting

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Speaker 3: small because they get overwhelmed by the thought of I

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Speaker 3: want to be big. I want it to be a

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Speaker 3: big thing. I wanted to be a movement, I want

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Speaker 3: to change something in the world, and they get so

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Speaker 3: overwhelming that they didn't end up starting small, which means

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Speaker 3: you're going to end up with nothing. And starting small

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Speaker 3: is usually the best way to go.

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Speaker 2: It's usually the only way to go, right. Most things

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Speaker 2: that became big started by someone showing up and getting started,

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Speaker 2: And so I think that that idea of big is

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Speaker 2: often an excuse not to get started.

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Speaker 1: Can we just talk it out place? Incredibly successful business

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Speaker 1: is what are the products of airspace dot there?

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Speaker 2: Well, we design products that make cooking easier and more

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Speaker 2: fun and a better experience. And so there's a handful

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Speaker 2: of categories within the kitchen that are really meaningful in

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Speaker 2: your day to day experience of cooking and gathering and

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Speaker 2: hosting that are also highly problematic in that they haven't

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Speaker 2: been redesigned in a very long time. So cookware, for example,

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Speaker 2: you walk into a kitchen ware store and you're probably

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Speaker 2: going to be given about twenty pieces of cookware that

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Speaker 2: you don't need and you don't have room for. It's

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Speaker 2: lots of specific shapes and sizes, most stunst to cook.

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Speaker 2: We're still made with teflaon or forever chemicals all kind

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Speaker 2: of looks the same. And so cookware was the first

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Speaker 2: category that we wanted to take making multifunctional cookwaar that

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Speaker 2: looks so good you'll never put it away, which means

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Speaker 2: you're more likely to cook because it's sitting on your stove.

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Speaker 2: That's also clean, so no forever chemicals, no teflaw, no pfasts,

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Speaker 2: and where you don't need twenty pieces, where each piece

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Speaker 2: is designed to do more with less. We took that

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Speaker 2: same design approach that we applied to cookwear to appliances,

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Speaker 2: and this year we launched what we call our Wonder Oven,

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Speaker 2: which is an air fryer, a toaster, and an oven,

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Speaker 2: and again we were solving very similar challenges in the

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Speaker 2: product design space. If you look at most air fryers,

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Speaker 2: they're very ugly, they're very bulky, they're made of plastic

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Speaker 2: and teflawn. They only do one thing, they airfry, and

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Speaker 2: they don't look very good, so you hide them in

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Speaker 2: the back of your cabinet. And so this year we

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Speaker 2: came out with the Wonder Oven, which is a air

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Speaker 2: fryer meets toaster meets oven made without forever chemicals that

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Speaker 2: also kind of looks like a piece of art when

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Speaker 2: you leave it out on your countertop. So that's really

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Speaker 2: the categories that we're going into. We don't make products

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Speaker 2: just to make them. We have to believe that we

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Speaker 2: can make something that's better than what exists out there,

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Speaker 2: and that there isn't a product on the market that

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Speaker 2: we would put in our own homes and kitchens.

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Speaker 3: And by the way, I should tell everybody, I haven't

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Speaker 3: been paid to but this is just currendipitous. I actually

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Speaker 3: bought this stuff, and what you said was very interesting.

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Speaker 3: I actually like the look of it. Some minds are

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Speaker 3: light green color age. Yeah, that's the color of sage.

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Speaker 1: Okay, I caught your sage is probably what it said

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Speaker 1: when I bought it. It didn't It wasn't particularly expensive.

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Speaker 1: I didn't think. But that's relative things, I think for

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Speaker 1: me to say that. But I bought a I bought

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Speaker 1: a fried pan.

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Speaker 2: Skin always pan, yeah, always.

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Speaker 3: And I bought a and I bought a saucepan for

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Speaker 3: boiling vegetables in. And yes, they do sit on the

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Speaker 3: top of my stove all the time.

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Speaker 1: Because they do look good.

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Speaker 3: And all the other stuff I had, all this stainless

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00:25:13,560 --> 00:25:16,320
Speaker 3: steel and stuff, don't use it anymore. And I've got

440
00:25:16,320 --> 00:25:18,760
Speaker 3: a whole sack of stuff I don't use by the way,

441
00:25:18,800 --> 00:25:19,560
Speaker 3: still taking up space.

442
00:25:19,560 --> 00:25:21,200
Speaker 1: I'm trying to work out what to do with it,

443
00:25:21,680 --> 00:25:25,160
Speaker 1: and the stuff doesn't your equipment does look very good

444
00:25:25,680 --> 00:25:28,280
Speaker 1: and probably the main reason I bought it at the

445
00:25:28,320 --> 00:25:29,399
Speaker 1: time because.

446
00:25:29,160 --> 00:25:33,480
Speaker 3: I was looking around for to buy some new stuff,

447
00:25:33,480 --> 00:25:35,800
Speaker 3: but I wanted to get for my grandkids. Well, my

448
00:25:35,920 --> 00:25:38,960
Speaker 3: sons had just had kids, and I didn't want my

449
00:25:38,960 --> 00:25:43,919
Speaker 3: grandkids growing up eating off teflon and you know, all

450
00:25:43,960 --> 00:25:46,600
Speaker 3: that sort of stuff, and so I thought I'd go

451
00:25:46,680 --> 00:25:48,440
Speaker 3: buy for myself and for all of them as well.

452
00:25:48,960 --> 00:25:51,160
Speaker 3: The two sons who hadn't had kids at the time

453
00:25:51,200 --> 00:25:52,919
Speaker 3: didn't get any so it just reminded me, I've got

454
00:25:52,960 --> 00:25:54,960
Speaker 3: to get them something now. One of them had kids

455
00:25:55,000 --> 00:26:01,600
Speaker 3: since so I owe him set and I I do

456
00:26:01,680 --> 00:26:06,520
Speaker 3: you because it is on my stove. Funnily enough, it

457
00:26:06,560 --> 00:26:09,960
Speaker 3: does make me think about cooking, Like if everything is

458
00:26:10,000 --> 00:26:12,640
Speaker 3: put away, which is normally how I thing is really

459
00:26:12,680 --> 00:26:16,920
Speaker 3: tidy in my kitchen, legs so tidy. But I don't

460
00:26:16,920 --> 00:26:19,880
Speaker 3: want to make any mess anywhere. But when I see

461
00:26:19,920 --> 00:26:22,760
Speaker 3: the especially the fry pan, what'd you.

462
00:26:22,720 --> 00:26:24,160
Speaker 2: Call it, the always pan, the.

463
00:26:24,119 --> 00:26:29,399
Speaker 3: Always pan, the always pan, I think I'll cook some

464
00:26:29,400 --> 00:26:31,160
Speaker 3: me egs or something like that. Tonight, so it makes

465
00:26:31,200 --> 00:26:34,840
Speaker 3: me feel like cooking more. And sometimes I'm my god

466
00:26:34,920 --> 00:26:37,399
Speaker 3: son come over and I'll cook for him. So it

467
00:26:37,400 --> 00:26:42,640
Speaker 3: makes me actually participate in a kitchen environment and be.

468
00:26:44,080 --> 00:26:47,360
Speaker 1: A little bit more hospitable than I would ordinarily be.

469
00:26:48,359 --> 00:26:50,880
Speaker 2: So it worked fantastic.

470
00:26:51,000 --> 00:26:52,520
Speaker 1: So where do you get your research from? How'd you

471
00:26:52,520 --> 00:26:53,360
Speaker 1: eat that stuff out?

472
00:26:53,800 --> 00:26:59,000
Speaker 2: Fantastic? A lot of it started with personal experience. I'm

473
00:26:59,040 --> 00:27:02,040
Speaker 2: an immigrant. Part an immigrant we like to say we

474
00:27:02,080 --> 00:27:05,160
Speaker 2: literally found our place, which is the name of our company,

475
00:27:06,080 --> 00:27:08,480
Speaker 2: by cooking food and having people come to our dinner table.

476
00:27:09,400 --> 00:27:14,000
Speaker 2: I had been on the road for ten years, moving

477
00:27:14,040 --> 00:27:17,600
Speaker 2: across the world to study at Stanford, then starting the

478
00:27:17,640 --> 00:27:20,960
Speaker 2: Malala Fund, and I was at a point in my

479
00:27:21,040 --> 00:27:24,520
Speaker 2: life where I wanted a sense of home. I had

480
00:27:25,040 --> 00:27:26,879
Speaker 2: not cooked at home in a very long time. I

481
00:27:26,880 --> 00:27:29,639
Speaker 2: didn't grow up cooking because my mother wanted me to

482
00:27:29,680 --> 00:27:32,080
Speaker 2: go out and pursue my education and not worry about

483
00:27:32,119 --> 00:27:36,720
Speaker 2: anything in the house. And now I was at a

484
00:27:36,760 --> 00:27:39,840
Speaker 2: stage where I felt disconnected from my own traditions. I

485
00:27:39,880 --> 00:27:44,199
Speaker 2: wanted a sense of community, belonging, health wellness, and I

486
00:27:44,280 --> 00:27:48,600
Speaker 2: began learning how to cook and building community by inviting

487
00:27:48,640 --> 00:27:52,040
Speaker 2: people to my dinner table and sharing my food and

488
00:27:52,080 --> 00:27:58,400
Speaker 2: my culture and really had the experience of realizing there

489
00:27:58,560 --> 00:28:00,880
Speaker 2: wasn't a brand in the market spoke to me both

490
00:28:00,920 --> 00:28:04,639
Speaker 2: from a value standpoint of brand that wasn't using Forever chemicals,

491
00:28:04,680 --> 00:28:09,719
Speaker 2: that was rooted in sure connection, belonging togetherness versus you know,

492
00:28:10,359 --> 00:28:15,000
Speaker 2: yelling at people about cooking better you know, or Michelin

493
00:28:15,040 --> 00:28:18,360
Speaker 2: star chefs against a clock on TV, making highly complex

494
00:28:18,440 --> 00:28:21,320
Speaker 2: things that the industry was intimidating. It didn't make you

495
00:28:21,359 --> 00:28:24,760
Speaker 2: feel like, you know, everyone can cook, and I believe

496
00:28:24,800 --> 00:28:28,879
Speaker 2: everyone can cook. So we wanted to build a brand

497
00:28:28,960 --> 00:28:34,600
Speaker 2: that invited you in to the kitchen to cook, to share,

498
00:28:34,920 --> 00:28:38,520
Speaker 2: to break bread with others, to have conversations around food.

499
00:28:39,080 --> 00:28:41,400
Speaker 2: From a product design perspective, that meant, if you want

500
00:28:41,440 --> 00:28:44,080
Speaker 2: to get more people cooking and sharing food, you have

501
00:28:44,120 --> 00:28:47,000
Speaker 2: to create products that make the experience of cooking better.

502
00:28:47,480 --> 00:28:52,320
Speaker 2: So great design inspires, right, Maybe you buy a new

503
00:28:52,320 --> 00:28:54,120
Speaker 2: pair of running shoes, You're more likely to go for

504
00:28:54,160 --> 00:28:58,880
Speaker 2: a run because you're inspired by this pair of shoes

505
00:28:58,880 --> 00:29:00,680
Speaker 2: and you feel like you look pretty good in them.

506
00:29:00,880 --> 00:29:03,320
Speaker 2: It's the same idea with the beautiful piece of cookware.

507
00:29:04,280 --> 00:29:07,200
Speaker 2: If it's easy to use, if it's not heavy, you're

508
00:29:07,400 --> 00:29:10,120
Speaker 2: if you don't burn things, if you're not spending an

509
00:29:10,120 --> 00:29:12,120
Speaker 2: hour scrubbing them afterwards.

510
00:29:12,160 --> 00:29:13,440
Speaker 1: Oh that's an important part.

511
00:29:13,480 --> 00:29:17,200
Speaker 3: By the way, your cleans easily. It's like, is a

512
00:29:17,280 --> 00:29:19,080
Speaker 3: ceramic on these what is it on the inside.

513
00:29:19,160 --> 00:29:23,520
Speaker 2: Well, we have two main materials that we have created.

514
00:29:23,560 --> 00:29:26,600
Speaker 2: One is our ceramic nonstick, which is a non toxic,

515
00:29:26,640 --> 00:29:32,000
Speaker 2: taflon free nonstick. The other is our titanium, which is

516
00:29:33,880 --> 00:29:36,920
Speaker 2: better than stainless steel, and we've engineered it to be

517
00:29:37,160 --> 00:29:41,160
Speaker 2: naturally nonstick, so there's no coating. You can light it

518
00:29:41,200 --> 00:29:44,479
Speaker 2: on fire, put it in the dishwasher, scrub it with metal,

519
00:29:45,920 --> 00:29:49,040
Speaker 2: but you'll still get some of the ease of a nonstick.

520
00:29:49,880 --> 00:29:53,239
Speaker 2: So those are the two materials that we've introduced and

521
00:29:53,280 --> 00:29:54,920
Speaker 2: that we see a lot of success with.

522
00:29:55,600 --> 00:29:59,000
Speaker 3: I think I got the ceramics, but I got the

523
00:29:59,000 --> 00:30:02,200
Speaker 3: other one. Two do that get released later? Yeah, I've

524
00:30:02,200 --> 00:30:04,120
Speaker 3: got that one as well. I'll go one to my farm,

525
00:30:04,480 --> 00:30:07,960
Speaker 3: so I get two of everything. I got houses, so

526
00:30:07,960 --> 00:30:09,520
Speaker 3: I just get to everything so I don't have to

527
00:30:09,520 --> 00:30:11,840
Speaker 3: think about it. But before that, I'm not going to

528
00:30:11,840 --> 00:30:12,880
Speaker 3: say the name of the brand, but I used to

529
00:30:12,920 --> 00:30:17,440
Speaker 3: get a really well known brand of stuff, cookware, and

530
00:30:18,040 --> 00:30:21,720
Speaker 3: it was very expensive, and I didn't realize that I've

531
00:30:21,720 --> 00:30:24,959
Speaker 3: been cooking on something was effectively teflon, and that I

532
00:30:25,040 --> 00:30:28,920
Speaker 3: was scratching it, and that potentially I was getting in

533
00:30:29,040 --> 00:30:31,800
Speaker 3: my food the bits and pieces out of that and

534
00:30:32,200 --> 00:30:35,280
Speaker 3: into my food. And therefore I must have been by

535
00:30:35,360 --> 00:30:37,400
Speaker 3: following that I am digesting this stuff.

536
00:30:38,000 --> 00:30:39,080
Speaker 1: And it didn't.

537
00:30:39,560 --> 00:30:43,120
Speaker 3: It wasn't until I started thinking about my grandkids. It's interesting,

538
00:30:43,160 --> 00:30:45,560
Speaker 3: you know, you've being pregnant yourself now and as we

539
00:30:45,600 --> 00:30:48,600
Speaker 3: get sort of as we go along with certain events

540
00:30:48,640 --> 00:30:51,600
Speaker 3: in our lives make us think about health and community.

541
00:30:51,960 --> 00:30:55,240
Speaker 3: Let's called family, and all those people come into our family,

542
00:30:55,320 --> 00:30:58,680
Speaker 3: that's not just your blood relations, but everybody else, and

543
00:30:59,640 --> 00:31:01,680
Speaker 3: those sort of come to us at certain points in

544
00:31:01,680 --> 00:31:05,600
Speaker 3: our life. Do you think this came to our place?

545
00:31:05,920 --> 00:31:08,240
Speaker 3: Concept came to an important part of your life where

546
00:31:08,280 --> 00:31:10,920
Speaker 3: you felt like, hang on, It's time.

547
00:31:10,760 --> 00:31:11,120
Speaker 1: For me.

548
00:31:12,760 --> 00:31:14,680
Speaker 3: Not only to be able to sell this to the world,

549
00:31:14,880 --> 00:31:18,160
Speaker 3: but for me personally to make sure of the fact

550
00:31:18,160 --> 00:31:21,479
Speaker 3: that I have a healthy life and that I have

551
00:31:21,960 --> 00:31:25,080
Speaker 3: better way of staying in contact or staying involved with

552
00:31:25,120 --> 00:31:28,680
Speaker 3: my that's called my broad family, my broad church.

553
00:31:28,760 --> 00:31:31,320
Speaker 1: Everybody who's part of my life. Yeah.

554
00:31:31,360 --> 00:31:37,000
Speaker 2: Absolutely, I think that when we look at entrepreneurship or leadership,

555
00:31:37,800 --> 00:31:41,720
Speaker 2: you need to build that on a foundation that is whole.

556
00:31:42,800 --> 00:31:47,400
Speaker 2: And as I look at leaders that I admire or

557
00:31:48,840 --> 00:31:52,440
Speaker 2: that builds something that actually endures, it's on a steady

558
00:31:52,520 --> 00:32:00,200
Speaker 2: foundation of health and strong relationships and self work. I

559
00:32:00,280 --> 00:32:02,760
Speaker 2: think entrepreneurship is one of those things or leadership of

560
00:32:02,880 --> 00:32:05,880
Speaker 2: really doing anything that pushes you. It kind of holds

561
00:32:05,920 --> 00:32:09,880
Speaker 2: up a mirror immediately to your strengths and weaknesses. And

562
00:32:10,800 --> 00:32:14,520
Speaker 2: you know, your strengths echo and your weaknesses they fracture,

563
00:32:14,560 --> 00:32:18,120
Speaker 2: They fracture anything that you build. And so starting from

564
00:32:18,160 --> 00:32:23,400
Speaker 2: a place of wholeness and groundedness is so important as

565
00:32:23,440 --> 00:32:27,240
Speaker 2: you're going out there and putting yourself out there. And

566
00:32:27,280 --> 00:32:29,840
Speaker 2: when it comes to family, this is something we see

567
00:32:29,880 --> 00:32:33,440
Speaker 2: a lot. We actually have a retail store out in

568
00:32:33,480 --> 00:32:37,200
Speaker 2: Los Angeles and about once a week, the team will

569
00:32:37,640 --> 00:32:40,400
Speaker 2: share a story about a new dad who walked in

570
00:32:40,560 --> 00:32:43,560
Speaker 2: and you know, replaced his entire kitchen because he's about

571
00:32:43,600 --> 00:32:47,760
Speaker 2: to start cooking for his toddler and he learned about

572
00:32:48,840 --> 00:32:51,920
Speaker 2: clean cookware materials, and so I do think these are

573
00:32:51,960 --> 00:32:54,920
Speaker 2: moments where you really consider your choices and think, you

574
00:32:54,960 --> 00:32:57,520
Speaker 2: know what, maybe it's time to do things differently.

575
00:32:57,760 --> 00:33:01,840
Speaker 1: That's me, I'm the new grandad. That's exactly what happened. Yeah,

576
00:33:02,000 --> 00:33:02,960
Speaker 1: the new granddad.

577
00:33:03,000 --> 00:33:04,600
Speaker 3: I mean, I just thought to myself, I've got to,

578
00:33:05,760 --> 00:33:08,800
Speaker 3: you know, make sure what I know what I should

579
00:33:08,800 --> 00:33:11,240
Speaker 3: be doing for myself, my kids should be doing for

580
00:33:11,280 --> 00:33:12,120
Speaker 3: their kids as well.

581
00:33:12,800 --> 00:33:16,160
Speaker 1: The forever chemicals. Just for those people who.

582
00:33:16,000 --> 00:33:18,440
Speaker 3: Don't quite know what you mean, because you and I

583
00:33:18,520 --> 00:33:20,360
Speaker 3: know about it, but there's a lot of people out

584
00:33:20,360 --> 00:33:21,640
Speaker 3: there haven't got a faintest idea.

585
00:33:21,680 --> 00:33:22,720
Speaker 1: They're still doing the same thing.

586
00:33:22,800 --> 00:33:24,360
Speaker 3: And by the way, it's not going to not everyone's

587
00:33:24,360 --> 00:33:25,280
Speaker 3: going to be able to go out and buy a

588
00:33:25,320 --> 00:33:28,400
Speaker 3: new equipment, et cetera. I get that, but if the

589
00:33:28,440 --> 00:33:32,160
Speaker 3: opportunity arises, maybe you could just explain what it is

590
00:33:32,200 --> 00:33:34,320
Speaker 3: that you are on the lookout for when it comes

591
00:33:34,320 --> 00:33:35,840
Speaker 3: to what they call forever chemicals.

592
00:33:35,920 --> 00:33:36,120
Speaker 1: Yeah.

593
00:33:36,160 --> 00:33:38,440
Speaker 2: Absolutely, And I think you know, there's so many toxins

594
00:33:38,480 --> 00:33:41,680
Speaker 2: in the world, and it's one of the everyone has

595
00:33:41,720 --> 00:33:44,120
Speaker 2: to make decisions for themselves, and I think for me,

596
00:33:44,120 --> 00:33:46,560
Speaker 2: it's one of those things that once I saw it,

597
00:33:46,640 --> 00:33:50,440
Speaker 2: I could unsee it. When you have sort of a

598
00:33:50,480 --> 00:33:55,560
Speaker 2: black tafflon PAN and Taflon, of course, is a brand name.

599
00:33:57,440 --> 00:33:59,280
Speaker 1: Not a brand of pan, but a brand.

600
00:33:59,160 --> 00:34:07,720
Speaker 2: Of brand of coding exactly. So the underlying chemistry is

601
00:34:07,760 --> 00:34:13,000
Speaker 2: something called pfast pfas, and these came about somewhere in

602
00:34:13,000 --> 00:34:20,760
Speaker 2: the sixties, and initially what was used was pfoas, and

603
00:34:20,800 --> 00:34:24,240
Speaker 2: that was shown to have incredibly direct links to cancer,

604
00:34:24,400 --> 00:34:29,000
Speaker 2: amongst many other diseases, and the cookware industry and the

605
00:34:29,080 --> 00:34:36,399
Speaker 2: chemical industry really really hid those effects for a very

606
00:34:36,440 --> 00:34:40,920
Speaker 2: long time and fought anyone who's trying to take them on.

607
00:34:40,920 --> 00:34:43,359
Speaker 2: There's actually two great films I recommend. One is called

608
00:34:43,440 --> 00:34:48,759
Speaker 2: Dark Waters and then there's one called The Devil We Know,

609
00:34:50,280 --> 00:34:53,120
Speaker 2: and they talk about this time period in the industry.

610
00:34:53,880 --> 00:34:58,000
Speaker 2: Eventually pfoas were banned and they were swapped out with

611
00:34:58,160 --> 00:35:06,840
Speaker 2: PTFE which is now the dominant chemistry of nonstick cookware,

612
00:35:07,360 --> 00:35:13,440
Speaker 2: and Teflon is a PTFV coating. There's many others, and

613
00:35:13,480 --> 00:35:16,000
Speaker 2: it's still a forever chemical. It's still a form of

614
00:35:16,080 --> 00:35:20,840
Speaker 2: p fast and the industry has argued it's not as harmful. However,

615
00:35:20,880 --> 00:35:24,120
Speaker 2: it is still a microplastic. It's called a forever chemical

616
00:35:24,200 --> 00:35:27,080
Speaker 2: because it persists in the environment in your body. It

617
00:35:27,080 --> 00:35:30,160
Speaker 2: doesn't break down. The reason it chips so easily is

618
00:35:30,200 --> 00:35:33,319
Speaker 2: because it is plastic, so it's why when you run

619
00:35:33,360 --> 00:35:36,839
Speaker 2: a knife or frankly a pencil through it, you'll see it.

620
00:35:36,840 --> 00:35:41,040
Speaker 2: It kind of crack very easily. There's, of course sort

621
00:35:41,040 --> 00:35:44,440
Speaker 2: of the human health impacts, especially if it's overheated or

622
00:35:44,480 --> 00:35:49,320
Speaker 2: it chips, and it does release fumes when it's overheated,

623
00:35:49,320 --> 00:35:52,040
Speaker 2: and it's very easy to overheat cookware when you're cooking

624
00:35:52,400 --> 00:35:55,759
Speaker 2: because you're not checking the temperature on the pan every

625
00:35:55,840 --> 00:35:58,680
Speaker 2: minute or so. And it's been linked to everything from

626
00:35:58,680 --> 00:36:05,359
Speaker 2: hormone health disruption to fertility issues, got microbiome disruption. But

627
00:36:05,440 --> 00:36:09,680
Speaker 2: then there is sort of this whole world of impact

628
00:36:10,000 --> 00:36:13,640
Speaker 2: that isn't necessarily to you as the consumer. So you

629
00:36:13,719 --> 00:36:17,960
Speaker 2: might say, you know what, I don't care, I'm fine

630
00:36:17,960 --> 00:36:21,640
Speaker 2: with it. I don't really believe that it's going to,

631
00:36:21,840 --> 00:36:25,480
Speaker 2: you know, do anything to me. Completely your decision to

632
00:36:25,560 --> 00:36:30,719
Speaker 2: make those choices. However, there is a huge impact where

633
00:36:30,719 --> 00:36:34,840
Speaker 2: these chemicals are produced, on the water systems, on the

634
00:36:34,840 --> 00:36:38,240
Speaker 2: communities around and then there's the impact on the workers

635
00:36:38,320 --> 00:36:43,040
Speaker 2: in the factories who are applying these chemicals. So as

636
00:36:43,080 --> 00:36:45,520
Speaker 2: a consumer, you get to make a decision about what

637
00:36:46,000 --> 00:36:50,200
Speaker 2: you want to buy, and that's a very personal thing. However,

638
00:36:50,239 --> 00:36:54,560
Speaker 2: there's also the larger impact that producing these chemicals have

639
00:36:54,640 --> 00:36:58,359
Speaker 2: on the environment, on worker safety. There's actually a great

640
00:36:58,400 --> 00:37:01,000
Speaker 2: film that came out in Australia called How to Poison

641
00:37:01,000 --> 00:37:05,040
Speaker 2: a Planet that talks about the impact of these chemicals

642
00:37:05,120 --> 00:37:09,640
Speaker 2: on communities around Australia, and I highly recommend that people

643
00:37:09,719 --> 00:37:11,200
Speaker 2: watch it.

644
00:37:11,200 --> 00:37:11,880
Speaker 1: It's interesting.

645
00:37:12,280 --> 00:37:17,040
Speaker 3: You're to some extent, you're not just reducing pots and

646
00:37:17,080 --> 00:37:20,520
Speaker 3: pans in kitchen with But I like to just ask you,

647
00:37:20,560 --> 00:37:21,919
Speaker 3: I want to I do want to talk a little

648
00:37:21,920 --> 00:37:26,040
Speaker 3: bit more about the three and one cooker because that

649
00:37:26,160 --> 00:37:27,320
Speaker 3: could be my next acquisition.

650
00:37:27,360 --> 00:37:32,760
Speaker 1: But part of your game must be at our place. Education,

651
00:37:34,080 --> 00:37:35,680
Speaker 1: you know, because you know a lot of people.

652
00:37:36,040 --> 00:37:39,520
Speaker 3: Most o, that looks pretty good, that set of cookware,

653
00:37:39,520 --> 00:37:43,239
Speaker 3: it looks pretty good, looks nice price, right, you know,

654
00:37:43,239 --> 00:37:47,160
Speaker 3: I got on Instagram. I'll make a quick decision on it.

655
00:37:47,200 --> 00:37:50,200
Speaker 3: But the education piece, how do you go about educating everybody,

656
00:37:50,200 --> 00:37:51,719
Speaker 3: because that's a that's a big role.

657
00:37:52,000 --> 00:37:55,000
Speaker 2: Yeah, it's really important to us to as you get

658
00:37:55,000 --> 00:37:58,200
Speaker 2: consumers about forever chemicals. At the same time, we're not

659
00:37:58,280 --> 00:38:00,680
Speaker 2: in the business of fear mongering, and people have to

660
00:38:00,719 --> 00:38:03,400
Speaker 2: make their own decisions. And what we do know is

661
00:38:03,440 --> 00:38:05,960
Speaker 2: there is a lot of misinformation. There's a very strong

662
00:38:06,040 --> 00:38:09,720
Speaker 2: lobby that is investing tens of millions of dollars into

663
00:38:09,800 --> 00:38:13,160
Speaker 2: preventing these chemicals from being regulated in cookware. That is

664
00:38:14,920 --> 00:38:18,080
Speaker 2: pushing the narrative that there is nothing wrong with forever

665
00:38:18,160 --> 00:38:21,960
Speaker 2: chemicals or ptfees. So we've had to step out more

666
00:38:22,000 --> 00:38:23,960
Speaker 2: and more, and I think the most effective way has

667
00:38:24,000 --> 00:38:27,840
Speaker 2: been to partner with trusted voices in health and wellness.

668
00:38:29,120 --> 00:38:32,120
Speaker 2: We will have people try the product as the first step.

669
00:38:32,239 --> 00:38:34,800
Speaker 2: Just try it, tell us, tell us what you think,

670
00:38:34,960 --> 00:38:37,520
Speaker 2: and then if you're actually using it in your life,

671
00:38:38,080 --> 00:38:40,360
Speaker 2: then let's talk about how you can share that with

672
00:38:40,440 --> 00:38:42,240
Speaker 2: your community and why you made that decision.

673
00:38:43,440 --> 00:38:45,080
Speaker 1: And have you had much pushback?

674
00:38:45,160 --> 00:38:48,640
Speaker 3: I mean, do you feel pushback from people like the

675
00:38:48,760 --> 00:38:50,960
Speaker 3: organizations that have got something to lose. Let's call them

676
00:38:51,000 --> 00:38:54,440
Speaker 3: new competitors. They're not really competitors, but nonetheless they're the

677
00:38:54,480 --> 00:38:57,080
Speaker 3: people who could lose market share as a result of

678
00:38:57,160 --> 00:38:58,480
Speaker 3: you doing so well.

679
00:38:58,600 --> 00:39:01,360
Speaker 2: Yes, there is a tremendous amount of money going into

680
00:39:01,520 --> 00:39:09,400
Speaker 2: lobbying against the regulation of PTF so in France, for example,

681
00:39:11,040 --> 00:39:16,360
Speaker 2: it was regulated in many industries but not in cookware.

682
00:39:16,600 --> 00:39:21,880
Speaker 2: Same in Australia, you've seen increased regulation around these chemicals,

683
00:39:21,920 --> 00:39:25,719
Speaker 2: and cookware every time is kind of the exception that

684
00:39:25,840 --> 00:39:30,080
Speaker 2: is carved out, and that is the result of heavy

685
00:39:30,120 --> 00:39:33,640
Speaker 2: investment in lobbying. And in California, there was recently a

686
00:39:33,680 --> 00:39:36,960
Speaker 2: bill on the governor's floor. It had passed the legislature

687
00:39:38,000 --> 00:39:41,520
Speaker 2: and it was to ban forever chemicals in many consumer products.

688
00:39:41,680 --> 00:39:45,640
Speaker 2: And the governor vetoed that bill and his explanation was

689
00:39:45,640 --> 00:39:51,120
Speaker 2: sort of right out of the lobbyists letters, which was

690
00:39:51,280 --> 00:39:59,200
Speaker 2: it will raise the price of cookware, which is not true. Yes,

691
00:40:00,440 --> 00:40:06,279
Speaker 2: clean coatings are more expensive, but marginally so. And the

692
00:40:06,280 --> 00:40:10,120
Speaker 2: more that we invest in these technologies, the more the

693
00:40:10,120 --> 00:40:15,160
Speaker 2: price goes down. So the argument has been affordability, but

694
00:40:15,200 --> 00:40:18,440
Speaker 2: that is largely an argument that has been made up

695
00:40:18,520 --> 00:40:20,920
Speaker 2: by the industry to protect market share.

696
00:40:22,920 --> 00:40:24,920
Speaker 3: I won't attribute this to you, but I'll be a

697
00:40:24,960 --> 00:40:27,600
Speaker 3: little bit more strident than you. I mean, I'm young enough,

698
00:40:27,640 --> 00:40:29,920
Speaker 3: old enough, I should say any young enough hopefully, but

699
00:40:29,960 --> 00:40:34,719
Speaker 3: I'm old enough to remember when the techno coating came out,

700
00:40:35,320 --> 00:40:37,120
Speaker 3: and it all came out around the same time they're

701
00:40:37,120 --> 00:40:40,800
Speaker 3: doing advertising on television in Australia at least people standing

702
00:40:40,840 --> 00:40:43,480
Speaker 3: there with cigarettes, people buying plastic tup aware and being

703
00:40:43,480 --> 00:40:46,320
Speaker 3: told you should put everything into plastic tupware. The introduction

704
00:40:46,360 --> 00:40:48,719
Speaker 3: of microwave and everybody would put the plastic tup aware

705
00:40:48,719 --> 00:40:51,000
Speaker 3: with the food into the microwave and you'd heat it

706
00:40:51,080 --> 00:40:56,040
Speaker 3: up in the plastic in the microwave. A whole variety

707
00:40:56,080 --> 00:40:58,440
Speaker 3: of chemicals that we've been told we could use for

708
00:40:58,440 --> 00:41:01,480
Speaker 3: our dry cleaning, we could use for our washing our bodies,

709
00:41:01,520 --> 00:41:05,640
Speaker 3: our clothes, heavily scented perfumes in terms of you know,

710
00:41:06,360 --> 00:41:10,879
Speaker 3: washing materials for babies and you know, like baby oil

711
00:41:10,920 --> 00:41:14,480
Speaker 3: with scent in it to wipe the babies after you

712
00:41:14,560 --> 00:41:15,440
Speaker 3: clean them, and appy.

713
00:41:15,200 --> 00:41:15,600
Speaker 1: Et cetera.

714
00:41:16,360 --> 00:41:19,480
Speaker 3: I am, I'll be much more. I would be less

715
00:41:19,520 --> 00:41:23,400
Speaker 3: polite than you'll be. I think during that period we

716
00:41:23,480 --> 00:41:25,600
Speaker 3: still have a hangover from a period, and some of

717
00:41:25,600 --> 00:41:28,640
Speaker 3: which is in cookwear and some of the things been banned,

718
00:41:28,760 --> 00:41:30,480
Speaker 3: but a lot of stuff still has a hangover. And

719
00:41:30,520 --> 00:41:33,399
Speaker 3: those lobby groups are interest parties and from my point

720
00:41:33,400 --> 00:41:36,200
Speaker 3: of view, if Australians can afford it, or if they're

721
00:41:36,200 --> 00:41:39,719
Speaker 3: thinking about changing over their cookwear for an example, or

722
00:41:39,760 --> 00:41:42,080
Speaker 3: anything else for that matter, they should really consider it

723
00:41:42,120 --> 00:41:44,480
Speaker 3: the health aspects of whatever they're changing into. And if

724
00:41:44,480 --> 00:41:48,280
Speaker 3: it costs you an extra hundred bucks, for example buying

725
00:41:48,320 --> 00:41:51,799
Speaker 3: something some tuber thing, think about would you invest one

726
00:41:51,880 --> 00:41:54,279
Speaker 3: hundred dollars in your living another ten years or another

727
00:41:54,320 --> 00:41:57,200
Speaker 3: five years, or maybe not having your hormone system interfered

728
00:41:57,239 --> 00:42:00,359
Speaker 3: with by as a result of ingesting these things.

729
00:42:00,360 --> 00:42:01,200
Speaker 1: Well, maybe you don't care.

730
00:42:01,080 --> 00:42:03,680
Speaker 3: About yourself, but think about, as you say earlier, your

731
00:42:03,719 --> 00:42:06,120
Speaker 3: kids are your grandkids, Well, think about all the people

732
00:42:06,120 --> 00:42:11,120
Speaker 3: who are making this stuff in factories are in Australia,

733
00:42:11,160 --> 00:42:15,440
Speaker 3: and started thinking about where you fit into society. For me,

734
00:42:15,920 --> 00:42:17,799
Speaker 3: I'm happy to be less polite new because this is

735
00:42:17,800 --> 00:42:19,319
Speaker 3: called straight talking. This is my show and I can

736
00:42:19,320 --> 00:42:22,200
Speaker 3: say what ever bloody we'll like and I will. And

737
00:42:22,239 --> 00:42:24,080
Speaker 3: that's why that's what it was important for me to

738
00:42:24,200 --> 00:42:26,840
Speaker 3: have you on the show, because it's important that somebody

739
00:42:26,920 --> 00:42:30,120
Speaker 3: is strident and as actually I might be able to

740
00:42:30,120 --> 00:42:32,200
Speaker 3: talk about it, but you're actually doing something about it.

741
00:42:32,880 --> 00:42:40,120
Speaker 3: You've produced a product that avoids most of these errors.

742
00:42:41,640 --> 00:42:44,880
Speaker 3: How successful hasn't been so far, let's say here in Australia.

743
00:42:44,880 --> 00:42:46,239
Speaker 3: Because you don't have a shop here, do you do

744
00:42:46,280 --> 00:42:46,800
Speaker 3: you have a shop?

745
00:42:47,280 --> 00:42:50,279
Speaker 2: We sell direct to consumer on our website, so we

746
00:42:50,920 --> 00:42:54,680
Speaker 2: offer free shipping, free returns, one hundred day trial, so

747
00:42:54,719 --> 00:42:56,799
Speaker 2: we've set everything up here so we're able to do that.

748
00:42:56,880 --> 00:42:59,960
Speaker 2: We're not shipping from the States. We have a local

749
00:43:00,040 --> 00:43:05,839
Speaker 2: warehouse and that's nice because you know, we can have

750
00:43:05,880 --> 00:43:08,840
Speaker 2: that direct relationship with our customers, so we can you

751
00:43:08,840 --> 00:43:11,919
Speaker 2: can earn points that you can redeem, we can send

752
00:43:11,960 --> 00:43:16,040
Speaker 2: you information, we can send you recipes. We will have

753
00:43:17,280 --> 00:43:20,759
Speaker 2: partners in retail in the near future. That's part of

754
00:43:20,800 --> 00:43:24,400
Speaker 2: what we're in conversation right now as we're in Australia.

755
00:43:25,200 --> 00:43:27,040
Speaker 2: We know some people want to touch and feel the

756
00:43:27,080 --> 00:43:29,360
Speaker 2: product and try it in person. Not everyone likes to

757
00:43:29,360 --> 00:43:33,080
Speaker 2: shop online. But we always start by just making it

758
00:43:33,239 --> 00:43:36,000
Speaker 2: very easy to go on the website and order risk

759
00:43:36,080 --> 00:43:37,640
Speaker 2: free and if you don't like it, you send it

760
00:43:37,719 --> 00:43:38,160
Speaker 2: right back.

761
00:43:38,560 --> 00:43:39,640
Speaker 1: And that's how we ordered it.

762
00:43:39,680 --> 00:43:42,440
Speaker 3: My office ordered it for me and I'll give you

763
00:43:42,480 --> 00:43:45,400
Speaker 3: some feet paper by the way, they one pendent in

764
00:43:45,440 --> 00:43:48,560
Speaker 3: a row. If something happened anyway, we contacted your warehouse

765
00:43:48,600 --> 00:43:50,840
Speaker 3: here and that was so helpful.

766
00:43:51,200 --> 00:43:52,840
Speaker 1: It was amazing, Like it was.

767
00:43:52,840 --> 00:43:55,080
Speaker 3: A really good service because I assumed it was coming

768
00:43:55,080 --> 00:43:58,200
Speaker 3: from the US, but it turned out my office was

769
00:43:58,200 --> 00:44:00,520
Speaker 3: talking to someone here and they were very good about it.

770
00:44:00,760 --> 00:44:02,840
Speaker 3: So just going to feedback, you take to your warehouse

771
00:44:03,000 --> 00:44:05,600
Speaker 3: or your distribution point and you can say, well, at

772
00:44:05,680 --> 00:44:07,040
Speaker 3: least one customer was happy.

773
00:44:08,120 --> 00:44:11,920
Speaker 1: Can I quickly talk about your other venture? What is

774
00:44:11,960 --> 00:44:12,520
Speaker 1: a venture?

775
00:44:13,360 --> 00:44:13,560
Speaker 3: Now?

776
00:44:13,640 --> 00:44:14,279
Speaker 1: Ventures?

777
00:44:14,719 --> 00:44:17,440
Speaker 2: Yes, it's been fully deployed.

778
00:44:17,960 --> 00:44:18,680
Speaker 1: So what was that?

779
00:44:19,920 --> 00:44:24,520
Speaker 2: It was an angel fund investing in mission driven startups.

780
00:44:25,320 --> 00:44:28,680
Speaker 2: So after starting the Malala Fund, as I was looking

781
00:44:29,640 --> 00:44:31,520
Speaker 2: for my next thing, I knew I wanted it to

782
00:44:31,560 --> 00:44:37,960
Speaker 2: be in socially driven business, and I partnered with a

783
00:44:38,000 --> 00:44:42,719
Speaker 2: platform called angel List to raise an angel fund that

784
00:44:42,840 --> 00:44:48,080
Speaker 2: invested in about twenty mission driven companies working in areas

785
00:44:48,200 --> 00:44:54,640
Speaker 2: like the environment and education and health and wellness. And

786
00:44:54,719 --> 00:44:57,120
Speaker 2: it was a privilege to be a small part of

787
00:44:58,400 --> 00:45:02,560
Speaker 2: these entrepreneurs big dreams. It also taught me that I

788
00:45:02,600 --> 00:45:04,360
Speaker 2: am someone who likes to be very obsessed with the

789
00:45:04,400 --> 00:45:08,400
Speaker 2: one with one thing and really dive in and build

790
00:45:08,400 --> 00:45:13,880
Speaker 2: it and build it in a way that I envision it.

791
00:45:15,160 --> 00:45:18,879
Speaker 2: And so it really inspired me to dive into being

792
00:45:18,960 --> 00:45:25,360
Speaker 2: an entrepreneur. After, you know, witnessing the courage and inspiration

793
00:45:25,600 --> 00:45:29,239
Speaker 2: enthusiasm of other entrepreneurs they built their businesses.

794
00:45:29,680 --> 00:45:32,200
Speaker 3: It's interesting so because the only part of your career

795
00:45:32,239 --> 00:45:34,319
Speaker 3: and if you haven't been around all that long, you're

796
00:45:34,320 --> 00:45:37,520
Speaker 3: not very old. But the interesting part about your career

797
00:45:37,560 --> 00:45:40,239
Speaker 3: result you've worked on both sides. So on one side,

798
00:45:40,320 --> 00:45:42,600
Speaker 3: you're on the advisory side, that's called it the McKinsey side,

799
00:45:42,600 --> 00:45:46,200
Speaker 3: where you're an observer of other people doing stuff and

800
00:45:47,560 --> 00:45:49,680
Speaker 3: you know, doing work for them. But then you have

801
00:45:49,800 --> 00:45:53,799
Speaker 3: gone into the now ventures, which is sort of like

802
00:45:54,360 --> 00:45:57,080
Speaker 3: the funding side, so you're sort of sifting through good

803
00:45:57,120 --> 00:46:02,319
Speaker 3: ideas and ideas that are deservative funding or contributions by

804
00:46:02,360 --> 00:46:02,800
Speaker 3: your fund.

805
00:46:03,480 --> 00:46:06,839
Speaker 1: Then you went into your own deal. So then you're

806
00:46:06,880 --> 00:46:08,040
Speaker 1: on both sides of the transaction.

807
00:46:08,920 --> 00:46:12,280
Speaker 3: You're advising yourself and your staff and you're talking about

808
00:46:12,320 --> 00:46:14,879
Speaker 3: the things you've experienced and at the same time you're

809
00:46:15,000 --> 00:46:17,120
Speaker 3: taking all the risks yourself as well.

810
00:46:17,400 --> 00:46:21,040
Speaker 1: And how is it? How is that transition going? Now?

811
00:46:21,080 --> 00:46:23,040
Speaker 3: So how do you think your business is going? So

812
00:46:23,120 --> 00:46:25,280
Speaker 3: give us a bit of a sense of how well

813
00:46:26,440 --> 00:46:27,279
Speaker 3: our places going.

814
00:46:27,400 --> 00:46:30,960
Speaker 2: Well, I'm very curious and probably have some ADHD so

815
00:46:31,280 --> 00:46:33,800
Speaker 2: I did have to try it from all the different angles.

816
00:46:34,480 --> 00:46:38,400
Speaker 2: And I will say I've never felt more fulfilled in

817
00:46:38,520 --> 00:46:43,360
Speaker 2: anything that I've ever done. And I think that different

818
00:46:43,360 --> 00:46:46,960
Speaker 2: people are suited for different different types of projects. For me,

819
00:46:47,760 --> 00:46:50,560
Speaker 2: I need to be fully obsessed, fully in love fully

820
00:46:51,440 --> 00:46:54,360
Speaker 2: committed to building something that I really believe in, versus

821
00:46:55,040 --> 00:46:59,840
Speaker 2: being the one providing advice or you know, maybe helping

822
00:46:59,840 --> 00:47:05,640
Speaker 2: in some way but not actually operating. The business has

823
00:47:05,680 --> 00:47:10,439
Speaker 2: been doing really well and it's been beyond our dreams

824
00:47:10,480 --> 00:47:13,320
Speaker 2: when we started it. My husband is my co founder.

825
00:47:14,040 --> 00:47:17,200
Speaker 2: We literally took out our savings two years before starting

826
00:47:17,200 --> 00:47:20,600
Speaker 2: the business and spent two years designing the first product.

827
00:47:20,800 --> 00:47:24,320
Speaker 2: And you know, of course we went out and shared

828
00:47:24,360 --> 00:47:28,640
Speaker 2: the story and pitched people, and we did not pitch

829
00:47:29,719 --> 00:47:31,959
Speaker 2: a dream as big as the one that I would

830
00:47:32,000 --> 00:47:38,040
Speaker 2: say we're living today. The breakthrough really was getting the

831
00:47:38,080 --> 00:47:40,800
Speaker 2: product in people's hands. So we launched. It was a

832
00:47:40,840 --> 00:47:44,200
Speaker 2: little bit quiet and then be scary, a bit scary,

833
00:47:44,520 --> 00:47:49,120
Speaker 2: and then people started, you know, trying the products, experiencing

834
00:47:49,160 --> 00:47:52,520
Speaker 2: the products, and sharing in about six months in we

835
00:47:52,600 --> 00:47:58,959
Speaker 2: really started to see this exponential growth, went viral, sold out,

836
00:47:59,360 --> 00:48:04,400
Speaker 2: had weightless of thirty thousand people waiting three months because

837
00:48:05,080 --> 00:48:09,759
Speaker 2: the product was sold out, and then finally getting it

838
00:48:10,080 --> 00:48:13,719
Speaker 2: and saying it was worth the weight. We partnered with

839
00:48:13,880 --> 00:48:19,360
Speaker 2: Selena Gomez to launch a collection. We are very lucky

840
00:48:19,400 --> 00:48:23,480
Speaker 2: to have a lot of amazing supporters. We work with

841
00:48:23,560 --> 00:48:32,040
Speaker 2: some incredible chefs and home cooks out here in Australia

842
00:48:32,160 --> 00:48:35,560
Speaker 2: and we get really great feedback from them and they

843
00:48:35,600 --> 00:48:38,280
Speaker 2: try the products and then they share them with their community,

844
00:48:38,360 --> 00:48:42,080
Speaker 2: and that's that word of mouth and that referral from

845
00:48:42,160 --> 00:48:47,680
Speaker 2: trusted sources has really been the biggest growth engine. And

846
00:48:47,760 --> 00:48:51,640
Speaker 2: so the business is growing well six years in and

847
00:48:52,600 --> 00:48:54,200
Speaker 2: we think we've only scratched the surface.

848
00:48:54,480 --> 00:48:55,800
Speaker 1: You can find it before.

849
00:48:56,200 --> 00:48:57,400
Speaker 3: Let you go if you don't mind, if you just

850
00:48:57,400 --> 00:49:01,400
Speaker 3: tell me the air fryer, everything else that combined one

851
00:49:01,400 --> 00:49:04,200
Speaker 3: because something because you right, those air fries are ugly

852
00:49:04,640 --> 00:49:05,439
Speaker 3: the ones i've seen.

853
00:49:05,800 --> 00:49:07,680
Speaker 1: I haven't seen you on those ones I've seen, and

854
00:49:07,719 --> 00:49:09,920
Speaker 1: they made a lot of a plastic yeah, and I

855
00:49:10,000 --> 00:49:11,160
Speaker 1: want to get them off, Like.

856
00:49:11,080 --> 00:49:13,560
Speaker 3: If you're going to use it, it's on your bench

857
00:49:13,640 --> 00:49:15,560
Speaker 3: and then you got to clean and get rid of

858
00:49:15,600 --> 00:49:17,040
Speaker 3: it and pack it up and put it away someone

859
00:49:17,040 --> 00:49:19,400
Speaker 3: because I don't want to look at it. Tell me

860
00:49:19,440 --> 00:49:21,600
Speaker 3: about your combo.

861
00:49:22,120 --> 00:49:25,879
Speaker 2: So we launched the Wonder Oven, which is a six

862
00:49:25,920 --> 00:49:28,799
Speaker 2: and one air fryer, toaster, and oven, so it kind

863
00:49:28,840 --> 00:49:31,600
Speaker 2: of does it all. When I got it, I replaced

864
00:49:31,640 --> 00:49:36,080
Speaker 2: my toaster, my oven, and my air fryer all three.

865
00:49:36,120 --> 00:49:37,960
Speaker 2: You put your toast in exactly, you can put your

866
00:49:37,960 --> 00:49:41,160
Speaker 2: toast in it. And it also has steam infusion, so

867
00:49:41,239 --> 00:49:43,399
Speaker 2: if you have you know, Dale old bread, you put

868
00:49:43,400 --> 00:49:45,640
Speaker 2: a little bit of water in there. It makes it

869
00:49:45,760 --> 00:49:48,600
Speaker 2: nice and crispy on the outside and moist and fluffy

870
00:49:48,640 --> 00:49:50,640
Speaker 2: on the inside. Cool, so it kind of makes Dale

871
00:49:50,800 --> 00:49:54,840
Speaker 2: bread just a little bit more delicious and taste fresh.

872
00:49:54,960 --> 00:49:58,200
Speaker 2: It's got twice the capacity of a standalone air fire

873
00:49:58,239 --> 00:50:00,319
Speaker 2: because you can cook on two levels, and it comes

874
00:50:00,360 --> 00:50:05,399
Speaker 2: with a baking tray, a toasting tray, and air fry tray,

875
00:50:05,440 --> 00:50:07,480
Speaker 2: and then you can add on other things as well

876
00:50:08,640 --> 00:50:11,000
Speaker 2: if you want to do other things inside the oven.

877
00:50:11,400 --> 00:50:14,640
Speaker 2: It's also very compact, so if you're cooking for a

878
00:50:14,680 --> 00:50:17,920
Speaker 2: small family, you don't want to turn on your oven

879
00:50:17,960 --> 00:50:20,520
Speaker 2: because it's going to take twenty twenty five minutes to preheat.

880
00:50:20,960 --> 00:50:23,799
Speaker 2: It's also going to warm up your entire house. The

881
00:50:23,880 --> 00:50:26,760
Speaker 2: nice thing about this is it's very quick, so preheat

882
00:50:26,840 --> 00:50:30,040
Speaker 2: seventy five percent faster because it's a small space with

883
00:50:30,280 --> 00:50:33,760
Speaker 2: powerful heating, so I use it instead of my oven

884
00:50:33,840 --> 00:50:35,560
Speaker 2: unless I'm cooking for a big group.

885
00:50:36,080 --> 00:50:39,440
Speaker 3: Well, and what's the material it's made from?

886
00:50:39,560 --> 00:50:42,879
Speaker 2: So we have stainless steel trays, and then we have

887
00:50:43,120 --> 00:50:48,360
Speaker 2: the baking tray. Is our ceramic non toxic coating, so

888
00:50:48,480 --> 00:50:50,800
Speaker 2: the same thing that we're using in our cookware.

889
00:50:51,080 --> 00:50:53,759
Speaker 3: Well, and where do people find this thing? Is on

890
00:50:53,760 --> 00:50:58,920
Speaker 3: your website? You release it? We have yeah, have a

891
00:50:58,920 --> 00:51:03,200
Speaker 3: look at that for sure. And is electric? It is electric,

892
00:51:03,239 --> 00:51:05,399
Speaker 3: so it's not gas, which is actually, from my point

893
00:51:05,400 --> 00:51:09,000
Speaker 3: of view, is a good thing. I prefer electric to gas,

894
00:51:09,360 --> 00:51:12,239
Speaker 3: particularly these days because most people don't realize is that

895
00:51:12,480 --> 00:51:14,560
Speaker 3: when the gas burns on your stove or in your

896
00:51:14,560 --> 00:51:18,200
Speaker 3: byplace for that matter, there's a certain chemically it emits,

897
00:51:18,239 --> 00:51:21,560
Speaker 3: which is actually bad for our health. And unless you've

898
00:51:21,600 --> 00:51:24,560
Speaker 3: got an exhaust fan above you and some breeze going through,

899
00:51:24,560 --> 00:51:29,319
Speaker 3: then it's actually bad for especially babies. And that's something

900
00:51:29,360 --> 00:51:32,399
Speaker 3: I've become extraordinarily conscious of over the last eighteen months

901
00:51:32,520 --> 00:51:37,239
Speaker 3: or so. So I'll be telling my EA to get

902
00:51:37,239 --> 00:51:40,320
Speaker 3: straight onto that one. Well, where to from here? What

903
00:51:40,880 --> 00:51:43,279
Speaker 3: else are you planning? You've got some other plans you

904
00:51:43,280 --> 00:51:46,040
Speaker 3: would want to talk about, because I'm getting excited about

905
00:51:46,040 --> 00:51:46,960
Speaker 3: listening to all this stuff.

906
00:51:47,680 --> 00:51:50,839
Speaker 2: We have some exciting product launches, so we design every

907
00:51:50,880 --> 00:51:53,520
Speaker 2: product in house from scratch. Our biggest team is our

908
00:51:53,520 --> 00:51:56,280
Speaker 2: product team, and we really see ourselves as a product

909
00:51:56,320 --> 00:52:00,480
Speaker 2: designed company. Most kitchenware brands are white labeling factory design

910
00:52:00,560 --> 00:52:03,200
Speaker 2: a white label. But what really set us apart was

911
00:52:03,200 --> 00:52:08,960
Speaker 2: this decision to design everything ourselves with our design ethos

912
00:52:09,000 --> 00:52:12,120
Speaker 2: and principles. So we're already working on products that are

913
00:52:12,120 --> 00:52:14,960
Speaker 2: going to be released in twenty twenty seven. As we

914
00:52:15,000 --> 00:52:17,040
Speaker 2: look ahead at next year, we have some really exciting

915
00:52:17,120 --> 00:52:22,000
Speaker 2: new products in the cookware and air fier space, and

916
00:52:22,040 --> 00:52:24,280
Speaker 2: we also love to have fun with color, so limited

917
00:52:24,400 --> 00:52:28,840
Speaker 2: edition color drops just making this space more playful because

918
00:52:28,840 --> 00:52:34,319
Speaker 2: it can be quite serious and intimidating. And we're also

919
00:52:34,360 --> 00:52:42,120
Speaker 2: excited to just do locally more events, cooking classes, more collaborations.

920
00:52:42,719 --> 00:52:44,480
Speaker 2: I think so much of how the brand comes to

921
00:52:44,520 --> 00:52:49,680
Speaker 2: life is through personal connections, so hopefully we'll be doing

922
00:52:49,680 --> 00:52:52,040
Speaker 2: a lot more of that to build community in person.

923
00:52:52,719 --> 00:52:57,080
Speaker 1: And finally, do you ever think to yourself about his

924
00:52:57,280 --> 00:52:57,440
Speaker 1: is go?

925
00:52:57,760 --> 00:53:00,239
Speaker 3: I grew up leave it for peer to time in

926
00:53:00,280 --> 00:53:05,800
Speaker 3: islam Abad now and living in the States producing a

927
00:53:05,840 --> 00:53:09,080
Speaker 3: product that's going around the world give us sit back

928
00:53:09,120 --> 00:53:12,520
Speaker 3: and scratches ahead and the sort of say how.

929
00:53:12,400 --> 00:53:13,000
Speaker 1: Did this happen?

930
00:53:13,400 --> 00:53:16,600
Speaker 2: All the time? All the time, I think nothing about

931
00:53:16,640 --> 00:53:20,920
Speaker 2: the life that I live is something that I had contemplated.

932
00:53:21,040 --> 00:53:22,840
Speaker 2: I always knew I wanted to live a life filled

933
00:53:22,840 --> 00:53:25,919
Speaker 2: with purpose, but I had no idea that it would

934
00:53:25,920 --> 00:53:30,319
Speaker 2: look like this, And I'm really grateful that I had

935
00:53:30,360 --> 00:53:32,880
Speaker 2: the opportunities and I chose to take the opportunities. I

936
00:53:32,920 --> 00:53:38,040
Speaker 2: think we all deserve to pursue our dreams, but also

937
00:53:38,080 --> 00:53:41,600
Speaker 2: to have work that fills our life with meaning. I

938
00:53:41,640 --> 00:53:45,440
Speaker 2: think that should be a right, not a privilege, whatever

939
00:53:45,480 --> 00:53:48,200
Speaker 2: that looks like, and I'm grateful to have that in

940
00:53:48,200 --> 00:53:48,720
Speaker 2: my life.

941
00:53:49,200 --> 00:53:50,640
Speaker 1: Well, thanks very much for coming on.

942
00:53:50,719 --> 00:53:53,759
Speaker 3: I really want to congratulate you and your husband for

943
00:53:54,520 --> 00:53:58,120
Speaker 3: doing something that I actually really enjoy using in my kitchen, and.

944
00:54:00,040 --> 00:54:04,360
Speaker 1: Also just explaining your story. It's very inspiring and very motivating.