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Speaker 1: Hi, I'm Britney Saunders, and welcome to Big Business, the

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Speaker 1: place where business is far from boring, and today I'm

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Speaker 1: recording on gaddigel Land. Now I somehow manage to build

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Speaker 1: an empire from the garage underneath my house, and I'm

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Speaker 1: here to share it all with you, from the winds,

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Speaker 1: the mistakes, the challenging times, and the funny moments in between. So,

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Speaker 1: whether you're in business already, perhaps you're not in the

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Speaker 1: game at all, Maybe you're just looking for some inspo,

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Speaker 1: or you simply just want to hear the tea, this

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Speaker 1: is the podcast for you. Today's guest is a founder

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Speaker 1: who's tackling a problem most people don't even realize exists

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Speaker 1: until they experience it. Sarah Neil is the founder of

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Speaker 1: ms Tyler, a fashion tech platform helping women find clothing

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Speaker 1: that actually fits their body's proportions, not just their size.

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Speaker 1: After struggling to find clothes that fit her own height

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Speaker 1: and proportions, Sarah turned that frustration into a business, building

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Speaker 1: a brand that's now helping thousands of women shop smarter

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Speaker 1: and more confidently. Darded as a personal problem has grown

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Speaker 1: into a tech driven solution that's challenging how the fashion

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Speaker 1: industry thinks about sizing and inclusivity. Today we're talking about

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Speaker 1: building a startup around a real world problem, disrupting an

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Speaker 1: outdated industry, and what it actually takes to scale a

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Speaker 1: fashion tech business.

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Speaker 2: Sarah, Welcome to big business.

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Speaker 1: I am so happy to be here. Thanks for coming.

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Speaker 1: You've walked here. I walked here. I chose the we

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Speaker 1: work that was closest to the studio. How good's that?

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Speaker 1: So let's talk about Miss Tyler. We've been sitting here

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Speaker 1: just chatting about it in the studio. Now, can you

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Speaker 1: give us your elevator pitch on what Miss Tyler is?

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Speaker 1: I can so.

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Speaker 2: Miss Tyler is a fashion app.

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Speaker 3: You can think of it like Instagram if Instagram was

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Speaker 3: only women sharing content about fashion. Yep, except that when

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Speaker 3: you sign up, you put in things that you would

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Speaker 3: know without a tape measure.

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Speaker 1: So how tall are you?

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Speaker 3: What is your normal dress size, what's your brass eye,

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Speaker 3: what's a coloring? And then we match you to the

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Speaker 3: creators that look most like you. So if you find

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Speaker 3: a creator and they've got the same heightened size and

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Speaker 3: they have a similar body, then you can follow them

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Speaker 3: if you like their style, and then essentially you know

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Speaker 3: that whatever they're wearing is going.

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Speaker 1: To suit you.

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Speaker 2: Yeah, I think this is a genius idea. I mean

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Speaker 2: I agree obviously.

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Speaker 1: I think it's it's great and I love just then,

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Speaker 1: like I downloaded the app while we were sitting here

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Speaker 1: in the studio and I liked that you didn't have

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Speaker 1: to put in your measurements because I feel like that's

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Speaker 1: something that like you never know anyway, you never know,

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Speaker 1: and it's hard work, and all of a sudden then

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Speaker 1: it's a you know, I've got to change it when

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Speaker 1: I get around to get measure and like we fluctuate

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Speaker 1: so much as women, so like I feel like just

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Speaker 1: by jotting in your usual clothing size was great. And

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Speaker 1: also when you put in your age, it said how

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Speaker 1: young are you? And I was like, oh, thank you,

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Speaker 1: I love it. Can you talk us a little bit

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Speaker 1: through your journey prior to miss Tyler, because we sent

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Speaker 1: you a questionnaire before you came in and you were

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Speaker 1: somehow accidental CEO.

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Speaker 2: Yeah.

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Speaker 3: So yeah, first of all, like my career prior to

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Speaker 3: jumping into fashion was telecommunications, so that was my area

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Speaker 3: of expertise. But yeah, no, I spent ten years in

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Speaker 3: sales and marketing, so I worked on advertising agency side,

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Speaker 3: and I worked on client side, mostly within telecommunications like Vodafone, Samsung, Boostmobile,

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Speaker 3: Helstra everyone. And then I moved to New York and

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Speaker 3: I was like running sales marketing for a telco company

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Speaker 3: over there.

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Speaker 2: Wow, how old were you when you moved to New York.

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Speaker 1: I was thirty night thirty one moving to the other

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Speaker 1: side of the world. Yeah. I always find itself aspirational

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Speaker 1: when people just moved to New York. I'm like, I

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Speaker 1: feel like I've missed that opportunity, Like it's too late now.

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Speaker 1: I mean, actually, he's a pretty good place to be

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Speaker 1: in the world right now. But if you ever did

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Speaker 1: want to ohtal no, I feel like I missed it

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Speaker 1: the same way I missed Kintiki trips. You know, everyone

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Speaker 1: went on Kentikis when they were like in their twenties. Like,

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Speaker 1: I never got to go on one of those. I

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Speaker 1: was too busy to try to start a business. Yeah.

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Speaker 2: Oh, maybe one day you can be one.

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Speaker 3: Of those people that you retires at sixty and goes yeah,

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Speaker 3: having your Kentiqui experience.

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Speaker 2: So you were in New York working for TELCOSA.

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Speaker 3: So I was working for this telco and he asked

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Speaker 3: me to meet with this network provided that he just

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Speaker 3: invested in, and they did like these roaming sim cards.

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Speaker 3: So back in the day, you know, when you traveled overseas,

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Speaker 3: it was too expensive to use your phone, and I.

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Speaker 1: Remember you'd turn it on and it costs like fifty dollars.

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Speaker 1: All of a sudden, it.

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Speaker 3: Could yeah, turning it on because all your emails were download, yeah,

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Speaker 3: and then all of a sudden you'd get a two

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Speaker 3: thousand dollars phone bill. So people would just like go

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Speaker 3: to hotspots and you know, turn on their WiFi, and

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Speaker 3: they had these calling cards for voice so you could

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Speaker 3: make a call, so you could like you know, make

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Speaker 3: cheaper calls. But at the time, this is like twenty eleven,

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Speaker 3: suddenly you could make phone calls over data like WhatsApp

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Speaker 3: oh yeah, or Skype yeap. And so I was like,

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Speaker 3: we should do this for data, like a data sim card,

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Speaker 3: because like data is actually what you need when you're

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Speaker 3: away exactly to like look up maps or like do

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Speaker 3: I need to tip in this country?

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Speaker 2: Or like where is that thing?

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Speaker 3: So I went back to the owner of this company

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Speaker 3: that I was working for, and I said, I think

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Speaker 3: we should do a data only simcard and we can

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Speaker 3: use this TELCNE network operator to do this for us.

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Speaker 3: And if you gave me forty thousand dollars, I've mapped

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Speaker 3: out a plan. I can pilot it on the side.

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Speaker 3: And he said, this is a brilliant idea. I'm going

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Speaker 3: to give you a million dollars and you're now the CEO,

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Speaker 3: so hand.

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Speaker 1: Over your old business. And that's how you got that job.

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Speaker 1: That's how I got that job.

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Speaker 3: So I never had even considered the idea of being

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Speaker 3: an entrepreneur or a CEO.

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Speaker 1: Like, wow, had you done like leadership?

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Speaker 3: I actually had done an MBA Okay, So I had

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Speaker 3: a Bacher of Commerce and I had an MBA and

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Speaker 3: I'd been working in sales and marketing, but I was

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Speaker 3: always an entrepreneur.

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Speaker 2: So I loved doing.

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Speaker 1: Sort of that before entrepreneur.

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Speaker 3: Yeah, so it's kind of like an entrepreneur within a business, okay,

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Speaker 3: because I think marketing, all your focus is is who

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Speaker 3: is my customer, what are they thinking, what are they feeling,

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Speaker 3: what are their problems? How can I solve their problems?

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Speaker 3: And from a marketing perspective, it's like, how can I

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Speaker 3: communicate that and how can I reach them with that message.

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Speaker 3: But then in smaller companies, which I tended to work for,

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Speaker 3: you can start to influence the product, so you're like,

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Speaker 3: actually based on their problem, if we change the thing

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Speaker 3: this way, we can actually solve their problem better, so

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Speaker 3: you start to become an entrepreneur.

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Speaker 2: I love that, and it reminds me.

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Speaker 1: I just saw like a girl recently posted a TikTok

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Speaker 1: on the same sort of topic. You know, we live

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Speaker 1: in this world now where everyone wants to become an

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Speaker 1: entrepreneur and everyone wants to start a business because I think,

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Speaker 1: you know, social media has made it look quite glamorous.

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Speaker 1: But she made this video saying, don't underestimate the power

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Speaker 1: of being in someone else's business and being able to

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Speaker 1: like take all these risks and gambles when it's not

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Speaker 1: on you. And like, if someone wants to become an

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Speaker 1: entrepreneur and one day start their own business, for example,

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Speaker 1: I guess they can be a bit of an entrepreneur

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Speaker 1: within another company where they've got no risk, but they

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Speaker 1: have like a job where they have creative freedom to

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Speaker 1: kind of like take risks and try things within someone

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Speaker 1: else's business, and then they'll learn from everything that they're

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Speaker 1: doing in their more traditional job, which will then later

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Speaker 1: help them down the track if they're wanting to become

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Speaker 1: an entrepreneur. Because what you don't realize, I mean, one,

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Speaker 1: having a salary is really nice, yes, you know, not

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Speaker 1: having that stability and just knowing And she said she

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Speaker 1: made that video. I thought that is so true, Like

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Speaker 1: it's far more risky to just jump straight into business.

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Speaker 1: But if you can get yourself a role in a

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Speaker 1: nuther the company with someone else who's foot and all

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Speaker 1: the bills, and you can be creative and like try

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Speaker 1: things and learn and make mistakes all under someone else's roof,

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Speaker 1: that's going to help you in the future if you

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Speaker 1: want to start your embarrasment.

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Speaker 3: And what you don't realize as well is even like

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Speaker 3: the brand awareness that comes with that business, like all

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Speaker 3: the other things that business is doing that makes what

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Speaker 3: you're doing there easier. Like when you start from scratch,

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Speaker 3: you're having to like build everything from scratch. Like when

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Speaker 3: you're doing it within a business, you don't have to

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Speaker 3: figure out payroll, you don't have to figure out the website.

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Speaker 1: Yeah, you don't have to do staff reviews and all

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Speaker 1: the other stuff that comes with it.

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Speaker 3: Totally so Yeah, it's like that's one of the things

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Speaker 3: of being an entrepreneur. It's like you don't just do

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Speaker 3: the things that you're good at. You have to do

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Speaker 3: all the things that you're bad at. Yeah, and so

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Speaker 3: you just start feeling like you're really bad at everything.

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Speaker 3: Just before your time is spent doing things that you're

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Speaker 3: just really really bad at.

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Speaker 1: You're fixing things, you're doing admin like you're the last

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Speaker 1: person in or the top of the person in the

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Speaker 1: chain all the Someone said once that like you're like

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Speaker 1: the filter of shit totally when you're the owner of

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Speaker 1: a business, Like all the shit comes right out the

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Speaker 1: top and there you are. Well, at the end of

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Speaker 1: the day, anything that's going well, you're like, great, that

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Speaker 1: doesn't need my focus at the moment. What's not going

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Speaker 1: well that needs my focus. So all you're focused on

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Speaker 1: is the things that are not doing well. And so

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Speaker 1: then you think that nothing is doing well. I know,

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Speaker 1: I know exactly how you feel. And that's a feeling

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Speaker 1: that I'm sure every business owner can relate to. Yeah,

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Speaker 1: is just feeling like nothing's ever going right. But you're right,

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Speaker 1: it's because we're only focusing on fixing the problems because

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Speaker 1: the stuff that's doing great. You don't need to worry

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Speaker 1: about that, so you just focusing on the negative. Yeah,

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Speaker 1: so you become this CEO within this company? Yes, and

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Speaker 1: then what happened?

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Speaker 3: So actually I remember I'm sitting down with a friend

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Speaker 3: because I had to print business cards because back in

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Speaker 3: twenty eleven, oh well I existed, And I was like

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Speaker 3: saying to him, I was like, technically I'm the CEO,

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Speaker 3: but do you think I can put that on the

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Speaker 3: business card?

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Speaker 1: Like I would have felt like a bit of a ferrao.

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Speaker 1: Oh my god, it's such a fraud.

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Speaker 3: I was like, he's I mean, I'm very much as

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Speaker 3: well like which doesn't really align with like what people

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Speaker 3: think of entrepreneurs, Like I'm very much like us ask

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Speaker 3: for permission, Like I don't like to get in trouble.

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Speaker 3: I almost like need even though I'm my bus at

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Speaker 3: the moment, I'll ask somebody else to kind of like

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Speaker 3: give me approval on stuff, yep, to officially create someone

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Speaker 3: to give me approval.

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Speaker 1: So how did you manage that if you have been

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Speaker 1: given this title of being a CEO?

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Speaker 3: Well, I guess like in marketing, you're you're running projects

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Speaker 3: all the time. So I just kind of saw it

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Speaker 3: as a project, so I just you know, obviously went

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Speaker 3: ahead with CEO on the title. And then do you

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Speaker 3: remember like the first few times that you told people,

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Speaker 3: like when they're like, what do you do and you go,

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Speaker 3: I'm a CEO. I'm the CEO of a tallic communications

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Speaker 3: global company. Well to start, I mean you're basically just

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Speaker 3: like in the throes of like having to figure stuff out,

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Speaker 3: and so you know, you've got an Excel spreadsheet and

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Speaker 3: you're trying to figure out, like what are all things

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Speaker 3: I need to do. I need to open a bank.

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Speaker 3: I need to have a bank I need to have

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Speaker 3: a physical address to have the bank account. I need

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Speaker 3: to have fifty dollars on it. You know, you have

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Speaker 3: to do all these things you know that you don't

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Speaker 3: even think about. And then I needed to come up

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Speaker 3: with a brand. I needed to build a website. I

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Speaker 3: needed to do all the design of like the SIM card,

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Speaker 3: what it looked like. I had to work, you know,

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Speaker 3: on the pricing structure. It was actually really cool. So

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Speaker 3: basically like what we had was I mean maybe this

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Speaker 3: is two technical, but on a SIM card, it's got

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Speaker 3: like a thing called an IMZY, which is the International

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Speaker 3: Mobile subscriber identity, and it's basically one simcard has one

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Speaker 3: identity and says I'm Votaphone. And so when you go overseas,

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Speaker 3: it tries to connect with you know, Telecommetalia and it'll say, no,

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Speaker 3: we don't have relationships. Then it goes to the next one,

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Speaker 3: and then it goes to the next one. And so

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Speaker 3: Vodaphone has relationships where it's like negotiated rates and so

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Speaker 3: that's say sometimes when you get to a new country, it's.

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Speaker 1: Like it's trying to find the matter of world.

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Speaker 3: Yeah, and so like Votaphone, for example, would have like

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Speaker 3: better rates in countries that its customers go do more often.

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Speaker 3: And so they may not have great rates in I

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Speaker 3: don't know, Nepal because maybe their customers don't go them

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Speaker 3: more often. But so in Europe, European carriers have better

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Speaker 3: rates across all of Europe. In America, they have better

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Speaker 3: rates in the Caribbean, in Australia, we might have better

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Speaker 3: rates in Asia. So what this simcard had done this

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Speaker 3: technology that we were using, is they were allowed to

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Speaker 3: have they had multiple sim cards, essentially multiple imsy's on

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Speaker 3: the same simcard. So when our customer went to Europe,

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Speaker 3: it acted like a Telecomatalia customer and had all their rates.

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Speaker 3: When it was in America, had acted like an American

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Speaker 3: onan So that was like what was cool about what

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Speaker 3: we were doing? But they never tested on data. So

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Speaker 3: the first thing we had to do is I had

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Speaker 3: to literally find a person to take this SIM card

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Speaker 3: into each country.

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Speaker 1: Going on a world tour with a SIM card, you

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Speaker 1: wouldn't want to lose it, do they have back off?

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Speaker 2: What we did is we actually we managed it.

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Speaker 1: So I built it. At this point, I designed the

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Speaker 1: sim card, I built the website, I've done everything, and

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Speaker 1: then we needed to test it. So we called it

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Speaker 1: a beta test, and I had an article in Gizmodo.

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Speaker 3: That said do Dad. It was called do Dad because

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Speaker 3: nobody knew what a sim card was. It was like

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Speaker 3: a d dad fear thing of my jig so you

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Speaker 3: could find that dohiki that was.

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Speaker 1: It came to be. It was, yeah, exactly. It was

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Speaker 1: just like you know when you want to yeah, exactly, wow,

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Speaker 1: exactly do you have a question? Did you go to

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Speaker 1: every single country?

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Speaker 3: I mean, I just spent the next five years blowing

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Speaker 3: that million dollars trailing.

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Speaker 1: No, I didn't I So we had this and actually sorry,

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Speaker 1: the tag line was when in Rome? Okay because it's roaming.

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Speaker 1: Oh clever, I know, so clever.

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Speaker 3: No, So we had this article in gismoto that said, like,

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Speaker 3: do dad, is this new like roaming company that's launching.

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Speaker 3: They're looking for fifty four people that are traveling to

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Speaker 3: any of these fifty four countries within these dates.

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Speaker 2: And how did you do this call out? Like was

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Speaker 2: this on social media?

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Speaker 3: I had a PR person that I found and he

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Speaker 3: helped me. So he reached out to a bunch of

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Speaker 3: like publications. Gizmoto picked it up. They ran this article.

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Speaker 3: We had five thousand people apply and what we were

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Speaker 3: giving them, we were like, you'll have to take the

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Speaker 3: SIM card to that country, turn it on. If it

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Speaker 3: doesn't work, troubleshoot it with us, and then you'll get

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Speaker 3: the rights to be the official launcher of that country.

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Speaker 3: And so then you'll write like a Facebook post about

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Speaker 3: back in the day it was Facebook.

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Speaker 1: Yeah face everything back everything, like businesses were on Facebook,

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Speaker 1: like this is before like e com was really a thing,

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Speaker 1: Like you'd set up your whole business on a Facebook package.

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Speaker 1: Isn't that crazy? I know it's yeah, but yeah.

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Speaker 3: So they essentially were like, well, you get two hundred

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Speaker 3: dollars of like data, you'll get the rights to be

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Speaker 3: the official launcher of that country, and then you can

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Speaker 3: write a post about like you know, travel tips for

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Speaker 3: that destination.

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Speaker 1: And we got five thousand people.

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Speaker 3: I think there was four countries that didn't line up,

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Speaker 3: but we chose those people. We sent them to the

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Speaker 3: SIM cards and they all went out and I yeah, that's.

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Speaker 1: Such like clever community building at the same time, and

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Speaker 1: was getting global feedback on a product. Yeah, like and

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Speaker 1: this is like before you know, TikTok and all that

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Speaker 1: kind of stuff, and you just did it that way. Yeah,

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Speaker 1: it was great.

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Speaker 3: And then those five thousand people became our first like customers,

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Speaker 3: so we sent them a SIM card, and the way

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Speaker 3: that we did it was SIM cards were two dollars,

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Speaker 3: so but then you would just like load up data.

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Speaker 1: So then I guess what happened with that and what

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Speaker 1: led you from being the CEO of is it Do

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Speaker 1: Dad Do Dad? Do Dad?

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Speaker 2: To then going into your own app.

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Speaker 3: I mean obviously getting given a million dollars US on

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Speaker 3: a platter, yes, with I kept my salary, so it

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Speaker 3: was kind of like being an entrepreneur, but I was

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Speaker 3: the entrepreneur, so I sort of had full decision making ability.

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Speaker 3: This guy who gave him the money was based out

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Speaker 3: of London, so I didn't see him that much. He

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Speaker 3: wasn't that involved, but he's of he drip fed the money.

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Speaker 3: So every month, rather than having a million in the bank,

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Speaker 3: he would say like how much money. Didn't need this much,

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Speaker 3: like forty two thousand please, And so he was just

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Speaker 3: an investor. He was an investor. He committed up to

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Speaker 3: a million. He actually said to me at some points,

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Speaker 3: he's like, you need to be more aggressive if you

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Speaker 3: need more money, another two three, just let me know.

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Speaker 1: Can we bring him now?

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Speaker 3: Well, let me get to the rest of the story,

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Speaker 3: because okay, so while it was all great, he basically

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Speaker 3: had said, you'll keep your salary, you can keep the office,

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Speaker 3: you can use his shared services like.

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Speaker 1: Bookkeeping and so on.

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Speaker 3: It all sounds great, and you get four percent equity

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Speaker 3: in the company, and I'm like, that's amazing, because you know,

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Speaker 3: I know how to do sales and marketing. I've never

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Speaker 3: been a CEO, so now I get to learn that

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Speaker 3: with the same salary. And if it's worth a billion dollars,

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Speaker 3: you get four percent of that. That's incredible, but too

361
00:14:43,160 --> 00:14:45,320
Speaker 3: good to be true. You don't actually want to have

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Speaker 3: a business that you're running and giving your heart and

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Speaker 3: soul and working like two hundred hours a week on

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Speaker 3: if you don't have control over the business. Ultimately, yes,

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Speaker 3: So what happened was we actually did really well. We

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Speaker 3: like launched after like I think it was like four months,

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Speaker 3: which is like really fast to take like a technical

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Speaker 3: product to market. We had obviously that gays Moto app,

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Speaker 3: and then a month later we launched properly. We had

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Speaker 3: like two days ever that we didn't make money from

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Speaker 3: the time we launched, and we grew revenue ten percent

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Speaker 3: week on week for six months straight. Well, we had

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Speaker 3: like Ernest and Young coming to us because they'd raised

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Speaker 3: a global fund and they were interested in investing. I

375
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Speaker 3: was keynote speaker at like Telco events in like Poland

376
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Speaker 3: and London and Dallas and all this sort of stuff,

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Speaker 3: and we were doing really well. Obviously like a thousand

378
00:15:28,320 --> 00:15:30,760
Speaker 3: problems as well, but we were ultimately doing really well.

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Speaker 3: I had an incredible team. There was like four of us,

380
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Speaker 3: and we had a call center in Canada. And then

381
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Speaker 3: this investor was like I've got too much going on

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Speaker 3: in my personal life. I've got too many businesses. I'm

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Speaker 3: shutting down anything that's consumer facing. I only want to

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Speaker 3: focus on enterprise. And I had two weeks to shut

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Speaker 3: down the whole company. Yeah, so just all that ripped away,

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Speaker 3: all of that, and he wouldn't let me. I mean,

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Speaker 3: in hindsight, he was like, unless you can give me, like,

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Speaker 3: you know, an offer for like six million dollars, it's

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Speaker 3: not even worth my time to look at a piece

390
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Speaker 3: of or even to consider an offer. And I didn't

391
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Speaker 3: think that would be possible. But actually, in hindsight, like

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Speaker 3: what I know now, I probably could have gone and

393
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Speaker 3: got together like a ten million dollar offer because what

394
00:16:11,080 --> 00:16:12,720
Speaker 3: I was building, it was just like it was the

395
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Speaker 3: right time, in the right place, and we'd got the traction,

396
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Speaker 3: and we'd developed a brand and we had customers. But anyway,

397
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Speaker 3: I didn't know that it was two weeks. I gave

398
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Speaker 3: customers forty eight hours notice. I was gonna say, what

399
00:16:25,960 --> 00:16:27,760
Speaker 3: did the back end of that looking look like?

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Speaker 1: You know, just letting all these customers know who are

401
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Speaker 1: using your Yeah, like, hey, this is shutting down. I know.

402
00:16:34,360 --> 00:16:36,040
Speaker 3: So I didn't do it until the last minute, which

403
00:16:36,040 --> 00:16:37,960
Speaker 3: I felt bad about because I was like, by the way,

404
00:16:37,960 --> 00:16:41,480
Speaker 3: in two days, you won't have any access to data,

405
00:16:41,880 --> 00:16:43,880
Speaker 3: and we basically because it was prepaid, we were like,

406
00:16:43,920 --> 00:16:46,320
Speaker 3: we're going to refund anything that you haven't used. You've

407
00:16:46,360 --> 00:16:48,240
Speaker 3: got two days to try and find something. But I

408
00:16:48,280 --> 00:16:50,920
Speaker 3: was basically very open. I was like, hi everyone, I'm

409
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Speaker 3: very sorry to give you such short notice. I really

410
00:16:52,880 --> 00:16:54,760
Speaker 3: tried to find a way to save the company into

411
00:16:54,760 --> 00:16:56,840
Speaker 3: the last minute, and I haven't been able to, like

412
00:16:56,840 --> 00:17:00,680
Speaker 3: an it was an email, and I was expecting just

413
00:17:01,000 --> 00:17:03,880
Speaker 3: like hate mail, and I didn't get a single negative email.

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Speaker 3: People were writing back saying, thank you so much for

415
00:17:06,320 --> 00:17:08,680
Speaker 3: giving this a go. This is such a great product.

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00:17:08,760 --> 00:17:11,000
Speaker 3: One person said, it's actually still we actually still have

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Speaker 3: a Facebook page. If you go to it.

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Speaker 1: The cover thing is this person writing, I'm in Paris.

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Speaker 1: If it helps me to walk down the street with

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Speaker 1: a sign saying save do Dad, I will let us

421
00:17:20,880 --> 00:17:24,119
Speaker 1: know how we can help. So I think because we'd

422
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Speaker 1: just been very human like the whole time, it was

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Speaker 1: like everyone knew that there was a team behind this

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Speaker 1: and that we were doing this like thing that was

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Speaker 1: you know, really like pretty disruptive for the market. So

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Speaker 1: that was really nice.

427
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Speaker 3: And then we basically like we processed all the refunds

428
00:17:38,440 --> 00:17:40,520
Speaker 3: the team, and then we went down to the standard

429
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Speaker 3: hotel and I got us a bottle of champagne and

430
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Speaker 3: like literally I like I got fired as well. Essentially

431
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Speaker 3: we were all losing our jobs at exactly the same time.

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Speaker 3: So we basically went down to the stand and we

433
00:17:48,040 --> 00:17:49,359
Speaker 3: had cheers and we were like, well that was a

434
00:17:49,600 --> 00:17:53,399
Speaker 3: wild ride, but but that was it, and it was

435
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Speaker 3: it was devastating.

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Speaker 1: It was just over like that. Yeah.

437
00:17:56,320 --> 00:17:58,440
Speaker 3: So it was basically it was pretty much a year

438
00:17:58,640 --> 00:18:00,679
Speaker 3: from getting a million dollars to shut done the company.

439
00:18:00,760 --> 00:18:03,440
Speaker 3: So I'd actually been asked to speak at a couple

440
00:18:03,480 --> 00:18:05,720
Speaker 3: of conferences, and I'd already bought the flights and accommodation

441
00:18:05,760 --> 00:18:07,800
Speaker 3: before the shutdown, so I was like, I guess I'll

442
00:18:07,800 --> 00:18:08,159
Speaker 3: still go.

443
00:18:08,520 --> 00:18:10,240
Speaker 1: So I went to this one in Dallas and I.

444
00:18:10,200 --> 00:18:12,360
Speaker 3: Was like, Hi, I'm Sarah, the CEO of do Dad

445
00:18:12,359 --> 00:18:13,840
Speaker 3: that shut down two weeks ago, and.

446
00:18:13,800 --> 00:18:15,720
Speaker 1: You just told the story. Yeah, And I worried that

447
00:18:15,760 --> 00:18:17,680
Speaker 1: you were going to get in trouble from the guy no,

448
00:18:17,880 --> 00:18:18,560
Speaker 1: because it.

449
00:18:18,560 --> 00:18:20,280
Speaker 2: Was all paid for so there's no cost.

450
00:18:20,480 --> 00:18:23,080
Speaker 3: I was scared because I wanted to recreate it, but

451
00:18:23,160 --> 00:18:25,960
Speaker 3: I was scared that he would like litigate against me

452
00:18:26,119 --> 00:18:28,040
Speaker 3: having like a non competing Again, like this is one

453
00:18:28,040 --> 00:18:29,479
Speaker 3: of the hard things, like when you start a business,

454
00:18:29,520 --> 00:18:32,720
Speaker 3: like legal is so confusing, But when you're starting a business.

455
00:18:32,359 --> 00:18:34,240
Speaker 2: You can't afford to have good lawyers.

456
00:18:34,400 --> 00:18:36,159
Speaker 3: Yeah, you can't, So you don't know what you can

457
00:18:36,240 --> 00:18:37,600
Speaker 3: do and what you can't do, and you don't have

458
00:18:37,600 --> 00:18:38,840
Speaker 3: the money to try and figure it out.

459
00:18:38,960 --> 00:18:43,040
Speaker 1: And so you just so he owned essentially all the

460
00:18:43,119 --> 00:18:45,359
Speaker 1: rights to the company, so you couldn't even have brought

461
00:18:45,400 --> 00:18:47,960
Speaker 1: on other investors or had gone somewhere else.

462
00:18:50,240 --> 00:18:52,600
Speaker 2: Yeah, that's like so sad.

463
00:18:53,000 --> 00:18:55,239
Speaker 1: So this is why, as like if you've got like

464
00:18:55,359 --> 00:18:58,080
Speaker 1: your passion, like you need to have control over the business.

465
00:18:58,160 --> 00:19:00,359
Speaker 3: Like ultimately, again, if you're doing something like I'm doing

466
00:19:00,400 --> 00:19:02,960
Speaker 3: where it's like software based, it's like very capital intensive,

467
00:19:03,000 --> 00:19:04,200
Speaker 3: I have to bring on investors.

468
00:19:04,240 --> 00:19:05,640
Speaker 2: At some point you'll lose control.

469
00:19:05,840 --> 00:19:07,560
Speaker 3: But like while you're in the driving seat in the

470
00:19:07,560 --> 00:19:10,199
Speaker 3: beginning visionary stages, you kind of need to have control.

471
00:19:10,240 --> 00:19:13,159
Speaker 3: Because also even from a DUDA perspective, you know a

472
00:19:13,200 --> 00:19:16,440
Speaker 3: lot of like building a business is like having relationships, having.

473
00:19:16,240 --> 00:19:19,000
Speaker 1: Suppliers sort of like prioritize you or like do.

474
00:19:19,200 --> 00:19:21,040
Speaker 3: This deal, and so like to be able to like

475
00:19:21,320 --> 00:19:24,800
Speaker 3: not follow through on those people like is really tough.

476
00:19:25,160 --> 00:19:27,840
Speaker 1: Yeap. So, And I think like a lot of people

477
00:19:27,840 --> 00:19:30,280
Speaker 1: that let's say they start a business themselves and it

478
00:19:30,320 --> 00:19:32,800
Speaker 1: has a lot of success, and let's say somewhere down

479
00:19:32,800 --> 00:19:35,000
Speaker 1: the line, they go, we want to raise money, we

480
00:19:35,040 --> 00:19:39,000
Speaker 1: want investors. Do you think that that excitement of wanting

481
00:19:39,000 --> 00:19:41,359
Speaker 1: to get investment and having all that money and thinking

482
00:19:41,400 --> 00:19:43,359
Speaker 1: of all the stuff that they can do with that money,

483
00:19:43,400 --> 00:19:46,160
Speaker 1: even if it means that they're like lessening how much

484
00:19:46,160 --> 00:19:48,520
Speaker 1: of the company they own, do you think that can

485
00:19:48,560 --> 00:19:50,879
Speaker 1: get like the better of people and they can like

486
00:19:50,960 --> 00:19:53,320
Speaker 1: get really excited by that and not think about like,

487
00:19:53,520 --> 00:19:55,600
Speaker 1: hang on a second. If someone's coming in and taking

488
00:19:55,960 --> 00:19:58,960
Speaker 1: let's say fifty one percent share in my business and

489
00:19:59,000 --> 00:20:01,359
Speaker 1: they're going to give me ten million dollars, let's say,

490
00:20:01,600 --> 00:20:04,680
Speaker 1: do they maybe get excited about that and not think

491
00:20:04,840 --> 00:20:06,760
Speaker 1: about this kind of thing ever happening?

492
00:20:06,880 --> 00:20:07,440
Speaker 2: Yeah? I think.

493
00:20:07,720 --> 00:20:10,920
Speaker 3: I mean, well, there's a couple of things, like raising

494
00:20:10,960 --> 00:20:13,480
Speaker 3: money is actually really hard, So I'd love.

495
00:20:13,320 --> 00:20:15,680
Speaker 1: To hear about it as well, Like, because you've done

496
00:20:15,720 --> 00:20:17,639
Speaker 1: a lot of raising and I wouldn't have a clue

497
00:20:17,840 --> 00:20:18,480
Speaker 1: how that works.

498
00:20:19,000 --> 00:20:21,040
Speaker 3: No, I mean it's I've mean raising is a full

499
00:20:21,040 --> 00:20:23,880
Speaker 3: time job. Like normally in a company, if you have

500
00:20:23,960 --> 00:20:26,320
Speaker 3: two founders, like co founders, one of them will fundraise

501
00:20:26,320 --> 00:20:27,840
Speaker 3: and one of them will run the business because they're

502
00:20:27,840 --> 00:20:30,159
Speaker 3: both full time jobs. Like, so that's definitely been a

503
00:20:30,160 --> 00:20:32,280
Speaker 3: struggle for me because I'm a full time I'm a

504
00:20:32,280 --> 00:20:35,679
Speaker 3: solo founder. So like whenever I fundraise, I literally have

505
00:20:35,720 --> 00:20:37,320
Speaker 3: to like book in a retreat wherever I can for

506
00:20:37,359 --> 00:20:39,320
Speaker 3: two days to have someone feed me, you know, because

507
00:20:39,320 --> 00:20:42,159
Speaker 3: I'm just like so burnt out trying to juggle the

508
00:20:42,160 --> 00:20:44,200
Speaker 3: two things. And it's also, as we mentioned, when you're

509
00:20:44,240 --> 00:20:46,960
Speaker 3: running the business, you're focused on like what went wrong today?

510
00:20:47,040 --> 00:20:48,359
Speaker 3: What am I trying to fix? Like what are all

511
00:20:48,359 --> 00:20:50,720
Speaker 3: the negatives? And then when you pitch to investors, it's

512
00:20:50,720 --> 00:20:53,440
Speaker 3: all about like this is the vision, this is the outside.

513
00:20:53,440 --> 00:20:55,960
Speaker 3: You're talking about all the positives, and trying to switch

514
00:20:56,000 --> 00:20:58,720
Speaker 3: between those two things is actually really draining. Raising is

515
00:20:58,760 --> 00:21:00,680
Speaker 3: really hard if you need money, Like, if you don't

516
00:21:00,720 --> 00:21:05,040
Speaker 3: need money, don't take it, honestly, bootstrap be lean, like

517
00:21:05,359 --> 00:21:08,160
Speaker 3: you know, like it's very easy to like have fat

518
00:21:08,160 --> 00:21:09,720
Speaker 3: in the business and as soon as you have money,

519
00:21:09,720 --> 00:21:11,960
Speaker 3: you can have more fat, but you can run it tight.

520
00:21:16,359 --> 00:21:18,919
Speaker 1: What would your advice be to like new business owners

521
00:21:18,920 --> 00:21:21,439
Speaker 1: out there or aspiring business owners when it comes to

522
00:21:23,000 --> 00:21:25,920
Speaker 1: like financials and starting up a business, Because a question

523
00:21:25,960 --> 00:21:28,600
Speaker 1: that I've gotten quite a lot myself is like should

524
00:21:28,640 --> 00:21:30,880
Speaker 1: I take out a loan to start my small business?

525
00:21:30,960 --> 00:21:33,159
Speaker 1: And I never took out a loan to start my business.

526
00:21:33,240 --> 00:21:35,960
Speaker 1: I was lucky that I'd had a job that paid

527
00:21:35,960 --> 00:21:37,960
Speaker 1: me enough that I had savings so I could use

528
00:21:37,960 --> 00:21:40,200
Speaker 1: my own money to start fate. And so I never

529
00:21:40,240 --> 00:21:42,080
Speaker 1: really know what to say when people ask me that,

530
00:21:42,119 --> 00:21:44,520
Speaker 1: I'm like, ugh, I can't get financial advice because I've

531
00:21:44,560 --> 00:21:45,320
Speaker 1: never done that.

532
00:21:45,760 --> 00:21:46,360
Speaker 2: It depends.

533
00:21:46,480 --> 00:21:48,160
Speaker 1: So I had a I've built.

534
00:21:48,520 --> 00:21:50,680
Speaker 3: It's funny that we started with weather because my first

535
00:21:50,680 --> 00:21:53,480
Speaker 3: app that I actually launched myself was a weather app.

536
00:21:54,080 --> 00:21:57,080
Speaker 3: You've really done, but it was like a little fun

537
00:21:57,200 --> 00:21:59,000
Speaker 3: side hustle. I found a development team.

538
00:21:59,080 --> 00:22:00,600
Speaker 1: It was going to cost me, so I did all

539
00:22:00,600 --> 00:22:03,520
Speaker 1: the wire frames and the designs and PowerPoint, like just

540
00:22:03,520 --> 00:22:05,280
Speaker 1: really basic. I figured out the business rules.

541
00:22:05,359 --> 00:22:07,240
Speaker 3: Basically, what the app does is it tells you today's

542
00:22:07,240 --> 00:22:09,560
Speaker 3: temperature and yesterday's. It says it's warmer than or cool

543
00:22:09,560 --> 00:22:12,000
Speaker 3: than yesterday. Okay, but then it has like little metaphors.

544
00:22:12,080 --> 00:22:14,000
Speaker 3: It's like warmer than a hug from grandmar or it's

545
00:22:14,040 --> 00:22:17,159
Speaker 3: like hotter than a well executed thirst trap, or like

546
00:22:17,600 --> 00:22:21,560
Speaker 3: huge it's cute, but it was. I found a Ukrainian

547
00:22:21,600 --> 00:22:23,600
Speaker 3: development team who I still work with, and it was

548
00:22:23,600 --> 00:22:26,400
Speaker 3: fifteen hundred dollars to build it on iOS okay, So

549
00:22:26,480 --> 00:22:28,040
Speaker 3: I was like, okay, I can afford that. So I'm

550
00:22:28,160 --> 00:22:29,159
Speaker 3: going to do that myself.

551
00:22:29,320 --> 00:22:32,360
Speaker 1: Yeap. I also was working, so I had a salary.

552
00:22:32,440 --> 00:22:35,680
Speaker 3: So I mean, I don't own designer handbags or shoes,

553
00:22:36,160 --> 00:22:38,360
Speaker 3: but I have a lot of money that I spend

554
00:22:38,440 --> 00:22:39,159
Speaker 3: on businesses.

555
00:22:39,440 --> 00:22:41,119
Speaker 1: Yeah, it's like that's just like what I do.

556
00:22:41,320 --> 00:22:42,120
Speaker 2: It's like what I love.

557
00:22:42,480 --> 00:22:46,120
Speaker 3: And so for me, like working and doing side hustles

558
00:22:46,160 --> 00:22:48,479
Speaker 3: is great. So if you're going to start something, if

559
00:22:48,520 --> 00:22:50,320
Speaker 3: you're working and you can do something on the side,

560
00:22:50,359 --> 00:22:51,920
Speaker 3: like I would always suggest, like doing it as a

561
00:22:51,960 --> 00:22:54,720
Speaker 3: side hustle that money. Can't you lose your salary. You

562
00:22:54,760 --> 00:22:56,639
Speaker 3: don't have your salary, which means you can't invest in

563
00:22:56,680 --> 00:22:59,160
Speaker 3: your own business, and your business is going to cost

564
00:22:59,200 --> 00:23:01,600
Speaker 3: a lot of money. And so the minute you do that.

565
00:23:02,359 --> 00:23:05,840
Speaker 3: So there's this idea of runway like in startups and

566
00:23:06,040 --> 00:23:08,320
Speaker 3: you know, especially like venture back startups, which is how

567
00:23:08,400 --> 00:23:09,720
Speaker 3: much money do you have in the bank and how

568
00:23:09,800 --> 00:23:12,560
Speaker 3: much do you spend per month if you're not profitable.

569
00:23:12,920 --> 00:23:15,000
Speaker 3: So therefore, like how you know, if you divide that,

570
00:23:15,040 --> 00:23:16,760
Speaker 3: it's like you've got ten months of runway before something

571
00:23:16,760 --> 00:23:19,000
Speaker 3: has to change. And so the minute you're not earning

572
00:23:19,000 --> 00:23:21,240
Speaker 3: a salary, you've got this like runway. I've got this

573
00:23:21,359 --> 00:23:24,160
Speaker 3: much savings, you know, and you know, I've got.

574
00:23:23,960 --> 00:23:24,560
Speaker 1: To make it happen.

575
00:23:24,600 --> 00:23:26,919
Speaker 3: If you've got a salary coming in that can support

576
00:23:26,920 --> 00:23:28,679
Speaker 3: it and you don't have this like time limit, you

577
00:23:28,680 --> 00:23:30,800
Speaker 3: can take your time to figure things out because it

578
00:23:30,800 --> 00:23:33,440
Speaker 3: takes time to figure things out. If you're if you're

579
00:23:33,440 --> 00:23:35,720
Speaker 3: going to get a loan but you're keeping a salary,

580
00:23:35,760 --> 00:23:37,359
Speaker 3: I feel like that's less risky because you know that

581
00:23:37,400 --> 00:23:38,639
Speaker 3: you can pay it back and it just gives you

582
00:23:38,640 --> 00:23:41,040
Speaker 3: that lump sum to be able to invest in production

583
00:23:41,359 --> 00:23:43,320
Speaker 3: or like yeah, website design or whatever else.

584
00:23:43,400 --> 00:23:47,160
Speaker 1: Yeah, so I'm pretty risk averse, I would say, yeah,

585
00:23:48,560 --> 00:23:51,320
Speaker 1: but yeah, I would sort of I sort of tend

586
00:23:51,320 --> 00:23:55,200
Speaker 1: to favor like going leaner to stick within my budget,

587
00:23:55,280 --> 00:23:57,199
Speaker 1: what I have available. Yeah, and I think like a

588
00:23:57,200 --> 00:24:00,119
Speaker 1: lot of people are obviously very aspirational and again, like

589
00:24:00,119 --> 00:24:02,760
Speaker 1: they look at everything online and business owners and they

590
00:24:02,800 --> 00:24:05,800
Speaker 1: look at you know, what businesses are doing now, but

591
00:24:05,960 --> 00:24:08,240
Speaker 1: they don't understand that it's going to take you a

592
00:24:08,280 --> 00:24:09,399
Speaker 1: long time to get there.

593
00:24:09,320 --> 00:24:11,119
Speaker 2: Kind of thing, and that it's the long game.

594
00:24:11,240 --> 00:24:13,280
Speaker 1: Like I think we live in the instant world where

595
00:24:13,400 --> 00:24:15,320
Speaker 1: we click our fingers and our shoppings at the door

596
00:24:15,359 --> 00:24:17,119
Speaker 1: the next day, and like, you know, we live in

597
00:24:17,160 --> 00:24:20,480
Speaker 1: this instant world, but business is not instant. It's not.

598
00:24:20,680 --> 00:24:22,480
Speaker 3: But it's funny because you know, like in the old days,

599
00:24:22,480 --> 00:24:24,760
Speaker 3: you'd have to have like a web design agency to

600
00:24:25,000 --> 00:24:27,119
Speaker 3: a website. Now I can literally go onto like a

601
00:24:27,160 --> 00:24:29,520
Speaker 3: Wix or a squarespace and have a website that looks

602
00:24:29,560 --> 00:24:32,400
Speaker 3: amazing in like twenty minutes exactly, and I can pay

603
00:24:32,440 --> 00:24:34,239
Speaker 3: twenty dollars and have a custom domain and I can

604
00:24:34,280 --> 00:24:35,320
Speaker 3: look like I have a business.

605
00:24:35,400 --> 00:24:38,879
Speaker 1: Yeah, it's actually never been easier to start up a business,

606
00:24:39,119 --> 00:24:42,040
Speaker 1: like with all the AI and everything now, Like I

607
00:24:42,040 --> 00:24:45,840
Speaker 1: don't know, I use Shopify for fate and like we've

608
00:24:45,840 --> 00:24:48,720
Speaker 1: had our website for ages and the theme that we use,

609
00:24:48,800 --> 00:24:50,639
Speaker 1: but I see now it's like you can just use

610
00:24:50,680 --> 00:24:52,879
Speaker 1: the AI themes and it can fully build out your

611
00:24:52,880 --> 00:24:54,600
Speaker 1: whole website for you. I remember back in the day

612
00:24:54,640 --> 00:24:57,680
Speaker 1: sitting in Shopify and dragging everything and clicking it all

613
00:24:57,680 --> 00:24:59,640
Speaker 1: and putting it all in place. So it's like never

614
00:24:59,680 --> 00:25:03,919
Speaker 1: been easier to start a business. But I wonder like

615
00:25:04,080 --> 00:25:06,600
Speaker 1: is that a good thing, because I don't think people

616
00:25:06,960 --> 00:25:10,560
Speaker 1: realize how hard business is. And it's like the setting

617
00:25:10,560 --> 00:25:13,280
Speaker 1: it up is really easy, Like tomorrow you could decide

618
00:25:13,359 --> 00:25:15,200
Speaker 1: I'm going to start a candle business or whatever, and

619
00:25:15,240 --> 00:25:17,119
Speaker 1: you can build the whole back end and be ready

620
00:25:17,160 --> 00:25:19,239
Speaker 1: to go. But then it's like the rest of it

621
00:25:19,240 --> 00:25:19,760
Speaker 1: that's the hard.

622
00:25:19,840 --> 00:25:22,439
Speaker 3: Also, it's like if it's that easy for businesses to start,

623
00:25:22,480 --> 00:25:24,320
Speaker 3: it means that there's just so many more people that

624
00:25:24,359 --> 00:25:26,840
Speaker 3: can be in the market, So then you have more competition,

625
00:25:27,200 --> 00:25:29,000
Speaker 3: and then how do you cut through the competition?

626
00:25:29,119 --> 00:25:30,560
Speaker 2: And that's like where you've got an advantage.

627
00:25:30,640 --> 00:25:32,080
Speaker 3: You've got a brand that's been around for a while,

628
00:25:32,119 --> 00:25:35,080
Speaker 3: that's got like brand awareness and loyalty. So it's easy

629
00:25:35,080 --> 00:25:36,719
Speaker 3: to start a business, but it's harder to compete as

630
00:25:36,760 --> 00:25:37,240
Speaker 3: a business.

631
00:25:37,760 --> 00:25:38,440
Speaker 1: Absolutely.

632
00:25:38,680 --> 00:25:41,000
Speaker 2: So let's go onto talking about miss Tyler.

633
00:25:41,200 --> 00:25:45,040
Speaker 1: Yes, we've talked through your career journey and you being

634
00:25:45,280 --> 00:25:49,919
Speaker 1: an accidental CEO and that quickly disappearing what led you

635
00:25:49,960 --> 00:25:52,439
Speaker 1: to wanting to start Miss Tyler And you told us

636
00:25:52,480 --> 00:25:54,879
Speaker 1: just before as well, which I'm so stupid for not

637
00:25:54,920 --> 00:25:59,639
Speaker 1: putting two and two together. It like also means my Styler.

638
00:25:59,760 --> 00:26:03,159
Speaker 3: Yeah, so that the letters spell my Styler And that

639
00:26:03,240 --> 00:26:05,720
Speaker 3: was like part of the DNA. And then I turned

640
00:26:05,720 --> 00:26:07,919
Speaker 3: it to miss Tyler because I didn't want to. I

641
00:26:07,960 --> 00:26:10,159
Speaker 3: wanted to sound like a person. Yeah, and I love like,

642
00:26:10,200 --> 00:26:12,359
Speaker 3: you know, mister Porter is like nice and elevated and

643
00:26:12,400 --> 00:26:14,680
Speaker 3: like it sort of sounds like Elizabeth Taylor or like yeah,

644
00:26:14,680 --> 00:26:16,680
Speaker 3: and the nys it could be you're not married, you're

645
00:26:16,680 --> 00:26:18,480
Speaker 3: not single, it could be any woman. So I kind

646
00:26:18,480 --> 00:26:20,280
Speaker 3: of like love like it sounds like a person. But

647
00:26:20,359 --> 00:26:23,920
Speaker 3: in the DNA is that it's my Styler. And so yeah,

648
00:26:23,960 --> 00:26:27,080
Speaker 3: I worked in telecommunications. I honestly have never been interested

649
00:26:27,080 --> 00:26:29,119
Speaker 3: in fashion. Just you know, I have to get dressed

650
00:26:29,480 --> 00:26:29,960
Speaker 3: to leave.

651
00:26:29,840 --> 00:26:32,679
Speaker 1: The house unfortunately, OL do every morning.

652
00:26:32,440 --> 00:26:34,280
Speaker 3: You know, And I definitely like when I like what

653
00:26:34,359 --> 00:26:36,640
Speaker 3: I'm wearing, I feel a lot more comfortable and confident.

654
00:26:36,920 --> 00:26:40,399
Speaker 3: But I don't naturally, like looking at fashion magazines or

655
00:26:40,440 --> 00:26:42,359
Speaker 3: going shopping, I don't know what to pick up. Like

656
00:26:42,760 --> 00:26:45,520
Speaker 3: I have had dresses where my friend has like pulled

657
00:26:45,520 --> 00:26:47,040
Speaker 3: the shoulders down and said, that's supposed to be off

658
00:26:47,080 --> 00:26:49,600
Speaker 3: the shoulder. I'm like, that's immediately more comfortable. Why did

659
00:26:49,640 --> 00:26:51,560
Speaker 3: I not know that? Yeah, because I just don't have

660
00:26:51,680 --> 00:26:55,960
Speaker 3: those like instincts around, like jujiing or like styling, And

661
00:26:56,040 --> 00:26:58,600
Speaker 3: so I just used to wear like the same things

662
00:26:58,640 --> 00:27:00,320
Speaker 3: every single time, like you know, jeans and tea. I

663
00:27:00,440 --> 00:27:02,359
Speaker 3: was wearing black back in the day. It was like

664
00:27:02,480 --> 00:27:05,960
Speaker 3: black pants from Country Road and a blazer and a

665
00:27:05,960 --> 00:27:08,200
Speaker 3: black T shirt and different colored blazers and valley shoes.

666
00:27:08,200 --> 00:27:09,800
Speaker 3: That's what I wore every single day. And so I

667
00:27:09,840 --> 00:27:11,359
Speaker 3: was like, I'm in New York. I literally could have

668
00:27:11,480 --> 00:27:13,639
Speaker 3: so much fun with fashion, but I'm being so boring.

669
00:27:13,680 --> 00:27:15,560
Speaker 3: So I took one of my girlfriend's shopping with me,

670
00:27:15,920 --> 00:27:18,600
Speaker 3: who's super fashionable. She knows the trends, she knows what's appropriate,

671
00:27:19,160 --> 00:27:21,800
Speaker 3: and she started picking things out for me, and I

672
00:27:21,920 --> 00:27:24,439
Speaker 3: very quickly realized that she has absolutely no idea what

673
00:27:24,440 --> 00:27:27,120
Speaker 3: would suit my body. So she knows what suits somebody

674
00:27:27,119 --> 00:27:29,679
Speaker 3: who's blonde and curvy, and shorter, but she has no

675
00:27:29,760 --> 00:27:31,439
Speaker 3: idea for me. So I was like, well, how do

676
00:27:31,520 --> 00:27:34,040
Speaker 3: I go on and find someone who has my body

677
00:27:34,160 --> 00:27:36,000
Speaker 3: but is more fashionable and is doing that job of

678
00:27:36,040 --> 00:27:38,399
Speaker 3: figuring out what's going to suit, how to style it,

679
00:27:38,640 --> 00:27:40,639
Speaker 3: what's going to look good. So I started going on

680
00:27:40,640 --> 00:27:42,879
Speaker 3: to Instagram to try and find people that looked like me,

681
00:27:43,000 --> 00:27:45,000
Speaker 3: but there's no way to search for size, and there's

682
00:27:45,000 --> 00:27:47,320
Speaker 3: no way to search for height. And even with height,

683
00:27:48,160 --> 00:27:49,840
Speaker 3: it's really hard to tell if you're looking at someone

684
00:27:49,840 --> 00:27:51,280
Speaker 3: if they're five foot nine or five foot two.

685
00:27:51,320 --> 00:27:53,960
Speaker 1: Yeah, you literally can't tell. People always meet me and go, oh,

686
00:27:53,960 --> 00:27:57,000
Speaker 1: you're a heap shorter than I thought. Oh my, oh thanks,

687
00:27:57,280 --> 00:28:00,639
Speaker 1: I thought, no, I wouldn't be surprised. It makes me

688
00:28:00,800 --> 00:28:03,520
Speaker 1: like you're short, and I'm like, when did I ever

689
00:28:03,640 --> 00:28:05,760
Speaker 1: look tall? I don't know, but it's true. It's so

690
00:28:05,920 --> 00:28:08,440
Speaker 1: hard to tell. Hif you can, yep.

691
00:28:09,560 --> 00:28:12,040
Speaker 3: So I was like, well, how you know, wouldn't that

692
00:28:12,080 --> 00:28:13,439
Speaker 3: be cool? And you know, back in the day, it

693
00:28:13,480 --> 00:28:15,560
Speaker 3: was like the blogger, you know, and Instagram was like

694
00:28:15,600 --> 00:28:17,639
Speaker 3: a new thing. So I just started talking about as

695
00:28:17,640 --> 00:28:19,639
Speaker 3: an idea. So I'd had the idea and I was like,

696
00:28:19,640 --> 00:28:21,560
Speaker 3: I'm going to call it Miss Tyler and I registered

697
00:28:21,640 --> 00:28:25,359
Speaker 3: ms dash Tyler dot com in twenty fourteen, so this

698
00:28:25,560 --> 00:28:28,920
Speaker 3: was like the year after I shut down Do Dad.

699
00:28:29,000 --> 00:28:31,080
Speaker 3: I registered Miss Tyler as like an idea, and I

700
00:28:31,119 --> 00:28:33,600
Speaker 3: was like, I started playing with it, and I was thinking,

701
00:28:34,160 --> 00:28:35,879
Speaker 3: one of the hard things is that I need to

702
00:28:35,880 --> 00:28:39,080
Speaker 3: have diversity of creators on the app, and to get creators,

703
00:28:39,080 --> 00:28:40,320
Speaker 3: I need to have a product. So how do I

704
00:28:40,320 --> 00:28:42,320
Speaker 3: get creators? You know, It's like what's the chicken in

705
00:28:42,360 --> 00:28:45,520
Speaker 3: the egg. And so what I started doing is I

706
00:28:45,560 --> 00:28:48,080
Speaker 3: created a database of celebrities and I would search like

707
00:28:48,120 --> 00:28:51,800
Speaker 3: short celebrities, tall celebrities, curby celebrities, you know, like all

708
00:28:51,800 --> 00:28:53,320
Speaker 3: that sort of stuff. And I created a database of

709
00:28:53,320 --> 00:28:55,400
Speaker 3: four hundred celebrities. And I was, you know, back before

710
00:28:55,440 --> 00:28:57,720
Speaker 3: a I was like manual data entry on my nights,

711
00:28:58,080 --> 00:28:59,760
Speaker 3: and I created this database. So I was like, when

712
00:28:59,800 --> 00:29:01,920
Speaker 3: I launch this, I'm going to do it with who's

713
00:29:01,920 --> 00:29:04,200
Speaker 3: your celebrity body double? And then that will be the

714
00:29:04,200 --> 00:29:06,400
Speaker 3: way that I can create the app. So I'd been

715
00:29:06,400 --> 00:29:08,880
Speaker 3: thinking about this for a long time. I didn't incorporate

716
00:29:08,880 --> 00:29:12,120
Speaker 3: the business until actually it's March at the moment, and

717
00:29:12,640 --> 00:29:15,120
Speaker 3: our birthday is this month was six years old, so

718
00:29:15,360 --> 00:29:19,440
Speaker 3: I fush that. Yeah, we started working on it officially

719
00:29:19,440 --> 00:29:21,920
Speaker 3: in twenty twenty, so it was six years where I

720
00:29:21,960 --> 00:29:23,720
Speaker 3: was like sort of talking about the idea, and I

721
00:29:23,760 --> 00:29:25,360
Speaker 3: always had lots of ideas. I had a weather app,

722
00:29:25,360 --> 00:29:26,960
Speaker 3: I had a festival friend finder app. I had a

723
00:29:27,040 --> 00:29:30,160
Speaker 3: dating app, but my friends were like an app coin. Yeah,

724
00:29:30,880 --> 00:29:33,320
Speaker 3: it's like I mean, you know, at the time, actually,

725
00:29:33,320 --> 00:29:34,800
Speaker 3: I was like, we need to create a TV show

726
00:29:34,840 --> 00:29:36,640
Speaker 3: about building an app, because like whenever you tell people

727
00:29:36,680 --> 00:29:38,120
Speaker 3: that you build out soay, Like I've got an idea

728
00:29:38,200 --> 00:29:40,000
Speaker 3: for an app, but nobody knows how to start.

729
00:29:40,080 --> 00:29:42,960
Speaker 1: So I'm like we should teach them podcasts or a

730
00:29:42,960 --> 00:29:46,600
Speaker 1: podcast podcast about apps, a podcast, Yes, you know, we

731
00:29:46,600 --> 00:29:47,080
Speaker 1: can talk.

732
00:29:47,760 --> 00:29:48,680
Speaker 2: I'll stay around a little bit.

733
00:29:49,000 --> 00:29:51,480
Speaker 1: When I hear apps and tech, I'm like, that goes

734
00:29:51,520 --> 00:29:53,400
Speaker 1: straight over the top of my head, Like I not

735
00:29:53,560 --> 00:29:57,480
Speaker 1: have a clue about coding or anything like that. Actually,

736
00:29:57,480 --> 00:30:00,160
Speaker 1: I mean, now you can vibe code, but you can

737
00:30:00,200 --> 00:30:02,680
Speaker 1: also find developers. Yeah, vibe coding on Claude.

738
00:30:02,680 --> 00:30:05,360
Speaker 2: I can hear and everyone saying, you know, Claude, it's

739
00:30:05,440 --> 00:30:06,920
Speaker 2: like chat, GPT bit better.

740
00:30:06,960 --> 00:30:07,880
Speaker 1: Apparently I don't know.

741
00:30:07,880 --> 00:30:09,760
Speaker 2: There's too many now it's overwhelming.

742
00:30:09,840 --> 00:30:12,000
Speaker 3: It's like, yeah, everyone's talked about protein and now they're

743
00:30:12,000 --> 00:30:16,040
Speaker 3: talking about Claude. It's like, yeah, Actually, I was in

744
00:30:16,200 --> 00:30:18,200
Speaker 3: Wales last year. I was in London for a conference

745
00:30:18,240 --> 00:30:20,480
Speaker 3: and I went to Wales where my cousin lives with

746
00:30:20,520 --> 00:30:22,800
Speaker 3: her partner and three kids, and it was career's Day

747
00:30:22,800 --> 00:30:24,959
Speaker 3: for the four year old erin and so I went

748
00:30:25,000 --> 00:30:26,920
Speaker 3: and talked about building apps and I was like, okay,

749
00:30:26,920 --> 00:30:28,640
Speaker 3: So an app is essentially like, if you have a

750
00:30:28,680 --> 00:30:30,560
Speaker 3: problem that a lot of people have and you can

751
00:30:30,600 --> 00:30:33,120
Speaker 3: solve with technology, then it's a good fit for building

752
00:30:33,120 --> 00:30:35,680
Speaker 3: an app. So I'm like, Aaron has this problem where

753
00:30:35,680 --> 00:30:38,520
Speaker 3: she has two annoying sisters, Jessica and Isabelle. Does anyone

754
00:30:38,520 --> 00:30:40,520
Speaker 3: else have that same problem? And they're like, I've got

755
00:30:40,560 --> 00:30:42,959
Speaker 3: three annoying brothers. I've got like da da, like this

756
00:30:43,000 --> 00:30:45,800
Speaker 3: one kid was like, Jeremy has an uncle that's younger

757
00:30:45,800 --> 00:30:46,200
Speaker 3: than him.

758
00:30:46,320 --> 00:30:46,480
Speaker 1: You know.

759
00:30:48,000 --> 00:30:50,320
Speaker 2: So we were like, okay, So if we built.

760
00:30:50,120 --> 00:30:52,840
Speaker 3: An app just for a problem of having two annoying

761
00:30:52,840 --> 00:30:55,800
Speaker 3: sisters called Isabelle and Jessica, that's not a good app

762
00:30:55,800 --> 00:30:57,360
Speaker 3: because it's only for one person. But if we created

763
00:30:57,400 --> 00:30:58,959
Speaker 3: an app about annoying siblings.

764
00:30:59,160 --> 00:31:00,760
Speaker 1: Yeah, that would be a good app So if we

765
00:31:00,760 --> 00:31:02,719
Speaker 1: can find a way to solve it technically. But anyway,

766
00:31:02,920 --> 00:31:04,640
Speaker 1: that's kind of like the core of it, and then

767
00:31:04,640 --> 00:31:06,000
Speaker 1: you can find someone to build it or you can

768
00:31:06,000 --> 00:31:07,600
Speaker 1: build it yourself, depending on what it is. There's a

769
00:31:07,640 --> 00:31:09,239
Speaker 1: lot of platforms that you can actually kind of like

770
00:31:09,240 --> 00:31:11,960
Speaker 1: hack it without caving code. In schools now as well,

771
00:31:11,960 --> 00:31:16,560
Speaker 1: they're even teaching coding to kids, which is crazy. I

772
00:31:16,600 --> 00:31:18,680
Speaker 1: wish we had that. When we were in school. The

773
00:31:18,720 --> 00:31:22,880
Speaker 1: only coding I was doing was my MySpace profile. Sorry,

774
00:31:22,880 --> 00:31:27,120
Speaker 1: we were geniuses. We we were coders. It's a lost art.

775
00:31:27,680 --> 00:31:31,280
Speaker 1: We've been design to have a colorful background. You had

776
00:31:31,320 --> 00:31:34,200
Speaker 1: to the song. Yeah, having a song on you had

777
00:31:34,240 --> 00:31:36,640
Speaker 1: to like embed the code into the back. And we

778
00:31:36,720 --> 00:31:38,520
Speaker 1: used to be to do it. We've lost the art. Yeah.

779
00:31:38,760 --> 00:31:40,880
Speaker 2: And we didn't even have toucht.

780
00:31:40,400 --> 00:31:44,480
Speaker 1: To ask No, we were just doing it. Damn. Millennials

781
00:31:44,480 --> 00:31:47,120
Speaker 1: are such a powerful generation just saying yeah.

782
00:31:46,920 --> 00:31:47,440
Speaker 2: I agree.

783
00:31:48,760 --> 00:31:53,520
Speaker 1: So you launched Misso, Tyler, did you capital raise for that?

784
00:31:53,640 --> 00:31:54,440
Speaker 1: I did, So.

785
00:31:56,120 --> 00:31:58,200
Speaker 2: We ended up I went through an accelerated program.

786
00:31:58,240 --> 00:32:00,680
Speaker 3: So I actually so I left IF to New York

787
00:32:00,760 --> 00:32:03,000
Speaker 3: to join this accelerator program, so I gave up my

788
00:32:03,000 --> 00:32:05,760
Speaker 3: career job. I'd been in this job after Dudad for

789
00:32:05,760 --> 00:32:11,120
Speaker 3: six years, which ended up being a unicorn. So when

790
00:32:11,120 --> 00:32:13,080
Speaker 3: I joined, it was like maybe a year old and

791
00:32:13,280 --> 00:32:14,760
Speaker 3: the next year we were number one on the ink

792
00:32:14,800 --> 00:32:17,360
Speaker 3: five thousand, so we'd done one hundred and eighteen million

793
00:32:17,400 --> 00:32:20,040
Speaker 3: dollars in revenue in the first twelve months.

794
00:32:20,080 --> 00:32:21,760
Speaker 1: Wow. And then it sold a.

795
00:32:21,680 --> 00:32:24,959
Speaker 3: Couple of years ago for like two billion dollars. So

796
00:32:25,040 --> 00:32:27,600
Speaker 3: I was there for six years on the exec team

797
00:32:27,640 --> 00:32:31,280
Speaker 3: sort of like through that whole growth hyper growth process,

798
00:32:31,400 --> 00:32:32,920
Speaker 3: and it'd been amazing, And that's sort of why I

799
00:32:32,960 --> 00:32:36,800
Speaker 3: hadn't sort of jumped to go back to entrepreneurial sort

800
00:32:36,840 --> 00:32:40,920
Speaker 3: of world yet. But eventually I applied to this accelerator antler,

801
00:32:42,000 --> 00:32:46,360
Speaker 3: got accepted and decided to leave New York, leave my job,

802
00:32:46,440 --> 00:32:47,640
Speaker 3: and go all in because I was like, I had

803
00:32:47,680 --> 00:32:51,440
Speaker 3: six years of pent up entrepreneurial energy and then I'd

804
00:32:51,440 --> 00:32:53,360
Speaker 3: had the idea for ages, but my friends were like,

805
00:32:53,400 --> 00:32:54,840
Speaker 3: out of all your ideas, this is the one that

806
00:32:54,880 --> 00:32:57,880
Speaker 3: we want you to build. And then at mint Mobile

807
00:32:57,920 --> 00:32:59,520
Speaker 3: was the company that I was at, which was Telco,

808
00:33:00,720 --> 00:33:03,840
Speaker 3: I was also working on influencer and affiliate, and so

809
00:33:03,960 --> 00:33:06,080
Speaker 3: I could sort of see this shift happening away from

810
00:33:06,080 --> 00:33:10,560
Speaker 3: macro creators to micro nanocreators that are more authentic, more relatable,

811
00:33:10,640 --> 00:33:11,440
Speaker 3: more engaged.

812
00:33:11,680 --> 00:33:12,720
Speaker 2: But also this.

813
00:33:13,240 --> 00:33:16,600
Speaker 3: Affiliate world where it's like, you can't pay micro nanocreators

814
00:33:16,640 --> 00:33:18,760
Speaker 3: in the way that you would pay macro creators. They

815
00:33:18,760 --> 00:33:21,800
Speaker 3: don't have an agent, you're not doing campaign fees, but

816
00:33:21,920 --> 00:33:24,440
Speaker 3: you can with affiliate. So I thought like, that's really cool.

817
00:33:24,440 --> 00:33:26,600
Speaker 3: And so all these things were starting to come together

818
00:33:26,760 --> 00:33:30,280
Speaker 3: to make Miss Tyler make more sense, and so I

819
00:33:30,320 --> 00:33:33,920
Speaker 3: flew back. I got back in January twenty twenty and

820
00:33:34,000 --> 00:33:37,640
Speaker 3: started this program. At the end of the program, you

821
00:33:37,680 --> 00:33:40,640
Speaker 3: pitched to an investment committee and if you get selected,

822
00:33:40,640 --> 00:33:41,800
Speaker 3: you get one hundred thousand dollars.

823
00:33:41,960 --> 00:33:43,040
Speaker 1: Was that like nerve racking?

824
00:33:43,600 --> 00:33:46,520
Speaker 3: Yeah, and it was actually just it was COVID, So

825
00:33:46,640 --> 00:33:48,600
Speaker 3: it was March, the end of March, and it was

826
00:33:48,640 --> 00:33:51,360
Speaker 3: like a virtual pitch and yeah, super nerve wracking. You

827
00:33:51,400 --> 00:33:54,240
Speaker 3: spend so much time putting it together. At this point,

828
00:33:54,280 --> 00:33:57,040
Speaker 3: I was working with this guy called David and we

829
00:33:57,120 --> 00:34:00,560
Speaker 3: launched the Celebrity Body Double to Facebook. I had thirty

830
00:34:00,600 --> 00:34:02,440
Speaker 3: six thousand people. It was basically it was an ad.

831
00:34:02,480 --> 00:34:04,040
Speaker 3: It was like me and Alexa Chung and it was like,

832
00:34:04,080 --> 00:34:06,440
Speaker 3: Alexa Chung is my ninety eight percent body double, who's yours?

833
00:34:07,000 --> 00:34:09,560
Speaker 3: And we had thirty six thousand women fill out this

834
00:34:09,719 --> 00:34:12,320
Speaker 3: full body profile to find out their celebrity body double

835
00:34:12,440 --> 00:34:14,840
Speaker 3: wow at a cost of like ten cents. So that

836
00:34:15,000 --> 00:34:16,360
Speaker 3: was just like I think we spent a couple of

837
00:34:16,360 --> 00:34:18,000
Speaker 3: thousand dollars on that, and that was like sort of.

838
00:34:17,920 --> 00:34:19,640
Speaker 2: Like it was your sign to be like, these people

839
00:34:19,640 --> 00:34:20,600
Speaker 2: are interested in me.

840
00:34:20,600 --> 00:34:22,560
Speaker 3: Exactly because like when I was starting to speak to investors,

841
00:34:22,560 --> 00:34:24,799
Speaker 3: they're like, you know, like is anyone going to share

842
00:34:24,800 --> 00:34:27,040
Speaker 3: their body data? Does anybody care who they look like?

843
00:34:27,120 --> 00:34:29,319
Speaker 3: And so this was validation to first of all, say

844
00:34:29,360 --> 00:34:31,440
Speaker 3: like people are willing to share their body data to

845
00:34:31,600 --> 00:34:33,799
Speaker 3: get this result. They want to see who looks like them.

846
00:34:34,080 --> 00:34:37,040
Speaker 3: We can reach people at scale cost effectively. So t

847
00:34:37,239 --> 00:34:40,319
Speaker 3: tiktik the risk of consumer apps. What investors don't like

848
00:34:40,440 --> 00:34:43,600
Speaker 3: is the cost of acquiring a customer is very expensive.

849
00:34:43,680 --> 00:34:45,279
Speaker 3: It's like the thing that people don't realize. It's like

850
00:34:45,400 --> 00:34:47,880
Speaker 3: you build a product that's not the cost. The cost

851
00:34:47,960 --> 00:34:50,120
Speaker 3: is getting that into the hands of a customer that's

852
00:34:50,120 --> 00:34:51,520
Speaker 3: willing to pay for it exactly right.

853
00:34:51,640 --> 00:34:53,839
Speaker 1: Yeah. And it's like when you're doing like meta ads

854
00:34:53,920 --> 00:34:56,799
Speaker 1: or any anything like that. You know, you might go, oh,

855
00:34:58,120 --> 00:34:59,839
Speaker 1: I've got twenty dollars a day that I can spend

856
00:34:59,840 --> 00:35:01,680
Speaker 1: on meta ads, But it's like, it's going to cost

857
00:35:01,680 --> 00:35:03,520
Speaker 1: you more than twenty dollars to get one customer to

858
00:35:03,640 --> 00:35:05,640
Speaker 1: shut with you or download your app. And I think

859
00:35:05,640 --> 00:35:08,160
Speaker 1: that's another thing that people don't understand about, like the

860
00:35:08,160 --> 00:35:11,680
Speaker 1: cost of acquiring a customer. And if you've got twenty

861
00:35:11,680 --> 00:35:13,560
Speaker 1: dollars a day budget, which a lot of business owners

862
00:35:13,560 --> 00:35:15,480
Speaker 1: would start out with when they're like running ads or

863
00:35:15,520 --> 00:35:17,640
Speaker 1: trying to get new customers, you're going to have to

864
00:35:17,640 --> 00:35:20,399
Speaker 1: wait a very long time before you start acquiring those

865
00:35:20,440 --> 00:35:23,000
Speaker 1: customers because it costs a lot more than twenty dollars.

866
00:35:23,080 --> 00:35:26,319
Speaker 3: And it's also like meta Meta is like it's such

867
00:35:26,360 --> 00:35:28,960
Speaker 3: a powerful platform. It's really like the key platform we

868
00:35:29,080 --> 00:35:30,560
Speaker 3: use to grow. So we now have six hundred and

869
00:35:30,560 --> 00:35:33,400
Speaker 3: fifty thousand women on the appo and most of that,

870
00:35:33,440 --> 00:35:36,520
Speaker 3: I mean, we've had we have had a lot of

871
00:35:36,560 --> 00:35:39,200
Speaker 3: PR which has been great for organic drive. We've had

872
00:35:39,239 --> 00:35:41,279
Speaker 3: like meta which has been like our key platform, which

873
00:35:41,320 --> 00:35:45,600
Speaker 3: is Facebook and Instagram, and then yeah, you know, we've

874
00:35:45,600 --> 00:35:47,880
Speaker 3: got word of mouth obviously, like creators on our platform

875
00:35:48,000 --> 00:35:48,759
Speaker 3: are also.

876
00:35:48,520 --> 00:35:50,520
Speaker 1: On social and then they'll share it.

877
00:35:50,920 --> 00:35:53,920
Speaker 3: But it's a pain in the ass because you know,

878
00:35:53,960 --> 00:35:56,239
Speaker 3: it's got all these algorithms that constantly change, and so

879
00:35:56,280 --> 00:35:58,319
Speaker 3: even when you have something that's performing really well, it'll

880
00:35:58,320 --> 00:36:00,279
Speaker 3: get fatigued and it'll stop working well and you need

881
00:36:00,320 --> 00:36:01,000
Speaker 3: to have something else.

882
00:36:01,040 --> 00:36:03,640
Speaker 1: And crazy, how faster the ads fatigue And for anyone

883
00:36:03,680 --> 00:36:06,040
Speaker 1: that doesn't know what that means, it means like you've

884
00:36:06,080 --> 00:36:09,520
Speaker 1: got an AD that's running on Meta and people might

885
00:36:09,560 --> 00:36:11,839
Speaker 1: be seeing it too often. And then so Meta will

886
00:36:11,840 --> 00:36:13,960
Speaker 1: say to you, hey, like the frequency of this ad

887
00:36:14,080 --> 00:36:16,800
Speaker 1: is too high. People are seeing it over three times now,

888
00:36:17,200 --> 00:36:19,080
Speaker 1: and you have to turn it off. But it's like

889
00:36:19,080 --> 00:36:21,799
Speaker 1: I only put that creative up five days ago. I mean,

890
00:36:22,280 --> 00:36:24,680
Speaker 1: you need to say constantly, it's not the content. It's

891
00:36:24,680 --> 00:36:27,920
Speaker 1: a real I mean, it's such a powerful marketing channel,

892
00:36:28,120 --> 00:36:31,880
Speaker 1: but it requires so much investment, and if you have

893
00:36:32,000 --> 00:36:34,400
Speaker 1: the right creative, it'll make the cost of acquiring that

894
00:36:34,440 --> 00:36:37,520
Speaker 1: customer so much cheaper. If you're not doing it right,

895
00:36:37,560 --> 00:36:39,720
Speaker 1: it can be like a lot more expensive. So so basically,

896
00:36:39,800 --> 00:36:41,040
Speaker 1: what we were able to say is like, well, we

897
00:36:41,040 --> 00:36:44,360
Speaker 1: were able to collect email addresses at a cost of

898
00:36:44,400 --> 00:36:46,960
Speaker 1: ten cents per email, which means that and it was

899
00:36:46,960 --> 00:36:48,839
Speaker 1: at a scale that shows that this was not like

900
00:36:49,120 --> 00:36:51,400
Speaker 1: I got my five friends to sign up. So that

901
00:36:51,560 --> 00:36:54,480
Speaker 1: was enough for investors to go, Okay, this has got legs,

902
00:36:54,520 --> 00:36:56,240
Speaker 1: and so we got the first one hundred thousand dollars.

903
00:36:56,600 --> 00:36:58,360
Speaker 1: That was the money we used to essentially turn the

904
00:36:58,360 --> 00:37:01,360
Speaker 1: Celebrity Body Double into an app, and so that was

905
00:37:01,400 --> 00:37:04,759
Speaker 1: the development cost, and then we were able to launch that,

906
00:37:06,000 --> 00:37:11,000
Speaker 1: and then we started recruiting real creators, so we were like, hey,

907
00:37:11,000 --> 00:37:12,719
Speaker 1: so this is celebrity. So basically it was the same

908
00:37:12,719 --> 00:37:15,000
Speaker 1: thing that you just experienced. You'd like put in your details,

909
00:37:15,080 --> 00:37:17,600
Speaker 1: you'd see the celebrities match from like most like you

910
00:37:17,640 --> 00:37:18,319
Speaker 1: to least like you.

911
00:37:18,160 --> 00:37:20,520
Speaker 3: You could follow them. At the beginning, you couldn't do anything.

912
00:37:20,520 --> 00:37:22,080
Speaker 3: You couldn't actually like follow them, you couldn't like them,

913
00:37:22,080 --> 00:37:23,840
Speaker 3: you couldn't see anything else. And then we started building

914
00:37:23,960 --> 00:37:25,919
Speaker 3: things that you could follow them, and then it would

915
00:37:25,920 --> 00:37:28,160
Speaker 3: open up just essentially like a Google feed of like

916
00:37:28,760 --> 00:37:32,840
Speaker 3: celebrity plus fashion plus portrait images, and it would just

917
00:37:32,880 --> 00:37:35,160
Speaker 3: pull that in and then you could sign up to

918
00:37:35,160 --> 00:37:37,799
Speaker 3: become a creator. So we had people like signing up

919
00:37:37,840 --> 00:37:39,759
Speaker 3: behind the scenes, and I think six months later we

920
00:37:39,800 --> 00:37:42,200
Speaker 3: had one hundred and eighty creators, and so we launched

921
00:37:42,239 --> 00:37:44,239
Speaker 3: them onto the platform and within a couple of months

922
00:37:44,239 --> 00:37:46,799
Speaker 3: we took away celebrities and that was now what it

923
00:37:46,840 --> 00:37:49,279
Speaker 3: is today. And investors were like, but do you think

924
00:37:49,280 --> 00:37:51,560
Speaker 3: people want to see real people, like they only care

925
00:37:51,560 --> 00:37:53,120
Speaker 3: about celebrities, And I'm like, no, they.

926
00:37:53,080 --> 00:37:56,359
Speaker 1: Do love real people. They love it. People love being

927
00:37:56,360 --> 00:37:59,200
Speaker 1: able to see themselves in someone else. And like, I

928
00:37:59,239 --> 00:38:03,080
Speaker 1: know that as well through my business when we are

929
00:38:03,120 --> 00:38:06,160
Speaker 1: working with different models all the time and different UGC

930
00:38:06,320 --> 00:38:09,120
Speaker 1: creators and different micro creators, and we'll post someone on

931
00:38:09,200 --> 00:38:11,360
Speaker 1: our feed that has like a curvy body or she

932
00:38:11,440 --> 00:38:13,480
Speaker 1: might be pear shaped, and the comments are always like,

933
00:38:13,520 --> 00:38:15,200
Speaker 1: oh my god, like I have the same body as

934
00:38:15,200 --> 00:38:18,480
Speaker 1: this person. It's so nice to see, so so nice

935
00:38:18,480 --> 00:38:21,120
Speaker 1: to see. And that honestly was what happened with MSS Tyler.

936
00:38:21,640 --> 00:38:23,399
Speaker 1: I mean, first of all, like people were like, oh,

937
00:38:23,480 --> 00:38:25,040
Speaker 1: how do I skip through the celebrities to get to

938
00:38:25,080 --> 00:38:25,600
Speaker 1: the real women?

939
00:38:25,680 --> 00:38:28,319
Speaker 3: So we had like that really direct feedback. But when

940
00:38:28,360 --> 00:38:31,640
Speaker 3: we were launching the way that we were finding creators was.

941
00:38:31,680 --> 00:38:34,799
Speaker 3: We were going onto Instagram and looking for like hashtag

942
00:38:34,920 --> 00:38:37,440
Speaker 3: like outfit of the day or like whatever, and then

943
00:38:37,480 --> 00:38:39,960
Speaker 3: we were like finding creators and saying, hey, where miss Tyler,

944
00:38:40,000 --> 00:38:41,600
Speaker 3: We're launching this new platform. We'd love you to come

945
00:38:41,640 --> 00:38:43,480
Speaker 3: on as a creator. So that's how we were doing that.

946
00:38:43,520 --> 00:38:45,279
Speaker 3: And again this is the whole thing with business. Like

947
00:38:45,360 --> 00:38:49,080
Speaker 3: six years ago that worked. Now you can't DM people

948
00:38:49,120 --> 00:38:51,879
Speaker 3: and get a response because it's so cluttered. Like my mum,

949
00:38:51,920 --> 00:38:54,520
Speaker 3: who has like thirteen followers, gets like, you know, do

950
00:38:54,560 --> 00:38:55,839
Speaker 3: you want to be a brand ambassador?

951
00:38:56,000 --> 00:38:57,880
Speaker 2: Yeah, and it can seem like a scam.

952
00:38:57,960 --> 00:38:59,880
Speaker 1: Yeah, same with us. Like back in the day, I

953
00:39:00,080 --> 00:39:03,279
Speaker 1: would find because you know, when I first started, I

954
00:39:03,400 --> 00:39:05,680
Speaker 1: wasn't paying agency models to come and shoot with me

955
00:39:05,719 --> 00:39:07,480
Speaker 1: because I was doing all the photos myself. So I

956
00:39:07,600 --> 00:39:09,920
Speaker 1: just use like my friends and my friend's sisters that

957
00:39:09,960 --> 00:39:13,160
Speaker 1: were pretty. And I would also go on to Instagram

958
00:39:13,280 --> 00:39:16,319
Speaker 1: and search like hashtags, or I'd even go to like

959
00:39:17,239 --> 00:39:20,520
Speaker 1: cool restaurants, like in Newcastle where I'm from, and I'd

960
00:39:20,560 --> 00:39:23,000
Speaker 1: go to like people that have tagged themselves at that restaurant,

961
00:39:23,040 --> 00:39:25,320
Speaker 1: and I would find girls in like the tagged photos

962
00:39:25,320 --> 00:39:27,239
Speaker 1: and I'd go to their profile and message and be like, hey,

963
00:39:27,280 --> 00:39:29,560
Speaker 1: like I own this clothing business. We're based in Newcastle.

964
00:39:29,600 --> 00:39:31,879
Speaker 1: Would you ever do modeling? And that's how I found

965
00:39:31,920 --> 00:39:32,839
Speaker 1: people back in the day.

966
00:39:32,920 --> 00:39:34,759
Speaker 3: But again it's like that worked so well for you

967
00:39:34,880 --> 00:39:37,799
Speaker 3: back then, like also you know, exciting to hear from you,

968
00:39:37,840 --> 00:39:40,279
Speaker 3: But like whether or not that would be as effective today,

969
00:39:40,320 --> 00:39:43,560
Speaker 3: I don't know exactly, but we were so then we

970
00:39:43,560 --> 00:39:45,879
Speaker 3: were like trying to find again like diversity, like style

971
00:39:45,960 --> 00:39:50,120
Speaker 3: over fifty, Style over sixty, you know, petite fashion, plus

972
00:39:50,160 --> 00:39:52,080
Speaker 3: size fashion, all this different stuff because we wanted to

973
00:39:52,120 --> 00:39:55,960
Speaker 3: again like have the same representation across our creators. And

974
00:39:56,000 --> 00:39:57,759
Speaker 3: then because we match you to the credits that look

975
00:39:57,840 --> 00:39:59,640
Speaker 3: most like you, people are downloading the app and then

976
00:39:59,680 --> 00:40:01,839
Speaker 3: find people immediately that look like them and so.

977
00:40:01,840 --> 00:40:03,319
Speaker 1: And I just did it like just now. It took

978
00:40:03,360 --> 00:40:06,359
Speaker 1: me like five seconds, and then straight away it said

979
00:40:06,360 --> 00:40:07,960
Speaker 1: like you're match with seven hundred people. And then you've

980
00:40:07,960 --> 00:40:10,279
Speaker 1: got that feed and it's all in categories of like

981
00:40:10,400 --> 00:40:12,319
Speaker 1: these are the people that you match height, these are

982
00:40:12,320 --> 00:40:15,120
Speaker 1: the people that you match bus size, this is the

983
00:40:15,120 --> 00:40:17,879
Speaker 1: people that you match age. It's like all broken down

984
00:40:17,920 --> 00:40:20,560
Speaker 1: into categories and we now we just launched your color season,

985
00:40:20,560 --> 00:40:21,640
Speaker 1: so you can do like a little quiz.

986
00:40:21,680 --> 00:40:23,520
Speaker 2: It'll like take you through taking all your details.

987
00:40:23,560 --> 00:40:25,440
Speaker 1: I still haven't done my color quiz because I have

988
00:40:25,520 --> 00:40:31,240
Speaker 1: a feeling that I'm autumn autumn. Well it's an autumn,

989
00:40:31,320 --> 00:40:34,359
Speaker 1: you know, mustard yellow, do you know what I mean?

990
00:40:34,480 --> 00:40:37,319
Speaker 1: Rules are there to be broken? Yeah, true, Like I

991
00:40:37,320 --> 00:40:39,000
Speaker 1: want to be like a spring or a summer. But

992
00:40:39,080 --> 00:40:43,040
Speaker 1: I think I'm an autumn. Yeah, great, I think I'm

993
00:40:43,360 --> 00:40:45,640
Speaker 1: I'm an I think I'm an autum. You've got like

994
00:40:45,719 --> 00:40:47,320
Speaker 1: dark hair and blue eyes, so you could also be

995
00:40:47,360 --> 00:40:50,840
Speaker 1: a bit wintry. Yeah maybe, but I think anyway, I

996
00:40:50,880 --> 00:40:52,960
Speaker 1: mean I like wearing green. It's like basically like you know,

997
00:40:53,200 --> 00:40:55,200
Speaker 1: I mean warm autumn as well. Miss Tyler told me,

998
00:40:55,280 --> 00:40:58,360
Speaker 1: I believe it actually, and it's actually AI because we

999
00:40:58,480 --> 00:41:01,160
Speaker 1: use vertex ai on from Google and that does our

1000
00:41:01,160 --> 00:41:03,520
Speaker 1: color season for us. But maybe I'll have to do that, yeah,

1001
00:41:03,880 --> 00:41:05,240
Speaker 1: and I'll find out that I'm an autumn.

1002
00:41:05,280 --> 00:41:08,520
Speaker 3: Hous is based though, on like your data, So if

1003
00:41:08,520 --> 00:41:11,200
Speaker 3: you don't know your undertone and you say warm when

1004
00:41:11,239 --> 00:41:13,200
Speaker 3: it's actually cool, then it will change your results. And

1005
00:41:13,280 --> 00:41:15,319
Speaker 3: what we say in ours is obviously like going to

1006
00:41:15,360 --> 00:41:17,200
Speaker 3: a color specialist is going to be the best result,

1007
00:41:17,560 --> 00:41:19,680
Speaker 3: but we've done like a sort of a quick version

1008
00:41:19,880 --> 00:41:22,000
Speaker 3: if it doesn't, like we give you the sort of

1009
00:41:22,040 --> 00:41:23,680
Speaker 3: the outcome, and like what colors are going to suit you?

1010
00:41:23,680 --> 00:41:27,480
Speaker 3: If that doesn't sound right, change you're under under.

1011
00:41:27,600 --> 00:41:29,920
Speaker 1: What am I undertone? You're undertone?

1012
00:41:29,960 --> 00:41:32,960
Speaker 3: Yes, So basically it's like you kind of just know

1013
00:41:33,120 --> 00:41:35,560
Speaker 3: what colors make you feel good, what colors you think

1014
00:41:35,640 --> 00:41:37,920
Speaker 3: look good on you, right, and like that's generally like

1015
00:41:38,200 --> 00:41:40,120
Speaker 3: you sort of know like when people say you look

1016
00:41:40,160 --> 00:41:42,279
Speaker 3: so good today, you look so healthy, it's because you're

1017
00:41:42,280 --> 00:41:44,960
Speaker 3: probably wearing something in your color season.

1018
00:41:45,160 --> 00:41:51,640
Speaker 1: Yeah. Wow, it's all about feeling good. I think we

1019
00:41:51,680 --> 00:41:53,759
Speaker 1: all need more styling advice, and I see it as

1020
00:41:53,760 --> 00:41:56,920
Speaker 1: well within our community. People are just always you know,

1021
00:41:57,040 --> 00:41:59,120
Speaker 1: wanting to know, like how can I style this? And

1022
00:41:59,160 --> 00:42:01,320
Speaker 1: I think it's what we're seeing in the fashion industry

1023
00:42:01,400 --> 00:42:03,480
Speaker 1: is like, yeah, there's all these amazing clothes, but I

1024
00:42:03,480 --> 00:42:06,400
Speaker 1: think we need more education on how to style things.

1025
00:42:06,440 --> 00:42:06,600
Speaker 3: Yeah.

1026
00:42:07,680 --> 00:42:09,520
Speaker 1: So yeah, I think like your app is doing a

1027
00:42:09,560 --> 00:42:11,839
Speaker 1: great job of that, and I think fashion brands as

1028
00:42:11,840 --> 00:42:14,520
Speaker 1: well can play a part in that by showing how

1029
00:42:14,560 --> 00:42:17,440
Speaker 1: to style things different ways, Because you might wear something

1030
00:42:17,880 --> 00:42:19,399
Speaker 1: in a way that you never thought that you will

1031
00:42:19,480 --> 00:42:21,440
Speaker 1: totally be like, oh my god, this looks great white.

1032
00:42:21,480 --> 00:42:23,520
Speaker 1: I never think of that. No one looks like an

1033
00:42:23,520 --> 00:42:25,760
Speaker 1: Instagram model. Everyone is different.

1034
00:42:26,080 --> 00:42:28,720
Speaker 3: But also you become like, if you start looking at

1035
00:42:29,239 --> 00:42:31,719
Speaker 3: people in the real world, they're not like models, but

1036
00:42:31,800 --> 00:42:34,160
Speaker 3: you don't clock it because they are normal and they

1037
00:42:34,200 --> 00:42:36,160
Speaker 3: look normal. But the minute you put them in a

1038
00:42:36,200 --> 00:42:39,040
Speaker 3: magazine against models, they look different exactly.

1039
00:42:39,239 --> 00:42:40,760
Speaker 1: So it's yeah, it's really powerful.

1040
00:42:40,920 --> 00:42:43,120
Speaker 3: We started doing it like a six month survey and

1041
00:42:43,160 --> 00:42:45,560
Speaker 3: we're like, how confident with you are you with your body?

1042
00:42:45,600 --> 00:42:46,319
Speaker 1: Has the app helped?

1043
00:42:46,320 --> 00:42:48,040
Speaker 3: And eighty six percent of women have said that they're

1044
00:42:48,040 --> 00:42:49,840
Speaker 3: more body confident just by using our app.

1045
00:42:50,400 --> 00:42:52,000
Speaker 2: And Amazing so age.

1046
00:42:52,040 --> 00:42:53,480
Speaker 3: So we have like just women that are like, oh

1047
00:42:53,560 --> 00:42:55,239
Speaker 3: my god, I'm turning sixty and it's so hard to

1048
00:42:55,239 --> 00:42:57,480
Speaker 3: feel relevant in the world of beauty and fashion. It's

1049
00:42:57,480 --> 00:43:00,040
Speaker 3: so nice to see not just different bodies but also.

1050
00:43:00,080 --> 00:43:01,680
Speaker 2: And ages being celebrated.

1051
00:43:02,160 --> 00:43:04,719
Speaker 3: And I was just telling you, we've got a few

1052
00:43:04,719 --> 00:43:08,239
Speaker 3: creators in their eighties on the app. So Amazing Barbes,

1053
00:43:08,280 --> 00:43:09,080
Speaker 3: she's in Florida.

1054
00:43:09,160 --> 00:43:11,920
Speaker 1: She's so impressed, Like, my nan has an iPhone. She's

1055
00:43:11,960 --> 00:43:13,440
Speaker 1: in her eighties as well. And she knows how to

1056
00:43:13,480 --> 00:43:15,560
Speaker 1: text and she knows how to watch my stories, and

1057
00:43:15,600 --> 00:43:18,799
Speaker 1: I'm just like, you're so tech savvy. Nance it's incredible. Yeah,

1058
00:43:18,800 --> 00:43:21,800
Speaker 1: it's incredible. So yeah, so that's that's the whole business.

1059
00:43:21,800 --> 00:43:24,080
Speaker 1: And then we sort of went, I guess, you know,

1060
00:43:24,200 --> 00:43:26,839
Speaker 1: with fashion same like, I mean, eventually one day we'll

1061
00:43:26,840 --> 00:43:28,239
Speaker 1: go into hair and beauty as well. But it's like

1062
00:43:28,520 --> 00:43:34,080
Speaker 1: fashion is a category where your physical attributes determine what

1063
00:43:34,239 --> 00:43:35,880
Speaker 1: is going to suit you and what is going to

1064
00:43:35,920 --> 00:43:38,000
Speaker 1: be relevant to you. Not everything is going to suit you,

1065
00:43:38,040 --> 00:43:39,520
Speaker 1: even if you get the best size. That's a hard

1066
00:43:39,560 --> 00:43:42,080
Speaker 1: thing as well, Like, especially for me in my role,

1067
00:43:42,320 --> 00:43:44,239
Speaker 1: is like we do size as six to twenty six

1068
00:43:44,400 --> 00:43:46,680
Speaker 1: in all of our styles, but it's so hard to

1069
00:43:47,000 --> 00:43:50,880
Speaker 1: have one item fit every single person's body perfectly because

1070
00:43:50,880 --> 00:43:53,239
Speaker 1: we're all shaped so differently exactly.

1071
00:43:52,960 --> 00:43:54,799
Speaker 3: And it's never going to But that's kind of like

1072
00:43:54,960 --> 00:43:57,720
Speaker 3: with our app, it's kind of like I don't enjoy

1073
00:43:57,760 --> 00:44:00,279
Speaker 3: doing the discovery, so I don't want to go try

1074
00:44:00,280 --> 00:44:01,719
Speaker 3: on ten things to find the thing that looks good.

1075
00:44:01,760 --> 00:44:03,799
Speaker 3: So I'm just gonna, like the person who does like

1076
00:44:03,880 --> 00:44:05,320
Speaker 3: doing that, I'm just gonna have a look at the

1077
00:44:05,480 --> 00:44:07,520
Speaker 3: follow them and so they're not going to post everything.

1078
00:44:07,560 --> 00:44:09,880
Speaker 3: So you know, I've had people say like, oh, so

1079
00:44:09,920 --> 00:44:12,319
Speaker 3: can I say, oh here, body double, can you try

1080
00:44:12,400 --> 00:44:14,720
Speaker 3: this dress for me? And it's like no, because they

1081
00:44:14,840 --> 00:44:16,279
Speaker 3: you just have to assume that they've already tried on

1082
00:44:16,280 --> 00:44:17,719
Speaker 3: twenty things and they're showing you the three things that

1083
00:44:17,760 --> 00:44:19,319
Speaker 3: are good, so you don't need to like go through

1084
00:44:19,320 --> 00:44:20,960
Speaker 3: that trial and error. You can just go straight to

1085
00:44:20,960 --> 00:44:23,120
Speaker 3: the winds. And a lot of it is like it's

1086
00:44:23,160 --> 00:44:25,160
Speaker 3: not going to suit every person, so this person's showing

1087
00:44:25,200 --> 00:44:27,320
Speaker 3: you the things that does suit that height, that shape,

1088
00:44:27,360 --> 00:44:31,240
Speaker 3: that size. But also so much of it is about styling,

1089
00:44:31,840 --> 00:44:33,560
Speaker 3: so much about fit. Like you can have something that

1090
00:44:33,600 --> 00:44:36,000
Speaker 3: you think does not fit, and then somebody comes along

1091
00:44:36,040 --> 00:44:37,959
Speaker 3: and like adds a belt or usually it, or pulls

1092
00:44:37,960 --> 00:44:39,880
Speaker 3: it off the shoulder or does whatever, and then all

1093
00:44:39,880 --> 00:44:41,719
Speaker 3: of a sudden it looks amazing. Yeah, So a lot

1094
00:44:41,719 --> 00:44:43,480
Speaker 3: of it is actually just like having an item and

1095
00:44:43,520 --> 00:44:44,600
Speaker 3: then playing with it.

1096
00:44:45,040 --> 00:44:45,239
Speaker 2: Yeah.

1097
00:44:45,280 --> 00:44:47,239
Speaker 3: I love finding things in my wardrobe that might have

1098
00:44:47,280 --> 00:44:49,200
Speaker 3: been like corporate or something like that from like ten

1099
00:44:49,280 --> 00:44:52,520
Speaker 3: years ago, and then you just totally recreate tie it

1100
00:44:52,600 --> 00:44:54,480
Speaker 3: differently or tied on the side, or wear it backwards

1101
00:44:54,560 --> 00:44:56,520
Speaker 3: or something and you're like, oh, it's a whole new thing.

1102
00:44:56,600 --> 00:44:59,960
Speaker 3: Well like these days, like can I wear it with sneakers? Literally,

1103
00:45:00,760 --> 00:45:03,640
Speaker 3: what is the future for Miss Tyler looking like? Well,

1104
00:45:03,880 --> 00:45:06,200
Speaker 3: so with our app, like we mentioned that we use

1105
00:45:06,239 --> 00:45:09,719
Speaker 3: affiliate marketing. With affiliate you don't get paid until day

1106
00:45:09,760 --> 00:45:12,440
Speaker 3: thirty one based on a thirty day return window, so

1107
00:45:12,560 --> 00:45:16,200
Speaker 3: you don't pay affiliate commission unless the person doesn't return it.

1108
00:45:16,239 --> 00:45:18,600
Speaker 1: So we see return rate. That's interesting. Yeah, so it's

1109
00:45:18,719 --> 00:45:22,120
Speaker 1: to avoid like I guess fraud, you know, but I'm

1110
00:45:22,160 --> 00:45:24,400
Speaker 1: just getting their friends to show on the returning at

1111
00:45:24,440 --> 00:45:27,560
Speaker 1: in againner Yeah, it probably happened back in the day.

1112
00:45:27,680 --> 00:45:31,000
Speaker 1: Oh I bear h But so we can see return rates.

1113
00:45:31,000 --> 00:45:33,440
Speaker 1: So when people buy stuff through Miss Tyler, our return

1114
00:45:33,520 --> 00:45:36,759
Speaker 1: rate blended is like six percent or five point nine percent,

1115
00:45:36,800 --> 00:45:39,440
Speaker 1: which is insanely low for fashion, don't they say that,

1116
00:45:39,480 --> 00:45:41,760
Speaker 1: Like fashion is returned like fifty percent of the time.

1117
00:45:41,880 --> 00:45:44,600
Speaker 3: So the general like industry standard for like e commerce

1118
00:45:44,640 --> 00:45:47,280
Speaker 3: is thirty percent, but women's fashion like behind the scenes

1119
00:45:47,320 --> 00:45:49,319
Speaker 3: is like more like fifty percent, and then categories like

1120
00:45:49,400 --> 00:45:52,960
Speaker 3: dresses and denim is sometimes up to seventy percent, which

1121
00:45:53,000 --> 00:45:54,840
Speaker 3: is insane if you think about like a technical product,

1122
00:45:54,880 --> 00:45:56,440
Speaker 3: when you launch, it's like the error rate should be

1123
00:45:56,480 --> 00:45:58,680
Speaker 3: like point zero zero one percent, but in fashion it's

1124
00:45:58,680 --> 00:46:02,160
Speaker 3: like seventy percent of the times it's wrong. So we've

1125
00:46:02,200 --> 00:46:04,799
Speaker 3: been in the last couple of years building out like

1126
00:46:05,400 --> 00:46:06,680
Speaker 3: tech for e commerce.

1127
00:46:06,760 --> 00:46:08,759
Speaker 1: So now what we do is we've just launched it.

1128
00:46:09,520 --> 00:46:10,680
Speaker 1: We can partner with.

1129
00:46:11,040 --> 00:46:14,000
Speaker 3: Companies like yours that are using Shopify or any platform

1130
00:46:14,280 --> 00:46:16,840
Speaker 3: and have a plugin that goes onto the site. So

1131
00:46:16,880 --> 00:46:18,680
Speaker 3: below ADJUCA you can say, like see it on real

1132
00:46:18,719 --> 00:46:21,520
Speaker 3: women and any ugc we have that matches that product.

1133
00:46:21,560 --> 00:46:23,360
Speaker 3: We can show so you're seeing how it fits and

1134
00:46:23,680 --> 00:46:25,560
Speaker 3: brings in their height, their size, like all the data

1135
00:46:25,600 --> 00:46:28,000
Speaker 3: from their misstylet creators, so you can see all their data.

1136
00:46:28,000 --> 00:46:28,960
Speaker 1: You can like flick through and.

1137
00:46:28,960 --> 00:46:31,360
Speaker 3: See how it looks like like from different angles or

1138
00:46:31,400 --> 00:46:33,440
Speaker 3: on a video, you can see how they've styled it.

1139
00:46:33,600 --> 00:46:35,279
Speaker 3: So again like that's where you can kind of like

1140
00:46:35,560 --> 00:46:37,640
Speaker 3: so we're really focused on, like how can we help

1141
00:46:37,800 --> 00:46:42,480
Speaker 3: e commerce bring in real women on at the point

1142
00:46:42,480 --> 00:46:46,200
Speaker 3: of sale to help give the sorry give consumers like

1143
00:46:46,239 --> 00:46:48,239
Speaker 3: the confidence to buy, like what information.

1144
00:46:47,960 --> 00:46:49,920
Speaker 1: Don't even amazing on a pretty model. But then you're

1145
00:46:49,960 --> 00:46:51,440
Speaker 1: just like, is that going to look like that on me,

1146
00:46:51,640 --> 00:46:53,239
Speaker 1: And I feel like most women would be like, that's

1147
00:46:53,280 --> 00:46:54,920
Speaker 1: not going to look like that on me, because I

1148
00:46:54,960 --> 00:46:56,759
Speaker 1: don't look like that model. Yeah, so I think that's

1149
00:46:56,760 --> 00:46:59,040
Speaker 1: great to be able to intertwine like your real women

1150
00:46:59,200 --> 00:47:02,479
Speaker 1: onto websites. Exactly nice. We might have to look into

1151
00:47:02,520 --> 00:47:06,520
Speaker 1: it for k oh. Well, thank you so much for

1152
00:47:06,560 --> 00:47:09,440
Speaker 1: coming on and chatting, and I want to hear more

1153
00:47:09,560 --> 00:47:12,759
Speaker 1: about your crazy times in New Yorkerinitely you could make

1154
00:47:12,800 --> 00:47:15,000
Speaker 1: a movie out of that. I know, like being given

1155
00:47:15,080 --> 00:47:18,239
Speaker 1: the CEO and a million dollar investment just off the car.

1156
00:47:18,320 --> 00:47:21,040
Speaker 1: Wile that doesn't sound true, but it was. We always

1157
00:47:21,120 --> 00:47:23,359
Speaker 1: end every big business episode with a tip of the week,

1158
00:47:23,360 --> 00:47:24,879
Speaker 1: and I feel like you've already given us so many,

1159
00:47:24,960 --> 00:47:26,359
Speaker 1: But do you just have a tip that you can

1160
00:47:26,360 --> 00:47:27,359
Speaker 1: share with us? Well?

1161
00:47:27,400 --> 00:47:29,560
Speaker 3: Okay, so actually, like we talk about, like, you know,

1162
00:47:29,719 --> 00:47:32,560
Speaker 3: always focusing on the negatives. We did this a bit

1163
00:47:32,560 --> 00:47:34,360
Speaker 3: more religiously in the early days. But the end of

1164
00:47:34,360 --> 00:47:36,000
Speaker 3: every month, we would like have a tab on our

1165
00:47:36,120 --> 00:47:38,279
Speaker 3: like Google sheet that was like milestones of the month

1166
00:47:38,640 --> 00:47:41,040
Speaker 3: and like misses of the month. And it's amazing that

1167
00:47:41,120 --> 00:47:43,760
Speaker 3: you like look back and on our quarterly like catch

1168
00:47:43,800 --> 00:47:45,880
Speaker 3: ups we'd go, oh my god, we got we were

1169
00:47:45,920 --> 00:47:48,520
Speaker 3: excited that we got to like one hundred follows on Instagram,

1170
00:47:48,800 --> 00:47:50,839
Speaker 3: and then even like in a month or in three months,

1171
00:47:50,880 --> 00:47:52,400
Speaker 3: you'd go, oh my god, that was exciting back then,

1172
00:47:52,400 --> 00:47:54,120
Speaker 3: but look how far we've grown, because that wouldn't be

1173
00:47:54,120 --> 00:47:55,920
Speaker 3: exciting to us now, but it was back then. So

1174
00:47:56,239 --> 00:47:58,480
Speaker 3: it's kind of like nice. It's so easy to forget

1175
00:47:58,520 --> 00:47:59,680
Speaker 3: the milestones because you.

1176
00:47:59,680 --> 00:48:02,200
Speaker 1: Just say you're a cheating it the next thing, and yeah,

1177
00:48:02,360 --> 00:48:04,839
Speaker 1: you never stop to reflect. Yeah, I like to say

1178
00:48:04,880 --> 00:48:06,439
Speaker 1: that too. Tracking that is really nice.

1179
00:48:06,480 --> 00:48:08,560
Speaker 3: And also the mast like the misses, you know, like

1180
00:48:08,600 --> 00:48:10,480
Speaker 3: when things go wrong, because you're like, first of all,

1181
00:48:10,520 --> 00:48:12,200
Speaker 3: you're like, look at how far we've come, but also

1182
00:48:12,080 --> 00:48:14,640
Speaker 3: look at all the things we've navigated in the past,

1183
00:48:14,680 --> 00:48:17,520
Speaker 3: Like that happened, and we're still going it's okay.

1184
00:48:18,080 --> 00:48:20,160
Speaker 1: Oh amazing. Well, thanks so much for coming on the pod.

1185
00:48:20,200 --> 00:48:23,080
Speaker 1: Where can everyone find you? And Miss Tyler? Obviously it's

1186
00:48:23,120 --> 00:48:27,160
Speaker 1: an app that everyone can download, So it's m ys yes,

1187
00:48:27,200 --> 00:48:29,520
Speaker 1: miss Space my Styler but with a space.

1188
00:48:29,880 --> 00:48:33,440
Speaker 3: Yeah, So you can download the app. It's free. You

1189
00:48:33,480 --> 00:48:36,640
Speaker 3: can find me at a wee work somewhere in the world.

1190
00:48:37,680 --> 00:48:40,040
Speaker 2: Randomly in New York or some other place doing a

1191
00:48:40,120 --> 00:48:40,920
Speaker 2: key speech.

1192
00:48:41,000 --> 00:48:41,160
Speaker 1: Yep.

1193
00:48:41,239 --> 00:48:44,799
Speaker 3: You can follow us on Instagram Miss dot Tyler and

1194
00:48:44,880 --> 00:48:47,440
Speaker 3: is it on Instagram and TikTok or just Instagram. We

1195
00:48:47,520 --> 00:48:49,200
Speaker 3: are on TikTok, but like we're such a small team

1196
00:48:49,200 --> 00:48:50,320
Speaker 3: and I'm like I'm old.

1197
00:48:51,040 --> 00:48:55,200
Speaker 1: So I feel like my one piece of advice for

1198
00:48:55,280 --> 00:48:57,959
Speaker 1: you is in the future there would be a huge

1199
00:48:58,000 --> 00:49:01,600
Speaker 1: opportunity to up your organ next through TikTok. Yeah, which

1200
00:49:01,719 --> 00:49:03,759
Speaker 1: I'm sure you'd probably already know. We have something on

1201
00:49:03,920 --> 00:49:06,000
Speaker 1: TikTok and every once in a while I log into it.

1202
00:49:06,040 --> 00:49:08,880
Speaker 1: I had a summer intern in New York. Yeah, Helen,

1203
00:49:08,960 --> 00:49:11,160
Speaker 1: who's like still working with us and she's amazing. So

1204
00:49:11,200 --> 00:49:13,319
Speaker 1: like we had like a blip over the summer. We

1205
00:49:13,360 --> 00:49:15,080
Speaker 1: did lots of TikTok. I feel like I could see

1206
00:49:15,120 --> 00:49:17,440
Speaker 1: like a girl being the face of Miss Twilight and

1207
00:49:17,480 --> 00:49:20,200
Speaker 1: doing heaps of tiktoks talking about the app, but also

1208
00:49:20,280 --> 00:49:22,919
Speaker 1: just talking about body shapes and sizes in general, because

1209
00:49:22,920 --> 00:49:25,319
Speaker 1: I just like that will pop off on TikTok. Yeah,

1210
00:49:25,360 --> 00:49:27,120
Speaker 1: so you'll have to do that on my to do list.

1211
00:49:27,200 --> 00:49:28,600
Speaker 2: Yeah.

1212
00:49:28,680 --> 00:49:30,640
Speaker 1: Oh, thanks so much for coming on. You're welcome.