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Speaker 1: Hi, I'm Britney Saunders and welcome to Big Business, the

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Speaker 1: place where business is far from boring. And today I'm

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Speaker 1: recording on gadigl Land. Now I somehow manage to build

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Speaker 1: an empire from the garage underneath my house and here

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Speaker 1: on Big Business, I'm here to share it all with you,

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Speaker 1: from the winds, the huge mistakes, the bloody, challenging times,

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Speaker 1: and of course the funny moments in between. So whether

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Speaker 1: you're in business already, you're wanting to start one, or

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Speaker 1: even if you're not interested in business at all and

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Speaker 1: you just want to hear a good story, you want

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Speaker 1: to be entertained, or you want to hear the tea,

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Speaker 1: this is the podcast for you. Coming up on today's episode,

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Speaker 1: I feel like this is a very me topic to

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Speaker 1: talk about. We are talking all things social media. I'm

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Speaker 1: going to be sharing some hacks with you, some tips

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Speaker 1: for content creation, how often you need to be posting,

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Speaker 1: how to edit your videos, absolutely everything. Jumped onto my

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Speaker 1: Big Business Instagram account and put up a little story

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Speaker 1: and I had a bunch of you send in so

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Speaker 1: many questions. So I'm going to use your questions to

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Speaker 1: kind of map out this episode, and I think we

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Speaker 1: just need to get straight into it. As we know,

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Speaker 1: time is money, So let's get down to business now.

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Speaker 1: Before I jump into everything I want to talk about

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Speaker 1: in this episode, I do want to give a shout

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Speaker 1: out to a previous bonus episode of mine. It could

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Speaker 1: have been last week's or the week before, but it's

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Speaker 1: my bonus episode about apps that I can't live without.

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Speaker 1: If you haven't listened to that one already, that kind

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Speaker 1: of goes hand in hand with everything that I'm going

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Speaker 1: to be talking about today. So if you haven't given

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Speaker 1: that one to listen, it's a little bonus episode, go

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Speaker 1: give it a listen because the apps that I recommend

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Speaker 1: in that episode are going to help you when it

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Speaker 1: comes to creating content on social media and planning and

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Speaker 1: scheduling and editing. I'll probably mention them again in this episode.

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Speaker 1: But if you want to hear more about my favorite

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Speaker 1: apps that I literally can't live without, go and listen

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Speaker 1: to that. But let's get into this one. I thought

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Speaker 1: i'd start out with a little bit of a story.

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Speaker 1: If you have listened to my first episode of Big Business,

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Speaker 1: which was a while ago, now, you will already know

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Speaker 1: my story and my history. But for those of you

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Speaker 1: that are maybe new here or you don't know much

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Speaker 1: about my background in social media. I thought I would

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Speaker 1: give you just a bit of a rundown. So long

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Speaker 1: story short, because this goes back well over a decade.

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Speaker 1: When I was in high school, I discovered this website

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Speaker 1: called YouTube. It's when YouTube was so new that there

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Speaker 1: was no such thing as influencers. There was no such

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Speaker 1: thing as online brands. Or maybe there was not. I

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Speaker 1: reckon this was before like online brands even existed. There

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Speaker 1: was no ads. On maybe it was when YouTube just

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Speaker 1: started to get ads, but it just wasn't really big thing.

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Speaker 1: It was before brand deals were a thing. There was

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Speaker 1: no such thing as influencers, Instagram, TikTok, none of it.

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Speaker 1: It was just this website called you tube. And I

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Speaker 1: remember I watched a couple of people on there that

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Speaker 1: were essentially the first YouTubers at the time. And I

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Speaker 1: think this is before the word YouTuber even existed. It

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Speaker 1: was just like these random few people that were posting

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Speaker 1: these videos. This was before the term going viral was

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Speaker 1: a thing. Like, there was none of it. Now. To

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Speaker 1: cut a long story short, because it is a long one,

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Speaker 1: I dropped out of school and went into the workforce

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Speaker 1: and worked in a billion different jobs. And all the

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Speaker 1: while working all these jobs, I was still making those

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Speaker 1: YouTube videos. I went from no subscribers to one thousand,

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Speaker 1: to ten thousand, to twenty thousand and thirty. And when

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Speaker 1: I had eighty thousand subscribers on YouTube, which was a

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Speaker 1: huge deal back then, I quit my full time job

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Speaker 1: and I was twenty one years old, and I said

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Speaker 1: to myself, I'm going to make this my job, even

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Speaker 1: though this was like barely a thing back then. Long

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Speaker 1: story short again, I went from eighty thousand subscribers to

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Speaker 1: over a million in my early twenties, and it was

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Speaker 1: during that then we also saw the rise of Snapchat,

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Speaker 1: and in so off the back of this YouTube channel

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Speaker 1: that I had, I then built an Instagram audience. And weirdly,

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Speaker 1: this hobby that I had that I was just interested in.

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Speaker 1: I love the filming, I love the editing, I loved

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Speaker 1: posting it. It was never about the views or anything

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Speaker 1: or the subscribers for me. But I just so happened

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Speaker 1: to turn this little passion hobby of mine that I

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Speaker 1: did after school into my full time career and I

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Speaker 1: became one of the first influencers in Australia. And what's

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Speaker 1: crazy is I never planned that, Like that was not

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Speaker 1: my intention. It was just this tiny little hobby. And

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Speaker 1: what's crazy now is to think that this is a

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Speaker 1: thing that people can kind of set out to do.

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Speaker 1: They can say I want to gain a following and

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Speaker 1: I want to build a business. And even though it

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Speaker 1: was so organic and natural for me, I've kind of

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Speaker 1: learned a hell of a lot when it comes to

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Speaker 1: content creation and building an audience online. Even though it's

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Speaker 1: been super organic for me, now it's kind of really

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Speaker 1: clever everything that it's taught me as natural as it seems,

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Speaker 1: I know what I'm doing. I know what I'm doing

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Speaker 1: when you're watching my videos, I'm tricking you all into

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Speaker 1: liking me. But that's a little background on my experience

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Speaker 1: for those of you who don't know. And if you

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Speaker 1: do know, and I'm telling you the same story again

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Speaker 1: and again, I'm really sorry, but I felt like I

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Speaker 1: had to start with that. Now, if I can tell

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Speaker 1: you all one thing, it's that my journey on social

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Speaker 1: media has been completely organic. I have genuinely managed to

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Speaker 1: build an audience by simply being myself and having fun.

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Speaker 1: And like I said before, though even though this has

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Speaker 1: been organic and fun in the same breath. As natural

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Speaker 1: as it all seems, it's actually really clever and strategic

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Speaker 1: what I do, and it's strategic what everyone does on

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Speaker 1: social media these days. What was once a fun hobby

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Speaker 1: for me is now something that is almost well thought

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Speaker 1: out but organic at the same time. So I'm going

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Speaker 1: to give you some tips to begin with when it

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Speaker 1: comes to filming. And it's interesting when I put out

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Speaker 1: my question on my Instagram story saying what are your

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Speaker 1: questions about content creation? How? I guess simple some of

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Speaker 1: the questions are, and I think to myself, how do

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Speaker 1: people not know that already? But then I've got to remember,

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Speaker 1: like I've been doing this for so long that it

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Speaker 1: does feel like second nature to me. So I'm going

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Speaker 1: to start out with some tips and hacks. So get

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Speaker 1: out your pens and papers or your notes, because you're

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Speaker 1: going to want to write these down if you're, you know,

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Speaker 1: starting a business or a personal brand and you are

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Speaker 1: wanting to start with content creation in general. So my

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Speaker 1: first tip number one, film everything on your iPhone onto

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Speaker 1: the camera role don't ever record within Instagram and TikTok.

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Speaker 1: I know that the apps have the feature of filming

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Speaker 1: in there, and it can seem easier. But one huge

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Speaker 1: thing that I've always done, and I think it comes

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Speaker 1: from my YouTube background, of like recording on a camera

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Speaker 1: then putting it into an editing program, is you're always

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Speaker 1: going to have that raw footage in your camera role.

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Speaker 1: For example, if you film something in TikTok, you kind

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Speaker 1: of film in all the little bits and then you

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Speaker 1: can edit it in there, but then like once you

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Speaker 1: post it, that's kind of it and the footage is gone.

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Speaker 1: So my advice would be always film on your iPhone,

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Speaker 1: don't record in the apps. And I know there's people

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Speaker 1: out there that say record in the apps because it

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Speaker 1: boosts your video more and TikTok can recognize that you

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Speaker 1: have edited it and filmed it in the app. I reckon,

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Speaker 1: that's a load of shit. Record in your camera role

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Speaker 1: and edit in an editing app. And in my previous

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Speaker 1: Bonus episode, I did talk about my two favorite apps

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Speaker 1: for editing, but I'll tell you them again if you

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Speaker 1: haven't listened to that already, it's in Shot and cap Cut.

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Speaker 1: They're exactly the same. You can download them both and

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Speaker 1: give them both to go and find out what one

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Speaker 1: is best for you. But once you're finished editing all

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Speaker 1: of your footage, chuck it into one of those apps,

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Speaker 1: chop it up, save it, and then post it to

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Speaker 1: Instagram and TikTok. Another massive hack that is just like

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Speaker 1: set can nature to me. But a lot of people

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Speaker 1: don't do this, and I can always tell. And I

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Speaker 1: know this is so basic, but it's really important. Always

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Speaker 1: wipe over your camera lens every single time, even if

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Speaker 1: you think it's not dirty, or if you just wiped

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Speaker 1: it thirty seconds ago. If you ever come to if

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Speaker 1: you ever come to one of our Fate shoots, if

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Speaker 1: you were to ever see one of our Fate shoots,

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Speaker 1: we shoot all of our content on an iPhone. By

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Speaker 1: the way, if you go take a look at my page,

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Speaker 1: the Fate Instagram page, everything shot on an iPhone. At

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Speaker 1: any shoot, you will see all of our staff just

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Speaker 1: grabbing their phone and just wiping the lens on their shirt.

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Speaker 1: Because there's nothing worse than watching a video and you

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Speaker 1: can tell it's just got like that fingerprints smudge on it,

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Speaker 1: or like if you've had your phone up to your

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Speaker 1: face and then you're doing a selfie, like you can

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Speaker 1: just tell when it's got this smudge on it. I

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Speaker 1: know that's so small and seems so basic, but wiping

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Speaker 1: over the lenses everything, And whenever we have someone new

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Speaker 1: start in our social media team, I really like hound

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Speaker 1: that into them wipe the lens every single time. Be

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Speaker 1: one time where they don't wipe it on, Like the

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Speaker 1: lens wasn't life. I can tell, I can see it.

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Speaker 1: It's just one of those little hacks that once you

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Speaker 1: start doing, you will never stop doing. Another tip for

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Speaker 1: filming content, especially if you're going to be doing any

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Speaker 1: talking to the camera videos, if you're going to set

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Speaker 1: up your camera and talk to it about whatever it

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Speaker 1: is or tell a story, is to invest in a tripod.

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Speaker 1: You can just set up your phone anywhere, but I

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Speaker 1: feel like a tripod will allow you to actually set

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Speaker 1: your phone up anywhere and you can get cheap ones

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Speaker 1: off Amazon. Honestly, ten bucks fifteen bucks. Great investment. And

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Speaker 1: when it comes to filming talking to the camera pieces.

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Speaker 1: Another really basic tip, but it's just one that you

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Speaker 1: just need to nail from the get go is always

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Speaker 1: set yourself up in a spot where a window is

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Speaker 1: facing you don't have a window behind you. You can

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Speaker 1: even test it out for yourself, like put your phone

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Speaker 1: in front of your face and then have a window

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Speaker 1: behind you, and then swing around and have the window

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Speaker 1: in front of you. You will notice the biggest difference.

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Speaker 1: And I feel like when it comes to video quality,

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Speaker 1: our iPhones are amazing and have the best quality ever, Like,

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Speaker 1: you can't go wrong with an iPhone quality video, but

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Speaker 1: if you're in shit lighting or if you have that

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Speaker 1: smudge on your camera roll, it will make the world

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Speaker 1: of difference. And then people, if they're seeing a bad

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Speaker 1: quality video, they're gonna swipe straight away. So while these

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Speaker 1: tips are super basic, they're really important. So jumping on

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Speaker 1: to your questions, which have really helped me to map

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Speaker 1: out this whole episode. One of the first questions that

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Speaker 1: I got, and I got quite a few times. Oh,

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Speaker 1: you asked this too as well as sand The producer

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Speaker 1: Xander also asked me this question because I keep telling

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Speaker 1: him he needs to make content of his own. Is

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Speaker 1: how do you work out what your personal brand is?

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Speaker 1: I feel like on social media, especially from business owners

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Speaker 1: and maybe like coaches of business, Like you know business coaches,

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Speaker 1: we hear like you need a personal brand. You need

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Speaker 1: a personal brand, and that can seem really overwhelming to people,

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Speaker 1: like what is a personal brand and what is my

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Speaker 1: personal brand? I think a great example of personal branding

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Speaker 1: is if you look at my page and then you

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Speaker 1: look at the Fate page, like, I've got two separate ones.

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Speaker 1: I've separated my personal brand from Fate. But then the

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Speaker 1: cool thing about having my personal brand is I can

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Speaker 1: then kind of intertwine my personal brand into Fate. People

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Speaker 1: can come on my page and see all about me

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Speaker 1: and my life. They'll go to Fate's page and see

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Speaker 1: obviously all of our products, our models, but then they'll

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Speaker 1: still be my personal branding in there as well. And

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Speaker 1: having a personal brand just gives people something familiar to

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Speaker 1: look at. People love being familiar with things online, and

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Speaker 1: I think that's why personal brands are so important. But

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Speaker 1: how do you work out what your personal brand is?

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Speaker 1: Just say you're wanting to grow your own audience for

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Speaker 1: your own gain, and it's not to build a business

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Speaker 1: or anything. I just say, what are you most interested

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Speaker 1: in or what do you think people would enjoy hearing

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Speaker 1: from you? Are you funny? Are you really knowledgeable about

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Speaker 1: a certain topic or area? Are you good at storytelling?

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Speaker 1: Can you educate people? Can you entertain people, can you

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Speaker 1: make people laugh? I feel like there's something that everyone has,

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Speaker 1: or are you really good at cooking? Or do you

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Speaker 1: love books? Like I feel like everyone has like a

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Speaker 1: really special interest, and I feel like that there is

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Speaker 1: your personal brand. But in saying that as well, when

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Speaker 1: it comes to finding your personal brand, it's not so

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Speaker 1: much about having a personal brand from the get go,

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Speaker 1: from the first video ever that you post. I always

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Speaker 1: say this, but if you go back and watch my

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Speaker 1: oldest I mean, they're probably all in private now because

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Speaker 1: I'm so embarrassed of them. But if you go back

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Speaker 1: and watch my first YouTube videos or my first Instagram videos,

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Speaker 1: and good luck scrolling to the bottom of actus, there's

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Speaker 1: like three thousand posts. What I was posting back then

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Speaker 1: isn't what I'm posting today. So don't ever compare yourself

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Speaker 1: to someone that has a personal brand that has been

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Speaker 1: doing it forever, or someone that has one hundred thousand followers.

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Speaker 1: You can't compare yourself to them and their personal brand

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Speaker 1: if they've been doing it for so long. Because we

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Speaker 1: all started somewhere. When I started making videos, I certainly

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Speaker 1: wasn't talking about what I'm talking about today. I didn't

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Speaker 1: have the personal brand that I had today. I was going, Hi,

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Speaker 1: I got this makeup palette from Elf, and I'm gonna just,

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Speaker 1: you know, put some my shadow on. Like it was pathetic.

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Speaker 1: But I spoke about this in my episode with my

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Speaker 1: friend Anita. It's about posting one hundred videos and getting

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Speaker 1: it right on the one hundred and first ill. What

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Speaker 1: do you say one hundred and month, one hundred and

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Speaker 1: moth on one hundred and first video, You'll get it right.

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Speaker 1: I think there is a lot of pressure when it

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Speaker 1: comes to creating content, especially if it's about you and

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Speaker 1: your personal brand, to get it right from the get go.

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Speaker 1: But my advice would be when it comes to finding

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Speaker 1: your personal brand is talk about the things that you love,

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Speaker 1: show the things that you love, and just start posting

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Speaker 1: those videos and one day it'll click to you and

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Speaker 1: be like, oh, this is what I need to be

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Speaker 1: talking about more. The next question I got is do

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Speaker 1: you tend to follow trends or try to set them yourself.

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Speaker 1: I do both. I think if you're a business that

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Speaker 1: is starting out and you're wanting to grow on social media,

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Speaker 1: jump on trends can help you a lot. If you

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Speaker 1: see something popping up on your TikTok constantly or in

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Speaker 1: your reels, which, by the way, I would advise watch

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Speaker 1: TikTok first because I find TikTok is now and then

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Speaker 1: in three weeks Instagram will see it. Like I feel

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Speaker 1: like the trends are always on TikTok. Spend some time

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Speaker 1: on TikTok, see what trends are popping up, see what

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Speaker 1: everyone's doing. And if you find a trend pops up

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Speaker 1: and you're like ooh, I think I can do that.

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Speaker 1: But I can relate it back to my personal brand,

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Speaker 1: or I can relate it back to my business. Jump

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Speaker 1: on the trend, whether it's a trending audio, if people

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Speaker 1: are doing a dance. I mean, the trends are endless,

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Speaker 1: like there's new trends every single day, and I think,

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Speaker 1: especially if you are new, jumping on trends can help

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Speaker 1: a lot because again, people are familiar with trends they love.

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Speaker 1: People love is it familiarity. I can't say that word, familiarity, familiarity.

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Speaker 1: I don't know how to say that word, but people familiarality, familiarality.

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Speaker 1: Is that it familiar? Why is that such a hard

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Speaker 1: way to say? Anyway, people love being familiar with things.

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Speaker 1: On social media, and so if there's a trend going around,

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Speaker 1: it's going viral, everyone's doing it, and you jump on

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Speaker 1: it and you make it personal to you, people might

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Speaker 1: be like, Oh, who's this person or who's that brand?

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Speaker 1: They've done that so well or they've done that so hilariously.

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Speaker 1: So I would definitely say jump on trends. Don't jump

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Speaker 1: on it if you feel like it's not suited to

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Speaker 1: your brand or you can't really make it suit your style.

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Speaker 1: Don't just jump on a trend for the sake of

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Speaker 1: it if it's not going to be like amazing insaying

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Speaker 1: that content doesn't have to be amazing every single time.

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Speaker 1: But I would say go for it. But at the

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Speaker 1: same time, especially for us, because we are so developed

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Speaker 1: in social media and we have such a strong brand

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Speaker 1: presence and I have a personal brand, I'm always trying

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Speaker 1: to be ahead of the trends because I want to

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Speaker 1: set the trend for then everyone to follow. So that's

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Speaker 1: something that we really try to do at Fate is.

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Speaker 1: Of course we'll jump on trends, we'll do a dance,

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Speaker 1: do whatever. But I'm also trying to think outside the

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Speaker 1: box all the time. What can we do to be

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Speaker 1: ahead of those trends, or how can we make a

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Speaker 1: trend and be the first ones to do it and

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Speaker 1: have everyone follow. So a great example of that is

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Speaker 1: I saw months ago kids in American schools were doing

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Speaker 1: candy salads. You all know what the lolly salads are

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Speaker 1: in candy salads, but when I saw it, this was

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Speaker 1: months and months ago. It was like college students were

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Speaker 1: doing just the candy salads. Where you go, Hi, I'm Brittany,

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Speaker 1: and I brought skittles and blah blah blah blah blah.

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Speaker 1: I've already spoken about this on my other podcasts, so

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Speaker 1: I'm not exposing myself here. I already have. But I

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Speaker 1: remember seeing that and no other Australian brand or creator

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Speaker 1: was doing a salad video, and I thought, let's do

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Speaker 1: this because it's happening in America right now. It was

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Speaker 1: popping up on my feed. I but I thought, how

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Speaker 1: can we make people comment? Let's do it, but let's

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Speaker 1: do it bad. Let's get bad lollies. So I went

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Speaker 1: down to the shops and picked out the worst lollies

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Speaker 1: I could find. Again, this is me, this is me

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Speaker 1: jumping on a train, but thinking, how can we do

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Speaker 1: it in our own way, so I thought, let's do

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Speaker 1: it bad. Let's pick bad lollies, because then people are

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Speaker 1: going to get pissed off and leave a comment. So

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Speaker 1: we did the mints, and we did all sorts of

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Speaker 1: bad lollies. I don't remember what else we Didrash Xander

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Speaker 1: sang trash and that video immediately blew up. It went

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Speaker 1: absolutely viral, and it was because we were stirring the

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Speaker 1: pot and you know, putting bad things in but then

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Speaker 1: some good things to make people question whether it was

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Speaker 1: really our choices when it was all me And then

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Speaker 1: I thought, I need to keep this going. So I

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Speaker 1: noticed that that video performed so well, so went fuck it.

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Speaker 1: The next day, Let's sue cookie salad and that this

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Speaker 1: is how we thought of doing cookie salad. Then the

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Speaker 1: next day we did chip salad, then we did fruit salad,

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Speaker 1: and we just kept it going. So it's about jumping

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Speaker 1: on that trend and if it does blow up, think

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Speaker 1: how can I keep this going? What can I do next?

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Speaker 1: And we ended up doing like five videos and it

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Speaker 1: got millions and millions and millions of views on TikTok

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Speaker 1: and on Instagram. So it's a really good example of

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Speaker 1: jumping on a trend, but making it your own, and

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Speaker 1: that's something that we try to do and will continue

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Speaker 1: to try to do. My next question is how do

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Speaker 1: you think of ideas? I think the fact that we

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Speaker 1: have the Internet and all these social media apps at

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Speaker 1: our fingertips is enough for us to get all the

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Speaker 1: inspiration that we need. It's so fine. I know people say, like,

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Speaker 1: don't copy people, but like, nothing is original on the Internet. Really,

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Speaker 1: everything is a copy of everything. And I'd say, if

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Speaker 1: you are struggling for ideas, TikTok and Instagram are the

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Speaker 1: most amazing source of inspiration. For example, not that I'm

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Speaker 1: ever out of ideas, because my brain never stops going,

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Speaker 1: but like, God, if I ever got to the point

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Speaker 1: where I was like I have no more ideas, like

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Speaker 1: what can I do? Like, I would go on TikTok

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Speaker 1: and look up like all the other fashion brands out there,

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Speaker 1: I'd see what everyone else is doing. Or I'd just

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Speaker 1: spend some time scrolling the for you page and just

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Speaker 1: see what everyone else is doing. I feel like, I

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Speaker 1: know people are like, don't copy your competitors or whatever,

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Speaker 1: but definitely like go onto their pages see what they're doing.

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Speaker 1: Or if you're building a personal brand. Who are some

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Speaker 1: creators that you love following? Jump on their pages, have

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Speaker 1: a scroll through see if you can get any inspiration.

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Speaker 1: I also just love writing anything down that pops into

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Speaker 1: my mind. Over the years, I've had a billion ideas

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Speaker 1: come in my mind when I'm laying in bed at

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Speaker 1: night and I'm like, oh my god, that'd be a

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Speaker 1: hilarious video idea, and then I forget to write it

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Speaker 1: down and then I completely forget about it. So anytime

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Speaker 1: anything pops into your brain, you could be watching a

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Speaker 1: TV show, you could be watching Netflix. Anytime you have

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Speaker 1: a little idea, write that down and turn it into

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Speaker 1: a piece of content. I also think it's especially great

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Speaker 1: for us now that you know we do have teams

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Speaker 1: of people. It's great to get together with anyone that

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Speaker 1: you can and kind of brainstorm some ideas. Not obviously

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Speaker 1: not everyone's going to have a social media team, but

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Speaker 1: getting together with like minded people friends. There's probably even

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Speaker 1: social media groups you could even look up on TikTok

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Speaker 1: social media trends to jump on this week. There is

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Speaker 1: creators out there that make videos saying here are the

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Speaker 1: top five trends that you need to do right now.

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Speaker 1: For a year of business or your personal brand. There's

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Speaker 1: people out there that will give you the ideas. Even

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Speaker 1: ask chat GPT. You all know I love chat GPT.

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Speaker 1: You could jump into chat GBT and say, hey, I'm

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Speaker 1: a thirty one year old fashion brand late fashion brand owner.

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Speaker 1: I'm wanting to create some videos that are more angled

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Speaker 1: to my personal brand. Give me a list of fifteen

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Speaker 1: ideas boomed. Chat GBT will spit that shit out to you.

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Speaker 1: So when it comes to inspo and ideas, it's really endless.

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Speaker 1: Just go and take a look at what everyone else

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Speaker 1: is doing. The next question I got was how do

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Speaker 1: you plan out your content? Do you save your ideas somewhere?

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Speaker 1: A bit of both. We write things down, We use

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Speaker 1: milan note, which I spoke more about in my bonus

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Speaker 1: episode of Apps I Can't Live Without, So be sure

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Speaker 1: to go and listen to that if you haven't already.

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Speaker 1: We plan everything out in Milanoe and do I save

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Speaker 1: our ideas somewhere? So what I like to do personally,

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Speaker 1: and it's bad because I'm just constantly thinking of work.

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Speaker 1: But at night, like that's when I have my guilty

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Speaker 1: time of just scrolling on TikTok like I can't get

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Speaker 1: off TikTok, and all I do is whenever I see

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Speaker 1: a video pop up and I think, well we should

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Speaker 1: do that or that's a good audio, I will just

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Speaker 1: DM it to our Fate account. So I just have

431
00:21:13,520 --> 00:21:16,440
Speaker 1: like hundreds of dms between the Fate account and myself,

432
00:21:16,760 --> 00:21:19,920
Speaker 1: and that's how I then save our audios and our trends.

433
00:21:20,040 --> 00:21:22,400
Speaker 1: I just DM it to my own Fate account. Then

434
00:21:22,440 --> 00:21:24,879
Speaker 1: I'll know it's there, or our social team will know

435
00:21:24,920 --> 00:21:28,440
Speaker 1: it's there, and that's kind of where we save our ideas.

436
00:21:28,840 --> 00:21:31,600
Speaker 1: And in terms of planning out our content, it's a

437
00:21:31,600 --> 00:21:34,320
Speaker 1: little different for us because we are a fashion brand

438
00:21:34,520 --> 00:21:37,840
Speaker 1: and we, you know, have photo shoots, so we always

439
00:21:37,920 --> 00:21:42,000
Speaker 1: kind of have a never ending supply of content and

440
00:21:42,119 --> 00:21:44,720
Speaker 1: we're always doing a shoot essentially every single week. So

441
00:21:44,760 --> 00:21:47,159
Speaker 1: the content is kind of there for us, but we

442
00:21:47,280 --> 00:21:50,399
Speaker 1: plan it all out in Milanoe, which is amazing. If

443
00:21:50,440 --> 00:21:52,560
Speaker 1: you don't have it, you need it for your business.

444
00:21:53,000 --> 00:21:56,080
Speaker 1: The next question is how do you prioritize making content

445
00:21:56,359 --> 00:21:58,560
Speaker 1: and how do you find the time. I feel like

446
00:21:58,640 --> 00:22:01,080
Speaker 1: this is one of the number one reasons why people

447
00:22:01,200 --> 00:22:03,679
Speaker 1: don't make content is because they say, I don't have

448
00:22:03,800 --> 00:22:06,560
Speaker 1: the time. To make content, and it is time consuming.

449
00:22:07,040 --> 00:22:09,520
Speaker 1: But I think thanks to the world that we're living

450
00:22:09,520 --> 00:22:12,760
Speaker 1: in now where everything is so short form content doesn't

451
00:22:12,800 --> 00:22:15,480
Speaker 1: take that long to make like it used to. When

452
00:22:15,480 --> 00:22:18,520
Speaker 1: I was a YouTuber, I was pumping out one hour

453
00:22:18,560 --> 00:22:21,760
Speaker 1: of logs. I was filming my whole day and then

454
00:22:21,960 --> 00:22:24,560
Speaker 1: editing it for one hour, like into a one hour

455
00:22:24,640 --> 00:22:27,560
Speaker 1: video that's essentially like half a movie. And because back

456
00:22:27,600 --> 00:22:30,479
Speaker 1: then people wanted long form videos, whereas now we're kind

457
00:22:30,520 --> 00:22:32,520
Speaker 1: of lucky. We live in a world where people have

458
00:22:32,560 --> 00:22:36,080
Speaker 1: two second attention spans, so you don't have to be

459
00:22:36,160 --> 00:22:38,840
Speaker 1: spending all your time making a one hour video. But

460
00:22:38,960 --> 00:22:41,840
Speaker 1: how do I prioritize making content? How do you find

461
00:22:41,880 --> 00:22:44,240
Speaker 1: the time? I guess this is a tricky question for

462
00:22:44,280 --> 00:22:46,840
Speaker 1: me to answer because I obviously have employees that work

463
00:22:46,920 --> 00:22:50,640
Speaker 1: specifically in our social media. But again for me personally,

464
00:22:50,640 --> 00:22:53,040
Speaker 1: if I'm wanting to make a bunch of videos one

465
00:22:53,080 --> 00:22:56,720
Speaker 1: week for my own personal brand, whether it be flogs

466
00:22:56,880 --> 00:23:00,480
Speaker 1: or a styling video or whatever it may be, business advice,

467
00:23:00,840 --> 00:23:03,800
Speaker 1: I again, I'd sit down, I jump onto my Millan noteboard,

468
00:23:03,800 --> 00:23:05,920
Speaker 1: and I write out everything that I want to make

469
00:23:05,920 --> 00:23:07,760
Speaker 1: that week, and then I'll just set time, I'm going

470
00:23:07,800 --> 00:23:10,720
Speaker 1: to go, Okay, Tuesday afternoon, after I've done all those jobs,

471
00:23:10,880 --> 00:23:13,720
Speaker 1: I'm going to spend one hour just smashing out a

472
00:23:13,720 --> 00:23:16,920
Speaker 1: few videos. And I just feel like by writing it down,

473
00:23:17,280 --> 00:23:20,359
Speaker 1: knowing the videos that you want to make, executing it

474
00:23:20,520 --> 00:23:22,960
Speaker 1: is actually the easiest part. It's the planning that takes

475
00:23:23,000 --> 00:23:25,280
Speaker 1: the time. So as tough as it is, and I

476
00:23:25,280 --> 00:23:27,240
Speaker 1: know people go, I don't have the time. It's just

477
00:23:27,240 --> 00:23:29,040
Speaker 1: one of those things that you have to make the

478
00:23:29,080 --> 00:23:32,160
Speaker 1: time for, especially if you are wanting to create content

479
00:23:32,200 --> 00:23:36,040
Speaker 1: and you're wanting to grow on socials. The next question

480
00:23:36,240 --> 00:23:40,760
Speaker 1: is how do you not underthink or overthink content? Relatable

481
00:23:40,960 --> 00:23:45,240
Speaker 1: yet considered. One of my biggest pieces of advice when

482
00:23:45,280 --> 00:23:48,159
Speaker 1: it comes to creating content is, let's say you've just

483
00:23:48,160 --> 00:23:50,200
Speaker 1: made a piece of content, whether it's for your personal

484
00:23:50,240 --> 00:23:54,600
Speaker 1: brand or your brand brand, and you've edited it and

485
00:23:55,040 --> 00:23:57,480
Speaker 1: you're not sure about it. I always think to myself,

486
00:23:57,520 --> 00:24:01,800
Speaker 1: with us, especially for our fate content another brand post this.

487
00:24:02,240 --> 00:24:05,119
Speaker 1: If I saw this on another brand's Instagram account, what

488
00:24:05,160 --> 00:24:07,119
Speaker 1: would I think? Would they post it? I feel like

489
00:24:07,160 --> 00:24:09,320
Speaker 1: that's always a good decider. Or just say it's for

490
00:24:09,400 --> 00:24:13,320
Speaker 1: your personal brand and you've done a storytime video or whatever,

491
00:24:13,320 --> 00:24:18,280
Speaker 1: a vlog. Would your favorite creator post this content? I

492
00:24:18,320 --> 00:24:20,280
Speaker 1: think that's a good way of like not overthinking it,

493
00:24:20,320 --> 00:24:22,400
Speaker 1: but not underthinking it. And I think the good thing,

494
00:24:22,520 --> 00:24:25,639
Speaker 1: especially with Instagram reels and TikTok is, content doesn't have

495
00:24:25,720 --> 00:24:28,040
Speaker 1: to be perfect these days. It doesn't have to be

496
00:24:28,160 --> 00:24:32,000
Speaker 1: a polished production piece from start to finish. It can

497
00:24:32,119 --> 00:24:34,760
Speaker 1: just be small. It can be quick, it can be snappy.

498
00:24:35,119 --> 00:24:37,360
Speaker 1: But one thing I always think, especially not so much

499
00:24:37,400 --> 00:24:39,679
Speaker 1: for me, but for our brand, is if I if

500
00:24:39,680 --> 00:24:42,280
Speaker 1: we've got a piece of content and I'm unsure about it,

501
00:24:42,320 --> 00:24:45,320
Speaker 1: I think, would David Jones post this? Not that we're

502
00:24:45,320 --> 00:24:47,199
Speaker 1: on the same level as David Jones, but you know,

503
00:24:47,320 --> 00:24:49,879
Speaker 1: if you're unsure, just think would someone else post this?

504
00:24:50,119 --> 00:24:52,400
Speaker 1: Or is this a piece of content that I would

505
00:24:52,480 --> 00:24:55,760
Speaker 1: enjoy seeing? Then that's your decider. But how do you

506
00:24:55,800 --> 00:24:59,399
Speaker 1: not underthink or overthink again? Plan out your ideas, be

507
00:24:59,520 --> 00:25:03,520
Speaker 1: intentioned or with what you're creating, edit it thoroughly and

508
00:25:03,640 --> 00:25:05,439
Speaker 1: chuck it out there. I feel like it doesn't have

509
00:25:05,520 --> 00:25:08,639
Speaker 1: to be perfect. This also leads me into the next question,

510
00:25:08,680 --> 00:25:12,760
Speaker 1: how do you get over cringe Mountain? I mean I

511
00:25:12,800 --> 00:25:14,760
Speaker 1: got over cringe mountain? When I was in high school.

512
00:25:14,760 --> 00:25:16,960
Speaker 1: That's when I started being cringed on the internet. And

513
00:25:16,960 --> 00:25:20,040
Speaker 1: trust me, every second kid in our school had something

514
00:25:20,080 --> 00:25:22,480
Speaker 1: to say about me making those YouTube videos. Back then,

515
00:25:23,359 --> 00:25:26,359
Speaker 1: what do they say, like your cringey until you're successful

516
00:25:26,520 --> 00:25:28,600
Speaker 1: kind of thing. Like I've heard people say that before.

517
00:25:29,359 --> 00:25:32,879
Speaker 1: Posting content online is cringe. But that's the world that

518
00:25:32,880 --> 00:25:36,320
Speaker 1: we're living in now. Every second person is you know,

519
00:25:36,440 --> 00:25:39,159
Speaker 1: got an Instagram or a TikTok and they're posting something.

520
00:25:39,200 --> 00:25:41,879
Speaker 1: I think, if anything, back when I started, it was

521
00:25:41,920 --> 00:25:43,879
Speaker 1: cringe because no one else was doing it. I was

522
00:25:43,920 --> 00:25:46,320
Speaker 1: the only kid in school that had this YouTube channel,

523
00:25:46,600 --> 00:25:49,520
Speaker 1: Like that's moall cringe. Whereas now we live in a

524
00:25:49,520 --> 00:25:52,640
Speaker 1: world where everyone's a content creator, everyone's vlogging, everyone's doing

525
00:25:52,640 --> 00:25:56,960
Speaker 1: amuk bung food tasting video. It's not weird to create content.

526
00:25:57,800 --> 00:26:01,400
Speaker 1: I think your cringiness is ever not going to be there.

527
00:26:01,600 --> 00:26:03,520
Speaker 1: Like I will look back at what I'm doing today,

528
00:26:03,520 --> 00:26:05,280
Speaker 1: I'll probably look back and what I'm saying in this

529
00:26:05,320 --> 00:26:08,080
Speaker 1: podcast and think it's absolutely cringe. But I think that's

530
00:26:08,119 --> 00:26:10,480
Speaker 1: the whole part of life and growth is if you're

531
00:26:10,480 --> 00:26:13,119
Speaker 1: not looking back and cringing, then are you really growing

532
00:26:13,160 --> 00:26:15,800
Speaker 1: at all, I just say, embrace the cringe, especially if

533
00:26:15,840 --> 00:26:17,720
Speaker 1: it's something that you just want to do and have

534
00:26:17,800 --> 00:26:20,000
Speaker 1: fun with it. Question number eight, how do you keep

535
00:26:20,040 --> 00:26:23,520
Speaker 1: people hooked? This all comes down to obviously how you're

536
00:26:23,520 --> 00:26:27,639
Speaker 1: delivering your message, and also you're editing. You're editing as everything.

537
00:26:27,720 --> 00:26:31,200
Speaker 1: We all know about the millennial pause. When we pull

538
00:26:31,280 --> 00:26:33,360
Speaker 1: up a phone and we hit record, there's like those

539
00:26:33,359 --> 00:26:35,440
Speaker 1: first couple of seconds where you don't say anything and

540
00:26:35,480 --> 00:26:38,440
Speaker 1: then you go hi everyone. This is why I also

541
00:26:38,560 --> 00:26:42,119
Speaker 1: recommend recording in your camera role, recording your camera roll,

542
00:26:42,440 --> 00:26:45,720
Speaker 1: put it into inshot or cap cut, and then chop

543
00:26:45,760 --> 00:26:49,679
Speaker 1: out all those awkward little bits, all those breadths, all

544
00:26:49,720 --> 00:26:52,560
Speaker 1: those times that you say. If you watch any good

545
00:26:52,640 --> 00:26:54,960
Speaker 1: creator on social media, you will notice that there's no

546
00:26:55,200 --> 00:26:58,200
Speaker 1: awkward gaps in their videos. It starts as soon as

547
00:26:58,200 --> 00:27:00,800
Speaker 1: it as soon as their video starts boom, there's their

548
00:27:00,880 --> 00:27:03,920
Speaker 1: voice and their voice doesn't stop. It all definitely comes

549
00:27:03,960 --> 00:27:06,280
Speaker 1: down to your editing and spend time on it. Cut

550
00:27:06,320 --> 00:27:09,119
Speaker 1: out all those awkward spots, cut out the breaths, so

551
00:27:09,160 --> 00:27:13,280
Speaker 1: that the whole video is just constant talking, there's no breaks.

552
00:27:13,600 --> 00:27:15,520
Speaker 1: And you can get into other things too, like how

553
00:27:15,560 --> 00:27:18,159
Speaker 1: do you keep people hooked. Say something negative at the

554
00:27:18,160 --> 00:27:20,720
Speaker 1: start of your video. Say something that's going to capture

555
00:27:20,760 --> 00:27:24,040
Speaker 1: their attention. The first two seconds of any video is

556
00:27:24,119 --> 00:27:28,200
Speaker 1: the most important part of the whole video. Say something

557
00:27:28,240 --> 00:27:30,719
Speaker 1: like you're not going to believe this, or I've got

558
00:27:30,760 --> 00:27:32,480
Speaker 1: to tell you something and it's going to blow your

559
00:27:32,520 --> 00:27:34,760
Speaker 1: socks off. Say something at the start of your video

560
00:27:35,000 --> 00:27:38,159
Speaker 1: to hook those people in. My next question, and a

561
00:27:38,320 --> 00:27:40,960
Speaker 1: very popular question at that how many times should you

562
00:27:41,040 --> 00:27:43,760
Speaker 1: be posting a day? I think this depends on what

563
00:27:43,800 --> 00:27:47,080
Speaker 1: you're doing. Obviously, with us at Fate, we are posting

564
00:27:47,320 --> 00:27:49,840
Speaker 1: maybe three reels a day, sometimes even four, but that's

565
00:27:49,880 --> 00:27:52,359
Speaker 1: because we have the content there to post, so of

566
00:27:52,400 --> 00:27:53,960
Speaker 1: course we're going to post it because we've spent the

567
00:27:54,000 --> 00:27:57,640
Speaker 1: time creating it. But if you're just getting started or

568
00:27:57,680 --> 00:27:59,920
Speaker 1: you want to give content creation a go, I'd say

569
00:28:00,080 --> 00:28:02,639
Speaker 1: maybe have a goal of one reeler day, But even

570
00:28:02,680 --> 00:28:04,960
Speaker 1: that is quite a lot for someone that's just starting out,

571
00:28:05,119 --> 00:28:07,480
Speaker 1: So maybe you could set a goal of twice a week,

572
00:28:07,960 --> 00:28:11,119
Speaker 1: three times a week, and maybe you work your way up. Obviously,

573
00:28:11,200 --> 00:28:13,159
Speaker 1: if you are an established business, you want to be

574
00:28:13,160 --> 00:28:15,880
Speaker 1: posting more often than not, and that's why we post

575
00:28:16,000 --> 00:28:19,119
Speaker 1: so frequently, but starting out, just give yourself a small

576
00:28:19,160 --> 00:28:21,600
Speaker 1: goal that is achievable, even if it's one reel a

577
00:28:21,640 --> 00:28:24,119
Speaker 1: week or one TikTok a week, and just work your

578
00:28:24,160 --> 00:28:27,119
Speaker 1: way up. There's no right and wrong amount of times

579
00:28:27,119 --> 00:28:29,720
Speaker 1: that you can post today. I know some people will say, like, oh,

580
00:28:30,000 --> 00:28:32,720
Speaker 1: you can't post four because then it will decrease your

581
00:28:32,720 --> 00:28:35,080
Speaker 1: reach and blah blah blah. No, that's not how the

582
00:28:35,119 --> 00:28:37,720
Speaker 1: Internet works. You just post it out there and it

583
00:28:37,760 --> 00:28:39,640
Speaker 1: gets the views that it's going to get. And remember

584
00:28:39,680 --> 00:28:42,680
Speaker 1: this as well. Just say you have a thousand followers

585
00:28:42,680 --> 00:28:45,280
Speaker 1: on TikTok and you post a reel, those one thousand

586
00:28:45,280 --> 00:28:47,280
Speaker 1: people aren't going to see everything a reel that you post.

587
00:28:47,640 --> 00:28:50,880
Speaker 1: Go on to any of your friends' profiles, go onto

588
00:28:50,880 --> 00:28:53,280
Speaker 1: any brands profiles, and you'll go, wait, I haven't seen

589
00:28:53,320 --> 00:28:57,040
Speaker 1: any of these because Instagram doesn't show your video to

590
00:28:57,120 --> 00:29:00,000
Speaker 1: everything one of your followers, So remember that too. No

591
00:29:00,040 --> 00:29:02,280
Speaker 1: such thing as posting too much. Of course, don't post

592
00:29:02,800 --> 00:29:06,240
Speaker 1: twelve reels a day, but just as many as you can.

593
00:29:06,320 --> 00:29:09,720
Speaker 1: But just set small goals and work towards them. Is

594
00:29:09,720 --> 00:29:12,280
Speaker 1: there a good time to post? There used to be

595
00:29:12,640 --> 00:29:16,240
Speaker 1: more back in the day when the algorithms were chronological

596
00:29:16,760 --> 00:29:20,120
Speaker 1: and when your followers would see your posts. But now,

597
00:29:20,320 --> 00:29:25,040
Speaker 1: especially with TikTok and how unpredictable videos are, TikTok is

598
00:29:25,080 --> 00:29:27,240
Speaker 1: the most unpredictable one. I feel like Instagram is a

599
00:29:27,240 --> 00:29:29,560
Speaker 1: little more predictable. You can kind of always know how

600
00:29:29,600 --> 00:29:32,240
Speaker 1: something's going to go on Instagram, whereas TikTok is so random.

601
00:29:32,800 --> 00:29:36,080
Speaker 1: We always, especially on Instagram, we post at night because

602
00:29:36,120 --> 00:29:38,080
Speaker 1: we just assume that's when everyone's going to be on

603
00:29:38,120 --> 00:29:41,000
Speaker 1: their phones the most, so you'll often see us and

604
00:29:41,120 --> 00:29:44,200
Speaker 1: even me, I always just post at nine. But with TikTok,

605
00:29:44,240 --> 00:29:46,720
Speaker 1: it's so random. And the thing with TikTok as well

606
00:29:46,760 --> 00:29:48,800
Speaker 1: is you could post a video today and in two

607
00:29:48,840 --> 00:29:50,840
Speaker 1: months the video could go viral, like it could just

608
00:29:50,920 --> 00:29:54,360
Speaker 1: blow up at random. So TikTok, I'd say post anytime.

609
00:29:54,400 --> 00:29:57,120
Speaker 1: We just post videos throughout the day whenever on TikTok,

610
00:29:57,320 --> 00:29:59,960
Speaker 1: and for Instagram we do nighttime. But again there's no

611
00:30:00,280 --> 00:30:02,920
Speaker 1: right and wrong really, because you can't predict if a

612
00:30:03,000 --> 00:30:05,040
Speaker 1: video is going to blow up or not, or maybe

613
00:30:05,080 --> 00:30:07,720
Speaker 1: you can if it's a lolly salad video. I just

614
00:30:07,800 --> 00:30:10,000
Speaker 1: knew deep down that that was gonna work really well.

615
00:30:14,160 --> 00:30:16,560
Speaker 1: I'm gonna leave you with one last question because I

616
00:30:16,640 --> 00:30:19,000
Speaker 1: think I've answered a lot and they were all kind

617
00:30:19,000 --> 00:30:20,560
Speaker 1: of similar, which is good. I feel like I've covered

618
00:30:20,560 --> 00:30:24,160
Speaker 1: a lot of the main ones. Are hashtags important? If

619
00:30:24,160 --> 00:30:26,760
Speaker 1: you had asked me this five plus years ago, I

620
00:30:26,760 --> 00:30:28,840
Speaker 1: would have said, yes. I'm gonna get a lot of

621
00:30:28,880 --> 00:30:31,920
Speaker 1: hate for this from people that do like social media coaching,

622
00:30:32,240 --> 00:30:36,479
Speaker 1: But hashtags are not important. Sorry. I know they used

623
00:30:36,520 --> 00:30:39,000
Speaker 1: to be, and I'll explain to you. Back in the day,

624
00:30:39,960 --> 00:30:44,720
Speaker 1: when the Explore page was different, you could I don't

625
00:30:44,720 --> 00:30:47,600
Speaker 1: know obviously the algorithms have changed, but you could put

626
00:30:47,680 --> 00:30:50,440
Speaker 1: some hashtags on your video or on your post, even

627
00:30:50,520 --> 00:30:53,440
Speaker 1: like on a static post, and it would in your

628
00:30:53,480 --> 00:30:55,840
Speaker 1: analytics tell you how many people have discovered you through

629
00:30:55,880 --> 00:30:58,160
Speaker 1: those hashtags, and it would be like thousands of people

630
00:30:58,160 --> 00:31:00,600
Speaker 1: and it was amazing. But it's not that way anymore.

631
00:31:01,040 --> 00:31:03,680
Speaker 1: I don't think it hurts to put hashtags on your video,

632
00:31:03,720 --> 00:31:07,800
Speaker 1: like hashtag business, hashtag podcast, hashtag this, hashtag that. But

633
00:31:08,000 --> 00:31:11,080
Speaker 1: I don't think it's going to make your followers grow

634
00:31:11,120 --> 00:31:13,040
Speaker 1: like crazy overnight, or if you're a business, it's not

635
00:31:13,080 --> 00:31:16,080
Speaker 1: going to make your sales go through the roof. It's

636
00:31:16,120 --> 00:31:18,280
Speaker 1: not the same way. And I think the reason why

637
00:31:18,400 --> 00:31:21,280
Speaker 1: I think that is just have a think, right, Just

638
00:31:21,320 --> 00:31:24,959
Speaker 1: say you're making scrunchies and you post a reel and

639
00:31:25,000 --> 00:31:28,080
Speaker 1: you put hashtag scrunchies, thinking like, oh, this is going

640
00:31:28,120 --> 00:31:30,920
Speaker 1: to help me a lot. How many times do you,

641
00:31:31,200 --> 00:31:34,280
Speaker 1: as a consumer go and look at the hashtag scrunchies

642
00:31:34,360 --> 00:31:37,959
Speaker 1: to try and find a business to follow and purchase from? Like,

643
00:31:37,960 --> 00:31:39,920
Speaker 1: how many times as a consumer do you go and

644
00:31:39,960 --> 00:31:42,440
Speaker 1: look at the hashtags to find people? I think you

645
00:31:42,520 --> 00:31:44,800
Speaker 1: have to think from the perspective of a consumer and

646
00:31:44,840 --> 00:31:47,400
Speaker 1: a follower, like, how often are we looking at hashtags

647
00:31:47,400 --> 00:31:48,000
Speaker 1: to find someone?

648
00:31:48,040 --> 00:31:48,240
Speaker 2: I know?

649
00:31:48,280 --> 00:31:51,760
Speaker 1: For me personally, I've never looked at a hashtag? Have you, Xander?

650
00:31:52,720 --> 00:31:56,640
Speaker 2: I have, But it's only for things to Like, say,

651
00:31:56,640 --> 00:31:58,920
Speaker 2: if I'm looking for like a good tatoo artist, I'll

652
00:31:58,920 --> 00:32:01,840
Speaker 2: write in like tattoo or a certain kind of like

653
00:32:01,920 --> 00:32:04,120
Speaker 2: design because I want to see what comes up on

654
00:32:04,160 --> 00:32:06,880
Speaker 2: the feed. But like, I'm never going to type in

655
00:32:07,280 --> 00:32:11,280
Speaker 2: like beij pants or something and find it that way

656
00:32:11,320 --> 00:32:13,200
Speaker 2: because I already know the place to go exactly. But

657
00:32:13,280 --> 00:32:15,880
Speaker 2: if it's something like quite niche and I don't know much.

658
00:32:15,760 --> 00:32:18,080
Speaker 1: About it, travel, like, for example, that's another one that

659
00:32:18,120 --> 00:32:20,000
Speaker 1: I would go and look at, like hashtag bali or

660
00:32:20,200 --> 00:32:22,320
Speaker 1: hashtag aluwatu, Like if I'm going there, I want to

661
00:32:22,360 --> 00:32:23,800
Speaker 1: go look at it. So that's why I think it

662
00:32:23,800 --> 00:32:26,200
Speaker 1: doesn't hurt to put hashtags on especially if it is

663
00:32:26,560 --> 00:32:27,400
Speaker 1: something niche.

664
00:32:27,600 --> 00:32:31,240
Speaker 2: I think for businesses, but I think for like personal stuff,

665
00:32:31,320 --> 00:32:33,120
Speaker 2: like if you have your personal brand, I don't think

666
00:32:33,160 --> 00:32:34,960
Speaker 2: it's as necessary.

667
00:32:34,520 --> 00:32:37,600
Speaker 1: Unless your personal brand is something really niche. Yeah, then

668
00:32:37,800 --> 00:32:39,520
Speaker 1: by all means, and like, I don't think it hurts

669
00:32:39,520 --> 00:32:42,280
Speaker 1: to put hashtags on your videos, Like it's not gonna

670
00:32:42,320 --> 00:32:44,240
Speaker 1: hurt if you just chuck a few hashtags on there,

671
00:32:44,440 --> 00:32:46,520
Speaker 1: but I don't think it's going to like make or

672
00:32:46,600 --> 00:32:48,200
Speaker 1: break what you're trying to achieve.

673
00:32:48,280 --> 00:32:50,600
Speaker 2: Yeah, I agree. I think like if it's just like

674
00:32:50,680 --> 00:32:52,840
Speaker 2: you on your like personal Instagram and you're not like

675
00:32:52,920 --> 00:32:55,240
Speaker 2: trying to reach for the stars with a personal brand,

676
00:32:55,520 --> 00:32:57,040
Speaker 2: just don't do the hashtags anymore.

677
00:32:57,200 --> 00:32:59,560
Speaker 1: Yeah. I think it used to be really if I.

678
00:32:59,520 --> 00:33:01,680
Speaker 2: Did all the time, it was like like lists of

679
00:33:01,680 --> 00:33:05,400
Speaker 2: the hashtags you so you had to oh god, I

680
00:33:05,440 --> 00:33:07,000
Speaker 2: can't even.

681
00:33:07,160 --> 00:33:09,080
Speaker 1: And look, I could be wrong in that some people

682
00:33:09,080 --> 00:33:11,880
Speaker 1: may still see great success out of hashtags, but I

683
00:33:11,920 --> 00:33:14,360
Speaker 1: feel like they're very like six or seven years ago,

684
00:33:14,400 --> 00:33:16,480
Speaker 1: when you would even download apps that would give you

685
00:33:16,480 --> 00:33:18,960
Speaker 1: the best hashtags and you'd copy and paste them all over.

686
00:33:19,520 --> 00:33:22,880
Speaker 1: But for me now, I wouldn't say, don't bother about it,

687
00:33:23,000 --> 00:33:25,520
Speaker 1: or if you want it, doesn't hurt to do hashtag business,

688
00:33:25,560 --> 00:33:29,080
Speaker 1: hashtag podcast, hashtag big business podcasts like I still do

689
00:33:29,160 --> 00:33:32,920
Speaker 1: that sometimes. I hope these questions have helped some of you.

690
00:33:33,280 --> 00:33:37,800
Speaker 1: Creating content, I know can be really overwhelming, especially in

691
00:33:37,840 --> 00:33:40,560
Speaker 1: a world where we are looking at everyone who was

692
00:33:40,600 --> 00:33:43,080
Speaker 1: already established on social media. It's not often that you

693
00:33:43,160 --> 00:33:46,280
Speaker 1: are seeing people in the early stages of getting started

694
00:33:46,320 --> 00:33:49,320
Speaker 1: on social media. And I mean people do share that now,

695
00:33:49,320 --> 00:33:52,720
Speaker 1: and I absolutely love seeing that. But my overall advice

696
00:33:52,760 --> 00:33:56,160
Speaker 1: would be just to give it a go and get started.

697
00:33:56,520 --> 00:33:59,080
Speaker 1: I think that's the hardest part about creating content on

698
00:33:59,120 --> 00:34:01,600
Speaker 1: social media, is just making the first video or the

699
00:34:01,600 --> 00:34:04,239
Speaker 1: first ten. But I'd say, if you are wanting to

700
00:34:04,280 --> 00:34:07,440
Speaker 1: create content to build your personal brand or to grow

701
00:34:07,480 --> 00:34:11,240
Speaker 1: your business, just get started. Get yourself the right tools

702
00:34:11,239 --> 00:34:13,839
Speaker 1: that you need, get the right apps, set your phone

703
00:34:13,920 --> 00:34:15,960
Speaker 1: up in a great spot, whatever it is that you're doing,

704
00:34:16,400 --> 00:34:20,040
Speaker 1: make that video, edit it, and post it because you

705
00:34:20,040 --> 00:34:22,239
Speaker 1: you might look back in a few years like me

706
00:34:22,280 --> 00:34:24,120
Speaker 1: and be like, holy shit, look at everything that has

707
00:34:24,160 --> 00:34:29,200
Speaker 1: come from me making those silly, stupid videos. It's not

708
00:34:29,239 --> 00:34:32,239
Speaker 1: about being perfect, it's not about being the exact same

709
00:34:32,280 --> 00:34:34,920
Speaker 1: as everyone else is on social media. It's about finding

710
00:34:34,920 --> 00:34:37,279
Speaker 1: the kind of content that works for you, finding an

711
00:34:37,320 --> 00:34:40,360
Speaker 1: audience through that content, and having fun with it. I

712
00:34:40,400 --> 00:34:43,640
Speaker 1: think that's the biggest tip of all. Anyway, my friends,

713
00:34:44,120 --> 00:34:46,080
Speaker 1: thank you so much for listening. I feel like I've

714
00:34:46,120 --> 00:34:47,600
Speaker 1: been talking for a while. How long have i been

715
00:34:47,600 --> 00:34:51,960
Speaker 1: talking for Xander forty minutes. He'll edit it down a

716
00:34:51,960 --> 00:34:54,480
Speaker 1: little bit just so you're not annoyed by me for

717
00:34:54,520 --> 00:34:58,160
Speaker 1: too long. But thanks for listening to another episode of

718
00:34:58,480 --> 00:35:00,600
Speaker 1: Big Business. I'm going to leave you you with a

719
00:35:00,760 --> 00:35:03,320
Speaker 1: tip of the week, which I kind of already just said.

720
00:35:03,360 --> 00:35:06,200
Speaker 1: But it's when it comes to content. Don't feel like

721
00:35:06,239 --> 00:35:09,280
Speaker 1: you have to be amazing ad here from the first video.

722
00:35:09,400 --> 00:35:12,800
Speaker 1: Trust me, we all go through that cringe mountain stage.

723
00:35:12,840 --> 00:35:15,560
Speaker 1: I'm still in it to be honest, like you've got

724
00:35:15,560 --> 00:35:18,080
Speaker 1: to be cringed to be successful. I think just have

725
00:35:18,280 --> 00:35:22,120
Speaker 1: fun with it and you might be surprised at what

726
00:35:22,480 --> 00:35:25,800
Speaker 1: comes from just being cringe and having fun. As always,

727
00:35:25,840 --> 00:35:28,880
Speaker 1: please make sure to subscribe and turn on my notifications

728
00:35:29,200 --> 00:35:30,920
Speaker 1: so you don't miss an episode. I think I just

729
00:35:31,000 --> 00:35:34,360
Speaker 1: looked the other day and I had seven hundred ratings

730
00:35:34,400 --> 00:35:37,919
Speaker 1: reviews on Spotify, So thank you all so much for

731
00:35:38,040 --> 00:35:41,160
Speaker 1: rating my podcast. If you haven't already, this is your chance.

732
00:35:41,200 --> 00:35:43,880
Speaker 1: I upload episodes every single Monday, and then I have

733
00:35:43,960 --> 00:35:47,759
Speaker 1: my bonus episodes on Wednesday, and you can follow me

734
00:35:47,800 --> 00:35:50,360
Speaker 1: everywhere else. If you aren't already, just search Britney Saunders

735
00:35:50,440 --> 00:35:54,600
Speaker 1: or big Business on Instagram and TikTok all the places.

736
00:35:54,840 --> 00:35:58,080
Speaker 1: And until next time, remember to chase after your dreams

737
00:35:58,120 --> 00:35:59,280
Speaker 1: as if they owe you money.

738
00:36:00,360 --> 00:36:02,440
Speaker 2: He thank Destinything