1 00:00:05,921 --> 00:00:14,881 Speaker 1: Apologiae production Grow and Glows Twelve Days of Christmas. Hello everybody, 2 00:00:14,921 --> 00:00:17,281 Speaker 1: welcome back to Grow and Glow twelve Days of Christmas. 3 00:00:17,521 --> 00:00:21,040 Speaker 1: Got a random guest here. When someone suggested this on 4 00:00:21,041 --> 00:00:23,640 Speaker 1: the forum, I was like, yes, actually why not? I 5 00:00:23,681 --> 00:00:26,121 Speaker 1: didn't think you'd be up for it. Yes, of course 6 00:00:26,321 --> 00:00:29,281 Speaker 1: I was not excited. Claudia here from Hideaway. So if 7 00:00:29,281 --> 00:00:31,681 Speaker 1: you guys don't follow us on TikTok, what are you doing? 8 00:00:31,881 --> 00:00:35,480 Speaker 1: What are you doing? We're a lot of fun. But yeah, 9 00:00:35,481 --> 00:00:38,440 Speaker 1: I've got Claudia today to talk all things social media. 10 00:00:38,480 --> 00:00:40,281 Speaker 1: So I've got a bunch of questions to ask her. 11 00:00:40,681 --> 00:00:42,361 Speaker 1: Who are you, how old are you? And how did 12 00:00:42,361 --> 00:00:43,281 Speaker 1: you get the job of Hideaway. 13 00:00:43,480 --> 00:00:47,201 Speaker 2: So I'm Claudia, I'm twenty and we actually connected like 14 00:00:47,400 --> 00:00:50,081 Speaker 2: I think this time last year. You invited me to 15 00:00:50,120 --> 00:00:52,641 Speaker 2: one of your baseline events. It was a Black Friday 16 00:00:52,721 --> 00:00:55,521 Speaker 2: ritual collection. So I came down. Of course I said yes, 17 00:00:55,561 --> 00:00:57,961 Speaker 2: because you gotta just say yes to every opportunity. Yes, 18 00:00:58,001 --> 00:00:59,921 Speaker 2: because I wouldn't be sitting here if I didn't say 19 00:01:00,001 --> 00:01:00,441 Speaker 2: yes to them. 20 00:01:00,521 --> 00:01:02,241 Speaker 1: Virtually, that's so true. 21 00:01:02,241 --> 00:01:05,121 Speaker 2: Actually, yeah, So went to one of your events and 22 00:01:05,161 --> 00:01:08,161 Speaker 2: then went to two more baseline events. And then you 23 00:01:08,200 --> 00:01:11,761 Speaker 2: text me on TikTok, would you like an opportunity with Hideaway? 24 00:01:11,961 --> 00:01:12,321 Speaker 1: Yeah? 25 00:01:12,481 --> 00:01:14,681 Speaker 2: Of course I said yes. It was something I was 26 00:01:14,681 --> 00:01:18,200 Speaker 2: looking for for ages in the social media industry, and 27 00:01:18,481 --> 00:01:19,920 Speaker 2: it was the perfect timing. 28 00:01:19,801 --> 00:01:22,801 Speaker 1: So good. We'd actually interviewed maybe a couple of months prior. 29 00:01:22,881 --> 00:01:25,280 Speaker 1: We were looking for like a new marketing manager and 30 00:01:25,321 --> 00:01:27,840 Speaker 1: someone that could do social media. And I went through 31 00:01:27,881 --> 00:01:30,081 Speaker 1: all these interviews, probably ten different girls, but I just 32 00:01:30,161 --> 00:01:32,401 Speaker 1: kept saying to the team, I'm like, they just don't 33 00:01:32,481 --> 00:01:34,481 Speaker 1: have what I'm looking for. And they're like, what are 34 00:01:34,481 --> 00:01:36,801 Speaker 1: you looking for? She's bubbly, she's this, she's at I'm like, 35 00:01:37,241 --> 00:01:39,121 Speaker 1: I don't know what it is, but it's just not them. 36 00:01:39,360 --> 00:01:44,001 Speaker 1: I don't see them being our face of brand personality. 37 00:01:44,161 --> 00:01:47,520 Speaker 1: I think when I see her know her? Oh know it? Yeah? Yeah. 38 00:01:47,561 --> 00:01:49,520 Speaker 1: Randomly one day I was like, I just pulled out 39 00:01:49,561 --> 00:01:51,160 Speaker 1: your profile, said to Steve, what do you think about 40 00:01:51,161 --> 00:01:53,001 Speaker 1: this girl? He's like, Oh, she's really cute. I said, 41 00:01:53,001 --> 00:01:54,361 Speaker 1: I think I'm going to ask her to do Hideaway 42 00:01:54,361 --> 00:01:56,241 Speaker 1: and let's just start like five hours a week, see 43 00:01:56,281 --> 00:01:58,800 Speaker 1: how she goes, see if we like it. Yeah. He's like, yeah, 44 00:01:58,801 --> 00:02:00,601 Speaker 1: we've got nothing to lose and then very quickly we 45 00:02:00,641 --> 00:02:02,881 Speaker 1: increase your hours and locked you in. 46 00:02:03,561 --> 00:02:04,561 Speaker 2: The rest is history. 47 00:02:05,041 --> 00:02:08,201 Speaker 1: Oh good, All right, let's get into talking about content 48 00:02:08,281 --> 00:02:11,081 Speaker 1: because it's such a huge part of our lives these days, 49 00:02:11,121 --> 00:02:13,961 Speaker 1: and especially business owners huge and a lot of my 50 00:02:14,481 --> 00:02:17,161 Speaker 1: audience are mums and business or just women who want 51 00:02:17,161 --> 00:02:19,721 Speaker 1: to start a business. So how does your brain kind 52 00:02:19,761 --> 00:02:22,481 Speaker 1: of work around like content? Can you just go over? 53 00:02:22,800 --> 00:02:24,641 Speaker 1: I suppose, like, how do you create a content plan? 54 00:02:24,761 --> 00:02:25,881 Speaker 1: How do you think of what to do? 55 00:02:26,081 --> 00:02:29,041 Speaker 2: Honestly, you just need to immerse yourself in all the 56 00:02:29,281 --> 00:02:33,161 Speaker 2: social media platforms, Instagram, TikTok, all of that. You just 57 00:02:33,240 --> 00:02:35,961 Speaker 2: need to watch every single day. I spend a lot 58 00:02:35,960 --> 00:02:38,841 Speaker 2: of time on social media, but you almost have to. 59 00:02:39,201 --> 00:02:42,440 Speaker 2: There's no option to it. So I literally just watch 60 00:02:42,481 --> 00:02:45,441 Speaker 2: every single video and watch videos that are in my 61 00:02:45,601 --> 00:02:48,481 Speaker 2: niche as well, so I can get inspiration. You're want 62 00:02:48,481 --> 00:02:50,441 Speaker 2: to copy their videos, yeah, but you just want to 63 00:02:50,481 --> 00:02:53,041 Speaker 2: see what is performing well from them, so then you 64 00:02:53,081 --> 00:02:55,361 Speaker 2: can kind of tweak it yourself and make it your own. 65 00:02:55,641 --> 00:02:55,840 Speaker 1: Love. 66 00:02:55,881 --> 00:02:58,121 Speaker 2: That's really you just got to try out everything. 67 00:02:58,321 --> 00:03:01,081 Speaker 1: Yeah, you're so right about being on social media a lot, 68 00:03:01,161 --> 00:03:04,241 Speaker 1: because when I had baseline, like we kind of all 69 00:03:04,281 --> 00:03:06,361 Speaker 1: tried to do video, and like I felt like I 70 00:03:06,481 --> 00:03:10,081 Speaker 1: was pretty consistent, but not consistent enough and not all 71 00:03:10,121 --> 00:03:14,201 Speaker 1: over the trends and just didn't stand out, I suppose, 72 00:03:14,240 --> 00:03:16,881 Speaker 1: and it never really took off, Like we didn't really 73 00:03:16,881 --> 00:03:20,000 Speaker 1: have any viral videos or just get much engagement. And 74 00:03:20,081 --> 00:03:21,761 Speaker 1: I think because I was running the business and I 75 00:03:21,800 --> 00:03:24,440 Speaker 1: had so many other things on that when I left 76 00:03:24,441 --> 00:03:26,321 Speaker 1: Baseline and Steve asked me to do this role, I 77 00:03:26,361 --> 00:03:28,441 Speaker 1: was just like, I can't do it full time, babe, 78 00:03:28,481 --> 00:03:31,081 Speaker 1: Like you have to be so immersed now, Like can 79 00:03:31,121 --> 00:03:32,560 Speaker 1: I get someone to come on and kind of take 80 00:03:32,601 --> 00:03:34,641 Speaker 1: the reins. I'll be in whatever video. They can just 81 00:03:34,761 --> 00:03:36,721 Speaker 1: boss me around and tell you what to do, but 82 00:03:36,801 --> 00:03:39,721 Speaker 1: I just want someone to fully own that role, immerse 83 00:03:39,761 --> 00:03:42,720 Speaker 1: themselves in it, be obsessed with it, and bring the 84 00:03:42,881 --> 00:03:44,761 Speaker 1: energy to the team. So, yeah, you're right, you've got 85 00:03:44,761 --> 00:03:46,121 Speaker 1: to be really immersed in. 86 00:03:46,081 --> 00:03:50,201 Speaker 2: It, definitely. And the trends changed so quickly, so like 87 00:03:50,241 --> 00:03:52,961 Speaker 2: one week it'd be one thing that's absolutely viral, but 88 00:03:52,961 --> 00:03:54,241 Speaker 2: you got to jump on it so quick. 89 00:03:54,321 --> 00:03:56,921 Speaker 1: Yeah, there's no mucking around. That's so true. Sometimes I'll 90 00:03:56,921 --> 00:03:58,440 Speaker 1: go to Claudia with a trend and she's like oh 91 00:03:58,521 --> 00:04:03,801 Speaker 1: that was two weeks ago. Okay, well, no worries. My 92 00:04:03,841 --> 00:04:05,321 Speaker 1: next question was how do you stay up to date 93 00:04:05,321 --> 00:04:07,561 Speaker 1: with trends? But it is just being so immersed in it, right. 94 00:04:07,561 --> 00:04:10,201 Speaker 2: Yeah, and asking like friends and family as well, Like 95 00:04:10,521 --> 00:04:13,161 Speaker 2: my sister's for you page will be so different to 96 00:04:13,201 --> 00:04:15,881 Speaker 2: my full you page, so she'll be like, oh my god, 97 00:04:15,921 --> 00:04:17,801 Speaker 2: have you seen this trend? And I'll be like no, 98 00:04:18,241 --> 00:04:21,241 Speaker 2: Like I need to ask every single other person because 99 00:04:21,320 --> 00:04:23,281 Speaker 2: not everyone's for you page is the same. Yeah, I 100 00:04:23,320 --> 00:04:25,041 Speaker 2: just got to stay on top of other people's as well. 101 00:04:25,281 --> 00:04:29,161 Speaker 1: What do you think about brands and people that think 102 00:04:29,201 --> 00:04:31,281 Speaker 1: you're copying or like if we see someone do a 103 00:04:31,281 --> 00:04:34,001 Speaker 1: similar trend to ask, like I feel like it's a 104 00:04:34,121 --> 00:04:37,121 Speaker 1: fine line of oh they're copying us, but it's like 105 00:04:37,201 --> 00:04:39,161 Speaker 1: that's what it is. It's a trend. Everyone does it. 106 00:04:39,681 --> 00:04:41,801 Speaker 1: How does your mindset? Do you ever get moments of like, 107 00:04:41,801 --> 00:04:43,521 Speaker 1: oh my gosh, should I want them thinking on copying? 108 00:04:43,521 --> 00:04:46,520 Speaker 1: Because we have been blocked by a brand. We won't 109 00:04:46,561 --> 00:04:48,801 Speaker 1: say how it is, but I'm like, oh my gosh, 110 00:04:48,801 --> 00:04:51,761 Speaker 1: Like everyone's doing those trends, like it really is the app, 111 00:04:51,801 --> 00:04:53,361 Speaker 1: But how does your mindset around it? 112 00:04:53,561 --> 00:04:57,481 Speaker 2: There's no such thing as copying on social media. There 113 00:04:57,521 --> 00:05:00,201 Speaker 2: are so many trends that go around, and people need 114 00:05:00,201 --> 00:05:02,961 Speaker 2: to jump on the trends. Yes, I'll see one business 115 00:05:03,001 --> 00:05:07,241 Speaker 2: platform social media on TikTok and they're posting something and 116 00:05:07,281 --> 00:05:10,481 Speaker 2: then I've already filmed that, but I haven't posted that yet. 117 00:05:10,601 --> 00:05:12,481 Speaker 1: And it's like no, like people are going to think 118 00:05:12,521 --> 00:05:13,600 Speaker 1: that I'm copying them. 119 00:05:14,001 --> 00:05:16,681 Speaker 2: But no, because so many trends go around and you 120 00:05:16,721 --> 00:05:19,001 Speaker 2: have your own twist to it. They're probably selling something 121 00:05:19,041 --> 00:05:21,321 Speaker 2: completely different to what we are, so we don't even 122 00:05:21,361 --> 00:05:24,601 Speaker 2: have the same audience. And there's no competition. Support other people, 123 00:05:24,721 --> 00:05:26,401 Speaker 2: support other businesses exactly. 124 00:05:26,481 --> 00:05:28,881 Speaker 1: There's room for everyone. Yeah, Like there's been so many 125 00:05:28,880 --> 00:05:30,961 Speaker 1: things like even saw I wasn't involved. It was one 126 00:05:30,961 --> 00:05:33,921 Speaker 1: of our Black Fridays. How you got Frankly my dear jewelries, 127 00:05:33,921 --> 00:05:35,761 Speaker 1: And I was like, that's freaking cool, Like we get 128 00:05:35,761 --> 00:05:37,601 Speaker 1: to club rate and help them out and they've donated 129 00:05:37,601 --> 00:05:40,200 Speaker 1: all this beautiful jewelry. Definitely hate when people see it 130 00:05:40,201 --> 00:05:42,881 Speaker 1: as like competition. Oh, it's just a yucky energy. We're 131 00:05:42,880 --> 00:05:43,401 Speaker 1: not about that. 132 00:05:43,561 --> 00:05:45,320 Speaker 2: Yeah, No, you got to support other people. 133 00:05:45,440 --> 00:05:48,721 Speaker 1: Yeah, definitely love that everyone knows that you're a gen 134 00:05:48,801 --> 00:05:51,001 Speaker 1: Z and I'm a millennial. People often mistake us for 135 00:05:51,081 --> 00:05:52,921 Speaker 1: a mother daughter you wrote, and you know what, I've 136 00:05:52,921 --> 00:05:54,761 Speaker 1: been running with it. I'm like, I'm going to run 137 00:05:54,801 --> 00:05:56,520 Speaker 1: with this. This is cool. If I look like this 138 00:05:56,601 --> 00:05:58,601 Speaker 1: and I've got a twenty year old daughter, I'll be stoked. 139 00:05:58,681 --> 00:05:59,001 Speaker 2: Go me. 140 00:05:59,841 --> 00:06:01,760 Speaker 1: Do you find there's quite a big gap of gen 141 00:06:01,880 --> 00:06:04,441 Speaker 1: Z trends to millennial trends or is it all kind 142 00:06:04,440 --> 00:06:05,160 Speaker 1: of mesh in? 143 00:06:06,081 --> 00:06:08,321 Speaker 2: It kind of depends. I feel like there are some 144 00:06:08,601 --> 00:06:11,361 Speaker 2: really like millennial trends. 145 00:06:11,081 --> 00:06:14,441 Speaker 1: And I'm like, oh God, we're not doing that. 146 00:06:15,201 --> 00:06:16,160 Speaker 2: We cannot do that. 147 00:06:16,440 --> 00:06:17,561 Speaker 1: We're gonna stand on top of it. 148 00:06:17,641 --> 00:06:22,401 Speaker 2: Yeah, but not hugely. I think, like with fashion trends 149 00:06:22,401 --> 00:06:24,241 Speaker 2: and things like that, I do see a big difference, 150 00:06:24,521 --> 00:06:27,161 Speaker 2: but not as bad on TikTok. 151 00:06:27,521 --> 00:06:31,681 Speaker 1: In your generation in gen Z is being on social media. 152 00:06:32,041 --> 00:06:34,440 Speaker 1: I've heard that in schools now, people are like, what 153 00:06:34,481 --> 00:06:35,841 Speaker 1: do you want to be in you're older, and it's like, 154 00:06:35,880 --> 00:06:37,161 Speaker 1: I want to be a content creator. I want to 155 00:06:37,161 --> 00:06:38,760 Speaker 1: be a YouTube But whereas when I was at school, 156 00:06:38,761 --> 00:06:39,961 Speaker 1: it's like I want to be a doctor or a 157 00:06:39,961 --> 00:06:42,721 Speaker 1: pe teacher, or go to UNI or have a gap year, 158 00:06:42,761 --> 00:06:45,401 Speaker 1: whereas now it's just so much based around social media, right, 159 00:06:45,601 --> 00:06:47,481 Speaker 1: social media quite commons. 160 00:06:47,201 --> 00:06:49,921 Speaker 2: So huge now and everyone wants to make it so 161 00:06:50,001 --> 00:06:53,440 Speaker 2: it's very saturated, But you just got to stand out. 162 00:06:53,521 --> 00:06:55,801 Speaker 1: Really. Do your friends think you've got a pretty cool job? Like, 163 00:06:55,801 --> 00:06:57,001 Speaker 1: are they wanting to do stuff like you? 164 00:06:57,121 --> 00:06:59,041 Speaker 2: Oh? Yeah, I'm trying to push them into it too. 165 00:06:59,440 --> 00:07:02,001 Speaker 2: I think it's such a cool opportunity for people to do. 166 00:07:02,001 --> 00:07:04,041 Speaker 1: Do you have any advice for brands that are like, Oh, 167 00:07:04,121 --> 00:07:07,281 Speaker 1: I'm scared like put on someone because it's quite a 168 00:07:07,320 --> 00:07:09,881 Speaker 1: new role, Like, it's quite a new thing to hire 169 00:07:09,921 --> 00:07:12,841 Speaker 1: a content creator. It's not like admin or customer care 170 00:07:12,961 --> 00:07:13,441 Speaker 1: or packing. 171 00:07:13,681 --> 00:07:13,881 Speaker 2: Yeah. 172 00:07:14,001 --> 00:07:17,481 Speaker 1: Do you have any advice for brands that are like, oh, 173 00:07:17,521 --> 00:07:19,761 Speaker 1: I'm just really hesitant to like hide that stuff and 174 00:07:19,761 --> 00:07:21,840 Speaker 1: have that extra wage. What would you tell them? 175 00:07:22,041 --> 00:07:23,921 Speaker 2: Honestly, I think you just need to do it and 176 00:07:24,001 --> 00:07:28,280 Speaker 2: have someone completely separate just doing the content, because otherwise 177 00:07:28,281 --> 00:07:30,201 Speaker 2: it's just not going to get done as good as 178 00:07:30,241 --> 00:07:32,281 Speaker 2: you want it to. If you have someone in the 179 00:07:32,561 --> 00:07:35,081 Speaker 2: exact role that you want, everything is going to look 180 00:07:35,121 --> 00:07:37,801 Speaker 2: amazing and there's not going to be something falling behind. 181 00:07:37,801 --> 00:07:40,841 Speaker 2: Your Instagram's not falling behind, or you tiktogs falling behind, 182 00:07:41,281 --> 00:07:42,641 Speaker 2: So honestly. 183 00:07:42,321 --> 00:07:42,681 Speaker 1: Do it. 184 00:07:42,841 --> 00:07:45,201 Speaker 2: Yeah, put the hours in because it's going to be 185 00:07:45,241 --> 00:07:49,441 Speaker 2: worth it. And social media is the underdog really market 186 00:07:49,641 --> 00:07:53,441 Speaker 2: is because you can put an amazing batch of content 187 00:07:53,521 --> 00:07:55,401 Speaker 2: onto social media and it's just. 188 00:07:55,321 --> 00:07:56,161 Speaker 1: Going to go crazy. 189 00:07:56,401 --> 00:07:59,521 Speaker 2: If you do it right and you perfect it, you're 190 00:07:59,561 --> 00:07:59,961 Speaker 2: good to go. 191 00:08:00,201 --> 00:08:02,521 Speaker 1: And it's just having that personality behind the brand. I 192 00:08:02,521 --> 00:08:04,281 Speaker 1: don't think you can just have a nice product anymore. 193 00:08:04,401 --> 00:08:04,601 Speaker 2: Yeah. 194 00:08:05,041 --> 00:08:06,401 Speaker 1: I want to get to know behind the scenes of 195 00:08:06,441 --> 00:08:07,161 Speaker 1: the brand. 196 00:08:06,961 --> 00:08:10,321 Speaker 2: Absolutely, like even the Kadashians. You want to go back 197 00:08:10,321 --> 00:08:14,041 Speaker 2: for every single episode. Make your content like an episode. Yes, 198 00:08:14,041 --> 00:08:15,961 Speaker 2: each video is an episode. You want to go back 199 00:08:16,001 --> 00:08:18,521 Speaker 2: and tune and see the different personalities and see what 200 00:08:18,561 --> 00:08:20,881 Speaker 2: they get up to. It's a different kind of marketing, 201 00:08:20,921 --> 00:08:21,921 Speaker 2: but it's working. 202 00:08:21,921 --> 00:08:23,961 Speaker 1: And like what we do. We only started with five 203 00:08:23,961 --> 00:08:26,281 Speaker 1: hours with Claudia because I was scared too. I was like, 204 00:08:26,281 --> 00:08:28,840 Speaker 1: this is an extra wage, Like how do we measure 205 00:08:29,161 --> 00:08:32,561 Speaker 1: if she's bringing in more customers or whatever? Like obviously 206 00:08:32,561 --> 00:08:34,001 Speaker 1: you can look at the followers and whatever, and we 207 00:08:34,081 --> 00:08:36,201 Speaker 1: have grown so much since Claudia has been on Like 208 00:08:36,481 --> 00:08:39,241 Speaker 1: our follow account, I likes like everything, which and people 209 00:08:39,281 --> 00:08:42,801 Speaker 1: will literally comment and say I bought something because of 210 00:08:42,801 --> 00:08:45,361 Speaker 1: this TikTok. Yeah, how cool is that? It really does 211 00:08:45,401 --> 00:08:47,521 Speaker 1: pay off. So even if you are a small business owner, 212 00:08:47,921 --> 00:08:50,121 Speaker 1: getting someone in even just for five hours a week 213 00:08:50,121 --> 00:08:52,801 Speaker 1: and just start there and in five hours you can 214 00:08:52,841 --> 00:08:55,401 Speaker 1: actually get a lot of videos done. Definitely, there is 215 00:08:55,401 --> 00:08:58,361 Speaker 1: the editing process as well, yes, but I think just 216 00:08:58,401 --> 00:09:00,481 Speaker 1: start small and gradually increase and once you start to 217 00:09:00,521 --> 00:09:02,961 Speaker 1: see the results and see how much it's impacting your business, 218 00:09:03,481 --> 00:09:04,561 Speaker 1: game changer. Yeah. 219 00:09:04,561 --> 00:09:05,681 Speaker 2: But find the right one though. 220 00:09:05,761 --> 00:09:07,721 Speaker 1: Yeah, that's hard because, like I said, I interviewed probably 221 00:09:07,721 --> 00:09:09,841 Speaker 1: ten different people when they just they had so many 222 00:09:09,881 --> 00:09:12,561 Speaker 1: qualifications and so much experience in marketing. I was like, 223 00:09:12,681 --> 00:09:14,881 Speaker 1: it's not about that. I actually don't care if you've 224 00:09:14,881 --> 00:09:16,241 Speaker 1: gone to union or not. Like, you need to have 225 00:09:16,281 --> 00:09:19,321 Speaker 1: this personality people want to connect with and you've got 226 00:09:19,361 --> 00:09:20,601 Speaker 1: this like vibrancy about you. 227 00:09:20,681 --> 00:09:21,601 Speaker 2: You've got to be passionate. 228 00:09:21,801 --> 00:09:24,601 Speaker 1: Yeah, you've got to love social media? Yeah for sure. 229 00:09:25,441 --> 00:09:28,641 Speaker 1: What do you do when you have content or do 230 00:09:28,681 --> 00:09:31,081 Speaker 1: you ever have content fatigue? I know for my personal 231 00:09:31,121 --> 00:09:33,561 Speaker 1: page sometimes I'm like I don't know what to create, 232 00:09:33,761 --> 00:09:35,761 Speaker 1: like and I'll just have a week great, don't post anything. 233 00:09:36,201 --> 00:09:38,721 Speaker 1: Do you ever find that with Hideaway and if so, 234 00:09:38,841 --> 00:09:41,201 Speaker 1: what do you do about it with Hideaway? 235 00:09:41,721 --> 00:09:44,561 Speaker 2: Not as much, Like we have so many trends and 236 00:09:44,641 --> 00:09:48,081 Speaker 2: like we can just easily create videos like our food reviews. 237 00:09:48,201 --> 00:09:49,961 Speaker 1: Yeah, one loves our food of the week. 238 00:09:50,441 --> 00:09:53,761 Speaker 2: Yeah, so we can always create them some trends in 239 00:09:53,841 --> 00:09:56,321 Speaker 2: a week. They might not be very MANI. Yeah, so 240 00:09:56,361 --> 00:09:58,681 Speaker 2: you just got to think about, Okay, what can we 241 00:09:58,761 --> 00:10:02,001 Speaker 2: replace that with? So we kind of are alright with 242 00:10:02,081 --> 00:10:04,441 Speaker 2: like anything fatiguing on social media. 243 00:10:04,081 --> 00:10:05,601 Speaker 1: What about your own person stuff? 244 00:10:05,721 --> 00:10:09,801 Speaker 2: My own page is hard sometimes, but you also need 245 00:10:09,841 --> 00:10:11,881 Speaker 2: to think about what time of the year it is. 246 00:10:12,161 --> 00:10:15,361 Speaker 2: Christmas is coming up. We can create so many videos 247 00:10:15,401 --> 00:10:18,441 Speaker 2: around Christmas, and because it's such a hot topic, people 248 00:10:18,441 --> 00:10:20,561 Speaker 2: can chat about it in the comments and engage with 249 00:10:20,601 --> 00:10:23,361 Speaker 2: the video. You can do a Christmas wishless video. People 250 00:10:23,361 --> 00:10:25,721 Speaker 2: can send it to other people, tag their friends in 251 00:10:25,761 --> 00:10:29,401 Speaker 2: the comments, and it creates a really engaging video which 252 00:10:29,481 --> 00:10:30,441 Speaker 2: is gonna go viral. 253 00:10:30,681 --> 00:10:33,361 Speaker 1: Yeah. One thing I think when you have learned, which 254 00:10:33,401 --> 00:10:35,321 Speaker 1: I think is really cool for business owners as well, 255 00:10:36,001 --> 00:10:38,441 Speaker 1: is to do as many videos as possible and not 256 00:10:38,521 --> 00:10:41,361 Speaker 1: overthink it. Yes, because on a Monday, say Derek, can 257 00:10:41,361 --> 00:10:43,521 Speaker 1: we do like twenty videos. Yes, we do a lot 258 00:10:43,601 --> 00:10:45,801 Speaker 1: of videos and we give them all to Steve and 259 00:10:45,841 --> 00:10:48,721 Speaker 1: he pops some up as ads, and he also has 260 00:10:48,761 --> 00:10:50,721 Speaker 1: two graphic designers that do a lot of graphic design 261 00:10:50,761 --> 00:10:52,481 Speaker 1: and work. And say he puts up fifty ads for 262 00:10:52,481 --> 00:10:53,881 Speaker 1: the week, I think it's more it's like one hundred 263 00:10:53,881 --> 00:10:56,561 Speaker 1: and fifty hour and you just never know which AD's 264 00:10:56,601 --> 00:10:58,641 Speaker 1: gonna do well. And sometimes me and Claudia will put 265 00:10:58,721 --> 00:11:00,441 Speaker 1: tons of effort into this one where we film in 266 00:11:00,481 --> 00:11:03,361 Speaker 1: different spots and the transitions and the music and we're like, yeah, 267 00:11:03,441 --> 00:11:05,601 Speaker 1: look at this Steve, and then one of us in 268 00:11:05,601 --> 00:11:08,241 Speaker 1: the warehouse, just like showing a packed order will absolutely 269 00:11:08,321 --> 00:11:11,161 Speaker 1: kill it. Literally, we just never ever know. So we've 270 00:11:11,241 --> 00:11:13,681 Speaker 1: learned now it's just like do whatever give it to 271 00:11:13,681 --> 00:11:15,801 Speaker 1: see pop out on socials and you actually just don't 272 00:11:15,801 --> 00:11:16,641 Speaker 1: know what's gonna pop off. 273 00:11:16,681 --> 00:11:18,521 Speaker 2: You just got to see what works. It could spend 274 00:11:18,641 --> 00:11:21,841 Speaker 2: hours editing a video and it gets a few thousand views, yeap. 275 00:11:22,161 --> 00:11:24,601 Speaker 2: Or we could spend thirty seconds on a video and 276 00:11:24,681 --> 00:11:26,761 Speaker 2: it goes r out it gets hundreds of thousands of views. 277 00:11:26,801 --> 00:11:27,921 Speaker 1: Yeah, same with ads. 278 00:11:27,961 --> 00:11:28,601 Speaker 2: You just never know. 279 00:11:28,721 --> 00:11:31,161 Speaker 1: You never know. It's crazy even for Black Friday, like 280 00:11:31,161 --> 00:11:33,201 Speaker 1: always ask Steve what's doing well, and I'm like, I 281 00:11:33,281 --> 00:11:35,041 Speaker 1: beat you. It's this video. Who's like, Oh this one. 282 00:11:35,041 --> 00:11:37,281 Speaker 1: I'm like that has the gross background. I'm like the 283 00:11:37,281 --> 00:11:40,601 Speaker 1: dirty floors like our black Friday in the production area. Yeah, 284 00:11:40,601 --> 00:11:42,041 Speaker 1: that was one of the best ads, and I think 285 00:11:42,041 --> 00:11:44,041 Speaker 1: me and you were just like, oh the floors gross, 286 00:11:44,081 --> 00:11:46,521 Speaker 1: Like we weren't even going to film that wall no, 287 00:11:46,881 --> 00:11:49,201 Speaker 1: and it ended up popping off. And one of our 288 00:11:49,481 --> 00:11:52,681 Speaker 1: best performing ads was that Oh my god, yes you 289 00:11:52,721 --> 00:11:55,361 Speaker 1: want to buy one. That one with our perfume. It's 290 00:11:55,441 --> 00:11:58,761 Speaker 1: still killing it. That's sist. So that's been like the winner, 291 00:11:59,121 --> 00:12:01,321 Speaker 1: hands down. I would never have thought that. 292 00:12:01,601 --> 00:12:04,721 Speaker 2: No, that Monday, we just looked up a random perfume 293 00:12:04,801 --> 00:12:06,601 Speaker 2: sod and went with that. 294 00:12:06,521 --> 00:12:08,801 Speaker 1: And it goes for like what fifteen seconds or something 295 00:12:08,961 --> 00:12:13,841 Speaker 1: probably like seven? Yeah, so short. What's next for TikTok 296 00:12:13,881 --> 00:12:16,601 Speaker 1: and Instagram? Do you see any changes happening? Do you 297 00:12:16,641 --> 00:12:19,201 Speaker 1: see anything that's gonna Like I've heard TikTok shop is coming. 298 00:12:19,401 --> 00:12:22,121 Speaker 1: What's that coming to Australia. Yeah, that could be really big. 299 00:12:22,161 --> 00:12:24,081 Speaker 1: But do you have any predictions for social media? 300 00:12:24,641 --> 00:12:28,761 Speaker 2: Honestly, just especially business wise, I think they're gonna hire 301 00:12:28,761 --> 00:12:32,201 Speaker 2: a lot more content creators for businesses and brands and 302 00:12:32,281 --> 00:12:35,721 Speaker 2: bring their social media to life. But I feel like 303 00:12:35,961 --> 00:12:41,441 Speaker 2: only some will strive and pop off. Some like Fatigue 304 00:12:41,561 --> 00:12:43,641 Speaker 2: not do as well because you've really just got to 305 00:12:43,641 --> 00:12:46,041 Speaker 2: put hours in, like we said. Yeah, but I've also 306 00:12:46,161 --> 00:12:50,761 Speaker 2: seen that, like on Instagram post now as a grid, 307 00:12:51,121 --> 00:12:53,561 Speaker 2: people are acting it as like a story. So you 308 00:12:53,641 --> 00:12:56,641 Speaker 2: scroll and they've got tics on the photos, which I 309 00:12:56,641 --> 00:13:00,961 Speaker 2: think is pretty cool. It's almost like a scrolling photo story. 310 00:13:01,401 --> 00:13:02,601 Speaker 1: It's quite that's interesting. 311 00:13:02,761 --> 00:13:05,081 Speaker 2: Yeah, I think that's gonna be super popular over. 312 00:13:04,881 --> 00:13:08,201 Speaker 1: The next few months. Yeah, Okay, I feel like there's 313 00:13:08,241 --> 00:13:10,681 Speaker 1: been a couple of leaders with the whole hiring a 314 00:13:10,761 --> 00:13:14,961 Speaker 1: content creator, like Jazz hand Made for example. They're amazing, amazing, 315 00:13:14,961 --> 00:13:18,281 Speaker 1: and they kind of started these trends I suppose, as 316 00:13:18,281 --> 00:13:21,241 Speaker 1: to how to incorporate it into your business. Yeah, but 317 00:13:21,281 --> 00:13:24,281 Speaker 1: I definitely see some brands where I feel like the 318 00:13:24,321 --> 00:13:26,281 Speaker 1: owner doesn't want to be on camera and they're being 319 00:13:26,321 --> 00:13:28,201 Speaker 1: forced to be on there, not forced, but they feel 320 00:13:28,201 --> 00:13:30,881 Speaker 1: like they have to, or the person behind the camera 321 00:13:30,961 --> 00:13:32,881 Speaker 1: just feels a bit awkward, and I just feel like 322 00:13:33,041 --> 00:13:34,961 Speaker 1: those are the ones that are going to struggle. Yes, 323 00:13:35,121 --> 00:13:37,361 Speaker 1: you have to love being on camera, Like we just 324 00:13:37,361 --> 00:13:39,881 Speaker 1: can't get enough of it. We love it. So I 325 00:13:39,921 --> 00:13:42,681 Speaker 1: think if you are owner, it's such a cool thing 326 00:13:42,721 --> 00:13:44,721 Speaker 1: if you want to be on camera. But the person 327 00:13:44,801 --> 00:13:47,201 Speaker 1: you hire, like they've just got to be so passionate 328 00:13:47,201 --> 00:13:49,641 Speaker 1: and just be all amongst it. And something that Steve 329 00:13:49,641 --> 00:13:51,481 Speaker 1: always says to me too, is that you're up for anything. 330 00:13:51,921 --> 00:13:53,441 Speaker 1: So we have had people in the past that have 331 00:13:53,441 --> 00:13:56,001 Speaker 1: felt really shy to go downstairs or like, don't want 332 00:13:56,001 --> 00:13:57,441 Speaker 1: to interrupt door, do you want to go on the streets, 333 00:13:57,441 --> 00:13:59,401 Speaker 1: whereas you're like, fuck it, I'm doing it. Oh yeah. 334 00:13:59,561 --> 00:14:03,081 Speaker 1: She'll literally get like Frida hour was dying because even 335 00:14:03,161 --> 00:14:04,681 Speaker 1: I was like I don't think I could do that. 336 00:14:04,681 --> 00:14:07,521 Speaker 1: She'd get up on a table and like starts yelling 337 00:14:07,601 --> 00:14:11,121 Speaker 1: black Prise Live and we're filming it, but like all 338 00:14:11,121 --> 00:14:13,081 Speaker 1: the stuff are looking at you like, oh my god, 339 00:14:13,281 --> 00:14:16,041 Speaker 1: what are you doing? But you just don't care. You're like, I, 340 00:14:16,361 --> 00:14:17,881 Speaker 1: this is my job. I'm gonna get the job done, 341 00:14:17,921 --> 00:14:19,961 Speaker 1: and I'm gonna do it well and cool. 342 00:14:20,161 --> 00:14:23,201 Speaker 2: That is literally my mindset and it's so good. Yeah, 343 00:14:23,281 --> 00:14:26,201 Speaker 2: you just have to do it though, because opportunities and 344 00:14:26,241 --> 00:14:29,601 Speaker 2: things that happen kind of like that you cannot restrict 345 00:14:29,641 --> 00:14:32,601 Speaker 2: yourself from doing something. I think you only live once. 346 00:14:32,841 --> 00:14:34,841 Speaker 1: Yeah, well you have no ego either, Like you really 347 00:14:34,841 --> 00:14:36,401 Speaker 1: don't care what people think about you. You're there to 348 00:14:36,441 --> 00:14:38,161 Speaker 1: have a good time and bring the good vibes and 349 00:14:38,201 --> 00:14:40,361 Speaker 1: like you're gonna do it regardless. You know. That's it. 350 00:14:40,521 --> 00:14:43,481 Speaker 1: I think it's a really cool attitude to have, because, yeah, 351 00:14:43,481 --> 00:14:45,921 Speaker 1: even when we've gone out in the streets, I'm like, okay, Claudia, 352 00:14:46,001 --> 00:14:50,161 Speaker 1: you can go talk to them, get shy. Yeah, but 353 00:14:50,241 --> 00:14:52,241 Speaker 1: I just love seeing how you're just like, I don't know, 354 00:14:52,441 --> 00:14:53,681 Speaker 1: just you just don't care. 355 00:14:54,001 --> 00:14:57,201 Speaker 2: You are never gonna see these people again. I always 356 00:14:57,201 --> 00:14:59,121 Speaker 2: play that over in my head. So what did you 357 00:14:59,161 --> 00:15:01,681 Speaker 2: have to lose? So you have to go out there, 358 00:15:01,881 --> 00:15:05,001 Speaker 2: put yourself out there and you probably won't ever see. 359 00:15:04,801 --> 00:15:07,161 Speaker 1: Them in so freaking cool, and you just never know 360 00:15:07,161 --> 00:15:08,961 Speaker 1: who you're going to meet or optun you're going to get. 361 00:15:09,681 --> 00:15:13,201 Speaker 1: I love that. So cool. What has been one of 362 00:15:13,241 --> 00:15:17,561 Speaker 1: your favorite trends or favorite videos that you really enjoyed 363 00:15:17,801 --> 00:15:19,961 Speaker 1: or that's surprised you and done really well? 364 00:15:20,161 --> 00:15:23,321 Speaker 2: Oh my goodness, honestly a prank videos. 365 00:15:23,361 --> 00:15:26,121 Speaker 1: Oh yeah, you know what I'm going to get you. 366 00:15:26,161 --> 00:15:29,441 Speaker 1: I've got some ideas the other day and they were like, 367 00:15:29,481 --> 00:15:32,001 Speaker 1: why do you not prank her? I was like, oh 368 00:15:32,041 --> 00:15:34,201 Speaker 1: my gosh, so stay tuned. 369 00:15:34,281 --> 00:15:35,921 Speaker 2: Oh, I'll have eyes on the back of my head. 370 00:15:36,041 --> 00:15:39,001 Speaker 1: Don't you haven't buy those cameras. Yeah, the pranks have 371 00:15:39,081 --> 00:15:41,961 Speaker 1: been fun so much. The videos that surprised me that 372 00:15:42,041 --> 00:15:44,241 Speaker 1: have done really well because we were just genuinely wanted 373 00:15:44,281 --> 00:15:47,001 Speaker 1: to give back to our audience. Was calling them up 374 00:15:47,001 --> 00:15:48,961 Speaker 1: when they've spent a lot of money or like for 375 00:15:49,041 --> 00:15:52,001 Speaker 1: the first order of Black Friday, and just it's so beautiful, 376 00:15:52,401 --> 00:15:54,161 Speaker 1: how excited they are to get a call from us 377 00:15:54,161 --> 00:15:54,921 Speaker 1: and to get a voucher. 378 00:15:55,161 --> 00:15:58,801 Speaker 2: It's so lovely. I'm so glad that they are performing 379 00:15:58,921 --> 00:16:02,761 Speaker 2: well and people can see like our personality behind the brand. 380 00:16:03,041 --> 00:16:05,321 Speaker 2: We literally just wanted to give back. Yeah, and then 381 00:16:05,361 --> 00:16:06,081 Speaker 2: it went viral. 382 00:16:06,321 --> 00:16:08,921 Speaker 1: Yeah, that was crazy. It's nice. Yeah, it is nice, 383 00:16:08,921 --> 00:16:10,361 Speaker 1: and it's nice for brands to give back to the 384 00:16:10,361 --> 00:16:13,001 Speaker 1: customers because without customers, we don't have a brand totally. 385 00:16:13,081 --> 00:16:15,001 Speaker 1: So it's really beautiful that we can do that. And yeah, 386 00:16:15,041 --> 00:16:16,601 Speaker 1: they just get so stoked. But that surprised me. I 387 00:16:16,601 --> 00:16:18,961 Speaker 1: didn't think they would go viral on the internet neither. 388 00:16:19,041 --> 00:16:20,481 Speaker 1: We just popped it up because why not? 389 00:16:20,881 --> 00:16:22,121 Speaker 2: Are we doing a lot more call? 390 00:16:22,361 --> 00:16:25,201 Speaker 1: Yes, keep your phones on loud girls. Yes, there's so 391 00:16:25,281 --> 00:16:27,121 Speaker 1: many we've called and they haven't picked up for like. 392 00:16:27,161 --> 00:16:29,281 Speaker 2: Damn, we know it's so sad when that happens. 393 00:16:29,361 --> 00:16:32,241 Speaker 1: Yeah, we get so upset. Oh, thank you so much 394 00:16:32,241 --> 00:16:34,041 Speaker 1: for joining us. That's on my questions for you. 395 00:16:34,161 --> 00:16:35,881 Speaker 2: Of course, I'm so glad I'm here. 396 00:16:35,921 --> 00:16:39,201 Speaker 1: Have an amazing Christmas, and bring on twenty twenty five 397 00:16:39,281 --> 00:16:41,401 Speaker 1: for our TikTok and going to Bali. It will happen 398 00:16:41,401 --> 00:16:44,361 Speaker 1: next year. Oh yeah, it's definitely happened. I'm excited. Lots 399 00:16:44,361 --> 00:16:48,601 Speaker 1: of content, baby content. And for anyone that wants to 400 00:16:48,601 --> 00:16:50,721 Speaker 1: follow you on your personal journey, because I know, I 401 00:16:50,761 --> 00:16:52,721 Speaker 1: was speaking to our manager the other day and she's like, 402 00:16:53,281 --> 00:16:55,441 Speaker 1: Claudia needs to pick up her Instagram game on your 403 00:16:55,441 --> 00:16:57,601 Speaker 1: own page. Yes, So if anyone wants to follow you 404 00:16:57,641 --> 00:17:00,161 Speaker 1: on Instagram or TI on your personal page, what is 405 00:17:00,201 --> 00:17:02,001 Speaker 1: your name on socials? 406 00:17:02,161 --> 00:17:05,721 Speaker 2: So on Instagram Claudia with two a's at the dot 407 00:17:06,001 --> 00:17:09,120 Speaker 2: m ac and then on TikTok it's Claudia dot McDonald. 408 00:17:09,281 --> 00:17:10,961 Speaker 1: Awesome. I will leave all of her details in the 409 00:17:11,001 --> 00:17:12,521 Speaker 1: show notes. You guys, can go and check her out. 410 00:17:12,521 --> 00:17:14,640 Speaker 1: She's a lot of fun, do a lot of viral trends. 411 00:17:14,640 --> 00:17:16,280 Speaker 1: A lot of your videos are going so well at 412 00:17:16,281 --> 00:17:18,920 Speaker 1: the moment. Two even that one in the red jamas 413 00:17:19,201 --> 00:17:21,681 Speaker 1: that kicked off because it's Christmas, yes, and you look 414 00:17:21,721 --> 00:17:25,080 Speaker 1: to me, know, stop hair the smileless. I was like, oh, 415 00:17:25,201 --> 00:17:27,441 Speaker 1: she's so cute. All right, guys, thank you so much 416 00:17:27,441 --> 00:17:30,680 Speaker 1: for joining us, and I'll be in your ears tomorrow Christmas.