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Speaker 1: Welcome to the Mentor, and I'm Mark Boris.

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Speaker 2: Ben Crowley, Welcome to the Mentor, Mate, thanks for having

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Speaker 2: us as welcome. Now.

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Speaker 1: You're the founder and director of Bulk Nutrients.

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Speaker 2: And we're going to talk about Bulk Nutrients in a moment.

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Speaker 2: And I have to say you're one of the major

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Speaker 2: sponsors of our highly regarded Project one hundred series and

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Speaker 2: I appreciate that. And I do use your stuff too,

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Speaker 2: by the way, but I don't look that bulky, but

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Speaker 2: I do use your stuff. And we've got a few

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Speaker 2: of the few of the items here and I don't

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Speaker 2: know why we've got water in there, but I presume

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Speaker 2: they're going to want me to shake one up something.

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Speaker 2: I'm not sure Ben your business, you're you just from Tasmanium,

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Speaker 2: so maybe you could just tell us is your business

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Speaker 2: base in Tasmania and you're a national business.

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Speaker 1: What's the deal?

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Speaker 3: Yep? So just one thing I mentioned to the bulk

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Speaker 3: from the name actually comes from buying in bulk and

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Speaker 3: saving money rather than being.

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Speaker 1: Well priced, absolutely very well priced, right ye yea for sure?

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Speaker 2: Yeah yeah, And then unfortunately did papers But I do,

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Speaker 2: I do use this stuff, and Ben's been great to

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Speaker 2: make sure that I've got whatever. They got so much

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Speaker 2: of arrange to I've got a shock the stuff you've got.

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Speaker 2: You've got so many different things. I wouldn't even know

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Speaker 2: how to go through them. Or there's so many things,

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Speaker 2: and I keep trying of trying everything. But my ones

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Speaker 2: might and creating. So they are two really important ones

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Speaker 2: for me, yep and I.

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Speaker 1: But I guess I should have stop talking about me.

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Speaker 2: I'm I'm more interested in you, but to be that's

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Speaker 2: what it's just shows about you today. So when did

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Speaker 2: you Why is it you decided to set up a

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Speaker 2: nutrient business?

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Speaker 3: Okay, so this goes back to about two thousand and four.

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Speaker 3: I was living in Japan teaching English and teacher, well

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Speaker 3: an English teacher, so it's kind of you do an

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Speaker 3: adhole course to do that rather than being a full

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Speaker 3: time but you can teach this as a second language.

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Speaker 1: Can you speak Japanese?

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Speaker 3: Next question? One of the beautys of teaching in Japan

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Speaker 3: is they didn't want us to speak Japanese at all,

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Speaker 3: so that suited me. You know, it's a weird.

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Speaker 1: That's a weird. That's weird. So how do you know

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Speaker 1: about that? Like, how'd you find ou about something like that.

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Speaker 3: I guess teaching English's second language. Teaching is pretty pretty

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Speaker 3: popular with younger people.

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Speaker 1: Yeah.

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Speaker 3: The idea is you can kind of go go around

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Speaker 3: the world and it's different places. And I was originally

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Speaker 3: going to go to Mexico. Long story, but I'm a

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Speaker 3: big boxing fan. And they met a guy in a

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Speaker 3: boxing forum that said, why don't you come to Japan first? Okay,

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Speaker 3: that'd be cool, and I looked into it a bit

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Speaker 3: and thought, yeah, that looks looks interesting and he was

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Speaker 3: telling me, you know what kind of great life style

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Speaker 3: you have as a young Australian over there, And yeah,

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Speaker 3: ended up just kind of organizing myself, jumping on a

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Speaker 3: plane and it's a pretty cool place. I was amazing,

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Speaker 3: and especially twenty five years ago. Twenty years ago it

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Speaker 3: was it was great. Yeah, I mean still is great,

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Speaker 3: but yeah, probably the pay and things back then. I

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Speaker 3: think even ten years before was really good. Whereas you

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Speaker 3: don't really want to be teaching over there now because

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Speaker 3: you're not earning much.

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Speaker 2: So you're a boxing fan, massive boxing fan. Yeah, yeah,

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Speaker 2: so you've got a couple of good fighters come down,

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Speaker 2: come from Tasmania. Jacko, He's what he fought for the

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Speaker 2: world title, and I think the featherweight division. He fought

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Speaker 2: the Irishman jack Ash Jackson. Unfortunately he lost that fight,

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Speaker 2: but he's a great he's a Tasmanian. And you've got

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Speaker 2: who is the other guy, the other featherweight, the blonde

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Speaker 2: head featherweight.

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Speaker 3: We've got a younger with sponsored, Sebastian sab he's pretty good. Yeah, yeah, yeah, Look,

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Speaker 3: I mean boxing a big love of mine. So actually

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Speaker 3: you just have a lot to do with robbery Peden.

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Speaker 3: Don't know if you know bomb and Peton. But he

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Speaker 3: was a world champion. Yeah, yeah, I don't know, but

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Speaker 3: I saw him win a world title and I watched

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Speaker 3: Sam Solomon a couple of times too time. Sorry, Sam,

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Speaker 3: I know, just.

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Speaker 2: So that would have been Sam would have been in

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Speaker 2: the sort of two thousand and two twenty.

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Speaker 3: Yeah.

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Speaker 1: He had a pretty awkward fighter.

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Speaker 3: Yeah, yeah, that's right.

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Speaker 2: He used to sort of get down low and it

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Speaker 2: was always hard to hit him. And I remember he

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Speaker 2: Ford Garth would for there was a top ten fight

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Speaker 2: and they would have given a Garth ranking the same

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Speaker 2: at the time was two or three in the middleway division.

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Speaker 2: Sam very a good fighter. I don't know whatever happened

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Speaker 2: to him, but I usually watched him. He was really

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Speaker 2: weird way he was able to get really down low

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Speaker 2: and then he'd come in at you pretty hard.

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Speaker 1: It was an awkard fighter. Yeah, so you used to

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Speaker 1: watch Sam and that I did.

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Speaker 3: Actually, Sam had a fight against go called David Reid.

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Speaker 3: He was sort of established in America. I think it

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Speaker 3: was David Reid something like that, and I think Sam

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Speaker 3: went in late notice and he did his funky style

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Speaker 3: and he almost it was almost a massive upset, you know.

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Speaker 3: The Americans like, where the hell is this guy?

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Speaker 2: Yeah?

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Speaker 3: I love boxing, Why do I look? I kind of

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Speaker 3: like the underdog story, you know, I see our stories

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Speaker 3: a little bit like that. But look, there's a lot

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Speaker 3: of sports. I'm a massive motors sport fan, and that's

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Speaker 3: the complete opposite like boxing, a little bit like soccer

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Speaker 3: and a lot of these other true international games where

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Speaker 3: you come from a poor family, you know, train really

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Speaker 3: hard and too well and yeah, kind of a bit

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Speaker 3: of a Cinderella type thing. And I think I've always

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Speaker 3: loved boxing because it's a story of kind of the

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Speaker 3: underclasses and some of those poorer countries and I don't know,

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Speaker 3: you know, grit and determination everything. I think all those

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Speaker 3: values that I really admire, Like you've got to have

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Speaker 3: those to be a good boxer, you know, I like

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Speaker 3: just flashy guys. But yeah, it's.

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Speaker 2: Interesting when you say the under class, because you don't

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Speaker 2: see boxing toward anything. You know, the private schools maybe

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Speaker 2: probably worried about kids getting hurt and different things, but

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Speaker 2: used to those they used to it. In fact, my

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Speaker 2: oldest son boxed at Scott's College. It's twenty more than

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Speaker 2: twenty five years ago now, but they probably a couple

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Speaker 2: of years after he left. You just got rid of

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Speaker 2: it because it was sort of deemed to be a

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Speaker 2: little unpopular. But you're right, it is. That's there was

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Speaker 2: the cinerelement that movie, So there is there is that,

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Speaker 2: you know, from poverty and ashes. Boxing was the opportunity

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Speaker 2: to make a quid, may name yourself and turn through

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Speaker 2: things around. The obviously is rocky, Yes, the great story.

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Speaker 2: So that sort of stuff appeals to you taking an

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Speaker 2: establishment so to speak.

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Speaker 3: Absolutely, Yeah, yeah, no, I think so. Yeah. I guess

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Speaker 3: when you sort of grow up and you the way

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Speaker 3: you see yourself and sort of fitting into society and

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Speaker 3: those around you, and I probably more identified as a

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Speaker 3: bit of an outsider, and yeah, hence you know the

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Speaker 3: story with OLK two that was watched. The term disruptive,

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Speaker 3: you know in terms of coming into industry and doing

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Speaker 3: things quite differently. So you come over from Japan, Yeah,

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Speaker 3: we actually I was over in Japan at the time

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Speaker 3: and I was buying a lot of products from America.

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Speaker 1: And what type products?

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Speaker 3: Yeah, so protein powders, all of the brands, you know,

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Speaker 3: opt nutrition, the popular brands that big there, buying them

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Speaker 3: into Japan through online stores, and then realizing looking at going,

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Speaker 3: why do we pay so much for this stuff? In Australia?

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Speaker 3: You know what's going on here, you know, exactly the

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Speaker 3: same products. And that's when my first goal was to

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Speaker 3: maybe import American products into Australia. And the more research

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Speaker 3: I did on manufacturing the products where the ingredients come from,

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Speaker 3: the more I realized that we could make these products

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Speaker 3: in Australia.

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Speaker 2: So was it more about I mean, the typical or

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Speaker 2: the build explanation or definition of someone who's disrupting is

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Speaker 2: to make a product more affordable and more accessible. Was

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Speaker 2: this about just making it well? Assuming the product quality,

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Speaker 2: We'll talk about the product quality of the moment, But

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Speaker 2: was about making it more affordable.

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Speaker 3: Yeah, absolutely, but also quality. So what is most commonly

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Speaker 3: the case is people come to a market and they go,

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Speaker 3: how do I make a more sophisticated product. Now I

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Speaker 3: realized at the time that what consumers wanted, and consumers

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Speaker 3: like my health was we actually want a more simple product.

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Speaker 3: So back then it was you know, American brands, lots

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Speaker 3: of claims, lots of ingredients, lots of smoke and mirrors,

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Speaker 3: and it was really clear that people just said, look,

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Speaker 3: if someone gives us a protein powder as pure as

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Speaker 3: possible with a little bit of flavoring sweetener in there,

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Speaker 3: that's what we want. And so what we did is

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Speaker 3: we said, look, it'll be a more simple product, it

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Speaker 3: will be much more pure, and you'll buy it directly

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Speaker 3: from us. So our manufacturer direct model the ideas that

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Speaker 3: we source all the ingredients, lots of Australian New Zealand proteins,

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Speaker 3: blend them all up and then sell them to the

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Speaker 3: customer and through the online shop. And so there's no distributors,

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Speaker 3: you know, no importers, no one else that will sort

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Speaker 3: of middleman retail, et cetera earning their chunk.

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Speaker 2: So then that's so can we just talk about your

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Speaker 2: let's call it the business model in terms of making

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Speaker 2: it more more affordable, get more less expensive if we could.

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Speaker 1: I do want to talk about the product.

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Speaker 2: And ingredients at the moment, just put out a side,

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Speaker 2: but just in terms of the structure of how you

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Speaker 2: make something.

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Speaker 1: More affordable. YEP, I was gonna say tribute, but no, that's.

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Speaker 3: Sort of more affordable.

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Speaker 1: That sort of suggests.

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Speaker 2: Something and the ingredients or something like that, so more affordable.

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Speaker 2: The business model is that what did you do first?

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Speaker 2: Did you sit down and examine every single stage of

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Speaker 2: what everybody else is doing? In other words, you know,

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Speaker 2: produced a product, producing packaging, distributed distribution costs. Did you

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Speaker 2: sit down and then break down that down and sort

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Speaker 2: of say these things I can get rid of basically?

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Speaker 3: Yeah, and if we look, let's just run through a scenarios.

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Speaker 3: Let's say Mark Morris goes, look, I want to have

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Speaker 3: a protein company. If you want to be as easy

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Speaker 3: as possible, what you do, as you'll reach out to

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Speaker 3: a contractor. Now they will manufacture.

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Speaker 1: The product a food A food.

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Speaker 3: Sorry, that's right, A nutritional suppleon't manufacturer. And there's lots

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Speaker 3: of those, lots of you know, certainly good quality establishments

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Speaker 3: around Australia to this contracting. They would then most commonly

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Speaker 3: get the ingredients from Australian supplier. Now that Australian supplier

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Speaker 3: deals with overseas suppliers deals with Australian dairies, but they're

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Speaker 3: also another middleman. Now, once that company, that contractor for you,

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Speaker 3: buys those ingredients through the supplier, that's obviously a margin there.

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Speaker 3: They're manufacturing that product, they're putting a margin on, and

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Speaker 3: then if you want to sell that same product through retailers,

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Speaker 3: that's another margin there. Now, pretty much from day one

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Speaker 3: we went directly to supplies in Australia, so actual dairies

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Speaker 3: and pharmaceutical ingredient manufacturers overseas and we're buying direct from

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Speaker 3: them and again getting the ingredients to us doing the

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Speaker 3: manufacturing and then selling direct to the customer. So there's

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Speaker 3: about three different people there that will normally have a

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Speaker 3: margin that don't have a margin with our model.

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Speaker 2: Which means it doesn't reflect them in the business model pricing.

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Speaker 3: That's right, yeah, yeah, yeah, And look it's a great

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Speaker 3: way of saying that we can use were used to advertise,

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Speaker 3: you know, you get what you pay for because I

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Speaker 3: like that. And it's like with bog nutrients, it's what

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Speaker 3: you're not paying for, and so you're not paying for

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Speaker 3: that extra supplier, the extra importer, the contractor, and the retailer.

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Speaker 3: It's just going from our factory and we're sourcing lots

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Speaker 3: of ingredients at one time, manufacturing the product, and then

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Speaker 3: sending it straight to the customer.

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Speaker 2: So let's just pick on protein from a moment. Let's

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Speaker 2: pick on Way protein because that's one of your products.

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Speaker 2: And you weren't like a you're not a food scigentist

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Speaker 2: or anything like.

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Speaker 1: That, No, no ah.

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Speaker 2: But you get food signists in so you have to

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Speaker 2: have someone to tell you know it formulates.

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Speaker 3: Yeah, and look, look, lots of our team. We've got

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Speaker 3: massive experience our team for many decades.

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Speaker 2: Let's go back to two thousand and six, whatever it

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Speaker 2: was when it started. Yes, how did you do that?

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Speaker 3: So the original formulations for the way proteins were not

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Speaker 3: particularly complex. So yeah, all you're dealing with is getting

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Speaker 3: a really high quality protein. In the first place, it

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Speaker 3: tell us what way is it? So way, so when

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Speaker 3: they make the during the cheese making process, way is

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Speaker 3: what's extracted from the cheese. So you probably know the

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Speaker 3: nursery rhyme about the kurds in the way. Now, once

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Speaker 3: upon a time they used to throw liquid way in

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Speaker 3: the bin and they realized it full of protein. But

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Speaker 3: to get that protein they have to go through a

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Speaker 3: pretty complex filtrations process and system.

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Speaker 1: It's sort of like a milky.

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Speaker 2: It's not a milky like, it's like a it's sort

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Speaker 2: of not clear, but it's translucent sort of.

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Speaker 3: That's right now. Turning that, I think that liquid way

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Speaker 3: is only about one percent or maybe five percent solids.

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Speaker 3: But to get that into a way protein is quite

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Speaker 3: a process because you've got to get rid of all

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Speaker 3: the water. I've got to get rid of the fats

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Speaker 3: and things, and the lactose too, and so that's a

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Speaker 3: pretty complicated process. But basically when we get the ingredient

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Speaker 3: from a dairy. There's only about two or three dairies

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Speaker 3: in Australia that actually manufacture wag protein, and luckily for us,

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Speaker 3: one of those is in Tasmania, which is pretty cool. Yeah,

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Speaker 3: but some of the highest quality proteins are made in

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Speaker 3: New Zealand and Australia.

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Speaker 1: Right, what do terms highest quality good good?

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Speaker 3: Question? Well, it would be the cows what foods they're fed,

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Speaker 3: you know, predominantly grass fed. A lot of people make

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Speaker 3: claims around grass fed, and it's difficult in Australia because

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Speaker 3: you can never guarantee something as one hundred percent grass fed.

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Speaker 3: But you know, for the most part it will be

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Speaker 3: a lack of certain hormones and things using the cattle,

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Speaker 3: So we tend to not use the same hormones that

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Speaker 3: you know, let's say I'm all free instead of Europe

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Speaker 3: and America. But then when it comes to the finished product,

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Speaker 3: what you're wanting is a product that's really high in

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Speaker 3: protein and then low in fats and carbo hydrates. So

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Speaker 3: we're very specific about accepting only proteins that are especially

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Speaker 3: our oceolate's very high in protein and low in fats

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Speaker 3: and carbs.

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Speaker 2: So what did you do when you first kicked it off?

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Speaker 2: Did you go around to some dairy farmers in Tazzi

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Speaker 2: because there's quite few, In fact, I had one on

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Speaker 2: the show here or about two years ago, who is

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Speaker 2: one of the biggest dairy farmers in Tasmania. And did

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Speaker 2: you just go knock on doors and say, hey, dude, look,

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Speaker 2: I want to buy your way.

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Speaker 3: A kind of but so we don't deal with the

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Speaker 3: dairies themselves, but it's the people that own the processing plants.

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Speaker 3: So that might be fon Terror which are a massive

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Speaker 3: sort of New Zealand Australian conglomerate and basically you know,

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Speaker 3: emailing them, having meetings with them and supplies that they

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Speaker 3: deal with too, and just yeah, coming to terms on

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Speaker 3: you know what quality product do you have? Getting some samples,

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Speaker 3: trying things out, and.

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Speaker 2: The symbols of the actual of the way protein not

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Speaker 2: not the way itself, no no, so when when we

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Speaker 2: get it, so we don't do the actual processing of

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Speaker 2: the way protein. We get in dry usable form and

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Speaker 2: then we're doing the blending. So so Fonterra as a

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Speaker 2: well known company around the place, and Fonterra will go

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Speaker 2: get the picks the way out from everybody and they

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Speaker 2: I don't know what ever, boil it and then reduce

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Speaker 2: get rid of ale the water anywhere and reduce it

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Speaker 2: down to like a like a solid form which and

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Speaker 2: they somehow they make it into powder.

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Speaker 3: It's all all dryers and things too. Like it's quite

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Speaker 3: a competent price.

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Speaker 2: It sounds like a complex process, but you buy it

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Speaker 2: from them, correct and but you specify this and I

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Speaker 2: don't want so in terms of provenance of what you're

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Speaker 2: buying from them or what they're offering for you to buy,

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Speaker 2: in terms of you're being clear on the providence of it.

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Speaker 2: And for example, that is not being ways not coming

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Speaker 2: from cow's milk, that's sort of where the herd's been

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Speaker 2: sitting in some being eating. You know, how do you

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Speaker 2: know that that's not the case? Does Fonterra give you

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Speaker 2: a certificate or something correct?

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Speaker 3: Yeah, that's right. Yeah, so's there's a lot of back

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Speaker 3: and forth with dairies and processes about you know, what's

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Speaker 3: done in Australia. We have very strict rules actually, yeah,

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Speaker 3: so there's for dairy to come into Australia in the

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Speaker 3: first place, it has to be normally very high standard

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Speaker 3: and very safe, so free and foot in mouth disease

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Speaker 3: and all of that kind of thing. So I think

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Speaker 3: we have one of the high standards in the world.

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Speaker 2: But when it comes to day it comes to dairy. Yeah,

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Speaker 2: so do we import the milk Sometimes?

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Speaker 3: I don't think we import the milk, but we certainly

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Speaker 3: import completed way protein powders. So yeah, I mean, look,

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Speaker 3: we also use American way protein, and some of those

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Speaker 3: are really high quality. But again we've got some very

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Speaker 3: fussy standards in terms of how height needs be in protein,

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Speaker 3: how the carbohydrates are, and then other information about being

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Speaker 3: hormone free inside.

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Speaker 1: Because I saw something the other day, I can't rememberhe

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Speaker 1: it was, I was listening to it. But let's say

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Speaker 1: they make a batch of protein which is prote powdered,

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Speaker 1: and it might be in a big one ton machine.

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Speaker 1: What if you call it like a big.

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Speaker 2: Container of one ton, and they and that they were

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Speaker 2: saying that. Now in the United States you can get

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Speaker 2: batch testing done. Yes, per batch, No, it was, let's

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Speaker 2: call it per ton yep. So someone goes into that

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Speaker 2: one batch and scrip a little bit out from where

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Speaker 2: I don't know, and sends it off to a lab

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Speaker 2: and get its test, gets it tested for contaminants.

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Speaker 1: I guess, yes, what are they testing for?

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Speaker 3: Normally, if you're doing away protein, you could be testing

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Speaker 3: for micros. So that's microbes, yes, yeap, bacteria yep, exactly.

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Speaker 3: But the more common tests that we do and others

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Speaker 3: in our industry should be doing, is the protein quality testing.

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Speaker 3: So that's basically there. If I'm paying for a way

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Speaker 3: protein isolate that says it's ninety percent protein. I want

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Speaker 3: to ensure that I've given given that to customers. Now,

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Speaker 3: something unique about pol Nutrients. For look, it's probably twelve

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Speaker 3: or thirteen years we've been testing four batches a protein

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Speaker 3: every single month, and we have all of those results

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Speaker 3: from you know, twelve years ago to now. That'd be

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Speaker 3: close to one thousand lab tests on our website. So

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Speaker 3: if you're buying away protein isolator or concentrate from us

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00:17:30,760 --> 00:17:33,119
Speaker 3: or one of our protein blends, literally you can go

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Speaker 3: back more than ten years and check, you know, what

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Speaker 3: batch was that, what protein level do we claim it was?

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Speaker 3: And then what it was and where the only company

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Speaker 3: Australia that's people do sporadic tests and might have a

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Speaker 3: few things on their website that might be a couple

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Speaker 3: of years old or whatever else, but we literally have

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Speaker 3: I think it would be close to one thousand lab

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Speaker 3: reports on our website.

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Speaker 2: Do we in Australia have some sort of stamp to

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Speaker 2: say something's been batch tested or approved by I don't

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Speaker 2: know TJ or whoever it is. Somebody here is there's

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Speaker 2: some authority that.

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Speaker 3: Is not not exactly so we have has to testing,

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Speaker 3: which is all about band substances. Yeah, but that that's separate,

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Speaker 3: so it has to really covers all the band ingredients

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Speaker 3: so antidoping stuff. Yeah, but the quality testing is completely

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Speaker 3: separate to that, and that's I guess with orditors. You know,

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Speaker 3: if you're ordered by New South Wales Food Authority, that's

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Speaker 3: company in New South Wales or Past Area Authority for US,

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Speaker 3: you're basically just showing them your your test results and things,

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Speaker 3: and that's not as strictly audited. The more strict auditing

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Speaker 3: is around the microbe levels and stuff.

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Speaker 2: So we just quickly bring it into I don't want

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Speaker 2: to just sit on this too long because it's quite dense,

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Speaker 2: but we're looking at micro level lot microbe levels, which

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Speaker 2: is probably indicating bacteria and bad stuff.

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Speaker 3: Let's manea and whatever else, and basically saying that we're

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Speaker 3: free of all.

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Speaker 2: That things made it sick. The second one is the

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Speaker 2: actual amount of protein in the batches, like per whatever

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Speaker 2: it is. And and the final one is that's not

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Speaker 2: contaminants but like or no additives, things that like wader

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Speaker 2: would like an athlete can't use like water would something

398
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Speaker 2: like wide it would be against like us R or

399
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Speaker 2: would have the equivalent of the United States. So there's

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Speaker 2: sort of three things. And then when it comes to

401
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Speaker 2: looking at protein content, is there a a quality there

402
00:19:36,720 --> 00:19:39,080
Speaker 2: is there some protein it's better quality than others?

403
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Speaker 1: I don't mean.

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Speaker 2: What I don't mean by that is like if a

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Speaker 2: consumer is looking at that, is there like an equality protein,

406
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Speaker 2: B quality protein, a super quality protein, or is something

407
00:19:49,920 --> 00:19:52,280
Speaker 2: becomes a B quality protein because it's got maybe got

408
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Speaker 2: some some small insignificant amount of contaminants in there.

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Speaker 3: Look, I think that genuityf we're talking about an A

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00:20:00,359 --> 00:20:03,080
Speaker 3: and B and C quality protein that would be based

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00:20:03,160 --> 00:20:06,119
Speaker 3: on what former protein is. So, way protein it almost

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00:20:06,200 --> 00:20:09,720
Speaker 3: always considered an A class protein. And then that's also

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00:20:09,760 --> 00:20:12,760
Speaker 3: determined by it's a meno acid combination. Yep. So your

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Speaker 3: ability to build muscle from protein we're based on what's

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Speaker 3: its actual amino acid composition. Right now, Way protein is

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Speaker 3: generally considered the best because it has a higher level

417
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Speaker 3: of a branch and of mino acids and essential amino acids,

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Speaker 3: and it's better than let's say, collagen and also plant

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Speaker 3: proteins for building muscle.

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Speaker 1: For that reason, it's also quite bi available in the time.

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Speaker 3: Is that's right? Yeah, yep.

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Speaker 1: Yeah, it's a combination of that something unless you sort

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Speaker 1: of allerdes you to milk.

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Speaker 3: Yep. It has the highest biovailability. And whenever they've run

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Speaker 3: tests on plant proteins versus way proteins, almost always that

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Speaker 3: way proteins will give a better result in terms of

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Speaker 3: building muscle and recovery.

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Speaker 2: So I mean, and I mean, I was talking about

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Speaker 2: this the other day to Simon Hill on our Project

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Speaker 2: one hundred show, and is it. I mean, you're obviously

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Speaker 2: that you've got scientists and all sorts of working for you,

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00:21:01,480 --> 00:21:02,840
Speaker 2: and we'll come back to that. You know how many

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00:21:02,880 --> 00:21:04,480
Speaker 2: people you are working for in a moment, and you know.

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Speaker 1: Where you distribute, et cetera.

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Speaker 2: But in terms of you know, people walk around these

436
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Speaker 2: days saying, well, we should be taking between one point

437
00:21:12,960 --> 00:21:16,040
Speaker 2: six and two point two grams of protein per kilogram

438
00:21:16,160 --> 00:21:19,639
Speaker 2: of weight. Do you, guys, as an organization, you have

439
00:21:19,680 --> 00:21:20,239
Speaker 2: a view on that?

440
00:21:21,359 --> 00:21:24,879
Speaker 3: Yeah, I mean, I think it looks certainly that most

441
00:21:24,880 --> 00:21:27,760
Speaker 3: of the science when it comes to healthy living, longevity,

442
00:21:27,760 --> 00:21:30,760
Speaker 3: building muscle seems to be about that, you know, two

443
00:21:30,760 --> 00:21:34,400
Speaker 3: grams per kilo. But look, I think it really depends,

444
00:21:34,400 --> 00:21:36,520
Speaker 3: you know, if you're an endurance athlete that say, you

445
00:21:36,600 --> 00:21:38,560
Speaker 3: might be having a high level of carbs and lower

446
00:21:38,640 --> 00:21:41,399
Speaker 3: level of protein. If you're cutting weight for an event

447
00:21:41,720 --> 00:21:44,080
Speaker 3: or something in a sporting event or boxing match, then

448
00:21:44,200 --> 00:21:46,280
Speaker 3: you may change that a little bit too. But that

449
00:21:46,440 --> 00:21:49,399
Speaker 3: seems to be the generally sort of respected number.

450
00:21:49,520 --> 00:21:52,720
Speaker 2: Let's call it a Joe blow walking around. You know,

451
00:21:52,840 --> 00:21:54,720
Speaker 2: he's fifty years of age.

452
00:21:55,520 --> 00:21:56,400
Speaker 1: Trains every day.

453
00:21:57,240 --> 00:21:59,280
Speaker 2: About myself, I'm not that I'm a bit old enough,

454
00:21:59,320 --> 00:22:04,800
Speaker 2: but the trains every day probably you know, burns seven

455
00:22:04,840 --> 00:22:09,320
Speaker 2: hundred calories per session, not the same every day. You know,

456
00:22:09,359 --> 00:22:14,280
Speaker 2: pretty much do something every day. You know, I get

457
00:22:14,320 --> 00:22:18,359
Speaker 2: good sleep, I think. I mean, just from what I'm read,

458
00:22:18,840 --> 00:22:21,000
Speaker 2: I think I probably need ben Like I probably need

459
00:22:21,640 --> 00:22:24,120
Speaker 2: two grams per kilogram, but there's no way I can

460
00:22:24,119 --> 00:22:27,120
Speaker 2: eat it. I just can't. Like I'm eighty five killos.

461
00:22:27,200 --> 00:22:29,600
Speaker 2: It means I need one hundred and seventy grams of

462
00:22:31,040 --> 00:22:32,560
Speaker 2: protein as well as other stuff.

463
00:22:33,720 --> 00:22:35,920
Speaker 1: It's just too much for me to eat. Yeah, because

464
00:22:35,920 --> 00:22:37,320
Speaker 1: the amount of protein.

465
00:22:37,119 --> 00:22:38,600
Speaker 2: Get out of meat. It means I've got a lot

466
00:22:38,600 --> 00:22:41,800
Speaker 2: of meat. Yes, you know, it's just because as you

467
00:22:41,840 --> 00:22:44,720
Speaker 2: get older, I mean you're too young, but not too young.

468
00:22:44,760 --> 00:22:49,080
Speaker 2: You're very young, fortunately young. One thing that happens is

469
00:22:49,080 --> 00:22:51,160
Speaker 2: you get older, you lose your appetite because all the

470
00:22:51,200 --> 00:22:54,000
Speaker 2: things that create appetite they start to sort of disappear

471
00:22:54,040 --> 00:22:57,880
Speaker 2: a bit, you know, everything, anybody sort of reduce everything,

472
00:22:58,040 --> 00:23:03,200
Speaker 2: and and therefore you're not as hungry. Yes, it's weird,

473
00:23:03,200 --> 00:23:05,440
Speaker 2: think like it's weirdest thing. When I was your age, young,

474
00:23:05,520 --> 00:23:08,080
Speaker 2: I was always hungry, perpetually hungry, and I could like

475
00:23:08,119 --> 00:23:11,000
Speaker 2: something's forcing me to need all the time. Now you know,

476
00:23:11,200 --> 00:23:14,639
Speaker 2: I've got a I'm conscious of it's time you've got

477
00:23:14,640 --> 00:23:17,800
Speaker 2: to eat, and I'm very conscious of getting enough protein

478
00:23:17,840 --> 00:23:21,320
Speaker 2: into my system because otherwise, I know from the boxing,

479
00:23:21,400 --> 00:23:24,000
Speaker 2: like if you don't need enough protein and you're training hard,

480
00:23:24,040 --> 00:23:26,760
Speaker 2: all that happens is your muscle started to deplete, and

481
00:23:27,160 --> 00:23:29,080
Speaker 2: which say, okay, if you're trying to make weight, but

482
00:23:29,200 --> 00:23:31,960
Speaker 2: I don't need to make weight. I need to keep

483
00:23:32,000 --> 00:23:36,760
Speaker 2: my strength and my muscle volume to a certain level

484
00:23:36,920 --> 00:23:40,240
Speaker 2: to avoid injury. Yep, I don't mean training injury. I

485
00:23:40,320 --> 00:23:44,040
Speaker 2: just mean falling over. You just been able to carry

486
00:23:44,119 --> 00:23:46,840
Speaker 2: stuff around, you know what I mean. So protein is

487
00:23:46,880 --> 00:23:51,760
Speaker 2: like critical, critically important to something like me, amongst other things.

488
00:23:51,760 --> 00:23:53,840
Speaker 2: As other things critically important to me too, but protein's

489
00:23:53,880 --> 00:23:57,200
Speaker 2: really important to me. So I'm I'm just very interested

490
00:23:57,240 --> 00:24:01,240
Speaker 2: to hear you know where you you're researchers and your

491
00:24:01,320 --> 00:24:04,640
Speaker 2: organizations research is around levels of protein.

492
00:24:05,720 --> 00:24:07,760
Speaker 3: I think pretty much spot on to what you're saying

493
00:24:07,800 --> 00:24:11,600
Speaker 3: about the two grams per killer body weight without doing

494
00:24:11,600 --> 00:24:13,840
Speaker 3: a hard sell here. But that's why things like way

495
00:24:13,920 --> 00:24:16,560
Speaker 3: protein shakes it so good because let's say you can

496
00:24:16,600 --> 00:24:18,680
Speaker 3: only get one hundred and ten hundred and twenty grams

497
00:24:18,720 --> 00:24:20,840
Speaker 3: easily from your food. A couple of shakes a day

498
00:24:20,960 --> 00:24:23,520
Speaker 3: might bump up that fifty to sixty grams that extra amount,

499
00:24:23,960 --> 00:24:26,399
Speaker 3: and it's pretty easy to have this without affecting your

500
00:24:26,440 --> 00:24:28,920
Speaker 3: appetite too much. Yeah, you know, so I think that

501
00:24:28,920 --> 00:24:31,360
Speaker 3: that's and it's so cost effective. I mean, our most

502
00:24:31,400 --> 00:24:34,359
Speaker 3: expensive WPI and it's our premium product is still like

503
00:24:34,440 --> 00:24:37,600
Speaker 3: you know, at the moment, what dollar fifty served dollars

504
00:24:37,600 --> 00:24:39,840
Speaker 3: seventy year serve at most compter to a one hundred

505
00:24:39,840 --> 00:24:42,560
Speaker 3: gram steak that's the same amount of protein exactly give

506
00:24:42,600 --> 00:24:44,520
Speaker 3: you other things is too, probably taste a bit better,

507
00:24:44,520 --> 00:24:46,639
Speaker 3: but still you got to cook the bloody things you

508
00:24:46,640 --> 00:24:47,359
Speaker 3: want to go to buy it.

509
00:24:47,400 --> 00:24:50,239
Speaker 1: You got to cook it, then you've got to eat it,

510
00:24:50,359 --> 00:24:52,959
Speaker 1: and then you've got to digest it. Yes, and it's

511
00:24:53,040 --> 00:24:53,720
Speaker 1: going to cost.

512
00:24:53,560 --> 00:24:57,800
Speaker 2: You maybe fifty bucks forty five dollars plus time.

513
00:24:57,960 --> 00:24:58,160
Speaker 3: Yeah.

514
00:24:58,200 --> 00:25:01,160
Speaker 2: Yeah, yeah, So you're saying it's like the thirty grams

515
00:25:01,240 --> 00:25:02,720
Speaker 2: broad this is probably going to cost.

516
00:25:02,520 --> 00:25:03,560
Speaker 1: You thirty couple of bucks.

517
00:25:03,640 --> 00:25:06,720
Speaker 3: Yeah, thirty grams serve is sort of twenty six grams

518
00:25:06,720 --> 00:25:09,000
Speaker 3: of protein and that's yeah, I think at the moment,

519
00:25:09,280 --> 00:25:12,119
Speaker 3: because there's fluctuations and dairy markets, so this does change.

520
00:25:12,119 --> 00:25:14,680
Speaker 3: But maybe about a dollar fifty dollars sixty year serve. Yeah,

521
00:25:14,800 --> 00:25:17,440
Speaker 3: so yeah, very very cost effective and it's i mean

522
00:25:17,720 --> 00:25:20,160
Speaker 3: one of the criticism people had this supplements years ago

523
00:25:20,160 --> 00:25:23,280
Speaker 3: in protein is it's expensive, and it's like it's actually not.

524
00:25:23,400 --> 00:25:25,160
Speaker 3: It can be a really cost effective way of getting

525
00:25:25,160 --> 00:25:25,600
Speaker 3: your protein.

526
00:25:25,600 --> 00:25:26,679
Speaker 1: I never thought of it like that.

527
00:25:26,760 --> 00:25:28,680
Speaker 2: Like, you know, if you can compare it to where

528
00:25:28,680 --> 00:25:30,960
Speaker 2: you're going to get another thirty grams of protein from yep,

529
00:25:31,400 --> 00:25:33,040
Speaker 2: and you add time to it as well.

530
00:25:33,359 --> 00:25:36,600
Speaker 1: That just explodes the cost. The price. So a couple

531
00:25:36,640 --> 00:25:38,080
Speaker 1: of bucks, that's that's that's cool.

532
00:25:38,520 --> 00:25:40,719
Speaker 2: I'm getting asked to go to the break, which I'm

533
00:25:40,720 --> 00:25:41,720
Speaker 2: going to do it together break, I want to come

534
00:25:41,720 --> 00:25:43,800
Speaker 2: back and straight back and talk to you about creatine.

535
00:25:43,800 --> 00:25:46,480
Speaker 2: I want to talk to you about your digestive, your

536
00:25:46,600 --> 00:25:50,359
Speaker 2: enzymes or your digesti fusion. But I also want to

537
00:25:50,400 --> 00:25:53,080
Speaker 2: just talk to you about your whole range of skews.

538
00:25:53,160 --> 00:25:55,280
Speaker 2: If you've got like I don't think most people realize

539
00:25:55,320 --> 00:25:59,199
Speaker 2: you have a massive range of stuff from hydration drinks

540
00:25:59,240 --> 00:26:03,240
Speaker 2: to greens stole drinks and over those algas.

541
00:26:02,880 --> 00:26:04,000
Speaker 1: And like it.

542
00:26:04,119 --> 00:26:06,399
Speaker 2: It's mind boggling what you guys have. Mostly we wouldn't

543
00:26:06,400 --> 00:26:08,680
Speaker 2: even know unless they go to the website. But we're

544
00:26:08,680 --> 00:26:20,040
Speaker 2: going together. It comes straight back. Okay, So I'm back

545
00:26:20,080 --> 00:26:21,840
Speaker 2: here with Ben Crowley and he's the founder and director

546
00:26:21,840 --> 00:26:24,600
Speaker 2: of Bolk Nutrients. We've just been talking about protein, actually just

547
00:26:24,720 --> 00:26:28,879
Speaker 2: mostly I guess I wanted to. And we've got a

548
00:26:28,920 --> 00:26:30,640
Speaker 2: bit of a story about how you sort of got

549
00:26:30,640 --> 00:26:35,280
Speaker 2: into this this this game, let's call it nutritional game,

550
00:26:35,280 --> 00:26:37,879
Speaker 2: because it's not just about protein powder, it's about nutrients,

551
00:26:38,240 --> 00:26:42,879
Speaker 2: nutrition generally and clearly Tasmanian, how important you think is

552
00:26:42,880 --> 00:26:47,359
Speaker 2: by the way, how important is provenence? Like where what

553
00:26:47,440 --> 00:26:51,080
Speaker 2: are the origins of ingredients? How important is that to you?

554
00:26:51,080 --> 00:26:55,160
Speaker 3: Look, it's reasonably important. But I mean we're completely honest here.

555
00:26:55,240 --> 00:26:59,080
Speaker 3: So things like pharmaceutical ingredients, so the vitamins and minerals

556
00:26:59,119 --> 00:27:01,760
Speaker 3: and those ingredients they almost always making China now and

557
00:27:01,800 --> 00:27:04,320
Speaker 3: they get added that's right. But don't get me wrong,

558
00:27:04,359 --> 00:27:07,520
Speaker 3: Like I mean, the biggest pharmaceutical companies and health companies

559
00:27:07,560 --> 00:27:10,000
Speaker 3: and the most expensive in Australia are all getting those

560
00:27:10,119 --> 00:27:10,840
Speaker 3: ingredients from China.

561
00:27:10,960 --> 00:27:14,240
Speaker 2: Yeah, yeah, why won't tell you that directly. By the way,

562
00:27:14,359 --> 00:27:16,680
Speaker 2: what is it though, then, like what is it? China

563
00:27:16,840 --> 00:27:19,520
Speaker 2: sort of dominates that environment that parmatudent.

564
00:27:19,800 --> 00:27:22,360
Speaker 3: I think that's just really invested heavily into it. Yeah,

565
00:27:22,359 --> 00:27:24,520
Speaker 3: and their standards have risen and yeah, certainly over the

566
00:27:24,600 --> 00:27:27,000
Speaker 3: last five to ten years they've gotten really really good.

567
00:27:27,520 --> 00:27:30,119
Speaker 3: H and yeah, I think ninety percent of the world's

568
00:27:30,119 --> 00:27:33,200
Speaker 3: pharmaceuticals would come from there. Don't quote me on that number.

569
00:27:33,320 --> 00:27:35,000
Speaker 3: It is very high, it really is.

570
00:27:35,080 --> 00:27:39,240
Speaker 2: Well, it's like electronics, you know, there's hardly an electronic

571
00:27:39,760 --> 00:27:43,760
Speaker 2: device that doesn't have the bulk of its electronics come

572
00:27:43,760 --> 00:27:44,320
Speaker 2: out of China.

573
00:27:44,440 --> 00:27:46,560
Speaker 1: Yeah, in the world, yeah yeah, yeah.

574
00:27:46,720 --> 00:27:49,280
Speaker 2: And by the way, everything's well built, like you know,

575
00:27:49,320 --> 00:27:51,600
Speaker 2: we have been through this process of using China in

576
00:27:51,680 --> 00:27:55,560
Speaker 2: different business that I've involved with, and like it's not

577
00:27:56,680 --> 00:28:00,600
Speaker 2: backward stuff. You go on these joints and like it's amazing,

578
00:28:00,800 --> 00:28:02,080
Speaker 2: it's so big.

579
00:28:02,400 --> 00:28:03,040
Speaker 1: So clean.

580
00:28:03,640 --> 00:28:07,280
Speaker 2: Everyone's got like masks on and suits on. And I

581
00:28:07,320 --> 00:28:09,760
Speaker 2: don't mean business suits. I'm talking about like sort of

582
00:28:10,119 --> 00:28:12,960
Speaker 2: decontamination suits. They walk work or own things on their feet.

583
00:28:13,359 --> 00:28:17,880
Speaker 2: It's heavily heavily heavily controlled, very very strict, and so

584
00:28:17,920 --> 00:28:19,680
Speaker 2: that sort of makes sense to me when you said

585
00:28:19,720 --> 00:28:23,240
Speaker 2: that about the nutrient world or about pharmaceuticals. At least

586
00:28:23,760 --> 00:28:26,680
Speaker 2: you add pharmaceuticals to your protein.

587
00:28:26,920 --> 00:28:29,520
Speaker 3: Not this one. No, so almost all the ingredients from

588
00:28:29,560 --> 00:28:32,800
Speaker 3: there will be from Australian, New Zealand or Europe. With

589
00:28:32,880 --> 00:28:34,960
Speaker 3: the protein and its tiny a little bit of artificial

590
00:28:35,000 --> 00:28:37,640
Speaker 3: sweetenert but we use that the safest artificial sweetener.

591
00:28:38,600 --> 00:28:40,600
Speaker 1: Sucralose sucerlose. Yeah, now what is that?

592
00:28:41,160 --> 00:28:43,800
Speaker 3: So it basically modified sugar, but it's about six hundred

593
00:28:43,840 --> 00:28:45,240
Speaker 3: times sweeter than sugar.

594
00:28:45,120 --> 00:28:46,680
Speaker 1: Right, so you don't have to use use a little bit,

595
00:28:46,800 --> 00:28:47,160
Speaker 1: that's right.

596
00:28:47,160 --> 00:28:48,760
Speaker 3: And the reason why we can't use the sugar is

597
00:28:48,760 --> 00:28:50,520
Speaker 3: because it adds all the carbs and you are yes

598
00:28:50,920 --> 00:28:52,920
Speaker 3: as low carb as possible. That said We've got some

599
00:28:53,000 --> 00:28:56,040
Speaker 3: natural varieties where we use a combination of stevia and

600
00:28:56,360 --> 00:29:00,520
Speaker 3: the martin, which is an ingredient and a natural sweeteners ingredient,

601
00:29:00,800 --> 00:29:03,720
Speaker 3: and they're getting pretty close in terms of how close

602
00:29:03,800 --> 00:29:06,480
Speaker 3: they taste to a real sugar.

603
00:29:06,600 --> 00:29:09,080
Speaker 1: You have some body they're standing there all day long

604
00:29:09,120 --> 00:29:09,960
Speaker 1: taste and everything.

605
00:29:10,120 --> 00:29:11,760
Speaker 3: Well, we do a lot of a lot of R

606
00:29:11,760 --> 00:29:13,400
Speaker 3: and D and a lot of tasting and that's sort

607
00:29:13,440 --> 00:29:15,600
Speaker 3: of the part of the development that I really love.

608
00:29:16,320 --> 00:29:19,320
Speaker 3: But yeah, look, our staff at constantly tasting stuff, you know,

609
00:29:19,360 --> 00:29:22,680
Speaker 3: because our R and D team working away testing new formulas,

610
00:29:22,720 --> 00:29:25,640
Speaker 3: looking at competitors products, and if you work at both nutrients,

611
00:29:25,680 --> 00:29:27,440
Speaker 3: you'll be pretty used to it. We've got on a

612
00:29:27,520 --> 00:29:29,680
Speaker 3: B tests, you know, you'll have two tests in front

613
00:29:29,720 --> 00:29:31,840
Speaker 3: of you and you have to give you a score,

614
00:29:31,920 --> 00:29:35,440
Speaker 3: and that's normally we do them blind. Yep. Yeah, So

615
00:29:35,480 --> 00:29:38,400
Speaker 3: if you don't like taking supplements and sipping on different

616
00:29:38,400 --> 00:29:41,520
Speaker 3: things and giving feedback, probably not for you. Working for

617
00:29:41,520 --> 00:29:42,560
Speaker 3: Bok Nutrients.

618
00:29:42,840 --> 00:29:44,520
Speaker 1: How many people got work for you now.

619
00:29:44,680 --> 00:29:47,840
Speaker 3: I think it's close to one hundred and twenty, So all.

620
00:29:47,680 --> 00:29:49,760
Speaker 1: Down and Tasi, all in Tasy, Yeah, we're all but

621
00:29:49,880 --> 00:29:50,480
Speaker 1: one in Tasi.

622
00:29:50,560 --> 00:29:52,520
Speaker 3: We do have a special guy in Sydney that's worked

623
00:29:52,560 --> 00:29:54,080
Speaker 3: for us for oh gosh, it must be about ten

624
00:29:54,160 --> 00:29:58,640
Speaker 3: years now, your customer service guy. But yeah, otherwise all

625
00:29:58,640 --> 00:30:01,600
Speaker 3: in Tasy and we just love live there. It's a beautiful.

626
00:30:01,200 --> 00:30:02,920
Speaker 1: Place, sure is. I mean I was down there this

627
00:30:02,960 --> 00:30:03,520
Speaker 1: week as you know.

628
00:30:04,080 --> 00:30:07,880
Speaker 2: So, but in terms of people who work for you,

629
00:30:07,920 --> 00:30:09,840
Speaker 2: how many when you first kick this business off?

630
00:30:09,920 --> 00:30:10,840
Speaker 1: How many people were there?

631
00:30:11,120 --> 00:30:13,120
Speaker 3: So look, well it was it was just me and

632
00:30:13,160 --> 00:30:15,920
Speaker 3: I was working for the government part time, and I

633
00:30:15,960 --> 00:30:17,880
Speaker 3: think it was about I had about four or five

634
00:30:17,960 --> 00:30:20,920
Speaker 3: staff before, and they were part timers. Before I looked

635
00:30:20,920 --> 00:30:22,800
Speaker 3: at all the invoices. One day I said to my

636
00:30:22,840 --> 00:30:25,440
Speaker 3: wife said, I don't think I need this job anymore.

637
00:30:25,480 --> 00:30:27,000
Speaker 3: I think I can just you know, keep kicking on

638
00:30:27,080 --> 00:30:28,200
Speaker 3: with this folk Nutrients thing.

639
00:30:28,840 --> 00:30:32,040
Speaker 2: So that's from how you literally started started the business

640
00:30:32,280 --> 00:30:34,720
Speaker 2: actually a part time job, part time, part time.

641
00:30:34,720 --> 00:30:36,920
Speaker 3: I always wanted to be, you know, the thing that

642
00:30:37,000 --> 00:30:40,480
Speaker 3: I do. But I'm reasonably I would say that I'm

643
00:30:40,560 --> 00:30:43,680
Speaker 3: quite aspirational and a bit radical, my deears, But economically

644
00:30:43,680 --> 00:30:47,280
Speaker 3: I've always been pretty conservative, you know, so invested cash

645
00:30:47,280 --> 00:30:49,840
Speaker 3: flow as much as possible, borrowed as little as possible,

646
00:30:50,480 --> 00:30:52,600
Speaker 3: but made a lot of smart decisions in terms of

647
00:30:52,600 --> 00:30:54,360
Speaker 3: building the business while de risking.

648
00:30:54,440 --> 00:30:56,120
Speaker 2: So how did you get your so how did your

649
00:30:57,120 --> 00:30:59,400
Speaker 2: your distribution is all online, but you had to be

650
00:30:59,520 --> 00:31:01,840
Speaker 2: a lot of gis behind it. Yes, in other words, ie,

651
00:31:01,840 --> 00:31:05,400
Speaker 2: you online, I buy one of these, I get the dojesfusion,

652
00:31:05,720 --> 00:31:08,040
Speaker 2: I tick a box, whatever it is, go into the cart,

653
00:31:08,200 --> 00:31:08,480
Speaker 2: put it.

654
00:31:08,440 --> 00:31:09,280
Speaker 1: In my card, buy it.

655
00:31:10,160 --> 00:31:11,840
Speaker 2: So the first thing you had to do was establish

656
00:31:11,840 --> 00:31:15,280
Speaker 2: your website and all the all the e commerce on there.

657
00:31:15,360 --> 00:31:16,920
Speaker 1: Yes, how do you do that sort of stuff?

658
00:31:17,120 --> 00:31:19,560
Speaker 3: Yeah, well that's actually an area I'm not particularly strong at.

659
00:31:19,600 --> 00:31:23,360
Speaker 3: So my my sort of real strength is around I

660
00:31:23,360 --> 00:31:25,840
Speaker 3: guess that the business structure and the model in terms

661
00:31:25,840 --> 00:31:29,920
Speaker 3: of you know, suppliers, manufacturers, blending the product or the

662
00:31:29,960 --> 00:31:35,040
Speaker 3: recipe development, that kind of thing. The e commerce side,

663
00:31:35,120 --> 00:31:37,640
Speaker 3: I think I use some friends and you know, so

664
00:31:37,800 --> 00:31:40,480
Speaker 3: sits and whatever else to start with. But now, you know,

665
00:31:40,520 --> 00:31:42,400
Speaker 3: I mean, we've got a team of oh gosh, I've

666
00:31:42,400 --> 00:31:44,400
Speaker 3: got to get this wrong. It's like two or three

667
00:31:44,480 --> 00:31:46,720
Speaker 3: data guys and about six web devs in our team,

668
00:31:46,840 --> 00:31:51,840
Speaker 3: you know, So it's completely different proposition now. But yeah,

669
00:31:51,840 --> 00:31:53,840
Speaker 3: those guys are probably lucky because I never get in

670
00:31:53,880 --> 00:31:54,920
Speaker 3: their way because.

671
00:31:54,720 --> 00:31:57,120
Speaker 1: Because I don't know what they're doing, they know more

672
00:31:57,120 --> 00:31:57,840
Speaker 1: about it than you do.

673
00:31:58,280 --> 00:32:00,720
Speaker 2: And so you got so then you you've got and

674
00:32:00,760 --> 00:32:03,200
Speaker 2: then you've got the logistics. So I mean getting stuff,

675
00:32:03,240 --> 00:32:06,880
Speaker 2: I mean the last mile or the delivery piece is critical,

676
00:32:07,240 --> 00:32:10,200
Speaker 2: you know, in terms of experience. Yes, if I'm a

677
00:32:10,200 --> 00:32:12,800
Speaker 2: customer first, especially for my first time customer, I'm trying

678
00:32:12,800 --> 00:32:15,640
Speaker 2: you out, and the thing gets thrown over the bloody

679
00:32:15,640 --> 00:32:17,720
Speaker 2: fence or something, the dog gets hold of it or whatever,

680
00:32:18,840 --> 00:32:21,920
Speaker 2: how did you go about organizing the logistics and the

681
00:32:21,960 --> 00:32:23,080
Speaker 2: last mile party business?

682
00:32:23,840 --> 00:32:27,200
Speaker 3: So we deal with I guess different postage partners, but

683
00:32:27,320 --> 00:32:29,520
Speaker 3: predominantly for the last ten years on what it's been

684
00:32:29,560 --> 00:32:33,320
Speaker 3: Australia post and we have a really good relationship with them. Yeah,

685
00:32:33,360 --> 00:32:36,920
Speaker 3: so I guess we've kind of really pushed their level

686
00:32:36,920 --> 00:32:39,120
Speaker 3: of service because one of the problems within any kind

687
00:32:39,160 --> 00:32:42,040
Speaker 3: of business is that if you've got associates that you're

688
00:32:42,080 --> 00:32:46,600
Speaker 3: dealing with, your service is only the standard of those

689
00:32:46,600 --> 00:32:49,800
Speaker 3: of theirs. Yeah, yep, yep. So we certainly push customer

690
00:32:49,800 --> 00:32:53,080
Speaker 3: service as much as we can. We take stuff off

691
00:32:53,120 --> 00:32:54,960
Speaker 3: their hands we can. In terms of tracking, there's lots

692
00:32:55,000 --> 00:32:57,560
Speaker 3: of automation and stuff now. But I'd say as a

693
00:32:57,640 --> 00:32:59,960
Speaker 3: larger company, we just get a better level of service too.

694
00:33:00,480 --> 00:33:02,880
Speaker 3: But where we're always pushing them and look to be honest,

695
00:33:03,160 --> 00:33:05,120
Speaker 3: we actually consider them a great partner. They're a big

696
00:33:05,160 --> 00:33:06,280
Speaker 3: part of our success story.

697
00:33:06,800 --> 00:33:10,240
Speaker 2: So yeah, and through Star Trek Wars, through Australia Posts,

698
00:33:10,240 --> 00:33:10,840
Speaker 2: through Austraight Post.

699
00:33:11,000 --> 00:33:13,120
Speaker 3: Of the biggest difference between us and a lot of

700
00:33:13,120 --> 00:33:16,520
Speaker 3: companies based on what we call the mainland as Tasmanians

701
00:33:16,800 --> 00:33:19,200
Speaker 3: is that we send about eighty percent or more of

702
00:33:19,200 --> 00:33:21,760
Speaker 3: our orders go express post. So if you order anything

703
00:33:21,840 --> 00:33:24,320
Speaker 3: under three and a half kilos, we'll send that express

704
00:33:24,320 --> 00:33:25,680
Speaker 3: and that way it'll get to you in a day

705
00:33:25,800 --> 00:33:28,560
Speaker 3: or two. And that tends to take the stress off

706
00:33:28,600 --> 00:33:30,440
Speaker 3: the customer service team and the rest of the business

707
00:33:30,480 --> 00:33:32,720
Speaker 3: because you've got the order before you've thought too much

708
00:33:32,760 --> 00:33:33,200
Speaker 3: about it.

709
00:33:33,320 --> 00:33:33,480
Speaker 1: Yeah.

710
00:33:33,560 --> 00:33:38,560
Speaker 2: Perfect, So you've got your e commerce piece, you put

711
00:33:38,600 --> 00:33:41,000
Speaker 2: your experts in there, You've got your logistics, which is

712
00:33:41,000 --> 00:33:42,760
Speaker 2: making sure I get the product that I go on

713
00:33:42,800 --> 00:33:45,280
Speaker 2: to through the e commerce site. And then the most

714
00:33:45,280 --> 00:33:47,920
Speaker 2: important part now is a product. Yes, and that's where

715
00:33:47,920 --> 00:33:50,960
Speaker 2: you get involved. And you said to me that most

716
00:33:51,000 --> 00:33:52,880
Speaker 2: people working a joint at some stage or raither go

717
00:33:52,960 --> 00:33:55,400
Speaker 2: to do an A B test where their test taste.

718
00:33:55,440 --> 00:33:57,800
Speaker 2: It's just everyone, like even the econmost dudes, they get

719
00:33:57,800 --> 00:33:58,480
Speaker 2: to get it and do it.

720
00:33:59,240 --> 00:34:01,920
Speaker 3: Absolutely. Yeah, No, we have. We've we've got two sites.

721
00:34:01,960 --> 00:34:05,360
Speaker 3: We've got one where our main factory and the supporting

722
00:34:05,400 --> 00:34:09,360
Speaker 3: staff there. We've got managers and manly based there, so

723
00:34:09,400 --> 00:34:11,919
Speaker 3: all that dispatch and production happens there. And then we've

724
00:34:11,920 --> 00:34:15,000
Speaker 3: got another site which I mostly work from, where our marketing,

725
00:34:15,120 --> 00:34:18,960
Speaker 3: customer service and webdev team is. And yeah, but our

726
00:34:19,000 --> 00:34:21,080
Speaker 3: taste testers, the guys in R and D will come

727
00:34:21,160 --> 00:34:23,240
Speaker 3: up there sort of one day a week and ensure

728
00:34:23,239 --> 00:34:25,880
Speaker 3: that they get involved to and we're pretty big like that,

729
00:34:26,000 --> 00:34:28,759
Speaker 3: Like you know, we have extended team meetings in our

730
00:34:28,960 --> 00:34:33,479
Speaker 3: Christmas parties and midyear parties. Like we very diverse range

731
00:34:33,520 --> 00:34:36,200
Speaker 3: of jobs, you know, skills and pay levels and whatever.

732
00:34:36,239 --> 00:34:38,000
Speaker 3: But whenever we can kind of get together and you know,

733
00:34:38,080 --> 00:34:41,000
Speaker 3: celebrate that big team we have. We look for every opportunity.

734
00:34:41,120 --> 00:34:45,520
Speaker 3: You good with your people culturally, Yeah, look, it's huge

735
00:34:45,520 --> 00:34:47,719
Speaker 3: for me, so I've I think that one of the

736
00:34:47,760 --> 00:34:50,880
Speaker 3: things that inspired me most about starting a business is

737
00:34:51,280 --> 00:34:53,360
Speaker 3: wanting to create a place that people really wanted to

738
00:34:53,400 --> 00:34:57,359
Speaker 3: work and they felt respected and loved and supported because

739
00:34:57,360 --> 00:34:59,760
Speaker 3: I've had some pretty bad jobs and pretty bad bosses,

740
00:35:00,000 --> 00:35:02,560
Speaker 3: and for me, that's it's something that makes me most

741
00:35:02,560 --> 00:35:04,919
Speaker 3: proud about the company. And my sister in law, Jess,

742
00:35:04,920 --> 00:35:07,880
Speaker 3: so she's our general manager. I should mention her because

743
00:35:07,920 --> 00:35:11,400
Speaker 3: she's been an amazing part of the growth journeys in

744
00:35:11,440 --> 00:35:14,200
Speaker 3: the organization. But her and I have very similar values

745
00:35:14,239 --> 00:35:17,600
Speaker 3: when it comes to looking after people, supporting them and yeah,

746
00:35:17,680 --> 00:35:20,279
Speaker 3: just creat I think I'll give you this number. I

747
00:35:20,280 --> 00:35:23,200
Speaker 3: think of the ten people that started working for us,

748
00:35:23,239 --> 00:35:25,759
Speaker 3: our first ten employees, I think like seven are still

749
00:35:25,800 --> 00:35:27,920
Speaker 3: with us. And the reason why those others aren't is

750
00:35:27,920 --> 00:35:31,040
Speaker 3: that one became a full time mum, one retired, and

751
00:35:31,120 --> 00:35:32,680
Speaker 3: you know we have great staff retention.

752
00:35:33,040 --> 00:35:36,120
Speaker 2: Yeah, well, if I asked you, then mean I used

753
00:35:36,160 --> 00:35:38,719
Speaker 2: to often get us, still get us. So what do

754
00:35:38,760 --> 00:35:44,720
Speaker 2: you think therefore, is the definition for you in relation

755
00:35:44,840 --> 00:35:51,680
Speaker 2: to bog nutrients anyway this business? How would you define success?

756
00:35:52,200 --> 00:35:58,759
Speaker 3: I would say creating a creating a community around yourself

757
00:35:58,840 --> 00:36:02,640
Speaker 3: where you're supporting people and adding value and making their

758
00:36:02,680 --> 00:36:06,360
Speaker 3: lives better. And personally, I'd say putting myself in a

759
00:36:06,400 --> 00:36:10,200
Speaker 3: situation where I have autonomy in that I can choose

760
00:36:10,200 --> 00:36:11,839
Speaker 3: to do what I want, you know, choose to work

761
00:36:11,920 --> 00:36:14,120
Speaker 3: the way I want, and go and see things and

762
00:36:14,200 --> 00:36:17,200
Speaker 3: you know, buy things I want, et cetera. Having maximal

763
00:36:17,280 --> 00:36:21,719
Speaker 3: choice around that. Yeah, and then being able to spend

764
00:36:21,760 --> 00:36:24,000
Speaker 3: time with my family and friends and that kind of thing.

765
00:36:24,080 --> 00:36:30,160
Speaker 1: So your business has been and or has been funded

766
00:36:30,200 --> 00:36:33,319
Speaker 1: or whatever were the words I through the business profits?

767
00:36:33,360 --> 00:36:33,680
Speaker 3: Correct?

768
00:36:33,760 --> 00:36:35,799
Speaker 1: Yeah, And you haven't gone out to markets.

769
00:36:35,760 --> 00:36:38,560
Speaker 3: No, we haven't. We have lots of people always approaching us.

770
00:36:38,960 --> 00:36:41,520
Speaker 3: But we've been very fortunate, and that we've banked lots

771
00:36:41,560 --> 00:36:46,400
Speaker 3: of money tell us something probably really interesting about our company,

772
00:36:46,520 --> 00:36:50,320
Speaker 3: and this signifies how much we've grown. But that original

773
00:36:50,320 --> 00:36:52,399
Speaker 3: factory site that we're on at the moment, so it's

774
00:36:52,760 --> 00:36:56,520
Speaker 3: what is it, four acres of land, sixteen thousand square meters.

775
00:36:56,840 --> 00:36:59,400
Speaker 3: The factory itself is about original building was about two

776
00:36:59,400 --> 00:37:01,680
Speaker 3: and a half thousand square meters. Now we bought that

777
00:37:01,760 --> 00:37:05,319
Speaker 3: eleven years ago. Now we only used a tiny bit

778
00:37:05,360 --> 00:37:07,080
Speaker 3: of it at the time, and we got the building

779
00:37:07,200 --> 00:37:09,279
Speaker 3: very cheap. So it was an old Apple cool store,

780
00:37:09,280 --> 00:37:11,799
Speaker 3: which we've spent millions on since you know, we've we've

781
00:37:11,800 --> 00:37:13,840
Speaker 3: decked it out it's beautiful. You walk inside there and

782
00:37:13,880 --> 00:37:16,200
Speaker 3: it's kind of state of the art. But the original

783
00:37:16,239 --> 00:37:18,359
Speaker 3: price we paid for that building and land, which we're

784
00:37:18,400 --> 00:37:24,200
Speaker 3: at now is equivalent to two days turnover, well two

785
00:37:24,280 --> 00:37:27,719
Speaker 3: days two days turnover of today's turnover, yeah, some way

786
00:37:27,719 --> 00:37:29,480
Speaker 3: back then. But just I mean, that's one of the

787
00:37:29,520 --> 00:37:32,120
Speaker 3: beauties of Tasmani. It's like, you can't build a business

788
00:37:32,160 --> 00:37:34,440
Speaker 3: like that in Sydney or Victoria. You know, you you

789
00:37:34,480 --> 00:37:37,880
Speaker 3: would have to buy, renovate, sell, move. You would have

790
00:37:37,880 --> 00:37:39,640
Speaker 3: had to move three or four times, you know.

791
00:37:39,920 --> 00:37:41,840
Speaker 2: Yeah, that mays to be difference in terms of efficiency

792
00:37:41,840 --> 00:37:43,600
Speaker 2: because you're not uprooting all the time.

793
00:37:43,719 --> 00:37:47,000
Speaker 3: Absolutely, yeah. Yeah, And look we've renovated that building more

794
00:37:47,040 --> 00:37:49,120
Speaker 3: and more as we've gone along, and we've even added

795
00:37:49,120 --> 00:37:51,320
Speaker 3: a building out the back. And again we've spent many

796
00:37:51,320 --> 00:37:53,600
Speaker 3: more times in the original purchase price. But you know,

797
00:37:53,680 --> 00:37:56,160
Speaker 3: that flexibility was just amazing for us. You know.

798
00:37:56,400 --> 00:38:01,120
Speaker 2: So, how many skews or product lines do you have now,

799
00:38:01,200 --> 00:38:02,640
Speaker 2: because I'm where we've got three in front of it.

800
00:38:02,719 --> 00:38:04,520
Speaker 3: Yeah, we're at about one hundred and fifty. So our

801
00:38:04,560 --> 00:38:07,080
Speaker 3: goal is always been to be one stops upment shops.

802
00:38:07,120 --> 00:38:10,880
Speaker 3: So the idea is if you're a sportsperson, athlete, someone

803
00:38:10,960 --> 00:38:14,600
Speaker 3: involved in in that kind of sports nutrition, we want

804
00:38:14,640 --> 00:38:16,520
Speaker 3: to be giving you as many products as you can

805
00:38:16,640 --> 00:38:17,120
Speaker 3: from us.

806
00:38:17,560 --> 00:38:19,520
Speaker 1: So let me throw a few act you've got what

807
00:38:19,600 --> 00:38:20,400
Speaker 1: about and.

808
00:38:23,160 --> 00:38:23,520
Speaker 3: In amen?

809
00:38:23,640 --> 00:38:26,719
Speaker 1: Correct, yeah or ad and do whatever have you got

810
00:38:26,760 --> 00:38:27,680
Speaker 1: that's so sure.

811
00:38:27,520 --> 00:38:29,239
Speaker 3: To Yeah, yeah, no, it's a big one for us.

812
00:38:29,320 --> 00:38:32,879
Speaker 3: And we recently changed our capsual size from two fifty

813
00:38:32,880 --> 00:38:36,040
Speaker 3: to five hundred grams, and we're very responsive. So what

814
00:38:36,160 --> 00:38:38,480
Speaker 3: happens with these ingredients is when they come out, they're

815
00:38:38,480 --> 00:38:42,440
Speaker 3: only very expensive. Not many manufacturers synthesizing the ingredients, and

816
00:38:42,560 --> 00:38:44,960
Speaker 3: over time there'll be more competition in the market and

817
00:38:45,000 --> 00:38:48,440
Speaker 3: those prices will come down. And so we recently increase

818
00:38:48,480 --> 00:38:50,720
Speaker 3: our capsual size from two fifty to five hundred grams,

819
00:38:51,040 --> 00:38:52,640
Speaker 3: but didn't increase the price of the product, you know,

820
00:38:52,760 --> 00:38:54,360
Speaker 3: so we passed that saving onto customers.

821
00:38:54,800 --> 00:38:58,440
Speaker 2: So, and how do you work out which what's trending

822
00:38:58,560 --> 00:39:01,120
Speaker 2: or whatever the word is, and and what's and also

823
00:39:01,200 --> 00:39:02,560
Speaker 2: what's of value? I mean, how do you work at

824
00:39:02,880 --> 00:39:05,919
Speaker 2: somebody might be dreading but then you might say, well, yeah,

825
00:39:05,960 --> 00:39:08,200
Speaker 2: but it's all bullshit, it's not worth it.

826
00:39:08,480 --> 00:39:11,280
Speaker 3: And look for us legitimacy is so important, so anytime

827
00:39:11,400 --> 00:39:14,040
Speaker 3: that we look very very closely the science, and we

828
00:39:14,120 --> 00:39:16,719
Speaker 3: don't want to sell snake all. You know, there's no

829
00:39:16,880 --> 00:39:19,799
Speaker 3: smoke and mirrors and transperency. Experience is a big part

830
00:39:19,800 --> 00:39:22,840
Speaker 3: of what we do. Certainly something has to be around

831
00:39:22,880 --> 00:39:26,440
Speaker 3: for long enough time, but we would normally look at

832
00:39:26,440 --> 00:39:28,400
Speaker 3: the established science and kind of go, do we think

833
00:39:28,440 --> 00:39:31,280
Speaker 3: this is legitimate enough? And everyone's rule here is different.

834
00:39:31,320 --> 00:39:34,360
Speaker 3: I mean, there's some sports scientists that think there are

835
00:39:34,400 --> 00:39:36,920
Speaker 3: only three ingredients in this contru space that are worth

836
00:39:36,960 --> 00:39:39,360
Speaker 3: looking at, and then there's others that think there are hundreds,

837
00:39:39,480 --> 00:39:41,560
Speaker 3: you know, and we're obviously somewhere between those points.

838
00:39:41,760 --> 00:39:43,040
Speaker 2: So I.

839
00:39:44,600 --> 00:39:48,120
Speaker 1: Must say I'm like a I'm actually quite a big.

840
00:39:49,920 --> 00:39:52,000
Speaker 2: After having learned a lot doing my Broat Project one

841
00:39:52,080 --> 00:39:58,080
Speaker 2: hundred through speed into various physicians and so called experts,

842
00:39:58,120 --> 00:40:02,160
Speaker 2: et cetera, I'm a big bever in the benefits of creasing. Now, yes,

843
00:40:02,840 --> 00:40:06,800
Speaker 2: not not just before women too, particularly if you're you know,

844
00:40:07,239 --> 00:40:09,319
Speaker 2: I was amate fighter, but like you know, if you've

845
00:40:09,360 --> 00:40:12,919
Speaker 2: been knocked around a bit, and because it's actually quite

846
00:40:12,960 --> 00:40:15,880
Speaker 2: good for the brain, especially as we get older. I mean,

847
00:40:15,920 --> 00:40:18,320
Speaker 2: I don't take it too. I don't take you like

848
00:40:18,400 --> 00:40:20,759
Speaker 2: the bodybuilders do. They take a lot more than I do.

849
00:40:20,880 --> 00:40:23,279
Speaker 2: I take like five grams or milligrams or whatever, two

850
00:40:23,280 --> 00:40:28,399
Speaker 2: spoon worth. What is that five milligrams? So I take

851
00:40:28,440 --> 00:40:30,440
Speaker 2: it to spoon. I just know it by two spoons. Yea,

852
00:40:31,040 --> 00:40:34,320
Speaker 2: how much I obtained by two spoon? And and I

853
00:40:34,400 --> 00:40:37,480
Speaker 2: tell you every day, let's say nearly every day. And

854
00:40:37,600 --> 00:40:39,640
Speaker 2: I just mix with the product that's going to taste.

855
00:40:40,120 --> 00:40:42,359
Speaker 2: She doesn't say that good with water. It's a bit

856
00:40:42,360 --> 00:40:43,759
Speaker 2: of a sickly taste. So but if I mix it

857
00:40:43,800 --> 00:40:46,800
Speaker 2: with somebody that that's something else. I can't taste it

858
00:40:46,800 --> 00:40:49,000
Speaker 2: at all. But I'm a big believer in it. And

859
00:40:50,360 --> 00:40:52,839
Speaker 2: what what do you what would you you know, you're

860
00:40:52,880 --> 00:40:54,520
Speaker 2: in the business. Do you look at guys all the science.

861
00:40:54,560 --> 00:40:57,400
Speaker 2: What would you tell me about creating?

862
00:40:58,320 --> 00:41:00,400
Speaker 3: Well, yeah, I definitely say that's good idea to take it.

863
00:41:00,840 --> 00:41:02,799
Speaker 3: One of the things about creatine people don't realize how

864
00:41:02,840 --> 00:41:06,319
Speaker 3: cost effective it is. I think a killo creatine from

865
00:41:06,400 --> 00:41:10,120
Speaker 3: us at the moment might be thirty or forty dollars forever. Yeah,

866
00:41:10,160 --> 00:41:11,839
Speaker 3: but you've got two hundred serves there. You know, it's

867
00:41:11,840 --> 00:41:14,399
Speaker 3: the eight months work and that's totally decent sized, does

868
00:41:14,600 --> 00:41:18,880
Speaker 3: so every day every day. Yeah, yeah, absolutely so crazily

869
00:41:18,960 --> 00:41:22,840
Speaker 3: cost effective, and I would say out of every ingredient,

870
00:41:23,040 --> 00:41:26,800
Speaker 3: it's the most verified in terms of increasing strength and performance.

871
00:41:26,920 --> 00:41:30,359
Speaker 3: You know, even has some benefits and endurance too. It's

872
00:41:30,520 --> 00:41:33,120
Speaker 3: been studied, you know, there literally be thousands of studies

873
00:41:33,120 --> 00:41:37,640
Speaker 3: that involve creantine. But that's that's creatine predominantly is involved

874
00:41:37,680 --> 00:41:40,480
Speaker 3: in the energy cycle, which is used for muscle contractions.

875
00:41:42,360 --> 00:41:44,000
Speaker 3: Kind of, it's not worth me going into the science.

876
00:41:44,040 --> 00:41:46,800
Speaker 3: They're how it works and replenishment of the atp et cetera.

877
00:41:47,200 --> 00:41:51,160
Speaker 3: But yeah, look, as you've just said before, there's there's

878
00:41:51,160 --> 00:41:52,960
Speaker 3: all sorts of research now in terms of you know,

879
00:41:53,000 --> 00:41:58,960
Speaker 3: anti aging benefits, you know, cognitive ability, you know, warding off,

880
00:41:59,000 --> 00:42:02,520
Speaker 3: all sorts of you know, age related stuff. Specifically some

881
00:42:02,640 --> 00:42:04,680
Speaker 3: benefits for women too. Just seems to be a bit

882
00:42:04,719 --> 00:42:05,520
Speaker 3: of a wonder compound.

883
00:42:05,600 --> 00:42:08,040
Speaker 2: But yeah, because I saw something the other day which

884
00:42:08,080 --> 00:42:12,759
Speaker 2: I thought was very interesting that women tend to it

885
00:42:12,880 --> 00:42:15,040
Speaker 2: tends to be busy a statistical sense, more women get

886
00:42:15,360 --> 00:42:18,960
Speaker 2: dementia than men, and that creatane is actually very good

887
00:42:19,040 --> 00:42:23,680
Speaker 2: for well, the science suggests that cretan is very good

888
00:42:23,760 --> 00:42:27,000
Speaker 2: in helping to not necessarily stop you from getting a

889
00:42:27,040 --> 00:42:30,360
Speaker 2: dementia or and or else office but delaying it, and

890
00:42:30,800 --> 00:42:35,400
Speaker 2: particularly if you have had two traumatic brain injury. And

891
00:42:35,520 --> 00:42:37,839
Speaker 2: I don't mean by traumatic brain injury by the way

892
00:42:37,920 --> 00:42:39,960
Speaker 2: going through the front window or something you can't I'm

893
00:42:39,960 --> 00:42:43,200
Speaker 2: talking about played footy, or you were a basketballer, or

894
00:42:43,280 --> 00:42:45,200
Speaker 2: you're a netball or you're a soccer player you're heading

895
00:42:45,239 --> 00:42:47,120
Speaker 2: the ball, or you played robility or your box or

896
00:42:47,120 --> 00:42:50,520
Speaker 2: whatever the case be. And I'm talking about little little TBI.

897
00:42:51,719 --> 00:42:54,200
Speaker 2: Not necessarily trauma doesn't have to be huge, it can

898
00:42:54,239 --> 00:42:56,960
Speaker 2: be just small, and Creatan is very good for that.

899
00:42:57,120 --> 00:42:59,880
Speaker 2: In fact, there's a lot of studies are saying that

900
00:43:00,400 --> 00:43:02,880
Speaker 2: if someone has just played a game of football or

901
00:43:03,000 --> 00:43:05,000
Speaker 2: is about to play a game roby League for example,

902
00:43:05,280 --> 00:43:10,160
Speaker 2: that they should have like twenty middle grams do this

903
00:43:10,800 --> 00:43:13,959
Speaker 2: before they play because it helps you actually your brain

904
00:43:14,080 --> 00:43:17,920
Speaker 2: deal with the trauma you're going to get. And a

905
00:43:17,960 --> 00:43:20,480
Speaker 2: lot of footballers get this trauma, they accept the proposition,

906
00:43:20,640 --> 00:43:24,080
Speaker 2: they get it. But I just think this underdone, way,

907
00:43:24,200 --> 00:43:28,000
Speaker 2: way underdone, creatine, and it's so easy. There's absolutely no

908
00:43:28,080 --> 00:43:30,959
Speaker 2: excuse for it, especially if it's you know, just sitting

909
00:43:30,960 --> 00:43:33,160
Speaker 2: in your cupboard and where you get up first in

910
00:43:33,239 --> 00:43:34,640
Speaker 2: the morning when you have a first drink of water.

911
00:43:34,960 --> 00:43:37,680
Speaker 2: I do want to talk about another really important product

912
00:43:37,680 --> 00:43:41,120
Speaker 2: that you have is hydration product. So you have a

913
00:43:42,680 --> 00:43:46,359
Speaker 2: a hydration product which is made up of minerals, made

914
00:43:46,400 --> 00:43:48,400
Speaker 2: up of minerals salts, basically mineral salts.

915
00:43:49,400 --> 00:43:50,800
Speaker 1: How long you've had that product? And why does it

916
00:43:50,880 --> 00:43:51,480
Speaker 1: so important have.

917
00:43:52,520 --> 00:43:54,600
Speaker 3: Just before I do that just in terms of the

918
00:43:54,680 --> 00:43:59,040
Speaker 3: crew scene. Yeah, so there's evidence about improving improving cognitive

919
00:43:59,080 --> 00:44:03,440
Speaker 3: performance during stressful situations, even helping people if they're affected

920
00:44:03,480 --> 00:44:06,000
Speaker 3: by sleep deprivation. We have to be careful not making

921
00:44:06,040 --> 00:44:09,240
Speaker 3: therapeutic claims here, but yeah, it is. It is shown

922
00:44:09,280 --> 00:44:10,799
Speaker 3: to be beneficial for so many things.

923
00:44:10,880 --> 00:44:14,520
Speaker 2: You know. I for me, when I read the paper,

924
00:44:14,560 --> 00:44:16,040
Speaker 2: will work on it. And that's the sort of thing

925
00:44:16,040 --> 00:44:19,200
Speaker 2: I do. I read, you know, like abstracts and studies publications.

926
00:44:19,680 --> 00:44:23,840
Speaker 2: It covers so many things. Yeah, Like it's crazy like sleep,

927
00:44:24,360 --> 00:44:28,239
Speaker 2: as you say, cognitive cognitive cognitive ability, you know, like

928
00:44:28,360 --> 00:44:30,680
Speaker 2: if you're looking from my point of view, particularly as

929
00:44:30,719 --> 00:44:33,759
Speaker 2: you get older. From my point of view, performance is

930
00:44:33,800 --> 00:44:35,920
Speaker 2: really big deal. Being able to perform like it if

931
00:44:35,920 --> 00:44:38,759
Speaker 2: when younger I mean, like may I don't hold you,

932
00:44:38,840 --> 00:44:39,600
Speaker 2: but you look pretty young.

933
00:44:39,800 --> 00:44:40,320
Speaker 1: Someone like you.

934
00:44:40,640 --> 00:44:43,920
Speaker 2: You're probably sweet if you just eat, you know, you

935
00:44:44,280 --> 00:44:47,520
Speaker 2: know everything, Like you all have good vegetables and good

936
00:44:47,560 --> 00:44:50,160
Speaker 2: steak or whatever it is. But when you get older,

937
00:44:50,360 --> 00:44:51,960
Speaker 2: it's not the case. And we don't and because we

938
00:44:52,040 --> 00:44:54,040
Speaker 2: don't and we don't digestive thing as well as we

939
00:44:54,160 --> 00:44:56,680
Speaker 2: used to either, because you know, we're producing less acid in.

940
00:44:56,680 --> 00:44:58,840
Speaker 1: The stomach, and there's a whole lot. It's quite complex.

941
00:44:59,200 --> 00:45:02,600
Speaker 2: So when the thing that you get from creeding is

942
00:45:02,840 --> 00:45:06,239
Speaker 2: like massive, like in terms of dish or stuff proty, yes,

943
00:45:06,360 --> 00:45:09,000
Speaker 2: really important because you just need protein. But this stuff

944
00:45:09,040 --> 00:45:11,000
Speaker 2: here does so many other things or is involved in

945
00:45:11,120 --> 00:45:13,279
Speaker 2: so many other processes the body. I just don't think

946
00:45:13,280 --> 00:45:14,799
Speaker 2: you can do without it. I mean, that's my point

947
00:45:14,800 --> 00:45:18,400
Speaker 2: of view. And this one here does support what is that.

948
00:45:18,680 --> 00:45:21,279
Speaker 3: Diffusion talking about. Yah, so if you talked about some

949
00:45:21,360 --> 00:45:23,560
Speaker 3: of the jestive problems that people have when they age.

950
00:45:24,160 --> 00:45:26,360
Speaker 3: And just to be clear, so I'm forty.

951
00:45:26,160 --> 00:45:29,000
Speaker 2: Five, so obviously look then if you've been taking this,

952
00:45:29,160 --> 00:45:30,440
Speaker 2: you'll go, you're about twenty five.

953
00:45:31,320 --> 00:45:34,160
Speaker 3: Look, I'm younger than you, but I'm certainly old enough

954
00:45:34,239 --> 00:45:36,640
Speaker 3: to have a lot of niggling, you know, knee and

955
00:45:36,719 --> 00:45:39,600
Speaker 3: back issues, and you know, a lot of the longevity

956
00:45:39,680 --> 00:45:42,560
Speaker 3: benefits I get from these products. Yeah, I'm sort of

957
00:45:42,640 --> 00:45:44,600
Speaker 3: relling to really into that realm. You know. When I

958
00:45:44,719 --> 00:45:47,120
Speaker 3: was sort of thirty and below, you know, it's like

959
00:45:47,239 --> 00:45:48,839
Speaker 3: you don't think about your body. It's just your wake

960
00:45:48,920 --> 00:45:51,560
Speaker 3: up and you know, you bounce really well. But now

961
00:45:51,800 --> 00:45:54,200
Speaker 3: I'm certainly old enough to be getting the benefits of

962
00:45:54,320 --> 00:45:55,439
Speaker 3: living in a healthy way.

963
00:45:55,560 --> 00:45:59,000
Speaker 2: You know. Well, I've only sort of more recently been

964
00:45:59,040 --> 00:46:02,400
Speaker 2: involved in supplement yep. And you know, prior to that,

965
00:46:03,040 --> 00:46:05,359
Speaker 2: I've always trained, but I've always had injuries and stuff

966
00:46:05,360 --> 00:46:08,319
Speaker 2: like that. But I've always trained. But now I don't

967
00:46:08,320 --> 00:46:11,480
Speaker 2: think I can get by without supplements. So and I

968
00:46:11,680 --> 00:46:15,560
Speaker 2: just also think that sourcing the right food and sourcing

969
00:46:15,640 --> 00:46:18,080
Speaker 2: the right amount of the supplements that I need is

970
00:46:18,160 --> 00:46:19,719
Speaker 2: not an easy thing to do. And then you've got

971
00:46:19,800 --> 00:46:22,280
Speaker 2: to cook, and you know, blah blah blah. And sometimes

972
00:46:22,360 --> 00:46:24,399
Speaker 2: you know, like at night, I don't want to eat

973
00:46:24,400 --> 00:46:26,040
Speaker 2: a big meal because I want to sleep properly and

974
00:46:26,480 --> 00:46:29,080
Speaker 2: I might get home late. So then then for me,

975
00:46:29,120 --> 00:46:31,960
Speaker 2: it's a no brainer. Gets these things up together. I

976
00:46:32,040 --> 00:46:35,280
Speaker 2: did want to talk about the infusion and the salts

977
00:46:36,960 --> 00:46:41,480
Speaker 2: because I've had I had a conversation with Jordan Sullivan,

978
00:46:41,520 --> 00:46:44,160
Speaker 2: who's the fight dietician who is very famous when it

979
00:46:44,200 --> 00:46:45,920
Speaker 2: comes to hydration.

980
00:46:46,200 --> 00:46:47,279
Speaker 1: It's a big deal for him.

981
00:46:48,160 --> 00:46:50,560
Speaker 2: And I see that you've got your own hydration product

982
00:46:50,600 --> 00:46:54,759
Speaker 2: as well. I've got it in my office. Actually, let's

983
00:46:54,920 --> 00:46:57,399
Speaker 2: just have a quick talk about hydration. Like I can't

984
00:46:57,400 --> 00:47:02,040
Speaker 2: remember the three middles. I think a sodium, I think

985
00:47:02,080 --> 00:47:05,480
Speaker 2: of sodium, ignesium and potassium potassium. Yeah, yeah, yep, that's

986
00:47:05,520 --> 00:47:09,360
Speaker 2: in yours, correct, yep. So, and there are other products

987
00:47:09,440 --> 00:47:11,160
Speaker 2: like that. It doesn't need to be sweet. It doesn't

988
00:47:11,200 --> 00:47:12,520
Speaker 2: need to be the one you buy for when you

989
00:47:12,560 --> 00:47:17,560
Speaker 2: get diary, you know the thing that everyone get. What's

990
00:47:17,600 --> 00:47:20,200
Speaker 2: your how's your standout? How does your process look?

991
00:47:20,640 --> 00:47:23,040
Speaker 3: Ours is, well, we're very transparent in terms of what

992
00:47:23,239 --> 00:47:25,360
Speaker 3: ingredients we use in the ratios. I'd say that we

993
00:47:25,480 --> 00:47:27,320
Speaker 3: spent a lot of time looking at the literature and

994
00:47:27,360 --> 00:47:30,880
Speaker 3: worked out what the opten ratios were. And it's completely

995
00:47:30,960 --> 00:47:33,839
Speaker 3: carb free. And some people like adding carbs, but they're cheap,

996
00:47:33,920 --> 00:47:35,400
Speaker 3: so if you want to add them, you can, but

997
00:47:35,560 --> 00:47:37,240
Speaker 3: otherwise we want to give you a carb free product.

998
00:47:37,239 --> 00:47:40,240
Speaker 3: So you've got that choice, and it's just really cost effective.

999
00:47:40,360 --> 00:47:43,120
Speaker 3: You know, off the top of my head, that might

1000
00:47:43,200 --> 00:47:45,279
Speaker 3: be one where it's like, you know, fifty or sixty

1001
00:47:45,320 --> 00:47:47,680
Speaker 3: cents a doze. And again there might be some competitives

1002
00:47:47,719 --> 00:47:49,799
Speaker 3: products which are more like a couple of dollars a dose.

1003
00:47:49,920 --> 00:47:52,400
Speaker 3: So yeah, classic bulk nutrients product. We look at the

1004
00:47:52,480 --> 00:47:55,080
Speaker 3: market and said what exists? Can we make a better product?

1005
00:47:55,320 --> 00:47:57,160
Speaker 3: Can we make it more cost effective? You know, and

1006
00:47:57,480 --> 00:47:59,600
Speaker 3: you get it in a tub rather than individual's sachets,

1007
00:47:59,600 --> 00:48:03,080
Speaker 3: which you can makes it more cost effective. That's a yeah, very.

1008
00:48:03,000 --> 00:48:05,920
Speaker 2: Popular product and we just I just want to hone

1009
00:48:05,920 --> 00:48:10,000
Speaker 2: in on this one here the gut health what are

1010
00:48:10,000 --> 00:48:13,480
Speaker 2: you talking mean? Because is es like the Greens a

1011
00:48:13,520 --> 00:48:15,560
Speaker 2: little bit more sophisticated than just the Greens product.

1012
00:48:15,640 --> 00:48:18,359
Speaker 3: So with the digestic fusion, we use as many natural

1013
00:48:18,480 --> 00:48:20,319
Speaker 3: ingredients as we can. So we've got the pea fire

1014
00:48:20,400 --> 00:48:24,200
Speaker 3: but the weak grass, barley grass, colrell and spillina and

1015
00:48:24,280 --> 00:48:27,120
Speaker 3: then a variety of fruit powders. But this is both

1016
00:48:27,200 --> 00:48:29,800
Speaker 3: a combination of probiotics which we have in there, but

1017
00:48:29,840 --> 00:48:32,640
Speaker 3: also some probiotics, and the idea there is you're keeping

1018
00:48:32,640 --> 00:48:35,120
Speaker 3: your your guts nice and health in the first place.

1019
00:48:34,880 --> 00:48:36,279
Speaker 1: We're giving the microbes something to it.

1020
00:48:36,600 --> 00:48:37,360
Speaker 3: That's right exactly.

1021
00:48:37,600 --> 00:48:40,279
Speaker 2: Basically you're feeding the microbes in your gut and you're

1022
00:48:40,320 --> 00:48:41,480
Speaker 2: feeding them with the good stuff.

1023
00:48:41,880 --> 00:48:43,880
Speaker 3: They say that everyone's got microbes in the gut, but

1024
00:48:43,960 --> 00:48:46,000
Speaker 3: it's you know what to what level they are, and

1025
00:48:46,080 --> 00:48:47,960
Speaker 3: you know which ones you've got more of and less of.

1026
00:48:48,200 --> 00:48:50,080
Speaker 3: Is obviously changes spending on the food.

1027
00:48:50,360 --> 00:48:52,640
Speaker 2: So you're you know, you've got all these skews or

1028
00:48:52,719 --> 00:48:56,800
Speaker 2: product lines. You know, you're obviously doing quite well. Just

1029
00:48:56,920 --> 00:48:58,879
Speaker 2: when you say that the cost of the land you bought,

1030
00:48:58,920 --> 00:49:03,600
Speaker 2: which is riggers, the building and the building is equal

1031
00:49:03,640 --> 00:49:07,400
Speaker 2: to two days turnover. So they just just give us

1032
00:49:07,400 --> 00:49:10,080
Speaker 2: a broad idea like would you be number one in

1033
00:49:10,200 --> 00:49:12,399
Speaker 2: terms of nutritional products in Australia today?

1034
00:49:12,600 --> 00:49:14,759
Speaker 3: It look good questions. So it's hard for us to

1035
00:49:14,800 --> 00:49:17,440
Speaker 3: know the Australian base. Yeah, yeah, look well I think

1036
00:49:17,480 --> 00:49:20,160
Speaker 3: so because when I look at compared to so we've

1037
00:49:20,200 --> 00:49:22,480
Speaker 3: got our direct to consumer brand, so that's what we are.

1038
00:49:22,520 --> 00:49:25,239
Speaker 3: We manufacturing and sell direct. I think we're probably like

1039
00:49:25,400 --> 00:49:28,120
Speaker 3: three to four times bigger than maybe the next biggest

1040
00:49:28,160 --> 00:49:30,880
Speaker 3: of those. Yeah, maybe two to three actually, depending on

1041
00:49:30,960 --> 00:49:33,840
Speaker 3: which sector of the market you're talking about. But in

1042
00:49:34,000 --> 00:49:38,279
Speaker 3: terms of those established brands, you know, there's you've got

1043
00:49:38,400 --> 00:49:42,080
Speaker 3: what we've got Aussie Bodies and balance and nutrition. It's

1044
00:49:42,120 --> 00:49:44,200
Speaker 3: hard to know exactly how big they are, but we

1045
00:49:44,360 --> 00:49:46,600
Speaker 3: do know that when they're part of a conglomerate, which

1046
00:49:46,640 --> 00:49:48,080
Speaker 3: some of them are, you can look at the total

1047
00:49:48,120 --> 00:49:52,399
Speaker 3: Turno vigas and then kind of do some estimations and yeah, look,

1048
00:49:52,480 --> 00:49:55,080
Speaker 3: I think confidently say that we're bigger than those brands,

1049
00:49:55,120 --> 00:49:56,760
Speaker 3: and we certainly tell a whole lot more protein.

1050
00:49:57,120 --> 00:49:58,800
Speaker 2: Yeah, And it's sort of been under the radar a

1051
00:49:58,880 --> 00:50:01,880
Speaker 2: bit though, because as you're online and you know, sitting

1052
00:50:01,880 --> 00:50:04,920
Speaker 2: on shelves in those shops where you're looking at everything's

1053
00:50:04,920 --> 00:50:07,040
Speaker 2: sort of for sale, and we get mesmerized by walking

1054
00:50:07,040 --> 00:50:10,000
Speaker 2: around the room and then you get confused because you

1055
00:50:10,000 --> 00:50:12,399
Speaker 2: wouldn't know which one to buy because there's so many

1056
00:50:12,480 --> 00:50:12,719
Speaker 2: of them.

1057
00:50:13,560 --> 00:50:15,080
Speaker 1: But you've been one. Therefore you've been on the raid

1058
00:50:15,120 --> 00:50:16,680
Speaker 1: because your director consumer.

1059
00:50:16,719 --> 00:50:19,000
Speaker 3: And also to a customer base. I don't know what

1060
00:50:19,120 --> 00:50:22,080
Speaker 3: the current percentages are, but something like you know, ten

1061
00:50:22,120 --> 00:50:25,080
Speaker 3: to fifteen percent of Australians you would use approchain. Really,

1062
00:50:25,400 --> 00:50:27,880
Speaker 3: it's something like that, and what people used to say

1063
00:50:27,920 --> 00:50:30,960
Speaker 3: to me, I've never heard of you, and I actually

1064
00:50:31,040 --> 00:50:32,680
Speaker 3: realized that that's a bit of a compliment in a way,

1065
00:50:32,760 --> 00:50:34,719
Speaker 3: because it's like, if you're not buying our products, we

1066
00:50:34,800 --> 00:50:37,120
Speaker 3: don't necessarily want to waste that marketing budget on you.

1067
00:50:37,320 --> 00:50:39,759
Speaker 3: So we're very very specific with how we market to people,

1068
00:50:40,800 --> 00:50:43,800
Speaker 3: whether it's through you know, fitness expos, you know, bodybuilding shows,

1069
00:50:43,920 --> 00:50:47,080
Speaker 3: powerlifting events. Online marketing is a huge part of what

1070
00:50:47,160 --> 00:50:49,480
Speaker 3: we do, so I can talk about that also. We've

1071
00:50:49,520 --> 00:50:52,600
Speaker 3: got a massive budget for that social media, but we're

1072
00:50:52,719 --> 00:50:54,960
Speaker 3: very good at targeting people who are likely to buy

1073
00:50:55,000 --> 00:50:58,120
Speaker 3: our products. We are broadening over time because you know,

1074
00:50:58,200 --> 00:50:59,719
Speaker 3: there might be a lot of people that are sort

1075
00:50:59,760 --> 00:51:01,840
Speaker 3: of dipping into this market that aren't aware of us,

1076
00:51:02,320 --> 00:51:05,400
Speaker 3: and if they go into a supplement store or have

1077
00:51:05,480 --> 00:51:07,560
Speaker 3: a look at Wullies on the shelves, we want them

1078
00:51:07,560 --> 00:51:09,520
Speaker 3: to be aware of us too, because we used to

1079
00:51:09,560 --> 00:51:11,839
Speaker 3: be a brand that people would come to after using

1080
00:51:11,960 --> 00:51:14,040
Speaker 3: name brands and kind of going, I want better value,

1081
00:51:14,280 --> 00:51:16,279
Speaker 3: whereas now we want people to see us early on

1082
00:51:16,360 --> 00:51:17,879
Speaker 3: and going and I'm going to go straight to bulk

1083
00:51:17,960 --> 00:51:19,440
Speaker 3: nutrients because that's where value is.

1084
00:51:19,560 --> 00:51:21,400
Speaker 2: Well, I was going to say, what would you think then,

1085
00:51:21,680 --> 00:51:26,600
Speaker 2: is your probably your number one highlight as far as

1086
00:51:26,640 --> 00:51:31,000
Speaker 2: consumers concern? Is it because is it because of the pricing?

1087
00:51:31,640 --> 00:51:34,040
Speaker 2: Is it because of the ingredients or I mean, obviously

1088
00:51:34,160 --> 00:51:36,040
Speaker 2: you'd probably say some combination. But what is the one

1089
00:51:36,080 --> 00:51:37,480
Speaker 2: thing that most people think of when they think of

1090
00:51:37,520 --> 00:51:39,440
Speaker 2: bulk nutrients that actually are a consumer of it?

1091
00:51:40,280 --> 00:51:44,560
Speaker 3: Yeah, I would say that the being very cost effective. Yeah,

1092
00:51:44,680 --> 00:51:49,000
Speaker 3: certainly compared to stores and gyms and things. But word

1093
00:51:49,040 --> 00:51:51,360
Speaker 3: of mouth for us is massive too, So you know,

1094
00:51:51,520 --> 00:51:54,359
Speaker 3: so many personal trainers and competitive athletes and others are

1095
00:51:54,480 --> 00:51:57,200
Speaker 3: using our product. And that's why even though we literally

1096
00:51:57,239 --> 00:52:00,600
Speaker 3: spend you know, many many millions a year on digital

1097
00:52:00,640 --> 00:52:03,600
Speaker 3: advertising and things, whenever we do our surveying, word of

1098
00:52:03,640 --> 00:52:05,759
Speaker 3: mouth is still our best advertisement.

1099
00:52:06,200 --> 00:52:09,080
Speaker 2: Wow, and where to from here? So you know we've

1100
00:52:09,080 --> 00:52:13,200
Speaker 2: got You're doing really well from my point of view,

1101
00:52:13,320 --> 00:52:17,960
Speaker 2: Very young you and your fairly new business. You're only

1102
00:52:18,120 --> 00:52:21,920
Speaker 2: twenty years old, yeah, fifteen twenty years Yeah for me,

1103
00:52:22,080 --> 00:52:26,359
Speaker 2: that's nothing in a lifetime business lifetime. What's your plan?

1104
00:52:26,840 --> 00:52:30,200
Speaker 3: So about three years ago we started four years ago,

1105
00:52:30,239 --> 00:52:33,640
Speaker 3: we started TGA project, which is Therapeutic Goods Administration. So

1106
00:52:34,440 --> 00:52:37,560
Speaker 3: we had capsulated products as foods, which we still have

1107
00:52:37,680 --> 00:52:40,359
Speaker 3: some of them, but we understood that legislation was going

1108
00:52:40,400 --> 00:52:44,640
Speaker 3: to change, and if you were to manufacture and sell capsules,

1109
00:52:44,880 --> 00:52:46,439
Speaker 3: they needs to be under therapeutic goods.

1110
00:52:46,520 --> 00:52:47,880
Speaker 1: Now, is it because it's in a capsule.

1111
00:52:48,200 --> 00:52:52,160
Speaker 3: Yeah, it's a long story here, and crazily it looks

1112
00:52:52,200 --> 00:52:54,960
Speaker 3: like medicine. Yeah, that's right. But the legislation was due

1113
00:52:54,960 --> 00:52:57,480
Speaker 3: to change in the eleventh hour, literally about two months

1114
00:52:57,560 --> 00:53:00,960
Speaker 3: from the date change, after we'd invested many minutillions. They

1115
00:53:01,040 --> 00:53:03,319
Speaker 3: basically said, oh, maybe it won't change so much after all.

1116
00:53:03,920 --> 00:53:06,719
Speaker 3: That's a story in itself, and you know, bureaucrats a like.

1117
00:53:07,920 --> 00:53:10,480
Speaker 3: But we now have a therapeutic goods plant, which is good,

1118
00:53:10,520 --> 00:53:12,120
Speaker 3: so that that's probably the biggest thing we've done in

1119
00:53:12,160 --> 00:53:15,160
Speaker 3: a while. So we manufacture. We always manufactured our captual products,

1120
00:53:15,160 --> 00:53:17,360
Speaker 3: but now we manufacture some of them are starting to

1121
00:53:17,600 --> 00:53:21,879
Speaker 3: therapeutic goods, which kind of means that we have opportunities

1122
00:53:21,920 --> 00:53:25,280
Speaker 3: into that sort of much wider range of complementary medicines

1123
00:53:25,360 --> 00:53:27,680
Speaker 3: and those kinds of pharmaceuticals. So that will be a

1124
00:53:27,719 --> 00:53:31,400
Speaker 3: bigger push for us. So, you know, weight loss products,

1125
00:53:31,640 --> 00:53:35,560
Speaker 3: performance based products in the capsual form, and yeah.

1126
00:53:35,880 --> 00:53:37,680
Speaker 1: What does a performance based product mean, what do you mean?

1127
00:53:38,520 --> 00:53:41,960
Speaker 3: I guess that anything that will give you eogenic benefits,

1128
00:53:42,040 --> 00:53:45,280
Speaker 3: So something that will help you add muscle or get fitter,

1129
00:53:45,600 --> 00:53:49,840
Speaker 3: or muscular endurance or you know, yet just straight endurance.

1130
00:53:49,920 --> 00:53:51,800
Speaker 1: You mean outside of creating for example.

1131
00:53:52,000 --> 00:53:54,440
Speaker 3: Yeah, so I'd say that most of our products, like

1132
00:53:54,480 --> 00:53:58,000
Speaker 3: a pre workout product, our branch shann amino acids, our proteins,

1133
00:53:58,000 --> 00:54:01,160
Speaker 3: et cetera. All of these things that designed to improve

1134
00:54:01,280 --> 00:54:04,359
Speaker 3: performance in some way. Yeah, rather than well, I mean,

1135
00:54:04,520 --> 00:54:07,040
Speaker 3: we would say general health is also performance though, isn't

1136
00:54:07,080 --> 00:54:09,680
Speaker 3: it big taking it's better? Yeah that that that line

1137
00:54:09,760 --> 00:54:12,400
Speaker 3: is probably blurred. But in the past, at least from

1138
00:54:12,400 --> 00:54:14,359
Speaker 3: my perspective, I used to look upon it and say,

1139
00:54:14,400 --> 00:54:17,440
Speaker 3: we were a sports nutrition company, so that's aligned with

1140
00:54:17,600 --> 00:54:20,359
Speaker 3: kind of performance and muscle building, et cetera. And then

1141
00:54:20,400 --> 00:54:22,279
Speaker 3: there was the kind of the general health, which is

1142
00:54:22,360 --> 00:54:25,359
Speaker 3: more the black Wars and traditional products like that. But yeah,

1143
00:54:25,680 --> 00:54:28,080
Speaker 3: there's been a much greater kind of merging because they're

1144
00:54:28,160 --> 00:54:29,799
Speaker 3: more in our space and we're more in their space

1145
00:54:29,920 --> 00:54:30,279
Speaker 3: now too.

1146
00:54:30,360 --> 00:54:32,960
Speaker 2: Yeah, because I mean I've seen a couple of other

1147
00:54:33,000 --> 00:54:35,680
Speaker 2: because there are some more there are. There is one

1148
00:54:35,800 --> 00:54:37,759
Speaker 2: particular and I'm not going to mention the name, but

1149
00:54:37,800 --> 00:54:43,480
Speaker 2: there's one particular provider who sells everything in a capsule

1150
00:54:43,520 --> 00:54:46,520
Speaker 2: or table of form and the you know, the chemist warehouses.

1151
00:54:46,080 --> 00:54:46,399
Speaker 1: Of the world.

1152
00:54:46,520 --> 00:54:48,920
Speaker 2: Like it's just got a million there of this particular

1153
00:54:49,080 --> 00:54:52,960
Speaker 2: individual's brand in there, but it's all sort of nearly

1154
00:54:53,040 --> 00:54:58,120
Speaker 2: homeopathic or it's all like stinging nettle and all these

1155
00:54:58,160 --> 00:55:00,239
Speaker 2: sorts of things. You know, these sorts of things will

1156
00:55:00,320 --> 00:55:05,560
Speaker 2: kind of hurt and marketing is unbelievable because they're everywhere.

1157
00:55:06,560 --> 00:55:07,800
Speaker 2: What do you think about that sort of stuff? Is

1158
00:55:07,840 --> 00:55:09,720
Speaker 2: that sort of territory where you guys go down.

1159
00:55:09,880 --> 00:55:13,879
Speaker 3: Look, not really, I mean I'm not sure of Yeah,

1160
00:55:14,280 --> 00:55:16,480
Speaker 3: like we'd have to get into the weeds about which

1161
00:55:16,520 --> 00:55:19,520
Speaker 3: products and what's effective and whatever else. But I think

1162
00:55:19,600 --> 00:55:23,000
Speaker 3: that for us, that that cost per serve and that

1163
00:55:23,080 --> 00:55:27,480
Speaker 3: real value and ingredients that generally better known is going

1164
00:55:27,560 --> 00:55:29,320
Speaker 3: to be something that we kind of stick to. But

1165
00:55:29,920 --> 00:55:32,040
Speaker 3: that said, I mean, we're getting into the longevity space

1166
00:55:32,120 --> 00:55:33,880
Speaker 3: quite a bit. You know, we have the nm N product,

1167
00:55:34,280 --> 00:55:36,439
Speaker 3: We've got a lot of different ingredients that you used

1168
00:55:36,480 --> 00:55:38,680
Speaker 3: for that, and we've got some formulas that we're due

1169
00:55:38,680 --> 00:55:40,399
Speaker 3: to release which will be you know, in that kind

1170
00:55:40,400 --> 00:55:41,640
Speaker 3: of longevity, anti.

1171
00:55:41,840 --> 00:55:43,160
Speaker 1: Weight because I want some of them.

1172
00:55:43,400 --> 00:55:46,759
Speaker 3: Yeah a good let me be your.

1173
00:55:48,280 --> 00:55:50,319
Speaker 1: Yeah test umy.

1174
00:55:50,400 --> 00:55:53,520
Speaker 2: I mean no, I'm serious because I actually some sage

1175
00:55:53,560 --> 00:55:54,640
Speaker 2: you love to come down and have a look at

1176
00:55:54,640 --> 00:55:57,920
Speaker 2: your free tractor. Absolute, it'd be good to come down

1177
00:55:57,960 --> 00:55:58,440
Speaker 2: and have a look at that.

1178
00:55:58,719 --> 00:56:00,640
Speaker 1: You know. I should have thought about that on because

1179
00:56:00,920 --> 00:56:02,319
Speaker 1: I was just quick in and out meeting.

1180
00:56:02,360 --> 00:56:05,080
Speaker 2: But I could have if I had got probably organized

1181
00:56:05,120 --> 00:56:07,239
Speaker 2: the probably could have come down and spent another half

1182
00:56:07,280 --> 00:56:09,759
Speaker 2: a day looking around the joint because I was you're

1183
00:56:09,760 --> 00:56:10,920
Speaker 2: not far from her butt.

1184
00:56:10,760 --> 00:56:12,360
Speaker 3: No, I look only about half an hour. And we

1185
00:56:12,480 --> 00:56:15,040
Speaker 3: love nothing more than you know, showing people the factory.

1186
00:56:15,120 --> 00:56:17,000
Speaker 1: So I love, I love know him and have a look.

1187
00:56:17,360 --> 00:56:19,600
Speaker 3: Well. The good thing about ours From the outside that

1188
00:56:19,680 --> 00:56:21,920
Speaker 3: original site they're at, it looks like a pretty basic

1189
00:56:22,000 --> 00:56:24,480
Speaker 3: building and then you go inside and it's kind of transformed.

1190
00:56:24,600 --> 00:56:25,319
Speaker 1: Get blown away.

1191
00:56:25,560 --> 00:56:28,240
Speaker 3: Yeah yeah, And just the team are beautiful and everyone's

1192
00:56:28,280 --> 00:56:30,600
Speaker 3: very friendly. And I think you'll you'll know straight away,

1193
00:56:30,680 --> 00:56:32,880
Speaker 3: you'll say this is a workplace that people are happy in,

1194
00:56:33,000 --> 00:56:34,160
Speaker 3: you know, Well, that makes it.

1195
00:56:34,200 --> 00:56:35,800
Speaker 2: I think that makes a big difference to the product,

1196
00:56:36,080 --> 00:56:37,840
Speaker 2: you know, and I think that's a good place for

1197
00:56:37,920 --> 00:56:38,520
Speaker 2: us to wrap.

1198
00:56:39,360 --> 00:56:41,600
Speaker 1: You know, it's it's for me.

1199
00:56:41,680 --> 00:56:44,280
Speaker 2: You're a relative to the young man, and this business

1200
00:56:44,360 --> 00:56:46,880
Speaker 2: is relatively speaking, young business, but you've actually been out

1201
00:56:46,920 --> 00:56:48,680
Speaker 2: of carve out a real corner of.

1202
00:56:48,719 --> 00:56:50,560
Speaker 1: It for yourself. You know you're doing a great job.

1203
00:56:50,880 --> 00:56:52,800
Speaker 2: I can say to anybody who's listening, I mean I

1204
00:56:52,960 --> 00:56:54,200
Speaker 2: use the products and I'm not here.

1205
00:56:55,160 --> 00:56:56,719
Speaker 1: Look, I will be straight up.

1206
00:56:56,760 --> 00:56:59,400
Speaker 2: We do have a commercial relationship, and particularly in RELATIONSIP

1207
00:56:59,400 --> 00:57:02,240
Speaker 2: Project one Hunter, but it suit's been a commercial relationship

1208
00:57:02,320 --> 00:57:05,040
Speaker 2: only with people that I understand that I know how

1209
00:57:05,080 --> 00:57:07,600
Speaker 2: the business works, and that I try their product and

1210
00:57:07,719 --> 00:57:08,640
Speaker 2: I read what's on the back of it.

1211
00:57:08,760 --> 00:57:10,600
Speaker 1: I read everything about these sorts of products.

1212
00:57:10,640 --> 00:57:12,120
Speaker 2: I mean, I might be asked some questions today, but

1213
00:57:12,520 --> 00:57:14,680
Speaker 2: that's something because that's how our podcast goes. He's got

1214
00:57:14,719 --> 00:57:16,240
Speaker 2: to do the answering. I've got to do the questioning.

1215
00:57:16,400 --> 00:57:18,760
Speaker 2: But I have read about these sort of things, their products.

1216
00:57:18,800 --> 00:57:20,840
Speaker 2: I know a lot about their products, and I think

1217
00:57:20,920 --> 00:57:23,480
Speaker 2: you've done a bloody great job. Seriously, a really great job.

1218
00:57:23,520 --> 00:57:23,960
Speaker 1: And your team.

1219
00:57:24,000 --> 00:57:26,800
Speaker 2: Obviously, success is always built up on the broad shoulders

1220
00:57:26,840 --> 00:57:29,600
Speaker 2: above us. They're really on one person. Even though one

1221
00:57:29,640 --> 00:57:31,959
Speaker 2: person can sort of stand up on top of everyone

1222
00:57:32,000 --> 00:57:34,400
Speaker 2: else's shoulders. But that's how it works. And you've done

1223
00:57:34,400 --> 00:57:36,720
Speaker 2: a great job. And I know, I actually want to

1224
00:57:36,720 --> 00:57:38,000
Speaker 2: come in and meet your team. Now you've got me

1225
00:57:38,120 --> 00:57:41,560
Speaker 2: sort of going. And then when it comes to longevity, mate,

1226
00:57:42,440 --> 00:57:45,040
Speaker 2: And if you've got some longevity thing that's you know,

1227
00:57:45,160 --> 00:57:47,120
Speaker 2: like everybody else in the world is talking about, and

1228
00:57:47,200 --> 00:57:49,400
Speaker 2: that it's and you've done the work. I don't have

1229
00:57:49,480 --> 00:57:51,360
Speaker 2: to do the research. You can do the research. You've

1230
00:57:51,360 --> 00:57:52,840
Speaker 2: got the people do the research. You can do that

1231
00:57:53,200 --> 00:57:56,880
Speaker 2: got the teams you can actually verify or quantify or qualify.

1232
00:57:57,880 --> 00:57:59,720
Speaker 2: Please let me know because I'd love to try these things.

1233
00:58:00,080 --> 00:58:02,280
Speaker 3: Yeah. Absolutely, And one thing I would say too is

1234
00:58:02,400 --> 00:58:04,120
Speaker 3: when we get you down the factory, you know, we'll

1235
00:58:04,160 --> 00:58:06,040
Speaker 3: get you involved in the taste testing and we'll get

1236
00:58:06,080 --> 00:58:08,800
Speaker 3: your fear that go through the ingredients. And that's always

1237
00:58:08,800 --> 00:58:10,400
Speaker 3: been a huge part of what we've done too. Like

1238
00:58:10,560 --> 00:58:13,920
Speaker 3: we use customers a lot when it comes to developing formulas.

1239
00:58:14,360 --> 00:58:16,520
Speaker 3: We're getting advice from them all the time. I mean, obviously,

1240
00:58:16,600 --> 00:58:18,720
Speaker 3: you know, the detail of the formulas is done by us,

1241
00:58:18,840 --> 00:58:21,800
Speaker 3: but we're really really collaborative with our customers too, because

1242
00:58:21,840 --> 00:58:23,720
Speaker 3: they're you know, they're kind of part of a business.

1243
00:58:23,720 --> 00:58:25,360
Speaker 3: And I think that even though we're in much larger

1244
00:58:25,400 --> 00:58:28,280
Speaker 3: business now, we still act like a smaller business in

1245
00:58:28,360 --> 00:58:30,720
Speaker 3: that way with that customer relationship, which is pretty cool.

1246
00:58:30,840 --> 00:58:33,040
Speaker 2: So I love the sound of that small business, small

1247
00:58:33,080 --> 00:58:36,200
Speaker 2: business acting like a big business. Yeah, I love it,

1248
00:58:36,800 --> 00:58:38,880
Speaker 2: you know, or a big business acting like a small

1249
00:58:38,880 --> 00:58:39,520
Speaker 2: business is better.

1250
00:58:39,880 --> 00:58:40,080
Speaker 3: Yeah.

1251
00:58:41,040 --> 00:58:43,160
Speaker 2: Congratulations building this from where you have to where it

1252
00:58:43,240 --> 00:58:45,600
Speaker 2: is made. Yeah, no worries in all this you've been yep.

1253
00:58:45,640 --> 00:58:47,200
Speaker 2: Thanks love for having me on, Thanks for coming off

1254
00:58:47,200 --> 00:58:48,360
Speaker 2: from I'll see it down there.

1255
00:59:00,440 --> 00:59:03,080
Speaker 3: Want me to do do do Do