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Speaker 1: The Semi D Foundation has got an excellent initiative coming

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Speaker 1: up this weekend. It is the semid Foundation's Violence Prevention

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Speaker 1: Round and a number of codes are coming together including

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Speaker 1: samdfild Junior's forty South Australia Volleyball Essay, Rugby Union Essay,

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Speaker 1: mral Essay, the Southern Football League and Touch Essay. To

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Speaker 1: get the message across, we're talking about one hundred and

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Speaker 1: sixty clubs over two thousand teams as part of this

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Speaker 1: Violence Prevention Round. Let's find out what the overwhelming message is.

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Speaker 1: Sammy D's CEO, Janine Jackson on the line. Jeanine, good evening,

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Speaker 1: Thanks for your time.

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Speaker 2: Oh good evening, Matthew, thanks for having me on.

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Speaker 1: Tell us about Violence Prevention Round. What are you hoping

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Speaker 1: to achieve?

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Speaker 2: Really, Violence Prevention Round is about creating a better conversation

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Speaker 2: with our kids about what's appropriate behaviors on and off

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Speaker 2: the field, because the number one reason why kids lead

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Speaker 2: sport is from poor sideline behaviors. So really, the message

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Speaker 2: that we're getting across is coaches and those leaders in

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Speaker 2: the sporting clubs to have a conversation with those kids

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Speaker 2: about what's positive and good behaviors. Okay, basically, let's say

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Speaker 2: no to violence and say yes to getting around our teammates.

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Speaker 1: So we're talking about parents on the sidelines being perhaps

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Speaker 1: less and encouraging about the opposition. Is that the sort

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Speaker 1: of thing?

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Speaker 2: Yeah, some of that behavior, you know, myself as a

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Speaker 2: parent have probably until you know better, you do better

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Speaker 2: having conversations and trying to coach my own kid. And

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Speaker 2: really some of that is about how we as parents

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Speaker 2: have better conversations with our kids and let them have

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Speaker 2: some fun playing sports rather than trying to live vicariously

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Speaker 2: through them through them, I guess.

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Speaker 1: Okay, Yeah, Well, it's an important message for everyone to remember.

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Speaker 1: And look, kids go to AFIL matches and sometimes no

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Speaker 1: one holds back there.

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Speaker 2: No they don't. But we want our kids kids go

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Speaker 2: to play sports have fun with their friends, and as

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Speaker 2: parents we need to remember that they are actually kids

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Speaker 2: playing a game and it isn't necessarily we need to

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Speaker 2: die in the ditch over sheet stations. We need to

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Speaker 2: encourage them and allow them just to simply be kids

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Speaker 2: and play weekend sports. Yeah. I get. When you go

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Speaker 2: to a football game at AFL you'll hear all sorts

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Speaker 2: of things on the sidelines and doing and negative language.

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Speaker 2: But we want to encourage our kids to have a

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Speaker 2: really positive experience in sports and allow them just to play. Yeah.

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Speaker 1: Absolutely, that's the key part of its great. You've got

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Speaker 1: so many codes on site.

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Speaker 2: It is and it's growing each year. I think this

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Speaker 2: year we're going to reach more than thirty thousand players.

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Speaker 2: You know, as we go on, we'd love to have

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Speaker 2: some more sporting codes in there. Really, all we're trying

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Speaker 2: to do is allow coaches and parents to have some

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Speaker 2: conversations about what's appropriate and to help our kids actually

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Speaker 2: see what positive role modeling looks like and help them

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Speaker 2: have some fun. Yeah.

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Speaker 1: Yeah, You've got some big sponsors too, Drake's Supermarkets and

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Speaker 1: Start Discount Chemists. You can get a Sharon from the

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Speaker 1: Chemists and semi d socks from Drake's.

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Speaker 2: Yeah, so this is the first year we've got a

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Speaker 2: blue Sharon and we believe in one of the first

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Speaker 2: charities that have our own Sharon, So we're incredibly proud

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Speaker 2: about that. And that's from a star Discount Chemists. And

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Speaker 2: we've got these really cool socks, sports socks and business

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Speaker 2: socks available from Drake's. Mammy Drake and also just wanted

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Speaker 2: to say thank you to Pena Electrical for supplying all

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Speaker 2: of the blue armbands that all of those players this

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Speaker 2: weekend are going to be wearing as a sign that

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Speaker 2: they're going to say no to violence and say yes

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Speaker 2: to make chief.

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Speaker 1: Yeah, so all about respect, safety and fun in sport.

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Speaker 1: Honoring the memory of Sam Davis. Of course a Sami

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Speaker 1: d Foundation named after him, young footy player life tragically

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Speaker 1: lost and I remember that so well at the time

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Speaker 1: and covering the news angle of it and just a shocking.

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Speaker 2: Thing it is. And Neil Davis, his father, has recently

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Speaker 2: said it's been seventeen years and he's been talking about

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Speaker 2: Sam for as long as he was talking too. Sad,

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Speaker 2: but certainly you have to admire both Neil and Nat

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Speaker 2: for doing something incredibly powerful out of something that was

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Speaker 2: incredibly tragic.

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Speaker 1: Yeah, all right, So for people at the any Juniors match,

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Speaker 1: Sam Fall footy essay, volleyball essay, Rugby union essay, Nral essay,

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Speaker 1: Southern Footy League touch essay, all the players in the

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Speaker 1: blue armbands and a chance to remember Sam, obviously, but

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Speaker 1: to honor that message of the poor sideline behavior driving

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Speaker 1: kids out of sport. The last thing we want it's

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Speaker 1: all about respect, not violence, and have fun.

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Speaker 2: Have absolutely, I think we can all learn a thing

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Speaker 2: from the kids. Just have some fun, enjoy the game

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Speaker 2: for what the game is, and let's have some respectful

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Speaker 2: conversations this weekend about how to come together as a

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Speaker 2: sporting community and support each other.

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Speaker 1: Yeah. Absolutely, Janine, thank you for your time. Such a

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Speaker 1: good message and hopefully it resonates out there over the weekend.

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Speaker 2: Thank you so much, Matthew, Jeine, Jack.

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Speaker 1: And Sami D Foundation CEO. It is the Sami D

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Speaker 1: Foundation Violence Prevention Round for all those different codes, and

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Speaker 1: thousands of people will be impacted by that, I'm sure

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Speaker 1: over the next few days as the weekend rolls around.