1 00:00:05,240 --> 00:00:06,720 Speaker 1: This is what the Flux. 2 00:00:06,760 --> 00:00:09,360 Speaker 2: I'm Bratt and I'm justin as Monday, they're twenty six 3 00:00:09,400 --> 00:00:09,840 Speaker 2: of August. 4 00:00:09,880 --> 00:00:12,200 Speaker 1: Josey boy, it's good news for anyone with a mortgage 5 00:00:12,200 --> 00:00:14,640 Speaker 1: because it looks like the mortgage wars are well and 6 00:00:14,680 --> 00:00:18,080 Speaker 1: truly back. Get this one. On Friday, CBA cut its 7 00:00:18,160 --> 00:00:21,319 Speaker 1: rate for new borrowers of fixed and variable mortgages like that, 8 00:00:21,520 --> 00:00:24,360 Speaker 1: and now we're all waiting for NAB, Westpac and A 9 00:00:24,480 --> 00:00:26,520 Speaker 1: and Zed to see if they follow as well. 10 00:00:26,760 --> 00:00:28,400 Speaker 2: Man. As with the end of the month, this is 11 00:00:28,640 --> 00:00:31,120 Speaker 2: the time to see whether there's been any updates to 12 00:00:31,120 --> 00:00:32,720 Speaker 2: your credit score this month. Did you get a new 13 00:00:32,760 --> 00:00:35,640 Speaker 2: credit card, maybe a car loan, even a new energy provider. 14 00:00:35,720 --> 00:00:38,239 Speaker 2: It all gets updated on your credit report, So fox am, 15 00:00:38,320 --> 00:00:40,040 Speaker 2: if you don't know if it's gone off or down 16 00:00:40,080 --> 00:00:42,000 Speaker 2: this month, download the Flux app and check your credit 17 00:00:42,080 --> 00:00:42,600 Speaker 2: score today. 18 00:00:42,720 --> 00:00:45,559 Speaker 1: Three mobile stories today, Dozzy boy, let's do it for 19 00:00:45,760 --> 00:00:49,080 Speaker 1: our first. Uber Australia has haled the pin on its 20 00:00:49,120 --> 00:00:53,280 Speaker 1: car share business after an eight figure Australian acquisition in 21 00:00:53,280 --> 00:00:54,080 Speaker 1: twenty twenty two. 22 00:00:54,360 --> 00:00:56,800 Speaker 2: Huge you turn from Uber just two years later, so 23 00:00:56,880 --> 00:00:57,840 Speaker 2: tell me what's going on here? 24 00:00:57,880 --> 00:00:59,920 Speaker 1: Well, Doessey boy? We know Uber as being the braw 25 00:01:00,400 --> 00:01:03,880 Speaker 1: us startup that shook a fair few taxi feathers across 26 00:01:03,920 --> 00:01:05,039 Speaker 1: the world when it landed. 27 00:01:05,080 --> 00:01:08,360 Speaker 2: Its main selling point was allowing almost anyone to transport 28 00:01:08,360 --> 00:01:10,240 Speaker 2: customers from point A to point B. 29 00:01:10,400 --> 00:01:13,360 Speaker 1: Now, as we know, since its success with right sharing, 30 00:01:13,640 --> 00:01:16,520 Speaker 1: it also expanded into Uber Eats, It got into the 31 00:01:16,560 --> 00:01:19,960 Speaker 1: scooter's business. It even did some helicopter stuff now be man. 32 00:01:20,040 --> 00:01:23,360 Speaker 2: In twenty twenty two, Uber acquired an Australian car share 33 00:01:23,360 --> 00:01:26,080 Speaker 2: business called car next Door forget this one hundred and 34 00:01:26,080 --> 00:01:27,960 Speaker 2: five million dollars, which. 35 00:01:27,800 --> 00:01:30,360 Speaker 1: Had actually renamed two Uber cars Share. 36 00:01:30,400 --> 00:01:33,760 Speaker 2: And this acquisition was supposedly Uber's first step globally to 37 00:01:33,840 --> 00:01:35,679 Speaker 2: expand into the car sharing market. 38 00:01:35,760 --> 00:01:38,319 Speaker 1: Yep. But now after less than two years, Jersey boy 39 00:01:38,400 --> 00:01:41,080 Speaker 1: Uber has announced it's going to shut down cars Share. 40 00:01:41,200 --> 00:01:44,280 Speaker 2: You see, Beman, Uber's betting that Australian customers would want 41 00:01:44,319 --> 00:01:46,520 Speaker 2: to make money off their cars when they were sitting 42 00:01:46,560 --> 00:01:49,279 Speaker 2: in their driveway. They even called car sharing the great 43 00:01:49,440 --> 00:01:52,000 Speaker 2: next distructor of the Australian transport industry. 44 00:01:52,120 --> 00:01:54,400 Speaker 1: But it wasn't to be. And now it'll go into 45 00:01:54,400 --> 00:01:58,000 Speaker 1: the history books of Uber as an acquisition gone wrong. 46 00:01:57,840 --> 00:02:00,000 Speaker 2: Because it's not so easy to build a cars share 47 00:02:00,040 --> 00:02:01,400 Speaker 2: aring marketplace. 48 00:02:00,960 --> 00:02:02,200 Speaker 1: So what is the key learning here? 49 00:02:02,280 --> 00:02:05,280 Speaker 2: Disruptive business models can be exciting, but they're not always 50 00:02:05,360 --> 00:02:09,520 Speaker 2: easy to implement, especially when they require significant behavioral shifts 51 00:02:09,520 --> 00:02:12,000 Speaker 2: from consumers. You see be Man. When Uber acquired car 52 00:02:12,040 --> 00:02:14,200 Speaker 2: next Door, it's said that more than fifty nine percent 53 00:02:14,240 --> 00:02:17,120 Speaker 2: of Australians were driving less frequently due to the costs 54 00:02:17,160 --> 00:02:18,200 Speaker 2: of driving, and. 55 00:02:18,080 --> 00:02:20,880 Speaker 1: As a result, Uber believed that car sharing would be 56 00:02:20,919 --> 00:02:23,240 Speaker 1: the solution to earn an income from your car. 57 00:02:23,320 --> 00:02:26,360 Speaker 2: But Bman, Uber didn't quite experience the results it expected 58 00:02:26,360 --> 00:02:27,160 Speaker 2: from this acquisition. 59 00:02:27,280 --> 00:02:30,959 Speaker 1: Since twenty twenty two, Juzzi Boy, Uber experienced cost increases 60 00:02:31,000 --> 00:02:34,280 Speaker 1: for things like insurance, They've seen a heap of vehicle theft, 61 00:02:34,480 --> 00:02:37,120 Speaker 1: and Uber has also seen a number of cars damaged. 62 00:02:37,200 --> 00:02:39,480 Speaker 2: All in all, this has created more headaches for Uber 63 00:02:39,600 --> 00:02:41,960 Speaker 2: and turn them against pushing this model globally. 64 00:02:42,080 --> 00:02:44,360 Speaker 1: Sometimes it's just easier to call a car than to 65 00:02:44,639 --> 00:02:45,480 Speaker 1: share a car. 66 00:02:46,040 --> 00:02:49,760 Speaker 2: For our second story, Beyonce is launching a new whiskey 67 00:02:49,840 --> 00:02:54,120 Speaker 2: brand in collaboration with Moe Hennessy as another celeb jumps 68 00:02:54,120 --> 00:02:55,480 Speaker 2: on the alcohol bandwagon. 69 00:02:55,560 --> 00:02:58,760 Speaker 1: Great pronunciation. They're Juzzi Boy and Beyonce Whisky. Hey, the 70 00:02:58,800 --> 00:03:01,360 Speaker 1: collab we never knew we needed, but now I'm not 71 00:03:01,360 --> 00:03:02,880 Speaker 1: sure we can live without it. Tell me more. 72 00:03:03,600 --> 00:03:06,960 Speaker 2: Beance, the og star behind Destiny Child and the Queen 73 00:03:07,000 --> 00:03:09,680 Speaker 2: of the Beehive, and of course her love for Texas 74 00:03:09,680 --> 00:03:12,760 Speaker 2: hold him and apparently whiskey now as well. That's correct, 75 00:03:12,760 --> 00:03:13,639 Speaker 2: a mundo juzzy boy. 76 00:03:13,720 --> 00:03:15,920 Speaker 1: She's announced that she's launched a new whiskey line in 77 00:03:16,000 --> 00:03:18,079 Speaker 1: collaboration with Moat Hennessy. 78 00:03:17,800 --> 00:03:19,600 Speaker 2: The company owned by LVMH. 79 00:03:19,840 --> 00:03:22,760 Speaker 1: Now, this new whiskey brand is named after her great 80 00:03:22,800 --> 00:03:25,960 Speaker 1: grandfather who used to moonshine. 81 00:03:25,639 --> 00:03:28,880 Speaker 2: Whiskey, and the man say Beonze's first venture into the 82 00:03:28,880 --> 00:03:32,120 Speaker 2: business world. Now, she obviously has a perfume, She had 83 00:03:32,200 --> 00:03:35,200 Speaker 2: a clothing brand when she collaborated with Added Ass, and boy, 84 00:03:35,280 --> 00:03:37,920 Speaker 2: this is just the latest Hollywood celebrity to collab with 85 00:03:37,920 --> 00:03:41,360 Speaker 2: a brand for an alcohol company. So what is the 86 00:03:41,440 --> 00:03:42,080 Speaker 2: key learning here? 87 00:03:42,200 --> 00:03:44,960 Speaker 1: Celeb endorsements have always had a big impact on sales 88 00:03:45,000 --> 00:03:47,920 Speaker 1: for any brand, but they seem to have an especially 89 00:03:48,000 --> 00:03:49,840 Speaker 1: strong impact on alcohol brand. 90 00:03:49,880 --> 00:03:52,080 Speaker 2: You said the man. If history is anything to go by, 91 00:03:52,200 --> 00:03:54,640 Speaker 2: we know that big star equals big revenue in the 92 00:03:54,680 --> 00:03:55,520 Speaker 2: alcohol industry. 93 00:03:55,560 --> 00:03:58,040 Speaker 1: Does it. Would you remember twenty seventeen when George Clooney 94 00:03:58,120 --> 00:04:02,080 Speaker 1: cashed in with this premium to cure brand cassamigos. 95 00:04:01,480 --> 00:04:04,160 Speaker 2: I do Diagio paid one point three billion US dollars 96 00:04:04,160 --> 00:04:04,720 Speaker 2: to acquire it. 97 00:04:04,760 --> 00:04:06,600 Speaker 1: Well, what about this one in twenty twenty when Ryan 98 00:04:06,640 --> 00:04:10,280 Speaker 1: Reynolds cashed in with American Aviation Gin for a cool 99 00:04:10,440 --> 00:04:14,120 Speaker 1: six hundred and ten million US dollarydoodars. 100 00:04:13,400 --> 00:04:16,000 Speaker 2: Mister Deadpool and Van Wilder part of Liaison. Then you've 101 00:04:16,000 --> 00:04:19,359 Speaker 2: got Dwayne the Rock Johnson, who's tequila brand supposedly became 102 00:04:19,600 --> 00:04:21,919 Speaker 2: the fastest growing tequila in the history of all spirits 103 00:04:21,920 --> 00:04:23,400 Speaker 2: according to Dwayne the Rock Johnson. 104 00:04:24,000 --> 00:04:26,159 Speaker 1: So it's fair to say that, after some failures with 105 00:04:26,240 --> 00:04:29,120 Speaker 1: her clothing brand, seems like the alcohol industry is the 106 00:04:29,120 --> 00:04:30,760 Speaker 1: way to go for Beyonce. 107 00:04:30,520 --> 00:04:32,799 Speaker 2: And b Man. Based on x and Reddit, it seems 108 00:04:32,800 --> 00:04:35,960 Speaker 2: like many of Beyonce's megafans are already drunk in love 109 00:04:36,040 --> 00:04:36,880 Speaker 2: with Ay Whiskey. 110 00:04:37,000 --> 00:04:40,360 Speaker 1: Very nice. For our third and final story, Sirius XM 111 00:04:40,400 --> 00:04:43,800 Speaker 1: Holdings has signed a one hundred million US dollar deal 112 00:04:43,880 --> 00:04:46,719 Speaker 1: for Alex Cooper's Call Her Daddy podcast and her network 113 00:04:46,760 --> 00:04:47,600 Speaker 1: of shows as well. 114 00:04:47,680 --> 00:04:49,640 Speaker 2: You Strits to Call Her Daddy. Be Man crazy, how 115 00:04:49,680 --> 00:04:52,000 Speaker 2: big this has become? So tell me more well, Juzzy boys. 116 00:04:52,040 --> 00:04:55,080 Speaker 1: SiriusXM is one of the biggest audio entertainment companies in 117 00:04:55,120 --> 00:04:55,599 Speaker 1: the US. 118 00:04:55,720 --> 00:04:59,480 Speaker 2: We're talking evaluation of around twelve billion US dollars and 119 00:04:59,560 --> 00:04:59,960 Speaker 2: if you do. 120 00:05:00,279 --> 00:05:01,839 Speaker 1: Know, Call Her Daddy is one of the most listened 121 00:05:01,839 --> 00:05:03,520 Speaker 1: to podcasts by women globally. 122 00:05:03,600 --> 00:05:06,960 Speaker 2: It's featured guests like Simon Bios, Miley Cyrus, Christina Aguilera 123 00:05:07,040 --> 00:05:08,200 Speaker 2: and many many more. 124 00:05:08,279 --> 00:05:11,839 Speaker 1: And now SiriusXM has announced it has acquired the distribution 125 00:05:12,000 --> 00:05:14,359 Speaker 1: rights to the Call Her Daddy podcast for one hundred 126 00:05:14,440 --> 00:05:16,320 Speaker 1: million newest dollars over the next three years. 127 00:05:16,360 --> 00:05:18,320 Speaker 2: And the man they also have the rights to all 128 00:05:18,400 --> 00:05:21,559 Speaker 2: of the content produced by the Call Her Daddy Talent Network. 129 00:05:21,600 --> 00:05:23,520 Speaker 1: I must say, Jazi boyd. This is quite the pivot 130 00:05:23,520 --> 00:05:27,240 Speaker 1: from the era of buying exclusive hosting rights for podcasts. 131 00:05:27,720 --> 00:05:29,160 Speaker 2: So what is the key learning here? 132 00:05:29,240 --> 00:05:33,760 Speaker 1: Industries, especially new ones, often start with a particular monetization strategy, 133 00:05:33,800 --> 00:05:35,719 Speaker 1: but over time approaches are refined. 134 00:05:35,760 --> 00:05:37,800 Speaker 2: Now, be Man. During the pandemic, the trend was all 135 00:05:37,839 --> 00:05:41,839 Speaker 2: about securing exclusive hosting rights for popular podcasts. 136 00:05:41,279 --> 00:05:43,960 Speaker 1: With the idea that exclusivity would drive revenue. 137 00:05:44,000 --> 00:05:47,800 Speaker 2: Remember when Spotify bought multi year exclusive hosting rights for 138 00:05:47,880 --> 00:05:51,360 Speaker 2: podcasts like Call Her Daddy, The Joe Rogan Podcasts. Yep, 139 00:05:51,360 --> 00:05:54,960 Speaker 2: the deal meant that those podcasts were exclusively available on Spotify, 140 00:05:55,000 --> 00:05:56,880 Speaker 2: and Spotify had the rights to sell ads for those 141 00:05:56,920 --> 00:05:58,720 Speaker 2: podcasts exclusively on Spotify. 142 00:05:58,760 --> 00:06:01,239 Speaker 1: Now, the good news for Spotify was that advertising revenue 143 00:06:01,240 --> 00:06:04,279 Speaker 1: on its platform grew about eighty percent between twenty twenty 144 00:06:04,279 --> 00:06:05,560 Speaker 1: one and twenty twenty three. 145 00:06:05,480 --> 00:06:07,960 Speaker 2: But that number could have been a whole lot higher 146 00:06:08,080 --> 00:06:11,240 Speaker 2: if it could sell ads on other podcast platforms as well. 147 00:06:11,360 --> 00:06:14,640 Speaker 1: Which is why when these podcast rights deals expired earlier 148 00:06:14,640 --> 00:06:18,200 Speaker 1: this year, Spotify said adios to exclusive hosting. 149 00:06:18,279 --> 00:06:20,240 Speaker 2: These deals weren't exactly what I hoped. 150 00:06:20,040 --> 00:06:24,440 Speaker 1: For, But it seems like SERIOUSXM has watched and learned, 151 00:06:24,600 --> 00:06:27,080 Speaker 1: and rather than going for exclusive rights, they're looking to 152 00:06:27,160 --> 00:06:30,279 Speaker 1: monetize by distributing and selling ads on Call of Daddy 153 00:06:30,320 --> 00:06:32,119 Speaker 1: across all the platforms in the world. 154 00:06:32,160 --> 00:06:35,120 Speaker 2: Flox Fan, every single month your credit score is updated. 155 00:06:35,160 --> 00:06:37,080 Speaker 2: It might go up, it might go down, depending on 156 00:06:37,160 --> 00:06:39,039 Speaker 2: what you have done in that month, and there is 157 00:06:39,080 --> 00:06:40,880 Speaker 2: no better way to find out what's happened to your 158 00:06:40,880 --> 00:06:43,080 Speaker 2: credit score in the Flux app. Make sure to download 159 00:06:43,080 --> 00:06:45,039 Speaker 2: the Flux app and check your credit score this month. 160 00:06:45,040 --> 00:06:47,560 Speaker 1: Thanks for listening, and we'll see you on Wednesday.