1
00:00:04,120 --> 00:00:07,080
Speaker 1: Hi, I'm Britney Saunders and welcome to Big Business, the

2
00:00:07,080 --> 00:00:09,680
Speaker 1: place where business is far from boring, and today I'm

3
00:00:09,680 --> 00:00:13,040
Speaker 1: recording on gadigul Land. Now I somehow manage to build

4
00:00:13,039 --> 00:00:16,000
Speaker 1: an empire from the garage underneath my house, and I'm

5
00:00:16,040 --> 00:00:18,239
Speaker 1: here to share it all with you, from the winds,

6
00:00:18,560 --> 00:00:22,080
Speaker 1: the huge mistakes, the challenging times, and the funny moments

7
00:00:22,120 --> 00:00:25,480
Speaker 1: in between. So, whether you're in business yourself already, perhaps

8
00:00:25,520 --> 00:00:27,200
Speaker 1: you're not in the game at all, Maybe you're just

9
00:00:27,240 --> 00:00:29,880
Speaker 1: looking for some inspo, or you simply just want to hear.

10
00:00:29,760 --> 00:00:31,840
Speaker 2: The tea, this is the podcast for you.

11
00:00:32,640 --> 00:00:35,360
Speaker 1: Coming up on today's episode, I'm joined by a very

12
00:00:35,440 --> 00:00:39,200
Speaker 1: special guest who turned seven thousand dollars and a dream

13
00:00:39,760 --> 00:00:44,640
Speaker 1: into a thirty million dollar global SoC empire. She's never

14
00:00:44,640 --> 00:00:48,040
Speaker 1: paid an influencer yet, mad Mia sells ten pairs of

15
00:00:48,040 --> 00:00:51,640
Speaker 1: socks a minute and has collabs with Barbie Disney and

16
00:00:51,760 --> 00:00:55,840
Speaker 1: Harry Potter. From lawsuits to warehouses around the world, including

17
00:00:55,920 --> 00:00:58,880
Speaker 1: one in a country that's currently trying to sue her.

18
00:00:59,360 --> 00:01:02,800
Speaker 1: Tanya is powerhouse with a wild business story.

19
00:01:03,240 --> 00:01:05,160
Speaker 2: Tanya, welcome to Big Business.

20
00:01:05,360 --> 00:01:06,759
Speaker 3: Thank you thanks for having me.

21
00:01:06,920 --> 00:01:10,440
Speaker 1: This is your first studio interview exactly how are you feeling.

22
00:01:10,800 --> 00:01:14,240
Speaker 3: No, I'm not stressed at all, not I'm just yeah,

23
00:01:14,440 --> 00:01:17,360
Speaker 3: just walk up. I usually don't drink coffee, but today

24
00:01:17,400 --> 00:01:18,280
Speaker 3: I'm having a coffee.

25
00:01:18,400 --> 00:01:19,560
Speaker 2: I love it. I love it.

26
00:01:20,080 --> 00:01:22,839
Speaker 1: I'm not your target market, so I'm learning all about

27
00:01:22,840 --> 00:01:23,760
Speaker 1: your business today.

28
00:01:23,959 --> 00:01:25,560
Speaker 2: But tell us what is madmea.

29
00:01:26,520 --> 00:01:31,240
Speaker 3: Well, we design the most colorful, fun socks with toys

30
00:01:31,240 --> 00:01:35,040
Speaker 3: and accessories. And what is good about mad Meir It's

31
00:01:35,240 --> 00:01:39,800
Speaker 3: full of color. It's just so loud, it's crimps color.

32
00:01:39,880 --> 00:01:42,640
Speaker 3: Whatever you go on the street, everybody gets stopped and say,

33
00:01:42,680 --> 00:01:45,319
Speaker 3: oh my good, what is going on with this socks?

34
00:01:45,520 --> 00:01:47,840
Speaker 3: And that is why the brand works for kids and

35
00:01:47,960 --> 00:01:51,520
Speaker 3: Parasit empowers them. It makes the kids stand out, it

36
00:01:51,560 --> 00:01:55,080
Speaker 3: makes them feel confident. And I always compare it it's

37
00:01:55,160 --> 00:01:57,600
Speaker 3: like wearing a pair of Madmere socks is like going

38
00:01:57,640 --> 00:02:01,120
Speaker 3: to Disneyland. Yeah, it's like color for You're lots of

39
00:02:01,200 --> 00:02:05,080
Speaker 3: fun and everybody's like happy and and that's yeah. So

40
00:02:05,200 --> 00:02:06,400
Speaker 3: we I am the sock queid.

41
00:02:07,080 --> 00:02:07,800
Speaker 2: I love it.

42
00:02:07,960 --> 00:02:11,600
Speaker 3: I love and the fact that we like I think

43
00:02:11,680 --> 00:02:16,280
Speaker 3: myself invented this new category. So it's not just a sock,

44
00:02:16,320 --> 00:02:20,800
Speaker 3: it's a lifestyle brand. And we don't create socks. We

45
00:02:21,000 --> 00:02:24,200
Speaker 3: create a whole experience when you wear the pair ofs

46
00:02:24,320 --> 00:02:27,600
Speaker 3: and they come with toys, access to shoelaces and whatnot,

47
00:02:27,960 --> 00:02:30,800
Speaker 3: and kids love it. It's just something that yeah, I'm

48
00:02:30,880 --> 00:02:32,200
Speaker 3: very proud of, very proud.

49
00:02:32,280 --> 00:02:33,799
Speaker 2: I love that, and I think that's so important.

50
00:02:33,960 --> 00:02:35,239
Speaker 1: I think a lot of people when they want to

51
00:02:35,240 --> 00:02:38,320
Speaker 1: start a business, they like the idea of starting a business.

52
00:02:38,400 --> 00:02:40,800
Speaker 1: And let's say, for example, if you are making socks,

53
00:02:40,840 --> 00:02:42,639
Speaker 1: it's great to want to make socks, but I love

54
00:02:42,680 --> 00:02:45,040
Speaker 1: that you have such like a mission and a message

55
00:02:45,080 --> 00:02:47,560
Speaker 1: behind why you make the socks, Like you're not just

56
00:02:47,600 --> 00:02:50,960
Speaker 1: making socks because they're comfortable and you wear them, you

57
00:02:51,000 --> 00:02:53,520
Speaker 1: know you've got the whole like brand message of them

58
00:02:53,560 --> 00:02:54,880
Speaker 1: being fun, empowering.

59
00:02:54,919 --> 00:02:57,040
Speaker 2: They will make everyone feel confident.

60
00:02:56,800 --> 00:02:59,680
Speaker 3: Believe it or not. Like every week we get customers

61
00:02:59,760 --> 00:03:02,960
Speaker 3: like parents writing us like I can't believe and I

62
00:03:02,960 --> 00:03:04,600
Speaker 3: want to cry now when I talk about it. I

63
00:03:04,639 --> 00:03:07,560
Speaker 3: was like, it's like it's like I can't believe that

64
00:03:07,680 --> 00:03:10,480
Speaker 3: a pair of socks have changed my daughter's life. Where

65
00:03:10,520 --> 00:03:13,240
Speaker 3: it's like I don't know why I'm always so emotional

66
00:03:13,280 --> 00:03:16,240
Speaker 3: because she's like she goes to school she's the coolest

67
00:03:16,320 --> 00:03:18,720
Speaker 3: kid at school now with these socks. They make us

68
00:03:18,720 --> 00:03:21,119
Speaker 3: so happy and I love that.

69
00:03:21,600 --> 00:03:24,200
Speaker 1: Ah that's don't you make us all cry in the

70
00:03:24,240 --> 00:03:26,640
Speaker 1: studio here, But I think that's amazing. Like it's so

71
00:03:27,240 --> 00:03:31,079
Speaker 1: inspiring to see an owner be so passionate about their

72
00:03:31,120 --> 00:03:33,840
Speaker 1: product because, like, as I'm sure you know, business is

73
00:03:33,880 --> 00:03:37,600
Speaker 1: so tough. Ever I know, but I think as long

74
00:03:37,640 --> 00:03:40,200
Speaker 1: as you stay really aligned to why you're doing what

75
00:03:40,240 --> 00:03:42,760
Speaker 1: you're doing, and if it's people you know emailing you

76
00:03:42,840 --> 00:03:46,280
Speaker 1: saying my daughter has so much confidence because of your socks,

77
00:03:46,320 --> 00:03:49,280
Speaker 1: I think that's your reason why you're doing what you're doing.

78
00:03:49,360 --> 00:03:52,200
Speaker 3: Exactly, And it's not for me and everybody who knows

79
00:03:52,240 --> 00:03:54,760
Speaker 3: me all my stuff. It's not about the money. I

80
00:03:54,800 --> 00:03:57,560
Speaker 3: don't care how much money we make, how many Like

81
00:03:57,680 --> 00:03:59,800
Speaker 3: I just want to make a difference. I want to

82
00:04:00,080 --> 00:04:02,240
Speaker 3: eat something that one day so I will be like,

83
00:04:02,360 --> 00:04:05,520
Speaker 3: oh my god, she did this socks and these are

84
00:04:05,560 --> 00:04:08,160
Speaker 3: her socks, and whoever, there will be probably many other

85
00:04:08,200 --> 00:04:10,640
Speaker 3: people who will do this socks in the future, but like,

86
00:04:10,880 --> 00:04:13,240
Speaker 3: she's the one and I'm so happy for it.

87
00:04:13,360 --> 00:04:14,880
Speaker 2: You know, I think I'm being honest with you.

88
00:04:14,920 --> 00:04:18,000
Speaker 1: I think you've already done that, but you're saying one

89
00:04:18,080 --> 00:04:19,320
Speaker 1: day I'm going to get to that point.

90
00:04:19,880 --> 00:04:21,000
Speaker 2: But I think you've already done it.

91
00:04:21,400 --> 00:04:23,719
Speaker 3: I did, but I'm still like sort of like, you know,

92
00:04:24,480 --> 00:04:26,440
Speaker 3: I still don't believe it, Like I still can't believe it.

93
00:04:26,520 --> 00:04:29,000
Speaker 3: I have bad day, Like in business, you know how

94
00:04:29,040 --> 00:04:31,400
Speaker 3: it is. Sometimes you're doing so good, but then I

95
00:04:31,440 --> 00:04:35,320
Speaker 3: go home like I'm shit, Like I'm shit. I'm like,

96
00:04:35,520 --> 00:04:39,400
Speaker 3: I'm like, I'm like the worst business woman ever.

97
00:04:40,400 --> 00:04:41,280
Speaker 2: Everyone hates me.

98
00:04:41,320 --> 00:04:43,919
Speaker 3: I'm like, I'm not good. And my partner is like,

99
00:04:43,960 --> 00:04:47,600
Speaker 3: what are you talking about? Like fifty years ago, I

100
00:04:47,920 --> 00:04:51,240
Speaker 3: came to Australia as a international students who study master's degree.

101
00:04:51,240 --> 00:04:54,120
Speaker 3: I came here with literally no money. He's like, look,

102
00:04:54,120 --> 00:04:57,799
Speaker 3: what are you built? No, No, I'm not good today,

103
00:04:58,000 --> 00:05:01,919
Speaker 3: I'm not good. So sometimes like we find hard to

104
00:05:01,960 --> 00:05:05,159
Speaker 3: believe how far we've come in the business because we

105
00:05:05,200 --> 00:05:07,839
Speaker 3: are so involved and we don't we don't stand back,

106
00:05:08,040 --> 00:05:10,800
Speaker 3: we don't Yeah we don't see that thing, yeah exactly,

107
00:05:10,880 --> 00:05:13,760
Speaker 3: but other people do, which is good. I think all

108
00:05:13,960 --> 00:05:19,200
Speaker 3: Medmea customers and fans do it. And I have the biggest,

109
00:05:19,279 --> 00:05:23,320
Speaker 3: the most loyal people that they just follow Medimea love it.

110
00:05:23,400 --> 00:05:26,000
Speaker 3: And it's not as as I say, too many people,

111
00:05:26,000 --> 00:05:28,719
Speaker 3: we don't work with influences like we don't, we don't,

112
00:05:29,200 --> 00:05:32,440
Speaker 3: we don't, We don't even hire them, we don't even engage.

113
00:05:32,520 --> 00:05:35,640
Speaker 3: Because we have a customers who supporter us, why not

114
00:05:36,080 --> 00:05:39,359
Speaker 3: embrace them and make them when we we we We

115
00:05:39,560 --> 00:05:42,680
Speaker 3: just moved in a new warehouse and I built like

116
00:05:42,720 --> 00:05:45,600
Speaker 3: a big studio. Photo shoots every two weeks with the

117
00:05:45,600 --> 00:05:48,159
Speaker 3: photo shoots, and we invite our customers to come and

118
00:05:48,400 --> 00:05:50,600
Speaker 3: be a part of the photo shoots because we don't

119
00:05:50,680 --> 00:05:54,520
Speaker 3: want we want because who else, who better is going

120
00:05:54,600 --> 00:05:57,760
Speaker 3: to perform at the photo shoot then your customers who

121
00:05:57,800 --> 00:05:59,600
Speaker 3: already love and are obsessed with the brand.

122
00:05:59,800 --> 00:06:02,279
Speaker 1: So we are definitely in our era of the customer

123
00:06:02,320 --> 00:06:03,919
Speaker 1: as well at FATE, and that's something that.

124
00:06:03,920 --> 00:06:05,320
Speaker 2: We're really host seeing on.

125
00:06:05,760 --> 00:06:08,800
Speaker 1: Yeah, we dabble a little bit in influencer marketing and

126
00:06:08,800 --> 00:06:10,480
Speaker 1: I'd love to chat with you about that.

127
00:06:10,640 --> 00:06:12,640
Speaker 2: But I think it's really great that you.

128
00:06:12,880 --> 00:06:17,960
Speaker 1: Are focusing on community because yes, whilst influencers are great

129
00:06:18,000 --> 00:06:21,800
Speaker 1: and like they can generate sales, it is so clever

130
00:06:22,080 --> 00:06:25,360
Speaker 1: to invest in your community and the people that support

131
00:06:25,400 --> 00:06:29,280
Speaker 1: you already, you know, rather than giving influencers, more free stuff,

132
00:06:29,560 --> 00:06:33,159
Speaker 1: which is all well and good. I am all for

133
00:06:33,400 --> 00:06:36,120
Speaker 1: you know, getting your community involved with your brand for

134
00:06:36,200 --> 00:06:39,159
Speaker 1: your photo shoots. Yeah, because they're only going to see

135
00:06:39,160 --> 00:06:41,159
Speaker 1: that and be like wow, like I already love this brand.

136
00:06:41,200 --> 00:06:43,920
Speaker 1: I love their socks, and now they're showing that they

137
00:06:43,960 --> 00:06:45,680
Speaker 1: love their community and customers.

138
00:06:45,680 --> 00:06:46,960
Speaker 2: It makes them feel val shoot.

139
00:06:47,080 --> 00:06:49,359
Speaker 3: You should see them when they come to office for

140
00:06:49,360 --> 00:06:52,480
Speaker 3: a photo shoot. It's like their dream coming true. They're

141
00:06:52,720 --> 00:06:55,440
Speaker 3: so happy. Their parents are happy to see their kids

142
00:06:55,440 --> 00:06:58,000
Speaker 3: being so happy, and it's just the best. They have

143
00:06:58,120 --> 00:07:00,720
Speaker 3: the best time of their life. It's all about and

144
00:07:00,760 --> 00:07:03,280
Speaker 3: we don't like we don't just take photos. We have

145
00:07:03,760 --> 00:07:07,080
Speaker 3: the best food and the west parties and the best music,

146
00:07:07,120 --> 00:07:09,040
Speaker 3: and we dance and we just have so much fun.

147
00:07:09,120 --> 00:07:11,040
Speaker 3: So it's not just come and do a photo shoot

148
00:07:11,040 --> 00:07:13,200
Speaker 3: and we'll use your photos and videos for market. No

149
00:07:13,640 --> 00:07:17,520
Speaker 3: we can't. Yeah, I can't have experience. And they kind

150
00:07:17,520 --> 00:07:19,880
Speaker 3: of design the socks with all the designers now and

151
00:07:19,920 --> 00:07:22,760
Speaker 3: everybody like going in the office and it's just and

152
00:07:22,760 --> 00:07:26,120
Speaker 3: and and and the interesting thing is the parents become

153
00:07:26,200 --> 00:07:29,520
Speaker 3: our friends. So it's like I have so many parents,

154
00:07:29,640 --> 00:07:32,920
Speaker 3: is like, and then sometimes like I have this customer

155
00:07:32,960 --> 00:07:35,320
Speaker 3: who is like number one fan of man Mia. She

156
00:07:35,400 --> 00:07:37,760
Speaker 3: has all her socks everything else. We do it and

157
00:07:37,800 --> 00:07:40,680
Speaker 3: it's like at night when I pous on social media,

158
00:07:40,720 --> 00:07:42,960
Speaker 3: which I still do it myself on Instagram. I post

159
00:07:43,000 --> 00:07:45,480
Speaker 3: and if she doesn't comment, I'm like, say it, why

160
00:07:45,480 --> 00:07:50,840
Speaker 3: don't customer? She's sorry, She's like sorry, sorry, I'll post later.

161
00:07:50,880 --> 00:07:53,040
Speaker 3: I promise you I'll comment later. I'm like, please do

162
00:07:53,520 --> 00:07:55,480
Speaker 3: and she like we just love it. Like we're just

163
00:07:55,520 --> 00:07:58,640
Speaker 3: all like talking and communicating with the with the customers,

164
00:07:58,640 --> 00:08:01,680
Speaker 3: with the parents, and and pay events. I mean, yeah,

165
00:08:01,720 --> 00:08:03,880
Speaker 3: it's just so such a good community we create and

166
00:08:03,920 --> 00:08:05,600
Speaker 3: I'm so proud of it, to be honest, And I'm

167
00:08:05,640 --> 00:08:07,600
Speaker 3: proud of it because they helped me and support me

168
00:08:07,640 --> 00:08:10,200
Speaker 3: do everything. Every design we do, I call them, I'm like,

169
00:08:10,240 --> 00:08:12,040
Speaker 3: what do we do? Yeah? Like what do you think?

170
00:08:12,080 --> 00:08:12,680
Speaker 3: What's in? What?

171
00:08:13,200 --> 00:08:14,360
Speaker 2: Feedback is everything?

172
00:08:14,440 --> 00:08:16,120
Speaker 3: It's the best, it's the best.

173
00:08:16,440 --> 00:08:22,040
Speaker 1: Now you bought the company that you were employed at exactly, Yes,

174
00:08:22,120 --> 00:08:23,360
Speaker 1: that is iconic.

175
00:08:23,600 --> 00:08:27,040
Speaker 2: Can you talk us through how that all came to be?

176
00:08:27,440 --> 00:08:32,000
Speaker 3: So? I started Masters in Design and after getting out

177
00:08:32,040 --> 00:08:34,440
Speaker 3: of UNI, I was looking for a job and I

178
00:08:34,520 --> 00:08:38,920
Speaker 3: landed a job with the startup company who was started

179
00:08:38,960 --> 00:08:42,880
Speaker 3: by somebody else and had an investor, very wealthy investor,

180
00:08:43,040 --> 00:08:46,880
Speaker 3: silent investor from Australia and they needed a designer to

181
00:08:46,920 --> 00:08:49,400
Speaker 3: design some socks for them, and the idea was to

182
00:08:49,480 --> 00:08:52,199
Speaker 3: design playing socks. So I got the job. I thought

183
00:08:52,240 --> 00:08:57,120
Speaker 3: it's exciting and we it was the market was kids socks.

184
00:08:57,520 --> 00:09:00,480
Speaker 3: But as soon as I got the job, like this

185
00:09:00,520 --> 00:09:04,200
Speaker 3: is this is just you can't be just socks. We

186
00:09:04,280 --> 00:09:06,680
Speaker 3: need to bring something else to the just wanted to

187
00:09:06,679 --> 00:09:11,319
Speaker 3: do playing just playing socks, Yes, gotcha, adults for kids

188
00:09:11,679 --> 00:09:12,400
Speaker 3: mostly kids.

189
00:09:12,559 --> 00:09:12,760
Speaker 2: Yeah.

190
00:09:13,559 --> 00:09:17,000
Speaker 3: So I started designing socks. But then three months in

191
00:09:17,040 --> 00:09:20,800
Speaker 3: to my role, I was doing everything, not just designing, marketing, sales,

192
00:09:22,000 --> 00:09:24,840
Speaker 3: everything you possibly think of. The investor called me and said,

193
00:09:25,600 --> 00:09:27,760
Speaker 3: I have the guys who started the company, but I

194
00:09:27,800 --> 00:09:30,600
Speaker 3: don't think they're doing a good job because you do everything.

195
00:09:30,720 --> 00:09:33,360
Speaker 3: How about I get you around the whole show for me.

196
00:09:33,679 --> 00:09:36,000
Speaker 3: I'm like, Okay, that's a dream job for me. I

197
00:09:36,000 --> 00:09:38,520
Speaker 3: would love to and he's like, we'll see how it goes.

198
00:09:38,559 --> 00:09:41,720
Speaker 3: Few start, maybe you'll you'll you'll own the business. And

199
00:09:41,760 --> 00:09:45,080
Speaker 3: I'm like, wow, this is exciting, very good opportunities. So

200
00:09:45,920 --> 00:09:48,439
Speaker 3: for two years I worked for him. Right, we own

201
00:09:48,480 --> 00:09:48,959
Speaker 3: the business.

202
00:09:48,960 --> 00:09:52,439
Speaker 2: So you didn't go in as an owner, No, you

203
00:09:52,480 --> 00:09:54,440
Speaker 2: were just like what were you working as?

204
00:09:54,480 --> 00:09:59,800
Speaker 3: Did you have a designer, packing, marketing, everything around, everything, everything, everything?

205
00:09:59,840 --> 00:10:03,160
Speaker 3: And I was still working from home and then two

206
00:10:03,280 --> 00:10:07,480
Speaker 3: years in and I was like on a minimum salary wage,

207
00:10:07,520 --> 00:10:12,120
Speaker 3: you can possibly think, but I was doing not just everything.

208
00:10:12,320 --> 00:10:14,640
Speaker 3: I would also say to my investor, we need to

209
00:10:14,679 --> 00:10:18,160
Speaker 3: go to China. I get some stock, find new factories, manufacturer.

210
00:10:18,160 --> 00:10:19,520
Speaker 3: He's like, we don't have a budget for it. You

211
00:10:19,600 --> 00:10:22,040
Speaker 3: spend everything, we don't have money. And I'm like, you

212
00:10:22,040 --> 00:10:25,199
Speaker 3: know what, how about I pay for everything and then

213
00:10:25,280 --> 00:10:27,200
Speaker 3: if we make money, you'll pay me back. And he's like,

214
00:10:27,320 --> 00:10:30,680
Speaker 3: you're crazy. Do it. So I'll go to China, pay

215
00:10:30,720 --> 00:10:34,320
Speaker 3: everything myself, find new new manufacturers, everything I need to do,

216
00:10:34,640 --> 00:10:37,280
Speaker 3: come back and when we make the money in the business,

217
00:10:37,280 --> 00:10:39,520
Speaker 3: he will pay me back. And he got to the poort.

218
00:10:39,840 --> 00:10:41,800
Speaker 2: He's an investor and he was saying you should pay

219
00:10:41,840 --> 00:10:44,000
Speaker 2: for it. Yes, Is he still your investor?

220
00:10:44,120 --> 00:10:44,240
Speaker 3: No?

221
00:10:45,920 --> 00:10:49,679
Speaker 2: That's weird, yeah, very weird. So many questions.

222
00:10:49,760 --> 00:10:52,600
Speaker 3: I love. I mean, we are still good friends. He's

223
00:10:52,640 --> 00:10:56,640
Speaker 3: a big supporters. But I'm not gonna come better because

224
00:10:56,760 --> 00:11:00,000
Speaker 3: everything that I am today. He helped me. Yes, because

225
00:11:00,800 --> 00:11:05,640
Speaker 3: but however, he built his business babe back in the

226
00:11:05,679 --> 00:11:08,760
Speaker 3: eighties when there was no marketing, there was no social media.

227
00:11:08,840 --> 00:11:11,800
Speaker 3: He never believed in that. A very old school so

228
00:11:11,840 --> 00:11:13,600
Speaker 3: he when I say to him, Hey, we need a

229
00:11:13,600 --> 00:11:15,360
Speaker 3: marketing budget, He's like, what is that?

230
00:11:16,160 --> 00:11:17,800
Speaker 2: Like what do you what do you mean?

231
00:11:18,320 --> 00:11:20,920
Speaker 3: What do you mean? And I was like, okay, great, okay,

232
00:11:20,960 --> 00:11:23,600
Speaker 3: move on and then yeah, So he got to the

233
00:11:23,640 --> 00:11:28,439
Speaker 3: point that two years in, I was like, can you

234
00:11:28,559 --> 00:11:31,560
Speaker 3: Chris my salary? Like, I'm working in such like, I

235
00:11:31,600 --> 00:11:35,240
Speaker 3: have a very bad pay I get my pay for

236
00:11:35,440 --> 00:11:38,840
Speaker 3: from my pocket for any events, travelers, everywhere I'll go.

237
00:11:39,040 --> 00:11:40,920
Speaker 3: I'm like, can you incrias my salary? He's like, how

238
00:11:40,920 --> 00:11:43,480
Speaker 3: about I give you forty nine percent shares for free?

239
00:11:43,880 --> 00:11:48,199
Speaker 3: Like what, but you keep the shitt salary. I'm like, okay, great,

240
00:11:48,240 --> 00:11:50,520
Speaker 3: But that was good. So it was a good step

241
00:11:50,559 --> 00:11:51,319
Speaker 3: into the business.

242
00:11:51,400 --> 00:11:54,439
Speaker 2: At this point, the original owners they were out of

243
00:11:54,480 --> 00:11:54,720
Speaker 2: the peace.

244
00:11:54,800 --> 00:11:56,880
Speaker 3: They were out within three months.

245
00:11:56,920 --> 00:11:59,280
Speaker 2: So they walked away within the worst three months that

246
00:11:59,280 --> 00:12:02,080
Speaker 2: you were there. Yeah, they can killed them just working.

247
00:12:01,760 --> 00:12:04,839
Speaker 1: On a salary. The investor held all the shares in

248
00:12:04,880 --> 00:12:07,240
Speaker 1: the company. Yes, then you worked your bum off for

249
00:12:07,280 --> 00:12:10,160
Speaker 1: two years and then your investor goes, hey, I want

250
00:12:10,160 --> 00:12:12,920
Speaker 1: to give you forty nine percent of this company for free.

251
00:12:13,000 --> 00:12:15,920
Speaker 3: Yes, don't walk away, he said, don't walk away, but

252
00:12:15,960 --> 00:12:19,240
Speaker 3: I'll give you forty nine percent of shares for free.

253
00:12:19,640 --> 00:12:20,080
Speaker 2: Wow.

254
00:12:20,400 --> 00:12:23,520
Speaker 3: And I said that sounds wonderful. That's why not too.

255
00:12:23,480 --> 00:12:24,199
Speaker 2: Good to be true?

256
00:12:24,320 --> 00:12:28,360
Speaker 3: Yeah? Yeah, but I worked really hard. When I say hard,

257
00:12:28,400 --> 00:12:31,160
Speaker 3: would I look back, would I do this again? No?

258
00:12:31,280 --> 00:12:34,440
Speaker 3: Because it was so hard. I had to build the

259
00:12:34,559 --> 00:12:37,560
Speaker 3: Instagram account with non marketing budget, I had to make

260
00:12:37,600 --> 00:12:40,360
Speaker 3: sales online with non marketing budget. I had to do

261
00:12:40,600 --> 00:12:44,280
Speaker 3: everything pretty much just being me, just there.

262
00:12:44,520 --> 00:12:48,199
Speaker 1: I think that's what existing the crazy things about starting

263
00:12:48,200 --> 00:12:50,959
Speaker 1: a business from scratch and doing it all yourself. It's

264
00:12:51,000 --> 00:12:53,640
Speaker 1: funny that you say that I would never do it again,

265
00:12:53,800 --> 00:12:56,120
Speaker 1: because I feel the same about all the stuff that

266
00:12:56,240 --> 00:12:59,280
Speaker 1: I did, maybe in the first you know, four years

267
00:12:59,360 --> 00:13:00,600
Speaker 1: of when I was fate.

268
00:13:00,679 --> 00:13:01,600
Speaker 2: I look back.

269
00:13:01,440 --> 00:13:03,680
Speaker 1: Now and I go, oh, my goodness, I could never

270
00:13:03,720 --> 00:13:05,920
Speaker 1: do that again, and I think I'm so glad I'm

271
00:13:05,920 --> 00:13:08,160
Speaker 1: not doing that right now. But when you're in that moment,

272
00:13:08,559 --> 00:13:11,440
Speaker 1: you don't think that way because you're building and grinding

273
00:13:11,480 --> 00:13:13,600
Speaker 1: and hustling, and I think you can see where this

274
00:13:13,679 --> 00:13:16,160
Speaker 1: thing can go. So you just really do put in

275
00:13:16,200 --> 00:13:18,679
Speaker 1: all that groundwork, and you get to the stage where

276
00:13:18,679 --> 00:13:20,840
Speaker 1: you're right now where you're thinking, I would never do

277
00:13:20,920 --> 00:13:23,120
Speaker 1: that again, but you're so glad that you did.

278
00:13:23,040 --> 00:13:26,800
Speaker 3: It right exactly. No, everything I did and the way

279
00:13:26,840 --> 00:13:29,440
Speaker 3: I did it, I don't regret it because I learned

280
00:13:29,600 --> 00:13:32,840
Speaker 3: so much from it, and the fact that I don't

281
00:13:32,880 --> 00:13:36,360
Speaker 3: have a business degree. I have a designer degree, but

282
00:13:36,400 --> 00:13:39,800
Speaker 3: I've learned everything else in business, and I run the

283
00:13:39,800 --> 00:13:42,480
Speaker 3: business myself right now pretty much everything, and the business

284
00:13:42,480 --> 00:13:46,959
Speaker 3: is still up to today. It's just the best thing

285
00:13:47,000 --> 00:13:48,560
Speaker 3: that can ever happen to me.

286
00:13:48,679 --> 00:13:50,160
Speaker 2: And so when did all of this happen?

287
00:13:50,320 --> 00:13:53,520
Speaker 3: Like roughly, So this was like two thousand and let's

288
00:13:53,520 --> 00:13:57,240
Speaker 3: say seventeen, I got forty nine percent shares.

289
00:13:57,400 --> 00:13:57,920
Speaker 2: Wow.

290
00:13:58,679 --> 00:14:03,720
Speaker 3: A year later, the business were just starting to make money.

291
00:14:03,840 --> 00:14:06,480
Speaker 3: We didn't make money back then. It was very hard,

292
00:14:06,840 --> 00:14:09,160
Speaker 3: and he was putting a lot of money investing in

293
00:14:09,200 --> 00:14:12,320
Speaker 3: the business in terms of stock and new designs and

294
00:14:12,320 --> 00:14:16,000
Speaker 3: new developments, product developments and everything else. So when we

295
00:14:16,280 --> 00:14:21,480
Speaker 3: just started making money, and I met my partner at

296
00:14:21,520 --> 00:14:25,440
Speaker 3: the time and we were planning to have some kids

297
00:14:25,640 --> 00:14:31,080
Speaker 3: and some kids kids, And then I said to him,

298
00:14:31,120 --> 00:14:35,200
Speaker 3: to my investor, I'm like, like, you don't care about me.

299
00:14:35,800 --> 00:14:38,640
Speaker 3: You know, it's my baby. Why don't you sell it

300
00:14:38,680 --> 00:14:41,160
Speaker 3: to me? Just give me the rest of the business

301
00:14:41,240 --> 00:14:44,320
Speaker 3: and walk away. He's super wealthy, he's retired now, he

302
00:14:44,400 --> 00:14:46,840
Speaker 3: doesn't need the money, and I'm like, what, just sell

303
00:14:46,880 --> 00:14:49,080
Speaker 3: it to me, and he's like, let me think about it.

304
00:14:49,160 --> 00:14:51,280
Speaker 3: And anyway, two weeks later he calls me. It's like

305
00:14:52,080 --> 00:14:55,400
Speaker 3: I always knew it's your baby, and I think, who

306
00:14:55,480 --> 00:14:57,720
Speaker 3: is the better person to buy the business of me

307
00:14:57,840 --> 00:14:59,800
Speaker 3: than you? So he agreed to sell it to me.

308
00:15:00,000 --> 00:15:03,080
Speaker 1: You bought the sixty yes, and what was the revenue

309
00:15:03,080 --> 00:15:04,240
Speaker 1: of the company at that time?

310
00:15:04,920 --> 00:15:08,840
Speaker 3: Very little? Yeah, No, No, it was more. Actually it

311
00:15:08,880 --> 00:15:11,000
Speaker 3: was more. It was like around nine hundred thousand dollars

312
00:15:11,040 --> 00:15:12,240
Speaker 3: turn to noah.

313
00:15:12,520 --> 00:15:13,120
Speaker 2: Yeah.

314
00:15:13,320 --> 00:15:15,520
Speaker 1: I think that's the thing that people always get confused

315
00:15:15,520 --> 00:15:17,000
Speaker 1: with when you're like, oh, I've got a business and

316
00:15:17,040 --> 00:15:18,200
Speaker 1: it turns over nine.

317
00:15:18,120 --> 00:15:20,200
Speaker 2: Hundred thousand dollars a year, It's like, you don't get nine.

318
00:15:20,080 --> 00:15:22,800
Speaker 3: Hundred no, No, it all comes down in the WORL was

319
00:15:22,920 --> 00:15:24,640
Speaker 3: just becoming profitable. Let's say that.

320
00:15:25,040 --> 00:15:25,280
Speaker 2: Wow.

321
00:15:25,600 --> 00:15:32,120
Speaker 1: Yeah, I have a question that I'm curious about. And

322
00:15:32,160 --> 00:15:33,480
Speaker 1: I don't know if I'm going to get in trouble

323
00:15:33,480 --> 00:15:35,520
Speaker 1: for asking you this, And I don't know if you

324
00:15:35,520 --> 00:15:37,600
Speaker 1: can tell me, but I'm going to ask you anyway

325
00:15:37,760 --> 00:15:39,440
Speaker 1: you can tell me if you can't ask this question?

326
00:15:39,880 --> 00:15:40,480
Speaker 2: How does it.

327
00:15:40,480 --> 00:15:45,120
Speaker 1: Work having other businesses pictures and logos on your product?

328
00:15:45,360 --> 00:15:46,400
Speaker 2: For example, Disney?

329
00:15:48,080 --> 00:15:48,760
Speaker 3: What do you mean?

330
00:15:48,880 --> 00:15:51,200
Speaker 1: Sorry, Like, do you have to get like some sort

331
00:15:51,240 --> 00:15:53,840
Speaker 1: of special license to have Disney on your socks?

332
00:15:54,720 --> 00:15:58,040
Speaker 3: I actually work with Disney. Wow, I work with Disney.

333
00:15:58,120 --> 00:16:00,720
Speaker 3: I work with Warner Brothers who work Withney Claudian. We

334
00:16:00,800 --> 00:16:04,760
Speaker 3: work with Universal Studios, and we pay a licensing fee

335
00:16:04,920 --> 00:16:07,840
Speaker 3: to be able to use their logos, their their characters,

336
00:16:07,880 --> 00:16:08,560
Speaker 3: their assets.

337
00:16:08,720 --> 00:16:11,880
Speaker 1: Yeah, and then do they make like a percentage of

338
00:16:12,320 --> 00:16:13,800
Speaker 1: sales because you're using it?

339
00:16:13,920 --> 00:16:16,160
Speaker 2: Or with the licensing you know, is that you have.

340
00:16:16,120 --> 00:16:19,680
Speaker 3: A minimum amount of guarantee that you pay to licensing brands,

341
00:16:19,680 --> 00:16:24,720
Speaker 3: but then that is sort of gets deducted per they

342
00:16:24,760 --> 00:16:28,040
Speaker 3: get percentage prepare of sock salt. But that's already like

343
00:16:28,200 --> 00:16:31,920
Speaker 3: sort of like you pay upfront, but then deductor they take.

344
00:16:31,760 --> 00:16:32,520
Speaker 2: A little royalties.

345
00:16:32,600 --> 00:16:32,760
Speaker 3: Yeah.

346
00:16:32,800 --> 00:16:34,720
Speaker 1: I've always been so curious by that, you know, because

347
00:16:34,720 --> 00:16:37,440
Speaker 1: we see so many brands and businesses do collaborations with

348
00:16:37,560 --> 00:16:40,240
Speaker 1: like Lilo and Stitch or whatever it is, and the

349
00:16:40,280 --> 00:16:42,600
Speaker 1: business owner in me is always so curious. And when

350
00:16:42,640 --> 00:16:45,600
Speaker 1: I was jumping on your website, I'm seeing Powerpuff Girls,

351
00:16:45,960 --> 00:16:51,360
Speaker 1: Stitch Inside Out, and Mickey Mouse, like You've got absolutely everything,

352
00:16:51,360 --> 00:16:54,040
Speaker 1: and I've always been so curious, like how does that work?

353
00:16:54,160 --> 00:16:55,640
Speaker 2: So it's interesting to know.

354
00:16:56,200 --> 00:16:59,320
Speaker 3: Well, first when I back in the day's first collaboration,

355
00:16:59,440 --> 00:17:01,840
Speaker 3: we did it. I don't even know if you remember

356
00:17:01,920 --> 00:17:05,160
Speaker 3: Jojo Siwa. Yeah, the cute see Little Bows. We did,

357
00:17:05,240 --> 00:17:07,240
Speaker 3: so we did arrange for her. That's how it started.

358
00:17:07,280 --> 00:17:10,359
Speaker 3: It was the Nickelodeon. But then after them. Since I

359
00:17:10,400 --> 00:17:13,719
Speaker 3: was a little girl, I always dreamt of like working

360
00:17:13,720 --> 00:17:16,680
Speaker 3: with Disney, and then it took me well of a

361
00:17:17,119 --> 00:17:19,679
Speaker 3: year to get them, get in touch with them then

362
00:17:19,720 --> 00:17:20,160
Speaker 3: to start.

363
00:17:20,240 --> 00:17:22,680
Speaker 1: Obviously when you went in as an employee, they didn't

364
00:17:22,680 --> 00:17:25,920
Speaker 1: have like these existing relationships with no big companies because

365
00:17:25,920 --> 00:17:26,240
Speaker 1: I were.

366
00:17:26,160 --> 00:17:26,720
Speaker 2: Just doing the plane.

367
00:17:26,760 --> 00:17:28,680
Speaker 3: So they did it. And to be honest with Disney,

368
00:17:28,720 --> 00:17:31,199
Speaker 3: I started working maybe two years ago. Okay, so I

369
00:17:31,400 --> 00:17:33,800
Speaker 3: just like it took me a long time.

370
00:17:34,080 --> 00:17:36,000
Speaker 1: Yeah, do you kind of have to like pitch yourself

371
00:17:36,000 --> 00:17:37,760
Speaker 1: to them and be like, hey, this is me, I

372
00:17:37,800 --> 00:17:40,760
Speaker 1: want to use your designs on my socks exactly.

373
00:17:40,960 --> 00:17:43,720
Speaker 3: But then you have to yeah, but it's it's not

374
00:17:43,840 --> 00:17:48,040
Speaker 3: just yeah, yes, yes, you can say that, but then

375
00:17:48,200 --> 00:17:51,680
Speaker 3: you have to open up you financials as well, show

376
00:17:51,760 --> 00:17:54,480
Speaker 3: them how well you are establishing the market, how well

377
00:17:54,520 --> 00:17:56,840
Speaker 3: you can do and what you can bring to the table.

378
00:17:56,880 --> 00:18:00,720
Speaker 3: Then no one else can and yeah and there like

379
00:18:00,960 --> 00:18:04,320
Speaker 3: let's say a few meetings. If they accept you, yeah,

380
00:18:04,359 --> 00:18:07,040
Speaker 3: they will radio proposal and say hey, we want to

381
00:18:07,040 --> 00:18:09,159
Speaker 3: work with you. So this is these are terms. If

382
00:18:09,160 --> 00:18:12,640
Speaker 3: you're happy with it, we go ahead. But working with Disney,

383
00:18:13,000 --> 00:18:16,480
Speaker 3: especially with Disney, has been one of the biggest success

384
00:18:16,480 --> 00:18:20,000
Speaker 3: for men. Miir to be honest and so proud to

385
00:18:20,080 --> 00:18:22,639
Speaker 3: say that we are the first Australian brand is going

386
00:18:22,720 --> 00:18:25,360
Speaker 3: to be launching in August in Disnel and Paris.

387
00:18:25,720 --> 00:18:26,440
Speaker 2: Wow.

388
00:18:26,480 --> 00:18:28,520
Speaker 3: So I'm very proud, very excited.

389
00:18:28,600 --> 00:18:31,399
Speaker 2: Are you doing everything You're doing the most?

390
00:18:31,800 --> 00:18:35,000
Speaker 3: I'm trying. I'm trying, and we are the first Australian

391
00:18:35,040 --> 00:18:36,680
Speaker 3: brand that is going to be an Old Toys r

392
00:18:36,760 --> 00:18:37,840
Speaker 3: US stores in Asia.

393
00:18:38,320 --> 00:18:42,320
Speaker 2: Wow, everywhere You're and you figured all this out on

394
00:18:42,359 --> 00:18:42,720
Speaker 2: your own.

395
00:18:43,280 --> 00:18:46,800
Speaker 3: Yes, after making so many mistakes.

396
00:18:46,359 --> 00:18:48,240
Speaker 1: What's one of the biggest mistakes you've ever made in

397
00:18:48,240 --> 00:18:50,160
Speaker 1: your business journey if you can. I know we make

398
00:18:50,160 --> 00:18:52,160
Speaker 1: mistakes all the time as business owners, But is there

399
00:18:52,240 --> 00:18:54,840
Speaker 1: one that you've done where you've been like, wow, yeah,

400
00:18:54,880 --> 00:18:55,879
Speaker 1: I'm never doing that again.

401
00:18:56,760 --> 00:19:00,239
Speaker 3: Yeah, trying to sow what I did once. I mean,

402
00:19:00,359 --> 00:19:02,680
Speaker 3: one of the biggest mistakes and we lost a lot

403
00:19:02,720 --> 00:19:05,679
Speaker 3: of money, is when we import. So what happens was

404
00:19:05,720 --> 00:19:08,440
Speaker 3: we designed this beautiful pair of socks that came in

405
00:19:08,560 --> 00:19:13,560
Speaker 3: with like lace up shoelaces, but the shoelaces had eared

406
00:19:13,720 --> 00:19:16,680
Speaker 3: battle like one of those button butteries at the back

407
00:19:16,920 --> 00:19:19,360
Speaker 3: in their light up. So when you wear the socks

408
00:19:19,400 --> 00:19:23,440
Speaker 3: turned light laces and everything was great. So we checked

409
00:19:23,440 --> 00:19:28,040
Speaker 3: all the Australian standards. Everything was good, the shoelaces were fine.

410
00:19:28,359 --> 00:19:31,800
Speaker 3: And then by the time the shipmen arrived in Australia,

411
00:19:32,880 --> 00:19:40,840
Speaker 3: the legislation change and those batteries are not safe, yeah,

412
00:19:40,880 --> 00:19:45,159
Speaker 3: and they were not packed properly yeah, according to the

413
00:19:45,200 --> 00:19:49,720
Speaker 3: new legislation. So we had to recall the whole product

414
00:19:49,800 --> 00:19:54,040
Speaker 3: that was already in our warehouses in US and in

415
00:19:54,119 --> 00:19:57,520
Speaker 3: Australia back then, and then yeah, it was a disaster.

416
00:19:57,240 --> 00:19:59,240
Speaker 2: And you just had to like bin the whole thing, yes.

417
00:19:59,720 --> 00:20:02,840
Speaker 3: Yeah, and go quiet about it and be like, I'm

418
00:20:02,880 --> 00:20:03,439
Speaker 3: so sorry.

419
00:20:03,480 --> 00:20:06,439
Speaker 2: Had you already like promoted them on social media by.

420
00:20:06,320 --> 00:20:09,639
Speaker 3: That point, Oh yes, yes, yes, yes. But what we

421
00:20:09,680 --> 00:20:12,280
Speaker 3: did is so some of them to cover some of

422
00:20:12,320 --> 00:20:15,320
Speaker 3: the losses. So we had to like my stuff manually

423
00:20:15,359 --> 00:20:19,040
Speaker 3: start taking the shoelaces off, and we donated a lot

424
00:20:19,240 --> 00:20:21,680
Speaker 3: and we just give away. We did some stuff, but

425
00:20:22,119 --> 00:20:24,439
Speaker 3: when you receive them, you can see that something is

426
00:20:24,480 --> 00:20:27,600
Speaker 3: missing on them, so you couldn't really like sell them

427
00:20:27,640 --> 00:20:29,879
Speaker 3: on the website or something like that. Yeah. Wow, so

428
00:20:29,960 --> 00:20:32,600
Speaker 3: that was that was bad. Yes.

429
00:20:33,000 --> 00:20:33,359
Speaker 2: Yes.

430
00:20:34,520 --> 00:20:36,240
Speaker 1: Something else that I think you need to tell me

431
00:20:36,320 --> 00:20:38,520
Speaker 1: about is you're currently being sued.

432
00:20:38,880 --> 00:20:42,680
Speaker 3: Okay, so what happened was on Monday morning, I woke

433
00:20:42,800 --> 00:20:46,160
Speaker 3: up to the news that I'm my company in Brazil

434
00:20:47,000 --> 00:20:52,760
Speaker 3: is being sued. I haven't started operating in Brazil. The

435
00:20:52,880 --> 00:20:56,320
Speaker 3: plan I opened a company in Brazil. The way things

436
00:20:56,400 --> 00:20:58,840
Speaker 3: work in the Brazil, once you register a company in

437
00:20:58,840 --> 00:21:02,639
Speaker 3: Brazil that all the information your company information goes public.

438
00:21:03,240 --> 00:21:07,320
Speaker 3: Some scammers found out about me registered company in Brazil

439
00:21:07,680 --> 00:21:13,000
Speaker 3: and decided to go out there and create hundreds of

440
00:21:13,440 --> 00:21:19,800
Speaker 3: fake mad Meal website, using my brand logo, using my imagery,

441
00:21:20,000 --> 00:21:24,240
Speaker 3: using everything. So they my website, just completely copy my

442
00:21:24,280 --> 00:21:30,400
Speaker 3: website and yeah, and pretending to sell the stock they

443
00:21:30,480 --> 00:21:36,080
Speaker 3: don't have, and ripped off thousands and thousands of people.

444
00:21:36,160 --> 00:21:38,760
Speaker 1: And so people thought that they were shopping from your website,

445
00:21:38,960 --> 00:21:41,199
Speaker 1: but the Brazil version, But it was actually set up

446
00:21:41,240 --> 00:21:45,600
Speaker 1: by a scammer, exactly, and they were scamming your customers.

447
00:21:46,240 --> 00:21:51,239
Speaker 3: Yes, And what happens when the customer realized that they

448
00:21:51,280 --> 00:21:54,800
Speaker 3: will never receive their orders, they will contact the scammers

449
00:21:54,880 --> 00:21:58,119
Speaker 3: to say where is my order? And they keep saying

450
00:21:58,400 --> 00:22:00,560
Speaker 3: call mad Me in Australia, they have the stock that

451
00:22:00,600 --> 00:22:03,119
Speaker 3: will ship it to you. So I have thousands and

452
00:22:03,200 --> 00:22:05,840
Speaker 3: towns of customers coming to us every day on social

453
00:22:05,920 --> 00:22:09,960
Speaker 3: media saying and emails and everything and saying where's my stock,

454
00:22:10,000 --> 00:22:11,880
Speaker 3: You're gonna ship it. We were like, we never received

455
00:22:11,880 --> 00:22:16,840
Speaker 3: the money, We never and until we discovered what yet

456
00:22:17,040 --> 00:22:21,600
Speaker 3: these people have done a lot of unhappy customers that

457
00:22:21,680 --> 00:22:25,159
Speaker 3: got ripped off got together and took me to court

458
00:22:25,359 --> 00:22:27,320
Speaker 3: thinking that it's me scamming down.

459
00:22:27,359 --> 00:22:29,479
Speaker 2: Have you since like said it's not me? Do they

460
00:22:29,520 --> 00:22:30,480
Speaker 2: know now that it's not you.

461
00:22:31,119 --> 00:22:35,160
Speaker 3: Well, I've actually hired a criminal lawyer in Brazil who

462
00:22:35,240 --> 00:22:39,960
Speaker 3: is pressing charges against these people who are doing this

463
00:22:40,160 --> 00:22:42,159
Speaker 3: to my business. But now we need to go to

464
00:22:42,240 --> 00:22:46,480
Speaker 3: court and prove to these innocent people that it's not us,

465
00:22:47,200 --> 00:22:48,320
Speaker 3: that is someone.

466
00:22:48,960 --> 00:22:51,040
Speaker 2: Like they found who actually did it.

467
00:22:52,720 --> 00:22:56,280
Speaker 3: Not yet, however, my partner is very invested in the

468
00:22:56,320 --> 00:23:00,720
Speaker 3: whole case, and we think we know who the guy is. Shit,

469
00:23:01,920 --> 00:23:05,040
Speaker 3: but we're just collecting all the proofs now. But the

470
00:23:05,400 --> 00:23:08,280
Speaker 3: scary thing is that I haven't even started operating there

471
00:23:08,840 --> 00:23:11,000
Speaker 3: and I have all this I have a better reputation,

472
00:23:11,119 --> 00:23:12,960
Speaker 3: and I don't know how what I'm gonna do and

473
00:23:13,000 --> 00:23:14,840
Speaker 3: how I'm gonna what I'm gonna do to get out

474
00:23:14,840 --> 00:23:16,560
Speaker 3: of it because people don't trust you.

475
00:23:16,600 --> 00:23:19,080
Speaker 2: And I've spoken on your social media about.

476
00:23:19,480 --> 00:23:21,200
Speaker 3: Yeah I did. I had to make a video, many

477
00:23:21,280 --> 00:23:24,440
Speaker 3: videos to to warn people not to go and shop

478
00:23:24,440 --> 00:23:27,199
Speaker 3: on any other website apart from madmere dot com. But

479
00:23:27,320 --> 00:23:31,240
Speaker 3: the interesting thing is that this guy who is doing

480
00:23:31,280 --> 00:23:36,640
Speaker 3: the scam, who's behind this all this website, he's doing

481
00:23:36,720 --> 00:23:40,640
Speaker 3: paid ads on Facebook as well to get more money

482
00:23:40,760 --> 00:23:44,879
Speaker 3: pretending and selling all the Disney license products illegally and

483
00:23:44,920 --> 00:23:45,520
Speaker 3: pretending to.

484
00:23:45,480 --> 00:23:47,800
Speaker 2: Be me and he paid for him as well.

485
00:23:48,880 --> 00:23:51,840
Speaker 3: Yeah, I'm actually because we have a I don't know

486
00:23:51,840 --> 00:23:54,720
Speaker 3: if you know, brand register, brand news register don't matter,

487
00:23:55,000 --> 00:23:56,720
Speaker 3: so I can go at the back and just block

488
00:23:56,800 --> 00:23:58,959
Speaker 3: his ads and post immediately.

489
00:23:59,240 --> 00:24:00,600
Speaker 2: But it didn't you.

490
00:24:00,800 --> 00:24:02,080
Speaker 3: Yeah, it takes time.

491
00:24:02,280 --> 00:24:04,000
Speaker 2: It just what a nightmare.

492
00:24:04,600 --> 00:24:08,280
Speaker 3: Yes, so yeah next next week, Yeah, we're going to.

493
00:24:08,280 --> 00:24:12,639
Speaker 2: God look Out is coming for you.

494
00:24:13,560 --> 00:24:17,240
Speaker 3: Very scary and I yeah, I just it's been a nightmare.

495
00:24:17,359 --> 00:24:20,639
Speaker 3: So when people think that, oh, business is going well,

496
00:24:20,720 --> 00:24:24,720
Speaker 3: you're so you must be so happy, You're like, I've

497
00:24:24,720 --> 00:24:26,280
Speaker 3: never had more problems than I have.

498
00:24:26,480 --> 00:24:28,640
Speaker 2: I'm not getting sued in Brazil at the moment, thank

499
00:24:28,680 --> 00:24:29,240
Speaker 2: you very much.

500
00:24:29,280 --> 00:24:34,600
Speaker 3: It's hard. I just got suit today because because yeah,

501
00:24:34,640 --> 00:24:37,720
Speaker 3: I just decided to open a business. But and one

502
00:24:38,000 --> 00:24:40,800
Speaker 3: very interesting stories as well, which I passed to the

503
00:24:40,840 --> 00:24:45,159
Speaker 3: criminal lawyers. So this guy who is scamming people, he

504
00:24:45,280 --> 00:24:51,000
Speaker 3: created so many websites, but we managed to hack into one. Yes,

505
00:24:51,359 --> 00:24:55,400
Speaker 3: and we can see the thousands of orders you've taken

506
00:24:56,160 --> 00:24:58,639
Speaker 3: and money and now we we we gave it to

507
00:24:58,680 --> 00:25:00,960
Speaker 3: the police there to ref on these people. But we

508
00:25:01,080 --> 00:25:03,320
Speaker 3: hacked into one of the website because he used our

509
00:25:03,400 --> 00:25:05,400
Speaker 3: email address for some I don't even.

510
00:25:05,359 --> 00:25:08,360
Speaker 2: Know how with your email address.

511
00:25:09,600 --> 00:25:11,760
Speaker 3: And do you know how he does it? So in

512
00:25:11,920 --> 00:25:14,959
Speaker 3: Brazil to create a shop of a store you have,

513
00:25:15,160 --> 00:25:17,720
Speaker 3: you have a promotion of having a month for free

514
00:25:17,720 --> 00:25:20,159
Speaker 3: for one dollar. So that's what he's doing every my

515
00:25:20,320 --> 00:25:25,320
Speaker 3: creating new websites for one dollar because in shopify Brazil

516
00:25:25,480 --> 00:25:27,920
Speaker 3: you can for one dollar create a website each month.

517
00:25:27,880 --> 00:25:32,240
Speaker 1: And just new website, doing a free trial shop, scamming

518
00:25:32,240 --> 00:25:33,600
Speaker 1: people going on to the next port.

519
00:25:33,520 --> 00:25:38,919
Speaker 3: Yes, yes, and doing pay thats far out. Not having

520
00:25:39,040 --> 00:25:41,240
Speaker 3: a single pair of socks is stock?

521
00:25:41,640 --> 00:25:42,840
Speaker 2: How can people get away with this?

522
00:25:43,760 --> 00:25:47,040
Speaker 3: I don't know. I really don't know, and I'm very like,

523
00:25:47,119 --> 00:25:49,399
Speaker 3: I'm just shocked. Who would have thought?

524
00:25:50,560 --> 00:25:52,359
Speaker 2: Maybe we need so we have scammers?

525
00:25:52,960 --> 00:25:56,119
Speaker 1: I think like a good business ideas.

526
00:25:56,720 --> 00:25:59,439
Speaker 3: I profer this morning, I walk out with my I

527
00:25:59,440 --> 00:26:01,720
Speaker 3: have a name employee who works in Brazil. She sent

528
00:26:01,840 --> 00:26:03,080
Speaker 3: me three other new websites.

529
00:26:03,720 --> 00:26:04,360
Speaker 2: Wow.

530
00:26:04,800 --> 00:26:09,760
Speaker 3: Yeah, and they have a full fully develop Instagram accounts

531
00:26:09,840 --> 00:26:13,800
Speaker 3: with like faith faith followers and everything, but all my posts.

532
00:26:13,840 --> 00:26:15,800
Speaker 3: So if you go on my Instagram and they look

533
00:26:15,880 --> 00:26:17,680
Speaker 3: the same, so people think it's the same.

534
00:26:17,920 --> 00:26:19,800
Speaker 1: Isn't that crazy that people can do that? And you

535
00:26:19,880 --> 00:26:21,560
Speaker 1: think like you could just report it and it would

536
00:26:21,560 --> 00:26:23,760
Speaker 1: get taken down. But like Meta doesn't care about that

537
00:26:23,840 --> 00:26:24,439
Speaker 1: kind of stuff.

538
00:26:24,560 --> 00:26:29,080
Speaker 3: They do, Actually they do because since my brand is

539
00:26:29,160 --> 00:26:34,360
Speaker 3: registered with Meta, I go in the backhand and report them.

540
00:26:34,440 --> 00:26:36,520
Speaker 3: And to be honest, so far, Mata has been so

541
00:26:36,600 --> 00:26:39,800
Speaker 3: good because it's I will report them within two hours

542
00:26:39,840 --> 00:26:44,359
Speaker 3: it's gone, oh good, So I'm happy with that. But yeah,

543
00:26:44,880 --> 00:26:47,720
Speaker 3: I just discovered that at the in my ad account

544
00:26:47,800 --> 00:26:49,720
Speaker 3: in Matter, so I'm doing that every day. So I

545
00:26:49,800 --> 00:26:53,800
Speaker 3: do that too. The scary thing is that recently we

546
00:26:53,840 --> 00:26:56,919
Speaker 3: are facing a lot of knockoffs on the market in

547
00:26:57,160 --> 00:27:02,560
Speaker 3: significant amount of volume. I seek containous of fake med

548
00:27:02,600 --> 00:27:07,120
Speaker 3: mew socks around the world, and every day I'm spending

549
00:27:07,119 --> 00:27:12,480
Speaker 3: a fortune with lawyers in US, in Europe, in here

550
00:27:12,640 --> 00:27:15,720
Speaker 3: in China. I'm taking two factories in China in court

551
00:27:15,800 --> 00:27:19,119
Speaker 3: now next month suing them because that's what they do.

552
00:27:19,160 --> 00:27:21,920
Speaker 3: They go behind closed door and they just create copy.

553
00:27:22,240 --> 00:27:24,399
Speaker 1: I think this is when this all comes down to

554
00:27:24,880 --> 00:27:27,760
Speaker 1: back to what we were talking about, your community and

555
00:27:27,800 --> 00:27:30,720
Speaker 1: your social media, Like that's gonna be your power, because

556
00:27:30,720 --> 00:27:33,439
Speaker 1: whilst people can go out and try to replicate what

557
00:27:33,520 --> 00:27:37,000
Speaker 1: you're making, they can't replicate you or your brand or

558
00:27:37,040 --> 00:27:40,000
Speaker 1: your community. And so I think that's why all that

559
00:27:40,040 --> 00:27:41,760
Speaker 1: stuff that we spoke about is so important.

560
00:27:42,240 --> 00:27:44,680
Speaker 3: Yeah, but that also doesn't mean that I'm gonna sit

561
00:27:44,760 --> 00:27:48,040
Speaker 3: there and watch what they're doing. I actually go out

562
00:27:48,080 --> 00:27:50,120
Speaker 3: there and I make sure they know who I am,

563
00:27:50,320 --> 00:27:52,560
Speaker 3: and then I'm onto them and I'm not gonna give up,

564
00:27:52,560 --> 00:27:56,680
Speaker 3: and I'm not gonna stop until they stop, because it

565
00:27:56,880 --> 00:28:00,640
Speaker 3: just like taking taking my baby away, like created this,

566
00:28:00,760 --> 00:28:03,720
Speaker 3: and I'm going to fight for it until they think

567
00:28:03,800 --> 00:28:05,359
Speaker 3: I'm like this crazy person.

568
00:28:06,520 --> 00:28:07,400
Speaker 2: The crazy person.

569
00:28:11,200 --> 00:28:14,600
Speaker 3: Yeah, I will go there. What happened? Also interesting story

570
00:28:14,880 --> 00:28:16,880
Speaker 3: is I went to a trade scher in Hong Kong

571
00:28:16,920 --> 00:28:20,639
Speaker 3: in January and I was exhibiting there and then next

572
00:28:20,640 --> 00:28:24,560
Speaker 3: to me whole stand with mock over my socks. They

573
00:28:24,560 --> 00:28:25,320
Speaker 3: were selling them.

574
00:28:25,400 --> 00:28:26,359
Speaker 2: Did you go over there?

575
00:28:26,720 --> 00:28:30,520
Speaker 3: Of course? I made a sin a drama. I love it.

576
00:28:30,680 --> 00:28:32,720
Speaker 3: I had to. I mean, I was like, what are

577
00:28:32,720 --> 00:28:36,160
Speaker 3: you doing? These are my products? Start taking them off?

578
00:28:36,280 --> 00:28:37,199
Speaker 2: What did they say?

579
00:28:37,840 --> 00:28:41,000
Speaker 3: Well, they infringing on my own designs. I have trained

580
00:28:41,040 --> 00:28:43,400
Speaker 3: my copyrights on everything, So they took them off. I

581
00:28:43,480 --> 00:28:46,120
Speaker 3: went to the IP department reported them, so they took

582
00:28:46,120 --> 00:28:48,520
Speaker 3: them off. But the day which is done. They already

583
00:28:48,560 --> 00:28:52,160
Speaker 3: spent a whole day selling and making money out of

584
00:28:52,400 --> 00:28:56,240
Speaker 3: my hard work and designs. Well, you could just change

585
00:28:56,240 --> 00:28:56,920
Speaker 3: it a little.

586
00:28:56,680 --> 00:28:59,120
Speaker 2: Bit, make it get different.

587
00:28:59,120 --> 00:29:01,760
Speaker 3: At least they even like you. Know how they when

588
00:29:01,800 --> 00:29:05,040
Speaker 3: they copy usually brands, they change the name or something. No,

589
00:29:05,200 --> 00:29:07,720
Speaker 3: they even have my tag on it you mad me, Yeah,

590
00:29:07,880 --> 00:29:10,000
Speaker 3: mad MEA, or they will just remove the A at

591
00:29:10,000 --> 00:29:13,000
Speaker 3: the end, So it's mad me mad me. You're kidding?

592
00:29:13,000 --> 00:29:15,400
Speaker 1: And yeah, and they I mean, that is a massive

593
00:29:15,400 --> 00:29:17,120
Speaker 1: compliment if you want to look at it that way.

594
00:29:17,280 --> 00:29:19,600
Speaker 1: If your brand is so viral and so popular that

595
00:29:19,600 --> 00:29:21,760
Speaker 1: people want to copy it down to the actual logo

596
00:29:21,840 --> 00:29:23,160
Speaker 1: and name, that's a credit to you.

597
00:29:23,920 --> 00:29:25,680
Speaker 3: Yeah, I guess so. I mean they say, if you

598
00:29:25,760 --> 00:29:27,760
Speaker 3: see your socks and I they express, that means that

599
00:29:27,800 --> 00:29:28,360
Speaker 3: you made.

600
00:29:28,160 --> 00:29:36,280
Speaker 1: It exactly right. You've absolutely made it. Let's go back

601
00:29:36,320 --> 00:29:39,200
Speaker 1: to the marketing of MADMEA. First of all, what does

602
00:29:39,240 --> 00:29:40,440
Speaker 1: mad does MADMEA stand for?

603
00:29:40,480 --> 00:29:40,840
Speaker 2: Anything?

604
00:29:41,600 --> 00:29:41,680
Speaker 3: Like?

605
00:29:41,720 --> 00:29:42,120
Speaker 2: The name?

606
00:29:43,600 --> 00:29:46,800
Speaker 3: I gotta be honest, The name was like was created

607
00:29:46,840 --> 00:29:50,200
Speaker 3: by the initial founders of the brand. Ye, so I

608
00:29:50,280 --> 00:29:52,760
Speaker 3: didn't influence that, but I actually love it. I'm sorely

609
00:29:52,800 --> 00:29:54,600
Speaker 3: love with it. And people call me madme and I

610
00:29:54,720 --> 00:29:56,520
Speaker 3: so I go by that. No, they don't call me

611
00:29:56,960 --> 00:29:59,200
Speaker 3: anymos like Madme and great nice.

612
00:29:59,280 --> 00:29:59,840
Speaker 2: I love it.

613
00:30:00,160 --> 00:30:03,080
Speaker 1: So you have said that you have never spent a

614
00:30:03,160 --> 00:30:06,120
Speaker 1: cent on influencer marketing, but you also just mentioned to

615
00:30:06,160 --> 00:30:09,240
Speaker 1: me that it was only up until like five years ago,

616
00:30:09,280 --> 00:30:12,880
Speaker 1: you hadn't spent a single cent on marketing paid marketing

617
00:30:12,960 --> 00:30:16,440
Speaker 1: in general. So like you're talking ads like all that

618
00:30:16,480 --> 00:30:17,160
Speaker 1: kind of stuff, you.

619
00:30:17,120 --> 00:30:17,960
Speaker 3: Didn't have the money.

620
00:30:18,080 --> 00:30:21,600
Speaker 1: So the first few years of your business you relied

621
00:30:21,920 --> 00:30:23,680
Speaker 1: solely just on organic marketing.

622
00:30:23,880 --> 00:30:27,680
Speaker 2: Exactly how powerful do you think organic marketing is even now?

623
00:30:28,520 --> 00:30:31,400
Speaker 3: Very very I loved, I mean, and what we did

624
00:30:31,440 --> 00:30:35,720
Speaker 3: back in the days is in order to attract attention

625
00:30:35,800 --> 00:30:38,440
Speaker 3: and get the people in community involved. I used to

626
00:30:38,720 --> 00:30:42,040
Speaker 3: have this photo shoot events every two weeks, which I'm

627
00:30:42,080 --> 00:30:44,160
Speaker 3: doing and now in our office. But before I didn't

628
00:30:44,200 --> 00:30:46,800
Speaker 3: have a studio, and I will hire like a dance student,

629
00:30:46,920 --> 00:30:49,800
Speaker 3: get a big room and get a lot of dances

630
00:30:49,920 --> 00:30:53,080
Speaker 3: and kids that love med me to come and have

631
00:30:53,200 --> 00:30:56,480
Speaker 3: it again these days with mad Me. Back in the days,

632
00:30:56,520 --> 00:30:58,640
Speaker 3: people used to pay to come and take a photo

633
00:30:58,680 --> 00:31:00,480
Speaker 3: with me and spend the day and have a photoshed

634
00:31:00,560 --> 00:31:04,280
Speaker 3: with So it was like a full on event day

635
00:31:04,280 --> 00:31:06,239
Speaker 3: where it which is everybody had so much fun. Even

636
00:31:06,360 --> 00:31:08,320
Speaker 3: now parents are shaying, oh look at this my daughter

637
00:31:08,360 --> 00:31:11,400
Speaker 3: from ten years ago potowed you at the photoshurement. So

638
00:31:11,520 --> 00:31:14,160
Speaker 3: those are the events I created in order to get

639
00:31:14,280 --> 00:31:16,800
Speaker 3: the community involved with the brand because I didn't have

640
00:31:16,880 --> 00:31:21,000
Speaker 3: the money to for anything to pay because I just

641
00:31:21,440 --> 00:31:23,840
Speaker 3: especially when I just bought the business, I had like

642
00:31:24,440 --> 00:31:27,160
Speaker 3: seven thousand dollars left in we're bank account. Like what

643
00:31:27,200 --> 00:31:28,040
Speaker 3: do you do? First?

644
00:31:28,320 --> 00:31:30,080
Speaker 2: Yeah, what do you How do you market yourself with

645
00:31:30,080 --> 00:31:31,800
Speaker 2: six thousand goals? It doesn't really go far?

646
00:31:32,040 --> 00:31:35,560
Speaker 1: Yeah, I love that you built like the foundations of

647
00:31:35,640 --> 00:31:38,000
Speaker 1: the business off for organic marketing because one thing that

648
00:31:38,120 --> 00:31:40,880
Speaker 1: I've found speaking to a lot of other business owners

649
00:31:40,920 --> 00:31:44,880
Speaker 1: and maybe where content isn't something that they're doing a

650
00:31:44,920 --> 00:31:47,600
Speaker 1: lot of or they they they're not keen on making

651
00:31:47,640 --> 00:31:50,959
Speaker 1: content is a lot of business owners think that organic

652
00:31:51,080 --> 00:31:54,040
Speaker 1: marketing isn't important.

653
00:31:54,320 --> 00:31:55,600
Speaker 2: Oh God, But as.

654
00:31:55,440 --> 00:31:57,960
Speaker 1: For you, for example, let's say, so you're obviously doing

655
00:31:58,000 --> 00:32:01,440
Speaker 1: paid advertising now like paid at everything, because.

656
00:32:02,080 --> 00:32:05,720
Speaker 3: We're doing it because we're growing really fast and the

657
00:32:05,760 --> 00:32:08,680
Speaker 3: business has expanded, as they said, we have US warehouse,

658
00:32:08,720 --> 00:32:12,440
Speaker 3: European Warehouse now opening Brazil next month Australia. We have

659
00:32:12,520 --> 00:32:16,240
Speaker 3: two warehouses. Yes, so we Yeah, we have to keep Yeah,

660
00:32:16,280 --> 00:32:16,640
Speaker 3: we have to.

661
00:32:16,960 --> 00:32:20,479
Speaker 2: So if you were to stop posting your organic content

662
00:32:20,520 --> 00:32:22,760
Speaker 2: that you post on your socials, what would happen to

663
00:32:22,800 --> 00:32:23,280
Speaker 2: the business?

664
00:32:25,560 --> 00:32:27,840
Speaker 3: I don't know, good question, never thought about it.

665
00:32:27,840 --> 00:32:29,200
Speaker 2: Do you to go down?

666
00:32:29,440 --> 00:32:33,479
Speaker 3: Maybe? Yes? But that is why I believe it or not.

667
00:32:33,640 --> 00:32:38,440
Speaker 3: I was just telling Tash before the interview, I haven't

668
00:32:38,480 --> 00:32:43,000
Speaker 3: missed a day since how many years ago, twenty fourteen

669
00:32:43,040 --> 00:32:46,240
Speaker 3: not to post on Instagram. And it's like for us,

670
00:32:46,280 --> 00:32:49,000
Speaker 3: it's like that's where our community is at the moment.

671
00:32:49,200 --> 00:32:53,480
Speaker 3: It's like Instagram and it's just like I can't miss

672
00:32:53,480 --> 00:32:55,280
Speaker 3: the day. I remember in my part of the things

673
00:32:55,280 --> 00:32:57,800
Speaker 3: that I am like, i'd be crazy because I remember

674
00:32:57,920 --> 00:33:00,320
Speaker 3: a few years ago I had a kidney surgery and

675
00:33:00,360 --> 00:33:03,080
Speaker 3: then I'm waking up from the surgery and first thing

676
00:33:03,120 --> 00:33:05,280
Speaker 3: I do is like, it's seven o'clock. I need to

677
00:33:05,320 --> 00:33:07,760
Speaker 3: post on this and it's like are you crazy? Are

678
00:33:07,760 --> 00:33:10,360
Speaker 3: you crazy? Like, but I have to do it. I

679
00:33:10,400 --> 00:33:12,760
Speaker 3: have to. Like I feel like every night for me,

680
00:33:12,880 --> 00:33:16,360
Speaker 3: posting on social media, which is my perfect time for posting,

681
00:33:16,840 --> 00:33:19,360
Speaker 3: is like I have to be there to entertain to

682
00:33:19,440 --> 00:33:21,800
Speaker 3: tell the world what I've done today, like what I'm doing,

683
00:33:21,840 --> 00:33:24,760
Speaker 3: and it's like it's like it's like going putting a

684
00:33:25,040 --> 00:33:27,240
Speaker 3: like 'sentertaining your followers, Like you have to be there,

685
00:33:27,280 --> 00:33:29,440
Speaker 3: you have to engage with that. Other way they'll forget.

686
00:33:29,640 --> 00:33:31,719
Speaker 2: They will. And this is the thing that I'm so

687
00:33:31,800 --> 00:33:32,440
Speaker 2: passionate about.

688
00:33:32,440 --> 00:33:34,479
Speaker 1: And I love that you're saying this because a lot

689
00:33:34,560 --> 00:33:37,120
Speaker 1: of people, like, maybe they'll sign up to a business

690
00:33:37,960 --> 00:33:41,400
Speaker 1: advertising course where it's all about paid but no one

691
00:33:41,480 --> 00:33:45,120
Speaker 1: is really focusing on the organics, and business owners are

692
00:33:45,120 --> 00:33:48,920
Speaker 1: missing out if they're not continuously posting organic content. And

693
00:33:48,920 --> 00:33:50,840
Speaker 1: they'll think, yeah, but it's organic content, it's not going

694
00:33:50,920 --> 00:33:54,000
Speaker 1: to make sales, Like that's the number one driver of sales.

695
00:33:54,040 --> 00:33:57,240
Speaker 1: And if you have strong organic content, if you're showing

696
00:33:57,280 --> 00:33:59,680
Speaker 1: up on your reels every day, your ads are then

697
00:33:59,720 --> 00:34:02,440
Speaker 1: gonna perform better. So I love when I meet other

698
00:34:02,480 --> 00:34:05,840
Speaker 1: business owners and they stress the importance of showing up

699
00:34:05,880 --> 00:34:07,120
Speaker 1: every day on social media.

700
00:34:07,240 --> 00:34:07,800
Speaker 3: But you have to.

701
00:34:08,000 --> 00:34:10,280
Speaker 1: I think it's a thing that a lot of business

702
00:34:10,280 --> 00:34:12,480
Speaker 1: owners can't be bothered to do or they're like, oh,

703
00:34:12,520 --> 00:34:14,520
Speaker 1: it's too hard, or I'm not going to do that

704
00:34:14,560 --> 00:34:17,640
Speaker 1: because it's not going to bring me sales. But I

705
00:34:17,680 --> 00:34:20,680
Speaker 1: think both you and I are living proof that organic

706
00:34:20,719 --> 00:34:24,320
Speaker 1: content is everything and it can and does drive sales.

707
00:34:24,520 --> 00:34:26,200
Speaker 1: You just have to get creative with it and do

708
00:34:26,280 --> 00:34:26,960
Speaker 1: it in the right way.

709
00:34:28,239 --> 00:34:30,920
Speaker 3: And to be honest, I'll tell you another experience, so

710
00:34:31,280 --> 00:34:33,880
Speaker 3: like what I've experienced. I went to Germany for the

711
00:34:33,960 --> 00:34:37,080
Speaker 3: first for the second time, the biggest toy fair in

712
00:34:37,160 --> 00:34:39,880
Speaker 3: Germany in February. So I was there and it's like,

713
00:34:40,200 --> 00:34:42,520
Speaker 3: no one knows. Not many people knew in Europe. No

714
00:34:42,680 --> 00:34:45,239
Speaker 3: in Europe above man Mia because we just launched last year.

715
00:34:45,280 --> 00:34:47,040
Speaker 3: So I went there to promote the brand because the

716
00:34:47,080 --> 00:34:48,880
Speaker 3: other part of my business I do a lot of

717
00:34:48,880 --> 00:34:51,480
Speaker 3: wholesale as well and distribution. So I went there to

718
00:34:51,719 --> 00:34:54,400
Speaker 3: present the brand and so many people from around the

719
00:34:54,440 --> 00:34:57,000
Speaker 3: world will come and say I've seen you on Instagram.

720
00:34:57,160 --> 00:35:00,680
Speaker 3: I'm like, oh, it's like I've seen you seen, Oh,

721
00:35:00,760 --> 00:35:03,600
Speaker 3: I know you. Like I'm like, I never market that

722
00:35:03,600 --> 00:35:07,400
Speaker 3: that territoryff I've yeah, but I've landed over there with

723
00:35:07,600 --> 00:35:11,279
Speaker 3: organic or organic posts and it's so good if it

724
00:35:11,320 --> 00:35:14,719
Speaker 3: doesn't convert it sales if if nothing else, people know

725
00:35:14,800 --> 00:35:17,440
Speaker 3: about you and it's so important, like it's a brand

726
00:35:17,440 --> 00:35:19,440
Speaker 3: aware and it's a start like that, but then in

727
00:35:20,880 --> 00:35:21,960
Speaker 3: sales eventually.

728
00:35:22,160 --> 00:35:25,160
Speaker 1: Yeah, it's what would be your advice to business owners

729
00:35:25,200 --> 00:35:29,520
Speaker 1: out there who maybe think that organic content isn't important,

730
00:35:29,600 --> 00:35:32,239
Speaker 1: or maybe they're just starting out, what would be your

731
00:35:32,239 --> 00:35:36,160
Speaker 1: advice to them about creating organic content for their social media,

732
00:35:36,239 --> 00:35:37,840
Speaker 1: for their brand and their personal brand.

733
00:35:38,160 --> 00:35:40,600
Speaker 3: Don't give up. There will be good and bad days.

734
00:35:40,680 --> 00:35:43,480
Speaker 3: I have posts when I post on Instagram. They perform

735
00:35:43,560 --> 00:35:46,400
Speaker 3: really bad. But I tried, you know, I tried. For

736
00:35:46,600 --> 00:35:49,480
Speaker 3: some of them, they just go viral. And why I

737
00:35:49,520 --> 00:35:52,080
Speaker 3: don't know. I mean, I don't have the reci before it.

738
00:35:52,160 --> 00:35:54,799
Speaker 3: But just be there. Do not give up. And you

739
00:35:55,000 --> 00:35:59,680
Speaker 3: have to have that consistency every day, every day, commitment

740
00:35:59,760 --> 00:36:03,320
Speaker 3: to that page. Because even if one presences, you post

741
00:36:03,360 --> 00:36:06,600
Speaker 3: that night all day. It's just it makes a difference,

742
00:36:07,160 --> 00:36:08,520
Speaker 3: I could call a lot of difference.

743
00:36:08,640 --> 00:36:10,960
Speaker 2: I couldn't agree more. And I say the same for me.

744
00:36:11,239 --> 00:36:14,879
Speaker 1: I have been building Fate for nearly eight years now

745
00:36:15,080 --> 00:36:18,160
Speaker 1: and I post every single day, And even though we're.

746
00:36:18,040 --> 00:36:20,680
Speaker 2: A big business, I still post every single day.

747
00:36:20,800 --> 00:36:21,840
Speaker 3: Do you do it yourself?

748
00:36:21,960 --> 00:36:25,080
Speaker 2: Yeah, I do it on my account. I do it myself.

749
00:36:25,239 --> 00:36:27,479
Speaker 1: For our Fate social media, We've got like a team

750
00:36:27,520 --> 00:36:28,680
Speaker 1: that hadn't edit it all.

751
00:36:28,800 --> 00:36:29,719
Speaker 2: But I'm still.

752
00:36:29,400 --> 00:36:32,160
Speaker 1: In the comments every night, I'm still engaging every night.

753
00:36:32,200 --> 00:36:34,440
Speaker 1: I'm showing up on my story every night. And it's

754
00:36:34,480 --> 00:36:37,000
Speaker 1: all because you can't just all of a sudden get

755
00:36:37,040 --> 00:36:39,920
Speaker 1: to a point with your business and then stop. You know,

756
00:36:40,520 --> 00:36:42,520
Speaker 1: even if you get like to be a really big business,

757
00:36:42,520 --> 00:36:44,520
Speaker 1: you can't just go Okay, then I'll slow down the content.

758
00:36:44,600 --> 00:36:46,719
Speaker 1: If anything, I think the bigger that we get and

759
00:36:46,760 --> 00:36:48,600
Speaker 1: the further we get into the journey.

760
00:36:48,280 --> 00:36:50,879
Speaker 2: The more you have to keep posting, exactly. And it's

761
00:36:50,920 --> 00:36:52,719
Speaker 2: never ending. But you've got to love it. And I

762
00:36:52,760 --> 00:36:53,400
Speaker 2: think I love it.

763
00:36:53,400 --> 00:36:56,200
Speaker 3: I'm obsessed with it. It's like a drug to be able

764
00:36:56,200 --> 00:36:56,600
Speaker 3: to meet.

765
00:36:58,200 --> 00:37:00,000
Speaker 2: Me too. And I think you've got to be upset

766
00:37:00,160 --> 00:37:00,360
Speaker 2: with it.

767
00:37:00,400 --> 00:37:02,560
Speaker 1: And I think if you combine all the things that

768
00:37:02,600 --> 00:37:05,359
Speaker 1: you obviously have, the love for your product, the love

769
00:37:05,360 --> 00:37:08,200
Speaker 1: for your community, the love for creating your content, the

770
00:37:08,280 --> 00:37:11,040
Speaker 1: love for engaging with everyone, like, it's a recipe for

771
00:37:11,160 --> 00:37:12,280
Speaker 1: success exactly.

772
00:37:12,600 --> 00:37:14,920
Speaker 3: I mean, but you gotta, yeah, you gotta love what

773
00:37:14,960 --> 00:37:17,120
Speaker 3: do you do? Like you got? Like all I do

774
00:37:17,200 --> 00:37:19,239
Speaker 3: is I wake up, the all I think is like

775
00:37:19,600 --> 00:37:21,719
Speaker 3: mad mia, and then I got to better. I think

776
00:37:21,719 --> 00:37:23,759
Speaker 3: it's mad Mia. And then my partner gets up at

777
00:37:23,760 --> 00:37:25,600
Speaker 3: three o'clock in the morning, He's like, what do you do?

778
00:37:25,719 --> 00:37:27,080
Speaker 2: Does your partner do for work?

779
00:37:27,440 --> 00:37:32,759
Speaker 3: He has his own business skin checks? Okay, yes, but

780
00:37:33,200 --> 00:37:35,840
Speaker 3: he's he's actually selling his business at the moment because

781
00:37:35,880 --> 00:37:38,000
Speaker 3: he wants to. He needs to come and help with Madmeir.

782
00:37:38,000 --> 00:37:40,279
Speaker 3: I can't. I can't do it everything on my own.

783
00:37:40,360 --> 00:37:43,200
Speaker 3: It's it's way bigger than and I still run it

784
00:37:43,239 --> 00:37:45,200
Speaker 3: like it's a small business. And he keeps saying to me,

785
00:37:45,440 --> 00:37:47,799
Speaker 3: you have to think big. Your business is big. I'm like,

786
00:37:47,840 --> 00:37:51,080
Speaker 3: but but it's still my baby. Yeah, Like it's yeah,

787
00:37:51,080 --> 00:37:54,240
Speaker 3: And I think it's good to always think about business

788
00:37:54,239 --> 00:37:57,239
Speaker 3: that is just still small. I don't know why, like

789
00:37:57,440 --> 00:37:59,480
Speaker 3: just treat it as it's a small business, even if

790
00:38:00,120 --> 00:38:02,640
Speaker 3: even if it's a big business, because it's I still

791
00:38:02,719 --> 00:38:04,920
Speaker 3: do customer service the middle of the night, ef I

792
00:38:04,960 --> 00:38:08,120
Speaker 3: see an email, I do it. I have to do it.

793
00:38:08,320 --> 00:38:09,440
Speaker 2: We jumping on the emails.

794
00:38:09,640 --> 00:38:13,320
Speaker 3: Yay, I have to do it. And for us also,

795
00:38:13,320 --> 00:38:17,120
Speaker 3: why made me successful is like we don't have a

796
00:38:17,200 --> 00:38:21,160
Speaker 3: customer service policy. Well, customer service policy is I told

797
00:38:21,200 --> 00:38:24,680
Speaker 3: my girls in customer service customersly to be happy if

798
00:38:24,680 --> 00:38:26,600
Speaker 3: we have to give them three pairs of socks. If

799
00:38:26,600 --> 00:38:29,360
Speaker 3: it's our fault, not our fault, they have to be happy.

800
00:38:29,640 --> 00:38:33,000
Speaker 3: And once they're happy, they keep coming back. And let's

801
00:38:33,000 --> 00:38:35,520
Speaker 3: say we sell like a million pairs per year if

802
00:38:35,560 --> 00:38:38,800
Speaker 3: I send two hundred pairs to customers to make them happy.

803
00:38:39,360 --> 00:38:43,880
Speaker 1: So yes, yes, absolutely, Obviously you had no idea that

804
00:38:43,920 --> 00:38:46,040
Speaker 1: Mad Maya would get to the point that it is now.

805
00:38:46,280 --> 00:38:48,640
Speaker 1: And I think everything that you're saying, I feel like

806
00:38:48,680 --> 00:38:51,600
Speaker 1: you're me Like I'm understanding everything that you're saying. I

807
00:38:51,640 --> 00:38:53,520
Speaker 1: feel like we're so similar in a lot of ways.

808
00:38:54,760 --> 00:38:58,800
Speaker 1: With that being said, would you ever sell Mad Maya?

809
00:38:59,000 --> 00:39:01,040
Speaker 1: Can you see that being on cards in the future.

810
00:39:01,680 --> 00:39:05,839
Speaker 3: I'm not sure. I had already companies trying to acquire Man,

811
00:39:05,880 --> 00:39:10,080
Speaker 3: we are yep and knocking on my door. At the moment,

812
00:39:10,520 --> 00:39:15,399
Speaker 3: no way, I'm too excited. Yeah, it's so exciting. Yes,

813
00:39:15,440 --> 00:39:18,040
Speaker 3: it's like what I'm gonna do after So at the moment, no,

814
00:39:18,640 --> 00:39:20,760
Speaker 3: I can't say what's going to happen in ten years time.

815
00:39:21,200 --> 00:39:24,600
Speaker 3: But at the moment, no, it's so exciting. I'm building

816
00:39:24,640 --> 00:39:28,600
Speaker 3: this new culture and new lifestyle brand. Everybody is so excited.

817
00:39:28,640 --> 00:39:31,920
Speaker 3: I feel like the world is just talking about men

818
00:39:32,000 --> 00:39:34,279
Speaker 3: we or wherever I go, So no way for no no.

819
00:39:35,200 --> 00:39:35,680
Speaker 2: I love that.

820
00:39:35,880 --> 00:39:38,520
Speaker 1: And I think a lot of people that like invest

821
00:39:38,800 --> 00:39:41,839
Speaker 1: invest in businesses or they acquire companies and it's all

822
00:39:41,880 --> 00:39:44,640
Speaker 1: about the numbers. They find it really difficult talking to

823
00:39:44,680 --> 00:39:46,919
Speaker 1: people like you and I that are extremely passionate about

824
00:39:46,920 --> 00:39:49,680
Speaker 1: the business because their mind would be, what do you

825
00:39:49,719 --> 00:39:50,600
Speaker 1: mean you don't want to sell it?

826
00:39:50,640 --> 00:39:52,120
Speaker 2: Like we can give you a lot of money for.

827
00:39:52,040 --> 00:39:55,120
Speaker 1: It and you'd just be super rich and you don't

828
00:39:55,120 --> 00:39:56,799
Speaker 1: have to do anything anymore. But they don't know what

829
00:39:56,840 --> 00:39:58,799
Speaker 1: I'm going to do, like this is my life. Yeah,

830
00:39:58,800 --> 00:40:00,840
Speaker 1: they don't see that side of it because it's just

831
00:40:00,880 --> 00:40:04,480
Speaker 1: a numbers game for that exactly exactly, Tanya. I always

832
00:40:04,600 --> 00:40:07,960
Speaker 1: end my Big Business episodes with a tip of the week,

833
00:40:08,080 --> 00:40:10,240
Speaker 1: but it can be a business tip, a life tip,

834
00:40:10,560 --> 00:40:12,400
Speaker 1: a life hack. Do you have a tip that you

835
00:40:12,440 --> 00:40:13,520
Speaker 1: can share with us today?

836
00:40:14,280 --> 00:40:17,439
Speaker 3: I don't know. All I gotta say is your time

837
00:40:17,480 --> 00:40:20,959
Speaker 3: will come. Just don't leave the party early. Be there,

838
00:40:21,120 --> 00:40:24,359
Speaker 3: be persistent, and I think that if you really want it,

839
00:40:24,400 --> 00:40:28,680
Speaker 3: you'll get there no matter what. I always believe in

840
00:40:30,600 --> 00:40:34,480
Speaker 3: reflective futures in a way that every time I say

841
00:40:34,640 --> 00:40:37,239
Speaker 3: put a goal for myself and I don't see it.

842
00:40:37,280 --> 00:40:39,360
Speaker 3: I work towards the goal. I always get to that

843
00:40:40,200 --> 00:40:46,440
Speaker 3: no matter what. But I have to be fully invested, dedication, consistency,

844
00:40:46,600 --> 00:40:49,399
Speaker 3: don't give up, and yeah, your time will come for sure.

845
00:40:49,840 --> 00:40:50,279
Speaker 2: I love it.

846
00:40:50,320 --> 00:40:52,799
Speaker 1: I'm even feeling inspired now, like fate, I need to

847
00:40:52,840 --> 00:40:56,560
Speaker 1: go out and do more because you said, oh, thank

848
00:40:56,600 --> 00:40:57,080
Speaker 1: you so much.

849
00:40:57,120 --> 00:40:58,759
Speaker 2: Where can everyone find you?

850
00:40:58,920 --> 00:41:01,400
Speaker 1: On socials and all so your products just for anyone

851
00:41:01,400 --> 00:41:03,520
Speaker 1: that doesn't know well.

852
00:41:03,800 --> 00:41:06,360
Speaker 3: I have my own TikTok account which I started and

853
00:41:06,480 --> 00:41:09,560
Speaker 3: neglected because so many things to do. But I'm getting

854
00:41:09,560 --> 00:41:12,960
Speaker 3: onto it. So it's Tania Philipopska and my mad Mia

855
00:41:13,239 --> 00:41:18,520
Speaker 3: official Instagram, TikTok, Facebook, everything is the same. They can

856
00:41:18,520 --> 00:41:20,239
Speaker 3: find us everywhere. Our website is mad We are the

857
00:41:20,320 --> 00:41:21,719
Speaker 3: com Please go and check it out.

858
00:41:21,920 --> 00:41:24,279
Speaker 2: Yeah, get some fun songs and andy, you're gonna have

859
00:41:24,320 --> 00:41:24,640
Speaker 2: to get some.

860
00:41:27,400 --> 00:41:29,560
Speaker 3: I love it and thanks for having me. I love

861
00:41:29,640 --> 00:41:34,080
Speaker 3: what you do. I'm following you every day. Obsessed. Were

862
00:41:34,080 --> 00:41:37,000
Speaker 3: obsessed in the office. Now every time you put a video,

863
00:41:37,080 --> 00:41:38,880
Speaker 3: we're like, look what s done?

864
00:41:39,160 --> 00:41:41,439
Speaker 1: Now, I'm gonna have a pressure that you're watching.

865
00:41:41,160 --> 00:41:43,279
Speaker 2: Every time making a new video. I'm gonna be saying,

866
00:41:43,320 --> 00:41:44,360
Speaker 2: she's going to be watching.

867
00:41:44,440 --> 00:41:46,520
Speaker 3: To make it really good. Oh you're amazing, very inspiring

868
00:41:46,640 --> 00:41:47,200
Speaker 3: to be honest.

869
00:41:47,239 --> 00:41:48,239
Speaker 2: Oh, thank you so much.

870
00:41:48,440 --> 00:41:49,040
Speaker 3: I love you.

871
00:41:49,200 --> 00:41:51,160
Speaker 1: Likewise, I could chat with you for hours, But thanks

872
00:41:51,200 --> 00:41:55,120
Speaker 1: so much for coming on and congratulations on all of

873
00:41:55,160 --> 00:41:57,000
Speaker 1: your success. What an amazing story.

874
00:41:57,080 --> 00:41:58,640
Speaker 3: Thank you, Thank you for having me.