1 00:00:00,200 --> 00:00:01,920 Speaker 1: It's a better if you say first time. 2 00:00:02,480 --> 00:00:18,000 Speaker 2: Yeah, yeah, yeah, easy, Kenny Burge're welcome to the mentor 3 00:00:18,160 --> 00:00:20,720 Speaker 2: thank you so much for having me. All right, you're 4 00:00:20,760 --> 00:00:25,400 Speaker 2: the CEO. I guess founded too of locks in a box. No, 5 00:00:25,440 --> 00:00:26,960 Speaker 2: I know what a box is, but what's locks? 6 00:00:27,480 --> 00:00:30,560 Speaker 3: Locks is what the traditional word was lax. It's a 7 00:00:30,680 --> 00:00:34,520 Speaker 3: Yiddish word for salmon phillip or salmon belly. And then 8 00:00:35,200 --> 00:00:39,040 Speaker 3: when the word locks lax was taken over to America, 9 00:00:39,479 --> 00:00:43,040 Speaker 3: people couldn't say lax properly, so the Americans got lax. 10 00:00:43,120 --> 00:00:44,520 Speaker 3: So that's how we got locks. 11 00:00:45,000 --> 00:00:46,960 Speaker 1: Okay, then we got it locks in Australia. 12 00:00:47,080 --> 00:00:52,839 Speaker 2: Yes, And it's it's interesting for me anyway when you 13 00:00:52,840 --> 00:00:56,360 Speaker 2: say Yiddish, that's a sort of a slang version of Hebrew. 14 00:00:56,920 --> 00:00:59,080 Speaker 1: Yeah, well it's sort of not really, but it is. 15 00:00:59,200 --> 00:00:59,960 Speaker 1: It's not really Hebrew. 16 00:01:00,280 --> 00:01:03,680 Speaker 3: It was a language that the Jewish people spoke in 17 00:01:03,720 --> 00:01:05,319 Speaker 3: the back, back a long time ago. 18 00:01:05,440 --> 00:01:10,119 Speaker 2: Yeah. Yeah, and in Yiddish is it's Jewish people still 19 00:01:10,120 --> 00:01:11,400 Speaker 2: speak with Yiddish a lot. 20 00:01:11,280 --> 00:01:14,000 Speaker 3: I think, No, not not necessarily, but we all, I 21 00:01:14,000 --> 00:01:19,520 Speaker 3: think use Yiddish words like schmitz, kutzpah, there's so schlep 22 00:01:19,880 --> 00:01:21,520 Speaker 3: perfect one. We've just got it. We've got a back 23 00:01:21,560 --> 00:01:24,560 Speaker 3: coming out that says massive like words schlepper cross it 24 00:01:24,600 --> 00:01:25,679 Speaker 3: as it's a huge bag. 25 00:01:26,360 --> 00:01:27,360 Speaker 1: Schlepper exactly. 26 00:01:28,040 --> 00:01:31,319 Speaker 2: That's schleb means schlepping around. The joint means you're sort 27 00:01:31,319 --> 00:01:33,360 Speaker 2: of dragging your feet doing your best. 28 00:01:33,280 --> 00:01:35,319 Speaker 3: Absolutely schlepping anything around. 29 00:01:35,400 --> 00:01:37,320 Speaker 1: Really, it's it's interesting. 30 00:01:37,560 --> 00:01:40,200 Speaker 2: I love all those Yiddish words, like I think a 31 00:01:40,200 --> 00:01:42,600 Speaker 2: feeler on the roof when I think of Yiddish words. 32 00:01:42,480 --> 00:01:45,120 Speaker 3: Yeah, ndred percent that's it, and we all use them now, 33 00:01:45,200 --> 00:01:46,160 Speaker 3: not just Jewish people. 34 00:01:46,959 --> 00:01:49,880 Speaker 1: It's universal exactly. It's probably you probably can look it up. 35 00:01:49,920 --> 00:01:52,720 Speaker 2: You probably can pick up the Oxford Dictionary or something 36 00:01:52,720 --> 00:01:55,040 Speaker 2: like that and Yiddish words. 37 00:01:55,040 --> 00:01:55,320 Speaker 1: Probably. 38 00:01:55,360 --> 00:01:58,520 Speaker 2: Then locks probably is in there, locks and box. So 39 00:01:59,160 --> 00:02:02,120 Speaker 2: what is your business? What is it about? What is 40 00:02:02,200 --> 00:02:02,920 Speaker 2: locks in a box? 41 00:02:03,640 --> 00:02:06,720 Speaker 3: Sure? Locks in a box. It actually came as a 42 00:02:06,760 --> 00:02:09,000 Speaker 3: happy accident, to be fairly honest with you. We were 43 00:02:09,919 --> 00:02:13,640 Speaker 3: working pre COVID from home. I had a catering company 44 00:02:14,120 --> 00:02:17,440 Speaker 3: and we got in trouble, which you know seems to 45 00:02:17,480 --> 00:02:19,920 Speaker 3: be like a reoccurring story in my life with the council. 46 00:02:20,040 --> 00:02:22,680 Speaker 3: So we can get into that later. But council knocked 47 00:02:22,680 --> 00:02:24,240 Speaker 3: on our door and said, you can't work from home anymore, 48 00:02:24,280 --> 00:02:25,400 Speaker 3: go and find a store. 49 00:02:26,680 --> 00:02:27,639 Speaker 1: This is pre COVID. 50 00:02:28,280 --> 00:02:29,960 Speaker 3: Yeah, we got we got a knock on the door. 51 00:02:30,040 --> 00:02:31,680 Speaker 3: I was working catering. 52 00:02:31,320 --> 00:02:33,600 Speaker 1: From my home for preparing stuff, yeah. 53 00:02:33,440 --> 00:02:36,120 Speaker 3: For private clients. So my background is that it was 54 00:02:36,160 --> 00:02:39,359 Speaker 3: a private chef. And then I ended up catering for 55 00:02:39,800 --> 00:02:43,160 Speaker 3: my clients for bigger functions, birthdays, anniversaries, New Year's, all 56 00:02:43,160 --> 00:02:45,560 Speaker 3: that kind of stuff. But I didn't have a preparation kitchen, 57 00:02:45,560 --> 00:02:47,440 Speaker 3: so I was working from home, going direct from my 58 00:02:47,520 --> 00:02:49,480 Speaker 3: house to the client's house. 59 00:02:49,400 --> 00:02:51,600 Speaker 1: With the cool food parton, with all the food, yeah, 60 00:02:51,600 --> 00:02:54,600 Speaker 1: with all the food. Yes, I was preparing food for 61 00:02:54,680 --> 00:02:54,960 Speaker 1: your house. 62 00:02:55,040 --> 00:02:56,520 Speaker 3: I don't Yeah, I didn't know there was anything wrong 63 00:02:56,560 --> 00:02:58,639 Speaker 3: with it either, until you need a whole bunch of 64 00:02:58,680 --> 00:03:03,840 Speaker 3: different life senses and permissions, and there's all these regulations 65 00:03:03,919 --> 00:03:05,560 Speaker 3: that when you do things from home, even if it 66 00:03:05,600 --> 00:03:09,160 Speaker 3: is private to a customer or client's house, you still 67 00:03:09,160 --> 00:03:11,360 Speaker 3: need to be in an approved facility to do that. 68 00:03:11,760 --> 00:03:12,400 Speaker 1: Shut you down. 69 00:03:12,520 --> 00:03:14,760 Speaker 3: They shut us down. And yeah, so we ended up 70 00:03:14,760 --> 00:03:18,360 Speaker 3: going to at a site in Bondai. I was looking 71 00:03:18,360 --> 00:03:21,079 Speaker 3: at it standing there, thought to myself, I've always wanted 72 00:03:21,120 --> 00:03:22,640 Speaker 3: Jewish deli and I was going to call it Lillian 73 00:03:22,720 --> 00:03:25,320 Speaker 3: Fred's after my grandparents. But then my wife stood on 74 00:03:25,320 --> 00:03:28,040 Speaker 3: the grass outside and said, wouldn't it be great people 75 00:03:28,080 --> 00:03:30,520 Speaker 3: can grab their locks in the box and sit on 76 00:03:30,560 --> 00:03:32,440 Speaker 3: the grass and have their bagel. And I said, what 77 00:03:32,480 --> 00:03:34,080 Speaker 3: did you just say? And she said they're locks in 78 00:03:34,080 --> 00:03:36,840 Speaker 3: a box. And I was like, oh my god, light 79 00:03:36,880 --> 00:03:39,280 Speaker 3: bulb moment, and I was like, that's the business name, 80 00:03:39,360 --> 00:03:41,760 Speaker 3: that's the concept, that's what we're doing here. We're going 81 00:03:41,840 --> 00:03:45,480 Speaker 3: to do locks in a box. So we were standing 82 00:03:46,080 --> 00:03:49,960 Speaker 3: at seventeen Warners Avenue where it was yeah, it was 83 00:03:50,360 --> 00:03:53,000 Speaker 3: a garage before that, and they had just redeveloped it 84 00:03:53,040 --> 00:03:55,720 Speaker 3: and there was this huge site two hundred square meters 85 00:03:55,800 --> 00:03:58,720 Speaker 3: and the landlord was like, are you interested in it? 86 00:03:58,760 --> 00:04:00,600 Speaker 3: And I i'med in art and I just thought to myself, 87 00:04:00,840 --> 00:04:02,840 Speaker 3: way too big for us. I can't do this. But 88 00:04:03,480 --> 00:04:05,600 Speaker 3: I loved it, but it wasn't right. So I turned 89 00:04:05,640 --> 00:04:07,560 Speaker 3: my back and as I turned my back to the site, 90 00:04:07,600 --> 00:04:10,600 Speaker 3: I saw a fullase sign in the shop window at 91 00:04:11,120 --> 00:04:14,800 Speaker 3: ninety six Glenare Avenue, which is which was our first door. 92 00:04:16,000 --> 00:04:18,920 Speaker 3: And when my wife said locks in a box, all 93 00:04:18,960 --> 00:04:22,440 Speaker 3: of the things started going in my brain about this 94 00:04:22,520 --> 00:04:25,240 Speaker 3: is a concept in itself. Maybe it is a takeaway business. 95 00:04:25,279 --> 00:04:27,200 Speaker 3: Maybe we're not ready to have a whole, sit down 96 00:04:27,560 --> 00:04:30,040 Speaker 3: deli thing in a two hundred square meter I've been 97 00:04:30,080 --> 00:04:33,000 Speaker 3: working from home, never paid a rent before, never read 98 00:04:33,000 --> 00:04:35,880 Speaker 3: a lease before. You know, I was flying under the radar. 99 00:04:36,160 --> 00:04:38,479 Speaker 3: So at that point I turned my back and I 100 00:04:38,480 --> 00:04:40,520 Speaker 3: saw that site, and I saw the number, and we 101 00:04:40,560 --> 00:04:43,200 Speaker 3: walked away and I said, the site's not right for us, 102 00:04:43,320 --> 00:04:45,960 Speaker 3: but I'm going to call this number here. And that 103 00:04:46,080 --> 00:04:47,400 Speaker 3: was the start of locks in a Box. 104 00:04:47,560 --> 00:04:50,000 Speaker 2: So it's just so I just get the location right. 105 00:04:50,080 --> 00:04:54,400 Speaker 2: So Glenair Revenue. Is it on the corner beyond cur 106 00:04:54,520 --> 00:04:56,800 Speaker 2: Lewis Street, so Claus and Glenaire. 107 00:04:57,080 --> 00:05:00,839 Speaker 3: Yeah, so you know where the roundabout is, bottom of 108 00:05:00,920 --> 00:05:04,880 Speaker 3: Glennair and Blair Streets, So that is Glenaire and then 109 00:05:05,000 --> 00:05:06,520 Speaker 3: the other side is Warners Avenue. 110 00:05:06,680 --> 00:05:07,800 Speaker 1: Right, So we were. 111 00:05:07,680 --> 00:05:10,400 Speaker 3: On the roundabout in before it was. 112 00:05:10,360 --> 00:05:12,240 Speaker 1: Developed because you had a butcher on one side. 113 00:05:12,279 --> 00:05:13,960 Speaker 3: You go to direct across the road from butcher. 114 00:05:14,080 --> 00:05:16,839 Speaker 2: Yeah, and because there's a few there's a few food 115 00:05:16,880 --> 00:05:19,080 Speaker 2: outlets in that building. There are, And it just so 116 00:05:19,160 --> 00:05:21,039 Speaker 2: happens that the person who owns that building. 117 00:05:21,080 --> 00:05:22,320 Speaker 1: I think his name is Burger. 118 00:05:22,040 --> 00:05:26,000 Speaker 3: Too, yes, not related, and his wife is Candy Berger 119 00:05:26,040 --> 00:05:29,200 Speaker 3: as well. So we get I get their invoices or 120 00:05:29,279 --> 00:05:31,520 Speaker 3: tax receipts from Venroy and I thought, oh, I didn't 121 00:05:31,520 --> 00:05:33,839 Speaker 3: go shopping today or Mercedes Benz rings me and says 122 00:05:33,839 --> 00:05:35,760 Speaker 3: your car's ready to be picked up side a mini 123 00:05:35,760 --> 00:05:37,960 Speaker 3: creeper at the time, and I was like, oh, yeah, sure, 124 00:05:38,000 --> 00:05:40,719 Speaker 3: I'll go pick up that BMW, no worries. So we 125 00:05:40,800 --> 00:05:42,400 Speaker 3: have a joke now because I know them quite well. 126 00:05:42,640 --> 00:05:43,200 Speaker 1: A lot of property. 127 00:05:43,279 --> 00:05:45,400 Speaker 3: Yeah, they're in a lot of property. So that site 128 00:05:45,440 --> 00:05:47,640 Speaker 3: was the big site that we weren't ready for. So 129 00:05:48,279 --> 00:05:51,440 Speaker 3: we're currently fast forward six years. We're actually now in 130 00:05:51,480 --> 00:05:53,919 Speaker 3: that site as of three weeks ago. But for the 131 00:05:54,000 --> 00:05:56,880 Speaker 3: five years we were across directly across the road in 132 00:05:56,920 --> 00:06:00,719 Speaker 3: the tiny little hole in the wall. Yeah, just behind 133 00:06:00,760 --> 00:06:02,080 Speaker 3: the tree behind the park. 134 00:06:02,240 --> 00:06:05,200 Speaker 2: Yeah, yeah, I know exactly the place. Yeah, and I 135 00:06:05,200 --> 00:06:08,039 Speaker 2: haven't been in there, but I should have gone in there. 136 00:06:08,279 --> 00:06:10,240 Speaker 1: So just explain to me what you what. 137 00:06:10,160 --> 00:06:12,800 Speaker 2: You guys were selling, So not just locks, not just 138 00:06:12,920 --> 00:06:17,920 Speaker 2: yeah a box with smoked salmon and like a bagel 139 00:06:18,000 --> 00:06:18,200 Speaker 2: or something. 140 00:06:18,279 --> 00:06:20,919 Speaker 3: Yeah, Well to be honest, the whole business was not 141 00:06:20,960 --> 00:06:22,760 Speaker 3: supposed to be locks in a Box. When we got 142 00:06:22,800 --> 00:06:25,200 Speaker 3: in trouble with counsel. We had a catering company, so 143 00:06:25,320 --> 00:06:28,680 Speaker 3: we didn't have any intention to do a locks in 144 00:06:28,680 --> 00:06:31,680 Speaker 3: a box per se. But when we had to think 145 00:06:31,680 --> 00:06:35,279 Speaker 3: about the paying a rent or you know, having staff, 146 00:06:35,480 --> 00:06:38,640 Speaker 3: we were purely doing functions on a Friday, Saturday, Sunday, 147 00:06:38,680 --> 00:06:41,000 Speaker 3: and that was sort of enough for me and my 148 00:06:41,080 --> 00:06:41,560 Speaker 3: wife to. 149 00:06:41,560 --> 00:06:44,040 Speaker 1: Sort of no, this was from. 150 00:06:44,560 --> 00:06:48,000 Speaker 3: Home, right, So we thought to ourselves illegally, yeah, allegedly, 151 00:06:48,120 --> 00:06:51,200 Speaker 3: allegedly exactly, there we go. But yeah, we thought to ourselves, 152 00:06:51,200 --> 00:06:53,320 Speaker 3: if we're going to open a retail, if we have 153 00:06:53,400 --> 00:06:55,160 Speaker 3: to move out of home, we have to go into 154 00:06:55,200 --> 00:06:57,360 Speaker 3: a retail space. We can't purely survive off of three 155 00:06:57,440 --> 00:07:01,320 Speaker 3: days a week of catering if it rained or something happens, 156 00:07:01,400 --> 00:07:03,520 Speaker 3: somebody counseled. So we thought to ourselves, we need to 157 00:07:03,560 --> 00:07:05,920 Speaker 3: have something to sort of. 158 00:07:05,800 --> 00:07:10,240 Speaker 2: Like subsidize smooth things out, exactly, yeah, because otherwise. 159 00:07:10,560 --> 00:07:12,760 Speaker 3: Exactly, So we thought to ourselves, well, why don't we 160 00:07:13,240 --> 00:07:16,600 Speaker 3: do a retail concept of this deli? That was always 161 00:07:16,640 --> 00:07:19,200 Speaker 3: my dream back you know, from before I was a. 162 00:07:19,120 --> 00:07:21,200 Speaker 1: Private chef in New York, sow Delhi. 163 00:07:21,440 --> 00:07:24,680 Speaker 3: Not New York, because I our background is Polish and 164 00:07:24,760 --> 00:07:28,560 Speaker 3: my grandparents had great grandparents had a deli in the 165 00:07:28,680 --> 00:07:32,280 Speaker 3: UK in like the nineteen hundreds. So our style of 166 00:07:33,680 --> 00:07:38,000 Speaker 3: Jewish deli there was from Eastern Europe, not necessarily from. 167 00:07:37,880 --> 00:07:38,600 Speaker 1: The New York soul. 168 00:07:38,640 --> 00:07:40,240 Speaker 3: No, it was the opposite. 169 00:07:40,680 --> 00:07:43,560 Speaker 1: So you were not to me that pastramis and all 170 00:07:43,600 --> 00:07:44,200 Speaker 1: those sorts of things. 171 00:07:44,320 --> 00:07:47,280 Speaker 3: We do have aastamis, but that's I think it's not 172 00:07:47,480 --> 00:07:49,640 Speaker 3: just a New York thing. I think that's something that 173 00:07:49,720 --> 00:07:53,680 Speaker 3: has been around for many, many years inside the Jewish communities. 174 00:07:54,120 --> 00:07:56,880 Speaker 3: So we have pastrami on our menu and we've got 175 00:07:56,880 --> 00:07:59,119 Speaker 3: a few things there are definitely like you know, bits 176 00:07:59,120 --> 00:08:01,679 Speaker 3: and pieces that are in I spent about ten years 177 00:08:01,680 --> 00:08:04,840 Speaker 3: in America growing up, so I've been I've been around. 178 00:08:04,840 --> 00:08:08,840 Speaker 3: I did ten years London, ten years America and now yeah, 179 00:08:08,960 --> 00:08:10,960 Speaker 3: the last fifteen years here in Sydney. 180 00:08:11,040 --> 00:08:14,000 Speaker 2: So can you get my mouth warning, But can you 181 00:08:14,080 --> 00:08:20,880 Speaker 2: explain to me the appeal and maybe to our audience 182 00:08:20,880 --> 00:08:26,320 Speaker 2: as well, of the it's not Jewish food, it's it's 183 00:08:26,640 --> 00:08:31,360 Speaker 2: sort of European food, especially from the places like Poland 184 00:08:31,440 --> 00:08:34,920 Speaker 2: and Hungry and all those sorts of places and became 185 00:08:35,640 --> 00:08:39,400 Speaker 2: after the early part of the twentieth century, like nineteen 186 00:08:39,440 --> 00:08:42,000 Speaker 2: oh five, right through in the big immigration wave when 187 00:08:42,000 --> 00:08:44,480 Speaker 2: it's the United States and they're coming from everywhere in 188 00:08:44,520 --> 00:08:47,920 Speaker 2: Europe everywhere, and then again probably after World War one 189 00:08:47,960 --> 00:08:51,679 Speaker 2: and two. What is the peal of those foods that 190 00:08:51,800 --> 00:08:55,240 Speaker 2: came from those places like Poland and Hungry and probably 191 00:08:55,320 --> 00:08:57,320 Speaker 2: Russia to some extent and some of the other places. 192 00:08:58,000 --> 00:09:00,520 Speaker 1: And what is that food look like. 193 00:09:01,080 --> 00:09:03,920 Speaker 3: I think it's it's the comfort the comfort food, you know. 194 00:09:04,200 --> 00:09:08,760 Speaker 3: So the food itself, most of you know, bagels and 195 00:09:08,800 --> 00:09:11,959 Speaker 3: pastroami sandwiches and chicken MutS and ball soups were always 196 00:09:12,280 --> 00:09:15,000 Speaker 3: around family occasions. 197 00:09:14,440 --> 00:09:16,440 Speaker 1: Not just for Jewish people. That no, not on anybody. 198 00:09:16,520 --> 00:09:21,400 Speaker 3: Yeah yeah, I mean for anybody. But it was. My 199 00:09:21,520 --> 00:09:25,720 Speaker 3: understanding is like my grandparents, you know, were from Poland, 200 00:09:25,800 --> 00:09:27,679 Speaker 3: and then when they moved over to the UK, they 201 00:09:27,679 --> 00:09:30,560 Speaker 3: brought those recipes with them to the UK, And so 202 00:09:31,280 --> 00:09:33,800 Speaker 3: for me, it's all my family sort of ever known 203 00:09:33,840 --> 00:09:36,080 Speaker 3: in terms of my other side of the family's German. 204 00:09:36,200 --> 00:09:39,080 Speaker 3: So there's some influences of German bits and pieces throughout 205 00:09:39,120 --> 00:09:41,760 Speaker 3: locks and a box as well, but that food has 206 00:09:41,840 --> 00:09:45,720 Speaker 3: just always been there. It's what they grew up eating 207 00:09:45,760 --> 00:09:48,800 Speaker 3: that they didn't have the luxury of, you know, all 208 00:09:48,800 --> 00:09:53,360 Speaker 3: these different cultural backgrounds. People in Poland made Polish food, 209 00:09:53,559 --> 00:09:56,480 Speaker 3: you know, and so I think like when everybody immigrated, 210 00:09:56,520 --> 00:09:58,800 Speaker 3: that was the food, you know, my grandparents made, and 211 00:09:58,800 --> 00:10:01,160 Speaker 3: then that was became the food that my parents made, 212 00:10:01,320 --> 00:10:03,480 Speaker 3: and now you know, it's the food that I'm making. 213 00:10:03,600 --> 00:10:06,480 Speaker 2: So yeah, but it's because I actually think of it 214 00:10:06,520 --> 00:10:08,480 Speaker 2: as you know, I'm not Jewish. I'm not from either 215 00:10:08,480 --> 00:10:11,640 Speaker 2: one of those places. From European but not that, but 216 00:10:11,679 --> 00:10:14,920 Speaker 2: I actually quite I like that type of food, and 217 00:10:14,960 --> 00:10:17,320 Speaker 2: I look at it as comfort food, like you know, 218 00:10:17,440 --> 00:10:23,280 Speaker 2: a big thick piece of dark bread with pastrami and. 219 00:10:23,920 --> 00:10:25,520 Speaker 1: Some some sort of pickle on there. 220 00:10:25,800 --> 00:10:26,520 Speaker 3: It's a mustard. 221 00:10:26,600 --> 00:10:29,439 Speaker 2: It's a mustard. It makes my mouth water just think 222 00:10:29,480 --> 00:10:31,800 Speaker 2: about it. And by the way, you can't get it. 223 00:10:31,960 --> 00:10:33,520 Speaker 2: I'm my office in the city and you can't get 224 00:10:33,559 --> 00:10:35,320 Speaker 2: in the city anywhere. Probably if I was going to 225 00:10:35,320 --> 00:10:36,640 Speaker 2: get it, I'll probably have to go to Bondi. I 226 00:10:36,640 --> 00:10:39,559 Speaker 2: think some or some sort of Russian deli. There's a 227 00:10:39,600 --> 00:10:42,160 Speaker 2: few of those around Bondi. You don't see Polish delis 228 00:10:42,200 --> 00:10:45,360 Speaker 2: that much these days, but there's a few Russian ones. 229 00:10:46,360 --> 00:10:47,600 Speaker 1: If I was, if I. 230 00:10:47,559 --> 00:10:49,000 Speaker 2: Want to eat that sort of food, which now you're 231 00:10:49,040 --> 00:10:50,520 Speaker 2: telling me about it, I'm trying to think where I 232 00:10:50,520 --> 00:10:51,000 Speaker 2: could buy it. 233 00:10:51,400 --> 00:10:52,720 Speaker 1: Obviously your your joint. 234 00:10:52,720 --> 00:10:56,960 Speaker 2: But how is it that Australians know about that stuff? 235 00:10:57,000 --> 00:10:58,600 Speaker 2: I mean, I can't even know. I can't even tell 236 00:10:58,600 --> 00:11:00,199 Speaker 2: you how I know about that sort of stuffing. I'm 237 00:11:00,200 --> 00:11:03,800 Speaker 2: green and Irish, so I've been in New York and 238 00:11:03,840 --> 00:11:05,720 Speaker 2: I've had some stuff in New York, but I didn't 239 00:11:05,720 --> 00:11:07,480 Speaker 2: get that sense of taste from there. 240 00:11:07,800 --> 00:11:09,640 Speaker 1: How is it US Australians not better? 241 00:11:09,720 --> 00:11:11,160 Speaker 2: Or is it because I was sort of grew most 242 00:11:11,160 --> 00:11:13,079 Speaker 2: of up I spent most of my life in these suburbs. 243 00:11:13,080 --> 00:11:15,600 Speaker 3: Probably a lot of influence from the Eastern Suburbs. Definitely. 244 00:11:15,640 --> 00:11:18,160 Speaker 3: I would say that there's a huge Jewish community that 245 00:11:18,240 --> 00:11:21,359 Speaker 3: lives in the Eastern Suburbs that you know, again background 246 00:11:21,600 --> 00:11:25,720 Speaker 3: and heritage, and that our culture has been eating this 247 00:11:25,800 --> 00:11:29,319 Speaker 3: food forever. There's not that many places. I think when 248 00:11:29,320 --> 00:11:31,960 Speaker 3: we opened Locks about six years ago, we're one of 249 00:11:32,000 --> 00:11:35,120 Speaker 3: the few people sort of doing this type of food. 250 00:11:35,280 --> 00:11:38,960 Speaker 3: I think Australians are like now, it's really common. I 251 00:11:38,960 --> 00:11:40,599 Speaker 3: think it's been a bit of a boom in the 252 00:11:40,679 --> 00:11:43,920 Speaker 3: last like six years. I think COVID did that. The 253 00:11:44,000 --> 00:11:47,319 Speaker 3: sandwich game or the bagel game has definitely blown up 254 00:11:47,360 --> 00:11:49,160 Speaker 3: in the last six years, is that right? Yeah? 255 00:11:49,200 --> 00:11:51,760 Speaker 2: Absolutely, Well, how do you mean a sandwich game? The 256 00:11:52,120 --> 00:11:55,240 Speaker 2: games people are out looking for sandwiches and bagels, et cetera. 257 00:11:55,280 --> 00:11:59,720 Speaker 3: I think COVID really changed the way people were eating 258 00:11:59,760 --> 00:12:02,160 Speaker 3: because as like, essentially a sandwich could be one of 259 00:12:02,160 --> 00:12:03,800 Speaker 3: those you don't go, you don't need to go and 260 00:12:03,800 --> 00:12:05,680 Speaker 3: sit down at a cafe and be served by somebody, 261 00:12:06,000 --> 00:12:08,920 Speaker 3: take it away, quick takeaway food, and that's you know, 262 00:12:09,520 --> 00:12:12,160 Speaker 3: in the last six years, there are just sandwich shops everywhere. 263 00:12:12,160 --> 00:12:15,080 Speaker 3: There's heaps of bagel shops. There's lots of people, you know, 264 00:12:15,760 --> 00:12:20,560 Speaker 3: trying to make something work with these takeaway sandwich businesses. 265 00:12:21,200 --> 00:12:25,280 Speaker 2: Do you think Australians too, because in other industries I've 266 00:12:25,280 --> 00:12:28,680 Speaker 2: seen this, do you think Australians to post COVID were 267 00:12:29,400 --> 00:12:31,920 Speaker 2: have been during that period and post that have been 268 00:12:31,960 --> 00:12:34,320 Speaker 2: searching for exotic stuff. So I don't mean like, you know, 269 00:12:34,440 --> 00:12:37,440 Speaker 2: like weird exotic stuff, but exotic foods, you know, like 270 00:12:37,760 --> 00:12:41,960 Speaker 2: I want to I want to just blow my life 271 00:12:42,040 --> 00:12:44,000 Speaker 2: up a little bit, just you light up a bit. 272 00:12:44,440 --> 00:12:47,560 Speaker 2: I want something that's a bit unusual. You like puffrom 273 00:12:47,559 --> 00:12:49,880 Speaker 2: getting takeaway. There's convenience, but I want to have something 274 00:12:49,920 --> 00:12:52,520 Speaker 2: that I don't normally get, Like I'm not going to 275 00:12:52,559 --> 00:12:54,520 Speaker 2: buy it at this one of those shops in them 276 00:12:54,559 --> 00:12:56,319 Speaker 2: also you center where there's you know, everyone's sort of 277 00:12:56,320 --> 00:12:58,520 Speaker 2: selling the same stuff. Do you think Australians are trying 278 00:12:58,520 --> 00:12:59,599 Speaker 2: to light their lives up a little bit? Do you 279 00:12:59,640 --> 00:13:00,960 Speaker 2: think we it's exotic? 280 00:13:01,280 --> 00:13:04,800 Speaker 1: I don't, to be honest, I don't to you, but. 281 00:13:04,360 --> 00:13:07,400 Speaker 3: Like a bagel, you mean, yeah, see I see bagels 282 00:13:07,440 --> 00:13:09,319 Speaker 3: Like a bagel is so not exotic to mix. I've 283 00:13:09,320 --> 00:13:11,440 Speaker 3: been eating it since probably the first thing that I 284 00:13:11,440 --> 00:13:14,439 Speaker 3: could have eaten, you know, solid food. My parents probably 285 00:13:14,440 --> 00:13:16,040 Speaker 3: put a bagel in my hand or something like that. 286 00:13:16,080 --> 00:13:18,520 Speaker 3: I can imagine. I don't see them as exotic. I 287 00:13:18,520 --> 00:13:23,280 Speaker 3: think it's now it's I think people are just wanting 288 00:13:24,720 --> 00:13:28,000 Speaker 3: ease with what they're doing. Nobody's really exploring too much. 289 00:13:28,480 --> 00:13:31,520 Speaker 3: I mean there's yeah, I think there's just like every 290 00:13:31,559 --> 00:13:35,440 Speaker 3: single time you open Instagram or you go on a 291 00:13:35,440 --> 00:13:37,960 Speaker 3: public like a publication, it's just like new sandwich shop 292 00:13:37,960 --> 00:13:39,880 Speaker 3: popping up, new sandwich shop popping up. I feel like 293 00:13:39,920 --> 00:13:42,839 Speaker 3: there's actually think people are being quite boring in a 294 00:13:42,880 --> 00:13:46,439 Speaker 3: way that everybody's just following each other and not trying 295 00:13:46,480 --> 00:13:49,640 Speaker 3: anything exotic in you, which I think it's time. I 296 00:13:49,720 --> 00:13:53,120 Speaker 3: think I'm ready to see not just another sandwich shot 297 00:13:53,160 --> 00:13:56,720 Speaker 3: pop up online. So yeah, it's not going to be me. 298 00:13:56,800 --> 00:13:58,920 Speaker 3: I'm not going in that direction, So don't look at 299 00:13:58,960 --> 00:13:59,240 Speaker 3: me for that. 300 00:14:00,200 --> 00:14:01,199 Speaker 1: But you're going to stick to what you know. 301 00:14:02,679 --> 00:14:04,319 Speaker 3: And they keep coming back to that as a as 302 00:14:04,360 --> 00:14:08,240 Speaker 3: a business owner, a staple, as staple, as a as 303 00:14:08,240 --> 00:14:12,320 Speaker 3: a something that hasn't changed forever, like I don't want 304 00:14:12,320 --> 00:14:16,120 Speaker 3: to change. It's like, why don't fix what's that's not broken? 305 00:14:16,559 --> 00:14:19,240 Speaker 3: So it's just honoring that and making sure that you're 306 00:14:19,240 --> 00:14:22,440 Speaker 3: doing it well with intention and care and love into 307 00:14:22,440 --> 00:14:25,320 Speaker 3: the product. And to me, like, we're not going exotic 308 00:14:25,400 --> 00:14:27,800 Speaker 3: where we're really trying to stick to what we know 309 00:14:27,920 --> 00:14:31,600 Speaker 3: and go back like it's it's essentially my roots and 310 00:14:32,000 --> 00:14:33,160 Speaker 3: so we are we're. 311 00:14:33,280 --> 00:14:35,480 Speaker 2: How important is because that's that's an important point you 312 00:14:35,480 --> 00:14:38,200 Speaker 2: make when it comes to business anyway. How important do 313 00:14:38,240 --> 00:14:42,240 Speaker 2: you think in your success has been the authenticity of 314 00:14:42,720 --> 00:14:44,640 Speaker 2: the story of why you're doing it, like, you know 315 00:14:44,680 --> 00:14:47,000 Speaker 2: what it means to you, What this means to you 316 00:14:47,800 --> 00:14:51,280 Speaker 2: because the how and sort of builds authenticity of course, 317 00:14:51,600 --> 00:14:54,120 Speaker 2: but how important has it been to keep you going? 318 00:14:54,160 --> 00:14:55,640 Speaker 2: Because you know you're going to go hard? Time is 319 00:14:55,680 --> 00:14:58,000 Speaker 2: going to have ship that's happening that you didn't expect. 320 00:14:58,080 --> 00:15:00,080 Speaker 2: It's going to come at you from every direction. You 321 00:15:00,120 --> 00:15:04,320 Speaker 2: can have lean days, lean weeks. These days, you can't 322 00:15:04,320 --> 00:15:07,480 Speaker 2: pick any trend the trends tell me about it. It really 323 00:15:07,560 --> 00:15:10,000 Speaker 2: changed that you think, well, Christmas time should be busy, 324 00:15:10,040 --> 00:15:12,000 Speaker 2: for example, and you're not going to get busy and 325 00:15:12,000 --> 00:15:13,560 Speaker 2: get busy in January or November and. 326 00:15:13,560 --> 00:15:15,600 Speaker 3: Then it rains and it's not supposed to rain where. 327 00:15:15,400 --> 00:15:16,080 Speaker 1: There's all the shop. 328 00:15:16,880 --> 00:15:21,400 Speaker 2: How important is that story, your story about what is 329 00:15:21,440 --> 00:15:23,680 Speaker 2: it meaningful to you? How does it carry you through 330 00:15:23,720 --> 00:15:24,640 Speaker 2: the bad times? 331 00:15:24,720 --> 00:15:26,480 Speaker 3: Yeah? To be honest, like, I'm sure a lot of 332 00:15:26,520 --> 00:15:28,600 Speaker 3: people would say that it's everything so then, but I 333 00:15:28,680 --> 00:15:32,560 Speaker 3: genuinely believe that Locks wouldn't be where it is without 334 00:15:32,600 --> 00:15:36,600 Speaker 3: the authenticity piece because I didn't even realize it. You know, 335 00:15:36,720 --> 00:15:40,040 Speaker 3: my grand my grandma handed me an original sandwich bag 336 00:15:40,080 --> 00:15:43,400 Speaker 3: from my great grandfather's deli on the day that we 337 00:15:43,640 --> 00:15:47,320 Speaker 3: opened Bondai, and she didn't tell me prior. In all 338 00:15:47,360 --> 00:15:49,720 Speaker 3: the talking about things and all the planning, she never 339 00:15:49,760 --> 00:15:52,440 Speaker 3: once mentioned to me that, oh, you know, your great 340 00:15:52,440 --> 00:15:55,880 Speaker 3: grandfather did this and your great auntie and uncle worked 341 00:15:55,880 --> 00:15:58,360 Speaker 3: in this business. She just it just wasn't something that 342 00:15:58,360 --> 00:16:00,520 Speaker 3: she shared with me. So when I look back at 343 00:16:00,560 --> 00:16:02,880 Speaker 3: it now, like you know, growing up in a home 344 00:16:03,120 --> 00:16:07,400 Speaker 3: like that welcomed everybody, and that there was my family 345 00:16:07,440 --> 00:16:10,000 Speaker 3: was always generous with food. My dad was always cooking 346 00:16:10,040 --> 00:16:12,160 Speaker 3: my you know, we would I would come home and 347 00:16:12,160 --> 00:16:14,800 Speaker 3: there'll be people around my table that I didn't even know. 348 00:16:14,960 --> 00:16:17,760 Speaker 3: Like those type of things have sort of like carried 349 00:16:18,360 --> 00:16:20,520 Speaker 3: me through to where I am today. And we opened 350 00:16:20,520 --> 00:16:22,840 Speaker 3: this bagel business in food and I didn't even know 351 00:16:22,880 --> 00:16:25,440 Speaker 3: that this was what my grand my roots. It didn't 352 00:16:25,440 --> 00:16:28,640 Speaker 3: even it wasn't even shared with me. It was literally, 353 00:16:28,720 --> 00:16:32,400 Speaker 3: I genuinely believe that it was. How else do you 354 00:16:32,400 --> 00:16:34,520 Speaker 3: explain it? How else do you explain that I've moved 355 00:16:34,560 --> 00:16:38,000 Speaker 3: from three different continents without speaking to my grandparents about this, 356 00:16:38,040 --> 00:16:40,600 Speaker 3: without my mum even mentioning anything. That I ended up 357 00:16:40,880 --> 00:16:44,880 Speaker 3: six years ago opening a deli in Bondai, and it 358 00:16:44,920 --> 00:16:46,720 Speaker 3: was it was out of nowhere. We had to think fast. 359 00:16:46,720 --> 00:16:49,320 Speaker 3: We had a catering company. I didn't want to I 360 00:16:49,320 --> 00:16:50,960 Speaker 3: didn't want to rely on that three days week. So 361 00:16:51,000 --> 00:16:52,720 Speaker 3: I was like, Okay, I'm going to put a Jewish 362 00:16:52,720 --> 00:16:54,960 Speaker 3: deli at the front of this shop. We're going to 363 00:16:55,040 --> 00:16:58,000 Speaker 3: do pick up and take. Like the pick up window was. 364 00:16:58,000 --> 00:16:59,800 Speaker 3: There was order at one window, pick up at the 365 00:16:59,840 --> 00:17:01,560 Speaker 3: other window. No one was going to come in and 366 00:17:01,600 --> 00:17:03,800 Speaker 3: no one was going to come out. And I thought 367 00:17:03,840 --> 00:17:07,480 Speaker 3: to myself, I love bagels. Everybody loves bagels. Let's do this. 368 00:17:07,600 --> 00:17:10,399 Speaker 3: And then all of a sudden, out of nowhere, I 369 00:17:10,400 --> 00:17:12,159 Speaker 3: had to just think that. You know, as we do 370 00:17:12,280 --> 00:17:14,280 Speaker 3: in business, you have to think fast, you have to pivot, 371 00:17:14,320 --> 00:17:16,600 Speaker 3: you have to muster something up to try and make 372 00:17:16,640 --> 00:17:19,840 Speaker 3: something work. And we had this deli that from day one, 373 00:17:19,960 --> 00:17:22,720 Speaker 3: thank you know, thank you to our community and our 374 00:17:23,040 --> 00:17:27,080 Speaker 3: our customers, was well received. And then only after that 375 00:17:27,160 --> 00:17:32,200 Speaker 3: I found out through my wife's parents that her grandparents 376 00:17:32,200 --> 00:17:34,840 Speaker 3: had a deli in the UK, a non Jewish deli, 377 00:17:34,880 --> 00:17:37,520 Speaker 3: so pork and all, you know, sausages and all those 378 00:17:37,600 --> 00:17:40,440 Speaker 3: kind of things. But within twenty minutes of each other's drive. 379 00:17:40,600 --> 00:17:43,440 Speaker 3: At the same period of time, my wife's grandparents great 380 00:17:43,440 --> 00:17:46,320 Speaker 3: grandparents had a deli and my great grandparents had a deli, 381 00:17:46,359 --> 00:17:48,560 Speaker 3: and neither of us knew about it until we had 382 00:17:48,600 --> 00:17:51,520 Speaker 3: already had locks and box open and running, and it 383 00:17:51,600 --> 00:17:53,439 Speaker 3: was just seemed like to them like they didn't need 384 00:17:53,480 --> 00:17:55,520 Speaker 3: to share it with us. It was almost like they 385 00:17:55,640 --> 00:17:57,840 Speaker 3: thought we knew, but we didn't know. And we just 386 00:17:58,000 --> 00:17:59,560 Speaker 3: looked at each other at one point and we were 387 00:17:59,560 --> 00:18:01,400 Speaker 3: like the you know what. 388 00:18:01,359 --> 00:18:04,600 Speaker 2: But the sandwich back you said of like something from 389 00:18:04,600 --> 00:18:06,080 Speaker 2: your grandfather, like or your grandparents? 390 00:18:06,280 --> 00:18:08,840 Speaker 1: What was that? Which one? Sorry, you said, your grandma 391 00:18:09,080 --> 00:18:09,800 Speaker 1: presented your something? 392 00:18:09,840 --> 00:18:13,200 Speaker 3: Yeah, my grandma. Yeah. So basically we opened locks in 393 00:18:13,280 --> 00:18:16,199 Speaker 3: a box. And she is a big part of our story. 394 00:18:16,320 --> 00:18:18,399 Speaker 3: Her name is Lenny, my grandma. She's ninety and a 395 00:18:18,400 --> 00:18:20,000 Speaker 3: lot of the recipes come from her and she comes 396 00:18:20,040 --> 00:18:21,800 Speaker 3: in and she makes them, which makes a huge mess 397 00:18:21,800 --> 00:18:24,520 Speaker 3: in the kitchen. And she goes around and bosses people 398 00:18:24,560 --> 00:18:26,439 Speaker 3: around at work. So she's very much a part of it. 399 00:18:26,480 --> 00:18:29,320 Speaker 3: But one day she was moving houses, she was clearing 400 00:18:29,320 --> 00:18:32,879 Speaker 3: out storage boxes and she got this. I'll bring it 401 00:18:32,920 --> 00:18:35,000 Speaker 3: and i'll show it to you. It's pretty amazing, but 402 00:18:35,280 --> 00:18:38,679 Speaker 3: it's the original sandwich bag from my great ground I 403 00:18:38,680 --> 00:18:41,560 Speaker 3: still had it. She had it in a box in 404 00:18:41,600 --> 00:18:43,320 Speaker 3: a box, in a box in a box in the garage, 405 00:18:43,359 --> 00:18:46,639 Speaker 3: deep somewhere that she hadn't looked at for sixty seventy years, 406 00:18:46,960 --> 00:18:49,280 Speaker 3: and she goes, oh, I found this. I thought you'd 407 00:18:49,359 --> 00:18:50,840 Speaker 3: like it. And I just burst into tears. 408 00:18:50,880 --> 00:18:53,480 Speaker 1: I was like, could describe the bag? Can you see? 409 00:18:54,160 --> 00:18:54,320 Speaker 2: Oh? 410 00:18:54,400 --> 00:18:57,600 Speaker 3: Yeah, it's a brown, brown paper bag and it's stamped 411 00:18:58,440 --> 00:19:00,840 Speaker 3: the you know, the wording on is and you'll love this, 412 00:19:00,920 --> 00:19:03,880 Speaker 3: because maybe you won't, but I loved it. But when 413 00:19:03,920 --> 00:19:06,400 Speaker 3: we developed Locks and a box's brand, I had no reference. 414 00:19:06,880 --> 00:19:09,080 Speaker 3: We went to a graphic design and we said, this 415 00:19:09,160 --> 00:19:09,919 Speaker 3: is what we're dreaming of. 416 00:19:09,920 --> 00:19:10,800 Speaker 1: Blah blah blah. 417 00:19:10,920 --> 00:19:15,399 Speaker 3: And he used the same words and the same lines 418 00:19:16,080 --> 00:19:19,720 Speaker 3: on our brand in two thousand and nineteen as what 419 00:19:19,840 --> 00:19:23,080 Speaker 3: was on my grandfather's great grandfather's sandwich bag from the 420 00:19:23,160 --> 00:19:26,680 Speaker 3: nineteen hundreds. So it said A Gizovich. 421 00:19:26,240 --> 00:19:27,800 Speaker 1: Which is my great ground. 422 00:19:27,880 --> 00:19:32,040 Speaker 3: It said a Gizovich, his name, A large variety of canned, 423 00:19:32,400 --> 00:19:36,880 Speaker 3: a large variety of provisions always in stock, and locks. 424 00:19:36,920 --> 00:19:40,320 Speaker 3: And the box's tagline was locksno box, appetizing provisions for 425 00:19:40,359 --> 00:19:44,399 Speaker 3: any occasion. And we used these two lines which was 426 00:19:44,440 --> 00:19:46,840 Speaker 3: the border of our locks box when we first started. 427 00:19:47,160 --> 00:19:49,440 Speaker 3: And then my grandma put the sandwich bag in front 428 00:19:49,480 --> 00:19:51,400 Speaker 3: of me and it had two lines and it said 429 00:19:51,440 --> 00:19:53,960 Speaker 3: a large it said appetizing provisions or something like that 430 00:19:54,000 --> 00:19:56,720 Speaker 3: on it, and then it said the same in theory, 431 00:19:56,960 --> 00:19:59,639 Speaker 3: like it was the same the essence it was, say 432 00:19:59,680 --> 00:20:02,840 Speaker 3: massag from all that time ago. And I was just 433 00:20:02,880 --> 00:20:04,600 Speaker 3: blown away. I just sobbed. 434 00:20:05,200 --> 00:20:07,040 Speaker 1: I was like happy, happily, happily. 435 00:20:07,080 --> 00:20:10,000 Speaker 3: I was like this, this just makes so much sense. 436 00:20:10,560 --> 00:20:12,879 Speaker 3: It could finally like understand why it was called to 437 00:20:12,880 --> 00:20:15,000 Speaker 3: do this because it's always been in me. I guess. 438 00:20:15,119 --> 00:20:17,119 Speaker 2: So you had locks in the box, locks in the 439 00:20:17,160 --> 00:20:20,480 Speaker 2: box in Bondai, Yeah, where'd you go from there? 440 00:20:21,000 --> 00:20:25,560 Speaker 3: We went from Bondai to a tiny store and Cujie 441 00:20:25,600 --> 00:20:30,080 Speaker 3: on Havelock Avenue during COVID, so we opened in December 442 00:20:30,440 --> 00:20:36,880 Speaker 3: of twenty nineteen. COVID hit March, so we had one store. Yeah, 443 00:20:37,040 --> 00:20:40,360 Speaker 3: and then COVID happened. We lost our entire catering company. 444 00:20:40,440 --> 00:20:43,439 Speaker 3: So again everything happened for a reason. We had the 445 00:20:43,600 --> 00:20:45,640 Speaker 3: deli that was keeping us afloat and we went from 446 00:20:46,119 --> 00:20:47,840 Speaker 3: three days a week to being a seven day week 447 00:20:47,880 --> 00:20:51,320 Speaker 3: operation and from that, the momentum just grew and during 448 00:20:51,359 --> 00:20:54,560 Speaker 3: COVID we just opened yeah the store and Cujie. 449 00:20:54,600 --> 00:20:57,520 Speaker 1: So was the Culdie one exactly the same concept as Bondi. 450 00:20:57,640 --> 00:20:59,720 Speaker 3: It was yes, hole in the wall, it had three seats. 451 00:21:00,080 --> 00:21:01,400 Speaker 1: Wait take it the other way. 452 00:21:01,480 --> 00:21:03,760 Speaker 3: This one had it all, but it only had three 453 00:21:03,760 --> 00:21:05,520 Speaker 3: seats inside a bar, seating in the window. It was 454 00:21:05,560 --> 00:21:08,720 Speaker 3: about twenty square meters. Bond I was about fifteen square meters. 455 00:21:09,160 --> 00:21:11,719 Speaker 3: Did that and then we decided to be a bit 456 00:21:11,760 --> 00:21:14,840 Speaker 3: of a venturous and we went across to Manly, which 457 00:21:15,119 --> 00:21:17,920 Speaker 3: was ultimately not the best business decision for us. We 458 00:21:17,920 --> 00:21:21,400 Speaker 3: were that we had momentum, but we didn't. 459 00:21:21,160 --> 00:21:24,280 Speaker 1: Have resources and you couldn't fund it. 460 00:21:24,720 --> 00:21:28,399 Speaker 3: No, I'm resource funding was okay, people, it was like 461 00:21:28,640 --> 00:21:34,080 Speaker 3: a people people capital. Yeah, we would. We opened within 462 00:21:34,280 --> 00:21:35,879 Speaker 3: you know, six weeks of each other. So we had 463 00:21:35,920 --> 00:21:37,960 Speaker 3: Bondi and then like a year later we opened Couldji 464 00:21:38,000 --> 00:21:39,639 Speaker 3: and then six weeks later we had an opportunity to 465 00:21:39,880 --> 00:21:44,520 Speaker 3: the too quick and the why wasn't you know, it 466 00:21:44,640 --> 00:21:49,600 Speaker 3: wasn't passed down enough from myself to make people in 467 00:21:49,720 --> 00:21:54,320 Speaker 3: Manly believe that we were here for it, you know, 468 00:21:54,720 --> 00:21:56,920 Speaker 3: because it's authentic to us because this is what we 469 00:21:57,160 --> 00:21:59,159 Speaker 3: know and what we love and I missed that and 470 00:21:59,200 --> 00:22:02,040 Speaker 3: that was a really good lesson for me and in scaling. 471 00:22:02,240 --> 00:22:04,560 Speaker 2: So can you can I ask you questions because that's interesting 472 00:22:04,840 --> 00:22:08,320 Speaker 2: when you had bondo and did you and your wife 473 00:22:09,000 --> 00:22:11,000 Speaker 2: split duties? Did you go on one and she went 474 00:22:11,040 --> 00:22:13,440 Speaker 2: the other one? Like because like often people who set 475 00:22:13,480 --> 00:22:15,120 Speaker 2: up these busy girl they're going to set up ten 476 00:22:15,160 --> 00:22:18,399 Speaker 2: of these, but there's only two people, two principles at 477 00:22:18,400 --> 00:22:22,000 Speaker 2: the beginning. It's it's an age old sort of problem 478 00:22:22,000 --> 00:22:24,600 Speaker 2: that you can't distill to the people who got to run, 479 00:22:24,840 --> 00:22:29,880 Speaker 2: for example, manly the same passion or you know, understanding 480 00:22:29,880 --> 00:22:32,359 Speaker 2: of the story et cetera, as you and your wife 481 00:22:32,400 --> 00:22:34,360 Speaker 2: might have running two different stores. 482 00:22:35,840 --> 00:22:37,520 Speaker 1: Was that the case is that it was? Was that 483 00:22:37,520 --> 00:22:38,880 Speaker 1: the mistake should. 484 00:22:38,800 --> 00:22:40,760 Speaker 3: Should I be honest with you, be honest? You want 485 00:22:40,760 --> 00:22:43,120 Speaker 3: the real truth. We had a daughter who passed away 486 00:22:43,840 --> 00:22:47,919 Speaker 3: about three months old. Well, we opened Bondai and then 487 00:22:48,400 --> 00:22:52,480 Speaker 3: we had our daughter born who had a really subvigiate 488 00:22:52,520 --> 00:22:57,400 Speaker 3: condition and she passed away and so before before could yeah, 489 00:22:57,520 --> 00:23:01,080 Speaker 3: so it was over. We stretched us sel and she 490 00:23:02,280 --> 00:23:07,480 Speaker 3: was just needing to needing time. And I thought to myself, like, 491 00:23:07,760 --> 00:23:09,600 Speaker 3: you know, we have momentum, We got to keep going, 492 00:23:09,680 --> 00:23:11,679 Speaker 3: got to open another one, and so I think it 493 00:23:11,840 --> 00:23:14,600 Speaker 3: was that I didn't give myself enough time to, like, 494 00:23:14,760 --> 00:23:18,080 Speaker 3: you know, fully heal from what had happened. We went, 495 00:23:18,200 --> 00:23:19,560 Speaker 3: you know, I kind of probably used it as a 496 00:23:19,560 --> 00:23:21,639 Speaker 3: bit of a band aid to open another store and 497 00:23:21,680 --> 00:23:23,320 Speaker 3: then another store as a distraction. 498 00:23:23,840 --> 00:23:27,360 Speaker 2: Absolutely what you should have been grieving about. Absolutely, well 499 00:23:27,359 --> 00:23:30,120 Speaker 2: you probably were grieving, but you weren't. Yeah, yeah, trying 500 00:23:30,160 --> 00:23:30,560 Speaker 2: to avoid it. 501 00:23:30,600 --> 00:23:32,720 Speaker 3: I was trying to avoid it. And I think my 502 00:23:33,440 --> 00:23:35,959 Speaker 3: expression of myself at that time was to go and create, 503 00:23:36,520 --> 00:23:39,040 Speaker 3: and it gave me a sense of, you know, feeling 504 00:23:39,080 --> 00:23:44,400 Speaker 3: normal and feeling like, you know, I was being able to, yeah, 505 00:23:44,760 --> 00:23:47,480 Speaker 3: to continue to do what I love because we had momentum. 506 00:23:47,600 --> 00:23:48,880 Speaker 3: So it was a really challenging time. 507 00:23:48,880 --> 00:23:49,199 Speaker 1: It was. 508 00:23:49,520 --> 00:23:51,600 Speaker 3: We had a lot of momentum. We had a lot 509 00:23:51,640 --> 00:23:55,199 Speaker 3: of people wanting us to open in other locations, and 510 00:23:55,280 --> 00:23:58,520 Speaker 3: so we did. But again, as I say, like, ultimately 511 00:23:58,640 --> 00:24:01,760 Speaker 3: we just didn't have people in the right place to 512 00:24:01,920 --> 00:24:08,240 Speaker 3: share a why and so manly, some for some amazing 513 00:24:08,359 --> 00:24:09,920 Speaker 3: I don't know how, somebody knocked on our door and 514 00:24:09,920 --> 00:24:12,160 Speaker 3: said we loved this location, are you interested in selling? 515 00:24:12,200 --> 00:24:14,119 Speaker 3: And I said, I couldn't have come at a better time. 516 00:24:14,160 --> 00:24:17,359 Speaker 3: Absolutely kind of thing. And so we sold manly and 517 00:24:17,400 --> 00:24:19,879 Speaker 3: then we opened in Marrickville. 518 00:24:20,600 --> 00:24:21,840 Speaker 1: Same time, Locks and the Box. 519 00:24:22,040 --> 00:24:25,120 Speaker 3: Yeah yeah, yeah, So Marrickville, we initially opened a food 520 00:24:25,119 --> 00:24:27,639 Speaker 3: truck because I was desperate to get into the location. 521 00:24:27,800 --> 00:24:29,359 Speaker 3: I live in the Inn West now, so I wanted 522 00:24:29,359 --> 00:24:31,679 Speaker 3: to be able to get bagels closer to home. So 523 00:24:31,760 --> 00:24:35,000 Speaker 3: we opened in a food truck. And then my dream 524 00:24:35,040 --> 00:24:38,040 Speaker 3: location in Marrickville I was. I had been dreaming about 525 00:24:38,040 --> 00:24:40,080 Speaker 3: it for years. It was the old cornersmith site on 526 00:24:40,119 --> 00:24:43,840 Speaker 3: the corner of Iluara and Petersham Roads. Drove past it 527 00:24:43,880 --> 00:24:46,159 Speaker 3: multiple times and there was always somebody in it. And 528 00:24:46,200 --> 00:24:48,200 Speaker 3: then you know, we started the trailer. 529 00:24:48,640 --> 00:24:50,320 Speaker 1: And it was where'd you buy the trailer? Just out 530 00:24:50,359 --> 00:24:50,600 Speaker 1: the front? 531 00:24:50,920 --> 00:24:53,760 Speaker 3: Yeah, I parked it outside of somebody's office building in 532 00:24:54,000 --> 00:24:58,080 Speaker 3: on Shepherd Street in Merrickvillegal he it was with the 533 00:24:58,280 --> 00:24:59,800 Speaker 3: So I found the place. I found the truck on 534 00:24:59,800 --> 00:25:02,199 Speaker 3: face Spook Marketplace and then bought it off of the 535 00:25:02,200 --> 00:25:05,240 Speaker 3: girl and they said, well, how come you get to, like, 536 00:25:05,280 --> 00:25:07,120 Speaker 3: you know, just have this truck. He's oh, my boyfriend 537 00:25:07,200 --> 00:25:09,119 Speaker 3: owns the building kind of thing, and I said, can 538 00:25:09,119 --> 00:25:10,800 Speaker 3: I chat to him? So sure, I said, how much 539 00:25:10,800 --> 00:25:12,600 Speaker 3: would you want for me? Just I didn't want to 540 00:25:12,600 --> 00:25:14,120 Speaker 3: move it anywhere. I was like, this is great, it's 541 00:25:14,119 --> 00:25:16,760 Speaker 3: in Merrickville. It just so happened that it was in Merrickville. 542 00:25:16,800 --> 00:25:18,560 Speaker 3: I was looking for a food truck to find a 543 00:25:18,560 --> 00:25:22,639 Speaker 3: space in Merrickville, and then Marketplace put me on fifty 544 00:25:22,640 --> 00:25:25,080 Speaker 3: two Shepherd Street, Merrickville. So I just said to that's like, 545 00:25:25,240 --> 00:25:27,080 Speaker 3: well it costs for us to stay here, just a 546 00:25:27,080 --> 00:25:30,000 Speaker 3: couple hundred bucks, no worries. And I was like, amazing, 547 00:25:30,119 --> 00:25:32,639 Speaker 3: let's do it. And yeah, So we did it and 548 00:25:32,920 --> 00:25:35,560 Speaker 3: we started trading from there, and it was it was 549 00:25:35,600 --> 00:25:38,520 Speaker 3: busy from day one. And so I was leaving one 550 00:25:38,560 --> 00:25:41,119 Speaker 3: day exhausted, and I went on a drive by of 551 00:25:41,160 --> 00:25:44,080 Speaker 3: that store that I always loved with my you know, somba, like, 552 00:25:44,119 --> 00:25:45,960 Speaker 3: oh I wish I could I wish this could be ours. 553 00:25:45,960 --> 00:25:47,919 Speaker 3: And as I turned the corner there was a Pullye 554 00:25:47,960 --> 00:25:49,800 Speaker 3: sign in the window, and I must have called the 555 00:25:49,800 --> 00:25:52,440 Speaker 3: guy like six times in a row to be like whatever, 556 00:25:52,480 --> 00:25:54,720 Speaker 3: it's gonna take, whatever, whatever you want, whatever it's going 557 00:25:54,800 --> 00:25:57,520 Speaker 3: to take, Like I want this site, and so yeah, 558 00:25:57,560 --> 00:25:59,520 Speaker 3: he be answered my call, and that was. 559 00:26:00,160 --> 00:26:03,119 Speaker 2: How important it can you to be in the moment 560 00:26:03,640 --> 00:26:06,000 Speaker 2: in order to be able to leverage opportunities. 561 00:26:06,040 --> 00:26:10,000 Speaker 1: So you know, you you've decided, Okay. 562 00:26:10,200 --> 00:26:11,800 Speaker 2: I really want to have a shop and marry full 563 00:26:11,880 --> 00:26:15,119 Speaker 2: in this particular spot if possible, But I'm not going 564 00:26:15,200 --> 00:26:16,879 Speaker 2: to hit at the moment. But the way you stayed 565 00:26:16,880 --> 00:26:19,400 Speaker 2: in the moment is that you actually decided to buy 566 00:26:19,600 --> 00:26:22,440 Speaker 2: the truck and get these people who are in the building, 567 00:26:22,480 --> 00:26:23,520 Speaker 2: and then you did the deal to be able to 568 00:26:23,520 --> 00:26:25,040 Speaker 2: stay at the front, which meant you were in the area, 569 00:26:25,040 --> 00:26:26,760 Speaker 2: which means you're driving around the area all the time. 570 00:26:27,000 --> 00:26:28,880 Speaker 1: How important is it to stay in the moment the 571 00:26:28,880 --> 00:26:30,560 Speaker 1: most important all the time. 572 00:26:30,800 --> 00:26:32,520 Speaker 3: You have to you have to be ahead of the moment. 573 00:26:32,960 --> 00:26:35,399 Speaker 3: In my opinion, for business, you always have to be 574 00:26:35,400 --> 00:26:42,080 Speaker 3: thinking ahead. I probably ADHD Yeah like I. 575 00:26:42,680 --> 00:26:45,960 Speaker 2: Because only here you lost your order. Yeah, and you 576 00:26:46,000 --> 00:26:49,160 Speaker 2: know that would have been tough enough. But to get 577 00:26:49,160 --> 00:26:53,119 Speaker 2: back off up off the canvas and apply energy intellectual 578 00:26:53,200 --> 00:26:56,359 Speaker 2: energy as well, not just physical intellectual energy, that's. 579 00:26:56,200 --> 00:26:59,080 Speaker 1: A big deal. How to it affect your relationship is 580 00:26:59,119 --> 00:27:01,080 Speaker 1: your relationship, it's gone. 581 00:27:00,920 --> 00:27:03,119 Speaker 3: From strength to strength to be honest. I have to 582 00:27:03,160 --> 00:27:05,000 Speaker 3: be honest. It's also like to be able to do 583 00:27:05,040 --> 00:27:06,560 Speaker 3: this and to be able to be thinking, you know, 584 00:27:06,760 --> 00:27:08,560 Speaker 3: two steps ahead all the time. You have to have 585 00:27:08,560 --> 00:27:11,679 Speaker 3: that support system at home. So my wife, we have 586 00:27:11,680 --> 00:27:14,680 Speaker 3: a three year old son and four month old baby. 587 00:27:14,760 --> 00:27:16,879 Speaker 3: Now another son, so we've got two sons, and she 588 00:27:17,160 --> 00:27:20,119 Speaker 3: is just a breath of fresh air, supports everything that 589 00:27:20,160 --> 00:27:22,720 Speaker 3: I do, just says you go and I'll back you. 590 00:27:22,880 --> 00:27:24,919 Speaker 3: So look, it came from my dad. My dad was 591 00:27:24,920 --> 00:27:28,280 Speaker 3: an entrepreneur, did his own thing for years. I just 592 00:27:28,359 --> 00:27:30,760 Speaker 3: I think I've followed in his footsteps without even realizing 593 00:27:31,119 --> 00:27:32,639 Speaker 3: how much of an impact he was making on me 594 00:27:32,680 --> 00:27:36,639 Speaker 3: growing up. I think I've just always I've always been quick. 595 00:27:37,080 --> 00:27:39,480 Speaker 3: He was quick, and I learnt that way. I learned 596 00:27:39,480 --> 00:27:42,480 Speaker 3: that if you want something, go and do it. I 597 00:27:42,560 --> 00:27:43,400 Speaker 3: hadn't do it for you. 598 00:27:43,640 --> 00:27:45,840 Speaker 2: But how did you get over the issue of getting 599 00:27:45,840 --> 00:27:48,960 Speaker 2: the right people say for marriedful because you can be 600 00:27:49,000 --> 00:27:53,600 Speaker 2: everywhere yeah, or or do you go and say, okay, 601 00:27:53,800 --> 00:27:59,160 Speaker 2: I'm setting Marrickful up. That's my latest shop. I'll spend 602 00:27:59,200 --> 00:28:01,119 Speaker 2: all the time there and the other too, is running nicely. 603 00:28:01,480 --> 00:28:02,240 Speaker 2: How do you work it? 604 00:28:02,440 --> 00:28:06,160 Speaker 3: I think what I it's investing in people. So we 605 00:28:06,240 --> 00:28:08,760 Speaker 3: work in the stores in the beginning, like quite heavily. 606 00:28:08,840 --> 00:28:11,040 Speaker 3: I set everything up, I do all the design with 607 00:28:11,320 --> 00:28:14,080 Speaker 3: our graphic designer, so I do the fit outs. I'm there, 608 00:28:14,440 --> 00:28:16,640 Speaker 3: I'm you know, from seven in the morning with the builders, 609 00:28:16,640 --> 00:28:19,040 Speaker 3: managing the builds and things like that, and I meet 610 00:28:19,040 --> 00:28:21,280 Speaker 3: people that you know are interested, you know, they see 611 00:28:21,400 --> 00:28:24,000 Speaker 3: us fitting things out. I chat with people, and I 612 00:28:24,000 --> 00:28:27,680 Speaker 3: think from there, it's like I've become a good judge 613 00:28:27,720 --> 00:28:31,320 Speaker 3: of character. I think when it comes to managing people, 614 00:28:31,480 --> 00:28:34,480 Speaker 3: you know, I think it's I've become a good judge 615 00:28:34,480 --> 00:28:37,639 Speaker 3: of character with who I want to represent us in 616 00:28:37,680 --> 00:28:39,360 Speaker 3: our stores, and I spend a lot of time with them. 617 00:28:39,560 --> 00:28:41,360 Speaker 2: Is that as a result of having been a bad 618 00:28:41,440 --> 00:28:43,880 Speaker 2: judge of character, so you know what not to do, 619 00:28:43,960 --> 00:28:46,719 Speaker 2: what not to choose. Being good judge characters, I mean, 620 00:28:46,920 --> 00:28:48,520 Speaker 2: I know to choose that person or I know not 621 00:28:48,560 --> 00:28:49,479 Speaker 2: to choose that person. 622 00:28:49,680 --> 00:28:51,600 Speaker 3: I think it's a gut feel thing that I've always 623 00:28:51,600 --> 00:28:53,880 Speaker 3: lived my life off of, Like if something feels good 624 00:28:53,880 --> 00:28:55,960 Speaker 3: and it feels right, go with it. If it doesn't, don't. 625 00:28:56,560 --> 00:28:59,600 Speaker 3: I think I use that to make majority of the 626 00:28:59,640 --> 00:29:03,000 Speaker 3: decision and lots of my gut feel things have I've 627 00:29:03,200 --> 00:29:04,640 Speaker 3: known that they were not right, and I've gone with 628 00:29:04,680 --> 00:29:07,640 Speaker 3: it anyway, and I've ended up, you know, shooting myself 629 00:29:07,640 --> 00:29:10,200 Speaker 3: in the foot and learning a big lesson from things. 630 00:29:10,200 --> 00:29:12,360 Speaker 3: But with people, I like to give people, you know, 631 00:29:12,440 --> 00:29:14,920 Speaker 3: that's the whole. I trust people until given a reason 632 00:29:15,040 --> 00:29:16,400 Speaker 3: not to trust them, where I think there's a lot 633 00:29:16,400 --> 00:29:20,280 Speaker 3: of people need to gain trust for somebody to then 634 00:29:20,320 --> 00:29:22,400 Speaker 3: trust them, whereas I sort of start the other way around, 635 00:29:22,440 --> 00:29:24,000 Speaker 3: so like, I'm going to trust you on face value 636 00:29:24,640 --> 00:29:26,040 Speaker 3: to who you like. What you see with me is 637 00:29:26,080 --> 00:29:28,400 Speaker 3: what you get. So I treat other people like that, 638 00:29:28,720 --> 00:29:30,480 Speaker 3: and then if I have a reason to not trust them, 639 00:29:30,520 --> 00:29:32,440 Speaker 3: it comes up pretty quickly and my gut feel that 640 00:29:32,520 --> 00:29:35,680 Speaker 3: they may not essentially be the right person for something, 641 00:29:35,720 --> 00:29:38,600 Speaker 3: and then we act quite quickly on things. 642 00:29:38,960 --> 00:29:40,000 Speaker 1: Do you have to be ruthless? 643 00:29:40,160 --> 00:29:42,000 Speaker 2: And I don't mean that in a bad way, but 644 00:29:42,720 --> 00:29:47,480 Speaker 2: I don't mean ruthless like asshole. Yeah, I mean fast 645 00:29:48,040 --> 00:29:52,520 Speaker 2: and direct and straight and honest quickly? Do you do 646 00:29:52,560 --> 00:29:54,760 Speaker 2: you have to be that person in business, especially where 647 00:29:54,800 --> 00:29:55,360 Speaker 2: you got staff. 648 00:29:55,600 --> 00:29:58,239 Speaker 3: I've learned to be more like that. I think. I 649 00:29:58,440 --> 00:30:03,040 Speaker 3: see again, it goes back to my my youth was 650 00:30:03,080 --> 00:30:05,760 Speaker 3: that my front door at my home was always open 651 00:30:05,920 --> 00:30:09,200 Speaker 3: to anyone and everybody. My house was a safe space 652 00:30:09,240 --> 00:30:11,400 Speaker 3: for people. I didn't know it at the time that 653 00:30:11,440 --> 00:30:13,400 Speaker 3: my house was that place, but it was. And so 654 00:30:13,600 --> 00:30:17,040 Speaker 3: I sort of see what we're doing now in hospital 655 00:30:17,080 --> 00:30:19,840 Speaker 3: as a continuation of like how I was raised, that 656 00:30:19,920 --> 00:30:23,160 Speaker 3: I open our doors in hospital to bring people in. 657 00:30:23,200 --> 00:30:26,000 Speaker 3: And sometimes I miss the mark. I bring people in 658 00:30:26,080 --> 00:30:29,360 Speaker 3: because I see how people have been let on in 659 00:30:29,400 --> 00:30:32,440 Speaker 3: the industry and been treated awfully in this industry and 660 00:30:32,680 --> 00:30:35,640 Speaker 3: see that people come to us, and I want to 661 00:30:35,720 --> 00:30:38,080 Speaker 3: nurture people, and I want to take care of people. Ultimately, 662 00:30:38,120 --> 00:30:40,440 Speaker 3: That's what my parents did and that's what I want 663 00:30:40,480 --> 00:30:47,680 Speaker 3: to do. And sorry about stuff. So I'm ruthless when 664 00:30:48,520 --> 00:30:50,560 Speaker 3: I think I put the time in in the beginning 665 00:30:50,680 --> 00:30:54,400 Speaker 3: to you know, really make sure that they're the right people. 666 00:30:54,560 --> 00:30:57,560 Speaker 3: And I don't like to be ruthless. I like to 667 00:30:57,720 --> 00:30:59,920 Speaker 3: take care. But ultimately, you know, as you know, it's 668 00:31:00,040 --> 00:31:04,360 Speaker 3: a whole high Sloan firefast because keep these the wrong 669 00:31:04,400 --> 00:31:08,400 Speaker 3: people around for too long and it can really compromise 670 00:31:08,640 --> 00:31:09,520 Speaker 3: all the effort and. 671 00:31:09,600 --> 00:31:12,800 Speaker 1: Hard poison to the business. It poisons the whole lot. 672 00:31:13,280 --> 00:31:15,600 Speaker 2: So it makes a lot of people have a lot 673 00:31:15,600 --> 00:31:19,440 Speaker 2: of difficulty terminating people, like saying, look, we don't want 674 00:31:19,440 --> 00:31:21,440 Speaker 2: to hear anymore. It doesn't work with Do you have 675 00:31:21,600 --> 00:31:23,680 Speaker 2: like a a. 676 00:31:23,680 --> 00:31:26,160 Speaker 1: Scroupt that you use to move someone on? 677 00:31:26,600 --> 00:31:30,600 Speaker 3: No, I don't tell the truth. To be honest, I 678 00:31:30,680 --> 00:31:33,520 Speaker 3: mostly put it back on myself. A lot of the time. 679 00:31:33,560 --> 00:31:36,640 Speaker 3: I put it back on myself because I often find 680 00:31:36,680 --> 00:31:38,760 Speaker 3: that when people are not performing in their roles or 681 00:31:38,760 --> 00:31:41,320 Speaker 3: they're not doing their job, it's like, was it a 682 00:31:41,320 --> 00:31:43,840 Speaker 3: people thing or was it you know, was it a 683 00:31:43,920 --> 00:31:46,600 Speaker 3: them problem, or was it you know, a managemental or 684 00:31:46,680 --> 00:31:49,760 Speaker 3: not having the right system and process in place. So 685 00:31:50,360 --> 00:31:53,120 Speaker 3: I'm not ruthless, and if somebody crosses me and does 686 00:31:53,160 --> 00:31:56,440 Speaker 3: the wrong thing, or treat somebody disrespectfully with words or 687 00:31:56,600 --> 00:31:58,920 Speaker 3: physically or something like that, I have no patience for that. 688 00:31:59,400 --> 00:32:03,640 Speaker 3: But if there's people that are genuinely trying, and you 689 00:32:03,640 --> 00:32:06,080 Speaker 3: can see that they're genuinely genuinely trying, but it's just 690 00:32:06,200 --> 00:32:10,880 Speaker 3: not working, I often will then take responsibility and and 691 00:32:11,200 --> 00:32:13,520 Speaker 3: not do you know, not not make it about them, 692 00:32:13,560 --> 00:32:15,640 Speaker 3: and make it more about myself and the company, and 693 00:32:16,120 --> 00:32:19,120 Speaker 3: you know that we we didn't set them up for success. 694 00:32:19,160 --> 00:32:21,080 Speaker 3: And we're trying as best as we can, but we're 695 00:32:21,080 --> 00:32:24,200 Speaker 3: not really getting anywhere. So it's best that we sort 696 00:32:24,240 --> 00:32:27,520 Speaker 3: of go our separate ways. So I always try. We 697 00:32:27,640 --> 00:32:30,000 Speaker 3: you know, have meetings and lots of meetings, and it's 698 00:32:30,040 --> 00:32:32,920 Speaker 3: like it's never ruthless unless it has to be ruthless 699 00:32:32,920 --> 00:32:37,200 Speaker 3: if somebody's crossed a boundary. It's it's usually that we're 700 00:32:37,280 --> 00:32:40,360 Speaker 3: just we're just not the right fit for each. 701 00:32:40,200 --> 00:32:43,080 Speaker 2: Other, and that's it. I think that sort of gets 702 00:32:43,080 --> 00:32:44,880 Speaker 2: you a lot of trouble to this is not working out. 703 00:32:44,920 --> 00:32:46,080 Speaker 2: We're not the right fit for each other. 704 00:32:46,440 --> 00:32:49,120 Speaker 3: But that's the truth, right, it's not the right fing. 705 00:32:49,240 --> 00:32:50,560 Speaker 3: If they were the right fit, we wouldn't be having 706 00:32:50,600 --> 00:32:53,080 Speaker 3: this conversation. So at the end of the day, we're not. 707 00:32:53,600 --> 00:32:55,280 Speaker 3: No matter what's happened in the past, the only thing 708 00:32:55,320 --> 00:32:57,160 Speaker 3: you get from looking back is the saw neck, right, 709 00:32:57,240 --> 00:32:59,480 Speaker 3: So like what's happened in the past is in the past. 710 00:32:59,520 --> 00:33:01,360 Speaker 3: We can't check, but it can change what happens in 711 00:33:01,360 --> 00:33:02,880 Speaker 3: the future. And if we're not the right if we 712 00:33:02,880 --> 00:33:06,040 Speaker 3: weren't the right fit, and we've tried tried again, then 713 00:33:06,080 --> 00:33:09,720 Speaker 3: it's like you we we we just got our separate ways. Recently, 714 00:33:10,800 --> 00:33:13,720 Speaker 3: we have no where's that? 715 00:33:14,840 --> 00:33:17,320 Speaker 1: Yeah, it is a sit down place to sit down. 716 00:33:17,440 --> 00:33:20,040 Speaker 3: It's a very different level of service. 717 00:33:20,160 --> 00:33:21,960 Speaker 1: And where is it? Where is it? 718 00:33:21,960 --> 00:33:25,840 Speaker 3: It's right next to my We would just recently moved 719 00:33:25,880 --> 00:33:29,440 Speaker 3: because of another council problem. We've moved our takeaway shop 720 00:33:29,480 --> 00:33:34,720 Speaker 3: into number three of or the one. You don't know 721 00:33:34,720 --> 00:33:37,200 Speaker 3: about that one? Edit this out please? 722 00:33:37,600 --> 00:33:42,720 Speaker 2: Yeah, So where's where's where's the new restaurant in? 723 00:33:43,920 --> 00:33:46,960 Speaker 3: Yeah, directly across the park. So we have where we 724 00:33:47,000 --> 00:33:49,760 Speaker 3: first opened was that tiny little takeway shop. We've moved 725 00:33:49,760 --> 00:33:53,240 Speaker 3: to the corner to sit down place for locks and 726 00:33:53,320 --> 00:33:55,840 Speaker 3: box where we do. We've expanded our menu and done, 727 00:33:56,080 --> 00:34:00,320 Speaker 3: you know, changed the concept there. No, they're not one. 728 00:34:00,360 --> 00:34:01,200 Speaker 3: So we have three. 729 00:34:01,040 --> 00:34:03,680 Speaker 2: Sites in Bondai, three sites now, yes, And is the 730 00:34:04,360 --> 00:34:06,440 Speaker 2: bistro is not a Dai, It's not a Daly. 731 00:34:06,600 --> 00:34:10,799 Speaker 1: No, it's like it's bistro food. So yeah, lunch and dinner. 732 00:34:10,680 --> 00:34:13,640 Speaker 3: Lunch and dinner Friday, Saturday, Sunday and then evenings. But 733 00:34:13,800 --> 00:34:17,480 Speaker 3: this is a whole different like caliber of restaurant. 734 00:34:17,480 --> 00:34:18,439 Speaker 1: I guess is it a risk? 735 00:34:19,200 --> 00:34:20,920 Speaker 2: Of course, and everything's a risky No, But is it 736 00:34:21,040 --> 00:34:23,600 Speaker 2: risky do you think because the formula works, the other 737 00:34:23,640 --> 00:34:24,279 Speaker 2: formula works. 738 00:34:24,920 --> 00:34:26,719 Speaker 3: Yeah, this was a business decision. 739 00:34:26,800 --> 00:34:27,000 Speaker 1: Yeah. 740 00:34:27,719 --> 00:34:30,799 Speaker 3: It wasn't because I've always wanted to have a restaurant. 741 00:34:31,280 --> 00:34:33,000 Speaker 3: It was that something came up and I saw it 742 00:34:33,000 --> 00:34:37,320 Speaker 3: as an opportunity to try a concept that we're thinking 743 00:34:37,719 --> 00:34:41,360 Speaker 3: of doing as a company. So it's sort of a test, 744 00:34:41,920 --> 00:34:45,360 Speaker 3: which is we have over the years created an amazing 745 00:34:45,520 --> 00:34:49,520 Speaker 3: management team with some amazing skills that we thought that 746 00:34:49,840 --> 00:34:54,400 Speaker 3: if we wanted to help other restauranteurs with concepts, maybe 747 00:34:54,440 --> 00:34:57,520 Speaker 3: we should do something completely separate to Locks, different entity, 748 00:34:57,840 --> 00:35:02,160 Speaker 3: everything completely separate, that we can offer a graphic design service, 749 00:35:02,440 --> 00:35:07,040 Speaker 3: a menu development service, an operational service. 750 00:35:06,760 --> 00:35:08,680 Speaker 1: And this is your showcase restaurant, and this. 751 00:35:08,680 --> 00:35:10,520 Speaker 3: Is what we're testing it on. We're saying, if we 752 00:35:10,560 --> 00:35:12,600 Speaker 3: can do this and we can get it right, then 753 00:35:13,080 --> 00:35:16,520 Speaker 3: is that another business that we could have simultaneously to Locks, 754 00:35:17,160 --> 00:35:19,879 Speaker 3: that we offer a service to other restauranteurs. With our 755 00:35:20,040 --> 00:35:21,880 Speaker 3: experience the last few years. 756 00:35:21,680 --> 00:35:24,359 Speaker 2: You're someone might be a someone won't be a share 757 00:35:24,400 --> 00:35:26,440 Speaker 2: for whatever they decide they want to go on the 758 00:35:26,440 --> 00:35:28,880 Speaker 2: restaurant game will be stro game, whatever the case will be. 759 00:35:29,280 --> 00:35:32,680 Speaker 2: They come along to this new business and you can say, well, 760 00:35:32,719 --> 00:35:34,440 Speaker 2: here's the showcase is what it can look like, is 761 00:35:34,480 --> 00:35:35,080 Speaker 2: what it feels like. 762 00:35:35,360 --> 00:35:37,879 Speaker 1: You can walk instid down and have your dinner and we. 763 00:35:37,800 --> 00:35:40,040 Speaker 2: Can create that for you if you give us a brief, 764 00:35:40,080 --> 00:35:41,719 Speaker 2: will create that for you wherever. 765 00:35:41,400 --> 00:35:42,360 Speaker 1: It is you want to set it up. 766 00:35:42,440 --> 00:35:44,759 Speaker 2: Absolutely, but you're still in the testing phase of the 767 00:35:44,800 --> 00:35:47,640 Speaker 2: mind that we're only three weeks old. Three weeks old, Well, yeah, 768 00:35:47,680 --> 00:35:50,279 Speaker 2: that's it's only you. How's it going really good? 769 00:35:50,480 --> 00:35:50,879 Speaker 3: Really good? 770 00:35:51,239 --> 00:35:53,480 Speaker 1: What sort of food we're talking about we have It's 771 00:35:53,520 --> 00:35:54,040 Speaker 1: not just. 772 00:35:54,360 --> 00:35:56,400 Speaker 3: That, you know, people think bistro, they think French food, 773 00:35:56,440 --> 00:35:58,520 Speaker 3: but it's a combination of like quite a lot of 774 00:35:58,520 --> 00:36:02,640 Speaker 3: like European flavors, so to share like small snacks, share 775 00:36:02,680 --> 00:36:05,600 Speaker 3: plates and then you know, we've got one of everything, 776 00:36:05,600 --> 00:36:08,560 Speaker 3: sort of ferm mate. We've got a steak fritz, prawns 777 00:36:08,560 --> 00:36:10,480 Speaker 3: and a cafe to perry butter. We've got a big 778 00:36:10,520 --> 00:36:13,000 Speaker 3: schnitz or that is you know the size of the 779 00:36:13,040 --> 00:36:14,080 Speaker 3: whole dinner plates. 780 00:36:15,040 --> 00:36:17,040 Speaker 1: Probably it's chicken, chicken. 781 00:36:17,320 --> 00:36:20,480 Speaker 3: It's chicken, I wanted to reveal, but we have so 782 00:36:20,520 --> 00:36:22,680 Speaker 3: much beef on the menu. So we've got a tatar 783 00:36:22,800 --> 00:36:25,480 Speaker 3: and we've got a steak fritz, We've got we've got 784 00:36:25,520 --> 00:36:27,160 Speaker 3: a few different beef things, so we thought. 785 00:36:27,080 --> 00:36:30,279 Speaker 1: Let's go still. Yeah, so sit down. 786 00:36:31,080 --> 00:36:34,440 Speaker 3: Yeah, yeah, seventy bottle of wine list that has been 787 00:36:34,480 --> 00:36:39,160 Speaker 3: curated by a few people that know their thing around. 788 00:36:39,000 --> 00:36:40,480 Speaker 1: Why and how's it going? 789 00:36:40,640 --> 00:36:41,560 Speaker 3: It's going really well. 790 00:36:42,719 --> 00:36:44,719 Speaker 2: Do you have like a mailing list or something like 791 00:36:44,760 --> 00:36:46,560 Speaker 2: that in your from your Locks in the Box? I mean, 792 00:36:46,719 --> 00:36:48,240 Speaker 2: do you keep people's names and details? 793 00:36:48,280 --> 00:36:50,279 Speaker 3: We were thinking about doing it, but we didn't know 794 00:36:50,320 --> 00:36:52,839 Speaker 3: if it crossed that whole you know, they signed up 795 00:36:52,880 --> 00:36:56,200 Speaker 3: for the Locks in the Box emails. 796 00:36:55,120 --> 00:36:58,000 Speaker 2: To be we can always say, look, we've got this going. Yeah, absolutely, 797 00:36:58,000 --> 00:37:00,719 Speaker 2: would you like dinner down? Yeah, don't assume it, you 798 00:37:00,800 --> 00:37:02,400 Speaker 2: just say because they must hear, we'd love to know 799 00:37:02,440 --> 00:37:02,839 Speaker 2: about that. 800 00:37:02,920 --> 00:37:05,279 Speaker 3: Yeah. We we definitely have spoken about doing it. But 801 00:37:05,280 --> 00:37:07,719 Speaker 3: there's a bit of a challenge of like do you 802 00:37:07,760 --> 00:37:09,560 Speaker 3: say that you're you know, do you do you run 803 00:37:09,600 --> 00:37:11,480 Speaker 3: the marketing as like you know, locks and the Boxes 804 00:37:11,480 --> 00:37:14,960 Speaker 3: open at bistro or do you run it that bistro 805 00:37:15,040 --> 00:37:17,680 Speaker 3: bond is now open From the founders of Locks in 806 00:37:17,719 --> 00:37:18,240 Speaker 3: a Box. 807 00:37:18,080 --> 00:37:20,440 Speaker 2: I would do that which way the second one? I 808 00:37:20,440 --> 00:37:22,520 Speaker 2: would say the founders of locks and Box now opened up? 809 00:37:23,160 --> 00:37:26,960 Speaker 1: And what's called astro got a good names. 810 00:37:28,320 --> 00:37:30,920 Speaker 2: And because the people might want to know more about it, 811 00:37:31,600 --> 00:37:34,240 Speaker 2: and because I guess you do you have a newsletter. 812 00:37:35,000 --> 00:37:37,320 Speaker 3: We don't have anything out at the moment. We've literally 813 00:37:37,440 --> 00:37:39,920 Speaker 3: we soft launched that four weeks ago. We've been opened 814 00:37:39,960 --> 00:37:42,520 Speaker 3: for three weeks and we've been waiting on council for 815 00:37:42,600 --> 00:37:44,560 Speaker 3: outdoor seating, so we've sort of been at fifty percent 816 00:37:44,560 --> 00:37:47,360 Speaker 3: capacity for the last three weeks. And as of Friday, 817 00:37:47,360 --> 00:37:50,000 Speaker 3: we've got our outdoor seating license. So now we can 818 00:37:50,080 --> 00:37:52,120 Speaker 3: really like go for it and market it and push 819 00:37:52,160 --> 00:37:54,719 Speaker 3: it because we've got seventy seats now compared to you know, 820 00:37:54,800 --> 00:37:58,160 Speaker 3: half of that yes, at Bistro bond. 821 00:37:58,200 --> 00:38:00,800 Speaker 1: At Bistro Bondi and what we're locks in the box 822 00:38:00,840 --> 00:38:02,480 Speaker 1: at Locks and a box at Locks and box of course, 823 00:38:03,680 --> 00:38:05,719 Speaker 1: and they and they and and you're and. 824 00:38:05,640 --> 00:38:07,880 Speaker 2: You're obviously that's all the stuff on Facebook, and it's 825 00:38:07,880 --> 00:38:09,200 Speaker 2: a real stick doog the whole. 826 00:38:09,000 --> 00:38:12,000 Speaker 1: Thing, you guys going hard on on the socials. 827 00:38:12,080 --> 00:38:15,279 Speaker 3: We've just about six weeks ago employed somebody to help 828 00:38:15,360 --> 00:38:17,640 Speaker 3: us for socials. I've been doing it all myself for 829 00:38:17,680 --> 00:38:20,480 Speaker 3: the last five years, and it's come to a point 830 00:38:20,520 --> 00:38:22,759 Speaker 3: where I'm like Okay, I'm not the best person for 831 00:38:22,800 --> 00:38:25,560 Speaker 3: this job, and I really believe that having the best 832 00:38:25,600 --> 00:38:29,160 Speaker 3: person that's specialized in what they do to run things 833 00:38:29,480 --> 00:38:31,800 Speaker 3: we haven't been able to until now. And now I 834 00:38:31,840 --> 00:38:34,120 Speaker 3: feel like we're in a place where my skill set 835 00:38:34,200 --> 00:38:36,160 Speaker 3: is just not it's not getting us to it we 836 00:38:36,200 --> 00:38:36,960 Speaker 3: really need to be. 837 00:38:37,160 --> 00:38:39,480 Speaker 2: Yeah, well you probably can also afford to do it 838 00:38:39,520 --> 00:38:41,840 Speaker 2: as well. I mean you get to a point where, okay, 839 00:38:42,040 --> 00:38:43,879 Speaker 2: let's put a person who's good at this stuff from. 840 00:38:44,560 --> 00:38:46,719 Speaker 3: I mean, we're taking a risk. You know, hospitality is 841 00:38:46,719 --> 00:38:51,320 Speaker 3: not easy. Hospital is it's it's a there's it's changed 842 00:38:51,360 --> 00:38:53,040 Speaker 3: over the years. You know, it costs a lot to 843 00:38:53,080 --> 00:38:56,960 Speaker 3: have these businesses, and I'm we're taking a big risk 844 00:38:57,040 --> 00:39:00,520 Speaker 3: on scaling and wanting to grow this to we believe 845 00:39:00,600 --> 00:39:01,239 Speaker 3: it can get to. 846 00:39:01,400 --> 00:39:05,040 Speaker 1: So where's the old game? Where's the old one game? 847 00:39:05,120 --> 00:39:09,399 Speaker 2: So you know, you've got three good sites for locks 848 00:39:09,400 --> 00:39:11,520 Speaker 2: in the box, You've now got bonobistro. 849 00:39:11,880 --> 00:39:13,640 Speaker 3: Your have a prep kitchen as well. 850 00:39:13,920 --> 00:39:15,720 Speaker 2: So you got a prep kitchen and you've got your 851 00:39:16,320 --> 00:39:18,600 Speaker 2: you've got yourself set up. Are you thinking for the future, 852 00:39:18,719 --> 00:39:21,839 Speaker 2: thinking franchise, what do you think about licenses or what 853 00:39:21,840 --> 00:39:22,400 Speaker 2: are you going to do. 854 00:39:23,200 --> 00:39:25,000 Speaker 3: I think we're going to try and get to another 855 00:39:25,560 --> 00:39:28,440 Speaker 3: six or eight stores to about ten. Yeah, I think 856 00:39:28,480 --> 00:39:30,919 Speaker 3: that's the That is the plan. That's the you know, 857 00:39:31,120 --> 00:39:34,320 Speaker 3: in the next six months. We're looking at a retail range. 858 00:39:34,360 --> 00:39:36,799 Speaker 3: So we obviously are called locks and Box. We've got 859 00:39:36,960 --> 00:39:39,320 Speaker 3: a los product that sells really nicely at our stores, 860 00:39:39,360 --> 00:39:42,560 Speaker 3: but it's what is it. It's a packet of salmon, right, Yeah. 861 00:39:42,560 --> 00:39:44,800 Speaker 3: And we've got like our cream cheeses which we call shmears, 862 00:39:45,400 --> 00:39:47,520 Speaker 3: lots of dips, pickled onions, those type of things that 863 00:39:47,560 --> 00:39:50,400 Speaker 3: we're looking to get retail. So we're in the process 864 00:39:50,400 --> 00:39:52,759 Speaker 3: of moving from a smaller prep kitchen to a larger 865 00:39:52,760 --> 00:39:57,000 Speaker 3: one online director that's in Storts, so going to small 866 00:39:57,040 --> 00:40:00,200 Speaker 3: local ijs and maybe talk to the. 867 00:40:00,200 --> 00:40:01,920 Speaker 1: Guys that happen you mean what wholesalid in. 868 00:40:02,560 --> 00:40:05,640 Speaker 3: Yeah, the retail range in under our brand obviously, but 869 00:40:05,800 --> 00:40:07,360 Speaker 3: into supermarkets or grossers. 870 00:40:07,360 --> 00:40:08,880 Speaker 1: Well, Harris Farm does a lot of that stuff already 871 00:40:08,920 --> 00:40:09,080 Speaker 1: for me. 872 00:40:09,320 --> 00:40:12,319 Speaker 2: I see, they've got one of those seafood joints out 873 00:40:12,320 --> 00:40:14,440 Speaker 2: of Bondo Road is but they've got their brand. 874 00:40:15,000 --> 00:40:16,200 Speaker 1: The seafood's all packaged up. 875 00:40:16,560 --> 00:40:20,400 Speaker 2: Yeah, a few of those and that's that's clever because 876 00:40:20,680 --> 00:40:22,080 Speaker 2: if you're going to a Harris Farm. We live around 877 00:40:22,120 --> 00:40:24,879 Speaker 2: Rose Bay, freesimp together one Rose Bay. And let's say 878 00:40:24,920 --> 00:40:29,360 Speaker 2: you like that tope of food European food. I don't 879 00:40:29,440 --> 00:40:31,680 Speaker 2: remember seeing that anywhere in Harris Farm, for example. 880 00:40:31,760 --> 00:40:35,279 Speaker 3: It's a very small There's there's a few, very very 881 00:40:35,320 --> 00:40:38,040 Speaker 3: small range of products. And I just think with like 882 00:40:38,200 --> 00:40:40,760 Speaker 3: you know, the last five six years of people getting 883 00:40:40,760 --> 00:40:43,200 Speaker 3: to know the product that we're doing, that there's a 884 00:40:43,200 --> 00:40:45,080 Speaker 3: bit of hopefully there's a bit of trust there, so 885 00:40:45,080 --> 00:40:47,280 Speaker 3: if we package it up nicely, which I love branding 886 00:40:47,320 --> 00:40:50,040 Speaker 3: and I love marketing. So I'm thinking that's probably the 887 00:40:50,080 --> 00:40:52,640 Speaker 3: next step is to do some more retail. But then 888 00:40:52,719 --> 00:40:56,120 Speaker 3: you'd like to have another another six probably another six 889 00:40:56,120 --> 00:40:56,920 Speaker 3: stores in the next. 890 00:40:56,719 --> 00:40:59,920 Speaker 2: Two years, another six stores, so you'll have nine stores, 891 00:41:00,480 --> 00:41:03,160 Speaker 2: and you'll have your you'll have your showcase, which is 892 00:41:03,640 --> 00:41:07,200 Speaker 2: a bond. Yes, absolutely, maybe, and maybe you can have 893 00:41:07,239 --> 00:41:10,560 Speaker 2: some more clients that you're servicing as well, setting setting 894 00:41:10,719 --> 00:41:12,560 Speaker 2: setting up other people's businesses for them. 895 00:41:13,120 --> 00:41:16,600 Speaker 1: And and then what because you're in a young yeah, I. 896 00:41:16,560 --> 00:41:21,759 Speaker 3: Don't feel it, geez, thirty five old, I know. I 897 00:41:21,800 --> 00:41:25,120 Speaker 3: think for now I'm really focused on refining and making 898 00:41:25,160 --> 00:41:27,160 Speaker 3: sure that we get it right because we've had a 899 00:41:27,160 --> 00:41:29,759 Speaker 3: lot of lessons in the last couple of years. I 900 00:41:29,760 --> 00:41:33,360 Speaker 3: think big lessons that will help us with the next 901 00:41:33,480 --> 00:41:36,759 Speaker 3: few years. I don't really see past the next few years. 902 00:41:36,960 --> 00:41:39,960 Speaker 3: I definitely want to get to this amount of stores, 903 00:41:39,960 --> 00:41:41,879 Speaker 3: and then after that, I'm not sure. 904 00:41:42,320 --> 00:41:44,359 Speaker 1: I think it's by the way, that's that's the best 905 00:41:44,360 --> 00:41:46,560 Speaker 1: way to be. That's where you should be, not planning. 906 00:41:46,880 --> 00:41:48,160 Speaker 1: Wait until the adventure brings you. 907 00:41:48,719 --> 00:41:49,000 Speaker 3: Yeah. 908 00:41:49,040 --> 00:41:55,440 Speaker 2: Well, congratulations Candy Burger. But sorry, Candy, congratulations Candy Berger. 909 00:41:56,719 --> 00:41:59,080 Speaker 2: Well done on locks in a Box. Let's see how 910 00:41:59,480 --> 00:42:02,480 Speaker 2: a bistroy because that that's that's probably your biggest risk 911 00:42:02,520 --> 00:42:04,960 Speaker 2: of the moment because there's only you and I'm not 912 00:42:05,000 --> 00:42:06,920 Speaker 2: suggesting as any other reason why. 913 00:42:06,760 --> 00:42:08,279 Speaker 1: It's risky, but it's new, so you don't know what 914 00:42:08,400 --> 00:42:09,720 Speaker 1: it's going to. It's the other stuff. 915 00:42:09,920 --> 00:42:13,720 Speaker 2: You know, it's done the test of time, and another 916 00:42:13,800 --> 00:42:16,400 Speaker 2: six on their way and you've got two kids, so 917 00:42:16,760 --> 00:42:17,520 Speaker 2: you're killing it. 918 00:42:17,719 --> 00:42:19,480 Speaker 3: Thank you, thank you so much. Thanks for having me. 919 00:42:19,560 --> 00:42:20,240 Speaker 1: You're most welcome. 920 00:42:20,320 --> 00:42:20,720 Speaker 2: Thanks