Speaker 1: Xander has just yelled at me to go, So we're
Speaker 1: just straight into this bonus episode of Big Business Welcome
Speaker 1: Back Today. We are chatting about something that's quite relevant
Speaker 1: in twenty twenty four, the risks associated with putting your
Speaker 1: staff on social media. Now, I did get a comment
Speaker 1: or a message somewhere like last week, and I saw
Speaker 1: it and I thought, oh, I want to talk about that.
Speaker 1: Someone was asking about, like how we go about putting
Speaker 1: our staff in social media. So I thought I would
Speaker 1: give you all a little spiel on how it works
Speaker 1: at Fate because there can be a lot of risks
Speaker 1: involved with putting your staff on social media. So one
Speaker 1: thing that we're huge on in our workplace is consent
Speaker 1: when it comes to being on social media. Obviously, we
Speaker 1: have two employees, Claire and Emily. They are directly employed
Speaker 1: for our social media, so it's a given when they
Speaker 1: are coming into their brand new roles at Fate. They
Speaker 1: know that they're signing up to be on the Fate
Speaker 1: social media team, which means it's just a given that
Speaker 1: they're going to be in content. They know that, as
Speaker 1: for everyone else that you see in our content, like
Speaker 1: you'll see all different random faces here there and everywhere
Speaker 1: on our socials, they give us consent every single time
Speaker 1: that we are making anything. It could be a fun
Speaker 1: real Last week we did the hear Me Out cake
Speaker 1: for Fate where we all had a different character and
Speaker 1: we stuck it into the cake. We ask every single time,
Speaker 1: would anyone like to be in this video? Never do.
Speaker 1: We just have the expectation that everyone at any given
Speaker 1: moment will be happy to be in content. So let's say,
Speaker 1: for example, Claire, our social coordinator, is heading over to
Speaker 1: she wants to go over to the warehouse and she
Speaker 1: wants to film a bunch of different videos. She will
Speaker 1: give our warehouse team the heads up that hey, tomorrow
Speaker 1: or in two days, I am coming to the warehouse,
Speaker 1: and she'll even get give them a rough idea of
Speaker 1: what she wants to film. We're going to do a
Speaker 1: trivia and then we're going to do this, that and
Speaker 1: the other. I just wanted to let everyone know and
Speaker 1: that I'll be keen for anyone to be in the
Speaker 1: content if they want to, so we don't ever just
Speaker 1: show up and go be in this. I think that's
Speaker 1: really important. Same if we're like going around the office
Speaker 1: and doing a little trivia story series or an outfit
Speaker 1: of the day or whatever it may be. We ask
Speaker 1: for permission every single time, Hey, Sam, do you want
Speaker 1: to be in this fit check video today? Never do
Speaker 1: we expect people, especially those who aren't in our social
Speaker 1: media team, to just be willing and ready to be
Speaker 1: on our social media And if someone says no, I'm
Speaker 1: not feeling up for it today and they just want
Speaker 1: to work at their laptop, that is so fine. There
Speaker 1: is no hard feelings whatsoever. So that's a huge one
Speaker 1: for us. That adds for Claire and Emily. Sorry, you've
Speaker 1: got to be in videos whenever you have, Bloody told you,
Speaker 1: because that's part of your job. Now, what are some
Speaker 1: of the risks of putting your staff out there on
Speaker 1: social media? There's obviously a lot. Number one is you're
Speaker 1: exposing them to an audience. And whereas I guess, for me,
Speaker 1: I have ten years of experience being on social media.
Speaker 1: I have ten years of being exposed to who knows
Speaker 1: who that could be watching my videos. I have over
Speaker 1: ten years experience of people commenting on me, my looks,
Speaker 1: my appearance, my life, my thoughts and beliefs. I'm used
Speaker 1: to that. When you are putting a staff member out
Speaker 1: there to an audience who doesn't know them, and they
Speaker 1: don't know the audience. You're opening up a whole can
Speaker 1: of worms. And really, if you want to think about
Speaker 1: it deeply, you could be opening them up to potential
Speaker 1: online bullying. You could be opening them up to being
Speaker 1: harassed online by random strangers or commenting on their appearance.
Speaker 1: Touch would. There's no bloody would in this podcast studio.
Speaker 1: But we've never experienced that at all, where you know,
Speaker 1: any of our employees have experienced negativity online. If anything,
Speaker 1: if we're doing like a I don't know, video of
Speaker 1: our opinions on something, you might have someone go Claire's
Speaker 1: wrong or whatever. But we've never, you know, had the
Speaker 1: experience of someone being hated on on our social media.
Speaker 1: But I think we did see it. It was TB
Speaker 1: H Skincare. I can't remember what video. They did, something
Speaker 1: about women working in the office, and it went viral
Speaker 1: on TikTok. It was only just recently. I can't even
Speaker 1: remember what the trend was. But then it just obviously
Speaker 1: hit the wrong side of TikTok and all these men
Speaker 1: were commenting the most vile things about these girls in
Speaker 1: the video, and they were just like their office employees,
Speaker 1: you know. So that's just a huge risk in itself
Speaker 1: that we're you know, putting our staff out there for
Speaker 1: the world to see and anyone can comment on them.
Speaker 1: So that's something to just be super mindful of. I
Speaker 1: guess another thing I guess that plays part in showing
Speaker 1: your staff on social media is no one's going to
Speaker 1: work at a workplace forever, and you will have staff
Speaker 1: come and go. And my advice would be, if you
Speaker 1: are going to be putting staff on social media, let's
Speaker 1: say that you're wanting them to kind of become the
Speaker 1: face of your brand, make sure that employee is happy
Speaker 1: in your business and that they're in it for a while,
Speaker 1: because I think the last thing you want is to
Speaker 1: have a new staff member every second week on your
Speaker 1: social media and you're trying to make them the face
Speaker 1: of your brand kind of thing. And remember as well,
Speaker 1: especially if you have an audience online, you're going to
Speaker 1: have people comment when they notice that someone isn't in
Speaker 1: the videos anymore and the awkwardness that may come with that.
Speaker 1: Online audiences don't have a filter in a way. For example,
Speaker 1: we have one team member who has been on leave
Speaker 1: for quite some time now and people are starting to
Speaker 1: comment where is this person? Where is this person? And
Speaker 1: whilst it's all well and good for people to comment
Speaker 1: that and say where is she She's not in any
Speaker 1: of the videos, audiences don't realize that they don't know
Speaker 1: why that person isn't in the videos anymore, you know,
Speaker 1: and that just becomes a really fuzzy, little gray area
Speaker 1: where something bad could have happened, or maybe that person
Speaker 1: isn't working at that business anymore. So that's just another
Speaker 1: thing that you've got to be really mindful of is
Speaker 1: when you're putting your staff on social media, you're essentially
Speaker 1: going to be creating connections between them and your community.
Speaker 1: And then if for whatever reason, that person isn't going
Speaker 1: to be in your content anymore, you're going to have
Speaker 1: people asking. And it's not the end of the world.
Speaker 2: You know.
Speaker 1: Someone commented the other day, where is XYZ person in
Speaker 1: our videos? And I said, they're on leave at the moment.
Speaker 1: But I think audiences like need to learn to have
Speaker 1: a filter when it comes to that kind of stuff. Sanda,
Speaker 1: you have a question.
Speaker 2: I do have a question. What would you do if
Speaker 2: you had shot a lot of content with a staff member,
Speaker 2: they've then chosen to leave the business and they've said
Speaker 2: to you, I don't want me in any of your
Speaker 2: content anymore. Can you please remove the videos?
Speaker 1: I'd do that out of respect. I mean, it just
Speaker 1: depends how they left the company as well. Yeah, you know,
Speaker 1: if it was on completely good terms and they just
Speaker 1: were like, hey, like I'm going off into work wherever
Speaker 1: and I don't really feel comfortable having my face on
Speaker 1: your social media because of my new job or whatever
Speaker 1: it may be, then I'd be like, sure, like let's
Speaker 1: look at archiving those posts. But then if it was
Speaker 1: just someone being like an absolute asshole, and I'd maybe
Speaker 1: have like different feelings about it. But it would just
Speaker 1: completely depend on the scenario. In my mind though, Like
Speaker 1: content that is old, like it doesn't matter anymore anyway,
Speaker 1: Like there is hundreds of videos all the way down
Speaker 1: our page, and like once a video has reached its
Speaker 1: certain amount of life span, like its views redundant. Yeah,
Speaker 1: so I wouldn't have any issue archiving those posts kind
Speaker 1: of thing, And We've never had that type of experience.
Speaker 1: But even so, again, depending on how the employee left.
Speaker 1: Let's say I had a bunch of content already filmed
Speaker 1: that we hadn't posted yet included that person. I think,
Speaker 1: just out of respect, I probably wouldn't use that content either.
Speaker 1: I just go, look, we're gonna have to let that
Speaker 1: content go to waste or reshoot it again without that person.
Speaker 1: I think, Yeah, depend on the scenario, but I wouldn't
Speaker 1: have any issue with just archiving privating those posts that
Speaker 1: they were in. Yeah, that's my answer to your question.
Speaker 2: Thank you, please you make quick.
Speaker 1: Obviously, in twenty twenty four, we are seeing the rise
Speaker 1: of employees be in content. We are seeing employees become
Speaker 1: the faces of businesses and brands, which I think is
Speaker 1: really exciting and clever and so modern. I guess like
Speaker 1: I'm loving seeing this rise of staff being in content,
Speaker 1: but it also does come with its risks. So my
Speaker 1: advice to anyone out there who is in business and
Speaker 1: if you're wanting to get your staff on your socials,
Speaker 1: be careful with it, be mindful with it, Understand what
Speaker 1: you are exposing them to, and be huge on consent.
Speaker 1: Don't ever force someone to do something that they're not
Speaker 1: one hundred percent comfortable doing, even if it's you know,
Speaker 1: someone that's in your social media team and they're in
Speaker 1: content all the time, but there's one particular trend that
Speaker 1: you're doing that they don't want to be in or
Speaker 1: they don't feel comfortable being in. I think it's important
Speaker 1: to respect that and understand everyone's boundaries, especially when it
Speaker 1: comes to being put out there on the Internet. It
Speaker 1: can be a load of fun having your staff be
Speaker 1: on social media, and obviously it's really exciting for us
Speaker 1: because we have people that are hired to literally be
Speaker 1: on our social media, which is super cool. Like, fucker,
Speaker 1: if I wasn't doing what I'm doing now, I would
Speaker 1: go and be a social media girly at some business
Speaker 1: because that's just like the dream role, just having fun
Speaker 1: and creating content. Like all things, this topic comes with
Speaker 1: its risks and it comes with its benefits, and I
Speaker 1: think it's just all about finding that balance and being
Speaker 1: huge on consent and respecting you know, what your staff
Speaker 1: do want to be seen as on social media, and
Speaker 1: at the end of the day, have fun with it
Speaker 1: and be safe.