WEBVTT - Using Staff On Your Business Social Media

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<v Speaker 1>Xander has just yelled at me to go, So we're

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<v Speaker 1>just straight into this bonus episode of Big Business Welcome

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<v Speaker 1>Back Today. We are chatting about something that's quite relevant

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<v Speaker 1>in twenty twenty four, the risks associated with putting your

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<v Speaker 1>staff on social media. Now, I did get a comment

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<v Speaker 1>or a message somewhere like last week, and I saw

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<v Speaker 1>it and I thought, oh, I want to talk about that.

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<v Speaker 1>Someone was asking about, like how we go about putting

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<v Speaker 1>our staff in social media. So I thought I would

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<v Speaker 1>give you all a little spiel on how it works

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<v Speaker 1>at Fate because there can be a lot of risks

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<v Speaker 1>involved with putting your staff on social media. So one

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<v Speaker 1>thing that we're huge on in our workplace is consent

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<v Speaker 1>when it comes to being on social media. Obviously, we

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<v Speaker 1>have two employees, Claire and Emily. They are directly employed

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<v Speaker 1>for our social media, so it's a given when they

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<v Speaker 1>are coming into their brand new roles at Fate. They

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<v Speaker 1>know that they're signing up to be on the Fate

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<v Speaker 1>social media team, which means it's just a given that

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<v Speaker 1>they're going to be in content. They know that, as

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<v Speaker 1>for everyone else that you see in our content, like

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<v Speaker 1>you'll see all different random faces here there and everywhere

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<v Speaker 1>on our socials, they give us consent every single time

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<v Speaker 1>that we are making anything. It could be a fun

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<v Speaker 1>real Last week we did the hear Me Out cake

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<v Speaker 1>for Fate where we all had a different character and

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<v Speaker 1>we stuck it into the cake. We ask every single time,

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<v Speaker 1>would anyone like to be in this video? Never do.

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<v Speaker 1>We just have the expectation that everyone at any given

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<v Speaker 1>moment will be happy to be in content. So let's say,

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<v Speaker 1>for example, Claire, our social coordinator, is heading over to

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<v Speaker 1>she wants to go over to the warehouse and she

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<v Speaker 1>wants to film a bunch of different videos. She will

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<v Speaker 1>give our warehouse team the heads up that hey, tomorrow

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<v Speaker 1>or in two days, I am coming to the warehouse,

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<v Speaker 1>and she'll even get give them a rough idea of

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<v Speaker 1>what she wants to film. We're going to do a

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<v Speaker 1>trivia and then we're going to do this, that and

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<v Speaker 1>the other. I just wanted to let everyone know and

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<v Speaker 1>that I'll be keen for anyone to be in the

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<v Speaker 1>content if they want to, so we don't ever just

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<v Speaker 1>show up and go be in this. I think that's

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<v Speaker 1>really important. Same if we're like going around the office

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<v Speaker 1>and doing a little trivia story series or an outfit

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<v Speaker 1>of the day or whatever it may be. We ask

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<v Speaker 1>for permission every single time, Hey, Sam, do you want

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<v Speaker 1>to be in this fit check video today? Never do

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<v Speaker 1>we expect people, especially those who aren't in our social

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<v Speaker 1>media team, to just be willing and ready to be

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<v Speaker 1>on our social media And if someone says no, I'm

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<v Speaker 1>not feeling up for it today and they just want

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<v Speaker 1>to work at their laptop, that is so fine. There

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<v Speaker 1>is no hard feelings whatsoever. So that's a huge one

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<v Speaker 1>for us. That adds for Claire and Emily. Sorry, you've

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<v Speaker 1>got to be in videos whenever you have, Bloody told you,

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<v Speaker 1>because that's part of your job. Now, what are some

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<v Speaker 1>of the risks of putting your staff out there on

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<v Speaker 1>social media? There's obviously a lot. Number one is you're

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<v Speaker 1>exposing them to an audience. And whereas I guess, for me,

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<v Speaker 1>I have ten years of experience being on social media.

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<v Speaker 1>I have ten years of being exposed to who knows

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<v Speaker 1>who that could be watching my videos. I have over

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<v Speaker 1>ten years experience of people commenting on me, my looks,

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<v Speaker 1>my appearance, my life, my thoughts and beliefs. I'm used

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<v Speaker 1>to that. When you are putting a staff member out

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<v Speaker 1>there to an audience who doesn't know them, and they

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<v Speaker 1>don't know the audience. You're opening up a whole can

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<v Speaker 1>of worms. And really, if you want to think about

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<v Speaker 1>it deeply, you could be opening them up to potential

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<v Speaker 1>online bullying. You could be opening them up to being

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<v Speaker 1>harassed online by random strangers or commenting on their appearance.

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<v Speaker 1>Touch would. There's no bloody would in this podcast studio.

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<v Speaker 1>But we've never experienced that at all, where you know,

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<v Speaker 1>any of our employees have experienced negativity online. If anything,

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<v Speaker 1>if we're doing like a I don't know, video of

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<v Speaker 1>our opinions on something, you might have someone go Claire's

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<v Speaker 1>wrong or whatever. But we've never, you know, had the

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<v Speaker 1>experience of someone being hated on on our social media.

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<v Speaker 1>But I think we did see it. It was TB

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<v Speaker 1>H Skincare. I can't remember what video. They did, something

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<v Speaker 1>about women working in the office, and it went viral

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<v Speaker 1>on TikTok. It was only just recently. I can't even

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<v Speaker 1>remember what the trend was. But then it just obviously

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<v Speaker 1>hit the wrong side of TikTok and all these men

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<v Speaker 1>were commenting the most vile things about these girls in

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<v Speaker 1>the video, and they were just like their office employees,

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<v Speaker 1>you know. So that's just a huge risk in itself

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<v Speaker 1>that we're you know, putting our staff out there for

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<v Speaker 1>the world to see and anyone can comment on them.

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<v Speaker 1>So that's something to just be super mindful of. I

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<v Speaker 1>guess another thing I guess that plays part in showing

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<v Speaker 1>your staff on social media is no one's going to

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<v Speaker 1>work at a workplace forever, and you will have staff

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<v Speaker 1>come and go. And my advice would be, if you

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<v Speaker 1>are going to be putting staff on social media, let's

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<v Speaker 1>say that you're wanting them to kind of become the

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<v Speaker 1>face of your brand, make sure that employee is happy

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<v Speaker 1>in your business and that they're in it for a while,

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<v Speaker 1>because I think the last thing you want is to

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<v Speaker 1>have a new staff member every second week on your

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<v Speaker 1>social media and you're trying to make them the face

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<v Speaker 1>of your brand kind of thing. And remember as well,

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<v Speaker 1>especially if you have an audience online, you're going to

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<v Speaker 1>have people comment when they notice that someone isn't in

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<v Speaker 1>the videos anymore and the awkwardness that may come with that.

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<v Speaker 1>Online audiences don't have a filter in a way. For example,

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<v Speaker 1>we have one team member who has been on leave

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<v Speaker 1>for quite some time now and people are starting to

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<v Speaker 1>comment where is this person? Where is this person? And

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<v Speaker 1>whilst it's all well and good for people to comment

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<v Speaker 1>that and say where is she She's not in any

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<v Speaker 1>of the videos, audiences don't realize that they don't know

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<v Speaker 1>why that person isn't in the videos anymore, you know,

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<v Speaker 1>and that just becomes a really fuzzy, little gray area

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<v Speaker 1>where something bad could have happened, or maybe that person

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<v Speaker 1>isn't working at that business anymore. So that's just another

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<v Speaker 1>thing that you've got to be really mindful of is

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<v Speaker 1>when you're putting your staff on social media, you're essentially

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<v Speaker 1>going to be creating connections between them and your community.

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<v Speaker 1>And then if for whatever reason, that person isn't going

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<v Speaker 1>to be in your content anymore, you're going to have

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<v Speaker 1>people asking. And it's not the end of the world.

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<v Speaker 2>You know.

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<v Speaker 1>Someone commented the other day, where is XYZ person in

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<v Speaker 1>our videos? And I said, they're on leave at the moment.

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<v Speaker 1>But I think audiences like need to learn to have

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<v Speaker 1>a filter when it comes to that kind of stuff. Sanda,

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<v Speaker 1>you have a question.

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<v Speaker 2>I do have a question. What would you do if

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<v Speaker 2>you had shot a lot of content with a staff member,

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<v Speaker 2>they've then chosen to leave the business and they've said

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<v Speaker 2>to you, I don't want me in any of your

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<v Speaker 2>content anymore. Can you please remove the videos?

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<v Speaker 1>I'd do that out of respect. I mean, it just

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<v Speaker 1>depends how they left the company as well. Yeah, you know,

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<v Speaker 1>if it was on completely good terms and they just

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<v Speaker 1>were like, hey, like I'm going off into work wherever

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<v Speaker 1>and I don't really feel comfortable having my face on

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<v Speaker 1>your social media because of my new job or whatever

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<v Speaker 1>it may be, then I'd be like, sure, like let's

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<v Speaker 1>look at archiving those posts. But then if it was

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<v Speaker 1>just someone being like an absolute asshole, and I'd maybe

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<v Speaker 1>have like different feelings about it. But it would just

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<v Speaker 1>completely depend on the scenario. In my mind though, Like

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<v Speaker 1>content that is old, like it doesn't matter anymore anyway,

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<v Speaker 1>Like there is hundreds of videos all the way down

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<v Speaker 1>our page, and like once a video has reached its

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<v Speaker 1>certain amount of life span, like its views redundant. Yeah,

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<v Speaker 1>so I wouldn't have any issue archiving those posts kind

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<v Speaker 1>of thing, And We've never had that type of experience.

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<v Speaker 1>But even so, again, depending on how the employee left.

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<v Speaker 1>Let's say I had a bunch of content already filmed

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<v Speaker 1>that we hadn't posted yet included that person. I think,

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<v Speaker 1>just out of respect, I probably wouldn't use that content either.

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<v Speaker 1>I just go, look, we're gonna have to let that

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<v Speaker 1>content go to waste or reshoot it again without that person.

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<v Speaker 1>I think, Yeah, depend on the scenario, but I wouldn't

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<v Speaker 1>have any issue with just archiving privating those posts that

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<v Speaker 1>they were in. Yeah, that's my answer to your question.

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<v Speaker 2>Thank you, please you make quick.

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<v Speaker 1>Obviously, in twenty twenty four, we are seeing the rise

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<v Speaker 1>of employees be in content. We are seeing employees become

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<v Speaker 1>the faces of businesses and brands, which I think is

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<v Speaker 1>really exciting and clever and so modern. I guess like

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<v Speaker 1>I'm loving seeing this rise of staff being in content,

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<v Speaker 1>but it also does come with its risks. So my

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<v Speaker 1>advice to anyone out there who is in business and

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<v Speaker 1>if you're wanting to get your staff on your socials,

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<v Speaker 1>be careful with it, be mindful with it, Understand what

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<v Speaker 1>you are exposing them to, and be huge on consent.

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<v Speaker 1>Don't ever force someone to do something that they're not

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<v Speaker 1>one hundred percent comfortable doing, even if it's you know,

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<v Speaker 1>someone that's in your social media team and they're in

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<v Speaker 1>content all the time, but there's one particular trend that

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<v Speaker 1>you're doing that they don't want to be in or

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<v Speaker 1>they don't feel comfortable being in. I think it's important

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<v Speaker 1>to respect that and understand everyone's boundaries, especially when it

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<v Speaker 1>comes to being put out there on the Internet. It

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<v Speaker 1>can be a load of fun having your staff be

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<v Speaker 1>on social media, and obviously it's really exciting for us

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<v Speaker 1>because we have people that are hired to literally be

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<v Speaker 1>on our social media, which is super cool. Like, fucker,

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<v Speaker 1>if I wasn't doing what I'm doing now, I would

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<v Speaker 1>go and be a social media girly at some business

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<v Speaker 1>because that's just like the dream role, just having fun

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<v Speaker 1>and creating content. Like all things, this topic comes with

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<v Speaker 1>its risks and it comes with its benefits, and I

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<v Speaker 1>think it's just all about finding that balance and being

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<v Speaker 1>huge on consent and respecting you know, what your staff

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<v Speaker 1>do want to be seen as on social media, and

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<v Speaker 1>at the end of the day, have fun with it

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<v Speaker 1>and be safe.