1 00:00:04,200 --> 00:00:07,440 Speaker 1: Xander has just yelled at me to go, So we're 2 00:00:07,440 --> 00:00:11,399 Speaker 1: just straight into this bonus episode of Big Business Welcome 3 00:00:11,440 --> 00:00:15,200 Speaker 1: Back Today. We are chatting about something that's quite relevant 4 00:00:15,320 --> 00:00:19,160 Speaker 1: in twenty twenty four, the risks associated with putting your 5 00:00:19,160 --> 00:00:21,840 Speaker 1: staff on social media. Now, I did get a comment 6 00:00:21,960 --> 00:00:24,640 Speaker 1: or a message somewhere like last week, and I saw 7 00:00:24,680 --> 00:00:26,320 Speaker 1: it and I thought, oh, I want to talk about that. 8 00:00:26,640 --> 00:00:29,760 Speaker 1: Someone was asking about, like how we go about putting 9 00:00:29,760 --> 00:00:32,240 Speaker 1: our staff in social media. So I thought I would 10 00:00:32,280 --> 00:00:34,240 Speaker 1: give you all a little spiel on how it works 11 00:00:34,240 --> 00:00:37,200 Speaker 1: at Fate because there can be a lot of risks 12 00:00:37,240 --> 00:00:40,360 Speaker 1: involved with putting your staff on social media. So one 13 00:00:40,360 --> 00:00:43,479 Speaker 1: thing that we're huge on in our workplace is consent 14 00:00:43,600 --> 00:00:47,239 Speaker 1: when it comes to being on social media. Obviously, we 15 00:00:47,320 --> 00:00:53,040 Speaker 1: have two employees, Claire and Emily. They are directly employed 16 00:00:53,280 --> 00:00:56,400 Speaker 1: for our social media, so it's a given when they 17 00:00:56,560 --> 00:01:00,240 Speaker 1: are coming into their brand new roles at Fate. They 18 00:01:00,400 --> 00:01:02,440 Speaker 1: know that they're signing up to be on the Fate 19 00:01:02,520 --> 00:01:06,360 Speaker 1: social media team, which means it's just a given that 20 00:01:06,400 --> 00:01:08,960 Speaker 1: they're going to be in content. They know that, as 21 00:01:09,000 --> 00:01:11,800 Speaker 1: for everyone else that you see in our content, like 22 00:01:11,840 --> 00:01:14,760 Speaker 1: you'll see all different random faces here there and everywhere 23 00:01:14,800 --> 00:01:18,880 Speaker 1: on our socials, they give us consent every single time 24 00:01:19,000 --> 00:01:21,280 Speaker 1: that we are making anything. It could be a fun 25 00:01:21,360 --> 00:01:25,360 Speaker 1: real Last week we did the hear Me Out cake 26 00:01:25,440 --> 00:01:27,760 Speaker 1: for Fate where we all had a different character and 27 00:01:27,800 --> 00:01:31,440 Speaker 1: we stuck it into the cake. We ask every single time, 28 00:01:31,640 --> 00:01:35,240 Speaker 1: would anyone like to be in this video? Never do. 29 00:01:35,319 --> 00:01:40,040 Speaker 1: We just have the expectation that everyone at any given 30 00:01:40,080 --> 00:01:42,920 Speaker 1: moment will be happy to be in content. So let's say, 31 00:01:42,959 --> 00:01:47,000 Speaker 1: for example, Claire, our social coordinator, is heading over to 32 00:01:47,040 --> 00:01:48,680 Speaker 1: she wants to go over to the warehouse and she 33 00:01:48,720 --> 00:01:51,280 Speaker 1: wants to film a bunch of different videos. She will 34 00:01:51,320 --> 00:01:55,720 Speaker 1: give our warehouse team the heads up that hey, tomorrow 35 00:01:55,840 --> 00:01:58,440 Speaker 1: or in two days, I am coming to the warehouse, 36 00:01:58,560 --> 00:02:01,040 Speaker 1: and she'll even get give them a rough idea of 37 00:02:01,120 --> 00:02:03,280 Speaker 1: what she wants to film. We're going to do a 38 00:02:03,320 --> 00:02:05,120 Speaker 1: trivia and then we're going to do this, that and 39 00:02:05,120 --> 00:02:07,640 Speaker 1: the other. I just wanted to let everyone know and 40 00:02:07,680 --> 00:02:09,760 Speaker 1: that I'll be keen for anyone to be in the 41 00:02:09,760 --> 00:02:12,600 Speaker 1: content if they want to, so we don't ever just 42 00:02:12,680 --> 00:02:15,919 Speaker 1: show up and go be in this. I think that's 43 00:02:15,919 --> 00:02:18,520 Speaker 1: really important. Same if we're like going around the office 44 00:02:18,520 --> 00:02:22,040 Speaker 1: and doing a little trivia story series or an outfit 45 00:02:22,120 --> 00:02:24,480 Speaker 1: of the day or whatever it may be. We ask 46 00:02:24,720 --> 00:02:28,160 Speaker 1: for permission every single time, Hey, Sam, do you want 47 00:02:28,200 --> 00:02:31,440 Speaker 1: to be in this fit check video today? Never do 48 00:02:31,480 --> 00:02:34,800 Speaker 1: we expect people, especially those who aren't in our social 49 00:02:34,880 --> 00:02:37,680 Speaker 1: media team, to just be willing and ready to be 50 00:02:37,880 --> 00:02:40,400 Speaker 1: on our social media And if someone says no, I'm 51 00:02:40,480 --> 00:02:42,399 Speaker 1: not feeling up for it today and they just want 52 00:02:42,400 --> 00:02:44,560 Speaker 1: to work at their laptop, that is so fine. There 53 00:02:44,600 --> 00:02:47,480 Speaker 1: is no hard feelings whatsoever. So that's a huge one 54 00:02:47,480 --> 00:02:50,080 Speaker 1: for us. That adds for Claire and Emily. Sorry, you've 55 00:02:50,080 --> 00:02:52,520 Speaker 1: got to be in videos whenever you have, Bloody told you, 56 00:02:52,560 --> 00:02:55,079 Speaker 1: because that's part of your job. Now, what are some 57 00:02:55,160 --> 00:02:58,680 Speaker 1: of the risks of putting your staff out there on 58 00:02:58,720 --> 00:03:02,000 Speaker 1: social media? There's obviously a lot. Number one is you're 59 00:03:02,040 --> 00:03:06,600 Speaker 1: exposing them to an audience. And whereas I guess, for me, 60 00:03:07,000 --> 00:03:10,400 Speaker 1: I have ten years of experience being on social media. 61 00:03:10,600 --> 00:03:13,600 Speaker 1: I have ten years of being exposed to who knows 62 00:03:13,680 --> 00:03:16,480 Speaker 1: who that could be watching my videos. I have over 63 00:03:16,520 --> 00:03:20,640 Speaker 1: ten years experience of people commenting on me, my looks, 64 00:03:20,720 --> 00:03:25,239 Speaker 1: my appearance, my life, my thoughts and beliefs. I'm used 65 00:03:25,280 --> 00:03:28,359 Speaker 1: to that. When you are putting a staff member out 66 00:03:28,400 --> 00:03:30,960 Speaker 1: there to an audience who doesn't know them, and they 67 00:03:30,960 --> 00:03:33,960 Speaker 1: don't know the audience. You're opening up a whole can 68 00:03:34,000 --> 00:03:37,480 Speaker 1: of worms. And really, if you want to think about 69 00:03:37,520 --> 00:03:41,640 Speaker 1: it deeply, you could be opening them up to potential 70 00:03:41,760 --> 00:03:46,280 Speaker 1: online bullying. You could be opening them up to being 71 00:03:46,320 --> 00:03:50,040 Speaker 1: harassed online by random strangers or commenting on their appearance. 72 00:03:50,400 --> 00:03:53,360 Speaker 1: Touch would. There's no bloody would in this podcast studio. 73 00:03:53,400 --> 00:03:56,680 Speaker 1: But we've never experienced that at all, where you know, 74 00:03:56,720 --> 00:04:00,000 Speaker 1: any of our employees have experienced negativity online. If anything, 75 00:04:00,640 --> 00:04:03,560 Speaker 1: if we're doing like a I don't know, video of 76 00:04:03,600 --> 00:04:06,080 Speaker 1: our opinions on something, you might have someone go Claire's 77 00:04:06,120 --> 00:04:10,040 Speaker 1: wrong or whatever. But we've never, you know, had the 78 00:04:10,080 --> 00:04:15,160 Speaker 1: experience of someone being hated on on our social media. 79 00:04:16,040 --> 00:04:18,479 Speaker 1: But I think we did see it. It was TB 80 00:04:18,839 --> 00:04:23,279 Speaker 1: H Skincare. I can't remember what video. They did, something 81 00:04:23,320 --> 00:04:25,960 Speaker 1: about women working in the office, and it went viral 82 00:04:26,040 --> 00:04:28,320 Speaker 1: on TikTok. It was only just recently. I can't even 83 00:04:28,320 --> 00:04:33,520 Speaker 1: remember what the trend was. But then it just obviously 84 00:04:33,600 --> 00:04:36,360 Speaker 1: hit the wrong side of TikTok and all these men 85 00:04:36,440 --> 00:04:40,480 Speaker 1: were commenting the most vile things about these girls in 86 00:04:40,520 --> 00:04:42,800 Speaker 1: the video, and they were just like their office employees, 87 00:04:42,839 --> 00:04:45,719 Speaker 1: you know. So that's just a huge risk in itself 88 00:04:45,760 --> 00:04:47,760 Speaker 1: that we're you know, putting our staff out there for 89 00:04:47,800 --> 00:04:50,440 Speaker 1: the world to see and anyone can comment on them. 90 00:04:50,480 --> 00:04:55,160 Speaker 1: So that's something to just be super mindful of. I 91 00:04:55,200 --> 00:04:59,279 Speaker 1: guess another thing I guess that plays part in showing 92 00:04:59,360 --> 00:05:01,440 Speaker 1: your staff on social media is no one's going to 93 00:05:01,520 --> 00:05:05,560 Speaker 1: work at a workplace forever, and you will have staff 94 00:05:05,600 --> 00:05:09,440 Speaker 1: come and go. And my advice would be, if you 95 00:05:09,520 --> 00:05:12,320 Speaker 1: are going to be putting staff on social media, let's 96 00:05:12,320 --> 00:05:15,440 Speaker 1: say that you're wanting them to kind of become the 97 00:05:15,480 --> 00:05:18,240 Speaker 1: face of your brand, make sure that employee is happy 98 00:05:18,279 --> 00:05:20,480 Speaker 1: in your business and that they're in it for a while, 99 00:05:20,760 --> 00:05:22,720 Speaker 1: because I think the last thing you want is to 100 00:05:23,080 --> 00:05:25,280 Speaker 1: have a new staff member every second week on your 101 00:05:25,279 --> 00:05:27,400 Speaker 1: social media and you're trying to make them the face 102 00:05:27,440 --> 00:05:29,960 Speaker 1: of your brand kind of thing. And remember as well, 103 00:05:30,040 --> 00:05:31,920 Speaker 1: especially if you have an audience online, you're going to 104 00:05:32,000 --> 00:05:35,719 Speaker 1: have people comment when they notice that someone isn't in 105 00:05:35,760 --> 00:05:38,960 Speaker 1: the videos anymore and the awkwardness that may come with that. 106 00:05:39,720 --> 00:05:44,560 Speaker 1: Online audiences don't have a filter in a way. For example, 107 00:05:44,560 --> 00:05:47,120 Speaker 1: we have one team member who has been on leave 108 00:05:47,200 --> 00:05:49,359 Speaker 1: for quite some time now and people are starting to 109 00:05:49,360 --> 00:05:54,040 Speaker 1: comment where is this person? Where is this person? And 110 00:05:54,080 --> 00:05:56,840 Speaker 1: whilst it's all well and good for people to comment 111 00:05:56,880 --> 00:05:59,120 Speaker 1: that and say where is she She's not in any 112 00:05:59,160 --> 00:06:03,360 Speaker 1: of the videos, audiences don't realize that they don't know 113 00:06:03,640 --> 00:06:06,760 Speaker 1: why that person isn't in the videos anymore, you know, 114 00:06:06,920 --> 00:06:10,360 Speaker 1: and that just becomes a really fuzzy, little gray area 115 00:06:10,960 --> 00:06:13,919 Speaker 1: where something bad could have happened, or maybe that person 116 00:06:14,000 --> 00:06:16,599 Speaker 1: isn't working at that business anymore. So that's just another 117 00:06:16,600 --> 00:06:18,600 Speaker 1: thing that you've got to be really mindful of is 118 00:06:18,760 --> 00:06:21,679 Speaker 1: when you're putting your staff on social media, you're essentially 119 00:06:21,680 --> 00:06:24,920 Speaker 1: going to be creating connections between them and your community. 120 00:06:25,279 --> 00:06:27,719 Speaker 1: And then if for whatever reason, that person isn't going 121 00:06:27,800 --> 00:06:29,880 Speaker 1: to be in your content anymore, you're going to have 122 00:06:29,920 --> 00:06:32,120 Speaker 1: people asking. And it's not the end of the world. 123 00:06:32,160 --> 00:06:32,359 Speaker 2: You know. 124 00:06:33,080 --> 00:06:36,159 Speaker 1: Someone commented the other day, where is XYZ person in 125 00:06:36,240 --> 00:06:38,480 Speaker 1: our videos? And I said, they're on leave at the moment. 126 00:06:38,839 --> 00:06:41,159 Speaker 1: But I think audiences like need to learn to have 127 00:06:41,240 --> 00:06:43,839 Speaker 1: a filter when it comes to that kind of stuff. Sanda, 128 00:06:43,920 --> 00:06:44,520 Speaker 1: you have a question. 129 00:06:44,720 --> 00:06:47,000 Speaker 2: I do have a question. What would you do if 130 00:06:47,040 --> 00:06:50,200 Speaker 2: you had shot a lot of content with a staff member, 131 00:06:50,720 --> 00:06:53,480 Speaker 2: they've then chosen to leave the business and they've said 132 00:06:53,520 --> 00:06:57,120 Speaker 2: to you, I don't want me in any of your 133 00:06:57,200 --> 00:06:59,440 Speaker 2: content anymore. Can you please remove the videos? 134 00:06:59,760 --> 00:07:02,440 Speaker 1: I'd do that out of respect. I mean, it just 135 00:07:02,440 --> 00:07:05,320 Speaker 1: depends how they left the company as well. Yeah, you know, 136 00:07:05,360 --> 00:07:08,640 Speaker 1: if it was on completely good terms and they just 137 00:07:08,680 --> 00:07:11,840 Speaker 1: were like, hey, like I'm going off into work wherever 138 00:07:12,080 --> 00:07:14,760 Speaker 1: and I don't really feel comfortable having my face on 139 00:07:14,800 --> 00:07:16,920 Speaker 1: your social media because of my new job or whatever 140 00:07:16,960 --> 00:07:18,560 Speaker 1: it may be, then I'd be like, sure, like let's 141 00:07:18,560 --> 00:07:21,000 Speaker 1: look at archiving those posts. But then if it was 142 00:07:21,040 --> 00:07:23,160 Speaker 1: just someone being like an absolute asshole, and I'd maybe 143 00:07:23,240 --> 00:07:25,400 Speaker 1: have like different feelings about it. But it would just 144 00:07:25,440 --> 00:07:30,080 Speaker 1: completely depend on the scenario. In my mind though, Like 145 00:07:30,200 --> 00:07:34,200 Speaker 1: content that is old, like it doesn't matter anymore anyway, 146 00:07:34,320 --> 00:07:37,280 Speaker 1: Like there is hundreds of videos all the way down 147 00:07:37,320 --> 00:07:39,640 Speaker 1: our page, and like once a video has reached its 148 00:07:39,720 --> 00:07:44,080 Speaker 1: certain amount of life span, like its views redundant. Yeah, 149 00:07:44,120 --> 00:07:48,200 Speaker 1: so I wouldn't have any issue archiving those posts kind 150 00:07:48,240 --> 00:07:50,880 Speaker 1: of thing, And We've never had that type of experience. 151 00:07:51,320 --> 00:07:54,600 Speaker 1: But even so, again, depending on how the employee left. 152 00:07:55,440 --> 00:07:58,560 Speaker 1: Let's say I had a bunch of content already filmed 153 00:07:58,560 --> 00:08:01,880 Speaker 1: that we hadn't posted yet included that person. I think, 154 00:08:01,920 --> 00:08:04,480 Speaker 1: just out of respect, I probably wouldn't use that content either. 155 00:08:04,840 --> 00:08:06,360 Speaker 1: I just go, look, we're gonna have to let that 156 00:08:06,400 --> 00:08:10,000 Speaker 1: content go to waste or reshoot it again without that person. 157 00:08:10,240 --> 00:08:13,120 Speaker 1: I think, Yeah, depend on the scenario, but I wouldn't 158 00:08:13,160 --> 00:08:17,120 Speaker 1: have any issue with just archiving privating those posts that 159 00:08:17,160 --> 00:08:21,200 Speaker 1: they were in. Yeah, that's my answer to your question. 160 00:08:21,440 --> 00:08:22,720 Speaker 2: Thank you, please you make quick. 161 00:08:24,400 --> 00:08:27,480 Speaker 1: Obviously, in twenty twenty four, we are seeing the rise 162 00:08:27,640 --> 00:08:31,720 Speaker 1: of employees be in content. We are seeing employees become 163 00:08:31,760 --> 00:08:35,440 Speaker 1: the faces of businesses and brands, which I think is 164 00:08:35,840 --> 00:08:41,200 Speaker 1: really exciting and clever and so modern. I guess like 165 00:08:41,280 --> 00:08:44,360 Speaker 1: I'm loving seeing this rise of staff being in content, 166 00:08:44,440 --> 00:08:48,120 Speaker 1: but it also does come with its risks. So my 167 00:08:48,200 --> 00:08:50,880 Speaker 1: advice to anyone out there who is in business and 168 00:08:50,880 --> 00:08:53,000 Speaker 1: if you're wanting to get your staff on your socials, 169 00:08:53,559 --> 00:08:57,680 Speaker 1: be careful with it, be mindful with it, Understand what 170 00:08:57,720 --> 00:09:01,000 Speaker 1: you are exposing them to, and be huge on consent. 171 00:09:01,160 --> 00:09:03,440 Speaker 1: Don't ever force someone to do something that they're not 172 00:09:03,440 --> 00:09:07,320 Speaker 1: one hundred percent comfortable doing, even if it's you know, 173 00:09:07,400 --> 00:09:09,760 Speaker 1: someone that's in your social media team and they're in 174 00:09:09,840 --> 00:09:12,360 Speaker 1: content all the time, but there's one particular trend that 175 00:09:12,400 --> 00:09:14,559 Speaker 1: you're doing that they don't want to be in or 176 00:09:14,559 --> 00:09:17,040 Speaker 1: they don't feel comfortable being in. I think it's important 177 00:09:17,040 --> 00:09:20,360 Speaker 1: to respect that and understand everyone's boundaries, especially when it 178 00:09:20,400 --> 00:09:23,280 Speaker 1: comes to being put out there on the Internet. It 179 00:09:23,320 --> 00:09:26,160 Speaker 1: can be a load of fun having your staff be 180 00:09:26,240 --> 00:09:28,960 Speaker 1: on social media, and obviously it's really exciting for us 181 00:09:29,000 --> 00:09:31,320 Speaker 1: because we have people that are hired to literally be 182 00:09:31,520 --> 00:09:34,520 Speaker 1: on our social media, which is super cool. Like, fucker, 183 00:09:34,760 --> 00:09:37,680 Speaker 1: if I wasn't doing what I'm doing now, I would 184 00:09:37,720 --> 00:09:40,320 Speaker 1: go and be a social media girly at some business 185 00:09:40,520 --> 00:09:43,440 Speaker 1: because that's just like the dream role, just having fun 186 00:09:43,440 --> 00:09:47,760 Speaker 1: and creating content. Like all things, this topic comes with 187 00:09:47,840 --> 00:09:50,520 Speaker 1: its risks and it comes with its benefits, and I 188 00:09:50,520 --> 00:09:53,400 Speaker 1: think it's just all about finding that balance and being 189 00:09:53,480 --> 00:09:56,520 Speaker 1: huge on consent and respecting you know, what your staff 190 00:09:56,559 --> 00:09:59,000 Speaker 1: do want to be seen as on social media, and 191 00:09:59,040 --> 00:10:01,120 Speaker 1: at the end of the day, have fun with it 192 00:10:01,160 --> 00:10:08,720 Speaker 1: and be safe.