1 00:00:00,120 --> 00:00:05,120 Speaker 1: Guys, there's two things we love, entrepreneurs and wine, which 2 00:00:05,160 --> 00:00:07,800 Speaker 1: brings us to our next guess, well. 3 00:00:07,720 --> 00:00:09,119 Speaker 2: Young people doing great things. 4 00:00:09,200 --> 00:00:13,760 Speaker 1: Jay one hundred percent Lars Kelsey is a former Nova Girl, 5 00:00:13,840 --> 00:00:16,560 Speaker 1: used to be a casanova back in the day, and 6 00:00:16,920 --> 00:00:20,520 Speaker 1: she packed in her full time job last year to 7 00:00:20,720 --> 00:00:24,160 Speaker 1: launch a wine room Dash Wine Bar. 8 00:00:24,320 --> 00:00:26,680 Speaker 3: At the ripe old age of twenty five. When in 9 00:00:26,760 --> 00:00:29,280 Speaker 3: secure tolease herself, did the renos herself. 10 00:00:29,320 --> 00:00:32,600 Speaker 1: Here's the kicker. She documented the whole thing on social 11 00:00:32,680 --> 00:00:33,920 Speaker 1: she joined us now mornickels. 12 00:00:34,200 --> 00:00:39,839 Speaker 3: Hi, guys, we're talking about Grace's Wine Room, which is 13 00:00:40,440 --> 00:00:44,680 Speaker 3: insanely popular because you did this. Everyone followed your journey 14 00:00:44,960 --> 00:00:46,160 Speaker 3: from the beginning, So. 15 00:00:46,120 --> 00:00:47,360 Speaker 2: Tell us what happened. 16 00:00:47,440 --> 00:00:48,920 Speaker 3: When did you decide to throw in the towel in 17 00:00:48,960 --> 00:00:51,120 Speaker 3: your job and go rogue and start your own business. 18 00:00:51,400 --> 00:00:53,479 Speaker 4: It's a bit of a long story, so I'll try 19 00:00:53,520 --> 00:00:56,480 Speaker 4: and keep it sure. I think I've just always wanted 20 00:00:56,480 --> 00:00:58,279 Speaker 4: to do something with my own and I come from 21 00:00:58,320 --> 00:01:01,120 Speaker 4: a single parent household them. You know, I always thought 22 00:01:01,160 --> 00:01:03,600 Speaker 4: my dream would be to climb the corporate ladder and 23 00:01:03,600 --> 00:01:06,160 Speaker 4: make a name for myself that way. But in the 24 00:01:06,200 --> 00:01:08,119 Speaker 4: back of my mind, I always knew. I just really 25 00:01:08,200 --> 00:01:11,400 Speaker 4: wanted to strive to, I guess, have financial freedom and 26 00:01:11,560 --> 00:01:13,640 Speaker 4: also just have something of my own and really create 27 00:01:13,680 --> 00:01:15,000 Speaker 4: a life for myself. 28 00:01:14,600 --> 00:01:16,119 Speaker 3: Which is so cool because a lot of people think 29 00:01:16,160 --> 00:01:18,120 Speaker 3: that and then never actually do it, because there's a 30 00:01:18,200 --> 00:01:21,360 Speaker 3: huge reskin leaving a secure job and going in and 31 00:01:21,400 --> 00:01:22,199 Speaker 3: starting your own. 32 00:01:22,040 --> 00:01:25,880 Speaker 4: Business one hundred percent. And I always was talking to 33 00:01:25,920 --> 00:01:28,039 Speaker 4: my partner about it, Taylor, and we kind of went 34 00:01:28,080 --> 00:01:29,920 Speaker 4: back and forth. A few years ago. We thought maybe 35 00:01:29,959 --> 00:01:32,399 Speaker 4: a restaurant. Thank god I didn't do a restaurant. Then 36 00:01:32,400 --> 00:01:34,960 Speaker 4: we thought maybe a cafe, and then it was really 37 00:01:34,959 --> 00:01:38,120 Speaker 4: about a year ago. We were going on a trip 38 00:01:38,200 --> 00:01:40,320 Speaker 4: to how much An Island at the time. We came 39 00:01:40,360 --> 00:01:42,559 Speaker 4: home and I was like, Okay, I feel really emo 40 00:01:42,640 --> 00:01:44,520 Speaker 4: about going back to my day job. I really don't 41 00:01:44,520 --> 00:01:46,920 Speaker 4: want to go back. And he was like, okay, well 42 00:01:46,959 --> 00:01:48,760 Speaker 4: that's actually no way to live life, Like what would 43 00:01:48,760 --> 00:01:51,200 Speaker 4: you rather be doing? And I was like, well, obviously, babe, 44 00:01:51,240 --> 00:01:53,840 Speaker 4: I'd rather open up a wine bar or something. And 45 00:01:53,880 --> 00:01:56,920 Speaker 4: it wasn't really until it's a bit of a sad, 46 00:01:57,080 --> 00:01:59,040 Speaker 4: morbid story, but there was a person in the media 47 00:01:59,080 --> 00:01:59,760 Speaker 4: that passed. 48 00:01:59,480 --> 00:02:00,640 Speaker 2: Away a year ago. 49 00:02:01,080 --> 00:02:03,880 Speaker 4: He was only thirty years old, and I was in 50 00:02:04,160 --> 00:02:07,080 Speaker 4: the vicinity of where it happened, and when I came 51 00:02:07,120 --> 00:02:10,080 Speaker 4: home that night, he really hit Taylor and I and 52 00:02:10,600 --> 00:02:13,359 Speaker 4: we were kind of like, crap. It really shows how 53 00:02:13,480 --> 00:02:15,519 Speaker 4: short life is. This guy is only a few years 54 00:02:15,520 --> 00:02:18,440 Speaker 4: older than us, in a similar industry to me, and 55 00:02:18,480 --> 00:02:20,960 Speaker 4: it was really the catalyst to be like, Okay, as 56 00:02:21,000 --> 00:02:23,000 Speaker 4: cliche as it sounds, you really don't know how long 57 00:02:23,040 --> 00:02:24,560 Speaker 4: you have and why would we want to look back 58 00:02:24,600 --> 00:02:27,680 Speaker 4: on our twenties with any regret. You know, money means 59 00:02:27,760 --> 00:02:29,600 Speaker 4: nothing at the end of the day when it's your life. 60 00:02:29,639 --> 00:02:32,040 Speaker 4: So let's just sell everything we have in try and 61 00:02:32,120 --> 00:02:32,239 Speaker 4: do it. 62 00:02:32,280 --> 00:02:34,120 Speaker 3: And you've got a bit of financial freedom when you 63 00:02:34,120 --> 00:02:36,600 Speaker 3: don't have kids and you don't have exactly. But also 64 00:02:36,639 --> 00:02:38,520 Speaker 3: when you're young, you think you've got to follow this 65 00:02:39,440 --> 00:02:42,239 Speaker 3: like corporate Ladder or go to UNI and do this 66 00:02:42,360 --> 00:02:43,640 Speaker 3: and follow the rule. 67 00:02:43,760 --> 00:02:46,720 Speaker 5: Now I've just realized that this has popped up from 68 00:02:46,760 --> 00:02:51,240 Speaker 5: time to time in my algorithm clean be it on Instagram, 69 00:02:51,280 --> 00:02:54,720 Speaker 5: be it on TikTok and you Are, or Grace's Wine 70 00:02:54,800 --> 00:02:57,200 Speaker 5: Room on socials has just exploded. 71 00:02:57,639 --> 00:02:58,480 Speaker 4: Yeah. Absolutely. 72 00:02:58,520 --> 00:02:58,600 Speaker 5: So. 73 00:02:58,720 --> 00:03:01,440 Speaker 4: My previous job was marketing, and that is my background, 74 00:03:01,520 --> 00:03:04,359 Speaker 4: and I think I always knew as a consumer that 75 00:03:04,480 --> 00:03:08,040 Speaker 4: I resonated more with founder led brands and people that 76 00:03:08,080 --> 00:03:10,520 Speaker 4: really show a face to the brand rather than just 77 00:03:10,520 --> 00:03:13,519 Speaker 4: an anonymous brand, especially in twenty twenty five when people 78 00:03:13,639 --> 00:03:16,079 Speaker 4: being so cautious about how they spend their money. Most 79 00:03:16,120 --> 00:03:18,560 Speaker 4: people want to support people these days, and just like 80 00:03:18,600 --> 00:03:19,760 Speaker 4: big corporations, and. 81 00:03:19,680 --> 00:03:22,560 Speaker 3: There's also so many of everything, right, so what makes 82 00:03:22,560 --> 00:03:23,239 Speaker 3: it stand out? 83 00:03:23,360 --> 00:03:27,600 Speaker 4: One hundred percent? So it was kind of that there 84 00:03:27,639 --> 00:03:29,520 Speaker 4: was a bit of thought to the strategy as to 85 00:03:29,560 --> 00:03:31,520 Speaker 4: how I would market the brand on socials and take 86 00:03:31,560 --> 00:03:33,720 Speaker 4: people along on the journey, But mostly it was actually 87 00:03:33,880 --> 00:03:36,960 Speaker 4: used because I was really lonely at the time when 88 00:03:36,960 --> 00:03:38,840 Speaker 4: I quit my job and everyone else was working nine 89 00:03:38,840 --> 00:03:40,160 Speaker 4: to five, So I kind of used it as a 90 00:03:40,200 --> 00:03:43,160 Speaker 4: way to connect with people online while I was doing this, 91 00:03:43,240 --> 00:03:46,160 Speaker 4: and if anyone had the answers that I didn't, I 92 00:03:46,240 --> 00:03:48,760 Speaker 4: was able to really kind of tap into that audience 93 00:03:48,840 --> 00:03:50,160 Speaker 4: and it just grew from there. 94 00:03:50,360 --> 00:03:54,600 Speaker 1: So the night flash forward, you open the wine room, 95 00:03:55,200 --> 00:03:57,720 Speaker 1: did it feel like friends coming in on the night, 96 00:03:57,800 --> 00:04:00,640 Speaker 1: like they're coming in they know you? They followed the journey? 97 00:04:01,120 --> 00:04:04,200 Speaker 4: Yeah, absolutely, and still to this day it's so crazy 98 00:04:04,240 --> 00:04:06,400 Speaker 4: the amount of people that come in and they say, 99 00:04:06,560 --> 00:04:09,200 Speaker 4: oh my gosh, Kelsey, I've watched your journey on TikTok. 100 00:04:09,200 --> 00:04:11,520 Speaker 4: I'm so excited to be here, and I'm like, oh 101 00:04:11,560 --> 00:04:12,840 Speaker 4: my gosh, this is like a low. 102 00:04:13,760 --> 00:04:15,480 Speaker 2: No, it's very smart. 103 00:04:15,800 --> 00:04:17,880 Speaker 1: Like you build the community and they want you to succeed. 104 00:04:18,000 --> 00:04:22,359 Speaker 3: Yeah, and people are like following everyday humans now on 105 00:04:22,400 --> 00:04:23,080 Speaker 3: social media. 106 00:04:23,640 --> 00:04:25,279 Speaker 2: You become rock stars. It's awesome. 107 00:04:25,320 --> 00:04:27,159 Speaker 1: Look at Naguma Hashi exactly. 108 00:04:28,440 --> 00:04:31,480 Speaker 3: But Kelsie, there will be people looking at that journey 109 00:04:31,480 --> 00:04:34,719 Speaker 3: as well, going, oh that was easy, but how hard 110 00:04:34,839 --> 00:04:35,080 Speaker 3: was it? 111 00:04:35,160 --> 00:04:37,200 Speaker 2: Yeah? These things don't come that easily, do they? 112 00:04:37,360 --> 00:04:39,920 Speaker 4: Oh? I was so naive and I Taylor and I 113 00:04:39,960 --> 00:04:42,159 Speaker 4: often say like, if we knew what we knew now, would. 114 00:04:42,000 --> 00:04:43,040 Speaker 5: We still have done it? 115 00:04:43,080 --> 00:04:43,800 Speaker 3: Because it is. 116 00:04:44,040 --> 00:04:46,039 Speaker 4: While it's the most rewarding thing I've ever done in 117 00:04:46,040 --> 00:04:49,360 Speaker 4: my life, and it has honestly changed my entire life 118 00:04:50,120 --> 00:04:52,440 Speaker 4: from where I was five years ago, one year ago. 119 00:04:52,720 --> 00:04:55,560 Speaker 4: But it is the bloody hardest thing I think I'll 120 00:04:55,560 --> 00:04:58,520 Speaker 4: ever do. It's relentless, so you can work sixteen to 121 00:04:58,520 --> 00:05:00,760 Speaker 4: twenty hours a day. When we were we were doing 122 00:05:00,760 --> 00:05:03,000 Speaker 4: twenty four hour stints in there, coming home having an 123 00:05:03,040 --> 00:05:06,320 Speaker 4: out going back. It's your baby, and it's open six 124 00:05:06,400 --> 00:05:07,360 Speaker 4: days a week as. 125 00:05:07,200 --> 00:05:09,440 Speaker 3: Well, and every day you're paying that lease and the 126 00:05:09,440 --> 00:05:12,960 Speaker 3: place isn't running. It's just putting money what feels like 127 00:05:12,960 --> 00:05:13,440 Speaker 3: into a hole? 128 00:05:13,480 --> 00:05:15,680 Speaker 4: Right, yeah, exactly. And then also I've never been a 129 00:05:15,680 --> 00:05:18,440 Speaker 4: people leader before and now I have fifteen staff that all. 130 00:05:18,279 --> 00:05:20,120 Speaker 2: The same stuff, that are all the same. 131 00:05:19,960 --> 00:05:20,560 Speaker 4: Age as me. 132 00:05:21,720 --> 00:05:24,200 Speaker 2: So it's learning how to play run, it's. 133 00:05:24,080 --> 00:05:27,560 Speaker 4: Learning how to manage people and set boundaries. But they're 134 00:05:27,600 --> 00:05:29,120 Speaker 4: also sometimes a little bit older than me. 135 00:05:29,320 --> 00:05:31,039 Speaker 5: What type of people are you getting through? Are you 136 00:05:31,120 --> 00:05:32,040 Speaker 5: just getting gen. 137 00:05:32,480 --> 00:05:35,800 Speaker 2: Za's gen zs g z as well? 138 00:05:35,880 --> 00:05:37,640 Speaker 5: I was getting oldies through as well. 139 00:05:37,680 --> 00:05:39,960 Speaker 3: Down to Rock Road last night leaving dinner and there 140 00:05:40,040 --> 00:05:42,680 Speaker 3: was a couple in their probably fifties that were like, 141 00:05:42,720 --> 00:05:44,640 Speaker 3: we should pop into Gracie's Wine par. 142 00:05:46,200 --> 00:05:49,440 Speaker 4: We definitely welcome everyone, and we do get a lot 143 00:05:49,480 --> 00:05:51,680 Speaker 4: of the locals in South Araa that come in for 144 00:05:51,760 --> 00:05:56,280 Speaker 4: their casual beer or prosecco. But I would say the 145 00:05:56,320 --> 00:05:59,280 Speaker 4: majority of our demographics sit between twenty five to thirty 146 00:05:59,279 --> 00:06:02,240 Speaker 4: five year old. 147 00:06:02,720 --> 00:06:05,440 Speaker 2: Your hitting zone, Okay, these two are bad. What about me? 148 00:06:05,720 --> 00:06:06,400 Speaker 2: I'm thirty eight. 149 00:06:06,560 --> 00:06:08,160 Speaker 1: They do a seniors on Thursday. 150 00:06:08,200 --> 00:06:10,440 Speaker 2: Can I make it? Paul can't come, That's where I'll 151 00:06:10,480 --> 00:06:11,760 Speaker 2: go time away from here. 152 00:06:11,800 --> 00:06:15,800 Speaker 1: You have to wait out the front pre he can 153 00:06:15,839 --> 00:06:20,159 Speaker 1: wait for Clinton. Well, look, we wanted to get you 154 00:06:20,200 --> 00:06:22,680 Speaker 1: in because we just saw what a really cool, interesting 155 00:06:22,680 --> 00:06:24,359 Speaker 1: way of launching business here in Melbourne. 156 00:06:24,440 --> 00:06:24,960 Speaker 2: Well done. 157 00:06:25,000 --> 00:06:28,120 Speaker 1: It's such a good attitude. 158 00:06:25,960 --> 00:06:27,960 Speaker 2: To do that stuff. 159 00:06:28,080 --> 00:06:29,960 Speaker 4: Thanks guys, thanks so much, and. 160 00:06:29,880 --> 00:06:32,040 Speaker 1: Everyone should get out and support it. So it's on 161 00:06:32,120 --> 00:06:34,320 Speaker 1: two rac Road Gracie's Wine Room. 162 00:06:34,600 --> 00:06:36,240 Speaker 2: Look for Clinton on a table. 163 00:06:36,279 --> 00:06:39,560 Speaker 3: Look out the front for the what's a good wine? 164 00:06:40,440 --> 00:06:41,600 Speaker 1: Can you trust a bottle? O? 165 00:06:44,880 --> 00:06:45,200 Speaker 3: Lauren? 166 00:06:45,839 --> 00:06:49,760 Speaker 2: Lauren, wake up feeling good? Follow them. I'm on the socials.