1 00:00:06,000 --> 00:00:08,559 Speaker 1: Welcome to Fear and Greed one on one. I'm sure, Alma. 2 00:00:08,760 --> 00:00:11,760 Speaker 1: We love a good entrepreneur success story on this podcast. 3 00:00:11,880 --> 00:00:15,760 Speaker 1: My guest today is Britney. Britney wears many hats. She 4 00:00:15,880 --> 00:00:19,200 Speaker 1: first made her name as an influencer on YouTube before 5 00:00:19,200 --> 00:00:22,880 Speaker 1: starting her own fashion business, Fate the Label. That's fayt 6 00:00:23,120 --> 00:00:26,360 Speaker 1: Fate the Label, which has grown and grown and grown. 7 00:00:26,640 --> 00:00:28,479 Speaker 1: At the same time. She's written a book called Just 8 00:00:28,520 --> 00:00:31,560 Speaker 1: Getting Started and hosts the Big Business podcast here at Nova. 9 00:00:31,880 --> 00:00:35,040 Speaker 1: This episode today is supported by zero. Britney Sauna is 10 00:00:35,040 --> 00:00:36,040 Speaker 1: Welcome to Fear and Greed. 11 00:00:36,280 --> 00:00:38,120 Speaker 2: Thanks for having me. I'm glad to be here. 12 00:00:38,320 --> 00:00:40,600 Speaker 1: Now let's start with the YouTube story. So you're actually 13 00:00:40,680 --> 00:00:43,680 Speaker 1: high school dropout? Is that right? Yes, proud, proud high 14 00:00:43,680 --> 00:00:44,320 Speaker 1: school dropout. 15 00:00:44,400 --> 00:00:46,720 Speaker 2: I hated school when I was there. 16 00:00:46,800 --> 00:00:48,680 Speaker 3: It's not that I was bad at school, like I 17 00:00:48,720 --> 00:00:51,120 Speaker 3: did well with topics that I was the subjects that 18 00:00:51,159 --> 00:00:53,680 Speaker 3: I was doing, but I just didn't want to be there. 19 00:00:54,040 --> 00:00:57,160 Speaker 3: I was so eager to earn money, and when I 20 00:00:57,240 --> 00:00:59,920 Speaker 3: was really young, I remember trying to do anything for 21 00:01:00,040 --> 00:01:02,160 Speaker 3: pocket money when I was a kid. Got my first 22 00:01:02,200 --> 00:01:03,920 Speaker 3: job at Macis when I was fourteen. As soon as 23 00:01:03,920 --> 00:01:05,640 Speaker 3: I was old enough to work there. I just was 24 00:01:05,680 --> 00:01:09,200 Speaker 3: always obsessed with, I guess being independent. I didn't know 25 00:01:09,480 --> 00:01:12,319 Speaker 3: that I was obsessed with, like wanting to become an entrepreneur, 26 00:01:12,360 --> 00:01:14,759 Speaker 3: because I didn't know what that was. But yeah, as 27 00:01:14,760 --> 00:01:16,360 Speaker 3: soon as I could, I remember it was. I was 28 00:01:16,400 --> 00:01:18,640 Speaker 3: in year ten and I just desperately didn't want to 29 00:01:18,680 --> 00:01:20,880 Speaker 3: be at school. So I went down the avenue of Okay, 30 00:01:20,880 --> 00:01:23,560 Speaker 3: I'm going to become a hairdressing apprentice, like just anything 31 00:01:23,560 --> 00:01:26,959 Speaker 3: to get me out of school. But that flopped. I 32 00:01:27,000 --> 00:01:28,520 Speaker 3: did a few trials and never got the job. But 33 00:01:28,560 --> 00:01:30,240 Speaker 3: maybe it was the universe saying You're not meant to 34 00:01:30,240 --> 00:01:33,720 Speaker 3: be a hairdresser. But yeah, dropped out of school and 35 00:01:33,840 --> 00:01:36,680 Speaker 3: I was a waitress. And then I worked in over 36 00:01:36,720 --> 00:01:39,119 Speaker 3: twenty different jobs from the ages of fourteen to twenty 37 00:01:39,200 --> 00:01:43,320 Speaker 3: one because I just would get a job, and you know, 38 00:01:43,480 --> 00:01:45,480 Speaker 3: I would know within like a couple of weeks if 39 00:01:45,520 --> 00:01:47,280 Speaker 3: I didn't like it or not, and I'd be onto 40 00:01:47,280 --> 00:01:50,240 Speaker 3: the next. So I worked in every single industry possible, 41 00:01:50,280 --> 00:01:55,400 Speaker 3: from retail, fast food, hospitality, sales, worked nine to five 42 00:01:55,440 --> 00:01:59,080 Speaker 3: admin roles, and all the while I had this YouTube 43 00:01:59,160 --> 00:02:02,000 Speaker 3: channel that I started in high school. It was really 44 00:02:02,040 --> 00:02:04,760 Speaker 3: new the whole YouTube thing, and I thought this is cool, like, 45 00:02:04,920 --> 00:02:06,960 Speaker 3: this is fun. And I always thought I was a 46 00:02:06,960 --> 00:02:09,120 Speaker 3: bit of an entertainer, I guess. So I was just 47 00:02:09,120 --> 00:02:12,720 Speaker 3: making vlogs about my life. Nothing special, like nothing special. 48 00:02:12,880 --> 00:02:15,880 Speaker 3: It was just a hobby. And I did that for 49 00:02:15,919 --> 00:02:19,120 Speaker 3: many years, all the while working tons of different jobs. 50 00:02:19,560 --> 00:02:21,440 Speaker 3: I tried a lot of little side hustles back in 51 00:02:21,480 --> 00:02:23,760 Speaker 3: the day too. I was just always wanting to do something. 52 00:02:24,040 --> 00:02:26,400 Speaker 3: I just didn't know what it was. And then, yeah, 53 00:02:26,400 --> 00:02:28,600 Speaker 3: fast forward to when I was twenty one. I had 54 00:02:28,639 --> 00:02:31,240 Speaker 3: eighty thousand YouTube subscribers at the time, which was a 55 00:02:31,280 --> 00:02:33,960 Speaker 3: big deal back then, and I started earning a little 56 00:02:33,960 --> 00:02:36,000 Speaker 3: bit of money on the ads that were running on 57 00:02:36,040 --> 00:02:39,160 Speaker 3: my YouTube videos. I was working nine to five, probably 58 00:02:39,200 --> 00:02:42,000 Speaker 3: taking home six hundred bucks a week, and my goal 59 00:02:42,320 --> 00:02:44,280 Speaker 3: was to earn a thousand dollars a week. That was 60 00:02:44,280 --> 00:02:46,520 Speaker 3: my dream when I was twenty one, and so I 61 00:02:46,560 --> 00:02:48,560 Speaker 3: was earning a little bit of money off this YouTube channel. 62 00:02:48,760 --> 00:02:50,840 Speaker 3: This is when we saw brands starting to clue on 63 00:02:50,880 --> 00:02:53,040 Speaker 3: to people like me that had eighty thousand subscribers. 64 00:02:53,120 --> 00:02:53,919 Speaker 2: And I was starting to. 65 00:02:53,880 --> 00:02:56,400 Speaker 3: Do little paid promos, you know, promoting stuff with my 66 00:02:56,440 --> 00:02:59,280 Speaker 3: YouTube videos and So I had this full time job 67 00:02:59,280 --> 00:03:01,520 Speaker 3: that I absolutely had, working in an office, and I thought, 68 00:03:01,680 --> 00:03:03,760 Speaker 3: you know what, I'm gonna quit my job and try 69 00:03:03,760 --> 00:03:05,160 Speaker 3: and make this YouTube thing work for me. 70 00:03:05,840 --> 00:03:06,520 Speaker 1: So what did you do? 71 00:03:07,040 --> 00:03:07,840 Speaker 2: I quit my job. 72 00:03:08,200 --> 00:03:10,400 Speaker 3: I text my boss and said I quit, which was 73 00:03:10,440 --> 00:03:13,560 Speaker 3: really unprofessional of me, but I just didn't care. And 74 00:03:13,639 --> 00:03:16,440 Speaker 3: I then spent the next three years from twenty one 75 00:03:16,520 --> 00:03:19,600 Speaker 3: to twenty four, hustling on that YouTube channel and also 76 00:03:19,880 --> 00:03:23,519 Speaker 3: organically promoting this cool app called Instagram that I was 77 00:03:23,560 --> 00:03:26,160 Speaker 3: on as well, and the YouTube channel went from eighty 78 00:03:26,200 --> 00:03:28,600 Speaker 3: thousand to over a million subscribers in three years. 79 00:03:29,040 --> 00:03:31,200 Speaker 1: When you say hustling, what's that actually mean? 80 00:03:31,480 --> 00:03:35,520 Speaker 3: Uploading four or five videos a week every week and 81 00:03:35,600 --> 00:03:38,480 Speaker 3: just being super consistent with it and building an audience. 82 00:03:38,920 --> 00:03:41,600 Speaker 1: And you're I mean, now, I don't know what it 83 00:03:41,640 --> 00:03:45,120 Speaker 1: was like then, But now you're talking about renovating or 84 00:03:45,200 --> 00:03:47,960 Speaker 1: creating a store for Fate the label. You're talking about 85 00:03:47,960 --> 00:03:50,560 Speaker 1: your relationship with AJ, you're talking about relationship with your 86 00:03:50,560 --> 00:03:54,080 Speaker 1: best friend, you're talking about products. It's not like there's 87 00:03:54,120 --> 00:03:55,560 Speaker 1: an absolute theme. 88 00:03:56,080 --> 00:03:59,160 Speaker 3: No, I've always been like a mixed bag of lollies 89 00:03:59,160 --> 00:04:02,640 Speaker 3: when it comes to what I online. Whilst now, you know, 90 00:04:02,680 --> 00:04:04,880 Speaker 3: I'm well into my business journey, so my content is 91 00:04:04,960 --> 00:04:08,280 Speaker 3: kind of angling more towards like my entrepreneurship. But even 92 00:04:08,280 --> 00:04:10,520 Speaker 3: back then and when I was making my YouTube videos, 93 00:04:10,560 --> 00:04:13,240 Speaker 3: it was just whatever I was feeling, like making videos about, 94 00:04:13,240 --> 00:04:15,640 Speaker 3: whether it's a video of me going to the shops, 95 00:04:15,760 --> 00:04:18,120 Speaker 3: a video of me doing my makeup, trying out some 96 00:04:18,160 --> 00:04:19,680 Speaker 3: new lollies that I bought in America. 97 00:04:19,880 --> 00:04:22,279 Speaker 2: Like, it was just videos. 98 00:04:21,600 --> 00:04:24,599 Speaker 3: Like for entertainment really, and they were like quite embarrassing 99 00:04:24,600 --> 00:04:26,440 Speaker 3: when I think about it, but you know, they were 100 00:04:26,480 --> 00:04:28,240 Speaker 3: cool at the time and people loved it. 101 00:04:28,920 --> 00:04:31,640 Speaker 1: So you did that and you built your audience. And 102 00:04:31,760 --> 00:04:34,760 Speaker 1: how quickly did that audience build me? It took years, 103 00:04:34,800 --> 00:04:35,960 Speaker 1: not month, It took years. 104 00:04:36,040 --> 00:04:36,320 Speaker 2: Yeah. 105 00:04:36,360 --> 00:04:38,839 Speaker 3: So, like I said, I started the YouTube channel maybe 106 00:04:38,839 --> 00:04:41,520 Speaker 3: when I was about fifteen. So from fifteen to twenty one, 107 00:04:41,640 --> 00:04:44,360 Speaker 3: I got to eighty thousand subscribers because YouTube was so new, 108 00:04:44,800 --> 00:04:47,560 Speaker 3: and then over three years I went from eighty thousand 109 00:04:47,640 --> 00:04:49,920 Speaker 3: to a million. That's how long it took. 110 00:04:50,040 --> 00:04:53,320 Speaker 1: Well, and then Instagram. You've got six hundred. 111 00:04:53,080 --> 00:04:55,920 Speaker 3: Thousand, yeah, six hundred thousand on Instagram. So Instagram came 112 00:04:55,960 --> 00:04:58,080 Speaker 3: out while I was building this YouTube channel. 113 00:04:58,200 --> 00:04:58,839 Speaker 2: So naturally. 114 00:04:58,880 --> 00:05:01,120 Speaker 3: I made a profile on Instagram, and then I would 115 00:05:01,120 --> 00:05:02,960 Speaker 3: say at the end of my videos, anyway, come follow 116 00:05:02,960 --> 00:05:05,240 Speaker 3: me on Instagram. Like it was just this organic push 117 00:05:05,480 --> 00:05:07,000 Speaker 3: to get people to follow me on Instagram. 118 00:05:07,000 --> 00:05:08,360 Speaker 2: And when Instagram first came. 119 00:05:08,240 --> 00:05:10,200 Speaker 3: Out, it was a photo app, so you'd just be 120 00:05:10,200 --> 00:05:12,680 Speaker 3: sharing selfies or photos of your food and whatever. And 121 00:05:12,720 --> 00:05:15,840 Speaker 3: we've seen Instagram evolve since then and now it's all 122 00:05:15,880 --> 00:05:18,880 Speaker 3: about the reels and the videos and the content. But yeah, 123 00:05:18,920 --> 00:05:22,159 Speaker 3: it's just been one massive, organic journey to build my 124 00:05:22,240 --> 00:05:23,120 Speaker 3: social profiles. 125 00:05:23,520 --> 00:05:26,320 Speaker 1: Was there a moment where you thought, Wow, have this 126 00:05:26,440 --> 00:05:29,920 Speaker 1: massive social profile, I've got to do something with it. 127 00:05:30,080 --> 00:05:33,080 Speaker 3: I always knew in the back of my mind when 128 00:05:33,120 --> 00:05:35,040 Speaker 3: I was you know, when I'd quit my job and 129 00:05:35,080 --> 00:05:37,160 Speaker 3: then I was a full time influencer, if you want 130 00:05:37,160 --> 00:05:39,640 Speaker 3: to use that word. I always knew deep down that 131 00:05:39,760 --> 00:05:42,080 Speaker 3: it wasn't sustainable and that I couldn't do it forever 132 00:05:42,360 --> 00:05:45,680 Speaker 3: because I, like, weirdly enough, I knew I was destined 133 00:05:45,680 --> 00:05:46,839 Speaker 3: to do something big in life. 134 00:05:46,920 --> 00:05:48,520 Speaker 2: I've felt that way since I was a kid. 135 00:05:48,880 --> 00:05:50,960 Speaker 3: I used to do dancing when I was a kid, 136 00:05:50,960 --> 00:05:52,800 Speaker 3: and I just remember like being up on the stage 137 00:05:52,800 --> 00:05:55,560 Speaker 3: and like having this feeling of like I'm gonna do 138 00:05:55,680 --> 00:05:59,599 Speaker 3: something great and very call that you know, whatever you want, 139 00:05:59,640 --> 00:06:01,360 Speaker 3: But I just it's always new And that might sound 140 00:06:01,400 --> 00:06:03,240 Speaker 3: stupid to say, but I feel like if you know, 141 00:06:03,839 --> 00:06:05,679 Speaker 3: like you just know I'm going to do great things. 142 00:06:05,800 --> 00:06:07,360 Speaker 3: It was just a matter of me figuring it out, 143 00:06:07,520 --> 00:06:10,039 Speaker 3: figuring out what it was. And so when it come 144 00:06:10,120 --> 00:06:13,479 Speaker 3: to starting Fate, I was twenty four when I launched Fate, 145 00:06:13,920 --> 00:06:17,039 Speaker 3: and prior to that, I dabbled in a few other businesses. 146 00:06:17,080 --> 00:06:19,679 Speaker 3: So Fate wasn't like my first business that I'd ever tried. 147 00:06:20,040 --> 00:06:21,960 Speaker 3: I had like a spray tanning business when I was 148 00:06:22,000 --> 00:06:24,479 Speaker 3: a teenager. I taught myself how to do makeup, and 149 00:06:24,520 --> 00:06:28,760 Speaker 3: I had like a freelance makeup mobile service. I tried 150 00:06:28,760 --> 00:06:31,720 Speaker 3: to decorate iPhone cases and sell them on Facebook at 151 00:06:31,720 --> 00:06:33,720 Speaker 3: one point there, like I went to Spotlight and bought 152 00:06:33,760 --> 00:06:35,360 Speaker 3: some like gems and put them on. 153 00:06:35,279 --> 00:06:37,640 Speaker 2: Facebook saying buy these for fifteen dollars. This sold none. 154 00:06:37,680 --> 00:06:40,320 Speaker 2: But like I just loved just trying to do something. 155 00:06:40,400 --> 00:06:43,880 Speaker 3: Yeah, So when it come to launching Fate, I always say, 156 00:06:43,920 --> 00:06:46,360 Speaker 3: you know, I didn't have some big, grand business plan. 157 00:06:46,480 --> 00:06:49,040 Speaker 3: It was just another one of those ideas. The difference 158 00:06:49,200 --> 00:06:50,920 Speaker 3: was I had that big audience. 159 00:06:51,200 --> 00:06:53,640 Speaker 1: Okay, so we come to Fate straight after the break. 160 00:06:53,680 --> 00:07:00,839 Speaker 1: Stay with me, Brittany will be back in a minute. 161 00:07:02,200 --> 00:07:06,080 Speaker 1: My guest this morning is Britney Saunder's entrepreneur and podcaster. Okay, 162 00:07:06,200 --> 00:07:09,760 Speaker 1: so had you decided to start Fate? Why Fate? 163 00:07:10,720 --> 00:07:14,760 Speaker 3: Why did I decide to go into fashion again? It like, 164 00:07:14,960 --> 00:07:17,280 Speaker 3: obviously I love fashion. I feel like every young girl 165 00:07:17,320 --> 00:07:20,560 Speaker 3: growing up loves fashion, but it wasn't my true passion 166 00:07:20,600 --> 00:07:22,920 Speaker 3: at the time. I just wanted to try another thing. 167 00:07:23,160 --> 00:07:26,640 Speaker 3: Ye And it's funny to say now because we're dominating 168 00:07:26,720 --> 00:07:29,480 Speaker 3: the women's fashion space, but back then, it really was 169 00:07:29,560 --> 00:07:31,120 Speaker 3: just me going, yeah, I'm going to give this a go, 170 00:07:31,280 --> 00:07:33,400 Speaker 3: much like the spray tans, much like the makeup, much 171 00:07:33,440 --> 00:07:35,760 Speaker 3: like the phone cases and everything else I tried, much 172 00:07:35,800 --> 00:07:38,200 Speaker 3: like the YouTube channel. It was me just given something 173 00:07:38,200 --> 00:07:39,840 Speaker 3: else a go. But it just so happened to be 174 00:07:39,840 --> 00:07:43,040 Speaker 3: the one that's stuck. And I started Fate at home 175 00:07:43,480 --> 00:07:47,480 Speaker 3: in my garage. And when I started it, I had 176 00:07:47,560 --> 00:07:50,920 Speaker 3: obviously no experience in business, nothing, but I thought I'm 177 00:07:50,920 --> 00:07:52,520 Speaker 3: going to give it a go, and I didn't see 178 00:07:52,560 --> 00:07:56,280 Speaker 3: past that point. I hired my first employee to come 179 00:07:56,320 --> 00:07:59,640 Speaker 3: and work with me in my garage, just a casual 180 00:08:00,080 --> 00:08:01,440 Speaker 3: family friend's friend's. 181 00:08:01,200 --> 00:08:01,880 Speaker 2: Daughter, you know. 182 00:08:02,320 --> 00:08:05,000 Speaker 3: And she came and worked with me, you know, two 183 00:08:05,080 --> 00:08:07,160 Speaker 3: or three days a week, helping me pack the orders 184 00:08:07,200 --> 00:08:09,080 Speaker 3: and do the returns. I taught myself how to do 185 00:08:09,160 --> 00:08:12,520 Speaker 3: absolutely everything. I just googled everything, right, So. 186 00:08:12,880 --> 00:08:15,720 Speaker 1: What about the actual supply? Where did you get them from? 187 00:08:15,800 --> 00:08:16,480 Speaker 1: Did you google that? 188 00:08:16,800 --> 00:08:19,320 Speaker 3: Yeah? Googled that and like met some people that also 189 00:08:19,440 --> 00:08:22,480 Speaker 3: worked in fashion and they connected me with a few people. 190 00:08:22,960 --> 00:08:25,480 Speaker 3: Just learn how to do everything just by like chatting 191 00:08:25,480 --> 00:08:28,920 Speaker 3: with people, googling stuff. Remember googling how to ship parcels 192 00:08:28,960 --> 00:08:31,240 Speaker 3: in Australia. Oh, set up for Australia Post account, like, 193 00:08:31,280 --> 00:08:33,360 Speaker 3: you know, just figuring it out as I went. I 194 00:08:33,400 --> 00:08:36,560 Speaker 3: was absolutely clueless, but I was passionate and I think 195 00:08:36,640 --> 00:08:39,760 Speaker 3: that was why it worked out for me. And when 196 00:08:39,760 --> 00:08:41,720 Speaker 3: I started it in the shed and hired my first 197 00:08:41,720 --> 00:08:43,800 Speaker 3: employee and she would come over three days a week 198 00:08:43,920 --> 00:08:46,680 Speaker 3: to work in my house, I didn't think beyond that point, 199 00:08:47,080 --> 00:08:49,160 Speaker 3: Like I didn't have a goal, Like I didn't think 200 00:08:49,320 --> 00:08:51,559 Speaker 3: one day, We're going to be this big, massive women's 201 00:08:51,600 --> 00:08:53,680 Speaker 3: fashion bran. I'm gonna have stores everywhere and we're going 202 00:08:53,760 --> 00:08:56,360 Speaker 3: to have hundreds of thousands of customers Like I just 203 00:08:56,600 --> 00:08:58,200 Speaker 3: I did it because I wanted to do it in 204 00:08:58,200 --> 00:09:01,600 Speaker 3: that moment, and I had, oh, idea, what the next 205 00:09:01,760 --> 00:09:04,040 Speaker 3: you know, eight years would have in store for me? 206 00:09:04,400 --> 00:09:06,800 Speaker 1: So this is an impossible question. But eight years time 207 00:09:07,080 --> 00:09:10,160 Speaker 1: you run this great fashion label, You've got physical stores 208 00:09:10,160 --> 00:09:15,240 Speaker 1: in Melbourne, Brisbane, Newcastle, Sydney. You have turnover measured in 209 00:09:15,280 --> 00:09:16,439 Speaker 1: the millions. Is that right? 210 00:09:16,679 --> 00:09:17,400 Speaker 2: Thirty million? 211 00:09:17,800 --> 00:09:19,079 Speaker 1: Thirty million turnover? 212 00:09:20,640 --> 00:09:21,520 Speaker 2: Isn't that nuts? 213 00:09:21,720 --> 00:09:24,840 Speaker 1: You've got twenty seconds to tell me how you did it? 214 00:09:24,920 --> 00:09:25,720 Speaker 1: How did you do it? 215 00:09:26,640 --> 00:09:30,679 Speaker 3: I'm going to say it's come down to sheer determination 216 00:09:30,840 --> 00:09:33,880 Speaker 3: and self belief and not fucking around and just doing 217 00:09:33,920 --> 00:09:35,000 Speaker 3: something when you think of it. 218 00:09:35,120 --> 00:09:37,640 Speaker 2: I think a lot of people hesitate. 219 00:09:37,559 --> 00:09:39,440 Speaker 3: Or like, oh, I don't know if I should do that, 220 00:09:39,640 --> 00:09:41,839 Speaker 3: Whereas I've always been the person like, if I think 221 00:09:41,840 --> 00:09:43,480 Speaker 3: of something and I'm like, yep, this is a great idea, 222 00:09:43,559 --> 00:09:46,600 Speaker 3: make it happen, like, don't fluff around or go oh 223 00:09:46,679 --> 00:09:49,040 Speaker 3: but what will people say? What will the girls I 224 00:09:49,080 --> 00:09:51,480 Speaker 3: went to school? We say, just fucking do it? Yeah, 225 00:09:51,520 --> 00:09:53,000 Speaker 3: I reckon, That's how I've got where I've gotten. 226 00:09:53,360 --> 00:09:55,880 Speaker 1: Well, what about help? I mean, Aja your partner now 227 00:09:55,960 --> 00:10:00,600 Speaker 1: is the CFO of the business. Obviously, we have zero 228 00:10:00,880 --> 00:10:04,079 Speaker 1: helpings out with this, so you must use zero products. 229 00:10:04,240 --> 00:10:06,679 Speaker 1: How important or how hard was it to get your 230 00:10:06,720 --> 00:10:10,440 Speaker 1: head around all this other stuff. You might love fashion, 231 00:10:10,480 --> 00:10:11,840 Speaker 1: but finance is a whole different field. 232 00:10:11,920 --> 00:10:12,640 Speaker 2: Yeah, exactly right. 233 00:10:12,679 --> 00:10:16,680 Speaker 3: And when I started Fate, I wasn't doing anything right financially, 234 00:10:16,720 --> 00:10:18,720 Speaker 3: Like I didn't know the importance of even just like 235 00:10:19,240 --> 00:10:21,560 Speaker 3: having an accountant to help me with the things. And 236 00:10:21,600 --> 00:10:24,400 Speaker 3: so for the longest time, we didn't really have any software, 237 00:10:24,480 --> 00:10:26,320 Speaker 3: like we were just figuring it all out as we went. 238 00:10:26,360 --> 00:10:28,360 Speaker 3: Like this whole journey of Fate has been me figuring 239 00:10:28,360 --> 00:10:31,240 Speaker 3: it out. But now you know, we're logged into our 240 00:10:31,320 --> 00:10:35,400 Speaker 3: zero every single day. Aja kind of handles all of that. 241 00:10:35,480 --> 00:10:35,760 Speaker 1: Now. 242 00:10:36,360 --> 00:10:38,240 Speaker 3: Once upon a time I was doing like all of 243 00:10:38,240 --> 00:10:41,440 Speaker 3: the finances and our pays and the super and everything. 244 00:10:41,720 --> 00:10:44,760 Speaker 2: But he, for some reason took a liking to doing 245 00:10:44,800 --> 00:10:45,120 Speaker 2: all that. 246 00:10:45,200 --> 00:10:47,440 Speaker 1: And I'm like, this is fanta a Jay's an electrician 247 00:10:47,480 --> 00:10:49,400 Speaker 1: here who decided to have a change of heart. 248 00:10:49,720 --> 00:10:53,080 Speaker 3: Yeah yeah, so he absolutely loves all the numbers and 249 00:10:53,120 --> 00:10:55,960 Speaker 3: he looks like also just like all of our daily 250 00:10:56,000 --> 00:10:57,640 Speaker 3: sales and our profit and loss. 251 00:10:57,640 --> 00:10:59,000 Speaker 2: So he's really all over. 252 00:10:58,840 --> 00:11:03,000 Speaker 3: That and he uses zero just absolutely every single day. 253 00:11:03,040 --> 00:11:05,720 Speaker 3: He's jumping in there reconciling all of our invoices because 254 00:11:05,760 --> 00:11:08,000 Speaker 3: being such a big business with so many stores, so 255 00:11:08,040 --> 00:11:11,520 Speaker 3: many stuff, so many suppliers, like, the amount of transactions 256 00:11:11,520 --> 00:11:13,640 Speaker 3: that we have every day is just on another level. 257 00:11:13,880 --> 00:11:16,080 Speaker 3: And so he's in there every single day and it 258 00:11:16,160 --> 00:11:17,360 Speaker 3: really helps him in his role. 259 00:11:17,640 --> 00:11:19,720 Speaker 1: So where does fate go from here? Thirty million dollars, 260 00:11:19,720 --> 00:11:23,320 Speaker 1: you've got one, two, three, four or five physical stores? Yep, 261 00:11:23,920 --> 00:11:24,880 Speaker 1: what next? 262 00:11:25,120 --> 00:11:27,600 Speaker 3: That's a good question because if I think back to 263 00:11:27,800 --> 00:11:29,640 Speaker 3: eight years ago, like I did not think we would 264 00:11:29,640 --> 00:11:32,400 Speaker 3: be where we are now. I have very much just 265 00:11:33,040 --> 00:11:35,280 Speaker 3: been winging this entire business the whole way. 266 00:11:35,320 --> 00:11:36,839 Speaker 2: Like I'm going to be completely honest with you. 267 00:11:36,840 --> 00:11:39,120 Speaker 3: You're like, it's not a strategical plan, and yeah, next 268 00:11:39,200 --> 00:11:41,319 Speaker 3: year are doing this, the year after the we're doing that. 269 00:11:41,600 --> 00:11:43,000 Speaker 2: I just roll with the punchers. 270 00:11:43,160 --> 00:11:45,080 Speaker 1: Do how many people we have come into this studio? 271 00:11:45,400 --> 00:11:46,960 Speaker 1: So you have a plan, you go from A to 272 00:11:47,000 --> 00:11:48,559 Speaker 1: B to C to D and sometimes you've got to 273 00:11:48,600 --> 00:11:50,280 Speaker 1: go to Z before you get to deep. 274 00:11:50,520 --> 00:11:53,040 Speaker 3: Yeah, I've operated that way, and maybe that could be 275 00:11:53,040 --> 00:11:54,600 Speaker 3: the worst thing in the world. I'm sure that people 276 00:11:54,640 --> 00:11:58,080 Speaker 3: would hear that and absolutely shudder that I am just 277 00:11:58,160 --> 00:12:00,480 Speaker 3: kind of winging it. But absolutely everything that I've done 278 00:12:00,520 --> 00:12:02,880 Speaker 3: up until this point has basically been off the cuff. 279 00:12:03,240 --> 00:12:05,200 Speaker 3: And I listen to my community. You know, they're saying, 280 00:12:05,280 --> 00:12:07,439 Speaker 3: open a store here, you open a store there. Okay, 281 00:12:07,480 --> 00:12:09,720 Speaker 3: I'll look into it, go meet some real estate agents, 282 00:12:09,760 --> 00:12:11,280 Speaker 3: and you know, figure out the rest. 283 00:12:11,640 --> 00:12:13,640 Speaker 1: And were totally out of time here. But it's kind 284 00:12:13,640 --> 00:12:15,800 Speaker 1: of like analytics for one of a better term yours, 285 00:12:16,040 --> 00:12:17,160 Speaker 1: just put it in a different way, you to say, 286 00:12:17,240 --> 00:12:19,079 Speaker 1: speak to my listen to my community. 287 00:12:19,200 --> 00:12:21,680 Speaker 3: How important is that everything that we've done is because 288 00:12:21,720 --> 00:12:23,760 Speaker 3: of our community. You know, when you start a business 289 00:12:23,800 --> 00:12:25,920 Speaker 3: and it's a small business that you're doing everything yourself, 290 00:12:26,080 --> 00:12:28,440 Speaker 3: You almost start it selfishly because you want to have 291 00:12:28,559 --> 00:12:31,760 Speaker 3: your own business. But then if that little business turns 292 00:12:31,760 --> 00:12:33,840 Speaker 3: into something big, it's all of a sudden, actually not 293 00:12:34,000 --> 00:12:37,920 Speaker 3: about me at all. Our business is about our customers 294 00:12:38,120 --> 00:12:41,480 Speaker 3: and our staff. So everything that I do is for them. 295 00:12:41,520 --> 00:12:44,760 Speaker 3: Everything that I'm doing now is for our community. So 296 00:12:44,920 --> 00:12:47,880 Speaker 3: I listen to them every single day, and they're such 297 00:12:47,920 --> 00:12:51,240 Speaker 3: an inspiration and driving force behind fate and where we go. 298 00:12:51,440 --> 00:12:53,120 Speaker 2: So where to for Fate. 299 00:12:52,920 --> 00:12:56,520 Speaker 3: In the future, bigger, bigger, but also better and stronger. 300 00:12:56,600 --> 00:12:59,320 Speaker 3: I'm really focusing this year on our foundations because it 301 00:12:59,360 --> 00:13:01,600 Speaker 3: has grown so much much, especially in the last three years. 302 00:13:01,600 --> 00:13:03,680 Speaker 3: I want to say that I don't want Fate to 303 00:13:03,920 --> 00:13:06,959 Speaker 3: outgrow me or become out of control. So we've been 304 00:13:06,960 --> 00:13:09,960 Speaker 3: focusing a lot on our processes and our foundations this 305 00:13:10,040 --> 00:13:12,800 Speaker 3: year before we continue to scale bigger and bigger. But 306 00:13:13,480 --> 00:13:15,040 Speaker 3: I mean, the sky is a limit, but also like, 307 00:13:15,040 --> 00:13:16,640 Speaker 3: I'm so happy with where we are now and I 308 00:13:16,640 --> 00:13:19,000 Speaker 3: never could could have imagined that in a million years. 309 00:13:19,120 --> 00:13:20,640 Speaker 1: Rit thank you for talking to Fear and Greed. 310 00:13:20,760 --> 00:13:21,800 Speaker 2: Thanks so much for having me. 311 00:13:22,160 --> 00:13:25,360 Speaker 1: That was Britney Saunder's, founder of Fate, the label, host 312 00:13:25,440 --> 00:13:27,800 Speaker 1: of the Big Business podcast and user of Zero A 313 00:13:27,840 --> 00:13:30,559 Speaker 1: great supporter of this episode. This is Fear and Greed 314 00:13:30,559 --> 00:13:32,440 Speaker 1: one on one. Join us every morning for the full 315 00:13:32,480 --> 00:13:34,920 Speaker 1: episode of Fear and Greed business news you can use. 316 00:13:35,000 --> 00:13:41,800 Speaker 1: I'm chanelma Enjoy your day.