1 00:00:05,320 --> 00:00:06,720 Speaker 1: This is what the Flux. 2 00:00:06,800 --> 00:00:09,120 Speaker 2: I'm Brett and I'm Justin and it's Wednesday, the twenty 3 00:00:09,160 --> 00:00:09,920 Speaker 2: sixth of November. 4 00:00:10,280 --> 00:00:12,440 Speaker 1: What it feels like. Black Friday has been going on 5 00:00:12,480 --> 00:00:15,280 Speaker 1: for a whole month now, but it's officially kicking off 6 00:00:15,400 --> 00:00:17,759 Speaker 1: this Friday. This week, I was expected to spend a 7 00:00:17,800 --> 00:00:20,279 Speaker 1: record six point eight billion dollars on Black Friday and 8 00:00:20,440 --> 00:00:23,160 Speaker 1: Cyber Monday sales. And get this one, my friends, men 9 00:00:23,280 --> 00:00:27,160 Speaker 1: are expected to outspend their female counterparts. So stay responsible 10 00:00:27,160 --> 00:00:29,520 Speaker 1: out there, Flux family, I repeat, stay. 11 00:00:29,320 --> 00:00:32,240 Speaker 2: Respond responsible, Sam As we get to the end of 12 00:00:32,280 --> 00:00:34,000 Speaker 2: the month and you may be spending a little bit 13 00:00:34,000 --> 00:00:36,239 Speaker 2: more this month because of Black Friday. Now is the 14 00:00:36,240 --> 00:00:39,000 Speaker 2: perfect time to take stock of all of your spending 15 00:00:39,080 --> 00:00:41,360 Speaker 2: and saving. In the Flux Budgeting Tool, we check all 16 00:00:41,360 --> 00:00:43,600 Speaker 2: your expenses, all your savings in the one spot and 17 00:00:43,760 --> 00:00:45,960 Speaker 2: categorize it so you know where all that Black Friday 18 00:00:45,960 --> 00:00:47,920 Speaker 2: money's gone. Make sure to download the Flux app and 19 00:00:48,000 --> 00:00:49,080 Speaker 2: check out the budgeting tool. 20 00:00:49,200 --> 00:00:52,159 Speaker 1: Three revolutionary stories today, Juzzy Boy, let's do it for 21 00:00:52,320 --> 00:00:55,680 Speaker 1: our first. TikTok has bought the naming rights to rebrand 22 00:00:55,720 --> 00:01:00,320 Speaker 1: a major Sydney venue as TikTok entertainment center to ktok 23 00:01:00,440 --> 00:01:03,040 Speaker 1: is everywhere. What's going on here? All right? So TikTok 24 00:01:03,080 --> 00:01:06,360 Speaker 1: has grown into one of the biggest social media platforms 25 00:01:06,360 --> 00:01:07,080 Speaker 1: in the world. 26 00:01:07,280 --> 00:01:11,440 Speaker 2: Right now, there's almost one point six billion monthly global users. 27 00:01:11,200 --> 00:01:13,600 Speaker 1: And that's more than the entire population of China. Juzzy 28 00:01:13,640 --> 00:01:16,760 Speaker 1: boy learning how to dance to the fate of Ophelia. 29 00:01:16,360 --> 00:01:18,480 Speaker 2: Learning how to swallow their child through TikTok. 30 00:01:18,560 --> 00:01:20,160 Speaker 1: Oh, they're learning how to lip sync yep. 31 00:01:20,200 --> 00:01:22,440 Speaker 2: And the man It's likely the total active us in 32 00:01:22,480 --> 00:01:24,919 Speaker 2: Australia might take a hit on TikTok when the social 33 00:01:24,920 --> 00:01:27,560 Speaker 2: media ban for under sixteens takes effect in a few weeks. 34 00:01:27,640 --> 00:01:29,880 Speaker 1: But the talk isn't letting this get to them because 35 00:01:29,920 --> 00:01:32,319 Speaker 1: they found a new way to stay relevant in Australia. 36 00:01:32,400 --> 00:01:34,920 Speaker 2: Yep. Just this week, TikTok has bought the naming rights 37 00:01:34,920 --> 00:01:37,840 Speaker 2: to a major Sydney venue on the Darling Harbor yeap. 38 00:01:37,840 --> 00:01:41,080 Speaker 1: The Sydney Entertainment Center will now be formerly known as 39 00:01:41,200 --> 00:01:43,280 Speaker 1: the TikTok Entertainment Center. 40 00:01:43,560 --> 00:01:46,000 Speaker 2: And TikTok have kicked up this new partnership by hosting 41 00:01:46,080 --> 00:01:47,720 Speaker 2: their awards night there this week. 42 00:01:47,880 --> 00:01:51,000 Speaker 1: Yep, TikTok is officially venturing from the online entertainment territory 43 00:01:51,000 --> 00:01:53,280 Speaker 1: to the live entertainment territory. 44 00:01:53,040 --> 00:01:54,680 Speaker 2: Or part of their plan to get in front of 45 00:01:54,760 --> 00:01:56,960 Speaker 2: gen Z and millennials wherever they are. 46 00:01:57,040 --> 00:01:58,360 Speaker 1: M So, what's the key learning hit? 47 00:01:58,440 --> 00:02:01,360 Speaker 2: Well, gen Z's always online, it's their shift to offline 48 00:02:01,360 --> 00:02:04,000 Speaker 2: culture that's also shaping brand strategies. 49 00:02:04,040 --> 00:02:07,400 Speaker 1: TikTok's massive success brought a new way of consuming media. 50 00:02:07,200 --> 00:02:09,960 Speaker 2: Think short form videos, but this also led to brain 51 00:02:10,040 --> 00:02:11,720 Speaker 2: WRT and scroll fatigue as well. 52 00:02:11,800 --> 00:02:14,560 Speaker 1: That's why young people are consciously replacing screen time with 53 00:02:14,600 --> 00:02:15,920 Speaker 1: offline activities YEP. 54 00:02:16,000 --> 00:02:18,320 Speaker 2: In fact, be Man forty four percent of Australian gen 55 00:02:18,440 --> 00:02:20,880 Speaker 2: zs so that they've intentionally cut screen time in the 56 00:02:20,919 --> 00:02:23,720 Speaker 2: past six months, according to the Consumer Digital Media Study. 57 00:02:23,760 --> 00:02:26,480 Speaker 1: So TikTok doesn't only want to have your mind share online, 58 00:02:26,560 --> 00:02:28,760 Speaker 1: it wants to be at concerts with you as well. 59 00:02:29,160 --> 00:02:31,640 Speaker 2: Yeah, and TikTok isn't the only tech brand shifting to 60 00:02:31,720 --> 00:02:33,200 Speaker 2: in person experiences. Be Man. 61 00:02:33,240 --> 00:02:36,120 Speaker 1: Earlier this month, Netflix announced the launch of their amusement 62 00:02:36,160 --> 00:02:39,760 Speaker 1: park called Netflix House in the US not quite Disneyland. 63 00:02:39,840 --> 00:02:42,840 Speaker 2: The fans get to experience their favorite shows in person, 64 00:02:42,960 --> 00:02:46,720 Speaker 2: like Bridget and minigal for squid Game virtual reality. So 65 00:02:46,760 --> 00:02:48,600 Speaker 2: b Man, it seems like TikTok is betting on the 66 00:02:48,680 --> 00:02:51,520 Speaker 2: launch of TikTok Entertainment center and live events to keep 67 00:02:51,520 --> 00:02:52,760 Speaker 2: them in front of mind. 68 00:02:52,720 --> 00:02:55,519 Speaker 1: Even if users are reducing their screen time. 69 00:02:56,120 --> 00:02:59,120 Speaker 2: For our second story, two Oussie tech founders have just 70 00:02:59,200 --> 00:03:03,280 Speaker 2: sold their software monitoring startup more than five billion dollars. 71 00:03:03,080 --> 00:03:05,799 Speaker 1: Out of nowhere. Jussie boy, this is huge. What's the 72 00:03:05,880 --> 00:03:06,880 Speaker 1: latest with this one? Okay? 73 00:03:06,919 --> 00:03:08,720 Speaker 2: So the two founders are Aussies who moved to the 74 00:03:08,800 --> 00:03:10,600 Speaker 2: US after university. 75 00:03:10,200 --> 00:03:13,239 Speaker 1: Because they just weren't enough high paying tech gigs in Australia. 76 00:03:13,320 --> 00:03:14,680 Speaker 1: Back in twenty ten and be Man. 77 00:03:14,680 --> 00:03:16,880 Speaker 2: While working at Uber, they built a system that could 78 00:03:16,880 --> 00:03:20,320 Speaker 2: track ubers millions of riders and drivers in at real time. 79 00:03:20,240 --> 00:03:22,679 Speaker 1: Basically the world's most sophisticated stalker tool. 80 00:03:23,240 --> 00:03:25,360 Speaker 2: Then in twenty nineteen they left the tech gigs and 81 00:03:25,400 --> 00:03:29,720 Speaker 2: started Kronosphere, which is a real time software monitoring company. 82 00:03:29,440 --> 00:03:32,280 Speaker 1: Or as they like to call it, an observability platform 83 00:03:32,320 --> 00:03:33,040 Speaker 1: for big companies. 84 00:03:33,160 --> 00:03:35,360 Speaker 2: And b Man, Cronisphere has grown to have clients like 85 00:03:35,400 --> 00:03:38,600 Speaker 2: Snap and Walmart, door Dash, even Coombank. 86 00:03:38,320 --> 00:03:40,560 Speaker 1: And earlier this year they reported one hundred and sixty 87 00:03:40,560 --> 00:03:42,440 Speaker 1: million US dollars in annualized revenue. 88 00:03:42,440 --> 00:03:45,880 Speaker 2: Next minute, Palo Alto Networks has acquired Cronosphere for three 89 00:03:45,920 --> 00:03:49,320 Speaker 2: point three billion US dollars or five billion Australian dollars. 90 00:03:49,440 --> 00:03:51,720 Speaker 1: Yep, It's official. The nerdiest tools on the Internet are 91 00:03:51,760 --> 00:03:52,920 Speaker 1: the most valuable. 92 00:03:53,120 --> 00:03:55,720 Speaker 2: And with the outages at Amazon Web Services and cloud 93 00:03:55,760 --> 00:03:59,640 Speaker 2: Flare recently, observability platforms are becoming even more valuable. 94 00:04:00,080 --> 00:04:02,520 Speaker 1: Cloud platforms can spot these outages even sooner. 95 00:04:02,600 --> 00:04:04,000 Speaker 2: So what is the key learning here? 96 00:04:04,080 --> 00:04:06,960 Speaker 1: In the cloud and the AI gold rush? The real 97 00:04:07,000 --> 00:04:09,440 Speaker 1: winners often are the picks and the shovels. 98 00:04:09,160 --> 00:04:11,640 Speaker 2: And cloud monitoring software is the pick that keeps the 99 00:04:11,720 --> 00:04:14,040 Speaker 2: digital world running through all hours of the. 100 00:04:14,000 --> 00:04:16,680 Speaker 1: Day because juzy Boy, even short outages can cost billions 101 00:04:16,720 --> 00:04:19,200 Speaker 1: of dollars for some companies as well as create massive 102 00:04:19,279 --> 00:04:22,559 Speaker 1: inconveniences for customers. And recently we've seen exactly what happens 103 00:04:22,560 --> 00:04:23,480 Speaker 1: when those outages happen. 104 00:04:23,560 --> 00:04:27,040 Speaker 2: Cloud Flair went down recently and suddenly chucked, Ebt, Spotify 105 00:04:27,600 --> 00:04:29,960 Speaker 2: x all disappear from the face of the Internet. 106 00:04:30,040 --> 00:04:32,120 Speaker 1: In fact, this belief that twenty percent of the Internet 107 00:04:32,200 --> 00:04:35,239 Speaker 1: went down because it relies on cloud Flare for security. 108 00:04:34,800 --> 00:04:37,479 Speaker 2: And b man Aus also had an outage recently and 109 00:04:37,520 --> 00:04:40,120 Speaker 2: nearly half the digital economy stalled for hours. 110 00:04:40,400 --> 00:04:44,840 Speaker 1: So observability platforms like Chronosphere have become mission critical because 111 00:04:44,839 --> 00:04:47,160 Speaker 1: they help cloud providers spot these issues early. 112 00:04:47,040 --> 00:04:49,640 Speaker 2: So they can resolve them before half the Internet gets 113 00:04:49,680 --> 00:04:50,159 Speaker 2: wiped out. 114 00:04:50,240 --> 00:04:52,880 Speaker 1: For our third and final story, the owner of the 115 00:04:52,960 --> 00:04:56,279 Speaker 1: Daily Mail is dropping five hundred million pounds to buy 116 00:04:56,279 --> 00:04:59,159 Speaker 1: the Daily Telegraph and bring it into its media empire. 117 00:04:59,200 --> 00:05:02,440 Speaker 2: Nothing like a tablet foid buying a very serious broadsheet, Pepan, 118 00:05:02,560 --> 00:05:03,760 Speaker 2: So tell me what's going on here? 119 00:05:03,800 --> 00:05:05,880 Speaker 1: Okay? So the Daily Telegraph is one of the UK's 120 00:05:05,880 --> 00:05:08,720 Speaker 1: most prestigious newspapers. Founded Juzzy Boy if you will believe 121 00:05:08,800 --> 00:05:10,320 Speaker 1: it in eighteen fifty five. 122 00:05:10,440 --> 00:05:12,600 Speaker 2: And be Man at one hundred and seventy years old, 123 00:05:12,640 --> 00:05:16,600 Speaker 2: The Daily Telegraph is Britain's largest broadsheet by circulation, and. 124 00:05:16,600 --> 00:05:19,120 Speaker 1: The Daily Mail well, it's known for being the gossip 125 00:05:19,200 --> 00:05:20,640 Speaker 1: center of the world. 126 00:05:21,080 --> 00:05:23,120 Speaker 2: But b Man back to the Daily Telegraph. It's been 127 00:05:23,160 --> 00:05:25,000 Speaker 2: in a bit of an uncertain state for the past 128 00:05:25,040 --> 00:05:25,640 Speaker 2: few years. 129 00:05:25,720 --> 00:05:28,080 Speaker 1: Well, is there a new owner? Is there no new owner? 130 00:05:28,200 --> 00:05:29,040 Speaker 1: Is it shutting down? 131 00:05:29,160 --> 00:05:31,599 Speaker 2: And last week a US private equity group looking to 132 00:05:31,600 --> 00:05:34,440 Speaker 2: buy The Daily Telegraph in the UK suddenly bail. 133 00:05:34,279 --> 00:05:37,000 Speaker 1: And now the owner of the Daily Mail, DMgt, has 134 00:05:37,000 --> 00:05:39,599 Speaker 1: swipped in with a five hundred million pound deal to 135 00:05:39,640 --> 00:05:40,640 Speaker 1: buy the Daily Telegraph. 136 00:05:40,680 --> 00:05:43,359 Speaker 2: And yes, b Man, despite being adopted by tabloid, the 137 00:05:43,360 --> 00:05:47,240 Speaker 2: Telegraph will supposedly stay editorially independent. 138 00:05:46,760 --> 00:05:49,400 Speaker 1: But Josie Boy. For many media companies in a digital age, 139 00:05:49,400 --> 00:05:51,400 Speaker 1: consolidation is necessary for survival. 140 00:05:51,880 --> 00:05:53,280 Speaker 2: So what is the key learning here? 141 00:05:53,320 --> 00:05:57,719 Speaker 1: In a world where Google or Meta TikTok dominate global attention, 142 00:05:58,240 --> 00:06:01,400 Speaker 1: individual news outlets just can't compete at the same scale. 143 00:06:01,480 --> 00:06:04,640 Speaker 2: That's why consolidation has become such a common survival strategy 144 00:06:04,640 --> 00:06:05,640 Speaker 2: for big media companies. 145 00:06:05,640 --> 00:06:07,480 Speaker 1: We've even seen it play out here in Australia. Yep. 146 00:06:07,560 --> 00:06:10,840 Speaker 2: Remember when nine, the TV broadcaster, merge with Fairfax back 147 00:06:10,880 --> 00:06:13,479 Speaker 2: in twenty eighteen in a four point two billion dollar deal. 148 00:06:13,640 --> 00:06:16,000 Speaker 1: Yep. Fairfax was the publisher of The Sydney Morning Herald 149 00:06:16,040 --> 00:06:18,440 Speaker 1: and The Age and The Australian Financial Review and a 150 00:06:18,480 --> 00:06:19,160 Speaker 1: whole lot more. 151 00:06:19,240 --> 00:06:22,200 Speaker 2: And now that merge company controls a much larger chunk 152 00:06:22,240 --> 00:06:23,520 Speaker 2: of the Australian media industry. 153 00:06:23,600 --> 00:06:26,560 Speaker 1: And this scale also helps publishers spread their financial risk 154 00:06:26,600 --> 00:06:27,720 Speaker 1: across multiple brands. 155 00:06:28,000 --> 00:06:30,280 Speaker 2: Think about it, b man, If one newspaper or magazine 156 00:06:30,320 --> 00:06:33,000 Speaker 2: struggles and other might just be thriving, and. 157 00:06:33,000 --> 00:06:34,719 Speaker 1: That helps offset the pain Floxam. 158 00:06:34,839 --> 00:06:37,640 Speaker 2: As we get closer to Black Friday and Cyber Monday sales, 159 00:06:37,760 --> 00:06:39,320 Speaker 2: make sure you are staying. 160 00:06:39,000 --> 00:06:39,880 Speaker 1: Responsible out there. 161 00:06:39,920 --> 00:06:41,640 Speaker 2: The best way to do that is by tracking your 162 00:06:41,680 --> 00:06:44,440 Speaker 2: spending and you're saving in the Flux budgeting tool, including 163 00:06:44,480 --> 00:06:46,960 Speaker 2: where you spend, how much you spend, and categorizing your 164 00:06:46,960 --> 00:06:48,919 Speaker 2: spending as well. To make sure to download the Flux 165 00:06:48,960 --> 00:06:51,000 Speaker 2: out and check out the budgeting tool before you make 166 00:06:51,040 --> 00:06:51,880 Speaker 2: your big splurges. 167 00:06:51,960 --> 00:06:54,159 Speaker 1: Thanks for listening and we'll see you on Friday