1
00:00:04,240 --> 00:00:08,080
Speaker 1: Let's talk about being made redundant. Now, this is something

2
00:00:08,200 --> 00:00:13,800
Speaker 1: I actually have no personal experience in. Fortunately, at FATE,

3
00:00:13,840 --> 00:00:16,440
Speaker 1: we've never had to make someone's position redundant, and I've

4
00:00:16,440 --> 00:00:20,680
Speaker 1: also never experienced personally being made redundant. But I did

5
00:00:20,680 --> 00:00:23,640
Speaker 1: get a message, and it says, hey, Britt, big fan,

6
00:00:23,960 --> 00:00:27,440
Speaker 1: I was recently made redundant along with my coworker from

7
00:00:27,480 --> 00:00:31,319
Speaker 1: a well known Aussie owned brand. We led the marketing team,

8
00:00:31,520 --> 00:00:35,000
Speaker 1: poured our hearts into the work and delivered incredible results

9
00:00:35,280 --> 00:00:39,199
Speaker 1: through campaigns and a huge Black Friday period. While this

10
00:00:39,280 --> 00:00:42,120
Speaker 1: chapter has come to an end, I'm staying focused on

11
00:00:42,159 --> 00:00:45,400
Speaker 1: what's next and how to keep growing from here. I'd

12
00:00:45,440 --> 00:00:48,280
Speaker 1: love to hear your advice on bouncing back and turning

13
00:00:48,320 --> 00:00:52,520
Speaker 1: this experience into an opportunity. Can this please be anonymous?

14
00:00:53,000 --> 00:00:56,000
Speaker 1: It absolutely can. Now I'm sorry to hear that this

15
00:00:56,760 --> 00:00:59,880
Speaker 1: has happened. I can imagine that would feel like so

16
00:01:00,040 --> 00:01:02,480
Speaker 1: such a blow, especially if you feel like you were,

17
00:01:02,560 --> 00:01:06,400
Speaker 1: you know, pouring your heart into your role and you know,

18
00:01:06,560 --> 00:01:10,360
Speaker 1: taking out huge campaigns and everything was really successful. Again,

19
00:01:10,520 --> 00:01:13,959
Speaker 1: I don't have any experience myself when it comes to redundancies.

20
00:01:14,360 --> 00:01:16,919
Speaker 1: I do have a lot of friends who are business owners,

21
00:01:17,040 --> 00:01:19,319
Speaker 1: and I've had a few conversations over the years with

22
00:01:19,400 --> 00:01:22,680
Speaker 1: friends who have experienced this in their business journey, where

23
00:01:23,080 --> 00:01:25,720
Speaker 1: you know, for whatever reason, they've had to make people redundant,

24
00:01:25,720 --> 00:01:29,000
Speaker 1: whether it was to save costs for the business or

25
00:01:29,040 --> 00:01:32,120
Speaker 1: if a role just simply wasn't required in the business

26
00:01:32,200 --> 00:01:35,040
Speaker 1: at all. And I guess from the business owner's perspective

27
00:01:35,400 --> 00:01:38,480
Speaker 1: and from what I've heard from friends, it's not fun

28
00:01:38,520 --> 00:01:43,000
Speaker 1: for anyone involved, both like the business side and the

29
00:01:43,040 --> 00:01:45,360
Speaker 1: employee side. And you know what, touch would that I

30
00:01:45,440 --> 00:01:49,280
Speaker 1: never have to experience this myself, but I can. I

31
00:01:49,320 --> 00:01:52,000
Speaker 1: can imagine from the employee's perspective it would feel like

32
00:01:52,160 --> 00:01:55,360
Speaker 1: such a blow. So I'm sorry that this has happened,

33
00:01:55,400 --> 00:01:57,760
Speaker 1: especially if you felt like you were absolutely killing it

34
00:01:58,600 --> 00:02:01,720
Speaker 1: in your role. I can only assume that you know

35
00:02:02,080 --> 00:02:04,920
Speaker 1: it is a business decision that yourself and your coworker

36
00:02:05,000 --> 00:02:08,200
Speaker 1: have been made redundant for whatever reason, which is obviously

37
00:02:08,200 --> 00:02:11,400
Speaker 1: not my business, although I am curious to know what

38
00:02:11,520 --> 00:02:15,440
Speaker 1: the brand is, but if I was you, I would

39
00:02:15,680 --> 00:02:19,440
Speaker 1: try to see this as a springboard instead of a

40
00:02:19,840 --> 00:02:24,320
Speaker 1: step down or a step back. It's obviously and something

41
00:02:24,320 --> 00:02:27,680
Speaker 1: that is ending like a redundancy feels like an ending,

42
00:02:27,760 --> 00:02:31,560
Speaker 1: but it's also for you a clean slate and you know,

43
00:02:31,720 --> 00:02:35,960
Speaker 1: a fresh opportunity. And I'm sure you know, based on

44
00:02:36,000 --> 00:02:38,120
Speaker 1: you saying that you were absolutely killing it and you

45
00:02:38,160 --> 00:02:43,160
Speaker 1: were running their entire marketing campaigns, that a new opportunity

46
00:02:43,280 --> 00:02:45,959
Speaker 1: is awaiting just around the corner for you. And I

47
00:02:46,040 --> 00:02:49,680
Speaker 1: always like to have the mindset of when something bad happens,

48
00:02:49,720 --> 00:02:52,880
Speaker 1: not that I've ever experienced having, you know, to make

49
00:02:52,919 --> 00:02:56,880
Speaker 1: someone redundant, or being made redundant myself, if something happens

50
00:02:56,880 --> 00:02:59,560
Speaker 1: in my business journey or in my role that feels

51
00:02:59,600 --> 00:03:02,200
Speaker 1: like a fa or a flop, or something doesn't work out,

52
00:03:02,960 --> 00:03:05,720
Speaker 1: I always like to think that, well, in three to

53
00:03:05,800 --> 00:03:07,840
Speaker 1: six months from now, I'm going to be doing something

54
00:03:07,960 --> 00:03:11,760
Speaker 1: completely different because of that setback. And I hope the

55
00:03:11,800 --> 00:03:14,359
Speaker 1: same goes for you. That yes, you've been made redundant

56
00:03:14,360 --> 00:03:17,080
Speaker 1: from your current role, but I will hope that it

57
00:03:17,080 --> 00:03:20,040
Speaker 1: will open a new door of opportunity for you, and

58
00:03:20,200 --> 00:03:22,600
Speaker 1: in six months from now or twelve months, you can

59
00:03:22,639 --> 00:03:24,920
Speaker 1: look back and almost be kind of glad that you

60
00:03:24,919 --> 00:03:28,919
Speaker 1: were pushed in a new direction because more opportunities are

61
00:03:28,960 --> 00:03:31,600
Speaker 1: waiting for you in your future. And if that had

62
00:03:31,639 --> 00:03:34,320
Speaker 1: never happened. Maybe you would have never taken on these

63
00:03:34,400 --> 00:03:38,000
Speaker 1: new opportunities if I was you, which I'm sure you've

64
00:03:38,520 --> 00:03:42,760
Speaker 1: absolutely already done, but make a portfolio or a case

65
00:03:42,800 --> 00:03:46,040
Speaker 1: study deck of everything that you did in your last role.

66
00:03:46,480 --> 00:03:49,640
Speaker 1: I think when you're doing strategic things in marketing, especially

67
00:03:49,680 --> 00:03:52,280
Speaker 1: Black Friday campaigns, it'd be really cool for you to

68
00:03:52,400 --> 00:03:54,320
Speaker 1: put together a deck that you can use to then

69
00:03:54,400 --> 00:03:57,160
Speaker 1: pitch to other brands and businesses, or when you're applying

70
00:03:57,160 --> 00:04:00,640
Speaker 1: for roles to add along with your regis may of course,

71
00:04:00,640 --> 00:04:04,520
Speaker 1: here's my job experience, but here's a physical view of

72
00:04:04,600 --> 00:04:07,600
Speaker 1: all the things that I have done. I think this

73
00:04:07,640 --> 00:04:11,640
Speaker 1: could also be an opportunity for you to network with intention.

74
00:04:12,320 --> 00:04:14,320
Speaker 1: Of course, if you're looking for other roles, send out

75
00:04:14,360 --> 00:04:18,440
Speaker 1: those applications and resumes, but you could also go that

76
00:04:18,520 --> 00:04:24,279
Speaker 1: step further and reach out to brands, founders, agencies just

77
00:04:24,320 --> 00:04:27,720
Speaker 1: to even have conversations. I don't know what area you're in.

78
00:04:28,040 --> 00:04:29,840
Speaker 1: I mean, I'm in little Old Nui, but if you're

79
00:04:29,839 --> 00:04:31,200
Speaker 1: in a major city, I know that there are a

80
00:04:31,240 --> 00:04:34,919
Speaker 1: lot of networking opportunities, So I'd be definitely getting myself

81
00:04:34,960 --> 00:04:37,799
Speaker 1: out there and just networking because you never know what's

82
00:04:37,800 --> 00:04:39,560
Speaker 1: going to happen, you know, if you just spark up

83
00:04:39,560 --> 00:04:43,760
Speaker 1: at conversation with the right person or someone who knows someone.

84
00:04:44,560 --> 00:04:47,440
Speaker 1: If I was you, I would also just stay active.

85
00:04:47,920 --> 00:04:50,280
Speaker 1: I know, being let go from a role can make

86
00:04:50,320 --> 00:04:52,920
Speaker 1: you feel like, oh, like you're in a slump now

87
00:04:52,920 --> 00:04:55,119
Speaker 1: and you don't really have that motivation to do anything

88
00:04:55,160 --> 00:04:57,200
Speaker 1: because you feel like you've been knocked down. Also, I

89
00:04:57,240 --> 00:04:59,480
Speaker 1: don't know if you can hear right now. You probably

90
00:04:59,480 --> 00:05:03,040
Speaker 1: most definitely can. But there's like fighter jets going above

91
00:05:03,240 --> 00:05:07,880
Speaker 1: my house. They're always going over at the most inconvenient times.

92
00:05:07,880 --> 00:05:09,919
Speaker 1: I'm trying to do a podcast here. But if I

93
00:05:10,000 --> 00:05:12,000
Speaker 1: was you in this moment, especially if you're kind of

94
00:05:12,000 --> 00:05:13,760
Speaker 1: in that limbo phase where you've been let go from

95
00:05:13,800 --> 00:05:15,400
Speaker 1: a role and you're looking for something new, I would

96
00:05:15,440 --> 00:05:20,120
Speaker 1: stay active, whether that's freelancing, consulting, mentoring. You mentioned that

97
00:05:20,240 --> 00:05:23,440
Speaker 1: you did a massive Black Friday campaign. I know, like

98
00:05:23,600 --> 00:05:25,880
Speaker 1: time is running quite fine, but we are in the

99
00:05:25,920 --> 00:05:29,440
Speaker 1: lead up to Black Friday. Even if it was reaching

100
00:05:29,440 --> 00:05:32,160
Speaker 1: out to a bunch of brands who maybe don't have

101
00:05:32,200 --> 00:05:35,120
Speaker 1: a Black Friday strategy or have never done one before

102
00:05:35,520 --> 00:05:37,560
Speaker 1: and kind of sending them over that deck to be

103
00:05:37,600 --> 00:05:39,840
Speaker 1: like Hey, this is me. This is what I did

104
00:05:39,839 --> 00:05:42,000
Speaker 1: for XYZ brand, and I just wanted to reach out

105
00:05:42,040 --> 00:05:43,919
Speaker 1: to see if you would like to bring me on

106
00:05:43,960 --> 00:05:47,320
Speaker 1: board as a freelancer to help with your Black Friday strategy.

107
00:05:47,720 --> 00:05:50,800
Speaker 1: Just reaching out to people and just shooting your shot.

108
00:05:51,279 --> 00:05:54,359
Speaker 1: That's absolutely what I would be doing if I was you.

109
00:05:54,480 --> 00:05:57,120
Speaker 1: And I'm also not sure if you have a personal

110
00:05:57,120 --> 00:05:59,360
Speaker 1: brand or if that's something that you're interested in at all,

111
00:05:59,640 --> 00:06:02,400
Speaker 1: but leading up to Black Friday, like in November, it

112
00:06:02,440 --> 00:06:04,400
Speaker 1: could be a great opportunity for you to jump on

113
00:06:04,480 --> 00:06:08,840
Speaker 1: TikTok and Instagram reels and even just making some educational

114
00:06:09,240 --> 00:06:13,240
Speaker 1: videos because again, like you'll never know who's watching your videos,

115
00:06:13,640 --> 00:06:16,400
Speaker 1: and you could start a series of here's like my

116
00:06:16,480 --> 00:06:19,320
Speaker 1: top ten tips for brands for Black Friday. If you're

117
00:06:19,360 --> 00:06:21,320
Speaker 1: leading up to Black Friday and don't have a strategy,

118
00:06:21,360 --> 00:06:23,760
Speaker 1: here's everything that you're doing wrong, you know, all those

119
00:06:23,800 --> 00:06:26,400
Speaker 1: kinds of videos. I'd just be making some cool little

120
00:06:26,440 --> 00:06:31,200
Speaker 1: videos mentoring brands, and again, like you never know who

121
00:06:31,279 --> 00:06:33,200
Speaker 1: is going to be watching, so I would take all

122
00:06:33,240 --> 00:06:36,400
Speaker 1: the skills that you learned in your last role, and

123
00:06:36,440 --> 00:06:37,920
Speaker 1: if you're down for it for it. I don't know

124
00:06:37,960 --> 00:06:40,160
Speaker 1: if you'd be keen to make content, but you absolutely

125
00:06:40,400 --> 00:06:42,599
Speaker 1: make content, especially on TikTok. I feel like it could

126
00:06:42,640 --> 00:06:45,400
Speaker 1: blow up, and I don't know land on the for

127
00:06:45,560 --> 00:06:49,359
Speaker 1: you page of some potential future bosses of yours or

128
00:06:49,400 --> 00:06:51,960
Speaker 1: brands that want to bring you on board on contracts,

129
00:06:52,240 --> 00:06:55,400
Speaker 1: And I think most importantly, try to keep a positive mindset.

130
00:06:55,600 --> 00:06:57,320
Speaker 1: If I was you and I was in your position,

131
00:06:57,440 --> 00:06:59,839
Speaker 1: I would want to think of this as a redirection

132
00:07:00,040 --> 00:07:03,800
Speaker 1: and not a rejection. Rejection fucking sucks. Like we all

133
00:07:03,839 --> 00:07:06,120
Speaker 1: hate to be rejected. I don't think there's anyone out

134
00:07:06,160 --> 00:07:09,400
Speaker 1: there that is fine with being rejected. It's not a

135
00:07:09,480 --> 00:07:12,400
Speaker 1: nice feeling. And I can only speak, I guess from

136
00:07:12,400 --> 00:07:16,120
Speaker 1: the business perspective. I know it's hard to not feel rejected,

137
00:07:16,240 --> 00:07:20,160
Speaker 1: but to also understand that being made redundant is well,

138
00:07:20,160 --> 00:07:22,360
Speaker 1: I'm going to say ninety nine percent of the time

139
00:07:22,840 --> 00:07:25,600
Speaker 1: a business decision and not personal in any way. Again,

140
00:07:25,640 --> 00:07:30,200
Speaker 1: I can't speak from direct experience, but if I was you,

141
00:07:31,040 --> 00:07:33,440
Speaker 1: I would try to keep that mindset of this is

142
00:07:33,480 --> 00:07:36,880
Speaker 1: a redirection as much it would as it would absolutely suck.

143
00:07:37,400 --> 00:07:40,600
Speaker 1: If you keep that positive mindset and really start putting

144
00:07:40,600 --> 00:07:43,320
Speaker 1: yourself out there and shooting your shot and sending those

145
00:07:43,480 --> 00:07:47,800
Speaker 1: LinkedIn DMS or Instagram dms. I'm hoping for you in

146
00:07:47,840 --> 00:07:50,000
Speaker 1: the next six to twelve months, you can look back

147
00:07:50,040 --> 00:07:52,960
Speaker 1: at this happening and be like, Wow, this was almost

148
00:07:53,000 --> 00:07:54,960
Speaker 1: meant to happen. Not that I'm a woo woo person

149
00:07:55,040 --> 00:07:57,600
Speaker 1: or anything like that, but I do believe in that

150
00:07:57,720 --> 00:08:00,160
Speaker 1: kind of stuff, Like when something doesn't go like you

151
00:08:00,200 --> 00:08:03,120
Speaker 1: had planned or hoped, I always like to try and

152
00:08:03,200 --> 00:08:05,960
Speaker 1: see it in the most positive mindset and think this

153
00:08:06,160 --> 00:08:08,480
Speaker 1: was meant to happen because there is something bigger and

154
00:08:08,560 --> 00:08:12,400
Speaker 1: better for me out there in the future. So I'm

155
00:08:12,440 --> 00:08:14,400
Speaker 1: sorry to hear that happen. And I don't know how

156
00:08:14,400 --> 00:08:16,520
Speaker 1: helpful my advice is, but I thought I need to

157
00:08:16,560 --> 00:08:23,160
Speaker 1: answer this in a bonus EP. I'm going to answer

158
00:08:23,360 --> 00:08:27,160
Speaker 1: one more question, and FYI, this is a bonus episode

159
00:08:27,240 --> 00:08:29,320
Speaker 1: of Big Business. I usually say it at the start

160
00:08:29,360 --> 00:08:32,320
Speaker 1: of everyone, but I feel like everyone knows now. But

161
00:08:32,360 --> 00:08:37,080
Speaker 1: my shorter, snappier episodes every Wednesday are my bonuses, and

162
00:08:37,080 --> 00:08:39,320
Speaker 1: then I have my main episodes, which are a lot

163
00:08:39,360 --> 00:08:43,120
Speaker 1: more in depth every Monday. So I'm going to answer

164
00:08:43,160 --> 00:08:46,679
Speaker 1: this one here, which is about packaging and minimum order quantities.

165
00:08:47,400 --> 00:08:49,960
Speaker 1: This message says Hey, Britt, I wanted to start off

166
00:08:49,960 --> 00:08:51,560
Speaker 1: by saying I'm a huge fan of the pod and

167
00:08:51,600 --> 00:08:53,920
Speaker 1: since finding it, I have binged every episode on the

168
00:08:53,920 --> 00:08:56,040
Speaker 1: way to work every day. Thank you so much, and

169
00:08:56,080 --> 00:08:58,840
Speaker 1: I'm hoping I can ask for advice on tips or

170
00:08:58,840 --> 00:09:01,920
Speaker 1: suggestions of what you would do. In my case, I'm

171
00:09:01,960 --> 00:09:05,640
Speaker 1: preparing to launch yoga mats and blocks as part of

172
00:09:05,679 --> 00:09:09,079
Speaker 1: my business and first time doing e commerce as an

173
00:09:09,120 --> 00:09:12,840
Speaker 1: originally service based business. My packaging is something I want

174
00:09:12,840 --> 00:09:16,360
Speaker 1: to perfect and make an experience. But from not having

175
00:09:16,360 --> 00:09:20,720
Speaker 1: a budget for big moqs which is minimum order quantity,

176
00:09:20,800 --> 00:09:25,360
Speaker 1: and needing custom sized mailing box every manufacturer either requires

177
00:09:25,520 --> 00:09:29,520
Speaker 1: five hundred to one thousand minimum or extremely expensive for

178
00:09:29,600 --> 00:09:33,960
Speaker 1: lower minimum order quantities. Would you suggest investing and buying

179
00:09:34,000 --> 00:09:38,360
Speaker 1: a larger amount of packaging stock or something else Nowhere

180
00:09:38,400 --> 00:09:41,360
Speaker 1: stocks the size I need? Sadly, I know you mentioned

181
00:09:41,400 --> 00:09:43,720
Speaker 1: in one of your episodes about your lip oils that

182
00:09:43,760 --> 00:09:46,000
Speaker 1: you need to order a lot more than you initially

183
00:09:46,040 --> 00:09:48,320
Speaker 1: wanted because you wanted your packaging to be the way

184
00:09:48,360 --> 00:09:52,200
Speaker 1: you wanted it. Any help would be greatly appreciated. This

185
00:09:52,240 --> 00:09:55,400
Speaker 1: is a tricky one and Moqus will always get you

186
00:09:55,440 --> 00:09:57,600
Speaker 1: for anyone listening who doesn't know what that is. That's

187
00:09:57,600 --> 00:10:01,560
Speaker 1: a minimum order quantity. So landing on what you're manufacturing,

188
00:10:01,760 --> 00:10:04,960
Speaker 1: it could be anything from packaging to products and everything

189
00:10:05,000 --> 00:10:08,280
Speaker 1: in between. Factories will have a minimum order quantity and

190
00:10:08,320 --> 00:10:11,920
Speaker 1: that's the minimum amount that they require you to purchase

191
00:10:11,960 --> 00:10:14,880
Speaker 1: for them to do the production run. The reason for

192
00:10:14,920 --> 00:10:18,480
Speaker 1: this is usually it's got a lot to do with

193
00:10:18,559 --> 00:10:22,120
Speaker 1: like the machinery setup and how much it costs to

194
00:10:22,360 --> 00:10:25,359
Speaker 1: kind of do a production run. And I think from

195
00:10:25,640 --> 00:10:29,080
Speaker 1: the factory's point of view, it's not worth them going

196
00:10:29,120 --> 00:10:31,720
Speaker 1: to all the effort, you know, if you're only going

197
00:10:31,760 --> 00:10:35,040
Speaker 1: to make fifty boxes, let's say, for example, So they'll

198
00:10:35,080 --> 00:10:37,520
Speaker 1: always have a minimum to make it worth it, and

199
00:10:37,559 --> 00:10:39,679
Speaker 1: they also might just not want to, you know, work

200
00:10:39,720 --> 00:10:43,000
Speaker 1: with people who want to have a smaller amount because

201
00:10:43,000 --> 00:10:45,920
Speaker 1: they obviously want to make more money. But moques, especially

202
00:10:45,920 --> 00:10:48,520
Speaker 1: when you're getting started out, that'll be a thing that

203
00:10:48,640 --> 00:10:50,840
Speaker 1: stings you the most. And when it comes to packaging,

204
00:10:50,920 --> 00:10:57,480
Speaker 1: the moques are always usually very very high. Now, I

205
00:10:57,480 --> 00:11:00,760
Speaker 1: don't know much about your like existing business, because you

206
00:11:00,760 --> 00:11:03,040
Speaker 1: said it was originally a service based business, so I

207
00:11:03,080 --> 00:11:06,880
Speaker 1: don't know how big your customer base is. But if

208
00:11:06,920 --> 00:11:09,600
Speaker 1: I was in your position, I would just think, if

209
00:11:09,640 --> 00:11:12,440
Speaker 1: you commit to doing the big order of five hundred

210
00:11:12,480 --> 00:11:16,320
Speaker 1: two one thousand boxes, do you think you're eventually going

211
00:11:16,360 --> 00:11:18,400
Speaker 1: to be able to sell them? And can you afford

212
00:11:18,440 --> 00:11:21,200
Speaker 1: to buy them right now and sit on that cost

213
00:11:21,760 --> 00:11:25,320
Speaker 1: until you have sold all of your mats? And what

214
00:11:25,400 --> 00:11:28,080
Speaker 1: was the other thing that you said and blocks It's

215
00:11:28,480 --> 00:11:30,120
Speaker 1: hard for me to answer because I don't know your

216
00:11:30,120 --> 00:11:32,760
Speaker 1: financial position. I don't know how many customers you may

217
00:11:32,840 --> 00:11:36,120
Speaker 1: already have. But if you are just starting out and

218
00:11:36,160 --> 00:11:40,560
Speaker 1: you are, you know, going in cold and don't have

219
00:11:40,840 --> 00:11:45,679
Speaker 1: a customer base, I would definitely explore some other options

220
00:11:45,760 --> 00:11:50,480
Speaker 1: before opting to go in with a big purchase. I

221
00:11:50,559 --> 00:11:53,560
Speaker 1: absolutely did that with our Glazy lip oils because I

222
00:11:53,600 --> 00:11:57,600
Speaker 1: wanted that custom packaging. But I was able to do

223
00:11:57,679 --> 00:12:01,400
Speaker 1: that because we have a large customer database. And I'm

224
00:12:01,440 --> 00:12:05,520
Speaker 1: also in the financial position where I have money that

225
00:12:05,600 --> 00:12:08,640
Speaker 1: I can use on projects even if I don't think

226
00:12:08,640 --> 00:12:10,520
Speaker 1: I'm going to sell them straight away kind of thing.

227
00:12:10,720 --> 00:12:12,160
Speaker 1: So I don't want to go and give that same

228
00:12:12,600 --> 00:12:14,880
Speaker 1: piece of advice to you. Yeah, if I could go

229
00:12:14,920 --> 00:12:16,959
Speaker 1: buy the one thousand boxes and then you buy them

230
00:12:17,280 --> 00:12:19,160
Speaker 1: and you don't ever even sell half of them, because

231
00:12:19,160 --> 00:12:21,880
Speaker 1: then you're just going to be sitting on that dead stock.

232
00:12:22,400 --> 00:12:25,200
Speaker 1: My advice for you would be start as small as

233
00:12:25,200 --> 00:12:28,320
Speaker 1: you can within your budget, even if that means having

234
00:12:28,760 --> 00:12:32,439
Speaker 1: a different kind of packaging for the meantime. I know

235
00:12:32,520 --> 00:12:34,960
Speaker 1: it might be hard because you're going to be shipping

236
00:12:35,120 --> 00:12:38,400
Speaker 1: yoga mats, which also intrigues me so much because I

237
00:12:38,440 --> 00:12:41,360
Speaker 1: can only imagine that shipping a yoga mat would be

238
00:12:41,440 --> 00:12:44,760
Speaker 1: really expensive because they're quite bulky, right and they can't

239
00:12:44,760 --> 00:12:48,560
Speaker 1: be like flattened down. But if I was you, I

240
00:12:48,559 --> 00:12:53,440
Speaker 1: would definitely look at all of your alternative options. If

241
00:12:53,480 --> 00:12:55,480
Speaker 1: I was just starting out, I wouldn't want to jump

242
00:12:55,480 --> 00:12:57,679
Speaker 1: in and order a thousand if I didn't even know

243
00:12:57,880 --> 00:13:00,280
Speaker 1: how many customers I was going to have. Yet again,

244
00:13:00,320 --> 00:13:03,160
Speaker 1: I don't know your situation. You might even be able

245
00:13:03,160 --> 00:13:05,920
Speaker 1: to reach out to my friend Anita. She owns Hero

246
00:13:06,120 --> 00:13:10,360
Speaker 1: Packaging and they are doing quite a lot of custom

247
00:13:10,400 --> 00:13:13,280
Speaker 1: boxes and packaging at the moment, and they're based in Australia.

248
00:13:14,240 --> 00:13:17,840
Speaker 1: Shout out to Anita. If this lends in your DMS

249
00:13:17,880 --> 00:13:20,320
Speaker 1: and someone says that Brittany spoke about you on your pod,

250
00:13:20,559 --> 00:13:22,560
Speaker 1: but look up Hero Packaging. This is not sponsored, by

251
00:13:22,600 --> 00:13:24,640
Speaker 1: the way, just giving a friend's business a shout out.

252
00:13:25,160 --> 00:13:27,800
Speaker 1: I know, when it comes to packaging, you want to

253
00:13:27,800 --> 00:13:30,520
Speaker 1: get it absolutely perfect and you want it to be

254
00:13:30,559 --> 00:13:33,120
Speaker 1: an experience, but you also have to remember that when

255
00:13:33,160 --> 00:13:35,280
Speaker 1: it comes to packaging, people rip that shit open and

256
00:13:35,280 --> 00:13:37,199
Speaker 1: throw it straight in the bin. I always see a

257
00:13:37,240 --> 00:13:39,640
Speaker 1: lot of people on TikTok like starting a business, and

258
00:13:39,640 --> 00:13:42,920
Speaker 1: they're always asking about packaging, and people in the comments

259
00:13:42,920 --> 00:13:45,120
Speaker 1: will be like, no, we need the good packaging, Like

260
00:13:45,200 --> 00:13:48,880
Speaker 1: I love the unboxing experience. But I think that's easy

261
00:13:48,960 --> 00:13:51,199
Speaker 1: for people to say. But I think they just say

262
00:13:51,240 --> 00:13:53,480
Speaker 1: that because yeah, it's nice to open something from a

263
00:13:53,559 --> 00:13:56,120
Speaker 1: nice box, but you just throw it straight in the bin,

264
00:13:56,200 --> 00:13:59,000
Speaker 1: and it's like what's inside that really counts. And again,

265
00:13:59,080 --> 00:14:02,480
Speaker 1: if you're currently built your community online, I don't know

266
00:14:02,480 --> 00:14:06,040
Speaker 1: if you're already posting content about the journey of starting

267
00:14:06,360 --> 00:14:08,840
Speaker 1: up your business and all about your yoga mats, but

268
00:14:08,880 --> 00:14:10,560
Speaker 1: you could put it to your community. You could get

269
00:14:10,600 --> 00:14:13,160
Speaker 1: a couple of packaging options and say, hey, I'm about

270
00:14:13,200 --> 00:14:16,679
Speaker 1: to launch these yoga mats. Here's my packaging options. Let

271
00:14:16,720 --> 00:14:19,080
Speaker 1: me know what you think. That's a great community building

272
00:14:19,120 --> 00:14:21,760
Speaker 1: piece and it's a great way to get feedback. Also,

273
00:14:21,840 --> 00:14:23,680
Speaker 1: ask your friends and family if you've got a few

274
00:14:23,680 --> 00:14:26,600
Speaker 1: different packaging options, Hey, which would you prefer the most?

275
00:14:27,000 --> 00:14:29,200
Speaker 1: I think just put the feelers out there see what

276
00:14:29,240 --> 00:14:32,360
Speaker 1: people are after. I know, for me, if I was

277
00:14:32,840 --> 00:14:35,160
Speaker 1: ordering a yoga mat, I wouldn't give a shit what

278
00:14:35,240 --> 00:14:37,280
Speaker 1: kind of box it comes in, Like I buy stuff

279
00:14:37,280 --> 00:14:39,240
Speaker 1: off Amazon all the time, which literally just comes in

280
00:14:39,240 --> 00:14:44,000
Speaker 1: a brown cardboard box. I think packaging matters when it's

281
00:14:44,000 --> 00:14:47,560
Speaker 1: something a bit more luxurious or premium. You know, when

282
00:14:47,560 --> 00:14:49,800
Speaker 1: I think of packaging, I think of people going to

283
00:14:50,280 --> 00:14:54,440
Speaker 1: Ermez or whatever. All those designer brands are cartier and

284
00:14:54,440 --> 00:14:57,760
Speaker 1: they're unboxing something. But as for me, I just think

285
00:14:58,280 --> 00:15:01,160
Speaker 1: something that is more sustainable and it's just going to

286
00:15:01,200 --> 00:15:04,840
Speaker 1: get thrown in the recycling bin anyway, or composted is

287
00:15:04,880 --> 00:15:07,040
Speaker 1: always the way to go. So I don't know if

288
00:15:07,040 --> 00:15:09,480
Speaker 1: that really helps, but definitely go with a cheap option,

289
00:15:10,320 --> 00:15:13,440
Speaker 1: something that you can afford right now, and don't overdo

290
00:15:13,520 --> 00:15:16,720
Speaker 1: it and then be stuck with a thousand boxers anyway.

291
00:15:16,800 --> 00:15:19,480
Speaker 1: That's all for today's bonus episode of Big Business, and

292
00:15:19,520 --> 00:15:21,680
Speaker 1: I'll be back next week with a Maine