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Speaker 1: Hi, I'm Britney Saunders and welcome to Big Business, the

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Speaker 1: place where business is far from boring. And today I'm

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Speaker 1: recording on gadigal Land. Now I somehow manage to build

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Speaker 1: an empire from the garage underneath my house, and on

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Speaker 1: Big Business, I'm here to share it all with you,

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Speaker 1: from the winds, the huge mistakes, the challenging, bloody times

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Speaker 1: and funny moments in between. So, whether you're in business already,

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Speaker 1: you're wanting to start, or you're not even in business

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Speaker 1: at all and you're just looking for some inspiration, you

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Speaker 1: want to hear a great story or the tea, this

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Speaker 1: is the podcast for you. Coming up in today's episode,

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Speaker 1: I'm going to be welcoming my first ever guest to

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Speaker 1: Big Business, who is none other than my amazing friend,

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Speaker 1: Anita Sakha. Anita is the co founder and CEO of

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Speaker 1: Hero Packaging. She's an author, a keynote speaker and a

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Speaker 1: guest lecturer at Macquarie University and UNSW. She is also

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Speaker 1: the founder and author of Cell Anything Online, which is

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Speaker 1: a global marketing company where she is a business advisor

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Speaker 1: and an e commerce mentor. If I had to put

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Speaker 1: it in more simple terms, to you, Anita is an

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Speaker 1: absolute weapon when it comes to all things business and

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Speaker 1: is one of my biggest inspirations. If I could have

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Speaker 1: her brain, I would in a heartbeat. So without further ado,

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Speaker 1: and as you all know, time is money, So let's

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Speaker 1: get down to business and welcome to the podcast, Anita. Anita,

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Speaker 1: welcome to big Business.

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Speaker 2: Thank you for having me.

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Speaker 3: I'm so excited.

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Speaker 1: So, Anita, I actually screenshotted your story from the weekend

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Speaker 1: I think it was, and it stood out to me

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Speaker 1: and I thought, let's start with this for this podcast.

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Speaker 1: You wrote on your story it was a selfie of

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Speaker 1: you laying in bed after a long week, by the

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Speaker 1: looks of it, and you wrote, I had fifteen calls

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Speaker 1: with business owners this week, and I want to tell

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Speaker 1: you the common themes, and you've listed out five points.

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Speaker 1: I thought i'd share this with everyone and we can

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Speaker 1: kind of go through them as well.

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Speaker 3: That's true.

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Speaker 1: So number one, you all feel like you need to

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Speaker 1: do a thousand things but don't know where to start.

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Speaker 1: You just need someone to say do this, then do that.

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Speaker 1: Why do you think that is that that's a common

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Speaker 1: thing that you're seeing with your clients.

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Speaker 2: I think because everyone has this like employee mentality. So

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Speaker 2: it's like, when you start a business, you've actually usually

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Speaker 2: come from a place where someone's told you how to

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Speaker 2: do this, than this, than this, and they give you

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Speaker 2: a to do list, and then you start a business

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Speaker 2: and you're like, oh shit, well now I'm an accountant

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Speaker 2: and I'm also a marketer, and I'm also a content creator,

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Speaker 2: and I've also got to do this, and I'm also

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Speaker 2: got to do that, and.

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Speaker 3: I've also got to talk to customers.

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Speaker 2: And then you think like, but can someone just put

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Speaker 2: it into a to do list. I think we've got

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Speaker 2: to scrap that and we've got to go We've got

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Speaker 2: to do.

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Speaker 3: All the things.

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Speaker 2: It's just us, and I think we need to get

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Speaker 2: out of that mentality of like, Okay, we've got to

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Speaker 2: do what someone tells us to do, and we've got

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Speaker 2: to think about it just for ourselves. We almost need

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Speaker 2: to be like our own business coach. And I feel

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Speaker 2: like this is why a lot of people get business coaches,

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Speaker 2: because they want someone to just say do this please,

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Speaker 2: and then tomorrow do this. But actually we've got to

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Speaker 2: do that for ourselves. But I do find that everyone

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Speaker 2: feels super overwhelmed.

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Speaker 3: With all the stuff that they've got to do, and.

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Speaker 2: They just don't know where to put the priority. So

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Speaker 2: I guess it's like if I was to ask you, like,

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Speaker 2: you've got a thousand things to do, right, we all do?

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Speaker 2: Like's not that's nothing new, But you've got a thousand

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Speaker 2: things to do, how do you prioritize it? Like you've

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Speaker 2: got stores to manage, you've got your online store, you've

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Speaker 2: got Facebook ads that you do that no one else knows.

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Speaker 3: But you've got your Facebook ads? How do you do it?

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Speaker 1: I totally get this, and like the point on your

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Speaker 1: story of people just not knowing where to begin, and

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Speaker 1: I think that's what I said in one of my

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Speaker 1: earlier episodes of Big Business, even though we're stilling new,

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Speaker 1: one of the things I said is you've just got

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Speaker 1: to start. And like you would know, there's no right

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Speaker 1: and wrong way to.

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Speaker 3: Do the things that you need to do.

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Speaker 1: It's literally just a matter of starting and seeing how

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Speaker 1: it goes. And I guess for me, like all business owners,

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Speaker 1: and probably the same for you.

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Speaker 3: I've just winged this entire thing, Like have you as well?

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Speaker 1: Would you say totally like there's no formula exactly, Like, sure,

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Speaker 1: there's things that you can do to get your business

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Speaker 1: going and get yourself into a routine. But business is

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Speaker 1: figuring it out along the way as you.

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Speaker 2: Go totally, and you also figure out your priorities, like

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Speaker 2: yes you've got to do content, Yes you've got to

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Speaker 2: email a customer back, like yes you've got to do

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Speaker 2: the accounts on that particular day. Over time, you start

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Speaker 2: to realize what actually is more important and the other

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Speaker 2: things can wait.

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Speaker 1: I also think a lot of people can easily spend

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Speaker 1: their time doing the things that don't matter and maybe

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Speaker 1: pushing aside the things that they should be spending their

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Speaker 1: time on. And like, I've found myself doing that time

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Speaker 1: and time again.

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Speaker 2: What do you do that's not important?

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Speaker 1: Aapes of shit probably, But as for me personally, I've

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Speaker 1: become a lists girly.

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Speaker 3: I never used to be one. I'm not like a

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Speaker 3: journal girly like that, but just as simple as or

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Speaker 3: even before I go to bed at night.

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Speaker 1: Because I don't know about you, but I feel like

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Speaker 1: for most business owners, it's like you get into bed

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Speaker 1: and your thoughts start racing totally, and I start thinking

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Speaker 1: of all the things that I have to do the

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Speaker 1: next day and this week and whatever. So I even

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Speaker 1: like just jumping on my notes on my phone or

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Speaker 1: pulling out my laptop and just writing all those things

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Speaker 1: that are in my mind, like the night before, the

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Speaker 1: things I want to get done the next day. I

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Speaker 1: even find just taking that mental load off myself and

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Speaker 1: just writing it down the night before will help me,

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Speaker 1: you know, to set myself.

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Speaker 3: Up for the next day.

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Speaker 2: Yeah, last night, last night was Sunday night, and I

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Speaker 2: remember thinking, I've got so much work to do, and

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Speaker 2: I've got to do it before tomorrow. And I've got

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Speaker 2: thirteen things on my list to do. And I remember

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Speaker 2: telling my husband like, these are the things I got

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Speaker 2: to do, and he's like, have you written that down

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Speaker 2: or is it just in your head? And I'm like,

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Speaker 2: I mean it's just in my head, Like what do

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Speaker 2: you want me to do about it? And he goes

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Speaker 2: write it down because it will really help you to

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Speaker 2: feel like as you tick them off, you just feel

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Speaker 2: like you've achieved something, and maybe put your phone away,

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Speaker 2: because for me, as a business owner, the worst bloody

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Speaker 2: thing I can do is have my phone near me

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Speaker 2: when I'm trying to do a task, because I will

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Speaker 2: then be.

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Speaker 3: Like I'll just quickly check it I'll just check.

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Speaker 2: The Instagram or tiktoks just for a minute, and I

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Speaker 2: end up being scrolling like mindlessly on there. But actually,

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Speaker 2: if I put it away, I can time block and

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Speaker 2: go right, I've got to create this for a client,

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Speaker 2: or I've got to do this for Hero Packaging, and

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Speaker 2: I spend a good fifteen to twenty minutes only on

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Speaker 2: that task. And that's something that's really helped me totally, totally.

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Speaker 3: Why did I say that till remember that show?

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Speaker 1: All right, we're just going through your Instagram story right now.

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Speaker 1: So the second point that you said that is a

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Speaker 1: common theme with your calls is you feel sad that

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Speaker 1: you aren't able to push the business hard up because

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Speaker 1: you don't feel like you.

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Speaker 3: Have the time. Is that not everybody? Yes?

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Speaker 1: So fun fact for all of you out there, we

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Speaker 1: all feel that way, and especially for me, what I

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Speaker 1: have found is growing a business that has become quite big,

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Speaker 1: you still never feel like you're doing enough. I feel like, no,

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Speaker 1: there's so much more to do. When I don't have

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Speaker 1: enough hours in the day and it's eleven o'clock at

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Speaker 1: night and I'm sitting there going on a j I've

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Speaker 1: still got so much more to do, Like I don't

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Speaker 1: think as owners, like do we ever get to a

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Speaker 1: point where we're like, Okay, we're happy with everything that

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Speaker 1: we're doing and there's nothing more that needs to be

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Speaker 1: Never you never ever ever get to that point, and

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Speaker 1: when you do, it's actually sad because then it's.

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Speaker 3: Like, well, that's it for me.

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Speaker 2: Then I think there's this thing called the capability gap,

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Speaker 2: and it's like where you are now compared to where

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Speaker 2: you think you could be in the future. And we

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Speaker 2: have this feeling where it's like I need to be better,

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Speaker 2: I need to be more, but I'm not there yet.

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Speaker 2: I know I deserve it. I know I deserve to

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Speaker 2: be famous, like be on the Real House Lives of

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Speaker 2: Sydney or whatever, but like I know I deserve to

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Speaker 2: be there, or my business needs to be here, but

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Speaker 2: I'm only here. It's like I've got so much potential.

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Speaker 2: And everyone feels this capability gap. Like it's not unnatural

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Speaker 2: to feel that way. It's just about realizing that we're

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Speaker 2: never actually going to get to that destination because the

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Speaker 2: destination just keeps moving.

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Speaker 3: That's the thing with business, and I.

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Speaker 1: Think, yeah, everyone feels that way. There's no end to business.

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Speaker 1: Of course, unless the business ends. But otherwise, like the

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Speaker 1: sky is a limit, you can just keep going. And

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Speaker 1: I think it's really important for all of us as

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Speaker 1: business owners to sure have those ambitions and want to

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Speaker 1: get to that destination and have that goal. But also

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Speaker 1: one thing that I don't do well enough that I'm

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Speaker 1: really trying.

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Speaker 3: To do is enjoy like the moment now, enjoy like

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Speaker 3: the day to day.

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Speaker 2: I know, I feel like that's a huge thing for

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Speaker 2: me as well. I was talking to my mom a

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Speaker 2: few weeks ago and I said, I want to sell here,

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Speaker 2: I want to do this, I want to do that,

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Speaker 2: and I'm so excited to She goes, have you ever

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Speaker 2: just sat down.

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Speaker 3: And thought you can enjoy your business?

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Speaker 2: And I was like, well no, but she said the truth.

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Speaker 2: And I think like we forget to just enjoy the

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Speaker 2: good things that we're doing. We actually forget to document

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Speaker 2: all the little good things that happened to us every

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Speaker 2: day in business, Like you know, I know it sounds

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Speaker 2: really tiny, but little things like you send an email

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Speaker 2: to all of your customers and instead of getting a

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Speaker 2: twenty percent open rate, you get a sixty percent open rate,

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Speaker 2: Like that's a win for the day, you know, there's

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Speaker 2: two thousands more people who have read your email today.

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Speaker 2: That's a win, and write it down, like, come back

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Speaker 2: to it and be like last year on May the

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Speaker 2: fourth or whatever, you know, I had a sixty percent oprain,

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Speaker 2: feel proud of that. Like, I think it's really easy

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Speaker 2: to feel sad about where you want to be and

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Speaker 2: you're not there yet, But what about if you started

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Speaker 2: to feel happy about all the little things that you're

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Speaker 2: achieving every day?

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Speaker 3: Totally? Why do I keep saying totally? I say totally

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Speaker 3: all the time.

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Speaker 1: What's another word? Maybe like yeah, awesome, great, Anita love

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Speaker 1: that busy in the stupid bits totally? What is gotten

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Speaker 1: into me this morning?

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Speaker 3: All right?

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Speaker 1: So one thing that we're all focusing on from today

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Speaker 1: forward after everyone's listening to these episode is celebrating those

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Speaker 1: small wins and even write down a list of wins.

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Speaker 3: That's one thing that we do with our staff.

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Speaker 1: They have wins and then we get together every so often,

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Speaker 1: whether it be every quarter and then every six months,

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Speaker 1: and everyone has a wins folder and then it can

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Speaker 1: be those tiny little things.

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Speaker 3: Yeah, I'm just going to write that down. That's actually

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Speaker 3: that's awesome.

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Speaker 1: Yeah, So get your staff to have a wins folder.

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Speaker 1: Any of you out there that have anyone working for

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Speaker 1: you and have your quarterly catchups with the whole team,

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Speaker 1: get as many people involved as you want, and have

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Speaker 1: everyone celebrate those little wins. It can be as little as,

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Speaker 1: like you said, your email open rate being way bigger

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Speaker 1: than usual. It can be for us, for example, our

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Speaker 1: customer service team, it will be like we got the

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Speaker 1: most amazing feedback one time because we went the extra

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Speaker 1: mile with our customers.

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Speaker 3: Celebrate your wins please.

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Speaker 1: Your third point from your stories, COVID sales were amazing.

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Speaker 1: Sales are now mere, but we always find the issue

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Speaker 1: and think of creative things to do.

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Speaker 3: What do you mean by this? Why what are people?

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Speaker 2: Online retail was incredible during COVID.

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Speaker 3: We all saw.

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Speaker 2: This massive spike in sales, and then we started to

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Speaker 2: plan our business based on that massive spike in sales.

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Speaker 2: And since then, online retail has dropped significantly. Everyone's feeling

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Speaker 2: it business has closed down. They are not performing as well.

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Speaker 2: There's no cash in the bank. People are really struggling,

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Speaker 2: like it's going to be this way for the next

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Speaker 2: couple of years. I feel like what people have realized

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Speaker 2: is they were just relying on an email like one

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Speaker 2: Facebook at or like their Instagram to bring in sales

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Speaker 2: during COVID and now they have.

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Speaker 3: To work really really hard.

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Speaker 2: But you've got to be creative, Like this is what

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Speaker 2: it takes to be a business owner. Business is never

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Speaker 2: going to be like a trajectory where it just goes up.

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Speaker 2: It goes up and down up and down down down, down, down,

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Speaker 2: down down down a.

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Speaker 3: Little bit up little.

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Speaker 1: Yeah, it starts freaking out when the invoices are rolling

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Speaker 1: and he's like whoa, whoa, Like we're spending so much.

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Speaker 1: I'm like, trust me, We've got to do this in

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Speaker 1: order to see that bike again. Yeah, Like, business is

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Speaker 1: never like liney is that the right word? Like, it

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Speaker 1: never just goes up, like you've got to go up

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Speaker 1: and down. Totally, totally, totally.

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Speaker 3: Do you know what it is?

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Speaker 4: Though?

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Speaker 2: With business owners, it's I think people fail to see

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Speaker 2: outside of the box. So they are just super reliant

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Speaker 2: on I'm going to post an image of a product

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Speaker 2: on Instagram. I get five likes and I'm not getting

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Speaker 2: any sales.

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Speaker 3: What do I do?

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Speaker 2: And I think, well, that's actually a pretty shit strategy

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Speaker 2: because if you are relying on posting and then getting

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Speaker 2: sales from that you are working for every single sale,

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Speaker 2: Like it's not possible to run a business like that.

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Speaker 2: You need to think, how am I going to consistently

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Speaker 2: bring sales in in a creative way but then also

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Speaker 2: in like a paid ads way so that I can

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Speaker 2: go to sleep and still make money. And you've got

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Speaker 2: to realize that you've got to spend a shit ton

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Speaker 2: of money in order to get money in the door,

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Speaker 2: and sometimes it feels like a risk, but you've got

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Speaker 2: to do it in order to actually have revenue and cash.

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Speaker 2: And business owners just forget to do that. They're like,

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Speaker 2: I don't want to spend money. I also don't want

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Speaker 2: to spend time on content. But I'm not making sense, so.

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Speaker 3: What do I do.

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Speaker 1: I think that's one of the hardest things about business

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Speaker 1: and definitely something that I've learned as well. And I

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Speaker 1: always say it, Oh, you gotta spend money to make money,

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Speaker 1: Like I walk around like that's my slogan. But I

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Speaker 1: and I'm sure you as well, have learned that that's

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Speaker 1: literally how business works. I think it can be very

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Speaker 1: easy for people to love the idea of starting a

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Speaker 1: business and to think, wow, that looks amazing, Like you

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Speaker 1: know what we share on social media, we make it

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Speaker 1: look so fun and easy, but it's actually the hardest

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Speaker 1: thing ever and the most expensive thing. And I feel

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Speaker 1: like as humans, we find it really hard to part

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Speaker 1: ways with the money that we do have, Like we

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Speaker 1: all kind of like to hold onto it. And you

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Speaker 1: hear so many like successful people say like, the worst

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Speaker 1: place for your money to be is in your bank.

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Speaker 3: Have you heard people stay yeah.

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Speaker 1: Or you say that totally we're banning from now on

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Speaker 1: in this podcast, every time totally said, we're going to

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Speaker 1: go beep and beeping out.

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Speaker 2: I just don't know if there's another word for totally.

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Speaker 2: The episode's going to be called totally Yeah. I forgot

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Speaker 2: what we were saying.

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Speaker 1: We were talking about when people say the worst place

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Speaker 1: for your money to be is in the bank.

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Speaker 2: Yes, because money makes money, yes, and rich people know that, and.

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Speaker 3: We got to do that.

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Speaker 2: We've got to put our money in to get more

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Speaker 2: money out. But the thing is that people don't know

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Speaker 2: how to do that, and so what they do is

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Speaker 2: they pay this convenience tax. So they go, I'm going

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Speaker 2: to pay an agency five thousand dollars a month because

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Speaker 2: I don't know how to do Facebook ads.

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Speaker 3: I don't know how to do Google ads.

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Speaker 2: I'm going to pay them five thousand dollars a month

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Speaker 2: and they're going to run it, and I'm just gonna

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Speaker 2: put my money there because someone said money makes money,

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Speaker 2: and I'm going to pay them to do it, and

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Speaker 2: then their sales don't grow. And the reason for that

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Speaker 2: is because as a business owner, I actually truly believe

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Speaker 2: you need to know how that money is being spent

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Speaker 2: on those ads. You need to learn those ads platforms.

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Speaker 2: You need to know where your money is going. You

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Speaker 2: can't just pay someone because they're the expert. Most of

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Speaker 2: the time, experts.

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Speaker 3: Are shit honest.

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Speaker 2: You can't just pay someone to do that and expect

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Speaker 2: that your money will grow if you don't know anything

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Speaker 2: about it.

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Speaker 1: I think that's something worth us discussing a little bit

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Speaker 1: more because I love what you're saying there about how

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Speaker 1: important it is for owners to understand all the things.

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Speaker 1: And that's something that I've spoken about in this podcast already,

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Speaker 1: is like the importance of doing all that groundwork yourself,

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Speaker 1: especially in the beginning of your business, because I think

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Speaker 1: it's so valuable to always know that no matter how

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Speaker 1: big your business gets, like you were there to set

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Speaker 1: all those foundations and learn all the things. And I

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Speaker 1: know one thing that you're really passionate about is you

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Speaker 1: say you're like an anti agency.

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Speaker 2: Right, yeah, I don't like agencies. I think there are

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Speaker 2: some that would be amazing, of course, like don't get

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Speaker 2: me wrong, like.

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Speaker 3: Of course not out here saying yeah.

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Speaker 2: I'm not like shut down. What I am saying is

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Speaker 2: that as a business owner, you can actually learn this

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Speaker 2: stuff yourself.

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Speaker 3: Like I wasn't.

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Speaker 2: Born and you you didn't know when you came out

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Speaker 2: of your mum's tummy how to do Facebook ads, But

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Speaker 2: do you know how to do it now?

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Speaker 3: Yes? Are you one of the busiest people I know? Yes?

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Speaker 3: Am I one of the busiest people I know?

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Speaker 4: Yes?

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Speaker 3: But we still do.

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Speaker 2: It ourselves, we still learn it ourselves. And I feel

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Speaker 2: like it's time or the lack of time is an

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Speaker 2: excuse because you just feel like it might be too

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Speaker 2: overwhelming or too hard, And agencies can prey on that

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Speaker 2: because they're like, well, we know it and we'll help

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Speaker 2: you with it. And you know, you just have to

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Speaker 2: pay us some money to do it. But imagine you

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Speaker 2: saving that amount of money that you pay an agency

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Speaker 2: and you put it into your own ads. You could

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Speaker 2: get so much more back.

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Speaker 3: Oh it's so much money.

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Speaker 1: And I've never really spoken about this before at all,

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Speaker 1: but I have fallen victim to agencies in the past,

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Speaker 1: and again, I don't want us to be like shitting

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Speaker 1: on anyone's parade or whatever. Like. There are some amazing

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Speaker 1: agencies out there that do wonderful things for brands, and

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Speaker 1: I guess for any of you that are new to

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Speaker 1: business or maybe not at that point yet where you're

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Speaker 1: not running paid ads. Essentially, what these agencies do is

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Speaker 1: they sign you up on a contract. Some of them

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Speaker 1: can be locked in for a year, which is so

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Speaker 1: scary and dangerous, and you pay them essentially like a

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Speaker 1: retainer for them to run your paid ads. So they

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Speaker 1: log in on your Facebook, they log in on your Instagram,

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Speaker 1: your Google, your Pinterest, your TikTok like that. They'll do

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Speaker 1: the lot and you'll pay them a monthly amount kind

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Speaker 1: of like a subscription, and like one that I was

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Speaker 1: paying one time. It was like eight grand a month,

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Speaker 1: and that's just for them to do it, like to

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Speaker 1: run the ads.

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Speaker 3: Then you've got to pay for the ads as well.

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Speaker 1: So it was so much money and I experienced much

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Speaker 1: like a lot of other people that I'm sure you

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Speaker 1: talk to Anita Is. I tried to learn Facebook ads

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Speaker 1: myself in like the first few years of Fate, and

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Speaker 1: I remember.

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Speaker 3: Logging in there and looking at it and being.

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Speaker 1: Like, oh my god, this is so confusing, and I'm

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Speaker 1: trying to set up campaigns and stuff, and it all in.

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Speaker 3: My mind was just too hard.

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Speaker 1: Yeah, So I instead like got with the agency and

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Speaker 1: they do the big piece to you on the call,

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Speaker 1: and they make it all sound so amazing. And again,

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Speaker 1: there is probably some good ones out there, but there's

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Speaker 1: a lot of the scammy ones out there, and so yeah,

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Speaker 1: like I've experienced that myself. And when you're paying these agencies,

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Speaker 1: there's not really that much transparency, Like you don't know

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Speaker 1: like what they're spending or how well they're performing. And

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Speaker 1: then they would send me these big, confusing reports with

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Speaker 1: all these numbers and whatever, and I think it's honestly,

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Speaker 1: to just make it look like they're doing a good job.

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Speaker 2: Of course, of course that's what they do. Yeah, course

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Speaker 2: they send your report with numbers that you don't understand. Yeah,

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Speaker 2: that's how they run their business.

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Speaker 3: And I remember I.

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Speaker 1: Would have calls with these guys like myself and Kim

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Speaker 1: at work, and because we don't understand ads, we don't.

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Speaker 3: Understand a thing they're talking about.

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Speaker 1: So on the calls, they're like this and that metrics

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Speaker 1: and we're getting these audiences and testing all this, And

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Speaker 1: I would say to them, can you like write it

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Speaker 1: out simply for me?

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Speaker 3: Like what are you saying? And the whole time that

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Speaker 3: I was with them, like I never understood what they

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Speaker 3: were doing.

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Speaker 1: And then it wasn't until I learned how to do

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Speaker 1: the Facebook ads myself because you taught me, which, by

443
00:19:06,359 --> 00:19:08,160
Speaker 1: the way, Anita can teach any of you as well,

444
00:19:08,520 --> 00:19:09,320
Speaker 1: if you want to booker.

445
00:19:10,200 --> 00:19:11,320
Speaker 3: It's really funny you.

446
00:19:11,240 --> 00:19:14,159
Speaker 2: Say that because a lot of people have agencies and

447
00:19:14,200 --> 00:19:16,239
Speaker 2: they want to switch away from agencies, right, So then

448
00:19:16,240 --> 00:19:18,359
Speaker 2: they'll get on a call with me and I'll say,

449
00:19:18,520 --> 00:19:20,080
Speaker 2: I don't want to do your ads for you, like

450
00:19:20,119 --> 00:19:22,399
Speaker 2: I can if you want me to, but actually book

451
00:19:22,480 --> 00:19:24,760
Speaker 2: sixty minutes with me. I swear to God, I can

452
00:19:24,880 --> 00:19:26,840
Speaker 2: make it so that you understand it. By the end

453
00:19:26,840 --> 00:19:28,880
Speaker 2: of sixty minutes. You can run your own, you can

454
00:19:28,880 --> 00:19:30,880
Speaker 2: optimize your own, you can manage it all yourself.

455
00:19:30,960 --> 00:19:33,280
Speaker 1: You never have to talk to me ever. Again, sixty

456
00:19:33,280 --> 00:19:35,479
Speaker 1: minutes is all it takes, not a twelve month contract

457
00:19:35,520 --> 00:19:37,280
Speaker 1: at eight grand a month, and.

458
00:19:37,240 --> 00:19:38,399
Speaker 3: It's not even eight grand. You know.

459
00:19:38,440 --> 00:19:41,560
Speaker 2: Some agencies charge a percentage of revenue too, Yes, sometimes

460
00:19:41,560 --> 00:19:43,440
Speaker 2: they do ten percent of revenue, even if it doesn't

461
00:19:43,440 --> 00:19:47,480
Speaker 2: come from Facebook. Like these agencies are ripping off small

462
00:19:47,480 --> 00:19:48,159
Speaker 2: business owners.

463
00:19:48,240 --> 00:19:50,440
Speaker 3: Yeah, that's pretty shit totally.

464
00:19:56,200 --> 00:19:59,280
Speaker 1: So we're moving through your story list number four. Your

465
00:19:59,320 --> 00:20:02,119
Speaker 1: content is a great and you know it. You just

466
00:20:02,200 --> 00:20:05,600
Speaker 1: want someone to tell you exactly what to create. You

467
00:20:05,720 --> 00:20:08,160
Speaker 1: keep second guessing yourself. And I think off the back

468
00:20:08,200 --> 00:20:11,480
Speaker 1: of this, Anita, we can also chat about our In February,

469
00:20:11,520 --> 00:20:14,800
Speaker 1: I think it was we decided to get together and

470
00:20:14,920 --> 00:20:18,200
Speaker 1: use both of our social media Instagram stories to run

471
00:20:18,320 --> 00:20:21,520
Speaker 1: a free twenty eight day challenge and we created a

472
00:20:21,520 --> 00:20:24,200
Speaker 1: little broadcast channel on Instagram like one of those chats,

473
00:20:24,359 --> 00:20:26,560
Speaker 1: and then we had like nearly four thousand people join it,

474
00:20:26,920 --> 00:20:30,879
Speaker 1: and for twenty eight days, we gave business owners twenty

475
00:20:30,960 --> 00:20:33,400
Speaker 1: eight videos to make, and they got given their videos

476
00:20:33,480 --> 00:20:34,400
Speaker 1: every single week.

477
00:20:34,520 --> 00:20:37,520
Speaker 3: We told them exactly what to do, what the theme was.

478
00:20:37,560 --> 00:20:40,399
Speaker 1: If we were doing a trending sound, you know, we

479
00:20:40,440 --> 00:20:42,520
Speaker 1: gave them the audio, we spelt it all out for

480
00:20:42,560 --> 00:20:44,680
Speaker 1: them and that was amazing, and we got so much

481
00:20:44,720 --> 00:20:47,960
Speaker 1: amazing feedback from that Reels challenge, Like I know people

482
00:20:48,040 --> 00:20:50,520
Speaker 1: are still chatting to us about it today, but I I.

483
00:20:50,440 --> 00:20:54,080
Speaker 2: Get stopped on the street thinking I'm famous, but actually no,

484
00:20:54,200 --> 00:20:56,240
Speaker 2: they're like, I love the challenge that you and Fritt

485
00:20:56,280 --> 00:20:59,840
Speaker 2: dim yes because it was awesome, Like it actually helped

486
00:20:59,840 --> 00:21:02,320
Speaker 2: you and it helped me too. And I feel like

487
00:21:02,400 --> 00:21:05,280
Speaker 2: my engagement went through the roof during that twenty eight days.

488
00:21:05,320 --> 00:21:07,919
Speaker 3: Totally. After that, I was God keep saying.

489
00:21:07,720 --> 00:21:15,399
Speaker 2: Totally, yeah, continue, And after that twenty eight days, I

490
00:21:15,480 --> 00:21:18,560
Speaker 2: felt lost because we all need someone to tell us

491
00:21:18,600 --> 00:21:20,480
Speaker 2: what to do in terms of our content, and we

492
00:21:20,560 --> 00:21:23,040
Speaker 2: created that challenge to try and help other business owners.

493
00:21:23,040 --> 00:21:24,239
Speaker 3: But I think it helped us too.

494
00:21:25,440 --> 00:21:28,119
Speaker 4: I think that I'm trying not to say totally, so

495
00:21:28,160 --> 00:21:29,240
Speaker 4: I said one hundred percent.

496
00:21:30,920 --> 00:21:33,520
Speaker 1: I'll tell you another thing that I noticed from that, Anita,

497
00:21:34,160 --> 00:21:36,679
Speaker 1: we were so active in this broadcast channel.

498
00:21:36,960 --> 00:21:40,080
Speaker 3: You can still I think it's still on your page.

499
00:21:39,680 --> 00:21:42,480
Speaker 1: Like if people jump on to sell anything online on Instagram,

500
00:21:42,560 --> 00:21:44,720
Speaker 1: you can look and you can scroll back. So we

501
00:21:44,800 --> 00:21:48,160
Speaker 1: gave everyone in there their weekly videos like the week

502
00:21:48,240 --> 00:21:51,760
Speaker 1: before and then every single day Anita and I would

503
00:21:51,840 --> 00:21:54,320
Speaker 1: post in there with our tips for that video for

504
00:21:54,400 --> 00:21:58,680
Speaker 1: the day. So we were spoon feeding these people exactly

505
00:21:58,720 --> 00:22:01,080
Speaker 1: the kind of content that they need to make. And

506
00:22:01,200 --> 00:22:03,920
Speaker 1: every day in the broadcast channel as well, we would

507
00:22:03,920 --> 00:22:06,400
Speaker 1: put a question box. They would send in their questions

508
00:22:06,440 --> 00:22:08,520
Speaker 1: for that day's video and then we would answer them.

509
00:22:08,760 --> 00:22:10,440
Speaker 3: And what I found is on.

510
00:22:10,400 --> 00:22:13,119
Speaker 1: The topic of people feeling like they just want someone

511
00:22:13,200 --> 00:22:15,040
Speaker 1: to tell them exactly what to do.

512
00:22:15,800 --> 00:22:18,280
Speaker 3: We were doing exactly that, but people were still coming

513
00:22:18,280 --> 00:22:21,800
Speaker 3: to us saying, Oh, I don't know. So it's like,

514
00:22:22,000 --> 00:22:23,480
Speaker 3: is it, like, what is that?

515
00:22:23,760 --> 00:22:26,679
Speaker 2: I think it's the fear factor. Yeah, like, oh, but

516
00:22:26,800 --> 00:22:28,960
Speaker 2: it's not good enough. And I just everyone's going to

517
00:22:29,000 --> 00:22:31,000
Speaker 2: think really weird things about me if like I want

518
00:22:31,000 --> 00:22:32,920
Speaker 2: to show my product and suddenly I'm on there talking

519
00:22:32,920 --> 00:22:34,919
Speaker 2: about my brand, like no one wants to hear that.

520
00:22:34,960 --> 00:22:37,399
Speaker 2: And I don't want to get unfollows. And I remember

521
00:22:37,440 --> 00:22:39,320
Speaker 2: you saying I get a lot of unfollows.

522
00:22:39,359 --> 00:22:40,600
Speaker 3: I don't even look at it anymore.

523
00:22:40,640 --> 00:22:43,400
Speaker 2: Like it's all about engagement and just thinking about what

524
00:22:43,480 --> 00:22:46,560
Speaker 2: your community actually want to follow, you want to see

525
00:22:46,600 --> 00:22:49,080
Speaker 2: from you, and everyone's like, but I'm so worried. I'm

526
00:22:49,119 --> 00:22:51,560
Speaker 2: so worried, and I just feel like telling people that

527
00:22:51,720 --> 00:22:54,800
Speaker 2: if you create a hundred videos or a thousand videos,

528
00:22:54,840 --> 00:22:59,080
Speaker 2: I promise you by the one hundred and one video,

529
00:22:59,320 --> 00:23:03,720
Speaker 2: one hundred and one hundred and one.

530
00:23:05,359 --> 00:23:10,080
Speaker 1: Totally are we We're not okay.

531
00:23:09,840 --> 00:23:11,879
Speaker 3: Yeah, something in the air in the studio today.

532
00:23:12,480 --> 00:23:16,760
Speaker 4: I did four unit maths and so by the one

533
00:23:16,800 --> 00:23:23,600
Speaker 4: hundred and month video. By by their one hundred and

534
00:23:23,720 --> 00:23:26,480
Speaker 4: first video, they don't care anymore.

535
00:23:26,720 --> 00:23:29,760
Speaker 2: But they're not willing to do that first hundred videos.

536
00:23:30,040 --> 00:23:32,360
Speaker 2: And so like they do one and it doesn't perform,

537
00:23:32,400 --> 00:23:34,320
Speaker 2: and they go, that's it. I can't do it anymore.

538
00:23:34,440 --> 00:23:36,200
Speaker 2: And I'm telling you right now, like if you look

539
00:23:36,240 --> 00:23:41,160
Speaker 2: at like Britney's content, right your content, it's you don't care.

540
00:23:41,440 --> 00:23:44,680
Speaker 3: You can tell you just don't care. You just do it. Like, yes,

541
00:23:44,720 --> 00:23:46,960
Speaker 3: I know you've carefully crafted a whole.

542
00:23:46,760 --> 00:23:49,640
Speaker 2: Instagram strategy now and all that, but you can tell

543
00:23:49,680 --> 00:23:52,080
Speaker 2: when you post something either to your stories or to

544
00:23:52,160 --> 00:23:55,280
Speaker 2: a real or when you're doing a collaborative post with Fate,

545
00:23:55,640 --> 00:23:58,760
Speaker 2: you don't care. And it's just because you know that

546
00:23:58,760 --> 00:24:01,600
Speaker 2: that's your personality and you trying to showcase Fate as

547
00:24:01,640 --> 00:24:03,639
Speaker 2: best as possible with the clothes. A lot of the

548
00:24:03,680 --> 00:24:05,399
Speaker 2: time has nothing to do with the clothes. It's all

549
00:24:05,440 --> 00:24:07,520
Speaker 2: to do with you packing orders and yelling at customers,

550
00:24:07,520 --> 00:24:09,080
Speaker 2: which I find hilarious.

551
00:24:09,600 --> 00:24:10,639
Speaker 3: I think that people need.

552
00:24:10,520 --> 00:24:12,879
Speaker 2: To understand that the more you do, the more you'll learn.

553
00:24:13,119 --> 00:24:16,200
Speaker 2: And then after that one hundred and first video, you'll

554
00:24:16,359 --> 00:24:19,280
Speaker 2: realize what works, what times work like, what does the

555
00:24:19,280 --> 00:24:21,520
Speaker 2: content people want to see? And it might be completely

556
00:24:21,520 --> 00:24:23,679
Speaker 2: different to what you think it was in the first place.

557
00:24:25,200 --> 00:24:30,280
Speaker 3: Absolutely, I think with that as well.

558
00:24:30,280 --> 00:24:33,520
Speaker 1: On the topic of creating content, it is really hard,

559
00:24:33,600 --> 00:24:36,760
Speaker 1: especially for people that are starting out with creating content

560
00:24:36,800 --> 00:24:39,359
Speaker 1: for their business, because it is daunting. And then I

561
00:24:39,359 --> 00:24:42,639
Speaker 1: think it's very easy for them to look at people

562
00:24:42,720 --> 00:24:44,959
Speaker 1: like myself and you and when we were doing our

563
00:24:45,000 --> 00:24:47,720
Speaker 1: Reels challenge and we make.

564
00:24:47,600 --> 00:24:48,600
Speaker 3: It look so easy.

565
00:24:48,880 --> 00:24:50,880
Speaker 1: But like you said, it's because we've made those one

566
00:24:50,960 --> 00:24:54,280
Speaker 1: hundred videos already. If anyone, I mean, I don't suggest

567
00:24:54,359 --> 00:24:56,000
Speaker 1: this because it would take you forever. But if you

568
00:24:56,040 --> 00:24:59,359
Speaker 1: scroll back to like my first videos, they were not

569
00:24:59,680 --> 00:25:02,240
Speaker 1: like the videos that I'm making today. They were probably

570
00:25:02,240 --> 00:25:06,160
Speaker 1: all shit and embarrassing. But it's about taking that first

571
00:25:06,160 --> 00:25:09,800
Speaker 1: step and making that content and it'll feel like you're

572
00:25:10,080 --> 00:25:12,879
Speaker 1: just making content for the sake of it and throwing

573
00:25:12,880 --> 00:25:16,480
Speaker 1: it out there. But that's quite literally what content creation is.

574
00:25:16,560 --> 00:25:20,639
Speaker 1: It's not about making the perfect video every single time.

575
00:25:20,880 --> 00:25:23,439
Speaker 1: You'll make fifty and then the fifty first one.

576
00:25:23,320 --> 00:25:23,960
Speaker 3: Will be great.

577
00:25:24,480 --> 00:25:27,240
Speaker 2: And you've got to be really comfortable with that ugly content,

578
00:25:27,600 --> 00:25:30,520
Speaker 2: Like it's that ugly content that takes you five seconds

579
00:25:30,600 --> 00:25:33,160
Speaker 2: to create that's going to go viral. And I think,

580
00:25:33,240 --> 00:25:35,439
Speaker 2: and what I want to tell everyone is that you

581
00:25:35,520 --> 00:25:38,639
Speaker 2: can be esthetically pleasing totally, Like, if that's.

582
00:25:38,520 --> 00:25:42,840
Speaker 3: Your brand, you entirely. What number are we up to now?

583
00:25:42,960 --> 00:25:47,760
Speaker 4: Got to Countpoxander's counting.

584
00:25:48,359 --> 00:25:51,520
Speaker 2: You can make that aesthetically pleasing content all day long

585
00:25:51,640 --> 00:25:53,240
Speaker 2: and if it works for your brand, great. Most of

586
00:25:53,280 --> 00:25:56,240
Speaker 2: the time it doesn't, It never works anymore. You need

587
00:25:56,280 --> 00:25:59,679
Speaker 2: to be comfortable with cringe worthy content and also ugly content.

588
00:26:00,080 --> 00:26:02,520
Speaker 2: And I find that even with hero packaging, like I

589
00:26:02,600 --> 00:26:05,760
Speaker 2: sell sustainable packaging, it is so boring to talk about it,

590
00:26:05,800 --> 00:26:09,000
Speaker 2: really it is. And I have to create this ugly

591
00:26:09,040 --> 00:26:11,959
Speaker 2: content where I green screen my floating face around the

592
00:26:12,000 --> 00:26:15,200
Speaker 2: screen with the packaging behind me to explain a new

593
00:26:15,200 --> 00:26:18,240
Speaker 2: product drop, which is about recycled mailers. Right, it's really

594
00:26:18,280 --> 00:26:20,760
Speaker 2: not that interesting. But I have to make it interesting

595
00:26:20,880 --> 00:26:23,159
Speaker 2: by having some kind of ugly hook to it, or

596
00:26:23,160 --> 00:26:27,000
Speaker 2: a negative hook, or something that's exciting that I don't

597
00:26:27,040 --> 00:26:29,159
Speaker 2: just say, hey, guys, I've launched a new product and

598
00:26:29,200 --> 00:26:31,280
Speaker 2: this is what it is, and it can be like compostible,

599
00:26:31,359 --> 00:26:34,359
Speaker 2: like no one cares. So I have to think about

600
00:26:34,359 --> 00:26:37,639
Speaker 2: ways to make things super interesting. And I found that

601
00:26:37,760 --> 00:26:41,000
Speaker 2: doing that within fifteen seconds of me just saying something

602
00:26:41,200 --> 00:26:44,679
Speaker 2: outrageous like you won't believe the people in my DMS

603
00:26:44,680 --> 00:26:46,879
Speaker 2: who have asked me about X y Z, and then

604
00:26:46,920 --> 00:26:49,520
Speaker 2: I continue on with talking about the product. It actually

605
00:26:49,520 --> 00:26:52,000
Speaker 2: helps video to do better. So you've got to create

606
00:26:52,080 --> 00:26:54,840
Speaker 2: so many videos in order to realize what works.

607
00:26:55,080 --> 00:26:56,400
Speaker 3: Yes, totally.

608
00:26:57,280 --> 00:27:00,480
Speaker 1: Do you think on that as well? Do you think

609
00:27:00,840 --> 00:27:03,399
Speaker 1: any business? I mean, it depends on the industry, but

610
00:27:03,440 --> 00:27:07,000
Speaker 1: do you think people need to make content of themselves

611
00:27:07,080 --> 00:27:07,919
Speaker 1: as the owner?

612
00:27:08,119 --> 00:27:12,119
Speaker 3: In twenty twenty four to grow a business? Do you

613
00:27:12,119 --> 00:27:13,399
Speaker 3: want to hear the truth?

614
00:27:14,040 --> 00:27:17,959
Speaker 2: Because yes, I think that it's not necessary in that

615
00:27:17,960 --> 00:27:20,359
Speaker 2: there are brands that don't need to show the owner.

616
00:27:20,920 --> 00:27:23,520
Speaker 2: But if you are a small business and you are

617
00:27:23,640 --> 00:27:26,760
Speaker 2: just starting, what you want is you want the engagement

618
00:27:26,840 --> 00:27:29,160
Speaker 2: and then you want the potential to go viral. If

619
00:27:29,160 --> 00:27:31,399
Speaker 2: you want engagement, you need to show up as the

620
00:27:31,480 --> 00:27:33,879
Speaker 2: founder and you need to show that behind the scenes

621
00:27:33,920 --> 00:27:36,119
Speaker 2: and your expertise and authority in a field to make

622
00:27:36,160 --> 00:27:38,640
Speaker 2: sure that your brand stands out. And if you want

623
00:27:38,640 --> 00:27:41,960
Speaker 2: to go viral, then you need to use those trending sounds.

624
00:27:42,000 --> 00:27:44,399
Speaker 2: You need to make sure that you're doing something extremely

625
00:27:44,520 --> 00:27:46,959
Speaker 2: entertaining or funny, and that's really hard to do. So

626
00:27:47,000 --> 00:27:49,040
Speaker 2: in the beginning, what you want to do is get

627
00:27:49,040 --> 00:27:52,760
Speaker 2: the engagement super high, understand what your audience wants, and

628
00:27:52,800 --> 00:27:54,639
Speaker 2: then you can start to try and focus on the

629
00:27:54,680 --> 00:27:57,640
Speaker 2: viral content. But yeah, in my opinion, I do think

630
00:27:57,720 --> 00:28:00,560
Speaker 2: founders need to be a big part of it their content.

631
00:28:00,920 --> 00:28:05,720
Speaker 1: I agree, And I think when we did our Reels challenge,

632
00:28:06,320 --> 00:28:07,760
Speaker 1: I know that we had a lot of people asking

633
00:28:07,880 --> 00:28:09,720
Speaker 1: us in the daily question boxes, like what if I

634
00:28:09,720 --> 00:28:12,320
Speaker 1: don't want to show my face? And that got me

635
00:28:12,400 --> 00:28:15,040
Speaker 1: thinking about that because that's the only way that I've

636
00:28:15,080 --> 00:28:19,000
Speaker 1: ever done anything. I'd started backwards, like I showed my

637
00:28:19,080 --> 00:28:21,520
Speaker 1: face first before I even had a brand, So then

638
00:28:21,560 --> 00:28:24,360
Speaker 1: when it came to me launching Fate, it was only

639
00:28:24,400 --> 00:28:26,840
Speaker 1: natural for me to share my face and then I've

640
00:28:26,920 --> 00:28:30,920
Speaker 1: often thought if someone was, it depends on the industry, Like,

641
00:28:30,960 --> 00:28:33,000
Speaker 1: of course, if you're opening a cafe, it's going to

642
00:28:33,000 --> 00:28:35,760
Speaker 1: be a lot different. But especially for small online businesses,

643
00:28:36,320 --> 00:28:41,000
Speaker 1: I've always wondered, how would someone manage to start and

644
00:28:41,040 --> 00:28:44,200
Speaker 1: then scale a small online business selling whatever it is

645
00:28:44,760 --> 00:28:49,000
Speaker 1: if they didn't show their face, Because, like you said,

646
00:28:49,480 --> 00:28:52,720
Speaker 1: those days of posting a photo of your mailer just

647
00:28:52,800 --> 00:28:56,040
Speaker 1: on the table and saying, here's my mailer. It's great

648
00:28:56,080 --> 00:29:00,560
Speaker 1: by it now I've likes yeah, like those days gone.

649
00:29:00,760 --> 00:29:04,080
Speaker 1: Instagram used to be like that many many years ago,

650
00:29:04,360 --> 00:29:07,440
Speaker 1: where you could just hold up something or take a

651
00:29:07,480 --> 00:29:09,760
Speaker 1: cute photo in your hand and be like, buy this.

652
00:29:09,880 --> 00:29:11,440
Speaker 3: But those days are gone.

653
00:29:11,080 --> 00:29:15,760
Speaker 1: Now, and now people really are are wanting something extra

654
00:29:16,080 --> 00:29:18,520
Speaker 1: when it comes to purchasing from a brand.

655
00:29:18,560 --> 00:29:23,280
Speaker 3: They're wanting that human connection. I think if you could

656
00:29:23,280 --> 00:29:23,760
Speaker 3: make it work.

657
00:29:23,840 --> 00:29:26,040
Speaker 2: So I think if you could do things where if

658
00:29:26,040 --> 00:29:28,840
Speaker 2: you're really uncomfortable with showing your face, if you do

659
00:29:28,920 --> 00:29:32,040
Speaker 2: something like packing an order, and you do that consistently

660
00:29:32,080 --> 00:29:34,520
Speaker 2: and it's always packing an order, you think it's going

661
00:29:34,600 --> 00:29:36,680
Speaker 2: to get boring. But what if you were to do

662
00:29:36,960 --> 00:29:39,800
Speaker 2: like a voice over, and that's your step into showing

663
00:29:39,840 --> 00:29:41,960
Speaker 2: your face. Right, So you're not comfortable right now, maybe

664
00:29:41,960 --> 00:29:43,600
Speaker 2: in the future you will be. But if you pack

665
00:29:43,640 --> 00:29:46,840
Speaker 2: an order and say something really controversial, or you pack

666
00:29:46,880 --> 00:29:49,720
Speaker 2: an order and you say something that is like a

667
00:29:49,800 --> 00:29:52,600
Speaker 2: negative hook, I think that works as well. So there

668
00:29:52,640 --> 00:29:55,040
Speaker 2: are ways to do it, and you can showcase the

669
00:29:55,080 --> 00:29:57,680
Speaker 2: behind the scenes and your brand and your products. You

670
00:29:57,720 --> 00:30:00,640
Speaker 2: don't necessarily to show your face. You do need to

671
00:30:00,640 --> 00:30:03,520
Speaker 2: have your personality in there as the founder.

672
00:30:07,760 --> 00:30:10,080
Speaker 1: Okay, number five from your story. By the way, I'm

673
00:30:10,120 --> 00:30:12,760
Speaker 1: loving that your story that you randomly posted is helping

674
00:30:12,840 --> 00:30:15,040
Speaker 1: us do this podcast today. Thank you so much for that.

675
00:30:15,120 --> 00:30:17,560
Speaker 1: You did so well you didn't even know. Okay, your

676
00:30:17,640 --> 00:30:20,800
Speaker 1: last one. When it comes down to it, you realize

677
00:30:20,880 --> 00:30:23,400
Speaker 1: that more orders and cash in the bank will fix

678
00:30:23,640 --> 00:30:26,960
Speaker 1: ninety nine percent of your worries. So would you say

679
00:30:26,960 --> 00:30:30,200
Speaker 1: that from being a mentor and speaking with all your

680
00:30:30,240 --> 00:30:34,520
Speaker 1: clients that ninety nine percent pretty much of people's issues

681
00:30:34,520 --> 00:30:36,440
Speaker 1: with their business comes down to finance.

682
00:30:37,320 --> 00:30:40,400
Speaker 2: Yes, because a lot of people think, oh, my content

683
00:30:40,440 --> 00:30:42,680
Speaker 2: is not performing, or like the row as on my

684
00:30:42,720 --> 00:30:44,280
Speaker 2: ads is not very high.

685
00:30:44,600 --> 00:30:46,360
Speaker 3: But actually the issue.

686
00:30:46,000 --> 00:30:48,640
Speaker 2: Is the fact that you're not getting enough orders in

687
00:30:48,680 --> 00:30:50,840
Speaker 2: the door. You don't have enough revenue, you don't have

688
00:30:50,960 --> 00:30:53,520
Speaker 2: enough cash, and therefore you can't do the things that

689
00:30:53,560 --> 00:30:56,240
Speaker 2: you want to do. That capability gap is not happening

690
00:30:56,720 --> 00:30:59,600
Speaker 2: because you can't buy the next round of inventry because

691
00:30:59,600 --> 00:31:01,760
Speaker 2: you're to think, should I get a loan, Like I

692
00:31:01,760 --> 00:31:05,160
Speaker 2: don't have the money so and my content's doing poorly,

693
00:31:05,240 --> 00:31:07,520
Speaker 2: so I'm going to blame that, But actually it's just

694
00:31:07,640 --> 00:31:09,280
Speaker 2: you're not making enough orders.

695
00:31:09,360 --> 00:31:09,880
Speaker 3: It's it.

696
00:31:10,120 --> 00:31:12,800
Speaker 2: I think everything comes down to money. And we start

697
00:31:12,840 --> 00:31:16,280
Speaker 2: a business for two reasons. One to make money, but

698
00:31:16,400 --> 00:31:18,240
Speaker 2: two also just to be our own boss, to be

699
00:31:18,280 --> 00:31:20,840
Speaker 2: able to have the rules that are our own rules.

700
00:31:21,280 --> 00:31:23,600
Speaker 2: And that's a great thing and we're achieving that. But

701
00:31:23,640 --> 00:31:26,080
Speaker 2: the other side, the money side, is like if you

702
00:31:26,200 --> 00:31:28,640
Speaker 2: don't have that, then you feel like you're a failure.

703
00:31:29,640 --> 00:31:31,920
Speaker 2: I want to ask you a question though. Okay, so

704
00:31:32,560 --> 00:31:35,560
Speaker 2: we're talking about finance and we're talking about cash, okay,

705
00:31:35,760 --> 00:31:37,720
Speaker 2: and I say, like, you need to make more orders

706
00:31:37,760 --> 00:31:39,160
Speaker 2: and you need to have more cash in the bank.

707
00:31:39,880 --> 00:31:43,840
Speaker 2: When did you feel like with fate you had enough

708
00:31:43,840 --> 00:31:45,840
Speaker 2: money to feel like you were okay, like we was

709
00:31:45,840 --> 00:31:48,320
Speaker 2: at in the first year of business, or like and

710
00:31:48,600 --> 00:31:52,080
Speaker 2: how have you kind of managed the whole orders cash

711
00:31:52,120 --> 00:31:55,280
Speaker 2: flow invoices coming in, like you're buying inventory, and then

712
00:31:55,280 --> 00:31:57,000
Speaker 2: you've got to pay for marketing, and you spend so

713
00:31:57,080 --> 00:31:59,880
Speaker 2: much on ads too. So when did you feel like

714
00:32:00,280 --> 00:32:03,400
Speaker 2: I'm good, Like I've got some cash.

715
00:32:03,480 --> 00:32:07,880
Speaker 1: I think for me, I was lucky in a sense

716
00:32:08,160 --> 00:32:12,960
Speaker 1: because I had money saved in my bank when I

717
00:32:13,000 --> 00:32:17,680
Speaker 1: started Fate. As everyone knows, I was an influencer for

718
00:32:17,720 --> 00:32:20,240
Speaker 1: many years and I was doing all sorts of brand deals,

719
00:32:20,320 --> 00:32:25,479
Speaker 1: hashtags sponsored and I don't know why, but for some reason,

720
00:32:25,560 --> 00:32:27,920
Speaker 1: back then, even though I was in my early twenties,

721
00:32:28,600 --> 00:32:33,800
Speaker 1: I saved I saved money. I luckily didn't go silly

722
00:32:33,840 --> 00:32:35,440
Speaker 1: like a lot of people would in their early twenties

723
00:32:35,440 --> 00:32:37,680
Speaker 1: if they're earning hundreds of thousands of dollars a year

724
00:32:38,120 --> 00:32:40,600
Speaker 1: and go and buy stupid things like I just drove

725
00:32:40,640 --> 00:32:43,600
Speaker 1: my little banged up Mazda around like I never I

726
00:32:43,640 --> 00:32:45,560
Speaker 1: don't know what it was, but maybe I was scared

727
00:32:45,560 --> 00:32:47,520
Speaker 1: of letting go of my money. So when it came

728
00:32:47,560 --> 00:32:50,000
Speaker 1: to starting FATE, I think I had around two hundred

729
00:32:50,040 --> 00:32:51,960
Speaker 1: grand in the bank, and that's.

730
00:32:51,800 --> 00:32:53,440
Speaker 3: In my early early twenties.

731
00:32:54,000 --> 00:32:57,240
Speaker 1: And one thing that I weirdly became obsessed with was

732
00:32:57,360 --> 00:33:00,719
Speaker 1: never letting it go below my number that I had. Said, wow,

733
00:33:01,200 --> 00:33:04,240
Speaker 1: and that's something that I would advise. I know, it's like,

734
00:33:04,800 --> 00:33:07,120
Speaker 1: it's not very relatable of me to talk about having

735
00:33:07,120 --> 00:33:09,640
Speaker 1: two hundred thousand dollars in the bank in my early twenties,

736
00:33:09,680 --> 00:33:11,960
Speaker 1: but that was just the reality for me. But when

737
00:33:12,200 --> 00:33:14,600
Speaker 1: it came to me saving all that money, like, mind you,

738
00:33:15,760 --> 00:33:17,840
Speaker 1: in my late teens and into my early twenties, like

739
00:33:17,880 --> 00:33:19,520
Speaker 1: I had no money, Like my bank would always go

740
00:33:19,560 --> 00:33:22,520
Speaker 1: to negative three, and you know, I'd go back up again.

741
00:33:22,600 --> 00:33:25,520
Speaker 1: But I remember when I dropped out of school and

742
00:33:25,720 --> 00:33:28,400
Speaker 1: I was working being a waitress because all I wanted

743
00:33:28,400 --> 00:33:30,320
Speaker 1: to do was earn money. Was I became obsessed with

744
00:33:30,360 --> 00:33:32,440
Speaker 1: getting a certain amount of savings in my bank account.

745
00:33:32,480 --> 00:33:35,640
Speaker 1: And I started with one thousand dollars. I said, my

746
00:33:35,680 --> 00:33:38,120
Speaker 1: bank account always has to have one thousand dollars. And

747
00:33:38,160 --> 00:33:40,080
Speaker 1: mind you, this is when I'm earning like five hundred

748
00:33:40,120 --> 00:33:42,320
Speaker 1: dollars a week. And I would get it to one

749
00:33:42,360 --> 00:33:45,040
Speaker 1: thousand dollars and then my rule was, I can never

750
00:33:45,160 --> 00:33:47,560
Speaker 1: let it go below that. And then car REGI would come,

751
00:33:47,560 --> 00:33:49,520
Speaker 1: then I go fuck, and then you're back down again.

752
00:33:50,160 --> 00:33:53,360
Speaker 1: And then I worked my way up from that one thousand,

753
00:33:53,440 --> 00:33:55,560
Speaker 1: and then I got five thousand dollars in savings, and

754
00:33:55,600 --> 00:33:57,760
Speaker 1: then I went ten, and I went all the way

755
00:33:57,800 --> 00:34:00,320
Speaker 1: to two hundred thousand dollars. And it's weird because then

756
00:34:00,360 --> 00:34:03,160
Speaker 1: I just kept going and that number kept jumping, and

757
00:34:03,200 --> 00:34:05,920
Speaker 1: then I was really strict on never letting it go

758
00:34:06,040 --> 00:34:09,720
Speaker 1: below that. And so as for me, when I started Fate,

759
00:34:10,080 --> 00:34:12,240
Speaker 1: I had like two hundred odd grand in the bank,

760
00:34:12,719 --> 00:34:15,680
Speaker 1: and I was bad with my finances back then in

761
00:34:15,760 --> 00:34:17,759
Speaker 1: terms of business, where I didn't know to look at

762
00:34:17,800 --> 00:34:19,920
Speaker 1: what I was spending. But I think, you know, I

763
00:34:20,000 --> 00:34:23,319
Speaker 1: must have spent anywhere around fifty thousand dollars when I

764
00:34:23,400 --> 00:34:26,759
Speaker 1: was starting Fate. And again that's not realistic because I

765
00:34:26,840 --> 00:34:29,880
Speaker 1: was obviously launching Fate into an audience that already existed.

766
00:34:29,920 --> 00:34:32,640
Speaker 1: I already had all my followers, Whereas I think anyone

767
00:34:32,680 --> 00:34:35,480
Speaker 1: else starting a business probably wouldn't be spending fifty grand straight.

768
00:34:35,200 --> 00:34:38,600
Speaker 3: Off the bat, especially in fashion. And then I guess.

769
00:34:39,239 --> 00:34:42,000
Speaker 1: I'm not good with numbers like you're great with numbers.

770
00:34:42,040 --> 00:34:44,920
Speaker 1: I'm not a numbers person. But I think where my

771
00:34:45,160 --> 00:34:49,880
Speaker 1: strength has been in business and somehow ensuring that we

772
00:34:50,520 --> 00:34:56,120
Speaker 1: are never going backwards financially, is I've used my common sense. Yes,

773
00:34:56,920 --> 00:34:59,520
Speaker 1: I've never done something that even though it looks like

774
00:34:59,560 --> 00:35:02,680
Speaker 1: I'm very spontaneous and doing all these random things, I've

775
00:35:02,760 --> 00:35:05,800
Speaker 1: never done something that was too much.

776
00:35:05,600 --> 00:35:07,360
Speaker 3: Of a risk at that time.

777
00:35:07,440 --> 00:35:09,839
Speaker 1: I feel like I've made huge risks in business, which

778
00:35:10,040 --> 00:35:13,360
Speaker 1: you absolutely have to to grow. You cannot expect to

779
00:35:13,400 --> 00:35:16,799
Speaker 1: grow a big business if you're not taking risks. You

780
00:35:16,840 --> 00:35:21,200
Speaker 1: can't play it safe. But every big risk that I've taken,

781
00:35:21,239 --> 00:35:23,960
Speaker 1: I've known that it was the right time. From hiring

782
00:35:23,960 --> 00:35:26,200
Speaker 1: the first employee, I knew that was when I needed

783
00:35:26,200 --> 00:35:28,960
Speaker 1: an employee. Moving into our first warehouse, I knew that

784
00:35:29,040 --> 00:35:30,920
Speaker 1: was the right time. I wasn't just going, yeah, I'm

785
00:35:30,920 --> 00:35:32,840
Speaker 1: going to get a warehouse, it's going to be so cool,

786
00:35:32,880 --> 00:35:36,560
Speaker 1: Like it might be people acting spontaneously and thinking, oh,

787
00:35:36,560 --> 00:35:40,480
Speaker 1: that'd be a cool idea and not taking into account

788
00:35:40,480 --> 00:35:43,600
Speaker 1: the financial side of that. Like, I feel like, speaking

789
00:35:43,640 --> 00:35:46,439
Speaker 1: from my point of view, it's never that realistic. When

790
00:35:46,440 --> 00:35:50,359
Speaker 1: I did start Fate, I was an influencer, so I

791
00:35:50,360 --> 00:35:52,759
Speaker 1: didn't need to take any money from Fate For the

792
00:35:52,760 --> 00:35:55,600
Speaker 1: first like years and years and years and years. I

793
00:35:55,640 --> 00:35:57,520
Speaker 1: only started paying myself a small wage like a year

794
00:35:57,520 --> 00:36:00,600
Speaker 1: and a half ago from today, so I ensure that

795
00:36:00,640 --> 00:36:03,000
Speaker 1: I had that money coming in from being an influencer

796
00:36:03,040 --> 00:36:05,920
Speaker 1: so that I can continue to grow fate. And I

797
00:36:05,960 --> 00:36:08,400
Speaker 1: don't know, like I think it's maybe just a massive

798
00:36:09,719 --> 00:36:12,680
Speaker 1: stroke of luck with me or just making the right

799
00:36:12,719 --> 00:36:14,040
Speaker 1: decisions at the right time.

800
00:36:14,080 --> 00:36:16,239
Speaker 3: Why you're shaking your head, no, because it's not luck

801
00:36:16,280 --> 00:36:16,640
Speaker 3: at all.

802
00:36:16,680 --> 00:36:18,680
Speaker 2: I hate it when you say that, because it's not

803
00:36:18,719 --> 00:36:21,359
Speaker 2: long at all like you actually have done. Really, you've

804
00:36:21,360 --> 00:36:23,160
Speaker 2: made calculated moves to make sure that.

805
00:36:23,080 --> 00:36:25,080
Speaker 3: You don't run out of money. That's not luck.

806
00:36:25,239 --> 00:36:27,360
Speaker 2: That's you being your saying common sense. That's just you

807
00:36:27,440 --> 00:36:30,520
Speaker 2: being incredibly clever about I don't know whether it's because

808
00:36:30,520 --> 00:36:33,120
Speaker 2: of your childhood and you're worried about like not having

809
00:36:33,160 --> 00:36:35,520
Speaker 2: money anymore, or maybe it's just your self confident.

810
00:36:35,560 --> 00:36:36,799
Speaker 3: You know you don't need a.

811
00:36:36,840 --> 00:36:40,000
Speaker 2: Souped up car because it's like it's not you. Yeah,

812
00:36:40,000 --> 00:36:42,120
Speaker 2: But whatever it is, you've been really clever about it,

813
00:36:42,200 --> 00:36:44,879
Speaker 2: and you have to you have to recognize that too.

814
00:36:45,120 --> 00:36:47,440
Speaker 2: If I was to give any advice to business owners

815
00:36:48,200 --> 00:36:50,480
Speaker 2: based on what you just said, that two hundred thousand

816
00:36:50,600 --> 00:36:54,239
Speaker 2: or that thousand dollars, it's called a cash runway, And

817
00:36:54,280 --> 00:36:56,760
Speaker 2: it's if your business was to shut down right now,

818
00:36:57,040 --> 00:37:00,440
Speaker 2: how long would it take for you to how long

819
00:37:00,480 --> 00:37:03,319
Speaker 2: could you be in operation for? How could you pay

820
00:37:03,360 --> 00:37:06,040
Speaker 2: your fixed expenses for the next month or two? And

821
00:37:06,160 --> 00:37:10,600
Speaker 2: ideally what people say is about three months is a

822
00:37:10,640 --> 00:37:13,080
Speaker 2: good amount of cash to have, so that if your

823
00:37:13,239 --> 00:37:15,440
Speaker 2: business shuts down, you at least can pay your fixed

824
00:37:15,440 --> 00:37:18,600
Speaker 2: expenses for three months. So just having a little bit

825
00:37:18,640 --> 00:37:21,520
Speaker 2: of cash aside, and maybe you have zero dollars in

826
00:37:21,520 --> 00:37:23,200
Speaker 2: your bank right now, but what I would do is

827
00:37:23,239 --> 00:37:25,840
Speaker 2: every time I get a sale, is just siphon away

828
00:37:25,920 --> 00:37:29,240
Speaker 2: ten percent. And that's not for inventry, that's not for anything.

829
00:37:29,239 --> 00:37:30,880
Speaker 2: We're just going to put that into a little account

830
00:37:30,920 --> 00:37:33,400
Speaker 2: on the side, and it's going to be your profit account.

831
00:37:33,400 --> 00:37:35,440
Speaker 2: It's going to sit there, and you want to have

832
00:37:35,480 --> 00:37:37,799
Speaker 2: that cash always sitting there. It's going to make you

833
00:37:37,840 --> 00:37:40,200
Speaker 2: feel really good as a business owner to see that grow.

834
00:37:40,520 --> 00:37:42,200
Speaker 2: And I think that's kind of what you were doing

835
00:37:42,239 --> 00:37:44,640
Speaker 2: in that keeping aside that two hundred K or one

836
00:37:44,719 --> 00:37:48,000
Speaker 2: hundred k or whatever. Having cash in the bank makes

837
00:37:48,040 --> 00:37:49,960
Speaker 2: you feel so good, that's the thing.

838
00:37:50,000 --> 00:37:53,120
Speaker 1: And I know we said earlier and it wasn't don't

839
00:37:53,200 --> 00:37:55,400
Speaker 1: quote me I've just held other people saying like, the

840
00:37:55,440 --> 00:37:57,760
Speaker 1: worst place for your money to be is in the bank,

841
00:37:58,320 --> 00:38:00,680
Speaker 1: So don't take my word and go in drain your

842
00:38:00,719 --> 00:38:05,359
Speaker 1: bank account by making a silly decision. I would say, yes,

843
00:38:06,160 --> 00:38:09,000
Speaker 1: ensure that you're always keeping some money aside, because you

844
00:38:09,120 --> 00:38:11,320
Speaker 1: need that in business for when shit hits the fan,

845
00:38:11,920 --> 00:38:16,160
Speaker 1: or something goes wrong, or you make a huge, expensive mistake,

846
00:38:16,200 --> 00:38:17,839
Speaker 1: like you're going to need that money there. So as

847
00:38:17,880 --> 00:38:20,880
Speaker 1: business owners, we need to always have money in the bank.

848
00:38:20,920 --> 00:38:23,279
Speaker 1: That's like our security net. But at the same time,

849
00:38:23,360 --> 00:38:25,440
Speaker 1: we have to know we still have to spend that

850
00:38:25,560 --> 00:38:27,040
Speaker 1: money that is coming in.

851
00:38:26,760 --> 00:38:30,760
Speaker 3: In order to keep the cogs turning. Totally, totally.

852
00:38:35,239 --> 00:38:38,480
Speaker 1: Well, Anita, thank you so much for being the first

853
00:38:38,640 --> 00:38:40,760
Speaker 1: ever guest on Big Business.

854
00:38:40,840 --> 00:38:43,480
Speaker 2: I am honored like for you to ask me to

855
00:38:43,480 --> 00:38:45,480
Speaker 2: be your first guest, this is amazing.

856
00:38:45,680 --> 00:38:48,640
Speaker 1: I wouldn't pick anyone else. And I feel like you

857
00:38:48,760 --> 00:38:51,560
Speaker 1: have so much to talk about. I feel like I

858
00:38:51,640 --> 00:38:53,960
Speaker 1: wish I had your brain, so I think down the track,

859
00:38:54,000 --> 00:38:55,880
Speaker 1: we're gonna have to get you back and talk about

860
00:38:55,880 --> 00:38:58,760
Speaker 1: other things because we're really just scratching the surface today

861
00:38:59,080 --> 00:39:00,840
Speaker 1: of the knowledge that is your brain.

862
00:39:01,120 --> 00:39:01,680
Speaker 3: Thank you.

863
00:39:02,400 --> 00:39:06,319
Speaker 2: I feel like I want to be you so no,

864
00:39:06,600 --> 00:39:09,279
Speaker 2: honestly though, like thank you for having me. I think

865
00:39:09,320 --> 00:39:11,360
Speaker 2: that small business is what I love to talk about.

866
00:39:11,440 --> 00:39:14,000
Speaker 2: And I think it's because I speak to business owners

867
00:39:14,520 --> 00:39:16,759
Speaker 2: every day, if it's like four or five, having these

868
00:39:16,800 --> 00:39:19,680
Speaker 2: sixty minute calls, and I think, wow, like, your businesses

869
00:39:19,719 --> 00:39:22,360
Speaker 2: are so different, the industry is so different. Actually, the

870
00:39:22,360 --> 00:39:25,440
Speaker 2: problems that you're facing are completely the same. And I

871
00:39:25,440 --> 00:39:27,799
Speaker 2: feel like you have the same problems I do as well,

872
00:39:27,840 --> 00:39:30,359
Speaker 2: but on a bigger scale. And I think everyone needs

873
00:39:30,400 --> 00:39:32,520
Speaker 2: to recognize that you're not alone in this, Like we

874
00:39:32,640 --> 00:39:35,240
Speaker 2: all have the same problems. They're just on different scales,

875
00:39:35,400 --> 00:39:37,520
Speaker 2: maybe in different industries, but we're all the same.

876
00:39:37,560 --> 00:39:39,719
Speaker 3: We're all struggling. Yeah, I think it's really lot.

877
00:39:39,840 --> 00:39:42,600
Speaker 1: It's really important as well to connect with other people

878
00:39:42,920 --> 00:39:45,160
Speaker 1: who are doing the same sort of stuff as you.

879
00:39:45,440 --> 00:39:48,279
Speaker 1: Anita and I only became friends, what like, not even

880
00:39:48,320 --> 00:39:51,719
Speaker 1: two years ago. Yeah, and we're like here and we're

881
00:39:51,760 --> 00:39:54,239
Speaker 1: embracing making friends in your thirties, by the way, Like

882
00:39:54,480 --> 00:39:58,040
Speaker 1: I'm all about that. But ever since connecting with you,

883
00:39:58,080 --> 00:40:00,480
Speaker 1: which we just met at this event one time Sydney,

884
00:40:00,880 --> 00:40:03,560
Speaker 1: it's so good to be able to meet other people

885
00:40:03,800 --> 00:40:05,680
Speaker 1: and then you have that friend that you can call

886
00:40:05,760 --> 00:40:08,680
Speaker 1: up and go fuck, like this is killing me today.

887
00:40:08,760 --> 00:40:11,320
Speaker 1: And then chances of that friend who's also in business,

888
00:40:11,640 --> 00:40:13,479
Speaker 1: like they're going to be able to relate. And because

889
00:40:13,520 --> 00:40:17,120
Speaker 1: business can be really isolating sometimes, especially if it is

890
00:40:17,160 --> 00:40:18,880
Speaker 1: small and you're doing it all on your own, so

891
00:40:19,200 --> 00:40:21,879
Speaker 1: to be able to make connections and friends that are

892
00:40:21,880 --> 00:40:23,960
Speaker 1: in business is super important as well. And I think

893
00:40:24,000 --> 00:40:27,240
Speaker 1: that's like the power of networking and making those friends.

894
00:40:27,280 --> 00:40:29,400
Speaker 2: And I think you just need to step out of

895
00:40:29,440 --> 00:40:31,279
Speaker 2: your shell and kind of be like I want to

896
00:40:31,320 --> 00:40:33,759
Speaker 2: try and make friends and people who you look up to.

897
00:40:33,880 --> 00:40:36,399
Speaker 2: And I remember seeing you at the event and I

898
00:40:36,440 --> 00:40:39,120
Speaker 2: was like, don't freak out. That's Brittany, Like, don't freak

899
00:40:39,160 --> 00:40:42,040
Speaker 2: out in my head, and then you said, oh my god,

900
00:40:42,160 --> 00:40:44,399
Speaker 2: like you're selling anything online. Yeah, I was like, you're

901
00:40:44,480 --> 00:40:47,480
Speaker 2: Britney Saunders and I love you because we followed.

902
00:40:47,160 --> 00:40:49,600
Speaker 3: Each other on TikTok we did.

903
00:40:49,320 --> 00:40:51,440
Speaker 2: I had no idea that you knew who I was,

904
00:40:51,480 --> 00:40:54,279
Speaker 2: so it was such an amazing moment for me. But also,

905
00:40:54,680 --> 00:40:56,640
Speaker 2: you don't know who's watching you. I do feel like

906
00:40:56,840 --> 00:40:58,480
Speaker 2: you need to reach out to people and you need

907
00:40:58,520 --> 00:41:00,960
Speaker 2: to say, hey, you've got to be business that's similar

908
00:41:01,000 --> 00:41:02,680
Speaker 2: to mine, or you've got a business that I admire.

909
00:41:02,840 --> 00:41:04,680
Speaker 2: Can we connect in some way, and like, you're in

910
00:41:04,719 --> 00:41:06,759
Speaker 2: Sydney or you're in Melbourne and I'm there too, can

911
00:41:06,800 --> 00:41:09,280
Speaker 2: we maybe have a coffee? I think it's really important,

912
00:41:09,560 --> 00:41:11,640
Speaker 2: and I just want to end by saying this. One

913
00:41:11,640 --> 00:41:13,880
Speaker 2: thing which I think is so fun is that I

914
00:41:13,920 --> 00:41:16,640
Speaker 2: remember at the event we met and then we were

915
00:41:16,719 --> 00:41:19,040
Speaker 2: chatting and we were sitting kind of separately, and then

916
00:41:19,200 --> 00:41:22,480
Speaker 2: afterwards you had left, and I remember telling the the

917
00:41:22,600 --> 00:41:25,560
Speaker 2: event organizer, like the brand that had organized the event,

918
00:41:26,120 --> 00:41:29,000
Speaker 2: that I met Brittany today, thank you so much, because

919
00:41:29,040 --> 00:41:30,960
Speaker 2: like I love her. And then at that moment, I

920
00:41:30,960 --> 00:41:33,640
Speaker 2: got an Instagram message from you saying I love you, queen,

921
00:41:34,360 --> 00:41:36,520
Speaker 2: and I screenshotted it and I sent it to my

922
00:41:36,719 --> 00:41:38,920
Speaker 2: mom and I sent it to my husband too, and

923
00:41:38,960 --> 00:41:41,640
Speaker 2: I thought, like, this is so cool for someone like

924
00:41:41,680 --> 00:41:43,799
Speaker 2: her to say that, and I just it was a

925
00:41:43,840 --> 00:41:46,080
Speaker 2: really nice thing because I love that we connected. But

926
00:41:46,120 --> 00:41:48,000
Speaker 2: then you also went out of your way to make

927
00:41:48,040 --> 00:41:50,600
Speaker 2: sure that like you messaged me and we kept in touch.

928
00:41:50,800 --> 00:41:56,640
Speaker 1: Absolutely, the power of connection everyone, the power of coming together. Yeah, totally,

929
00:41:57,000 --> 00:42:00,600
Speaker 1: that's the end of the episode right there. Let's try

930
00:42:00,680 --> 00:42:02,759
Speaker 1: not to say totally for the last little bit of

931
00:42:02,760 --> 00:42:05,840
Speaker 1: this episode. At the end of every big Business episode,

932
00:42:05,920 --> 00:42:09,040
Speaker 1: I give a tip of the week. It can be big, small,

933
00:42:09,239 --> 00:42:11,839
Speaker 1: something we've spoken about today. Do you have a tip

934
00:42:11,880 --> 00:42:13,200
Speaker 1: of the week? You can do the tip of the

935
00:42:13,200 --> 00:42:14,000
Speaker 1: week this week.

936
00:42:14,120 --> 00:42:14,920
Speaker 3: Thank you, I'm honored.

937
00:42:15,040 --> 00:42:17,439
Speaker 2: I do have a tip for everybody, and I say

938
00:42:17,480 --> 00:42:20,480
Speaker 2: this often and I mean it with all my heart.

939
00:42:20,640 --> 00:42:22,280
Speaker 3: To be everywhere, all.

940
00:42:22,120 --> 00:42:24,400
Speaker 2: At once, at any given point in time, in the

941
00:42:24,480 --> 00:42:27,879
Speaker 2: cheapest way possible. And that means that when someone opens

942
00:42:27,960 --> 00:42:30,319
Speaker 2: up their Instagram app, they see your face or they

943
00:42:30,400 --> 00:42:32,399
Speaker 2: see your brand, and if they go to Facebook, they

944
00:42:32,400 --> 00:42:34,560
Speaker 2: see you. And if they're typing something into Google that

945
00:42:34,640 --> 00:42:37,920
Speaker 2: your product can solve, they need to see you. You

946
00:42:38,040 --> 00:42:40,600
Speaker 2: need to be everywhere, and you need to start with

947
00:42:40,640 --> 00:42:43,320
Speaker 2: the cheapest things possible, and that's content, that's your SEO,

948
00:42:43,520 --> 00:42:45,960
Speaker 2: your website stuff, and then you need to amplify it

949
00:42:46,000 --> 00:42:48,160
Speaker 2: with paid ads. And people shouldn't be able to go

950
00:42:48,280 --> 00:42:51,319
Speaker 2: on the Internet without seeing you because that's the way

951
00:42:51,360 --> 00:42:53,080
Speaker 2: that they're actually going to make a purchase from you.

952
00:42:53,400 --> 00:42:56,480
Speaker 2: So really focus on being everywhere because that's how you

953
00:42:56,480 --> 00:42:59,400
Speaker 2: can compete with all of your competitors big or small.

954
00:42:59,520 --> 00:43:02,920
Speaker 3: And Nita, where can everyone find you? You know, what

955
00:43:03,440 --> 00:43:05,839
Speaker 3: do you want to promote about yourself today? Okay, so

956
00:43:05,880 --> 00:43:06,320
Speaker 3: you can.

957
00:43:06,200 --> 00:43:11,040
Speaker 2: Find me on Instagram or on TikTok at sell anything online.

958
00:43:11,360 --> 00:43:13,759
Speaker 2: I also have a company called Hero Packaging and you

959
00:43:13,800 --> 00:43:15,520
Speaker 2: can just search for that. If any of you have

960
00:43:15,560 --> 00:43:18,160
Speaker 2: small businesses out there and you need some packaging, hit

961
00:43:18,200 --> 00:43:20,520
Speaker 2: a nater up. You've been doing also like custom printed

962
00:43:20,520 --> 00:43:24,480
Speaker 2: stuff lately at small minimum order quantities. I know, because

963
00:43:24,520 --> 00:43:26,759
Speaker 2: that's like one super expensive thing for businesses, is like

964
00:43:26,800 --> 00:43:30,239
Speaker 2: custom packaging. You do all that I do and we'll

965
00:43:30,280 --> 00:43:32,200
Speaker 2: talk about that on the next episode and the reason

966
00:43:32,239 --> 00:43:34,840
Speaker 2: why I did that too, because it was like another

967
00:43:35,239 --> 00:43:36,040
Speaker 2: product innovation.

968
00:43:36,280 --> 00:43:37,080
Speaker 3: But yes, I do that.

969
00:43:37,640 --> 00:43:40,160
Speaker 2: There's so many ways you can contact me, even on LinkedIn,

970
00:43:40,480 --> 00:43:42,880
Speaker 2: but my dms are always open. And if you're a

971
00:43:42,880 --> 00:43:45,880
Speaker 2: small business owner and you feel like you're just worried

972
00:43:45,960 --> 00:43:48,600
Speaker 2: or you're struggling, like you can ask me questions any time.

973
00:43:48,760 --> 00:43:51,120
Speaker 2: It could be really specific or really broad whatever, but

974
00:43:51,200 --> 00:43:53,640
Speaker 2: please reach out to me because like I will talk to.

975
00:43:53,560 --> 00:43:54,560
Speaker 3: You about it. Well.

976
00:43:54,600 --> 00:43:57,680
Speaker 1: That is a wrap on my first ever guest episode

977
00:43:57,920 --> 00:44:00,880
Speaker 1: on Big Business. How exciting I hope I was a

978
00:44:00,920 --> 00:44:03,040
Speaker 1: good interviewer. That's one thing I'm really mindful of. I

979
00:44:03,040 --> 00:44:05,520
Speaker 1: know people can get really pissed off at people when

980
00:44:05,520 --> 00:44:07,680
Speaker 1: they have people on and they talk over the top

981
00:44:07,719 --> 00:44:09,840
Speaker 1: of them, which I know I do, so I was

982
00:44:09,880 --> 00:44:13,400
Speaker 1: really trying to refrain and let Anita have her moment.

983
00:44:13,840 --> 00:44:14,880
Speaker 3: So I hope you enjoyed.

984
00:44:14,920 --> 00:44:17,279
Speaker 1: I couldn't think of a better person to have as

985
00:44:17,320 --> 00:44:18,240
Speaker 1: my first guest.

986
00:44:18,480 --> 00:44:19,520
Speaker 3: If there's anyone that.

987
00:44:19,480 --> 00:44:22,000
Speaker 1: You want to see come on the pod in the future,

988
00:44:22,040 --> 00:44:24,680
Speaker 1: by all means, shoot me a DM on my Big

989
00:44:24,719 --> 00:44:28,840
Speaker 1: Business Instagram account, and like always, be sure to subscribe

990
00:44:28,920 --> 00:44:31,480
Speaker 1: to my podcast if you haven't already, hit me with

991
00:44:31,520 --> 00:44:34,719
Speaker 1: a five star review and I'll see you all.

992
00:44:34,520 --> 00:44:35,880
Speaker 3: In next week's episodes.

993
00:44:35,920 --> 00:44:39,680
Speaker 1: So as always, remember chase after those dreams as if

994
00:44:39,680 --> 00:44:40,640
Speaker 1: they owe you money.