WEBVTT - Athletes Authority Ep. 179 - Aaron Sculli - iPerform Lab & Athletic Development Coach Newcastle Knights | Creating A Business On Performance Profiling & The Shift Of Professional Athletes NRL 0:00:07.040 --> 0:00:10.520 Welcome to Athletes Authority on air, where we interview guests 0:00:10.520 --> 0:00:12.280 who have made a meaningful. 0:00:11.880 --> 0:00:13.680 Contribution to the sporting industry. 0:00:14.080 --> 0:00:18.480 In each episode, we unpack their stories, systems and strategies 0:00:18.480 --> 0:00:21.720 for navigating through a career in sport as an athlete. 0:00:21.400 --> 0:00:21.920 Or a coach. 0:00:24.120 --> 0:00:26.960 Before we jump into today's episode, would love to let 0:00:27.040 --> 0:00:30.560 you know about our upcoming Coach immersion that this basically 0:00:30.640 --> 0:00:33.600 is open for anyone really in the health and wellness space, 0:00:33.680 --> 0:00:37.080 from personal trainer through to strengthniting coach, in private, pro 0:00:37.400 --> 0:00:41.640 semi pro, any environment, physiotherapists, Allied Health. We've had pretty 0:00:41.680 --> 0:00:44.840 much anybody in everyone come and attend this course from 0:00:44.840 --> 0:00:46.959 Australia and also lucky enough to have a fair few 0:00:46.960 --> 0:00:48.640 people from around the world coming at ten which is 0:00:48.680 --> 0:00:49.320 pretty amazing. 0:00:49.360 --> 0:00:49.760 From there. 0:00:50.000 --> 0:00:52.280 So it's a three day immersive experience with the team 0:00:52.280 --> 0:00:55.440 here at AA in Melbourne. We're looking at the twenty 0:00:55.560 --> 0:00:58.720 six to twenty eighth of June. So if this is 0:00:58.760 --> 0:01:01.720 something you've ever thought about doing, please feel free to 0:01:01.760 --> 0:01:05.800 reach out to either the AA Instagram or myself personally 0:01:06.000 --> 0:01:07.760 and I'll be able to point you in the right direction. 0:01:07.959 --> 0:01:09.440 Jump on the phone and have a chat to see 0:01:09.440 --> 0:01:12.160 where it actually is something that would benefit you. And 0:01:12.400 --> 0:01:15.960 now into today's episode, Welcome back to Athletes to Thorty 0:01:15.959 --> 0:01:18.399 on Air, episode one hundred and seventy nine. 0:01:18.959 --> 0:01:21.000 Joined today by Aaron Scully. 0:01:21.360 --> 0:01:25.200 He's currently the athletic performance coach at Newcastle Knights. A 0:01:25.240 --> 0:01:26.480 little bit of a story there to tell you in 0:01:26.480 --> 0:01:29.000 a minute podcast listeners will be over that. Bud now 0:01:29.520 --> 0:01:32.440 and owner of I Perform and I Perform the Labs. Mate, 0:01:32.480 --> 0:01:33.240 thanks for jumping on. 0:01:34.360 --> 0:01:36.080 Thanks mate, thanks for having me part. 0:01:36.319 --> 0:01:40.240 It's probably coincides really good with you actually, mate, about 0:01:40.240 --> 0:01:42.240 two years ago. I was a Newcastle fan for twenty 0:01:42.240 --> 0:01:44.800 two years and about two years ago I gave up. 0:01:45.080 --> 0:01:46.039 I'm chokies now. 0:01:46.240 --> 0:01:48.520 But probably coincide when you join them, wasn't it about 0:01:48.520 --> 0:01:49.000 two years ago? 0:01:49.960 --> 0:01:50.120 Yeah? 0:01:50.320 --> 0:01:56.000 Mate, Yeah, it was a roundabout that time actually yeah 0:01:56.000 --> 0:02:00.400 two Yeah, twenty twenty three was my first year, so 0:02:00.480 --> 0:02:04.000 I was at the Tigers before that, which great club. 0:02:04.120 --> 0:02:06.680 But yeah that was that was that And yeah, join 0:02:07.280 --> 0:02:10.919 your cast from the Lights twenty twenty three and had 0:02:10.919 --> 0:02:13.480 a great season and there here we go again. 0:02:13.760 --> 0:02:14.359 Made it hurt. 0:02:14.360 --> 0:02:16.000 I'm not gonna lie it hurt because there's always a 0:02:16.040 --> 0:02:18.399 bit of newie in me. It hurt last year because 0:02:18.400 --> 0:02:21.240 you guys obviously did so well, which has not been 0:02:21.280 --> 0:02:24.040 the norm for the previous at least ten years anyway, 0:02:24.120 --> 0:02:27.200 So congrats to you for doing a great job there 0:02:27.200 --> 0:02:28.400 mate with the boys, and we'll jump into that in 0:02:28.440 --> 0:02:31.880 a minute, but mate, you're getting some good press. 0:02:31.919 --> 0:02:33.760 We had Forbes magazine in. 0:02:33.840 --> 0:02:37.440 Yesterday into your facility and you recently just opened up 0:02:37.480 --> 0:02:40.200 it's called I Performed Lab. We had a bit of 0:02:40.200 --> 0:02:42.600 a chat off air beforehand, which was obviously great, but 0:02:42.880 --> 0:02:44.560 maybe to give the listen a little bit insight made 0:02:44.560 --> 0:02:48.680 into what the vision was behind opening up this space, 0:02:48.680 --> 0:02:51.520 because he's pretty unique and really just niching down on 0:02:51.520 --> 0:02:54.040 one aspect of athlete devent which will athlete developent or 0:02:54.120 --> 0:02:56.600 performance or longevity as you called it before, being the 0:02:56.600 --> 0:02:58.120 testing side of things, mate, So we'd love to get 0:02:58.160 --> 0:02:59.200 some of your thoughts and ideas. 0:02:59.320 --> 0:02:59.519 Yeah. 0:02:59.760 --> 0:03:04.840 Thanks, Yeah, it is obviously an exciting, the daunting chapter 0:03:06.440 --> 0:03:09.400 for my wife and I going out and becoming entrepreneurs. 0:03:11.080 --> 0:03:15.040 Opening our facility. I guess the vision was for me, 0:03:17.960 --> 0:03:20.480 so I thought someone was actually walking in there, even 0:03:20.480 --> 0:03:22.240 though even though the doors what good problem? 0:03:22.520 --> 0:03:23.200 Are you that busy? 0:03:23.560 --> 0:03:23.760 Yeah? 0:03:24.320 --> 0:03:25.280 People busting the door. 0:03:26.160 --> 0:03:27.919 No, not at all. 0:03:28.360 --> 0:03:32.680 Yeah, so I guess the vision was around you know, obviously, 0:03:32.720 --> 0:03:36.400 working in professional sport, you get access to a lot 0:03:36.400 --> 0:03:38.720 of a lot of cool toys, you know, like your 0:03:39.040 --> 0:03:41.400 all your sports sign stuff, the stuff we used for 0:03:42.200 --> 0:03:44.640 you know, tell people through the rehab process, but also 0:03:44.880 --> 0:03:49.600 screen for performance limitters and you know, areas that might 0:03:49.600 --> 0:03:52.360 be an increased risk of injury. And I've thought to myself, 0:03:53.640 --> 0:03:57.640 why isn't this available to everybody, and and why isn't 0:03:57.640 --> 0:04:01.040 it more accessible to everybody. It's make their life better 0:04:01.440 --> 0:04:05.120 and to help them enjoy their weekend sport, or recover 0:04:05.240 --> 0:04:08.600 from their injuries, or even just to get some insight 0:04:08.800 --> 0:04:12.360 into what they do to see if they can do 0:04:12.440 --> 0:04:16.240 it better. So you know, everyone's wearing the woop watchers, 0:04:16.279 --> 0:04:18.840 and you know people are measuring their blood glucose and 0:04:19.600 --> 0:04:21.840 you know, getting their their dexter scans and all that 0:04:21.920 --> 0:04:23.960 kind of stuff. And I thought, well, this is just another, 0:04:24.839 --> 0:04:29.120 you know, another piece of that puzzle. So yeah, it 0:04:29.200 --> 0:04:32.440 was funny, Like I kind of use an art book. 0:04:32.440 --> 0:04:35.320 I use a black canvas when I'm thinking or when 0:04:35.320 --> 0:04:37.240 I'm doing a bit of a brain dump or coming 0:04:37.320 --> 0:04:40.599 up with the ideas and I just was sitting up 0:04:40.680 --> 0:04:44.000 till I would have been close to midnight one night, listening. 0:04:43.600 --> 0:04:45.920 To I don't know what I'm doing through but. 0:04:48.120 --> 0:04:51.320 With my lead pencil and I was just drawing little 0:04:51.320 --> 0:04:54.279 shramatics and I kind of come up with this concept 0:04:54.279 --> 0:04:57.480 and it just becomes so clear. And for me, I'm 0:04:57.520 --> 0:05:00.479 a perfectionist, it's taken me a long time the kind 0:05:00.480 --> 0:05:05.279 of pull this trigger on something, but this is so clear, 0:05:05.279 --> 0:05:07.599 and you know, we found a facility and we just 0:05:07.720 --> 0:05:11.880 kind of went for it and yeah. 0:05:11.720 --> 0:05:15.080 Here it is. I performed lab and it's it's really exciting. 0:05:15.160 --> 0:05:17.680 It's starting to get a lot of the tension, and 0:05:18.960 --> 0:05:22.599 it's pretty cool to bring something unique not only to 0:05:22.680 --> 0:05:25.200 the central coast one from, but you know, to the 0:05:25.720 --> 0:05:27.200 health and wellness industry itself. 0:05:28.560 --> 0:05:31.960 The vision that you mentioned there before, Like we've taken 0:05:32.040 --> 0:05:34.039 the concepts that you know a lot of people that 0:05:34.080 --> 0:05:36.479 are involved with the coaches or in the rehab space 0:05:36.640 --> 0:05:39.200 are familiar with, but you've distilled it down probably across 0:05:39.200 --> 0:05:41.960 two sort of verticals with the you know, the general 0:05:42.000 --> 0:05:44.240 punter or the average weekend warrior and then some of 0:05:44.279 --> 0:05:46.560 the semi elite that are trying to crack it into 0:05:46.640 --> 0:05:49.960 some of the more elite or spaces. What's been the 0:05:50.000 --> 0:05:52.160 reception so far. What sort of feedback you've gotten from 0:05:52.200 --> 0:05:54.000 the community since you've been open. 0:05:55.560 --> 0:05:59.880 Yeah, it's been it's been really good. So yeah, you're right. Yeah, 0:06:00.000 --> 0:06:01.760 generally that's probably our Zach market. 0:06:01.800 --> 0:06:05.039 So it's the aspiring athletes, the people that are on 0:06:05.120 --> 0:06:10.520 the fringes, individual athletes as well. Yeah, definitely your weekend Warrior, 0:06:11.480 --> 0:06:15.640 but then more importantly people that are coming back from 0:06:15.680 --> 0:06:17.400 injuries so leaking up with a lot of physiasm and 0:06:17.400 --> 0:06:18.039 stuff as well. 0:06:18.480 --> 0:06:20.000 The reception has been really cool. 0:06:20.120 --> 0:06:24.720 It's initially it was people walking past or reaching out 0:06:24.760 --> 0:06:27.280 to me on socials kind of asking me a few 0:06:27.320 --> 0:06:30.440 more questions like what is this? Like am I getting 0:06:30.480 --> 0:06:34.359 there to Matt's tested, or like what's But then as 0:06:34.520 --> 0:06:37.159 people started kind of pulling the trigger and rolling in, 0:06:38.080 --> 0:06:40.800 they've kind of spoken to other people and then it's 0:06:40.880 --> 0:06:44.679 kind of just I guess snowboard a little bit, and 0:06:44.760 --> 0:06:48.640 I guess the main reception or that the main feedback 0:06:48.680 --> 0:06:54.360 I'm getting is wow, like people coming in getting answers 0:06:54.440 --> 0:06:57.240 to questions they didn't know that they had in and 0:06:57.279 --> 0:07:00.000 around their body, but also seeing some of the cool 0:07:00.160 --> 0:07:03.640 stuff that people like you or me take for granted 0:07:03.680 --> 0:07:06.839 because we get to use it every day. So you know, 0:07:06.880 --> 0:07:10.160 people are jumping on a fourth frame or you know, 0:07:10.320 --> 0:07:14.920 doing a myth Stide pool or you know, jumping on 0:07:15.320 --> 0:07:18.680 a nordboard doing a ISO thirty or something, just going 0:07:18.960 --> 0:07:20.760 like what is this? And I've got the big screens 0:07:20.800 --> 0:07:23.680 and they can see all their their stuff kind of 0:07:25.240 --> 0:07:27.720 or their scores and that kind of pop up and 0:07:27.760 --> 0:07:29.840 the force trays and it's just like wow. 0:07:30.120 --> 0:07:31.720 And yeah, I. 0:07:31.680 --> 0:07:34.320 Guess it would be like us before we knew what 0:07:34.320 --> 0:07:37.600 it was, seeing it for the first time. 0:07:37.720 --> 0:07:41.080 That's that's what is kind of happening for everyone else, Yeah. 0:07:41.720 --> 0:07:44.080 I guess. And for you as as you said you're 0:07:44.120 --> 0:07:45.000 aspiring entrepreneur. 0:07:45.120 --> 0:07:48.240 Now, you know, that's probably really good positive reinforcement around 0:07:48.480 --> 0:07:51.080 the decision. The old lead pencil and book probably came 0:07:51.120 --> 0:07:53.600 to fruition, which is obviously what you want to have happened. 0:07:54.120 --> 0:07:56.520 You've created a pretty cool space as well. I think 0:07:56.600 --> 0:07:59.640 like that's probably an aspect that a lot of people 0:07:59.680 --> 0:08:02.240 over look. You know, you don't look like a physioclinic, 0:08:02.360 --> 0:08:04.080 you don't really look like a gym. You've kind of 0:08:04.080 --> 0:08:06.120 found like that perfect middle ground you mentioned, got the 0:08:06.120 --> 0:08:08.840 TV there with the force trace, so it becomes quite interactive. 0:08:09.360 --> 0:08:10.880 Is there anything unique that you think that you did 0:08:10.880 --> 0:08:15.160 in that setup to maximize the engagement for the people 0:08:15.200 --> 0:08:17.880 coming through. Maybe a little tip for someone that's maybe 0:08:17.920 --> 0:08:20.200 thinking of setting up maybe they in a facility they 0:08:20.280 --> 0:08:22.960 have a little testing corner, or they're thinking of having 0:08:22.960 --> 0:08:25.240 a dedicated room or something like that. Anything that you've 0:08:25.280 --> 0:08:27.640 sort of learned over you know, I know it's been 0:08:27.680 --> 0:08:29.800 only limited time so far, but you've obviously learned so 0:08:29.880 --> 0:08:30.400 much already. 0:08:31.840 --> 0:08:35.360 I look, you know, I'll front load this answer with 0:08:35.520 --> 0:08:39.320 the fact that I am by no means an expert 0:08:39.440 --> 0:08:40.640 in business. 0:08:40.240 --> 0:08:40.880 Or this area. 0:08:41.080 --> 0:08:44.400 I'm so new to this and I'm learning every single day. 0:08:45.520 --> 0:08:49.800 To answer your question, find a really good, creative, intelligent 0:08:49.920 --> 0:08:56.199 missus because she has literally designed everything from the floor 0:08:56.240 --> 0:09:02.120 to the ceiling here, like the branding, thisesthetics, like the 0:09:02.120 --> 0:09:07.280 the layout of everything, like the colors where things go, 0:09:07.520 --> 0:09:11.800 like she was the boss. And then I guess to 0:09:11.880 --> 0:09:16.199 answer your question, you know, more directly, I think just having. 0:09:17.400 --> 0:09:18.440 Yeah, you got to think. 0:09:18.280 --> 0:09:22.439 Iron age and an outpotit there, like they've they've got 0:09:22.480 --> 0:09:25.160 some great stuff. Well, those iron as Matt's are, you know, 0:09:25.520 --> 0:09:28.120 second or none, They're outstanding. You know, we've got really 0:09:28.160 --> 0:09:31.440 good colors there. We've got a nice track from them. 0:09:31.840 --> 0:09:32.000 Now. 0:09:32.040 --> 0:09:34.880 It's done a great job with the squat rats and 0:09:34.920 --> 0:09:37.000 all that kind of stuff that I think just keeping 0:09:37.040 --> 0:09:42.240 it simple. We kind of when I drew this plan 0:09:42.320 --> 0:09:45.160 and literally when I drew it on the canvas and 0:09:45.240 --> 0:09:48.440 looks like exactly the way. 0:09:48.840 --> 0:09:51.120 It's kind of la It's really cool to see a 0:09:51.160 --> 0:09:52.000 vision come of life. 0:09:52.000 --> 0:09:55.480 But I kind of looked at it when I drew 0:09:55.520 --> 0:09:56.679 it and I was like, oh, it doesn't look like 0:09:56.800 --> 0:09:59.200 there's much there, Like, it looks a bit bad. But 0:10:00.000 --> 0:10:06.760 I think sometimes there's you know, beauty in things that 0:10:06.800 --> 0:10:11.840 are simple, like and clean and it's not flooded. And 0:10:11.920 --> 0:10:14.480 I think that's people come in here and they say this, 0:10:14.559 --> 0:10:17.120 it looks so big in here, like it looks really cool, 0:10:17.120 --> 0:10:20.200 but it's the small space. It's about one hundred and 0:10:20.360 --> 0:10:22.920 one hundred and twenty one hundred and thirty square meters 0:10:22.920 --> 0:10:26.920 and within that there's like two three x three meter rooms. 0:10:26.960 --> 0:10:34.880 So it probably looks spacious because of the simple design 0:10:34.960 --> 0:10:37.840 of it and you know, not trying to fill every space. 0:10:38.320 --> 0:10:40.960 Yeah, that good minimalistic feel. 0:10:41.440 --> 0:10:43.520 Yeah, yeah, which is probably the only part of my 0:10:43.559 --> 0:10:44.360 life that has that. 0:10:46.880 --> 0:10:50.520 Fair enough. Fair enough, yeah, no, fair enough, great point, Lucky. 0:10:50.520 --> 0:10:53.040 I've got a missus it is like yours, by the 0:10:53.040 --> 0:10:54.440 sounds of it, that can sort of sort all that 0:10:54.440 --> 0:10:56.280 stuff out, because I think we're a couple of battler's 0:10:56.320 --> 0:10:57.959 over here, but well made. 0:10:57.960 --> 0:11:00.160 If you I'll just stop you on that f you 0:11:00.280 --> 0:11:02.280 are putting this podcast up tonight, We're both going to go. 0:11:02.320 --> 0:11:04.680 Hans will really nice spin up. Gave you this is 0:11:04.679 --> 0:11:06.360 a good plan, I hope. 0:11:06.400 --> 0:11:10.520 So, And like like you said there before, like a 0:11:10.520 --> 0:11:14.040 lot of facilities you know now in the private space, 0:11:14.360 --> 0:11:16.920 physio clinics, you know, pro clubs like you've been involved 0:11:16.960 --> 0:11:19.200 in and are involved in, you know, they have testing 0:11:19.240 --> 0:11:21.320 as a part of the club or the membership or 0:11:21.320 --> 0:11:24.319 whatever that sort of may be there. Now you've done 0:11:24.360 --> 0:11:26.760 it in both you've got your own setup. You've also 0:11:26.840 --> 0:11:28.360 done it obviously in those other environments. 0:11:28.400 --> 0:11:28.959 What do you reckon? 0:11:29.440 --> 0:11:31.640 Some of the big mistakes are that people make, whether 0:11:31.679 --> 0:11:34.120 that be in regards to the way the testing conducted, 0:11:34.559 --> 0:11:37.559 the way the information is delivered to the athlete, or 0:11:37.640 --> 0:11:39.080 you know, is there anything else you can sort of 0:11:39.160 --> 0:11:41.440 think about that sort of might be you know, a key, 0:11:41.640 --> 0:11:43.760 key problem that you've sort of popped up along the way. 0:11:45.320 --> 0:11:48.240 Yeah, well, I think there's a couple of parts of 0:11:48.240 --> 0:11:51.320 that question. I think I don't think anyone, you know, 0:11:51.360 --> 0:11:54.679 anyone necessarily that I've kind of I've seen or worked with, 0:11:55.320 --> 0:11:58.640 necessarily does anything wrong. I think just with all the 0:11:58.679 --> 0:12:00.720 stuff that we have access to now, we're trying to 0:12:00.760 --> 0:12:02.760 do a lot of things, and. 0:12:04.559 --> 0:12:07.200 You know, I guess for me, you know, I'll go 0:12:07.360 --> 0:12:07.719 back to. 0:12:09.840 --> 0:12:12.160 A bit of a I think it's Bruce Lee or 0:12:12.559 --> 0:12:16.800 Hole or someone that said this, but you know, practice 0:12:16.880 --> 0:12:20.440 one thing and do that one thing really really well. 0:12:21.080 --> 0:12:25.480 So for me, that was the the profiling, and just 0:12:25.920 --> 0:12:28.040 instead of trying to do you know, I thought about 0:12:28.080 --> 0:12:31.120 doing the whole gym and the profiling and having a 0:12:31.160 --> 0:12:34.959 physio and doing all that, but I just wanted to 0:12:35.040 --> 0:12:38.880 keep it really simple and just to just focus on 0:12:38.920 --> 0:12:42.080 doing that one thing, that profiling, and get the answers 0:12:42.080 --> 0:12:44.840 to those questions not just around injury, bit about performance 0:12:45.360 --> 0:12:48.120 and keeping performance at the at the top end of 0:12:48.120 --> 0:12:50.839 that's a performance first, how can I improve how can 0:12:50.880 --> 0:12:53.720 I find some some things that can help you through 0:12:53.760 --> 0:12:56.720 that and then secondaries about how can I then mitigate 0:12:56.880 --> 0:13:00.880 help the athletes or you know, person to mitigate injury 0:13:01.000 --> 0:13:06.720 risk also, and I guess that was that was kind. 0:13:06.520 --> 0:13:08.640 Of what I wanted to do really really well. 0:13:09.160 --> 0:13:13.440 I think the third part to that question in and 0:13:13.480 --> 0:13:18.959 around what some people could do wrong when you know, 0:13:19.000 --> 0:13:22.600 I cannot speak to everybody, but the questions that I 0:13:22.720 --> 0:13:25.240 get here is in and around the data. So it's 0:13:25.240 --> 0:13:34.000 about it's about changing the the instead of using let 0:13:34.000 --> 0:13:38.600 me see, instead of using eccentric rate of force of 0:13:38.800 --> 0:13:43.080 development in the counter movement jump over body relative et centric, 0:13:43.559 --> 0:13:47.040 instead of using that, I just call it breaking or 0:13:47.200 --> 0:13:50.080 find your brakes, you know, and and and and linking 0:13:50.120 --> 0:13:54.360 it to to their everyday life or what they do 0:13:54.480 --> 0:13:56.520 and how that can help them you know, walk down 0:13:56.600 --> 0:14:00.680 stairs or to to stop suddenly or to you know, 0:14:00.800 --> 0:14:03.480 things like that, because it's about interpretation, and that was 0:14:03.520 --> 0:14:05.800 a big part of this model is about interpretation and 0:14:05.920 --> 0:14:09.880 making sure that the report was interpretable and that they 0:14:10.920 --> 0:14:14.560 could read that and interpret it as somebody that knows 0:14:14.720 --> 0:14:17.600 absolutely nothing about the industry. 0:14:18.200 --> 0:14:23.920 So that was probably, yeah, a really big, really big 0:14:23.920 --> 0:14:24.280 thing for me. 0:14:24.320 --> 0:14:27.280 Have I answered your question, Yeah, No, definitely, I have 0:14:27.320 --> 0:14:31.440 to agree with you. I think now with everyone having 0:14:31.440 --> 0:14:33.040 to be able to have access this and ione a 0:14:33.040 --> 0:14:35.360 lot of people having access this sort of stuff, we 0:14:35.400 --> 0:14:37.680 can often speak a different language exactly what you were 0:14:37.680 --> 0:14:40.480 saying there, and it becomes just it just goes over 0:14:40.480 --> 0:14:43.240 people's heads. So part one is exactly what you said 0:14:43.240 --> 0:14:45.080 there is the ability to relate that back to the 0:14:45.080 --> 0:14:48.040 athlete or the individual and to their specific context, because 0:14:48.040 --> 0:14:49.720 there's no point in talking to a goal for about 0:14:49.800 --> 0:14:52.400 Raby League. They might get it from a practical standpoint 0:14:52.440 --> 0:14:54.000 from watching it on TV or something. They don't I 0:14:54.000 --> 0:14:55.720 don't understand, they don't feel it, they don't get to 0:14:55.760 --> 0:14:58.920 experience what you're talking about. So the relatability to their context. 0:14:59.280 --> 0:15:01.760 And then two exactly what you said there around when 0:15:01.760 --> 0:15:05.000 they're taking that home from a prescription standpoint or breaking 0:15:05.000 --> 0:15:07.640 down the data. Can they do that as someone who 0:15:07.680 --> 0:15:10.240 doesn't really have any idea, you know, there's nothing worse 0:15:10.240 --> 0:15:11.320 And when you go to the doctor and you get 0:15:11.360 --> 0:15:13.560 a script or something and you're trying to read it and 0:15:13.560 --> 0:15:15.720 you've got no no fucking idea what they're saying, what 0:15:16.120 --> 0:15:18.480 they mean. So having that easily applicable that you can 0:15:18.520 --> 0:15:21.480 then make changes off the back of that, so I think, yeah, 0:15:21.480 --> 0:15:25.200 exactly that there's they're the key things now because everyone 0:15:25.240 --> 0:15:27.160 has access to it. Now, it's going to become who 0:15:27.160 --> 0:15:30.720 are the people the best at communicating the results and 0:15:30.760 --> 0:15:32.760 then the follow up process off the back of that 0:15:32.840 --> 0:15:34.680 will really succeed in that that sort of space. 0:15:34.720 --> 0:15:37.480 That's my two cents anyway, Yeah, mate. 0:15:37.320 --> 0:15:42.040 No, it's it's money we'll spare mate. Yeah no, yeah, 0:15:42.200 --> 0:15:44.880 definitely mate, I definitely agree. And for me too, like 0:15:44.920 --> 0:15:48.280 if I'm trying to I'm trying there's no real price 0:15:48.360 --> 0:15:51.120 points here, you know, Like we spoke about it offline 0:15:51.280 --> 0:15:54.840 around when you said what kind of what kind of prices. 0:15:54.440 --> 0:15:54.800 Do I have? 0:15:54.920 --> 0:15:57.960 It's hard because nobody has just a modern day lap 0:15:58.360 --> 0:16:01.120 that's you know that it's just profile people. So to me, 0:16:01.160 --> 0:16:03.320 I'm trying to make it as affordable as possible. But 0:16:03.320 --> 0:16:06.600 that also means that when I send somebody a report, 0:16:07.080 --> 0:16:10.880 I don't want to be answering you know, five or 0:16:10.920 --> 0:16:14.160 ten Instagram messages per person. 0:16:14.160 --> 0:16:15.120 About their report. 0:16:15.200 --> 0:16:18.360 They need to be able to read it and go, yes, 0:16:18.440 --> 0:16:22.040 I know exactly what I'm saying. And that wasn't the 0:16:22.120 --> 0:16:25.400 case in the first corner three or four weeks. But 0:16:25.520 --> 0:16:27.320 I've got that to a point now where I'm seconding 0:16:27.400 --> 0:16:29.360 with people and they go, yep, it's clear as money, 0:16:29.720 --> 0:16:33.200 And that's for me. That's great feedback because I'm talking 0:16:33.240 --> 0:16:38.080 to tradees, I'm talking at you know, sixty plus, you know, 0:16:38.760 --> 0:16:41.120 men and women that are just wanting to stay active. 0:16:41.160 --> 0:16:43.560 I'm talking to some young athletes parents. 0:16:43.640 --> 0:16:46.000 So the fact that they can all interpret and understand 0:16:46.040 --> 0:16:52.280 what I'm saying to them so far, it's really important. 0:16:52.480 --> 0:16:55.040 That's also I think that obviously comes from experience, being 0:16:55.080 --> 0:16:58.240 able to understand and answering ten questions off the back 0:16:58.280 --> 0:16:59.800 of every individual. If you do in five a week 0:16:59.800 --> 0:17:02.360 either right, which isn't many, that's fifty questions, like, it 0:17:02.400 --> 0:17:05.000 becomes unsustainable and then you start to you start to 0:17:05.000 --> 0:17:07.600 be just treading water and not moving forward. So being 0:17:07.640 --> 0:17:10.240 out identified by anyone listening that sort of has a 0:17:10.280 --> 0:17:12.800 similar experience or they notice, hang on a second, I'm 0:17:12.800 --> 0:17:15.240 getting a lot of follow up questions. Take note of that, 0:17:15.359 --> 0:17:17.240 because you can really make some changes and all of 0:17:17.240 --> 0:17:19.000 a sudden, you've fred up all this time to do 0:17:19.040 --> 0:17:19.880 what you actually said. 0:17:19.920 --> 0:17:23.679 I doing now the best I've seen, I'll tell you, 0:17:23.680 --> 0:17:26.800 they're like my one of my mentors I coming through 0:17:27.480 --> 0:17:29.639 as an SMC is Indrew Gray. I don't know if 0:17:29.640 --> 0:17:33.480 you ever heard of Inrew Gray. Certainly someone yeah, myself 0:17:33.520 --> 0:17:36.840 and my boss Maddy j you know, we kind of 0:17:36.880 --> 0:17:41.000 come up under he is. The guy's got four brains, 0:17:41.280 --> 0:17:44.600 Like he's one of the smartest humans. 0:17:44.400 --> 0:17:45.280 I have ever met. 0:17:45.320 --> 0:17:51.000 But the way he can simplify, simplify things, you know, 0:17:51.080 --> 0:17:52.080 in a sentence or. 0:17:52.000 --> 0:17:55.000 Two, just to you know, bring some. 0:17:54.920 --> 0:17:59.760 Context to it for an athlete or you know, myself, 0:18:00.400 --> 0:18:02.480 staff or whatever, or to talk to when he's talking 0:18:02.480 --> 0:18:05.720 about something, just such an important skill. 0:18:05.800 --> 0:18:07.520 And he's probably the best I've seen at it. And 0:18:07.720 --> 0:18:08.520 that's something I've. 0:18:08.400 --> 0:18:12.359 Always I guess now you and thought that is really 0:18:12.400 --> 0:18:17.320 really important. I'm definitely don't have four brains, but being 0:18:17.320 --> 0:18:21.480 able to you know, be an interpreted essentially and explain, 0:18:22.359 --> 0:18:26.840 you know, a different language and interpret that different language 0:18:26.920 --> 0:18:28.880 to somebody's sort of making made sense, so that he's 0:18:29.880 --> 0:18:30.880 super powerful, I. 0:18:30.760 --> 0:18:35.320 Think absolutely absolutely. You mentioned profiling a few times there 0:18:35.359 --> 0:18:38.919 as well. Again offline, we're sort of chatting around some 0:18:38.920 --> 0:18:40.600 of those profiles that you're doing. Maybe you want to 0:18:40.600 --> 0:18:42.680 dive into a little bit around some of the key 0:18:42.720 --> 0:18:45.560 ones that you've been doing so far, what you're looking at, 0:18:45.600 --> 0:18:47.600 what some of the key tests are, and maybe even 0:18:47.600 --> 0:18:49.280 some of the key trends you've found as well at 0:18:49.280 --> 0:18:49.639 the moment. 0:18:50.800 --> 0:18:52.160 Yeah, yeah, yeah, that's for sure. 0:18:52.680 --> 0:18:54.880 Well, I guess one of the one of the most 0:18:55.000 --> 0:18:57.120 the most popular one we're doing at the moment is. 0:18:57.040 --> 0:19:00.000 A and I guess you know, I'll start with it 0:19:00.280 --> 0:19:00.600 is the. 0:19:00.560 --> 0:19:03.639 Whole purpose behind all this and behind the name and 0:19:03.680 --> 0:19:06.679 everything is and this is what I just anching myself 0:19:06.720 --> 0:19:09.560 off is the fact that I just want people to 0:19:09.680 --> 0:19:11.000 be the best I can be. I just want to 0:19:11.000 --> 0:19:15.960 help people perform with their best. So that's that's, you know, 0:19:15.960 --> 0:19:18.359 where this kind of comes from. But yeah, there's your question. 0:19:18.480 --> 0:19:24.040 A sport ready profile, that's basically that's that's basically for 0:19:24.080 --> 0:19:26.679 the weekend warrior, for the active person. You know, like 0:19:27.480 --> 0:19:29.720 think of it being somebody you know, twenty five to 0:19:29.800 --> 0:19:34.240 fifty that's just gets after in the gym, gets after 0:19:34.320 --> 0:19:38.880 on the weekend, maybe players os tags first, whatever, that's 0:19:38.880 --> 0:19:39.240 for them. 0:19:39.560 --> 0:19:42.120 That's just for them that you know, it's a profile. 0:19:42.160 --> 0:19:46.080 Then to give them an idea of where they're fitting 0:19:46.359 --> 0:19:49.760 in terms of you know, their imbalancers or their hip strength, care, strength, 0:19:50.880 --> 0:19:56.080 hamstring strength, power, mobility, all that kind of stuff, strength, power, mobility, 0:19:56.080 --> 0:19:57.760 all that kind of stuff so that they can keep 0:19:57.840 --> 0:20:02.439 doing what they're doing and enjoying it. The reason I 0:20:02.520 --> 0:20:05.680 created that particular profile was a really good friend of mine. 0:20:07.280 --> 0:20:12.960 His wife plays okay, super active feeling runs every day, 0:20:13.720 --> 0:20:17.639 go down and play tabor, play off. You goes husbands 0:20:17.680 --> 0:20:20.280