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Speaker 1: It's the Twelve Days of Big Business. Hello and happy holidays.

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Speaker 1: Welcome to another episode of the Twelve Days of Big Business,

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Speaker 1: where every day until Christmas Eve you get a brand

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Speaker 1: new episode and a chance to win big Each episode

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Speaker 1: has a secret code word hidden inside, and when you

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Speaker 1: enter it on our website, you'll go into the draw

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Speaker 1: to win our Big Business Christmas Bundle packed with goodies

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Speaker 1: from some of the brands you've heard directly from on

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Speaker 1: Big Business. We're talking Lush, Sunday Body, the Breakout, Hack

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Speaker 1: Booth Haircare, Russ Energy, Funday Natural Suites are Live Body,

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Speaker 1: and of course Fate. Collect every code word and stack

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Speaker 1: your chances. Head to the Nova Wind page online to enter,

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Speaker 1: or click the link in the show notes. Now let's

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Speaker 1: dive into today's episode and listen out for that code word.

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Speaker 1: It's beginning to look lequiz moies. How is everyone enjoying

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Speaker 1: the Twelve Days of Big Business. By the way, hopefully

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Speaker 1: you have been able to find the codes in my

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Speaker 1: three episodes already we are back. This is episode four

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Speaker 1: and I'm on a roll and for this one I'm

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Speaker 1: reading out another DM. By the way, keep the dms coming.

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Speaker 1: This one is from Amy she says, Howdy, producer, X

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Speaker 1: and Britt, I have a question about social media. My

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Speaker 1: partner and I own a small real estate agency with

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Speaker 1: one employee who helps out with admin. I'm the photographer, videographer, marketer,

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Speaker 1: drone pilot, bookkeeper, campaign manager, graphic designer and social media girl,

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Speaker 1: whilst he is the salesperson. Well sounds like it needs

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Speaker 1: to do a bit more kidding. I was wondering if

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Speaker 1: you still edit your Instagram reels and tiktoks yourself. This

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Speaker 1: is one thing I actually enjoy and don't want to

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Speaker 1: hand over, mainly because I built the brand from the

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Speaker 1: ground up and worry it will change our brand's voice. However,

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Speaker 1: as my business is growing, having turned over one million

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Speaker 1: dollars in our first year, Holy shit, that's amazing. I

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Speaker 1: have so many other things on my plate. I have

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Speaker 1: tried delegating this task, but I'm always unsatisfied with the

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Speaker 1: results and end up redoing the entire thing. I do

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Speaker 1: schedule posts, but we try and punch out about fourteen

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Speaker 1: to eighteen posts per week, mainly reels. Holy shit, that's

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Speaker 1: a lot. How do you manage your socials? I've been

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Speaker 1: following since I was about seventeen and I'm now thirty.

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Speaker 1: Thanks so much, well, thank you Amy for sending through

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Speaker 1: your DM and helping me come up with episodes for

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Speaker 1: this Big Business twelve Days of Big Business thing. And

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Speaker 1: this is a great question. So, first of all, sounds

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Speaker 1: like you're doing a lot, which is normal for any

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Speaker 1: new business owner. You sound like me when Fate first started.

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Speaker 1: When Fate first started, I was doing all the content,

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Speaker 1: all of our social stuff. I was shooting our models,

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Speaker 1: I was building our Shopify website, I was doing the

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Speaker 1: product uploads. I was shooting e comm Did I say

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Speaker 1: that already? I was making every product on the website.

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Speaker 1: I was doing Canva this, that and the other, and

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Speaker 1: absolutely everything. So you're not alone in feeling like you're

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Speaker 1: running every single thing, but I can understand it can

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Speaker 1: become quite a lot. And the fact that you've done

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Speaker 1: one million revenue in your first year is absolutely amazing.

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Speaker 1: And it definitely sounds like you have your plate completely full,

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Speaker 1: which is all well and good, and if you're loving

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Speaker 1: every part of it, by all means you can keep

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Speaker 1: it going. But you don't want to burn yourself out

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Speaker 1: at the end of the day, which is what a

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Speaker 1: lot of business owners can do. And also, in your position,

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Speaker 1: which a lot of founders find themselves in, you don't

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Speaker 1: want to get into a habit of continuing to do

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Speaker 1: every sask because I think the longer that you go

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Speaker 1: along doing this, the harder it will be for you

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Speaker 1: to step away from it because we kind of get

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Speaker 1: obsessed with it, right, Like you want to do everything,

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Speaker 1: And I'm still the same to this day, Like, yeah,

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Speaker 1: I've got a lot of staff now who have taken

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Speaker 1: a lot off me, but I'm still a freak. Like

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Speaker 1: I get home from work, I'm straight on my laptop,

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Speaker 1: and then I get in bed and I'm straight on

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Speaker 1: my laptop and I shut my laptop at ten o'clock

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Speaker 1: every night. I think when you're a business owner, you're

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Speaker 1: never not going to be like that. But if you

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Speaker 1: feel like you're becoming stretched, I definitely think this is

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Speaker 1: something that you can handle someone else. But I completely

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Speaker 1: understand what you mean with having someone else edit your content.

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Speaker 1: So do I still edit my own content myself? I

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Speaker 1: would say I probably edit half of the content that

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Speaker 1: I put out, just depending So everyone will be familiar

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Speaker 1: with April, who you see on my socials and on

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Speaker 1: the Fate socials, April works directly with me, and she's

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Speaker 1: been working with us for pretty much five years now,

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Speaker 1: which is crazy. And April started five years ago at

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Speaker 1: Fate working in the warehouse, and then she was doing

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Speaker 1: customer service, and then she came into doing social media

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Speaker 1: for Fate, and then she did our pr and a

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Speaker 1: bit of brand stuff, and then now she's landed the

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Speaker 1: dream job in the company. If I'm being completely honest, hey,

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Speaker 1: it's not everyone's dream job, it's my dream job. I

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Speaker 1: wish I could do April's job. And now she works

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Speaker 1: directly with me, and what her role entails is she's

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Speaker 1: across a lot of my emails just for all sorts

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Speaker 1: of random things that we're doing, getting back to people

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Speaker 1: that are contacting me, locking in my keynote speeches that

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Speaker 1: I do, all the stuff that we do here on

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Speaker 1: the pod. She's kind of across that, you know, when

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Speaker 1: there's like little cool ads and stuff on my podcast.

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Speaker 1: And she also will capture a lot of the videos

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Speaker 1: of me I'm doing. Sometimes it'll be AJ but it's

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Speaker 1: mainly April. And then I'd say we share editing. And

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Speaker 1: the reason why we share editing is because sometimes the

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Speaker 1: videos that I will do. I will do them on

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Speaker 1: the fly when I'm not with her, And obviously I've

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Speaker 1: been creating content for what fifteen years now, So I'll

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Speaker 1: be in the car and I'll have a thought and

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Speaker 1: I'll want to do a quick video, so I'll quickly

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Speaker 1: do it and then you know, it'll take me two

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Speaker 1: seconds to edit and chuck it up. But April does

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Speaker 1: a lot of my editing, especially for you know, videos

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Speaker 1: that we've kind of mapped out that we're going to make,

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Speaker 1: whether it's like fate styling videos or a series or whatever.

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Speaker 1: She does a lot of my editing for me. Now,

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Speaker 1: April has probably almost five years of experience of editing

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Speaker 1: my videos, and because we've worked together for so long,

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Speaker 1: she has the same style of editing as me. You

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Speaker 1: wouldn't be able to tell the difference between a video

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Speaker 1: that Pepril has edited and a video that I have edited,

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Speaker 1: because we do it exactly the same. And I think

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Speaker 1: that's just come with many years of practice. Now. As

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Speaker 1: for all of our fate content, I don't edit any

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Speaker 1: of that. We have a social media team that edit

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Speaker 1: our fate content. And again, I know what you mean.

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Speaker 1: It's really hard to trust other people to edit your content,

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Speaker 1: especially when it's like your business's content. And over the

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Speaker 1: years of Fate, we've had people come and go that

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Speaker 1: have been in our social team, and I can understand

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Speaker 1: what you mean where they edit something and then you

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Speaker 1: go that's all wrong, and then you just want to

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Speaker 1: jump in and do it yourself. I completely get that,

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Speaker 1: and I think it's just a matter of putting time

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Speaker 1: and effort into that person that is on your team

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Speaker 1: editing your videos to really teach them the way that

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Speaker 1: you would like your videos edited. And it's quite easy

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Speaker 1: to do, but it will take time. I understand what

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Speaker 1: you mean by how you love editing me too. I

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Speaker 1: love editing my videos and like our Black Friday videos

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Speaker 1: that we did, if you saw those, I edited all

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Speaker 1: those ones because I was like, this is gonna be

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Speaker 1: so fun, Like editing all the sound effects in when

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Speaker 1: I was out at the farm, I was putting all

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Speaker 1: the moon noises in, like I had so much fun.

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Speaker 1: So I get what you mean, and that's why I

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Speaker 1: still edit quite a lot of my videos. But I

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Speaker 1: do have April that edits a lot of them as well,

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Speaker 1: and she knows exactly how I want them to be edited.

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Speaker 1: My advice would be don't give up when it comes

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Speaker 1: to finding someone that can edit your videos. It might

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Speaker 1: take a bit of time, and it may be training

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Speaker 1: up the one employee that you have now that's doing

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Speaker 1: all of your admin and just really showing them the ropes.

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Speaker 1: I would also advise if it's the admin person you

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Speaker 1: have working for you, or maybe someone new that you get,

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Speaker 1: just give them like a massive crash course and give

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Speaker 1: them a big spreadsheet. We'll not spreadsheet, but like I

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Speaker 1: use Miller Note for example, which is like an online whiteboard.

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Speaker 1: Give them like a visual with examples of like what's

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Speaker 1: a good edit, what's a bad edit. I think one

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Speaker 1: thing that we've done as well, like when we've been

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Speaker 1: hiring for socials, is like show them something that's edited

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Speaker 1: poorly and get them to point out what is a

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Speaker 1: bad thing or two or five that they can see

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Speaker 1: within the video or the photo or the caption or

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Speaker 1: whatever it may be. I think for me personally, I

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Speaker 1: will always edit bits and pieces of my content forever

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Speaker 1: because I'm like you, I absolutely love it. I've also

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Speaker 1: been doing it for so long that I could edit

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Speaker 1: a video with my eyes closed and it takes me

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Speaker 1: two seconds. But I definitely think it's not something that

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Speaker 1: you want to get bunked down doing constantly, and it's

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Speaker 1: about you investing your time into training someone to completely

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Speaker 1: understand the way that you like your videos edited. And

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Speaker 1: let's say you've gotten someone to edit your video for you,

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Speaker 1: and you want to sit them down and kind of

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Speaker 1: show them, not necessarily what they've done wrong, but you

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Speaker 1: know how you would do it differently. And I think

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Speaker 1: people are receptive. Is that the right word to feedback?

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Speaker 1: And you could say, hey, like, I just wanted to

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Speaker 1: go with this video you've edited. I noticed XYZ, and

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Speaker 1: here's how I would do it differently, and this is

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Speaker 1: the reason why, and having them fully understand why you

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Speaker 1: would want to make those changes. I think it's also

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Speaker 1: important to hire someone who already has experience, which I

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Speaker 1: literally spoke about in yesterday's episode, someone that has experience

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Speaker 1: with video editing. It's not a skill that everyone naturally has.

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Speaker 1: So if you can get someone that has that experience

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Speaker 1: and just a general good eye and understanding for video editing,

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Speaker 1: that will definitely help as well. And just give it time.

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Speaker 1: All good things take time, And I'll tell you what

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Speaker 1: else takes time. Santa come in with all his reindeers.

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Speaker 1: Speaking of Santa, what is my favorite reindeer? I would

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Speaker 1: say my favorite reindeer has to be Rudolph, not that

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Speaker 1: anyone asked, but if someone was to ask me that

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Speaker 1: in the DMS, I would say, my favorite reindeer is Rudolph,

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Speaker 1: you know, with his shiny nose. But I hope that

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Speaker 1: answers your question. Amy, I'll never stop editing my videos,

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Speaker 1: but April does edit a lot of them for me.

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Speaker 1: But I know what you mean, and yeah, I think

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Speaker 1: it's just being patient with it, finding that right person

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Speaker 1: for the role and being patient with them learning. When

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Speaker 1: you've been doing something yourself like for so long, it

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Speaker 1: can feel like why is it taking this person so

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Speaker 1: long to understand something so simple? But we've got to

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Speaker 1: remind ourselves, you know, us being able to do something

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Speaker 1: with our eyes closed doesn't mean that everyone else is

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Speaker 1: going to be doing it the same way as us.

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Speaker 1: And that's a massive lesson that I've learned over the

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Speaker 1: years in business, is to have patience and understand not

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Speaker 1: everyone's going to pick up on something the first time.

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Speaker 1: Show them and tell them it takes time. All good

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Speaker 1: things take time, just like Rudolph. But I hope this helps. Also,

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Speaker 1: not you saying that you're putting out how many fourteen

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Speaker 1: to eighteen posts per week? That's extreme, girl. You could

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Speaker 1: definitely tone that down a little bit. One post a day,

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Speaker 1: one good post a day. But I mean, if you're

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Speaker 1: seeing amazing results with that many posts per week and

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Speaker 1: you can physically keep up with that, I wish I

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Speaker 1: could do that many reels a week. But even tone

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Speaker 1: it down to take the pressure off yourself, and rather

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Speaker 1: than worrying about smashing out fourteen to seventeen a week,

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Speaker 1: even harve it and see how you go. See if

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Speaker 1: you feel a little bit more freed up in your time.

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Speaker 1: But you know, who am I to tell you what

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Speaker 1: to do. If it's working for you and you can

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Speaker 1: pump out that much content, by all means, keep gone,

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Speaker 1: but also don't burn yourself out. This has been another

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Speaker 1: episode of the twelve Days of Big Business. Remember to

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Speaker 1: find those codes and enter them in on the Nova

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Speaker 1: Wind page and I'll be back literally tomorrow. This is

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Speaker 1: so exciting that I'm coming back every single day. Oh

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Speaker 1: hopefully I don't run out of words to say. Oh,

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Speaker 1: Rudolph