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Speaker 1: Welcome to the Mentor. I'm Mark Boris, Sammy Robinson, Welcome

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Speaker 1: to the Mentor. Thank you now, now you've been around,

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Speaker 1: despite your young age and young appearance, you've been doing

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Speaker 1: stuff for a long time in the beauty influence the world,

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Speaker 1: let's call it that. I don't really like the world influence.

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Speaker 2: What do you think about that?

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Speaker 3: I don't, I didn't for a while. I don't really

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Speaker 3: care now. I always say people can call me what

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Speaker 3: they want. I think it's you know, it's become the

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Speaker 3: title of the world, but I prefer to say sort.

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Speaker 2: Of on social media.

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Speaker 3: Influence, you are influencing people in a way, but anyone

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Speaker 3: can be influencing. Anyone with five hundred followers could be

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Speaker 3: an influencer. So yeah, the word, I don't love the word.

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Speaker 1: But but you're not at they' trying to influence people.

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Speaker 2: No, not necessarily. It's all very organic.

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Speaker 3: But I do think that there is a movement on

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Speaker 3: social media where people are trying to influence something or

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Speaker 3: you know, creating that influence on social media is where

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Speaker 3: you create conversions. So you do want to have some

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Speaker 3: kind of influence.

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Speaker 1: Yeah, well you want to direct people to what you're

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Speaker 1: trying to sell. Get that, but you're not trying to

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Speaker 1: push ideas down people's throats.

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Speaker 2: No me personally, no, not me, No, no.

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Speaker 1: Because there's a big topic influence. I mean, I actually

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Speaker 1: I'm not saying I don't like influence. I just don't

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Speaker 1: like the whole thought of it. And whoever came up

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Speaker 1: with I've got no freaking idea. But like, as far

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Speaker 1: as I concern, it's a shitty word because most people

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Speaker 1: know who are doing it are doing it for a job.

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Speaker 1: They're trying to make a quid, trying to make a living,

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Speaker 1: and at the same time trying to play in a

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Speaker 1: different world that say, people like me might have played

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Speaker 1: at the same age. Like it's available to you, you're

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Speaker 1: taking it on. So could you let me know, let

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Speaker 1: the audience know how you become one of these people?

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Speaker 1: And when did you become one of these people?

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Speaker 2: Yeah? So absolutely.

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Speaker 3: I started when the word influence wasn't really a thing

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Speaker 3: because it wasn't a monetized industry, or it was, and

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Speaker 3: it was quickly becoming one.

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Speaker 2: But it was far more organ Back in the day.

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Speaker 3: People were just creating content for the sake of creating content,

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Speaker 3: and it was more just a fun hobby. I would

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Speaker 3: say when when, which I was eighteen nineteen. I had

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Speaker 3: just left high school and it was YouTube. Instagram had

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Speaker 3: kind of started taking off again. Nothing was monetized, but YouTube.

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Speaker 3: I made the decision to do like makeup tutorials again

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Speaker 3: not monetized.

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Speaker 1: But why did you decide? Because laugh, why would someone

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Speaker 1: decide to do that? Like where it's go? Left school?

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Speaker 2: Uh? Left school?

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Speaker 3: Yeah, I was at UNI. I was a basketball coach

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Speaker 3: working in a pub. There was other there was two

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Speaker 3: other use word influences. I would say YouTubers was what

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Speaker 3: they were called back There two YouTubers that I that

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Speaker 3: were notable back then that I used to watch, which

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Speaker 3: was Lauren Curtis and Clonerello.

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Speaker 2: And I loved it.

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Speaker 3: And I'd always loved doing makeup, and my Instagram had

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Speaker 3: taken off slightly simultaneously, you know, at the same time

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Speaker 3: as these makeup tutorials were becoming a thing or had

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Speaker 3: had been a thing, but I just started watching them,

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Speaker 3: and so I had started getting a few dms and

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Speaker 3: comments from people being like, how do you do your makeup?

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Speaker 3: What lipstick you're wearing? And so I loved watching them.

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Speaker 3: I loved make up. I had a collection that I'd

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Speaker 3: built up over the years, and I thought, why not

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Speaker 3: just do you know film one. I just took my

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Speaker 3: brother's camera, just gave it a go, and it sort

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Speaker 3: of just took off.

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Speaker 2: Really really quickly.

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Speaker 1: So it started off as a hobby.

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Speaker 2: Yeah, started off as a hobby totally.

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Speaker 3: I didn't realize not only was it not monetized, I

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Speaker 3: didn't realize that people were getting pr from it. I

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Speaker 3: didn't get I started getting PR maybe a couple of months,

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Speaker 3: six months in, and that was crazy, like, why this

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Speaker 3: person wants to send me something for free? What do

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Speaker 3: you mean pring Like, so, yeah, sends you a Mascar

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Speaker 3: and you know, what are you sending up to me

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Speaker 3: for free?

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Speaker 2: Why why are you doing that?

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Speaker 3: And then when I got the first offer to hit

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Speaker 3: take the Mascar for free, but also take some cash,

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Speaker 3: I just it was just a totally new world.

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Speaker 2: And now now when people start, it's so back to

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Speaker 2: your question.

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Speaker 3: Now, when people start, I you know, you there's a

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Speaker 3: different mentality around it. You're starting it knowing that it's

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Speaker 3: central to capitalize on that industry, whereas when I started,

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Speaker 3: I didn't, so a little more organic and yeah, very naive.

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Speaker 1: Yeah, well but it was Was it a matter that,

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Speaker 1: as you say, you're at UNI studying, but it was

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Speaker 1: a matter that you thought yourself, Ah, I'll just have

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Speaker 1: a crack at this and see what happens.

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Speaker 2: Yes, it was as simple as that.

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Speaker 3: And it wasn't oh, this will be my career or

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Speaker 3: this will be the direction that I'll.

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Speaker 2: Take my life in. Not at all. It was just

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Speaker 2: let's have some fun play with makeup.

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Speaker 3: Maybe I'll end up in the makeup industry because of it.

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Speaker 3: Maybe people will see that I have skills around it,

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Speaker 3: or that I have an interest in it. Act as

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Speaker 3: a bit of a portfolio, Like I didn't know where

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Speaker 3: it was going to take.

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Speaker 1: But yeah, but that's interesting. So that you know, you're

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Speaker 1: nineteen or twenty whatever the age you were at the

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Speaker 1: time and Instagram, and it wasn't really a thing. Influencers

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Speaker 1: was not a term. YouTubers was a term, but it

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Speaker 1: was a lot most it was a bad gaming and

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Speaker 1: stuff like that for boys. Girls would probably planning around makeup,

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Speaker 1: et cetera. Was it a thing that you sat down

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Speaker 1: and you said to yourself, because there are some ingred

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Speaker 1: sometimes for these things to work, and I'm suspecting this

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Speaker 1: to be the case. Or I'm assuming this to be

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Speaker 1: the case for a better way of putting it, because

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Speaker 1: I've got no expertise in it whatsoever. Do you sit

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Speaker 1: back and say, I'm Sam Robinson, I look a certain way.

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Speaker 1: I mean, because it's like one of the ingredients is

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Speaker 1: you've got to You've got to you've got to get attention. Yeah,

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Speaker 1: you're not doing it for attention, sacred right. You've got

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Speaker 1: to be able to say, Okay, well it's going to

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Speaker 1: look good on me. Yeah, I mean, and people tell

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Speaker 1: you look a Sammy, You've got blue eyes and nice

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Speaker 1: shaye face, blah blah blonde hair. And if you when

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Speaker 1: you put makeup and you look good, you need that endorsement.

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Speaker 3: Otherwise you think, yeah, that can play a part in

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Speaker 3: the beginning, but that's not necessarily the reason.

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Speaker 1: People come back now in the beginning, though, in.

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Speaker 3: The beginning possibly, I don't know. I think that they're

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Speaker 3: Were you aware of that though? I such an awkward question,

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Speaker 3: but there's.

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Speaker 1: Some honestly, yeah, if you were, you were, it doesn't matter.

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Speaker 2: Yeah, no, I know that didn't play a part in it.

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Speaker 2: I thought I was going it make up. I think

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Speaker 2: that was the main skill.

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Speaker 3: The skill of it yeah, as opposed to this, as

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Speaker 3: opposed to how I look. I quickly soon realized that

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Speaker 3: there were a lot of comments that would then say, oh,

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Speaker 3: you look like guy Hittid, And so the people were

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Speaker 3: paying attention to my looks for sure, But I was

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Speaker 3: a very spotty kid. Looks weren't look like makeup, and

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Speaker 3: looks weren't big in my family. A lot of people like,

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Speaker 3: why didn't you become model? Because I'm six foot tall,

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Speaker 3: Looks weren't a thing for me. I wasn't like, I'm

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Speaker 3: I look certain ways, so I'm going to start a

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Speaker 3: YouTube channel. It didn't really play a part in my

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Speaker 3: decision of doing it. To start, yeah, to start it.

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Speaker 3: Whether that's why people watched me, I can't answer that.

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Speaker 2: I don't know.

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Speaker 1: But do you say, okay, I'm going to sit back

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Speaker 1: and analyze this, not me, because you are going to Yeah.

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Speaker 2: I did lean into it.

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Speaker 3: So then when I noticed people saying, you know, you

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Speaker 3: look like gudh did, I would like copy her makeup

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Speaker 3: look from the VMA's and I'd say, recreating this looks.

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Speaker 3: So you lean into certain things, or you know, people

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Speaker 3: really like how I can say, you know how to

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Speaker 3: make blue eyes?

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Speaker 2: Pop, so use red eye shadow shades for sure. You

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Speaker 2: do lean into looks.

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Speaker 1: Yeah, we have to. That's that's the thing, that's the

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Speaker 1: resource you've been given. Yes, yeah, but you've got to

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Speaker 1: analyze that. You've got to sit down and analyze it.

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Speaker 1: Let's call it unbiased. And how do you stop it

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Speaker 1: from going to your head? Like because think it's the offset.

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Speaker 2: It doesn't go to your head.

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Speaker 3: I feel like when you're sitting down editing your face

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Speaker 3: and looking at yourself all.

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Speaker 2: The time, you become super critical. Yeah, quite self critical.

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Speaker 1: Yeah.

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Speaker 3: I think when you're not in this world where you're

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Speaker 3: you know, either a model on social media in front

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Speaker 3: of a camera, whether you're a YouTuber, you're not staring

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Speaker 3: yourself all day, you don't really care that. You know,

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Speaker 3: you don't notice the wrinkle that's appeared, or the pimple

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Speaker 3: that's on your face or Yeah, you just start to

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Speaker 3: hurrying in on the negative things and which you know

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Speaker 3: you've got to catch yourself. And there's been many times

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Speaker 3: of the years where you know it can negatively impact you,

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Speaker 3: but it's not a case of it. I don't find

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Speaker 3: it goes. It can go to some people's heads, but

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Speaker 3: it didn't really go to my head.

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Speaker 1: If anything, it was more and your friends. How do

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Speaker 1: you deal with your friends? Do you get I mean,

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Speaker 1: you're from Sydney, so you know it can be fairly

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Speaker 1: fickled in Sydney. I'm in the city too, so I

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Speaker 1: know it works but not at your level. But it works.

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Speaker 1: But do you get people getting jealous and people saying

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Speaker 1: I've had the same your success.

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Speaker 3: Just yeah, I've had the same friendship group since high school.

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Speaker 3: So my best friends are still the same ones that

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Speaker 3: I met in year seven. There's been some that have

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Speaker 3: been weeded out for sure, because it wasn't necessarily because

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Speaker 3: of any jealousy. Let's put it this way. You want

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Speaker 3: the people around you. You want to be able to

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Speaker 3: tell them your wins. Or the way that I read

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Speaker 3: it is that my best friends are the ones that

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Speaker 3: I know that I can go to to tell them

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Speaker 3: their wins, to tell them my wins as well as.

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Speaker 2: My loss lows and losses.

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Speaker 3: Because the ones that celebrate you are the ones that

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Speaker 3: are You're real, the real ones, the ones that make

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Speaker 3: you feel uncomfortable to tell them your successes or your

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Speaker 3: you know, your wins that not your real friends.

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Speaker 1: Is YouTube still in terms of your social going to

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Speaker 1: talk about your fashion brand a moment, is YouTube still

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Speaker 1: your major outlet or your or if you're more lemo

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Speaker 1: on Instagram?

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Speaker 3: Now, yeah, i'd say TikTok probably even even playing between

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Speaker 3: TikTok and Instagram and then YouTube, I'm a little bit

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Speaker 3: more slack, but it's hard, Like I do more vlog style,

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Speaker 3: So I film for you know, a couple of weeks

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Speaker 3: and then I put it all together. So I probably

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Speaker 3: post at the moment once a month, once every two

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Speaker 3: weeks YouTube YouTube, but Instagram and TikTok I try to

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Speaker 3: do every day.

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Speaker 1: Yeah, So because they're more for your product, because that's

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Speaker 1: your top of your final brand down to your website

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Speaker 1: or however, whereas YouTube's if you're popular, they'll pay you, yes, Yeah,

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Speaker 1: it's hard to make money YouTube and lists they pay you.

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Speaker 2: Yes, exactly. Yeah, And that's more just a fun outlet.

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Speaker 3: Still it's become it's not really I'm not really monetizing

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Speaker 3: YouTube at the moment. It's more just back to trying

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Speaker 3: to bring back sort of that fun hobby side of

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Speaker 3: it because I've always enjoyed it and I always loved

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Speaker 3: it before I capitalized on it.

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Speaker 1: Do you still do makeup.

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Speaker 2: Yeah, I do it within flog.

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Speaker 3: I don't really sit down and do tutorials anymore, like

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Speaker 3: this is how you get a smoky eye. But I

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Speaker 3: do do my makeup, and I still sit down, and

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Speaker 3: I do it on TikTok and I.

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Speaker 2: Do it on all the forums. Smoky eye smoky.

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Speaker 3: It's like a brown or dark black eye shadow that

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Speaker 3: you do on the eye, you know, like a darker

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Speaker 3: smoky sort of nighttime.

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Speaker 1: It's a look. It's not it's not the shape of

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Speaker 1: the eye.

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Speaker 2: It's no, it's the eye shadow that you do.

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Speaker 1: I just sort of learned something today. Smoky eyes pretty?

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Speaker 1: How do I make the eyes pop up? The two

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Speaker 1: things I already picked up? So do you remember the

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Speaker 1: time that Do you remember the day or the period

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Speaker 1: in your business career that you discovered that Instagram is

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Speaker 1: the place to be And how do I how do

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Speaker 1: I turn that into a business top myself? Yeah?

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Speaker 3: Yeah, so I was definitely YouTube was my main source

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Speaker 3: of income, I would.

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Speaker 2: Say for quite a while.

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Speaker 1: But maybe you just explained send me to the audience

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Speaker 1: that YouTube being your main speces of income is that

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Speaker 1: that YouTube would pay you for the now.

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Speaker 2: No brands would pay me sorry.

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Speaker 3: Yeah, So brands would come to my manager and obviously

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Speaker 3: they would pay a fee to be in a YouTube video,

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Speaker 3: whether it was exclusive non exclusive. Instagram was second and

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Speaker 3: not far below, but it was people were less interested

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Speaker 3: in getting a static photo of your face to sell

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Speaker 3: a product.

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Speaker 2: YouTube. I could talk through.

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Speaker 3: Things, I could explain and really market a product much easier.

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Speaker 3: When Instagram started releasing stories and reels and more video

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Speaker 3: sort of aspects of their platform. That's when Instagram became

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Speaker 3: the main platform that I would focus on because it

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Speaker 3: was easier.

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Speaker 2: It's like you could do it on your phone.

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Speaker 3: I could touch a button, I could post live if

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Speaker 3: I wanted to. And that's when that I started monetizing

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Speaker 3: on Instagram a lot more when the video was released.

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Speaker 3: But that wasn't at the beginning. It was just you know,

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Speaker 3: take a photo and put a weird filter on it,

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Speaker 3: and how do you sell a product through that?

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Speaker 1: It's a bit tricky, pretty hard. Yeah, so maybe you

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Speaker 1: could explain your to about your product in moment, but

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Speaker 1: like your your own product, but maybe you can explain

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Speaker 1: how you monetized your product, for example, on Instagram, Yes,

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Speaker 1: like through reels and things.

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Speaker 2: Yeah, so when I was probably I still probably am.

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Speaker 2: The main.

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Speaker 3: Category that I would be in is in the beauty

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Speaker 3: world because that's such a monster the essay. A lot

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Speaker 3: of companies it's just conglomerates, consumables. It's like you can

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Speaker 3: sell you can you can sell foundations, lipsticks, skincare, hair care,

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Speaker 3: anything to a person.

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Speaker 2: Far easier these days because you use it.

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Speaker 3: You you know, you can go through a product quite

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Speaker 3: quickly and then you actually need you go. You go

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Speaker 3: to the people that you trust to that are online.

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Speaker 3: That's say I have really long hair, this is how

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Speaker 3: I got this really long hair, or my skin is clear,

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Speaker 3: this is you know, the skincare products that I use.

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Speaker 3: Or right now a trend is you know glass get

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Speaker 3: and how do people achieve the glasskets Korean career. Yeah,

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Speaker 3: there's a lot of Korean skincare at the moment.

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Speaker 1: Yeah, a lot of as a skincare product. I thought

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Speaker 1: it might be genetic.

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Speaker 2: No, yeah, oh it is absolutely genetic.

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Speaker 3: But also the Korean skincare method where it's like skin flooding,

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Speaker 3: a lot of people are leaning into that. So there's

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Speaker 3: there's a lot of trends as well. But you find

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Speaker 3: a creator that you go that you know sort of

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Speaker 3: maybe is quite aspirational and you for whatever reason. And

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Speaker 3: so then brands come and find those creators and what

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Speaker 3: they like about those creators, whether it's authenticity, whether they

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Speaker 3: like it they've got long hair, or whether they you know,

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Speaker 3: whatever they like about them, they'll pay them a certain

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Speaker 3: figure to promote their product. And you obviously have to

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Speaker 3: disclose sponsor sponsored and add and things now, so people

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Speaker 3: it's harder to convert now through that because it's such

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Speaker 3: an over saturated market. But at the beginning it was

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Speaker 3: quite easy because I had so many brands coming to me.

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Speaker 3: There wasn't that many people doing social media, so I

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Speaker 3: was able to say yes and no to whatever I wanted.

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Speaker 2: And so it was really genuine and authentic the products

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Speaker 2: that I was using.

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Speaker 3: So even if it was a sponsorship or an ad,

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Speaker 3: it was a product that I had genuinely been using

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Speaker 3: for a year.

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Speaker 1: Anyway, can you make good money out of it?

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Speaker 2: Yeah?

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Speaker 3: Yeah, it's still my main source beingcome, I would say,

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Speaker 3: over even my brand.

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Speaker 2: I mean, I obviously.

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Speaker 3: Push it, well I leave, I leave my brand sort

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Speaker 3: of running on its own, and it's not my main

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Speaker 3: source of being come, but it's I always look at it,

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Speaker 3: like the reason I started my brand was because I

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Speaker 3: didn't want to be in social media forever. I didn't

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Speaker 3: want to have to take photos and do content of

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Speaker 3: myself forever. But it would be silly not to capitalize

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Speaker 3: on it at social media while I while I have it.

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Speaker 1: Maybe you get explained because I probably everybody listening to this,

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Speaker 1: and I know this is not the case, but everyone

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Speaker 1: listening to probably thing. So well, she just gets her

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Speaker 1: phone up there and a brain company, said Revlon, Or

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Speaker 1: where's how you do this as a team, Hey, you

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Speaker 1: edit stuff the whole process. Maybe it just gives a

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Speaker 1: bit of an example. It's just as one person's lots

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Speaker 1: of other people.

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Speaker 3: Yeah, no, I have I mean I have a team

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Speaker 3: at one Mile so that's my brand and they do

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Speaker 3: only one Mile stuff. So I have two managers that

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Speaker 3: do the brand brand Sammi Robinson brand, Yeah, Sammy Robinson brand,

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Speaker 3: and what are they called promotion talent agents, Yeah, talent

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Speaker 3: agents and.

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Speaker 1: They go so they'll go out to brands.

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Speaker 3: They go to brands and brands come to them and

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Speaker 3: that's they do those negotiations. As for actually the filming

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Speaker 3: and editing and the executing on the social media front

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Speaker 3: for Sammy Robinson, which is across TikTok, Instagram, and YouTube.

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Speaker 2: I just do all that myself personally.

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Speaker 1: Yeah really, yeah.

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Speaker 2: Yeah, I've just done it al my.

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Speaker 3: But I wouldn't say that I'm like the most consistent

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Speaker 3: in the industry that I'm I. You know, a lot

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Speaker 3: of people say you have to post three times a day,

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Speaker 3: you have to stay highly engaged. I do believe that

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Speaker 3: that's true. To have a really highly engaged audience, you

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Speaker 3: should be extremely consistent. You should always be on their

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Speaker 3: feed because people crave consistency and they crave comfort in

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Speaker 3: just knowing they can come back to their same creator.

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Speaker 3: I'm probably not the best at it, but I but

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Speaker 3: I prefer doing it myself because it's genuinely coming from

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Speaker 3: me and it's just how I've always done it.

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Speaker 1: So how many times a day would you post it?

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Speaker 1: As a rule, I.

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Speaker 2: Don't post nearly enough.

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Speaker 3: I probably post stories every day, tiktoks every couple of days,

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Speaker 3: Instagram every week.

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Speaker 1: Yeah.

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Speaker 2: Yeah.

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Speaker 3: If I have more going on and I get photos

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Speaker 3: taken to me, maybe I'll post it. But most of

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Speaker 3: the time I have my hair up in an oily

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Speaker 3: bun and I'm wearing my gym gal like I don't.

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Speaker 3: I don't look at every day I'm running a business

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Speaker 3: at the end of the day and I'm you know,

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Speaker 3: juggling between to my social media Sammy Gribbin's inside and

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Speaker 3: one mile and my ninety percent of my time is

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Speaker 3: one mile.

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Speaker 2: I'm then nine to five. That's my job.

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Speaker 3: So then you know, Fridays, I'll fill my brand clubs,

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Speaker 3: edit those up on the weekend, and then often I'm

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Speaker 3: too tired to go out. So I don't get photo

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Speaker 3: like it's all organic. Social media's organic.

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Speaker 2: So I don't. I don't curate and plan content. It's

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Speaker 2: really like what my life is is what I showcase.

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Speaker 1: It's going to be more if it's not authentic. People

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Speaker 1: against not pretty quick exactly. Yeah. So unfortunately in my

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Speaker 1: unfortunately my business, I'm we do social but like my god,

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Speaker 1: I couldn't do it myself in a million years. The

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Speaker 1: whole team who do it stuff for me. I just

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Speaker 1: turn up and do the interview and the rest of

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Speaker 1: gets done for I wouldn't even know it's different.

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Speaker 3: I wouldn't Oh, maybe I would know how to do this,

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Speaker 3: but yeah, no, you've this is your business.

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Speaker 2: I don't do that. I don't do the same for

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Speaker 2: one mile.

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Speaker 3: I don't do all the content and all the mediums

403
00:17:07,680 --> 00:17:09,439
Speaker 3: and all of the socials and the assets and the

404
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Speaker 3: website and banners and photography, like, I don't do that.

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Speaker 2: So I've got the team that does that.

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Speaker 3: My stuff I'm just a little bit more pedantic about

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Speaker 3: And I just feel like, sooner the hand that away,

408
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Speaker 3: it becomes less me and it becomes more of a

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Speaker 3: brand that's separated from me again, And I'm I just

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Speaker 3: don't want to lose touch on that.

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Speaker 1: So why do you keep the semi problems? And brain

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Speaker 1: is it in terms of one mile? Like what's the

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Speaker 1: relevance of the two and having them both running at

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Speaker 1: the same time. It's just a personal thing you want

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Speaker 1: to keep.

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Speaker 2: It's just a personal thing I want to keep. I

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Speaker 2: want them separate.

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Speaker 3: But at the same time, you know, one doesn't exist

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Speaker 3: without the other, so they're very aligned, but at the

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Speaker 3: same time they're their own entities. I often run into

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Speaker 3: people on the street and I go, oh, I love

422
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Speaker 3: you Jumper when they're wearing one mile, and they're like thanks.

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Speaker 2: And they walk off and no idea who I am.

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Speaker 2: I'm like, Okay, it's good to know that it's bigger

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Speaker 2: than me now.

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Speaker 3: So I just think it's important when when if I

427
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Speaker 3: do step away from the business, that the business is

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Speaker 3: its own entity. But I also am not naiven the

429
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Speaker 3: fact that I know that my you know, my attachment

430
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Speaker 3: to it does elevate it at the moment and will

431
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Speaker 3: while I'm also doing my own social.

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Speaker 1: Media's still about one while, so I might just gave

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Speaker 1: it one step for the park, one off for one

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Speaker 1: second during the COVID period, What did it help you

435
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Speaker 1: and or what were you doing during that period?

436
00:18:23,920 --> 00:18:26,880
Speaker 2: Yeah, so I had just before COVID.

437
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Speaker 3: Was the lockdown was announced, I had planned, bought, executed

438
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Speaker 3: the entire business brand, The entire thing was built for

439
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Speaker 3: one Mile, and I was ready to ready launch, ready

440
00:18:39,440 --> 00:18:41,719
Speaker 3: to launch. At the same time, obviously just still doing

441
00:18:41,800 --> 00:18:43,560
Speaker 3: my YouTube and things. I've been doing it for like

442
00:18:43,640 --> 00:18:46,320
Speaker 3: eight years at that point, so that was just running

443
00:18:46,359 --> 00:18:48,399
Speaker 3: as normal. But one Mile was ready to go, and

444
00:18:48,400 --> 00:18:51,080
Speaker 3: then lockdown was announced. I didn't have bricks and water,

445
00:18:51,160 --> 00:18:53,320
Speaker 3: I wasn't in a store, I didn't have fixed overheads

446
00:18:53,320 --> 00:18:55,199
Speaker 3: at that point. It was me and one employee, so

447
00:18:55,280 --> 00:19:00,000
Speaker 3: it wasn't so stressful on the on the overhead side of.

448
00:19:00,240 --> 00:19:01,879
Speaker 2: But it was stressful because I had a lot of

449
00:19:01,880 --> 00:19:02,720
Speaker 2: stock I had just.

450
00:19:02,680 --> 00:19:05,240
Speaker 3: Bought, and a lot of planning that I already brought

451
00:19:05,280 --> 00:19:07,800
Speaker 3: it. It was already here, yeah, sitting in the way house,

452
00:19:07,840 --> 00:19:11,080
Speaker 3: ready to go. So it was a stressful time, but

453
00:19:11,600 --> 00:19:13,479
Speaker 3: it ended up being a little bit of a blessing

454
00:19:13,520 --> 00:19:15,800
Speaker 3: because of rooms at home bought on their phones. No

455
00:19:15,880 --> 00:19:18,280
Speaker 3: one has ever shopped more than they did in lockdown.

456
00:19:18,320 --> 00:19:21,960
Speaker 3: Online sales skyrocketed for everyone in a lot of industries.

457
00:19:22,880 --> 00:19:25,600
Speaker 3: And luckily my first collection was nitwear, which was comfortable

458
00:19:25,640 --> 00:19:29,159
Speaker 3: like it. Had it have been knitwear like this jump um,

459
00:19:29,920 --> 00:19:33,240
Speaker 3: had it have been evening where going out bodycln dresses

460
00:19:33,600 --> 00:19:36,600
Speaker 3: see you later in my brand there goes like I

461
00:19:36,600 --> 00:19:38,400
Speaker 3: wouldn't have even been able to pay my rent because

462
00:19:38,400 --> 00:19:40,639
Speaker 3: I put everything that I'd ever made into the brand.

463
00:19:41,640 --> 00:19:43,840
Speaker 3: So it was a stressful time, but I was very

464
00:19:43,920 --> 00:19:45,480
Speaker 3: lucky that sort of the collection that I.

465
00:19:45,400 --> 00:19:48,800
Speaker 2: Had been working on was suited to that lockdown lifestyle.

466
00:19:49,200 --> 00:19:51,760
Speaker 1: Yeah, So do you remember the moment prior to that

467
00:19:51,960 --> 00:19:55,399
Speaker 1: product COVID that you decided to do one while and

468
00:19:55,600 --> 00:19:56,600
Speaker 1: where does the name come from?

469
00:19:56,840 --> 00:19:59,119
Speaker 3: One mile one mile Beach in Foster So I went

470
00:19:59,160 --> 00:20:02,240
Speaker 3: to Foster a lot when I was little. It's sort

471
00:20:02,240 --> 00:20:04,240
Speaker 3: of where my mom grew up. It was a bit

472
00:20:04,240 --> 00:20:09,760
Speaker 3: of an ode to my mom. Yeah she's alive, but

473
00:20:09,880 --> 00:20:16,720
Speaker 3: she's yeah, yeah mom, but no, See, it's just more

474
00:20:16,840 --> 00:20:18,680
Speaker 3: it was just such a special memory growing up there,

475
00:20:18,680 --> 00:20:22,600
Speaker 3: and it's just holds so much sentiment to me and

476
00:20:22,800 --> 00:20:25,280
Speaker 3: my brand. You know, I'm big on values and morals

477
00:20:25,280 --> 00:20:28,800
Speaker 3: and my brand. You know, I want my brand to

478
00:20:28,800 --> 00:20:30,040
Speaker 3: to exude.

479
00:20:29,680 --> 00:20:31,560
Speaker 2: That as well. So I just wanted it to have

480
00:20:31,640 --> 00:20:33,360
Speaker 2: like a really personal touch to it.

481
00:20:33,520 --> 00:20:35,400
Speaker 3: I thought it had a nice flow, Like finding brand

482
00:20:35,440 --> 00:20:38,680
Speaker 3: name is actually quite hard, and I just it felt right.

483
00:20:38,760 --> 00:20:43,760
Speaker 3: So that was sort of the the brand name and

484
00:20:43,800 --> 00:20:45,560
Speaker 3: that what was the second wortion?

485
00:20:47,200 --> 00:20:48,720
Speaker 1: I want to know, do you remember the moment you

486
00:20:49,880 --> 00:20:50,960
Speaker 1: to do this business? Yeah?

487
00:20:51,040 --> 00:20:55,960
Speaker 3: So I obviously, in having done social media for so long,

488
00:20:56,359 --> 00:20:59,359
Speaker 3: I brands wouldn't be paying me as much as they

489
00:20:59,359 --> 00:21:01,480
Speaker 3: were if they wasn't conversion. So I knew that there

490
00:21:01,560 --> 00:21:05,320
Speaker 3: was room for me to have my own business because

491
00:21:05,359 --> 00:21:07,240
Speaker 3: I could see that I was doing that for these

492
00:21:07,240 --> 00:21:10,280
Speaker 3: other brands, and I knew that I wanted to eventually

493
00:21:10,280 --> 00:21:13,480
Speaker 3: have an exit plan for social media if everything went downhill.

494
00:21:13,520 --> 00:21:15,840
Speaker 2: You don't know. TikTok got removed from US for a

495
00:21:15,920 --> 00:21:18,720
Speaker 2: day from America. You know, you never know. It's very

496
00:21:19,119 --> 00:21:22,359
Speaker 2: volatile the industry as well, so.

497
00:21:22,040 --> 00:21:23,280
Speaker 1: You think of a redundancy plan.

498
00:21:23,359 --> 00:21:25,120
Speaker 2: I was thinking of a reduce redundancy.

499
00:21:25,400 --> 00:21:27,560
Speaker 1: That's interesting, Yeah, because I not go forever.

500
00:21:27,680 --> 00:21:28,719
Speaker 2: Yeah, it might not go forever.

501
00:21:28,960 --> 00:21:31,280
Speaker 3: I got to the point where I hated taking photos

502
00:21:31,320 --> 00:21:33,440
Speaker 3: every day, and like I go in waves like sometimes

503
00:21:33,480 --> 00:21:34,120
Speaker 3: I don't really care.

504
00:21:34,200 --> 00:21:36,280
Speaker 2: Other times I'm like, oh, I feel gross.

505
00:21:35,960 --> 00:21:38,040
Speaker 1: And I want to just stop me because that's really important.

506
00:21:39,240 --> 00:21:40,639
Speaker 1: I know where come from. When I was doing the

507
00:21:40,640 --> 00:21:43,800
Speaker 1: TV series, I said, fucking hey, you getting my photograph tape? Yeah,

508
00:21:44,000 --> 00:21:46,520
Speaker 1: and keep the camera off me. I think most people

509
00:21:46,680 --> 00:21:49,960
Speaker 1: assume that you love it. Yeah, maybe you can explain

510
00:21:50,040 --> 00:21:54,240
Speaker 1: to people we haven't experienced this what the feeling is

511
00:21:54,240 --> 00:21:55,359
Speaker 1: when you're getting a photo and.

512
00:21:55,400 --> 00:21:58,359
Speaker 3: You got to YEA social media team will laugh at

513
00:21:58,400 --> 00:22:00,760
Speaker 3: me because they're constantly come, can we please just shoot

514
00:22:00,760 --> 00:22:02,359
Speaker 3: a hall down in the store, and I'm like, no,

515
00:22:02,400 --> 00:22:07,800
Speaker 3: not today. It's like pulling teeth getting because it's just

516
00:22:08,400 --> 00:22:11,840
Speaker 3: when when you get a good shot. Anyone loves Anyone

517
00:22:11,880 --> 00:22:13,800
Speaker 3: loves getting a good phototaken of them. You're like, oh, great,

518
00:22:13,800 --> 00:22:15,800
Speaker 3: in that, for sure, I'm gonna post it. Nine times

519
00:22:15,840 --> 00:22:18,120
Speaker 3: out of ten you get a terrible photo. Even if

520
00:22:18,119 --> 00:22:20,199
Speaker 3: you think that you're, you know, an attractive person or

521
00:22:20,640 --> 00:22:23,080
Speaker 3: you like your outfit that day, it's just nine times

522
00:22:23,119 --> 00:22:24,679
Speaker 3: out of ten you don't like what you look like

523
00:22:24,720 --> 00:22:28,080
Speaker 3: in a photo. And when your entire business runs off

524
00:22:28,520 --> 00:22:31,800
Speaker 3: your looks or what you look like, how you look

525
00:22:31,840 --> 00:22:35,199
Speaker 3: in that moment, it just becomes exhausting. So you know,

526
00:22:35,240 --> 00:22:36,960
Speaker 3: that's why I think a lot of people turn to

527
00:22:37,000 --> 00:22:39,359
Speaker 3: podcasting too, because the people that were on YouTube or

528
00:22:39,359 --> 00:22:41,600
Speaker 3: on social media, it's like nice just being able to

529
00:22:41,720 --> 00:22:43,600
Speaker 3: talk to a cameras still be able to create content

530
00:22:43,640 --> 00:22:47,520
Speaker 3: for people that isn't you know, yeah, or isn't It

531
00:22:47,600 --> 00:22:49,359
Speaker 3: wasn't always even about my face. It was just that

532
00:22:49,400 --> 00:22:51,040
Speaker 3: my face had to be in it, and sometimes I

533
00:22:51,080 --> 00:22:52,640
Speaker 3: would like the option not to have my.

534
00:22:52,640 --> 00:22:54,040
Speaker 2: Face in it. So it was more.

535
00:22:54,320 --> 00:22:57,240
Speaker 3: It was more a combination of not wanting to necessarily

536
00:22:57,280 --> 00:22:58,840
Speaker 3: not knowing what was going to happen with social media,

537
00:22:59,680 --> 00:23:03,080
Speaker 3: wanting something that was a little bit more challenging as well.

538
00:23:03,119 --> 00:23:06,399
Speaker 1: I would say, actually, and less focus on your head.

539
00:23:06,320 --> 00:23:08,679
Speaker 2: Yeah, let's and less focus on this.

540
00:23:08,840 --> 00:23:10,760
Speaker 1: Way I guess, like, I don't want to have to

541
00:23:10,760 --> 00:23:12,119
Speaker 1: look this time. Well, at the time, I like to

542
00:23:12,119 --> 00:23:13,200
Speaker 1: feel like I'm going with no makeup.

543
00:23:13,480 --> 00:23:15,280
Speaker 3: Yeah, and it is isolating as well, I will say

544
00:23:15,320 --> 00:23:17,320
Speaker 3: social media, Like I was quite isolated, do you I

545
00:23:17,359 --> 00:23:19,480
Speaker 3: didn't have a team I wanted. I wanted to create

546
00:23:19,480 --> 00:23:21,159
Speaker 3: a team, or I wanted to have something that I

547
00:23:21,200 --> 00:23:24,280
Speaker 3: was working on that could potentially, you know, go in

548
00:23:24,320 --> 00:23:27,080
Speaker 3: the direction of having a team. Where I was, I

549
00:23:27,080 --> 00:23:29,639
Speaker 3: was quite lonely, filming YouTube every day unless it was

550
00:23:29,640 --> 00:23:31,240
Speaker 3: an event that I was attending, I was alone.

551
00:23:31,280 --> 00:23:33,280
Speaker 1: And the funny thing in the world, it's called social media,

552
00:23:33,320 --> 00:23:34,879
Speaker 1: and it's the most lonely the world, the only.

553
00:23:34,720 --> 00:23:35,120
Speaker 2: Thing in the world.

554
00:23:35,200 --> 00:23:37,360
Speaker 3: Yeah, it's weird, and I'm quite a social person. So

555
00:23:37,680 --> 00:23:39,520
Speaker 3: that was challenging for me for a few years.

556
00:23:39,760 --> 00:23:42,080
Speaker 1: And then, so why did you decide to go into

557
00:23:42,280 --> 00:23:44,119
Speaker 1: clothing as opposed to the makeup.

558
00:23:44,400 --> 00:23:46,480
Speaker 3: Yeah, so make up at the time, I guess because

559
00:23:46,480 --> 00:23:48,320
Speaker 3: that was my main source of income. I found it

560
00:23:48,400 --> 00:23:52,000
Speaker 3: quite oversaturated. I think it's a place and you know,

561
00:23:52,040 --> 00:23:54,480
Speaker 3: there's a place for anything. But at the same time,

562
00:23:54,520 --> 00:23:56,480
Speaker 3: I was getting sent so many products at that time

563
00:23:56,520 --> 00:23:59,159
Speaker 3: that I didn't really see a gap in the market

564
00:23:59,359 --> 00:24:01,960
Speaker 3: or I didn't really see a need to create a product,

565
00:24:02,000 --> 00:24:05,920
Speaker 3: whereas with clothing, I had done a couple of clubs

566
00:24:06,000 --> 00:24:08,520
Speaker 3: with other brands. I really enjoyed it. I enjoyed the process.

567
00:24:08,520 --> 00:24:11,520
Speaker 3: I enjoyed sort of the idea of designing. I always

568
00:24:11,560 --> 00:24:16,600
Speaker 3: loved fashion, and so I, yeah, I learnt down the

569
00:24:16,600 --> 00:24:19,560
Speaker 3: fashion route because it was just kind of a little

570
00:24:19,560 --> 00:24:21,400
Speaker 3: bit more of an unfamiliar territory.

571
00:24:21,480 --> 00:24:22,680
Speaker 2: As well. As I am.

572
00:24:22,640 --> 00:24:26,280
Speaker 3: Six foot, I really rarely could find pants that were

573
00:24:26,359 --> 00:24:28,080
Speaker 3: the right length for me. It always went out halfway

574
00:24:28,080 --> 00:24:32,600
Speaker 3: out my calves. So I just wanted to create a

575
00:24:32,640 --> 00:24:36,040
Speaker 3: brand that was for tall women. In saying that I

576
00:24:36,040 --> 00:24:38,399
Speaker 3: now have obviously crop down regular so they have I have.

577
00:24:38,560 --> 00:24:40,320
Speaker 3: I cater to everyone now, But at the time it

578
00:24:40,359 --> 00:24:42,439
Speaker 3: was really I just wanted to create pants that dragged

579
00:24:42,440 --> 00:24:43,920
Speaker 3: on the floor for me and looked.

580
00:24:43,720 --> 00:24:47,440
Speaker 1: Like that's how it started, wasn't for taller women. Yeah, yeah,

581
00:24:47,480 --> 00:24:48,440
Speaker 1: that was deep.

582
00:24:48,520 --> 00:24:49,959
Speaker 3: That was kind of my Yeah, that was kind of

583
00:24:50,960 --> 00:24:53,359
Speaker 3: I would say the main the main reason for me

584
00:24:53,920 --> 00:24:56,040
Speaker 3: was because I'm tall, and I wanted to create like

585
00:24:56,320 --> 00:24:59,040
Speaker 3: oversized items that made me feel like I was cute

586
00:24:59,040 --> 00:25:01,919
Speaker 3: and petitumed drowning in them, because often I would put

587
00:25:01,960 --> 00:25:03,360
Speaker 3: clothes on and I'd be like, I look like I'm

588
00:25:03,400 --> 00:25:05,880
Speaker 3: a toddler wearing like they just don't yeah, like wear

589
00:25:05,880 --> 00:25:06,480
Speaker 3: men's clothes.

590
00:25:08,320 --> 00:25:09,639
Speaker 2: Yeah, still wear men's shoes.

591
00:25:09,840 --> 00:25:12,199
Speaker 3: Was you know, I could have gone down shoes, but

592
00:25:12,480 --> 00:25:15,080
Speaker 3: that's a whole nother I actually I'm bringing shoes out.

593
00:25:15,560 --> 00:25:20,159
Speaker 1: But in terms of what your brand values are, for

594
00:25:20,400 --> 00:25:23,160
Speaker 1: one mile, we know where then aim came from, from

595
00:25:23,160 --> 00:25:25,520
Speaker 1: a beach up there in Foster, and you know, there's

596
00:25:25,600 --> 00:25:30,679
Speaker 1: there's some romance in sort of remembering what it was

597
00:25:30,720 --> 00:25:32,600
Speaker 1: like as a kid going to a certain beach. There's

598
00:25:32,600 --> 00:25:34,560
Speaker 1: a lot of romance associated with I don't want to

599
00:25:34,560 --> 00:25:36,200
Speaker 1: come back to that. How do you actually explain that

600
00:25:36,280 --> 00:25:40,360
Speaker 1: to everybody? But in terms of the values of what

601
00:25:40,400 --> 00:25:43,639
Speaker 1: your clothing stands for, what sort of value is it?

602
00:25:43,720 --> 00:25:44,640
Speaker 1: Is there a value in there?

603
00:25:44,760 --> 00:25:45,480
Speaker 2: Yeah? For sure.

604
00:25:45,640 --> 00:25:47,560
Speaker 3: I think for me it was really important to create

605
00:25:47,600 --> 00:25:50,840
Speaker 3: something that was aspirational but also attainable. I think my

606
00:25:52,000 --> 00:25:54,840
Speaker 3: value proposition is that I sit around my competitors, probably

607
00:25:54,840 --> 00:25:57,119
Speaker 3: at a lower price point, but my quality is the same,

608
00:25:57,200 --> 00:25:59,760
Speaker 3: if not, like, I think it's the best. So I

609
00:25:59,760 --> 00:26:02,560
Speaker 3: want to create items that or you know, for my

610
00:26:02,600 --> 00:26:06,440
Speaker 3: community that were comfortable, you know, would last a lifetime.

611
00:26:07,160 --> 00:26:10,359
Speaker 3: The sustainability was important for me because you know, whether

612
00:26:10,400 --> 00:26:13,320
Speaker 3: that's creating a piece that has cost per wear, or

613
00:26:13,560 --> 00:26:16,960
Speaker 3: whether it's the material that you're using or the processes

614
00:26:17,000 --> 00:26:19,560
Speaker 3: that you're using from all the way from beginning to

615
00:26:19,880 --> 00:26:23,199
Speaker 3: end of the packaging, the you know, the way you

616
00:26:23,240 --> 00:26:27,400
Speaker 3: ship what you what you the entire ethical Yeah, So

617
00:26:27,880 --> 00:26:29,960
Speaker 3: for me when I started it, I didn't want to

618
00:26:29,960 --> 00:26:31,960
Speaker 3: take any shortcuts. It wasn't really just about like white

619
00:26:32,000 --> 00:26:33,960
Speaker 3: labeling a T shirt and off it goes. It was

620
00:26:34,000 --> 00:26:38,040
Speaker 3: really about like curating collections that were beautiful, that felt beautiful,

621
00:26:38,080 --> 00:26:42,760
Speaker 3: that made people feel beautiful, and yeah, bringing it to

622
00:26:42,800 --> 00:26:45,760
Speaker 3: them for it isn't the cheapest, it isn't fast fashion,

623
00:26:45,920 --> 00:26:48,800
Speaker 3: but it's really thought through, it's really considered, and it's

624
00:26:49,000 --> 00:26:53,240
Speaker 3: affordable for you know what what it is. But it

625
00:26:53,280 --> 00:26:56,080
Speaker 3: is it every day where yes, yeah, it's a good

626
00:26:56,480 --> 00:26:58,800
Speaker 3: I'd say it's a good combination. We do do around

627
00:26:58,880 --> 00:27:01,560
Speaker 3: Christmas as everyone does, you know, an evening where an

628
00:27:01,560 --> 00:27:03,560
Speaker 3: event where season we do bring a couple of nice

629
00:27:03,560 --> 00:27:05,800
Speaker 3: pieces up, but for the most part, it's just comping

630
00:27:05,880 --> 00:27:09,160
Speaker 3: out's jeans every day where that you can just it's comfortable,

631
00:27:09,160 --> 00:27:11,240
Speaker 3: it's going to last a lifetime and it's not gonna

632
00:27:11,440 --> 00:27:12,960
Speaker 3: it doesn't hit trends necessarily.

633
00:27:12,960 --> 00:27:14,800
Speaker 2: It's it's timeless.

634
00:27:14,760 --> 00:27:18,280
Speaker 1: Because there's been a couple of really highly successful people

635
00:27:18,320 --> 00:27:22,679
Speaker 1: in Australia and I was just thinking of Camille Franks

636
00:27:22,680 --> 00:27:25,280
Speaker 1: and a few Australians done really well, particularly in the

637
00:27:25,280 --> 00:27:27,840
Speaker 1: global stage. There's also a few Australians who have done

638
00:27:27,920 --> 00:27:30,240
Speaker 1: really well just locally. I mean, I can't remember the

639
00:27:30,280 --> 00:27:32,040
Speaker 1: name of it, but there's a brand that you always

640
00:27:32,040 --> 00:27:33,000
Speaker 1: send in the back of the bus.

641
00:27:33,200 --> 00:27:35,960
Speaker 2: Yeah, oh yeah, is it White Fox?

642
00:27:36,119 --> 00:27:39,560
Speaker 1: Yeah yeah. And I used to think to myself, they

643
00:27:39,600 --> 00:27:42,760
Speaker 1: don't even have their website or how you contact them,

644
00:27:42,800 --> 00:27:44,720
Speaker 1: where the hell you buy the stuff or not nice

645
00:27:44,720 --> 00:27:46,879
Speaker 1: to think, yeah, but then I found out that the

646
00:27:47,000 --> 00:27:50,640
Speaker 1: husband and wife are doing extraordinarily well. It's a particular

647
00:27:50,840 --> 00:27:54,440
Speaker 1: niche market for a certain age group and blah blah blah.

648
00:27:54,440 --> 00:27:56,520
Speaker 2: Definitely it's not in my market.

649
00:27:56,800 --> 00:27:59,880
Speaker 1: It sounds like your market if you were to sort

650
00:27:59,880 --> 00:28:03,119
Speaker 1: of give it an age group or pick a co people,

651
00:28:03,640 --> 00:28:05,680
Speaker 1: what are we talking about here if you've done that demographic?

652
00:28:05,720 --> 00:28:08,080
Speaker 3: So yeah, definitely, I mean that's the value of social

653
00:28:08,119 --> 00:28:11,040
Speaker 3: media and you can just see people's age. You can

654
00:28:11,080 --> 00:28:13,959
Speaker 3: see so much about your shoppers, so much information so

655
00:28:14,080 --> 00:28:15,480
Speaker 3: well that sounds really creepy, but.

656
00:28:15,680 --> 00:28:17,760
Speaker 2: You can see the data there.

657
00:28:17,840 --> 00:28:21,240
Speaker 3: So we would mainly predominantly be from the twenty five

658
00:28:21,280 --> 00:28:26,560
Speaker 3: to thirty five range, but even per location it's different.

659
00:28:26,600 --> 00:28:29,080
Speaker 3: Like we had a Bondi store that opened as twenty

660
00:28:29,080 --> 00:28:32,360
Speaker 3: five to thirty five age age group, still still open. Yeah,

661
00:28:32,400 --> 00:28:35,800
Speaker 3: we opened last October and we've just opened Paddington and

662
00:28:36,000 --> 00:28:38,760
Speaker 3: that's probably more thirty five to forty five. Just by

663
00:28:38,880 --> 00:28:43,280
Speaker 3: demographic people that live in Paddington must shopers there are

664
00:28:43,320 --> 00:28:48,400
Speaker 3: just a little bit older, and the Bondai cohort would

665
00:28:48,440 --> 00:28:50,720
Speaker 3: just be like, you know, more tourists, people going to

666
00:28:50,720 --> 00:28:51,360
Speaker 3: the beach.

667
00:28:51,320 --> 00:28:52,040
Speaker 2: A little bit younger.

668
00:28:52,520 --> 00:28:53,360
Speaker 1: You around Gould Street.

669
00:28:53,640 --> 00:28:56,280
Speaker 3: Yeah, so get School Street and Hall Street. So we're

670
00:28:56,280 --> 00:28:59,120
Speaker 3: opposite the post off Venro now it's post office. So

671
00:28:59,160 --> 00:29:01,720
Speaker 3: where jack Savenue, Yeah, Jack's Avenue, my.

672
00:29:01,680 --> 00:29:04,520
Speaker 1: Son works us Venoy. Yeah, the boys from they went

673
00:29:04,520 --> 00:29:05,600
Speaker 1: to Cranbrook actually.

674
00:29:05,480 --> 00:29:08,360
Speaker 3: Yeah yeah, so yeah, we're directly opposite them, just down

675
00:29:08,360 --> 00:29:10,240
Speaker 3: the road on Jack's Avenue. There's a new development that

676
00:29:10,320 --> 00:29:11,080
Speaker 3: just opened there.

677
00:29:11,320 --> 00:29:14,120
Speaker 1: Okay, so is it important to have a store, physical store,

678
00:29:14,160 --> 00:29:16,040
Speaker 1: because I'm keep talking a Venroy boys about this because

679
00:29:16,040 --> 00:29:18,360
Speaker 1: they go on to Barron Has it's not that great. Yeah,

680
00:29:18,360 --> 00:29:20,840
Speaker 1: because there's a shitty spot. I reckon is anyway, And

681
00:29:22,520 --> 00:29:24,480
Speaker 1: I often wonder about the importance of having a store

682
00:29:24,520 --> 00:29:26,840
Speaker 1: because I know that they do most of their sales online.

683
00:29:26,960 --> 00:29:28,960
Speaker 3: Yeah, most of the sales are still on line. For us,

684
00:29:29,000 --> 00:29:30,640
Speaker 3: I think it's so important to have a store. It's

685
00:29:30,680 --> 00:29:37,240
Speaker 3: it's been instrumental for us in just creating like firstly,

686
00:29:37,320 --> 00:29:40,000
Speaker 3: legitimizing the brand past again me and that was my

687
00:29:40,040 --> 00:29:42,920
Speaker 3: biggest hurdle was just pushing part this brand past just

688
00:29:42,960 --> 00:29:46,400
Speaker 3: being an influencers brand. So it really legitimizes the brand

689
00:29:46,400 --> 00:29:49,600
Speaker 3: for me. But it creates a sense of community. It

690
00:29:50,120 --> 00:29:52,680
Speaker 3: gives your customers somewhere to come shop it. You can

691
00:29:52,720 --> 00:29:54,720
Speaker 3: paint a bigger picture of what your brand is when

692
00:29:54,760 --> 00:29:58,080
Speaker 3: you create a store like the I signed on for

693
00:29:58,120 --> 00:30:00,200
Speaker 3: a Cold Shell at my first development and oh my god,

694
00:30:00,200 --> 00:30:02,120
Speaker 3: that was probably a little bit of a regret because

695
00:30:02,120 --> 00:30:03,560
Speaker 3: it was such a large project. But I got to

696
00:30:03,600 --> 00:30:07,680
Speaker 3: do every single part of that project of the fit out,

697
00:30:07,760 --> 00:30:13,240
Speaker 3: and it's expensive, very stressful and stressful, especially when you

698
00:30:13,240 --> 00:30:15,760
Speaker 3: don't get a project manager on you decide to do

699
00:30:15,800 --> 00:30:17,320
Speaker 3: it on your own, total idiot.

700
00:30:17,360 --> 00:30:18,360
Speaker 2: But now at least I know I can.

701
00:30:18,400 --> 00:30:21,240
Speaker 3: I'm probably I can be hired as a project manager somewhere.

702
00:30:21,320 --> 00:30:22,440
Speaker 1: We have to make one of those mistakes.

703
00:30:22,680 --> 00:30:24,320
Speaker 2: Yeah, totally, And I learned. I now know.

704
00:30:24,440 --> 00:30:26,280
Speaker 3: You know, you go greeting and the airkon and then

705
00:30:26,520 --> 00:30:28,240
Speaker 3: jip rock and then you go pain that you go falling.

706
00:30:28,280 --> 00:30:30,200
Speaker 3: I know how to do it all, managing all of

707
00:30:30,240 --> 00:30:34,040
Speaker 3: the trades and different people. It's fine, it's fun and

708
00:30:34,080 --> 00:30:36,760
Speaker 3: it's fun. I like doing different projects and learning about

709
00:30:36,800 --> 00:30:40,400
Speaker 3: different things. But the store, now I know, it's fully

710
00:30:40,600 --> 00:30:42,840
Speaker 3: my baby, and I have so much pride and I'm

711
00:30:42,880 --> 00:30:45,880
Speaker 3: so proud of it. And it doesn't generate as nearly

712
00:30:45,920 --> 00:30:48,560
Speaker 3: as much as online obviously because the market in the

713
00:30:48,600 --> 00:30:51,000
Speaker 3: pool of the population is so small, you know, attached

714
00:30:51,000 --> 00:30:54,640
Speaker 3: to the suburbs. But it just creates it's so important

715
00:30:54,640 --> 00:30:56,760
Speaker 3: for your brand, just as a place that people can.

716
00:30:56,720 --> 00:30:59,640
Speaker 1: I wonder about that though, because there's expensive. You don't

717
00:30:59,680 --> 00:31:01,560
Speaker 1: make it much money out of the store, right and

718
00:31:01,600 --> 00:31:03,480
Speaker 1: because you've got all the overheads and staff and the

719
00:31:03,640 --> 00:31:05,080
Speaker 1: other bloody thing, and you've got to have them seven

720
00:31:05,120 --> 00:31:07,840
Speaker 1: days a week. Probably Yeah, And there will be periods

721
00:31:07,840 --> 00:31:10,320
Speaker 1: of time with you just no one's in Loto for example,

722
00:31:10,760 --> 00:31:13,280
Speaker 1: or Paddington's for that matter, and you've got a stock

723
00:31:13,640 --> 00:31:17,360
Speaker 1: point that's yeah, drama. These days you have power, electricity,

724
00:31:17,360 --> 00:31:23,680
Speaker 1: every other thing. I've just I've struggled with. Maybe you

725
00:31:23,720 --> 00:31:26,680
Speaker 1: can help us out here. Why do you need a

726
00:31:26,760 --> 00:31:29,400
Speaker 1: flagship store and you got too in Sydney? Would you

727
00:31:29,440 --> 00:31:32,000
Speaker 1: have one in Brisbane or have one in Melbourne?

728
00:31:32,120 --> 00:31:32,320
Speaker 3: Yeah?

729
00:31:33,000 --> 00:31:34,680
Speaker 2: Having two in Sydney, Yeah, No, definitely.

730
00:31:34,760 --> 00:31:38,600
Speaker 3: Paddington was a We already had that lease and Bondai

731
00:31:38,680 --> 00:31:40,040
Speaker 3: we signed it as we wanted that as at first

732
00:31:40,040 --> 00:31:42,800
Speaker 3: one because it's much bigger. Paddington was just a small one,

733
00:31:42,840 --> 00:31:44,960
Speaker 3: but we already had that lease, so we we had

734
00:31:44,960 --> 00:31:50,520
Speaker 3: that before bond day. I will do probably North first,

735
00:31:50,640 --> 00:31:54,280
Speaker 3: because that's my biggest demographic, whether or as in North,

736
00:31:54,360 --> 00:31:57,960
Speaker 3: as in Brisbane or Gold Coast or Byron, wherever the

737
00:31:58,120 --> 00:32:01,080
Speaker 3: right property pops up, I'm not I'm just being patient.

738
00:32:01,080 --> 00:32:02,600
Speaker 3: I like to keep lean and I don't like to

739
00:32:02,680 --> 00:32:06,080
Speaker 3: just get ahead of myself. So when the property comes

740
00:32:06,160 --> 00:32:09,080
Speaker 3: up on James street's quite expensive, but that's beautiful district

741
00:32:09,120 --> 00:32:09,680
Speaker 3: to be a part of.

742
00:32:10,160 --> 00:32:10,840
Speaker 2: In Brisbane.

743
00:32:11,280 --> 00:32:14,200
Speaker 1: That's what you mean near the Khalil Hotel. Yeah, that's

744
00:32:14,240 --> 00:32:15,320
Speaker 1: that's like the coolest place.

745
00:32:15,360 --> 00:32:15,960
Speaker 2: That's the coolest place.

746
00:32:16,280 --> 00:32:20,560
Speaker 3: Obviously pay the dollars to be there. Yeah, and I

747
00:32:20,560 --> 00:32:22,640
Speaker 3: think you know Byron's good. But again technically that's New

748
00:32:22,680 --> 00:32:23,120
Speaker 3: South Wales.

749
00:32:23,240 --> 00:32:25,160
Speaker 2: So whether that causes.

750
00:32:25,080 --> 00:32:29,280
Speaker 1: Some change demographically it has, yeah a lot.

751
00:32:29,520 --> 00:32:31,640
Speaker 3: Yeah, and now with the Airbnb, I think they have

752
00:32:31,680 --> 00:32:33,720
Speaker 3: a ruler. They can on the Airbnb like ten weeks

753
00:32:33,760 --> 00:32:35,640
Speaker 3: out of the year. It's tourisms changed.

754
00:32:35,640 --> 00:32:37,520
Speaker 1: So but there's some new big hotels being built there,

755
00:32:37,880 --> 00:32:40,160
Speaker 1: big ones, and Hemi is building a place there and

756
00:32:40,760 --> 00:32:46,200
Speaker 1: road from the war there, So my drag your customer basis.

757
00:32:45,960 --> 00:32:47,160
Speaker 2: But yeah, exactly, I think.

758
00:32:47,160 --> 00:32:49,320
Speaker 3: So there was one that I wanted to sign and

759
00:32:50,000 --> 00:32:51,720
Speaker 3: it's a new development and but a boy you know

760
00:32:51,800 --> 00:32:57,120
Speaker 3: the cookie and the building, oh right, right, So I

761
00:32:57,160 --> 00:32:58,800
Speaker 3: was looking at one of those spots and again that

762
00:32:58,880 --> 00:33:01,560
Speaker 3: was probably cold, but a boy from Manly going there

763
00:33:01,560 --> 00:33:04,400
Speaker 3: and that would be I really want to be located

764
00:33:04,440 --> 00:33:06,240
Speaker 3: next to someone that has that virality.

765
00:33:06,760 --> 00:33:08,480
Speaker 1: On the corner. Yeah, you took about the corner store.

766
00:33:08,680 --> 00:33:10,479
Speaker 1: They used to be clothing store, but it was some

767
00:33:11,400 --> 00:33:14,240
Speaker 1: like low down brand, right, So I can put you

768
00:33:14,280 --> 00:33:15,040
Speaker 1: in contact with a dude.

769
00:33:15,200 --> 00:33:18,080
Speaker 2: Yeah, I'd love that. Give give me a good run.

770
00:33:19,840 --> 00:33:23,400
Speaker 1: Came in another guy called Chris and there Chris's son,

771
00:33:23,680 --> 00:33:26,520
Speaker 1: yea by the boy, and I know they're moving in.

772
00:33:26,640 --> 00:33:28,640
Speaker 3: Yes, they're definitely, Yeah, and it would be good because

773
00:33:28,640 --> 00:33:30,200
Speaker 3: you want to be located next to someone that has

774
00:33:30,200 --> 00:33:32,760
Speaker 3: the same virality, that isn't a competitor. They've got, you know,

775
00:33:32,800 --> 00:33:35,920
Speaker 3: their viral on TikTok on social media. They have lines

776
00:33:36,200 --> 00:33:38,720
Speaker 3: of shoppers that are waiting to get that fresh cookie.

777
00:33:38,920 --> 00:33:40,960
Speaker 3: So while you're waiting to take cookie, pop into one

778
00:33:40,960 --> 00:33:43,880
Speaker 3: mile and have a little look. So that was that

779
00:33:44,000 --> 00:33:47,840
Speaker 3: was kind of we were looking at that location, but

780
00:33:47,920 --> 00:33:52,160
Speaker 3: it's cold Shelley again and doing that entire renovating it

781
00:33:52,240 --> 00:33:54,080
Speaker 3: and so for me to get up and running wouldn't

782
00:33:54,080 --> 00:33:55,640
Speaker 3: be up and running by this summer, so then it

783
00:33:55,640 --> 00:33:58,320
Speaker 3: would be an awkward time. So we're still in conversations,

784
00:33:58,400 --> 00:34:00,640
Speaker 3: but I mean a couple of conversations with even in

785
00:34:00,680 --> 00:34:03,640
Speaker 3: Melbourne or Sorrento, but nothing in the works at the moment,

786
00:34:03,720 --> 00:34:05,640
Speaker 3: but it's definitely in the plan for twenty twenty six.

787
00:34:05,760 --> 00:34:09,120
Speaker 1: Yeah, So you're planning on reaching out into other places

788
00:34:09,160 --> 00:34:12,520
Speaker 1: and again, is do you think that that having a

789
00:34:12,560 --> 00:34:15,720
Speaker 1: physical store drives people then to your online store? Definitely,

790
00:34:15,840 --> 00:34:17,560
Speaker 1: it is online drives it to the physical store.

791
00:34:17,680 --> 00:34:20,080
Speaker 3: I think bit of both. I think online doesn't drive

792
00:34:20,120 --> 00:34:21,959
Speaker 3: you to the physical store. I think social media drives

793
00:34:21,960 --> 00:34:24,600
Speaker 3: you to the physical store. And then when you're shopping

794
00:34:24,600 --> 00:34:28,080
Speaker 3: and you're having a look in person, you then become

795
00:34:28,280 --> 00:34:30,480
Speaker 3: by default er shopper online as well, where you might

796
00:34:30,719 --> 00:34:33,120
Speaker 3: just you get added to the funnel without you know,

797
00:34:33,400 --> 00:34:36,960
Speaker 3: it's more of an organic way to get added to

798
00:34:37,000 --> 00:34:38,680
Speaker 3: the funnel because you came, you have a look, you

799
00:34:38,719 --> 00:34:39,600
Speaker 3: touch and fill the clothes.

800
00:34:39,640 --> 00:34:41,160
Speaker 2: You also get foot trafficking yet people.

801
00:34:41,000 --> 00:34:43,799
Speaker 3: That aren't going to necessarily find you through social media

802
00:34:43,840 --> 00:34:45,640
Speaker 3: because you can't stily on social media. So it's just

803
00:34:45,640 --> 00:34:49,040
Speaker 3: another marketing touch point for just more organic foot traffic

804
00:34:49,080 --> 00:34:51,760
Speaker 3: that then you know, brings the shoppers to the store

805
00:34:51,760 --> 00:34:53,799
Speaker 3: and then they might add a curiosity go online and.

806
00:34:54,160 --> 00:34:58,000
Speaker 1: How many you probably don't know exactly, but like what

807
00:34:58,080 --> 00:35:00,440
Speaker 1: number of product lines you have exkews, you were talking

808
00:35:00,440 --> 00:35:01,680
Speaker 1: about like hundreds of things.

809
00:35:01,960 --> 00:35:04,400
Speaker 3: Hundreds, Yeah, we would have hundreds on their website at

810
00:35:04,440 --> 00:35:06,319
Speaker 3: the moment, but no more than that at any time.

811
00:35:06,440 --> 00:35:08,480
Speaker 3: Our collections are quite curated and small.

812
00:35:09,440 --> 00:35:12,080
Speaker 2: We would launch. We used to launch once every month

813
00:35:12,160 --> 00:35:15,080
Speaker 2: or bi monthly. Now we do smaller.

814
00:35:14,719 --> 00:35:19,840
Speaker 3: Drops every fortnight, probably because new products. Yeah, and they're smaller,

815
00:35:19,880 --> 00:35:23,680
Speaker 3: but it just it just creates. It's within the apparel industry,

816
00:35:23,680 --> 00:35:26,120
Speaker 3: there's a lot of fatigue, so you need reasons to

817
00:35:26,120 --> 00:35:28,520
Speaker 3: bring people into your stores and you need that freshness.

818
00:35:28,560 --> 00:35:32,680
Speaker 3: So we find that the strategy of smaller drops more

819
00:35:32,719 --> 00:35:35,680
Speaker 3: frequently works. It doesn't mean that we're doing more scus

820
00:35:35,680 --> 00:35:38,480
Speaker 3: per year, it's just keeps people more engaged.

821
00:35:38,800 --> 00:35:40,719
Speaker 1: Do you do do you have your basics so that

822
00:35:40,760 --> 00:35:43,880
Speaker 1: fundamentals that you're always supplying and then you bring in

823
00:35:43,880 --> 00:35:46,799
Speaker 1: your new things. Yes, yeah, of interest, so we're always

824
00:35:46,800 --> 00:35:47,359
Speaker 1: going to have this.

825
00:35:47,320 --> 00:35:48,920
Speaker 2: Top yes, yeah, so we're not.

826
00:35:49,000 --> 00:35:50,600
Speaker 3: I mean it's that's what I always say, like a

827
00:35:50,640 --> 00:35:53,239
Speaker 3: consumable industry is amazing because you can have that one

828
00:35:53,280 --> 00:35:55,000
Speaker 3: really good product sell at a million times.

829
00:35:55,920 --> 00:35:58,960
Speaker 2: Apparel fatigues. You know, Ralph Lauren or Tommy Halfecker have

830
00:35:59,000 --> 00:36:01,279
Speaker 2: done it well. They've got their pole, those that polar stage.

831
00:36:01,040 --> 00:36:04,320
Speaker 3: Forever and that's just they're always on shelf life product.

832
00:36:06,200 --> 00:36:08,240
Speaker 2: Because we're more of a boutique.

833
00:36:07,840 --> 00:36:10,600
Speaker 3: Brand, it's harder to have that like always on products,

834
00:36:10,600 --> 00:36:12,440
Speaker 3: You've always got to have the freshness. But people do

835
00:36:12,520 --> 00:36:15,120
Speaker 3: know they can come to us to find that category anyway.

836
00:36:15,160 --> 00:36:17,440
Speaker 3: So maybe it's this jumper, but it's this jumper in

837
00:36:17,440 --> 00:36:19,480
Speaker 3: a new colorway next year. Or it's this you know,

838
00:36:19,560 --> 00:36:21,960
Speaker 3: same yarn, it's slightly different shapes, So you do have

839
00:36:22,040 --> 00:36:25,520
Speaker 3: to alter it to give it a fresh life.

840
00:36:25,280 --> 00:36:27,759
Speaker 2: Because it does. It fatigues, people get sick of it,

841
00:36:27,840 --> 00:36:29,360
Speaker 2: and it's hard to sell the same product over and

842
00:36:29,360 --> 00:36:29,959
Speaker 2: over and over again.

843
00:36:30,040 --> 00:36:32,640
Speaker 1: You're also really selling a classic, you're selling a fashion item.

844
00:36:32,840 --> 00:36:36,200
Speaker 2: Yeah, I would say so. And the classics where the classic.

845
00:36:35,880 --> 00:36:38,200
Speaker 3: Comes in is more that it's like you know, you're

846
00:36:38,239 --> 00:36:40,720
Speaker 3: coming to one mile and you're finding a product that's similar.

847
00:36:40,840 --> 00:36:42,879
Speaker 2: You know what you're going to come and find, but.

848
00:36:42,920 --> 00:36:47,080
Speaker 3: There's freshness to it, and it's it's it's more the

849
00:36:47,160 --> 00:36:50,120
Speaker 3: category that stays consistent for us. Knitwear is one of

850
00:36:50,120 --> 00:36:52,920
Speaker 3: our most popular items. People always come and buy our knitwear,

851
00:36:53,600 --> 00:36:56,200
Speaker 3: but it's not necessarily that it's the same product over

852
00:36:56,200 --> 00:36:57,239
Speaker 3: and over and over and over again.

853
00:36:57,239 --> 00:37:01,759
Speaker 1: So if someone thinks I guess because not obviously I'm

854
00:37:01,800 --> 00:37:03,719
Speaker 1: not a big sort of you probably tell well, look,

855
00:37:03,760 --> 00:37:05,480
Speaker 1: when I got around track paints on.

856
00:37:06,920 --> 00:37:07,520
Speaker 2: You look terrible.

857
00:37:09,600 --> 00:37:13,000
Speaker 1: But I guess tell me this if it's correct. I

858
00:37:13,160 --> 00:37:17,279
Speaker 1: was just thinking aloud, if someone's thinking nitwhear, you would

859
00:37:17,280 --> 00:37:18,080
Speaker 1: even think one mile.

860
00:37:18,800 --> 00:37:19,840
Speaker 2: I think a lot of people.

861
00:37:20,280 --> 00:37:23,600
Speaker 3: Well that's my hope is that eventually if people think,

862
00:37:23,719 --> 00:37:26,160
Speaker 3: you know, it's winter and it's cold, I want a

863
00:37:26,200 --> 00:37:29,520
Speaker 3: new jumper one mile or you know, in summer we

864
00:37:29,600 --> 00:37:33,000
Speaker 3: bring really fun, really cute, colorful, unique pieces, but it's

865
00:37:33,080 --> 00:37:36,279
Speaker 3: less consistent knitwear for us in winter. Winter for us

866
00:37:36,400 --> 00:37:39,600
Speaker 3: is our bread and butter because it's knitwear and jumpers

867
00:37:39,719 --> 00:37:42,560
Speaker 3: that we do really well. Jeans and knitwear. I would Yeah,

868
00:37:42,640 --> 00:37:44,319
Speaker 3: I think a lot of our customers, because we've got

869
00:37:44,360 --> 00:37:46,759
Speaker 3: a really high returning customer rate, a lot of our

870
00:37:46,800 --> 00:37:49,000
Speaker 3: customers come back and we'll get the new season jumper

871
00:37:49,320 --> 00:37:50,440
Speaker 3: of the because they trust on it.

872
00:37:50,520 --> 00:37:53,400
Speaker 1: Were because when I think of vee, I think linen

873
00:37:53,440 --> 00:37:56,839
Speaker 1: for some reason. Yeah, it's it's like a bit. If

874
00:37:56,880 --> 00:37:58,719
Speaker 1: I think of I feel like a steak. I've got

875
00:37:58,760 --> 00:38:01,839
Speaker 1: to go to this place, I've got to do this joint.

876
00:38:01,880 --> 00:38:03,919
Speaker 1: I mean, maybe I'm much more simple shoper than most people.

877
00:38:03,960 --> 00:38:07,640
Speaker 1: But thinking about track pans, I think about Adidas or whatever,

878
00:38:08,440 --> 00:38:10,520
Speaker 1: and I'll I'll get to Rebel because I know they're

879
00:38:10,560 --> 00:38:12,160
Speaker 1: in the full range and pick out whatever I want

880
00:38:12,239 --> 00:38:13,640
Speaker 1: or try everything, and I like to try it on

881
00:38:13,680 --> 00:38:14,799
Speaker 1: because I don't like this.

882
00:38:15,160 --> 00:38:16,320
Speaker 2: There you that's why you like shopping.

883
00:38:18,280 --> 00:38:21,520
Speaker 1: I will go. But I have been thinking, like more recently,

884
00:38:21,600 --> 00:38:24,440
Speaker 1: I should get on the Iconic for example, and just

885
00:38:24,480 --> 00:38:26,400
Speaker 1: do what everyone else does, buy everything and everything.

886
00:38:27,160 --> 00:38:30,919
Speaker 2: Don't do that it costs around.

887
00:38:29,680 --> 00:38:31,080
Speaker 1: I reckon to be a pain in the ass, like

888
00:38:31,239 --> 00:38:33,480
Speaker 1: I'd have to get my officer to do it for me,

889
00:38:33,719 --> 00:38:38,359
Speaker 1: and because because I'd end up forgetting and my god

890
00:38:38,760 --> 00:38:39,160
Speaker 1: paying the.

891
00:38:39,080 --> 00:38:42,319
Speaker 3: Next Sami, where from where to from here?

892
00:38:42,480 --> 00:38:43,760
Speaker 1: So like, what do you got in plants?

893
00:38:44,480 --> 00:38:52,840
Speaker 2: So obviously scaling is a big strategy for me yourself.

894
00:38:53,160 --> 00:38:57,160
Speaker 3: I yeah, you know, yeah, so it's I'm I'm dear

895
00:38:57,200 --> 00:39:00,960
Speaker 3: in the owner, you know. Eventually, I love the idea

896
00:39:00,960 --> 00:39:03,680
Speaker 3: of building it always, building my brand in a way

897
00:39:03,719 --> 00:39:05,960
Speaker 3: that if someone was to come in and want to,

898
00:39:06,120 --> 00:39:08,600
Speaker 3: you know, give me equity or become an investor, that

899
00:39:08,640 --> 00:39:10,759
Speaker 3: it would be beautifully wrapped up in a ribbon for them.

900
00:39:10,760 --> 00:39:12,239
Speaker 3: But at the time, at the moment, that's not a

901
00:39:12,360 --> 00:39:14,400
Speaker 3: plan for me. In the next, you know, five ten years.

902
00:39:14,560 --> 00:39:18,799
Speaker 3: I want to continue building one mom myself. I want

903
00:39:18,800 --> 00:39:20,439
Speaker 3: a family, and I want to be able to step away.

904
00:39:20,440 --> 00:39:22,960
Speaker 3: But I've built my team to, you know, such a

905
00:39:23,000 --> 00:39:24,640
Speaker 3: strength at the moment that I can, I can go

906
00:39:24,680 --> 00:39:28,200
Speaker 3: on two week holiday and I know I won't because

907
00:39:28,239 --> 00:39:31,239
Speaker 3: I don't, but but I can. And I have such

908
00:39:31,239 --> 00:39:32,680
Speaker 3: a good team around me at the moment that I

909
00:39:32,680 --> 00:39:34,640
Speaker 3: could technically go away for two months and I know

910
00:39:34,680 --> 00:39:36,239
Speaker 3: that they've got it. I'm a little bit of a

911
00:39:36,239 --> 00:39:40,719
Speaker 3: control freak. I still do all the financials run for

912
00:39:40,840 --> 00:39:43,200
Speaker 3: and l of the open de bye and the purchase orders.

913
00:39:43,200 --> 00:39:45,480
Speaker 3: I still do all of that, but I find it

914
00:39:45,600 --> 00:39:47,440
Speaker 3: important to do so because I am the one so

915
00:39:47,800 --> 00:39:52,560
Speaker 3: lad you know, here's but spearheading the scaling and the projects.

916
00:39:52,840 --> 00:39:54,680
Speaker 3: So you know, if I'm doing four stores at the

917
00:39:54,719 --> 00:39:56,600
Speaker 3: same time and I don't have the units to back it, like,

918
00:39:56,640 --> 00:39:57,320
Speaker 3: I find.

919
00:39:57,080 --> 00:39:59,440
Speaker 2: It all you know circular.

920
00:40:00,560 --> 00:40:03,880
Speaker 3: But I yeah, I think a couple of new stores,

921
00:40:03,880 --> 00:40:06,640
Speaker 3: a couple of new boutiques in the next couple of years,

922
00:40:08,400 --> 00:40:11,920
Speaker 3: and then obviously that international growth. I think we're gonna

923
00:40:12,680 --> 00:40:15,560
Speaker 3: go for the UK first. The US was the goal,

924
00:40:15,640 --> 00:40:18,760
Speaker 3: but obviously, just with everything going on, with the tariffs

925
00:40:18,800 --> 00:40:21,760
Speaker 3: and everything, that's kind of been put to pause.

926
00:40:21,880 --> 00:40:23,000
Speaker 2: So hit the UK.

927
00:40:23,200 --> 00:40:26,000
Speaker 3: There's the Europe has such fashionable girl is and I

928
00:40:26,000 --> 00:40:28,239
Speaker 3: think if you can nail it in that market or

929
00:40:28,280 --> 00:40:32,520
Speaker 3: even in the US, obviously the populations so much bigger. Yeah, yeah,

930
00:40:32,560 --> 00:40:34,520
Speaker 3: so that would that would look more like, you know,

931
00:40:34,600 --> 00:40:39,719
Speaker 3: creating distribution channels, whether that's you know, in somewhere around

932
00:40:39,760 --> 00:40:42,760
Speaker 3: Europe and in the US because the shipping and the

933
00:40:42,840 --> 00:40:46,960
Speaker 3: logistics around being an Australian brand and shipping from Australia

934
00:40:47,440 --> 00:40:50,600
Speaker 3: it's too expensive. But so that's sort of the goal

935
00:40:50,640 --> 00:40:51,840
Speaker 3: in the next five ten years.

936
00:40:51,840 --> 00:40:54,160
Speaker 1: My cousin who runs the perfume brand off you know,

937
00:40:54,160 --> 00:40:59,520
Speaker 1: it's called who Is Elijah? Yes, Raquel's just and the family,

938
00:40:59,560 --> 00:41:03,560
Speaker 1: but they just come back from UK and the back

939
00:41:03,600 --> 00:41:05,600
Speaker 1: in Australia because they've got kids and stuff like that too,

940
00:41:05,640 --> 00:41:08,880
Speaker 1: I guess. But it's a big mission to try and

941
00:41:08,920 --> 00:41:10,840
Speaker 1: create the UK and we just had you made a

942
00:41:10,880 --> 00:41:13,600
Speaker 1: measure coming into There are Williams team and they're in

943
00:41:13,640 --> 00:41:16,160
Speaker 1: the UK, but they are not in the US and

944
00:41:16,160 --> 00:41:20,759
Speaker 1: in the UK and those things. They were born in

945
00:41:20,840 --> 00:41:22,640
Speaker 1: nineteen thirty two, so I've been around a hell of

946
00:41:22,640 --> 00:41:24,520
Speaker 1: a lot of time. Those things sort of are quite

947
00:41:24,560 --> 00:41:28,400
Speaker 1: quite daunting that those moves, because you if you're stuff

948
00:41:28,440 --> 00:41:29,759
Speaker 1: it up, it can.

949
00:41:29,760 --> 00:41:32,399
Speaker 3: Cash a bomb, oh one hundred percent. And I think,

950
00:41:33,000 --> 00:41:36,000
Speaker 3: you know, I've got quite a simple model. My model

951
00:41:36,000 --> 00:41:38,360
Speaker 3: would be it would be quite easy to do, or

952
00:41:38,400 --> 00:41:40,480
Speaker 3: I'd have to just replicate what I've done in Australia

953
00:41:40,920 --> 00:41:43,280
Speaker 3: split stock, because I do that anyway with my stores,

954
00:41:44,160 --> 00:41:47,200
Speaker 3: open a logistics solution three pl over in that region.

955
00:41:47,840 --> 00:41:49,640
Speaker 3: But it's the marketing that you have to put behind

956
00:41:49,640 --> 00:41:52,640
Speaker 3: it in order to really get the customers and the

957
00:41:52,640 --> 00:41:55,040
Speaker 3: community around around you over there. If they don't know

958
00:41:55,040 --> 00:41:56,759
Speaker 3: who you are. You don't it's almost like you don't

959
00:41:56,800 --> 00:41:58,480
Speaker 3: want to do it retrospectively. You don't want to set

960
00:41:58,480 --> 00:41:59,880
Speaker 3: it up and then not have the customers. You need

961
00:41:59,920 --> 00:42:01,719
Speaker 3: the customers and they need to be loud and they

962
00:42:01,760 --> 00:42:04,040
Speaker 3: need to want your product, and then you set up

963
00:42:04,080 --> 00:42:05,719
Speaker 3: the three pl But you kind of have it's a

964
00:42:05,800 --> 00:42:08,640
Speaker 3: fine line because you don't want to deter people from

965
00:42:08,680 --> 00:42:10,680
Speaker 3: shopping from you because it's too expensive because you're shipping

966
00:42:10,680 --> 00:42:14,759
Speaker 3: from Australia and all the rest. So it's not impossible

967
00:42:14,760 --> 00:42:18,280
Speaker 3: when you have social media as your largest marketing weapon

968
00:42:18,320 --> 00:42:21,600
Speaker 3: because that's essentially free. So you know, when you go viral,

969
00:42:21,640 --> 00:42:24,359
Speaker 3: you go viral anywhere and everywhere. TikTok's not just oh

970
00:42:24,480 --> 00:42:27,239
Speaker 3: I'm a you know, it's the Australian market that's following me.

971
00:42:27,360 --> 00:42:29,000
Speaker 2: Anyone can find you.

972
00:42:29,040 --> 00:42:33,719
Speaker 3: So it's not impossible, and I think it's it is expensive,

973
00:42:34,080 --> 00:42:37,040
Speaker 3: but I think if you do it, I always say,

974
00:42:37,080 --> 00:42:40,560
Speaker 3: stay lean and don't spend flash cash and spend money

975
00:42:40,600 --> 00:42:42,320
Speaker 3: on things that are unnecessary.

976
00:42:42,840 --> 00:42:44,640
Speaker 2: Cash flow so important, So do it when you're feeling

977
00:42:44,680 --> 00:42:45,040
Speaker 2: like you're.

978
00:42:44,920 --> 00:42:45,720
Speaker 1: In stage disciplined.

979
00:42:45,960 --> 00:42:50,400
Speaker 3: Yeah, stay, stay disciplined and true to you know your processes,

980
00:42:50,480 --> 00:42:51,760
Speaker 3: and don't get.

981
00:42:53,040 --> 00:42:54,719
Speaker 2: I have a habit of getting in over my.

982
00:42:54,760 --> 00:42:56,760
Speaker 1: Head and doing all the things, getting ahead of yourself.

983
00:42:56,520 --> 00:42:58,399
Speaker 3: Getting ahead of myself and doing everything at the same time,

984
00:42:58,480 --> 00:43:00,520
Speaker 3: like opening a store, doing away house. They are buying

985
00:43:00,520 --> 00:43:02,200
Speaker 3: my house, moving houses. I did it all in the

986
00:43:02,200 --> 00:43:03,879
Speaker 3: same month. I was like, why do I do these things?

987
00:43:03,920 --> 00:43:04,319
Speaker 3: So just.

988
00:43:05,800 --> 00:43:09,319
Speaker 1: Jennef. There's a score of a psychological score people forget about.

989
00:43:09,360 --> 00:43:11,120
Speaker 1: I can't remember it's called now, but it's been an

990
00:43:11,360 --> 00:43:15,920
Speaker 1: hell a long time. They can allocate to points for

991
00:43:16,239 --> 00:43:20,719
Speaker 1: certain life events. For example, you get married, you have

992
00:43:20,800 --> 00:43:23,719
Speaker 1: a kid, you buy a house, move house, We'll just

993
00:43:23,800 --> 00:43:27,600
Speaker 1: move house, have a death, start a business, close a business.

994
00:43:28,040 --> 00:43:33,520
Speaker 1: And so I'll just give you an example. If you

995
00:43:34,400 --> 00:43:39,040
Speaker 1: get married for fragments, ey, that's three points three numbers three.

996
00:43:39,400 --> 00:43:43,680
Speaker 1: If you open a new business, that's another three. If

997
00:43:43,719 --> 00:43:48,200
Speaker 1: you move house, that's another three. And if you do

998
00:43:48,280 --> 00:43:52,200
Speaker 1: that within a six month period, there is a ninety

999
00:43:52,160 --> 00:43:56,640
Speaker 1: percent chance that if you're over six no, not necessarily

1000
00:43:56,640 --> 00:43:58,440
Speaker 1: won't work out or might not work out. But if

1001
00:43:58,520 --> 00:44:01,640
Speaker 1: you're over six points, if you get to eleven, it's

1002
00:44:01,640 --> 00:44:03,600
Speaker 1: a big problem. But if you're over six points, it's

1003
00:44:03,600 --> 00:44:06,320
Speaker 1: a ninety percent chance that you have a physical trauma

1004
00:44:06,520 --> 00:44:09,040
Speaker 1: within one year. Other would you have an illness? Right,

1005
00:44:09,200 --> 00:44:11,200
Speaker 1: you can get migraines all of a sudden, we could

1006
00:44:11,200 --> 00:44:14,480
Speaker 1: get I don't know, I guess you could have a

1007
00:44:14,520 --> 00:44:16,480
Speaker 1: hard problem or something like that. But or you just

1008
00:44:16,480 --> 00:44:17,120
Speaker 1: get run down.

1009
00:44:17,239 --> 00:44:20,279
Speaker 3: I believe so wholeheartedly like all, because that happened me

1010
00:44:20,400 --> 00:44:22,520
Speaker 3: that the first couple of years of business, and I

1011
00:44:22,560 --> 00:44:24,200
Speaker 3: totally wore myself thin.

1012
00:44:24,320 --> 00:44:26,520
Speaker 2: And then it would have been in my genes because

1013
00:44:26,560 --> 00:44:27,160
Speaker 2: my dad has it.

1014
00:44:27,200 --> 00:44:30,440
Speaker 3: But I developed I just got a journal fatigue high quarters,

1015
00:44:30,440 --> 00:44:32,200
Speaker 3: all levels all of the things that all the CEOs

1016
00:44:32,520 --> 00:44:36,200
Speaker 3: you do fatigued totally would just get sick every month

1017
00:44:36,320 --> 00:44:38,000
Speaker 3: for what I thought with the flu, So I went

1018
00:44:38,040 --> 00:44:40,160
Speaker 3: in for all these botasts and I developed hashimotos, which

1019
00:44:40,200 --> 00:44:43,560
Speaker 3: is a thyroid disease, because I just think my body,

1020
00:44:43,600 --> 00:44:46,680
Speaker 3: in my immune system was down so often, so frequently

1021
00:44:46,680 --> 00:44:49,560
Speaker 3: that I wasn't able to just build the antibodies back up.

1022
00:44:49,600 --> 00:44:52,320
Speaker 3: And now I take medication.

1023
00:44:51,960 --> 00:44:55,320
Speaker 1: Every day, so I remember that, that that little program

1024
00:44:55,640 --> 00:44:58,000
Speaker 1: because if you just keep adding one thing up, because

1025
00:44:58,000 --> 00:45:00,440
Speaker 1: some people like you have the tendency I stuff that

1026
00:45:00,480 --> 00:45:01,520
Speaker 1: I can take that, and I can do that. I

1027
00:45:01,560 --> 00:45:03,640
Speaker 1: can do that, and maybe inch lecture you can, but

1028
00:45:04,040 --> 00:45:07,440
Speaker 1: your body can't or your metabolism can't totally, and it

1029
00:45:07,480 --> 00:45:09,880
Speaker 1: then reflects in some other thing like your tech matters now,

1030
00:45:09,960 --> 00:45:12,920
Speaker 1: So you I mean, I just I just know this

1031
00:45:13,000 --> 00:45:15,640
Speaker 1: because I was reading about it and I went I

1032
00:45:15,719 --> 00:45:18,359
Speaker 1: made of mine as a psychologist, and I just had

1033
00:45:18,360 --> 00:45:21,359
Speaker 1: a baby. I didn't have a baby. My wife had

1034
00:45:21,400 --> 00:45:25,640
Speaker 1: a baby. Then one year lady were divorced, and because

1035
00:45:25,640 --> 00:45:28,400
Speaker 1: we were divorced, I had to move out because they

1036
00:45:28,400 --> 00:45:30,600
Speaker 1: get the whole the house, and so to get another house.

1037
00:45:30,600 --> 00:45:33,320
Speaker 1: So three things and I just started a new business.

1038
00:45:33,360 --> 00:45:35,160
Speaker 1: I was working a law for them, so I started

1039
00:45:35,520 --> 00:45:40,200
Speaker 1: a new job and I got ill. And it's funny,

1040
00:45:40,239 --> 00:45:43,840
Speaker 1: and I was only in my twenties and I remember

1041
00:45:43,880 --> 00:45:46,480
Speaker 1: it much older that now, So I actually when you

1042
00:45:46,560 --> 00:45:48,480
Speaker 1: were talking to me then, I just remember that process

1043
00:45:48,520 --> 00:45:51,360
Speaker 1: and your similar age now, so you just when it

1044
00:45:51,360 --> 00:45:53,439
Speaker 1: doesn't matter older it can happen to you.

1045
00:45:53,520 --> 00:45:55,919
Speaker 3: Yeah, one hundred per And I think, yeah, it does.

1046
00:45:55,920 --> 00:46:00,239
Speaker 3: It manifest so much in your physical And I used

1047
00:46:00,280 --> 00:46:03,040
Speaker 3: to just stress myself out a lot more, whereas now

1048
00:46:03,040 --> 00:46:04,279
Speaker 3: I just look at things and I go, it's just

1049
00:46:04,360 --> 00:46:06,400
Speaker 3: it's not that deep. And you know, if you haven't

1050
00:46:06,440 --> 00:46:08,480
Speaker 3: put that submitted even tho. I say to my girls,

1051
00:46:08,600 --> 00:46:10,640
Speaker 3: if you haven't submitted the tech pack by five pm today,

1052
00:46:10,680 --> 00:46:12,200
Speaker 3: go home, have arrest, do it tomorrow.

1053
00:46:12,320 --> 00:46:14,040
Speaker 1: It's not that deep leadership style.

1054
00:46:14,160 --> 00:46:16,759
Speaker 3: Yeah, the brand's not going to fall collapse overnight just

1055
00:46:16,760 --> 00:46:19,359
Speaker 3: because you know you didn't get one job done. You

1056
00:46:19,400 --> 00:46:22,920
Speaker 3: manage your own workload. You're the only person you're relying on.

1057
00:46:23,040 --> 00:46:24,719
Speaker 3: You know the team's relying on you as well. But

1058
00:46:25,440 --> 00:46:26,960
Speaker 3: you can't show up and be the best version of

1059
00:46:27,000 --> 00:46:29,640
Speaker 3: yourself if you're the worst version of yourself at the

1060
00:46:29,640 --> 00:46:32,640
Speaker 3: same time with your health and your mental health and things.

1061
00:46:32,640 --> 00:46:35,840
Speaker 2: So I believe in balance very very much.

1062
00:46:35,600 --> 00:46:39,160
Speaker 3: And I you know, I believe in If I over

1063
00:46:39,200 --> 00:46:41,560
Speaker 3: exert and I really do take on too many things,

1064
00:46:41,640 --> 00:46:43,520
Speaker 3: I show up as the worst version of the worst leader,

1065
00:46:43,719 --> 00:46:45,839
Speaker 3: and it just then manifests in my brand and it's

1066
00:46:45,880 --> 00:46:47,120
Speaker 3: just a terrible strategy.

1067
00:46:47,280 --> 00:46:49,359
Speaker 1: Generally, it leaks through the whole business.

1068
00:46:49,040 --> 00:46:50,480
Speaker 2: The whole business.

1069
00:46:51,000 --> 00:46:54,680
Speaker 1: So last question for sent me before we go. Is

1070
00:46:54,680 --> 00:46:58,680
Speaker 1: there anyone who you Australian or even American them, or

1071
00:46:58,680 --> 00:47:02,319
Speaker 1: anyone but who you have as a poster person up

1072
00:47:02,360 --> 00:47:05,719
Speaker 1: there that in your game fashion that you would like

1073
00:47:05,800 --> 00:47:06,680
Speaker 1: to emulate.

1074
00:47:07,000 --> 00:47:10,040
Speaker 2: Yeah, that's a really good question. I actually haven't thought

1075
00:47:10,080 --> 00:47:10,400
Speaker 2: about that.

1076
00:47:10,440 --> 00:47:14,719
Speaker 1: Probably not in the fashion worldas Vibe.

1077
00:47:14,400 --> 00:47:18,239
Speaker 2: Or, I haven't really followed their journey that closely. I

1078
00:47:18,239 --> 00:47:20,320
Speaker 2: don't think that I've done I think that's kind of.

1079
00:47:22,040 --> 00:47:24,200
Speaker 3: One of the reasons maybe I've done well is that

1080
00:47:24,239 --> 00:47:26,759
Speaker 3: I don't think I've tried to replicate or do a

1081
00:47:26,840 --> 00:47:29,000
Speaker 3: copy anyone. I've kind of just fully followed my own

1082
00:47:29,040 --> 00:47:32,560
Speaker 3: journey and done what I want. In the fashion world,

1083
00:47:34,200 --> 00:47:37,480
Speaker 3: I honestly can't tell you, I, you know, my mentor

1084
00:47:37,520 --> 00:47:40,120
Speaker 3: would be my dad because he's more of a business

1085
00:47:40,160 --> 00:47:43,000
Speaker 3: minded person. But as for fashion, I don't think that

1086
00:47:43,200 --> 00:47:49,239
Speaker 3: I've really tried to emulate anyone. I think, yeah, I'm

1087
00:47:49,239 --> 00:47:51,640
Speaker 3: trying to think of people like even I think people

1088
00:47:51,640 --> 00:47:55,000
Speaker 3: that have done it really well. You know Hailey Beaber

1089
00:47:55,000 --> 00:47:57,759
Speaker 3: with Road, but she's from the US. I'm trying to

1090
00:47:57,800 --> 00:48:03,160
Speaker 3: think of an Australian. Yeah, put me on the spot.

1091
00:48:03,200 --> 00:48:04,920
Speaker 2: I can't think of Yeah. That just goes to show

1092
00:48:04,920 --> 00:48:05,760
Speaker 2: I probably don't really.

1093
00:48:05,640 --> 00:48:07,640
Speaker 1: Have fran Camilla.

1094
00:48:08,440 --> 00:48:11,920
Speaker 3: I don't know how yeah, Johnny either. I think that

1095
00:48:12,040 --> 00:48:14,239
Speaker 3: the old.

1096
00:48:12,719 --> 00:48:15,680
Speaker 1: Is because they're older. She's not old that old, but

1097
00:48:16,040 --> 00:48:19,160
Speaker 1: definitely not your it's not your it's not your age group.

1098
00:48:19,560 --> 00:48:22,879
Speaker 1: And it's interesting that and she didn't really operate through

1099
00:48:23,200 --> 00:48:26,720
Speaker 1: the way you've done from social media. It's interesting your category.

1100
00:48:26,800 --> 00:48:29,600
Speaker 1: It's a bit like asking one of the producers here,

1101
00:48:29,600 --> 00:48:31,680
Speaker 1: do you remember watching Arthur Beats and play rugby league

1102
00:48:31,719 --> 00:48:33,800
Speaker 1: in the eighties? Yeah, and I look at our the

1103
00:48:33,800 --> 00:48:36,160
Speaker 1: Beats an absolute icon. But these guys don't even know

1104
00:48:36,280 --> 00:48:38,399
Speaker 1: the hell I'm talking about. They never watched because they

1105
00:48:38,400 --> 00:48:42,040
Speaker 1: weren't even born for another thirty years. And I think

1106
00:48:42,080 --> 00:48:44,560
Speaker 1: people someone like me, I automatically think that something like

1107
00:48:44,600 --> 00:48:47,799
Speaker 1: you would like to try and emulate some well known

1108
00:48:47,840 --> 00:48:53,760
Speaker 1: Australian fashion probably never heard of Maggie Tabra. I've never

1109
00:48:53,800 --> 00:48:54,239
Speaker 1: heard of her.

1110
00:48:54,800 --> 00:48:57,080
Speaker 3: It's weird, it's and I don't want to come across

1111
00:48:57,080 --> 00:48:59,640
Speaker 3: as disrespectful because I think that they've you know, paved

1112
00:48:59,640 --> 00:49:02,239
Speaker 3: the way. They're incredible, They're incredible at what they've done,

1113
00:49:02,239 --> 00:49:05,640
Speaker 3: and they have their own journeys. But I think, you know,

1114
00:49:05,920 --> 00:49:08,520
Speaker 3: when I was younger, everyone would say the fashion industry

1115
00:49:08,560 --> 00:49:11,080
Speaker 3: was such a volatile, scary place to be a part of.

1116
00:49:11,160 --> 00:49:15,160
Speaker 3: So I haven't really necessarily followed anyone's journey or tried

1117
00:49:15,200 --> 00:49:19,600
Speaker 3: to emulate any kind of brand or process that anyone

1118
00:49:19,600 --> 00:49:21,719
Speaker 3: else has done. I've really truly just done sort of

1119
00:49:21,719 --> 00:49:27,120
Speaker 3: what felt right to me and try to make fashion

1120
00:49:27,160 --> 00:49:29,360
Speaker 3: a really fun, warm place again for my team anyway,

1121
00:49:29,400 --> 00:49:33,160
Speaker 3: And you know, not a judgmental, not saying that any

1122
00:49:33,200 --> 00:49:35,839
Speaker 3: of those brands were, but you know, I don't think

1123
00:49:35,840 --> 00:49:38,880
Speaker 3: that I looked at anyone or anything before I thought

1124
00:49:38,920 --> 00:49:40,480
Speaker 3: that's amazing, that's kind of what I want to do.

1125
00:49:40,520 --> 00:49:41,960
Speaker 3: I kind of just thought I just want to do

1126
00:49:42,280 --> 00:49:43,920
Speaker 3: whatever I wanted to do well.

1127
00:49:44,160 --> 00:49:46,880
Speaker 1: By the way, it's obviously working, so stick to a

1128
00:49:46,960 --> 00:49:51,200
Speaker 1: semi good luck to your will, do, thank you,