1 00:00:05,120 --> 00:00:07,920 Speaker 1: This is what the flux I'm and I'm justin and 2 00:00:07,960 --> 00:00:09,360 Speaker 1: it's Friday, the tenth of April. 3 00:00:09,400 --> 00:00:11,760 Speaker 2: Does he wait? The government expanded the first home by 4 00:00:11,760 --> 00:00:14,640 Speaker 2: a scheme last October and confidently said it would not 5 00:00:14,800 --> 00:00:18,319 Speaker 2: push up house prices slight issue. They were completely wrong 6 00:00:18,440 --> 00:00:20,919 Speaker 2: because in the six months since, prices for homes within 7 00:00:20,960 --> 00:00:23,319 Speaker 2: the scheme caps jump six point seven percent, which is 8 00:00:23,360 --> 00:00:25,880 Speaker 2: nearly double the national growth rate over the same period. 9 00:00:25,920 --> 00:00:27,600 Speaker 2: According to totality. 10 00:00:27,080 --> 00:00:29,600 Speaker 1: Flux Out, it is Friday and Friday means one thing. 11 00:00:29,640 --> 00:00:31,880 Speaker 1: Here Quick six, Well, you can win fifty bucks for 12 00:00:31,920 --> 00:00:35,000 Speaker 1: answering three business or finance questions correctly and being the 13 00:00:35,040 --> 00:00:36,440 Speaker 1: first to do it. So if you want to win 14 00:00:36,479 --> 00:00:38,240 Speaker 1: fifty bucks, to kick off the weekend on a high, 15 00:00:38,240 --> 00:00:40,480 Speaker 1: and make sure to download the flux out turn notifications 16 00:00:40,520 --> 00:00:42,320 Speaker 1: on and be ready to play Quick six today. 17 00:00:42,520 --> 00:00:45,840 Speaker 2: Three sensational stories Today, Juzzy boy, Let's do it for 18 00:00:45,880 --> 00:00:49,040 Speaker 2: our first. Canvas has acquired two new startups as it 19 00:00:49,080 --> 00:00:53,960 Speaker 2: tries to reposition itself from design software to AI marketing company. 20 00:00:54,200 --> 00:00:56,520 Speaker 1: Nothing like a bit of a rebrand pre ipob man, 21 00:00:56,560 --> 00:00:57,600 Speaker 1: So what's going on here? So? 22 00:00:57,760 --> 00:01:01,600 Speaker 2: Canva is obviously the Australian born design platform founded in 23 00:01:01,640 --> 00:01:02,680 Speaker 2: twenty thirteen. 24 00:01:02,440 --> 00:01:05,600 Speaker 1: The one we've all used to pretend where graphic designers. 25 00:01:05,160 --> 00:01:08,800 Speaker 2: Fun Fact Cameras now valued it around sixty billion Australian dollars, 26 00:01:08,880 --> 00:01:11,720 Speaker 2: making it one of Australia's most valuable private companies, surely 27 00:01:11,800 --> 00:01:12,440 Speaker 2: number one. 28 00:01:12,560 --> 00:01:14,959 Speaker 1: Getting close and Beman. Over the last few years, Canvas 29 00:01:14,959 --> 00:01:17,120 Speaker 1: has been on an acquisition rampage. 30 00:01:17,160 --> 00:01:19,680 Speaker 2: They've made six AI acquisitions since twenty twenty four. In 31 00:01:19,720 --> 00:01:22,400 Speaker 2: jus boy, they cannot stop and just will not stop 32 00:01:22,440 --> 00:01:23,199 Speaker 2: these acquisitions. 33 00:01:23,240 --> 00:01:27,720 Speaker 1: And now Canvas acquired two more companies, sim Theory and Auto. 34 00:01:27,360 --> 00:01:29,560 Speaker 2: Taking the total to eight since twenty twenty four. 35 00:01:29,600 --> 00:01:31,880 Speaker 1: And the man these companies both happen to be owned 36 00:01:31,880 --> 00:01:33,760 Speaker 1: by the same founders and brothers. 37 00:01:33,920 --> 00:01:36,479 Speaker 2: Talk about a little bundle of joy exactly. 38 00:01:36,760 --> 00:01:39,399 Speaker 1: Auto is a marketing automation tool, while sim Theory is 39 00:01:39,440 --> 00:01:42,360 Speaker 1: a workflow platform that helps build AI agents. 40 00:01:42,480 --> 00:01:45,320 Speaker 2: And these eight acquisitions are believed to have cost Canvas 41 00:01:45,440 --> 00:01:47,160 Speaker 2: more than four hundred million bucks. 42 00:01:46,840 --> 00:01:49,280 Speaker 1: All part of canvas plan to become an AI company 43 00:01:49,400 --> 00:01:52,240 Speaker 1: rather than a traditional software company. So what is the 44 00:01:52,320 --> 00:01:52,960 Speaker 1: key learning here? 45 00:01:53,040 --> 00:01:56,240 Speaker 2: Acquisitions are not always about growth. Often they can be 46 00:01:56,320 --> 00:01:58,480 Speaker 2: about repositioning the for a company. 47 00:01:58,240 --> 00:02:01,480 Speaker 1: Os public or IPOs is often period where it focuses 48 00:02:01,480 --> 00:02:03,760 Speaker 1: heavily on shaping how investors perceive it. 49 00:02:03,840 --> 00:02:05,560 Speaker 2: This is known as pre IPO positioning. 50 00:02:05,880 --> 00:02:08,639 Speaker 1: At this stage, it's not just about financial performance, it's 51 00:02:08,639 --> 00:02:10,480 Speaker 1: about telling a compelling growth story. 52 00:02:10,520 --> 00:02:13,600 Speaker 2: Investors want to know is this company future proof? Can 53 00:02:13,639 --> 00:02:16,959 Speaker 2: this company scale? Does it have genuine competitive edge? 54 00:02:17,000 --> 00:02:19,639 Speaker 1: And for Canva, doubling down on AI is a strategic 55 00:02:19,760 --> 00:02:21,400 Speaker 1: move to strengthen that narrative. 56 00:02:21,560 --> 00:02:24,720 Speaker 2: Right now, AI is the equivalent of using the trendious 57 00:02:24,800 --> 00:02:26,520 Speaker 2: font on the market. 58 00:02:26,240 --> 00:02:28,880 Speaker 1: The b Man traditional SaaS. Let's just say it's giving 59 00:02:29,200 --> 00:02:32,880 Speaker 1: Microsoft paint energy and before Canvas IPOs, it would want 60 00:02:32,880 --> 00:02:35,639 Speaker 1: confidence that the market views it as an AI opportunity 61 00:02:35,840 --> 00:02:39,800 Speaker 1: rather than a Microsoft painty software. Might I remind you 62 00:02:39,840 --> 00:02:42,839 Speaker 1: that Canvas software design competitor Figma the senior share price 63 00:02:42,880 --> 00:02:45,560 Speaker 1: plummet eighty percent since it ipoid last year. 64 00:02:45,440 --> 00:02:47,959 Speaker 2: And its other competitor, Adobe is down thirty seven percent 65 00:02:48,000 --> 00:02:48,960 Speaker 2: over the last twelve months. 66 00:02:49,000 --> 00:02:51,120 Speaker 1: So be man with a potential IPO on the cards 67 00:02:51,120 --> 00:02:54,240 Speaker 1: for Camera in twenty twenty six. This pre IPO positioning 68 00:02:54,360 --> 00:02:56,120 Speaker 1: is a critical part of the process for. 69 00:02:56,240 --> 00:03:00,480 Speaker 2: Our second story. Australian super has dumped nearly one billion 70 00:03:00,520 --> 00:03:04,440 Speaker 2: dollars from its ESG fund as it titans ethical investing rules. 71 00:03:04,600 --> 00:03:06,400 Speaker 2: OZ Super just did a bit of a Marie Condo 72 00:03:06,440 --> 00:03:09,480 Speaker 2: on its SG fund median and many did not spark joy. 73 00:03:09,560 --> 00:03:11,960 Speaker 2: So tell me what all right? So Australian Super is 74 00:03:12,000 --> 00:03:14,560 Speaker 2: Australia's biggest super fund with over four hundred and ten 75 00:03:14,760 --> 00:03:17,200 Speaker 2: billion dollars in assets under management, and. 76 00:03:17,200 --> 00:03:19,200 Speaker 1: Oz super has had a pretty important role in the 77 00:03:19,240 --> 00:03:21,639 Speaker 1: lives of two and a half million Buzzi members. Yeap, 78 00:03:21,760 --> 00:03:24,560 Speaker 1: investing their hard and money well for a comfortable retirement, 79 00:03:24,880 --> 00:03:27,760 Speaker 1: no pressure at all. Now within Australian Super Beman there 80 00:03:27,760 --> 00:03:29,960 Speaker 1: are a number of different investment products to choose from, 81 00:03:29,960 --> 00:03:33,480 Speaker 1: including an ESG or socially aware portfolio. 82 00:03:33,000 --> 00:03:36,200 Speaker 2: And now ozps ESG fund has removed nearly one billion 83 00:03:36,240 --> 00:03:37,960 Speaker 2: dollars worth of investments from the fund. 84 00:03:38,040 --> 00:03:40,720 Speaker 1: We're talking one hundred and eighty listed companies cut from 85 00:03:40,800 --> 00:03:44,520 Speaker 1: industries like defense, gambling, alcohol and fossil fueled linked industries too, 86 00:03:44,600 --> 00:03:46,800 Speaker 1: and the man. This big change comes after a fair 87 00:03:46,800 --> 00:03:50,040 Speaker 1: bit of criticism of ethical funds which weren't exactly investing 88 00:03:50,040 --> 00:03:51,440 Speaker 1: in ethical companies. 89 00:03:51,080 --> 00:03:54,680 Speaker 2: And now the criteria has become much stricter. So what 90 00:03:54,760 --> 00:03:56,920 Speaker 2: is the key learning here? Ethical investing is no longer 91 00:03:56,960 --> 00:04:00,160 Speaker 2: a label for investors. It's something that funds actually needed 92 00:04:00,280 --> 00:04:01,000 Speaker 2: to prove. 93 00:04:01,120 --> 00:04:03,560 Speaker 1: For the last few years, ESG funds could kind of 94 00:04:03,560 --> 00:04:07,280 Speaker 1: market themselves as ethical or sustainable without being crystal clear 95 00:04:07,440 --> 00:04:08,560 Speaker 1: on what that actually meant. 96 00:04:08,640 --> 00:04:12,000 Speaker 2: But lately ACIK has been cracking down hard on greenwashing. 97 00:04:12,080 --> 00:04:15,280 Speaker 1: That's where companies or funds overstate how ethical or sustainable 98 00:04:15,320 --> 00:04:17,800 Speaker 1: their investments really are. In fact, in just over a year, 99 00:04:17,880 --> 00:04:21,360 Speaker 1: ACIK took forty seven actions on greenwashing, including Mercer, who 100 00:04:21,360 --> 00:04:23,839 Speaker 1: ACIK took the court for misleading ASG claims and it 101 00:04:23,880 --> 00:04:26,440 Speaker 1: was forced to pay over eleven million dollars in fines. 102 00:04:26,480 --> 00:04:29,000 Speaker 1: So be a man. Investors like Australian Souper are tightening 103 00:04:29,040 --> 00:04:32,440 Speaker 1: their ASG criteria to avoid that ACIK scrutiny and stay credible. 104 00:04:32,480 --> 00:04:34,840 Speaker 2: But here is where it gets tricky, juzzy boy, because 105 00:04:34,920 --> 00:04:37,040 Speaker 2: the strict of your rules, the fewer companies you can 106 00:04:37,080 --> 00:04:37,479 Speaker 2: invest in. 107 00:04:37,560 --> 00:04:39,520 Speaker 1: We're seeing that play out in real time because Australian 108 00:04:39,560 --> 00:04:41,880 Speaker 1: soup Is ESG fund is up just one point nine 109 00:04:41,880 --> 00:04:43,400 Speaker 1: percent since Augustine. 110 00:04:42,960 --> 00:04:45,760 Speaker 2: Which is well below its performance goal of inflation plus 111 00:04:45,839 --> 00:04:46,480 Speaker 2: three percent. 112 00:04:47,160 --> 00:04:50,120 Speaker 1: For our third and final story, Levi Strauss has seen 113 00:04:50,160 --> 00:04:52,760 Speaker 1: that shares jumped ten percent after its strongest sales in 114 00:04:52,839 --> 00:04:55,000 Speaker 1: four years. Because baggy jeans are back, you. 115 00:04:54,960 --> 00:04:56,799 Speaker 2: Slash few juzzy boys have been back for a while. 116 00:04:57,000 --> 00:04:58,480 Speaker 2: I know that's a bit of a shock to use, So. 117 00:04:58,360 --> 00:05:00,800 Speaker 1: Show me more, okay. So le Strauss found it in 118 00:05:00,839 --> 00:05:04,560 Speaker 1: eighteen fifty three, actually considered the original creator of blue. 119 00:05:04,440 --> 00:05:08,800 Speaker 2: Jeans, and despite a few lean skinny years, Levi Strauss 120 00:05:08,839 --> 00:05:11,400 Speaker 2: has just posted its strongest quarterly revenue growth in nearly 121 00:05:11,400 --> 00:05:11,920 Speaker 2: four years. 122 00:05:11,960 --> 00:05:14,240 Speaker 1: And they made this is juicy because many retailers have 123 00:05:14,240 --> 00:05:16,920 Speaker 1: been struggling because of the ten percent tariffs on imports 124 00:05:16,960 --> 00:05:17,720 Speaker 1: into the US, but. 125 00:05:17,680 --> 00:05:20,440 Speaker 2: Not Levi Strauss. It's been raising its prices and customers 126 00:05:20,480 --> 00:05:24,000 Speaker 2: just keep buying. Now Levi's quarterly revenue increase fourteen percent 127 00:05:24,040 --> 00:05:26,920 Speaker 2: and raise its full year outlook as well. Despite wars 128 00:05:26,920 --> 00:05:29,560 Speaker 2: and tariffs and the cost of living stress the boite 129 00:05:29,640 --> 00:05:33,200 Speaker 2: Levi Strauss also owes a big thank you to the Kennedys. 130 00:05:33,360 --> 00:05:37,400 Speaker 2: The who Yep JFK Junior and his wife, Carolyn Bessett Kennedy. 131 00:05:37,560 --> 00:05:39,960 Speaker 1: Yep Levi Jeans were featured heavily in a new hit 132 00:05:40,040 --> 00:05:42,920 Speaker 1: TV show about the Kennedys called Love Story. 133 00:05:42,600 --> 00:05:45,479 Speaker 2: And suddenly Levi's five one seven jeans having their own 134 00:05:45,560 --> 00:05:48,640 Speaker 2: romantic comeback, with sales jumping twenty five percent after being 135 00:05:48,640 --> 00:05:49,440 Speaker 2: featured in the show. 136 00:05:49,480 --> 00:05:52,320 Speaker 1: Talk about accidental marketing, So what's the key learning here? 137 00:05:52,400 --> 00:05:55,240 Speaker 1: Brands can spend millions trying to manufacture attention, but the 138 00:05:55,279 --> 00:05:58,560 Speaker 1: real magic often happens when culture does the marketing for you. 139 00:05:58,640 --> 00:06:01,680 Speaker 2: Yep, Levi's didn't just lawn a massive campaign for its 140 00:06:01,720 --> 00:06:04,360 Speaker 2: five one seven jeans or a celebrity collab. 141 00:06:04,400 --> 00:06:05,520 Speaker 1: It didn't even plan this. 142 00:06:05,920 --> 00:06:09,560 Speaker 2: Instead, a TV show featuring JFK. Junior and Carolyn Bessett 143 00:06:09,560 --> 00:06:11,560 Speaker 2: put the genes back in the spotlight. 144 00:06:11,160 --> 00:06:14,200 Speaker 1: And boom, five one seven jeans our spiked because everyone 145 00:06:14,279 --> 00:06:16,280 Speaker 1: wanted a channel They're Inner Kennedy. 146 00:06:15,960 --> 00:06:18,479 Speaker 2: Because when people are emotionally invested, the product becomes part 147 00:06:18,520 --> 00:06:19,920 Speaker 2: of the fantasy. 148 00:06:19,480 --> 00:06:21,920 Speaker 1: And suddenly you're not just buying jeans. 149 00:06:21,640 --> 00:06:23,880 Speaker 2: Snap, You're buying the feeling of being a Kennedy on 150 00:06:23,920 --> 00:06:26,080 Speaker 2: a casual stroll through Manhattan. 151 00:06:25,880 --> 00:06:27,880 Speaker 1: And b Man. We saw something similar with the TV 152 00:06:27,960 --> 00:06:28,960 Speaker 1: show The White Lotus. 153 00:06:29,080 --> 00:06:32,000 Speaker 2: We did travel to Sicily and Italy spiked four hundred 154 00:06:32,040 --> 00:06:34,720 Speaker 2: and twenty four percent after season two of The White Lotus. 155 00:06:34,760 --> 00:06:38,400 Speaker 2: So jesboit. When culture moves, the money flows, and Levi's 156 00:06:38,520 --> 00:06:39,480 Speaker 2: is cashing in right. 157 00:06:39,320 --> 00:06:41,320 Speaker 1: Now, Fox Sam. If you want to kick off your 158 00:06:41,320 --> 00:06:43,400 Speaker 1: weekend on a high, the place to be is in 159 00:06:43,480 --> 00:06:45,640 Speaker 1: the Flux App. Today, we'll send a push notication for 160 00:06:45,680 --> 00:06:47,720 Speaker 1: our game Quick six, where you can win fifty bucks 161 00:06:47,760 --> 00:06:50,359 Speaker 1: for being the first person answer three business or finance 162 00:06:50,440 --> 00:06:52,360 Speaker 1: questions correctly. Make sure it's on to the Flux app 163 00:06:52,360 --> 00:06:54,560 Speaker 1: and have your notifications turned on. Thanks for listening, and 164 00:06:54,600 --> 00:06:56,360 Speaker 1: we'll see you on Monday.