WEBVTT - Sending Out Wrong Orders And Ruining Christmas (Ft. Jonny From Cake Mail) 0:00:04.160 --> 0:00:06.800 Hi, I'm Britney Saunders and welcome to Big Business, the 0:00:06.880 --> 0:00:08.760 place where business is far from boring. 0:00:08.800 --> 0:00:11.000 And today I'm recording on gadigal Land. 0:00:11.520 --> 0:00:13.760 Now I somehow manage to build an empire from the 0:00:13.760 --> 0:00:16.360 garage underneath my house and I'm here to share it 0:00:16.400 --> 0:00:19.480 all with you, from the winds, the mistakes, the challenging 0:00:19.560 --> 0:00:22.520 times and the funny moments in between. So, whether you're 0:00:22.520 --> 0:00:25.479 in business already, perhaps you're not in the game at all, 0:00:25.560 --> 0:00:27.920 Maybe you're just looking for some inspo, or you simply 0:00:28.000 --> 0:00:29.360 just want to hear the teat when it comes to 0:00:29.440 --> 0:00:32.440 running a business, this is the podcast for you. Coming 0:00:32.520 --> 0:00:35.879 up on today's episode, I'm joined by a very special 0:00:35.920 --> 0:00:39.400 guest and my mouth is actually watering at the theme 0:00:39.640 --> 0:00:43.559 of today's episode. I'm joined by Johnny who is the 0:00:43.600 --> 0:00:47.280 owner and founder of cake Mail, which is a cake 0:00:47.440 --> 0:00:48.280 delivery service. 0:00:48.280 --> 0:00:49.919 They do a lot more than just cakes. They do 0:00:50.000 --> 0:00:50.599 all sorts of. 0:00:50.520 --> 0:00:53.760 Stuff and they do same day delivery, made to order 0:00:53.800 --> 0:00:55.440 in Sydney and they will deliver it. 0:00:55.360 --> 0:00:56.160 To your door. 0:00:56.640 --> 0:01:00.760 Cake Mail was created to revolutionize the way customers and gifts. 0:01:00.960 --> 0:01:04.520 The limited options available in Australia's cake and gift giving industry, 0:01:04.600 --> 0:01:08.200 particularly for last minute deliveries, drove the need for innovation, 0:01:08.319 --> 0:01:11.280 and that's how cake Malt came to be. Johnny is 0:01:11.319 --> 0:01:13.760 going to be sharing with us his insights into his 0:01:14.000 --> 0:01:17.039 unique business, as well as a lot of hilarious stories 0:01:17.040 --> 0:01:19.680 that aren't so hilarious when they happen, but they're definitely 0:01:19.760 --> 0:01:20.279 very funny. 0:01:20.319 --> 0:01:22.360 Now, Johnny, welcome to Big Business. 0:01:22.400 --> 0:01:22.679 Thank you. 0:01:23.520 --> 0:01:24.679 I feel like this is going to be a. 0:01:24.640 --> 0:01:28.520 Bit of a delicious episode because your cakes look absolutely amazing. 0:01:28.880 --> 0:01:30.880 I actually saw I think it popped up. I don't 0:01:30.880 --> 0:01:32.440 know if it was on my TikTok on. 0:01:32.480 --> 0:01:35.480 My Instagram a little while ago. Because we've been trying 0:01:35.520 --> 0:01:36.920 to get you in for a little while. I know 0:01:37.040 --> 0:01:39.560 that you've been off traveling or you are you traveling? 0:01:39.640 --> 0:01:40.360 Yeah, I've been traveling. 0:01:40.760 --> 0:01:41.319 Where did you go? 0:01:41.640 --> 0:01:41.720 So? 0:01:41.760 --> 0:01:43.399 I just got back from South America? 0:01:43.560 --> 0:01:44.120 Oh wow? 0:01:44.440 --> 0:01:47.240 Did Brazil, Columbia and Chiley, which is nice. Before that 0:01:47.360 --> 0:01:48.600 was in Europe as well. Well. 0:01:48.640 --> 0:01:49.240 Welcome back. 0:01:49.320 --> 0:01:50.000 Thank you very much. 0:01:50.240 --> 0:01:52.480 We've been trying to get you and you've been gallivanting 0:01:52.560 --> 0:01:53.160 around the world. 0:01:53.320 --> 0:01:54.880 I'm glad to be back. I've got miss home of you. 0:01:55.200 --> 0:01:56.160 Yeah you do, don't you? 0:01:56.680 --> 0:01:56.920 Well? 0:01:57.000 --> 0:01:59.240 I saw a video pop up. Now, did you go 0:01:59.400 --> 0:02:01.800 on like a morning show or something. 0:02:01.760 --> 0:02:02.360 On the news. 0:02:02.560 --> 0:02:04.200 Yeah, so we had a morning show and we had 0:02:04.680 --> 0:02:06.640 so we had the morning show and then Chatter nine News. 0:02:07.360 --> 0:02:10.040 So that was recently because we just launched a cake 0:02:10.120 --> 0:02:14.360 vending machine yeah, inside Westfills Chatswood, and so essentially they 0:02:14.440 --> 0:02:17.000 were intrigued with, you know, because it's something that hasn't 0:02:17.000 --> 0:02:19.919 really been done before. Yeah, and so the news love 0:02:20.000 --> 0:02:22.040 new stuff like that. But I guess it was our 0:02:22.160 --> 0:02:24.639 kind of way to do retail without the whole expense 0:02:24.720 --> 0:02:26.160 of setting up a whole new store. 0:02:26.480 --> 0:02:28.920 And it makes sense especially for you, like if if 0:02:28.960 --> 0:02:31.960 you are selling something as small as cakes, like, do 0:02:32.040 --> 0:02:35.280 you really need to commit to having an entire shop? 0:02:35.520 --> 0:02:37.080 Yeah, yeah, for sure. 0:02:37.200 --> 0:02:40.720 So the vending machine thing just absolutely caught my eye 0:02:40.720 --> 0:02:43.919 when I saw that video pop up, and I've said, 0:02:43.960 --> 0:02:45.520 we have to get this guy on because I want 0:02:45.560 --> 0:02:48.280 to hear more about the vending machines and how it 0:02:48.360 --> 0:02:50.840 all works kind of thing. Yeah, I haven't watched the 0:02:50.919 --> 0:02:53.360 video for quite a few months, but I think you 0:02:53.400 --> 0:02:55.840 were saying something along the lines of how you believe 0:02:55.919 --> 0:02:57.160 that vending machines are. 0:02:57.000 --> 0:02:58.640 Going to be like the way of the future. 0:02:58.880 --> 0:03:00.800 Did you say, what kind of it already is? Because 0:03:00.840 --> 0:03:02.480 like if you go to like I don't know if 0:03:02.480 --> 0:03:05.239 you've been like in Asian countries, but Japan, Korea, they're 0:03:05.240 --> 0:03:07.400 already started. Like you go out on the streets and 0:03:07.440 --> 0:03:12.080 there is just vending machines and everything and they sell everything. Yeah, 0:03:12.680 --> 0:03:15.320 and it just makes mine And we're so far online 0:03:15.440 --> 0:03:19.200 because we were very traditional our with our retail and stuff, 0:03:19.240 --> 0:03:22.160 and so I feel like eventually we're gonna get there, 0:03:22.160 --> 0:03:24.079 but we're just someone has to do it. So that's 0:03:24.120 --> 0:03:26.399 why we're like, you know, let's do it, and let's 0:03:26.400 --> 0:03:27.000 start the trend. 0:03:27.240 --> 0:03:29.760 What was it going to Japan or something that inspired? 0:03:30.160 --> 0:03:31.239 So I saw them in Japan. 0:03:31.440 --> 0:03:31.720 Wow. 0:03:31.919 --> 0:03:34.760 And then even in Vegas, like America's starting to kind 0:03:34.760 --> 0:03:36.680 of jump on it too, so they have a lot 0:03:36.680 --> 0:03:39.240 of you know, vending machines in their casinos and stuff. 0:03:39.240 --> 0:03:41.640 I think the only vending machines that I've really seen, 0:03:41.840 --> 0:03:43.800 I've seen like beauty brands do it, like I know, 0:03:44.560 --> 0:03:47.720 like Kylie Jenner's cosmetics, I've seen vending machines of that. 0:03:48.080 --> 0:03:51.560 I think I've seen the Sprinkles cupcakes over in America, 0:03:51.760 --> 0:03:53.680 Like I think they started that a little while ago 0:03:53.840 --> 0:03:56.360 over there, and then yeah, I've never been to Japan, 0:03:56.400 --> 0:03:58.360 but I can only imagine they've probably got vending. 0:03:58.160 --> 0:04:00.600 Machines for absent literally everything everything. 0:04:00.560 --> 0:04:03.800 I've even seen, like vending machines for shoes, like all 0:04:03.840 --> 0:04:06.280 like emergency shoes on a night out, Like if girls 0:04:06.280 --> 0:04:08.720 are wearing heels and their feet are hurting. There's vending 0:04:08.760 --> 0:04:11.280 machines that have little like ballet flats in. 0:04:11.240 --> 0:04:13.040 Them and you can buy them. It's kind of smart. 0:04:14.800 --> 0:04:19.840 What did get going into this whole vending machine thing look. 0:04:19.720 --> 0:04:20.279 Like for you? 0:04:20.360 --> 0:04:20.440 Like? 0:04:20.480 --> 0:04:22.520 Did you have to? So you've obviously just got. 0:04:22.360 --> 0:04:25.559 The one vending machine at the moment in Westfield? Chats 0:04:25.600 --> 0:04:29.520 would first of all, how did you organize that with Westfield? 0:04:29.560 --> 0:04:33.279 Like I obviously I have two Westfield stores myself, so 0:04:33.360 --> 0:04:34.800 I know what it's like to go and get a 0:04:34.800 --> 0:04:37.080 commercial lease and do all that kind of stuff. But 0:04:37.120 --> 0:04:39.560 if you just want to plunk one vending machine in 0:04:39.600 --> 0:04:41.599 a Westfield, how does that work? 0:04:41.640 --> 0:04:42.039 Exactly? 0:04:42.080 --> 0:04:44.560 It's not easy. It's like it's not like I getting 0:04:44.560 --> 0:04:47.000 a store sounds like hard, and as you know, it 0:04:47.000 --> 0:04:48.880 is hard, but it's vending machine. It's like it's as 0:04:49.000 --> 0:04:52.520 hard because it's you're trying to lease a space. You're 0:04:52.520 --> 0:04:54.000 trying to get them to create a space for you 0:04:54.080 --> 0:04:56.760 as well, because legally they need like all the permissions 0:04:56.760 --> 0:04:58.400 and riots and stuff, and Coca Cola own a lot 0:04:58.440 --> 0:05:01.880 of the spaces to right, so it wasn't easy to 0:05:01.920 --> 0:05:03.480 get a space, and they don't just give it out 0:05:03.520 --> 0:05:05.280 to anyone either, so I had to full lock to 0:05:05.360 --> 0:05:07.719 a whole you know, business proposal and say, you know, 0:05:07.839 --> 0:05:10.200 because it's such a new concept as well, they don't 0:05:10.200 --> 0:05:12.839 want to just put something random in there that's not 0:05:12.880 --> 0:05:14.919 going to work. Yes, So I think it helps that 0:05:14.960 --> 0:05:16.680 we had a brand behind us and that we could 0:05:16.880 --> 0:05:19.039 you know, use that space accordingly. But it was it 0:05:19.080 --> 0:05:20.560 wasn't easy to get the approval to do. 0:05:20.520 --> 0:05:22.360 It, so you kind of had to say, this is us, 0:05:22.440 --> 0:05:25.159 this is our business, this is how many customers we have, 0:05:25.720 --> 0:05:28.920 this is our product exactly, and here's why I think. 0:05:28.720 --> 0:05:31.800 It will be amazing in your center. And then have 0:05:31.880 --> 0:05:33.560 they got you on like a lease? 0:05:34.000 --> 0:05:36.279 Yeah essentially, yeah, yeah. 0:05:36.160 --> 0:05:38.400 Because I know, like with our commercial leases for our 0:05:38.400 --> 0:05:41.800 Westfield stores, it's based off the square meterage of the shop. 0:05:42.120 --> 0:05:43.800 Are they charging you based off the skua? 0:05:43.920 --> 0:05:46.279 I think they charge us per the for the spot, 0:05:46.360 --> 0:05:48.120 Like it's like it's like a whole different department, it's 0:05:48.120 --> 0:05:48.679 just for vending. 0:05:49.000 --> 0:05:49.240 Wow. 0:05:49.480 --> 0:05:52.000 Yeah, it's so interesting to me. And do you have 0:05:52.120 --> 0:05:54.560 plans to I think you said in the like when 0:05:54.560 --> 0:05:56.599 you went on the Morning Show that you are hoping 0:05:56.640 --> 0:05:58.600 to expand and do more vending machine. 0:05:58.640 --> 0:06:00.440 So we're looking into buying a few more. The first 0:06:00.480 --> 0:06:02.480 one was kind of just a test to see how 0:06:02.520 --> 0:06:04.440 it's going and you know, what we need because we've 0:06:04.440 --> 0:06:06.600 never done this before, so we kind of wanted to learn, 0:06:07.240 --> 0:06:09.480 you know, what we need to get right, what products 0:06:09.560 --> 0:06:11.920 so well, what spot. Like we've moved the vending machine 0:06:11.920 --> 0:06:14.560 in a few different spaces within that same shopping center, 0:06:14.640 --> 0:06:15.160 so we know. 0:06:15.279 --> 0:06:17.679 Have you noticed a drastic difference like moving it around? 0:06:18.040 --> 0:06:19.760 What do you try? It's so important, Like it kind 0:06:19.760 --> 0:06:22.520 of depends. Like when we had it near the car park, 0:06:22.839 --> 0:06:25.120 it did better because people were kind of buying it 0:06:25.200 --> 0:06:27.760 on their way out. Yeah, where as opposed to when 0:06:27.800 --> 0:06:29.400 we had it in the middle of the shopping center, 0:06:29.760 --> 0:06:32.800 it wasn't doing as well because people were too already 0:06:32.839 --> 0:06:35.360 caught up in shopping and stuff. So kind of now 0:06:35.360 --> 0:06:37.560 we're testing it in a food court area, too, but 0:06:37.640 --> 0:06:39.760 we still kind of found that the ones, the one 0:06:39.880 --> 0:06:41.960 when it was near the exit, that's where it did 0:06:42.000 --> 0:06:42.279 the best. 0:06:42.320 --> 0:06:44.280 And that makes the no sense because you're on your 0:06:44.279 --> 0:06:46.800 way out, you've done your shopping, you've stopped thinking about 0:06:46.839 --> 0:06:48.640 all the things you needed to get, and you're on 0:06:48.680 --> 0:06:50.320 the way to the car and then you look and 0:06:50.360 --> 0:06:54.240 there's this vibrant orange vending machine with all these beautiful 0:06:54.320 --> 0:06:55.039 cakes in it. 0:06:55.480 --> 0:06:56.800 You're like, oh, fuck it, I'll get one. 0:06:56.839 --> 0:06:58.160 Yeah, I'll get one on the way out, get a 0:06:58.200 --> 0:06:59.200 little treat for myself. 0:06:59.279 --> 0:07:01.000 Or if you're going to one's house, you'd be like, oh, 0:07:01.040 --> 0:07:02.240 I could get that and take that. 0:07:02.440 --> 0:07:04.719 It's like an impulse buy on your way out. 0:07:04.960 --> 0:07:05.400 Yeah. 0:07:05.520 --> 0:07:09.400 What has been the most challenging part of this whole 0:07:09.880 --> 0:07:11.360 vending machine venture. 0:07:11.120 --> 0:07:11.920 So far for you? 0:07:12.240 --> 0:07:14.560 I think our thing with because of stock. Like we've 0:07:14.560 --> 0:07:17.000 never done retail before, Like we've always had pre orders 0:07:17.080 --> 0:07:20.480 and we know how to allocate, specially with stock management. 0:07:20.720 --> 0:07:22.800 So we've vending machines. Obviously, when you have something in 0:07:22.800 --> 0:07:26.200 there for too long, it goes off. So it's kind 0:07:26.200 --> 0:07:28.640 of managing wastage and managing stock levels so we know, 0:07:29.400 --> 0:07:32.040 you know how much the right amount to put in 0:07:32.440 --> 0:07:34.120 so we don't have to throw anything out because they 0:07:34.120 --> 0:07:36.480 only last a certain amount of time. Yes, so we've 0:07:36.480 --> 0:07:38.200 never had to deal with wastege before, so that's been 0:07:38.240 --> 0:07:39.960 a big that's been a big challenge for us. 0:07:40.120 --> 0:07:43.680 Yeah, that would be especially because you know the other 0:07:43.800 --> 0:07:46.160 half of your business or like your business is like 0:07:46.320 --> 0:07:48.400 cakes that just go out and the customer gets them 0:07:48.400 --> 0:07:51.280 and they're happy. Whereas now you've got this vending machine, 0:07:51.320 --> 0:07:52.920 you're going to have to be keeping your eye on 0:07:53.400 --> 0:07:55.000 when am I putting the stock in there? 0:07:55.040 --> 0:07:56.400 When do I need to pull it out? 0:07:56.520 --> 0:07:59.440 When does it become not good enough to eat anymore? 0:07:59.480 --> 0:07:59.960 Exactly? 0:08:00.320 --> 0:08:02.120 And what have you found has been the most popular 0:08:02.160 --> 0:08:04.400 selling item in your vending machine? 0:08:04.920 --> 0:08:07.560 So we probably the biscofine, the Bisco pons was done 0:08:07.560 --> 0:08:10.280 really well. In the oil one. We've just introduced cake 0:08:10.360 --> 0:08:12.800 jars as well, and we did that because you wanted 0:08:12.840 --> 0:08:14.760 to sell something at a lower price point just to 0:08:14.880 --> 0:08:18.520 test to see, you know, if lower costing items did better, 0:08:18.640 --> 0:08:20.800 and they are. They're doing pretty well, but it's kind 0:08:20.800 --> 0:08:22.680 of been a mix so far. But we still want 0:08:22.680 --> 0:08:24.480 to put a few more products in there to kind 0:08:24.480 --> 0:08:26.360 of test, Like we want to throw some cupcakes in them, 0:08:26.360 --> 0:08:28.520 and we want to throw some bigger priced items like 0:08:28.640 --> 0:08:29.520 whole cakes in there. 0:08:30.360 --> 0:08:32.720 How does it because I remember seeing it in the video, 0:08:32.800 --> 0:08:34.600 like is it one of those machines that goes up and. 0:08:34.520 --> 0:08:36.800 Like carefully picks it up and then brings it. 0:08:36.800 --> 0:08:39.079 It's like a conveyor belt. So it's essentially it goes 0:08:39.160 --> 0:08:41.400 up and then it rolls it onto this platform and 0:08:41.400 --> 0:08:42.880 then it brings it back down and then it rolls 0:08:42.880 --> 0:08:43.520 it back out. 0:08:43.520 --> 0:08:45.480 Because I be worried if you're doing like a big 0:08:45.520 --> 0:08:47.440 cake in there, that it's going to like smash. 0:08:47.520 --> 0:08:49.120 Have you had anything go wrong like that? 0:08:49.240 --> 0:08:51.720 Not yet, No, it's not. It's not possible, luckily, because 0:08:51.920 --> 0:08:56.440 if it just dropped down, the whole thing would. Yeah, 0:08:56.760 --> 0:08:58.160 it doesn't. It doesn't just drop down, because a lot 0:08:58.160 --> 0:08:59.520 of people think that because they think they go and 0:08:59.520 --> 0:09:02.920 they just drop sound. But it's not a normal vending machine, right, 0:09:03.160 --> 0:09:05.400 it's like a very high tech vending machine. 0:09:05.480 --> 0:09:07.920 I can imagine that a piece of equipment like that 0:09:08.000 --> 0:09:11.239 was super expensive to make and especially customizing. 0:09:11.640 --> 0:09:13.880 Yeah, So essentially how we got it's it's like it's 0:09:13.880 --> 0:09:16.680 a white label things. So the technology already exist, yeah, 0:09:17.040 --> 0:09:18.800 and then we just white label it. 0:09:18.880 --> 0:09:21.640 Essentially, which for people that are listening that don't know 0:09:21.640 --> 0:09:22.800 what white labeling is. 0:09:23.360 --> 0:09:25.880 So white labels when you just buy I don't know, 0:09:26.160 --> 0:09:28.680 depending on what the whatever space you're in, you just 0:09:28.679 --> 0:09:30.640 buy something that's already made and you kind of rebrand 0:09:30.679 --> 0:09:32.439 it to be your own. Essentially. 0:09:32.520 --> 0:09:34.280 Yeah, so you found a company that kind of makes 0:09:34.280 --> 0:09:36.719 these vending machines the technologies there, and then you can 0:09:36.800 --> 0:09:39.520 wrap it and make your own, and then you imported 0:09:39.520 --> 0:09:41.760 that into the country. How the hell did you get 0:09:41.760 --> 0:09:44.760 the vending machine in the I can only imagine the customs. 0:09:44.280 --> 0:09:47.520 And don't even get missed out. I can only imagine 0:09:47.400 --> 0:09:50.440 get into the west Fields like we had to. If 0:09:50.440 --> 0:09:52.160 I show you the videos of it going, we were 0:09:52.200 --> 0:09:54.080 willing it on the road and then willing it into 0:09:54.640 --> 0:09:56.280 the front door of the west Field. 0:09:56.320 --> 0:09:58.160 Oh no, and I'd sod for. 0:09:58.120 --> 0:10:01.680 The elevator, so we had to. Literally it was it 0:10:01.760 --> 0:10:03.600 was like four people trying to push this big and 0:10:03.640 --> 0:10:05.480 it's massive as well. It's not small, yeah, it's two 0:10:05.520 --> 0:10:06.480 point two meters high. 0:10:06.800 --> 0:10:09.040 I would be so worried, especially because it is like 0:10:09.640 --> 0:10:11.120 it's technology in a box. 0:10:11.120 --> 0:10:11.839 I'd be worried that. 0:10:11.800 --> 0:10:14.040 One little thing would come loose and then the whole 0:10:14.040 --> 0:10:17.040 machine wouldn't work, Like if you're wheeling it down the street, 0:10:17.360 --> 0:10:18.800 I'd be freaking out that I was going to break 0:10:18.840 --> 0:10:19.400 the machine out. 0:10:19.400 --> 0:10:22.440 We've been through that worry multiple times as well because 0:10:22.440 --> 0:10:24.520 we've had to move it. Moving it is the worst thing. 0:10:24.720 --> 0:10:27.240 I can only imagine when's the next one? 0:10:27.280 --> 0:10:30.040 If there is one, we're looking into getting free more 0:10:30.240 --> 0:10:31.199 wow and. 0:10:31.160 --> 0:10:32.800 You're going to go Westfields every time. 0:10:33.120 --> 0:10:34.920 Well, it's interesting because we've had a lot of since 0:10:34.960 --> 0:10:37.520 we've launched, We've had a lot of other companies reach 0:10:37.559 --> 0:10:39.320 out to us wanting to get these machines, because at 0:10:39.320 --> 0:10:41.480 first it was so hard just to get anyone to 0:10:41.520 --> 0:10:44.080 take it. And now since you know, we got featured 0:10:44.080 --> 0:10:46.280 on TV and all that, everyone's like jumping at us 0:10:46.280 --> 0:10:48.040 and get it. So we've had UNI's approach. 0:10:47.800 --> 0:10:49.720 Us that would be a good one. 0:10:49.760 --> 0:10:53.400 I ressell clubs approachest. We've had hospitals approach USTs. So 0:10:53.440 --> 0:10:55.720 it's kind of like, yeah, it's kind of like an 0:10:55.720 --> 0:10:57.360 eye opener to see what we don't know what to 0:10:57.360 --> 0:11:00.120 do yet, because it's like these could be do you 0:11:00.160 --> 0:11:02.000 better than shopping centers? We don't know, like hospitals, Like 0:11:02.000 --> 0:11:04.160 it's such a it's a good thing if you want 0:11:04.200 --> 0:11:05.000 to say a gift to. 0:11:04.920 --> 0:11:07.000 A fea, if someone's having a tough time in hospital, 0:11:07.040 --> 0:11:09.000 give you a beautiful k Yeah. 0:11:09.040 --> 0:11:09.240 Wow. 0:11:09.720 --> 0:11:11.920 I guess another thing that I haven't thought as well, 0:11:12.640 --> 0:11:16.319 what is the benefit to let's say Westfield for them 0:11:16.720 --> 0:11:19.320 with you having your vending machine in there. Because again, 0:11:19.800 --> 0:11:21.360 I know the way that it works when you have 0:11:21.400 --> 0:11:23.360 an actual store in Westfield. I know that you pay 0:11:23.400 --> 0:11:25.560 them rent and all that kind of stuff. Is that 0:11:25.640 --> 0:11:27.720 all they're getting from you? Or are they taking a 0:11:27.800 --> 0:11:29.359 cut if you're allowed to stay. 0:11:29.600 --> 0:11:32.040 It's just been rent at the moment. Yeah, I'm not sure. 0:11:32.080 --> 0:11:34.120 I know they do take commission. I'm not sure off vending. 0:11:34.160 --> 0:11:36.319 I think vending is a bit different. Yeah, like it's retail, 0:11:37.520 --> 0:11:39.320 but yeah, no, it's just rent. 0:11:39.520 --> 0:11:41.160 So you're quite literally just paying for the space. 0:11:41.200 --> 0:11:44.560 And the same goes for any traditional retail store in 0:11:44.559 --> 0:11:47.240 a Westfield Like you are just essentially paying them rent 0:11:47.480 --> 0:11:49.360 and what they will do and what may be in 0:11:49.440 --> 0:11:51.880 your contract with them as well, which is in our contracts, 0:11:51.920 --> 0:11:57.720 is each retailer they give you a like a threshold 0:11:57.880 --> 0:12:01.280 and if in a year you make a a that threshold, 0:12:01.440 --> 0:12:06.920 they then take a percentage of every dollar above that threshold. Yes, 0:12:07.480 --> 0:12:11.120 but and it's all calculated off the square meterage. So 0:12:11.160 --> 0:12:12.920 I'm not sure if they do the same for the 0:12:13.000 --> 0:12:16.560 vending machines. But every single store, let's say like Apple 0:12:16.679 --> 0:12:21.040 for example, like their store is huge, so then that 0:12:21.160 --> 0:12:23.720 number for them is really high kind of thing. And 0:12:23.880 --> 0:12:27.040 the numbers that they give you is high to the 0:12:27.040 --> 0:12:30.680 point where it's almost not achievable. We get pretty close, 0:12:31.040 --> 0:12:33.480 but I haven't had to give Westfield a percentage of 0:12:33.480 --> 0:12:36.720 our sales, like we've just come under each year, which is. 0:12:36.640 --> 0:12:41.560 Good because you want to make more. If you're making 0:12:41.600 --> 0:12:43.120 more than you've got to start paying for it. 0:12:43.200 --> 0:12:46.120 Yeah, and it's every dollar above that amount that you make. 0:12:46.280 --> 0:12:49.480 It's it's not every dollar you've made. 0:12:49.320 --> 0:12:50.080 Before then kind of thing. 0:12:50.120 --> 0:12:52.480 So let's say, for example, it's one point five million 0:12:52.520 --> 0:12:55.760 dollars in the year. Any dollar above one point five million, 0:12:55.840 --> 0:12:58.360 they will take a percentage of every dollar above that. 0:12:58.960 --> 0:13:02.840 And it's negociable what that percentage is. And we haven't 0:13:03.160 --> 0:13:05.360 we haven't just hit it, but I know when we 0:13:05.360 --> 0:13:08.079 were getting close to it in like our first year 0:13:08.120 --> 0:13:10.360 of our Westfield Miranda store, I was saying to my partner, 0:13:10.400 --> 0:13:12.760 a j stop, stop, stop, like we need to stop 0:13:12.760 --> 0:13:14.960 making money, because I didn't want it to get to 0:13:15.000 --> 0:13:15.480 that point. 0:13:15.520 --> 0:13:18.040 But like you said, it's like a double edged sword. 0:13:18.400 --> 0:13:20.440 You want to make more money, then you know, if 0:13:20.520 --> 0:13:22.360 you make a little bit too much, then you're going 0:13:22.440 --> 0:13:23.520 to actually make less. 0:13:24.040 --> 0:13:25.280 So I'm not sure if it'd be the same for 0:13:25.320 --> 0:13:25.640 you with that. 0:13:26.000 --> 0:13:29.719 I don't think yet, but on the track they inforce it, 0:13:29.760 --> 0:13:30.079 I don't know. 0:13:34.360 --> 0:13:36.240 Let's go back to cake Mail. 0:13:36.720 --> 0:13:40.000 I was reading up on your website and you started 0:13:40.000 --> 0:13:42.240 baking when you were in high school. 0:13:42.559 --> 0:13:44.800 You're really young, seeming pretty much well even before that, 0:13:44.960 --> 0:13:47.199 like I always had it as a hobby, but sixteen 0:13:47.280 --> 0:13:48.480 is when I started. 0:13:48.160 --> 0:13:50.839 The business, and it was just you always liked baking 0:13:50.840 --> 0:13:51.880 from when you were really. 0:13:51.679 --> 0:13:54.400 Young, and then you just thought, what I'm gonna start. 0:13:54.640 --> 0:13:56.320 We were selling them to friends and family. 0:13:56.840 --> 0:13:58.720 First it was friends and family and then it kind 0:13:58.720 --> 0:14:01.160 of was like the whole word of mouth thing from there. 0:14:01.480 --> 0:14:04.040 But I literally did it out of my garage from home. 0:14:04.200 --> 0:14:06.360 So first it was in my mom's kitchen and she 0:14:06.440 --> 0:14:09.319 got she cracked it because there was we turned the 0:14:09.360 --> 0:14:12.080 whole house into a business, had all these people rocking 0:14:12.120 --> 0:14:15.040 up to the house, and orders go everywhere, and the 0:14:15.040 --> 0:14:17.440 whole place was a mess. So then we converted the 0:14:17.480 --> 0:14:21.880 back garage into a whole industrial kitchen and then from there, 0:14:21.880 --> 0:14:24.640 because we outgrew that, then we moved into a warehouse. 0:14:24.880 --> 0:14:25.280 Yeah weell. 0:14:25.360 --> 0:14:28.520 I feel like most businesses start that way, Like my 0:14:28.640 --> 0:14:31.080 business started in the garage underneath my house. 0:14:31.360 --> 0:14:33.560 Yeah, you can't have it any other way, no, And. 0:14:33.520 --> 0:14:36.160 I think it's really special to be able to start 0:14:36.160 --> 0:14:39.280 a business that way, to start it from quite literally nothing, 0:14:39.480 --> 0:14:41.600 just you making these cakes at home kind of thing, 0:14:41.680 --> 0:14:45.160 to then fully turning into a proper business with a warehouse. 0:14:45.760 --> 0:14:50.000 And for those who haven't seen your business before, you 0:14:50.440 --> 0:14:53.720 do a lot, like I've been stock on the Instagram, 0:14:53.760 --> 0:14:55.120 Like you do all sorts of cakes. 0:14:55.160 --> 0:14:58.200 You do cupcakes, you do the cakes where you pull. 0:14:58.120 --> 0:15:01.240 The ones, yeah yeah, and then it all like falls 0:15:01.280 --> 0:15:04.880 down and so you do also like same day delivery 0:15:04.920 --> 0:15:06.360 in Sydney or something like that. 0:15:06.440 --> 0:15:08.960 Yeah yeah, So same day was kind of our main 0:15:09.960 --> 0:15:12.400 like competitive point with our business because we are the 0:15:12.440 --> 0:15:15.120 first people in Sydney to do the same day cake delivery. 0:15:15.520 --> 0:15:17.720 And that's kind of what tipped our business over the edge, 0:15:17.760 --> 0:15:21.360 because like everybody makes cakes, but what makes your cakes 0:15:21.360 --> 0:15:23.600 different to everyone else, And our thing was a service 0:15:23.640 --> 0:15:26.720 because we're like birthday cakes especially are the single most 0:15:27.040 --> 0:15:30.960 forgotten thing on a birthday, yet they're most important. Yeah, 0:15:31.000 --> 0:15:33.600 And so that like we always saw that as a 0:15:33.640 --> 0:15:36.120 gap because when I was running my business before that, 0:15:37.080 --> 0:15:39.000 I was thinking people were always so last minute to 0:15:39.040 --> 0:15:41.320 organize cakes, and they always wanted them delivered. So I'm like, 0:15:41.320 --> 0:15:44.320 I imagine there was somebody that you could just order 0:15:44.360 --> 0:15:46.320 off and it would come to you. So then I 0:15:46.320 --> 0:15:48.240 saw us, like, you know, we like now the uber 0:15:48.280 --> 0:15:49.560 eats of birthday cakes. 0:15:49.720 --> 0:15:53.080 Wow. And how do you orchestrate that from your end? Obviously? 0:15:53.640 --> 0:15:55.960 Do you just have to have a certain amount ready 0:15:56.160 --> 0:15:56.720