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Speaker 1: Natalie Kavoriic, Welcome to the podcast.

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Speaker 2: I'm so excited to be here. Thank you.

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Speaker 3: Now, I am this is this is an interesting well,

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Speaker 3: you're an interesting guest for me.

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Speaker 1: Right.

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Speaker 3: You are the first cattle rancher that I have had

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Speaker 3: on the podcast, and you.

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Speaker 1: Work very closely with a dirty farmer.

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Speaker 3: Now, before we get into that, my knowledge on cattle

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Speaker 3: ranching all comes from Yellowstone, and I'm sure lots of

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Speaker 3: the listeners will be in the same boat with Kevin Cooster.

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Speaker 1: So how realistic is that?

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Speaker 2: Yeah, you know, we are in the Yellowstone movement.

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Speaker 4: I cannot believe how many people have come back to

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Speaker 4: kind of Western culture and agriculture and just rural living

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Speaker 4: from that movie and they do.

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Speaker 2: An okay job. So I actually grew up.

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Speaker 4: In Montana, and maybe we'll get into this more, but

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Speaker 4: the operation, the cattle ranch I live on now is

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Speaker 4: in Nebraska. So it's fun to watch Yellowstone because that

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Speaker 4: is based in Montana, and so a lot of the towns,

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Speaker 4: you know, the different places they're filming is kind of

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Speaker 4: the area I grew up in. So that's always fun

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Speaker 4: for me. But as far as you know, the practicality

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Speaker 4: and the reality of cattle ranching, it's a spectrum. I

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Speaker 4: think Sheridan did well representing agriculture to the masses. Right,

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Speaker 4: it has to be a drama, it has to be

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Speaker 4: entertaining to watch. So I think he hit some things

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Speaker 4: on the head, did it correctly? And then there are

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Speaker 4: definitely some things that if you were a cattle rancher,

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Speaker 4: you're watching and you're kind of, you know, shaking your

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Speaker 4: head saying that that's not exactly what how that would

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Speaker 4: look or look on an actual cattle.

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Speaker 3: So, so, do you have the place where you hide

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Speaker 3: the dead bodies as well?

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Speaker 4: Yeah, no, no, we do not have that safe to say.

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Speaker 4: Have you to say our ranch is free? You know

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Speaker 4: from what they I think they call it the train

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Speaker 4: tracks or train station train station. Yeah, we're we're a

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Speaker 4: zone free train station ranch.

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Speaker 3: So and tell me this has it got has the

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Speaker 3: the job and the industry got harder or easier over

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Speaker 3: the last couple of decades.

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Speaker 2: Oh, that's such an interesting question.

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Speaker 4: I don't think I've ever been asked that before. It

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Speaker 4: would be so interesting to hear a generation above me

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Speaker 4: answer that kind of gone through some maybe technological changes

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Speaker 4: or different things, you know, in the agriculture industry. I

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Speaker 4: think that uh, you know, one thing that is probably

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Speaker 4: consistently hard, and I would say that generations above us, uh,

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Speaker 4: you know, battled or fought the same challenge is you know,

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Speaker 4: market pricing, right, so there's just a lot that is

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Speaker 4: out of our control.

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Speaker 2: As farmers and ranchers when it comes to the market.

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Speaker 4: And then you know, mother nature is like a huge

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Speaker 4: challenge for us, and I imagine that has always been

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Speaker 4: a battle. You could kind of get into people who

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Speaker 4: you don't want to argue the climate change and different

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Speaker 4: things that have you know, maybe affecting farming.

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Speaker 2: That from that perspective, so I think we have it

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Speaker 2: pretty good.

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Speaker 4: I think that you know, there are technological advances that

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Speaker 4: have you know, been good for our industry. And then

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Speaker 4: I think some of those challenges are just will just

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Speaker 4: always be there. They're just kind of built into your

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Speaker 4: lifestyle if you're a farmer.

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Speaker 1: D yeah, absolutely. And certainly the weather.

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Speaker 3: I mean there's if you look at Australia where I

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Speaker 3: live right now in Victoria, the state of Victoria, there's

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Speaker 3: pretty much a drug going on and then other states

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Speaker 3: are completely underwater, so it could go from one extreme

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Speaker 3: to the other. Now we are The whole idea of

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Speaker 3: this podcast is that yourself and your business partner, Tara

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Speaker 3: vander Duson, and you guys have created a podcast and

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Speaker 3: a spin off TV series called discover IG. So tell

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Speaker 3: us what's that all about. Where did the idea come from?

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Speaker 3: And what's the eem of the podcast and the TV series.

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Speaker 4: Yeah, so Tara and I started sharing online kind of

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Speaker 4: accidentally a handful of years ago, by you know, education basis.

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Speaker 4: She's actually an environmental scientist and I'm a pharmacist, and

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Speaker 4: so this, you know, media, social media, all of this

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Speaker 4: was not kind of in our future. If you had

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Speaker 4: asked us ten years ago, would we be doing this?

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Speaker 4: Not very you know not, we did not see it.

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Speaker 2: We had professional careers, both very very happy in it.

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Speaker 4: You know, social media is a gift. I think it's

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Speaker 4: a double edged sword. You can get into pros and

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Speaker 4: cons but as far as that culture industry.

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Speaker 2: I do think it's a gift.

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Speaker 4: It enables us to connect with our consumers, connect with

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Speaker 4: people who are interested and removed from the farming way

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Speaker 4: of life, which, you know, going back historically, you usually

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Speaker 4: had a family member or someone that you knew that

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Speaker 4: had a farm, and so your touch points were much more.

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Speaker 2: Frequent than they are now.

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Speaker 4: So being able to open up our farms and ranches

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Speaker 4: and share with people who are interested in farming and

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Speaker 4: food is for free is such a gift. And so,

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Speaker 4: you know, kind of organically, she ended up sharing in

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Speaker 4: the dairy space, kind of about dairy sustainability with her

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Speaker 4: you know, environmental science background, and I ended up sharing

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Speaker 4: kind of in the beef sector and just kind of

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Speaker 4: sharing more of our ranching and you know, lifestyle, our

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Speaker 4: family a little bit. And we cross paths online. That

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Speaker 4: is actually how you know we first met. Is like

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Speaker 4: every good social media friendship or sorry, millennial friendship started

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Speaker 4: on social media. So we cross paths and we're like, hey,

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Speaker 4: you're kind of doing what I'm doing. We're both sharing

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Speaker 4: online as women in agriculture, which isn't you know, at

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Speaker 4: the time seven eight years ago, wasn't super popular. So

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Speaker 4: we kind of became quick friends, and then we kind

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Speaker 4: of realized that we both had this mission to share

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Speaker 4: agriculture in kind of a different light. We really want

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Speaker 4: to you know, show it through the perspective of millennial female.

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Speaker 2: Tone and kind of i don't know, make it like

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Speaker 2: fun and cool to to.

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Speaker 4: Be reconnected to agriculture again, and so we decided to

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Speaker 4: launch the podcast. Another you know, origin of our mission

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Speaker 4: was really that we were kind of tired of hearing

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Speaker 4: so many other people talk about farming and ranching that

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Speaker 4: had you know, never stepped foot on a farm and

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Speaker 4: ranch before you open up you know, the New York Times,

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Speaker 4: or you see a real go viral of someone talking

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Speaker 4: about farming practices, and it's a wellness influencers, you know,

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Speaker 4: someone that maybe I'm not saying they can't speak on

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Speaker 4: that and have an interest in it. But we just

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Speaker 4: felt that there needed to be representation from within our industry.

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Speaker 4: And so knowing that we both wanted to kind of

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Speaker 4: share agriculture in the same manner and highlight in the

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Speaker 4: same way, it just really made sense.

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Speaker 2: For us to join forces. And so we launched Discover.

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Speaker 3: Ag And so you em to connect consumers with the

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Speaker 3: origins of their food right and also explode some myths,

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Speaker 3: give us the give us the general gist of what

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Speaker 3: you're trying to do from an educational perspective.

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Speaker 4: Yeah, So we're a once weekly podcast every Thursday, and

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Speaker 4: what we do is we actually take the top it's

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Speaker 4: usually fourish articles so the top trending news articles, and

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Speaker 4: that could be traditional media, so like I said, it

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Speaker 4: could be something that you know, the New York Post,

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Speaker 4: rights or The Atlantic, or you know, some sort of

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Speaker 4: magazine or newspaper article, or it could be a real

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Speaker 4: that's gone viral or a podcast episode. So we cover

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Speaker 4: the top four things that are kind of almost going

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Speaker 4: viral that week that are topics within Western culture, agriculture

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Speaker 4: or the food space, and then we talk about them.

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Speaker 4: So it's kind of like a food news kind of

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Speaker 4: podcast that you're getting straight from people within agriculture.

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Speaker 2: And we think it's kind of a.

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Speaker 4: Unique spin because, as we said, like just last week,

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Speaker 4: there was a real going viral talking about chemicals being

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Speaker 4: sprayed on your McDonald's fries and how you should be

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Speaker 4: afraid of the farming practice because you know, the farmers

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Speaker 4: are doing the potato farmers are doing xyz that are dangerous,

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Speaker 4: and we debunked that and we talked about you know,

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Speaker 4: we actually interviewed potato farmer and you know, a will

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Speaker 4: talk to him about that reel and had him give

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Speaker 4: you know, actual information of how people are raising and

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Speaker 4: growing potatoes. And that's what we do every week. So

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Speaker 4: depends on the topic. We'd be talking about a range

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Speaker 4: of different things. It's actually like a wild wide spectum

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Speaker 4: that we talk about on the podcast. But we just

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Speaker 4: want to take those things that are the foremost of

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Speaker 4: a consumer that they're seeing online and give an actual

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Speaker 4: farmer's perspective on it. Sometimes we agree with it and

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Speaker 4: sometimes we're debunking it.

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Speaker 3: Okay, so give us some myths about the agriculture and

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Speaker 3: food production. Maybe maybe something about diry farming, and then

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Speaker 3: something about cattle.

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Speaker 1: Farming and whatever order you want.

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Speaker 3: What would be the big thing that you if you

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Speaker 3: could just grab consumers and go this is horseshit and

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Speaker 3: this is the truth, what would it be in those

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Speaker 3: respective industries?

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Speaker 1: Do you reckon?

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Speaker 2: Yeah, so I think I can.

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Speaker 4: I can give one that I think speaks touches on

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Speaker 4: both of them, and it is you know that big

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Speaker 4: is bad. So factory farming, you know, is a common

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Speaker 4: term you'll hear quite frequently, and not that there isn't

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Speaker 4: a spectrum of agriculture practices, and not that you can't have,

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Speaker 4: you know, small scale farming versus you know, a very

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Speaker 4: large scale production ranch or farm that will look maybe

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Speaker 4: look different and probably look different, but for the most part,

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Speaker 4: we just had this conversation on the podcast last week

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Speaker 4: that was a really good reminder that behind your food

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Speaker 4: is a person. You know, it is a family growing

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Speaker 4: the food. And yes, the operations are going to be

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Speaker 4: different sizes, but it really is not true to just

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Speaker 4: say that a bigger operation is bad and small is better.

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Speaker 4: You know, sometimes bigger operations have sustainability practices that they

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Speaker 4: can implement that smaller operations can't, you know, when it

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Speaker 4: comes with management, when it comes with people you can hire,

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Speaker 4: when it comes with dollars, infrastructure, all sorts of things.

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Speaker 4: And so like any business, you know, scale isn't a

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Speaker 4: bad thing. Sometimes it comes with efficiency and productivity and

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Speaker 4: different things that are good, right because even scaling efficiency

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Speaker 4: for sustainability can come with you know, you can have

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Speaker 4: that better on bigger operations. And so we love to

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Speaker 4: just hound that like big isn't bad and you really

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Speaker 4: need to just you know, understand the food operation before

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Speaker 4: you judge them and their practices. And it's interesting, you know,

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Speaker 4: going to myths that you kind of just want to

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Speaker 4: shake people about. I feel like we were been on

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Speaker 4: a pendulum swing and I'd be curious to see if

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Speaker 4: you've noticed this at all as a consumer.

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Speaker 2: But you know, ten years ago it was like the

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Speaker 2: vegan movement.

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Speaker 4: It was plant based and every you know, it was

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Speaker 4: just a very different conversation around the food. There was

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Speaker 4: a lot of like climate conversation about cattle killing the planet,

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Speaker 4: you know, methane, carbon footprint, all of that. And I

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Speaker 4: feel like when we are on podcasts three years ago,

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Speaker 4: those were the questions we were getting. People really wanted

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Speaker 4: to know, like what are cow is bad for the planet?

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Speaker 2: Do we need to sell eating meat?

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Speaker 4: And I don't we don't get that anymore. Really think

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Speaker 4: the pendulum has swung No, I think. I mean we're

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Speaker 4: in a proteins food landscape. Everyone is talking about protein,

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Speaker 4: everyone is talking about animal protein.

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Speaker 2: I think people have.

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Speaker 4: Come a long way and understanding how beneficial a cow

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Speaker 4: is for the planet, a grazing animal.

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Speaker 2: And so it's interesting.

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Speaker 4: I think one of those the big I want to

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Speaker 4: shake and say, you know, cattle are actually amazing for

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Speaker 4: the planet. I don't have to, you know, debunk that anymore.

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Speaker 3: I think we've I think, sorry and athlete to jump

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Speaker 3: in there, but I think for a lot of a

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Speaker 3: lot of my listeners and I completely agree with you

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Speaker 3: on the protein movement that has swung.

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Speaker 1: But still there is this big.

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Speaker 3: Chat about kais being bad for the planet and the

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Speaker 3: worst polluter are source of pollution on the planet. So

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Speaker 3: talk to us about what is actually the reality. And

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Speaker 3: you talked about how cars can be good. So taught

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Speaker 3: us through that a little bit. Just educate our listeners

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Speaker 3: on both sides of the story.

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Speaker 4: Sure, I'd love to so. Our ranch is actually a

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Speaker 4: really great example of this. We ranch in Nebraska, and

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Speaker 4: there is a very large portion of the straight state

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Speaker 4: called the Nebraska Sandhills. Not a lot of people know

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Speaker 4: about it. I mean I grew up in the US

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Speaker 4: and I had never even heard of this beautiful ecosystem,

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Speaker 4: but it really is. It is actually the world's largest,

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Speaker 4: most intact ecosystem. Still to this point it is just

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Speaker 4: lush rolling grasslands. I mean, it is beautiful, beautiful landscape

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Speaker 4: and it is that way because of a grazing animal. Right,

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Speaker 4: so it is not good. It is not good ground

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Speaker 4: for cropping. You would not be doing that. It is

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Speaker 4: truly meant for an animal to be out there grazing.

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Speaker 4: And when you have an animal grazing in grasslands like that,

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Speaker 4: it's part of you know, just a natural ecosystem cycle.

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Speaker 2: When you talk.

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Speaker 4: About regenerative agriculture and one of the most important things

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Speaker 4: we can be doing as ranchers and farmers for you know,

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Speaker 4: the land, the world, essentially the planet, it's soil health.

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Speaker 2: That's really what it comes down to.

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Speaker 4: Like when people are talking about regenerative practices and sustainability,

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Speaker 4: you can use all sorts of words, but at the

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Speaker 4: end of the day, usually what they're talking about is

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Speaker 4: like they're wanting to have the best soil health they

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Speaker 4: can have on their farm and ranch, and they're actually

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Speaker 4: like if you went through educational you know, a program

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Speaker 4: or curriculum, there are like five components to soil health,

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Speaker 4: and a grazing animal is one of them. I mean,

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Speaker 4: they're so beneficial when it comes to they're hoofprints, like

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Speaker 4: aerating the soil. Obviously, they're manure as natural fertilizers. You know,

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Speaker 4: they're mowing down on the grass, they're doing grazing. That

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Speaker 4: is really great. And so it's just when you have

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Speaker 4: a grazing animal in the right environment, you can truly

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Speaker 4: see how beneficial they are to all the different grasses,

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Speaker 4: the native grasslands, but also the different animals, Right, You're

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Speaker 4: going to have that thriving ecosystem where everything is just

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Speaker 4: working together.

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Speaker 3: And then I guess the contra to that is the

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Speaker 3: wide scaled monocropping that happens with these huge areas that

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Speaker 3: are you know, it's just one crop produced on them.

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Speaker 3: Talk about the effects of that on the environment, and

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Speaker 3: not just in terms of the soil health, but the

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Speaker 3: overall environment, insect populations, all of those sorts of things.

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Speaker 3: What's the things that we don't really think about as consumers.

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Speaker 4: Yeah, so I'm not like the best expert on this

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Speaker 4: because on our ranch we actually do minimal farming. You know,

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Speaker 4: we are very cattle heavy, and so we aren't planting

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Speaker 4: really anything like we don't I've never you know, driven

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Speaker 4: a tractor and planted anything into the ground. And so

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Speaker 4: I'm like, I'm just gonna, you know, coveyat this conversation

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Speaker 4: that I won't go probably too in deep on a

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Speaker 4: layer of my answer here, but you're absolutely right. And

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Speaker 4: I think that's one of the frustrating things is you know,

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Speaker 4: when you have people who are anti meat, a lot

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Speaker 4: of times they don't realize that, you know, the option

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Speaker 4: they are promoting is usually from a mono monoculture source.

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Speaker 4: And when we say monoculture, think of like when you

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Speaker 4: see rose and rows of corn, or you see rose

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Speaker 4: and rose.

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Speaker 2: It could even be rose and rose of strawberry.

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Speaker 4: It's essentially the same plant over and over and over

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Speaker 4: again a monoculture. And you're just you know, basically, the

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Speaker 4: lack of diversity is not good for the soil. You

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Speaker 4: really need the different You should be you know, doing

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Speaker 4: crop rotation. We should doing cover crops. Those are you know,

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Speaker 4: again going back to soil health. Those are some of

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Speaker 4: the practices that are good for soil health, and those

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Speaker 4: are some of the things that you can lose when

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Speaker 4: you're doing that monoculture farming.

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Speaker 3: Yeah, okay, and so getting getting back to the cattle farming,

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Speaker 3: what what are some of the improvements in sustainability that

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Speaker 3: you've seen over your time farming.

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Speaker 2: Like on our operations specific yes.

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Speaker 1: Or generally.

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Speaker 4: Yeah, you know, I mean I feel like so maybe

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Speaker 4: I'm struggling answer this question because I feel like, you know,

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Speaker 4: within again going back.

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Speaker 2: To you know, where we are right now in society.

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Speaker 4: The last five years, you've seen that surgence of the

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Speaker 4: word regenerative sustainability, like it's kind of like a new term, right, like, oh,

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Speaker 4: we've got regenerative farming before, and we've never really had that,

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Speaker 4: and that's not true, like farm I mean, we have

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Speaker 4: been planting cover crops on our operation for over thirty years, right,

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Speaker 4: So we were doing this practice a long long time

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Speaker 4: ago before people started just kind of finding out about

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Speaker 4: it and making a thing on social media within the

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Speaker 4: last five.

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Speaker 3: Could you explain, sorry for the uninitiated, what a cover

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Speaker 3: crop is.

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Speaker 4: Yeah, So, again, one of the things that's really really

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Speaker 4: good for the soil is you don't want it bear, right,

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Speaker 4: So you think of.

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Speaker 2: Like the dust bowl. Right, If you have that that.

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Speaker 4: Bare dirt that's just blowing in the wind and you're

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Speaker 4: losing those top layers of soil, it's not good for it.

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Speaker 4: So obviously you're not planting something all the time. You know,

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Speaker 4: you have planting season, harvest season, right, We're doing it

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Speaker 4: in seasons, and so in those off seasons, farmers will

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Speaker 4: put in what is a cover crop, and they'll use

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Speaker 4: it to cover the soil essentially and protect it in

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Speaker 4: the off season of when you're not actually.

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Speaker 3: For gotcha, you know, you know why this has not

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Speaker 3: clicked for me because about a month ago I went

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Speaker 3: to rural Victoria to do a talk and the guys

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Speaker 3: I was doing to talk for and they owned an

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Speaker 3: allied health business, but they also own a farm and

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Speaker 3: my plan was delayed for about five hours because there

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Speaker 3: was a massive dust storm. And when I got there

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Speaker 3: and the guy picked me up, he was the farmer,

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Speaker 3: and he said, yeah, that dust storm, that was my

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Speaker 3: top layer of soil getting taken up into the earth.

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Speaker 1: So obviously the weather in.

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Speaker 3: The season was a bad combination because he was trying

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Speaker 3: to get all the grass or the plant or whatever

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Speaker 3: it is, and that just came in and just blew

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Speaker 3: all of it away. So that's the value of the

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Speaker 3: cover crop then, right, So tell me this about the

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Speaker 3: actually I wanted to talk about. You were mentioned these

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Speaker 3: rails that go viral. Right, So some of the stuff

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Speaker 3: that I personally have seen in Australia is around American

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Speaker 3: cattle farming and you see miles and miles of these

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Speaker 3: massive feed lots with cais eating green and not a

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Speaker 3: single blade of grass around whatsoever.

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Speaker 1: Right, So taught me.

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Speaker 4: Through that, yep, yep, and so kind of you know,

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Speaker 4: earlier when I was talking about that grazing animal. You know.

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Speaker 4: That is why I say, when you have the cow

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Speaker 4: and the right environment, they're so beneficial. Because this kind

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Speaker 4: of comes the counter argument where people say, well, what

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Speaker 4: about when they're in you know, feed lots, right, they're

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Speaker 4: not doing some of those things that there's not grass there,

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Speaker 4: they're not out grazing.

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Speaker 2: And you're absolutely right.

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Speaker 4: So you know, there's pros and cons to the conventional scale,

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Speaker 4: you know, conventional model, let's say, of beef.

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Speaker 2: Production in the United States.

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Speaker 4: Those images are correct, that is, you know, probably a

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Speaker 4: feed lot that they are showing. They are going to

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Speaker 4: be animals that are kind of you know, more corraled.

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Speaker 4: They're going to be you know, closer, all in the

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Speaker 4: same vicinity, right, You're not out in pasture land at all.

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Speaker 2: That is what a feedlot's going to look like.

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Speaker 4: I think the interesting thing about the feedlot conversation that

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Speaker 4: is often missed in those reels and often missed in

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Speaker 4: those conversation is that the feed lot model in conventional

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Speaker 4: agriculture only takes place in the last few months of the.

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Speaker 1: Whole entire lice the finishing.

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Speaker 2: Absolutely yep.

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Speaker 4: So before that our ranches like ours, where cows are

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Speaker 4: out grazing. They are out on pasture. You know, the

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Speaker 4: mom and the caff are together. You know, they're consuming grass.

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Speaker 4: That is their diet. And that is how even in

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Speaker 4: the conventional scale of agriculture, that is how the beef

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Speaker 4: cycle begins and it goes up until you know, usually

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Speaker 4: a certain weight of the animal. And at that time

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Speaker 4: the farmer a rancher will then sell the animal off

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Speaker 4: to the feed lot and then they'll have that finishing

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Speaker 4: ration of grain here in the US because we like

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Speaker 4: that more mal or the animal. But it's usually only

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Speaker 4: for you know, three to four months, and then they go,

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Speaker 4: they're sold off to the processor.

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Speaker 3: So that so they sorry to jump in athlete to

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Speaker 3: they are completely different businesses, right, So there's the yeah, right, okay, gotcha.

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Speaker 4: So and that's interesting people don't understand that. So poultry,

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Speaker 4: chicken is what we call vertically integrated. So Tyson will

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Speaker 4: own the animal from the beginning to the end and

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Speaker 4: the farmer is almost actually contracting usually to Tyson. Same

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Speaker 4: with pork.

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Speaker 1: I'm sorry for our listeners in Australia.

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Speaker 3: Tyson, I believe is the biggest producer of chicken in

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Speaker 3: the United States, like the bohemous business.

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Speaker 4: Sorry, I thought maybe that would be a safe one

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Speaker 4: to use down there.

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Speaker 3: I don't, I guess I've heard of it and and

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Speaker 3: some some some other ones will, but I just wanted

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Speaker 3: to clarify that. So it's people listen thinking this is

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Speaker 3: one dude like Mike Tyson's cousin.

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Speaker 4: Oh no, no, not one dude, one big company.

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Speaker 2: Yeah.

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Speaker 4: So there, it's owned by you know, corporation, and the

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Speaker 4: former kind of is contracted by that corporation, and the

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Speaker 4: corporation owns the animal from the very beginning to the

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Speaker 4: very end.

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Speaker 2: That is not how the.

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Speaker 4: Beef industry is. The beef industry is segmented. So my

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Speaker 4: husband and I will own the animal at the very beginning,

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Speaker 4: and then we sell that to the feed lot. The

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Speaker 4: feed lot will own that animal, and then they sell

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Speaker 4: it to the packer, and then the packer owns it

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Speaker 4: before they sell it to the consumer. So it is segmented,

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Speaker 4: and I honestly don't ever think it will go as

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Speaker 4: vertically integrated as the other protein channels.

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Speaker 2: It's just not easy. Easy to do it.

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Speaker 4: In the beef industry because we're talking you know, chicken

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Speaker 4: life scale is like six weeks. You know, cow is

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Speaker 4: like twenty four months, right, So it's just they're just

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Speaker 4: completely different means of growing out an animal. Yeah.

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Speaker 3: Interesting, And so the TV series, right, how did the

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Speaker 3: idea come about to transform or to add on a

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Speaker 3: TV series to the podcast And what are you able

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Speaker 3: to do in the TV series that you're not able

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00:22:04,800 --> 00:22:07,520
Speaker 3: to do in the podcast in terms of educating listeners?

441
00:22:08,600 --> 00:22:10,880
Speaker 4: Yep, So our TV series is actually still in the

442
00:22:11,080 --> 00:22:14,160
Speaker 4: like pilot stage, but it came because when we were

443
00:22:14,200 --> 00:22:19,000
Speaker 4: talking about you know, food production. It's such a visual theme, right,

444
00:22:19,880 --> 00:22:22,800
Speaker 4: so being able to fully understand it's like you can

445
00:22:22,880 --> 00:22:26,240
Speaker 4: talk about it and kind of describe it, but when

446
00:22:26,280 --> 00:22:28,159
Speaker 4: you get out there and you actually see some of

447
00:22:28,160 --> 00:22:30,919
Speaker 4: the methods that people are using to produce and grow food,

448
00:22:31,440 --> 00:22:33,560
Speaker 4: it just like you said earlier, it clicks. You know,

449
00:22:33,640 --> 00:22:36,280
Speaker 4: you just have much much better picture of what it

450
00:22:36,320 --> 00:22:38,359
Speaker 4: takes and how people are doing it. And so we

451
00:22:38,440 --> 00:22:41,320
Speaker 4: knew we wanted to take you know, that verbal conversation

452
00:22:41,400 --> 00:22:44,320
Speaker 4: we were having in people's ears through the podcast and

453
00:22:44,400 --> 00:22:47,080
Speaker 4: somehow bring it to them for a visual component where

454
00:22:47,320 --> 00:22:50,480
Speaker 4: instead of us talking about, you know, interviewing the potato

455
00:22:50,520 --> 00:22:52,800
Speaker 4: farmer and saying like this is how we do it,

456
00:22:53,000 --> 00:22:55,800
Speaker 4: you know this is what's not true. This is what's true.

457
00:22:56,359 --> 00:22:58,080
Speaker 4: We could actually go out into the field and we

458
00:22:58,080 --> 00:22:59,960
Speaker 4: could bring people along and they could see the equips

459
00:23:00,080 --> 00:23:01,760
Speaker 4: and they could see the soil, they could meet the

460
00:23:01,800 --> 00:23:04,240
Speaker 4: farmer and just have it's almost, you know, one layer

461
00:23:04,320 --> 00:23:06,200
Speaker 4: deeper of that connection to food for people.

462
00:23:06,760 --> 00:23:11,679
Speaker 3: So let's not talk about post food production and getting

463
00:23:11,680 --> 00:23:15,919
Speaker 3: in into supermarkets and food labels because I know you

464
00:23:15,960 --> 00:23:18,240
Speaker 3: guys focus a for a bit on food labels.

465
00:23:19,320 --> 00:23:24,000
Speaker 4: Yeah, I have a love hate relationship with food labels

466
00:23:24,240 --> 00:23:26,840
Speaker 4: because I think they're kind of right now, at least

467
00:23:26,840 --> 00:23:29,280
Speaker 4: where we are in society. They're a huge disservice to

468
00:23:29,320 --> 00:23:32,359
Speaker 4: people who are trying to just grocery shop at the

469
00:23:32,440 --> 00:23:34,560
Speaker 4: end of the day. I think they started out with

470
00:23:34,640 --> 00:23:37,720
Speaker 4: like really good intentions of people being like, I need

471
00:23:37,760 --> 00:23:40,120
Speaker 4: to know what is on this package of beef, how

472
00:23:40,200 --> 00:23:42,200
Speaker 4: was it raised? How you know which package do I

473
00:23:42,280 --> 00:23:44,440
Speaker 4: choose in the grocery store, And so it makes sense

474
00:23:44,560 --> 00:23:47,240
Speaker 4: that we put a food label on there and we explain,

475
00:23:47,720 --> 00:23:50,359
Speaker 4: you know, what that food product is and why you

476
00:23:50,359 --> 00:23:51,040
Speaker 4: should choose it.

477
00:23:51,920 --> 00:23:53,920
Speaker 2: But I feel pretty strongly and I feel like we.

478
00:23:53,920 --> 00:23:55,679
Speaker 4: End up having this conversation quite a bit on our

479
00:23:55,720 --> 00:23:59,959
Speaker 4: podcast just because it is so relevant today with different

480
00:24:00,040 --> 00:24:03,400
Speaker 4: and I don't know, conversations I guess around the food landscape.

481
00:24:04,119 --> 00:24:05,080
Speaker 2: But food labels have.

482
00:24:05,080 --> 00:24:08,800
Speaker 4: Really become, you know, a marketing scheme almost by companies

483
00:24:08,880 --> 00:24:11,240
Speaker 4: of how can we just get people to choose our product.

484
00:24:11,800 --> 00:24:15,080
Speaker 2: There's a lot of greenwashing with labels that are really frustrating.

485
00:24:16,040 --> 00:24:19,320
Speaker 4: You can use labels and words and terms on products

486
00:24:19,359 --> 00:24:22,280
Speaker 4: that aren't federally regulated. Right, so you're you think you're

487
00:24:22,320 --> 00:24:24,640
Speaker 4: getting a better product. You're going to put money into

488
00:24:24,640 --> 00:24:26,879
Speaker 4: that premium product you think you're getting, but it's not

489
00:24:26,920 --> 00:24:30,520
Speaker 4: even you know, all natural not regulated, family raise not regulated.

490
00:24:30,560 --> 00:24:33,959
Speaker 4: Like there's all these little fancy words that these marketers.

491
00:24:33,960 --> 00:24:37,320
Speaker 4: It's truly the marketing company of the the marketing team

492
00:24:37,400 --> 00:24:39,240
Speaker 4: of the company sitting down and saying, how can we

493
00:24:39,280 --> 00:24:42,159
Speaker 4: make our package look pretty? Use words that connect with

494
00:24:42,200 --> 00:24:45,360
Speaker 4: the consumer to get them to choose ours. And it's

495
00:24:45,400 --> 00:24:47,720
Speaker 4: just really really frustrating because people's dollars are going to

496
00:24:47,760 --> 00:24:50,120
Speaker 4: something that really isn't even different if you did package

497
00:24:50,119 --> 00:24:51,000
Speaker 4: AVer's package beach.

498
00:24:51,160 --> 00:24:53,399
Speaker 3: So give me some of the good, the bad, and

499
00:24:53,440 --> 00:24:57,600
Speaker 3: the ugly that you see on food packages, right, So

500
00:24:57,640 --> 00:24:59,080
Speaker 3: what's what's the.

501
00:24:59,040 --> 00:25:01,560
Speaker 1: Benefit of them to consumers.

502
00:25:01,640 --> 00:25:04,720
Speaker 4: And the good and that's the that's the problem too,

503
00:25:04,760 --> 00:25:07,200
Speaker 4: because there are some that I'm like, if you care

504
00:25:07,240 --> 00:25:10,359
Speaker 4: about your food, you know this is you need to

505
00:25:10,359 --> 00:25:13,600
Speaker 4: look at the labels, right. I always say here, here's

506
00:25:13,640 --> 00:25:16,560
Speaker 4: what I'll start with. I always say, in my personal opinion,

507
00:25:16,640 --> 00:25:19,240
Speaker 4: if you care about your food and you really want

508
00:25:19,280 --> 00:25:20,600
Speaker 4: to know how it was made, and you want to

509
00:25:20,600 --> 00:25:22,840
Speaker 4: try and get the best food product you can, and

510
00:25:22,880 --> 00:25:25,679
Speaker 4: you have the financial means to do that, that is

511
00:25:25,680 --> 00:25:28,080
Speaker 4: when you're going to go direct to the farmer ranch, right,

512
00:25:28,160 --> 00:25:30,600
Speaker 4: So buy your meat from a rancher online, go to

513
00:25:30,680 --> 00:25:33,640
Speaker 4: your farmer's market. You know you can pay that little

514
00:25:33,680 --> 00:25:36,480
Speaker 4: bit of difference to skip all the middleman that you

515
00:25:36,480 --> 00:25:38,959
Speaker 4: know cheapens our food a little bit, and get it

516
00:25:39,000 --> 00:25:43,399
Speaker 4: directly from the food source, because that's the best way

517
00:25:43,480 --> 00:25:47,000
Speaker 4: to get the product that you know how it was

518
00:25:47,080 --> 00:25:50,639
Speaker 4: raised and raised in the manner you care about. GMOs

519
00:25:50,680 --> 00:25:52,800
Speaker 4: is a really frustrating one for me because you'll see

520
00:25:53,000 --> 00:25:56,000
Speaker 4: not that it's like, again, it's a helpful label. There

521
00:25:56,040 --> 00:25:58,760
Speaker 4: are GMOs, but I think there's only eleven or there

522
00:25:58,920 --> 00:26:00,560
Speaker 4: is either eleven or thirteen GMOs.

523
00:26:00,600 --> 00:26:00,840
Speaker 1: That's it.

524
00:26:00,880 --> 00:26:04,639
Speaker 4: Those are the only GMO crops that exist, and so

525
00:26:04,640 --> 00:26:06,359
Speaker 4: if you want to avoid those, it's good to know.

526
00:26:06,840 --> 00:26:10,640
Speaker 4: I want a non GMO. I'm trying to even think

527
00:26:10,680 --> 00:26:11,960
Speaker 4: of what the list is.

528
00:26:12,800 --> 00:26:14,840
Speaker 1: It could be so beans or something like that.

529
00:26:14,760 --> 00:26:17,000
Speaker 2: Right, yeah, I don't I don't let me see.

530
00:26:17,119 --> 00:26:19,400
Speaker 1: But but for but for the most.

531
00:26:19,160 --> 00:26:21,640
Speaker 4: Part, they're just putting non GMO and everything because it is.

532
00:26:22,520 --> 00:26:26,480
Speaker 4: But it's it's tricking people to think that if they

533
00:26:26,520 --> 00:26:29,399
Speaker 4: don't get the product that has non GM on it,

534
00:26:29,440 --> 00:26:30,800
Speaker 4: then the other one has GEMO And it's like that

535
00:26:30,840 --> 00:26:33,199
Speaker 4: doesn't even exist. There isn't an even a GMO tomato.

536
00:26:33,280 --> 00:26:35,080
Speaker 4: Tomatoes is a good one. There are not There are

537
00:26:35,119 --> 00:26:38,119
Speaker 4: no GMO tomatoes. So you don't need to look or

538
00:26:38,200 --> 00:26:42,159
Speaker 4: pay for a non GMO tomato because it doesn't exist.

539
00:26:42,200 --> 00:26:44,600
Speaker 4: And so I think that's like an abuse of the

540
00:26:44,720 --> 00:26:48,639
Speaker 4: labeling system where people are very afraid. Speaking to dairy

541
00:26:48,800 --> 00:26:51,320
Speaker 4: Tarro would probably bring this up, but I don't know

542
00:26:51,320 --> 00:26:54,800
Speaker 4: if rBST is like a concern down in Australia.

543
00:26:54,840 --> 00:26:58,639
Speaker 3: No, don't even tell us what it is, Okay, So

544
00:26:58,880 --> 00:27:02,640
Speaker 3: it is very rare in the US around the dairy industry.

545
00:27:02,680 --> 00:27:04,480
Speaker 2: People are very fearful of it.

546
00:27:05,280 --> 00:27:07,280
Speaker 4: Consumers are they want to make sure they get a

547
00:27:07,320 --> 00:27:10,400
Speaker 4: dairy product that says non you know, no RBS tree

548
00:27:11,240 --> 00:27:12,560
Speaker 4: on the outside of the package.

549
00:27:12,920 --> 00:27:13,680
Speaker 2: What it is is.

550
00:27:13,640 --> 00:27:16,720
Speaker 4: A hormone that the dairy industry, I don't know rolled

551
00:27:16,720 --> 00:27:18,760
Speaker 4: out thirty years ago. I think it was like in

552
00:27:18,800 --> 00:27:21,879
Speaker 4: the seventies or eighties, and very quickly when it was

553
00:27:22,000 --> 00:27:24,639
Speaker 4: rolled out, dairy pharmas realized they didn't like it, and

554
00:27:24,680 --> 00:27:27,040
Speaker 4: consumers said like, we don't want this, and so the

555
00:27:27,119 --> 00:27:30,159
Speaker 4: dairy industry stopped using it. It is like currently not

556
00:27:30,320 --> 00:27:32,480
Speaker 4: in practice right now in the United States, but you

557
00:27:32,520 --> 00:27:36,840
Speaker 4: will still see no rBST, not rBST tree to cattle

558
00:27:37,280 --> 00:27:39,160
Speaker 4: on you know, dairy products everywhere.

559
00:27:39,160 --> 00:27:40,840
Speaker 2: Like it's still being marketed.

560
00:27:40,440 --> 00:27:42,840
Speaker 4: Around because people think if they don't get the cart

561
00:27:42,840 --> 00:27:46,200
Speaker 4: and that says not no rBST, that it's in there,

562
00:27:46,200 --> 00:27:48,119
Speaker 4: and it's like it's not even in practice, right.

563
00:27:48,040 --> 00:27:50,600
Speaker 2: So I just think we really need to.

564
00:27:52,280 --> 00:27:54,280
Speaker 4: Have some which is really hard because then you get

565
00:27:54,280 --> 00:27:58,359
Speaker 4: into the conversation of governmental regulation. But there needs to

566
00:27:58,400 --> 00:28:01,040
Speaker 4: be regulation around these food label because we need to

567
00:28:01,080 --> 00:28:04,320
Speaker 4: get the ones off that are just like green Washington

568
00:28:04,359 --> 00:28:08,639
Speaker 4: consumers and go back to beneficial ones that are actually

569
00:28:08,720 --> 00:28:11,080
Speaker 4: you know, practical differences that you should be putting your

570
00:28:11,080 --> 00:28:12,080
Speaker 4: dollars towards.

571
00:28:11,960 --> 00:28:16,960
Speaker 3: Yeah, yeah, absolutely. And the government regulation thing is interesting, right.

572
00:28:17,680 --> 00:28:20,000
Speaker 3: I don't know if you have it over in the States,

573
00:28:20,040 --> 00:28:24,080
Speaker 3: but over here there is a star system that goes

574
00:28:24,119 --> 00:28:29,480
Speaker 3: onto products and that star system, so I'll give you

575
00:28:29,520 --> 00:28:34,399
Speaker 3: an example, right, So there is a breakfast cereal over

576
00:28:34,440 --> 00:28:38,320
Speaker 3: here that has four and a half stars on it

577
00:28:39,320 --> 00:28:43,400
Speaker 3: and it got the I think it was that the

578
00:28:43,440 --> 00:28:46,120
Speaker 3: fourth star, or it went from three to four and

579
00:28:46,160 --> 00:28:51,320
Speaker 3: a half because they reduced the sugar in the content

580
00:28:51,400 --> 00:28:55,040
Speaker 3: from thirty two grams per hundred grams to twenty nine

581
00:28:55,120 --> 00:28:56,480
Speaker 3: grams per hundred grams.

582
00:28:56,600 --> 00:28:58,480
Speaker 1: Right. And the other.

583
00:28:58,360 --> 00:29:02,640
Speaker 3: Misleading thing about that star is that it is comparing

584
00:29:02,960 --> 00:29:07,160
Speaker 3: all foods in a category against each other and not

585
00:29:07,480 --> 00:29:10,000
Speaker 3: against all foods. So people look at and they'll look

586
00:29:10,040 --> 00:29:13,440
Speaker 3: at certain breakfast cereals and I'll have four stars, yet

587
00:29:13,480 --> 00:29:15,400
Speaker 3: it's nearly thirty percent sugar.

588
00:29:15,720 --> 00:29:15,920
Speaker 1: Right.

589
00:29:16,480 --> 00:29:21,480
Speaker 3: That's the issue when big food then lobbies the government

590
00:29:21,760 --> 00:29:25,520
Speaker 3: around these And I'm sure you'll have seen similar things

591
00:29:25,600 --> 00:29:26,920
Speaker 3: in the United States.

592
00:29:26,640 --> 00:29:28,680
Speaker 2: Right, Yep, yep.

593
00:29:28,720 --> 00:29:30,960
Speaker 4: We actually covered it on the podcast because there was

594
00:29:30,960 --> 00:29:33,120
Speaker 4: was going viral. You know, there were reels being made

595
00:29:33,120 --> 00:29:35,760
Speaker 4: about it and was talked about online that you know,

596
00:29:36,760 --> 00:29:39,200
Speaker 4: it wasn't lucky Charms, but they were saying, like, you know,

597
00:29:39,240 --> 00:29:41,360
Speaker 4: they were using lucky Charms in place of it to

598
00:29:41,400 --> 00:29:45,320
Speaker 4: make that you know, clickbait sound bite. But they that cereal.

599
00:29:45,440 --> 00:29:47,520
Speaker 4: So let's say the lucky Charm cereal had a better

600
00:29:47,640 --> 00:29:50,800
Speaker 4: rating than beef, and so they were like, you know,

601
00:29:50,880 --> 00:29:53,480
Speaker 4: lucky Charms is more healthier for you than a steak, right,

602
00:29:53,520 --> 00:29:56,000
Speaker 4: And so yeah, you don't again a consumer, I just

603
00:29:56,000 --> 00:29:58,440
Speaker 4: feel I just my heart really goes out to consumers.

604
00:29:59,000 --> 00:30:00,360
Speaker 4: One thing to Tarr and I talk about a lot

605
00:30:00,360 --> 00:30:02,560
Speaker 4: on the podcast is that like when you're in the

606
00:30:03,120 --> 00:30:07,640
Speaker 4: industry of raising food agriculture, you have a trust built

607
00:30:07,640 --> 00:30:10,440
Speaker 4: into the system of food and a little bit obviously

608
00:30:10,720 --> 00:30:13,320
Speaker 4: you know more understanding of it than the general consumer

609
00:30:13,400 --> 00:30:16,480
Speaker 4: going into the grocery store. And so I feel so

610
00:30:17,480 --> 00:30:19,560
Speaker 4: I don't know, I just I hate thinking about the

611
00:30:19,560 --> 00:30:21,920
Speaker 4: consumers going in trying to make good choices, trying to

612
00:30:22,040 --> 00:30:24,520
Speaker 4: understand what that labels telling them what they should be

613
00:30:24,520 --> 00:30:27,040
Speaker 4: paying for, because I really think like the grocery stores

614
00:30:27,080 --> 00:30:29,480
Speaker 4: are just set up to make them fail when it

615
00:30:29,480 --> 00:30:31,480
Speaker 4: comes to trying to eat healthy on you know, a

616
00:30:31,520 --> 00:30:34,080
Speaker 4: limited budget, or whatever that looks like, just eat healthy

617
00:30:34,080 --> 00:30:36,360
Speaker 4: in general, it's just so confusing.

618
00:30:36,640 --> 00:30:39,440
Speaker 3: Yeah, And I think the thing that a lot of

619
00:30:39,440 --> 00:30:43,440
Speaker 3: people don't understand is that there is a lot of

620
00:30:43,920 --> 00:30:47,320
Speaker 3: ultra processed food products. Right I am, I'm on a

621
00:30:47,360 --> 00:30:51,600
Speaker 3: crusie against ultra processed food products. But not only are

622
00:30:51,600 --> 00:30:56,360
Speaker 3: they ridiculously unhealthy, but the reason or one of the

623
00:30:56,400 --> 00:30:59,320
Speaker 3: reasons why so much of them are consumed. And I

624
00:30:59,360 --> 00:31:02,560
Speaker 3: know in in the United States it's about sixty six

625
00:31:02,600 --> 00:31:05,440
Speaker 3: percent of all calories consumed or from ultra processed foods.

626
00:31:05,960 --> 00:31:14,400
Speaker 3: These are processed at large scale industrial processing using food

627
00:31:14,560 --> 00:31:19,320
Speaker 3: substances and food buy products that may already exist in

628
00:31:19,360 --> 00:31:24,760
Speaker 3: the food chain, and they're highly profitable for the organizations

629
00:31:25,080 --> 00:31:28,720
Speaker 3: and they're also highly profitable for the supermarkets, so they

630
00:31:28,800 --> 00:31:33,400
Speaker 3: get lots of shelf space where people are buying, and

631
00:31:33,440 --> 00:31:36,600
Speaker 3: then there's these misleading food labels on them that people

632
00:31:36,640 --> 00:31:40,840
Speaker 3: actually think they're healthy and they're just buying ultra processed

633
00:31:40,880 --> 00:31:42,800
Speaker 3: shit that isn't real food.

634
00:31:44,360 --> 00:31:46,680
Speaker 4: Yeah, So I have hope I can remember all three

635
00:31:46,720 --> 00:31:48,240
Speaker 4: things I want to say about this that you just

636
00:31:48,280 --> 00:31:51,200
Speaker 4: because they're kind of different talking points, but that brings

637
00:31:51,200 --> 00:31:52,880
Speaker 4: me to you know, going back to labels that are

638
00:31:52,880 --> 00:31:55,240
Speaker 4: frustrating to me. Organic is one of those because you

639
00:31:55,240 --> 00:31:57,720
Speaker 4: will see a lot of people say, you can only

640
00:31:57,760 --> 00:31:59,760
Speaker 4: eat organic, you have to look for an organic label,

641
00:31:59,800 --> 00:32:02,840
Speaker 4: and it's like an organic granola bar is going to

642
00:32:02,880 --> 00:32:06,800
Speaker 4: be worse for you that processed organic. You know, it's organic,

643
00:32:06,840 --> 00:32:08,680
Speaker 4: but it's a processed food. It's going to be worse

644
00:32:08,720 --> 00:32:10,360
Speaker 4: for you than it worse for you than if you

645
00:32:10,400 --> 00:32:13,680
Speaker 4: went and just bought the non organic strawberries, blueberries and

646
00:32:13,760 --> 00:32:14,320
Speaker 4: ground beef.

647
00:32:14,440 --> 00:32:14,680
Speaker 2: You know.

648
00:32:14,960 --> 00:32:17,440
Speaker 4: So I really hate when people get so hung up

649
00:32:17,440 --> 00:32:21,240
Speaker 4: on that organic label because I believe, personally my philosophy

650
00:32:21,280 --> 00:32:23,640
Speaker 4: is a whole food diet, right, I agree with you,

651
00:32:23,720 --> 00:32:26,720
Speaker 4: like I think that like we have a battle and

652
00:32:26,760 --> 00:32:29,920
Speaker 4: a problem with ultra processed food, which is my second point.

653
00:32:30,960 --> 00:32:34,040
Speaker 4: Maha make America Healthy Again is quite a popular thing

654
00:32:34,120 --> 00:32:36,800
Speaker 4: here in the United States. I don't know, you know,

655
00:32:36,960 --> 00:32:39,760
Speaker 4: how okay, how much of your you know, listeners will

656
00:32:39,800 --> 00:32:42,280
Speaker 4: be familiar with that, but pros and cons to it.

657
00:32:42,320 --> 00:32:44,040
Speaker 4: But one of the things I do love that I

658
00:32:44,040 --> 00:32:48,600
Speaker 4: think the Maha conversation, the Maha movement kind of brought

659
00:32:48,680 --> 00:32:51,800
Speaker 4: to light for people to help them understand is that

660
00:32:51,920 --> 00:32:57,360
Speaker 4: the person the potato farmer is not responsible for the

661
00:32:57,440 --> 00:33:00,880
Speaker 4: lays the potato. Yes, And I think before that you

662
00:33:01,040 --> 00:33:04,960
Speaker 4: saw that as kind of one problem, and now I

663
00:33:04,960 --> 00:33:08,480
Speaker 4: think people are realizing there's there's two processes. There's two

664
00:33:08,600 --> 00:33:11,120
Speaker 4: there's two, you know, there's the farmer and then there's

665
00:33:11,160 --> 00:33:13,960
Speaker 4: that everything that happens to the food afterward. And a

666
00:33:14,000 --> 00:33:16,680
Speaker 4: lot of our problem isn't actually with how the farmer

667
00:33:16,760 --> 00:33:20,040
Speaker 4: is growing things like you know, yes, we can always

668
00:33:20,040 --> 00:33:22,000
Speaker 4: do better on agriculture, and yes, we're always trying to

669
00:33:22,040 --> 00:33:24,640
Speaker 4: do better, but a lot of the problems we're seeing

670
00:33:24,680 --> 00:33:26,920
Speaker 4: with like the health and the food system is in

671
00:33:26,960 --> 00:33:30,440
Speaker 4: that those manufacturing steps of getting that ultra process food.

672
00:33:30,480 --> 00:33:32,680
Speaker 4: And so it has been nice to kind of see

673
00:33:32,680 --> 00:33:37,680
Speaker 4: the farming agriculture portion pulled out of conversation. Yes, and

674
00:33:37,720 --> 00:33:41,440
Speaker 4: people more going for the food manufacturers, as you said,

675
00:33:41,440 --> 00:33:43,560
Speaker 4: are putting in those ultra process steps that are doing

676
00:33:43,640 --> 00:33:47,200
Speaker 4: all the you know, preservatives and additives that people don't want,

677
00:33:48,200 --> 00:33:50,320
Speaker 4: you know, that's not happening on the farm. And so

678
00:33:50,440 --> 00:33:52,800
Speaker 4: that has been like I think, a really positive thing

679
00:33:52,840 --> 00:33:54,200
Speaker 4: to come out of the Maha movement.

680
00:33:54,320 --> 00:33:58,240
Speaker 1: Yeah, and it is interesting the Maha movement.

681
00:33:58,280 --> 00:34:00,840
Speaker 3: I mean that the Obviously there's a whole heap of

682
00:34:01,080 --> 00:34:05,840
Speaker 3: controversy around Kennedy and on different things, But the thing

683
00:34:05,880 --> 00:34:09,640
Speaker 3: that I was excited about is that he is anti

684
00:34:09,920 --> 00:34:14,280
Speaker 3: ultra process food and there is just I think people

685
00:34:14,320 --> 00:34:20,040
Speaker 3: don't realize how much of their normal shopping basket is

686
00:34:20,239 --> 00:34:23,080
Speaker 3: just really not real food at all.

687
00:34:23,640 --> 00:34:25,799
Speaker 1: And there is such.

688
00:34:25,640 --> 00:34:29,640
Speaker 3: A strong link now, such strong evidence between the consumption

689
00:34:29,880 --> 00:34:34,160
Speaker 3: of ultra processed foods and a ridiculous amount of poor

690
00:34:34,160 --> 00:34:41,240
Speaker 3: health outcomes, everything from depression, anxiety, obesity, diabetes, cardiovascular disease,

691
00:34:41,880 --> 00:34:46,080
Speaker 3: and and you know, my general overview for people guidance

692
00:34:46,120 --> 00:34:49,560
Speaker 3: around diet is to eat a low hitchy diet, which

693
00:34:49,600 --> 00:34:54,040
Speaker 3: means low human interference and and and eat mostly food

694
00:34:54,080 --> 00:34:56,759
Speaker 3: that you can see has been alive recently. It's either

695
00:34:56,840 --> 00:34:58,920
Speaker 3: walked around on two or four legs, grown out of

696
00:34:58,960 --> 00:35:01,880
Speaker 3: the ground or off of bout and it's been minimally

697
00:35:01,920 --> 00:35:06,399
Speaker 3: processed by humans. But there's just huge amounts of our

698
00:35:06,440 --> 00:35:09,239
Speaker 3: food that do not fit into that category right now.

699
00:35:10,280 --> 00:35:11,160
Speaker 2: Mhmm. Yeah.

700
00:35:11,160 --> 00:35:12,320
Speaker 4: And one of the things we talked about on the

701
00:35:12,360 --> 00:35:15,680
Speaker 4: podcast too is how we know this but you know

702
00:35:15,760 --> 00:35:16,920
Speaker 4: all that the.

703
00:35:18,360 --> 00:35:19,560
Speaker 2: Processing happened to it.

704
00:35:19,560 --> 00:35:22,839
Speaker 4: It is chemically designed to be a yes to, you know,

705
00:35:22,920 --> 00:35:24,759
Speaker 4: for us, and it is like it's like, you know,

706
00:35:24,920 --> 00:35:26,600
Speaker 4: that's why I'm like, we just can't buy chips for

707
00:35:26,640 --> 00:35:28,680
Speaker 4: our house because if we do, we eat the whole

708
00:35:28,719 --> 00:35:31,920
Speaker 4: bag of chips. Right. It's like it's there's the bliss

709
00:35:32,000 --> 00:35:35,520
Speaker 4: point between the carbohydrates, the sugar, and the foot yes

710
00:35:35,800 --> 00:35:38,520
Speaker 4: to chemically make our bodies just want more and more

711
00:35:38,560 --> 00:35:41,399
Speaker 4: and more. And so it's yeah, it's it's it's you're

712
00:35:41,480 --> 00:35:43,480
Speaker 4: up against a lot because it's like, you know they're

713
00:35:43,520 --> 00:35:47,200
Speaker 4: bad for you, but you know chemically you want them.

714
00:35:47,239 --> 00:35:49,560
Speaker 4: And one thing I don't think a lot of people

715
00:35:49,600 --> 00:35:54,160
Speaker 4: recognize either, is that those big companies they're paying for

716
00:35:54,440 --> 00:35:56,440
Speaker 4: in the grocery store, at least here in the United States,

717
00:35:56,800 --> 00:35:59,960
Speaker 4: you can pay for you know, your placement. I guess

718
00:36:00,080 --> 00:36:03,560
Speaker 4: you're where you're at in the grocery store, and you know,

719
00:36:03,640 --> 00:36:06,719
Speaker 4: the the ultra process foods, the big companies, the Pepsi Co,

720
00:36:07,239 --> 00:36:09,760
Speaker 4: the kel Loogs, the general mills, those are the people

721
00:36:09,760 --> 00:36:11,239
Speaker 4: that are going to be able to pay to put

722
00:36:11,320 --> 00:36:14,400
Speaker 4: their ultra processed foods right where the consumer are, right

723
00:36:14,440 --> 00:36:16,160
Speaker 4: at the checkout. I was right on the ends, like

724
00:36:16,239 --> 00:36:17,960
Speaker 4: right when you walk in the grocery store, the big

725
00:36:18,239 --> 00:36:20,480
Speaker 4: you know, at least in our American grocery stores, you'll

726
00:36:20,480 --> 00:36:22,440
Speaker 4: have a big food landscape at the beginning, you know,

727
00:36:22,520 --> 00:36:27,280
Speaker 4: and it's like the small farmer or the whole food,

728
00:36:27,400 --> 00:36:29,920
Speaker 4: you know, they're not getting that placement.

729
00:36:29,960 --> 00:36:32,080
Speaker 2: It's the ultra processed food that's getting that that.

730
00:36:32,520 --> 00:36:36,040
Speaker 3: This is a really important point for people to understand

731
00:36:36,400 --> 00:36:40,840
Speaker 3: is around product placement. And I actually worked with a

732
00:36:40,880 --> 00:36:44,239
Speaker 3: company in New Zealand who they made They made brand right,

733
00:36:44,280 --> 00:36:47,000
Speaker 3: but I was working with their leadership team and they

734
00:36:47,040 --> 00:36:50,040
Speaker 3: were walking through a problem that there was a big

735
00:36:50,080 --> 00:36:53,880
Speaker 3: supermarket over there. And this maybe opens up a conversation

736
00:36:54,000 --> 00:36:58,520
Speaker 3: about the supermarkets and the buyers and their influence on

737
00:36:58,640 --> 00:37:03,640
Speaker 3: the manufacturers and the farmers as well. But basically, the

738
00:37:03,680 --> 00:37:06,920
Speaker 3: big supermarkets had gone to them and said, we want

739
00:37:07,120 --> 00:37:10,520
Speaker 3: a white loaf to be able to sell at less

740
00:37:10,520 --> 00:37:14,239
Speaker 3: than a dollar, and we want you to create that

741
00:37:14,640 --> 00:37:18,719
Speaker 3: for us our own brand for the supermarket. And if

742
00:37:18,760 --> 00:37:21,600
Speaker 3: you do that, if you will will create that for us,

743
00:37:21,719 --> 00:37:26,480
Speaker 3: we will give your other products price placement right. And

744
00:37:26,560 --> 00:37:29,120
Speaker 3: they were having to then make breads, so there was

745
00:37:29,160 --> 00:37:31,400
Speaker 3: this big discussion do we do it or do we not?

746
00:37:31,640 --> 00:37:33,200
Speaker 1: Because if we do it.

747
00:37:33,239 --> 00:37:36,319
Speaker 3: We're actually making bread for the supermarket and selling it

748
00:37:36,360 --> 00:37:40,120
Speaker 3: at a loss so that we can get our other products,

749
00:37:40,800 --> 00:37:44,320
Speaker 3: premium products placed at the ends and at eye level

750
00:37:44,480 --> 00:37:47,680
Speaker 3: and all of this stuff. So talk to us about

751
00:37:47,800 --> 00:37:54,600
Speaker 3: some of the shenanigans that both the supermarkets and those

752
00:37:54,640 --> 00:37:58,520
Speaker 3: ones that are further down the track, and what sort

753
00:37:58,560 --> 00:38:02,000
Speaker 3: of practices and negative influences they have around pricing and

754
00:38:02,040 --> 00:38:03,720
Speaker 3: manufacturing and all sorts of stuff.

755
00:38:04,920 --> 00:38:06,880
Speaker 4: Yeah, you know, one thing that I guess comes to

756
00:38:06,920 --> 00:38:08,920
Speaker 4: mind for me again because it's a little out of

757
00:38:08,920 --> 00:38:11,400
Speaker 4: this is a little out of my wheelhouse. But I recall,

758
00:38:11,800 --> 00:38:14,160
Speaker 4: oh gosh, it was a while ago, probably six seven

759
00:38:14,160 --> 00:38:16,160
Speaker 4: months ago, on the podcast we were actually talking about

760
00:38:16,200 --> 00:38:18,680
Speaker 4: asparagus because there was an article that came out talking

761
00:38:18,680 --> 00:38:22,719
Speaker 4: about the decline of the sparagus industry in California, you know,

762
00:38:22,719 --> 00:38:24,560
Speaker 4: and we're not growing asparagus in like a ton of

763
00:38:24,600 --> 00:38:27,360
Speaker 4: states in the United States, right, and so you know,

764
00:38:28,040 --> 00:38:31,719
Speaker 4: that article really highlighted how the declining industry in California

765
00:38:31,800 --> 00:38:34,719
Speaker 4: is really going to if we lose that, right, we're

766
00:38:34,760 --> 00:38:37,160
Speaker 4: going to be losing a main source of asparagus growth

767
00:38:37,160 --> 00:38:39,440
Speaker 4: at least if you want you know, USA product grown,

768
00:38:40,560 --> 00:38:42,799
Speaker 4: and part of it was that they had conversations about

769
00:38:42,840 --> 00:38:46,760
Speaker 4: the grocery store who they have market you know, margins

770
00:38:46,760 --> 00:38:49,040
Speaker 4: they need to hit as well profit loss. And it's

771
00:38:49,080 --> 00:38:52,320
Speaker 4: like this actually kind of segues an entire different conversation

772
00:38:52,400 --> 00:38:54,960
Speaker 4: that maybe want to go into. But basically, what was

773
00:38:54,960 --> 00:38:59,479
Speaker 4: happening in California is that Mexico could grow asparagus much

774
00:38:59,480 --> 00:39:02,560
Speaker 4: more a than they could here in the United States,

775
00:39:02,600 --> 00:39:04,600
Speaker 4: and so we were getting edged out by all the

776
00:39:04,640 --> 00:39:07,720
Speaker 4: importations that were coming in for Mexico by the grocery stores.

777
00:39:08,040 --> 00:39:09,959
Speaker 4: But at the end of the day, the grocery store had,

778
00:39:10,000 --> 00:39:12,799
Speaker 4: you know, product margins that they had to hit, and

779
00:39:12,840 --> 00:39:14,720
Speaker 4: so they were going to opt to go for Mexico

780
00:39:14,800 --> 00:39:18,040
Speaker 4: instead of the USA California ground. And so it was

781
00:39:18,080 --> 00:39:20,520
Speaker 4: this whole kind of chicken before the egg. But essentially

782
00:39:20,560 --> 00:39:22,840
Speaker 4: it was a cycle of like, if this continues to happen,

783
00:39:23,280 --> 00:39:25,839
Speaker 4: we're going to see these farmers who cannot afford to

784
00:39:26,080 --> 00:39:27,040
Speaker 4: continue to grow.

785
00:39:26,840 --> 00:39:33,040
Speaker 3: Asparagus, and that does open up by a conversation around sustainability,

786
00:39:33,280 --> 00:39:36,000
Speaker 3: right so, and I get a little bit frustrated about

787
00:39:36,000 --> 00:39:40,520
Speaker 3: this conversation, particularly for people who are in the anti

788
00:39:40,600 --> 00:39:44,960
Speaker 3: meat movement and talk about the impact on the environment,

789
00:39:45,160 --> 00:39:49,040
Speaker 3: but then they're eating grapes in Australia that are produced

790
00:39:49,040 --> 00:39:53,400
Speaker 3: in the USA or Israel that are have been flown here,

791
00:39:53,520 --> 00:39:56,880
Speaker 3: and the amount of greenhouse gases that go into the

792
00:39:57,120 --> 00:40:02,279
Speaker 3: transport of food that's non local, well, it's just it's ridiculous.

793
00:40:01,760 --> 00:40:04,839
Speaker 4: Right, yep, yeah, it's I mean, you can think of

794
00:40:04,880 --> 00:40:07,880
Speaker 4: sustainability as like you know, prongs and different columns that

795
00:40:07,960 --> 00:40:08,680
Speaker 4: make up for it.

796
00:40:08,600 --> 00:40:10,719
Speaker 2: And eating seasonally eat is a huge one.

797
00:40:10,800 --> 00:40:13,360
Speaker 4: Right, So if we're having to import from you know,

798
00:40:13,360 --> 00:40:14,719
Speaker 4: at least here in the United States, a lot of

799
00:40:14,760 --> 00:40:18,080
Speaker 4: that out of season fruit vegetables are coming from Mexico, right,

800
00:40:18,080 --> 00:40:21,120
Speaker 4: our southern neighbors who can grow it year round where

801
00:40:21,120 --> 00:40:23,919
Speaker 4: we can't. Well, as you said, transportation costs all sorts

802
00:40:23,920 --> 00:40:26,760
Speaker 4: of different things. So eating out of season, eating locally

803
00:40:26,840 --> 00:40:30,000
Speaker 4: with the transportation causes another thing. A lot of people

804
00:40:30,440 --> 00:40:35,080
Speaker 4: aren't a again just generally you don't think of. But

805
00:40:35,200 --> 00:40:37,640
Speaker 4: we'll have this conversation we've talked about on the podcast before.

806
00:40:37,680 --> 00:40:41,520
Speaker 4: Because the EU, you know, has really strict regulations when

807
00:40:41,520 --> 00:40:44,359
Speaker 4: it comes to farming and especially methane reduction. Right, So

808
00:40:44,640 --> 00:40:46,520
Speaker 4: there's been a ton of articles come out how they're

809
00:40:46,520 --> 00:40:49,160
Speaker 4: pushing to you know, decrease cattle and cold cattle because

810
00:40:49,160 --> 00:40:51,360
Speaker 4: they're trying to hit their methane right for their green

811
00:40:51,719 --> 00:40:56,080
Speaker 4: climate number like whatever, you know. But it's like they'll

812
00:40:56,120 --> 00:41:01,359
Speaker 4: they'll restrict their farmers in their country through those policies

813
00:41:01,400 --> 00:41:06,120
Speaker 4: so that they can hit their methane measure, but they're

814
00:41:06,200 --> 00:41:10,600
Speaker 4: importing from other countries that don't have those sustainability regulations.

815
00:41:10,600 --> 00:41:15,200
Speaker 4: So essentially, what you're doing is offsetting the carbon impacts

816
00:41:15,280 --> 00:41:18,080
Speaker 4: or the methane impacts, the climate impacts, just as somewhere

817
00:41:18,120 --> 00:41:20,640
Speaker 4: else globally, So it's like you're not actually doing anything

818
00:41:20,680 --> 00:41:24,440
Speaker 4: to benefit the planet. Alls we're doing is offsetting so

819
00:41:24,480 --> 00:41:27,600
Speaker 4: that Brazil who is now importing everything to you, or

820
00:41:27,640 --> 00:41:30,560
Speaker 4: whatever country it is who doesn't have as tide of

821
00:41:30,640 --> 00:41:33,520
Speaker 4: regulation instrictions, they're just doing it more down there, and

822
00:41:33,560 --> 00:41:35,960
Speaker 4: we're just seeing all of the numbers rise there. But

823
00:41:36,360 --> 00:41:39,000
Speaker 4: you know, now, whatever nations that are under that that

824
00:41:39,080 --> 00:41:41,840
Speaker 4: Climate Agreement, that Climate pac they get to feel good

825
00:41:41,880 --> 00:41:43,680
Speaker 4: that they hit their markers, and it's like you just

826
00:41:43,719 --> 00:41:45,120
Speaker 4: off You've just.

827
00:41:45,280 --> 00:41:48,000
Speaker 3: Moos the chess pieces around the board. You haven't actually

828
00:41:48,040 --> 00:41:49,560
Speaker 3: taken any off the board.

829
00:41:50,719 --> 00:41:54,000
Speaker 1: Yep, exactly, And so let's then talk.

830
00:41:53,800 --> 00:41:58,640
Speaker 3: About and the whole methane production in Keuis. I was

831
00:41:58,680 --> 00:42:02,799
Speaker 3: reading some interesting stuff few months ago about mixing in

832
00:42:03,040 --> 00:42:07,760
Speaker 3: seaweed into feed lot for cattle and how it dramatically

833
00:42:07,800 --> 00:42:11,759
Speaker 3: reduced methian. You're probably a bit more over that than

834
00:42:11,800 --> 00:42:14,120
Speaker 3: I am. Is is that is that real?

835
00:42:14,400 --> 00:42:16,160
Speaker 1: And or and what.

836
00:42:16,080 --> 00:42:20,239
Speaker 3: Other practices are are there to reduce the methian And

837
00:42:21,480 --> 00:42:24,839
Speaker 3: is the methian from cattle as bad as it talks about?

838
00:42:25,239 --> 00:42:27,480
Speaker 3: You know, I've heard about it being sequestered back in

839
00:42:28,000 --> 00:42:31,799
Speaker 3: and so give us a bit of education because I

840
00:42:31,840 --> 00:42:35,080
Speaker 3: am clearly talking very limitedly here.

841
00:42:36,239 --> 00:42:38,400
Speaker 4: Okay, hopefully I don't hope I can keep this a

842
00:42:38,440 --> 00:42:40,520
Speaker 4: train of thought. But yes, cattle are part of the

843
00:42:40,520 --> 00:42:43,200
Speaker 4: carbon life cycle. So carbon and carbon out right, because

844
00:42:43,200 --> 00:42:45,799
Speaker 4: they're a part of like the carbon through the plants,

845
00:42:46,480 --> 00:42:48,360
Speaker 4: and so it's a little bit different than like carbon

846
00:42:48,440 --> 00:42:51,799
Speaker 4: coming out of like the pipe your tailpipe on your car. Right,

847
00:42:51,800 --> 00:42:54,120
Speaker 4: they're different conversations, but a lot of time they're actually

848
00:42:54,120 --> 00:42:56,920
Speaker 4: measured the same or thought of the contain for the consumers.

849
00:42:57,880 --> 00:43:00,000
Speaker 4: There is a there's a ton of work being done

850
00:43:00,360 --> 00:43:03,480
Speaker 4: around methane reduction in cattle because when methane. It is

851
00:43:03,520 --> 00:43:07,480
Speaker 4: true cattle do have you know, produce methane. They are

852
00:43:07,920 --> 00:43:10,080
Speaker 4: I don't know what percentage of top but I know

853
00:43:10,719 --> 00:43:12,279
Speaker 4: they rank, you know, close up there. I don't think

854
00:43:12,280 --> 00:43:14,600
Speaker 4: they're number one, Like landfills are actually a huge producer

855
00:43:14,640 --> 00:43:17,840
Speaker 4: of methane. There's like termites, like rice. I think there's

856
00:43:17,880 --> 00:43:20,560
Speaker 4: a couple of things that are like major methane promoters,

857
00:43:20,600 --> 00:43:22,759
Speaker 4: and cattle is you know, right up there with some

858
00:43:22,840 --> 00:43:27,279
Speaker 4: of them. Because when they belch, cattle have ruminants their

859
00:43:27,280 --> 00:43:29,480
Speaker 4: stomach they actually have four stomachs, and so through their

860
00:43:29,480 --> 00:43:30,600
Speaker 4: whole process when they end.

861
00:43:30,600 --> 00:43:32,840
Speaker 2: Up belching, methane is released.

862
00:43:33,320 --> 00:43:36,280
Speaker 4: The interesting thing about methane and carbon conversations is people

863
00:43:36,280 --> 00:43:38,680
Speaker 4: will like consider it's like apples to apples, and it's not.

864
00:43:39,719 --> 00:43:43,360
Speaker 4: Carbon has a very very long half life, So carbon

865
00:43:43,440 --> 00:43:45,960
Speaker 4: will be in the environment for like one hundred years,

866
00:43:46,280 --> 00:43:49,560
Speaker 4: whereas methane has about a ten ten to fifteen year

867
00:43:49,640 --> 00:43:54,960
Speaker 4: probably lifeline. So one of the reasons why cattle where

868
00:43:54,960 --> 00:43:58,520
Speaker 4: they're looking aggressively at methane reduction is one because you know,

869
00:43:58,560 --> 00:44:02,160
Speaker 4: we are amid of it, but two because if you

870
00:44:02,200 --> 00:44:07,600
Speaker 4: could decrease methane production, you could almost be net zero,

871
00:44:08,320 --> 00:44:10,120
Speaker 4: whereas that's really hard to do with carbon. Like if

872
00:44:10,120 --> 00:44:11,440
Speaker 4: you think a good way to think of it is

873
00:44:11,440 --> 00:44:16,160
Speaker 4: like if you're filling up a bathtub and you put

874
00:44:16,160 --> 00:44:19,520
Speaker 4: a stopper in the bathtub. Carbon is the water you

875
00:44:19,560 --> 00:44:22,359
Speaker 4: know that's filling up because it's just in the air

876
00:44:22,440 --> 00:44:24,920
Speaker 4: in the environment for one hundred years, is not going anywhere.

877
00:44:25,600 --> 00:44:28,120
Speaker 4: Methane is almost if you remove the drain, it's like

878
00:44:28,520 --> 00:44:30,400
Speaker 4: methane we put into the environment because we can get

879
00:44:30,480 --> 00:44:33,040
Speaker 4: rid of it so quickly in the ten years. It's

880
00:44:33,040 --> 00:44:35,560
Speaker 4: almost like the water's just running through where we could

881
00:44:35,600 --> 00:44:38,400
Speaker 4: be neutral. And so they are focusing heavily on that

882
00:44:38,440 --> 00:44:41,000
Speaker 4: methane reduction because it comes with that lower life span,

883
00:44:41,040 --> 00:44:43,960
Speaker 4: which is such a benefit for it. And yes, seaweed

884
00:44:44,080 --> 00:44:48,400
Speaker 4: is one of the options. There is actually a university

885
00:44:48,440 --> 00:44:53,880
Speaker 4: you see Davis, California and Sacramento is doing huge work

886
00:44:53,960 --> 00:44:57,719
Speaker 4: in this showing reductions in methane. The interesting part of

887
00:44:57,760 --> 00:45:02,760
Speaker 4: this conversation is how does the consumer perceive that, because

888
00:45:03,080 --> 00:45:06,840
Speaker 4: there have been a couple times where different organizations companies

889
00:45:06,880 --> 00:45:10,279
Speaker 4: now have rolled out It was actually done in the

890
00:45:10,360 --> 00:45:13,520
Speaker 4: dairy industry we covered on the podcast, and it was

891
00:45:13,560 --> 00:45:15,560
Speaker 4: a while ago, but I think it was called beauvaire.

892
00:45:15,920 --> 00:45:18,200
Speaker 2: I think is what the name of it was. You'd

893
00:45:18,239 --> 00:45:19,200
Speaker 2: have to fact check me.

894
00:45:19,640 --> 00:45:23,440
Speaker 4: But consumers didn't like it because what they feel like

895
00:45:23,600 --> 00:45:26,640
Speaker 4: is it's this another additive, another product that the animal

896
00:45:26,680 --> 00:45:29,120
Speaker 4: is getting. You know, whether it was being fed to them,

897
00:45:29,160 --> 00:45:30,760
Speaker 4: they don't like that, or whether it was a shot

898
00:45:30,800 --> 00:45:33,600
Speaker 4: that the animal was getting that they don't like. So

899
00:45:33,680 --> 00:45:37,120
Speaker 4: there is such a focus, I personally believe on some

900
00:45:37,160 --> 00:45:39,960
Speaker 4: of these advancements we are having when it comes to

901
00:45:39,960 --> 00:45:42,840
Speaker 4: our food system, we have to make sure that we

902
00:45:43,080 --> 00:45:47,520
Speaker 4: are almost marketing them and rolling them out to the

903
00:45:47,520 --> 00:45:50,799
Speaker 4: consumer in a way that they understand so that they

904
00:45:50,800 --> 00:45:54,960
Speaker 4: don't prevent consumer fear and misunderstanding doesn't prevent some of

905
00:45:55,040 --> 00:45:58,680
Speaker 4: that advancement from taking place. Because there was major, major

906
00:45:58,760 --> 00:46:02,920
Speaker 4: kickback when that dairy company rolled out their methane reduction.

907
00:46:03,200 --> 00:46:06,840
Speaker 4: Consumers did not want there's actually ads going out that.

908
00:46:06,880 --> 00:46:08,480
Speaker 2: Are like our cattle or bova free.

909
00:46:08,960 --> 00:46:10,040
Speaker 4: Like. At the end of the day, it was a

910
00:46:10,040 --> 00:46:13,440
Speaker 4: good thing, right because you're getting the methane reduction, but

911
00:46:13,480 --> 00:46:16,839
Speaker 4: consumers didn't want something that they felt was unnatural being

912
00:46:16,920 --> 00:46:17,920
Speaker 4: used in the process.

913
00:46:17,640 --> 00:46:21,840
Speaker 3: Of interesting and very very complex topic right, and now

914
00:46:22,000 --> 00:46:23,720
Speaker 3: let let's talk about now.

915
00:46:23,880 --> 00:46:26,320
Speaker 1: Grass fed versus green fed.

916
00:46:26,680 --> 00:46:29,920
Speaker 2: Right, Yeah, because you guys have a ton of grass

917
00:46:30,040 --> 00:46:30,800
Speaker 2: We do.

918
00:46:30,800 --> 00:46:32,319
Speaker 1: Have a ton of grass fed down here.

919
00:46:32,360 --> 00:46:35,239
Speaker 3: And it's always tighted that that that you know that

920
00:46:35,360 --> 00:46:39,920
Speaker 3: Australian beef is more quality, more natural because it is

921
00:46:40,040 --> 00:46:44,280
Speaker 3: grass fed. Now I believe that some of that grass faed,

922
00:46:44,400 --> 00:46:46,440
Speaker 3: I'm led to believe that some of that grass fed

923
00:46:46,640 --> 00:46:50,200
Speaker 3: is green finished, and so that I think there's another

924
00:46:50,320 --> 00:46:54,960
Speaker 3: terminology that means grass fed all the way. So in

925
00:46:55,000 --> 00:46:58,400
Speaker 3: the United States, is there is there any or much

926
00:46:58,560 --> 00:47:03,439
Speaker 3: beaf that is grass fed? And does grass fed mean

927
00:47:03,640 --> 00:47:06,200
Speaker 3: grass fed the whole way you know taught us.

928
00:47:06,080 --> 00:47:08,239
Speaker 2: Through this, Yeah, yep.

929
00:47:08,280 --> 00:47:11,799
Speaker 4: So grass fed is when you will see companies that's

930
00:47:11,840 --> 00:47:14,080
Speaker 4: another one of those labels that's not like regulated.

931
00:47:14,719 --> 00:47:16,640
Speaker 2: Yep. So going back to the label.

932
00:47:17,280 --> 00:47:19,120
Speaker 4: Conversation we were coming off of a I don't know,

933
00:47:19,200 --> 00:47:21,520
Speaker 4: twenty minutes ago. Yes, grass fed is one of those

934
00:47:21,560 --> 00:47:23,799
Speaker 4: ones that is not actually regulated. And I feel like

935
00:47:23,840 --> 00:47:26,160
Speaker 4: companies do take advantage of a little bit because you

936
00:47:26,239 --> 00:47:29,479
Speaker 4: need to technically you can call at least you'll see

937
00:47:29,480 --> 00:47:33,080
Speaker 4: some people promoting that their beef is grass fed, because again,

938
00:47:33,239 --> 00:47:36,960
Speaker 4: those first you know, let's say fifteen months of the

939
00:47:36,960 --> 00:47:39,839
Speaker 4: cattle's life, they were grass fed technically, right, they were

940
00:47:39,880 --> 00:47:43,080
Speaker 4: just finished on the grain. And so people have started

941
00:47:43,080 --> 00:47:46,960
Speaker 4: to look for like grass fed and finish yes, then

942
00:47:47,040 --> 00:47:49,320
Speaker 4: you know yes, and then you know that the animal

943
00:47:49,400 --> 00:47:52,160
Speaker 4: was fed you know, grass the entire time and that

944
00:47:52,280 --> 00:47:53,960
Speaker 4: is the only thing that they were fed.

945
00:47:54,840 --> 00:47:56,600
Speaker 2: As far as here in the US, yeah, we don't

946
00:47:56,640 --> 00:47:57,640
Speaker 2: have at least that like.

947
00:47:57,680 --> 00:48:00,720
Speaker 4: Large scale production. You're not going to see major grass

948
00:48:00,719 --> 00:48:04,319
Speaker 4: fed operations. I think actually ninety per seven percent of

949
00:48:04,360 --> 00:48:06,680
Speaker 4: like grass fed beef and our grocery stores does come

950
00:48:06,719 --> 00:48:09,320
Speaker 4: from like you guys and New Zealand, Like we're importing

951
00:48:09,440 --> 00:48:13,160
Speaker 4: a majority of our grocery store grass fed. There are

952
00:48:13,239 --> 00:48:16,640
Speaker 4: a lot of like direct consumer grass fed operations because

953
00:48:16,640 --> 00:48:18,719
Speaker 4: they're going to be smaller and they're just shipping to

954
00:48:18,800 --> 00:48:21,520
Speaker 4: people that want to buy directly from them online. And

955
00:48:21,520 --> 00:48:23,239
Speaker 4: so you'll see a lot of people who want to

956
00:48:23,239 --> 00:48:26,160
Speaker 4: get grass fed grass finished beef kind of going that

957
00:48:26,239 --> 00:48:28,560
Speaker 4: direct to consumer route to get it. They will, like

958
00:48:28,560 --> 00:48:30,080
Speaker 4: I said, get it from the grocery store, but it's

959
00:48:30,239 --> 00:48:32,759
Speaker 4: not going to be from a US producer. It's going

960
00:48:32,840 --> 00:48:35,799
Speaker 4: to be from you guys, because we're just not set

961
00:48:35,880 --> 00:48:38,120
Speaker 4: up in the United States to have for whatever reason,

962
00:48:38,200 --> 00:48:42,000
Speaker 4: whether you know it's a lamb conversation or an infrastructure conversation.

963
00:48:43,440 --> 00:48:46,440
Speaker 4: You know, somewhere along the beef production scale, we just

964
00:48:46,640 --> 00:48:49,600
Speaker 4: I guess made the decision to the grain finished. Yep.

965
00:48:49,800 --> 00:48:52,440
Speaker 4: And so that is how most of our model is

966
00:48:52,480 --> 00:48:55,000
Speaker 4: set up, is to be grain finished.

967
00:48:55,200 --> 00:48:58,279
Speaker 3: And it's much more efficient, isn't it to do the

968
00:48:58,280 --> 00:48:59,239
Speaker 3: great absolutely?

969
00:48:59,400 --> 00:48:59,600
Speaker 2: Yep.

970
00:49:00,000 --> 00:49:01,960
Speaker 4: Actually, it's really funny because people hate to hear this,

971
00:49:02,000 --> 00:49:05,399
Speaker 4: but when you get into that methane conversation, feed lots

972
00:49:05,400 --> 00:49:08,360
Speaker 4: will have a lower footprint than a grass fed animal

973
00:49:08,400 --> 00:49:11,840
Speaker 4: because of the timeline, because it is such an efficient

974
00:49:11,920 --> 00:49:14,400
Speaker 4: process that if you were going to go, you know again,

975
00:49:14,560 --> 00:49:17,000
Speaker 4: like that feels like a little unfair to me because

976
00:49:17,040 --> 00:49:18,879
Speaker 4: I believe in like a grazing animal, and I believe

977
00:49:18,880 --> 00:49:22,279
Speaker 4: in like an ecosystem conversation we had earlier. But if

978
00:49:22,320 --> 00:49:24,319
Speaker 4: you wanted to go like number for number and like

979
00:49:24,480 --> 00:49:28,520
Speaker 4: just have tunnel vision goggles on, you could see better

980
00:49:28,600 --> 00:49:31,680
Speaker 4: sustainability measures coming out of a feedlot animal because it

981
00:49:31,760 --> 00:49:36,439
Speaker 4: is such an effective, you know, efficient productive process.

982
00:49:36,719 --> 00:49:42,280
Speaker 3: And that efficiency does that come because the animal gets fatter, quicker,

983
00:49:43,000 --> 00:49:45,359
Speaker 3: and puts some with quicker, right, uh huh, yep.

984
00:49:45,440 --> 00:49:50,640
Speaker 4: So you will harvest a grain finished animal, oh gosh,

985
00:49:50,719 --> 00:49:53,560
Speaker 4: maybe four six months earlier then you would finish a

986
00:49:53,680 --> 00:49:56,160
Speaker 4: grass finished animal, they'll be out grazing.

987
00:49:56,400 --> 00:49:58,719
Speaker 2: Yep. For that there, it takes longer to finish a

988
00:49:58,719 --> 00:49:59,760
Speaker 2: grass fed So that.

989
00:49:59,680 --> 00:50:00,400
Speaker 1: Is in interesting.

990
00:50:00,520 --> 00:50:05,920
Speaker 3: So a grain fed animal is better for the environment ostensively,

991
00:50:05,960 --> 00:50:10,560
Speaker 3: ostensibly ostensibly right now, and I'm sure there's caveats, but

992
00:50:10,880 --> 00:50:14,040
Speaker 3: if you were to just look at without without looking

993
00:50:14,080 --> 00:50:16,279
Speaker 3: at everything, without looking at where the greens coming from

994
00:50:16,280 --> 00:50:19,479
Speaker 3: and stuff like that, But if you're just thinking Kai two,

995
00:50:19,520 --> 00:50:24,240
Speaker 3: kais all right, kaya and KaiB Kia is grass fed

996
00:50:24,360 --> 00:50:29,160
Speaker 3: all the way and grass finished, and KaiB is grass

997
00:50:29,160 --> 00:50:34,680
Speaker 3: fed for a while and then green finished. Technically KaiB

998
00:50:35,320 --> 00:50:40,160
Speaker 3: is going to produce less methian because that Kai gets

999
00:50:40,200 --> 00:50:43,279
Speaker 3: to a certain way quicker. And when you look at

1000
00:50:43,280 --> 00:50:45,920
Speaker 3: that weight and you cut open that steak, there's much

1001
00:50:45,920 --> 00:50:50,040
Speaker 3: more marbling because it's an obese car, right, because it's

1002
00:50:50,080 --> 00:50:54,759
Speaker 3: been fed and just basically gone into the feed lots

1003
00:50:54,800 --> 00:50:55,680
Speaker 3: to become obese.

1004
00:50:55,920 --> 00:50:59,960
Speaker 1: And then so so so give us the counter argument

1005
00:51:00,200 --> 00:51:00,720
Speaker 1: to that.

1006
00:51:03,160 --> 00:51:07,920
Speaker 3: Too, well, well, so I said, like it is ostensibly

1007
00:51:08,200 --> 00:51:10,680
Speaker 3: it's a better animal for the environment.

1008
00:51:10,960 --> 00:51:13,560
Speaker 4: Yeah, well, it's that conversation had earlier that you need

1009
00:51:13,600 --> 00:51:15,880
Speaker 4: an animal to be a part of the ecosystem, you

1010
00:51:15,880 --> 00:51:17,520
Speaker 4: need them to be out in the grasslands. Like the

1011
00:51:17,600 --> 00:51:22,319
Speaker 4: benefit of grazing animal has you know, out when it's

1012
00:51:22,320 --> 00:51:26,200
Speaker 4: out at pasture is so healthy for the environment. Right,

1013
00:51:26,239 --> 00:51:29,040
Speaker 4: That's that set conversation of like you're not getting those

1014
00:51:29,120 --> 00:51:32,480
Speaker 4: environmental positive impacts from the feedblat animal that you are

1015
00:51:32,520 --> 00:51:34,480
Speaker 4: when you have that cow grazing out a pasture.

1016
00:51:34,719 --> 00:51:37,759
Speaker 3: Yeah, it's the nuance in the conversation, isn't it when

1017
00:51:37,760 --> 00:51:42,400
Speaker 3: you really have to understand everything that's going into the equation.

1018
00:51:43,280 --> 00:51:46,319
Speaker 3: And so, what's your preference grass fade or green fit

1019
00:51:46,400 --> 00:51:48,959
Speaker 3: because I know a lot of people who prefer green

1020
00:51:49,080 --> 00:51:51,759
Speaker 3: fed because there's more marbling, there's more fat in it.

1021
00:51:51,840 --> 00:51:54,719
Speaker 3: And and I go say, I like a fatty bit

1022
00:51:54,760 --> 00:51:58,360
Speaker 3: of steak. I prefer a scotch. Do you call it

1023
00:51:58,360 --> 00:52:02,520
Speaker 3: scotch over a scotch Philip and are a ribbi? But

1024
00:52:02,880 --> 00:52:06,000
Speaker 3: give me a grass fed rabbi over a grain fed rabbi.

1025
00:52:07,200 --> 00:52:10,520
Speaker 2: Yeah, rabbi is actually my favorite cut as well. I

1026
00:52:10,600 --> 00:52:13,319
Speaker 2: love a good rabbi. So we eat our own beef.

1027
00:52:13,360 --> 00:52:16,239
Speaker 4: Obviously, even the ranch I grew up on, you know,

1028
00:52:16,320 --> 00:52:19,520
Speaker 4: we were we're eat I don't even know the last

1029
00:52:19,520 --> 00:52:21,040
Speaker 4: time I ever bought a package.

1030
00:52:20,760 --> 00:52:22,399
Speaker 2: Of hamburger or steaks from the grocery store.

1031
00:52:22,400 --> 00:52:24,600
Speaker 4: I am very spoiled and lucky in that way that

1032
00:52:24,920 --> 00:52:26,840
Speaker 4: you know, it's a freezer full of a whole animal.

1033
00:52:26,840 --> 00:52:30,600
Speaker 4: We harvest from our ranch, and we do. We're the

1034
00:52:30,719 --> 00:52:33,000
Speaker 4: ranch my husband and I have is part of the

1035
00:52:33,040 --> 00:52:38,480
Speaker 4: conventional beef system, right, so we are again growing up

1036
00:52:38,520 --> 00:52:40,680
Speaker 4: the animal and then we sell them off to the

1037
00:52:40,760 --> 00:52:43,720
Speaker 4: to the feed lot, and so we will finish our animal.

1038
00:52:43,760 --> 00:52:45,680
Speaker 4: We obviously don't you know, sell it to the feed

1039
00:52:45,719 --> 00:52:48,600
Speaker 4: lot and then buy it back ourselves. But we will

1040
00:52:49,239 --> 00:52:52,280
Speaker 4: essentially that point that we are growing the animal to

1041
00:52:52,280 --> 00:52:54,640
Speaker 4: to sell to the feed lot, we'll hold back one

1042
00:52:54,719 --> 00:52:57,040
Speaker 4: or to ourselves and then do a grain finished diet

1043
00:52:57,040 --> 00:52:59,000
Speaker 4: it with them on the our ranch where they just

1044
00:52:59,040 --> 00:53:00,000
Speaker 4: you know, stay with us here.

1045
00:53:00,680 --> 00:53:02,280
Speaker 2: But we do do a grain finished diet.

1046
00:53:02,320 --> 00:53:04,120
Speaker 4: So I guess you could say I prefer a grain

1047
00:53:04,520 --> 00:53:06,120
Speaker 4: a grain fed animal versus.

1048
00:53:05,920 --> 00:53:07,960
Speaker 3: And is that do you do the finishing because of

1049
00:53:08,000 --> 00:53:10,920
Speaker 3: the efficiency or because you preferred the taste of the

1050
00:53:11,160 --> 00:53:13,280
Speaker 3: of the grain fed finished.

1051
00:53:13,400 --> 00:53:17,880
Speaker 2: Probably bold okay, Yeah, probably both okay.

1052
00:53:18,120 --> 00:53:22,719
Speaker 3: And and then last question, what what do you envision

1053
00:53:23,000 --> 00:53:28,160
Speaker 3: for the future of farming in terms of what what

1054
00:53:28,160 --> 00:53:31,560
Speaker 3: do you see coming across the horizon that's good and

1055
00:53:31,640 --> 00:53:34,600
Speaker 3: what is a bit scurry that's coming across the horizon,

1056
00:53:34,640 --> 00:53:38,680
Speaker 3: both in terms of cattle diry and other farming that

1057
00:53:38,719 --> 00:53:40,360
Speaker 3: you guys are covering in the podcast.

1058
00:53:41,719 --> 00:53:45,239
Speaker 4: Yeah, there actually isn't like a ton that I find fearful.

1059
00:53:45,520 --> 00:53:47,280
Speaker 2: You know. I believe we're in like an.

1060
00:53:47,120 --> 00:53:50,719
Speaker 4: Industry that thankfully people need our products three times a day,

1061
00:53:50,760 --> 00:53:55,040
Speaker 4: every single day for their entire life, right And I

1062
00:53:55,480 --> 00:53:57,600
Speaker 4: do think it's like a really exciting time to be

1063
00:53:57,640 --> 00:54:01,799
Speaker 4: in agriculture. The technological advances are great. I think there

1064
00:54:01,800 --> 00:54:04,920
Speaker 4: has been never been more conversation about like what can

1065
00:54:04,960 --> 00:54:06,880
Speaker 4: we do to not only have a healthy product, but

1066
00:54:06,960 --> 00:54:10,120
Speaker 4: like a healthy product that's good for you know, the planet,

1067
00:54:10,160 --> 00:54:13,640
Speaker 4: the land that it's been growing on too. So I

1068
00:54:13,680 --> 00:54:15,920
Speaker 4: you know, I'm very hopeful for the food conversation. I

1069
00:54:16,000 --> 00:54:18,200
Speaker 4: always say that I feel like right now again coming

1070
00:54:18,200 --> 00:54:20,600
Speaker 4: off of the Maha conversation and everything that kind of

1071
00:54:20,600 --> 00:54:23,320
Speaker 4: politically happened here in the United States this past twenty

1072
00:54:23,320 --> 00:54:25,439
Speaker 4: twenty four, and kind of right now in twenty twenty five,

1073
00:54:26,160 --> 00:54:29,279
Speaker 4: and even COVID twenty twenty, I feel like really reconnected

1074
00:54:29,280 --> 00:54:31,560
Speaker 4: people back to being like I want to know more

1075
00:54:31,560 --> 00:54:33,439
Speaker 4: about my food. I am willing to pay a little

1076
00:54:33,480 --> 00:54:35,520
Speaker 4: bit more for my food if it comes at you know,

1077
00:54:35,560 --> 00:54:38,760
Speaker 4: a better outcome for my health or a better outcome

1078
00:54:38,800 --> 00:54:41,239
Speaker 4: from the land. I think some of those shift have

1079
00:54:41,360 --> 00:54:44,480
Speaker 4: put us, like in a really great perspective position in

1080
00:54:44,520 --> 00:54:47,520
Speaker 4: agriculture that our consumers are wanting to know more about

1081
00:54:47,520 --> 00:54:50,319
Speaker 4: their food. They're really wanting to maybe pay a little

1082
00:54:50,360 --> 00:54:52,640
Speaker 4: bit more for their food to have those premium products,

1083
00:54:52,640 --> 00:54:54,400
Speaker 4: which I think is really exciting as a farmer and

1084
00:54:54,440 --> 00:54:59,160
Speaker 4: rancher because it obviously means a lot when people are

1085
00:54:59,280 --> 00:55:02,960
Speaker 4: willing to who you know, back the processes they want

1086
00:55:03,280 --> 00:55:05,480
Speaker 4: financially because you know, there's a cost to farmers and

1087
00:55:05,560 --> 00:55:07,239
Speaker 4: ranchers having to make some of those changes in.

1088
00:55:07,200 --> 00:55:07,800
Speaker 2: The food system.

1089
00:55:07,960 --> 00:55:10,640
Speaker 4: So I'm really excited about the future of agriculture, and

1090
00:55:10,719 --> 00:55:13,080
Speaker 4: I think this this conversation we're in right now, hopefully

1091
00:55:13,080 --> 00:55:14,400
Speaker 4: we're going to come out of it in like twenty

1092
00:55:14,400 --> 00:55:17,359
Speaker 4: twenty six and like a really good place where like

1093
00:55:17,760 --> 00:55:20,480
Speaker 4: we are seeing some health impacts, you know, made across

1094
00:55:20,520 --> 00:55:22,839
Speaker 4: the nation here at least in the United States, where

1095
00:55:22,840 --> 00:55:25,000
Speaker 4: we do have some pretty bad numbers when it comes

1096
00:55:25,040 --> 00:55:28,040
Speaker 4: to our health. And we're seeing that, you know, support

1097
00:55:28,120 --> 00:55:30,239
Speaker 4: of the agriculture industry for farmers and ranchers to be

1098
00:55:30,320 --> 00:55:30,759
Speaker 4: a part of that.

1099
00:55:30,880 --> 00:55:31,560
Speaker 1: Yeah, very cool.

1100
00:55:31,960 --> 00:55:35,440
Speaker 3: So where can people go, Natalie to find out more

1101
00:55:35,520 --> 00:55:38,040
Speaker 3: about what you and Tara do?

1102
00:55:38,400 --> 00:55:42,200
Speaker 1: Podcast, TV series, any other stuff? Social media? Give me

1103
00:55:42,239 --> 00:55:43,280
Speaker 1: the whole lot.

1104
00:55:43,960 --> 00:55:44,160
Speaker 2: Yep.

1105
00:55:44,239 --> 00:55:45,960
Speaker 4: Yeah, Well, if you're turning into this year, obviously a

1106
00:55:46,000 --> 00:55:48,800
Speaker 4: podcast person, so you can hop over to our podcast.

1107
00:55:49,000 --> 00:55:51,279
Speaker 2: It's called Discover ag We are.

1108
00:55:51,320 --> 00:55:53,520
Speaker 4: You can find us anywhere you listen to podcasts. Our

1109
00:55:53,560 --> 00:55:56,920
Speaker 4: cover art is two girls and We're clad and Denham

1110
00:55:56,960 --> 00:55:58,880
Speaker 4: head to toe. We have, you know, Denham tuxedo and

1111
00:55:58,920 --> 00:56:01,359
Speaker 4: I'm holding a chicken and Tara is holding a hot dog.

1112
00:56:01,400 --> 00:56:03,680
Speaker 4: And so that is your That is when you know

1113
00:56:04,040 --> 00:56:07,040
Speaker 4: you landed in the right space for the food conversation

1114
00:56:07,160 --> 00:56:09,319
Speaker 4: that you you know you want to have every week.

1115
00:56:10,239 --> 00:56:12,360
Speaker 4: And then social media you can find me at my

1116
00:56:12,920 --> 00:56:14,879
Speaker 4: I'm on a couple different platforms and it's just under

1117
00:56:14,880 --> 00:56:17,520
Speaker 4: my name Natalie Kovorik. And then you can also find

1118
00:56:17,920 --> 00:56:21,280
Speaker 4: us on social for the podcast. You know, YouTube, Instagram,

1119
00:56:21,360 --> 00:56:22,840
Speaker 4: under discover AGAs.

1120
00:56:22,440 --> 00:56:25,640
Speaker 3: Cool, and we will get all the links and stick

1121
00:56:25,680 --> 00:56:28,520
Speaker 3: them in the show notes. So, Natalie, thank you very

1122
00:56:28,600 --> 00:56:32,000
Speaker 3: much for your time in educating our consumers on all

1123
00:56:32,080 --> 00:56:36,400
Speaker 3: things agriculture. And keep doing your work because it's important stuff.

1124
00:56:37,560 --> 00:56:39,440
Speaker 2: I am so honored be connected. Thank you so much

1125
00:56:39,480 --> 00:56:40,040
Speaker 2: for having me on